SEP | OCT | NOV | DEC

Business Events Seminars

Workshops

WORKSHOPS AND ONE-TO-ONES

B2B database training workshop 16 SEPTEMBER � 10 OCTOBER 14 NOVEMBER � 4 DECEMBER

CBL Staff

A practical group session where you can learn how to use our databases to create business to business contact lists. Contact lists are great to grow and develop your business.

121 Business start-up advice session By appointment This session will help you consider the practical aspects of starting a business in a one to one environment with a dedicated business advisor.

Introduction to business start-up 17 SEPTEMBER � 5 DECEMBER

CBL Staff

In this group workshop you can learn what you need to do when starting a business. Our Librarians talk you through the planning and research stages for your business.

121 Market Research Training By appointment Our business advisors can show you how to navigate our reputable, worldwide, market research databases in a one to one environment to help you find the information you need for your business venture.

To book any event, visit: citybusinesslibrary.eventbrite.com2

PRACTICAL INNOVATION COURSE

Have your got a business idea, innovation, or product that you just need a bit of support to get up and running? Imagine being able to take your business idea to market in four months time and with only a commitment of 6 hours! Over the four sessions Robert Foster co-founder of Red Ochre will help you develop your ideas through the different stages of innovation. All sessions start at 10:30am until 12pm.

11 SEPTEMBER 2019

Getting started with applied innovation You will learn the innovation framework 123Go, this will help you understand how to develop an innovation action plan.

2 OCTOBER 2019

Sorting through your ideas This session will help you understand Ideation through TILEMAG. You will also learn how to filter your ideas so you can develop the right ones.

6 NOVEMBER 2019

Testing your ideas Taking a look at what customers want. You will test your ideas to ensure they meet your customers needs. You will also look at how to measure the success of tests.

4 DECEMBER 2019

Taking your ideas to Market You will learn how to move from thinking to implementing your idea leading to new product introduction.

Ticket � Get in early – All four sessions for £29 � Individual sessions £10 https://cblinnovationcourse.eventbrite.co.uk

To book any event, visit: citybusinesslibrary.eventbrite.com 3

SEPTEMBER

Negotiation skills for business growth 5 SEPTEMBER / 10:30 – 12:30 Paul Durrant Learn how to take your negotiating skills to a new level to gain business success in this new talk from Paul Durrant.

Get repeat sales with an App in 90 days 10 SEPTEMBER / 10:30 – 12:30 Joyce Ong Learn how to grab your next customers attention through their phone by using apps and smartphone technology

Marketing for small business 10 SEPTEMBER / 14:30 – 16:30 Cemanthe McKenzie This session will help you understand marketing and how to make the most of all the different avenues available to a small business.

Your guide to intellectual property 18 SEPTEMBER / 10:30 – 12:30 Ziaad Khan British Library Understand intellectual property and how to use it to protect your original products, designs and creations. Learn how to register your IP to protect your innovations.

Practical Innovation Course: Getting started with applied innovation 11 SEPTEMBER / 10:30 – 12:30 Robert Foster Get your business idea up and running with this innovation course taking place over four sessions. More information on page 3.

SEO: How to make Google love your website 17 SEPTEMBER / 10:30 – 13:00 Mike Loomey Search engine optimisation can take your website to the first page of a Google search. Find out how this can increase how many customers visit your website.

To book any event, visit: citybusinesslibrary.eventbrite.com4

Copywriting for creative marketing 19 SEPTEMBER / 10:30 – 12:30 Michele Yeomans This session takes you through the basics of creating compelling content, giving you the ability to create powerful ads, brochures, sales letters, websites and much more.

Data Protection: Top tips for small businesses and start-ups 24 SEPTEMBER / 14:30 – 16:30 Tom Wilson-Smith Learn all the things a small business needs to consider when it comes to complying with data protection laws. This session will help you understand why it is important and the best way you can manage the security of your business.

Google Analytics (beginners) 20 SEPTEMBER / 10:00 – 12:30 Clarice Lin Learn how to measure and analyse the usage of your website using Google Analytics.

Knowing your numbers for successful business growth 25 SEPTEMBER / 10:30 – 12:30 Christine Nicholson A not so boring session about understanding the basics of finance for small businesses. This session will cover all the questions you might have about future proofing your finances.

121 CV Clinic 26 SEPTEMBER / BY APPOINTMENT Colin Rutt Update your CV with help and advice from Colin to successfully get your perfect job.

To book any event, visit: citybusinesslibrary.eventbrite.com 5

Evening event Kick start your business 8 OCTOBER / 18:00 – 20:30

CBL Evening event with Partners Do you have a business idea or want to start your own business? CBL and partners invite you to an evening event with talks and networking opportunities that will inspire you with information about research, about finding finance, marketing your business and more.

Tickets £15

kickstartyourbusiness3101. eventbrite.co.uk

OCTOBER

How to win new business 1 OCTOBER / 14:30 – 16:30 Karl Rego Learn why and how people decide to buy. Understand the best practice for opening, progressing and closing a 1:1 sales conversation.

Practical Innovation Course: Sorting through your ideas 2 OCTOBER / 10:30 – 12:30 Robert Foster Get your business idea up and running with this innovation course taking place over four sessions. More information on page 3.

