CMS Bro 8pg US Sitecore

7/27/2019 CMS Bro 8pg US Sitecore

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Sitecore Web Content Management SystemPut Your Website at the Center of Your Digital Marketing Strategy


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Dynamic Personalization

and Experience Editing

From the moment a visitor enters your site they begin tocreate a digital ngerprint. With Sitecore you can harness that

ngerprint to continually personalize and optimize the visitorexperience in real time. Content authors and editors have fullability to easily create and edit the experience from text, torich media, to social media connections right in the context othe page, and present relevant experiences in real time basedon the visitors behavior.

In addition to providing easy tools to help editors keep contentfresh and up-to-date, Sitecore goes one step further in theevolution of creating an engaging and targeted site experiencefor your visitors with personalization and experienceoptimizing capabilities within the in-line editor.

Your marketing team can:

*Create display rules and content as part of a singleintegrated process

*Score any content item or page component as being ofparticular interest to a designated persona or visitor type

*Preview personalized user experiences and contentvariations right on the page

*Assign detailed proles to guide targetedcontent development

Todays websites are front and center

of any digital marketing strategy

Yet you may have only seconds with a visitor, unless you can

immediately engage them in a relevant conversation.

Does your website engage visitors by listening and adapting totheir interests in real time? Does your website proactively movevisitors through to a conversion with relevant content? Does yourwebsite integrate with your other digital marketing channels soyou can continue the conversation across channels? If you haveinvested in attracting the right visitors to your website, youneed to quickly optimize that engagement.

Sitecores Web Content Management System (CMS) puts thepower of personalization and conversation management rightin the hands of your marketers and business users. Now yourwebsite becomes a critical engagement engine, working with all

of your digital marketing channels to increase conversions, driverevenue, and meet real business objectives.

Personalize content, designand features dynamically

B

A

World Leading Website Content Management Software


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Social Media Engagement

Whether you want to host your owncommunity with Sitecore, integrate witha leading social platform like Telligent,or plug your site into major publicnetwork like Facebook and LinkedIn,with Sitecore you can easilycontinue the conversation

across social media.Sitecore has multipleoptions for blogs,wikis, forums, polls,surveys, web formsand more. Optionsrange fromsimpler pre-builtcomponentsavailable inthe extensiveSitecore SharedSource Library,to fully denedintegration withbest-of-breedsocial mediaplatforms.

Todays Optimized

Mobile Experience

Make your site

a truly unique

experience by

sensing and

adaptingto the

particular needs

and interests of any

visitor.

Designate page

elements and

other content to

appear or change

based on visitor

behavior, prole

patterns, location

and other criteria.

With power like this

in the hands of you

content editors,

youll be able to

serve up the right

offer at the right

time, to increase

conversions and

maximize customer

engagement.

Your Site, on the Go

Mobile visitors arent just on thego; they have different goals thanvisitors who are on a PC. WithSitecore you arent limited to merelyshrinking and re-displaying contentfor a mobile device: you can optimizethe mobile experience in the contextof that visitors unique goals.

Sitecore automatically detects andserves content based on whetherthe visitor is using an iPhone, iPad,Blackberry, Android or other mobiledevices. But your business usersalso have the power to serve contentthats specic to a mobile visitor. Forexample, using Geo-IP lookup, youcan serve location-specic offers inthe context of where the visitor islocated. Or offer a simplied versionof your shopping cart, makingpurchase and checkout easier.


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Regionalization and Localization

* Build your websites, intranets and extranetsin any language and ensure a consistent globalmessage on all international sites

*Let your content editors work in theirnative language Sitecore supports all

major languages

* Easily coordinatethe management ofmultiple language versions of your siteand maintain consistency

* Control the translation processby givingtranslators authenticated access to your sitefor fast and efcient translation

Buyers prefer to be engaged in their native language, but mostcompanies struggle with localization and management of multilingualcontent. Sitecore simplies the management of many different language

versions of your site, as wellas the translation processesas content changes across

those sites. For organizationsthat outsource their contenttranslation work, Sitecoreoffers integration with ClayTablets Rosetta Gatewayand Lionbridge TechnologysFreeway to automate theprocess, making translationmore efcient and timely.

