2014.12

안동대학교 지역사회발전연구소

문화체육관광부 선정

대한민국명예대표축제

Ⅰ참여연구진Ⅰ

▸연구책임자 최성관 안동대학교 경제학과 교수▸공동연구원 배만규 안동대학교 유럽문화 관광학과 교수▸연 구 원 최종한 세명대학교 공연영상학과 교수

Ⅰ특별연구원Ⅰ

박상훈 동명대학교 관광경영학과 겸임교수

권하나 안동대학교 일반대학원 석⋅박사통합과정

Ⅰ연구보조원Ⅰ

배수빈 안동대학교 한국문화산업전문대학원 석사과정

윤다운 안동대학교 유럽문화 관광학과 4학년

진홍국 안동대학교 경제학과 4학년

이성근 안동대학교 경제학과 3학년

김대년 안동대학교 경제학과 3학년

Ⅰ설문조사원Ⅰ

구태호 안동대학교 경제학과 3학년

김두연 안동대학교 경제학과 3학년

김성연 안동대학교 경제학과 3학년

김진솔 안동대학교 경제학과 3학년

송재민 안동대학교 경제학과 3학년

신영진 안동대학교 경제학과 3학년

▴이 연구는 안동축제관광재단으로부터 연구비를 지원받아 수행되었습니다.

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Ⅰ. 주제설정의 배경과 의의································································································3

Ⅱ. 축제 조직 및 시설 운영 부문·····················································································4

1. 축제 조직 부문······················································································································4

1) 축제운영 조직체계··············································································································4

2) 축제 지원 현황···················································································································9

2. 축제 시설 부문····················································································································11

1) 공연관련 시설 및 운영·····································································································12

2) 행사 지원시설 및 운영·····································································································13

3) 행사 보조시설 및 운영·····································································································14

4) 기타 편의시설···················································································································14

3. 축제 운영 부문····················································································································15

1) 행사 지원조직 운영···········································································································15

2) 공공서비스 및 편의시설 운영··························································································16

3) 교통 및 숙박 지원 운영···································································································18

Ⅲ. 축제 홍보 및 관광객 유치 활동················································································21

1. 축제 홍보 활동····················································································································21

1) 기본방향 및 홍보전략·······································································································21

2) 홍보물의 제작 및 배포 내역····························································································21

2. 관광객 유치 활동················································································································24

1) 외국인 관광객 유치 활동·································································································24

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2) 내국인 관광객 유치 활동·································································································25

Ⅳ. 축제의 세입과 세출·······································································································31

1. 축제의 세입··························································································································31

1) 세입규모와 구조················································································································31

2) 연도별 세입규모 및 변화 추이························································································32

2. 축제의 세출·························································································································34

1) 세출규모와 구조················································································································34

2) 연도별 세출규모와 변화 추이··························································································36

Ⅴ. 공연행사·····························································································································38

1. 기본행사·······························································································································38

1) 강신····································································································································38

2) 개막탈춤····························································································································39

3) 폐막행사····························································································································40

2. 공연행사·······························································································································41

1) 국내탈춤 공연····················································································································41

2) 국외탈춤 공연···················································································································47

3) 마당극 & 지역 창작극 공연·····························································································53

4) 하회마을 공연···················································································································54

5) 소극장 공연·······················································································································59

3. 부대행사·······························································································································63

1) 경연무대····························································································································63

2) 마당무대····························································································································74

3) 시내무대····························································································································88

4. 총평 및 제언························································································································91

1) 안동 : In-Bound & Out-Bound·························································································92

2) 국제 : World Class & Local Class····················································································93

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3) 탈춤 : Dance & Play·········································································································95

4) 페스티벌 : Made in Andong & Play in Andong·······························································95

5) 2014 : Time & Space········································································································97

6) 기타사항·····························································································································98

Ⅵ. 축제 방문객의 평가·····································································································101

1. 설문조사의 개요·················································································································101

2. 내국인 방문객 설문조사 결과·························································································102

1) 인구통계학적 특성·········································································································102

2) 방문 동기·······················································································································104

3) 방문횟수·························································································································104

4) 관람일수·························································································································106

5) 동반자 유형···················································································································107

6) 동반자 수·······················································································································109

7) 외지 방문객의 숙박 장소······························································································109

8) 방문일수 및 체류시간···································································································110

9) 교통수단·························································································································111

10) 정보원천·························································································································112

11) 축제 전반의 만족도 평가·······························································································114

12) 주요 체험프로그램에 대한 만족도················································································117

13) 축제 재방문 의사···········································································································118

14) 축제 방문권유 의사·······································································································118

15) 전반적 만족····················································································································119

16) 만족했던 점과 불만족했던 점·······················································································120

17) 안동지역 내 방문 희망장소···························································································121

18) 축제 개선사항················································································································121

19) 축제 방문객 지역별 분포 세부사항··············································································122

3. 외국인 방문객을 대상으로 한 설문조사 결과·······························································123

1) 모집단의 특성················································································································123

2) 교통수단·························································································································124

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3) 동반 유형·······················································································································125

4) 체류일수 및 관람시간···································································································125

5) 숙박장소·························································································································126

6) 직 업······························································································································127

7) 국 적······························································································································128

8) 축제 전반적 평가··········································································································129

9) 불편했던 점···················································································································129

10) 인상 깊었던 점··············································································································129

Ⅶ. 축제의 지역경제 효과·································································································130

1. 축제 방문객 수와 구성·····································································································132

1) 방문객의 지역별 구성·····································································································132

2) 축제장 방문객 수············································································································133

2. 축제 방문객의 지출액 추정·····························································································135

1) 축제 방문객의 평균지출액······························································································135

2) 축제 방문객의 총 지출액·······························································································136

3. 축제의 지역경제효과 추정·······························································································138

1) 행사경비와 방문객 지출의 산업별 분류········································································138

2) 생산, 부가가치 및 소득 유발효과··················································································141

3) 고용유발효과의 추정·······································································································143

4. 축제의 지역경제효과 평가·······························································································144

1) 축제 방문객 수 및 구성··································································································144

2) 지역경제 파급효과 평가·································································································146

Ⅷ. 종합평가···························································································································148

