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저 시-비 리- 경 지 20 한민
는 아래 조건 르는 경 에 한하여 게
l 저 물 복제 포 전송 전시 공연 송할 수 습니다
다 과 같 조건 라야 합니다
l 하는 저 물 나 포 경 저 물에 적 된 허락조건 명확하게 나타내어야 합니다
l 저 터 허가를 면 러한 조건들 적 되지 않습니다
저 에 른 리는 내 에 하여 향 지 않습니다
것 허락규약(Legal Code) 해하 쉽게 약한 것 니다
Disclaimer
저 시 하는 원저 를 시하여야 합니다
비 리 하는 저 물 리 목적 할 수 없습니다
경 지 하는 저 물 개 형 또는 가공할 수 없습니다
13 i
國際學碩士學位論文
Impacts of Technical Barriers to Trade and Technical Standards on Toy Industry of
Developing Country - A Case Study on the USrsquos Recall on Chinese Toy Imports -
무역상 기술장벽협정과 기술표준이 개발도상국의
완구용품 산업에 미치는 영향 - 미국의 중국산 장난감 회수조치 사례를 중심으로 -
2014年 2月
서울大學校 國際大學院
國際學科 國際通商專攻
金 娟 秀
13 ii
Impacts of Technical Barriers to Trade and Technical Standards on Toy Industry of
Developing Country - A Case Study on the USrsquos Recall on Chinese Toy Imports -
무역상 기술장벽협정과 기술표준이 개발도상국의
완구용품 산업에 미치는 영향 - 미국의 중국산 장난감 회수조치 사례를 중심으로 -
A thesis presented
by
Yeonsoo Kim
to
Graduate Program in International Commerce In partial fulfillment of the requirements
For the degree of Master In the subject of International Studies
Graduate School of International Studies Seoul National University
Seoul Korea February 2014
13 iii
Impacts of Technical Barriers to Trade and Technical Standards on Toy Industry of Developing Country
- A Case Study on the USrsquos Recall on Chinese Toy Imports -
무역상 기술장벽협정과 기술표준이 개발도상국의 완구용품 산업에 미치는 영향
- 미국의 중국산 장난감 회수조치 사례를 중심으로 -
指導敎授 安 德 根
이 論文을 國際學碩士 學位論文으로 提出함
2014 年 2 月
서울大學校 國際大學院
國際學科 國際通商專攻
金 娟 秀
金娟秀의 碩士學位論文을 認准함
2014 年 2 月
委 員 長 李 永 燮 (인)
副 委 員 長 文 輝 昌 (인)
委 員 安 德 根 (인)
13 iv
THESIS ACCEPTANCE CERTIFICATE
The undersigned appointed by
The Graduate School of International Studies
Seoul National University
Have examined the thesis entitled
Impacts of Technical Barriers to Trade and Technical Standards on Toy Industry of Developing Country
A Case Study on the USrsquos Recall on Chinese Toy Imports -
Presented by Yeonsoo Kim
Candidate for the degree of Master of International Studies and hereby certify that the examined thesis is worthy of acceptance
Signature Committee Chair Rhee Yeongseop Signature Committee Member Moon Hwy-Chang Signature Committee Member Ahn Dukgeun
Date February 2014
13 v
Impacts of Technical Barriers to Trade and Technical Standards on Toy Industry of Developing Country
- A Case Study on the USrsquos Recall on Chinese Toy Imports -
ABSTRACT
As most of the industries are outsourcing their manufacturing process to
developing countries to form the global supply chain in the era of globalization
controversies due to different technology standards are being on the rise and
the case of USrsquos recall on Chinese toy imports is one of the examples Although
the reaction of the US was confined to temporary recall it seems possible that
similar disputes involving import restriction might develop into a legal dispute
case which will be judged by WTO panels In such case the main ruling would
be based on TBT Agreement This research paper treats the case study about
USrsquos toy recall case and the legitimacy of such measure under TBT Agreement
In addition several implications will be stated as well including discrepancy
between TBT Agreement and its application and standard harmonization issue
Key Words TBT Agreement WTO GATT toy recall toy industry
Student Number 2012-22086
13 vi
TABLE OF CONTENTS 13 13 ABSTRACT vii
TABLE OF CONTENTS viii
LIST OF TABLES AND FIGURES ix
LIST OF ABBREVIATIONS ix
I INTRODUCTION 1
II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 4
1 GATT ARTICLE I amp III 4 2 GATT ARTICLE XX(B) amp CHAPEAU OF ARTICLE XX 8 3 TBT UNDER THE WTO SYSTEM amp TBT ARTICLE II 10 4 OTHER RELATED TECHNICAL STANDARDS 20
III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 28 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS 28
11 Characteristics of toy industry 28 12 Global supply chain with China involved 31
2 MATTELrsquoS TOY RECALL 34 21 Event outline 37 22 Aftermath of toy recall and its damage degree to the toy industry 40 23 Reaction and regulation of the US government and background policy 44
3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT 49 31 Preliminary findings under GATT Agreement 49 32 Legal analysis why USrsquos toy recall is legally controversial under TBT Agreement 51
IV FURTHER DISCUSSION AND CONCLUSION 54
REFERENCES 59
국문 초록 63 13
13 vii
LIST OF FIGURES
Figure 1 Toy Recalls Over Time (1988-2007)
Figure 2 Number of Lead-Contained Toy Recall (1998-2008)
LIST OF TABLES
Table 1 Lead in Paint Regulations by Country
Table 2 Toy Recalls (1988-2007)
Table 3 Number of Lead-Contained Toy Recall Announcements (1988-2008)
LIST OF ABBREVIATIONS
AQSIQ State General Administration for Quality Supervision and
Inspection and Quarantine
CPSC Consumer Product Safety Commission
CNCA China Certification Accreditation Association
13 viii
CPSIA Consumer Product Safety Improvement Act
CDC Centers for Disease Control
GATT General Agreement on Tariffs and Trade
IEC International Electrotechnical Commission
ISO International Organization for Standardization
ITO International Trade Organization
ITU International Telecommunication Union
MFN Most Favored Nation
MII Ministry of Information Industry
MOFCOM Ministry of Commerce Peoplersquos Republic of China
SAC Standardization Administration of China
SEPA State Environmental Protection Administration
TBT Technical Barrier to Trade
US United States
USTR United States Trade Representative
WHO World Health Organization of the United Nations
WTO World Trade Organization
13 1
I INTRODUCTION
From 2007 to 2008 the recall of an estimated twenty million Chinese-
made toys by Mattel which was the second biggest recall so far in toy industry
have shocked many North American parents and generated severe reactions
from them who have little children in their home It was due to lead paint
coverage on toys which was processed during manufacturing process in local
factories in China The recalls have shaken the toy industry in the US and China
which led to a surge in testing and prompted more stringent testing rules
Particularly it was the occasion of which a certain multinational corporationrsquos
overseas investment and outsourcing of its manufacturing process happen to be
expanded to the scale of national trade dispute due to consumer product safety
issue Moreover the string of recalls of Chinese-made toys heightened trade
tensions between the US and China two continents where the economies and
the trade surpluses were exponential
In the past product failures were often attributed to local or functional
errors in product design the manufacturing process or inadequate labeling with
limited impact Today a single product safety problem can have significant
repercussions on a global scale1 Globalization of most industries has sparked
heightened awareness of the various risks and vulnerabilities that products are
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 1 Marucheck A S (1987) On product liability and quality control IIE Transactions 19 355ndash360
13 2
exposed to as they move along the global supply chain continuum from design
and sourcing to manufacture transportation distribution and final sale to the
consumer Supply networks are long and complex Many entities including
outsourcers and subcontractors located in emerging economies such as China
handle the product as it moves across geographical and national borders
thereby creating many physical and temporal threats that pose a risk to product
safety and security 2 Therefore the impact of standards and technical
regulations on trade is at the forefront of global policy discussions This is
particularly true in relation to challenges confronting developing nations as they
seek to increase production for export markets In regard to voluntary standards
developing nations face constraints in absorbing best-practice information on
standards and mobilizing resources necessary to adopt appropriate process and
production methods3
Independent of the reaction and measure that the US took in the actual
case which was only confined to Mattelrsquos recall on toys manufactured in
Chinese factory similar cases involving import restriction due to health issue
being developed into a legal dispute case within the WTO seems highly
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 2 Lee M A Flynn B B and Frohlich MT (2008) All supply chains donrsquot flow through understanding supply chain issues in product recalls Management and Organization Review 4 167ndash182 3 Keith E M John S W and Tsunehiro O (2000) Quantifying the Impact of Technical Barriers to Trade A Framework for Analysis Policy Research Working Paper Development Research Group The World Bank13 13
13 3
possible when one considers the tendency that many industries are expanding
their supply chain globally In such cases underlying legal agreements might be
TBT Agreement or GATT Agreement In fact there is a preliminary research
about this toy recall case which is analyzed in legal aspect on the basis of
GATT Agreement particularly Article XX(b) and the chapeau of Article XX
According to its findings USrsquos recall on Chinese toy imports can be justified
under aforementioned GATT Agreement provisions Yet pre research about the
legal analysis based on TBT Agreement hardly exists Also it is hard to find
preliminary researches done about the other extent researches on toy recalls and
consumer safety issues
The main objective of this paper is to analyze the suitability and
legitimacy of USrsquos toy recall in light of TBT Agreement In addition the status
of China as manufacturer in the global supply chain of toy industry will be
discussed further The paper is structured as follows Section II introduces some
applicable international rules and legal agreements for toy safety regulation
including TBT Agreement Article II1 and II2 those are originated from GATT
Article I III XX(b) and the chapeau of Article XX Subsequently the event
outline overall about the toy recall case will be reviewed in section III including
the industry analysis and the focus on Chinarsquos involvement in global supply
chain Then the legal analysis of the case outcome based on TBT Agreement
13 4
will be followed subsequently Section IV combines the analysis results from
the previous section and proposes several implications on the application of
TBT Agreement and issues about the vicious cycle created within the global
supply chain of toy industry
II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 1 GATT ARTICLE I amp III
11 History of GATT
After the World War II has ended in 1945 the international society and
its members recognized the necessity to reconstruct and revitalize broken
worldrsquos economy The outcome of such recognition and efforts came out two
years later twenty-three countries signed General Agreement on Tariffs and
Trade (GATT) which was a multilateral agreement regulating international
trade Actually It was negotiated during the United Nations Conference on
Trade and Employment and was the outcome of the failure of negotiating
governments to create the International Trade Organization (ITO)
Based on its preamble the objective of GATT was to reduce trade
barriers substantially between countries through the reduction of tariffs the
reduction of subsidies the elimination of import quotas and discriminatory
13 5
trade policies and preferences on a reciprocal and mutually advantageous basis
To achieve such a liberalized trading regime contracting parties to GATT
underwent eight extensive rounds of negotiations including Kennedy Round
Tokyo Round Uruguay Round Doha Round and etc where countries would
agree to specific reductions to the barriers to trade between nations Most of all
the Uruguay Round has noteworthy significance in among the history of GATT
it was not only the first set of multilateral trade negotiations in which
developing countries had played an active role but also the most substantial
trade liberalization agreement in agricultural products in the history of trade
negotiations4 Finally the contracting parties to the GATT decided to establish
the World Trade Organization (WTO) at this very round which concluded in
19945
12 GATT Article I
Article I of GATT specifies Most Favored Nation (MFN) Principle As
the paragraph 1 of this article states
ldquohellip any advantage favour privilege or immunity granted by any contracting party to any product originating in or destined for any other country shall be accorded
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 4 The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 5 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915
13 6
immediately and unconditionally to the like product originating in or destined for the territories of all other contracting partiesrdquo6
the MFN Principle extend the same privileges benefits or advantages to all
WTO members as long as the occasion is involving ldquolike productsrdquo from each
member nation Here ldquolikenessrdquo of imported product and domestic product
could be determined based on six criteria physical characteristics and uses of
the merchandise interchangeability channels of distribution common
manufacturing facilities production processes and employees customer and
producersrsquo perceptions and price7 Namely it precludes discrimination among
imported ldquolike productsrdquo requiring member-states to treat imported products of
a given nation no less favorably than similar products from other member-
states8 Such concept of ldquolike productsrdquo continuously appears throughout the
agreement including Article III which will be explained in the following
paragraph
13 GATT Article III
Article III of GATT stipulates National Treatment principle This
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 6 GATT Art I 7 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml13 8 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915
13 7
principle minimizes incidents of unfair trade discrimination by requiring
member-states to refrain from treating foreign products less favorably than
domestic products The purpose of the National Treatment principle is to
prohibit hidden protectionism and circumvent measures that create trade
barriers Therefore under such principle contracting parties must treat
imported and domestic products equally Especially as Article III2 states in the
text
ldquoThe products of the territory of any contracting party imported into the territory of any other contracting party shall not be subject directly or indirectly to internal taxes or other internal charges of any kind in excess of those applied directly or indirectly
to like domestic productsrdquo9
the National Treatment principle prohibits contracting parties from imposing
internal taxes or charges either directly or indirectly on imported products in
order to afford protection to domestic products Contracting parties substantiate
an Article III2 violation by failing to tax two directly competitive or
substitutable products similarly Finally Article III4 requires that contracting
parties may not provide less favorable treatment to imported products than to
domestic products through following sentences
ldquoThe products of the territory of any contracting party imported into the territory of any other contracting party shall be accorded treatment no less favourable than that
accorded to like products of national origin in respect of all laws regulations and
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 9 GATT Art III2
13 8
requirement affecting their internal sale offering for sale purchase transportation distribution or userdquo10
In other words Article III2 and III4 violations occur when a member-state
applies a tax or creates a measure that treats like imported products less
favorably than like domestic products
2 GATT ARTICLE XX(b) amp CHAPEAU OF ARTICLE XX
Article XX is the General Exception clause to GATT provision This
exceptional clause allows member-states of the WTO to use otherwise illegal
trade measures by invoking an enumerated exception for valid public policy
purposes A member-state can only invoke an Article XX exception after a
WTO Panel concludes that the measure or some part thereof violates a GATT
provision Thereafter the WTO Panel must determine whether the measure falls
within one of the Article XX exceptions Throughout the proceedings the
member- state invoking the Article XX exception carries the burden of proof11
21 GATT Article XX(b)
Among ten cases of exceptions Article XX(b) allow a member nations to
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 10 GATT Art III413 11 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915
13 9
adopt of enforce measures ldquonecessary to protect human animal or plant life or
healthrdquo12 through the use of measures those are inconsistent with GATT In this
phrase ldquonecessaryrdquo can be regarded as the main keyword when the panel
implements the analysis of a certain case under Article XX(b) the Panel must
determine that a trade measure is ldquonecessaryrdquo to achieve the objectives of that
member nationrsquos public health policy The necessity of such intrusive health
policy can be applied exclusively when the selected measure is the one and only
available measure and there are no less trade restrictive alternatives that would
be consistent with GATT in the occasion
22 Chapeau of GATT Article XX
Not only Article XX(b) but also the chapeau of GATT provides the
criteria that exceptional case must satisfy The chapeau presents as follows
ldquoSubject to the requirement that such measures are not applied in a manner which would constitute a means of arbitrary or unjustifiable discrimination between
countries where the same conditions prevail or a disguised restriction on international trade nothing in this Agreement shall be construed to prevent the adoption or
enforcement by any contracting party of measureshelliprdquo13
The purpose of this chapeau is to prevent discrimination and guard against
protectionist policies by prohibiting the application of arbitrarily or
unjustifiable discriminative measures between countries Therefore for a 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 12 GATT Art XX(b) 13 GATT Art XX
13 10
certain dispute case to be exceptional against GATT principles including MFN
and national treatment it must satisfy both Article XX(b) and the chapeau of
GATT These two preconditions ultimately become the basis of Technical
Barrier to Trade (TBT) Agreement under the WTO system
3 TBT UNDER WTO SYSTEM amp TBT ARTICLE II
31 Creation of the WTO
The international community created the WTO as a response to the
growing problems facing GATT as the world economy became more globalized
On January 1 1995 the international community established the WTO in order
to reduce trade barriers through multilateral negotiations With its creation the
WTO subsumed GATT and formed the first international trade organization In
this context the original GATT text (GATT 1947) is still in effect under the
WTO framework subject to the modifications of GATT 199414
Whilst GATT was a set of rules agreed upon by nations the WTO is an
institutional body The WTO expanded its scope from traded goods to include
trade within the service sector and intellectual property rights Although it was
designed to serve multilateral agreements during several rounds of GATT
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 14 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 91513
13 11
negotiations multilateral agreements created selective trading and caused
fragmentation among members WTO arrangements are generally a multilateral
agreement settlement mechanism of GATT15 As the purpose of the WTO is to
facilitate trade among nations through trade agreements as early as 1997 these
agreements governed over ninety percent of all international trade16
In terms of its organization mechanism the WTO consists of various
committees and councils that address novel trade issues and create stronger
international agreements Any WTO member may participate in any committee
or council However WTO members may not participate in the appellate body
dispute settlement panels or multilateral committees The WTO also provides
members with many benefits that facilitate the flow of international trade In
addition to providing an international trade framework the WTO provides its
members with a dispute resolution Panel to resolve disputes among member
states If a dispute arises among contracting parties they must first enter into
consultation After sixty days if the parties cannot agree then they may submit
their dispute to a WTO Panel for study Thereafter the Dispute Settlement Body
appoints a three- to five-member Panel of independent trade experts to review
the dispute The Panel evaluates the facts reviews GATT principles and 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 15 ldquoWhat is the WTOrdquo WTO official website Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm 16 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915
13 12
submits a report with its decision The decision binds the parties unless within
sixty days the Dispute Settlement Body unanimously decides to reject the
report or either party appeals the decision17
The WTO has a number of fundamental principles that every WTO
member must follow These principles include transparency MFN National
Treatment and reciprocity subsuming basic principles of GATT as well
Transparency requires that member-states publish their trade policies and
regulations and apply them equitably Reciprocity requires that parties in trade
agreements meet their respective trade obligations MFN principle and national
treatment are identical with those under GATT18
32 TBT under the WTO system
The provisions of the GATT 1947 contained only a general reference to
technical regulations and standards in Articles III XI and XX a GATT
working group set up to evaluate the impact of non-tariff barriers in
international trade concluded that technical barriers were the largest category
of non-tariff measures faced by exporters After years of negotiations at the end
of the Tokyo Round in 1979 thirty-two GATT Contracting Parties signed the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 17 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 18 Ibid
13 13
plurilateral Agreement on TBT The Standards Code as the Agreement was
called laid down the rules for preparation adoption and application of technical
regulations standards and conformity assessment procedures The new WTO
Agreement on Technical Barriers to Trade or TBT Agreement has
strengthened and clarified the provisions of the Tokyo Round Standards Code
The TBT Agreement negotiated during the Uruguay Round is an integral part
of the WTO Agreement19
Aforementioned GATT Article XX(b) and the chapeau of Article XX
may now explain the advent of the TBT Agreement under the WTO system
Just as GATT becomes an entity as the WTO and the WTO Agreement
succeeds the contents of GATT the TBT Agreement got developed based on
GATT Article XX(b) and the chapeau of Article XX as well Such
characteristics of TBT is based on the following evidence
ldquohellip Desiring to further the objectives of GATT 1994 hellip Desiring to ensure that technical regulations and standards including packaging marking and labeling
requirements and procedures for assessment of conformity with technical regulations and standards do not create unnecessary obstacles to international trade hellip
Recognizing that no country should be prevented from taking measures necessary to ensure the quality of its exports or for the protection of human animal or plant like or health of the environment or for the prevention of deceptive practices at the levels it
considers appropriate subject to the requirement that they are not applied in a manner which would constitute a means of arbitrary or unjustifiable discrimination between
countries where the same conditions prevail or a disguised restriction on international
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 19 Technical information on TBT Trade topics WTO official website Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm
13 14
trade and are otherwise in accordance with the provisions of this Agreement helliprdquo20
One of the WTO Panel Report which is about the lsquoEC - Asbestosrsquo case also
mentions about intertwined mechanism between TBT and GATT Article XX(b)
ldquoWe also note that the criteria on the preparation adoption or application of
technical regulations in Article 22 of the TBT Agreement are very similar to
those in Article XX of the GATT 1994 The preamble to the TBT Agreement in
fact repeats some of the wording of Article XX of the GATT In the Panelrsquos
view the TBT Agreement is a development of the GATTrdquo21
To give more detail about the relationship between the TBT Agreement
and GATT Agreement although the TBT Agreement according to its Preamble
in intended to ldquofurther the objectives of GATT 1994rdquo it does not contain any
explicit links to Article XX(b) or any equivalent exception clause Nevertheless
similar wording is found in Article II2 of TBT Unlike Article XX this
provision also mentions ldquohuman safetyrdquo and does not stipulate a closed list of
policies (ldquointer aliardquo) Therefore a wider variety of reasons (even moral ethic
and socio-economic considerations market transparency or consumer
preferences) could be ldquo legitimate objectivesrdquo22 Furthermore as in Article
XX(b) the term ldquonecessaryrdquo is contained in Article II2 of TBT as well 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 20 TBT The Preamble 21 WTO Panel Report lsquoEC mdash Asbestosrsquo (WTDS135R) para 855 22 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers
13 15
However this seems to contain an element of tautology the phrase ldquonot be
more trade-restrictiverdquo is reminiscent of the interpretation of ldquonecessaryrdquo in
Article XX(b) Yet the different balance of obligations in Article II2 TBT and
in Article XX suggests that ldquonecessaryrdquo need not have exactly the same
meaning in both provisions In lsquoEC ndash Asbestosrsquo case the Appellate Body stated
that ldquothe TBT Agreement imposes obligations on Members that seem to be
different from and additional to the obligations imposed on Members under
the GATT 1994rdquo Unlike Article XX where the burden rests on the defending
party to present a prima facie case that the measure is justified under Article
II2 TBT it is for the complaining party to make a prima facie case that the
measure creates an unnecessary barrier to trade23
There are three main concepts throughout the entire Agreement technical
regulations standards and conformity assessment procedures Technical
regulations and standards set out specific characteristics of a product such as its
size shape design functions and performance or the way it is labeled or
packaged before it is put on sale In certain cases the way a product is produced
can affect these characteristics and it may then prove more appropriate to draft
technical regulations and standards in terms of a products process and
production methods rather than its characteristics per se The TBT Agreement
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 23 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers13
13 16
makes allowance for both approaches in the way it defines technical regulations
and standards24 One another feature of these standards and regulations is that
they should not be imposed in a protectionistrsquos way In fact the TBT
Agreement accords to Members a high degree of flexibility in the preparation to
take into account the existence of legitimate divergences of taste income
geography and other factors between countries adoption and application of
their national technical regulations according to the abovementioned Preamble
However Members regulatory flexibility is limited by the requirement that
technical regulations ldquoare not prepared adopted or applied with a view to or
with the effect of creating unnecessary obstacles to traderdquo25 according to the
Article II2 Lastly conformity assessment procedures are technical procedures
mdash such as testing verification inspection and certification mdash which confirm
that products fulfill the requirements laid down in regulations and standards
Generally exporters bear the cost if any of these procedures Non-transparent
and discriminatory conformity assessment procedures can become effective
protectionist tools Costs for exporters usually include loss of economies of
scale which is the case that if a firm must adjust its production facilities to
comply with diverse technical requirements in individual markets production
costs per unit are likely to increase This imposes handicap particularly on small
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 24 TBT Annex I 25 TBT Art II2
13 17
and medium enterprises Information costs which include the costs of
evaluating the technical impact of foreign regulations translating and
disseminating product information and training of experts is also a part of
exporterrsquos burdens Conformity assessment costs confirming the compliance
with technical regulations through testing certification or inspection by
laboratories or certification bodies are usually at the companys expense as
well26
The TBT Agreement applies when a country applies aforementioned
technical regulations standards or procedures for assessing conformity with
these standards in such a way as to impose an unnecessary restriction on
international trade It is subject to review every three years to reflect the trend
The TBT Agreement covers a broad range of products including consumer
product such as toys for children which also implies that the largest number of
technical regulations and standards are adopted to aim at protecting human
safety or health27 In recent years the number of technical regulations and
standards adopted by countries has grown significantly Increased regulatory
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 26 Technical information on TBT Trade topics WTO official website Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm 27 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 2
13 18
policy can be seen as the result of higher standards of living worldwide which
have boosted consumers demand for safe and high-quality products28
The impact of the TBT on international trade is still being researched and
discussed which makes the issue ambiguous A study by Fontagneacute Mimouni
and Pasteels states that an insignificant or even positive impact of the TBT on
international trade of manufactured consumer products was observed29 On the
other hand researches on the WTO official website specifies that although it is
difficult to give a precise estimate of the impact on international trade of the
need to comply with different foreign technical regulations and standards it
certainly involves significant costs for producers and exporters that could be
huge burden to trade In general these costs arise from the translation of foreign
regulations hiring of technical experts to explain foreign regulations and
adjustment of production facilities to comply with the requirements In addition
there is the need to prove that the exported product meets the foreign
regulations The high costs involved may discourage manufacturers from trying
to sell abroad In the absence of international disciplines a risk exists that
technical regulations and standards could be adopted and applied solely to
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 28 Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html 29 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal
13 19
protect domestic industries30
33 TBT ARTICLE II
Article II of the TBT Agreement is the major part in terms of its
succession of GATT Article XX Especially Article II1 states
ldquoMembers shall ensure that in respect of technical regulations products imported from the territory of any Member shall be accorded treatment no less favourable than
that accorded to like products of national origin and to like products originating in any other countryrdquo
which stipulates that member states of the WTO must offer indiscriminative
treatment and environment to their trading partners within the WTO system
and between domestic goods and imported goods Moreover Article II2
presents
ldquoMembers shall ensure that technical regulations are not prepared adopted or applied with a view to or with the effect of creating unnecessary obstacles to
international trade For this purpose technical regulations shall not be more trade-restrictive than necessary to fulfil a legitimate objective taking account of the risks
non-fulfilment would create Such legitimate objectives are inter alia national security requirements the prevention of deceptive practices protection of human
health or safety animal or plant life or health or the environment In assessing such risks relevant elements of consideration are inter alia available scientific and
technical information related processing technology or intended end-uses of productsrdquo
Preceding article is composed of general obligation and specific obligation the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 30 Technical information on TBT Trade topics WTO official website Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm
13 20
part that states ldquoMembers shall ensure that technical regulations are not
prepared adopted or applied with a view to or with the effect of creating
unnecessary obstacles to international traderdquo is general obligation while the rest
represents specific obligation One can witness that such paragraph prohibits
trade-restrictive characteristic to fulfill a legitimate objective being consistent
with the purpose of the WTO Particularly following case study will be
analyzed based on these articles
4 OTHER RELATED TECHNICAL STANDARDS
41 Lead regulation
Lead in paint can be divided into soluble lead and insoluble lead soluble
lead is the lead likely to be available for absorption if a child mouths or
swallows31 Any exposure to both kinds of lead is potentially harmful for a
child as there is no known ldquosaferdquo level In May 2012 the US Centers for
Disease Control (CDC) announced it would change its policy on Childhood
Lead Poisoning to eliminate the terminology ldquolevel of concernrdquo that was
previously defined as a blood lead level of 10 ugdl and which had been widely
adopted by other health agencies This change acknowledges that all exposures
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 31 Brief Guide to Analytical Methods for Measuring Lead in Paint Inter-Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf
13 21
to lead are potentially harmful to a child and therefore public health policy
should focus on preventing exposures before they cause harm The CDC will
now recommend follow up for the most highly exposed children with elevated
blood lead levels above a reference value representing the top 25 of all
children in the US That level is currently 5 microgdl but this will be updated
every four years based on current surveillance testing data This is the first
substantive change in the agencyrsquos guidance on blood lead levels since 1991
While developed countries have implemented standards to regulate the use of
lead in paint much of the paint currently sold for residential use in most
countries contains high levels of lead A recent study examining lead
concentrations in the paint of 10 developing countries demonstrates that 68
of the new paints tested exceed the US standard of 90 ppm (effective August
2009) Published studies conducted in India China and other counties have had
similar findings32
Moreover most countries do not have regulatory limitations on lead
content in paint or only have voluntary standards in place In countries with
regulations the permissible lead levels are often inconsistent with a range of
excluded applications Standards between countries vary greatly and some
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 32 Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground
13 22
regulations reference soluble lead and others total lead (percent by weight)33
The lead level regulation in paint of the US and China is not an exception when
referring to the following table although both countries have same figure in
terms of the ppm the standard is slightly different since China measures the
soluble paint only while the US includes the total paint both soluble and
insoluble paint
Table 1 Lead in Paint Regulations by Country34
Such fact implies that regarding the lead level regulation China is less strict
then the US with 90 ppm maximum while the US requires less than 90 ppm
when considering the added amount of insoluble lead as well In fact acute
exposure to lead by chewing on a lead toy for example or repetitive exposure 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 33 Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground13 34 ibid 13
13 23
to lead by handling toys that contain it can lead to severe neurological
behavioral problems and damage brain cells especially in children35
42 Chinarsquos technical standard system and commitment to the WTO and TBT Agreement There are four levels of technical standards in China national trade
local and enterprise standards Under the Regulations for the Implementation of
the Standardization Law in formulating national standards the competent
standardization administration department under the State Council is
responsible for making plans organizing drafting examining and approving
numbering and issuing national standards If there are no national standards for
technical requirements that need to be standardized for certain trades
throughout the country trade standards may be formulated Trade standards
become null and void automatically after the corresponding national standards
enter into effect In the absence of national standards or trade standards local
standards may be formulated on safety and sanitation requirements for
industrial goods that need to be unified in the provinces autonomous regions
and municipalities directly under the Central Government Local standards
become null and void automatically after the corresponding national standards
or trade standards enter into effect In the absence of national standards trade 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 35 ldquo550000 More Chinese Toys Recalled for Leadrdquo The New York Times September 27 2007
13 24
standards or local standards for certain products the enterprises producing such
products may formulate their own standards as the basis for organizing
production Where there are already national trade or local standards
enterprises are encouraged to formulate and apply enterprise standards that are
stricter than the corresponding standards36
Furthermore China continues to be an active member of the WTO
Committee on Technical Barriers to Trade According to the authorities in the
period 1 January 2009 to end-October 2011 China made a total of 350
notifications to the Committee on Technical Barriers to Trade (including
revisions addenda supplements and corrigenda) Chinas notifications cover a
wide variety of products and concerns with particular emphasis on human
health and safety China has used the TBT Committee to raise concerns about
measures or proposed measures in its export markets on products ranging from
toys to herbal medicines In China the WTO enquiry point for technical
barriers to trade is the International Inspection and Quarantine Standards and
Technical Regulations Research Center under the State General Administration
for Quality Supervision and Inspection and Quarantine (AQSIQ) Also the
WTO Notification and Enquiry Center of Ministry of Commerce Peoplersquos
Republic of China (MOFCOM) is responsible for Chinas notifications to the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 36 Trade Policy Review (2012) World Trade Organization
13 25
WTO TBT Committee It has been notifying proposed technical regulations and
conformity assessment procedures to the TBT Committee so that interested
parties in WTO members are able to comment on them as required by the TBT
Agreement37
China is a member of the International Organization for Standardization
(ISO) the International Electrotechnical Commission (IEC) and the
International Telecommunication Union (ITU) the World Health Organization
of the United Nations (WHO) and Codex Alimentarius Commission as well as
several regional standards organizations such as the Pacific Area Standards
Congress Meanwhile the Standardization Administration of China (SAC) was
established in April 2001 It is the competent department authorized by the
State Council to implement administrative functions and to exercise unified
administration over the standardization work throughout the country Its main
responsibilities include taking part in drafting and amending laws and
regulations on national standardization drafting and implementing policies
concerning national standardization representing China in ISO IEC and other
international or regional standardization organizations and so on38
According to Chinarsquos Accession Protocol written by the WTO China
also has made commitments such as complying with obligations under TBT
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 37 Trade Policy Review (2012) World Trade Organization 38 ibid13
13 26
Agreement including the adoption and application of standards technical
regulations and the conformity assessment procedures (such as testing or
certification) to both imported and domestic goods and these procedures done
in a transparent manner China consented to speed up its process of reviewing
existing technical regulations standards and conformity assessment procedures
to determine their continuing relevance and consistency with international
standards and to harmonize with them as well Periodical reports on the status
of this review process and the number of standards and technical regulations
that have been nullified are one of Chinarsquos tangible commitments39
43 Concern of the US on Chinarsquos technical standards
Despite aforementioned changes National Trade Estimate Report of the
United States Trade Representative (USTR) states some problems and
limitations of Chinarsquos technical standard implementation Especially it still has
concerns about significant conformity assessment and testing-related issues in
China US exporters still continue to report that Chinarsquos regulatory
requirements are not enforced as strictly or uniformly against domestic
producers as compared to foreign producers In addition in some cases Chinarsquos
regulations provide only that products will be inspected or tested upon entry
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 39 Accession Protocol of The Peoplersquos Republic of China World Trade Organization
13 27
into Chinarsquos customs territory without any indication as to whether or how the
regulations will be applied to domestic producers However in 2007 as in prior
years almost all of the notified measures have emanated from AQSIQ SAC or
China Certification Accreditation Association (CNCA) and have rarely
included measures from other agencies that appear to require notification such
as the Ministry of Health the Ministry of Information Industry (MII) and the
State Environmental Protection Administration (SEPA) Four years ago in part
to address this problem China had reportedly formed a new inter-agency
committee with representatives from approximately 20 ministries and agencies
and chaired by AQSIQ to achieve better coordination on TBT matters but
progress has been inconsistent in this area As a result some of Chinarsquos TBT
measures continue to enter into force without having first been notified to the
TBT Committee and without foreign companies having had the opportunity to
comment on them or even being given a transition period during which to make
necessary adjustments In other cases some written comments submitted by
US and other foreign interested parties seemed to be wholly disregarded
Sometimes there was insufficient time for China to consider about these
issues40
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 40 National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative13
13 28
III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS
11 Characteristics of toy industry
Baby product manufacturing industry worldwide caters to around four
million babies on a yearly basis generating retail revenue of nearly seven
billion dollars Demand in this industry has grown due to a rising number of
babies to be catered to partly because people are starting families later Product
innovation and development has allowed retailers and manufactures to widen
the market using new technologies and advanced marketing approaches The
market encompasses different segments which can be divided into toys
feeding accessories wipes disposable diapers body care products and
soothers41
Especially toy industry is one of the worldrsquos oldest creative industries
For centuries toys have helped children to have fun and to transform to creator
masters emulators nurturers friends collectors story lovers and experience
seekers42 Toy industry also produces products which meet lsquocritical needs as
defined by Nagurney et al (2001) which specifies that toy products along with
other products are necessary to sustain and prolong human life and well-being
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 41 Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby-Productshtml 42 Del Vecchio G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA
13 29
Moreover consumer products such as toys while not necessary to sustain
human life have certainly contributed to the quality of life and improved living
standards enjoyed by much of the population43
However creative business such as toys is extremely volatile and seasonal
in nature Volatility in the toy industry is caused by variable and unpredictable
demands very short and specific selling-windows and short product-life-cycles
Therefore investors and practitioners know very well that the toy industry is far
from tranquil44 Along with its volatile characteristics the toy industry also has
incurred relatively higher costs on obsolete inventory lost sales and markdown
as compared to other industries45 Therefore to survive these industries face a
very unique challenge that is to provide the right toys at the right quantity at the
right stores during the very short selling-windows and to frequently provide
creative and yet price-competitive toys46 Also within toy industry increasingly
educated parents with higher levels of disposable incomes and growing
awareness regarding safety and health issues accompanies strong demands on
international safety standards according to the recent international trends Such 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 43 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 44 Johnson ME (2001a) Learning from toys Lessons in managing supply chain risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 45 Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 46 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management
13 30
elements of toy industry ultimately lead and motivate toy companies to focus
not only on sales and marketing but also on product quality control and
technology innovation Toy industry has globalized with much sourcing of
components and ingredients from low-cost global suppliers increased
outsourcing of production to foreign production facilities and transportation
and distribution within global markets Recent safety problems can be also
traced back to changes in global supply chain systems47 Also the industry
must continue increasing marketing budgets and intensify its safety standard to
combat bad publicity which can put a dent in product sales such as the blow to
the formula market caused by reports of lead in the paint used to color toys
Such scares damage consumer confidence and company credibility
necessitating strong publicity campaigning as a remedy Government
involvement in manufacturing practices is also likely to increase meaning that
companies will have to comply with standards set in place to help protect
consumers48
In terms of the major market of the toy industry the US the EU and
Asia-Pacific combine to represent over 80 percent of the overall market
Among them developed countries such as the US and EU are responsible for 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 47 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 48 Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby-Productshtml
13 31
capital and technology-intensive sector including design and marketing while
developing countries like China are in charge of labor-intensive process such
as manufacturing This implies that when it comes to product recall such
distinction between design and manufacturing is important particularly in the
context of the toy industry because toy companies such as Mattel perform the
design of toys whereas unnamed overseas manufacturers do manufacturing
Therefore when a certain company recalls its products the rationale for recall
must be clarified whether it is due to design flaw such as sharp edges or small
detachable parts or some manufacturing defects including excess lead in
surface paint or any other harmful chemicals contained in the toy 49
12 Global supply chain with China involved
It is important that management practices be improved to handle the
complexity of global supply chains Companies offshoring their manufacturing
to China (and similar countries) cannot simply rely on intermediaries and
agents in Hong Kong or Singapore to coordinate production and ensure quality
Such an approach was good enough in the initial stages of offshoring but
clearly falls short a decade after offshoring became a common business practice
The offshoring companies need to develop capabilities and systems to engage
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 49 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 32
more directly and closely with China and similar overseas manufacturing
locations Toy companies need to develop robust systems for quality control
and testing of the toys manufactured at their suppliersrsquo factories Unless
companies learn to manage these complexities it is difficult to ensure product
quality and safety50
When taking a closer look into the toy-manufacturing sector in China
Chinarsquos domestic manufacturers are mostly small and medium-sized firms
which may have to make costly technology upgrades before exports Although
many foreign brands have entered the growing Chinese market and established
their own factories and distribution networks they could not improve the
working environment of Chinese local manufacturers rather continuous
scandals caused by their recalls involving made-in-China products resulted in
stiffer working environment safety concern and manufacturing standards To
be worse additional tests and certificates required of businesses drove up costs
while the frequent production line adjustments lowers efficiency of
manufacturing process According to the New York Times interview director
for toy making company explained their sufferings that When orders from
Germany were cancelled Lin had to adjust the program of machines that were
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 50 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 33
producing German orders to meet US requirements as the safety criteria
differed for both nations51
Not only external factors but also internal factors within China are
prevalent which contribute to the poor safety of Chinese imported toys Berman
and Swani assert that five factors among others mainly cause such tendency
cost pressures and quality fade multiple levels of outsourcing often involving
small local producers the existence of a large number of counterfeit goods
made in China Chinese cleverness at evading detection for safety-related
infractions and poor product safety surveillance by the Chinese and US
government These elements coalesce to create an environment where there is a
need to cut corners to meet suppliersrsquo price expectations where unsafe
alternatives are readily available and where the chance of detection of unsafe
goods is very low52
Just as mentioned in the previous section toy industry is facing the era of
global supply chain by much sourcing of components and ingredients from low-
cost global suppliers increased outsourcing of production to foreign production
facilities and transportation and distribution within global markets In this
context many toy recalls that occurred around 2007 and 2008 could be traced
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 51 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007 52 Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48
13 34
back to changes in global supply chain systems53 In the model of offshore
production manufacturers can prevent defects with careful production It is also
known that the toy companies can prevent most of these types of defects with
efficient quality control and inspection mechanisms54
2 MATTELrsquoS TOY RECALL
Abovementioned global supply chain and Chinarsquos involvement in the toy
industry as a major manufacturer has provoked numerous controversies among
Western customers including Mattelrsquos huge toy recalls These issues had even
more crucial impacts on Chinese local manufacturing sectors since they were
the biggest toy makers in international toy market and certainly toy is enjoyed
by much of the population worldwide just as other consumer products possess
enormous pool of consumers On top of that safety problem of the toy covered
with leaded paint as such also have led some young consumers to physical and
mental health problems or even death
Chinese toy recalls involved the Consumer Product Safety Commission
(CPSC) in the US In the historical perspective the earliest instance of toy
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 53 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 54 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13
13 35
recalls from the records of the CPSC was in 1974 when toy chests were recalled
following the death of a child Recalling toys and other products in large
numbers in an infrequent but not an unprecedented event Since 1974 over 680
toy products have been recalled Of these 550 recalls were made in the last 20
years Each year toys were recalled on an average of 28 occasions The number
of recalls remained roughly stable until 2006 but appears to have been on the
rise since then In 2007 CPSC had recalled 56 recalls which would be the
highest number of recalls in the history of the toy industry In other words
there has been a definite increase in the number of recalls in 2007 as Table 2
and Figure 1 display
13 36
Table 2 Toy Recalls (1988-2007)55
Figure 1 Toy Recalls Over Time (1988-2007)56
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 55 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13 56 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209
13 37
The number of recalls involving Chinese-made toys also appears to be on the
rise over the last few years Toy companies started moving the production of
toys in China in the early 1990s This trend has continued and accelerated in
recent years Recalls involving Chinese-made toys was hovering around 50 of
the total until 2002 so recalls did not increase for well over a decade after
manufacturing moved to China However since 2003 this figure had hovered
around 80 and reached 95 this year which is a dramatic rise57 In this
regard real cases regarding the US and EUrsquos recall against toys manufactured
in China will be the main focus hereafter incident outline the point at issue
comparison between the USrsquos response against the issue and that of EU and
legal analysis based on TBT Agreement under WTO system will be the
following contents
21 Event outline
The recall was because of the lead paint coverage which was processed
in Chinese factories Lead was banned in paint on toys and other childrenrsquos
products in the United States in the 1970s but the problem has arisen again as
more toys are imported from China Of roughly 39 lead-related recalls in a
certain year 38 were of Chinese-made goods according to the CPSC In fact
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 57 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45
13 38
about fifty percent of Mattelrsquos revenue comes from toys made in eleven
factories it owns and operates That is a high share for the toy industry But the
other half comes from toys that it outsources to up to fifty manufacturers in
China Those toys tend to be short-term products that feature characters from
movies and television shows rather than Barbie dolls or other Mattel brands58
In early July in 2007 one of the European retailers that sell Mattel toys
discovered the lead on some products On July 6 Mattel stopped operations at
the factory that produced the toys and initiated an investigation and then on
July 18 Mattel took a reporter for The New York Times on a tour of a factory
in Guanyao China and of Mattelrsquos toy safety lab in Shenzhen to show its
sophisticated testing and inspection facilities including equipment that could
detect lead paint on incoming products or supplies At that time Mattel
executives say it was unclear whether Mattel was facing a widespread lead
paint problem or if the European case was an anomaly When the companyrsquos
executives received conclusive data that persuaded them to recall the eighty-
three products the company contacted retailers who stocked the toys
Originally Mattel requires the factories it contracts with to use paint and other
materials provided by certified suppliers Mattel executives said they did not
know if the contract manufacturer substituted paint from a noncertified supplier
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 58 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 39
or if a certified supplier caused the problem59 Later it was found that even
though the company had developed a certification program and rigorous testing
rules to make sure that its Chinese contractors adhered to standards for the
allowable levels of lead in paint yet some subcontractors were careless while
others intentionally violated the rules by substituting paint from a noncertified
supplier who provided the lead paint60
The string of lead paint cases has drawn the most attention from toy
product related association and consumer watchdogs In light of the recalls
Nickelodeon - which owns the characters Dora the Explorer and Diego - has
decided to introduce a third-party monitor to check up on all of the companies
that make toys under its brands including Mattel61 Combined with the recent
scares in the United States of Chinese-made pet food and globally of Chinese-
made pharmaceuticals and toothpaste the string of toy recalls is inspiring new
demands for stepped-up enforcement of safety by United States regulators and
importers as well as by the government and industry in China This summer
the Toy Industry Association has been working with the federal Consumer
Product Safety Commission on new regulations to require more stringent safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 59 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007 60 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 61 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 40
checks The Toy Industry Association urges its members to routinely test
products it is importing to make sure they comply with federal safety standards
which prohibit for example surface paint that contains lead in toys or items
that could cause a choking hazard62 Meanwhile Mattel agreed to pay $23
million to the CPSC for violating a federal lead paint ban and marketing
importing and selling non-compliant toys in civil penalties The CPSC said the
fine against the No 1 toymaker and its Fisher-Price pre-school division was the
highest ever for the agencys regulated product violations and the third largest
in its history63
22 Aftermath of toy recall and its damage degree to the toy industry
Such an unprecedented toy recall of the US against China was also
proven through numbers and figures As Table 2 and Figure 2 display the
number of both Chinese toy recall and lead-contained toy recall tend to increase
as years pass by especially from the year 2000 To make these table and figure
Laplume and Bapuji complied a database of toy recalls based on the recall
notices posted on the website of the US CPSC They presented the data on toy
recalls in Table 2 with special attention given to those involving toys made in
China and those recalled for excessive lead Authors also presented the data
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 62 ldquoAs More Toys Are Recalled Trail Ends in Chinardquo The New York Times June 19 2007 63 Mattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 2009
13 41
pictorially in Figure 2 to allow a visual interpretation of trends and
developments64
Table 2 Number of Lead-Contained Toy Recall Announcements (1988-2008)65
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 64 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports13 65 Ibid
13 42
Figure 2 Number of Lead-Contained Toy Recall (1998-2008)66
Apparently the reason why Chinese factory used lead-contained paint was due
to cheaper price Multinational Corporation such as Mattel kept on requiring
low cost and price to their suppliers while suppliers including Chinese
manufacturers were facing serious difficulties regarding the fact that their
export prices were rising due to continuous appreciation of the Yuan and
escalating labor cost Consequently for Chinese factory owners who are often
under intense pressure to lower production costs tend to cut corners in making
products and regularly use cheap and illegal substitutes such as leaded paint to
their toys to survive as Mattelrsquos suppliers Namely Chinese local manufacturers
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 66 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports
13 43
got pressure not only from Western companiesrsquo appetite for cheaper toys but
also from the fierce local competition to satisfy such appetite Furthermore
numerous toy recalls from the US worsen the situation repeated scandals
involving Chinese products resulted in stringent environmental safety and
manufacturing standards Additional tests and certificates required of
businesses drove up costs even more67 Long supply chain involving multiple
contractors and subcontractors which are common in China were also
nominated as the major contributor Every link in the chain was susceptible to
fraud or contaminated goods Such uncertainty usually contributes to supply
chain breakdown since the larger the chain the more people get involved and
the greater the difficulty in controlling the quality of the product68
Aftermath of toy recall also included remarkable changes after the US
Congress passed the new federal childrenrsquos product laws in August 2008
setting higher standards for toy safety product line adjustments must be done
more frequently and comprehensively to satisfy requirements and standards of
Mattel and policies of US Congress Changes like these affect the factorys
working efficiency and increases costs For instance it takes about a weeks
time to make the machines adapt to new procedures and also involves huge
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 67 ldquoSmall World After All for Toy-making Hubrdquo China Daily December 23 2008 68 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007
13 44
expenditure on purchase of substitute materials when required69 The nightmare
had continued after regulators in Beijing revoked the export licenses of two toy
manufacturers one of the heads of those Chinese company that made toys for
Mattel for fifteen years and was behind the recall this month of about a million
Mattel toys committed suicide in a company warehouse in southern China The
death was the latest development in a year filled with prominent recalls and
product safety scandals involving goods made in China According to the
briefing of Chinese government one of the paint suppliers for Chinese
manufacturer had shipped the company a fake lead-free paint pigment that
could be used in producing paint70
23 Reaction and regulation of the US government and background policy
In the US responsibility for the safety of consumer products with the
exception of food pharmaceuticals and automobiles falls within the
jurisdiction of the US CPSC which regulates the sale and manufacture of more
than 15000 different consumer product The CPSC collects information about
product safety issues from sources such as hospitals doctors newspaper reports
industry reports consumer complaints investigations conducted by its staff and
reports from companies When a company becomes aware of hazards
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 69 ldquoTrouble in Chinarsquos Toy Industryrdquo China Daily December 22 2008 70 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007
13 45
associated with the products it sold it is required by law to inform the CPSC
immediately within 24 hours Based on the information it received the CPSC
works in coordination with the companies involved to recall the hazardous
products from the market The recall notices are publicly available on the
CPSCrsquos website The CPSCrsquos recall notices contain information about the
product being recalled the company recalling the product where the product
was recalled the hazard associated with the usage of the recalled product sale
details such as the number of units sold sales locations sale period and sale
price the procedure to return the product and the remedy offered by the
company71
Authority for the CPSC is provided in the 2008 Consumer Product Safety
Improvement Act (CPSIA) passed by the US Congress which gave makers and
sellers of childrens products such as toys clothing and books have until
February 10 2009 to comply with stricter standards for permissible lead
phthalate content limits and other mandatory safety requirements72 Following
considerable pushback from toymakers who said the deadline was unrealistic
and also applied to products that had already been shipped the CPSC agreed to
delay the deadline for the new testing and certification requirements by a year
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 71 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209 72 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384
13 46
to Feb 10 201073 Apparently this act is the result of a spike of 473 consumer
products recalled in 2007 in what is referred to as the ldquoYear of the Recallrdquo74 It
became effective Aug 14 2009 in the US and imposes tough standards for lead
and chemicals called phthalates in products intended for children age 12 and
under It requires that all childrenrsquos products comply with all applicable
childrenrsquos product safety rules are tested for compliance by a CPSC-accepted
laboratory have a written Childrenrsquos Product Certificate issued by the
manufacturer or importer that provides evidence of the productrsquos compliance
and have permanent tracking information affixed to the product and its
packaging75 In fact the law increased the budget of CPSC imposed new
testing and documentation requirements and set new acceptable levels of
several substances It imposed new requirements on manufacturers of toys and
other consumer products for children The Act also increased fines and
specified jail time for some violations The law became to have more wide-
sweeping nature comparing to a previous bill the Lead-Free Toys Act This
earlier bill was incorporated into this act which was apparently prompted by
various scandals over high lead content in toys in 2007
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 73 ldquoMattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 200913 74 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 75 The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws--StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act
13 47
The Act contained three main standards including exposure levels of lead
phthalate and mandatory testing Especially regarding the exposure level of
lead the legislation reduced the limit of lead allowed in surface coatings or
paint to 90 ppm from then-current limit of 600 ppm effective on 14 August
2009 The legislation reduces the amount of total lead content in childrens
product substrates to 600 ppm by 10 February 2009 300 ppm by 14 August
2009 and 100 ppm by 14 August 2011 On the other hand the legislation
required for mandatory testing that every manufacturer of a product subject to a
