74
비즈니스 모델의 이해와 실습 2014-05-27 황순삼 (Sam Hwang) 아키텍트그룹

Business Model 이해와실습(황순삼)

Embed Size (px)

DESCRIPTION

비지니스모델캔버스를 기반으로하는 비지니스모델에 대한 이해와 실습을 위한 강의자료입니다. A material for understanding and practicing business model based on business model canvas

Citation preview

  • 2014-05-27 (Sam Hwang)

  • (2013.1 ~ )

    PAG & Partners

    ThinkFree Korea

    LG-EDS Systems

  • 1. 2. 3. 4. /

  • 4

    1

  • .

    - Alex Osterwalder

    A business model describes the rationale of how an organization creates, delivers, and captures value

  • vs vs

  • : , (2013)

  • : Strategy and business models: between confusion and complementarities (2006)

  • : From strategy to business models and onto tactics (2009)

  • : Reinventing your business model, HBR (2008) : , SERI (2011)

  • ?

  • 12

    2

  • (:)

  • ?

    vs

    B2C vs B2B vs B2C + B2B

  • B2C

  • B2B

  • :

    : Creative Enterprise Toolkits / Book3

  • (Empathy Map)

  • : (www.xplane.com)

  • ()

  • (Jobs to be done) :

  • :

  • /

  • 3 (axis)

    : ,

  • () :

  • ?

    : http://www.businessmodelgeneration.com

  • :

  • : ( )

  • - :

  • :

  • :

  • Freemium :

  • :

  • : /

  • : http://www.businessmodelgeneration.com

    (quality)

    (discount)

    /

    (yield)

    ( )

  • : http://www.businessmodelgeneration.com

  • : http://www.businessmodelgeneration.com

  • : http://www.businessmodelgeneration.com

  • 58

    3

  • 59

  • 60

  • 61

  • 62

    2000 30%

    4

  • 63

  • 64

    1987

    .

  • 65

    1987

  • 66

    Skype

  • 67

    Metro

  • 68

  • 69

  • 70

    4

  • 71

    1 (Gong Cha) AS-IS TO-BE

  • 72

    2 (Coupang) TO-BE

  • 73

    ()

  • soonsamhwang@ gmail.com

    !

    1 2 3 5 6 7 8 9 10 11 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 59 60 61 1987 . 1987 Skype Metro 1 2 () 74