Introduction to study

Research design

Milk is an important item of consumption .being essential food

items for general populace, its importance can be gauged from the fact that it is

used all over the world as a major source of nutrition for the human being. there

are many organizations which provides milk to the peoples. every people on the

earth consumes milk.

Consumer needs are the foundation for the economic operation

of any country .it is fact that business makes profit only when goods are

consumed. so without consumers there is no any business and without business

there is no consumers. business is entirely depends upon consumers not only for

its survival but also for its growth . a similar idea is expressed by Singh and

Shastri Verma who said that ,”consumer is pivot around which the whole

business activity revolves in many ways .thus consumer assumes greatest

significance in developing or developed country as economic activities centre

around him . besides for the last decades there has been a tremendous and

rapid development in product innovation, product line , pricing and promotional

strategies by the businessman and so the preferences ,tastes, cultures etc. of the

consumers have manifested the business environment and lead transformation

from sellers market to buyers market.

Hence today the consumer has become a king and he and his

buying behavior have acquired the focal point of attention by the business world,

marketing agencies, researchers and academicians as well.

The study of consumer behavior holds great interest and focal

point of the day for us as consumers and as researcher. The study of consumer

behavior is concerned with not only what consumers buy but with why they buy,

when ,where ,and how they buy it. for marketers it is important to be sufficiently

well versed in the field of consumer behavior so that they may make meaningful

contribution to the development of marketing strategies.

Statement of the problem

As per the above discussion the consumer behavior is more

important to the organization. because only consumer know that what is quality

of the product, taste, price and about packaging. This survey is helpful to

organization increase the sale.

Objectives of the study

1. To study the consumers opinion about the Mayur milk and milk products.

2. To study the consumers needs and wants.

3. To study the theoretical background of the consumer behavior.

4. To study the attributes that the consumer like in the milk products.

5. To observe the behavioral aspects of the consumer.

6. To study the factors influencing the consumer behavior.

7. To study the changing trends in consumer behavior.

Scope and importance of study

A study focused on marketing of Mayur milk and milk products and also

behavior of consumers towards Mayur milk and milk products. This study also

focused on consumer’s needs and wants. This study focuses on understand

the demand and supply conditions of Mayur milk and milk products.

This study is important to organization and help to organization for

about to know market conditions of Mayur milk and milk products. This study

helps to organization to know about market share of Mayur organization and

its position.

This study helps to researcher to know about consumers behavior

towards the Mayur milk and milk products.

This study helps to other peoples who use this project for

reference. .From this project other peoples know about the Mayur milk and

milk products .

Research methodology

Research methodology is a method to solve the research problem

systematically.

Consumer research is the systematically collection, recording,

analysis, interpretation and reporting of necessary information about the

consumers.

Information about sample:-

1] Sample size - 150 samples

2] Sample unit - single consumer

3] Sampling method - sample is selected randomly.

This survey is limited for only kolhapur city and collected information

through questionnaire instrument by the survey method.

Any research study requires two types of data. These are:-

1] Primary data

2] Secondary data

1] Primary data:-

Primary data are those data which collected fresh and first time and

it is to be original in character.

The collection of primary data is expensive.

Sources of primary data:-

A survey consists of collecting data by interviewing people. Survey

may be conducted in personal, by telephone with the help of questionnaire.

A] Personnel interview: -

It is more flexible because interviewer can search

more deeply if answer is incomplete more information can be obtained by

personnel interview.

B] Telephone:-

This can be usually be conducted more rapidly than

either personnel or mail surveys. Method is easy to administer but it is too

costly.

2] Secondary data:-

Secondary data consists of information that already

exists to serve the purpose. Secondary data provide a starting point for

research and offer the advantages of lower cost and quicker availability. but

on the other hand the data needed might not be accurate , incomplete ,

unreliable.

Here the relevant data was collected through the

available literature from organization in the form of annual and journals.