consumer product safety rule will provide a General Conformity Certificate to
certify based on unit testing or a reasonable testing program that the product
complies with all safety rules76 These certificates must accompany the product
through the distribution chain through the retailer They must be available to the
CPSC during any inspection The third party testing requirement for lead
content was originally set by the CPSIA at 600 ppm but dropped to 300 ppm in
August 2009 However these lead content testing requirements were stayed by
the CPSC in January 2009 until February 10 2010 In December 2009 this stay
of enforcement was further extended until February 10 2011 In both cases the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 76 Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf
13 48
CPSC cited a need to implement further rulemaking and to give manufacturers
more time to comply77
US regulators also announced plans to set up a Beijing office to help
ensure Chinese exports are safe for Americans following a slew of recalls
involving childrenrsquos toys Particularly the US CSPC sought to establish a
permanent presence overseas for the first time to better cooperate with Chinese
regulators and companies so the countryrsquos products are up to US standards It
also planned to have commission staff working in the embassy in Beijing to
work with manufacturers and Chinese regulators One major task of Beijing
office was to educate Chinese manufacturers about the new requirements under
the CPSIA Considering some mutual economic interests between the US and
China Chinese manufacturers are expected to comply with this law since the
large retailers in the US require them to meet such standard78
Amid growing concerns over the safety of Chinese products the US
launched negotiations towards a common safety standard for toys on November
17 in Brussels with the EU as well The talks were formally opened during a
trilateral high-level meeting between EU Consumer Affairs Commissioner
Meglena Kuneva the US Chairman of the Consumer Product Safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 77 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review 78 ldquoUS seeks China office to ensure export safetyrdquo China Daily July 31 2009
13 49
Commission Nancy Nord and the Chinese Vice-Minister of AQSIQ Wei
Chuanzhong The three sides have decided to bring their joint efforts to a new
level by aligning their standards Toys will be the first targets since around 75
percent of toys sold around the world are made in China Common standards
and policy consistence are very crucial for Chinese manufacturers to do their
business in a fair and transparent arena points out Liang Mei deputy chairman
of China Toy Association Another comment was added that the companys
strong focus on research and development would help it to overcome the new
technological barriers and avoid safety disputes79 A certain kind of special
team that is engaged in investigating and studying technology standards of
various nations and international trends and managing onersquos own safety
standards higher than the general or keep it ahead of the criteria of the exporting
marketplaces were also suggested as solution by industry experts80
3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT
31 Preliminary findings under GATT Agreement
A preliminary research about the legitimacy of USrsquos recall on Chinese
toys under GATT Agreement insists that by placing a temporary ban on
Chinese toy products the United States would violate Article III which is
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 79 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007 80 ldquoTrouble in Toy Industryrdquo China Daily December 22 2008
13 50
National Treatment Despite violating GATT Article III4 the author insists
that a Panel would likely find the temporary ban on Chinese toy products valid
under Article XX(b) based on following rationales most of all the temporary
ban on Chinese toys is within the policies designated to protect the human life
and health of American children Just as the Panel in lsquoThailand ndash Cigarettersquo
case has recognized the negative human health effects of smoking a Panel
would likely conclude that the use of lead in childrenrsquos toys creates a negative
health effect It would likely then find that the United States sufficiently sets
forth a prima facie case for an Article XX(b) exception81 Moreover the author
writes no alternative measure could adequately diminish the high risk of lead
contamination of Chinese toys and therefore hold the strict measure valid
Authorrsquos opinion that the temporary ban on Chinese toy does not arbitrarily or
unjustifiably discriminate against Chinese toy imports also leads to justification
of US toy recall The logic behind is that the ban targets Chinese toy imports
because previous US measures failed to curtail the significant volume of
contaminated Chinese toys entering the US markets Since there are no
ulterior ldquoprotectionist objectivesrdquo the measure is not a ldquodisguised restrictionrdquo
under Article XXrsquos chapeau Therefore the author argues that since the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8113 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213
13 51
temporary ban satisfies all the requirements of Article XX(b) a Panel would
likely rule that it does not violate GATT principles82
32 Legal analysis why USrsquos toy recall is legally controversial under TBT Agreement When based on TBT Agreement one of the articles related to the USrsquos
recall on Chinese toy imports include Article II1 which states ldquoimported
product shall be accorded treatment no less favourable than that accorded to
domestic like productsrdquo representing MFN principle and NT 83 The other one
is Article II2 that regulates member statesrsquo measures not to be trade-restrictive
by stipulating that ldquotechnical regulations shall not be more trade-restrictive than
necessary to fulfill a legitimate objective taking account of the risks non-
fulfilment would createrdquo84
First of all Article II1 of TBT Agreement is highly likely to be violated
because it would treat Chinese toy imports less favorably than US domestic
toys To put in more detail since the essential factor that needs to be considered
is ldquolikenessrdquo between exports and imports determining whether US toys and
Chinese toys are like products under the meaning of Article II1 must be the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8213 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 83 TBT Art II1 84 TBT Art II2
13 52
prior analysis to reach such likely conclusion Just as Uche wrote in the legal
analysis under GATT Agreement Chinese toy imports are like products with
respect to US toys under the definition promulgated by GATT Article III4
because the ban would affect the ldquointernal sale offering for sale purchase
transportation distribution or userdquo of the Chinese toys85 According to Uche
ldquoin determining whether imported and domestic products are like products not
only the properties nature and quality of the product but also the end use of the
product must be consideredrdquo86 In fact Chinese toys and American toys share
similar nature which is to entertain children and manufacturers do not affect
such nature whether they are Americans or Chinese Also since manufacturing
factories in China are managed and controlled by Mattel with its same
operation policy the quality of Chinese-made toys and American-made toys
within Mattelrsquos manufacturing chain seems to be quite identical as well On top
of that regardless of their manufacturers toys generally have the same end-
users children When compared to customers in other age groups they seem to
share relatively similar tastes and consumer habits
On the other hand USrsquos recall on its Chinese imports can be analyzed
consistent with Article II2 of TBT Agreement According to the Panel Report
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 85 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 8613 Ibid13
13 53
of lsquoUS ndash Tunarsquo case the analysis of Article II2 of the TBT Agreement may be
conducted in two steps first to determine whether a certain action is taken to
fulfill a legitimate objective which include ldquoprotection of human health or
safetyrdquo and second if that is the case to determine whether that measure is
less trade-restrictive than necessary to fulfill such objective taking account of
the risks non-fulfillment would create87 Based on such criteria USrsquos recall was
due to protect American children from the exposure to the lead paint which can
be interpreted as the ldquolegitimate objectiverdquo On top of that the measure done by
the US can be regarded as less trade-restrictive than necessary to fulfill such
objective with the consideration about risks non-fulfillment would create since
the measure was merely a temporary recall on Mattelrsquos defects rather than
unilateral and arbitrary import restriction against the entire Chinese imports to
the US Also such measure may be originated from the risk-assessment of the
case when the legitimate objective protection of human health or safety has
failed to be fulfilled which might trigger serious physical and mental problems
to American children Therefore it can be concluded that USrsquos toy recall is not
inconsistent with TBT Article II2 when considering aforementioned facts
However although Article II2 is satisfied the recall measure taken by the US
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8713 WTO Panel Report lsquoUS mdash Tunarsquo (WTDS381R)
13
13 54
is still questionable because Article II1 and II2 of TBT Agreement are
obligations of WTO member nations which implies that both articles must be
satisfied to acquire legitimacy unlike the preliminary analysis based on GATT
Agreement Thus when the case similar to this occasion is brought to the
international court under the WTO there would be high probability that the
respondentrsquos recall measure might trigger legal controversy under the TBT
Agreement
IV FURTHER DISCUSSION AND CONCLUSION
This paper overall has implemented the case study of which the US has
recalled on Chinese toy imports concerning the lead paint and has analyzed the
suitability and legitimacy of such measure in light of TBT Agreement Prior to
the case study some applicable international rules were introduced GATT
Article I III XX(b) and the chapeau of Article XX which are MFN Principle
NT and General Exceptions to GATT provision respectively formulated the
basis of TBT Agreement In terms of TBT Agreement Article II1 and II2
were the main provision those are applicable to this specific case
Following such applicable international agreements toy industry trend
and the event outline of USrsquos recall on Chinese toy imports were displayed
Along with its volatile and seasonal characteristics the toy industry usually
13 55
incurs relatively higher costs on obsolete inventory lost sales and markdown
Also it is important strategy to survive that providing creative yet price-
competitive toys at the right quantity at the right stores during the very short
selling-windows At this point toy recall case done by the US on Chinese
imports in 2007 was one of the empirical evidence that shows aforementioned
drawback that toy industry and China as manufacturer is suffering from
Particularly this case of Mattelrsquos toy recall against Chinese toy products had
noteworthy significance as the occasion of which a certain multinational
corporationrsquos manufacture outsourcing got expanded to the scale of national
trade dispute concerning consumer product safety issue
Applying abovementioned articles from the TBT Agreement as an
analysis framework some legal controversies were presented regarding the US
toy recall case in the following section As the preliminary finding proved
based on GATT Agreement the recall measure itself violates MFN principle
and NT Nonetheless unlike GATT Agreement which contains exception
clause that justifies such violation TBT does not include any kind of
justification mechanism Therefore although the recall measure done by the US
satisfies Article II2 violation of Article II1 of TBT may cause legal
controversy when the similar case is brought to WTO
On the basis of such occasion and its legal issues several important
13 56
implications in the practical aspect can be drawn for the further discussion It
seems that although China is already well aware of the necessity to adopt and
apply international standards and to make their domestic ones harmonizing with
international norms through remarkable efforts as shown in some international
trade reports China is rather suffering from the disjunction between
continuously improving international standards and Chinarsquos lack of strict and
uniform enforcement of standards This may imply that efforts to make
international agreement and its application consistent must be done by both
international organization and local governments for effective connection
between the public and private sector Particularly the WTO should not stop at
establishing provisions but focus more on implementation with consideration
on each member nationrsquos industry environment and condition especially
regarding those of developing countries Consequently not only technical
standards and certificate management but also education and training program
for the industry fields ought to be provided in the scale of international
organizations
The Chinese government and industry groups also need to address this by
ensuring that Chinese exporters adhere to the standards of the importing
country Companies must invest time and effort in developing not only
standards and principles of safety for their suppliers but must also invest in
13 57
education and training to build the skills and abilities within the supplier
network to assure product safety88 At the same time the governments of
importing countries need to encourage Chinese authorities to develop global
standards on consumables then legislate and monitor them The difference in
standards across the world is clearly an issue These differences need to be
addressed with high priority so that consumers can benefit from globalization of
manufacturing and consumption The issue of global standards is contentious
because different countries have different trajectories of development The
standards of developing countries may not be acceptable to a developed country
On the other hand developing countries will some- times argue that they cannot
adopt the standards of the developed world because of the high costs associated
with these standards Nevertheless exports from developing countries should
adhere to the standards of the export markets Accordingly all those involved
in the global supply chain such as suppliers manufacturers and marketers need
to develop systems to ensure the standards are applied89
This issue with toy recalls takes on another dimension of concern in more
local level which is the cost issue caused by the vicious cycle in global supply
chain of toy industry Despite the awareness of Chinese manufacturers 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8813 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-72013 89 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 58
regarding international technical standards it may be hard for them to ignore
cheaper leaded-paint when squeezed between harsh demands on lower cost
from the US importers and domestic problems such as increasing labor cost and
RMB appreciation At this point the vicious cycle can be formed in toy
industryrsquos global supply chain in spite of the information and knowledge about
the current international standards local manufacturers use cheaper leaded paint
for lower cost Detecting excessive lead level from the paint demands on
technical standard becomes harsher within importing countries As a result
such higher standards require more cost for locals to be satisfied which
ultimately completes the vicious cycle Consequently it seems that further
discussion and researches about constructive measures including policy
changes may be essential and important to resolve such crisis more
fundamentally
13 59
REFERENCES
Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 Del V G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45 Jiacheng Z and Lu Hongjie (2013) Analyzing China Harmonization of Technical Barriers to Trade in the EU and US Markets The Twelfth Wuhan International Conference on E-Business ndash Emerging Operations amp Services Management Track Johnson M E (2001a) Learning from toys Lessons in managing supply chain
13 60
risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 Keith13 E13 M13 John13 S13 W13 and13 Tsunehiro13 O13 (2000)13 Quantifying13 the13 Impact13 of13 13 13 13 13 13 13 Technical13 Barriers13 to13 Trade13 A13 Framework13 for13 Analysis13 Policy13 Research13 13 13 13 13 13 13 Working13 Paper13 Development13 Research13 Group13 The13 World13 Bank Lee M A Flynn B B and Frohlich M T (2008) All supply chains donrsquot flow through understanding supply chain issues in product recalls Management and Organization Review 4 167ndash182 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal Marucheck A S (1987) On product liability and quality control IIE Transactions 19 355ndash360 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review Paul W B and Hari B (2008) Toy Recalls and China Emotion vs Evidence Management and Organization Review 42 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Reports and Reviews (Online documents included) Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby- Productshtml
13 61
Brief Guide to Analytical Methods for Measuring Lead in Paint Inter- Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground Report on Technical Barriers to Trade (2013) United States Trade Representative Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf The Impact of the TBT and SPS Agreements on Food Labeling and Safety Regulations httpcspinetorgreportscodexwtospsbthtm The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws-- StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml
13 62
GATTWTO Documents The Technical Barriers to Trade Agreement The General Agreement on Tariffs and Trade 1994 WTO Accession Protocol of The Peoplersquos Republic of China WTO Concerns on Indiarsquos Import Restriction on Chinese Toys WTO Technical information on TBT Trade topics Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm WTO Trade Policy Review (2012) WTO ldquoWhat is the WTOrdquo Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm WTO European Communities ndash Measures Affecting Asbestos and Asbestos- Containing Products WTDS135R
13 63
국문 초록
세계경제에 있어서 각 국가 경제의 연계성이 심화됨에 따라 많은
제조업들의 생산 라인과 공급 사슬 역시 세계화 되면서 주로 디자인이나
브랜드 관리를 담당하는 선진국과 생산과 제조를 담당하는 개발도상국
간의 기술 표준 차이에서 오는 문제점들이 발견되고 있다
세계무역기구(WTO) 체제하에서 무역에 관련된 기술표준들은 무역상
기술장벽 조항(TBT)에 따라 관리되어지나 WTO의 회원국들의 논의 하에
알맞은 조항을 명시하는 것과 조항의 효용성 또는 실제 각국의
기술표준들과 조항의 합치성은 별개의 문제인 것이 사실이다
본 논문은 미국 Mattel 사의 중국산 장난감 회수조치가 WTO
체제하에서 어떠한 법적 의미를 지니는지 살펴보았다 사건 당시 실제로
중국이 미국을 상대로 WTO에 제소하지는 않았지만 오늘날 대두되는
TBT의 중요성과 점점 더 심화되어가는 제조산업의 세계화 현상을
보았을 때 향후 비슷한 사건들이 발생할 가능성이 높기 때문에 이러한
분석은 유의미할 수 있으며 추후 시사하는 바 역시 클 것으로 예상된다
따라서 본 연구에서는 미국의 중국산 장난감 회수조치의 통상법적
사례분석을 통해 TBT가 기술표준문제에서 지니는 법적 의미를
분석하였다
키워드 세계무역기구 무역상 기술장벽협정 기술표준 Mattel사
장난감 회수조치 중국산 장난감
학번 2012-22086
ltstartpagegt10I INTRODUCTION 1II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 4 1 GATT ARTICLE I amp III 4 2 GATT ARTICLE XX(B) amp CHAPEAU OF ARTICLE XX 8 3 TBT UNDER THE WTO SYSTEM amp TBT ARTICLE II 10 4 OTHER RELATED TECHNICAL STANDARDS 20III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 28 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS 28 11 Characteristics of toy industry 28 12 Global supply chain with China involved 31 2 MATTELiexclmacrS TOY RECALL 34 21 Event outline 37 22 Aftermath of toy recall and its damage degree to the toy industry 40 23 Reaction and regulation of the US government and background policy 44 3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT 49 31 Preliminary findings under GATT Agreement 49 32 Legal analysis why USiexclmacrs toy recall is legally controversial under TBT Agreement 51IV FURTHER DISCUSSION AND CONCLUSION 54REFERENCES 59plusmnsup1sup1reg AtildeEcircmiddotIuml 63ltbodygt
13 i
國際學碩士學位論文
Impacts of Technical Barriers to Trade and Technical Standards on Toy Industry of
Developing Country - A Case Study on the USrsquos Recall on Chinese Toy Imports -
무역상 기술장벽협정과 기술표준이 개발도상국의
완구용품 산업에 미치는 영향 - 미국의 중국산 장난감 회수조치 사례를 중심으로 -
2014年 2月
서울大學校 國際大學院
國際學科 國際通商專攻
金 娟 秀
13 ii
Impacts of Technical Barriers to Trade and Technical Standards on Toy Industry of
Developing Country - A Case Study on the USrsquos Recall on Chinese Toy Imports -
무역상 기술장벽협정과 기술표준이 개발도상국의
완구용품 산업에 미치는 영향 - 미국의 중국산 장난감 회수조치 사례를 중심으로 -
A thesis presented
by
Yeonsoo Kim
to
Graduate Program in International Commerce In partial fulfillment of the requirements
For the degree of Master In the subject of International Studies
Graduate School of International Studies Seoul National University
Seoul Korea February 2014
13 iii
Impacts of Technical Barriers to Trade and Technical Standards on Toy Industry of Developing Country
- A Case Study on the USrsquos Recall on Chinese Toy Imports -
무역상 기술장벽협정과 기술표준이 개발도상국의 완구용품 산업에 미치는 영향
- 미국의 중국산 장난감 회수조치 사례를 중심으로 -
指導敎授 安 德 根
이 論文을 國際學碩士 學位論文으로 提出함
2014 年 2 月
서울大學校 國際大學院
國際學科 國際通商專攻
金 娟 秀
金娟秀의 碩士學位論文을 認准함
2014 年 2 月
委 員 長 李 永 燮 (인)
副 委 員 長 文 輝 昌 (인)
委 員 安 德 根 (인)
13 iv
THESIS ACCEPTANCE CERTIFICATE
The undersigned appointed by
The Graduate School of International Studies
Seoul National University
Have examined the thesis entitled
Impacts of Technical Barriers to Trade and Technical Standards on Toy Industry of Developing Country
A Case Study on the USrsquos Recall on Chinese Toy Imports -
Presented by Yeonsoo Kim
Candidate for the degree of Master of International Studies and hereby certify that the examined thesis is worthy of acceptance
Signature Committee Chair Rhee Yeongseop Signature Committee Member Moon Hwy-Chang Signature Committee Member Ahn Dukgeun
Date February 2014
13 v
Impacts of Technical Barriers to Trade and Technical Standards on Toy Industry of Developing Country
- A Case Study on the USrsquos Recall on Chinese Toy Imports -
ABSTRACT
As most of the industries are outsourcing their manufacturing process to
developing countries to form the global supply chain in the era of globalization
controversies due to different technology standards are being on the rise and
the case of USrsquos recall on Chinese toy imports is one of the examples Although
the reaction of the US was confined to temporary recall it seems possible that
similar disputes involving import restriction might develop into a legal dispute
case which will be judged by WTO panels In such case the main ruling would
be based on TBT Agreement This research paper treats the case study about
USrsquos toy recall case and the legitimacy of such measure under TBT Agreement
In addition several implications will be stated as well including discrepancy
between TBT Agreement and its application and standard harmonization issue
Key Words TBT Agreement WTO GATT toy recall toy industry
Student Number 2012-22086
13 vi
TABLE OF CONTENTS 13 13 ABSTRACT vii
TABLE OF CONTENTS viii
LIST OF TABLES AND FIGURES ix
LIST OF ABBREVIATIONS ix
I INTRODUCTION 1
II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 4
1 GATT ARTICLE I amp III 4 2 GATT ARTICLE XX(B) amp CHAPEAU OF ARTICLE XX 8 3 TBT UNDER THE WTO SYSTEM amp TBT ARTICLE II 10 4 OTHER RELATED TECHNICAL STANDARDS 20
III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 28 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS 28
11 Characteristics of toy industry 28 12 Global supply chain with China involved 31
2 MATTELrsquoS TOY RECALL 34 21 Event outline 37 22 Aftermath of toy recall and its damage degree to the toy industry 40 23 Reaction and regulation of the US government and background policy 44
3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT 49 31 Preliminary findings under GATT Agreement 49 32 Legal analysis why USrsquos toy recall is legally controversial under TBT Agreement 51
IV FURTHER DISCUSSION AND CONCLUSION 54
REFERENCES 59
국문 초록 63 13
13 vii
LIST OF FIGURES
Figure 1 Toy Recalls Over Time (1988-2007)
Figure 2 Number of Lead-Contained Toy Recall (1998-2008)
LIST OF TABLES
Table 1 Lead in Paint Regulations by Country
Table 2 Toy Recalls (1988-2007)
Table 3 Number of Lead-Contained Toy Recall Announcements (1988-2008)
LIST OF ABBREVIATIONS
AQSIQ State General Administration for Quality Supervision and
Inspection and Quarantine
CPSC Consumer Product Safety Commission
CNCA China Certification Accreditation Association
13 viii
CPSIA Consumer Product Safety Improvement Act
CDC Centers for Disease Control
GATT General Agreement on Tariffs and Trade
IEC International Electrotechnical Commission
ISO International Organization for Standardization
ITO International Trade Organization
ITU International Telecommunication Union
MFN Most Favored Nation
MII Ministry of Information Industry
MOFCOM Ministry of Commerce Peoplersquos Republic of China
SAC Standardization Administration of China
SEPA State Environmental Protection Administration
TBT Technical Barrier to Trade
US United States
USTR United States Trade Representative
WHO World Health Organization of the United Nations
WTO World Trade Organization
13 1
I INTRODUCTION
From 2007 to 2008 the recall of an estimated twenty million Chinese-
made toys by Mattel which was the second biggest recall so far in toy industry
have shocked many North American parents and generated severe reactions
from them who have little children in their home It was due to lead paint
coverage on toys which was processed during manufacturing process in local
factories in China The recalls have shaken the toy industry in the US and China
which led to a surge in testing and prompted more stringent testing rules
Particularly it was the occasion of which a certain multinational corporationrsquos
overseas investment and outsourcing of its manufacturing process happen to be
expanded to the scale of national trade dispute due to consumer product safety
issue Moreover the string of recalls of Chinese-made toys heightened trade
tensions between the US and China two continents where the economies and
the trade surpluses were exponential
In the past product failures were often attributed to local or functional
errors in product design the manufacturing process or inadequate labeling with
limited impact Today a single product safety problem can have significant
repercussions on a global scale1 Globalization of most industries has sparked
heightened awareness of the various risks and vulnerabilities that products are
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 1 Marucheck A S (1987) On product liability and quality control IIE Transactions 19 355ndash360
13 2
exposed to as they move along the global supply chain continuum from design
and sourcing to manufacture transportation distribution and final sale to the
consumer Supply networks are long and complex Many entities including
outsourcers and subcontractors located in emerging economies such as China
handle the product as it moves across geographical and national borders
thereby creating many physical and temporal threats that pose a risk to product
safety and security 2 Therefore the impact of standards and technical
regulations on trade is at the forefront of global policy discussions This is
particularly true in relation to challenges confronting developing nations as they
seek to increase production for export markets In regard to voluntary standards
developing nations face constraints in absorbing best-practice information on
standards and mobilizing resources necessary to adopt appropriate process and
production methods3
Independent of the reaction and measure that the US took in the actual
case which was only confined to Mattelrsquos recall on toys manufactured in
Chinese factory similar cases involving import restriction due to health issue
being developed into a legal dispute case within the WTO seems highly
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 2 Lee M A Flynn B B and Frohlich MT (2008) All supply chains donrsquot flow through understanding supply chain issues in product recalls Management and Organization Review 4 167ndash182 3 Keith E M John S W and Tsunehiro O (2000) Quantifying the Impact of Technical Barriers to Trade A Framework for Analysis Policy Research Working Paper Development Research Group The World Bank13 13
13 3
possible when one considers the tendency that many industries are expanding
their supply chain globally In such cases underlying legal agreements might be
TBT Agreement or GATT Agreement In fact there is a preliminary research
about this toy recall case which is analyzed in legal aspect on the basis of
GATT Agreement particularly Article XX(b) and the chapeau of Article XX
According to its findings USrsquos recall on Chinese toy imports can be justified
under aforementioned GATT Agreement provisions Yet pre research about the
legal analysis based on TBT Agreement hardly exists Also it is hard to find
preliminary researches done about the other extent researches on toy recalls and
consumer safety issues
The main objective of this paper is to analyze the suitability and
legitimacy of USrsquos toy recall in light of TBT Agreement In addition the status
of China as manufacturer in the global supply chain of toy industry will be
discussed further The paper is structured as follows Section II introduces some
applicable international rules and legal agreements for toy safety regulation
including TBT Agreement Article II1 and II2 those are originated from GATT
Article I III XX(b) and the chapeau of Article XX Subsequently the event
outline overall about the toy recall case will be reviewed in section III including
the industry analysis and the focus on Chinarsquos involvement in global supply
chain Then the legal analysis of the case outcome based on TBT Agreement
13 4
will be followed subsequently Section IV combines the analysis results from
the previous section and proposes several implications on the application of
TBT Agreement and issues about the vicious cycle created within the global
supply chain of toy industry
II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 1 GATT ARTICLE I amp III
11 History of GATT
After the World War II has ended in 1945 the international society and
its members recognized the necessity to reconstruct and revitalize broken
worldrsquos economy The outcome of such recognition and efforts came out two
years later twenty-three countries signed General Agreement on Tariffs and
Trade (GATT) which was a multilateral agreement regulating international
trade Actually It was negotiated during the United Nations Conference on
Trade and Employment and was the outcome of the failure of negotiating
governments to create the International Trade Organization (ITO)
Based on its preamble the objective of GATT was to reduce trade
barriers substantially between countries through the reduction of tariffs the
reduction of subsidies the elimination of import quotas and discriminatory
13 5
trade policies and preferences on a reciprocal and mutually advantageous basis
To achieve such a liberalized trading regime contracting parties to GATT
underwent eight extensive rounds of negotiations including Kennedy Round
Tokyo Round Uruguay Round Doha Round and etc where countries would
agree to specific reductions to the barriers to trade between nations Most of all
the Uruguay Round has noteworthy significance in among the history of GATT
it was not only the first set of multilateral trade negotiations in which
developing countries had played an active role but also the most substantial
trade liberalization agreement in agricultural products in the history of trade
negotiations4 Finally the contracting parties to the GATT decided to establish
the World Trade Organization (WTO) at this very round which concluded in
19945
12 GATT Article I
Article I of GATT specifies Most Favored Nation (MFN) Principle As
the paragraph 1 of this article states
ldquohellip any advantage favour privilege or immunity granted by any contracting party to any product originating in or destined for any other country shall be accorded
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 4 The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 5 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915
13 6
immediately and unconditionally to the like product originating in or destined for the territories of all other contracting partiesrdquo6
the MFN Principle extend the same privileges benefits or advantages to all
WTO members as long as the occasion is involving ldquolike productsrdquo from each
member nation Here ldquolikenessrdquo of imported product and domestic product
could be determined based on six criteria physical characteristics and uses of
the merchandise interchangeability channels of distribution common
manufacturing facilities production processes and employees customer and
producersrsquo perceptions and price7 Namely it precludes discrimination among
imported ldquolike productsrdquo requiring member-states to treat imported products of
a given nation no less favorably than similar products from other member-
states8 Such concept of ldquolike productsrdquo continuously appears throughout the
agreement including Article III which will be explained in the following
paragraph
13 GATT Article III
Article III of GATT stipulates National Treatment principle This
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 6 GATT Art I 7 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml13 8 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915
13 7
principle minimizes incidents of unfair trade discrimination by requiring
member-states to refrain from treating foreign products less favorably than
domestic products The purpose of the National Treatment principle is to
prohibit hidden protectionism and circumvent measures that create trade
barriers Therefore under such principle contracting parties must treat
imported and domestic products equally Especially as Article III2 states in the
text
ldquoThe products of the territory of any contracting party imported into the territory of any other contracting party shall not be subject directly or indirectly to internal taxes or other internal charges of any kind in excess of those applied directly or indirectly
to like domestic productsrdquo9
the National Treatment principle prohibits contracting parties from imposing
internal taxes or charges either directly or indirectly on imported products in
order to afford protection to domestic products Contracting parties substantiate
an Article III2 violation by failing to tax two directly competitive or
substitutable products similarly Finally Article III4 requires that contracting
parties may not provide less favorable treatment to imported products than to
domestic products through following sentences
ldquoThe products of the territory of any contracting party imported into the territory of any other contracting party shall be accorded treatment no less favourable than that
accorded to like products of national origin in respect of all laws regulations and
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 9 GATT Art III2
13 8
requirement affecting their internal sale offering for sale purchase transportation distribution or userdquo10
In other words Article III2 and III4 violations occur when a member-state
applies a tax or creates a measure that treats like imported products less
favorably than like domestic products
2 GATT ARTICLE XX(b) amp CHAPEAU OF ARTICLE XX
Article XX is the General Exception clause to GATT provision This
exceptional clause allows member-states of the WTO to use otherwise illegal
trade measures by invoking an enumerated exception for valid public policy
purposes A member-state can only invoke an Article XX exception after a
WTO Panel concludes that the measure or some part thereof violates a GATT
provision Thereafter the WTO Panel must determine whether the measure falls
within one of the Article XX exceptions Throughout the proceedings the
member- state invoking the Article XX exception carries the burden of proof11
21 GATT Article XX(b)
Among ten cases of exceptions Article XX(b) allow a member nations to
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 10 GATT Art III413 11 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915
13 9
adopt of enforce measures ldquonecessary to protect human animal or plant life or
healthrdquo12 through the use of measures those are inconsistent with GATT In this
phrase ldquonecessaryrdquo can be regarded as the main keyword when the panel
implements the analysis of a certain case under Article XX(b) the Panel must
determine that a trade measure is ldquonecessaryrdquo to achieve the objectives of that
member nationrsquos public health policy The necessity of such intrusive health
policy can be applied exclusively when the selected measure is the one and only
available measure and there are no less trade restrictive alternatives that would
be consistent with GATT in the occasion
22 Chapeau of GATT Article XX
Not only Article XX(b) but also the chapeau of GATT provides the
criteria that exceptional case must satisfy The chapeau presents as follows
ldquoSubject to the requirement that such measures are not applied in a manner which would constitute a means of arbitrary or unjustifiable discrimination between
countries where the same conditions prevail or a disguised restriction on international trade nothing in this Agreement shall be construed to prevent the adoption or
enforcement by any contracting party of measureshelliprdquo13
The purpose of this chapeau is to prevent discrimination and guard against
protectionist policies by prohibiting the application of arbitrarily or
unjustifiable discriminative measures between countries Therefore for a 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 12 GATT Art XX(b) 13 GATT Art XX
13 10
certain dispute case to be exceptional against GATT principles including MFN
and national treatment it must satisfy both Article XX(b) and the chapeau of
GATT These two preconditions ultimately become the basis of Technical
Barrier to Trade (TBT) Agreement under the WTO system
3 TBT UNDER WTO SYSTEM amp TBT ARTICLE II
31 Creation of the WTO
The international community created the WTO as a response to the
growing problems facing GATT as the world economy became more globalized
On January 1 1995 the international community established the WTO in order
to reduce trade barriers through multilateral negotiations With its creation the
WTO subsumed GATT and formed the first international trade organization In
this context the original GATT text (GATT 1947) is still in effect under the
WTO framework subject to the modifications of GATT 199414
Whilst GATT was a set of rules agreed upon by nations the WTO is an
institutional body The WTO expanded its scope from traded goods to include
trade within the service sector and intellectual property rights Although it was
designed to serve multilateral agreements during several rounds of GATT
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 14 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 91513
13 11
negotiations multilateral agreements created selective trading and caused
fragmentation among members WTO arrangements are generally a multilateral
agreement settlement mechanism of GATT15 As the purpose of the WTO is to
facilitate trade among nations through trade agreements as early as 1997 these
agreements governed over ninety percent of all international trade16
In terms of its organization mechanism the WTO consists of various
committees and councils that address novel trade issues and create stronger
international agreements Any WTO member may participate in any committee
or council However WTO members may not participate in the appellate body
dispute settlement panels or multilateral committees The WTO also provides
members with many benefits that facilitate the flow of international trade In
addition to providing an international trade framework the WTO provides its
members with a dispute resolution Panel to resolve disputes among member
states If a dispute arises among contracting parties they must first enter into
consultation After sixty days if the parties cannot agree then they may submit
their dispute to a WTO Panel for study Thereafter the Dispute Settlement Body
appoints a three- to five-member Panel of independent trade experts to review
the dispute The Panel evaluates the facts reviews GATT principles and 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 15 ldquoWhat is the WTOrdquo WTO official website Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm 16 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915
13 12
submits a report with its decision The decision binds the parties unless within
sixty days the Dispute Settlement Body unanimously decides to reject the
report or either party appeals the decision17
The WTO has a number of fundamental principles that every WTO
member must follow These principles include transparency MFN National
Treatment and reciprocity subsuming basic principles of GATT as well
Transparency requires that member-states publish their trade policies and
regulations and apply them equitably Reciprocity requires that parties in trade
agreements meet their respective trade obligations MFN principle and national
treatment are identical with those under GATT18
32 TBT under the WTO system
The provisions of the GATT 1947 contained only a general reference to
technical regulations and standards in Articles III XI and XX a GATT
working group set up to evaluate the impact of non-tariff barriers in
international trade concluded that technical barriers were the largest category
of non-tariff measures faced by exporters After years of negotiations at the end
of the Tokyo Round in 1979 thirty-two GATT Contracting Parties signed the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 17 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 18 Ibid
13 13
plurilateral Agreement on TBT The Standards Code as the Agreement was
called laid down the rules for preparation adoption and application of technical
regulations standards and conformity assessment procedures The new WTO
Agreement on Technical Barriers to Trade or TBT Agreement has
strengthened and clarified the provisions of the Tokyo Round Standards Code
The TBT Agreement negotiated during the Uruguay Round is an integral part
of the WTO Agreement19
Aforementioned GATT Article XX(b) and the chapeau of Article XX
may now explain the advent of the TBT Agreement under the WTO system
Just as GATT becomes an entity as the WTO and the WTO Agreement
succeeds the contents of GATT the TBT Agreement got developed based on
GATT Article XX(b) and the chapeau of Article XX as well Such
characteristics of TBT is based on the following evidence
ldquohellip Desiring to further the objectives of GATT 1994 hellip Desiring to ensure that technical regulations and standards including packaging marking and labeling
requirements and procedures for assessment of conformity with technical regulations and standards do not create unnecessary obstacles to international trade hellip
Recognizing that no country should be prevented from taking measures necessary to ensure the quality of its exports or for the protection of human animal or plant like or health of the environment or for the prevention of deceptive practices at the levels it
considers appropriate subject to the requirement that they are not applied in a manner which would constitute a means of arbitrary or unjustifiable discrimination between
countries where the same conditions prevail or a disguised restriction on international
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 19 Technical information on TBT Trade topics WTO official website Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm
13 14
trade and are otherwise in accordance with the provisions of this Agreement helliprdquo20
One of the WTO Panel Report which is about the lsquoEC - Asbestosrsquo case also
mentions about intertwined mechanism between TBT and GATT Article XX(b)
ldquoWe also note that the criteria on the preparation adoption or application of
technical regulations in Article 22 of the TBT Agreement are very similar to
those in Article XX of the GATT 1994 The preamble to the TBT Agreement in
fact repeats some of the wording of Article XX of the GATT In the Panelrsquos
view the TBT Agreement is a development of the GATTrdquo21
To give more detail about the relationship between the TBT Agreement
and GATT Agreement although the TBT Agreement according to its Preamble
in intended to ldquofurther the objectives of GATT 1994rdquo it does not contain any
explicit links to Article XX(b) or any equivalent exception clause Nevertheless
similar wording is found in Article II2 of TBT Unlike Article XX this
provision also mentions ldquohuman safetyrdquo and does not stipulate a closed list of
policies (ldquointer aliardquo) Therefore a wider variety of reasons (even moral ethic
and socio-economic considerations market transparency or consumer
preferences) could be ldquo legitimate objectivesrdquo22 Furthermore as in Article
XX(b) the term ldquonecessaryrdquo is contained in Article II2 of TBT as well 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 20 TBT The Preamble 21 WTO Panel Report lsquoEC mdash Asbestosrsquo (WTDS135R) para 855 22 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers
13 15
However this seems to contain an element of tautology the phrase ldquonot be
more trade-restrictiverdquo is reminiscent of the interpretation of ldquonecessaryrdquo in
Article XX(b) Yet the different balance of obligations in Article II2 TBT and
in Article XX suggests that ldquonecessaryrdquo need not have exactly the same
meaning in both provisions In lsquoEC ndash Asbestosrsquo case the Appellate Body stated
that ldquothe TBT Agreement imposes obligations on Members that seem to be
different from and additional to the obligations imposed on Members under
the GATT 1994rdquo Unlike Article XX where the burden rests on the defending
party to present a prima facie case that the measure is justified under Article
II2 TBT it is for the complaining party to make a prima facie case that the
measure creates an unnecessary barrier to trade23
There are three main concepts throughout the entire Agreement technical
regulations standards and conformity assessment procedures Technical
regulations and standards set out specific characteristics of a product such as its
size shape design functions and performance or the way it is labeled or
packaged before it is put on sale In certain cases the way a product is produced
can affect these characteristics and it may then prove more appropriate to draft
technical regulations and standards in terms of a products process and
production methods rather than its characteristics per se The TBT Agreement
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 23 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers13
13 16
makes allowance for both approaches in the way it defines technical regulations
and standards24 One another feature of these standards and regulations is that
they should not be imposed in a protectionistrsquos way In fact the TBT
Agreement accords to Members a high degree of flexibility in the preparation to
take into account the existence of legitimate divergences of taste income
geography and other factors between countries adoption and application of
their national technical regulations according to the abovementioned Preamble
However Members regulatory flexibility is limited by the requirement that
technical regulations ldquoare not prepared adopted or applied with a view to or
with the effect of creating unnecessary obstacles to traderdquo25 according to the
Article II2 Lastly conformity assessment procedures are technical procedures
mdash such as testing verification inspection and certification mdash which confirm
that products fulfill the requirements laid down in regulations and standards
Generally exporters bear the cost if any of these procedures Non-transparent
and discriminatory conformity assessment procedures can become effective
protectionist tools Costs for exporters usually include loss of economies of
scale which is the case that if a firm must adjust its production facilities to
comply with diverse technical requirements in individual markets production
costs per unit are likely to increase This imposes handicap particularly on small
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 24 TBT Annex I 25 TBT Art II2
13 17
and medium enterprises Information costs which include the costs of
evaluating the technical impact of foreign regulations translating and
disseminating product information and training of experts is also a part of
exporterrsquos burdens Conformity assessment costs confirming the compliance
with technical regulations through testing certification or inspection by
laboratories or certification bodies are usually at the companys expense as
well26
The TBT Agreement applies when a country applies aforementioned
technical regulations standards or procedures for assessing conformity with
these standards in such a way as to impose an unnecessary restriction on
international trade It is subject to review every three years to reflect the trend
The TBT Agreement covers a broad range of products including consumer
product such as toys for children which also implies that the largest number of
technical regulations and standards are adopted to aim at protecting human
safety or health27 In recent years the number of technical regulations and
standards adopted by countries has grown significantly Increased regulatory
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 26 Technical information on TBT Trade topics WTO official website Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm 27 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 2
13 18
policy can be seen as the result of higher standards of living worldwide which
have boosted consumers demand for safe and high-quality products28
The impact of the TBT on international trade is still being researched and
discussed which makes the issue ambiguous A study by Fontagneacute Mimouni
and Pasteels states that an insignificant or even positive impact of the TBT on
international trade of manufactured consumer products was observed29 On the
other hand researches on the WTO official website specifies that although it is
difficult to give a precise estimate of the impact on international trade of the
need to comply with different foreign technical regulations and standards it
certainly involves significant costs for producers and exporters that could be
huge burden to trade In general these costs arise from the translation of foreign
regulations hiring of technical experts to explain foreign regulations and
adjustment of production facilities to comply with the requirements In addition
there is the need to prove that the exported product meets the foreign
regulations The high costs involved may discourage manufacturers from trying
to sell abroad In the absence of international disciplines a risk exists that
technical regulations and standards could be adopted and applied solely to
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 28 Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html 29 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal
13 19
protect domestic industries30
33 TBT ARTICLE II
Article II of the TBT Agreement is the major part in terms of its
succession of GATT Article XX Especially Article II1 states
ldquoMembers shall ensure that in respect of technical regulations products imported from the territory of any Member shall be accorded treatment no less favourable than
that accorded to like products of national origin and to like products originating in any other countryrdquo
which stipulates that member states of the WTO must offer indiscriminative
treatment and environment to their trading partners within the WTO system
and between domestic goods and imported goods Moreover Article II2
presents
ldquoMembers shall ensure that technical regulations are not prepared adopted or applied with a view to or with the effect of creating unnecessary obstacles to
international trade For this purpose technical regulations shall not be more trade-restrictive than necessary to fulfil a legitimate objective taking account of the risks
non-fulfilment would create Such legitimate objectives are inter alia national security requirements the prevention of deceptive practices protection of human
health or safety animal or plant life or health or the environment In assessing such risks relevant elements of consideration are inter alia available scientific and
technical information related processing technology or intended end-uses of productsrdquo
Preceding article is composed of general obligation and specific obligation the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 30 Technical information on TBT Trade topics WTO official website Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm
13 20
part that states ldquoMembers shall ensure that technical regulations are not
prepared adopted or applied with a view to or with the effect of creating
unnecessary obstacles to international traderdquo is general obligation while the rest
represents specific obligation One can witness that such paragraph prohibits
trade-restrictive characteristic to fulfill a legitimate objective being consistent
with the purpose of the WTO Particularly following case study will be
analyzed based on these articles
4 OTHER RELATED TECHNICAL STANDARDS
41 Lead regulation
Lead in paint can be divided into soluble lead and insoluble lead soluble
lead is the lead likely to be available for absorption if a child mouths or
swallows31 Any exposure to both kinds of lead is potentially harmful for a
child as there is no known ldquosaferdquo level In May 2012 the US Centers for
Disease Control (CDC) announced it would change its policy on Childhood
Lead Poisoning to eliminate the terminology ldquolevel of concernrdquo that was
previously defined as a blood lead level of 10 ugdl and which had been widely
adopted by other health agencies This change acknowledges that all exposures
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 31 Brief Guide to Analytical Methods for Measuring Lead in Paint Inter-Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf
13 21
to lead are potentially harmful to a child and therefore public health policy
should focus on preventing exposures before they cause harm The CDC will
now recommend follow up for the most highly exposed children with elevated
blood lead levels above a reference value representing the top 25 of all
children in the US That level is currently 5 microgdl but this will be updated
every four years based on current surveillance testing data This is the first
substantive change in the agencyrsquos guidance on blood lead levels since 1991
While developed countries have implemented standards to regulate the use of
lead in paint much of the paint currently sold for residential use in most
countries contains high levels of lead A recent study examining lead
concentrations in the paint of 10 developing countries demonstrates that 68
of the new paints tested exceed the US standard of 90 ppm (effective August
2009) Published studies conducted in India China and other counties have had
similar findings32
Moreover most countries do not have regulatory limitations on lead
content in paint or only have voluntary standards in place In countries with
regulations the permissible lead levels are often inconsistent with a range of
excluded applications Standards between countries vary greatly and some
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 32 Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground
13 22
regulations reference soluble lead and others total lead (percent by weight)33
The lead level regulation in paint of the US and China is not an exception when
referring to the following table although both countries have same figure in
terms of the ppm the standard is slightly different since China measures the
soluble paint only while the US includes the total paint both soluble and
insoluble paint
Table 1 Lead in Paint Regulations by Country34
Such fact implies that regarding the lead level regulation China is less strict
then the US with 90 ppm maximum while the US requires less than 90 ppm
when considering the added amount of insoluble lead as well In fact acute
exposure to lead by chewing on a lead toy for example or repetitive exposure 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 33 Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground13 34 ibid 13
13 23
to lead by handling toys that contain it can lead to severe neurological
behavioral problems and damage brain cells especially in children35
42 Chinarsquos technical standard system and commitment to the WTO and TBT Agreement There are four levels of technical standards in China national trade
local and enterprise standards Under the Regulations for the Implementation of
the Standardization Law in formulating national standards the competent
standardization administration department under the State Council is
responsible for making plans organizing drafting examining and approving
numbering and issuing national standards If there are no national standards for
technical requirements that need to be standardized for certain trades
throughout the country trade standards may be formulated Trade standards
become null and void automatically after the corresponding national standards
enter into effect In the absence of national standards or trade standards local
standards may be formulated on safety and sanitation requirements for
industrial goods that need to be unified in the provinces autonomous regions
and municipalities directly under the Central Government Local standards
become null and void automatically after the corresponding national standards
or trade standards enter into effect In the absence of national standards trade 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 35 ldquo550000 More Chinese Toys Recalled for Leadrdquo The New York Times September 27 2007
13 24
standards or local standards for certain products the enterprises producing such
products may formulate their own standards as the basis for organizing
production Where there are already national trade or local standards
enterprises are encouraged to formulate and apply enterprise standards that are
stricter than the corresponding standards36
Furthermore China continues to be an active member of the WTO
Committee on Technical Barriers to Trade According to the authorities in the
period 1 January 2009 to end-October 2011 China made a total of 350
notifications to the Committee on Technical Barriers to Trade (including
revisions addenda supplements and corrigenda) Chinas notifications cover a
wide variety of products and concerns with particular emphasis on human
health and safety China has used the TBT Committee to raise concerns about
measures or proposed measures in its export markets on products ranging from
toys to herbal medicines In China the WTO enquiry point for technical
barriers to trade is the International Inspection and Quarantine Standards and
Technical Regulations Research Center under the State General Administration
for Quality Supervision and Inspection and Quarantine (AQSIQ) Also the
WTO Notification and Enquiry Center of Ministry of Commerce Peoplersquos
Republic of China (MOFCOM) is responsible for Chinas notifications to the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 36 Trade Policy Review (2012) World Trade Organization
13 25
WTO TBT Committee It has been notifying proposed technical regulations and
conformity assessment procedures to the TBT Committee so that interested
parties in WTO members are able to comment on them as required by the TBT
Agreement37
China is a member of the International Organization for Standardization
(ISO) the International Electrotechnical Commission (IEC) and the
International Telecommunication Union (ITU) the World Health Organization
of the United Nations (WHO) and Codex Alimentarius Commission as well as
several regional standards organizations such as the Pacific Area Standards
Congress Meanwhile the Standardization Administration of China (SAC) was
established in April 2001 It is the competent department authorized by the
State Council to implement administrative functions and to exercise unified
administration over the standardization work throughout the country Its main
responsibilities include taking part in drafting and amending laws and
regulations on national standardization drafting and implementing policies
concerning national standardization representing China in ISO IEC and other
international or regional standardization organizations and so on38
According to Chinarsquos Accession Protocol written by the WTO China
also has made commitments such as complying with obligations under TBT
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 37 Trade Policy Review (2012) World Trade Organization 38 ibid13
13 26
Agreement including the adoption and application of standards technical
regulations and the conformity assessment procedures (such as testing or
certification) to both imported and domestic goods and these procedures done
in a transparent manner China consented to speed up its process of reviewing
existing technical regulations standards and conformity assessment procedures
to determine their continuing relevance and consistency with international
standards and to harmonize with them as well Periodical reports on the status
of this review process and the number of standards and technical regulations
that have been nullified are one of Chinarsquos tangible commitments39
43 Concern of the US on Chinarsquos technical standards
Despite aforementioned changes National Trade Estimate Report of the
United States Trade Representative (USTR) states some problems and
limitations of Chinarsquos technical standard implementation Especially it still has
concerns about significant conformity assessment and testing-related issues in
China US exporters still continue to report that Chinarsquos regulatory
requirements are not enforced as strictly or uniformly against domestic
producers as compared to foreign producers In addition in some cases Chinarsquos
regulations provide only that products will be inspected or tested upon entry
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 39 Accession Protocol of The Peoplersquos Republic of China World Trade Organization
13 27
into Chinarsquos customs territory without any indication as to whether or how the
regulations will be applied to domestic producers However in 2007 as in prior
years almost all of the notified measures have emanated from AQSIQ SAC or
China Certification Accreditation Association (CNCA) and have rarely
included measures from other agencies that appear to require notification such
as the Ministry of Health the Ministry of Information Industry (MII) and the
State Environmental Protection Administration (SEPA) Four years ago in part
to address this problem China had reportedly formed a new inter-agency
committee with representatives from approximately 20 ministries and agencies
and chaired by AQSIQ to achieve better coordination on TBT matters but
progress has been inconsistent in this area As a result some of Chinarsquos TBT
measures continue to enter into force without having first been notified to the
TBT Committee and without foreign companies having had the opportunity to
comment on them or even being given a transition period during which to make
necessary adjustments In other cases some written comments submitted by
US and other foreign interested parties seemed to be wholly disregarded
Sometimes there was insufficient time for China to consider about these
issues40
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 40 National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative13
13 28
III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS
11 Characteristics of toy industry
Baby product manufacturing industry worldwide caters to around four
million babies on a yearly basis generating retail revenue of nearly seven
billion dollars Demand in this industry has grown due to a rising number of
babies to be catered to partly because people are starting families later Product
innovation and development has allowed retailers and manufactures to widen
the market using new technologies and advanced marketing approaches The
market encompasses different segments which can be divided into toys
feeding accessories wipes disposable diapers body care products and
soothers41
Especially toy industry is one of the worldrsquos oldest creative industries
For centuries toys have helped children to have fun and to transform to creator
masters emulators nurturers friends collectors story lovers and experience
seekers42 Toy industry also produces products which meet lsquocritical needs as
defined by Nagurney et al (2001) which specifies that toy products along with
other products are necessary to sustain and prolong human life and well-being
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 41 Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby-Productshtml 42 Del Vecchio G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA
13 29
Moreover consumer products such as toys while not necessary to sustain
human life have certainly contributed to the quality of life and improved living
standards enjoyed by much of the population43
However creative business such as toys is extremely volatile and seasonal
in nature Volatility in the toy industry is caused by variable and unpredictable
demands very short and specific selling-windows and short product-life-cycles
Therefore investors and practitioners know very well that the toy industry is far
from tranquil44 Along with its volatile characteristics the toy industry also has
incurred relatively higher costs on obsolete inventory lost sales and markdown
as compared to other industries45 Therefore to survive these industries face a
very unique challenge that is to provide the right toys at the right quantity at the
right stores during the very short selling-windows and to frequently provide
creative and yet price-competitive toys46 Also within toy industry increasingly
educated parents with higher levels of disposable incomes and growing
awareness regarding safety and health issues accompanies strong demands on
international safety standards according to the recent international trends Such 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 43 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 44 Johnson ME (2001a) Learning from toys Lessons in managing supply chain risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 45 Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 46 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management
13 30
elements of toy industry ultimately lead and motivate toy companies to focus
not only on sales and marketing but also on product quality control and
technology innovation Toy industry has globalized with much sourcing of
components and ingredients from low-cost global suppliers increased
outsourcing of production to foreign production facilities and transportation
and distribution within global markets Recent safety problems can be also
traced back to changes in global supply chain systems47 Also the industry
must continue increasing marketing budgets and intensify its safety standard to
combat bad publicity which can put a dent in product sales such as the blow to
the formula market caused by reports of lead in the paint used to color toys
Such scares damage consumer confidence and company credibility
necessitating strong publicity campaigning as a remedy Government
involvement in manufacturing practices is also likely to increase meaning that
companies will have to comply with standards set in place to help protect
consumers48
In terms of the major market of the toy industry the US the EU and
Asia-Pacific combine to represent over 80 percent of the overall market
Among them developed countries such as the US and EU are responsible for 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 47 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 48 Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby-Productshtml
13 31
capital and technology-intensive sector including design and marketing while
developing countries like China are in charge of labor-intensive process such
as manufacturing This implies that when it comes to product recall such