1. 축제 조직 및 시설 운영 부문··························································································148

1) 축제의 조직 및 운영 부문······························································································148

2) 축제의 시설 및 운영 부문······························································································149

3) 축제 운영 부문················································································································149

- v -

2. 축제 홍보 및 관광객 유치 활동······················································································150

1) 축제 홍보 활동················································································································150

2) 관광객 유치 활동············································································································150

3. 공연행사······························································································································151

1) 안동 : In-Bound & Out-Bound·······················································································151

2) 국제 : World Class & Local Class···················································································152

3) 탈춤 : Dance & Play········································································································152

4) 페스티벌 : Made in Andong & Play in Andong······························································153

5) 2014 : Time & Space·······································································································153

6) 기타사항··························································································································153

4. 축제 방문객의 평가··········································································································155

1) 내국인 방문객 평가·········································································································155

2) 외국인 방문객 평가········································································································156

5. 축제의 지역경제 효과·······································································································156

1) 축제 방문객 수 및 구성··································································································156

2) 축제 방문객의 평균지출액······························································································157

3) 지역경제 파급효과··········································································································158

▛부록►내국인을 위한 설문지··········································································································163

►외국인을 위한 설문지··········································································································167

- vi -

표목차

안동축제관광재단 주요업무·························································································6

2014 안동국제탈춤페스티벌 운영요원········································································8

2014 안동국제탈춤페스티벌 외국공연단 안내 및 서포터즈·····································9

2014 안동국제탈춤페스티벌 국내공연단 안내 및 서포터즈·····································10

공연관련시설 설치 현황····························································································12

부스 설치 현황···········································································································13

행사보조시설 현황·····································································································14

기타 편의시설 현황···································································································14

종합안내센터 운영 현황····························································································15

공공서비스 시설 운영 현황·····················································································16

시설관리 또는 청소관련 인력 현황·········································································18

축제장 연계 교통 현황····························································································19

축제 연계 여행상품 현황························································································20

홍보인쇄물 제작 현황································································································22

홍보인쇄물 배포 현황·······························································································23

외국인 관광객 유치 해외홍보설명회 개최실적························································24

내국인 관광객 유치 홍보 활동 실적········································································25

세입 현황····················································································································32

연도별 세입규모와 구조····························································································33

세출 현황···················································································································35

연도별 세출규모와 구조····························································································36

기본행사 요약············································································································38

국내탈춤 공연············································································································41

국외탈춤 공연············································································································47

마당극 & 지역창작극 공연·······················································································53

하회마을 공연행사·····································································································54

선유줄불놀이 공연·····································································································55

소극장 공연행사········································································································59

- vii -

경연무대 부대행사·····································································································63

마당무대 부대행사·····································································································74

시내무대 부대행사···································································································88

설문조사 개요···········································································································102

인구 통계학적 특성의 분포·····················································································102

안동국제탈춤페스티벌 방문동기·············································································104

방문횟수···················································································································105

관람일수···················································································································106

동반자 유형··············································································································107

동반자 수 분포·········································································································109

외지 방문객의 숙박 장소 분포 추이······································································109

방문일수 및 체류시간······························································································110

교통수단 분포·········································································································111

정보원천 분포(3개 복수응답) ················································································112

정보원천 변화 추이(3개 복수응답) ·······································································113

축제행사 전반에 대한 만족도 평가·······································································114

연도별 축제 만족도 평가·······················································································116

주요 체험프로그램에 대한 만족도·········································································117

축제 재방문 의사····································································································118

축제 방문권유 의사································································································118

전반적 만족·············································································································119

만족했던 점과 불만족했던 점···············································································120

축제 방문객 지역별 분포 세부사항······································································122

외국인 응답자의 인구 통계학적 특성···································································123

교통수단·················································································································124

동반유형·················································································································125

체류일수 및 관람시간····························································································126

숙박장소·················································································································127

외국인의 한국 내 직업··························································································127

외국인 방문객의 국적····························································································128

축제 평가···············································································································129

- viii -

축제 방문객의 지역민과 외지인 구성비·································································132

축제장 방문객 수 조사현황·····················································································133

최근 5년간 축제장 방문객 수 변화 추이·······························································134

체류시간으로 조정한 유효방문객 수(추정치) ·························································135

축제 방문객의 1인 평균지출액(교통비 조정치) ·····················································136

축제 방문객의 1인 1일 평균지출액(교통비 조정치) ··············································136

축제 방문객의 총 지출액(추정치) ··········································································137

축제 방문객의 항목별 지역 내 총지출액(추정치) ·················································138

행사경비 및 방문객 지출의 산업별 분류·······························································139

안동지역으로 유입된 지출액(추정치) ····································································140

축제의 지역생산, 부가가치 및 소득 유발효과(추정치) ········································141

축제의 지역 고용유발효과(추정치) ·······································································143

축제 방문객 수 및 구성 비교···············································································144

방문객 1인 1일 평균지출액 비교··········································································145

행사기간에 지역 내 총유입액 비교·······································································146

지역경제 파급효과의 비교·····················································································147

축제 방문객 수 및 구성···························································································157

방문객 1인 1일 평균지출액·····················································································157

행사기간 중 지역 내 총유입액···············································································158

축제의 지역경제 파급효과·······················································································158

- ix -

그림목차

[그림Ⅱ-1] 안동축제관광재단 조직도··························································································5

[그림Ⅱ-2] 안동국제탈춤페스티벌 운영본부 조직도··································································7

[그림Ⅵ-1] 응답자들의 성별 분포 추이···················································································103

[그림Ⅵ-2] 응답자들의 연령별 분포 추이·················································································103

[그림Ⅵ-3] 축제 방문동기 분포 추이······················································································104

[그림Ⅵ-4] 안동시민 방문회수 분포 추이···············································································105

[그림Ⅵ-5] 외지 방문객 방문횟수 분포 추이·········································································105

[그림Ⅵ-6] 축제 방문객 방문횟수 분포 추이·········································································106

[그림Ⅵ-7] 당일 관람일 수 추이·····························································································107

[그림Ⅵ-8] 동반자 유형(안동, 외지, 전체) ·············································································108

