CCTourism_Overv

8/16/2019 CCTourism_Overv

1/27

Overview of the CaribbeanOverview of the Caribbean

Tourism Sector:Tourism Sector:

Managing Tourism ResourcesManaging Tourism Resources

Mercedes Silva

Sustainable TourismSpecialist

Adaptation to Climate Change in the

Caribbean

Tourism Sector WorkshopGrenada, May 27th, 2002


2/27

CTO MembershipCTO Membership

Caribbean Map


3/27

!CS Countries "utch West #ndies

Anguilla Aruba

Antigua & Barbuda* BonaireBritish Virgin Islands Curacao

Dominica* Saba

Grenada * St Eustatius

Montserrat* St Marteen

St Kitts and e!is*

St" #ucia * $rench West #ndies

St Vincent and the Grenadines* Guadeloupe

Martini$ue

ther CA%#CM &ispanic Caribbean

%he Bahamas Cuba

Barbados Dominican epublic

Beli'e Me(ico) Cancun Co'umel

Gu+ana Vene'uela

,amaica%rinidad and %obago 'S Caribbean

-aiti .uerto ico

Suriname /S Virgin Islands

ther Common(ealth

Bermuda

Ca+man Islands

%ur0s and Caicos Islands * CAIC1M

CTO Caribbean Sub-RegionsCTO Caribbean Sub-Regions


4/27

Benets of TourismBenets of Tourism

oreign !"change

#overnment

Revenue

$nvestment

2 )ob Creation

2 *inkages to ther Sectors

2 Socio+Cultural "eelopment


5/27

14 15

17 18

19 20

0

2

4

6

8

10

12

14

16

18

20

1995 1996 1997 1998 1999 2000

U

S

$

b

i

l

l

i

o

n

P

%isitor !"penditure in the%isitor !"penditure in the

CaribbeanCaribbean -'S. billion/


6/27

!mplo&ment in Tourism!mplo&ment in Tourism

$ndustr&$ndustr&

CTO conservatively estimates that

more than 900 thousand persons aredirectly or indirectly employed in thetourism industry (300 thousand in theaccommodation sector)


7/27

$mportance of Tourism to Caribbean$mportance of Tourism to Caribbean

!conomies!conomiesVisitor Expenditure as a Percentage o !"P

#nguilla $ %&'

Cayman slands $ 0'*t+ ,ucia $ &&'#ntigua - .ar/uda $ 9'#ru/a $ 1'.ar/ados $ 3'

*t+ 2itts - evis $ 31'!renada $ 45'*t+ Vincent - !6dines $ 45'

7amaica $ 4&'


8/27

$nternational ' Caribbean$nternational ' Caribbean

%isitor (rrivals%isitor (rrivalsTourists -Stay,er/-million arri,als/

Cruise assengers

-million bed days/%egion

13 2000 13 2000

World 345"6 578"8 43"9 :;"<

Caribbean


9/27

0

20

40

60

80

100

120

1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000

YEAR

%

G

R

O

W

T

H

S

I

!

E

1

9

8

7


Tourist (rrivalsTourist (rrivalsG"o#$ P&"'o"()n*& 1987+2000

!ARI,,EA

WOR-.


10/27

0

50

100

150

200

250

300

350

1991 1993 1995 1996 1997 1998 1999 2000 2001

YEAR

%

G

R

O

W

T

H

S

I

!

E

1

9

8

9


Cruise Bed )a&sCruise Bed )a&sG"o#$ P&"'o"()n*& 1991+2000

!ARI,,EA

WOR-.

/E.ITERRAEA


11/27

-20

0

20

40

60

80

100

120

140

Y&)"

% G " o # $

All Caribbean

Hisp. Caribbean

Fr. Caribbean

CARICOM

US Caribbean

Dut! Caribbean

S"ure # Caribbean $"uris% Or&ani'ati"n

Fr. Caribbean

Hisp. Caribbean

All Caribbean

US. Caribbean

Dut! Caribbean

CARICOM

1((0 20001(((1((81(()1((61((*1((41((+1((21((1

#rowth in Tourist (rrivals to the Caribbean and#rowth in Tourist (rrivals to the Caribbean and

Selected Sub-regions since *++*Selected Sub-regions since *++*


12/27

Tourist (rrivals to theTourist (rrivals to the

Caribbean b& Sub RegionsCaribbean b& Sub Regions,, ther Carribean

86

'S Territories

206ther C9(ealth

:6

$rench W;#;

86

!CS

76

"utch W;#;

76


13/27

O$&"

11%

E"o&

26%

!)n))

6%

Uni$& S$)$&

50%

!)"ibb&)n

7%

Tourist (rrivals to theTourist (rrivals to the

Caribbean b& Ma.or Mar/etsCaribbean b& Ma.or Mar/ets,,pp


14/27

0S Travel to Overseas0S Travel to Overseas

)estinations)estinationsComparative 1erformance *++ - ,Comparative 1erformance *++ - ,

+15

+5

515

25

35

45

55

65

75

85

95

1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000

Y E A R

All O&"&)