distinction between design and manufacturing is important particularly in the
context of the toy industry because toy companies such as Mattel perform the
design of toys whereas unnamed overseas manufacturers do manufacturing
Therefore when a certain company recalls its products the rationale for recall
must be clarified whether it is due to design flaw such as sharp edges or small
detachable parts or some manufacturing defects including excess lead in
surface paint or any other harmful chemicals contained in the toy 49
12 Global supply chain with China involved
It is important that management practices be improved to handle the
complexity of global supply chains Companies offshoring their manufacturing
to China (and similar countries) cannot simply rely on intermediaries and
agents in Hong Kong or Singapore to coordinate production and ensure quality
Such an approach was good enough in the initial stages of offshoring but
clearly falls short a decade after offshoring became a common business practice
The offshoring companies need to develop capabilities and systems to engage
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 49 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 32
more directly and closely with China and similar overseas manufacturing
locations Toy companies need to develop robust systems for quality control
and testing of the toys manufactured at their suppliersrsquo factories Unless
companies learn to manage these complexities it is difficult to ensure product
quality and safety50
When taking a closer look into the toy-manufacturing sector in China
Chinarsquos domestic manufacturers are mostly small and medium-sized firms
which may have to make costly technology upgrades before exports Although
many foreign brands have entered the growing Chinese market and established
their own factories and distribution networks they could not improve the
working environment of Chinese local manufacturers rather continuous
scandals caused by their recalls involving made-in-China products resulted in
stiffer working environment safety concern and manufacturing standards To
be worse additional tests and certificates required of businesses drove up costs
while the frequent production line adjustments lowers efficiency of
manufacturing process According to the New York Times interview director
for toy making company explained their sufferings that When orders from
Germany were cancelled Lin had to adjust the program of machines that were
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 50 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 33
producing German orders to meet US requirements as the safety criteria
differed for both nations51
Not only external factors but also internal factors within China are
prevalent which contribute to the poor safety of Chinese imported toys Berman
and Swani assert that five factors among others mainly cause such tendency
cost pressures and quality fade multiple levels of outsourcing often involving
small local producers the existence of a large number of counterfeit goods
made in China Chinese cleverness at evading detection for safety-related
infractions and poor product safety surveillance by the Chinese and US
government These elements coalesce to create an environment where there is a
need to cut corners to meet suppliersrsquo price expectations where unsafe
alternatives are readily available and where the chance of detection of unsafe
goods is very low52
Just as mentioned in the previous section toy industry is facing the era of
global supply chain by much sourcing of components and ingredients from low-
cost global suppliers increased outsourcing of production to foreign production
facilities and transportation and distribution within global markets In this
context many toy recalls that occurred around 2007 and 2008 could be traced
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 51 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007 52 Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48
13 34
back to changes in global supply chain systems53 In the model of offshore
production manufacturers can prevent defects with careful production It is also
known that the toy companies can prevent most of these types of defects with
efficient quality control and inspection mechanisms54
2 MATTELrsquoS TOY RECALL
Abovementioned global supply chain and Chinarsquos involvement in the toy
industry as a major manufacturer has provoked numerous controversies among
Western customers including Mattelrsquos huge toy recalls These issues had even
more crucial impacts on Chinese local manufacturing sectors since they were
the biggest toy makers in international toy market and certainly toy is enjoyed
by much of the population worldwide just as other consumer products possess
enormous pool of consumers On top of that safety problem of the toy covered
with leaded paint as such also have led some young consumers to physical and
mental health problems or even death
Chinese toy recalls involved the Consumer Product Safety Commission
(CPSC) in the US In the historical perspective the earliest instance of toy
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 53 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 54 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13
13 35
recalls from the records of the CPSC was in 1974 when toy chests were recalled
following the death of a child Recalling toys and other products in large
numbers in an infrequent but not an unprecedented event Since 1974 over 680
toy products have been recalled Of these 550 recalls were made in the last 20
years Each year toys were recalled on an average of 28 occasions The number
of recalls remained roughly stable until 2006 but appears to have been on the
rise since then In 2007 CPSC had recalled 56 recalls which would be the
highest number of recalls in the history of the toy industry In other words
there has been a definite increase in the number of recalls in 2007 as Table 2
and Figure 1 display
13 36
Table 2 Toy Recalls (1988-2007)55
Figure 1 Toy Recalls Over Time (1988-2007)56
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 55 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13 56 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209
13 37
The number of recalls involving Chinese-made toys also appears to be on the
rise over the last few years Toy companies started moving the production of
toys in China in the early 1990s This trend has continued and accelerated in
recent years Recalls involving Chinese-made toys was hovering around 50 of
the total until 2002 so recalls did not increase for well over a decade after
manufacturing moved to China However since 2003 this figure had hovered
around 80 and reached 95 this year which is a dramatic rise57 In this
regard real cases regarding the US and EUrsquos recall against toys manufactured
in China will be the main focus hereafter incident outline the point at issue
comparison between the USrsquos response against the issue and that of EU and
legal analysis based on TBT Agreement under WTO system will be the
following contents
21 Event outline
The recall was because of the lead paint coverage which was processed
in Chinese factories Lead was banned in paint on toys and other childrenrsquos
products in the United States in the 1970s but the problem has arisen again as
more toys are imported from China Of roughly 39 lead-related recalls in a
certain year 38 were of Chinese-made goods according to the CPSC In fact
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 57 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45
13 38
about fifty percent of Mattelrsquos revenue comes from toys made in eleven
factories it owns and operates That is a high share for the toy industry But the
other half comes from toys that it outsources to up to fifty manufacturers in
China Those toys tend to be short-term products that feature characters from
movies and television shows rather than Barbie dolls or other Mattel brands58
In early July in 2007 one of the European retailers that sell Mattel toys
discovered the lead on some products On July 6 Mattel stopped operations at
the factory that produced the toys and initiated an investigation and then on
July 18 Mattel took a reporter for The New York Times on a tour of a factory
in Guanyao China and of Mattelrsquos toy safety lab in Shenzhen to show its
sophisticated testing and inspection facilities including equipment that could
detect lead paint on incoming products or supplies At that time Mattel
executives say it was unclear whether Mattel was facing a widespread lead
paint problem or if the European case was an anomaly When the companyrsquos
executives received conclusive data that persuaded them to recall the eighty-
three products the company contacted retailers who stocked the toys
Originally Mattel requires the factories it contracts with to use paint and other
materials provided by certified suppliers Mattel executives said they did not
know if the contract manufacturer substituted paint from a noncertified supplier
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 58 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 39
or if a certified supplier caused the problem59 Later it was found that even
though the company had developed a certification program and rigorous testing
rules to make sure that its Chinese contractors adhered to standards for the
allowable levels of lead in paint yet some subcontractors were careless while
others intentionally violated the rules by substituting paint from a noncertified
supplier who provided the lead paint60
The string of lead paint cases has drawn the most attention from toy
product related association and consumer watchdogs In light of the recalls
Nickelodeon - which owns the characters Dora the Explorer and Diego - has
decided to introduce a third-party monitor to check up on all of the companies
that make toys under its brands including Mattel61 Combined with the recent
scares in the United States of Chinese-made pet food and globally of Chinese-
made pharmaceuticals and toothpaste the string of toy recalls is inspiring new
demands for stepped-up enforcement of safety by United States regulators and
importers as well as by the government and industry in China This summer
the Toy Industry Association has been working with the federal Consumer
Product Safety Commission on new regulations to require more stringent safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 59 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007 60 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 61 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 40
checks The Toy Industry Association urges its members to routinely test
products it is importing to make sure they comply with federal safety standards
which prohibit for example surface paint that contains lead in toys or items
that could cause a choking hazard62 Meanwhile Mattel agreed to pay $23
million to the CPSC for violating a federal lead paint ban and marketing
importing and selling non-compliant toys in civil penalties The CPSC said the
fine against the No 1 toymaker and its Fisher-Price pre-school division was the
highest ever for the agencys regulated product violations and the third largest
in its history63
22 Aftermath of toy recall and its damage degree to the toy industry
Such an unprecedented toy recall of the US against China was also
proven through numbers and figures As Table 2 and Figure 2 display the
number of both Chinese toy recall and lead-contained toy recall tend to increase
as years pass by especially from the year 2000 To make these table and figure
Laplume and Bapuji complied a database of toy recalls based on the recall
notices posted on the website of the US CPSC They presented the data on toy
recalls in Table 2 with special attention given to those involving toys made in
China and those recalled for excessive lead Authors also presented the data
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 62 ldquoAs More Toys Are Recalled Trail Ends in Chinardquo The New York Times June 19 2007 63 Mattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 2009
13 41
pictorially in Figure 2 to allow a visual interpretation of trends and
developments64
Table 2 Number of Lead-Contained Toy Recall Announcements (1988-2008)65
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 64 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports13 65 Ibid
13 42
Figure 2 Number of Lead-Contained Toy Recall (1998-2008)66
Apparently the reason why Chinese factory used lead-contained paint was due
to cheaper price Multinational Corporation such as Mattel kept on requiring
low cost and price to their suppliers while suppliers including Chinese
manufacturers were facing serious difficulties regarding the fact that their
export prices were rising due to continuous appreciation of the Yuan and
escalating labor cost Consequently for Chinese factory owners who are often
under intense pressure to lower production costs tend to cut corners in making
products and regularly use cheap and illegal substitutes such as leaded paint to
their toys to survive as Mattelrsquos suppliers Namely Chinese local manufacturers
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 66 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports
13 43
got pressure not only from Western companiesrsquo appetite for cheaper toys but
also from the fierce local competition to satisfy such appetite Furthermore
numerous toy recalls from the US worsen the situation repeated scandals
involving Chinese products resulted in stringent environmental safety and
manufacturing standards Additional tests and certificates required of
businesses drove up costs even more67 Long supply chain involving multiple
contractors and subcontractors which are common in China were also
nominated as the major contributor Every link in the chain was susceptible to
fraud or contaminated goods Such uncertainty usually contributes to supply
chain breakdown since the larger the chain the more people get involved and
the greater the difficulty in controlling the quality of the product68
Aftermath of toy recall also included remarkable changes after the US
Congress passed the new federal childrenrsquos product laws in August 2008
setting higher standards for toy safety product line adjustments must be done
more frequently and comprehensively to satisfy requirements and standards of
Mattel and policies of US Congress Changes like these affect the factorys
working efficiency and increases costs For instance it takes about a weeks
time to make the machines adapt to new procedures and also involves huge
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 67 ldquoSmall World After All for Toy-making Hubrdquo China Daily December 23 2008 68 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007
13 44
expenditure on purchase of substitute materials when required69 The nightmare
had continued after regulators in Beijing revoked the export licenses of two toy
manufacturers one of the heads of those Chinese company that made toys for
Mattel for fifteen years and was behind the recall this month of about a million
Mattel toys committed suicide in a company warehouse in southern China The
death was the latest development in a year filled with prominent recalls and
product safety scandals involving goods made in China According to the
briefing of Chinese government one of the paint suppliers for Chinese
manufacturer had shipped the company a fake lead-free paint pigment that
could be used in producing paint70
23 Reaction and regulation of the US government and background policy
In the US responsibility for the safety of consumer products with the
exception of food pharmaceuticals and automobiles falls within the
jurisdiction of the US CPSC which regulates the sale and manufacture of more
than 15000 different consumer product The CPSC collects information about
product safety issues from sources such as hospitals doctors newspaper reports
industry reports consumer complaints investigations conducted by its staff and
reports from companies When a company becomes aware of hazards
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 69 ldquoTrouble in Chinarsquos Toy Industryrdquo China Daily December 22 2008 70 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007
13 45
associated with the products it sold it is required by law to inform the CPSC
immediately within 24 hours Based on the information it received the CPSC
works in coordination with the companies involved to recall the hazardous
products from the market The recall notices are publicly available on the
CPSCrsquos website The CPSCrsquos recall notices contain information about the
product being recalled the company recalling the product where the product
was recalled the hazard associated with the usage of the recalled product sale
details such as the number of units sold sales locations sale period and sale
price the procedure to return the product and the remedy offered by the
company71
Authority for the CPSC is provided in the 2008 Consumer Product Safety
Improvement Act (CPSIA) passed by the US Congress which gave makers and
sellers of childrens products such as toys clothing and books have until
February 10 2009 to comply with stricter standards for permissible lead
phthalate content limits and other mandatory safety requirements72 Following
considerable pushback from toymakers who said the deadline was unrealistic
and also applied to products that had already been shipped the CPSC agreed to
delay the deadline for the new testing and certification requirements by a year
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 71 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209 72 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384
13 46
to Feb 10 201073 Apparently this act is the result of a spike of 473 consumer
products recalled in 2007 in what is referred to as the ldquoYear of the Recallrdquo74 It
became effective Aug 14 2009 in the US and imposes tough standards for lead
and chemicals called phthalates in products intended for children age 12 and
under It requires that all childrenrsquos products comply with all applicable
childrenrsquos product safety rules are tested for compliance by a CPSC-accepted
laboratory have a written Childrenrsquos Product Certificate issued by the
manufacturer or importer that provides evidence of the productrsquos compliance
and have permanent tracking information affixed to the product and its
packaging75 In fact the law increased the budget of CPSC imposed new
testing and documentation requirements and set new acceptable levels of
several substances It imposed new requirements on manufacturers of toys and
other consumer products for children The Act also increased fines and
specified jail time for some violations The law became to have more wide-
sweeping nature comparing to a previous bill the Lead-Free Toys Act This
earlier bill was incorporated into this act which was apparently prompted by
various scandals over high lead content in toys in 2007
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 73 ldquoMattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 200913 74 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 75 The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws--StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act
13 47
The Act contained three main standards including exposure levels of lead
phthalate and mandatory testing Especially regarding the exposure level of
lead the legislation reduced the limit of lead allowed in surface coatings or
paint to 90 ppm from then-current limit of 600 ppm effective on 14 August
2009 The legislation reduces the amount of total lead content in childrens
product substrates to 600 ppm by 10 February 2009 300 ppm by 14 August
2009 and 100 ppm by 14 August 2011 On the other hand the legislation
required for mandatory testing that every manufacturer of a product subject to a
consumer product safety rule will provide a General Conformity Certificate to
certify based on unit testing or a reasonable testing program that the product
complies with all safety rules76 These certificates must accompany the product
through the distribution chain through the retailer They must be available to the
CPSC during any inspection The third party testing requirement for lead
content was originally set by the CPSIA at 600 ppm but dropped to 300 ppm in
August 2009 However these lead content testing requirements were stayed by
the CPSC in January 2009 until February 10 2010 In December 2009 this stay
of enforcement was further extended until February 10 2011 In both cases the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 76 Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf
13 48
CPSC cited a need to implement further rulemaking and to give manufacturers
more time to comply77
US regulators also announced plans to set up a Beijing office to help
ensure Chinese exports are safe for Americans following a slew of recalls
involving childrenrsquos toys Particularly the US CSPC sought to establish a
permanent presence overseas for the first time to better cooperate with Chinese
regulators and companies so the countryrsquos products are up to US standards It
also planned to have commission staff working in the embassy in Beijing to
work with manufacturers and Chinese regulators One major task of Beijing
office was to educate Chinese manufacturers about the new requirements under
the CPSIA Considering some mutual economic interests between the US and
China Chinese manufacturers are expected to comply with this law since the
large retailers in the US require them to meet such standard78
Amid growing concerns over the safety of Chinese products the US
launched negotiations towards a common safety standard for toys on November
17 in Brussels with the EU as well The talks were formally opened during a
trilateral high-level meeting between EU Consumer Affairs Commissioner
Meglena Kuneva the US Chairman of the Consumer Product Safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 77 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review 78 ldquoUS seeks China office to ensure export safetyrdquo China Daily July 31 2009
13 49
Commission Nancy Nord and the Chinese Vice-Minister of AQSIQ Wei
Chuanzhong The three sides have decided to bring their joint efforts to a new
level by aligning their standards Toys will be the first targets since around 75
percent of toys sold around the world are made in China Common standards
and policy consistence are very crucial for Chinese manufacturers to do their
business in a fair and transparent arena points out Liang Mei deputy chairman
of China Toy Association Another comment was added that the companys
strong focus on research and development would help it to overcome the new
technological barriers and avoid safety disputes79 A certain kind of special
team that is engaged in investigating and studying technology standards of
various nations and international trends and managing onersquos own safety
standards higher than the general or keep it ahead of the criteria of the exporting
marketplaces were also suggested as solution by industry experts80
3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT
31 Preliminary findings under GATT Agreement
A preliminary research about the legitimacy of USrsquos recall on Chinese
toys under GATT Agreement insists that by placing a temporary ban on
Chinese toy products the United States would violate Article III which is
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 79 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007 80 ldquoTrouble in Toy Industryrdquo China Daily December 22 2008
13 50
National Treatment Despite violating GATT Article III4 the author insists
that a Panel would likely find the temporary ban on Chinese toy products valid
under Article XX(b) based on following rationales most of all the temporary
ban on Chinese toys is within the policies designated to protect the human life
and health of American children Just as the Panel in lsquoThailand ndash Cigarettersquo
case has recognized the negative human health effects of smoking a Panel
would likely conclude that the use of lead in childrenrsquos toys creates a negative
health effect It would likely then find that the United States sufficiently sets
forth a prima facie case for an Article XX(b) exception81 Moreover the author
writes no alternative measure could adequately diminish the high risk of lead
contamination of Chinese toys and therefore hold the strict measure valid
Authorrsquos opinion that the temporary ban on Chinese toy does not arbitrarily or
unjustifiably discriminate against Chinese toy imports also leads to justification
of US toy recall The logic behind is that the ban targets Chinese toy imports
because previous US measures failed to curtail the significant volume of
contaminated Chinese toys entering the US markets Since there are no
ulterior ldquoprotectionist objectivesrdquo the measure is not a ldquodisguised restrictionrdquo
under Article XXrsquos chapeau Therefore the author argues that since the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8113 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213
13 51
temporary ban satisfies all the requirements of Article XX(b) a Panel would
likely rule that it does not violate GATT principles82
32 Legal analysis why USrsquos toy recall is legally controversial under TBT Agreement When based on TBT Agreement one of the articles related to the USrsquos
recall on Chinese toy imports include Article II1 which states ldquoimported
product shall be accorded treatment no less favourable than that accorded to
domestic like productsrdquo representing MFN principle and NT 83 The other one
is Article II2 that regulates member statesrsquo measures not to be trade-restrictive
by stipulating that ldquotechnical regulations shall not be more trade-restrictive than
necessary to fulfill a legitimate objective taking account of the risks non-
fulfilment would createrdquo84
First of all Article II1 of TBT Agreement is highly likely to be violated
because it would treat Chinese toy imports less favorably than US domestic
toys To put in more detail since the essential factor that needs to be considered
is ldquolikenessrdquo between exports and imports determining whether US toys and
Chinese toys are like products under the meaning of Article II1 must be the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8213 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 83 TBT Art II1 84 TBT Art II2
13 52
prior analysis to reach such likely conclusion Just as Uche wrote in the legal
analysis under GATT Agreement Chinese toy imports are like products with
respect to US toys under the definition promulgated by GATT Article III4
because the ban would affect the ldquointernal sale offering for sale purchase
transportation distribution or userdquo of the Chinese toys85 According to Uche
ldquoin determining whether imported and domestic products are like products not
only the properties nature and quality of the product but also the end use of the
product must be consideredrdquo86 In fact Chinese toys and American toys share
similar nature which is to entertain children and manufacturers do not affect
such nature whether they are Americans or Chinese Also since manufacturing
factories in China are managed and controlled by Mattel with its same
operation policy the quality of Chinese-made toys and American-made toys
within Mattelrsquos manufacturing chain seems to be quite identical as well On top
of that regardless of their manufacturers toys generally have the same end-
users children When compared to customers in other age groups they seem to
share relatively similar tastes and consumer habits
On the other hand USrsquos recall on its Chinese imports can be analyzed
consistent with Article II2 of TBT Agreement According to the Panel Report
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 85 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 8613 Ibid13
13 53
of lsquoUS ndash Tunarsquo case the analysis of Article II2 of the TBT Agreement may be
conducted in two steps first to determine whether a certain action is taken to
fulfill a legitimate objective which include ldquoprotection of human health or
safetyrdquo and second if that is the case to determine whether that measure is
less trade-restrictive than necessary to fulfill such objective taking account of
the risks non-fulfillment would create87 Based on such criteria USrsquos recall was
due to protect American children from the exposure to the lead paint which can
be interpreted as the ldquolegitimate objectiverdquo On top of that the measure done by
the US can be regarded as less trade-restrictive than necessary to fulfill such
objective with the consideration about risks non-fulfillment would create since
the measure was merely a temporary recall on Mattelrsquos defects rather than
unilateral and arbitrary import restriction against the entire Chinese imports to
the US Also such measure may be originated from the risk-assessment of the
case when the legitimate objective protection of human health or safety has
failed to be fulfilled which might trigger serious physical and mental problems
to American children Therefore it can be concluded that USrsquos toy recall is not
inconsistent with TBT Article II2 when considering aforementioned facts
However although Article II2 is satisfied the recall measure taken by the US
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8713 WTO Panel Report lsquoUS mdash Tunarsquo (WTDS381R)
13
13 54
is still questionable because Article II1 and II2 of TBT Agreement are
obligations of WTO member nations which implies that both articles must be
satisfied to acquire legitimacy unlike the preliminary analysis based on GATT
Agreement Thus when the case similar to this occasion is brought to the
international court under the WTO there would be high probability that the
respondentrsquos recall measure might trigger legal controversy under the TBT
Agreement
IV FURTHER DISCUSSION AND CONCLUSION
This paper overall has implemented the case study of which the US has
recalled on Chinese toy imports concerning the lead paint and has analyzed the
suitability and legitimacy of such measure in light of TBT Agreement Prior to
the case study some applicable international rules were introduced GATT
Article I III XX(b) and the chapeau of Article XX which are MFN Principle
NT and General Exceptions to GATT provision respectively formulated the
basis of TBT Agreement In terms of TBT Agreement Article II1 and II2
were the main provision those are applicable to this specific case
Following such applicable international agreements toy industry trend
and the event outline of USrsquos recall on Chinese toy imports were displayed
Along with its volatile and seasonal characteristics the toy industry usually
13 55
incurs relatively higher costs on obsolete inventory lost sales and markdown
Also it is important strategy to survive that providing creative yet price-
competitive toys at the right quantity at the right stores during the very short
selling-windows At this point toy recall case done by the US on Chinese
imports in 2007 was one of the empirical evidence that shows aforementioned
drawback that toy industry and China as manufacturer is suffering from
Particularly this case of Mattelrsquos toy recall against Chinese toy products had
noteworthy significance as the occasion of which a certain multinational
corporationrsquos manufacture outsourcing got expanded to the scale of national
trade dispute concerning consumer product safety issue
Applying abovementioned articles from the TBT Agreement as an
analysis framework some legal controversies were presented regarding the US
toy recall case in the following section As the preliminary finding proved
based on GATT Agreement the recall measure itself violates MFN principle
and NT Nonetheless unlike GATT Agreement which contains exception
clause that justifies such violation TBT does not include any kind of
justification mechanism Therefore although the recall measure done by the US
satisfies Article II2 violation of Article II1 of TBT may cause legal
controversy when the similar case is brought to WTO
On the basis of such occasion and its legal issues several important
13 56
implications in the practical aspect can be drawn for the further discussion It
seems that although China is already well aware of the necessity to adopt and
apply international standards and to make their domestic ones harmonizing with
international norms through remarkable efforts as shown in some international
trade reports China is rather suffering from the disjunction between
continuously improving international standards and Chinarsquos lack of strict and
uniform enforcement of standards This may imply that efforts to make
international agreement and its application consistent must be done by both
international organization and local governments for effective connection
between the public and private sector Particularly the WTO should not stop at
establishing provisions but focus more on implementation with consideration
on each member nationrsquos industry environment and condition especially
regarding those of developing countries Consequently not only technical
standards and certificate management but also education and training program
for the industry fields ought to be provided in the scale of international
organizations
The Chinese government and industry groups also need to address this by
ensuring that Chinese exporters adhere to the standards of the importing
country Companies must invest time and effort in developing not only
standards and principles of safety for their suppliers but must also invest in
13 57
education and training to build the skills and abilities within the supplier
network to assure product safety88 At the same time the governments of
importing countries need to encourage Chinese authorities to develop global
standards on consumables then legislate and monitor them The difference in
standards across the world is clearly an issue These differences need to be
addressed with high priority so that consumers can benefit from globalization of
manufacturing and consumption The issue of global standards is contentious
because different countries have different trajectories of development The
standards of developing countries may not be acceptable to a developed country
On the other hand developing countries will some- times argue that they cannot
adopt the standards of the developed world because of the high costs associated
with these standards Nevertheless exports from developing countries should
adhere to the standards of the export markets Accordingly all those involved
in the global supply chain such as suppliers manufacturers and marketers need
to develop systems to ensure the standards are applied89
This issue with toy recalls takes on another dimension of concern in more
local level which is the cost issue caused by the vicious cycle in global supply
chain of toy industry Despite the awareness of Chinese manufacturers 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8813 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-72013 89 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 58
regarding international technical standards it may be hard for them to ignore
cheaper leaded-paint when squeezed between harsh demands on lower cost
from the US importers and domestic problems such as increasing labor cost and
RMB appreciation At this point the vicious cycle can be formed in toy
industryrsquos global supply chain in spite of the information and knowledge about
the current international standards local manufacturers use cheaper leaded paint
for lower cost Detecting excessive lead level from the paint demands on
technical standard becomes harsher within importing countries As a result
such higher standards require more cost for locals to be satisfied which
ultimately completes the vicious cycle Consequently it seems that further
discussion and researches about constructive measures including policy
changes may be essential and important to resolve such crisis more
fundamentally
13 59
REFERENCES
Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 Del V G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45 Jiacheng Z and Lu Hongjie (2013) Analyzing China Harmonization of Technical Barriers to Trade in the EU and US Markets The Twelfth Wuhan International Conference on E-Business ndash Emerging Operations amp Services Management Track Johnson M E (2001a) Learning from toys Lessons in managing supply chain
13 60
risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 Keith13 E13 M13 John13 S13 W13 and13 Tsunehiro13 O13 (2000)13 Quantifying13 the13 Impact13 of13 13 13 13 13 13 13 Technical13 Barriers13 to13 Trade13 A13 Framework13 for13 Analysis13 Policy13 Research13 13 13 13 13 13 13 Working13 Paper13 Development13 Research13 Group13 The13 World13 Bank Lee M A Flynn B B and Frohlich M T (2008) All supply chains donrsquot flow through understanding supply chain issues in product recalls Management and Organization Review 4 167ndash182 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal Marucheck A S (1987) On product liability and quality control IIE Transactions 19 355ndash360 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review Paul W B and Hari B (2008) Toy Recalls and China Emotion vs Evidence Management and Organization Review 42 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Reports and Reviews (Online documents included) Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby- Productshtml
13 61
Brief Guide to Analytical Methods for Measuring Lead in Paint Inter- Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground Report on Technical Barriers to Trade (2013) United States Trade Representative Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf The Impact of the TBT and SPS Agreements on Food Labeling and Safety Regulations httpcspinetorgreportscodexwtospsbthtm The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws-- StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml
13 62
GATTWTO Documents The Technical Barriers to Trade Agreement The General Agreement on Tariffs and Trade 1994 WTO Accession Protocol of The Peoplersquos Republic of China WTO Concerns on Indiarsquos Import Restriction on Chinese Toys WTO Technical information on TBT Trade topics Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm WTO Trade Policy Review (2012) WTO ldquoWhat is the WTOrdquo Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm WTO European Communities ndash Measures Affecting Asbestos and Asbestos- Containing Products WTDS135R
13 63
국문 초록
세계경제에 있어서 각 국가 경제의 연계성이 심화됨에 따라 많은
제조업들의 생산 라인과 공급 사슬 역시 세계화 되면서 주로 디자인이나
브랜드 관리를 담당하는 선진국과 생산과 제조를 담당하는 개발도상국
간의 기술 표준 차이에서 오는 문제점들이 발견되고 있다
세계무역기구(WTO) 체제하에서 무역에 관련된 기술표준들은 무역상
기술장벽 조항(TBT)에 따라 관리되어지나 WTO의 회원국들의 논의 하에
알맞은 조항을 명시하는 것과 조항의 효용성 또는 실제 각국의
기술표준들과 조항의 합치성은 별개의 문제인 것이 사실이다
본 논문은 미국 Mattel 사의 중국산 장난감 회수조치가 WTO
체제하에서 어떠한 법적 의미를 지니는지 살펴보았다 사건 당시 실제로
중국이 미국을 상대로 WTO에 제소하지는 않았지만 오늘날 대두되는
TBT의 중요성과 점점 더 심화되어가는 제조산업의 세계화 현상을
보았을 때 향후 비슷한 사건들이 발생할 가능성이 높기 때문에 이러한
분석은 유의미할 수 있으며 추후 시사하는 바 역시 클 것으로 예상된다
따라서 본 연구에서는 미국의 중국산 장난감 회수조치의 통상법적
사례분석을 통해 TBT가 기술표준문제에서 지니는 법적 의미를
분석하였다
키워드 세계무역기구 무역상 기술장벽협정 기술표준 Mattel사
장난감 회수조치 중국산 장난감
학번 2012-22086
ltstartpagegt10I INTRODUCTION 1II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 4 1 GATT ARTICLE I amp III 4 2 GATT ARTICLE XX(B) amp CHAPEAU OF ARTICLE XX 8 3 TBT UNDER THE WTO SYSTEM amp TBT ARTICLE II 10 4 OTHER RELATED TECHNICAL STANDARDS 20III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 28 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS 28 11 Characteristics of toy industry 28 12 Global supply chain with China involved 31 2 MATTELiexclmacrS TOY RECALL 34 21 Event outline 37 22 Aftermath of toy recall and its damage degree to the toy industry 40 23 Reaction and regulation of the US government and background policy 44 3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT 49 31 Preliminary findings under GATT Agreement 49 32 Legal analysis why USiexclmacrs toy recall is legally controversial under TBT Agreement 51IV FURTHER DISCUSSION AND CONCLUSION 54REFERENCES 59plusmnsup1sup1reg AtildeEcircmiddotIuml 63ltbodygt
13 ii
Impacts of Technical Barriers to Trade and Technical Standards on Toy Industry of
Developing Country - A Case Study on the USrsquos Recall on Chinese Toy Imports -
무역상 기술장벽협정과 기술표준이 개발도상국의
완구용품 산업에 미치는 영향 - 미국의 중국산 장난감 회수조치 사례를 중심으로 -
A thesis presented
by
Yeonsoo Kim
to
Graduate Program in International Commerce In partial fulfillment of the requirements
For the degree of Master In the subject of International Studies
Graduate School of International Studies Seoul National University
Seoul Korea February 2014
13 iii
Impacts of Technical Barriers to Trade and Technical Standards on Toy Industry of Developing Country
- A Case Study on the USrsquos Recall on Chinese Toy Imports -
무역상 기술장벽협정과 기술표준이 개발도상국의 완구용품 산업에 미치는 영향
- 미국의 중국산 장난감 회수조치 사례를 중심으로 -
指導敎授 安 德 根
이 論文을 國際學碩士 學位論文으로 提出함
2014 年 2 月
서울大學校 國際大學院
國際學科 國際通商專攻
金 娟 秀
金娟秀의 碩士學位論文을 認准함
2014 年 2 月
委 員 長 李 永 燮 (인)
副 委 員 長 文 輝 昌 (인)
委 員 安 德 根 (인)
13 iv
THESIS ACCEPTANCE CERTIFICATE
The undersigned appointed by
The Graduate School of International Studies
Seoul National University
Have examined the thesis entitled
Impacts of Technical Barriers to Trade and Technical Standards on Toy Industry of Developing Country
A Case Study on the USrsquos Recall on Chinese Toy Imports -
Presented by Yeonsoo Kim
Candidate for the degree of Master of International Studies and hereby certify that the examined thesis is worthy of acceptance
Signature Committee Chair Rhee Yeongseop Signature Committee Member Moon Hwy-Chang Signature Committee Member Ahn Dukgeun
Date February 2014
13 v
Impacts of Technical Barriers to Trade and Technical Standards on Toy Industry of Developing Country
- A Case Study on the USrsquos Recall on Chinese Toy Imports -
ABSTRACT
As most of the industries are outsourcing their manufacturing process to
developing countries to form the global supply chain in the era of globalization
controversies due to different technology standards are being on the rise and
the case of USrsquos recall on Chinese toy imports is one of the examples Although
the reaction of the US was confined to temporary recall it seems possible that
similar disputes involving import restriction might develop into a legal dispute
case which will be judged by WTO panels In such case the main ruling would
be based on TBT Agreement This research paper treats the case study about
USrsquos toy recall case and the legitimacy of such measure under TBT Agreement
In addition several implications will be stated as well including discrepancy
between TBT Agreement and its application and standard harmonization issue
Key Words TBT Agreement WTO GATT toy recall toy industry
Student Number 2012-22086
13 vi
TABLE OF CONTENTS 13 13 ABSTRACT vii
TABLE OF CONTENTS viii
LIST OF TABLES AND FIGURES ix
LIST OF ABBREVIATIONS ix
I INTRODUCTION 1
II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 4
1 GATT ARTICLE I amp III 4 2 GATT ARTICLE XX(B) amp CHAPEAU OF ARTICLE XX 8 3 TBT UNDER THE WTO SYSTEM amp TBT ARTICLE II 10 4 OTHER RELATED TECHNICAL STANDARDS 20
III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 28 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS 28
11 Characteristics of toy industry 28 12 Global supply chain with China involved 31
2 MATTELrsquoS TOY RECALL 34 21 Event outline 37 22 Aftermath of toy recall and its damage degree to the toy industry 40 23 Reaction and regulation of the US government and background policy 44
3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT 49 31 Preliminary findings under GATT Agreement 49 32 Legal analysis why USrsquos toy recall is legally controversial under TBT Agreement 51
IV FURTHER DISCUSSION AND CONCLUSION 54
REFERENCES 59
국문 초록 63 13
13 vii
LIST OF FIGURES
Figure 1 Toy Recalls Over Time (1988-2007)
Figure 2 Number of Lead-Contained Toy Recall (1998-2008)
LIST OF TABLES
Table 1 Lead in Paint Regulations by Country
Table 2 Toy Recalls (1988-2007)
Table 3 Number of Lead-Contained Toy Recall Announcements (1988-2008)
LIST OF ABBREVIATIONS
AQSIQ State General Administration for Quality Supervision and
Inspection and Quarantine
CPSC Consumer Product Safety Commission
CNCA China Certification Accreditation Association
13 viii
CPSIA Consumer Product Safety Improvement Act
CDC Centers for Disease Control
GATT General Agreement on Tariffs and Trade
IEC International Electrotechnical Commission
ISO International Organization for Standardization
ITO International Trade Organization
ITU International Telecommunication Union
MFN Most Favored Nation
MII Ministry of Information Industry
MOFCOM Ministry of Commerce Peoplersquos Republic of China
SAC Standardization Administration of China
SEPA State Environmental Protection Administration
TBT Technical Barrier to Trade
US United States
USTR United States Trade Representative
WHO World Health Organization of the United Nations
WTO World Trade Organization
13 1
I INTRODUCTION
From 2007 to 2008 the recall of an estimated twenty million Chinese-
made toys by Mattel which was the second biggest recall so far in toy industry
have shocked many North American parents and generated severe reactions
from them who have little children in their home It was due to lead paint
coverage on toys which was processed during manufacturing process in local
factories in China The recalls have shaken the toy industry in the US and China
which led to a surge in testing and prompted more stringent testing rules
Particularly it was the occasion of which a certain multinational corporationrsquos
overseas investment and outsourcing of its manufacturing process happen to be
expanded to the scale of national trade dispute due to consumer product safety
issue Moreover the string of recalls of Chinese-made toys heightened trade
tensions between the US and China two continents where the economies and
the trade surpluses were exponential
In the past product failures were often attributed to local or functional
errors in product design the manufacturing process or inadequate labeling with
limited impact Today a single product safety problem can have significant
repercussions on a global scale1 Globalization of most industries has sparked
heightened awareness of the various risks and vulnerabilities that products are
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 1 Marucheck A S (1987) On product liability and quality control IIE Transactions 19 355ndash360
13 2
exposed to as they move along the global supply chain continuum from design
and sourcing to manufacture transportation distribution and final sale to the
consumer Supply networks are long and complex Many entities including
outsourcers and subcontractors located in emerging economies such as China
handle the product as it moves across geographical and national borders
thereby creating many physical and temporal threats that pose a risk to product
safety and security 2 Therefore the impact of standards and technical
regulations on trade is at the forefront of global policy discussions This is
particularly true in relation to challenges confronting developing nations as they
seek to increase production for export markets In regard to voluntary standards
developing nations face constraints in absorbing best-practice information on
standards and mobilizing resources necessary to adopt appropriate process and
production methods3
Independent of the reaction and measure that the US took in the actual
case which was only confined to Mattelrsquos recall on toys manufactured in
Chinese factory similar cases involving import restriction due to health issue
being developed into a legal dispute case within the WTO seems highly
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 2 Lee M A Flynn B B and Frohlich MT (2008) All supply chains donrsquot flow through understanding supply chain issues in product recalls Management and Organization Review 4 167ndash182 3 Keith E M John S W and Tsunehiro O (2000) Quantifying the Impact of Technical Barriers to Trade A Framework for Analysis Policy Research Working Paper Development Research Group The World Bank13 13
13 3
possible when one considers the tendency that many industries are expanding
their supply chain globally In such cases underlying legal agreements might be
TBT Agreement or GATT Agreement In fact there is a preliminary research
about this toy recall case which is analyzed in legal aspect on the basis of
GATT Agreement particularly Article XX(b) and the chapeau of Article XX
According to its findings USrsquos recall on Chinese toy imports can be justified
under aforementioned GATT Agreement provisions Yet pre research about the
legal analysis based on TBT Agreement hardly exists Also it is hard to find
preliminary researches done about the other extent researches on toy recalls and
consumer safety issues
The main objective of this paper is to analyze the suitability and
legitimacy of USrsquos toy recall in light of TBT Agreement In addition the status
of China as manufacturer in the global supply chain of toy industry will be
discussed further The paper is structured as follows Section II introduces some
applicable international rules and legal agreements for toy safety regulation
including TBT Agreement Article II1 and II2 those are originated from GATT
Article I III XX(b) and the chapeau of Article XX Subsequently the event
outline overall about the toy recall case will be reviewed in section III including
the industry analysis and the focus on Chinarsquos involvement in global supply
chain Then the legal analysis of the case outcome based on TBT Agreement
13 4
will be followed subsequently Section IV combines the analysis results from
the previous section and proposes several implications on the application of
TBT Agreement and issues about the vicious cycle created within the global
supply chain of toy industry
II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 1 GATT ARTICLE I amp III
11 History of GATT
After the World War II has ended in 1945 the international society and
its members recognized the necessity to reconstruct and revitalize broken
worldrsquos economy The outcome of such recognition and efforts came out two
years later twenty-three countries signed General Agreement on Tariffs and
Trade (GATT) which was a multilateral agreement regulating international
trade Actually It was negotiated during the United Nations Conference on
Trade and Employment and was the outcome of the failure of negotiating
governments to create the International Trade Organization (ITO)
Based on its preamble the objective of GATT was to reduce trade
barriers substantially between countries through the reduction of tariffs the
reduction of subsidies the elimination of import quotas and discriminatory
13 5
trade policies and preferences on a reciprocal and mutually advantageous basis
To achieve such a liberalized trading regime contracting parties to GATT
underwent eight extensive rounds of negotiations including Kennedy Round
Tokyo Round Uruguay Round Doha Round and etc where countries would
agree to specific reductions to the barriers to trade between nations Most of all
the Uruguay Round has noteworthy significance in among the history of GATT
it was not only the first set of multilateral trade negotiations in which
developing countries had played an active role but also the most substantial
trade liberalization agreement in agricultural products in the history of trade
negotiations4 Finally the contracting parties to the GATT decided to establish
the World Trade Organization (WTO) at this very round which concluded in
19945
12 GATT Article I
Article I of GATT specifies Most Favored Nation (MFN) Principle As
the paragraph 1 of this article states
ldquohellip any advantage favour privilege or immunity granted by any contracting party to any product originating in or destined for any other country shall be accorded
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 4 The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 5 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915
13 6
immediately and unconditionally to the like product originating in or destined for the territories of all other contracting partiesrdquo6
the MFN Principle extend the same privileges benefits or advantages to all
WTO members as long as the occasion is involving ldquolike productsrdquo from each
member nation Here ldquolikenessrdquo of imported product and domestic product
could be determined based on six criteria physical characteristics and uses of
the merchandise interchangeability channels of distribution common
manufacturing facilities production processes and employees customer and
producersrsquo perceptions and price7 Namely it precludes discrimination among
imported ldquolike productsrdquo requiring member-states to treat imported products of
a given nation no less favorably than similar products from other member-
states8 Such concept of ldquolike productsrdquo continuously appears throughout the
agreement including Article III which will be explained in the following
paragraph
13 GATT Article III
Article III of GATT stipulates National Treatment principle This
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 6 GATT Art I 7 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml13 8 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915
13 7
principle minimizes incidents of unfair trade discrimination by requiring
member-states to refrain from treating foreign products less favorably than
domestic products The purpose of the National Treatment principle is to
prohibit hidden protectionism and circumvent measures that create trade
barriers Therefore under such principle contracting parties must treat
imported and domestic products equally Especially as Article III2 states in the
text
ldquoThe products of the territory of any contracting party imported into the territory of any other contracting party shall not be subject directly or indirectly to internal taxes or other internal charges of any kind in excess of those applied directly or indirectly
to like domestic productsrdquo9
the National Treatment principle prohibits contracting parties from imposing
internal taxes or charges either directly or indirectly on imported products in
order to afford protection to domestic products Contracting parties substantiate
an Article III2 violation by failing to tax two directly competitive or
substitutable products similarly Finally Article III4 requires that contracting
parties may not provide less favorable treatment to imported products than to
domestic products through following sentences
ldquoThe products of the territory of any contracting party imported into the territory of any other contracting party shall be accorded treatment no less favourable than that
accorded to like products of national origin in respect of all laws regulations and
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 9 GATT Art III2
13 8
requirement affecting their internal sale offering for sale purchase transportation distribution or userdquo10
In other words Article III2 and III4 violations occur when a member-state
applies a tax or creates a measure that treats like imported products less
favorably than like domestic products
2 GATT ARTICLE XX(b) amp CHAPEAU OF ARTICLE XX
Article XX is the General Exception clause to GATT provision This
exceptional clause allows member-states of the WTO to use otherwise illegal
trade measures by invoking an enumerated exception for valid public policy
purposes A member-state can only invoke an Article XX exception after a
WTO Panel concludes that the measure or some part thereof violates a GATT
provision Thereafter the WTO Panel must determine whether the measure falls
within one of the Article XX exceptions Throughout the proceedings the
member- state invoking the Article XX exception carries the burden of proof11
21 GATT Article XX(b)
Among ten cases of exceptions Article XX(b) allow a member nations to
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 10 GATT Art III413 11 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915
13 9
adopt of enforce measures ldquonecessary to protect human animal or plant life or
healthrdquo12 through the use of measures those are inconsistent with GATT In this
phrase ldquonecessaryrdquo can be regarded as the main keyword when the panel
implements the analysis of a certain case under Article XX(b) the Panel must
determine that a trade measure is ldquonecessaryrdquo to achieve the objectives of that
member nationrsquos public health policy The necessity of such intrusive health
policy can be applied exclusively when the selected measure is the one and only
available measure and there are no less trade restrictive alternatives that would
be consistent with GATT in the occasion
22 Chapeau of GATT Article XX
Not only Article XX(b) but also the chapeau of GATT provides the
criteria that exceptional case must satisfy The chapeau presents as follows
ldquoSubject to the requirement that such measures are not applied in a manner which would constitute a means of arbitrary or unjustifiable discrimination between
countries where the same conditions prevail or a disguised restriction on international trade nothing in this Agreement shall be construed to prevent the adoption or
enforcement by any contracting party of measureshelliprdquo13
The purpose of this chapeau is to prevent discrimination and guard against
protectionist policies by prohibiting the application of arbitrarily or
unjustifiable discriminative measures between countries Therefore for a 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 12 GATT Art XX(b) 13 GATT Art XX
13 10
certain dispute case to be exceptional against GATT principles including MFN
and national treatment it must satisfy both Article XX(b) and the chapeau of
GATT These two preconditions ultimately become the basis of Technical
Barrier to Trade (TBT) Agreement under the WTO system
3 TBT UNDER WTO SYSTEM amp TBT ARTICLE II
31 Creation of the WTO
The international community created the WTO as a response to the
growing problems facing GATT as the world economy became more globalized
On January 1 1995 the international community established the WTO in order
to reduce trade barriers through multilateral negotiations With its creation the
WTO subsumed GATT and formed the first international trade organization In
this context the original GATT text (GATT 1947) is still in effect under the
WTO framework subject to the modifications of GATT 199414
Whilst GATT was a set of rules agreed upon by nations the WTO is an
institutional body The WTO expanded its scope from traded goods to include
trade within the service sector and intellectual property rights Although it was
designed to serve multilateral agreements during several rounds of GATT
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 14 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 91513
13 11
negotiations multilateral agreements created selective trading and caused
fragmentation among members WTO arrangements are generally a multilateral
agreement settlement mechanism of GATT15 As the purpose of the WTO is to
facilitate trade among nations through trade agreements as early as 1997 these
agreements governed over ninety percent of all international trade16
In terms of its organization mechanism the WTO consists of various
committees and councils that address novel trade issues and create stronger
international agreements Any WTO member may participate in any committee
or council However WTO members may not participate in the appellate body
dispute settlement panels or multilateral committees The WTO also provides
members with many benefits that facilitate the flow of international trade In
addition to providing an international trade framework the WTO provides its
members with a dispute resolution Panel to resolve disputes among member
states If a dispute arises among contracting parties they must first enter into
consultation After sixty days if the parties cannot agree then they may submit
their dispute to a WTO Panel for study Thereafter the Dispute Settlement Body
appoints a three- to five-member Panel of independent trade experts to review
the dispute The Panel evaluates the facts reviews GATT principles and 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 15 ldquoWhat is the WTOrdquo WTO official website Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm 16 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915
13 12
submits a report with its decision The decision binds the parties unless within
sixty days the Dispute Settlement Body unanimously decides to reject the
report or either party appeals the decision17
The WTO has a number of fundamental principles that every WTO
member must follow These principles include transparency MFN National
Treatment and reciprocity subsuming basic principles of GATT as well
Transparency requires that member-states publish their trade policies and
regulations and apply them equitably Reciprocity requires that parties in trade
agreements meet their respective trade obligations MFN principle and national
treatment are identical with those under GATT18
32 TBT under the WTO system
The provisions of the GATT 1947 contained only a general reference to
technical regulations and standards in Articles III XI and XX a GATT
working group set up to evaluate the impact of non-tariff barriers in
international trade concluded that technical barriers were the largest category
of non-tariff measures faced by exporters After years of negotiations at the end
of the Tokyo Round in 1979 thirty-two GATT Contracting Parties signed the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 17 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 18 Ibid
13 13
plurilateral Agreement on TBT The Standards Code as the Agreement was
called laid down the rules for preparation adoption and application of technical
regulations standards and conformity assessment procedures The new WTO
Agreement on Technical Barriers to Trade or TBT Agreement has
strengthened and clarified the provisions of the Tokyo Round Standards Code
The TBT Agreement negotiated during the Uruguay Round is an integral part
of the WTO Agreement19
Aforementioned GATT Article XX(b) and the chapeau of Article XX
may now explain the advent of the TBT Agreement under the WTO system
Just as GATT becomes an entity as the WTO and the WTO Agreement
succeeds the contents of GATT the TBT Agreement got developed based on
GATT Article XX(b) and the chapeau of Article XX as well Such
characteristics of TBT is based on the following evidence
ldquohellip Desiring to further the objectives of GATT 1994 hellip Desiring to ensure that technical regulations and standards including packaging marking and labeling
requirements and procedures for assessment of conformity with technical regulations and standards do not create unnecessary obstacles to international trade hellip
Recognizing that no country should be prevented from taking measures necessary to ensure the quality of its exports or for the protection of human animal or plant like or health of the environment or for the prevention of deceptive practices at the levels it
considers appropriate subject to the requirement that they are not applied in a manner which would constitute a means of arbitrary or unjustifiable discrimination between
countries where the same conditions prevail or a disguised restriction on international
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 19 Technical information on TBT Trade topics WTO official website Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm
13 14
trade and are otherwise in accordance with the provisions of this Agreement helliprdquo20
One of the WTO Panel Report which is about the lsquoEC - Asbestosrsquo case also
mentions about intertwined mechanism between TBT and GATT Article XX(b)
ldquoWe also note that the criteria on the preparation adoption or application of
technical regulations in Article 22 of the TBT Agreement are very similar to
those in Article XX of the GATT 1994 The preamble to the TBT Agreement in
fact repeats some of the wording of Article XX of the GATT In the Panelrsquos
view the TBT Agreement is a development of the GATTrdquo21
To give more detail about the relationship between the TBT Agreement
and GATT Agreement although the TBT Agreement according to its Preamble
in intended to ldquofurther the objectives of GATT 1994rdquo it does not contain any
explicit links to Article XX(b) or any equivalent exception clause Nevertheless
similar wording is found in Article II2 of TBT Unlike Article XX this
provision also mentions ldquohuman safetyrdquo and does not stipulate a closed list of
policies (ldquointer aliardquo) Therefore a wider variety of reasons (even moral ethic
and socio-economic considerations market transparency or consumer
preferences) could be ldquo legitimate objectivesrdquo22 Furthermore as in Article
XX(b) the term ldquonecessaryrdquo is contained in Article II2 of TBT as well 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 20 TBT The Preamble 21 WTO Panel Report lsquoEC mdash Asbestosrsquo (WTDS135R) para 855 22 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers
13 15
However this seems to contain an element of tautology the phrase ldquonot be
more trade-restrictiverdquo is reminiscent of the interpretation of ldquonecessaryrdquo in
Article XX(b) Yet the different balance of obligations in Article II2 TBT and
in Article XX suggests that ldquonecessaryrdquo need not have exactly the same
meaning in both provisions In lsquoEC ndash Asbestosrsquo case the Appellate Body stated
that ldquothe TBT Agreement imposes obligations on Members that seem to be
different from and additional to the obligations imposed on Members under
the GATT 1994rdquo Unlike Article XX where the burden rests on the defending
party to present a prima facie case that the measure is justified under Article
II2 TBT it is for the complaining party to make a prima facie case that the
measure creates an unnecessary barrier to trade23
There are three main concepts throughout the entire Agreement technical
regulations standards and conformity assessment procedures Technical
regulations and standards set out specific characteristics of a product such as its
size shape design functions and performance or the way it is labeled or
packaged before it is put on sale In certain cases the way a product is produced
can affect these characteristics and it may then prove more appropriate to draft
technical regulations and standards in terms of a products process and
production methods rather than its characteristics per se The TBT Agreement
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 23 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers13
13 16
makes allowance for both approaches in the way it defines technical regulations
and standards24 One another feature of these standards and regulations is that
they should not be imposed in a protectionistrsquos way In fact the TBT
Agreement accords to Members a high degree of flexibility in the preparation to
take into account the existence of legitimate divergences of taste income
geography and other factors between countries adoption and application of
their national technical regulations according to the abovementioned Preamble
However Members regulatory flexibility is limited by the requirement that
technical regulations ldquoare not prepared adopted or applied with a view to or
with the effect of creating unnecessary obstacles to traderdquo25 according to the
Article II2 Lastly conformity assessment procedures are technical procedures
mdash such as testing verification inspection and certification mdash which confirm
that products fulfill the requirements laid down in regulations and standards
Generally exporters bear the cost if any of these procedures Non-transparent
and discriminatory conformity assessment procedures can become effective
protectionist tools Costs for exporters usually include loss of economies of
scale which is the case that if a firm must adjust its production facilities to
comply with diverse technical requirements in individual markets production
costs per unit are likely to increase This imposes handicap particularly on small
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 24 TBT Annex I 25 TBT Art II2
13 17
and medium enterprises Information costs which include the costs of
evaluating the technical impact of foreign regulations translating and
disseminating product information and training of experts is also a part of
exporterrsquos burdens Conformity assessment costs confirming the compliance