Sources of secondary data:-

A] Libraries:-

Probably the best source for secondary data is good library.The

researcher has taken the reference of books which are available in library in

concern to research study.

B] Annual reports:-

The researcher refers the annual reporters of the

company for the study.

C] Other sources are previous sales reports ,research reports.

Limitations

1. This study is limited to time period (50 days) .

2. This study is limited for marketing department of the organization.

3. This study is limited only Kolhapur city market area.

4. This study is limited to consumer behavior.

5. This study is limited to Mayur milk and milk products.

Introduction to the Organization

Name : Mayur Co-operative Milk union Ltd. Kolhapur

Plant - Mangarayachiwadi (Vadgaon)

Registration - 1993 under multiple Co-op Societies Act - 1984.

Introduction :-Mayur milk union is co-op. milk union. It is established in 1995. This plant

is located in managarychiwadi (Vadgaon) at Hatkangale, Taluka (Tahasil) of

Kolhapur District. But Mayur Milk's main office is located at the Shahu Market

Yard, Kolhapur.

Mayur Co-op milk union was started with authorized capital of Rs. 7,50,0000/-

Due to expansion of business, the union took a loan from bank. Now mayur

provides milk and milk products.

Milk Products -1) Shrikhand

2) Amrakhand

3) Ghee

4) Basundi

5) Lassi (Pack of 200 ml)

6) Flavoured milk

Land -Unit is located at plant no. 13 to 9, 33 to 44 in Mangarayachiwadi

(Vadgaon), Tal. Hatkanagale, Dist. Kolhapur of 1, 40,000 sq. feet.

Building :-

The whole building R.C.C. and its area is around 74,560 sq feet

considering the requirement of business which includes factory building office

block, water ventilation, electrical control room, compound wall and company

gate.

Electrification :-

Company has obtained high electrical connection of capacity 249 KVA

from Maharashtra state electricity board. It has made all arrangement for

transfers capacitors along with the electrical control room. Company has been

evicted a control panel which is facilitate satisfactory working said connection

company has deposited an electricity deposited Rs. 2,24,900 with M.S.E.B.

Man Power -The required man power of normal operations estimated at 600

comprising of

1) Unskilled workers - 320

2) Semiskilled Workers 80

3) Skilled workers 200

Total Workers 600

Fight for MMPO license - MMPO License is essential factor in milk trade only the license folder of

MMPO are legally permitted to produce milk the Zillah sangh tried with its best to

back the MMPO License Mayur Union.

But overcome all difficulties and emerged victorious union had to work hard and

had to spend lot money. Now as the MMPO license holder union are legally

authorized to produce the milk for whole of Kolhapur district and three Tahasils in

state of Karnataka.

Procurement System -The procurement of Mayur union was started at Kurundwad on the

auspicious day of Gokul Ashtami. The milk Producer who were tried of doctorial

treatment by Zillah sangh and the private traders got an able and reliable

alternative in the farm of Mayur union. Mayar union only hurts of the people by its

work culture. IN consequences procurement went on increasing day by day and

is still an increasing.

The no. of village level private milk co-op affiliated in Mayur milk in 438.

This co-op affiliated produced milk from their milk produces members the milk so

produced is send to milk processing plant. There are fixed 41 routes for the

procurement operations. New milk co-op are established as the procurement is

increasing. But some routes are uneconomical due to low procurement and no

spoke for further increases. The Mayur has decide to be consider the affiliation of

such societies.

Mangrayachiwadi Dairy Project :

The union has set up the most modern and complete dairy project of

Mangarayachiwadi (vadgaon) in Hatkangale Tehasil of Kolhapur district to

process it for sale. this 80,000 lit/ day capacity plant was completed in Nov. 1995

the project was completed in record 10 month time without any aid from govt. or

any semi. Govt. agencies with the unions internal source, share capital from

member a loan from the Apex Bank this the matter of great pride for the member

of Mayur union. The plant has been visited and highly praised by personalities in

the milk trade.