E-commerce ServicesMany online retailers struggle with the weakcontent management capabilities of moste-commerce platforms. Not with Sitecoreyou can extend your website with thepower of the CMS foundation inaddition to beneting from standarde-commerce services such ascatalog management. With itsmultilingual and multisitecapability, online retailingbecomes limitless. Andbecause its Sitecore, youcan rest assured that oure-commerce serviceswill scale and extendto meet your onlineretail needs today andtomorrow.

In addition, for thoseretailers that arelooking for superiorcontent managementbut dont want toleave their currente-commerce provider,

Sitecore is exibleenough to integrate withany e-commerce platform.

Your Site BecomesYour Business Hub


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What we love

about Sitecore is

that weve been

able to combine

creativity,

sophistication,

and efciency.

Were managing

different countrie

and languages

with ease, and

were creating a

communityamo

our site visitors.

Kjetil Aarseth

Communications

Manager, Stokke

Eliminating Unnecessary

Complexity for All Users

Web technology gets more powerfulbut that doesnt mean it should be anyharder to implement. Easy yet powerful,Sitecores next-generation interfacedelivers exactly the right capabilities

needed by marketing and business usersas well as technical users of the system.

With its Microsoft Ofce-like UI, yourusers will feel immediately at homeand comfortable navigating thesystem. The Sitecore Media Libraryprovides native asset management fortext, image, video and other le typeswith simple drag and drop upload.

Casual users get a streamlinedinterface that allows them tonavigate the site naturally and edit

in-line on the page. More sophisticated userscan use a more robust interface that includesworkow control, metadata management andpage design capabilities.

This means your content editors can createand modify page layouts without waiting

The website is the foundation of a

connected digital marketing strategy.The Sitecore Digital Marketing Systemintegrates your website with allyour digital marketing channels andleverages the powerfully easy ContentManagement System to manage all yourdigital content.

Highlights of the DigitalMarketing System include:

Engagement AnalyticsProvide in-depth insight into site andcampaign performance. The Executive

C-level dashboard shows at a glance howwell your site is generating conversions,driving new and returning trafc and howrelevant visitors are nding your site bymeasuring their level of interaction withyour company.

Engagement AutomationGo beyond classic marketing automationto allow marketers to design, monitorand supervise cross-channel campaignsto effectively engage in 1:1 conversationswith prospects and customers.

for busy developers, and incorporate text,images and pre-built interactive featureslike polls and multimedia without coding.

Business users and marketers wont needto wait for an overbooked IT departmentor development team to make simplesite changes and modications, keepingmarketing in control of the day-to-daymanagement and upkeep of site properties.

Email Campaign Manager

Create, manage and optimize your emailmarketing efforts. Design and editemails by leveraging existing contenttemplates and imagery, and test andpersonalize your message for targetedemails that result in higher open/clickrates and conversions.

Other features in theDigital Marketing System include:

*Universal Prole Connector

*Campaign Management

*Lead Scoring

*Content Proling and Scoring

*Social and Emerging Channels

* Personalization and Testing Tools

*Adaptive Segmentation

*And more!

Digital Marketing Tools for Customer Engagement

Edit text inline and saygoodbye to HTML hassles.


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Seamless Integration

Your company has already made an

investment in other leading software, andyoure looking for a content managementsystem that ts in with your existinginvestments. Sitecore is based on thelatest Microsoft technology, offering out-of-the box integration with:

*Windows SharePoint Services

*Microsoft Dynamics CRM throughversion 2011

* and Microsoft Active Directory.

And it runs so much deeper! Sitecore solutio

successfully incorporate technology for:

*Customer databases like Oracle, SAP anmany others

*Digital Asset Management

*Content Delivery

*Security and Authentication

* Search

* Analytics

We have

currently

15 websites

running on a

single instance,

serving well

over millions of

people a year,

with over 110

active users

inside Sitecore.

