4.1 International business 国际商务

4.1 International business 国际商务

• Focus 学习重点

• 熟悉有关国际商务话题的词汇• 掌握关于国际贸易方面的话题• 练习在听力和阅读过程中寻找具体信息• 掌握情态动词 can, could, should 的用

法

New words & Expressions

• import n. vi. & vt. 进口• export n. vi. & vt. 出口• competitor n. 竞争对手• wholesaler n. 批发商• warehouse n. 仓库• audio product 音响产品• ban n. & vt. 禁令• fashion industry crisis 服装行业危机


• commissioner n. 委员• spokeswoman n. 女发言人• huge losses 巨大损失• resign n. vi. & vt. 辞职• garment n. 服装（成衣）• clothing blockade 服装封锁• in favour of 支持、赞成• disastrous adj. 损失惨重的，灾难的


• import control 进口控制• import quotas 进口配额• compromise n. 妥协，折中，让步• stock exchange 证券交易所• appeal to sb. 对……有吸引力• available adj. 有空的，能得到的• dossier n. 档案，卷宗• flat adj. 没电的，平面的


• embarrassing adj. 令人尴尬的• in-house magazine 内部杂志• participant n. 参加者• stressful adj. 有压力的，紧迫的• moderator n. 会议主持人• press the mute button 按下静音键• reflect on 有损声誉，招来非议• teleconference n. 远程电话会议


• producer n. 生产商 wholesaler n. 批发商 customer n. 顾客 retailer n. 零售商 warehouse n. 仓库 consumer n. 消费者 competitor n. 竞争对手 customs n. 海关 port n. 港口 clothing n. 服装

Reading: Fashion industry crisis after EU import ban

• Background Knowledge

• 1. What is EU?• EU 是 European Union 的缩写，由欧洲共同体

(European Communities) 发展而来，是一个集政治实体和经济实体于一身、在世界上具有重要影响的区域一体化组织。欧盟的统一货币为欧元 (Euro) ， 2002 年 1 月 1 日零时欧元正式流通。截止 2008 年 1 月 1 日，欧元区成员国有 15 个。

Background Knowledge

• 2. What is Christmas season?

• 圣诞季节通常指从 12 月初到第二年的元月6 号这段时间，商家会利用这段时间进行商品促销活动，相当于我国的传统节日春节。


• 3. H&M. H&M. 是全球时装零售连锁巨头，来自瑞典的连锁服装店 Hemmes & Mauritz 的缩写。公司成立于 1947 年，总部设在斯德哥尔摩，是欧洲最大的服装零售商。

• 4. Zara

Zara ：成立于 1975 年，目前在全球排名第三，西班牙排名第一的服装零售商。在全球 56 个国家拥有超过两千家以上的服装连锁店。


• C&A

C&A ：著名连锁平价时装零售品牌，公司于 1841 年在荷兰成立。 C&A 提供“时尚你选择” (Fashion you choose) 引领时尚潮流，满足不同生活方式的目标消费群的特殊需求。

Reading: Fashion industry crisis after EU import ban

Topic sentence

The Fashion industry in Europe is facing its biggest crisis in recent history.

Causes The introduction of import controls in June by the European Trade Commissioner

Effects 1. many small companies are suffering …

2. some European countries are in favour of the import restrictions.

3. Mr. Mandelson is in dilemma (a difficult position).

Text Structure Analysis

Listening : Views on import controls 对控制进口的看法

• Pros and Cons: 赞成与反对的理由

• 1. pros: be for the import controls

• 2. cons: be against import controls

Speaking : Imported goods 进口商品

• Discussion

• Why does the Eropean company, H&M import clothing and shoes from China?

Imported goods 进口商品

• Supported ideas• The quality of the goods is better.

• It’s difficult to find European manufacturers.

• The price is lower.

• Foreign designs appeal to Europeans.

• The goods are made very quickly.

• Other countries can supply in large quantities.

Grammar: Modal verbs: can/could and should

• Functions of Modal verbs:can/could and should

• 1. ability• 2. possibility• 3. assertion• 4. pernission • 5. offer• 6. request• 7. recommendation• 8. advice

Reading : Business 2 business: global communication 商务之间：全球通讯

• New Words and Expressions• Teleconference n. 电话会议• face-to-face meeting 见面会• virtual meeting 虚拟会议• participant n. 参加者• stressful adj. 有压力的• agenda n. 日程• document n. 文件• moderator n. （会议等）主持人• tip n. 技巧；小费

Text Structure Analysis

Topic Sentence

Teleconferencing is a great way to connect people who work in different parts of the world.