The existing facilities includes:-A} I lack lit per day central daily by village Mungaralachi wadi, Taluka.

Hatakalangle in tColhapur district. 20.000 lit. Per day dairy plant at Shinoli

M.I.D.C in Chandgad taluka of Kolhapur dist.

B) 20,000 lit. Per day chilling plant at village Turambe in dhanagri taluka of

Kolhapur Disl.

C) 10,000 lit. Per day chilling plant at village Examba in Chikodi taluka of Belgium

dist.

D) Facility to manufacture 5,000 MT balance nutritional cattle feeds per month

under Branch Mayur in collaboration with Godrej Agro. Vet at their Miraj plant

and 2,000 MT at YARANA FEEDS, Ilubli. E) Facility of equipment to arrange

animal health cover and artificial insemination through network of 20 Vets and 96

Veterinary roots which covers nearly 32,000 milk animals owned by milk

producer who are member of over 720 village dairy societies.

F) Mayur supplies milk, chaff cutter, fodder seeds, Travis to the member

societies at reasonable cost.

G) Present handling of 80,000 lit. Per day through i;,'work of two dairies and two

Chilling centers.

H) Mayur have already established two packing centers, one at Vashi

(Navi Mumbai) and second at Bhosari- Pune.

I) Mayur is marketing altogether 75,000 liter. Per day liquid milk at

Mumbai, Pune, Kolhapur, Belgum and north-south Goa, Hubli,

Dharwad, south Konkan, North Konkan like Chiplun, Khed and

Mahad and cities like Satara, Baramati,Phaltan and Sangli.

J) Manufacture and marketing of indigenous milk products like,

Shrikhand, Amrakhand,Ghee, Lassi, Basundi, etc. Mungralchi wadi Plant:-

Total collection of milk at this plant is about 25,000 lit/ day. Bedfellow milk about

20,000. And Cow milk about 5,000. The 5% of total collection of milk is the

byproducts like Basundi, Shrikhand, Amrakhand, Ghee and flavored milk.

ABOUT ISO-9001:Mayur has always kept its customer and his utmost satisfaction at the center

stage. Company's manufacturing and quality systems are designed such that,

they always cater ever growing and ever changing demands of its customers with

the age-old working culture, Mayur already had smooth working systems. The

company decided to go for ISO-9001 in 2001 and galvanized its systems to

conform to ISO-9001 requirements. Mayur unit Mungralchiwadi, underwent

System Audit in November & December 2000 respectively and was immediately

acclaimed ISO-9001,

ADVANCEMENT IN I.T.:Concepts of computerization are fast changing. With company's objective to

remain a global player and survive in this age of neck-to-neck competition,

company is keen to adopt latest innovations in Information Technology. As a.

step towards this, company has today installed new kind of network. More than

20 computers are finding solutions and giving help to superiors with, Color Inkjets

Plotters - AO size, CD Writer, Multimedia Set & Digitizer. What makes company

proud is in-house designing / development maintenance of all software's and

systems, right from Financial Accounting to MRP,

R&D department is equipped with Pentium based computerized systems & latest

3D design software's like Auto Desk's Mechanical Desktop, Auto-CAD running on

latest Operating System - Microsoft Windows NT.

.

FUTURE PLANS:1. Computerization of Enterprise Resource Requirement (ERP)

2. Total computerization of processing, planning (CMAS), Machine Shop

scheduling and assembly scheduling through computerization

4. Computerization - particularly in the areas like TQC.

5. Adoption of latest information technology techniques -Internet / Intranet for

interlinking all the Mayur's outfits.

Objectives :-

1. Objectives towards the company :-• To earn more profit

• To improve the quality of the product continuously.

• To development of marketing strategy.

• Improve Image of the product in the market.

2. Objectives towards the workers welfare :-• To provide proper welfare facilities to the workers.

• To provide the proper incentives.

• To provide the training.

