ALWASEELH

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Student name

Id :

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AL WASEELA NEWSPAPER

REASON FOR ITS FAILURE

Introduction

In beginning i talk about organizational history I find al waseela was a free

weekly newspaper.

AL WASEELA is advertising and media agencies so AL WASEELA offers its

services by forms easily create supplier

! AL WASEELA was established in ""# in $uwait

#!after that al waseela has been in the Saudi market for the past %

&!after that al waseela is establish in 'AE in year #(() but after year it stop to

issue because it is failed in marketing during their first year

*! al waseela not continuous and closed because al waseela got more loss

1 http://www.foldedup.com/al-wataniya-group/al-waseela

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Part1

Failed product information

AL WASEELA can+t support fast growth According to a leading market research firm,

about -% of consumer packaged goods and retail products fail to earn during their first

year.

/0E1E A1E 2A34 factors can cause new products to fail

I 5A3 SA4 biggest problem which face al waseela is lack of preparation al waseela

AL WASEELA not study market

ALS6 al waseela not plan to share market like alwaseet

We can found product failures bad timing, bad marketing and bad luck. 7elow we8ll look

at si9 reasons why products fail

. 7A: /iming to enter market . #

#. ;acing Strong 7randing and strong competitor like al waseet

&. 3ot try to improve and develop management but end up scaring off their already

loyal consumers.

2 http://www.investopedia.com/financial-edge/0210/6-Reasons-hy-!roducts-"ail.asp#$a#%%1r&"r'(w6

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*. 3ot 2aking /he 1ight target

%. 3ot plan for additional cost

Failed product communication method ued

AL WASEELA do not :ecide target market for communications. I can say AL

WASEELA did not divide customers into segments

AL WASEELA is failing to /arget each segment and AL WASEELA not use ;or new

customers communications to ensure they are pleased with their first purchases

AL WASEELfailed refere to no communication methods between management and

employees so Effective product communication is a competitive advantage that can helptarget receptive customers I can say /he best communication strategies improve the

chance of your message reaching targeted customers. 3

AL WASEELA did not use Effective 5ommunications

AL WASEELA did not use 5ommunication 2i9 like email newsletters, magazine

advertisements, postcards, billboards

3 http://www.ehow.com/way*+3,0,+*product-communication-strategy.html

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Failed product e!mentation "tar!eted#

We use marketing to describe such things as analysis the needs of the people

I can say no 2arket segmentation for al waseela so /hese needs, characteristics, and

behavioral factors, which signify different demands, come from a multitude of different

reasons. ;inally AL WASEELA did not use 2arket segmentation

AL WASEELA do not follow right SWOT anal$i

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Su!!etion olution

:eveloping 2arketing Strategies

. :EEL6=I3> 2A1$E/I3> S/1A/E>IES B =LA3S 5ompany and 2arketing

Strategy< =artnering to 7uild 5ustomer 1elationships

#. =lanning /he process of anticipating future events and determining strategies to

achieve organizational ob?ectives

&. Strategic!=lanning, Implementation, and 5ontrol =rocess =lanning

%. Strategic 7usiness with each having its own mission, business ob?ectives,

resources, managers, and competitors.

Porter fi(e force anal$i in relation to the elected product

%ar&et poitionin! trate!$ ued for the failed product

AL WASEELA i!nore %ar&et poitionin! trate!$

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%ar&et e!mentation )ill ue

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2arketing communications are the means by which firms attempt to inform, pesuade, and

remind consumers ! directly or indirectly ! about the products and brands that they sell

PEST ANAL*SIS

PEST anal$i stands for CPolitical, Economic, Social, and Technological analysisC anddescribes a framework of macro!environmental factors used in the environmental

scanning component of strategic management.

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+ON+LUSION

AL WASEELA %UST ,E +ARE

• Study its position in the market, commercial viability, etcD

• Study a method of sales distribution

• Study a product or brand

• Study a business idea

• Save funds for e9penses

• Study a strategic option

•

Study a opportunity to make an acuisition• Study a potential partnership

•

• Study pro?ect planning and pro?ect management

• an investment opportunity

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REFEREN+ES

http://www.foldedup.com/al-wataniya-group/al-waseela

http://www.investopedia.com/financial-edge/0210/6-Reasons-hy-!roducts-"ail.asp#$a#%%1r&"r'(w6

http://www.ehow.com/way*+3,0,+*product-communication-strategy.html

http://samplepapersonline.logspot.com/2009/0/segmentation-targeting-

and-positioning.html

http://www.evancarmichael.com/tarting--usiness/,66/12-R-45--7-"78.html

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ALWASEELH