with technical regulations through testing certification or inspection by
laboratories or certification bodies are usually at the companys expense as
well26
The TBT Agreement applies when a country applies aforementioned
technical regulations standards or procedures for assessing conformity with
these standards in such a way as to impose an unnecessary restriction on
international trade It is subject to review every three years to reflect the trend
The TBT Agreement covers a broad range of products including consumer
product such as toys for children which also implies that the largest number of
technical regulations and standards are adopted to aim at protecting human
safety or health27 In recent years the number of technical regulations and
standards adopted by countries has grown significantly Increased regulatory
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 26 Technical information on TBT Trade topics WTO official website Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm 27 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 2
13 18
policy can be seen as the result of higher standards of living worldwide which
have boosted consumers demand for safe and high-quality products28
The impact of the TBT on international trade is still being researched and
discussed which makes the issue ambiguous A study by Fontagneacute Mimouni
and Pasteels states that an insignificant or even positive impact of the TBT on
international trade of manufactured consumer products was observed29 On the
other hand researches on the WTO official website specifies that although it is
difficult to give a precise estimate of the impact on international trade of the
need to comply with different foreign technical regulations and standards it
certainly involves significant costs for producers and exporters that could be
huge burden to trade In general these costs arise from the translation of foreign
regulations hiring of technical experts to explain foreign regulations and
adjustment of production facilities to comply with the requirements In addition
there is the need to prove that the exported product meets the foreign
regulations The high costs involved may discourage manufacturers from trying
to sell abroad In the absence of international disciplines a risk exists that
technical regulations and standards could be adopted and applied solely to
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 28 Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html 29 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal
13 19
protect domestic industries30
33 TBT ARTICLE II
Article II of the TBT Agreement is the major part in terms of its
succession of GATT Article XX Especially Article II1 states
ldquoMembers shall ensure that in respect of technical regulations products imported from the territory of any Member shall be accorded treatment no less favourable than
that accorded to like products of national origin and to like products originating in any other countryrdquo
which stipulates that member states of the WTO must offer indiscriminative
treatment and environment to their trading partners within the WTO system
and between domestic goods and imported goods Moreover Article II2
presents
ldquoMembers shall ensure that technical regulations are not prepared adopted or applied with a view to or with the effect of creating unnecessary obstacles to
international trade For this purpose technical regulations shall not be more trade-restrictive than necessary to fulfil a legitimate objective taking account of the risks
non-fulfilment would create Such legitimate objectives are inter alia national security requirements the prevention of deceptive practices protection of human
health or safety animal or plant life or health or the environment In assessing such risks relevant elements of consideration are inter alia available scientific and
technical information related processing technology or intended end-uses of productsrdquo
Preceding article is composed of general obligation and specific obligation the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 30 Technical information on TBT Trade topics WTO official website Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm
13 20
part that states ldquoMembers shall ensure that technical regulations are not
prepared adopted or applied with a view to or with the effect of creating
unnecessary obstacles to international traderdquo is general obligation while the rest
represents specific obligation One can witness that such paragraph prohibits
trade-restrictive characteristic to fulfill a legitimate objective being consistent
with the purpose of the WTO Particularly following case study will be
analyzed based on these articles
4 OTHER RELATED TECHNICAL STANDARDS
41 Lead regulation
Lead in paint can be divided into soluble lead and insoluble lead soluble
lead is the lead likely to be available for absorption if a child mouths or
swallows31 Any exposure to both kinds of lead is potentially harmful for a
child as there is no known ldquosaferdquo level In May 2012 the US Centers for
Disease Control (CDC) announced it would change its policy on Childhood
Lead Poisoning to eliminate the terminology ldquolevel of concernrdquo that was
previously defined as a blood lead level of 10 ugdl and which had been widely
adopted by other health agencies This change acknowledges that all exposures
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 31 Brief Guide to Analytical Methods for Measuring Lead in Paint Inter-Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf
13 21
to lead are potentially harmful to a child and therefore public health policy
should focus on preventing exposures before they cause harm The CDC will
now recommend follow up for the most highly exposed children with elevated
blood lead levels above a reference value representing the top 25 of all
children in the US That level is currently 5 microgdl but this will be updated
every four years based on current surveillance testing data This is the first
substantive change in the agencyrsquos guidance on blood lead levels since 1991
While developed countries have implemented standards to regulate the use of
lead in paint much of the paint currently sold for residential use in most
countries contains high levels of lead A recent study examining lead
concentrations in the paint of 10 developing countries demonstrates that 68
of the new paints tested exceed the US standard of 90 ppm (effective August
2009) Published studies conducted in India China and other counties have had
similar findings32
Moreover most countries do not have regulatory limitations on lead
content in paint or only have voluntary standards in place In countries with
regulations the permissible lead levels are often inconsistent with a range of
excluded applications Standards between countries vary greatly and some
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 32 Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground
13 22
regulations reference soluble lead and others total lead (percent by weight)33
The lead level regulation in paint of the US and China is not an exception when
referring to the following table although both countries have same figure in
terms of the ppm the standard is slightly different since China measures the
soluble paint only while the US includes the total paint both soluble and
insoluble paint
Table 1 Lead in Paint Regulations by Country34
Such fact implies that regarding the lead level regulation China is less strict
then the US with 90 ppm maximum while the US requires less than 90 ppm
when considering the added amount of insoluble lead as well In fact acute
exposure to lead by chewing on a lead toy for example or repetitive exposure 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 33 Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground13 34 ibid 13
13 23
to lead by handling toys that contain it can lead to severe neurological
behavioral problems and damage brain cells especially in children35
42 Chinarsquos technical standard system and commitment to the WTO and TBT Agreement There are four levels of technical standards in China national trade
local and enterprise standards Under the Regulations for the Implementation of
the Standardization Law in formulating national standards the competent
standardization administration department under the State Council is
responsible for making plans organizing drafting examining and approving
numbering and issuing national standards If there are no national standards for
technical requirements that need to be standardized for certain trades
throughout the country trade standards may be formulated Trade standards
become null and void automatically after the corresponding national standards
enter into effect In the absence of national standards or trade standards local
standards may be formulated on safety and sanitation requirements for
industrial goods that need to be unified in the provinces autonomous regions
and municipalities directly under the Central Government Local standards
become null and void automatically after the corresponding national standards
or trade standards enter into effect In the absence of national standards trade 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 35 ldquo550000 More Chinese Toys Recalled for Leadrdquo The New York Times September 27 2007
13 24
standards or local standards for certain products the enterprises producing such
products may formulate their own standards as the basis for organizing
production Where there are already national trade or local standards
enterprises are encouraged to formulate and apply enterprise standards that are
stricter than the corresponding standards36
Furthermore China continues to be an active member of the WTO
Committee on Technical Barriers to Trade According to the authorities in the
period 1 January 2009 to end-October 2011 China made a total of 350
notifications to the Committee on Technical Barriers to Trade (including
revisions addenda supplements and corrigenda) Chinas notifications cover a
wide variety of products and concerns with particular emphasis on human
health and safety China has used the TBT Committee to raise concerns about
measures or proposed measures in its export markets on products ranging from
toys to herbal medicines In China the WTO enquiry point for technical
barriers to trade is the International Inspection and Quarantine Standards and
Technical Regulations Research Center under the State General Administration
for Quality Supervision and Inspection and Quarantine (AQSIQ) Also the
WTO Notification and Enquiry Center of Ministry of Commerce Peoplersquos
Republic of China (MOFCOM) is responsible for Chinas notifications to the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 36 Trade Policy Review (2012) World Trade Organization
13 25
WTO TBT Committee It has been notifying proposed technical regulations and
conformity assessment procedures to the TBT Committee so that interested
parties in WTO members are able to comment on them as required by the TBT
Agreement37
China is a member of the International Organization for Standardization
(ISO) the International Electrotechnical Commission (IEC) and the
International Telecommunication Union (ITU) the World Health Organization
of the United Nations (WHO) and Codex Alimentarius Commission as well as
several regional standards organizations such as the Pacific Area Standards
Congress Meanwhile the Standardization Administration of China (SAC) was
established in April 2001 It is the competent department authorized by the
State Council to implement administrative functions and to exercise unified
administration over the standardization work throughout the country Its main
responsibilities include taking part in drafting and amending laws and
regulations on national standardization drafting and implementing policies
concerning national standardization representing China in ISO IEC and other
international or regional standardization organizations and so on38
According to Chinarsquos Accession Protocol written by the WTO China
also has made commitments such as complying with obligations under TBT
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 37 Trade Policy Review (2012) World Trade Organization 38 ibid13
13 26
Agreement including the adoption and application of standards technical
regulations and the conformity assessment procedures (such as testing or
certification) to both imported and domestic goods and these procedures done
in a transparent manner China consented to speed up its process of reviewing
existing technical regulations standards and conformity assessment procedures
to determine their continuing relevance and consistency with international
standards and to harmonize with them as well Periodical reports on the status
of this review process and the number of standards and technical regulations
that have been nullified are one of Chinarsquos tangible commitments39
43 Concern of the US on Chinarsquos technical standards
Despite aforementioned changes National Trade Estimate Report of the
United States Trade Representative (USTR) states some problems and
limitations of Chinarsquos technical standard implementation Especially it still has
concerns about significant conformity assessment and testing-related issues in
China US exporters still continue to report that Chinarsquos regulatory
requirements are not enforced as strictly or uniformly against domestic
producers as compared to foreign producers In addition in some cases Chinarsquos
regulations provide only that products will be inspected or tested upon entry
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 39 Accession Protocol of The Peoplersquos Republic of China World Trade Organization
13 27
into Chinarsquos customs territory without any indication as to whether or how the
regulations will be applied to domestic producers However in 2007 as in prior
years almost all of the notified measures have emanated from AQSIQ SAC or
China Certification Accreditation Association (CNCA) and have rarely
included measures from other agencies that appear to require notification such
as the Ministry of Health the Ministry of Information Industry (MII) and the
State Environmental Protection Administration (SEPA) Four years ago in part
to address this problem China had reportedly formed a new inter-agency
committee with representatives from approximately 20 ministries and agencies
and chaired by AQSIQ to achieve better coordination on TBT matters but
progress has been inconsistent in this area As a result some of Chinarsquos TBT
measures continue to enter into force without having first been notified to the
TBT Committee and without foreign companies having had the opportunity to
comment on them or even being given a transition period during which to make
necessary adjustments In other cases some written comments submitted by
US and other foreign interested parties seemed to be wholly disregarded
Sometimes there was insufficient time for China to consider about these
issues40
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 40 National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative13
13 28
III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS
11 Characteristics of toy industry
Baby product manufacturing industry worldwide caters to around four
million babies on a yearly basis generating retail revenue of nearly seven
billion dollars Demand in this industry has grown due to a rising number of
babies to be catered to partly because people are starting families later Product
innovation and development has allowed retailers and manufactures to widen
the market using new technologies and advanced marketing approaches The
market encompasses different segments which can be divided into toys
feeding accessories wipes disposable diapers body care products and
soothers41
Especially toy industry is one of the worldrsquos oldest creative industries
For centuries toys have helped children to have fun and to transform to creator
masters emulators nurturers friends collectors story lovers and experience
seekers42 Toy industry also produces products which meet lsquocritical needs as
defined by Nagurney et al (2001) which specifies that toy products along with
other products are necessary to sustain and prolong human life and well-being
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 41 Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby-Productshtml 42 Del Vecchio G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA
13 29
Moreover consumer products such as toys while not necessary to sustain
human life have certainly contributed to the quality of life and improved living
standards enjoyed by much of the population43
However creative business such as toys is extremely volatile and seasonal
in nature Volatility in the toy industry is caused by variable and unpredictable
demands very short and specific selling-windows and short product-life-cycles
Therefore investors and practitioners know very well that the toy industry is far
from tranquil44 Along with its volatile characteristics the toy industry also has
incurred relatively higher costs on obsolete inventory lost sales and markdown
as compared to other industries45 Therefore to survive these industries face a
very unique challenge that is to provide the right toys at the right quantity at the
right stores during the very short selling-windows and to frequently provide
creative and yet price-competitive toys46 Also within toy industry increasingly
educated parents with higher levels of disposable incomes and growing
awareness regarding safety and health issues accompanies strong demands on
international safety standards according to the recent international trends Such 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 43 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 44 Johnson ME (2001a) Learning from toys Lessons in managing supply chain risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 45 Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 46 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management
13 30
elements of toy industry ultimately lead and motivate toy companies to focus
not only on sales and marketing but also on product quality control and
technology innovation Toy industry has globalized with much sourcing of
components and ingredients from low-cost global suppliers increased
outsourcing of production to foreign production facilities and transportation
and distribution within global markets Recent safety problems can be also
traced back to changes in global supply chain systems47 Also the industry
must continue increasing marketing budgets and intensify its safety standard to
combat bad publicity which can put a dent in product sales such as the blow to
the formula market caused by reports of lead in the paint used to color toys
Such scares damage consumer confidence and company credibility
necessitating strong publicity campaigning as a remedy Government
involvement in manufacturing practices is also likely to increase meaning that
companies will have to comply with standards set in place to help protect
consumers48
In terms of the major market of the toy industry the US the EU and
Asia-Pacific combine to represent over 80 percent of the overall market
Among them developed countries such as the US and EU are responsible for 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 47 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 48 Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby-Productshtml
13 31
capital and technology-intensive sector including design and marketing while
developing countries like China are in charge of labor-intensive process such
as manufacturing This implies that when it comes to product recall such
distinction between design and manufacturing is important particularly in the
context of the toy industry because toy companies such as Mattel perform the
design of toys whereas unnamed overseas manufacturers do manufacturing
Therefore when a certain company recalls its products the rationale for recall
must be clarified whether it is due to design flaw such as sharp edges or small
detachable parts or some manufacturing defects including excess lead in
surface paint or any other harmful chemicals contained in the toy 49
12 Global supply chain with China involved
It is important that management practices be improved to handle the
complexity of global supply chains Companies offshoring their manufacturing
to China (and similar countries) cannot simply rely on intermediaries and
agents in Hong Kong or Singapore to coordinate production and ensure quality
Such an approach was good enough in the initial stages of offshoring but
clearly falls short a decade after offshoring became a common business practice
The offshoring companies need to develop capabilities and systems to engage
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 49 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 32
more directly and closely with China and similar overseas manufacturing
locations Toy companies need to develop robust systems for quality control
and testing of the toys manufactured at their suppliersrsquo factories Unless
companies learn to manage these complexities it is difficult to ensure product
quality and safety50
When taking a closer look into the toy-manufacturing sector in China
Chinarsquos domestic manufacturers are mostly small and medium-sized firms
which may have to make costly technology upgrades before exports Although
many foreign brands have entered the growing Chinese market and established
their own factories and distribution networks they could not improve the
working environment of Chinese local manufacturers rather continuous
scandals caused by their recalls involving made-in-China products resulted in
stiffer working environment safety concern and manufacturing standards To
be worse additional tests and certificates required of businesses drove up costs
while the frequent production line adjustments lowers efficiency of
manufacturing process According to the New York Times interview director
for toy making company explained their sufferings that When orders from
Germany were cancelled Lin had to adjust the program of machines that were
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 50 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 33
producing German orders to meet US requirements as the safety criteria
differed for both nations51
Not only external factors but also internal factors within China are
prevalent which contribute to the poor safety of Chinese imported toys Berman
and Swani assert that five factors among others mainly cause such tendency
cost pressures and quality fade multiple levels of outsourcing often involving
small local producers the existence of a large number of counterfeit goods
made in China Chinese cleverness at evading detection for safety-related
infractions and poor product safety surveillance by the Chinese and US
government These elements coalesce to create an environment where there is a
need to cut corners to meet suppliersrsquo price expectations where unsafe
alternatives are readily available and where the chance of detection of unsafe
goods is very low52
Just as mentioned in the previous section toy industry is facing the era of
global supply chain by much sourcing of components and ingredients from low-
cost global suppliers increased outsourcing of production to foreign production
facilities and transportation and distribution within global markets In this
context many toy recalls that occurred around 2007 and 2008 could be traced
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 51 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007 52 Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48
13 34
back to changes in global supply chain systems53 In the model of offshore
production manufacturers can prevent defects with careful production It is also
known that the toy companies can prevent most of these types of defects with
efficient quality control and inspection mechanisms54
2 MATTELrsquoS TOY RECALL
Abovementioned global supply chain and Chinarsquos involvement in the toy
industry as a major manufacturer has provoked numerous controversies among
Western customers including Mattelrsquos huge toy recalls These issues had even
more crucial impacts on Chinese local manufacturing sectors since they were
the biggest toy makers in international toy market and certainly toy is enjoyed
by much of the population worldwide just as other consumer products possess
enormous pool of consumers On top of that safety problem of the toy covered
with leaded paint as such also have led some young consumers to physical and
mental health problems or even death
Chinese toy recalls involved the Consumer Product Safety Commission
(CPSC) in the US In the historical perspective the earliest instance of toy
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 53 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 54 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13
13 35
recalls from the records of the CPSC was in 1974 when toy chests were recalled
following the death of a child Recalling toys and other products in large
numbers in an infrequent but not an unprecedented event Since 1974 over 680
toy products have been recalled Of these 550 recalls were made in the last 20
years Each year toys were recalled on an average of 28 occasions The number
of recalls remained roughly stable until 2006 but appears to have been on the
rise since then In 2007 CPSC had recalled 56 recalls which would be the
highest number of recalls in the history of the toy industry In other words
there has been a definite increase in the number of recalls in 2007 as Table 2
and Figure 1 display
13 36
Table 2 Toy Recalls (1988-2007)55
Figure 1 Toy Recalls Over Time (1988-2007)56
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 55 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13 56 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209
13 37
The number of recalls involving Chinese-made toys also appears to be on the
rise over the last few years Toy companies started moving the production of
toys in China in the early 1990s This trend has continued and accelerated in
recent years Recalls involving Chinese-made toys was hovering around 50 of
the total until 2002 so recalls did not increase for well over a decade after
manufacturing moved to China However since 2003 this figure had hovered
around 80 and reached 95 this year which is a dramatic rise57 In this
regard real cases regarding the US and EUrsquos recall against toys manufactured
in China will be the main focus hereafter incident outline the point at issue
comparison between the USrsquos response against the issue and that of EU and
legal analysis based on TBT Agreement under WTO system will be the
following contents
21 Event outline
The recall was because of the lead paint coverage which was processed
in Chinese factories Lead was banned in paint on toys and other childrenrsquos
products in the United States in the 1970s but the problem has arisen again as
more toys are imported from China Of roughly 39 lead-related recalls in a
certain year 38 were of Chinese-made goods according to the CPSC In fact
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 57 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45
13 38
about fifty percent of Mattelrsquos revenue comes from toys made in eleven
factories it owns and operates That is a high share for the toy industry But the
other half comes from toys that it outsources to up to fifty manufacturers in
China Those toys tend to be short-term products that feature characters from
movies and television shows rather than Barbie dolls or other Mattel brands58
In early July in 2007 one of the European retailers that sell Mattel toys
discovered the lead on some products On July 6 Mattel stopped operations at
the factory that produced the toys and initiated an investigation and then on
July 18 Mattel took a reporter for The New York Times on a tour of a factory
in Guanyao China and of Mattelrsquos toy safety lab in Shenzhen to show its
sophisticated testing and inspection facilities including equipment that could
detect lead paint on incoming products or supplies At that time Mattel
executives say it was unclear whether Mattel was facing a widespread lead
paint problem or if the European case was an anomaly When the companyrsquos
executives received conclusive data that persuaded them to recall the eighty-
three products the company contacted retailers who stocked the toys
Originally Mattel requires the factories it contracts with to use paint and other
materials provided by certified suppliers Mattel executives said they did not
know if the contract manufacturer substituted paint from a noncertified supplier
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 58 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 39
or if a certified supplier caused the problem59 Later it was found that even
though the company had developed a certification program and rigorous testing
rules to make sure that its Chinese contractors adhered to standards for the
allowable levels of lead in paint yet some subcontractors were careless while
others intentionally violated the rules by substituting paint from a noncertified
supplier who provided the lead paint60
The string of lead paint cases has drawn the most attention from toy
product related association and consumer watchdogs In light of the recalls
Nickelodeon - which owns the characters Dora the Explorer and Diego - has
decided to introduce a third-party monitor to check up on all of the companies
that make toys under its brands including Mattel61 Combined with the recent
scares in the United States of Chinese-made pet food and globally of Chinese-
made pharmaceuticals and toothpaste the string of toy recalls is inspiring new
demands for stepped-up enforcement of safety by United States regulators and
importers as well as by the government and industry in China This summer
the Toy Industry Association has been working with the federal Consumer
Product Safety Commission on new regulations to require more stringent safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 59 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007 60 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 61 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 40
checks The Toy Industry Association urges its members to routinely test
products it is importing to make sure they comply with federal safety standards
which prohibit for example surface paint that contains lead in toys or items
that could cause a choking hazard62 Meanwhile Mattel agreed to pay $23
million to the CPSC for violating a federal lead paint ban and marketing
importing and selling non-compliant toys in civil penalties The CPSC said the
fine against the No 1 toymaker and its Fisher-Price pre-school division was the
highest ever for the agencys regulated product violations and the third largest
in its history63
22 Aftermath of toy recall and its damage degree to the toy industry
Such an unprecedented toy recall of the US against China was also
proven through numbers and figures As Table 2 and Figure 2 display the
number of both Chinese toy recall and lead-contained toy recall tend to increase
as years pass by especially from the year 2000 To make these table and figure
Laplume and Bapuji complied a database of toy recalls based on the recall
notices posted on the website of the US CPSC They presented the data on toy
recalls in Table 2 with special attention given to those involving toys made in
China and those recalled for excessive lead Authors also presented the data
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 62 ldquoAs More Toys Are Recalled Trail Ends in Chinardquo The New York Times June 19 2007 63 Mattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 2009
13 41
pictorially in Figure 2 to allow a visual interpretation of trends and
developments64
Table 2 Number of Lead-Contained Toy Recall Announcements (1988-2008)65
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 64 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports13 65 Ibid
13 42
Figure 2 Number of Lead-Contained Toy Recall (1998-2008)66
Apparently the reason why Chinese factory used lead-contained paint was due
to cheaper price Multinational Corporation such as Mattel kept on requiring
low cost and price to their suppliers while suppliers including Chinese
manufacturers were facing serious difficulties regarding the fact that their
export prices were rising due to continuous appreciation of the Yuan and
escalating labor cost Consequently for Chinese factory owners who are often
under intense pressure to lower production costs tend to cut corners in making
products and regularly use cheap and illegal substitutes such as leaded paint to
their toys to survive as Mattelrsquos suppliers Namely Chinese local manufacturers
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 66 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports
13 43
got pressure not only from Western companiesrsquo appetite for cheaper toys but
also from the fierce local competition to satisfy such appetite Furthermore
numerous toy recalls from the US worsen the situation repeated scandals
involving Chinese products resulted in stringent environmental safety and
manufacturing standards Additional tests and certificates required of
businesses drove up costs even more67 Long supply chain involving multiple
contractors and subcontractors which are common in China were also
nominated as the major contributor Every link in the chain was susceptible to
fraud or contaminated goods Such uncertainty usually contributes to supply
chain breakdown since the larger the chain the more people get involved and
the greater the difficulty in controlling the quality of the product68
Aftermath of toy recall also included remarkable changes after the US
Congress passed the new federal childrenrsquos product laws in August 2008
setting higher standards for toy safety product line adjustments must be done
more frequently and comprehensively to satisfy requirements and standards of
Mattel and policies of US Congress Changes like these affect the factorys
working efficiency and increases costs For instance it takes about a weeks
time to make the machines adapt to new procedures and also involves huge
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 67 ldquoSmall World After All for Toy-making Hubrdquo China Daily December 23 2008 68 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007
13 44
expenditure on purchase of substitute materials when required69 The nightmare
had continued after regulators in Beijing revoked the export licenses of two toy
manufacturers one of the heads of those Chinese company that made toys for
Mattel for fifteen years and was behind the recall this month of about a million
Mattel toys committed suicide in a company warehouse in southern China The
death was the latest development in a year filled with prominent recalls and
product safety scandals involving goods made in China According to the
briefing of Chinese government one of the paint suppliers for Chinese
manufacturer had shipped the company a fake lead-free paint pigment that
could be used in producing paint70
23 Reaction and regulation of the US government and background policy
In the US responsibility for the safety of consumer products with the
exception of food pharmaceuticals and automobiles falls within the
jurisdiction of the US CPSC which regulates the sale and manufacture of more
than 15000 different consumer product The CPSC collects information about
product safety issues from sources such as hospitals doctors newspaper reports
industry reports consumer complaints investigations conducted by its staff and
reports from companies When a company becomes aware of hazards
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 69 ldquoTrouble in Chinarsquos Toy Industryrdquo China Daily December 22 2008 70 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007
13 45
associated with the products it sold it is required by law to inform the CPSC
immediately within 24 hours Based on the information it received the CPSC
works in coordination with the companies involved to recall the hazardous
products from the market The recall notices are publicly available on the
CPSCrsquos website The CPSCrsquos recall notices contain information about the
product being recalled the company recalling the product where the product
was recalled the hazard associated with the usage of the recalled product sale
details such as the number of units sold sales locations sale period and sale
price the procedure to return the product and the remedy offered by the
company71
Authority for the CPSC is provided in the 2008 Consumer Product Safety
Improvement Act (CPSIA) passed by the US Congress which gave makers and
sellers of childrens products such as toys clothing and books have until
February 10 2009 to comply with stricter standards for permissible lead
phthalate content limits and other mandatory safety requirements72 Following
considerable pushback from toymakers who said the deadline was unrealistic
and also applied to products that had already been shipped the CPSC agreed to
delay the deadline for the new testing and certification requirements by a year
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 71 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209 72 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384
13 46
to Feb 10 201073 Apparently this act is the result of a spike of 473 consumer
products recalled in 2007 in what is referred to as the ldquoYear of the Recallrdquo74 It
became effective Aug 14 2009 in the US and imposes tough standards for lead
and chemicals called phthalates in products intended for children age 12 and
under It requires that all childrenrsquos products comply with all applicable
childrenrsquos product safety rules are tested for compliance by a CPSC-accepted
laboratory have a written Childrenrsquos Product Certificate issued by the
manufacturer or importer that provides evidence of the productrsquos compliance
and have permanent tracking information affixed to the product and its
packaging75 In fact the law increased the budget of CPSC imposed new
testing and documentation requirements and set new acceptable levels of
several substances It imposed new requirements on manufacturers of toys and
other consumer products for children The Act also increased fines and
specified jail time for some violations The law became to have more wide-
sweeping nature comparing to a previous bill the Lead-Free Toys Act This
earlier bill was incorporated into this act which was apparently prompted by
various scandals over high lead content in toys in 2007
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 73 ldquoMattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 200913 74 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 75 The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws--StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act
13 47
The Act contained three main standards including exposure levels of lead
phthalate and mandatory testing Especially regarding the exposure level of
lead the legislation reduced the limit of lead allowed in surface coatings or
paint to 90 ppm from then-current limit of 600 ppm effective on 14 August
2009 The legislation reduces the amount of total lead content in childrens
product substrates to 600 ppm by 10 February 2009 300 ppm by 14 August
2009 and 100 ppm by 14 August 2011 On the other hand the legislation
required for mandatory testing that every manufacturer of a product subject to a
consumer product safety rule will provide a General Conformity Certificate to
certify based on unit testing or a reasonable testing program that the product
complies with all safety rules76 These certificates must accompany the product
through the distribution chain through the retailer They must be available to the
CPSC during any inspection The third party testing requirement for lead
content was originally set by the CPSIA at 600 ppm but dropped to 300 ppm in
August 2009 However these lead content testing requirements were stayed by
the CPSC in January 2009 until February 10 2010 In December 2009 this stay
of enforcement was further extended until February 10 2011 In both cases the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 76 Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf
13 48
CPSC cited a need to implement further rulemaking and to give manufacturers
more time to comply77
US regulators also announced plans to set up a Beijing office to help
ensure Chinese exports are safe for Americans following a slew of recalls
involving childrenrsquos toys Particularly the US CSPC sought to establish a
permanent presence overseas for the first time to better cooperate with Chinese
regulators and companies so the countryrsquos products are up to US standards It
also planned to have commission staff working in the embassy in Beijing to
work with manufacturers and Chinese regulators One major task of Beijing
office was to educate Chinese manufacturers about the new requirements under
the CPSIA Considering some mutual economic interests between the US and
China Chinese manufacturers are expected to comply with this law since the
large retailers in the US require them to meet such standard78
Amid growing concerns over the safety of Chinese products the US
launched negotiations towards a common safety standard for toys on November
17 in Brussels with the EU as well The talks were formally opened during a
trilateral high-level meeting between EU Consumer Affairs Commissioner
Meglena Kuneva the US Chairman of the Consumer Product Safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 77 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review 78 ldquoUS seeks China office to ensure export safetyrdquo China Daily July 31 2009
13 49
Commission Nancy Nord and the Chinese Vice-Minister of AQSIQ Wei
Chuanzhong The three sides have decided to bring their joint efforts to a new
level by aligning their standards Toys will be the first targets since around 75
percent of toys sold around the world are made in China Common standards
and policy consistence are very crucial for Chinese manufacturers to do their
business in a fair and transparent arena points out Liang Mei deputy chairman
of China Toy Association Another comment was added that the companys
strong focus on research and development would help it to overcome the new
technological barriers and avoid safety disputes79 A certain kind of special
team that is engaged in investigating and studying technology standards of
various nations and international trends and managing onersquos own safety
standards higher than the general or keep it ahead of the criteria of the exporting
marketplaces were also suggested as solution by industry experts80
3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT
31 Preliminary findings under GATT Agreement
A preliminary research about the legitimacy of USrsquos recall on Chinese
toys under GATT Agreement insists that by placing a temporary ban on
Chinese toy products the United States would violate Article III which is
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 79 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007 80 ldquoTrouble in Toy Industryrdquo China Daily December 22 2008
13 50
National Treatment Despite violating GATT Article III4 the author insists
that a Panel would likely find the temporary ban on Chinese toy products valid
under Article XX(b) based on following rationales most of all the temporary
ban on Chinese toys is within the policies designated to protect the human life
and health of American children Just as the Panel in lsquoThailand ndash Cigarettersquo
case has recognized the negative human health effects of smoking a Panel
would likely conclude that the use of lead in childrenrsquos toys creates a negative
health effect It would likely then find that the United States sufficiently sets
forth a prima facie case for an Article XX(b) exception81 Moreover the author
writes no alternative measure could adequately diminish the high risk of lead
contamination of Chinese toys and therefore hold the strict measure valid
Authorrsquos opinion that the temporary ban on Chinese toy does not arbitrarily or
unjustifiably discriminate against Chinese toy imports also leads to justification
of US toy recall The logic behind is that the ban targets Chinese toy imports
because previous US measures failed to curtail the significant volume of
contaminated Chinese toys entering the US markets Since there are no
ulterior ldquoprotectionist objectivesrdquo the measure is not a ldquodisguised restrictionrdquo
under Article XXrsquos chapeau Therefore the author argues that since the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8113 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213
13 51
temporary ban satisfies all the requirements of Article XX(b) a Panel would
likely rule that it does not violate GATT principles82
32 Legal analysis why USrsquos toy recall is legally controversial under TBT Agreement When based on TBT Agreement one of the articles related to the USrsquos
recall on Chinese toy imports include Article II1 which states ldquoimported
product shall be accorded treatment no less favourable than that accorded to
domestic like productsrdquo representing MFN principle and NT 83 The other one
is Article II2 that regulates member statesrsquo measures not to be trade-restrictive
by stipulating that ldquotechnical regulations shall not be more trade-restrictive than
necessary to fulfill a legitimate objective taking account of the risks non-
fulfilment would createrdquo84
First of all Article II1 of TBT Agreement is highly likely to be violated
because it would treat Chinese toy imports less favorably than US domestic
toys To put in more detail since the essential factor that needs to be considered
is ldquolikenessrdquo between exports and imports determining whether US toys and
Chinese toys are like products under the meaning of Article II1 must be the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8213 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 83 TBT Art II1 84 TBT Art II2
13 52
prior analysis to reach such likely conclusion Just as Uche wrote in the legal
analysis under GATT Agreement Chinese toy imports are like products with
respect to US toys under the definition promulgated by GATT Article III4
because the ban would affect the ldquointernal sale offering for sale purchase
transportation distribution or userdquo of the Chinese toys85 According to Uche
ldquoin determining whether imported and domestic products are like products not
only the properties nature and quality of the product but also the end use of the
product must be consideredrdquo86 In fact Chinese toys and American toys share
similar nature which is to entertain children and manufacturers do not affect
such nature whether they are Americans or Chinese Also since manufacturing
factories in China are managed and controlled by Mattel with its same
operation policy the quality of Chinese-made toys and American-made toys
within Mattelrsquos manufacturing chain seems to be quite identical as well On top
of that regardless of their manufacturers toys generally have the same end-
users children When compared to customers in other age groups they seem to
share relatively similar tastes and consumer habits
On the other hand USrsquos recall on its Chinese imports can be analyzed
consistent with Article II2 of TBT Agreement According to the Panel Report
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 85 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 8613 Ibid13
13 53
of lsquoUS ndash Tunarsquo case the analysis of Article II2 of the TBT Agreement may be
conducted in two steps first to determine whether a certain action is taken to
fulfill a legitimate objective which include ldquoprotection of human health or
safetyrdquo and second if that is the case to determine whether that measure is
less trade-restrictive than necessary to fulfill such objective taking account of
the risks non-fulfillment would create87 Based on such criteria USrsquos recall was
due to protect American children from the exposure to the lead paint which can
be interpreted as the ldquolegitimate objectiverdquo On top of that the measure done by
the US can be regarded as less trade-restrictive than necessary to fulfill such
objective with the consideration about risks non-fulfillment would create since
the measure was merely a temporary recall on Mattelrsquos defects rather than
unilateral and arbitrary import restriction against the entire Chinese imports to
the US Also such measure may be originated from the risk-assessment of the
case when the legitimate objective protection of human health or safety has
failed to be fulfilled which might trigger serious physical and mental problems
to American children Therefore it can be concluded that USrsquos toy recall is not
inconsistent with TBT Article II2 when considering aforementioned facts
However although Article II2 is satisfied the recall measure taken by the US
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8713 WTO Panel Report lsquoUS mdash Tunarsquo (WTDS381R)
13
13 54
is still questionable because Article II1 and II2 of TBT Agreement are
obligations of WTO member nations which implies that both articles must be
satisfied to acquire legitimacy unlike the preliminary analysis based on GATT
Agreement Thus when the case similar to this occasion is brought to the
international court under the WTO there would be high probability that the
respondentrsquos recall measure might trigger legal controversy under the TBT
Agreement
IV FURTHER DISCUSSION AND CONCLUSION
This paper overall has implemented the case study of which the US has
recalled on Chinese toy imports concerning the lead paint and has analyzed the
suitability and legitimacy of such measure in light of TBT Agreement Prior to
the case study some applicable international rules were introduced GATT
Article I III XX(b) and the chapeau of Article XX which are MFN Principle
NT and General Exceptions to GATT provision respectively formulated the
basis of TBT Agreement In terms of TBT Agreement Article II1 and II2
were the main provision those are applicable to this specific case
Following such applicable international agreements toy industry trend
and the event outline of USrsquos recall on Chinese toy imports were displayed
Along with its volatile and seasonal characteristics the toy industry usually
13 55
incurs relatively higher costs on obsolete inventory lost sales and markdown
Also it is important strategy to survive that providing creative yet price-
competitive toys at the right quantity at the right stores during the very short
selling-windows At this point toy recall case done by the US on Chinese
imports in 2007 was one of the empirical evidence that shows aforementioned
drawback that toy industry and China as manufacturer is suffering from
Particularly this case of Mattelrsquos toy recall against Chinese toy products had
noteworthy significance as the occasion of which a certain multinational
corporationrsquos manufacture outsourcing got expanded to the scale of national
trade dispute concerning consumer product safety issue
Applying abovementioned articles from the TBT Agreement as an
analysis framework some legal controversies were presented regarding the US
toy recall case in the following section As the preliminary finding proved
based on GATT Agreement the recall measure itself violates MFN principle
and NT Nonetheless unlike GATT Agreement which contains exception
clause that justifies such violation TBT does not include any kind of
justification mechanism Therefore although the recall measure done by the US
satisfies Article II2 violation of Article II1 of TBT may cause legal
controversy when the similar case is brought to WTO
On the basis of such occasion and its legal issues several important
13 56
implications in the practical aspect can be drawn for the further discussion It
seems that although China is already well aware of the necessity to adopt and
apply international standards and to make their domestic ones harmonizing with
international norms through remarkable efforts as shown in some international
trade reports China is rather suffering from the disjunction between
continuously improving international standards and Chinarsquos lack of strict and
uniform enforcement of standards This may imply that efforts to make
international agreement and its application consistent must be done by both
international organization and local governments for effective connection
between the public and private sector Particularly the WTO should not stop at
establishing provisions but focus more on implementation with consideration
on each member nationrsquos industry environment and condition especially
regarding those of developing countries Consequently not only technical
standards and certificate management but also education and training program
for the industry fields ought to be provided in the scale of international
organizations
The Chinese government and industry groups also need to address this by
ensuring that Chinese exporters adhere to the standards of the importing
country Companies must invest time and effort in developing not only
standards and principles of safety for their suppliers but must also invest in
13 57
education and training to build the skills and abilities within the supplier
network to assure product safety88 At the same time the governments of
importing countries need to encourage Chinese authorities to develop global
standards on consumables then legislate and monitor them The difference in
standards across the world is clearly an issue These differences need to be
addressed with high priority so that consumers can benefit from globalization of
manufacturing and consumption The issue of global standards is contentious
because different countries have different trajectories of development The
standards of developing countries may not be acceptable to a developed country
On the other hand developing countries will some- times argue that they cannot
adopt the standards of the developed world because of the high costs associated
with these standards Nevertheless exports from developing countries should
adhere to the standards of the export markets Accordingly all those involved
in the global supply chain such as suppliers manufacturers and marketers need
to develop systems to ensure the standards are applied89
This issue with toy recalls takes on another dimension of concern in more
local level which is the cost issue caused by the vicious cycle in global supply
chain of toy industry Despite the awareness of Chinese manufacturers 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8813 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-72013 89 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 58
regarding international technical standards it may be hard for them to ignore
cheaper leaded-paint when squeezed between harsh demands on lower cost
from the US importers and domestic problems such as increasing labor cost and
RMB appreciation At this point the vicious cycle can be formed in toy
industryrsquos global supply chain in spite of the information and knowledge about
the current international standards local manufacturers use cheaper leaded paint
for lower cost Detecting excessive lead level from the paint demands on
technical standard becomes harsher within importing countries As a result
such higher standards require more cost for locals to be satisfied which
ultimately completes the vicious cycle Consequently it seems that further
discussion and researches about constructive measures including policy
changes may be essential and important to resolve such crisis more
fundamentally
13 59
REFERENCES
Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 Del V G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45 Jiacheng Z and Lu Hongjie (2013) Analyzing China Harmonization of Technical Barriers to Trade in the EU and US Markets The Twelfth Wuhan International Conference on E-Business ndash Emerging Operations amp Services Management Track Johnson M E (2001a) Learning from toys Lessons in managing supply chain
13 60
risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 Keith13 E13 M13 John13 S13 W13 and13 Tsunehiro13 O13 (2000)13 Quantifying13 the13 Impact13 of13 13 13 13 13 13 13 Technical13 Barriers13 to13 Trade13 A13 Framework13 for13 Analysis13 Policy13 Research13 13 13 13 13 13 13 Working13 Paper13 Development13 Research13 Group13 The13 World13 Bank Lee M A Flynn B B and Frohlich M T (2008) All supply chains donrsquot flow through understanding supply chain issues in product recalls Management and Organization Review 4 167ndash182 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal Marucheck A S (1987) On product liability and quality control IIE Transactions 19 355ndash360 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review Paul W B and Hari B (2008) Toy Recalls and China Emotion vs Evidence Management and Organization Review 42 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Reports and Reviews (Online documents included) Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby- Productshtml
13 61
Brief Guide to Analytical Methods for Measuring Lead in Paint Inter- Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground Report on Technical Barriers to Trade (2013) United States Trade Representative Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf The Impact of the TBT and SPS Agreements on Food Labeling and Safety Regulations httpcspinetorgreportscodexwtospsbthtm The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws-- StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml
13 62
GATTWTO Documents The Technical Barriers to Trade Agreement The General Agreement on Tariffs and Trade 1994 WTO Accession Protocol of The Peoplersquos Republic of China WTO Concerns on Indiarsquos Import Restriction on Chinese Toys WTO Technical information on TBT Trade topics Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm WTO Trade Policy Review (2012) WTO ldquoWhat is the WTOrdquo Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm WTO European Communities ndash Measures Affecting Asbestos and Asbestos- Containing Products WTDS135R
13 63
국문 초록
세계경제에 있어서 각 국가 경제의 연계성이 심화됨에 따라 많은
제조업들의 생산 라인과 공급 사슬 역시 세계화 되면서 주로 디자인이나
브랜드 관리를 담당하는 선진국과 생산과 제조를 담당하는 개발도상국
간의 기술 표준 차이에서 오는 문제점들이 발견되고 있다
세계무역기구(WTO) 체제하에서 무역에 관련된 기술표준들은 무역상
기술장벽 조항(TBT)에 따라 관리되어지나 WTO의 회원국들의 논의 하에
알맞은 조항을 명시하는 것과 조항의 효용성 또는 실제 각국의
기술표준들과 조항의 합치성은 별개의 문제인 것이 사실이다
본 논문은 미국 Mattel 사의 중국산 장난감 회수조치가 WTO
체제하에서 어떠한 법적 의미를 지니는지 살펴보았다 사건 당시 실제로
중국이 미국을 상대로 WTO에 제소하지는 않았지만 오늘날 대두되는
TBT의 중요성과 점점 더 심화되어가는 제조산업의 세계화 현상을
보았을 때 향후 비슷한 사건들이 발생할 가능성이 높기 때문에 이러한
분석은 유의미할 수 있으며 추후 시사하는 바 역시 클 것으로 예상된다
따라서 본 연구에서는 미국의 중국산 장난감 회수조치의 통상법적
사례분석을 통해 TBT가 기술표준문제에서 지니는 법적 의미를
분석하였다
키워드 세계무역기구 무역상 기술장벽협정 기술표준 Mattel사
장난감 회수조치 중국산 장난감
학번 2012-22086
ltstartpagegt10I INTRODUCTION 1II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 4 1 GATT ARTICLE I amp III 4 2 GATT ARTICLE XX(B) amp CHAPEAU OF ARTICLE XX 8 3 TBT UNDER THE WTO SYSTEM amp TBT ARTICLE II 10 4 OTHER RELATED TECHNICAL STANDARDS 20III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 28 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS 28 11 Characteristics of toy industry 28 12 Global supply chain with China involved 31 2 MATTELiexclmacrS TOY RECALL 34 21 Event outline 37 22 Aftermath of toy recall and its damage degree to the toy industry 40 23 Reaction and regulation of the US government and background policy 44 3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT 49 31 Preliminary findings under GATT Agreement 49 32 Legal analysis why USiexclmacrs toy recall is legally controversial under TBT Agreement 51IV FURTHER DISCUSSION AND CONCLUSION 54REFERENCES 59plusmnsup1sup1reg AtildeEcircmiddotIuml 63ltbodygt
13 iii
Impacts of Technical Barriers to Trade and Technical Standards on Toy Industry of Developing Country
- A Case Study on the USrsquos Recall on Chinese Toy Imports -
무역상 기술장벽협정과 기술표준이 개발도상국의 완구용품 산업에 미치는 영향
- 미국의 중국산 장난감 회수조치 사례를 중심으로 -
指導敎授 安 德 根
이 論文을 國際學碩士 學位論文으로 提出함
2014 年 2 月
서울大學校 國際大學院
國際學科 國際通商專攻
金 娟 秀
金娟秀의 碩士學位論文을 認准함
2014 年 2 月
委 員 長 李 永 燮 (인)
副 委 員 長 文 輝 昌 (인)
委 員 安 德 根 (인)
13 iv
THESIS ACCEPTANCE CERTIFICATE
The undersigned appointed by
The Graduate School of International Studies
Seoul National University
Have examined the thesis entitled
Impacts of Technical Barriers to Trade and Technical Standards on Toy Industry of Developing Country
A Case Study on the USrsquos Recall on Chinese Toy Imports -
Presented by Yeonsoo Kim
Candidate for the degree of Master of International Studies and hereby certify that the examined thesis is worthy of acceptance
Signature Committee Chair Rhee Yeongseop Signature Committee Member Moon Hwy-Chang Signature Committee Member Ahn Dukgeun
Date February 2014
13 v
Impacts of Technical Barriers to Trade and Technical Standards on Toy Industry of Developing Country
- A Case Study on the USrsquos Recall on Chinese Toy Imports -
ABSTRACT
As most of the industries are outsourcing their manufacturing process to
developing countries to form the global supply chain in the era of globalization
controversies due to different technology standards are being on the rise and
the case of USrsquos recall on Chinese toy imports is one of the examples Although
the reaction of the US was confined to temporary recall it seems possible that
similar disputes involving import restriction might develop into a legal dispute
case which will be judged by WTO panels In such case the main ruling would
be based on TBT Agreement This research paper treats the case study about
USrsquos toy recall case and the legitimacy of such measure under TBT Agreement
In addition several implications will be stated as well including discrepancy
between TBT Agreement and its application and standard harmonization issue
Key Words TBT Agreement WTO GATT toy recall toy industry
Student Number 2012-22086
13 vi
TABLE OF CONTENTS 13 13 ABSTRACT vii
TABLE OF CONTENTS viii
LIST OF TABLES AND FIGURES ix
LIST OF ABBREVIATIONS ix
I INTRODUCTION 1
II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 4
1 GATT ARTICLE I amp III 4 2 GATT ARTICLE XX(B) amp CHAPEAU OF ARTICLE XX 8 3 TBT UNDER THE WTO SYSTEM amp TBT ARTICLE II 10 4 OTHER RELATED TECHNICAL STANDARDS 20
III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 28 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS 28
11 Characteristics of toy industry 28 12 Global supply chain with China involved 31
2 MATTELrsquoS TOY RECALL 34 21 Event outline 37 22 Aftermath of toy recall and its damage degree to the toy industry 40 23 Reaction and regulation of the US government and background policy 44
3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT 49 31 Preliminary findings under GATT Agreement 49 32 Legal analysis why USrsquos toy recall is legally controversial under TBT Agreement 51
IV FURTHER DISCUSSION AND CONCLUSION 54
REFERENCES 59
국문 초록 63 13
13 vii
LIST OF FIGURES
Figure 1 Toy Recalls Over Time (1988-2007)
Figure 2 Number of Lead-Contained Toy Recall (1998-2008)
LIST OF TABLES
Table 1 Lead in Paint Regulations by Country
Table 2 Toy Recalls (1988-2007)
Table 3 Number of Lead-Contained Toy Recall Announcements (1988-2008)
LIST OF ABBREVIATIONS
AQSIQ State General Administration for Quality Supervision and
Inspection and Quarantine
CPSC Consumer Product Safety Commission
CNCA China Certification Accreditation Association
13 viii
CPSIA Consumer Product Safety Improvement Act
CDC Centers for Disease Control
GATT General Agreement on Tariffs and Trade
IEC International Electrotechnical Commission
ISO International Organization for Standardization
ITO International Trade Organization
ITU International Telecommunication Union
MFN Most Favored Nation
MII Ministry of Information Industry
MOFCOM Ministry of Commerce Peoplersquos Republic of China
SAC Standardization Administration of China
SEPA State Environmental Protection Administration
TBT Technical Barrier to Trade
US United States
USTR United States Trade Representative
WHO World Health Organization of the United Nations
WTO World Trade Organization
13 1
I INTRODUCTION
From 2007 to 2008 the recall of an estimated twenty million Chinese-
made toys by Mattel which was the second biggest recall so far in toy industry
have shocked many North American parents and generated severe reactions
from them who have little children in their home It was due to lead paint
coverage on toys which was processed during manufacturing process in local
factories in China The recalls have shaken the toy industry in the US and China
which led to a surge in testing and prompted more stringent testing rules
Particularly it was the occasion of which a certain multinational corporationrsquos
overseas investment and outsourcing of its manufacturing process happen to be
expanded to the scale of national trade dispute due to consumer product safety
issue Moreover the string of recalls of Chinese-made toys heightened trade
tensions between the US and China two continents where the economies and
the trade surpluses were exponential
In the past product failures were often attributed to local or functional
errors in product design the manufacturing process or inadequate labeling with
limited impact Today a single product safety problem can have significant
repercussions on a global scale1 Globalization of most industries has sparked
heightened awareness of the various risks and vulnerabilities that products are
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 1 Marucheck A S (1987) On product liability and quality control IIE Transactions 19 355ndash360
13 2
exposed to as they move along the global supply chain continuum from design
and sourcing to manufacture transportation distribution and final sale to the
consumer Supply networks are long and complex Many entities including
outsourcers and subcontractors located in emerging economies such as China
handle the product as it moves across geographical and national borders
thereby creating many physical and temporal threats that pose a risk to product
safety and security 2 Therefore the impact of standards and technical
regulations on trade is at the forefront of global policy discussions This is
particularly true in relation to challenges confronting developing nations as they
seek to increase production for export markets In regard to voluntary standards
developing nations face constraints in absorbing best-practice information on
standards and mobilizing resources necessary to adopt appropriate process and
production methods3
Independent of the reaction and measure that the US took in the actual
case which was only confined to Mattelrsquos recall on toys manufactured in
Chinese factory similar cases involving import restriction due to health issue
being developed into a legal dispute case within the WTO seems highly
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 2 Lee M A Flynn B B and Frohlich MT (2008) All supply chains donrsquot flow through understanding supply chain issues in product recalls Management and Organization Review 4 167ndash182 3 Keith E M John S W and Tsunehiro O (2000) Quantifying the Impact of Technical Barriers to Trade A Framework for Analysis Policy Research Working Paper Development Research Group The World Bank13 13
13 3
possible when one considers the tendency that many industries are expanding
their supply chain globally In such cases underlying legal agreements might be
TBT Agreement or GATT Agreement In fact there is a preliminary research
about this toy recall case which is analyzed in legal aspect on the basis of
GATT Agreement particularly Article XX(b) and the chapeau of Article XX
According to its findings USrsquos recall on Chinese toy imports can be justified
under aforementioned GATT Agreement provisions Yet pre research about the
legal analysis based on TBT Agreement hardly exists Also it is hard to find
preliminary researches done about the other extent researches on toy recalls and
consumer safety issues
The main objective of this paper is to analyze the suitability and
legitimacy of USrsquos toy recall in light of TBT Agreement In addition the status
of China as manufacturer in the global supply chain of toy industry will be
discussed further The paper is structured as follows Section II introduces some
applicable international rules and legal agreements for toy safety regulation
including TBT Agreement Article II1 and II2 those are originated from GATT
Article I III XX(b) and the chapeau of Article XX Subsequently the event
outline overall about the toy recall case will be reviewed in section III including