• To arrange the motivational activities for workers.

• To provide promotional activities.

3. Objectives towards the society :-• To avoid Environmental pollution.

• To develop the surrounding area of the organization

• To create employment.

4. Objectives towards the distributors and customers• To provides proper commission to the distributors.

• To help to the distributors in the advertisement activities.

• To provides proper and satisfactory service to the distributors and customers.

• To maintain customer satisfaction.

Introduction: - Consumer behavior is comparatively new field of study. It is the

attempt to understand and predict human actions in the buying role it has

assumed growing importance under market oriented and management.

Consumer behavior is defined as “all psychological, social and physical behavior

of potential customers as they become aware of, evaluate, purchase, consume,

and tell others about product and services.”

The main task of all organizations to identify the needs and wants of

target customers and to satisfy them. Consumer should be understood by the

company. It is very essential thing in the world today.

Forces affecting on Consumer buying behavior: - Researcher study the response of consumers towards any particular

product or products if he do the survey of consumer. These are called buying

behavior of consumer. So it should decide the product choice, brand choice,

dealer choice and chasing timings as well as amount. Different factors affect the

decision making process of customer,

Social and group forces: - The way of thinking, believing, and acting are influenced by social forces

and groups. Because social force it creates individual buying decisions, the

needs , experienced, the alternatives we considered, the way of evaluation.

i) Cultural influence: - From generation to generation culture which is symbol of complexity runs

through society and human behavior. Of course symbols should be of two types

1] Intangible: - e.g. attitudes, beliefs, values, languages,

2] Tangible: - e.g. tools, housing, products, works of arts.

ii) Subcultures influences: - In it characteristic behavior patterns sufficiently distinguished them from

other groups within the same culture. Subcultures are based on factors like

religion, urban, rural identification, nationality and race.

iii) Social class influences: - Social class is of a member of society. There are upper, middle and

lower classes in society. Customers buying behaviors is often influenced by the

class to which they belonged.

iv) Reference group influences: - Each and every group has its own standards of behavior that they

serve as guides or frames of reference, for the individual members

e.g. families and circle of friends are such groups.

v) Family and household influences: - In family two, three or more or less members are assured, who are

related by blood, marriage or adoption living together in a household. Their family

also relations with other families. If we go ahead household is consisting one-

man family also.

Psychological factors: - Major psychological learning, memory and attitudes can influence

persons 'living choices.

i) learning: - Generally, we learn many physical patterns useful in responding to a

variety of situations faced in every day's life. We also learn different methods of

spending various purchase situations. For example, the forms of learning to act

dissatisfied when hearing the first price quote on a car, or learning to read closely

the fine print in purchase contract.

ii) Memory: - Memory processes are of considerable importance to the understanding

of consumers. This is so because, to a large extent consumers act on the basis

of their cognitions or their knowledge or beliefs about the world. These cognitions

are stored in memory and they influence how incoming stimuli are interrupted.

iii) Attitudes: - A person overall attitude towards an object is seen to be a function of

the strength of each of a number of beliefs. The person holds about various

aspects of the object and the evaluation he gives to each belief as it relates to

the object. A belief is the probability, a person attaches to a given piece of

knowledge being true.

Consumer buying decision:- The decision by an individual to buy or to not to buy is arrived at

following a system. Whether a buying decision is rational or emotional. the mind

of customers is like a computer where stimulus like persons need and want

interact with the personal, social and environmental factors beside the

companies marketing mix elements as impulse to finally emerge as response in

the form ‘to buy or not to buy’ decision and post purchase behavior.

Participants in the buying process: - The following five are different roles that person can play in a buying

decision.

1. Initiator: The initiator is the person who first suggests the idea of buying of

particular product or services.

2. Influencer: A influencer is the person whose view or advice carries some

weight in making the final decision.

3. Decider: The decider is a person who ultimately determines a part of or the

entire buying decision whether to buy, what to buy, who to buy or where to buy.