[그림Ⅵ-9] 외지 방문객 숙박장소 분포 추이··········································································110

[그림Ⅵ-10] 방문일수 변화 추이······························································································111

[그림Ⅵ-11] 체류기간 변화 추이······························································································111

[그림Ⅵ-12] 교통수단 변화 추이······························································································112

[그림Ⅵ-13] 정보원천················································································································113

[그림Ⅵ-14] 정보원천 변화 추이······························································································114

[그림Ⅵ-15] 연도별 축제 만족도 평가·····················································································116

[그림Ⅵ-16] 주요 체험프로그램 만족도 평가··········································································117

[그림Ⅵ-17] 축제 재방문 의사·································································································118

[그림Ⅵ-18] 축제 방문권유 의사······························································································119

[그림Ⅵ-19] 전반적 만족 평가·································································································119

[그림Ⅵ-20] 만족했던 점과 불만족했던 점·············································································121

[그림Ⅵ-21] 축제 방문객 지역멸 분포····················································································122

[그림Ⅵ-22] 연령별 분포 변화 추이·······················································································124

[그림Ⅵ-23] 교통수단 변화 추이·····························································································124

[그림Ⅵ-24] 동반유형 변화 추이·····························································································125

[그림Ⅵ-25] 체류일 수 변화 추이···························································································126

[그림Ⅵ-26] 숙박장소 변화 추이·····························································································127

[그림Ⅵ-27] 외국인의 한국 내 직업 변화 추이······································································128

[그림Ⅵ-28] 외국인 방문객의 국적 변화 추이·······································································129

Ⅰ. 주제설정의 배경과 의의

Ⅱ. 축제 조직 및 시설 운영 부문

Ⅲ. 축제 홍보 및 관광객 유치 활동

Ⅳ. 축제의 세입과 세출

Ⅴ. 공연행사

Ⅵ. 축제 방문객의 평가

Ⅶ. 축제의 지역경제 효과

Ⅷ. 종합평가

Ⅰ.주제설정의 배경과 의의 _ 3

Ⅰ. 주제설정의 배경과 의의

◦ ‘안동국제탈춤페스티벌’은 2008년부터 ‘대한민국 대표축제’로 선정되어 3년간의 대표축제 선정기간을 성공적으로 마치고, 2011년부터 ‘대한민국 명예대표축제’로서 새로운 출발을 시작하였음.

◦ ‘안동국제탈춤페스티벌 2014’의 주제는 동물의 왕 사자도 춤추게 만드는 열정의 축제를 만들겠다는 시민과 안동축제관광재단의 의지를 담아 ‘두근두근사자(Jumping Pumping Lion)’로 설정하였음.

◦ 지금으로부터 1500년 전 멀고 험한 사막을 넘어 한반도 끝까지 달려온 사자, 낯선 동물의 형상을 한 사자탈과 위엄있고 웅장한 사자의 춤사위는 축제에서 사람들의 마음을 흔들어 놓을 것임.

‘사자(Lion)’는 한국에 없던 동물이지만 아시아를 중심으로 신비롭고 특별한 동물로 인식되어

많은 사람들의 사랑을 받아 온 동물이며, 이러한 이유로 다양한 국가에서 사자탈이 제작되고

사자춤이 만들어 지는 등 사자는 탈춤과 깊은 연관이 있음.

◦ 또한 다양한 전설과 신화로 등장하는 벽사의 상징이며 힘과 기운의 상징인 사자는 탈로 만들어져 역동적인 모습으로 탈판을 흔들 것임.

◦ 이처럼 안동국제탈춤페스티벌은 2014년 새로운 도약과 열정의 축제 현장을 만들어 가기 위해 신비한 몸짓과 폭발성을 가진 ‘사자’를 축제의 주제로 선정하였으며 탈을 통해, 춤을 통해 폭발

하는 축제의 현장을 만들어 가고자 기획하였음.

◦ 금년도 축제의 방향은 -대동의 난장을 통해 즐거운 가치를 만들어 가는 축제,-열정적인 감성과 탈춤의 생명력이 넘치는 축제,-전통의 자산을 토대로 창작의 가능성을 확인하는 축제,-지역의 힘으

로 만들어 세계인을 감동시키는 축제로 설정하여 새로운 전기를 마련하고자 하였음.

4 _ 안동국제탈춤페스티벌2014 조사연구

Ⅱ. 축제 조직 및 시설 운영 부문

1. 축제 조직 부문

1) 축제운영 조직체계

◦ “탈과 춤으로 인간을 자유롭게 하는 축제!”, “1년 중 열흘은 살짝 미쳐도 좋다!”를 표방하고 있는 안동국제탈춤페스티벌은 안동하회별신굿탈놀이라는 안동지역의 전통문화를 문화관광축

제로 승화시키고, 나아가 지역문화의 세계화 즉, glocalization을 실현한 대표적인 문화행사임.

◦ 이번 축제는 “두근두근 사자(jumping pumping lion)”를 주제로 하였는데, 이는 동물의 왕 사자, 여러 나라에서 사자탈과 사자춤으로 사람들의 사랑을 받아 온 사자, 다양한 전설과

신화에 등장하는 벽사와 힘의 상징인 사자도 춤추게 만드는 축제, 축제장을 찾은 방문객들이

사자의 몸짓과 춤을 통해 에너지를 발산시키는 열정의 축제를 만들고자 하는 안동축제관광재

단의 의지가 반영된 독특한 주제였음.

◦ 이번 축제는 안동시가 주최하고 안동축제관광재단에서 주관하였으며, 문화체육관광부, 문화재청, 경상북도, 경상북도교육청, 한국관광공사, 안동문화원, 예총 안동지부, (사)하회별

신굿탈놀이보존회, 한국방송공사, KBS안동방송국, 안동문화방송(주), TBC 대구방송국,

I.O.V., CIOFF, 한국지역진흥재단이 후원하여 탈춤공원과 하회마을 일원 및 안동시내에

서 개최되었음.

◦ 특히 이번 축제는 지역의 문화인력을 중심으로 전통탈춤의 보전과 탈을 기반으로 한 창작공연의 공존을 시도하였음.