the industry analysis and the focus on Chinarsquos involvement in global supply
chain Then the legal analysis of the case outcome based on TBT Agreement
13 4
will be followed subsequently Section IV combines the analysis results from
the previous section and proposes several implications on the application of
TBT Agreement and issues about the vicious cycle created within the global
supply chain of toy industry
II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 1 GATT ARTICLE I amp III
11 History of GATT
After the World War II has ended in 1945 the international society and
its members recognized the necessity to reconstruct and revitalize broken
worldrsquos economy The outcome of such recognition and efforts came out two
years later twenty-three countries signed General Agreement on Tariffs and
Trade (GATT) which was a multilateral agreement regulating international
trade Actually It was negotiated during the United Nations Conference on
Trade and Employment and was the outcome of the failure of negotiating
governments to create the International Trade Organization (ITO)
Based on its preamble the objective of GATT was to reduce trade
barriers substantially between countries through the reduction of tariffs the
reduction of subsidies the elimination of import quotas and discriminatory
13 5
trade policies and preferences on a reciprocal and mutually advantageous basis
To achieve such a liberalized trading regime contracting parties to GATT
underwent eight extensive rounds of negotiations including Kennedy Round
Tokyo Round Uruguay Round Doha Round and etc where countries would
agree to specific reductions to the barriers to trade between nations Most of all
the Uruguay Round has noteworthy significance in among the history of GATT
it was not only the first set of multilateral trade negotiations in which
developing countries had played an active role but also the most substantial
trade liberalization agreement in agricultural products in the history of trade
negotiations4 Finally the contracting parties to the GATT decided to establish
the World Trade Organization (WTO) at this very round which concluded in
19945
12 GATT Article I
Article I of GATT specifies Most Favored Nation (MFN) Principle As
the paragraph 1 of this article states
ldquohellip any advantage favour privilege or immunity granted by any contracting party to any product originating in or destined for any other country shall be accorded
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 4 The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 5 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915
13 6
immediately and unconditionally to the like product originating in or destined for the territories of all other contracting partiesrdquo6
the MFN Principle extend the same privileges benefits or advantages to all
WTO members as long as the occasion is involving ldquolike productsrdquo from each
member nation Here ldquolikenessrdquo of imported product and domestic product
could be determined based on six criteria physical characteristics and uses of
the merchandise interchangeability channels of distribution common
manufacturing facilities production processes and employees customer and
producersrsquo perceptions and price7 Namely it precludes discrimination among
imported ldquolike productsrdquo requiring member-states to treat imported products of
a given nation no less favorably than similar products from other member-
states8 Such concept of ldquolike productsrdquo continuously appears throughout the
agreement including Article III which will be explained in the following
paragraph
13 GATT Article III
Article III of GATT stipulates National Treatment principle This
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 6 GATT Art I 7 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml13 8 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915
13 7
principle minimizes incidents of unfair trade discrimination by requiring
member-states to refrain from treating foreign products less favorably than
domestic products The purpose of the National Treatment principle is to
prohibit hidden protectionism and circumvent measures that create trade
barriers Therefore under such principle contracting parties must treat
imported and domestic products equally Especially as Article III2 states in the
text
ldquoThe products of the territory of any contracting party imported into the territory of any other contracting party shall not be subject directly or indirectly to internal taxes or other internal charges of any kind in excess of those applied directly or indirectly
to like domestic productsrdquo9
the National Treatment principle prohibits contracting parties from imposing
internal taxes or charges either directly or indirectly on imported products in
order to afford protection to domestic products Contracting parties substantiate
an Article III2 violation by failing to tax two directly competitive or
substitutable products similarly Finally Article III4 requires that contracting
parties may not provide less favorable treatment to imported products than to
domestic products through following sentences
ldquoThe products of the territory of any contracting party imported into the territory of any other contracting party shall be accorded treatment no less favourable than that
accorded to like products of national origin in respect of all laws regulations and
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 9 GATT Art III2
13 8
requirement affecting their internal sale offering for sale purchase transportation distribution or userdquo10
In other words Article III2 and III4 violations occur when a member-state
applies a tax or creates a measure that treats like imported products less
favorably than like domestic products
2 GATT ARTICLE XX(b) amp CHAPEAU OF ARTICLE XX
Article XX is the General Exception clause to GATT provision This
exceptional clause allows member-states of the WTO to use otherwise illegal
trade measures by invoking an enumerated exception for valid public policy
purposes A member-state can only invoke an Article XX exception after a
WTO Panel concludes that the measure or some part thereof violates a GATT
provision Thereafter the WTO Panel must determine whether the measure falls
within one of the Article XX exceptions Throughout the proceedings the
member- state invoking the Article XX exception carries the burden of proof11
21 GATT Article XX(b)
Among ten cases of exceptions Article XX(b) allow a member nations to
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 10 GATT Art III413 11 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915
13 9
adopt of enforce measures ldquonecessary to protect human animal or plant life or
healthrdquo12 through the use of measures those are inconsistent with GATT In this
phrase ldquonecessaryrdquo can be regarded as the main keyword when the panel
implements the analysis of a certain case under Article XX(b) the Panel must
determine that a trade measure is ldquonecessaryrdquo to achieve the objectives of that
member nationrsquos public health policy The necessity of such intrusive health
policy can be applied exclusively when the selected measure is the one and only
available measure and there are no less trade restrictive alternatives that would
be consistent with GATT in the occasion
22 Chapeau of GATT Article XX
Not only Article XX(b) but also the chapeau of GATT provides the
criteria that exceptional case must satisfy The chapeau presents as follows
ldquoSubject to the requirement that such measures are not applied in a manner which would constitute a means of arbitrary or unjustifiable discrimination between
countries where the same conditions prevail or a disguised restriction on international trade nothing in this Agreement shall be construed to prevent the adoption or
enforcement by any contracting party of measureshelliprdquo13
The purpose of this chapeau is to prevent discrimination and guard against
protectionist policies by prohibiting the application of arbitrarily or
unjustifiable discriminative measures between countries Therefore for a 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 12 GATT Art XX(b) 13 GATT Art XX
13 10
certain dispute case to be exceptional against GATT principles including MFN
and national treatment it must satisfy both Article XX(b) and the chapeau of
GATT These two preconditions ultimately become the basis of Technical
Barrier to Trade (TBT) Agreement under the WTO system
3 TBT UNDER WTO SYSTEM amp TBT ARTICLE II
31 Creation of the WTO
The international community created the WTO as a response to the
growing problems facing GATT as the world economy became more globalized
On January 1 1995 the international community established the WTO in order
to reduce trade barriers through multilateral negotiations With its creation the
WTO subsumed GATT and formed the first international trade organization In
this context the original GATT text (GATT 1947) is still in effect under the
WTO framework subject to the modifications of GATT 199414
Whilst GATT was a set of rules agreed upon by nations the WTO is an
institutional body The WTO expanded its scope from traded goods to include
trade within the service sector and intellectual property rights Although it was
designed to serve multilateral agreements during several rounds of GATT
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 14 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 91513
13 11
negotiations multilateral agreements created selective trading and caused
fragmentation among members WTO arrangements are generally a multilateral
agreement settlement mechanism of GATT15 As the purpose of the WTO is to
facilitate trade among nations through trade agreements as early as 1997 these
agreements governed over ninety percent of all international trade16
In terms of its organization mechanism the WTO consists of various
committees and councils that address novel trade issues and create stronger
international agreements Any WTO member may participate in any committee
or council However WTO members may not participate in the appellate body
dispute settlement panels or multilateral committees The WTO also provides
members with many benefits that facilitate the flow of international trade In
addition to providing an international trade framework the WTO provides its
members with a dispute resolution Panel to resolve disputes among member
states If a dispute arises among contracting parties they must first enter into
consultation After sixty days if the parties cannot agree then they may submit
their dispute to a WTO Panel for study Thereafter the Dispute Settlement Body
appoints a three- to five-member Panel of independent trade experts to review
the dispute The Panel evaluates the facts reviews GATT principles and 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 15 ldquoWhat is the WTOrdquo WTO official website Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm 16 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915
13 12
submits a report with its decision The decision binds the parties unless within
sixty days the Dispute Settlement Body unanimously decides to reject the
report or either party appeals the decision17
The WTO has a number of fundamental principles that every WTO
member must follow These principles include transparency MFN National
Treatment and reciprocity subsuming basic principles of GATT as well
Transparency requires that member-states publish their trade policies and
regulations and apply them equitably Reciprocity requires that parties in trade
agreements meet their respective trade obligations MFN principle and national
treatment are identical with those under GATT18
32 TBT under the WTO system
The provisions of the GATT 1947 contained only a general reference to
technical regulations and standards in Articles III XI and XX a GATT
working group set up to evaluate the impact of non-tariff barriers in
international trade concluded that technical barriers were the largest category
of non-tariff measures faced by exporters After years of negotiations at the end
of the Tokyo Round in 1979 thirty-two GATT Contracting Parties signed the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 17 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 18 Ibid
13 13
plurilateral Agreement on TBT The Standards Code as the Agreement was
called laid down the rules for preparation adoption and application of technical
regulations standards and conformity assessment procedures The new WTO
Agreement on Technical Barriers to Trade or TBT Agreement has
strengthened and clarified the provisions of the Tokyo Round Standards Code
The TBT Agreement negotiated during the Uruguay Round is an integral part
of the WTO Agreement19
Aforementioned GATT Article XX(b) and the chapeau of Article XX
may now explain the advent of the TBT Agreement under the WTO system
Just as GATT becomes an entity as the WTO and the WTO Agreement
succeeds the contents of GATT the TBT Agreement got developed based on
GATT Article XX(b) and the chapeau of Article XX as well Such
characteristics of TBT is based on the following evidence
ldquohellip Desiring to further the objectives of GATT 1994 hellip Desiring to ensure that technical regulations and standards including packaging marking and labeling
requirements and procedures for assessment of conformity with technical regulations and standards do not create unnecessary obstacles to international trade hellip
Recognizing that no country should be prevented from taking measures necessary to ensure the quality of its exports or for the protection of human animal or plant like or health of the environment or for the prevention of deceptive practices at the levels it
considers appropriate subject to the requirement that they are not applied in a manner which would constitute a means of arbitrary or unjustifiable discrimination between
countries where the same conditions prevail or a disguised restriction on international
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 19 Technical information on TBT Trade topics WTO official website Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm
13 14
trade and are otherwise in accordance with the provisions of this Agreement helliprdquo20
One of the WTO Panel Report which is about the lsquoEC - Asbestosrsquo case also
mentions about intertwined mechanism between TBT and GATT Article XX(b)
ldquoWe also note that the criteria on the preparation adoption or application of
technical regulations in Article 22 of the TBT Agreement are very similar to
those in Article XX of the GATT 1994 The preamble to the TBT Agreement in
fact repeats some of the wording of Article XX of the GATT In the Panelrsquos
view the TBT Agreement is a development of the GATTrdquo21
To give more detail about the relationship between the TBT Agreement
and GATT Agreement although the TBT Agreement according to its Preamble
in intended to ldquofurther the objectives of GATT 1994rdquo it does not contain any
explicit links to Article XX(b) or any equivalent exception clause Nevertheless
similar wording is found in Article II2 of TBT Unlike Article XX this
provision also mentions ldquohuman safetyrdquo and does not stipulate a closed list of
policies (ldquointer aliardquo) Therefore a wider variety of reasons (even moral ethic
and socio-economic considerations market transparency or consumer
preferences) could be ldquo legitimate objectivesrdquo22 Furthermore as in Article
XX(b) the term ldquonecessaryrdquo is contained in Article II2 of TBT as well 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 20 TBT The Preamble 21 WTO Panel Report lsquoEC mdash Asbestosrsquo (WTDS135R) para 855 22 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers
13 15
However this seems to contain an element of tautology the phrase ldquonot be
more trade-restrictiverdquo is reminiscent of the interpretation of ldquonecessaryrdquo in
Article XX(b) Yet the different balance of obligations in Article II2 TBT and
in Article XX suggests that ldquonecessaryrdquo need not have exactly the same
meaning in both provisions In lsquoEC ndash Asbestosrsquo case the Appellate Body stated
that ldquothe TBT Agreement imposes obligations on Members that seem to be
different from and additional to the obligations imposed on Members under
the GATT 1994rdquo Unlike Article XX where the burden rests on the defending
party to present a prima facie case that the measure is justified under Article
II2 TBT it is for the complaining party to make a prima facie case that the
measure creates an unnecessary barrier to trade23
There are three main concepts throughout the entire Agreement technical
regulations standards and conformity assessment procedures Technical
regulations and standards set out specific characteristics of a product such as its
size shape design functions and performance or the way it is labeled or
packaged before it is put on sale In certain cases the way a product is produced
can affect these characteristics and it may then prove more appropriate to draft
technical regulations and standards in terms of a products process and
production methods rather than its characteristics per se The TBT Agreement
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 23 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers13
13 16
makes allowance for both approaches in the way it defines technical regulations
and standards24 One another feature of these standards and regulations is that
they should not be imposed in a protectionistrsquos way In fact the TBT
Agreement accords to Members a high degree of flexibility in the preparation to
take into account the existence of legitimate divergences of taste income
geography and other factors between countries adoption and application of
their national technical regulations according to the abovementioned Preamble
However Members regulatory flexibility is limited by the requirement that
technical regulations ldquoare not prepared adopted or applied with a view to or
with the effect of creating unnecessary obstacles to traderdquo25 according to the
Article II2 Lastly conformity assessment procedures are technical procedures
mdash such as testing verification inspection and certification mdash which confirm
that products fulfill the requirements laid down in regulations and standards
Generally exporters bear the cost if any of these procedures Non-transparent
and discriminatory conformity assessment procedures can become effective
protectionist tools Costs for exporters usually include loss of economies of
scale which is the case that if a firm must adjust its production facilities to
comply with diverse technical requirements in individual markets production
costs per unit are likely to increase This imposes handicap particularly on small
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 24 TBT Annex I 25 TBT Art II2
13 17
and medium enterprises Information costs which include the costs of
evaluating the technical impact of foreign regulations translating and
disseminating product information and training of experts is also a part of
exporterrsquos burdens Conformity assessment costs confirming the compliance
with technical regulations through testing certification or inspection by
laboratories or certification bodies are usually at the companys expense as
well26
The TBT Agreement applies when a country applies aforementioned
technical regulations standards or procedures for assessing conformity with
these standards in such a way as to impose an unnecessary restriction on
international trade It is subject to review every three years to reflect the trend
The TBT Agreement covers a broad range of products including consumer
product such as toys for children which also implies that the largest number of
technical regulations and standards are adopted to aim at protecting human
safety or health27 In recent years the number of technical regulations and
standards adopted by countries has grown significantly Increased regulatory
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 26 Technical information on TBT Trade topics WTO official website Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm 27 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 2
13 18
policy can be seen as the result of higher standards of living worldwide which
have boosted consumers demand for safe and high-quality products28
The impact of the TBT on international trade is still being researched and
discussed which makes the issue ambiguous A study by Fontagneacute Mimouni
and Pasteels states that an insignificant or even positive impact of the TBT on
international trade of manufactured consumer products was observed29 On the
other hand researches on the WTO official website specifies that although it is
difficult to give a precise estimate of the impact on international trade of the
need to comply with different foreign technical regulations and standards it
certainly involves significant costs for producers and exporters that could be
huge burden to trade In general these costs arise from the translation of foreign
regulations hiring of technical experts to explain foreign regulations and
adjustment of production facilities to comply with the requirements In addition
there is the need to prove that the exported product meets the foreign
regulations The high costs involved may discourage manufacturers from trying
to sell abroad In the absence of international disciplines a risk exists that
technical regulations and standards could be adopted and applied solely to
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 28 Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html 29 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal
13 19
protect domestic industries30
33 TBT ARTICLE II
Article II of the TBT Agreement is the major part in terms of its
succession of GATT Article XX Especially Article II1 states
ldquoMembers shall ensure that in respect of technical regulations products imported from the territory of any Member shall be accorded treatment no less favourable than
that accorded to like products of national origin and to like products originating in any other countryrdquo
which stipulates that member states of the WTO must offer indiscriminative
treatment and environment to their trading partners within the WTO system
and between domestic goods and imported goods Moreover Article II2
presents
ldquoMembers shall ensure that technical regulations are not prepared adopted or applied with a view to or with the effect of creating unnecessary obstacles to
international trade For this purpose technical regulations shall not be more trade-restrictive than necessary to fulfil a legitimate objective taking account of the risks
non-fulfilment would create Such legitimate objectives are inter alia national security requirements the prevention of deceptive practices protection of human
health or safety animal or plant life or health or the environment In assessing such risks relevant elements of consideration are inter alia available scientific and
technical information related processing technology or intended end-uses of productsrdquo
Preceding article is composed of general obligation and specific obligation the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 30 Technical information on TBT Trade topics WTO official website Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm
13 20
part that states ldquoMembers shall ensure that technical regulations are not
prepared adopted or applied with a view to or with the effect of creating
unnecessary obstacles to international traderdquo is general obligation while the rest
represents specific obligation One can witness that such paragraph prohibits
trade-restrictive characteristic to fulfill a legitimate objective being consistent
with the purpose of the WTO Particularly following case study will be
analyzed based on these articles
4 OTHER RELATED TECHNICAL STANDARDS
41 Lead regulation
Lead in paint can be divided into soluble lead and insoluble lead soluble
lead is the lead likely to be available for absorption if a child mouths or
swallows31 Any exposure to both kinds of lead is potentially harmful for a
child as there is no known ldquosaferdquo level In May 2012 the US Centers for
Disease Control (CDC) announced it would change its policy on Childhood
Lead Poisoning to eliminate the terminology ldquolevel of concernrdquo that was
previously defined as a blood lead level of 10 ugdl and which had been widely
adopted by other health agencies This change acknowledges that all exposures
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 31 Brief Guide to Analytical Methods for Measuring Lead in Paint Inter-Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf
13 21
to lead are potentially harmful to a child and therefore public health policy
should focus on preventing exposures before they cause harm The CDC will
now recommend follow up for the most highly exposed children with elevated
blood lead levels above a reference value representing the top 25 of all
children in the US That level is currently 5 microgdl but this will be updated
every four years based on current surveillance testing data This is the first
substantive change in the agencyrsquos guidance on blood lead levels since 1991
While developed countries have implemented standards to regulate the use of
lead in paint much of the paint currently sold for residential use in most
countries contains high levels of lead A recent study examining lead
concentrations in the paint of 10 developing countries demonstrates that 68
of the new paints tested exceed the US standard of 90 ppm (effective August
2009) Published studies conducted in India China and other counties have had
similar findings32
Moreover most countries do not have regulatory limitations on lead
content in paint or only have voluntary standards in place In countries with
regulations the permissible lead levels are often inconsistent with a range of
excluded applications Standards between countries vary greatly and some
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 32 Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground
13 22
regulations reference soluble lead and others total lead (percent by weight)33
The lead level regulation in paint of the US and China is not an exception when
referring to the following table although both countries have same figure in
terms of the ppm the standard is slightly different since China measures the
soluble paint only while the US includes the total paint both soluble and
insoluble paint
Table 1 Lead in Paint Regulations by Country34
Such fact implies that regarding the lead level regulation China is less strict
then the US with 90 ppm maximum while the US requires less than 90 ppm
when considering the added amount of insoluble lead as well In fact acute
exposure to lead by chewing on a lead toy for example or repetitive exposure 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 33 Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground13 34 ibid 13
13 23
to lead by handling toys that contain it can lead to severe neurological
behavioral problems and damage brain cells especially in children35
42 Chinarsquos technical standard system and commitment to the WTO and TBT Agreement There are four levels of technical standards in China national trade
local and enterprise standards Under the Regulations for the Implementation of
the Standardization Law in formulating national standards the competent
standardization administration department under the State Council is
responsible for making plans organizing drafting examining and approving
numbering and issuing national standards If there are no national standards for
technical requirements that need to be standardized for certain trades
throughout the country trade standards may be formulated Trade standards
become null and void automatically after the corresponding national standards
enter into effect In the absence of national standards or trade standards local
standards may be formulated on safety and sanitation requirements for
industrial goods that need to be unified in the provinces autonomous regions
and municipalities directly under the Central Government Local standards
become null and void automatically after the corresponding national standards
or trade standards enter into effect In the absence of national standards trade 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 35 ldquo550000 More Chinese Toys Recalled for Leadrdquo The New York Times September 27 2007
13 24
standards or local standards for certain products the enterprises producing such
products may formulate their own standards as the basis for organizing
production Where there are already national trade or local standards
enterprises are encouraged to formulate and apply enterprise standards that are
stricter than the corresponding standards36
Furthermore China continues to be an active member of the WTO
Committee on Technical Barriers to Trade According to the authorities in the
period 1 January 2009 to end-October 2011 China made a total of 350
notifications to the Committee on Technical Barriers to Trade (including
revisions addenda supplements and corrigenda) Chinas notifications cover a
wide variety of products and concerns with particular emphasis on human
health and safety China has used the TBT Committee to raise concerns about
measures or proposed measures in its export markets on products ranging from
toys to herbal medicines In China the WTO enquiry point for technical
barriers to trade is the International Inspection and Quarantine Standards and
Technical Regulations Research Center under the State General Administration
for Quality Supervision and Inspection and Quarantine (AQSIQ) Also the
WTO Notification and Enquiry Center of Ministry of Commerce Peoplersquos
Republic of China (MOFCOM) is responsible for Chinas notifications to the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 36 Trade Policy Review (2012) World Trade Organization
13 25
WTO TBT Committee It has been notifying proposed technical regulations and
conformity assessment procedures to the TBT Committee so that interested
parties in WTO members are able to comment on them as required by the TBT
Agreement37
China is a member of the International Organization for Standardization
(ISO) the International Electrotechnical Commission (IEC) and the
International Telecommunication Union (ITU) the World Health Organization
of the United Nations (WHO) and Codex Alimentarius Commission as well as
several regional standards organizations such as the Pacific Area Standards
Congress Meanwhile the Standardization Administration of China (SAC) was
established in April 2001 It is the competent department authorized by the
State Council to implement administrative functions and to exercise unified
administration over the standardization work throughout the country Its main
responsibilities include taking part in drafting and amending laws and
regulations on national standardization drafting and implementing policies
concerning national standardization representing China in ISO IEC and other
international or regional standardization organizations and so on38
According to Chinarsquos Accession Protocol written by the WTO China
also has made commitments such as complying with obligations under TBT
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 37 Trade Policy Review (2012) World Trade Organization 38 ibid13
13 26
Agreement including the adoption and application of standards technical
regulations and the conformity assessment procedures (such as testing or
certification) to both imported and domestic goods and these procedures done
in a transparent manner China consented to speed up its process of reviewing
existing technical regulations standards and conformity assessment procedures
to determine their continuing relevance and consistency with international
standards and to harmonize with them as well Periodical reports on the status
of this review process and the number of standards and technical regulations
that have been nullified are one of Chinarsquos tangible commitments39
43 Concern of the US on Chinarsquos technical standards
Despite aforementioned changes National Trade Estimate Report of the
United States Trade Representative (USTR) states some problems and
limitations of Chinarsquos technical standard implementation Especially it still has
concerns about significant conformity assessment and testing-related issues in
China US exporters still continue to report that Chinarsquos regulatory
requirements are not enforced as strictly or uniformly against domestic
producers as compared to foreign producers In addition in some cases Chinarsquos
regulations provide only that products will be inspected or tested upon entry
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 39 Accession Protocol of The Peoplersquos Republic of China World Trade Organization
13 27
into Chinarsquos customs territory without any indication as to whether or how the
regulations will be applied to domestic producers However in 2007 as in prior
years almost all of the notified measures have emanated from AQSIQ SAC or
China Certification Accreditation Association (CNCA) and have rarely
included measures from other agencies that appear to require notification such
as the Ministry of Health the Ministry of Information Industry (MII) and the
State Environmental Protection Administration (SEPA) Four years ago in part
to address this problem China had reportedly formed a new inter-agency
committee with representatives from approximately 20 ministries and agencies
and chaired by AQSIQ to achieve better coordination on TBT matters but
progress has been inconsistent in this area As a result some of Chinarsquos TBT
measures continue to enter into force without having first been notified to the
TBT Committee and without foreign companies having had the opportunity to
comment on them or even being given a transition period during which to make
necessary adjustments In other cases some written comments submitted by
US and other foreign interested parties seemed to be wholly disregarded
Sometimes there was insufficient time for China to consider about these
issues40
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 40 National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative13
13 28
III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS
11 Characteristics of toy industry
Baby product manufacturing industry worldwide caters to around four
million babies on a yearly basis generating retail revenue of nearly seven
billion dollars Demand in this industry has grown due to a rising number of
babies to be catered to partly because people are starting families later Product
innovation and development has allowed retailers and manufactures to widen
the market using new technologies and advanced marketing approaches The
market encompasses different segments which can be divided into toys
feeding accessories wipes disposable diapers body care products and
soothers41
Especially toy industry is one of the worldrsquos oldest creative industries
For centuries toys have helped children to have fun and to transform to creator
masters emulators nurturers friends collectors story lovers and experience
seekers42 Toy industry also produces products which meet lsquocritical needs as
defined by Nagurney et al (2001) which specifies that toy products along with
other products are necessary to sustain and prolong human life and well-being
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 41 Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby-Productshtml 42 Del Vecchio G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA
13 29
Moreover consumer products such as toys while not necessary to sustain
human life have certainly contributed to the quality of life and improved living
standards enjoyed by much of the population43
However creative business such as toys is extremely volatile and seasonal
in nature Volatility in the toy industry is caused by variable and unpredictable
demands very short and specific selling-windows and short product-life-cycles
Therefore investors and practitioners know very well that the toy industry is far
from tranquil44 Along with its volatile characteristics the toy industry also has
incurred relatively higher costs on obsolete inventory lost sales and markdown
as compared to other industries45 Therefore to survive these industries face a
very unique challenge that is to provide the right toys at the right quantity at the
right stores during the very short selling-windows and to frequently provide
creative and yet price-competitive toys46 Also within toy industry increasingly
educated parents with higher levels of disposable incomes and growing
awareness regarding safety and health issues accompanies strong demands on
international safety standards according to the recent international trends Such 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 43 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 44 Johnson ME (2001a) Learning from toys Lessons in managing supply chain risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 45 Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 46 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management
13 30
elements of toy industry ultimately lead and motivate toy companies to focus
not only on sales and marketing but also on product quality control and
technology innovation Toy industry has globalized with much sourcing of
components and ingredients from low-cost global suppliers increased
outsourcing of production to foreign production facilities and transportation
and distribution within global markets Recent safety problems can be also
traced back to changes in global supply chain systems47 Also the industry
must continue increasing marketing budgets and intensify its safety standard to
combat bad publicity which can put a dent in product sales such as the blow to
the formula market caused by reports of lead in the paint used to color toys
Such scares damage consumer confidence and company credibility
necessitating strong publicity campaigning as a remedy Government
involvement in manufacturing practices is also likely to increase meaning that
companies will have to comply with standards set in place to help protect
consumers48
In terms of the major market of the toy industry the US the EU and
Asia-Pacific combine to represent over 80 percent of the overall market
Among them developed countries such as the US and EU are responsible for 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 47 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 48 Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby-Productshtml
13 31
capital and technology-intensive sector including design and marketing while
developing countries like China are in charge of labor-intensive process such
as manufacturing This implies that when it comes to product recall such
distinction between design and manufacturing is important particularly in the
context of the toy industry because toy companies such as Mattel perform the
design of toys whereas unnamed overseas manufacturers do manufacturing
Therefore when a certain company recalls its products the rationale for recall
must be clarified whether it is due to design flaw such as sharp edges or small
detachable parts or some manufacturing defects including excess lead in
surface paint or any other harmful chemicals contained in the toy 49
12 Global supply chain with China involved
It is important that management practices be improved to handle the
complexity of global supply chains Companies offshoring their manufacturing
to China (and similar countries) cannot simply rely on intermediaries and
agents in Hong Kong or Singapore to coordinate production and ensure quality
Such an approach was good enough in the initial stages of offshoring but
clearly falls short a decade after offshoring became a common business practice
The offshoring companies need to develop capabilities and systems to engage
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 49 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 32
more directly and closely with China and similar overseas manufacturing
locations Toy companies need to develop robust systems for quality control
and testing of the toys manufactured at their suppliersrsquo factories Unless
companies learn to manage these complexities it is difficult to ensure product
quality and safety50
When taking a closer look into the toy-manufacturing sector in China
Chinarsquos domestic manufacturers are mostly small and medium-sized firms
which may have to make costly technology upgrades before exports Although
many foreign brands have entered the growing Chinese market and established
their own factories and distribution networks they could not improve the
working environment of Chinese local manufacturers rather continuous
scandals caused by their recalls involving made-in-China products resulted in
stiffer working environment safety concern and manufacturing standards To
be worse additional tests and certificates required of businesses drove up costs
while the frequent production line adjustments lowers efficiency of
manufacturing process According to the New York Times interview director
for toy making company explained their sufferings that When orders from
Germany were cancelled Lin had to adjust the program of machines that were
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 50 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 33
producing German orders to meet US requirements as the safety criteria
differed for both nations51
Not only external factors but also internal factors within China are
prevalent which contribute to the poor safety of Chinese imported toys Berman
and Swani assert that five factors among others mainly cause such tendency
cost pressures and quality fade multiple levels of outsourcing often involving
small local producers the existence of a large number of counterfeit goods
made in China Chinese cleverness at evading detection for safety-related
infractions and poor product safety surveillance by the Chinese and US
government These elements coalesce to create an environment where there is a
need to cut corners to meet suppliersrsquo price expectations where unsafe
alternatives are readily available and where the chance of detection of unsafe
goods is very low52
Just as mentioned in the previous section toy industry is facing the era of
global supply chain by much sourcing of components and ingredients from low-
cost global suppliers increased outsourcing of production to foreign production
facilities and transportation and distribution within global markets In this
context many toy recalls that occurred around 2007 and 2008 could be traced
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 51 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007 52 Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48
13 34
back to changes in global supply chain systems53 In the model of offshore
production manufacturers can prevent defects with careful production It is also
known that the toy companies can prevent most of these types of defects with
efficient quality control and inspection mechanisms54
2 MATTELrsquoS TOY RECALL
Abovementioned global supply chain and Chinarsquos involvement in the toy
industry as a major manufacturer has provoked numerous controversies among
Western customers including Mattelrsquos huge toy recalls These issues had even
more crucial impacts on Chinese local manufacturing sectors since they were
the biggest toy makers in international toy market and certainly toy is enjoyed
by much of the population worldwide just as other consumer products possess
enormous pool of consumers On top of that safety problem of the toy covered
with leaded paint as such also have led some young consumers to physical and
mental health problems or even death
Chinese toy recalls involved the Consumer Product Safety Commission
(CPSC) in the US In the historical perspective the earliest instance of toy
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 53 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 54 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13
13 35
recalls from the records of the CPSC was in 1974 when toy chests were recalled
following the death of a child Recalling toys and other products in large
numbers in an infrequent but not an unprecedented event Since 1974 over 680
toy products have been recalled Of these 550 recalls were made in the last 20
years Each year toys were recalled on an average of 28 occasions The number
of recalls remained roughly stable until 2006 but appears to have been on the
rise since then In 2007 CPSC had recalled 56 recalls which would be the
highest number of recalls in the history of the toy industry In other words
there has been a definite increase in the number of recalls in 2007 as Table 2
and Figure 1 display
13 36
Table 2 Toy Recalls (1988-2007)55
Figure 1 Toy Recalls Over Time (1988-2007)56
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 55 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13 56 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209
13 37
The number of recalls involving Chinese-made toys also appears to be on the
rise over the last few years Toy companies started moving the production of
toys in China in the early 1990s This trend has continued and accelerated in
recent years Recalls involving Chinese-made toys was hovering around 50 of
the total until 2002 so recalls did not increase for well over a decade after
manufacturing moved to China However since 2003 this figure had hovered
around 80 and reached 95 this year which is a dramatic rise57 In this
regard real cases regarding the US and EUrsquos recall against toys manufactured
in China will be the main focus hereafter incident outline the point at issue
comparison between the USrsquos response against the issue and that of EU and
legal analysis based on TBT Agreement under WTO system will be the
following contents
21 Event outline
The recall was because of the lead paint coverage which was processed
in Chinese factories Lead was banned in paint on toys and other childrenrsquos
products in the United States in the 1970s but the problem has arisen again as
more toys are imported from China Of roughly 39 lead-related recalls in a
certain year 38 were of Chinese-made goods according to the CPSC In fact
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 57 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45
13 38
about fifty percent of Mattelrsquos revenue comes from toys made in eleven
factories it owns and operates That is a high share for the toy industry But the
other half comes from toys that it outsources to up to fifty manufacturers in
China Those toys tend to be short-term products that feature characters from
movies and television shows rather than Barbie dolls or other Mattel brands58
In early July in 2007 one of the European retailers that sell Mattel toys
discovered the lead on some products On July 6 Mattel stopped operations at
the factory that produced the toys and initiated an investigation and then on
July 18 Mattel took a reporter for The New York Times on a tour of a factory
in Guanyao China and of Mattelrsquos toy safety lab in Shenzhen to show its
sophisticated testing and inspection facilities including equipment that could
detect lead paint on incoming products or supplies At that time Mattel
executives say it was unclear whether Mattel was facing a widespread lead
paint problem or if the European case was an anomaly When the companyrsquos
executives received conclusive data that persuaded them to recall the eighty-
three products the company contacted retailers who stocked the toys
Originally Mattel requires the factories it contracts with to use paint and other
materials provided by certified suppliers Mattel executives said they did not
know if the contract manufacturer substituted paint from a noncertified supplier
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 58 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 39
or if a certified supplier caused the problem59 Later it was found that even
though the company had developed a certification program and rigorous testing
rules to make sure that its Chinese contractors adhered to standards for the
allowable levels of lead in paint yet some subcontractors were careless while
others intentionally violated the rules by substituting paint from a noncertified
supplier who provided the lead paint60
The string of lead paint cases has drawn the most attention from toy
product related association and consumer watchdogs In light of the recalls
Nickelodeon - which owns the characters Dora the Explorer and Diego - has
decided to introduce a third-party monitor to check up on all of the companies
that make toys under its brands including Mattel61 Combined with the recent
scares in the United States of Chinese-made pet food and globally of Chinese-
made pharmaceuticals and toothpaste the string of toy recalls is inspiring new
demands for stepped-up enforcement of safety by United States regulators and
importers as well as by the government and industry in China This summer
the Toy Industry Association has been working with the federal Consumer
Product Safety Commission on new regulations to require more stringent safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 59 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007 60 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 61 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 40
checks The Toy Industry Association urges its members to routinely test
products it is importing to make sure they comply with federal safety standards
which prohibit for example surface paint that contains lead in toys or items
that could cause a choking hazard62 Meanwhile Mattel agreed to pay $23
million to the CPSC for violating a federal lead paint ban and marketing
importing and selling non-compliant toys in civil penalties The CPSC said the
fine against the No 1 toymaker and its Fisher-Price pre-school division was the
highest ever for the agencys regulated product violations and the third largest
in its history63
22 Aftermath of toy recall and its damage degree to the toy industry
Such an unprecedented toy recall of the US against China was also
proven through numbers and figures As Table 2 and Figure 2 display the
number of both Chinese toy recall and lead-contained toy recall tend to increase
as years pass by especially from the year 2000 To make these table and figure
Laplume and Bapuji complied a database of toy recalls based on the recall
notices posted on the website of the US CPSC They presented the data on toy
recalls in Table 2 with special attention given to those involving toys made in
China and those recalled for excessive lead Authors also presented the data
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 62 ldquoAs More Toys Are Recalled Trail Ends in Chinardquo The New York Times June 19 2007 63 Mattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 2009
13 41
pictorially in Figure 2 to allow a visual interpretation of trends and
developments64
Table 2 Number of Lead-Contained Toy Recall Announcements (1988-2008)65
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 64 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports13 65 Ibid
13 42
Figure 2 Number of Lead-Contained Toy Recall (1998-2008)66
Apparently the reason why Chinese factory used lead-contained paint was due
to cheaper price Multinational Corporation such as Mattel kept on requiring
low cost and price to their suppliers while suppliers including Chinese
manufacturers were facing serious difficulties regarding the fact that their
export prices were rising due to continuous appreciation of the Yuan and
escalating labor cost Consequently for Chinese factory owners who are often
under intense pressure to lower production costs tend to cut corners in making
products and regularly use cheap and illegal substitutes such as leaded paint to
their toys to survive as Mattelrsquos suppliers Namely Chinese local manufacturers
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 66 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports
13 43
got pressure not only from Western companiesrsquo appetite for cheaper toys but
also from the fierce local competition to satisfy such appetite Furthermore
numerous toy recalls from the US worsen the situation repeated scandals
involving Chinese products resulted in stringent environmental safety and
manufacturing standards Additional tests and certificates required of
businesses drove up costs even more67 Long supply chain involving multiple
contractors and subcontractors which are common in China were also
nominated as the major contributor Every link in the chain was susceptible to
fraud or contaminated goods Such uncertainty usually contributes to supply
chain breakdown since the larger the chain the more people get involved and
the greater the difficulty in controlling the quality of the product68
Aftermath of toy recall also included remarkable changes after the US
Congress passed the new federal childrenrsquos product laws in August 2008
setting higher standards for toy safety product line adjustments must be done
more frequently and comprehensively to satisfy requirements and standards of
Mattel and policies of US Congress Changes like these affect the factorys
working efficiency and increases costs For instance it takes about a weeks
time to make the machines adapt to new procedures and also involves huge
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 67 ldquoSmall World After All for Toy-making Hubrdquo China Daily December 23 2008 68 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007
13 44
expenditure on purchase of substitute materials when required69 The nightmare
had continued after regulators in Beijing revoked the export licenses of two toy
manufacturers one of the heads of those Chinese company that made toys for
Mattel for fifteen years and was behind the recall this month of about a million
Mattel toys committed suicide in a company warehouse in southern China The
death was the latest development in a year filled with prominent recalls and
product safety scandals involving goods made in China According to the
briefing of Chinese government one of the paint suppliers for Chinese
manufacturer had shipped the company a fake lead-free paint pigment that
could be used in producing paint70
23 Reaction and regulation of the US government and background policy
In the US responsibility for the safety of consumer products with the
exception of food pharmaceuticals and automobiles falls within the
jurisdiction of the US CPSC which regulates the sale and manufacture of more
than 15000 different consumer product The CPSC collects information about
product safety issues from sources such as hospitals doctors newspaper reports
industry reports consumer complaints investigations conducted by its staff and
reports from companies When a company becomes aware of hazards
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 69 ldquoTrouble in Chinarsquos Toy Industryrdquo China Daily December 22 2008 70 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007
13 45
associated with the products it sold it is required by law to inform the CPSC
immediately within 24 hours Based on the information it received the CPSC
works in coordination with the companies involved to recall the hazardous
products from the market The recall notices are publicly available on the
CPSCrsquos website The CPSCrsquos recall notices contain information about the
product being recalled the company recalling the product where the product
was recalled the hazard associated with the usage of the recalled product sale
details such as the number of units sold sales locations sale period and sale
price the procedure to return the product and the remedy offered by the
company71
Authority for the CPSC is provided in the 2008 Consumer Product Safety
Improvement Act (CPSIA) passed by the US Congress which gave makers and
sellers of childrens products such as toys clothing and books have until
February 10 2009 to comply with stricter standards for permissible lead
phthalate content limits and other mandatory safety requirements72 Following
considerable pushback from toymakers who said the deadline was unrealistic
and also applied to products that had already been shipped the CPSC agreed to
delay the deadline for the new testing and certification requirements by a year
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 71 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209 72 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384
13 46
to Feb 10 201073 Apparently this act is the result of a spike of 473 consumer
products recalled in 2007 in what is referred to as the ldquoYear of the Recallrdquo74 It
became effective Aug 14 2009 in the US and imposes tough standards for lead
and chemicals called phthalates in products intended for children age 12 and
under It requires that all childrenrsquos products comply with all applicable
childrenrsquos product safety rules are tested for compliance by a CPSC-accepted
laboratory have a written Childrenrsquos Product Certificate issued by the
manufacturer or importer that provides evidence of the productrsquos compliance
and have permanent tracking information affixed to the product and its
packaging75 In fact the law increased the budget of CPSC imposed new
testing and documentation requirements and set new acceptable levels of
several substances It imposed new requirements on manufacturers of toys and
other consumer products for children The Act also increased fines and
specified jail time for some violations The law became to have more wide-
sweeping nature comparing to a previous bill the Lead-Free Toys Act This
earlier bill was incorporated into this act which was apparently prompted by
various scandals over high lead content in toys in 2007
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 73 ldquoMattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 200913 74 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 75 The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws--StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act
13 47
The Act contained three main standards including exposure levels of lead
phthalate and mandatory testing Especially regarding the exposure level of
lead the legislation reduced the limit of lead allowed in surface coatings or
paint to 90 ppm from then-current limit of 600 ppm effective on 14 August
2009 The legislation reduces the amount of total lead content in childrens
product substrates to 600 ppm by 10 February 2009 300 ppm by 14 August
2009 and 100 ppm by 14 August 2011 On the other hand the legislation
required for mandatory testing that every manufacturer of a product subject to a
consumer product safety rule will provide a General Conformity Certificate to
certify based on unit testing or a reasonable testing program that the product
complies with all safety rules76 These certificates must accompany the product
through the distribution chain through the retailer They must be available to the
CPSC during any inspection The third party testing requirement for lead
content was originally set by the CPSIA at 600 ppm but dropped to 300 ppm in
August 2009 However these lead content testing requirements were stayed by
the CPSC in January 2009 until February 10 2010 In December 2009 this stay
of enforcement was further extended until February 10 2011 In both cases the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 76 Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf
13 48
CPSC cited a need to implement further rulemaking and to give manufacturers
more time to comply77
US regulators also announced plans to set up a Beijing office to help
ensure Chinese exports are safe for Americans following a slew of recalls
involving childrenrsquos toys Particularly the US CSPC sought to establish a
permanent presence overseas for the first time to better cooperate with Chinese
regulators and companies so the countryrsquos products are up to US standards It
also planned to have commission staff working in the embassy in Beijing to
work with manufacturers and Chinese regulators One major task of Beijing
office was to educate Chinese manufacturers about the new requirements under
the CPSIA Considering some mutual economic interests between the US and
China Chinese manufacturers are expected to comply with this law since the
large retailers in the US require them to meet such standard78
Amid growing concerns over the safety of Chinese products the US
launched negotiations towards a common safety standard for toys on November
17 in Brussels with the EU as well The talks were formally opened during a
trilateral high-level meeting between EU Consumer Affairs Commissioner
Meglena Kuneva the US Chairman of the Consumer Product Safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 77 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review 78 ldquoUS seeks China office to ensure export safetyrdquo China Daily July 31 2009
13 49
Commission Nancy Nord and the Chinese Vice-Minister of AQSIQ Wei
Chuanzhong The three sides have decided to bring their joint efforts to a new
level by aligning their standards Toys will be the first targets since around 75
percent of toys sold around the world are made in China Common standards
and policy consistence are very crucial for Chinese manufacturers to do their
business in a fair and transparent arena points out Liang Mei deputy chairman
of China Toy Association Another comment was added that the companys
strong focus on research and development would help it to overcome the new
technological barriers and avoid safety disputes79 A certain kind of special
team that is engaged in investigating and studying technology standards of
various nations and international trends and managing onersquos own safety
standards higher than the general or keep it ahead of the criteria of the exporting
marketplaces were also suggested as solution by industry experts80
3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT
31 Preliminary findings under GATT Agreement
A preliminary research about the legitimacy of USrsquos recall on Chinese
toys under GATT Agreement insists that by placing a temporary ban on
Chinese toy products the United States would violate Article III which is
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 79 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007 80 ldquoTrouble in Toy Industryrdquo China Daily December 22 2008
13 50
National Treatment Despite violating GATT Article III4 the author insists
that a Panel would likely find the temporary ban on Chinese toy products valid
under Article XX(b) based on following rationales most of all the temporary
ban on Chinese toys is within the policies designated to protect the human life
and health of American children Just as the Panel in lsquoThailand ndash Cigarettersquo
case has recognized the negative human health effects of smoking a Panel
would likely conclude that the use of lead in childrenrsquos toys creates a negative
health effect It would likely then find that the United States sufficiently sets
forth a prima facie case for an Article XX(b) exception81 Moreover the author
writes no alternative measure could adequately diminish the high risk of lead
contamination of Chinese toys and therefore hold the strict measure valid
Authorrsquos opinion that the temporary ban on Chinese toy does not arbitrarily or
unjustifiably discriminate against Chinese toy imports also leads to justification
of US toy recall The logic behind is that the ban targets Chinese toy imports
because previous US measures failed to curtail the significant volume of
contaminated Chinese toys entering the US markets Since there are no
ulterior ldquoprotectionist objectivesrdquo the measure is not a ldquodisguised restrictionrdquo
under Article XXrsquos chapeau Therefore the author argues that since the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8113 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213
13 51
temporary ban satisfies all the requirements of Article XX(b) a Panel would
likely rule that it does not violate GATT principles82
32 Legal analysis why USrsquos toy recall is legally controversial under TBT Agreement When based on TBT Agreement one of the articles related to the USrsquos
recall on Chinese toy imports include Article II1 which states ldquoimported
product shall be accorded treatment no less favourable than that accorded to
domestic like productsrdquo representing MFN principle and NT 83 The other one
is Article II2 that regulates member statesrsquo measures not to be trade-restrictive
by stipulating that ldquotechnical regulations shall not be more trade-restrictive than
necessary to fulfill a legitimate objective taking account of the risks non-
fulfilment would createrdquo84
First of all Article II1 of TBT Agreement is highly likely to be violated
because it would treat Chinese toy imports less favorably than US domestic
toys To put in more detail since the essential factor that needs to be considered
is ldquolikenessrdquo between exports and imports determining whether US toys and
Chinese toys are like products under the meaning of Article II1 must be the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8213 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 83 TBT Art II1 84 TBT Art II2
13 52
prior analysis to reach such likely conclusion Just as Uche wrote in the legal
analysis under GATT Agreement Chinese toy imports are like products with
respect to US toys under the definition promulgated by GATT Article III4
because the ban would affect the ldquointernal sale offering for sale purchase
transportation distribution or userdquo of the Chinese toys85 According to Uche
ldquoin determining whether imported and domestic products are like products not
only the properties nature and quality of the product but also the end use of the
product must be consideredrdquo86 In fact Chinese toys and American toys share
similar nature which is to entertain children and manufacturers do not affect
such nature whether they are Americans or Chinese Also since manufacturing
factories in China are managed and controlled by Mattel with its same
operation policy the quality of Chinese-made toys and American-made toys
within Mattelrsquos manufacturing chain seems to be quite identical as well On top
of that regardless of their manufacturers toys generally have the same end-
users children When compared to customers in other age groups they seem to
share relatively similar tastes and consumer habits
On the other hand USrsquos recall on its Chinese imports can be analyzed
consistent with Article II2 of TBT Agreement According to the Panel Report
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 85 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 8613 Ibid13
13 53
of lsquoUS ndash Tunarsquo case the analysis of Article II2 of the TBT Agreement may be
conducted in two steps first to determine whether a certain action is taken to
fulfill a legitimate objective which include ldquoprotection of human health or
safetyrdquo and second if that is the case to determine whether that measure is
less trade-restrictive than necessary to fulfill such objective taking account of
the risks non-fulfillment would create87 Based on such criteria USrsquos recall was
due to protect American children from the exposure to the lead paint which can
be interpreted as the ldquolegitimate objectiverdquo On top of that the measure done by
the US can be regarded as less trade-restrictive than necessary to fulfill such
objective with the consideration about risks non-fulfillment would create since
the measure was merely a temporary recall on Mattelrsquos defects rather than
unilateral and arbitrary import restriction against the entire Chinese imports to
the US Also such measure may be originated from the risk-assessment of the
case when the legitimate objective protection of human health or safety has
failed to be fulfilled which might trigger serious physical and mental problems
to American children Therefore it can be concluded that USrsquos toy recall is not
inconsistent with TBT Article II2 when considering aforementioned facts
However although Article II2 is satisfied the recall measure taken by the US
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8713 WTO Panel Report lsquoUS mdash Tunarsquo (WTDS381R)
13
13 54
is still questionable because Article II1 and II2 of TBT Agreement are
obligations of WTO member nations which implies that both articles must be
satisfied to acquire legitimacy unlike the preliminary analysis based on GATT
Agreement Thus when the case similar to this occasion is brought to the