4. Buyer: The buyer is the person who makes the actual purchase.

5. User: The user is the person who consumes or uses the product or devices.

Consumer Buying process: -

The purchaser or consumer takes his buying decision, for some

commodities immediately without much consideration such as items of daily use

while for some other commodities mainly luxury or durable items, he thinks much

before taking a decision to purchase it. Sometimes he consults others generally

with friends. Generally the purchaser or buyer passes through five distinct stages

in taking a decision for purchasing a particular commodity.

These stages are-

i) Need Arousal

ii) Information search

iii) Evaluation behavior

iv) Purchase decision, and

v) Post purchase feelings.

Stages Of Buying Process: -

1. Need Arousal: Need arousal gives birth to the process of buying. Internal or external

stimulated by need. A common man arises his household living or level that is

known by his previous experience. It means how to satisfy needs like hunger,

thirst, sex etc. This assures in internal stimulus. A need can also be aroused by

an external stimulus such as sigh of a new thing in a shop when other things are

purchasing.

2. Information Search: The consumer tries to solve the need and gathers the sources and

information's about the product after the need is arousal, The intensity of need

produces two states of individuality e.g. the first is heightened attention, where

the consumer becomes receptive to the information regarding the item he needs.

He becomes alert to inform bearing need and its gratification. If T.V. is purchased

he will have to give more attention towards it, e.g. T.V. adds, T.V. remarks made

by friends, associations about TV’s. If the need is more he does take part in

active motions He tries to collect more information search for the product. Such

as key attributes, of various brands.

There are 4 consumer information sources: -

1) Personal sense

2) Family, friend, neighbors etc.

3) Commercial! source (adds, salesman, dealers)

4) Public sources (mass, media consumer, rating, organization)

5) Public sources (handling, examining, using the product)

3) Evaluation Behavior: - After collecting information, the consumer clarifies and evaluates the

alternatives. Not a single evaluation method is used by a consumer or all

consumers. The most current process of evaluation is to judge the product

largely on a conscious and rational basis. Product attributes, importance to

weight, brand images, utility functions for each attribute, and attitudes are

important, He takes decision after evaluation of various alternatives.

4) Purchase Decision: - Evaluation behavior leads the consumer to form a ranked set of

preferences, formally a consumer buys the article, he or she likes most but there

are three more important considerations for taking the buying decision:

a) Attitude of other such as of wife, relative and friends, but it depends upon the

intensity of their negative attitude and the consumer's motivation to comply with

the other person's wishes.

b) Anticipated situational factors as looks or manner of the sales man or the

way business is carried on or worry about the his income situation.

5) Post-Purchase Decision: - After buying and trying the product, the consumer will feel some level

of satisfaction or dissatisfaction and level of satisfaction depends very much on

the expectations and the products perceived performance. If the product matches

up to his expectations the consumer is satisfied; if it exceeds, he is highly

satisfied; and if it falls short of expectation, he is dissatisfied. Consumers form

their expectations on the basis of massages and claims sent out by the seller and

other communication sources. If seller makes exaggerated claims, consumer will

naturally feel dissatisfaction. So the smart seller must make claims about the

performance of the product that are congruent with its quality. So that the

consumer would feel satisfied.

Data analysis and interpretation

Table 4.1Title :- Analysis of consumers as per number of family members.

Sr .No. Particulars No. of Consumers % age

1 1-5 family members 90 60.00

2 6-10 family members 30 20.00

3 Above 10 family members 30 20.00

Total 150 100.00

Graph 4.1Title :- Analysis of consumers as per number of family members

Above table and graph shows that the analysis of consumers as per the number

of the family members.66.66%consumers family having 1-5 family members,

16.67% consumers having family members 6-10 and 16.67% consumers has

more than 10 family members.

Table 4.2Title: - Analysis of consumers as per monthly income.