◦ 이번 축제는 그동안 축제를 주관해왔던 안동축제관광조직위원회에서, 안동지역의 축제를 세계적인 민속축제로 성장 및 안동의 문화관광산업 발전에 이바지하기 위해 안동축제관광

재단(http://www.aftf.or.kr/)으로 공식명칭을 바꾸고 시행되었음.

Ⅱ.축제 조직 및 시설 운영 부문 _ 5

◦ 동 재단은 2명의 공동이사장을 필두로 집행위원장이 축제와 포함하여 재단업무 전체를 총괄하였으며, 사무처장은 축제팀, 관광팀, 경영팀, 행정지원실과 함께 축제 운영을 총괄하였음.

[그림Ⅱ-1] 안동축제관광재단 조직도

◦ 축제팀은 국내⋅외 공연단 섭외, 축제 하드웨어 임차, 세계탈놀이경연대회 운영, 축제교육아카데미 개설, 축제연출진 및 인턴쉽 프로그램 운영, 탈춤페스티벌 미술대전, 창작탈공모전,

축제의상 공모전, 전국탈춤그리기대회, 연출진 및 축제홍보⋅시민통역봉사단을 운영하였음.◦ 관광팀은 팸투어 기획 및 운영, 언론⋅홍보 담당, 축제 책자 및 홍보물 제작, 문화관광안내인력

(문화관광해설사, 외국어통역안내원, 탈전시관 자원봉사자) 운영, 탈전시회 운영, 축제 홈페

이지 관리, 축제홍보 시설물 제작을 담당하였음.

6 _ 안동국제탈춤페스티벌2014 조사연구

◦ 경영팀은 대외협력업무, 축제 후원 사업, 탈춤공원⋅공연장 임대, 세계탈문화전시관 관리, 축제장 상가부스 분양, 마스크샵 운영, 축제 입장권 판촉 및 정산, 축제관련 물품 임대, 오브제

제작을 담당하였음.

◦ 행정지원실에서는 축제 전반에 대한 회계 및 행정을 지원하였음

안동축제관광재단 주요업무

구 분 주요업무

집행위원장 재단전체업무 관장

사무처장 재단업무 총괄

축 제 팀

팀장∙국내ㆍ외 공연단 섭외 ∙하회마을 행사 ∙축제 하드웨어 임차 관련 ∙인터넷 생중계 관련 ∙벚꽃축제 진행

이상문∙세계탈놀이경연대회 ∙축제교육아카데미 ∙축제연출진,,인턴쉽 프로그램 운영 ∙탈춤페스티벌 미술대전 ∙안동관광 블로그 운영

박성현∙부대행사 ∙창작탈공모전, 축제의상 공모전 ∙전국탈춤그리기대회 ∙연출진 운영 ∙축제홍보ㆍ시민통역봉사단 운영

관 광 팀

김은정(팀장)

∙관광협의회 구성 및 운영 ∙안동관광 홈페이지 관리 ∙팸투어 기획 및 운영 ∙언론ㆍ홍보 담당 업무 ∙축제 책자 및 홍보물 제작

김주호

∙문화관광안내인력 운영 (문화관광해설사, 외국어통역안내원, 탈전시관 자원봉사자) ∙문화필, 웹메거진 발간 ∙탈전시회 운영 ∙탈춤축제 홈페이지 관리 ∙축제홍보 시설물 제작 ∙재단 자료 관리

경 영 팀

이성학(팀장)

∙대외협력업무 전반 ∙재단 시설관리 전반 ∙축제 후원 사업 전반 ∙탈춤공원, 공연장 임대 ∙세계탈문화전시관 관리

이종윤∙축제장 상가부스 분양 ∙마스크샵 운영 ∙축제 입장권 판촉 및 정산∙축제관련 물품 임대 ∙오브제 제작 ∙재단 홈페이지 관리

행정지원실

김주년(실장)

∙회계 및 행정지원 총괄

전미영 ∙회계 및 행정지원

◦ 축제 개최에 즈음해서는 축제의 효율적인 운영을 위해 운영본부를 별도로 두었는데, 이사장이 축제를 총괄하고, 이사장 산하에 축제지원단장과 집행위원장을 두었음. 집행위원장은 사무처

Ⅱ.축제 조직 및 시설 운영 부문 _ 7

와 자원봉사자팀, 기획연구분과, 공연연출분과, 사업운영분과, 관광홍보분과의 4개 분과를

통솔하였으며, 축제지원단장은 운영본부장을 통솔하고, 운영본부장은 축제운영팀(축제운영

총괄반 등 8개 반), 하회마을 지원팀(근무점검반 등 4개반), 의전섭외팀(개⋅폐막식, 귀빈안내 2개반), 수익사업팀(축제장매표, 하회매표 5개반), 종합안내⋅위생⋅숙박팀(종합안내소 등 4개반), 홍보운영팀(홍보지원반 등 3개반), 청소환경팀(청소지원반 등 7개반), 전시운영팀(전

시운영반, 전시점검 2개반), 정비운영팀(축제장관리, 시설물 2개반), 안전관리팀(안전대책반

등 5개반), 교통지도팀(교통지휘본부 등 5개반) 등 11개팀 48개반을 통솔하였음.

[그림Ⅱ-2] 안동국제탈춤페스티벌 운영본부 조직도

◦ 안동시와 안동축제관광재단에서는 축제의 원활한 운영을 위해 부시장을 지원단장으로 한 3개부 10개팀으로 구성된 운영본부 조직을 편성하였음.

◦ 문화복지국장이 이끄는 축제운영부는 축제운영팀(운영총괄 등 4개반 244명(공무원 66명, 서포터즈 166명), 종합안내 위생숙박팀(종합안내소 등 5개반 84명(공무원 51명, 서포터즈

33명), 청소환경팀(청소행정 등 3개반 51명(공무원) 등 3개팀 12개반 379명을 운영하였음.

8 _ 안동국제탈춤페스티벌2014 조사연구

◦ 경제산업국장이 이끄는 축제지원부는 하회공연지원팀(공연지원 등 6개반 77명(공무원 65명, 서포터즈 12명), 의전섭외팀(귀빈안내 등 2개반 41명(공무원), 홍보운영팀(통신지원 등 3개팀

34명(공무원), 수익사업팀(하회매표 등 3개반 102명(공무원 63명, 서포터즈 39명) 등 4개팀

14개반 254명을 운영하였음.

