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8/7/2019 AMR Raushni Iyer
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ADVERTISING & MARKETING
RESEARCH
By
Raushni IyerRoll No : 60512
8/7/2019 AMR Raushni Iyer
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TOPIC OF RESEARCH
What do people think of the reigning brands
in the market!
They say there is power in words andadvertising is all about words and perception.
Using the word association technique I aim
to bring forth what the average consumer
feels about the brands we see advertized each
day.
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WASHING POWDER
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SURF
Excel
22%
Expensive
26%Daag Acche hai22%
Quality
12%
Best
18%
Surf
Excel
Expensive
Daag Acche hai
Quality
Best
8/7/2019 AMR Raushni Iyer
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ARIEL
Strong
12%
Fragrant
8%
Expensive36%
O214%
Salman Khan
30%
Ariel
Strong
Fragrant
Expensive
O2
Salman Khan
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TIDE
Cheap
14%
Offers
18%
Affordable
28%
Safedi
24%
Best
16%
TIDE
Cheap
Offers
Affordable
Safedi
Best
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RIN
Bad28%
Rs. 514%Washing
Bar
16%
Safedi
24%
Blue
18%
RIN
Bad
Rs. 5
Washing Bar
Safedi
Blue
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HENKO
German22%
Blue
10%
Expensive
30%
Fragrant
12%
No response
26%
HENKO
German
Blue
Expensive
Fragrant
No response
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CELL PHONES
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NOKIA
Best28%
Strong18%Battery
22%
Camera
24%
Cell phones
8%
Nokia
Best
Strong
Battery
Camera
Cell phones
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SAMSUNG
Low Quality
24%
Corby
36%
Affordable
24%
Cheap
16%
SAMSUNG
Low Quality
Corby
Affordable
Cheap
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BLACKBERRY
Addictive20%
Expensive36%BBM
10%
Confusing
12%
Over-rated
22%
BLACKBERRY
Addictive
Expensive
BBM
Confusing
Over-rated
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LG
Electronics
38%
Quality
28%
Flat Screen
18%
Fridge
16%
LG
Electronics
Quality
Flat Screen
Fridge
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MICROMAX
Affordable
38%
Cheap
24%
Cool
16%
Dual Sim22%
MICROMAX
Affordable
Cheap
Cool
Dual Sim
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AUTOMOBILES
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HONDA
Reliable
34%
Quality
36%
City
18%
Average
12%
HONDA
Reliable
Quality
City
Average
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TATA
Noisy
16%
Expensive
22%
Safari
12%
Strong26%
Ugly Interior
24%
TATA
Noisy
Expensive
Safari
Strong
Ugly Interior
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HYUNDAI
Weak
8%
No Service
Station
36%Expensive Parts26%
Not Spacious
12%
Cheap/Low
Quality
18%
HYUNDAI
Weak
No Service Station
Expensive Parts
Not Spacious
Cheap/Low Quality
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MARUTI SUZUKI
Value for Money
12%
Service Station
34%
Affordable
8%
Resale Value
32%
Dependable
14%
MARUTI SUZUKI
Value for Money
Service Station
Affordable
Resale Value
Dependable
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CHEVROLET
Luxurious
34%
Amazing
22%
Bad Mileage
26%
No Service
Station
18%
CHEVROLET
Luxurious
Amazing
Bad Mileage
No Service Station
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COMPUTERS
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DELL
Computer
36%
Laptop
24%
reliable
18%
service22%
DELL
Computer
Laptop
reliable
service
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HEWLETT PACKARD
invent28%
printer14%ink
18%
quality
24%
affordable16%
HP
invent
printer
ink
quality
affordable
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ZENITH
Indian