Sr.no Income of respondent Number of consumers % age

1 Below Rs.5000 70 46.67

2 Rs.5000-Rs.10000 50 33.33

3 Above Rs. 10001 30 20.00

Total 150 100.00

Graph 4.2Title :- Analysis of consumers as per monthly income.

Above table and graph shows that the analysis of the consumers as per the

monthly income. 50% consumer’s income lies below the Rs.5000 per

month.33.33% consumers income lies in between the Rs 5001-Rs.10000.the

16.67% consumer’s income is above the Rs.10000.

Table 4.3Title: - Consumer awareness about Mayur milk and milk products.

Sr.No Particulars Number of respondents % age

1 Yes 120 80.00

2 No 30 20.00

Total 150 100.00

Graph 4.3Title: - Consumer awareness about Mayur milk and milk products.

Above table and graph shows consumer awareness towards the Mayur milk and

milk products.100% consumers are aware about the Mayur milk and milk

products

Table 4.4Title :- Analysis of Mayur milk and milk products awareness in consumers.

Sr.no. Nameof products Numberof respondents % age

1 Milk 120 (Out of 120) 100.00

2 Lassi 100 (Out of 120) 83.33

3 Ghee 085 (Out of 120) 70.83

4 Shrikhand 095 (Out of 120) 79.17

5 Amrakhand 105 (Out of 120) 87.50

6 Basudi 120 (Out of 120) 100.00

Graph 4.4Title :- Analysis of Mayur milk and milk products awareness in consumers.

Milk

Lassi Ghee

Shrikhand AmrakhandBasudi

Above table and graph shows Analysis of Mayur milk and milk products

awareness in consumers. consumers are aware about the Mayur milk and milk

products. They aware about the Milk, Lassi, Ghee, Shrikhand , Amrakhand,

Basundi,etc products of Mayur

Table 4.5Title :- Analysis of information sources about Mayur milk and milk products to consumers.

Sr.No. Particulars Numberof respondents % age1 Banners 42 35

2 News papers 24 24

3 Television& Radio 00 00

4 Employees 36 30

5 Friends & Relatives 18 15

total 120 100

Graph 4.5Title :- Analysis of information sources about Mayur milk and milk products to consumers.

0

5

10

15

20

25

30

35

40

45

Banners Newspapers

Television &Radio

Employees Friends &Relatives

Series1

Above table and graph shows analysis of information sources about the Mayur

milk and milk products to consumers. Through the banners 35% consumers

know about the Mayur milk and milk products .30%consumers know the Mayur

milk and milk products through the employees of the organization.24%

consumers know Mayur products by newspapers and 15% consumers know

Mayur products by their friends and relatives.

Table 4.6Title :-Analysis of consumers as per regularity.

Sr.No. Narticulars Number of particulars % age1 Yes 110 91.67

2 No 010 08.33

Total 120 100

Graph 4.6Title :-Analysis of consumers as per regularity.

0

20

40

60

80

100

120

Yes No

Series1

Above table and graph shows analysis of consumers as per regularity.91.67%

consumers are regular consumers while 8.33% consumers are irregular

consumers.

Table 4.7Title :- Analysis of consumers as per product wise consumption

Sr.No Name of product Number of respondents % age1 Milk 120 (out of 120) 100.00

2 Lassi 70 (out of 100) 70.00

3 Ghee 60 (out of 85) 70.59

4 Shrikhand 85 (out of 95) 89.47

5 Amrakhand 100(out of 105) 95.23

6 Basundi 110 (out of 120) 91.67

Graph 4.7Title :- Analysis of consumers as per product wise consumption

Above table and graph shows analysis of consumers as per the product wise

consumption. 100%consumers consume Milk , Shrikhand , Amrakhand and

Basundi while 58.33% respondents consumes lassi and 33.33% respondents

consumes Ghee.

Table 4.8Title :- Analysis of consumers as per daily consumption of Mayur milk.