◦ 도시건설국장이 이끄는 축제관리부는 정비운영팀(축제장주변 질서계도 등 3개반 34명(공무원), 축제안전관리팀(축제안전대책 등 5개반 56명(공무원), 교통지도팀(교통지도 등 4개반

50명(공무원) 등 3개팀 12개반 140명을 운영하였음.

◦ 이상과 같이 이번 축제의 운영을 위해 총 10개팀 41개반 1,039명(공무원 585명, 서포터즈 454명)이 배치⋅운영되어 전년도에 비해 공무원은 5명이 줄었지만 서포터즈는 18명이 늘었음.

구분 반 별 반 수운영요원

구분 반 별 반 수 운영요원

공무원 서포터즈 공무원 서포터즈

총 계 41 585 454홍보운영팀

소 계 3 34

축제운영팀

소 계 4 66 178 프레스센터운영

1 22

운영총괄 1 10 3통신지원 1 6

운영총괄(축제관광재단)

20인터넷홍보 1 6

탈춤공연장 1 6 49

청소환경팀

소 계 3 51

경연무대 1 6 43 청소행정 1 20

시가지축제 7 환경정화 1 8

민속축제 1 24공원녹지 및 주차장살수

1 23마당무대 32

소극장 25

안전관리팀

소 계 5 56장내방송 19

축제안전대책 1 10

하회공연지원팀

소 계 6 65 12

축제출입문관리(동문)

1 12공연지원 1 18 12

주차관리 1 22축제출입문관리

(남문)1 13안내소운영 1 16

음식점지도 1 4 축제출입문관리(서문)

1 13의료지원 1 1

가스안전 1 8근무점검 1 4

2014 안동국제탈춤페스티벌 운영요원 (단위: 명)

Ⅱ.축제 조직 및 시설 운영 부문 _ 9

국 가 명 인원연 락 처(통역)

체류기간 실과장 시민단체

멕시코1 13010-6264-0626임동현(IOV)

9. 25~10. 6.종합민원실장

심호섭010-3555-4750

영남라이온스클럽이희창

010-3266-0034

싱가포르 12010-6264-0626임동현(IOV)

9. 26~10. 6전통산업과장

심중보010-6523-6303

서안동로타리클럽권동률

010-2865-9306

필리핀 24010-6264-0626임동현(IOV)

9. 25~10. 6평생교육새마을과장

조명희010-3817-9383

영호라이온스클럽원용석

010-8586-2400

말레이시아 12010-6264-0626임동현(IOV)

9. 25~10. 6주민생활지원과장

유정희010-2488-4687

안동로타리클럽권오건

010-3544-9373

2014 안동국제탈춤페스티벌 외국공연단 안내 및 서포터즈

의전섭외팀

소 계 2 41

정비운영팀

소 계 3 34개 폐막식안동의날

1 25 축제장주변질서계도

1 20

귀빈안내 1 16도로 및

안내판정비1 8

수익사업팀

소 계 3 63 39

시설물설치운영 1 6축제장1문 1 20 39

축제장2문 1 28

교통지도팀

소 계 4 50하회매표 1 15

종합안내위

생숙박팀

소 계 5 51 33교통지휘본부 1 7

종합안내소 1 17 71

주차장관리 1 12음식점부스점검

1 8

교통지도 1 27터미널안내소 1 12

의료지원 1 10

투어버스운영 1 4예방담당 1 4

2) 축제 지원 현황

◦ 이번 축제에는 멕시코 8개국 172명의 국외 공연단이 참여하였으며, 안동시청 종합민원실 등 10개 부서와 지역내 로터리클럽 4개팀, 라이온스클럽 6개팀이 서포터즈로 참여하여 외국

공연단의 체류와 원활한 공연을 돕기 위해 도왔음.

10 _ 안동국제탈춤페스티벌2014 조사연구

대 만 20010-3760-4530김백광(CIOFF)

9. 25~10. 7주민복지과장

박인숙010-6780-5673

영가라이온스클럽김승철

010-3549-7876

멕시코2 18010-3760-4530김백광(CIOFF)

9. 25~10. 6일자리경제과장

김세동010-6233-4954

안동라이온스클럽남시영

010-3548-5236

인도네시아 21010-6264-0626임동현(IOV)

9. 25~10. 6농정과장김한철

010-8599-5939

중앙라이온스클럽권영훈

010-9917-6500

중국1 16010-6264-0626임동현(IOV)

09. 25~9. 30유통특작과장

장원진010-4522-3375

동안동로타리클럽박찬모

010-4508-0297

중국2 16010-6264-0626임동현(IOV)

9. 29~10. 2세정과장김장수

010-3729-3535

은행라이온스클럽신미숙

010-9779-8895

일본 20010-6264-0626임동현(IOV)

10. 3~10. 6회계과장한승희

010-3514-5417

한우리로타리클럽장호석

010-3529-9654

◦국내 공연단은 가산오광대 등 15개팀 342명이 참여하였으며, 안동시청에서는 도시디자인과 등 15개 부서와 새마을금고협의회 등 11개 시민단체 서포터즈가 참여하여 국내 공연단의 체류

와 공연을 도왔음.