Google Analytics (Intermediate) 11 OCTOBER / 10:00 – 12:30 Clarice Lin This practical session is aimed at those who have attended the Google Analytics for beginners at CBL or have some experience with the platform. You will work through practical examples of website usage.

The psychology of business 3 OCTOBER / 14:30 – 16:30 Nerea San Jose This seminar will take you on a journey through your mind to help you understand your version of success and the milestones you need to reach to achieve it.

Kick start your business 8 OCTOBER / 18:00 – 20:30 City Business Library If you are thinking about starting a business, this evening event with our partners will give you food for thought. Head over to page 6 for more information.

To book any event, visit: citybusinesslibrary.eventbrite.com 7

Incorporating Google Maps and Google My Business into your SEO 23 OCTOBER / 10:30 – 13:00 Mike Loomey Search engine optimisation will help others find your website online and this session with Mike will focus on utilising Google maps and Google my business.

121 CV Clinic 24 OCTOBER / BY APPOINTMENT Colin Rutt Update your CV with help and advice from Colin to successfully get your perfect job.

Marketing for small and micro business 15 OCTOBER / 14:30 – 16:30 Cemanthe McKenzie This session will help you understand marketing and how to make the most of all the different avenues available to a small business.

Writing Digital! Blog writing and words that sell 24 OCTOBER / 14:30 – 16:30 Gergana Dimitrova Learn all about creating a successful blog. Gergana will talk about digital content specifically relating to blogs and generating revenue.

3 Proven methods to increase income for your start-up 31 OCTOBER / 14:30 – 16:30 Dean Williams This sales masterclass will show you how to use the new age way of selling to increase revenue and develop your brand.

To book any event, visit: citybusinesslibrary.eventbrite.com8

NOVEMBER

Gaining clients from a presentation or workshop 5 NOVEMBER / 10:30 – 12:30 Michele Yeoman Lear all the advantages available to you when you deliver a presentation, talk, webinar or workshop and gain more exposure to clients in the process.

Practical Innovation Course: Testing your ideas 6 NOVEMBER / 10:30 – 12:30 Robert Foster Get your business idea up and running with this innovation course taking place over four sessions. More information on page 3.

Get repeat sales with an App in 90 days 13 NOVEMBER / 10:30 – 12:30 Joyce Ong As a business owner, how would you like to grab a share of your customers’ attention on their smartphones? This session will show you how you can make sales through an App or Website.

Networking Masterclass: Be the star in the room 7 NOVEMBER / 10:30 – 12:30 Dwain Reid This workshop gives you the essentials you need to remember when networking from breaking the ice to following up and being memorable.

Business strategy masterclass 12 NOVEMBER / 14:30 – 16:30 Karl Rego Building your business relies on a business strategy and insights. This masterclass will help you accelerate your business opportunities through key planning.

To book any event, visit: citybusinesslibrary.eventbrite.com 9

5 essential steps to setting your business goals 14 NOVEMBER / 14:30 – 16:30 Veronica Broomes Learn how to apply SMART goals to your business plan and achieve them in this inspiring seminar with Veronica.

Marketing for small and micro businesses 19 NOVEMBER / 14:30 – 16:30 Cemanthe McKenzie This session will help you understand marketing and how to make the most of all the different avenues available to a small business.

Your guide to intellectual property 20 NOVEMBER / 14:30 – 16:30 Ziaad Khan, British Library Understand intellectual property and how to use it to protect your original products, designs and creations. Learn how to register your IP to protect your innovations.

121 CV Clinic 21 NOVEMBER / BY APPOINTMENT Colin Rutt Update your CV with help and advice from Colin to successfully get your perfect job.

Marketing to an international audience 26 NOVEMBER / 14:30 – 16:30 Martina Eco This session aims to break the barriers of language in marketing. We often forget many of our customers may not speak English as a first language. Martina will help you market your product across all languages.

To book any event, visit: citybusinesslibrary.eventbrite.com10

DECEMBER

12 free SEO tools you need to get to page one of Google 03 DECEMBER / 10:30 – 13:00 Mike Loomey Increase visitors to your website with Mike’s ten favorite tools.

Practical Innovations Course: Taking your ideas to market 04 DECEMBER / 10:30 – 12:30 Robert Foster Get your business idea up and running with this innovation course taking place over four sessions. More information on page 3.

Did you know City Business Library has a business support and advice blog? We have articles written by the speakers in this events programme, business advisors, librarians and from external contacts and partners who just want to share some of their wisdom.

The aim of our blog is to share knowledge and information that will help your business grow, with articles about research, content planning and cyber security to mention just a few.

To read our blog visit www.cityoflondon.gov.uk/cblblog

To book any event, visit: citybusinesslibrary.eventbrite.com 11

Guildhall Aldermanbury London EC2V 7HH /citybusinesslibrary

Tel: 020 7332 1812 @cbl_londonemail: cbl@cityoflondon.gov.uk www.cityoflondon.gov.uk/cbl London City Business Library

Monday – Friday 09:30 – 17:00 Wednesday 09:30 – 19:30

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All information in this guide is correct at time of going to press. For latest updates, additional events and to book please visit: www.cityoflondon.gov.uk/cbl www.citybusinesslibrary.eventbrite.com