international court under the WTO there would be high probability that the
respondentrsquos recall measure might trigger legal controversy under the TBT
Agreement
IV FURTHER DISCUSSION AND CONCLUSION
This paper overall has implemented the case study of which the US has
recalled on Chinese toy imports concerning the lead paint and has analyzed the
suitability and legitimacy of such measure in light of TBT Agreement Prior to
the case study some applicable international rules were introduced GATT
Article I III XX(b) and the chapeau of Article XX which are MFN Principle
NT and General Exceptions to GATT provision respectively formulated the
basis of TBT Agreement In terms of TBT Agreement Article II1 and II2
were the main provision those are applicable to this specific case
Following such applicable international agreements toy industry trend
and the event outline of USrsquos recall on Chinese toy imports were displayed
Along with its volatile and seasonal characteristics the toy industry usually
13 55
incurs relatively higher costs on obsolete inventory lost sales and markdown
Also it is important strategy to survive that providing creative yet price-
competitive toys at the right quantity at the right stores during the very short
selling-windows At this point toy recall case done by the US on Chinese
imports in 2007 was one of the empirical evidence that shows aforementioned
drawback that toy industry and China as manufacturer is suffering from
Particularly this case of Mattelrsquos toy recall against Chinese toy products had
noteworthy significance as the occasion of which a certain multinational
corporationrsquos manufacture outsourcing got expanded to the scale of national
trade dispute concerning consumer product safety issue
Applying abovementioned articles from the TBT Agreement as an
analysis framework some legal controversies were presented regarding the US
toy recall case in the following section As the preliminary finding proved
based on GATT Agreement the recall measure itself violates MFN principle
and NT Nonetheless unlike GATT Agreement which contains exception
clause that justifies such violation TBT does not include any kind of
justification mechanism Therefore although the recall measure done by the US
satisfies Article II2 violation of Article II1 of TBT may cause legal
controversy when the similar case is brought to WTO
On the basis of such occasion and its legal issues several important
13 56
implications in the practical aspect can be drawn for the further discussion It
seems that although China is already well aware of the necessity to adopt and
apply international standards and to make their domestic ones harmonizing with
international norms through remarkable efforts as shown in some international
trade reports China is rather suffering from the disjunction between
continuously improving international standards and Chinarsquos lack of strict and
uniform enforcement of standards This may imply that efforts to make
international agreement and its application consistent must be done by both
international organization and local governments for effective connection
between the public and private sector Particularly the WTO should not stop at
establishing provisions but focus more on implementation with consideration
on each member nationrsquos industry environment and condition especially
regarding those of developing countries Consequently not only technical
standards and certificate management but also education and training program
for the industry fields ought to be provided in the scale of international
organizations
The Chinese government and industry groups also need to address this by
ensuring that Chinese exporters adhere to the standards of the importing
country Companies must invest time and effort in developing not only
standards and principles of safety for their suppliers but must also invest in
13 57
education and training to build the skills and abilities within the supplier
network to assure product safety88 At the same time the governments of
importing countries need to encourage Chinese authorities to develop global
standards on consumables then legislate and monitor them The difference in
standards across the world is clearly an issue These differences need to be
addressed with high priority so that consumers can benefit from globalization of
manufacturing and consumption The issue of global standards is contentious
because different countries have different trajectories of development The
standards of developing countries may not be acceptable to a developed country
On the other hand developing countries will some- times argue that they cannot
adopt the standards of the developed world because of the high costs associated
with these standards Nevertheless exports from developing countries should
adhere to the standards of the export markets Accordingly all those involved
in the global supply chain such as suppliers manufacturers and marketers need
to develop systems to ensure the standards are applied89
This issue with toy recalls takes on another dimension of concern in more
local level which is the cost issue caused by the vicious cycle in global supply
chain of toy industry Despite the awareness of Chinese manufacturers 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8813 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-72013 89 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 58
regarding international technical standards it may be hard for them to ignore
cheaper leaded-paint when squeezed between harsh demands on lower cost
from the US importers and domestic problems such as increasing labor cost and
RMB appreciation At this point the vicious cycle can be formed in toy
industryrsquos global supply chain in spite of the information and knowledge about
the current international standards local manufacturers use cheaper leaded paint
for lower cost Detecting excessive lead level from the paint demands on
technical standard becomes harsher within importing countries As a result
such higher standards require more cost for locals to be satisfied which
ultimately completes the vicious cycle Consequently it seems that further
discussion and researches about constructive measures including policy
changes may be essential and important to resolve such crisis more
fundamentally
13 59
REFERENCES
Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 Del V G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45 Jiacheng Z and Lu Hongjie (2013) Analyzing China Harmonization of Technical Barriers to Trade in the EU and US Markets The Twelfth Wuhan International Conference on E-Business ndash Emerging Operations amp Services Management Track Johnson M E (2001a) Learning from toys Lessons in managing supply chain
13 60
risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 Keith13 E13 M13 John13 S13 W13 and13 Tsunehiro13 O13 (2000)13 Quantifying13 the13 Impact13 of13 13 13 13 13 13 13 Technical13 Barriers13 to13 Trade13 A13 Framework13 for13 Analysis13 Policy13 Research13 13 13 13 13 13 13 Working13 Paper13 Development13 Research13 Group13 The13 World13 Bank Lee M A Flynn B B and Frohlich M T (2008) All supply chains donrsquot flow through understanding supply chain issues in product recalls Management and Organization Review 4 167ndash182 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal Marucheck A S (1987) On product liability and quality control IIE Transactions 19 355ndash360 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review Paul W B and Hari B (2008) Toy Recalls and China Emotion vs Evidence Management and Organization Review 42 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Reports and Reviews (Online documents included) Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby- Productshtml
13 61
Brief Guide to Analytical Methods for Measuring Lead in Paint Inter- Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground Report on Technical Barriers to Trade (2013) United States Trade Representative Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf The Impact of the TBT and SPS Agreements on Food Labeling and Safety Regulations httpcspinetorgreportscodexwtospsbthtm The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws-- StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml
13 62
GATTWTO Documents The Technical Barriers to Trade Agreement The General Agreement on Tariffs and Trade 1994 WTO Accession Protocol of The Peoplersquos Republic of China WTO Concerns on Indiarsquos Import Restriction on Chinese Toys WTO Technical information on TBT Trade topics Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm WTO Trade Policy Review (2012) WTO ldquoWhat is the WTOrdquo Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm WTO European Communities ndash Measures Affecting Asbestos and Asbestos- Containing Products WTDS135R
13 63
국문 초록
세계경제에 있어서 각 국가 경제의 연계성이 심화됨에 따라 많은
제조업들의 생산 라인과 공급 사슬 역시 세계화 되면서 주로 디자인이나
브랜드 관리를 담당하는 선진국과 생산과 제조를 담당하는 개발도상국
간의 기술 표준 차이에서 오는 문제점들이 발견되고 있다
세계무역기구(WTO) 체제하에서 무역에 관련된 기술표준들은 무역상
기술장벽 조항(TBT)에 따라 관리되어지나 WTO의 회원국들의 논의 하에
알맞은 조항을 명시하는 것과 조항의 효용성 또는 실제 각국의
기술표준들과 조항의 합치성은 별개의 문제인 것이 사실이다
본 논문은 미국 Mattel 사의 중국산 장난감 회수조치가 WTO
체제하에서 어떠한 법적 의미를 지니는지 살펴보았다 사건 당시 실제로
중국이 미국을 상대로 WTO에 제소하지는 않았지만 오늘날 대두되는
TBT의 중요성과 점점 더 심화되어가는 제조산업의 세계화 현상을
보았을 때 향후 비슷한 사건들이 발생할 가능성이 높기 때문에 이러한
분석은 유의미할 수 있으며 추후 시사하는 바 역시 클 것으로 예상된다
따라서 본 연구에서는 미국의 중국산 장난감 회수조치의 통상법적
사례분석을 통해 TBT가 기술표준문제에서 지니는 법적 의미를
분석하였다
키워드 세계무역기구 무역상 기술장벽협정 기술표준 Mattel사
장난감 회수조치 중국산 장난감
학번 2012-22086
ltstartpagegt10I INTRODUCTION 1II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 4 1 GATT ARTICLE I amp III 4 2 GATT ARTICLE XX(B) amp CHAPEAU OF ARTICLE XX 8 3 TBT UNDER THE WTO SYSTEM amp TBT ARTICLE II 10 4 OTHER RELATED TECHNICAL STANDARDS 20III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 28 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS 28 11 Characteristics of toy industry 28 12 Global supply chain with China involved 31 2 MATTELiexclmacrS TOY RECALL 34 21 Event outline 37 22 Aftermath of toy recall and its damage degree to the toy industry 40 23 Reaction and regulation of the US government and background policy 44 3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT 49 31 Preliminary findings under GATT Agreement 49 32 Legal analysis why USiexclmacrs toy recall is legally controversial under TBT Agreement 51IV FURTHER DISCUSSION AND CONCLUSION 54REFERENCES 59plusmnsup1sup1reg AtildeEcircmiddotIuml 63ltbodygt
13 iv
THESIS ACCEPTANCE CERTIFICATE
The undersigned appointed by
The Graduate School of International Studies
Seoul National University
Have examined the thesis entitled
Impacts of Technical Barriers to Trade and Technical Standards on Toy Industry of Developing Country
A Case Study on the USrsquos Recall on Chinese Toy Imports -
Presented by Yeonsoo Kim
Candidate for the degree of Master of International Studies and hereby certify that the examined thesis is worthy of acceptance
Signature Committee Chair Rhee Yeongseop Signature Committee Member Moon Hwy-Chang Signature Committee Member Ahn Dukgeun
Date February 2014
13 v
Impacts of Technical Barriers to Trade and Technical Standards on Toy Industry of Developing Country
- A Case Study on the USrsquos Recall on Chinese Toy Imports -
ABSTRACT
As most of the industries are outsourcing their manufacturing process to
developing countries to form the global supply chain in the era of globalization
controversies due to different technology standards are being on the rise and
the case of USrsquos recall on Chinese toy imports is one of the examples Although
the reaction of the US was confined to temporary recall it seems possible that
similar disputes involving import restriction might develop into a legal dispute
case which will be judged by WTO panels In such case the main ruling would
be based on TBT Agreement This research paper treats the case study about
USrsquos toy recall case and the legitimacy of such measure under TBT Agreement
In addition several implications will be stated as well including discrepancy
between TBT Agreement and its application and standard harmonization issue
Key Words TBT Agreement WTO GATT toy recall toy industry
Student Number 2012-22086
13 vi
TABLE OF CONTENTS 13 13 ABSTRACT vii
TABLE OF CONTENTS viii
LIST OF TABLES AND FIGURES ix
LIST OF ABBREVIATIONS ix
I INTRODUCTION 1
II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 4
1 GATT ARTICLE I amp III 4 2 GATT ARTICLE XX(B) amp CHAPEAU OF ARTICLE XX 8 3 TBT UNDER THE WTO SYSTEM amp TBT ARTICLE II 10 4 OTHER RELATED TECHNICAL STANDARDS 20
III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 28 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS 28
11 Characteristics of toy industry 28 12 Global supply chain with China involved 31
2 MATTELrsquoS TOY RECALL 34 21 Event outline 37 22 Aftermath of toy recall and its damage degree to the toy industry 40 23 Reaction and regulation of the US government and background policy 44
3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT 49 31 Preliminary findings under GATT Agreement 49 32 Legal analysis why USrsquos toy recall is legally controversial under TBT Agreement 51
IV FURTHER DISCUSSION AND CONCLUSION 54
REFERENCES 59
국문 초록 63 13
13 vii
LIST OF FIGURES
Figure 1 Toy Recalls Over Time (1988-2007)
Figure 2 Number of Lead-Contained Toy Recall (1998-2008)
LIST OF TABLES
Table 1 Lead in Paint Regulations by Country
Table 2 Toy Recalls (1988-2007)
Table 3 Number of Lead-Contained Toy Recall Announcements (1988-2008)
LIST OF ABBREVIATIONS
AQSIQ State General Administration for Quality Supervision and
Inspection and Quarantine
CPSC Consumer Product Safety Commission
CNCA China Certification Accreditation Association
13 viii
CPSIA Consumer Product Safety Improvement Act
CDC Centers for Disease Control
GATT General Agreement on Tariffs and Trade
IEC International Electrotechnical Commission
ISO International Organization for Standardization
ITO International Trade Organization
ITU International Telecommunication Union
MFN Most Favored Nation
MII Ministry of Information Industry
MOFCOM Ministry of Commerce Peoplersquos Republic of China
SAC Standardization Administration of China
SEPA State Environmental Protection Administration
TBT Technical Barrier to Trade
US United States
USTR United States Trade Representative
WHO World Health Organization of the United Nations
WTO World Trade Organization
13 1
I INTRODUCTION
From 2007 to 2008 the recall of an estimated twenty million Chinese-
made toys by Mattel which was the second biggest recall so far in toy industry
have shocked many North American parents and generated severe reactions
from them who have little children in their home It was due to lead paint
coverage on toys which was processed during manufacturing process in local
factories in China The recalls have shaken the toy industry in the US and China
which led to a surge in testing and prompted more stringent testing rules
Particularly it was the occasion of which a certain multinational corporationrsquos
overseas investment and outsourcing of its manufacturing process happen to be
expanded to the scale of national trade dispute due to consumer product safety
issue Moreover the string of recalls of Chinese-made toys heightened trade
tensions between the US and China two continents where the economies and
the trade surpluses were exponential
In the past product failures were often attributed to local or functional
errors in product design the manufacturing process or inadequate labeling with
limited impact Today a single product safety problem can have significant
repercussions on a global scale1 Globalization of most industries has sparked
heightened awareness of the various risks and vulnerabilities that products are
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 1 Marucheck A S (1987) On product liability and quality control IIE Transactions 19 355ndash360
13 2
exposed to as they move along the global supply chain continuum from design
and sourcing to manufacture transportation distribution and final sale to the
consumer Supply networks are long and complex Many entities including
outsourcers and subcontractors located in emerging economies such as China
handle the product as it moves across geographical and national borders
thereby creating many physical and temporal threats that pose a risk to product
safety and security 2 Therefore the impact of standards and technical
regulations on trade is at the forefront of global policy discussions This is
particularly true in relation to challenges confronting developing nations as they
seek to increase production for export markets In regard to voluntary standards
developing nations face constraints in absorbing best-practice information on
standards and mobilizing resources necessary to adopt appropriate process and
production methods3
Independent of the reaction and measure that the US took in the actual
case which was only confined to Mattelrsquos recall on toys manufactured in
Chinese factory similar cases involving import restriction due to health issue
being developed into a legal dispute case within the WTO seems highly
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 2 Lee M A Flynn B B and Frohlich MT (2008) All supply chains donrsquot flow through understanding supply chain issues in product recalls Management and Organization Review 4 167ndash182 3 Keith E M John S W and Tsunehiro O (2000) Quantifying the Impact of Technical Barriers to Trade A Framework for Analysis Policy Research Working Paper Development Research Group The World Bank13 13
13 3
possible when one considers the tendency that many industries are expanding
their supply chain globally In such cases underlying legal agreements might be
TBT Agreement or GATT Agreement In fact there is a preliminary research
about this toy recall case which is analyzed in legal aspect on the basis of
GATT Agreement particularly Article XX(b) and the chapeau of Article XX
According to its findings USrsquos recall on Chinese toy imports can be justified
under aforementioned GATT Agreement provisions Yet pre research about the
legal analysis based on TBT Agreement hardly exists Also it is hard to find
preliminary researches done about the other extent researches on toy recalls and
consumer safety issues
The main objective of this paper is to analyze the suitability and
legitimacy of USrsquos toy recall in light of TBT Agreement In addition the status
of China as manufacturer in the global supply chain of toy industry will be
discussed further The paper is structured as follows Section II introduces some
applicable international rules and legal agreements for toy safety regulation
including TBT Agreement Article II1 and II2 those are originated from GATT
Article I III XX(b) and the chapeau of Article XX Subsequently the event
outline overall about the toy recall case will be reviewed in section III including
the industry analysis and the focus on Chinarsquos involvement in global supply
chain Then the legal analysis of the case outcome based on TBT Agreement
13 4
will be followed subsequently Section IV combines the analysis results from
the previous section and proposes several implications on the application of
TBT Agreement and issues about the vicious cycle created within the global
supply chain of toy industry
II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 1 GATT ARTICLE I amp III
11 History of GATT
After the World War II has ended in 1945 the international society and
its members recognized the necessity to reconstruct and revitalize broken
worldrsquos economy The outcome of such recognition and efforts came out two
years later twenty-three countries signed General Agreement on Tariffs and
Trade (GATT) which was a multilateral agreement regulating international
trade Actually It was negotiated during the United Nations Conference on
Trade and Employment and was the outcome of the failure of negotiating
governments to create the International Trade Organization (ITO)
Based on its preamble the objective of GATT was to reduce trade
barriers substantially between countries through the reduction of tariffs the
reduction of subsidies the elimination of import quotas and discriminatory
13 5
trade policies and preferences on a reciprocal and mutually advantageous basis
To achieve such a liberalized trading regime contracting parties to GATT
underwent eight extensive rounds of negotiations including Kennedy Round
Tokyo Round Uruguay Round Doha Round and etc where countries would
agree to specific reductions to the barriers to trade between nations Most of all
the Uruguay Round has noteworthy significance in among the history of GATT
it was not only the first set of multilateral trade negotiations in which
developing countries had played an active role but also the most substantial
trade liberalization agreement in agricultural products in the history of trade
negotiations4 Finally the contracting parties to the GATT decided to establish
the World Trade Organization (WTO) at this very round which concluded in
19945
12 GATT Article I
Article I of GATT specifies Most Favored Nation (MFN) Principle As
the paragraph 1 of this article states
ldquohellip any advantage favour privilege or immunity granted by any contracting party to any product originating in or destined for any other country shall be accorded
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 4 The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 5 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915
13 6
immediately and unconditionally to the like product originating in or destined for the territories of all other contracting partiesrdquo6
the MFN Principle extend the same privileges benefits or advantages to all
WTO members as long as the occasion is involving ldquolike productsrdquo from each
member nation Here ldquolikenessrdquo of imported product and domestic product
could be determined based on six criteria physical characteristics and uses of
the merchandise interchangeability channels of distribution common
manufacturing facilities production processes and employees customer and
producersrsquo perceptions and price7 Namely it precludes discrimination among
imported ldquolike productsrdquo requiring member-states to treat imported products of
a given nation no less favorably than similar products from other member-
states8 Such concept of ldquolike productsrdquo continuously appears throughout the
agreement including Article III which will be explained in the following
paragraph
13 GATT Article III
Article III of GATT stipulates National Treatment principle This
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 6 GATT Art I 7 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml13 8 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915
13 7
principle minimizes incidents of unfair trade discrimination by requiring
member-states to refrain from treating foreign products less favorably than
domestic products The purpose of the National Treatment principle is to
prohibit hidden protectionism and circumvent measures that create trade
barriers Therefore under such principle contracting parties must treat
imported and domestic products equally Especially as Article III2 states in the
text
ldquoThe products of the territory of any contracting party imported into the territory of any other contracting party shall not be subject directly or indirectly to internal taxes or other internal charges of any kind in excess of those applied directly or indirectly
to like domestic productsrdquo9
the National Treatment principle prohibits contracting parties from imposing
internal taxes or charges either directly or indirectly on imported products in
order to afford protection to domestic products Contracting parties substantiate
an Article III2 violation by failing to tax two directly competitive or
substitutable products similarly Finally Article III4 requires that contracting
parties may not provide less favorable treatment to imported products than to
domestic products through following sentences
ldquoThe products of the territory of any contracting party imported into the territory of any other contracting party shall be accorded treatment no less favourable than that
accorded to like products of national origin in respect of all laws regulations and
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 9 GATT Art III2
13 8
requirement affecting their internal sale offering for sale purchase transportation distribution or userdquo10
In other words Article III2 and III4 violations occur when a member-state
applies a tax or creates a measure that treats like imported products less
favorably than like domestic products
2 GATT ARTICLE XX(b) amp CHAPEAU OF ARTICLE XX
Article XX is the General Exception clause to GATT provision This
exceptional clause allows member-states of the WTO to use otherwise illegal
trade measures by invoking an enumerated exception for valid public policy
purposes A member-state can only invoke an Article XX exception after a
WTO Panel concludes that the measure or some part thereof violates a GATT
provision Thereafter the WTO Panel must determine whether the measure falls
within one of the Article XX exceptions Throughout the proceedings the
member- state invoking the Article XX exception carries the burden of proof11
21 GATT Article XX(b)
Among ten cases of exceptions Article XX(b) allow a member nations to
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 10 GATT Art III413 11 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915
13 9
adopt of enforce measures ldquonecessary to protect human animal or plant life or
healthrdquo12 through the use of measures those are inconsistent with GATT In this
phrase ldquonecessaryrdquo can be regarded as the main keyword when the panel
implements the analysis of a certain case under Article XX(b) the Panel must
determine that a trade measure is ldquonecessaryrdquo to achieve the objectives of that
member nationrsquos public health policy The necessity of such intrusive health
policy can be applied exclusively when the selected measure is the one and only
available measure and there are no less trade restrictive alternatives that would
be consistent with GATT in the occasion
22 Chapeau of GATT Article XX
Not only Article XX(b) but also the chapeau of GATT provides the
criteria that exceptional case must satisfy The chapeau presents as follows
ldquoSubject to the requirement that such measures are not applied in a manner which would constitute a means of arbitrary or unjustifiable discrimination between
countries where the same conditions prevail or a disguised restriction on international trade nothing in this Agreement shall be construed to prevent the adoption or
enforcement by any contracting party of measureshelliprdquo13
The purpose of this chapeau is to prevent discrimination and guard against
protectionist policies by prohibiting the application of arbitrarily or
unjustifiable discriminative measures between countries Therefore for a 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 12 GATT Art XX(b) 13 GATT Art XX
13 10
certain dispute case to be exceptional against GATT principles including MFN
and national treatment it must satisfy both Article XX(b) and the chapeau of
GATT These two preconditions ultimately become the basis of Technical
Barrier to Trade (TBT) Agreement under the WTO system
3 TBT UNDER WTO SYSTEM amp TBT ARTICLE II
31 Creation of the WTO
The international community created the WTO as a response to the
growing problems facing GATT as the world economy became more globalized
On January 1 1995 the international community established the WTO in order
to reduce trade barriers through multilateral negotiations With its creation the
WTO subsumed GATT and formed the first international trade organization In
this context the original GATT text (GATT 1947) is still in effect under the
WTO framework subject to the modifications of GATT 199414
Whilst GATT was a set of rules agreed upon by nations the WTO is an
institutional body The WTO expanded its scope from traded goods to include
trade within the service sector and intellectual property rights Although it was
designed to serve multilateral agreements during several rounds of GATT
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 14 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 91513
13 11
negotiations multilateral agreements created selective trading and caused
fragmentation among members WTO arrangements are generally a multilateral
agreement settlement mechanism of GATT15 As the purpose of the WTO is to
facilitate trade among nations through trade agreements as early as 1997 these
agreements governed over ninety percent of all international trade16
In terms of its organization mechanism the WTO consists of various
committees and councils that address novel trade issues and create stronger
international agreements Any WTO member may participate in any committee
or council However WTO members may not participate in the appellate body
dispute settlement panels or multilateral committees The WTO also provides
members with many benefits that facilitate the flow of international trade In
addition to providing an international trade framework the WTO provides its
members with a dispute resolution Panel to resolve disputes among member
states If a dispute arises among contracting parties they must first enter into
consultation After sixty days if the parties cannot agree then they may submit
their dispute to a WTO Panel for study Thereafter the Dispute Settlement Body
appoints a three- to five-member Panel of independent trade experts to review
the dispute The Panel evaluates the facts reviews GATT principles and 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 15 ldquoWhat is the WTOrdquo WTO official website Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm 16 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915
13 12
submits a report with its decision The decision binds the parties unless within
sixty days the Dispute Settlement Body unanimously decides to reject the
report or either party appeals the decision17
The WTO has a number of fundamental principles that every WTO
member must follow These principles include transparency MFN National
Treatment and reciprocity subsuming basic principles of GATT as well
Transparency requires that member-states publish their trade policies and
regulations and apply them equitably Reciprocity requires that parties in trade
agreements meet their respective trade obligations MFN principle and national
treatment are identical with those under GATT18
32 TBT under the WTO system
The provisions of the GATT 1947 contained only a general reference to
technical regulations and standards in Articles III XI and XX a GATT
working group set up to evaluate the impact of non-tariff barriers in
international trade concluded that technical barriers were the largest category
of non-tariff measures faced by exporters After years of negotiations at the end
of the Tokyo Round in 1979 thirty-two GATT Contracting Parties signed the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 17 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 18 Ibid
13 13
plurilateral Agreement on TBT The Standards Code as the Agreement was
called laid down the rules for preparation adoption and application of technical
regulations standards and conformity assessment procedures The new WTO
Agreement on Technical Barriers to Trade or TBT Agreement has
strengthened and clarified the provisions of the Tokyo Round Standards Code
The TBT Agreement negotiated during the Uruguay Round is an integral part
of the WTO Agreement19
Aforementioned GATT Article XX(b) and the chapeau of Article XX
may now explain the advent of the TBT Agreement under the WTO system
Just as GATT becomes an entity as the WTO and the WTO Agreement
succeeds the contents of GATT the TBT Agreement got developed based on
GATT Article XX(b) and the chapeau of Article XX as well Such
characteristics of TBT is based on the following evidence
ldquohellip Desiring to further the objectives of GATT 1994 hellip Desiring to ensure that technical regulations and standards including packaging marking and labeling
requirements and procedures for assessment of conformity with technical regulations and standards do not create unnecessary obstacles to international trade hellip
Recognizing that no country should be prevented from taking measures necessary to ensure the quality of its exports or for the protection of human animal or plant like or health of the environment or for the prevention of deceptive practices at the levels it
considers appropriate subject to the requirement that they are not applied in a manner which would constitute a means of arbitrary or unjustifiable discrimination between
countries where the same conditions prevail or a disguised restriction on international
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 19 Technical information on TBT Trade topics WTO official website Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm
13 14
trade and are otherwise in accordance with the provisions of this Agreement helliprdquo20
One of the WTO Panel Report which is about the lsquoEC - Asbestosrsquo case also
mentions about intertwined mechanism between TBT and GATT Article XX(b)
ldquoWe also note that the criteria on the preparation adoption or application of
technical regulations in Article 22 of the TBT Agreement are very similar to
those in Article XX of the GATT 1994 The preamble to the TBT Agreement in
fact repeats some of the wording of Article XX of the GATT In the Panelrsquos
view the TBT Agreement is a development of the GATTrdquo21
To give more detail about the relationship between the TBT Agreement
and GATT Agreement although the TBT Agreement according to its Preamble
in intended to ldquofurther the objectives of GATT 1994rdquo it does not contain any
explicit links to Article XX(b) or any equivalent exception clause Nevertheless
similar wording is found in Article II2 of TBT Unlike Article XX this
provision also mentions ldquohuman safetyrdquo and does not stipulate a closed list of
policies (ldquointer aliardquo) Therefore a wider variety of reasons (even moral ethic
and socio-economic considerations market transparency or consumer
preferences) could be ldquo legitimate objectivesrdquo22 Furthermore as in Article
XX(b) the term ldquonecessaryrdquo is contained in Article II2 of TBT as well 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 20 TBT The Preamble 21 WTO Panel Report lsquoEC mdash Asbestosrsquo (WTDS135R) para 855 22 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers
13 15
However this seems to contain an element of tautology the phrase ldquonot be
more trade-restrictiverdquo is reminiscent of the interpretation of ldquonecessaryrdquo in
Article XX(b) Yet the different balance of obligations in Article II2 TBT and
in Article XX suggests that ldquonecessaryrdquo need not have exactly the same
meaning in both provisions In lsquoEC ndash Asbestosrsquo case the Appellate Body stated
that ldquothe TBT Agreement imposes obligations on Members that seem to be
different from and additional to the obligations imposed on Members under
the GATT 1994rdquo Unlike Article XX where the burden rests on the defending
party to present a prima facie case that the measure is justified under Article
II2 TBT it is for the complaining party to make a prima facie case that the
measure creates an unnecessary barrier to trade23
There are three main concepts throughout the entire Agreement technical
regulations standards and conformity assessment procedures Technical
regulations and standards set out specific characteristics of a product such as its
size shape design functions and performance or the way it is labeled or
packaged before it is put on sale In certain cases the way a product is produced
can affect these characteristics and it may then prove more appropriate to draft
technical regulations and standards in terms of a products process and
production methods rather than its characteristics per se The TBT Agreement
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 23 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers13
13 16
makes allowance for both approaches in the way it defines technical regulations
and standards24 One another feature of these standards and regulations is that
they should not be imposed in a protectionistrsquos way In fact the TBT
Agreement accords to Members a high degree of flexibility in the preparation to
take into account the existence of legitimate divergences of taste income
geography and other factors between countries adoption and application of
their national technical regulations according to the abovementioned Preamble
However Members regulatory flexibility is limited by the requirement that
technical regulations ldquoare not prepared adopted or applied with a view to or
with the effect of creating unnecessary obstacles to traderdquo25 according to the
Article II2 Lastly conformity assessment procedures are technical procedures
mdash such as testing verification inspection and certification mdash which confirm
that products fulfill the requirements laid down in regulations and standards
Generally exporters bear the cost if any of these procedures Non-transparent
and discriminatory conformity assessment procedures can become effective
protectionist tools Costs for exporters usually include loss of economies of
scale which is the case that if a firm must adjust its production facilities to
comply with diverse technical requirements in individual markets production
costs per unit are likely to increase This imposes handicap particularly on small
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 24 TBT Annex I 25 TBT Art II2
13 17
and medium enterprises Information costs which include the costs of
evaluating the technical impact of foreign regulations translating and
disseminating product information and training of experts is also a part of
exporterrsquos burdens Conformity assessment costs confirming the compliance
with technical regulations through testing certification or inspection by
laboratories or certification bodies are usually at the companys expense as
well26
The TBT Agreement applies when a country applies aforementioned
technical regulations standards or procedures for assessing conformity with
these standards in such a way as to impose an unnecessary restriction on
international trade It is subject to review every three years to reflect the trend
The TBT Agreement covers a broad range of products including consumer
product such as toys for children which also implies that the largest number of
technical regulations and standards are adopted to aim at protecting human
safety or health27 In recent years the number of technical regulations and
standards adopted by countries has grown significantly Increased regulatory
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 26 Technical information on TBT Trade topics WTO official website Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm 27 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 2
13 18
policy can be seen as the result of higher standards of living worldwide which
have boosted consumers demand for safe and high-quality products28
The impact of the TBT on international trade is still being researched and
discussed which makes the issue ambiguous A study by Fontagneacute Mimouni
and Pasteels states that an insignificant or even positive impact of the TBT on
international trade of manufactured consumer products was observed29 On the
other hand researches on the WTO official website specifies that although it is
difficult to give a precise estimate of the impact on international trade of the
need to comply with different foreign technical regulations and standards it
certainly involves significant costs for producers and exporters that could be
huge burden to trade In general these costs arise from the translation of foreign
regulations hiring of technical experts to explain foreign regulations and
adjustment of production facilities to comply with the requirements In addition
there is the need to prove that the exported product meets the foreign
regulations The high costs involved may discourage manufacturers from trying
to sell abroad In the absence of international disciplines a risk exists that
technical regulations and standards could be adopted and applied solely to
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 28 Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html 29 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal
13 19
protect domestic industries30
33 TBT ARTICLE II
Article II of the TBT Agreement is the major part in terms of its
succession of GATT Article XX Especially Article II1 states
ldquoMembers shall ensure that in respect of technical regulations products imported from the territory of any Member shall be accorded treatment no less favourable than
that accorded to like products of national origin and to like products originating in any other countryrdquo
which stipulates that member states of the WTO must offer indiscriminative
treatment and environment to their trading partners within the WTO system
and between domestic goods and imported goods Moreover Article II2
presents
ldquoMembers shall ensure that technical regulations are not prepared adopted or applied with a view to or with the effect of creating unnecessary obstacles to
international trade For this purpose technical regulations shall not be more trade-restrictive than necessary to fulfil a legitimate objective taking account of the risks
non-fulfilment would create Such legitimate objectives are inter alia national security requirements the prevention of deceptive practices protection of human
health or safety animal or plant life or health or the environment In assessing such risks relevant elements of consideration are inter alia available scientific and
technical information related processing technology or intended end-uses of productsrdquo
Preceding article is composed of general obligation and specific obligation the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 30 Technical information on TBT Trade topics WTO official website Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm
13 20
part that states ldquoMembers shall ensure that technical regulations are not
prepared adopted or applied with a view to or with the effect of creating
unnecessary obstacles to international traderdquo is general obligation while the rest
represents specific obligation One can witness that such paragraph prohibits
trade-restrictive characteristic to fulfill a legitimate objective being consistent
with the purpose of the WTO Particularly following case study will be
analyzed based on these articles
4 OTHER RELATED TECHNICAL STANDARDS
41 Lead regulation
Lead in paint can be divided into soluble lead and insoluble lead soluble
lead is the lead likely to be available for absorption if a child mouths or
swallows31 Any exposure to both kinds of lead is potentially harmful for a
child as there is no known ldquosaferdquo level In May 2012 the US Centers for
Disease Control (CDC) announced it would change its policy on Childhood
Lead Poisoning to eliminate the terminology ldquolevel of concernrdquo that was
previously defined as a blood lead level of 10 ugdl and which had been widely
adopted by other health agencies This change acknowledges that all exposures
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 31 Brief Guide to Analytical Methods for Measuring Lead in Paint Inter-Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf
13 21
to lead are potentially harmful to a child and therefore public health policy
should focus on preventing exposures before they cause harm The CDC will
now recommend follow up for the most highly exposed children with elevated
blood lead levels above a reference value representing the top 25 of all
children in the US That level is currently 5 microgdl but this will be updated
every four years based on current surveillance testing data This is the first
substantive change in the agencyrsquos guidance on blood lead levels since 1991
While developed countries have implemented standards to regulate the use of
lead in paint much of the paint currently sold for residential use in most
countries contains high levels of lead A recent study examining lead
concentrations in the paint of 10 developing countries demonstrates that 68
of the new paints tested exceed the US standard of 90 ppm (effective August
2009) Published studies conducted in India China and other counties have had
similar findings32
Moreover most countries do not have regulatory limitations on lead
content in paint or only have voluntary standards in place In countries with
regulations the permissible lead levels are often inconsistent with a range of
excluded applications Standards between countries vary greatly and some
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 32 Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground
13 22
regulations reference soluble lead and others total lead (percent by weight)33
The lead level regulation in paint of the US and China is not an exception when
referring to the following table although both countries have same figure in
terms of the ppm the standard is slightly different since China measures the
soluble paint only while the US includes the total paint both soluble and
insoluble paint
Table 1 Lead in Paint Regulations by Country34
Such fact implies that regarding the lead level regulation China is less strict
then the US with 90 ppm maximum while the US requires less than 90 ppm
when considering the added amount of insoluble lead as well In fact acute
exposure to lead by chewing on a lead toy for example or repetitive exposure 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 33 Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground13 34 ibid 13
13 23
to lead by handling toys that contain it can lead to severe neurological
behavioral problems and damage brain cells especially in children35
42 Chinarsquos technical standard system and commitment to the WTO and TBT Agreement There are four levels of technical standards in China national trade
local and enterprise standards Under the Regulations for the Implementation of
the Standardization Law in formulating national standards the competent
standardization administration department under the State Council is
responsible for making plans organizing drafting examining and approving
numbering and issuing national standards If there are no national standards for
technical requirements that need to be standardized for certain trades
throughout the country trade standards may be formulated Trade standards
become null and void automatically after the corresponding national standards
enter into effect In the absence of national standards or trade standards local
standards may be formulated on safety and sanitation requirements for
industrial goods that need to be unified in the provinces autonomous regions
and municipalities directly under the Central Government Local standards
become null and void automatically after the corresponding national standards
or trade standards enter into effect In the absence of national standards trade 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 35 ldquo550000 More Chinese Toys Recalled for Leadrdquo The New York Times September 27 2007
13 24
standards or local standards for certain products the enterprises producing such
products may formulate their own standards as the basis for organizing
production Where there are already national trade or local standards
enterprises are encouraged to formulate and apply enterprise standards that are
stricter than the corresponding standards36
Furthermore China continues to be an active member of the WTO
Committee on Technical Barriers to Trade According to the authorities in the
period 1 January 2009 to end-October 2011 China made a total of 350
notifications to the Committee on Technical Barriers to Trade (including
revisions addenda supplements and corrigenda) Chinas notifications cover a
wide variety of products and concerns with particular emphasis on human
health and safety China has used the TBT Committee to raise concerns about
measures or proposed measures in its export markets on products ranging from
toys to herbal medicines In China the WTO enquiry point for technical
barriers to trade is the International Inspection and Quarantine Standards and
Technical Regulations Research Center under the State General Administration
for Quality Supervision and Inspection and Quarantine (AQSIQ) Also the
WTO Notification and Enquiry Center of Ministry of Commerce Peoplersquos
Republic of China (MOFCOM) is responsible for Chinas notifications to the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 36 Trade Policy Review (2012) World Trade Organization
13 25
WTO TBT Committee It has been notifying proposed technical regulations and
conformity assessment procedures to the TBT Committee so that interested
parties in WTO members are able to comment on them as required by the TBT
Agreement37
China is a member of the International Organization for Standardization
(ISO) the International Electrotechnical Commission (IEC) and the
International Telecommunication Union (ITU) the World Health Organization
of the United Nations (WHO) and Codex Alimentarius Commission as well as
several regional standards organizations such as the Pacific Area Standards
Congress Meanwhile the Standardization Administration of China (SAC) was
established in April 2001 It is the competent department authorized by the
State Council to implement administrative functions and to exercise unified
administration over the standardization work throughout the country Its main
responsibilities include taking part in drafting and amending laws and
regulations on national standardization drafting and implementing policies
concerning national standardization representing China in ISO IEC and other
international or regional standardization organizations and so on38
According to Chinarsquos Accession Protocol written by the WTO China
also has made commitments such as complying with obligations under TBT
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 37 Trade Policy Review (2012) World Trade Organization 38 ibid13
13 26
Agreement including the adoption and application of standards technical
regulations and the conformity assessment procedures (such as testing or
certification) to both imported and domestic goods and these procedures done
in a transparent manner China consented to speed up its process of reviewing
existing technical regulations standards and conformity assessment procedures
to determine their continuing relevance and consistency with international
standards and to harmonize with them as well Periodical reports on the status
of this review process and the number of standards and technical regulations
that have been nullified are one of Chinarsquos tangible commitments39
43 Concern of the US on Chinarsquos technical standards
Despite aforementioned changes National Trade Estimate Report of the
United States Trade Representative (USTR) states some problems and
limitations of Chinarsquos technical standard implementation Especially it still has
concerns about significant conformity assessment and testing-related issues in
China US exporters still continue to report that Chinarsquos regulatory
requirements are not enforced as strictly or uniformly against domestic
producers as compared to foreign producers In addition in some cases Chinarsquos
regulations provide only that products will be inspected or tested upon entry
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 39 Accession Protocol of The Peoplersquos Republic of China World Trade Organization
13 27
into Chinarsquos customs territory without any indication as to whether or how the
regulations will be applied to domestic producers However in 2007 as in prior
years almost all of the notified measures have emanated from AQSIQ SAC or
China Certification Accreditation Association (CNCA) and have rarely
included measures from other agencies that appear to require notification such
as the Ministry of Health the Ministry of Information Industry (MII) and the
State Environmental Protection Administration (SEPA) Four years ago in part
to address this problem China had reportedly formed a new inter-agency
committee with representatives from approximately 20 ministries and agencies
and chaired by AQSIQ to achieve better coordination on TBT matters but
progress has been inconsistent in this area As a result some of Chinarsquos TBT
measures continue to enter into force without having first been notified to the
TBT Committee and without foreign companies having had the opportunity to
comment on them or even being given a transition period during which to make
necessary adjustments In other cases some written comments submitted by
US and other foreign interested parties seemed to be wholly disregarded
Sometimes there was insufficient time for China to consider about these
issues40
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 40 National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative13
13 28
III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS
11 Characteristics of toy industry
Baby product manufacturing industry worldwide caters to around four
million babies on a yearly basis generating retail revenue of nearly seven
billion dollars Demand in this industry has grown due to a rising number of
babies to be catered to partly because people are starting families later Product
innovation and development has allowed retailers and manufactures to widen
the market using new technologies and advanced marketing approaches The
market encompasses different segments which can be divided into toys
feeding accessories wipes disposable diapers body care products and
soothers41
Especially toy industry is one of the worldrsquos oldest creative industries
For centuries toys have helped children to have fun and to transform to creator
masters emulators nurturers friends collectors story lovers and experience
seekers42 Toy industry also produces products which meet lsquocritical needs as
defined by Nagurney et al (2001) which specifies that toy products along with
other products are necessary to sustain and prolong human life and well-being
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 41 Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby-Productshtml 42 Del Vecchio G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA
13 29
Moreover consumer products such as toys while not necessary to sustain
human life have certainly contributed to the quality of life and improved living
standards enjoyed by much of the population43
However creative business such as toys is extremely volatile and seasonal
in nature Volatility in the toy industry is caused by variable and unpredictable
demands very short and specific selling-windows and short product-life-cycles
Therefore investors and practitioners know very well that the toy industry is far
from tranquil44 Along with its volatile characteristics the toy industry also has
incurred relatively higher costs on obsolete inventory lost sales and markdown
as compared to other industries45 Therefore to survive these industries face a
very unique challenge that is to provide the right toys at the right quantity at the
right stores during the very short selling-windows and to frequently provide
creative and yet price-competitive toys46 Also within toy industry increasingly
educated parents with higher levels of disposable incomes and growing
awareness regarding safety and health issues accompanies strong demands on
international safety standards according to the recent international trends Such 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 43 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 44 Johnson ME (2001a) Learning from toys Lessons in managing supply chain risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 45 Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 46 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management
13 30
elements of toy industry ultimately lead and motivate toy companies to focus
not only on sales and marketing but also on product quality control and
technology innovation Toy industry has globalized with much sourcing of
components and ingredients from low-cost global suppliers increased
outsourcing of production to foreign production facilities and transportation
and distribution within global markets Recent safety problems can be also
traced back to changes in global supply chain systems47 Also the industry
must continue increasing marketing budgets and intensify its safety standard to
combat bad publicity which can put a dent in product sales such as the blow to
the formula market caused by reports of lead in the paint used to color toys
Such scares damage consumer confidence and company credibility
necessitating strong publicity campaigning as a remedy Government
involvement in manufacturing practices is also likely to increase meaning that
companies will have to comply with standards set in place to help protect
consumers48
In terms of the major market of the toy industry the US the EU and
Asia-Pacific combine to represent over 80 percent of the overall market
Among them developed countries such as the US and EU are responsible for 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 47 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 48 Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby-Productshtml
13 31
capital and technology-intensive sector including design and marketing while
developing countries like China are in charge of labor-intensive process such
as manufacturing This implies that when it comes to product recall such
distinction between design and manufacturing is important particularly in the
context of the toy industry because toy companies such as Mattel perform the
design of toys whereas unnamed overseas manufacturers do manufacturing
Therefore when a certain company recalls its products the rationale for recall
must be clarified whether it is due to design flaw such as sharp edges or small
detachable parts or some manufacturing defects including excess lead in
surface paint or any other harmful chemicals contained in the toy 49
12 Global supply chain with China involved
It is important that management practices be improved to handle the
complexity of global supply chains Companies offshoring their manufacturing
to China (and similar countries) cannot simply rely on intermediaries and
agents in Hong Kong or Singapore to coordinate production and ensure quality
Such an approach was good enough in the initial stages of offshoring but
clearly falls short a decade after offshoring became a common business practice
The offshoring companies need to develop capabilities and systems to engage
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 49 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 32
more directly and closely with China and similar overseas manufacturing
locations Toy companies need to develop robust systems for quality control
and testing of the toys manufactured at their suppliersrsquo factories Unless
companies learn to manage these complexities it is difficult to ensure product
quality and safety50
When taking a closer look into the toy-manufacturing sector in China
Chinarsquos domestic manufacturers are mostly small and medium-sized firms
which may have to make costly technology upgrades before exports Although
many foreign brands have entered the growing Chinese market and established
their own factories and distribution networks they could not improve the
working environment of Chinese local manufacturers rather continuous
scandals caused by their recalls involving made-in-China products resulted in
stiffer working environment safety concern and manufacturing standards To
be worse additional tests and certificates required of businesses drove up costs
while the frequent production line adjustments lowers efficiency of
manufacturing process According to the New York Times interview director
for toy making company explained their sufferings that When orders from
Germany were cancelled Lin had to adjust the program of machines that were
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 50 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 33
producing German orders to meet US requirements as the safety criteria
differed for both nations51
Not only external factors but also internal factors within China are
prevalent which contribute to the poor safety of Chinese imported toys Berman
and Swani assert that five factors among others mainly cause such tendency
cost pressures and quality fade multiple levels of outsourcing often involving
small local producers the existence of a large number of counterfeit goods
made in China Chinese cleverness at evading detection for safety-related
infractions and poor product safety surveillance by the Chinese and US
government These elements coalesce to create an environment where there is a
need to cut corners to meet suppliersrsquo price expectations where unsafe
alternatives are readily available and where the chance of detection of unsafe
goods is very low52
Just as mentioned in the previous section toy industry is facing the era of
global supply chain by much sourcing of components and ingredients from low-
cost global suppliers increased outsourcing of production to foreign production
facilities and transportation and distribution within global markets In this
context many toy recalls that occurred around 2007 and 2008 could be traced
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 51 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007 52 Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48
13 34
back to changes in global supply chain systems53 In the model of offshore
production manufacturers can prevent defects with careful production It is also
known that the toy companies can prevent most of these types of defects with
efficient quality control and inspection mechanisms54
2 MATTELrsquoS TOY RECALL
Abovementioned global supply chain and Chinarsquos involvement in the toy
industry as a major manufacturer has provoked numerous controversies among
Western customers including Mattelrsquos huge toy recalls These issues had even
more crucial impacts on Chinese local manufacturing sectors since they were
the biggest toy makers in international toy market and certainly toy is enjoyed
by much of the population worldwide just as other consumer products possess
enormous pool of consumers On top of that safety problem of the toy covered
with leaded paint as such also have led some young consumers to physical and
mental health problems or even death
Chinese toy recalls involved the Consumer Product Safety Commission
(CPSC) in the US In the historical perspective the earliest instance of toy
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 53 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 54 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13
13 35
recalls from the records of the CPSC was in 1974 when toy chests were recalled
following the death of a child Recalling toys and other products in large
numbers in an infrequent but not an unprecedented event Since 1974 over 680
toy products have been recalled Of these 550 recalls were made in the last 20
years Each year toys were recalled on an average of 28 occasions The number
of recalls remained roughly stable until 2006 but appears to have been on the
rise since then In 2007 CPSC had recalled 56 recalls which would be the
highest number of recalls in the history of the toy industry In other words
there has been a definite increase in the number of recalls in 2007 as Table 2
and Figure 1 display
13 36
Table 2 Toy Recalls (1988-2007)55
Figure 1 Toy Recalls Over Time (1988-2007)56
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 55 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13 56 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209
13 37
The number of recalls involving Chinese-made toys also appears to be on the
rise over the last few years Toy companies started moving the production of
toys in China in the early 1990s This trend has continued and accelerated in
recent years Recalls involving Chinese-made toys was hovering around 50 of
the total until 2002 so recalls did not increase for well over a decade after
manufacturing moved to China However since 2003 this figure had hovered
around 80 and reached 95 this year which is a dramatic rise57 In this
regard real cases regarding the US and EUrsquos recall against toys manufactured
in China will be the main focus hereafter incident outline the point at issue
comparison between the USrsquos response against the issue and that of EU and
legal analysis based on TBT Agreement under WTO system will be the
following contents
21 Event outline
The recall was because of the lead paint coverage which was processed
in Chinese factories Lead was banned in paint on toys and other childrenrsquos
products in the United States in the 1970s but the problem has arisen again as
more toys are imported from China Of roughly 39 lead-related recalls in a
certain year 38 were of Chinese-made goods according to the CPSC In fact
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 57 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45
13 38
about fifty percent of Mattelrsquos revenue comes from toys made in eleven
factories it owns and operates That is a high share for the toy industry But the
other half comes from toys that it outsources to up to fifty manufacturers in
China Those toys tend to be short-term products that feature characters from
movies and television shows rather than Barbie dolls or other Mattel brands58
In early July in 2007 one of the European retailers that sell Mattel toys
discovered the lead on some products On July 6 Mattel stopped operations at
the factory that produced the toys and initiated an investigation and then on
July 18 Mattel took a reporter for The New York Times on a tour of a factory
in Guanyao China and of Mattelrsquos toy safety lab in Shenzhen to show its
sophisticated testing and inspection facilities including equipment that could
detect lead paint on incoming products or supplies At that time Mattel
executives say it was unclear whether Mattel was facing a widespread lead
paint problem or if the European case was an anomaly When the companyrsquos
executives received conclusive data that persuaded them to recall the eighty-
three products the company contacted retailers who stocked the toys
Originally Mattel requires the factories it contracts with to use paint and other
materials provided by certified suppliers Mattel executives said they did not
know if the contract manufacturer substituted paint from a noncertified supplier
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 58 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 39
or if a certified supplier caused the problem59 Later it was found that even
though the company had developed a certification program and rigorous testing
rules to make sure that its Chinese contractors adhered to standards for the
allowable levels of lead in paint yet some subcontractors were careless while
others intentionally violated the rules by substituting paint from a noncertified
supplier who provided the lead paint60
The string of lead paint cases has drawn the most attention from toy
product related association and consumer watchdogs In light of the recalls
Nickelodeon - which owns the characters Dora the Explorer and Diego - has
decided to introduce a third-party monitor to check up on all of the companies
that make toys under its brands including Mattel61 Combined with the recent
scares in the United States of Chinese-made pet food and globally of Chinese-
made pharmaceuticals and toothpaste the string of toy recalls is inspiring new
demands for stepped-up enforcement of safety by United States regulators and
importers as well as by the government and industry in China This summer
the Toy Industry Association has been working with the federal Consumer
Product Safety Commission on new regulations to require more stringent safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 59 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007 60 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 61 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 40
checks The Toy Industry Association urges its members to routinely test
products it is importing to make sure they comply with federal safety standards
which prohibit for example surface paint that contains lead in toys or items
that could cause a choking hazard62 Meanwhile Mattel agreed to pay $23
million to the CPSC for violating a federal lead paint ban and marketing
importing and selling non-compliant toys in civil penalties The CPSC said the