Sr.no particulars Number of respondents % age1 ½ litre 75 62.5

2 1 litre 30 25.0

3 More than 1 litre 15 12.5

Total 120 100

Graph 4.8Title :- Analysis of consumers as per daily consumption of Mayur milk.

Above table graph shows analysis of consumers as per daily consumption of

Mayur milk.62.5% consumers are daily consumes ½ litre milk.25% consumers

consumes daily consumes 1 litre milk and 12.5% consumers are daily consumes

more than 1 litre milk .

Table 4.9Title :- Analysis of consumers opinion about quality of Mayur milk and milk products.

Sr.no. Quality

Name of products

good better best Average Total

1 Milk 62 34 14 10 1202 Lassi 40 12 04 14 70

3 Ghee 32 14 03 11 604 Shrikhand 45 23 09 08 85

5 Amrakhand 67 15 05 13 1006 Basundi 38 28 16 18 110

Graph 4.9Title :- Analysis of consumers opinion about quality of Mayur milk and milk products.

0

10

20

30

40

50

60

70

good better best average

Name of products

MilkLassi

GheeShrikhandAmrakhand

Basundi

Above table and graph shows analysis of consumers opinion about quality of

Mayur milk and milk products.In average the opinion of consumers about Mayur

milk and milk products is good.

Table 4.10Title :- :- Analysis of consumers opinion about price of Mayur milk and milk products

Sr.no. PriceName of products

expensive appropriate Cheap Total

1 Milk 14 94 12 1202 Lassi 09 52 09 70

3 Ghee 08 47 05 604 Shrikhand 07 69 04 85

5 Amrakhand 05 87 08 1006 Basundi 04 102 04 110

Graph 4.10Title :- :- analysis of consumers opinion about price of Mayur milk and milk products.

0

20

40

60

80

100

120

expensive appropriate Cheap

Name of products

MilkLassiGhee

ShrikhandAmrakhand

Basundi

Above table and graph shows analysis of consumer’s opinion about price of

Mayur milk and milk products. In average, the opinion of consumers about Mayur

milk and milk products is appropriate.

Table 4.11Title :- :- Analysis of consumers opinion about taste of Mayur milk and milk products

Sr.no TasteName of products

Good Not good

Total

1 Milk 120 00 1202 Lassi 65 05 70

3 Ghee 50 10 604 Shrikhand 85 00 85

5 Amrakhand 100 00 1006 Basundi 110 00 110

Graph 4.11Title :- :- Analysis of consumers opinion about taste of Mayur milk and milk products

Above table and graph it shows analysis of consumer’s opinion about taste of

Mayur milk and milk products. In average, opinion of consumers about taste of

Mayur milk and milk products is good.

Table 4.12Title :- :- Analysis of consumers opinion about packaging problems of Mayur milk and

milk products.

Sr.no Name of products Yes No Total

1 Milk 12 108 1202 Lassi 08 62 70

3 Ghee 00 60 604 Shrikhand 00 85 85

5 Amrakhand 00 100 1006 Basundi 06 104 110

Graph 4.12Title :- :- Analysis of consumers opinion about packaging problems of Mayur milk and milk products.

0

20

40

60

80

100

120

140

Milk

Lass

iGhe

e

Shrikh

and

Amrakha

nd

Basund

i

Series1Series2

Above table and graph shows analysis of consumer’s opinion about packaging

problems of Mayur milk and milk products. In averagely, consumers are satisfied

with packaging.

Table 4.13Title :- :- Analysis of consumers opinion about packaging of Mayur milk and milk

products.

Sr.no PackagingName of products

attractive fair Not attractive

Total

1 Milk 86 28 06 1202 Lassi 55 10 05 70

3 Ghee 44 12 04 604 Shrikhand 60 15 05 85

5 Amrakhand 85 12 03 1006 Basundi 97 07 06 110

Graph 4.13Title :- :- Analysis of consumers opinion about packaging of Mayur milk and milk products.