공연단명 인원공 연 단연 락 처

안 내 공 무 원 체류일시 실과장 시민단체성명 전화번호

가산오광대 30손예랑

010-9372-6527강남이 010-2511-5438 10.01

도시디자인과장

권기억

010-4224-8761

새마을금고협의회

지성호

010-3538-4043

고성오광대 30황종욱

011-844-3945박현주 010-3544-7373 10.04

건축과장

김진구

011-808-2278

안동하회로타리클럽

전정애

010-9303-0833

강릉관노

가면극20

황문수

010-8790-9031김재곤 010-9025-4144 9.30

건설과장

권기인

010-3824-9884

안동상공회의소

이재업

859-3090

동래야류 30선차윤

010-8528-7254박선화 010-3071-5350 9.28

산림녹지과장

김기한

010-6536-2339

안동청년회의소

김병찬

859-6657

봉산탈춤 20서강석

010-6236-7585장호교 010-8663-2740 10.05

상하수도과장

우병식

010-9355-1958

음식업 안동시지부

김봉일

010-6508-0015

2014 안동국제탈춤페스티벌 국내공연단 안내 및 서포터즈

Ⅱ.축제 조직 및 시설 운영 부문 _ 11

북청사자놀음

20천 산

010-2907-4664조윤수 010-3538-3729 10.04

치수방재과장서정국

010-3827-2887

송죽라이온스클럽송춘자

010-2508-6699

송파산대놀이

25김영숙

018-229-8665정재욱 010-3993-7778 9.27

전략사업팀장정상원

010-9355-8460

남안동로타리클럽김호근

010-9257-9700

수영야류 40김주봉

010-9955-1204이재남 010-9372-9933 9.29

신도시조성지원팀장김동명

010-3232-5108

안동중앙로타리클럽김진화

010-3816-5012

은율탈춤 25전경석

010-4108-0958장은선 010-9880-5720 10.03

보건위생과장김상현

010-4016-7590

백조로타리클럽김판주

010-7584-3236

통영오광대 27이강용

017-870-5170손혜원 010-7426-0504 10.02

건강관리과장남미조

010-4513-4188

안동시새마을회김태일

010-5289-9696

양주별산대놀이

15황정순

010-4082-4536박동창 011-9591-3648 9.28

주민건강지원센터장한재희

010-5426-1428

안동시의용 소방대연합회박영하

010-5500-6980

놀이패 신명

15권재환

010-4511-9881조윤수 010-3538-3729 09.29

건강관리과심 용 하

010-7393-2023-

극단 자갈치

15권재환

010-4511-9881이혜경 010-8579-1926 10.03

기술연수과홍 성 대

017-535-6991-

극단함께사는

세상15

권재환010-4511-9881

배용범 010-4520-6537 10.05기술보급과신 창 기

010-9958-5605-

극단꼭두광대

15권재환

010-4511-9881배준현 011-9582-8291 10.06

약용산업연구과심 일 호

010-4808-0199-

2. 축제 시설 부문

◦ 이번 축제의 원활한 진행을 위해 안동국제탈춤페스티벌 운영본부에서는 부스 4종 344동(통텐트 2종 2개, 몽고형 2종 342개), 주차장 4,121면(낙동강변 2,691면, 하회마을 1,430면), 화장

실 16개소, 무대 6개소(탈춤공연장, 경연무대, 마당무대, 소극장, 하회무대, 문화의 거리),

상⋅하수(오폐수)시설, 공중전화기, 쓰레기통, 암롤박스, 임시승강장, 현금자동지급기, 음용수 및 휴게소를 설치 운영하였음.

◦ 또한 전기시설 990KW, 조명시설 4개소, 음향시설 6개소를 임차하여 운영하였음.

12 _ 안동국제탈춤페스티벌2014 조사연구

1) 공연관련 시설 및 운영

◦ 공연을 위한 무대는 탈춤공연장, 경연무대(50평), 마당무대, 소극장 등 축제장에 4개소, 하회마을에 하회무대 1개소, 문화의 거리에 1개소 등 6개소를 설치하여 운영하였음.

◦ 무대공연을 위해 축제장에 975KW, 주차장에 15KW의 전기시설을 임차하여 설치하고 전기안전관리자를 선임하였음.

◦ 조명시설은 경연무대(155KW), 마당무대(30KW), 문화의 거리(10KW), 하회마을(10KW) 등 4개소에 임차하여 설치 운영하였음.

◦ 음향시설은 경연무대(30KW), 마당무대(20KW), 문화의 거리(6KW), 하회마을(10KW) 등 4개소에 일반음향과 무선마이크 4조 32개, 축제장 장내방송 시설 1식을 임차하여 설치 운영하였음.

구 분 현 황

무대 설치

∙ 축제장 4개소(탈춤공연장, 경연무대 40평, 마당무대, 소극장)∙ 하회무대 1개소∙ 문화의 거리 1개소

전기 시설 ∙ 축제장(975㎾), 주차장(15㎾)

조명 시설

∙ 축제장 경연무대 155㎾, 마당무대 20㎾ ∙ 하회마을 10㎾∙ 문화의 거리 10㎾

음향 시설

∙ 경연무대(30㎾), 마당무대(10㎾), 하회마을(5㎾), 문화의 거리(6㎾)∙ 무선마이크 4조(32개)∙ 축제장 장내방송시설 1식

공연관련시설 설치 현황

◦ 공연 운영은 마당별로 진행되었는데, 전통탈춤마당에서는 11개국 28개 단체(외국 14개 단체, 국내 14개 단체)가 참여하였음. 국외공연단은 멕시코, 싱가포르, 필리핀, 말레이시아, 대만,

중국, 일본, 인도네시아, 스리랑카 등 10개국 14개 단체 340명이, 국내공연단은 하회별신굿탈

놀이, 봉산탈춤, 북청사자놀이, 수영야류, 동래야류, 양주별산대놀이, 가산오광대, 강릉 관노

가면극, 은율탈춤, 고성오광대, 송파산대놀이가 참여하였으며, 한두레 마당 예술단의 북 모듬

과 연희마당, 지역창작극 음악 이야기 아! 어머니, 웅부뎐이 공연되었음.

◦ 현대탈춤마당에서는 세계탈놀이경연대회, 대동놀이한마당(놋다리밟기, 차전놀이), 안동민속축제(서제, 취타대⋅전통민속 길놀이, 성황제, 굿한마당, 향사례, 전국 경전 암송대회, 안동양

Ⅱ.축제 조직 및 시설 운영 부문 _ 13

로연, 향음주례, 공민왕 헌다례, 탑돌이 및 회심곡, 정부인 안동장씨 추모 여성 휘호대회,

전통탈곡시연, 저전농요시연, 전통혼례, 천연염색패션쇼, 내방가사경창 시연, 민속놀이 한마

당, 줄타기 초청공연, 민속놀이경연)이 진행되었음.