fine against the No 1 toymaker and its Fisher-Price pre-school division was the
highest ever for the agencys regulated product violations and the third largest
in its history63
22 Aftermath of toy recall and its damage degree to the toy industry
Such an unprecedented toy recall of the US against China was also
proven through numbers and figures As Table 2 and Figure 2 display the
number of both Chinese toy recall and lead-contained toy recall tend to increase
as years pass by especially from the year 2000 To make these table and figure
Laplume and Bapuji complied a database of toy recalls based on the recall
notices posted on the website of the US CPSC They presented the data on toy
recalls in Table 2 with special attention given to those involving toys made in
China and those recalled for excessive lead Authors also presented the data
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 62 ldquoAs More Toys Are Recalled Trail Ends in Chinardquo The New York Times June 19 2007 63 Mattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 2009
13 41
pictorially in Figure 2 to allow a visual interpretation of trends and
developments64
Table 2 Number of Lead-Contained Toy Recall Announcements (1988-2008)65
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 64 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports13 65 Ibid
13 42
Figure 2 Number of Lead-Contained Toy Recall (1998-2008)66
Apparently the reason why Chinese factory used lead-contained paint was due
to cheaper price Multinational Corporation such as Mattel kept on requiring
low cost and price to their suppliers while suppliers including Chinese
manufacturers were facing serious difficulties regarding the fact that their
export prices were rising due to continuous appreciation of the Yuan and
escalating labor cost Consequently for Chinese factory owners who are often
under intense pressure to lower production costs tend to cut corners in making
products and regularly use cheap and illegal substitutes such as leaded paint to
their toys to survive as Mattelrsquos suppliers Namely Chinese local manufacturers
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 66 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports
13 43
got pressure not only from Western companiesrsquo appetite for cheaper toys but
also from the fierce local competition to satisfy such appetite Furthermore
numerous toy recalls from the US worsen the situation repeated scandals
involving Chinese products resulted in stringent environmental safety and
manufacturing standards Additional tests and certificates required of
businesses drove up costs even more67 Long supply chain involving multiple
contractors and subcontractors which are common in China were also
nominated as the major contributor Every link in the chain was susceptible to
fraud or contaminated goods Such uncertainty usually contributes to supply
chain breakdown since the larger the chain the more people get involved and
the greater the difficulty in controlling the quality of the product68
Aftermath of toy recall also included remarkable changes after the US
Congress passed the new federal childrenrsquos product laws in August 2008
setting higher standards for toy safety product line adjustments must be done
more frequently and comprehensively to satisfy requirements and standards of
Mattel and policies of US Congress Changes like these affect the factorys
working efficiency and increases costs For instance it takes about a weeks
time to make the machines adapt to new procedures and also involves huge
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 67 ldquoSmall World After All for Toy-making Hubrdquo China Daily December 23 2008 68 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007
13 44
expenditure on purchase of substitute materials when required69 The nightmare
had continued after regulators in Beijing revoked the export licenses of two toy
manufacturers one of the heads of those Chinese company that made toys for
Mattel for fifteen years and was behind the recall this month of about a million
Mattel toys committed suicide in a company warehouse in southern China The
death was the latest development in a year filled with prominent recalls and
product safety scandals involving goods made in China According to the
briefing of Chinese government one of the paint suppliers for Chinese
manufacturer had shipped the company a fake lead-free paint pigment that
could be used in producing paint70
23 Reaction and regulation of the US government and background policy
In the US responsibility for the safety of consumer products with the
exception of food pharmaceuticals and automobiles falls within the
jurisdiction of the US CPSC which regulates the sale and manufacture of more
than 15000 different consumer product The CPSC collects information about
product safety issues from sources such as hospitals doctors newspaper reports
industry reports consumer complaints investigations conducted by its staff and
reports from companies When a company becomes aware of hazards
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 69 ldquoTrouble in Chinarsquos Toy Industryrdquo China Daily December 22 2008 70 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007
13 45
associated with the products it sold it is required by law to inform the CPSC
immediately within 24 hours Based on the information it received the CPSC
works in coordination with the companies involved to recall the hazardous
products from the market The recall notices are publicly available on the
CPSCrsquos website The CPSCrsquos recall notices contain information about the
product being recalled the company recalling the product where the product
was recalled the hazard associated with the usage of the recalled product sale
details such as the number of units sold sales locations sale period and sale
price the procedure to return the product and the remedy offered by the
company71
Authority for the CPSC is provided in the 2008 Consumer Product Safety
Improvement Act (CPSIA) passed by the US Congress which gave makers and
sellers of childrens products such as toys clothing and books have until
February 10 2009 to comply with stricter standards for permissible lead
phthalate content limits and other mandatory safety requirements72 Following
considerable pushback from toymakers who said the deadline was unrealistic
and also applied to products that had already been shipped the CPSC agreed to
delay the deadline for the new testing and certification requirements by a year
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 71 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209 72 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384
13 46
to Feb 10 201073 Apparently this act is the result of a spike of 473 consumer
products recalled in 2007 in what is referred to as the ldquoYear of the Recallrdquo74 It
became effective Aug 14 2009 in the US and imposes tough standards for lead
and chemicals called phthalates in products intended for children age 12 and
under It requires that all childrenrsquos products comply with all applicable
childrenrsquos product safety rules are tested for compliance by a CPSC-accepted
laboratory have a written Childrenrsquos Product Certificate issued by the
manufacturer or importer that provides evidence of the productrsquos compliance
and have permanent tracking information affixed to the product and its
packaging75 In fact the law increased the budget of CPSC imposed new
testing and documentation requirements and set new acceptable levels of
several substances It imposed new requirements on manufacturers of toys and
other consumer products for children The Act also increased fines and
specified jail time for some violations The law became to have more wide-
sweeping nature comparing to a previous bill the Lead-Free Toys Act This
earlier bill was incorporated into this act which was apparently prompted by
various scandals over high lead content in toys in 2007
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 73 ldquoMattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 200913 74 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 75 The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws--StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act
13 47
The Act contained three main standards including exposure levels of lead
phthalate and mandatory testing Especially regarding the exposure level of
lead the legislation reduced the limit of lead allowed in surface coatings or
paint to 90 ppm from then-current limit of 600 ppm effective on 14 August
2009 The legislation reduces the amount of total lead content in childrens
product substrates to 600 ppm by 10 February 2009 300 ppm by 14 August
2009 and 100 ppm by 14 August 2011 On the other hand the legislation
required for mandatory testing that every manufacturer of a product subject to a
consumer product safety rule will provide a General Conformity Certificate to
certify based on unit testing or a reasonable testing program that the product
complies with all safety rules76 These certificates must accompany the product
through the distribution chain through the retailer They must be available to the
CPSC during any inspection The third party testing requirement for lead
content was originally set by the CPSIA at 600 ppm but dropped to 300 ppm in
August 2009 However these lead content testing requirements were stayed by
the CPSC in January 2009 until February 10 2010 In December 2009 this stay
of enforcement was further extended until February 10 2011 In both cases the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 76 Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf
13 48
CPSC cited a need to implement further rulemaking and to give manufacturers
more time to comply77
US regulators also announced plans to set up a Beijing office to help
ensure Chinese exports are safe for Americans following a slew of recalls
involving childrenrsquos toys Particularly the US CSPC sought to establish a
permanent presence overseas for the first time to better cooperate with Chinese
regulators and companies so the countryrsquos products are up to US standards It
also planned to have commission staff working in the embassy in Beijing to
work with manufacturers and Chinese regulators One major task of Beijing
office was to educate Chinese manufacturers about the new requirements under
the CPSIA Considering some mutual economic interests between the US and
China Chinese manufacturers are expected to comply with this law since the
large retailers in the US require them to meet such standard78
Amid growing concerns over the safety of Chinese products the US
launched negotiations towards a common safety standard for toys on November
17 in Brussels with the EU as well The talks were formally opened during a
trilateral high-level meeting between EU Consumer Affairs Commissioner
Meglena Kuneva the US Chairman of the Consumer Product Safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 77 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review 78 ldquoUS seeks China office to ensure export safetyrdquo China Daily July 31 2009
13 49
Commission Nancy Nord and the Chinese Vice-Minister of AQSIQ Wei
Chuanzhong The three sides have decided to bring their joint efforts to a new
level by aligning their standards Toys will be the first targets since around 75
percent of toys sold around the world are made in China Common standards
and policy consistence are very crucial for Chinese manufacturers to do their
business in a fair and transparent arena points out Liang Mei deputy chairman
of China Toy Association Another comment was added that the companys
strong focus on research and development would help it to overcome the new
technological barriers and avoid safety disputes79 A certain kind of special
team that is engaged in investigating and studying technology standards of
various nations and international trends and managing onersquos own safety
standards higher than the general or keep it ahead of the criteria of the exporting
marketplaces were also suggested as solution by industry experts80
3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT
31 Preliminary findings under GATT Agreement
A preliminary research about the legitimacy of USrsquos recall on Chinese
toys under GATT Agreement insists that by placing a temporary ban on
Chinese toy products the United States would violate Article III which is
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 79 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007 80 ldquoTrouble in Toy Industryrdquo China Daily December 22 2008
13 50
National Treatment Despite violating GATT Article III4 the author insists
that a Panel would likely find the temporary ban on Chinese toy products valid
under Article XX(b) based on following rationales most of all the temporary
ban on Chinese toys is within the policies designated to protect the human life
and health of American children Just as the Panel in lsquoThailand ndash Cigarettersquo
case has recognized the negative human health effects of smoking a Panel
would likely conclude that the use of lead in childrenrsquos toys creates a negative
health effect It would likely then find that the United States sufficiently sets
forth a prima facie case for an Article XX(b) exception81 Moreover the author
writes no alternative measure could adequately diminish the high risk of lead
contamination of Chinese toys and therefore hold the strict measure valid
Authorrsquos opinion that the temporary ban on Chinese toy does not arbitrarily or
unjustifiably discriminate against Chinese toy imports also leads to justification
of US toy recall The logic behind is that the ban targets Chinese toy imports
because previous US measures failed to curtail the significant volume of
contaminated Chinese toys entering the US markets Since there are no
ulterior ldquoprotectionist objectivesrdquo the measure is not a ldquodisguised restrictionrdquo
under Article XXrsquos chapeau Therefore the author argues that since the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8113 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213
13 51
temporary ban satisfies all the requirements of Article XX(b) a Panel would
likely rule that it does not violate GATT principles82
32 Legal analysis why USrsquos toy recall is legally controversial under TBT Agreement When based on TBT Agreement one of the articles related to the USrsquos
recall on Chinese toy imports include Article II1 which states ldquoimported
product shall be accorded treatment no less favourable than that accorded to
domestic like productsrdquo representing MFN principle and NT 83 The other one
is Article II2 that regulates member statesrsquo measures not to be trade-restrictive
by stipulating that ldquotechnical regulations shall not be more trade-restrictive than
necessary to fulfill a legitimate objective taking account of the risks non-
fulfilment would createrdquo84
First of all Article II1 of TBT Agreement is highly likely to be violated
because it would treat Chinese toy imports less favorably than US domestic
toys To put in more detail since the essential factor that needs to be considered
is ldquolikenessrdquo between exports and imports determining whether US toys and
Chinese toys are like products under the meaning of Article II1 must be the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8213 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 83 TBT Art II1 84 TBT Art II2
13 52
prior analysis to reach such likely conclusion Just as Uche wrote in the legal
analysis under GATT Agreement Chinese toy imports are like products with
respect to US toys under the definition promulgated by GATT Article III4
because the ban would affect the ldquointernal sale offering for sale purchase
transportation distribution or userdquo of the Chinese toys85 According to Uche
ldquoin determining whether imported and domestic products are like products not
only the properties nature and quality of the product but also the end use of the
product must be consideredrdquo86 In fact Chinese toys and American toys share
similar nature which is to entertain children and manufacturers do not affect
such nature whether they are Americans or Chinese Also since manufacturing
factories in China are managed and controlled by Mattel with its same
operation policy the quality of Chinese-made toys and American-made toys
within Mattelrsquos manufacturing chain seems to be quite identical as well On top
of that regardless of their manufacturers toys generally have the same end-
users children When compared to customers in other age groups they seem to
share relatively similar tastes and consumer habits
On the other hand USrsquos recall on its Chinese imports can be analyzed
consistent with Article II2 of TBT Agreement According to the Panel Report
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 85 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 8613 Ibid13
13 53
of lsquoUS ndash Tunarsquo case the analysis of Article II2 of the TBT Agreement may be
conducted in two steps first to determine whether a certain action is taken to
fulfill a legitimate objective which include ldquoprotection of human health or
safetyrdquo and second if that is the case to determine whether that measure is
less trade-restrictive than necessary to fulfill such objective taking account of
the risks non-fulfillment would create87 Based on such criteria USrsquos recall was
due to protect American children from the exposure to the lead paint which can
be interpreted as the ldquolegitimate objectiverdquo On top of that the measure done by
the US can be regarded as less trade-restrictive than necessary to fulfill such
objective with the consideration about risks non-fulfillment would create since
the measure was merely a temporary recall on Mattelrsquos defects rather than
unilateral and arbitrary import restriction against the entire Chinese imports to
the US Also such measure may be originated from the risk-assessment of the
case when the legitimate objective protection of human health or safety has
failed to be fulfilled which might trigger serious physical and mental problems
to American children Therefore it can be concluded that USrsquos toy recall is not
inconsistent with TBT Article II2 when considering aforementioned facts
However although Article II2 is satisfied the recall measure taken by the US
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8713 WTO Panel Report lsquoUS mdash Tunarsquo (WTDS381R)
13
13 54
is still questionable because Article II1 and II2 of TBT Agreement are
obligations of WTO member nations which implies that both articles must be
satisfied to acquire legitimacy unlike the preliminary analysis based on GATT
Agreement Thus when the case similar to this occasion is brought to the
international court under the WTO there would be high probability that the
respondentrsquos recall measure might trigger legal controversy under the TBT
Agreement
IV FURTHER DISCUSSION AND CONCLUSION
This paper overall has implemented the case study of which the US has
recalled on Chinese toy imports concerning the lead paint and has analyzed the
suitability and legitimacy of such measure in light of TBT Agreement Prior to
the case study some applicable international rules were introduced GATT
Article I III XX(b) and the chapeau of Article XX which are MFN Principle
NT and General Exceptions to GATT provision respectively formulated the
basis of TBT Agreement In terms of TBT Agreement Article II1 and II2
were the main provision those are applicable to this specific case
Following such applicable international agreements toy industry trend
and the event outline of USrsquos recall on Chinese toy imports were displayed
Along with its volatile and seasonal characteristics the toy industry usually
13 55
incurs relatively higher costs on obsolete inventory lost sales and markdown
Also it is important strategy to survive that providing creative yet price-
competitive toys at the right quantity at the right stores during the very short
selling-windows At this point toy recall case done by the US on Chinese
imports in 2007 was one of the empirical evidence that shows aforementioned
drawback that toy industry and China as manufacturer is suffering from
Particularly this case of Mattelrsquos toy recall against Chinese toy products had
noteworthy significance as the occasion of which a certain multinational
corporationrsquos manufacture outsourcing got expanded to the scale of national
trade dispute concerning consumer product safety issue
Applying abovementioned articles from the TBT Agreement as an
analysis framework some legal controversies were presented regarding the US
toy recall case in the following section As the preliminary finding proved
based on GATT Agreement the recall measure itself violates MFN principle
and NT Nonetheless unlike GATT Agreement which contains exception
clause that justifies such violation TBT does not include any kind of
justification mechanism Therefore although the recall measure done by the US
satisfies Article II2 violation of Article II1 of TBT may cause legal
controversy when the similar case is brought to WTO
On the basis of such occasion and its legal issues several important
13 56
implications in the practical aspect can be drawn for the further discussion It
seems that although China is already well aware of the necessity to adopt and
apply international standards and to make their domestic ones harmonizing with
international norms through remarkable efforts as shown in some international
trade reports China is rather suffering from the disjunction between
continuously improving international standards and Chinarsquos lack of strict and
uniform enforcement of standards This may imply that efforts to make
international agreement and its application consistent must be done by both
international organization and local governments for effective connection
between the public and private sector Particularly the WTO should not stop at
establishing provisions but focus more on implementation with consideration
on each member nationrsquos industry environment and condition especially
regarding those of developing countries Consequently not only technical
standards and certificate management but also education and training program
for the industry fields ought to be provided in the scale of international
organizations
The Chinese government and industry groups also need to address this by
ensuring that Chinese exporters adhere to the standards of the importing
country Companies must invest time and effort in developing not only
standards and principles of safety for their suppliers but must also invest in
13 57
education and training to build the skills and abilities within the supplier
network to assure product safety88 At the same time the governments of
importing countries need to encourage Chinese authorities to develop global
standards on consumables then legislate and monitor them The difference in
standards across the world is clearly an issue These differences need to be
addressed with high priority so that consumers can benefit from globalization of
manufacturing and consumption The issue of global standards is contentious
because different countries have different trajectories of development The
standards of developing countries may not be acceptable to a developed country
On the other hand developing countries will some- times argue that they cannot
adopt the standards of the developed world because of the high costs associated
with these standards Nevertheless exports from developing countries should
adhere to the standards of the export markets Accordingly all those involved
in the global supply chain such as suppliers manufacturers and marketers need
to develop systems to ensure the standards are applied89
This issue with toy recalls takes on another dimension of concern in more
local level which is the cost issue caused by the vicious cycle in global supply
chain of toy industry Despite the awareness of Chinese manufacturers 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8813 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-72013 89 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 58
regarding international technical standards it may be hard for them to ignore
cheaper leaded-paint when squeezed between harsh demands on lower cost
from the US importers and domestic problems such as increasing labor cost and
RMB appreciation At this point the vicious cycle can be formed in toy
industryrsquos global supply chain in spite of the information and knowledge about
the current international standards local manufacturers use cheaper leaded paint
for lower cost Detecting excessive lead level from the paint demands on
technical standard becomes harsher within importing countries As a result
such higher standards require more cost for locals to be satisfied which
ultimately completes the vicious cycle Consequently it seems that further
discussion and researches about constructive measures including policy
changes may be essential and important to resolve such crisis more
fundamentally
13 59
REFERENCES
Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 Del V G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45 Jiacheng Z and Lu Hongjie (2013) Analyzing China Harmonization of Technical Barriers to Trade in the EU and US Markets The Twelfth Wuhan International Conference on E-Business ndash Emerging Operations amp Services Management Track Johnson M E (2001a) Learning from toys Lessons in managing supply chain
13 60
risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 Keith13 E13 M13 John13 S13 W13 and13 Tsunehiro13 O13 (2000)13 Quantifying13 the13 Impact13 of13 13 13 13 13 13 13 Technical13 Barriers13 to13 Trade13 A13 Framework13 for13 Analysis13 Policy13 Research13 13 13 13 13 13 13 Working13 Paper13 Development13 Research13 Group13 The13 World13 Bank Lee M A Flynn B B and Frohlich M T (2008) All supply chains donrsquot flow through understanding supply chain issues in product recalls Management and Organization Review 4 167ndash182 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal Marucheck A S (1987) On product liability and quality control IIE Transactions 19 355ndash360 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review Paul W B and Hari B (2008) Toy Recalls and China Emotion vs Evidence Management and Organization Review 42 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Reports and Reviews (Online documents included) Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby- Productshtml
13 61
Brief Guide to Analytical Methods for Measuring Lead in Paint Inter- Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground Report on Technical Barriers to Trade (2013) United States Trade Representative Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf The Impact of the TBT and SPS Agreements on Food Labeling and Safety Regulations httpcspinetorgreportscodexwtospsbthtm The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws-- StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml
13 62
GATTWTO Documents The Technical Barriers to Trade Agreement The General Agreement on Tariffs and Trade 1994 WTO Accession Protocol of The Peoplersquos Republic of China WTO Concerns on Indiarsquos Import Restriction on Chinese Toys WTO Technical information on TBT Trade topics Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm WTO Trade Policy Review (2012) WTO ldquoWhat is the WTOrdquo Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm WTO European Communities ndash Measures Affecting Asbestos and Asbestos- Containing Products WTDS135R
13 63
국문 초록
세계경제에 있어서 각 국가 경제의 연계성이 심화됨에 따라 많은
제조업들의 생산 라인과 공급 사슬 역시 세계화 되면서 주로 디자인이나
브랜드 관리를 담당하는 선진국과 생산과 제조를 담당하는 개발도상국
간의 기술 표준 차이에서 오는 문제점들이 발견되고 있다
세계무역기구(WTO) 체제하에서 무역에 관련된 기술표준들은 무역상
기술장벽 조항(TBT)에 따라 관리되어지나 WTO의 회원국들의 논의 하에
알맞은 조항을 명시하는 것과 조항의 효용성 또는 실제 각국의
기술표준들과 조항의 합치성은 별개의 문제인 것이 사실이다
본 논문은 미국 Mattel 사의 중국산 장난감 회수조치가 WTO
체제하에서 어떠한 법적 의미를 지니는지 살펴보았다 사건 당시 실제로
중국이 미국을 상대로 WTO에 제소하지는 않았지만 오늘날 대두되는
TBT의 중요성과 점점 더 심화되어가는 제조산업의 세계화 현상을
보았을 때 향후 비슷한 사건들이 발생할 가능성이 높기 때문에 이러한
분석은 유의미할 수 있으며 추후 시사하는 바 역시 클 것으로 예상된다
따라서 본 연구에서는 미국의 중국산 장난감 회수조치의 통상법적
사례분석을 통해 TBT가 기술표준문제에서 지니는 법적 의미를
분석하였다
키워드 세계무역기구 무역상 기술장벽협정 기술표준 Mattel사
장난감 회수조치 중국산 장난감
학번 2012-22086
ltstartpagegt10I INTRODUCTION 1II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 4 1 GATT ARTICLE I amp III 4 2 GATT ARTICLE XX(B) amp CHAPEAU OF ARTICLE XX 8 3 TBT UNDER THE WTO SYSTEM amp TBT ARTICLE II 10 4 OTHER RELATED TECHNICAL STANDARDS 20III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 28 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS 28 11 Characteristics of toy industry 28 12 Global supply chain with China involved 31 2 MATTELiexclmacrS TOY RECALL 34 21 Event outline 37 22 Aftermath of toy recall and its damage degree to the toy industry 40 23 Reaction and regulation of the US government and background policy 44 3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT 49 31 Preliminary findings under GATT Agreement 49 32 Legal analysis why USiexclmacrs toy recall is legally controversial under TBT Agreement 51IV FURTHER DISCUSSION AND CONCLUSION 54REFERENCES 59plusmnsup1sup1reg AtildeEcircmiddotIuml 63ltbodygt
13 v
Impacts of Technical Barriers to Trade and Technical Standards on Toy Industry of Developing Country
- A Case Study on the USrsquos Recall on Chinese Toy Imports -
ABSTRACT
As most of the industries are outsourcing their manufacturing process to
developing countries to form the global supply chain in the era of globalization
controversies due to different technology standards are being on the rise and
the case of USrsquos recall on Chinese toy imports is one of the examples Although
the reaction of the US was confined to temporary recall it seems possible that
similar disputes involving import restriction might develop into a legal dispute
case which will be judged by WTO panels In such case the main ruling would
be based on TBT Agreement This research paper treats the case study about
USrsquos toy recall case and the legitimacy of such measure under TBT Agreement
In addition several implications will be stated as well including discrepancy
between TBT Agreement and its application and standard harmonization issue
Key Words TBT Agreement WTO GATT toy recall toy industry
Student Number 2012-22086
13 vi
TABLE OF CONTENTS 13 13 ABSTRACT vii
TABLE OF CONTENTS viii
LIST OF TABLES AND FIGURES ix
LIST OF ABBREVIATIONS ix
I INTRODUCTION 1
II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 4
1 GATT ARTICLE I amp III 4 2 GATT ARTICLE XX(B) amp CHAPEAU OF ARTICLE XX 8 3 TBT UNDER THE WTO SYSTEM amp TBT ARTICLE II 10 4 OTHER RELATED TECHNICAL STANDARDS 20
III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 28 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS 28
11 Characteristics of toy industry 28 12 Global supply chain with China involved 31
2 MATTELrsquoS TOY RECALL 34 21 Event outline 37 22 Aftermath of toy recall and its damage degree to the toy industry 40 23 Reaction and regulation of the US government and background policy 44
3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT 49 31 Preliminary findings under GATT Agreement 49 32 Legal analysis why USrsquos toy recall is legally controversial under TBT Agreement 51
IV FURTHER DISCUSSION AND CONCLUSION 54
REFERENCES 59
국문 초록 63 13
13 vii
LIST OF FIGURES
Figure 1 Toy Recalls Over Time (1988-2007)
Figure 2 Number of Lead-Contained Toy Recall (1998-2008)
LIST OF TABLES
Table 1 Lead in Paint Regulations by Country
Table 2 Toy Recalls (1988-2007)
Table 3 Number of Lead-Contained Toy Recall Announcements (1988-2008)
LIST OF ABBREVIATIONS
AQSIQ State General Administration for Quality Supervision and
Inspection and Quarantine
CPSC Consumer Product Safety Commission
CNCA China Certification Accreditation Association
13 viii
CPSIA Consumer Product Safety Improvement Act
CDC Centers for Disease Control
GATT General Agreement on Tariffs and Trade
IEC International Electrotechnical Commission
ISO International Organization for Standardization
ITO International Trade Organization
ITU International Telecommunication Union
MFN Most Favored Nation
MII Ministry of Information Industry
MOFCOM Ministry of Commerce Peoplersquos Republic of China
SAC Standardization Administration of China
SEPA State Environmental Protection Administration
TBT Technical Barrier to Trade
US United States
USTR United States Trade Representative
WHO World Health Organization of the United Nations
WTO World Trade Organization
13 1
I INTRODUCTION
From 2007 to 2008 the recall of an estimated twenty million Chinese-
made toys by Mattel which was the second biggest recall so far in toy industry
have shocked many North American parents and generated severe reactions
from them who have little children in their home It was due to lead paint
coverage on toys which was processed during manufacturing process in local
factories in China The recalls have shaken the toy industry in the US and China
which led to a surge in testing and prompted more stringent testing rules
Particularly it was the occasion of which a certain multinational corporationrsquos
overseas investment and outsourcing of its manufacturing process happen to be
expanded to the scale of national trade dispute due to consumer product safety
issue Moreover the string of recalls of Chinese-made toys heightened trade
tensions between the US and China two continents where the economies and
the trade surpluses were exponential
In the past product failures were often attributed to local or functional
errors in product design the manufacturing process or inadequate labeling with
limited impact Today a single product safety problem can have significant
repercussions on a global scale1 Globalization of most industries has sparked
heightened awareness of the various risks and vulnerabilities that products are
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 1 Marucheck A S (1987) On product liability and quality control IIE Transactions 19 355ndash360
13 2
exposed to as they move along the global supply chain continuum from design
and sourcing to manufacture transportation distribution and final sale to the
consumer Supply networks are long and complex Many entities including
outsourcers and subcontractors located in emerging economies such as China
handle the product as it moves across geographical and national borders
thereby creating many physical and temporal threats that pose a risk to product
safety and security 2 Therefore the impact of standards and technical
regulations on trade is at the forefront of global policy discussions This is
particularly true in relation to challenges confronting developing nations as they
seek to increase production for export markets In regard to voluntary standards
developing nations face constraints in absorbing best-practice information on
standards and mobilizing resources necessary to adopt appropriate process and
production methods3
Independent of the reaction and measure that the US took in the actual
case which was only confined to Mattelrsquos recall on toys manufactured in
Chinese factory similar cases involving import restriction due to health issue
being developed into a legal dispute case within the WTO seems highly
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 2 Lee M A Flynn B B and Frohlich MT (2008) All supply chains donrsquot flow through understanding supply chain issues in product recalls Management and Organization Review 4 167ndash182 3 Keith E M John S W and Tsunehiro O (2000) Quantifying the Impact of Technical Barriers to Trade A Framework for Analysis Policy Research Working Paper Development Research Group The World Bank13 13
13 3
possible when one considers the tendency that many industries are expanding
their supply chain globally In such cases underlying legal agreements might be
TBT Agreement or GATT Agreement In fact there is a preliminary research
about this toy recall case which is analyzed in legal aspect on the basis of
GATT Agreement particularly Article XX(b) and the chapeau of Article XX
According to its findings USrsquos recall on Chinese toy imports can be justified
under aforementioned GATT Agreement provisions Yet pre research about the
legal analysis based on TBT Agreement hardly exists Also it is hard to find
preliminary researches done about the other extent researches on toy recalls and
consumer safety issues
The main objective of this paper is to analyze the suitability and
legitimacy of USrsquos toy recall in light of TBT Agreement In addition the status
of China as manufacturer in the global supply chain of toy industry will be
discussed further The paper is structured as follows Section II introduces some
applicable international rules and legal agreements for toy safety regulation
including TBT Agreement Article II1 and II2 those are originated from GATT
Article I III XX(b) and the chapeau of Article XX Subsequently the event
outline overall about the toy recall case will be reviewed in section III including
the industry analysis and the focus on Chinarsquos involvement in global supply
chain Then the legal analysis of the case outcome based on TBT Agreement
13 4
will be followed subsequently Section IV combines the analysis results from
the previous section and proposes several implications on the application of
TBT Agreement and issues about the vicious cycle created within the global
supply chain of toy industry
II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 1 GATT ARTICLE I amp III
11 History of GATT
After the World War II has ended in 1945 the international society and
its members recognized the necessity to reconstruct and revitalize broken
worldrsquos economy The outcome of such recognition and efforts came out two
years later twenty-three countries signed General Agreement on Tariffs and
Trade (GATT) which was a multilateral agreement regulating international
trade Actually It was negotiated during the United Nations Conference on
Trade and Employment and was the outcome of the failure of negotiating
governments to create the International Trade Organization (ITO)
Based on its preamble the objective of GATT was to reduce trade
barriers substantially between countries through the reduction of tariffs the
reduction of subsidies the elimination of import quotas and discriminatory
13 5
trade policies and preferences on a reciprocal and mutually advantageous basis
To achieve such a liberalized trading regime contracting parties to GATT
underwent eight extensive rounds of negotiations including Kennedy Round
Tokyo Round Uruguay Round Doha Round and etc where countries would
agree to specific reductions to the barriers to trade between nations Most of all
the Uruguay Round has noteworthy significance in among the history of GATT
it was not only the first set of multilateral trade negotiations in which
developing countries had played an active role but also the most substantial
trade liberalization agreement in agricultural products in the history of trade
negotiations4 Finally the contracting parties to the GATT decided to establish
the World Trade Organization (WTO) at this very round which concluded in
19945
12 GATT Article I
Article I of GATT specifies Most Favored Nation (MFN) Principle As
the paragraph 1 of this article states
ldquohellip any advantage favour privilege or immunity granted by any contracting party to any product originating in or destined for any other country shall be accorded
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 4 The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 5 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915
13 6
immediately and unconditionally to the like product originating in or destined for the territories of all other contracting partiesrdquo6
the MFN Principle extend the same privileges benefits or advantages to all
WTO members as long as the occasion is involving ldquolike productsrdquo from each
member nation Here ldquolikenessrdquo of imported product and domestic product
could be determined based on six criteria physical characteristics and uses of
the merchandise interchangeability channels of distribution common
manufacturing facilities production processes and employees customer and
producersrsquo perceptions and price7 Namely it precludes discrimination among
imported ldquolike productsrdquo requiring member-states to treat imported products of
a given nation no less favorably than similar products from other member-
states8 Such concept of ldquolike productsrdquo continuously appears throughout the
agreement including Article III which will be explained in the following
paragraph
13 GATT Article III
Article III of GATT stipulates National Treatment principle This
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 6 GATT Art I 7 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml13 8 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915
13 7
principle minimizes incidents of unfair trade discrimination by requiring
member-states to refrain from treating foreign products less favorably than
domestic products The purpose of the National Treatment principle is to
prohibit hidden protectionism and circumvent measures that create trade
barriers Therefore under such principle contracting parties must treat
imported and domestic products equally Especially as Article III2 states in the
text
ldquoThe products of the territory of any contracting party imported into the territory of any other contracting party shall not be subject directly or indirectly to internal taxes or other internal charges of any kind in excess of those applied directly or indirectly
to like domestic productsrdquo9
the National Treatment principle prohibits contracting parties from imposing
internal taxes or charges either directly or indirectly on imported products in
order to afford protection to domestic products Contracting parties substantiate
an Article III2 violation by failing to tax two directly competitive or
substitutable products similarly Finally Article III4 requires that contracting
parties may not provide less favorable treatment to imported products than to
domestic products through following sentences
ldquoThe products of the territory of any contracting party imported into the territory of any other contracting party shall be accorded treatment no less favourable than that
accorded to like products of national origin in respect of all laws regulations and
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 9 GATT Art III2
13 8
requirement affecting their internal sale offering for sale purchase transportation distribution or userdquo10
In other words Article III2 and III4 violations occur when a member-state
applies a tax or creates a measure that treats like imported products less
favorably than like domestic products
2 GATT ARTICLE XX(b) amp CHAPEAU OF ARTICLE XX
Article XX is the General Exception clause to GATT provision This
exceptional clause allows member-states of the WTO to use otherwise illegal
trade measures by invoking an enumerated exception for valid public policy
purposes A member-state can only invoke an Article XX exception after a
WTO Panel concludes that the measure or some part thereof violates a GATT
provision Thereafter the WTO Panel must determine whether the measure falls
within one of the Article XX exceptions Throughout the proceedings the
member- state invoking the Article XX exception carries the burden of proof11
21 GATT Article XX(b)
Among ten cases of exceptions Article XX(b) allow a member nations to
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 10 GATT Art III413 11 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915
13 9
adopt of enforce measures ldquonecessary to protect human animal or plant life or
healthrdquo12 through the use of measures those are inconsistent with GATT In this
phrase ldquonecessaryrdquo can be regarded as the main keyword when the panel
implements the analysis of a certain case under Article XX(b) the Panel must
determine that a trade measure is ldquonecessaryrdquo to achieve the objectives of that
member nationrsquos public health policy The necessity of such intrusive health
policy can be applied exclusively when the selected measure is the one and only
available measure and there are no less trade restrictive alternatives that would
be consistent with GATT in the occasion
22 Chapeau of GATT Article XX
Not only Article XX(b) but also the chapeau of GATT provides the
criteria that exceptional case must satisfy The chapeau presents as follows
ldquoSubject to the requirement that such measures are not applied in a manner which would constitute a means of arbitrary or unjustifiable discrimination between
countries where the same conditions prevail or a disguised restriction on international trade nothing in this Agreement shall be construed to prevent the adoption or
enforcement by any contracting party of measureshelliprdquo13
The purpose of this chapeau is to prevent discrimination and guard against
protectionist policies by prohibiting the application of arbitrarily or
unjustifiable discriminative measures between countries Therefore for a 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 12 GATT Art XX(b) 13 GATT Art XX
13 10
certain dispute case to be exceptional against GATT principles including MFN
and national treatment it must satisfy both Article XX(b) and the chapeau of
GATT These two preconditions ultimately become the basis of Technical
Barrier to Trade (TBT) Agreement under the WTO system
3 TBT UNDER WTO SYSTEM amp TBT ARTICLE II
31 Creation of the WTO
The international community created the WTO as a response to the
growing problems facing GATT as the world economy became more globalized
On January 1 1995 the international community established the WTO in order
to reduce trade barriers through multilateral negotiations With its creation the
WTO subsumed GATT and formed the first international trade organization In
this context the original GATT text (GATT 1947) is still in effect under the
WTO framework subject to the modifications of GATT 199414
Whilst GATT was a set of rules agreed upon by nations the WTO is an
institutional body The WTO expanded its scope from traded goods to include
trade within the service sector and intellectual property rights Although it was
designed to serve multilateral agreements during several rounds of GATT
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 14 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 91513
13 11
negotiations multilateral agreements created selective trading and caused
fragmentation among members WTO arrangements are generally a multilateral
agreement settlement mechanism of GATT15 As the purpose of the WTO is to
facilitate trade among nations through trade agreements as early as 1997 these
agreements governed over ninety percent of all international trade16
In terms of its organization mechanism the WTO consists of various
committees and councils that address novel trade issues and create stronger
international agreements Any WTO member may participate in any committee
or council However WTO members may not participate in the appellate body
dispute settlement panels or multilateral committees The WTO also provides
members with many benefits that facilitate the flow of international trade In
addition to providing an international trade framework the WTO provides its
members with a dispute resolution Panel to resolve disputes among member
states If a dispute arises among contracting parties they must first enter into
consultation After sixty days if the parties cannot agree then they may submit
their dispute to a WTO Panel for study Thereafter the Dispute Settlement Body
appoints a three- to five-member Panel of independent trade experts to review
the dispute The Panel evaluates the facts reviews GATT principles and 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 15 ldquoWhat is the WTOrdquo WTO official website Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm 16 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915
13 12
submits a report with its decision The decision binds the parties unless within
sixty days the Dispute Settlement Body unanimously decides to reject the
report or either party appeals the decision17
The WTO has a number of fundamental principles that every WTO
member must follow These principles include transparency MFN National
Treatment and reciprocity subsuming basic principles of GATT as well
Transparency requires that member-states publish their trade policies and
regulations and apply them equitably Reciprocity requires that parties in trade
agreements meet their respective trade obligations MFN principle and national
treatment are identical with those under GATT18
32 TBT under the WTO system
The provisions of the GATT 1947 contained only a general reference to
technical regulations and standards in Articles III XI and XX a GATT
working group set up to evaluate the impact of non-tariff barriers in
international trade concluded that technical barriers were the largest category
of non-tariff measures faced by exporters After years of negotiations at the end
of the Tokyo Round in 1979 thirty-two GATT Contracting Parties signed the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 17 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 18 Ibid
13 13
plurilateral Agreement on TBT The Standards Code as the Agreement was
called laid down the rules for preparation adoption and application of technical
regulations standards and conformity assessment procedures The new WTO
Agreement on Technical Barriers to Trade or TBT Agreement has
strengthened and clarified the provisions of the Tokyo Round Standards Code
The TBT Agreement negotiated during the Uruguay Round is an integral part
of the WTO Agreement19
Aforementioned GATT Article XX(b) and the chapeau of Article XX
may now explain the advent of the TBT Agreement under the WTO system
Just as GATT becomes an entity as the WTO and the WTO Agreement
succeeds the contents of GATT the TBT Agreement got developed based on
GATT Article XX(b) and the chapeau of Article XX as well Such
characteristics of TBT is based on the following evidence
ldquohellip Desiring to further the objectives of GATT 1994 hellip Desiring to ensure that technical regulations and standards including packaging marking and labeling
requirements and procedures for assessment of conformity with technical regulations and standards do not create unnecessary obstacles to international trade hellip
Recognizing that no country should be prevented from taking measures necessary to ensure the quality of its exports or for the protection of human animal or plant like or health of the environment or for the prevention of deceptive practices at the levels it
considers appropriate subject to the requirement that they are not applied in a manner which would constitute a means of arbitrary or unjustifiable discrimination between
countries where the same conditions prevail or a disguised restriction on international
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 19 Technical information on TBT Trade topics WTO official website Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm
13 14
trade and are otherwise in accordance with the provisions of this Agreement helliprdquo20
One of the WTO Panel Report which is about the lsquoEC - Asbestosrsquo case also
mentions about intertwined mechanism between TBT and GATT Article XX(b)
ldquoWe also note that the criteria on the preparation adoption or application of
technical regulations in Article 22 of the TBT Agreement are very similar to
those in Article XX of the GATT 1994 The preamble to the TBT Agreement in
fact repeats some of the wording of Article XX of the GATT In the Panelrsquos
view the TBT Agreement is a development of the GATTrdquo21
To give more detail about the relationship between the TBT Agreement
and GATT Agreement although the TBT Agreement according to its Preamble
in intended to ldquofurther the objectives of GATT 1994rdquo it does not contain any
explicit links to Article XX(b) or any equivalent exception clause Nevertheless
similar wording is found in Article II2 of TBT Unlike Article XX this
provision also mentions ldquohuman safetyrdquo and does not stipulate a closed list of
policies (ldquointer aliardquo) Therefore a wider variety of reasons (even moral ethic
and socio-economic considerations market transparency or consumer
preferences) could be ldquo legitimate objectivesrdquo22 Furthermore as in Article
XX(b) the term ldquonecessaryrdquo is contained in Article II2 of TBT as well 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 20 TBT The Preamble 21 WTO Panel Report lsquoEC mdash Asbestosrsquo (WTDS135R) para 855 22 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers
13 15
However this seems to contain an element of tautology the phrase ldquonot be
more trade-restrictiverdquo is reminiscent of the interpretation of ldquonecessaryrdquo in
Article XX(b) Yet the different balance of obligations in Article II2 TBT and
in Article XX suggests that ldquonecessaryrdquo need not have exactly the same
meaning in both provisions In lsquoEC ndash Asbestosrsquo case the Appellate Body stated
that ldquothe TBT Agreement imposes obligations on Members that seem to be
different from and additional to the obligations imposed on Members under
the GATT 1994rdquo Unlike Article XX where the burden rests on the defending
party to present a prima facie case that the measure is justified under Article
II2 TBT it is for the complaining party to make a prima facie case that the
measure creates an unnecessary barrier to trade23
There are three main concepts throughout the entire Agreement technical
regulations standards and conformity assessment procedures Technical
regulations and standards set out specific characteristics of a product such as its
size shape design functions and performance or the way it is labeled or
packaged before it is put on sale In certain cases the way a product is produced
can affect these characteristics and it may then prove more appropriate to draft
technical regulations and standards in terms of a products process and
production methods rather than its characteristics per se The TBT Agreement
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 23 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers13
13 16
makes allowance for both approaches in the way it defines technical regulations
and standards24 One another feature of these standards and regulations is that
they should not be imposed in a protectionistrsquos way In fact the TBT
Agreement accords to Members a high degree of flexibility in the preparation to
take into account the existence of legitimate divergences of taste income
geography and other factors between countries adoption and application of
their national technical regulations according to the abovementioned Preamble
However Members regulatory flexibility is limited by the requirement that
technical regulations ldquoare not prepared adopted or applied with a view to or
with the effect of creating unnecessary obstacles to traderdquo25 according to the
Article II2 Lastly conformity assessment procedures are technical procedures
mdash such as testing verification inspection and certification mdash which confirm
that products fulfill the requirements laid down in regulations and standards
Generally exporters bear the cost if any of these procedures Non-transparent
and discriminatory conformity assessment procedures can become effective
protectionist tools Costs for exporters usually include loss of economies of
scale which is the case that if a firm must adjust its production facilities to
comply with diverse technical requirements in individual markets production
costs per unit are likely to increase This imposes handicap particularly on small
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 24 TBT Annex I 25 TBT Art II2
13 17
and medium enterprises Information costs which include the costs of
evaluating the technical impact of foreign regulations translating and
disseminating product information and training of experts is also a part of
exporterrsquos burdens Conformity assessment costs confirming the compliance
with technical regulations through testing certification or inspection by
laboratories or certification bodies are usually at the companys expense as
well26
The TBT Agreement applies when a country applies aforementioned
technical regulations standards or procedures for assessing conformity with
these standards in such a way as to impose an unnecessary restriction on
international trade It is subject to review every three years to reflect the trend
The TBT Agreement covers a broad range of products including consumer
product such as toys for children which also implies that the largest number of
technical regulations and standards are adopted to aim at protecting human
safety or health27 In recent years the number of technical regulations and
standards adopted by countries has grown significantly Increased regulatory
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 26 Technical information on TBT Trade topics WTO official website Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm 27 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 2
13 18
policy can be seen as the result of higher standards of living worldwide which
have boosted consumers demand for safe and high-quality products28
The impact of the TBT on international trade is still being researched and
discussed which makes the issue ambiguous A study by Fontagneacute Mimouni
and Pasteels states that an insignificant or even positive impact of the TBT on
international trade of manufactured consumer products was observed29 On the
other hand researches on the WTO official website specifies that although it is
difficult to give a precise estimate of the impact on international trade of the
need to comply with different foreign technical regulations and standards it
certainly involves significant costs for producers and exporters that could be
huge burden to trade In general these costs arise from the translation of foreign
regulations hiring of technical experts to explain foreign regulations and
adjustment of production facilities to comply with the requirements In addition
there is the need to prove that the exported product meets the foreign
regulations The high costs involved may discourage manufacturers from trying
to sell abroad In the absence of international disciplines a risk exists that
technical regulations and standards could be adopted and applied solely to
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 28 Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html 29 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal
13 19
protect domestic industries30
33 TBT ARTICLE II
Article II of the TBT Agreement is the major part in terms of its
succession of GATT Article XX Especially Article II1 states
ldquoMembers shall ensure that in respect of technical regulations products imported from the territory of any Member shall be accorded treatment no less favourable than
that accorded to like products of national origin and to like products originating in any other countryrdquo
which stipulates that member states of the WTO must offer indiscriminative
treatment and environment to their trading partners within the WTO system
and between domestic goods and imported goods Moreover Article II2
presents
ldquoMembers shall ensure that technical regulations are not prepared adopted or applied with a view to or with the effect of creating unnecessary obstacles to
international trade For this purpose technical regulations shall not be more trade-restrictive than necessary to fulfil a legitimate objective taking account of the risks
non-fulfilment would create Such legitimate objectives are inter alia national security requirements the prevention of deceptive practices protection of human
health or safety animal or plant life or health or the environment In assessing such risks relevant elements of consideration are inter alia available scientific and
technical information related processing technology or intended end-uses of productsrdquo
Preceding article is composed of general obligation and specific obligation the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 30 Technical information on TBT Trade topics WTO official website Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm
13 20
part that states ldquoMembers shall ensure that technical regulations are not
prepared adopted or applied with a view to or with the effect of creating
unnecessary obstacles to international traderdquo is general obligation while the rest
represents specific obligation One can witness that such paragraph prohibits
trade-restrictive characteristic to fulfill a legitimate objective being consistent
with the purpose of the WTO Particularly following case study will be
analyzed based on these articles
4 OTHER RELATED TECHNICAL STANDARDS
41 Lead regulation
Lead in paint can be divided into soluble lead and insoluble lead soluble
lead is the lead likely to be available for absorption if a child mouths or
swallows31 Any exposure to both kinds of lead is potentially harmful for a
child as there is no known ldquosaferdquo level In May 2012 the US Centers for
Disease Control (CDC) announced it would change its policy on Childhood
Lead Poisoning to eliminate the terminology ldquolevel of concernrdquo that was
previously defined as a blood lead level of 10 ugdl and which had been widely
adopted by other health agencies This change acknowledges that all exposures
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 31 Brief Guide to Analytical Methods for Measuring Lead in Paint Inter-Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf
13 21
to lead are potentially harmful to a child and therefore public health policy
should focus on preventing exposures before they cause harm The CDC will
now recommend follow up for the most highly exposed children with elevated
blood lead levels above a reference value representing the top 25 of all
children in the US That level is currently 5 microgdl but this will be updated
every four years based on current surveillance testing data This is the first
substantive change in the agencyrsquos guidance on blood lead levels since 1991
While developed countries have implemented standards to regulate the use of
lead in paint much of the paint currently sold for residential use in most
countries contains high levels of lead A recent study examining lead
concentrations in the paint of 10 developing countries demonstrates that 68
of the new paints tested exceed the US standard of 90 ppm (effective August
2009) Published studies conducted in India China and other counties have had
similar findings32
Moreover most countries do not have regulatory limitations on lead
content in paint or only have voluntary standards in place In countries with
regulations the permissible lead levels are often inconsistent with a range of
excluded applications Standards between countries vary greatly and some
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 32 Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground
13 22
regulations reference soluble lead and others total lead (percent by weight)33
The lead level regulation in paint of the US and China is not an exception when
referring to the following table although both countries have same figure in
terms of the ppm the standard is slightly different since China measures the
soluble paint only while the US includes the total paint both soluble and
insoluble paint
Table 1 Lead in Paint Regulations by Country34
Such fact implies that regarding the lead level regulation China is less strict
then the US with 90 ppm maximum while the US requires less than 90 ppm
when considering the added amount of insoluble lead as well In fact acute
exposure to lead by chewing on a lead toy for example or repetitive exposure 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 33 Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground13 34 ibid 13
13 23
to lead by handling toys that contain it can lead to severe neurological
behavioral problems and damage brain cells especially in children35
42 Chinarsquos technical standard system and commitment to the WTO and TBT Agreement There are four levels of technical standards in China national trade
local and enterprise standards Under the Regulations for the Implementation of
the Standardization Law in formulating national standards the competent
standardization administration department under the State Council is
responsible for making plans organizing drafting examining and approving
numbering and issuing national standards If there are no national standards for
technical requirements that need to be standardized for certain trades
throughout the country trade standards may be formulated Trade standards
become null and void automatically after the corresponding national standards
enter into effect In the absence of national standards or trade standards local
standards may be formulated on safety and sanitation requirements for
industrial goods that need to be unified in the provinces autonomous regions
and municipalities directly under the Central Government Local standards
become null and void automatically after the corresponding national standards
or trade standards enter into effect In the absence of national standards trade 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 35 ldquo550000 More Chinese Toys Recalled for Leadrdquo The New York Times September 27 2007
13 24
standards or local standards for certain products the enterprises producing such
products may formulate their own standards as the basis for organizing
production Where there are already national trade or local standards
enterprises are encouraged to formulate and apply enterprise standards that are
stricter than the corresponding standards36
Furthermore China continues to be an active member of the WTO
Committee on Technical Barriers to Trade According to the authorities in the
period 1 January 2009 to end-October 2011 China made a total of 350
notifications to the Committee on Technical Barriers to Trade (including
revisions addenda supplements and corrigenda) Chinas notifications cover a
wide variety of products and concerns with particular emphasis on human
health and safety China has used the TBT Committee to raise concerns about
measures or proposed measures in its export markets on products ranging from
toys to herbal medicines In China the WTO enquiry point for technical
barriers to trade is the International Inspection and Quarantine Standards and
Technical Regulations Research Center under the State General Administration
for Quality Supervision and Inspection and Quarantine (AQSIQ) Also the
WTO Notification and Enquiry Center of Ministry of Commerce Peoplersquos
Republic of China (MOFCOM) is responsible for Chinas notifications to the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 36 Trade Policy Review (2012) World Trade Organization
13 25
WTO TBT Committee It has been notifying proposed technical regulations and
conformity assessment procedures to the TBT Committee so that interested
parties in WTO members are able to comment on them as required by the TBT
Agreement37
China is a member of the International Organization for Standardization
(ISO) the International Electrotechnical Commission (IEC) and the
International Telecommunication Union (ITU) the World Health Organization
of the United Nations (WHO) and Codex Alimentarius Commission as well as
several regional standards organizations such as the Pacific Area Standards
Congress Meanwhile the Standardization Administration of China (SAC) was
established in April 2001 It is the competent department authorized by the
State Council to implement administrative functions and to exercise unified
administration over the standardization work throughout the country Its main
responsibilities include taking part in drafting and amending laws and
regulations on national standardization drafting and implementing policies
concerning national standardization representing China in ISO IEC and other
international or regional standardization organizations and so on38
According to Chinarsquos Accession Protocol written by the WTO China
also has made commitments such as complying with obligations under TBT
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 37 Trade Policy Review (2012) World Trade Organization 38 ibid13
13 26
Agreement including the adoption and application of standards technical
regulations and the conformity assessment procedures (such as testing or
certification) to both imported and domestic goods and these procedures done
in a transparent manner China consented to speed up its process of reviewing
existing technical regulations standards and conformity assessment procedures