0

10

20

30

40

50

60

70

80

90

100

attractive fair Not attractive

Name of products

MilkLassiGhee

ShrikhandAmrakhand

Basundi

Above table and graph shows analysis of consumer’s opinion about packaging of

Mayur milk and milk products. In averagely, consumers opinion about the

packaging is attractive.

Table 4.14Title: - :- Analysis of consumer’s opinion about as per factors considered while

purchasing.

Sr.no. Factors considered

Number of respondents %age

1 Quality 100 83.33

2 Price 005 04.17

3 Availability 015 12.50

Total 120 100

Graph 4.14Title: - :- Analysis of consumer’s opinion about as per factors considered while purchasing.

0

20

40

60

80

100

120

Quality Price Availability

Series1

Above table and graph shows analysis of consumer’s opinion about as per

factors considered while purchasing. 83.33% consumers considers quality of the

product while purchasing, 12.50% consumers considers availability of the

product while purchasing 4.17% consumers considers price of the product while

purchasing.

Table 4.15Title :- :- Analysis in concern with problems of Mayur milk and milk products.

Sr.no. Problems Number of respondents %age

1 Yes 105 87.50

2 No 015 12.50

Total 120 100Graph 4.15Title :- :- Analysis in concern with problems of Mayur milk and milk products.

0

20

40

60

80

100

120

Yes No

Series1

Above table and graph shows analysis in concern with problems of Mayur milk

and milk products . 87.50% consumers having problems with the Mayur milk and

milk products.12.50% consumers having no problems with the Mayur milk and

milk products

Table 4.16Title :- :- Analysis of consumers problems with respect to the Mayur milk and milk

products.

Sr.no. problems Number of respondents % age

1 Availability 60 50.0

2 Package 33 27.5

3 Smell 03 02.5

4 Expiry date 18 15.0

5 No. Problem 06 05.0

Total 120 100

Graph 4.16Title :- :- analysis of consumers problems with respect to the Mayur milk and milk products.

0

10

20

30

40

50

60

70

Availability Package Smell Expiry date spoil

Series1Series2

Above table and graph shows analysis of consumer’s problems with respect to

the Mayur milk and milk products.50.00% consumers having availability problem

of Mayur milk and milk products, 27.50% consumers having package problem of

Mayur milk and milk products, 15.00% consumers having expiry date problem of

Mayur milk and milk products , 5% consumers having spoil problem of Mayur

milk and milk products and 2.50% consumers having smell problem of Mayur

milk and milk products.

Findings

Following are the findings of my research study.

1. In my research area the family size is comparatively small (1-5 family

members)

2. 46.67% consumers has income below Rs.5000.

3. Consumers awareness for Mayur milk and mayor product is more in my

research study marketing area.

4. Milk product of mayor organization is more demanded by consumers as

compare to other milk byproducts.

5. Banners are important source for consumers to know about mayur milk

and milk and product.

6. Purchasing regularity of the consumers to mayur milk and milk product is

more.

7. Milk of mayur organisation is more consumed by consumers as compare

to other byproduct.

8. Arrangement consumption o f mayur milk by consumer is 1 liter in my

research marketing area.

9. Quality of mayur milk and milk product is good.

10.The price of mayur milk product is appropriate.

11.The opinion about consumers about taste of mayur milk and milk product

is good.

12.Comparatively packing problem is more concern with packing and milk.

13.Consumer consider quality factor while purchasing mayur milk and milk

product.

14.An my research strategy averagely consumers are satisfied with mayur

milk and milk product.

15.Availability of main problem in concern with to mayur milk and milk

product.

SUGGESTIONS

Following are my suggestions, after completing the research study to

organisation.

1. Increase awareness to mayur byproducts in consumers.

2. As T.V. and radio are the best media for advertising use them.

3. Improve quality and mayur milk and milk products.

4. Fix the price of mayur milk and milk products as per customer expectation.

5. Develop packing of spicily milk product.