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Golden Goals: Bob Mackin
Cheers to 225 years, as Molson scion scores NHL deal; BC
Placescontinuing Friday fright night adventures
Geoff Molson had several reasons to uncap a bottle of his
favourite Molson Export on
October 6 in St. Johns.
The day the National Hockey League season opened, the Ontario
Superior Court flushed
the Labatt challenge to MolsonCoors sponsorship of the NHL.
The seventh-generation descendant of Montreal brewing pioneer
John Molson was also
finishing a five-city, cross-Canada tour to promote the 225th
anniversary of Canadas
second-oldest company.
The tour, with brother and MolsonCoors chairman Andrew Molson,
began at the brewery
on Burrard and the Vancouver Board of Trade on September 27. The
40-year-old remains
a member of the board of directors but spends much of his time
tending his familys otherbig asset, the Montreal Canadiens. He
bought the storied team in 2009 after financially
troubled American George Gillett was forced to sell.
Though Molson returned to league-wide sponsorship, its no longer
served at Rogers Arena
where Labatt took over pouring rights this season.
These things come and go over time, Molson told Business in
Vancouver. The nice thing
about being a Canadian sponsor is that you can develop programs
you can bring to all
markets.
Vancouver remains the most-important market in Western Canada,
for obvious reasons.
This brewery is a very important brewery to our network, it
supplies the West, and we
need it, its a good strong-performing brewery, Molson said. Were
investing in this
brewery to make it even stronger, regardless of the value of the
real estate underneath
us.
MolsonCoors holds, through its Creemore Springs division,
Granville Island Brewing. It
became a more significant part of the company last spring when
the Six Pints
microbrewing division was announced. Microbreweries, brewpubs
and imports havefragmented the market and MolsonCoors wants some of
that market share back.
Granville Island brews great beers, every once in a while theyll
come up with a new
variant and it sticks, Molson said. The nice thing about being a
small brewer is you can
try new things. If it works, you stick with it, if it doesnt you
move on to the next thing.
The newest is a Pumpkin Ale, just in time for Halloween.
Friday fright night
Memo to event promoters: you might want to avoid booking BC
Place Stadium on a
Friday.
While the rest of the world says Thank God its Friday! the
stadium says Oh no, its
Friday! Consider the history.
It was Friday, January 5, 2007, when the roof ripped and
collapsed. An arm of theOlympic cauldron didnt emerge from the
false floor during the Friday, February 12, 2010,
opening ceremony.
A cable for the new roof crashed to the ground on Friday,
December 3, 2010. Long lineups
at box offices and short-supplied concession stands marred the
reopening on September
30, 2011. Also a Friday.
The BC Lions were 4,000 shy of selling out on their return
downtown from their Empire
Field exile.
Attendance dropped to just over 30,000 for their next game on
October 8. Certainly the
service levels at the reopener could have influenced the sharp
decline and should have
suggested to BC Pavilion Corp. (PavCo) that the originally
contemplated November 1
reopening would have been wiser.
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