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비지니스모델캔버스를 기반으로하는 비지니스모델에 대한 이해와 실습을 위한 강의자료입니다. A material for understanding and practicing business model based on business model canvas
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2014-05-27 (Sam Hwang)
(2013.1 ~ )
PAG & Partners
ThinkFree Korea
LG-EDS Systems
1. 2. 3. 4. /
4
1
.
- Alex Osterwalder
A business model describes the rationale of how an organization creates, delivers, and captures value
vs vs
: , (2013)
: Strategy and business models: between confusion and complementarities (2006)
: From strategy to business models and onto tactics (2009)
: Reinventing your business model, HBR (2008) : , SERI (2011)
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12
2
(:)
?
vs
B2C vs B2B vs B2C + B2B
B2C
B2B
:
: Creative Enterprise Toolkits / Book3
(Empathy Map)
: (www.xplane.com)
()
(Jobs to be done) :
:
/
3 (axis)
: ,
() :
?
: http://www.businessmodelgeneration.com
:
: ( )
- :
:
:
Freemium :
:
: /
: http://www.businessmodelgeneration.com
(quality)
(discount)
/
(yield)
( )
: http://www.businessmodelgeneration.com
: http://www.businessmodelgeneration.com
: http://www.businessmodelgeneration.com
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1987
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1987
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Skype
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Metro
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1 (Gong Cha) AS-IS TO-BE
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2 (Coupang) TO-BE
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()
soonsamhwang@ gmail.com
!
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