◦ 경연마당에서는 탈춤페스티벌 미술대전(창작탈 그리기, 탈춤 그리기, 축제의상 제작), 시민화합한마당과 탈놀이 대동난장, 짚풀공예 경연대회가 진행되었음.

◦ 하회전통마당에서는 하회별신굿탈놀이 강신마당, 선유줄불놀이가 진행되었음.◦ 시가지 한마당에서는 시가지 화합한마당으로 문화의 거리에서 시민과 함께 깜놀 레크타임,

깜놀 이벤트, 안동 OX 퀴즈 등이, 웅부공원에서는 민속장기대회, 시민민속바둑대회, 민속축

제의 밤, 천 번의 손길 안동포 연극 등이 진행되었음.

2) 행사 지원시설 및 운영

◦ 예년과 같이 이번 축제에서도 친환경적이고 다양한 이벤트 축제공간을 확보하여 지역 문화 창작과 탈춤메카에 걸맞은 국제행사 공간을 마련하고 축제장 내 인⋅물적 시스템 간 유기적 협조체제를 구축하여 안전⋅신속⋅정확한 서비스 제공으로 방문객 만족을 극대화하는 방향으로 행사지원시설이 운영되었음.

◦ 축제의 원활한 운영을 위해 통텐트 2개와 몽고형 342개 등 4종 344개의 부스를 설치⋅분양하였으며, 탈춤공연장, 경연무대, 전시⋅체험⋅상가부스, 주차장 등 축제장 부근 미관 정리를 위한 축제장 디스플레이 지원이 이루어졌음.

유 형 별 규 격 수 량 사 용 용 도

통 텐 트

소 계 2

10 × 55m 1 ∙특화음식(3개 업체)

10 × 10m 1 ∙굿마당

몽 고 형

소 계 342

3 × 3m 156∙전시, 특산물상가, 지원, 외국특산물, 버스 택시 승강장, 셔틀버스

승강장

5 × 5m 186∙상가, 전시, 체험, 행사지원, 안내소, 병원, 대학, 식당, 특화,

분재특별전시장, 의료반, 경찰, 마스크샵 등

부스 설치 현황 (단위: 개)

14 _ 안동국제탈춤페스티벌2014 조사연구

3) 행사 보조시설 및 운영

◦축제의 운영을 위한 보조시설로서 축제장 주변 낙동강변에 2,691면(소형주차장 7개소 2,136

면:내빈주차장 30면, 예비주차장 400면, 대형주차장 80면)과 하회마을에 1,430면의 임시주

차장을 설치 운영하여 축제 방문객의 주차 편의성을 도모하였음.

◦이외에도 기존 화장실 5개소(체육관, 전시관, 공연장)와 이동형 화장실 7개, 장애인용 화장실

2개소 합계 16개소의 화장실을 설치하고, 전담 청소요원 13명을 배치하여 관리하였음. 또한

상가부스 및 급수대(화장실) 주변 기존 상하수도 시설과 연결하여 상⋅하수(오폐수) 시설을

설치하였으며, 음식식당 부스 오 폐수관로 배설 및 상수도 시설을 설치 운영하였음.

구 분 현 황

주 차 장∙탈춤공원 앞 둔치, 청소년수련관 앞 둔치, 청소년수련관 입구 등 2,691면

∙하회마을에 1,430면 합계 4,121면

화 장 실∙기존 화장실 5개(체육관, 전시관, 공연장), 이동형 화장실(7개), 장애인용 화장실(2개)

등 총 16개

상⋅하수시설

설치

∙상가부스 및 급수대(화장실) 주변 기존 상하수도 시설과 연결, 식당부스 오폐수관로

배설 및 상수도 시설 설치

행사보조시설 현황

4) 기타 편의시설

◦축제 방문객들의 편의를 위해 KT 안동지점의 협조를 받아 축제장 내에 공중전화기 2개소를

설치 운영하였으며, 쓰레기통 30개소(축제장 내 24개소, 주차장 6개소), 암롤박스 4개소(축

제장 3개소, 하회마을 1개소), 임시승강장 3개소(버스승강장 1개소, 택시승강장 2개소), 현금

자동지급기(농협)와 음용수 및 휴게소(18개소)를 설치 운영하였음.

구 분 현 황

공중전화기 ∙2개소

쓰레기통 ∙30개소

암롤박스 ∙4개소(축제장 3개소, 하회마을 1개소)

임시승강장 ∙3개소(버스 승강장 1개소, 택시 승강장 2개소)

현금자동 지급기 ∙2개소(농협)

음용수 및 휴게소 ∙18개소

기타 편의시설 현황

Ⅱ.축제 조직 및 시설 운영 부문 _ 15

3. 축제 운영 부문

1) 행사 지원조직 운영

◦ 종합상황실은 9월 26일부터 10월 5일까지 매일 오전 8시에서부터 20시까지 운영하였음. 종합상황실에서는 일일 상황보고, 특산품매장 전시⋅판매상황 점검, 대내⋅외 총괄창구 역할 수행, 축제장 상황의 수집⋅관리⋅처리 기능을 수행하였음. 또한 종합상황실에서는 매일 8시에 축제지원단장, 집행위원장, 종합상황실장, 지원단 각 팀장, 집행분과위원장 등이 참석하여 축제장

운영상황 점검과 행사장간 업무 협의 및 중요사항을 논의하는 종합상황 회의를 운영하였음.

◦ 매일 폐장시간 후 1시간 이내에 당일 주요행사 및 동향 현황을 지원단 각 팀장의 보고를 받았으며, 22시부터 다음날 오전 8:30분까지 축제장 일원의 야간 동향과 상황 전화기록 및 접수를

담당하는 야간 상황실을 운영하였음.

◦ 축제 방문객의 원활한 활동을 위해 오전 9시부터 21시까지 안내소를 설치⋅운영하였는데, 탈춤 축제장에는 종합안내소(전시홍보관 1층, 동문⋅남문⋅정문⋅서문 입구), 외국인 안내소(정문 입구) 및 이동안내소(자원봉사 24명)를 운영하였음. 또한 시내 일원의 안동역 광장에는

경상북도종합관광안내소(09:00-18:00)와 버스터미널 안내소(09:00-18:00)를, 하회마을에

는 매표소 좌측에 종합안내센터, 구 하회마을관리사무소에 문화관광해설사 안내소, 무대 주변

에 간이 안내소를 설치⋅운영하였음. 축제장 외에도 버스터미널 입구에 종합안내센터를 설치하여 축제 안내, 관광⋅교통⋅숙박 안내 등을 도왔음.