Reasons 1. cheaper, 2. quicker, 3. more informal

Preparation 1. find a date, 2. specify the local time

3. limit the number of participants

4. send out agenda and documents

Tips 1. be moderator, 2. always say your name

3. press the ‘mute’ button while listening to

others’ talking

4.2 Business communications 商务沟通


• 熟悉与商务沟通相关的话题• 学习掌握如何进行商务沟通的相关技能• 练习在听力过程中寻找具体信息• 学习掌握 will 的用法• 掌握回复投诉信的写法


• printer cartridges 打印墨盒• description n. 种类；性质；描述• pass the message on to 把留言给……• complaint n. 投诉• cancel vt. 取消• extension number 分机号码• pharmaceuticals n. 医药用品


• budget n. 预算• plasma screen TV 等离子电视• freight forwarder 货运商• distributor n. 发行人，销售商• container n. 集装箱• production manager 生产经理，厂长• Madrid 马德里（西班牙首都）

Speaking ： On the phone 打电话

Calling• This is …,of…• It’s … of…• Hello, I’d like to speak to …• I’d like to speak to …,please.• Can I leave him a message?• I’ll call back later.• I’ll give it (the number) to you.

Speaking ： On the phone

• Response• … Can I help you?• Who’s calling, please?• Would you like to leave a message?• I’m afraid … is not in her office at the moment.• Can I take a message?• I’ll ask him to call you when he/she gets back.• Does he/she have your number?• I’ll pass your message on to…

Speaking ： Office Supplies 办公用品

• pencil n. 铅笔• eraser n. 橡皮• ruler n. 尺子• rubber band 橡皮筋• pen n. 钢笔• ball-pen n. 圆珠笔• envelope n. 信封• stationery n. 信纸，文具• paper 纸

Office Supplies 办公用品

• calculator n. 计算器• diary n. 记事簿• staple n. 订书钉• stapler n. 订书机• scissors n. 剪刀• pin n. 大头针• clip n. 回形针• tape n. 胶带• glue n. 胶水• paste n. 浆糊

Office Supplies 办公用品

• computer n. 电脑 / laptop n. 笔记本电脑• printer n. 打印机• printer cartridge n. 打印墨盒• fax machine n. 传真机• photocopy machine n. 复印机• shredder n. 碎纸机• projector n. 投影仪• telephone n. 电话

Writing: Dealing with complaints 处理顾客投诉

• Useful language

• I apologise for…

• Please accept my apologies for…

• I would like to apologiese for …

• Unfortunately …

• The problem was due to …

Dealing with complaints

• We had a problem with …

• I would like to offer …

• I can offer…

• Please accept …

Grammar: Will for offers and promises “will” 表示提议和许诺

• I’ll ask him to call you. (offer)

• I’ll do it later. (promise)

Listening: Telephone messages 电话留言

• Telephone Message

• Message for: ___________________

• From: _________________________

• Caller’s company: _______________

• Tel./Email: _____________________

• Message: ______________________

______________________

4.3 Speaking Test 口语测试

• Part One• Prepare your personal informtion for Part One.• Your name• Your city and country• Your family• Your home• Your job• Your studies• Your hobbies

5.1 Career choices 职业选择


• 熟悉与职业相关的词汇• 学会描述职业变化• 练习在听力和阅读过程中寻找相关信息• 能够表达自己对待工作与生活的态度• 掌握现在完成时和过去时的不同用法


• stock broker 股票经纪人• London Stock Exchange 伦敦证券交易所• bank account 银行帐户• bankrupt adj. 破产的• a modest life 简朴的生活• accommodation n. 住处，膳宿• get started 开始


• source of income 收入来源• olive n. 橄榄• farm products 农产品• business contact 生意场的熟人 / 关系• deal in 经营• make enquiries 询问• record shop 音像店


• human resource 人力资源• HR manager 人力资源经理• photography exhibition 摄影展• accountancy job 会计工作• passion n. 热情，激情• competitive adj 竞争的• give up sth. all together 完全放弃……


• professional photographer 职业摄影师• portrait n. 肖像，人像• studio n. 照相馆，画室，摄影室，演播室• Birmingham 伯明翰（英格兰中部城市）• Luxembourg 卢森堡（西欧国家）

Documents

4.1 International business 国际商务