!)"ibb&)n

Gul4

War

Competition

Source /S%IA


15/27

C ( R $ C O M

2, 3

4 $ S 1 ( 5 $ C

C ( R $ B B ! ( 5 6

78 3

) 0 T C 4 C ( R $ B B ! ( 5

93

0 S T ! R $ T O R $ ! S

73

R ! 5 C 4

C ( R $ B B ! ( 5

* 3

O T 4 ! R C ( R $ B B ! ( 5

* 3

8 E xcludes Puerto 9ico

Can adian T ourist ( rr ivals t o

T he 4ispan ic Car ibbean - ,

p

Cu/a

05'"om

9ep

35'

Cancun

1 0'

(rrivals from Canada to the(rrivals from Canada to the

Caribbean b& Sub-region ,pCaribbean b& Sub-region ,p


16/27

( & + 0 ) 0+ 0 & + 0 1 0 + 0 1 & + 0 4 0 + 0

1 erc entage

O ! C S

C ( R $ C O M

C OM M O5 : ! ( ; T 4 C


17/27

838

1986 2096 2194

23262441 2513

0

50

100

150

200

250

300

Roo(

000

1980 1995 1996 1997 1998 1999 2000

P

Room Capacit& in theRoom Capacit& in the

CaribbeanCaribbean

OE!S

1%O$&"

!#&)l$

27%

O$&"

52%

US T&""

7%

.$*6%

"&n*

7%


18/27

60

61

62

63

64

65

66

67

R

)

&

i

n

%

1993 1994 1995 1996 1997 1998 1999

Occupanc& Rates in theOccupanc& Rates in the

CaribbeanCaribbean =percent>=percent>


19/27

Challenges to CaribbeanChallenges to Caribbean

TourismTourismDi%inis!e, e"n"%i &r"t! in %an "/ "urs"ure %ar0et

Re,ue, pr"/itabilit "/ airlinesM"re "untries seri"usl a,"ptin& t"uris% as a1iable ,e1el"p%ent "pti"n

Inrease, leisure tra1el "pti"ns it!in "ur%a2"r %ar0etsC!an&in& C"nsu%er 3atterns

C!an&in& ,istributi"n sste%s


20/27

Challenges to Caribbean TourismChallenges to Caribbean Tourism

Climate Change $ssuesClimate Change $ssues

Sea 4e1el Rise#%"st t"uris% /ailities are l"ate, in "astal areas

5l"bal $e%perature#

ar%er inters in n"rt!ern %ar0ets 6 !an&es int"uris% seas"ns.

ar%er su%%ers in t!e re&i"n 6 less attrati1e /"rt"urists.

3reipitati"n 3atternsHurrianesl"st "/ in/rastruture

a//et re&i"n i%a&e as a sa/e ,estinati"n


21/27

Toda&?s Changing ConsumerToda&?s Changing Consumer

S$)n)" o' E:&*$)$ion

less li0el t" be satis/ie, it! sun7 sea 8

san, al"ne

%"re 0n"le,&eable 8 in,epen,ent

%"re en1ir"n%entall "nsi"us

%"re seurit-"nerne,

%"re li0el t" tra1el in /a%il6&r"ups


22/27

Challenges (fter September **thChallenges (fter September **th

Sa/et an, seurit t!e pri%ar "nern "/tra1elers b"t! in ter%s "/ Air tra1el an,sa/et at t!e ,estinati"n

S!"rter b""0in& in,"7 re,ue, /r"%t!ree %"nt!s t" as %u! as /"ur ee0s

9"n"%i ,"nturn..inrease, un-e%pl"%ent


23/27

#rowing Competition - 1roduct#rowing Competition - 1roduct

!i&!er le1els "/ ser1ie "utsi,e Caribbean

/reer r"ss-b"r,er tra1el :n"tabl 9ur"pe;

!u&e &r"t! in ruise s!ip in1ent"r an, ruisin&

,estinati"n

better s!e,ule, airli/t t" "t!er re&i"ns

4a0 "/ in1est%ent an, inn"1ati"n in pr",ut

,e1el"p%ent in t!e re&i"n


24/27

Towards the utureTowards the uture

T& !)"ibb&)n i &"*&i& ) ) )'& &$in)$ion

in *o()"ion $o i$ ();o" *o(&$i$o" in $&

(il& &)$ )n Ai)

.&*lin& in S&$&(b&" &$i()$& )$ 19% )"&

l&&lin< o'' )n o#in< oi$i& i


25/27

Towards the utureTowards the uture

Sustainable TourismSustainable Tourism

(pproach(pproachE''o"$ b&in< ()& $o#)" S$)in)bl&$o"i( ini$i)$i& in*li& o' i("o&

"o*$ @ ()n "&o"*& &&lo(&n$

)$")l R&o"*& P"o$&*$ion

!)""=in< !))*i$= A&(&n$

Eni"on(&n$)l )n in)n*i)l &)ibili$=

.i)$&" /i$i


26/27

1ro.ected #rowth in orld '1ro.ected #rowth in orld '

Caribbean TourismCaribbean Tourismave@annual

*++7 , ,* 3

ch@

Caribbean *9@8 ,@2 ,A@9 9@

orld 78@ +A@A +28@ 2@

3 share ,@3 ,@+3 2@3

millions


27/27

Mercedes SilvaSustainable TourismSpecialist

msilvacaribtourism@comwww@onecaribbean@orgwww@doitcaribbean@com

A)$)$ion $o !li()$& !)n

Documents

CCTourism_Overv