◦ 축제가 개최되는 9월 26일부터 10월 5일 10일간 9시에서 22시까지 축제장에 4개소, 하회마을, 경북종합안내소, 시외버스터미널 안내소 등 10개소의 종합안내센터(관광안내소)를 설치하여

안동대 유럽문화⋅관광학과, 시민통역봉사단, 문화관광해설사, 통역안내원, 경북관광협회 등에서 112명이 안내업무를 지원하였음.

구분 안내소 구분 위 치 운영시간 인 원 단 체

축제장

종합관광안내소 6정문 출입구 10:00～22:00 16명(교대근무)안동대

(유럽문화관광학과)

시민통역봉사단

동문안내소 주공연장 출입구 10:00～22:00 10명(교대근무) 안동대 (유럽문화관광학과)

남문안내소 축제장 남문 출입구 10:00～22:00 10명(교대근무)안동대

(유럽문화관광학과)

서문안내소 벚꽃도로 삼거리 10:00～22:00 10명(교대근무) 안동대(유럽문화관광학과)

종합안내센터 운영 현황

16 _ 안동국제탈춤페스티벌2014 조사연구

관광지

하회마을 안내소 하회마을 입구 09:00～18:00 20명(교대근무)문화관광해설사

통역안내원

병산서원 안내소 병산서원 입구 09:00～18:00 4명(교대근무) 문화관광해설사

봉정사 안내소 봉정사 내 09:00～18:00 5명(교대근무) 문화관광해설사

연미사 안내소 연미사 주차장 09:00～18:00 3명(교대근무) 문화관광해설사

태사묘 안내소 태사묘 내 09:00～18:00 3명(교대근무) 문화관광해설사

콘텐츠박물관안내소 박물관 내 09:00～18:00 4명(교대근무) 문화관광해설사

시립민속박물관안내소 박물관 내 09:00～18:00 5명(교대근무) 문화관광해설사

도산서원 안내소 도산서원 주차장 09:00～18:00 9명(교대근무)문화관광해설사

통역안내원

경북종합안내소 기차역 광장 09:00～18:00 3명(고정근무) 경북관광협회

시외버스터미널안내소

터미널 출구 도로변 09:00～20:00 5명(교대근무)

문화관광해설사

유럽문화관광학과

◦ 이밖에도 축제장 내에 미아보호센터를 설치⋅운영하는 것은 물론 장애⋅노약자와 상⋅병자에 대처하는 부스를 운영하였음. 또한 물품보관⋅분실물센터(축제장 물품대여선터 내)와 편의물품 대여센터(휠체어 40대, 유모차 70대, 손수레 20대)를 설치⋅운영하였음.

2) 공공서비스 및 편의시설 운영

◦ 축제장 내 전시홍보관 앞에는 농협 이동은행 CD기를 설치하였으며, 안동시 보건소에서는 무료진료소를, 아마추어 무선햄 안동사무소에서는 무선햄 안내를, 안동장애인연합회 곰두리

차량봉사대에서는 장애인 차량봉사대를, 경북자동차부분정비사업조합에서는 차량불편신고

센터 등 축제 방문객의 편의를 돕는 공공서비스 시설을 설치⋅운영하였음.

구 분 이동은행(CD기 설치) 진 료 소 무선햄 안내

운영주최 농협안동시지부 안동시보건소 아마추어 무선햄 안동사무소

설치장소 축제장 내 전시홍보관 운영본부 옆 무료진료소 축제장 내 (동문 옆)

근 무 자 3명 3명 2명

운영

기간 2014. 09. 26 ~ 10. 05 2014. 09. 26 ~ 10. 05 2014. 09. 26 ~ 10. 05

시간 10:00 ~ 18:00 09:00 ~ 20:00 09:00 ~ 17:30

공공서비스 시설 운영 현황

Ⅱ.축제 조직 및 시설 운영 부문 _ 17

주요업무

∙현금 입 출금

∙현금보관 업무

∙구급환자보호

∙경상자에 대한 응급처치

∙후송병원과 연락체제 유지

∙간단한 구급약 비치 제공

∙건강상담

∙이동약국 운영

∙전 세계 무선교신

∙안동국제탈춤페스티벌2014

축제 안내

∙교통안내

∙교신증명 발급

구 분 차량 불편 신고센터 장애인 차량봉사대

운영주최 경북자동차 부분정비 사업조합안동장애인연합회

곰돌이차량봉사대

설치장소 낙동강둔치 제1주차장 안동체육관 주차장

근 무 자 5명 60명

운

영

기간 2014. 09. 26 ~ 10. 05 2014. 09. 26 ~ 10. 05

시간 09:30 ~ 16:30 09:00 ~ 20:00

주요업무

∙차량무상 점검

∙차량열쇠 민원 서비스

∙차량부품 판매 및 서비스

∙차량관련 민원종합처리 센터

∙장애인 무료 수송봉사

∙노약자 무료 수송봉사

∙관광객 무료 수송봉사

∙무료음료 식수 제공

∙무료커피 제공

∙무료중식 제공

◦ 축제장 환경정리를 위한 청소관리를 위해 축제장을 5구역(제1구역 축제장내, 제2구역 벚꽃도로, 제3구역 강변도로, 제4구역 둔치주차장, 제5구역 하회마을)으로 나누어 일제청소(개장 전, 폐장

후 폐기물 매립장 운반), 일상청소(화장실 청소, 쓰레기 폐기물 집하장 수집･운반), 특별청소(일상청소 외 1일 2회), 긴급청소(특수상황 발생시)로 구분하여 운영하였음. 특히 탈춤공연장,

도로 및 행사장 주변 등, 화장실⋅세면장, 화단녹지 휴게시설 및 벤치와 집하장을 오전 7시부터 9시까지 개장 전 청소를, 22시부터 23시까지 폐장 후 청소를 익일 오전 9시까지 주기적⋅집중