Classifolie

8/6/2019 Classifolie

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Classifolie

Rabih Daher

+96171999309


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Confidentiality Agreement

The undersigned reader acknowledges that the information provided by _______________ inthis business plan is confidential; therefore, reader agrees not to disclose it without the expresswritten permission of _______________.

It is acknowledged by reader that information to be furnished in this business plan is in allrespects confidential in nature, other than information which is in the public domain through

other means and that any disclosure or use of same by reader, may cause serious harm or damageto _______________.

Upon request, this document is to be immediately returned to _______________.

___________________Signature

___________________Name (typed or printed)

___________________Date

This is a business plan. It does not imply an offering of securities.


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Table of Contents

1. Executive Summary ................................................................................................. 4

1.1. Objectives ......................................................................................................... 4

1.2. Mission ............................................................................................................. 4

1.3. Keys to Success ................................................................................................ 5

2. Company Ownership ............................................................................................... 5

3. Products ................................................................................................................... 5

4. Market Analysis Summary ....................................................................................... 5

4.1. Market Segmentation ........................................................................................ 6

4.2. Target Market Segment Strategy ....................................................................... 7

4.3. Industry Analysis .............................................................................................. 7

4.3.1. Competition and Buying Patterns ............................................................... 8

5. Sales Strategy .......................................................................................................... 8

6. Management Summary............................................................................................ 8

7. Financial Plan ......................................................................................................... 9

7.1. Projections ........................................................................................................ 9

7.2. Projected Cash Flow ....................................................................................... 13


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1. Executive Summary

Highlights

$0

$50,000

$100,000

$150,000

$200,000

$250,000

$300,000

2012 2013 2014

Sales

Gross Margin

Profit Before Interest and Taxes

1.1. Objectives

y To establish a design and production marine furniture company.y To implement new furniture designs targeting niche markets in Lebanon.y To build a superior image and achieve great customer satisfaction.y To achieve positive cash flow by year three.

1.2. Mission

Classifolie aims to offer unique designer marine furniture by promoting a customization strategy to fulfillthe needs of each customer and by providing high quality, prestigious furniture items. We value our

l ti hi ith t d h t i t i ti t th th h


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1.3. Keys to Success

Classifolie keys to success will include:

1. Uncompromising commitment to the quality of the end product: quality wood, qualityworkmanship, quality design, quality of end result.

2. Effectively communicating, to potential customers, our position as a differentiated provider of the

highest quality luxurious furniture designs.3. Implement a successful advertisement and marketing campaign to inform the existing clienteleand the public of our new image.

4. Successful niche marketing: we need to find the quality-conscious customer in the right channels,and we need to make sure that customer can find us.

5. Bringing the new facility to maximum production within three years of operation.

2. Company Ownership

Classifolie will be a Limited Partnership.

Rabih Daheris Chief Executive Officer and owns 51% of the company.

Rami Daheris Vice President and owns 49% of the company.

3. Products

Classifolie offers very high quality marine furniture designed to give our customer a supreme feeling ofuniqueness. The key to the line is a differentiated set of furniture and decorative items intended to create adistinguished cruising environment in boats and yachts.

4. Market Analysis Summary

Our target market is a boat owner who wants to have very fine furniture with the latest modern designs,combined with an old fashioned sense of fine woods and fine woodworking. This person is expected to be ahigh income manager, owner of a medium or large business building or building his dream yacht. The second


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Market Analysis (Pie)

Wealthy individuals

Marine companies

Other

4.2. Target Market Segment Strategy

Our segment definition is of itself strategic. We are not intending to target all of the marine market, but,rather, only those who are most demanding and picky. We are definitely out to address the needs of thehigh-end buyer, who is willing to pay more for quality and prestige.

In our particular market, we also seek the buyer who appreciates the quality of furniture workmanshipand the excellence of design.

4.3. Industry Analysis

Th i f it i d t h d t d l f h i thi d d Th f t th f


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4.3.1. Competition and Buying Patterns

In the mainstream business, channels are critical to volume. The manufacturers with impact in thenational sales are going to win display space in the store, and most buyers seem content to picktheir product off the store floor. Price is critical, because the channels take significant margins.Buyers are willing to settle for laminated quality and serviceable design.

In the high-end specialty market, particularly in our niche, customization is very important. Our

target customer is not making selections based on price. The prestige, design, and the high-quality feel of good wood, is much more important than price. We are also seeingthat customization is critical to production that is why we need to make sure that the piece comestogether almost like magic, and as it does, it presents a greater feel of quality than if it hadn'trequired customization at all.

5. Sales Strategy

Our strategy focuses first on building a superior image and identity with the high-end buyer who appreciatesthe best available quality, but is also very demanding regarding design and materials. We will be able to findthese customers using a combination of media marketing and direct contact with marine companies.

6. Management Summary

Classifolie will be owned and managed by Rabih Daher and Rami Daher. Rami is the developer and designerof products, and Rabih manages the company as president.

Management style reflects the participation of the owners. The company respects its community of co-workers and treats all workers well. We attempt to develop and nurture the company as community. We arenot very hierarchical.


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7. Financial Plan

7.1. Projections

Financials2012 2013 2014

Beginning BalanceOpening Balance Cash &

Checking

$500,000 $381,650 $416,650

Plus Money Received

New Investment $0 $0 $0New Loans $0 $0 $0

Sales $253,650 $259,000 $268,000

Other $0 $0 $0

Subtotal Money Received $253,650 $259,000 $268,000

Less Money Spent

Direct Costs

Direct Costs of Goods $120,000 $122,000 $125,000Other Costs of Goods $0 $0 $0

Normal Operating ExpensesPayroll and Payroll Taxes,

Benefits, Etc.

$36,000 $36,000 $36,000

Rent and Utilities $48,000 $48,000 $48,000

Sales and Marketing Expenses $12,000 $12,000 $12,000

Other Operating Expenses $0 $0 $0

Other OutflowsPayments of Taxes $6,000 $6,000 $6,000

Debt Payments $0 $0 $0Purchase of Assets $0 $0 $0

Other $150,000 $0 $0

Subtotal Money Spent $372,000 $224,000 $227,000

Ending BalanceEnding Balance Cash and

Checking

$381,650 $416,650 $457,650

Profit Before Interest and TaxesSales $253,650 $259,000 $268,000

$ $ $


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Profit Yearly

$0

$10,000

$20,000

$30,000

$

0,000

$50,000

2012 2013 2014

Profit efore I terest a

Ta

es

Sales Monthly

$10,000

$15,000

$20,000

$25,000

Sales


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Sales by Year

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$50,000

100,000

150,000

200,000

250,000

300,000

2012 2013 2014

Sales


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7.2. Projected Cash Flow

Cash

$200,000)

$100,000)

$0

$100,000

$200,000

$300,000

$400,000

$500,000

Net Cash Flow

Opening Balance Cash & Checki


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Documents

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