xi

DAFTAR ISI

HALAMAN JUDUL BAHASA INDONESIA ................................ i

HALAMAN JUDUL BAHASA INGGRIS ...................................... ii

LEMBAR PENGESAHAN .............................................................. iii

LEMBAR PERNYATAAN .............................................................. iv

MOTTO ............................................................................................ v

PERSEMBAHAN ............................................................................. vi

ABSTRAK ........................................................................................ vii

ABSTRACT ...................................................................................... viii

KATA PENGANTAR ...................................................................... ix

DAFTAR ISI ..................................................................................... xi

DAFTAR GAMBAR ........................................................................ xiv

DAFTAR TABEL ............................................................................. xv

BAB I

PENDAHULUAN ............................................................................ 1

A. Latar Belakang ............................................................................ 1

B. Rumusan Masalah ....................................................................... 8

C. Tujuan Penelitian ........................................................................ 8

D. Manfaat Penelitian ...................................................................... 9

E. Kerangka Teori ......................................................................... 10

1. Teori Pilihan Rasional ........................................................ 10

2. Teori Human Information Behaviour ................................. 13

F. Tinjauan Pustaka ....................................................................... 18

G. Metode Penelitian ..................................................................... 21

1. Metode Penelitian ............................................................... 21

2. Subjek Penelitian ................................................................ 23

3. Teknik Pengumpulan Data .................................................. 25

4. Tahap Penelitian ................................................................. 27

5. Teknik Analisis Data .......................................................... 29

PEMILIHAN PERAWATAN KECANTIKAN SECARA TRADISIONAL ALA JAWA PEREMPUANGENERASI MILLENNIAL Alfira Nuarifia HanditasariUniversitas Gadjah Mada, 2019 | Diunduh dari http://etd.repository.ugm.ac.id/

xii

BAB II

PERAWATAN TRADISIONAL ALA JAWA DAN PROFIL

NARASUMBER ....................................................................... 31

A. Perawatan Tradisional Ala Jawa ......................................... 31

B. Macam-macam Perawatan Tradisional Ala Jawa dan

Manfaatnya ......................................................................... 32

C. Profil Narasumber ............................................................... 39

BAB III

PEMILIHAN PERAWATAN TRADISIONAL PEREMPUAN

MILLENIALS .......................................................................... 45

A. Menggunakan Perawatan Tradisional Sedari Kecil ............. 47

B. Malas Menggunakan Perawatan Modern ............................ 53

C. Perawatan Tradisional Lebih Murah Dibandingkan Perawatan

Modern ................................................................................. 58

D. Ketakutan dengan Dunia Medis ........................................... 61

E. Sumber Daya Perawatan Tradisional Generasi Millenial .... 71

F. Bahan Perawatan Tradisional Favorit Para Generasi Millenials

............................................................................................. 81

BAB IV

RELASI HUMAN INFORMATION BEHAVIOUR DAN

PEMILIHAN PERAWATAN TRADISIONAL BAGI GENERASI

MILLENIALS .......................................................................... 83

A. Proses Human Information Behaviour Para Perempuan

Generasi Millennials ........................................................... 86

B. Informasi dan Refleksi Penggunaan Perawatan Kecantikan

Tradisional bagi Perempuan Generasi Millenials ............... 90

BAB V

PENUTUP .............................................................................. 100

PEMILIHAN PERAWATAN KECANTIKAN SECARA TRADISIONAL ALA JAWA PEREMPUANGENERASI MILLENNIAL Alfira Nuarifia HanditasariUniversitas Gadjah Mada, 2019 | Diunduh dari http://etd.repository.ugm.ac.id/

xiii

A. Kesimpulan ....................................................................... 100

B. Saran ................................................................................. 103

DAFTAR PUSTAKA ............................................................. 105

LAMPIRAN............................................................................ 110

PEMILIHAN PERAWATAN KECANTIKAN SECARA TRADISIONAL ALA JAWA PEREMPUANGENERASI MILLENNIAL Alfira Nuarifia HanditasariUniversitas Gadjah Mada, 2019 | Diunduh dari http://etd.repository.ugm.ac.id/

xiv

DAFTAR GAMBAR

Gambar 1..............................................................................................................26

Gambar 2..............................................................................................................45

Gambar 3. ............................................................................................................68

Gambar 4. ...........................................................................................................73

Gambar 5. ...........................................................................................................84

PEMILIHAN PERAWATAN KECANTIKAN SECARA TRADISIONAL ALA JAWA PEREMPUANGENERASI MILLENNIAL Alfira Nuarifia HanditasariUniversitas Gadjah Mada, 2019 | Diunduh dari http://etd.repository.ugm.ac.id/

xv

DAFTAR TABEL

Tabel 1...................................................................................................................54

PEMILIHAN PERAWATAN KECANTIKAN SECARA TRADISIONAL ALA JAWA PEREMPUANGENERASI MILLENNIAL Alfira Nuarifia HanditasariUniversitas Gadjah Mada, 2019 | Diunduh dari http://etd.repository.ugm.ac.id/