14%
Cheap
24%
Affordable
34%
Mouse
16%
Pen Drive
12%
Sales
Indian
Cheap
Affordable
Mouse
Pen Drive
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SONY
Expensive
24%
Stylish26%Viao
14%
Colors
20%
Light
16%
Sales
Expensive
Stylish
Viao
Colors
Light
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LG
Lifes Good18%
elegant
6%
flat screen
24%
user friendly
32%
quality
20%
LG
Lifes Good
elegant
flat screen
user friendly
quality
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TWOWHEELERS
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BAJAJ
Hamara Bajaj
28%
Chetak
24%Noisy
14%
Pulsar
18%
popular
16%
BAJAJ
Hamara Bajaj
Chetak
Noisy
Pulsar
popular
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HERO HONDA
Mileage22%
Splendor
28%
Resale Value
22%
Dhak Dhak Go
28%
HERO HONDA
Mileage
Splendor
Resale Value
Dhak Dhak Go
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HONDA
Kinetic22%
Activa
24%Mileage
26%
Expensive
28%
Sales
Kinetic
Activa
Mileage
Expensive
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BRANDED CLOTHES
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PANTALOONS
expensive
34%
variety
26%
centre one
24%
repetative16%
PANTALOONS
expensive
variety
centre one
repetative
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BIBA
indian
16%kurtis
8%
affordable
22%bad quality26%
stylish28%
BIBA
indian
kurtis
affordable
bad quality
stylish
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LEVIS
jeans
32%
expensive
10%
branded
22%
status
symbol
12%
best fit24%
Sales
jeans
expensive
branded
status symbol
best fit
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DIESEL
shoes
34%
expensive
24%
fashionable
18%
classy
14%
smooth
10%
diesel
shoes
expensive
fashionable
classy
smooth
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BENZER
suits
22%
sherwani
18%
expensive
18%
classy
26%
variety
16%
benzer
suits
sherwani
expensive
classy
variety
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BRANDED SHOES
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ADIDAS
light
10%
strong
16%
fashionable
10%
rough
20%
status symbol
22%
afforbable22%
ADIDAS
light
strong
fashionable
rough
status symbol
afforbable
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NIKE
heavy
10%
variety
16%
long lasting
20%expensive
22%
sporty
14%
just do it
18%
NIKE
heavy
variety
long lasting
expensive
sporty
just do it
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BATA
school shoes
38%
cheap
8%
long
lasting
14%
leather
36%
sturdy
4%
BATA
school shoes
cheap
long lasting
leather
sturdy
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METRO
choice
32%
variety
18%
value for money
24%
affordable
20%
movie
6%
METRO
choice
variety
value for money
affordable
movie
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CELL PHONE PROVIDER
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VODAFONE
RED
6%
PUG
34%
NETWORK
21%
BEST PLANS
30%
HUTCH
9%
VODAFONE
RED
PUG
NETWORK
BEST PLANS
GREAT COSTOMERSERVICE
HUTCH
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AIRTEL
PREPAID
30%
BAD
NETWORK16%
CALLER TUNES22%
BEST
12%
CHEAP
8%BHARTI
12%
AIRTEL
PREPAID
BAD NETWORK
CALLER TUNES
BEST
CHEAP
BHARTI
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RELIANCE
CDMA
20%
GOOD
NETWORK
10%
AMBANI
20%
Rs50024%
WRONGBILLING
22%
ROAMING
4%
RELIANCE
CDMA
GOOD NETWORK
AMBANI
Rs500
WRONG BILLING
ROAMING
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IDEA
SIRJI
18%ABHISHEK
BACHAN
8%
ROAMING
18%
BEST NETWORK
32%
ADITYA BIRLA
4%
RELIAB
LE
20%
IDEA
SIRJI
ABHISHEK BACHAN
ROAMING
BEST NETWORK
ADITYA BIRLA
RELIABLE
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VIRGIN
MONEY FOR
INCOMING
28%
NEW
10%BADSERVICE
12%
PREPAID26%
YOUTH
8%
NO
RESPONSE16%
VIRGIN
MONEY FOR INCOMING
NEW
BAD SERVICE
PREPAID
YOUTH
NO RESPONSE