Craig Tarr

Programmer Analyst,

International Speedway

Corporation

For developers, Sitecore provides apowerful environment to prototype,develop and test your work whileleveraging the rich services andfunctionality that let you do more with lesseffort. Work within the tools youre familiarwith, such as Microsoft Visual Studio 2010.

Sitecore gives you the tools and exibilityto create and optimize your site designfor a pixel-perfect visitor experience.Based on W3C standards, Sitecore nativelysupports cascading style sheets andconforms to .NET standards. Using this

approach, you can develop your own pagelayouts using standard .NET controls, XSL,or a combination of the two. This level ofexibility lets you use the right tool for theright job, and simplies development.

Create and improve yoursite more efciently with

native developer tools anda comprehensive library of

optional add-ons.

Development and Design Flexibility


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Sitecores .NET-based CMS lets you modifyand adjust every aspect of your site, andwith our open API, you can even adaptthe user interface to t your needs. Theexible framework also provides the meansto easily integrate any and all of your lineof business applications using supportedopen standards and a full data integrationand abstraction layer.

Sitecore natively provides multisitesupport and content sharing acrossmany sites. This is critical for largerorganizations managing an arrayof websites, and seeking a singlemanagement platform for all of their

web propertiesTrafc and load patterns can be verydynamic, making it difcult to accuratelyestimate the right amount of resourcesneeded to keep your site performingwell. From the beginning, Sitecore CMShas been architected to scale extremelywell, allowing organizations to grow whileprotecting their considerable investment

Sitecore

Solution

Accelerator

Extend the value ofyour Sitecore CMS

investment for future

site needs with pre-

built solutions that o

additional capabilitie

and functionality for

launching and manag

your site properties.

Intranet Portal:

Launch a brand new,

full-featured intranet

just one week thanks

ready-to-run features

and minimal-to-no

programming.

Foundry:

Take advantage

of centralized

management to

effectively and

efficiently provision

and manage tens,

hundreds, or even

thousands of sites.

Open Architecture Balanced with Site Security

in time, process and software.

Sitecore also offers a cloud-readybalanced architecture. With the SitecoreCMS Azure Edition, you can deploy to anynumber of Sitecore Azure content deliveryinstances hosted at various WindowsAzure locations. Your Sitecore editingand core database servers are licensedand maintained on your own premises,behind your own rewall. This hybridsolution provides a best of both worldsapproach- scalability and exibility nearyour customers, and the security of yourSitecore editing and database servers atyour location.

Scalability and Multisite Management

Out of box, Sitecore integrates with anumber of applications including ActiveDirectory, so you can secure contentdown to the component and elementlevels. Control access rights for internalusers with customizable workflowprocess for versioning and contentapprovals, while utilizing your preferredauthentication system to manage siteusers on your extranet or portal.


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North America

Middle East

Asia Pacific

Australia & New Zealand

South America

Europe

Africa

Japan

China

Sitecore

around

the World

Sitecore redenes how organizations engage with their customers online,

powering experiences that can sense and adapt to a customers needs to

increase revenue and customer lifetime value and satisfaction. Sitecore

was the rst Web Content Management system (WCM) to incorporate

marketing automation, intranet portal, e-commerce, Web optimization,

social media and campaign management technologies into a cohesive,

integrated open platform. Sitecores software makes it easy for businesses

to identify, serve, engage and convert new customers online.

Sitecores broad choice of capabilities enable marketing professionals,

business stakeholders and information technology teams to rapidly implement,

measure and manage a successful website and online business strategy.

Its powerful development platform, integrated marketing automation tools

and intuitive editing workspace enables successful websites of all types.

Thousands of public and private organizations have created and now manage

more than 27,000 dynamic websites with Sitecore including ATP World Tour,

Austrian Airlines, Computer Associates, Ergo Insurance Group, ISS, Lloyds

of London, Microsoft, National Suisse, Nivea, Siemens and Thomas Cook.

Sitecore is a trademark of Sitecore Corporation. All other brand and product names are the property of their respective holders

Copyright 2001-2011 Sitecore Corporation. All rights reserved.

Visit www.sitecore.net for contact details

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CMS Bro 8pg US Sitecore