to determine their continuing relevance and consistency with international
standards and to harmonize with them as well Periodical reports on the status
of this review process and the number of standards and technical regulations
that have been nullified are one of Chinarsquos tangible commitments39
43 Concern of the US on Chinarsquos technical standards
Despite aforementioned changes National Trade Estimate Report of the
United States Trade Representative (USTR) states some problems and
limitations of Chinarsquos technical standard implementation Especially it still has
concerns about significant conformity assessment and testing-related issues in
China US exporters still continue to report that Chinarsquos regulatory
requirements are not enforced as strictly or uniformly against domestic
producers as compared to foreign producers In addition in some cases Chinarsquos
regulations provide only that products will be inspected or tested upon entry
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 39 Accession Protocol of The Peoplersquos Republic of China World Trade Organization
13 27
into Chinarsquos customs territory without any indication as to whether or how the
regulations will be applied to domestic producers However in 2007 as in prior
years almost all of the notified measures have emanated from AQSIQ SAC or
China Certification Accreditation Association (CNCA) and have rarely
included measures from other agencies that appear to require notification such
as the Ministry of Health the Ministry of Information Industry (MII) and the
State Environmental Protection Administration (SEPA) Four years ago in part
to address this problem China had reportedly formed a new inter-agency
committee with representatives from approximately 20 ministries and agencies
and chaired by AQSIQ to achieve better coordination on TBT matters but
progress has been inconsistent in this area As a result some of Chinarsquos TBT
measures continue to enter into force without having first been notified to the
TBT Committee and without foreign companies having had the opportunity to
comment on them or even being given a transition period during which to make
necessary adjustments In other cases some written comments submitted by
US and other foreign interested parties seemed to be wholly disregarded
Sometimes there was insufficient time for China to consider about these
issues40
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 40 National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative13
13 28
III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS
11 Characteristics of toy industry
Baby product manufacturing industry worldwide caters to around four
million babies on a yearly basis generating retail revenue of nearly seven
billion dollars Demand in this industry has grown due to a rising number of
babies to be catered to partly because people are starting families later Product
innovation and development has allowed retailers and manufactures to widen
the market using new technologies and advanced marketing approaches The
market encompasses different segments which can be divided into toys
feeding accessories wipes disposable diapers body care products and
soothers41
Especially toy industry is one of the worldrsquos oldest creative industries
For centuries toys have helped children to have fun and to transform to creator
masters emulators nurturers friends collectors story lovers and experience
seekers42 Toy industry also produces products which meet lsquocritical needs as
defined by Nagurney et al (2001) which specifies that toy products along with
other products are necessary to sustain and prolong human life and well-being
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 41 Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby-Productshtml 42 Del Vecchio G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA
13 29
Moreover consumer products such as toys while not necessary to sustain
human life have certainly contributed to the quality of life and improved living
standards enjoyed by much of the population43
However creative business such as toys is extremely volatile and seasonal
in nature Volatility in the toy industry is caused by variable and unpredictable
demands very short and specific selling-windows and short product-life-cycles
Therefore investors and practitioners know very well that the toy industry is far
from tranquil44 Along with its volatile characteristics the toy industry also has
incurred relatively higher costs on obsolete inventory lost sales and markdown
as compared to other industries45 Therefore to survive these industries face a
very unique challenge that is to provide the right toys at the right quantity at the
right stores during the very short selling-windows and to frequently provide
creative and yet price-competitive toys46 Also within toy industry increasingly
educated parents with higher levels of disposable incomes and growing
awareness regarding safety and health issues accompanies strong demands on
international safety standards according to the recent international trends Such 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 43 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 44 Johnson ME (2001a) Learning from toys Lessons in managing supply chain risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 45 Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 46 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management
13 30
elements of toy industry ultimately lead and motivate toy companies to focus
not only on sales and marketing but also on product quality control and
technology innovation Toy industry has globalized with much sourcing of
components and ingredients from low-cost global suppliers increased
outsourcing of production to foreign production facilities and transportation
and distribution within global markets Recent safety problems can be also
traced back to changes in global supply chain systems47 Also the industry
must continue increasing marketing budgets and intensify its safety standard to
combat bad publicity which can put a dent in product sales such as the blow to
the formula market caused by reports of lead in the paint used to color toys
Such scares damage consumer confidence and company credibility
necessitating strong publicity campaigning as a remedy Government
involvement in manufacturing practices is also likely to increase meaning that
companies will have to comply with standards set in place to help protect
consumers48
In terms of the major market of the toy industry the US the EU and
Asia-Pacific combine to represent over 80 percent of the overall market
Among them developed countries such as the US and EU are responsible for 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 47 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 48 Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby-Productshtml
13 31
capital and technology-intensive sector including design and marketing while
developing countries like China are in charge of labor-intensive process such
as manufacturing This implies that when it comes to product recall such
distinction between design and manufacturing is important particularly in the
context of the toy industry because toy companies such as Mattel perform the
design of toys whereas unnamed overseas manufacturers do manufacturing
Therefore when a certain company recalls its products the rationale for recall
must be clarified whether it is due to design flaw such as sharp edges or small
detachable parts or some manufacturing defects including excess lead in
surface paint or any other harmful chemicals contained in the toy 49
12 Global supply chain with China involved
It is important that management practices be improved to handle the
complexity of global supply chains Companies offshoring their manufacturing
to China (and similar countries) cannot simply rely on intermediaries and
agents in Hong Kong or Singapore to coordinate production and ensure quality
Such an approach was good enough in the initial stages of offshoring but
clearly falls short a decade after offshoring became a common business practice
The offshoring companies need to develop capabilities and systems to engage
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 49 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 32
more directly and closely with China and similar overseas manufacturing
locations Toy companies need to develop robust systems for quality control
and testing of the toys manufactured at their suppliersrsquo factories Unless
companies learn to manage these complexities it is difficult to ensure product
quality and safety50
When taking a closer look into the toy-manufacturing sector in China
Chinarsquos domestic manufacturers are mostly small and medium-sized firms
which may have to make costly technology upgrades before exports Although
many foreign brands have entered the growing Chinese market and established
their own factories and distribution networks they could not improve the
working environment of Chinese local manufacturers rather continuous
scandals caused by their recalls involving made-in-China products resulted in
stiffer working environment safety concern and manufacturing standards To
be worse additional tests and certificates required of businesses drove up costs
while the frequent production line adjustments lowers efficiency of
manufacturing process According to the New York Times interview director
for toy making company explained their sufferings that When orders from
Germany were cancelled Lin had to adjust the program of machines that were
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 50 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 33
producing German orders to meet US requirements as the safety criteria
differed for both nations51
Not only external factors but also internal factors within China are
prevalent which contribute to the poor safety of Chinese imported toys Berman
and Swani assert that five factors among others mainly cause such tendency
cost pressures and quality fade multiple levels of outsourcing often involving
small local producers the existence of a large number of counterfeit goods
made in China Chinese cleverness at evading detection for safety-related
infractions and poor product safety surveillance by the Chinese and US
government These elements coalesce to create an environment where there is a
need to cut corners to meet suppliersrsquo price expectations where unsafe
alternatives are readily available and where the chance of detection of unsafe
goods is very low52
Just as mentioned in the previous section toy industry is facing the era of
global supply chain by much sourcing of components and ingredients from low-
cost global suppliers increased outsourcing of production to foreign production
facilities and transportation and distribution within global markets In this
context many toy recalls that occurred around 2007 and 2008 could be traced
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 51 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007 52 Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48
13 34
back to changes in global supply chain systems53 In the model of offshore
production manufacturers can prevent defects with careful production It is also
known that the toy companies can prevent most of these types of defects with
efficient quality control and inspection mechanisms54
2 MATTELrsquoS TOY RECALL
Abovementioned global supply chain and Chinarsquos involvement in the toy
industry as a major manufacturer has provoked numerous controversies among
Western customers including Mattelrsquos huge toy recalls These issues had even
more crucial impacts on Chinese local manufacturing sectors since they were
the biggest toy makers in international toy market and certainly toy is enjoyed
by much of the population worldwide just as other consumer products possess
enormous pool of consumers On top of that safety problem of the toy covered
with leaded paint as such also have led some young consumers to physical and
mental health problems or even death
Chinese toy recalls involved the Consumer Product Safety Commission
(CPSC) in the US In the historical perspective the earliest instance of toy
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 53 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 54 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13
13 35
recalls from the records of the CPSC was in 1974 when toy chests were recalled
following the death of a child Recalling toys and other products in large
numbers in an infrequent but not an unprecedented event Since 1974 over 680
toy products have been recalled Of these 550 recalls were made in the last 20
years Each year toys were recalled on an average of 28 occasions The number
of recalls remained roughly stable until 2006 but appears to have been on the
rise since then In 2007 CPSC had recalled 56 recalls which would be the
highest number of recalls in the history of the toy industry In other words
there has been a definite increase in the number of recalls in 2007 as Table 2
and Figure 1 display
13 36
Table 2 Toy Recalls (1988-2007)55
Figure 1 Toy Recalls Over Time (1988-2007)56
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 55 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13 56 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209
13 37
The number of recalls involving Chinese-made toys also appears to be on the
rise over the last few years Toy companies started moving the production of
toys in China in the early 1990s This trend has continued and accelerated in
recent years Recalls involving Chinese-made toys was hovering around 50 of
the total until 2002 so recalls did not increase for well over a decade after
manufacturing moved to China However since 2003 this figure had hovered
around 80 and reached 95 this year which is a dramatic rise57 In this
regard real cases regarding the US and EUrsquos recall against toys manufactured
in China will be the main focus hereafter incident outline the point at issue
comparison between the USrsquos response against the issue and that of EU and
legal analysis based on TBT Agreement under WTO system will be the
following contents
21 Event outline
The recall was because of the lead paint coverage which was processed
in Chinese factories Lead was banned in paint on toys and other childrenrsquos
products in the United States in the 1970s but the problem has arisen again as
more toys are imported from China Of roughly 39 lead-related recalls in a
certain year 38 were of Chinese-made goods according to the CPSC In fact
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 57 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45
13 38
about fifty percent of Mattelrsquos revenue comes from toys made in eleven
factories it owns and operates That is a high share for the toy industry But the
other half comes from toys that it outsources to up to fifty manufacturers in
China Those toys tend to be short-term products that feature characters from
movies and television shows rather than Barbie dolls or other Mattel brands58
In early July in 2007 one of the European retailers that sell Mattel toys
discovered the lead on some products On July 6 Mattel stopped operations at
the factory that produced the toys and initiated an investigation and then on
July 18 Mattel took a reporter for The New York Times on a tour of a factory
in Guanyao China and of Mattelrsquos toy safety lab in Shenzhen to show its
sophisticated testing and inspection facilities including equipment that could
detect lead paint on incoming products or supplies At that time Mattel
executives say it was unclear whether Mattel was facing a widespread lead
paint problem or if the European case was an anomaly When the companyrsquos
executives received conclusive data that persuaded them to recall the eighty-
three products the company contacted retailers who stocked the toys
Originally Mattel requires the factories it contracts with to use paint and other
materials provided by certified suppliers Mattel executives said they did not
know if the contract manufacturer substituted paint from a noncertified supplier
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 58 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 39
or if a certified supplier caused the problem59 Later it was found that even
though the company had developed a certification program and rigorous testing
rules to make sure that its Chinese contractors adhered to standards for the
allowable levels of lead in paint yet some subcontractors were careless while
others intentionally violated the rules by substituting paint from a noncertified
supplier who provided the lead paint60
The string of lead paint cases has drawn the most attention from toy
product related association and consumer watchdogs In light of the recalls
Nickelodeon - which owns the characters Dora the Explorer and Diego - has
decided to introduce a third-party monitor to check up on all of the companies
that make toys under its brands including Mattel61 Combined with the recent
scares in the United States of Chinese-made pet food and globally of Chinese-
made pharmaceuticals and toothpaste the string of toy recalls is inspiring new
demands for stepped-up enforcement of safety by United States regulators and
importers as well as by the government and industry in China This summer
the Toy Industry Association has been working with the federal Consumer
Product Safety Commission on new regulations to require more stringent safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 59 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007 60 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 61 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 40
checks The Toy Industry Association urges its members to routinely test
products it is importing to make sure they comply with federal safety standards
which prohibit for example surface paint that contains lead in toys or items
that could cause a choking hazard62 Meanwhile Mattel agreed to pay $23
million to the CPSC for violating a federal lead paint ban and marketing
importing and selling non-compliant toys in civil penalties The CPSC said the
fine against the No 1 toymaker and its Fisher-Price pre-school division was the
highest ever for the agencys regulated product violations and the third largest
in its history63
22 Aftermath of toy recall and its damage degree to the toy industry
Such an unprecedented toy recall of the US against China was also
proven through numbers and figures As Table 2 and Figure 2 display the
number of both Chinese toy recall and lead-contained toy recall tend to increase
as years pass by especially from the year 2000 To make these table and figure
Laplume and Bapuji complied a database of toy recalls based on the recall
notices posted on the website of the US CPSC They presented the data on toy
recalls in Table 2 with special attention given to those involving toys made in
China and those recalled for excessive lead Authors also presented the data
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 62 ldquoAs More Toys Are Recalled Trail Ends in Chinardquo The New York Times June 19 2007 63 Mattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 2009
13 41
pictorially in Figure 2 to allow a visual interpretation of trends and
developments64
Table 2 Number of Lead-Contained Toy Recall Announcements (1988-2008)65
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 64 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports13 65 Ibid
13 42
Figure 2 Number of Lead-Contained Toy Recall (1998-2008)66
Apparently the reason why Chinese factory used lead-contained paint was due
to cheaper price Multinational Corporation such as Mattel kept on requiring
low cost and price to their suppliers while suppliers including Chinese
manufacturers were facing serious difficulties regarding the fact that their
export prices were rising due to continuous appreciation of the Yuan and
escalating labor cost Consequently for Chinese factory owners who are often
under intense pressure to lower production costs tend to cut corners in making
products and regularly use cheap and illegal substitutes such as leaded paint to
their toys to survive as Mattelrsquos suppliers Namely Chinese local manufacturers
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 66 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports
13 43
got pressure not only from Western companiesrsquo appetite for cheaper toys but
also from the fierce local competition to satisfy such appetite Furthermore
numerous toy recalls from the US worsen the situation repeated scandals
involving Chinese products resulted in stringent environmental safety and
manufacturing standards Additional tests and certificates required of
businesses drove up costs even more67 Long supply chain involving multiple
contractors and subcontractors which are common in China were also
nominated as the major contributor Every link in the chain was susceptible to
fraud or contaminated goods Such uncertainty usually contributes to supply
chain breakdown since the larger the chain the more people get involved and
the greater the difficulty in controlling the quality of the product68
Aftermath of toy recall also included remarkable changes after the US
Congress passed the new federal childrenrsquos product laws in August 2008
setting higher standards for toy safety product line adjustments must be done
more frequently and comprehensively to satisfy requirements and standards of
Mattel and policies of US Congress Changes like these affect the factorys
working efficiency and increases costs For instance it takes about a weeks
time to make the machines adapt to new procedures and also involves huge
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 67 ldquoSmall World After All for Toy-making Hubrdquo China Daily December 23 2008 68 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007
13 44
expenditure on purchase of substitute materials when required69 The nightmare
had continued after regulators in Beijing revoked the export licenses of two toy
manufacturers one of the heads of those Chinese company that made toys for
Mattel for fifteen years and was behind the recall this month of about a million
Mattel toys committed suicide in a company warehouse in southern China The
death was the latest development in a year filled with prominent recalls and
product safety scandals involving goods made in China According to the
briefing of Chinese government one of the paint suppliers for Chinese
manufacturer had shipped the company a fake lead-free paint pigment that
could be used in producing paint70
23 Reaction and regulation of the US government and background policy
In the US responsibility for the safety of consumer products with the
exception of food pharmaceuticals and automobiles falls within the
jurisdiction of the US CPSC which regulates the sale and manufacture of more
than 15000 different consumer product The CPSC collects information about
product safety issues from sources such as hospitals doctors newspaper reports
industry reports consumer complaints investigations conducted by its staff and
reports from companies When a company becomes aware of hazards
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 69 ldquoTrouble in Chinarsquos Toy Industryrdquo China Daily December 22 2008 70 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007
13 45
associated with the products it sold it is required by law to inform the CPSC
immediately within 24 hours Based on the information it received the CPSC
works in coordination with the companies involved to recall the hazardous
products from the market The recall notices are publicly available on the
CPSCrsquos website The CPSCrsquos recall notices contain information about the
product being recalled the company recalling the product where the product
was recalled the hazard associated with the usage of the recalled product sale
details such as the number of units sold sales locations sale period and sale
price the procedure to return the product and the remedy offered by the
company71
Authority for the CPSC is provided in the 2008 Consumer Product Safety
Improvement Act (CPSIA) passed by the US Congress which gave makers and
sellers of childrens products such as toys clothing and books have until
February 10 2009 to comply with stricter standards for permissible lead
phthalate content limits and other mandatory safety requirements72 Following
considerable pushback from toymakers who said the deadline was unrealistic
and also applied to products that had already been shipped the CPSC agreed to
delay the deadline for the new testing and certification requirements by a year
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 71 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209 72 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384
13 46
to Feb 10 201073 Apparently this act is the result of a spike of 473 consumer
products recalled in 2007 in what is referred to as the ldquoYear of the Recallrdquo74 It
became effective Aug 14 2009 in the US and imposes tough standards for lead
and chemicals called phthalates in products intended for children age 12 and
under It requires that all childrenrsquos products comply with all applicable
childrenrsquos product safety rules are tested for compliance by a CPSC-accepted
laboratory have a written Childrenrsquos Product Certificate issued by the
manufacturer or importer that provides evidence of the productrsquos compliance
and have permanent tracking information affixed to the product and its
packaging75 In fact the law increased the budget of CPSC imposed new
testing and documentation requirements and set new acceptable levels of
several substances It imposed new requirements on manufacturers of toys and
other consumer products for children The Act also increased fines and
specified jail time for some violations The law became to have more wide-
sweeping nature comparing to a previous bill the Lead-Free Toys Act This
earlier bill was incorporated into this act which was apparently prompted by
various scandals over high lead content in toys in 2007
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 73 ldquoMattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 200913 74 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 75 The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws--StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act
13 47
The Act contained three main standards including exposure levels of lead
phthalate and mandatory testing Especially regarding the exposure level of
lead the legislation reduced the limit of lead allowed in surface coatings or
paint to 90 ppm from then-current limit of 600 ppm effective on 14 August
2009 The legislation reduces the amount of total lead content in childrens
product substrates to 600 ppm by 10 February 2009 300 ppm by 14 August
2009 and 100 ppm by 14 August 2011 On the other hand the legislation
required for mandatory testing that every manufacturer of a product subject to a
consumer product safety rule will provide a General Conformity Certificate to
certify based on unit testing or a reasonable testing program that the product
complies with all safety rules76 These certificates must accompany the product
through the distribution chain through the retailer They must be available to the
CPSC during any inspection The third party testing requirement for lead
content was originally set by the CPSIA at 600 ppm but dropped to 300 ppm in
August 2009 However these lead content testing requirements were stayed by
the CPSC in January 2009 until February 10 2010 In December 2009 this stay
of enforcement was further extended until February 10 2011 In both cases the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 76 Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf
13 48
CPSC cited a need to implement further rulemaking and to give manufacturers
more time to comply77
US regulators also announced plans to set up a Beijing office to help
ensure Chinese exports are safe for Americans following a slew of recalls
involving childrenrsquos toys Particularly the US CSPC sought to establish a
permanent presence overseas for the first time to better cooperate with Chinese
regulators and companies so the countryrsquos products are up to US standards It
also planned to have commission staff working in the embassy in Beijing to
work with manufacturers and Chinese regulators One major task of Beijing
office was to educate Chinese manufacturers about the new requirements under
the CPSIA Considering some mutual economic interests between the US and
China Chinese manufacturers are expected to comply with this law since the
large retailers in the US require them to meet such standard78
Amid growing concerns over the safety of Chinese products the US
launched negotiations towards a common safety standard for toys on November
17 in Brussels with the EU as well The talks were formally opened during a
trilateral high-level meeting between EU Consumer Affairs Commissioner
Meglena Kuneva the US Chairman of the Consumer Product Safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 77 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review 78 ldquoUS seeks China office to ensure export safetyrdquo China Daily July 31 2009
13 49
Commission Nancy Nord and the Chinese Vice-Minister of AQSIQ Wei
Chuanzhong The three sides have decided to bring their joint efforts to a new
level by aligning their standards Toys will be the first targets since around 75
percent of toys sold around the world are made in China Common standards
and policy consistence are very crucial for Chinese manufacturers to do their
business in a fair and transparent arena points out Liang Mei deputy chairman
of China Toy Association Another comment was added that the companys
strong focus on research and development would help it to overcome the new
technological barriers and avoid safety disputes79 A certain kind of special
team that is engaged in investigating and studying technology standards of
various nations and international trends and managing onersquos own safety
standards higher than the general or keep it ahead of the criteria of the exporting
marketplaces were also suggested as solution by industry experts80
3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT
31 Preliminary findings under GATT Agreement
A preliminary research about the legitimacy of USrsquos recall on Chinese
toys under GATT Agreement insists that by placing a temporary ban on
Chinese toy products the United States would violate Article III which is
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 79 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007 80 ldquoTrouble in Toy Industryrdquo China Daily December 22 2008
13 50
National Treatment Despite violating GATT Article III4 the author insists
that a Panel would likely find the temporary ban on Chinese toy products valid
under Article XX(b) based on following rationales most of all the temporary
ban on Chinese toys is within the policies designated to protect the human life
and health of American children Just as the Panel in lsquoThailand ndash Cigarettersquo
case has recognized the negative human health effects of smoking a Panel
would likely conclude that the use of lead in childrenrsquos toys creates a negative
health effect It would likely then find that the United States sufficiently sets
forth a prima facie case for an Article XX(b) exception81 Moreover the author
writes no alternative measure could adequately diminish the high risk of lead
contamination of Chinese toys and therefore hold the strict measure valid
Authorrsquos opinion that the temporary ban on Chinese toy does not arbitrarily or
unjustifiably discriminate against Chinese toy imports also leads to justification
of US toy recall The logic behind is that the ban targets Chinese toy imports
because previous US measures failed to curtail the significant volume of
contaminated Chinese toys entering the US markets Since there are no
ulterior ldquoprotectionist objectivesrdquo the measure is not a ldquodisguised restrictionrdquo
under Article XXrsquos chapeau Therefore the author argues that since the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8113 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213
13 51
temporary ban satisfies all the requirements of Article XX(b) a Panel would
likely rule that it does not violate GATT principles82
32 Legal analysis why USrsquos toy recall is legally controversial under TBT Agreement When based on TBT Agreement one of the articles related to the USrsquos
recall on Chinese toy imports include Article II1 which states ldquoimported
product shall be accorded treatment no less favourable than that accorded to
domestic like productsrdquo representing MFN principle and NT 83 The other one
is Article II2 that regulates member statesrsquo measures not to be trade-restrictive
by stipulating that ldquotechnical regulations shall not be more trade-restrictive than
necessary to fulfill a legitimate objective taking account of the risks non-
fulfilment would createrdquo84
First of all Article II1 of TBT Agreement is highly likely to be violated
because it would treat Chinese toy imports less favorably than US domestic
toys To put in more detail since the essential factor that needs to be considered
is ldquolikenessrdquo between exports and imports determining whether US toys and
Chinese toys are like products under the meaning of Article II1 must be the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8213 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 83 TBT Art II1 84 TBT Art II2
13 52
prior analysis to reach such likely conclusion Just as Uche wrote in the legal
analysis under GATT Agreement Chinese toy imports are like products with
respect to US toys under the definition promulgated by GATT Article III4
because the ban would affect the ldquointernal sale offering for sale purchase
transportation distribution or userdquo of the Chinese toys85 According to Uche
ldquoin determining whether imported and domestic products are like products not
only the properties nature and quality of the product but also the end use of the
product must be consideredrdquo86 In fact Chinese toys and American toys share
similar nature which is to entertain children and manufacturers do not affect
such nature whether they are Americans or Chinese Also since manufacturing
factories in China are managed and controlled by Mattel with its same
operation policy the quality of Chinese-made toys and American-made toys
within Mattelrsquos manufacturing chain seems to be quite identical as well On top
of that regardless of their manufacturers toys generally have the same end-
users children When compared to customers in other age groups they seem to
share relatively similar tastes and consumer habits
On the other hand USrsquos recall on its Chinese imports can be analyzed
consistent with Article II2 of TBT Agreement According to the Panel Report
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 85 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 8613 Ibid13
13 53
of lsquoUS ndash Tunarsquo case the analysis of Article II2 of the TBT Agreement may be
conducted in two steps first to determine whether a certain action is taken to
fulfill a legitimate objective which include ldquoprotection of human health or
safetyrdquo and second if that is the case to determine whether that measure is
less trade-restrictive than necessary to fulfill such objective taking account of
the risks non-fulfillment would create87 Based on such criteria USrsquos recall was
due to protect American children from the exposure to the lead paint which can
be interpreted as the ldquolegitimate objectiverdquo On top of that the measure done by
the US can be regarded as less trade-restrictive than necessary to fulfill such
objective with the consideration about risks non-fulfillment would create since
the measure was merely a temporary recall on Mattelrsquos defects rather than
unilateral and arbitrary import restriction against the entire Chinese imports to
the US Also such measure may be originated from the risk-assessment of the
case when the legitimate objective protection of human health or safety has
failed to be fulfilled which might trigger serious physical and mental problems
to American children Therefore it can be concluded that USrsquos toy recall is not
inconsistent with TBT Article II2 when considering aforementioned facts
However although Article II2 is satisfied the recall measure taken by the US
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8713 WTO Panel Report lsquoUS mdash Tunarsquo (WTDS381R)
13
13 54
is still questionable because Article II1 and II2 of TBT Agreement are
obligations of WTO member nations which implies that both articles must be
satisfied to acquire legitimacy unlike the preliminary analysis based on GATT
Agreement Thus when the case similar to this occasion is brought to the
international court under the WTO there would be high probability that the
respondentrsquos recall measure might trigger legal controversy under the TBT
Agreement
IV FURTHER DISCUSSION AND CONCLUSION
This paper overall has implemented the case study of which the US has
recalled on Chinese toy imports concerning the lead paint and has analyzed the
suitability and legitimacy of such measure in light of TBT Agreement Prior to
the case study some applicable international rules were introduced GATT
Article I III XX(b) and the chapeau of Article XX which are MFN Principle
NT and General Exceptions to GATT provision respectively formulated the
basis of TBT Agreement In terms of TBT Agreement Article II1 and II2
were the main provision those are applicable to this specific case
Following such applicable international agreements toy industry trend
and the event outline of USrsquos recall on Chinese toy imports were displayed
Along with its volatile and seasonal characteristics the toy industry usually
13 55
incurs relatively higher costs on obsolete inventory lost sales and markdown
Also it is important strategy to survive that providing creative yet price-
competitive toys at the right quantity at the right stores during the very short
selling-windows At this point toy recall case done by the US on Chinese
imports in 2007 was one of the empirical evidence that shows aforementioned
drawback that toy industry and China as manufacturer is suffering from
Particularly this case of Mattelrsquos toy recall against Chinese toy products had
noteworthy significance as the occasion of which a certain multinational
corporationrsquos manufacture outsourcing got expanded to the scale of national
trade dispute concerning consumer product safety issue
Applying abovementioned articles from the TBT Agreement as an
analysis framework some legal controversies were presented regarding the US
toy recall case in the following section As the preliminary finding proved
based on GATT Agreement the recall measure itself violates MFN principle
and NT Nonetheless unlike GATT Agreement which contains exception
clause that justifies such violation TBT does not include any kind of
justification mechanism Therefore although the recall measure done by the US
satisfies Article II2 violation of Article II1 of TBT may cause legal
controversy when the similar case is brought to WTO
On the basis of such occasion and its legal issues several important
13 56
implications in the practical aspect can be drawn for the further discussion It
seems that although China is already well aware of the necessity to adopt and
apply international standards and to make their domestic ones harmonizing with
international norms through remarkable efforts as shown in some international
trade reports China is rather suffering from the disjunction between
continuously improving international standards and Chinarsquos lack of strict and
uniform enforcement of standards This may imply that efforts to make
international agreement and its application consistent must be done by both
international organization and local governments for effective connection
between the public and private sector Particularly the WTO should not stop at
establishing provisions but focus more on implementation with consideration
on each member nationrsquos industry environment and condition especially
regarding those of developing countries Consequently not only technical
standards and certificate management but also education and training program
for the industry fields ought to be provided in the scale of international
organizations
The Chinese government and industry groups also need to address this by
ensuring that Chinese exporters adhere to the standards of the importing
country Companies must invest time and effort in developing not only
standards and principles of safety for their suppliers but must also invest in
13 57
education and training to build the skills and abilities within the supplier
network to assure product safety88 At the same time the governments of
importing countries need to encourage Chinese authorities to develop global
standards on consumables then legislate and monitor them The difference in
standards across the world is clearly an issue These differences need to be
addressed with high priority so that consumers can benefit from globalization of
manufacturing and consumption The issue of global standards is contentious
because different countries have different trajectories of development The
standards of developing countries may not be acceptable to a developed country
On the other hand developing countries will some- times argue that they cannot
adopt the standards of the developed world because of the high costs associated
with these standards Nevertheless exports from developing countries should
adhere to the standards of the export markets Accordingly all those involved
in the global supply chain such as suppliers manufacturers and marketers need
to develop systems to ensure the standards are applied89
This issue with toy recalls takes on another dimension of concern in more
local level which is the cost issue caused by the vicious cycle in global supply
chain of toy industry Despite the awareness of Chinese manufacturers 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8813 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-72013 89 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 58
regarding international technical standards it may be hard for them to ignore
cheaper leaded-paint when squeezed between harsh demands on lower cost
from the US importers and domestic problems such as increasing labor cost and
RMB appreciation At this point the vicious cycle can be formed in toy
industryrsquos global supply chain in spite of the information and knowledge about
the current international standards local manufacturers use cheaper leaded paint
for lower cost Detecting excessive lead level from the paint demands on
technical standard becomes harsher within importing countries As a result
such higher standards require more cost for locals to be satisfied which
ultimately completes the vicious cycle Consequently it seems that further
discussion and researches about constructive measures including policy
changes may be essential and important to resolve such crisis more
fundamentally
13 59
REFERENCES
Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 Del V G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45 Jiacheng Z and Lu Hongjie (2013) Analyzing China Harmonization of Technical Barriers to Trade in the EU and US Markets The Twelfth Wuhan International Conference on E-Business ndash Emerging Operations amp Services Management Track Johnson M E (2001a) Learning from toys Lessons in managing supply chain
13 60
risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 Keith13 E13 M13 John13 S13 W13 and13 Tsunehiro13 O13 (2000)13 Quantifying13 the13 Impact13 of13 13 13 13 13 13 13 Technical13 Barriers13 to13 Trade13 A13 Framework13 for13 Analysis13 Policy13 Research13 13 13 13 13 13 13 Working13 Paper13 Development13 Research13 Group13 The13 World13 Bank Lee M A Flynn B B and Frohlich M T (2008) All supply chains donrsquot flow through understanding supply chain issues in product recalls Management and Organization Review 4 167ndash182 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal Marucheck A S (1987) On product liability and quality control IIE Transactions 19 355ndash360 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review Paul W B and Hari B (2008) Toy Recalls and China Emotion vs Evidence Management and Organization Review 42 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Reports and Reviews (Online documents included) Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby- Productshtml
13 61
Brief Guide to Analytical Methods for Measuring Lead in Paint Inter- Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground Report on Technical Barriers to Trade (2013) United States Trade Representative Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf The Impact of the TBT and SPS Agreements on Food Labeling and Safety Regulations httpcspinetorgreportscodexwtospsbthtm The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws-- StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml
13 62
GATTWTO Documents The Technical Barriers to Trade Agreement The General Agreement on Tariffs and Trade 1994 WTO Accession Protocol of The Peoplersquos Republic of China WTO Concerns on Indiarsquos Import Restriction on Chinese Toys WTO Technical information on TBT Trade topics Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm WTO Trade Policy Review (2012) WTO ldquoWhat is the WTOrdquo Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm WTO European Communities ndash Measures Affecting Asbestos and Asbestos- Containing Products WTDS135R
13 63
국문 초록
세계경제에 있어서 각 국가 경제의 연계성이 심화됨에 따라 많은
제조업들의 생산 라인과 공급 사슬 역시 세계화 되면서 주로 디자인이나
브랜드 관리를 담당하는 선진국과 생산과 제조를 담당하는 개발도상국
간의 기술 표준 차이에서 오는 문제점들이 발견되고 있다
세계무역기구(WTO) 체제하에서 무역에 관련된 기술표준들은 무역상
기술장벽 조항(TBT)에 따라 관리되어지나 WTO의 회원국들의 논의 하에
알맞은 조항을 명시하는 것과 조항의 효용성 또는 실제 각국의
기술표준들과 조항의 합치성은 별개의 문제인 것이 사실이다
본 논문은 미국 Mattel 사의 중국산 장난감 회수조치가 WTO
체제하에서 어떠한 법적 의미를 지니는지 살펴보았다 사건 당시 실제로
중국이 미국을 상대로 WTO에 제소하지는 않았지만 오늘날 대두되는
TBT의 중요성과 점점 더 심화되어가는 제조산업의 세계화 현상을
보았을 때 향후 비슷한 사건들이 발생할 가능성이 높기 때문에 이러한
분석은 유의미할 수 있으며 추후 시사하는 바 역시 클 것으로 예상된다
따라서 본 연구에서는 미국의 중국산 장난감 회수조치의 통상법적
사례분석을 통해 TBT가 기술표준문제에서 지니는 법적 의미를
분석하였다
키워드 세계무역기구 무역상 기술장벽협정 기술표준 Mattel사
장난감 회수조치 중국산 장난감
학번 2012-22086
ltstartpagegt10I INTRODUCTION 1II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 4 1 GATT ARTICLE I amp III 4 2 GATT ARTICLE XX(B) amp CHAPEAU OF ARTICLE XX 8 3 TBT UNDER THE WTO SYSTEM amp TBT ARTICLE II 10 4 OTHER RELATED TECHNICAL STANDARDS 20III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 28 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS 28 11 Characteristics of toy industry 28 12 Global supply chain with China involved 31 2 MATTELiexclmacrS TOY RECALL 34 21 Event outline 37 22 Aftermath of toy recall and its damage degree to the toy industry 40 23 Reaction and regulation of the US government and background policy 44 3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT 49 31 Preliminary findings under GATT Agreement 49 32 Legal analysis why USiexclmacrs toy recall is legally controversial under TBT Agreement 51IV FURTHER DISCUSSION AND CONCLUSION 54REFERENCES 59plusmnsup1sup1reg AtildeEcircmiddotIuml 63ltbodygt
13 vi
TABLE OF CONTENTS 13 13 ABSTRACT vii
TABLE OF CONTENTS viii
LIST OF TABLES AND FIGURES ix
LIST OF ABBREVIATIONS ix
I INTRODUCTION 1
II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 4
1 GATT ARTICLE I amp III 4 2 GATT ARTICLE XX(B) amp CHAPEAU OF ARTICLE XX 8 3 TBT UNDER THE WTO SYSTEM amp TBT ARTICLE II 10 4 OTHER RELATED TECHNICAL STANDARDS 20
III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 28 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS 28
11 Characteristics of toy industry 28 12 Global supply chain with China involved 31
2 MATTELrsquoS TOY RECALL 34 21 Event outline 37 22 Aftermath of toy recall and its damage degree to the toy industry 40 23 Reaction and regulation of the US government and background policy 44
3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT 49 31 Preliminary findings under GATT Agreement 49 32 Legal analysis why USrsquos toy recall is legally controversial under TBT Agreement 51
IV FURTHER DISCUSSION AND CONCLUSION 54
REFERENCES 59
국문 초록 63 13
13 vii
LIST OF FIGURES
Figure 1 Toy Recalls Over Time (1988-2007)
Figure 2 Number of Lead-Contained Toy Recall (1998-2008)
LIST OF TABLES
Table 1 Lead in Paint Regulations by Country
Table 2 Toy Recalls (1988-2007)
Table 3 Number of Lead-Contained Toy Recall Announcements (1988-2008)
LIST OF ABBREVIATIONS
AQSIQ State General Administration for Quality Supervision and
Inspection and Quarantine
CPSC Consumer Product Safety Commission
CNCA China Certification Accreditation Association
13 viii
CPSIA Consumer Product Safety Improvement Act
CDC Centers for Disease Control
GATT General Agreement on Tariffs and Trade
IEC International Electrotechnical Commission
ISO International Organization for Standardization
ITO International Trade Organization
ITU International Telecommunication Union
MFN Most Favored Nation
MII Ministry of Information Industry
MOFCOM Ministry of Commerce Peoplersquos Republic of China
SAC Standardization Administration of China
SEPA State Environmental Protection Administration
TBT Technical Barrier to Trade
US United States
USTR United States Trade Representative
WHO World Health Organization of the United Nations
WTO World Trade Organization
13 1
I INTRODUCTION
From 2007 to 2008 the recall of an estimated twenty million Chinese-
made toys by Mattel which was the second biggest recall so far in toy industry
have shocked many North American parents and generated severe reactions
from them who have little children in their home It was due to lead paint
coverage on toys which was processed during manufacturing process in local
factories in China The recalls have shaken the toy industry in the US and China
which led to a surge in testing and prompted more stringent testing rules
Particularly it was the occasion of which a certain multinational corporationrsquos
overseas investment and outsourcing of its manufacturing process happen to be
expanded to the scale of national trade dispute due to consumer product safety
issue Moreover the string of recalls of Chinese-made toys heightened trade
tensions between the US and China two continents where the economies and
the trade surpluses were exponential
In the past product failures were often attributed to local or functional
errors in product design the manufacturing process or inadequate labeling with
limited impact Today a single product safety problem can have significant
repercussions on a global scale1 Globalization of most industries has sparked
heightened awareness of the various risks and vulnerabilities that products are
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 1 Marucheck A S (1987) On product liability and quality control IIE Transactions 19 355ndash360
13 2
exposed to as they move along the global supply chain continuum from design
and sourcing to manufacture transportation distribution and final sale to the
consumer Supply networks are long and complex Many entities including
outsourcers and subcontractors located in emerging economies such as China
handle the product as it moves across geographical and national borders
thereby creating many physical and temporal threats that pose a risk to product
safety and security 2 Therefore the impact of standards and technical
regulations on trade is at the forefront of global policy discussions This is
particularly true in relation to challenges confronting developing nations as they
seek to increase production for export markets In regard to voluntary standards
developing nations face constraints in absorbing best-practice information on
standards and mobilizing resources necessary to adopt appropriate process and
production methods3
Independent of the reaction and measure that the US took in the actual
case which was only confined to Mattelrsquos recall on toys manufactured in
Chinese factory similar cases involving import restriction due to health issue
being developed into a legal dispute case within the WTO seems highly
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 2 Lee M A Flynn B B and Frohlich MT (2008) All supply chains donrsquot flow through understanding supply chain issues in product recalls Management and Organization Review 4 167ndash182 3 Keith E M John S W and Tsunehiro O (2000) Quantifying the Impact of Technical Barriers to Trade A Framework for Analysis Policy Research Working Paper Development Research Group The World Bank13 13
13 3
possible when one considers the tendency that many industries are expanding
their supply chain globally In such cases underlying legal agreements might be
TBT Agreement or GATT Agreement In fact there is a preliminary research
about this toy recall case which is analyzed in legal aspect on the basis of
GATT Agreement particularly Article XX(b) and the chapeau of Article XX
According to its findings USrsquos recall on Chinese toy imports can be justified
under aforementioned GATT Agreement provisions Yet pre research about the
legal analysis based on TBT Agreement hardly exists Also it is hard to find
preliminary researches done about the other extent researches on toy recalls and
consumer safety issues
The main objective of this paper is to analyze the suitability and
legitimacy of USrsquos toy recall in light of TBT Agreement In addition the status
of China as manufacturer in the global supply chain of toy industry will be
discussed further The paper is structured as follows Section II introduces some
applicable international rules and legal agreements for toy safety regulation
including TBT Agreement Article II1 and II2 those are originated from GATT
Article I III XX(b) and the chapeau of Article XX Subsequently the event
outline overall about the toy recall case will be reviewed in section III including
the industry analysis and the focus on Chinarsquos involvement in global supply
chain Then the legal analysis of the case outcome based on TBT Agreement
13 4
will be followed subsequently Section IV combines the analysis results from
the previous section and proposes several implications on the application of
TBT Agreement and issues about the vicious cycle created within the global
supply chain of toy industry
II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 1 GATT ARTICLE I amp III
11 History of GATT
After the World War II has ended in 1945 the international society and
its members recognized the necessity to reconstruct and revitalize broken
worldrsquos economy The outcome of such recognition and efforts came out two
years later twenty-three countries signed General Agreement on Tariffs and
Trade (GATT) which was a multilateral agreement regulating international
trade Actually It was negotiated during the United Nations Conference on
Trade and Employment and was the outcome of the failure of negotiating
governments to create the International Trade Organization (ITO)
Based on its preamble the objective of GATT was to reduce trade
barriers substantially between countries through the reduction of tariffs the
reduction of subsidies the elimination of import quotas and discriminatory
13 5
trade policies and preferences on a reciprocal and mutually advantageous basis
To achieve such a liberalized trading regime contracting parties to GATT
underwent eight extensive rounds of negotiations including Kennedy Round
Tokyo Round Uruguay Round Doha Round and etc where countries would
agree to specific reductions to the barriers to trade between nations Most of all
the Uruguay Round has noteworthy significance in among the history of GATT
it was not only the first set of multilateral trade negotiations in which
developing countries had played an active role but also the most substantial
trade liberalization agreement in agricultural products in the history of trade
negotiations4 Finally the contracting parties to the GATT decided to establish
the World Trade Organization (WTO) at this very round which concluded in
19945
12 GATT Article I
Article I of GATT specifies Most Favored Nation (MFN) Principle As
the paragraph 1 of this article states
ldquohellip any advantage favour privilege or immunity granted by any contracting party to any product originating in or destined for any other country shall be accorded
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 4 The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 5 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915
13 6
immediately and unconditionally to the like product originating in or destined for the territories of all other contracting partiesrdquo6
the MFN Principle extend the same privileges benefits or advantages to all
WTO members as long as the occasion is involving ldquolike productsrdquo from each
member nation Here ldquolikenessrdquo of imported product and domestic product
could be determined based on six criteria physical characteristics and uses of
the merchandise interchangeability channels of distribution common
manufacturing facilities production processes and employees customer and
producersrsquo perceptions and price7 Namely it precludes discrimination among
imported ldquolike productsrdquo requiring member-states to treat imported products of
a given nation no less favorably than similar products from other member-
states8 Such concept of ldquolike productsrdquo continuously appears throughout the
agreement including Article III which will be explained in the following
paragraph
13 GATT Article III
Article III of GATT stipulates National Treatment principle This
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 6 GATT Art I 7 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml13 8 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915
13 7
principle minimizes incidents of unfair trade discrimination by requiring
member-states to refrain from treating foreign products less favorably than
domestic products The purpose of the National Treatment principle is to
prohibit hidden protectionism and circumvent measures that create trade
barriers Therefore under such principle contracting parties must treat
imported and domestic products equally Especially as Article III2 states in the
text
ldquoThe products of the territory of any contracting party imported into the territory of any other contracting party shall not be subject directly or indirectly to internal taxes or other internal charges of any kind in excess of those applied directly or indirectly
to like domestic productsrdquo9
the National Treatment principle prohibits contracting parties from imposing
internal taxes or charges either directly or indirectly on imported products in
order to afford protection to domestic products Contracting parties substantiate
an Article III2 violation by failing to tax two directly competitive or
substitutable products similarly Finally Article III4 requires that contracting
parties may not provide less favorable treatment to imported products than to
domestic products through following sentences
ldquoThe products of the territory of any contracting party imported into the territory of any other contracting party shall be accorded treatment no less favourable than that
accorded to like products of national origin in respect of all laws regulations and
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 9 GATT Art III2
13 8
requirement affecting their internal sale offering for sale purchase transportation distribution or userdquo10
In other words Article III2 and III4 violations occur when a member-state
applies a tax or creates a measure that treats like imported products less
favorably than like domestic products
2 GATT ARTICLE XX(b) amp CHAPEAU OF ARTICLE XX
Article XX is the General Exception clause to GATT provision This
exceptional clause allows member-states of the WTO to use otherwise illegal
trade measures by invoking an enumerated exception for valid public policy
purposes A member-state can only invoke an Article XX exception after a
WTO Panel concludes that the measure or some part thereof violates a GATT
provision Thereafter the WTO Panel must determine whether the measure falls
within one of the Article XX exceptions Throughout the proceedings the
member- state invoking the Article XX exception carries the burden of proof11
21 GATT Article XX(b)
Among ten cases of exceptions Article XX(b) allow a member nations to
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 10 GATT Art III413 11 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915
13 9
adopt of enforce measures ldquonecessary to protect human animal or plant life or
healthrdquo12 through the use of measures those are inconsistent with GATT In this
phrase ldquonecessaryrdquo can be regarded as the main keyword when the panel
implements the analysis of a certain case under Article XX(b) the Panel must
determine that a trade measure is ldquonecessaryrdquo to achieve the objectives of that
member nationrsquos public health policy The necessity of such intrusive health
policy can be applied exclusively when the selected measure is the one and only
available measure and there are no less trade restrictive alternatives that would
be consistent with GATT in the occasion
22 Chapeau of GATT Article XX
Not only Article XX(b) but also the chapeau of GATT provides the
criteria that exceptional case must satisfy The chapeau presents as follows
ldquoSubject to the requirement that such measures are not applied in a manner which would constitute a means of arbitrary or unjustifiable discrimination between
countries where the same conditions prevail or a disguised restriction on international trade nothing in this Agreement shall be construed to prevent the adoption or
enforcement by any contracting party of measureshelliprdquo13
The purpose of this chapeau is to prevent discrimination and guard against
protectionist policies by prohibiting the application of arbitrarily or
unjustifiable discriminative measures between countries Therefore for a 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 12 GATT Art XX(b) 13 GATT Art XX
13 10
certain dispute case to be exceptional against GATT principles including MFN
and national treatment it must satisfy both Article XX(b) and the chapeau of
GATT These two preconditions ultimately become the basis of Technical
Barrier to Trade (TBT) Agreement under the WTO system
3 TBT UNDER WTO SYSTEM amp TBT ARTICLE II
31 Creation of the WTO
The international community created the WTO as a response to the
growing problems facing GATT as the world economy became more globalized
On January 1 1995 the international community established the WTO in order
to reduce trade barriers through multilateral negotiations With its creation the
WTO subsumed GATT and formed the first international trade organization In
this context the original GATT text (GATT 1947) is still in effect under the
WTO framework subject to the modifications of GATT 199414
Whilst GATT was a set of rules agreed upon by nations the WTO is an
institutional body The WTO expanded its scope from traded goods to include
trade within the service sector and intellectual property rights Although it was
designed to serve multilateral agreements during several rounds of GATT
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 14 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 91513
13 11
negotiations multilateral agreements created selective trading and caused
fragmentation among members WTO arrangements are generally a multilateral
agreement settlement mechanism of GATT15 As the purpose of the WTO is to
facilitate trade among nations through trade agreements as early as 1997 these
agreements governed over ninety percent of all international trade16
In terms of its organization mechanism the WTO consists of various
committees and councils that address novel trade issues and create stronger
international agreements Any WTO member may participate in any committee
or council However WTO members may not participate in the appellate body
dispute settlement panels or multilateral committees The WTO also provides
members with many benefits that facilitate the flow of international trade In
addition to providing an international trade framework the WTO provides its
members with a dispute resolution Panel to resolve disputes among member
states If a dispute arises among contracting parties they must first enter into
consultation After sixty days if the parties cannot agree then they may submit
their dispute to a WTO Panel for study Thereafter the Dispute Settlement Body
appoints a three- to five-member Panel of independent trade experts to review
the dispute The Panel evaluates the facts reviews GATT principles and 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 15 ldquoWhat is the WTOrdquo WTO official website Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm 16 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915
13 12
submits a report with its decision The decision binds the parties unless within
sixty days the Dispute Settlement Body unanimously decides to reject the
report or either party appeals the decision17
The WTO has a number of fundamental principles that every WTO
member must follow These principles include transparency MFN National
Treatment and reciprocity subsuming basic principles of GATT as well
Transparency requires that member-states publish their trade policies and
regulations and apply them equitably Reciprocity requires that parties in trade
agreements meet their respective trade obligations MFN principle and national
treatment are identical with those under GATT18
32 TBT under the WTO system
The provisions of the GATT 1947 contained only a general reference to
technical regulations and standards in Articles III XI and XX a GATT
working group set up to evaluate the impact of non-tariff barriers in
international trade concluded that technical barriers were the largest category
of non-tariff measures faced by exporters After years of negotiations at the end
of the Tokyo Round in 1979 thirty-two GATT Contracting Parties signed the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 17 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 18 Ibid
13 13
plurilateral Agreement on TBT The Standards Code as the Agreement was
called laid down the rules for preparation adoption and application of technical
regulations standards and conformity assessment procedures The new WTO
Agreement on Technical Barriers to Trade or TBT Agreement has
strengthened and clarified the provisions of the Tokyo Round Standards Code
The TBT Agreement negotiated during the Uruguay Round is an integral part
of the WTO Agreement19
Aforementioned GATT Article XX(b) and the chapeau of Article XX
may now explain the advent of the TBT Agreement under the WTO system
Just as GATT becomes an entity as the WTO and the WTO Agreement
succeeds the contents of GATT the TBT Agreement got developed based on
GATT Article XX(b) and the chapeau of Article XX as well Such
characteristics of TBT is based on the following evidence
ldquohellip Desiring to further the objectives of GATT 1994 hellip Desiring to ensure that technical regulations and standards including packaging marking and labeling
requirements and procedures for assessment of conformity with technical regulations and standards do not create unnecessary obstacles to international trade hellip
Recognizing that no country should be prevented from taking measures necessary to ensure the quality of its exports or for the protection of human animal or plant like or health of the environment or for the prevention of deceptive practices at the levels it
considers appropriate subject to the requirement that they are not applied in a manner which would constitute a means of arbitrary or unjustifiable discrimination between
countries where the same conditions prevail or a disguised restriction on international
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 19 Technical information on TBT Trade topics WTO official website Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm
13 14
trade and are otherwise in accordance with the provisions of this Agreement helliprdquo20
One of the WTO Panel Report which is about the lsquoEC - Asbestosrsquo case also
mentions about intertwined mechanism between TBT and GATT Article XX(b)
ldquoWe also note that the criteria on the preparation adoption or application of
technical regulations in Article 22 of the TBT Agreement are very similar to
those in Article XX of the GATT 1994 The preamble to the TBT Agreement in
fact repeats some of the wording of Article XX of the GATT In the Panelrsquos
view the TBT Agreement is a development of the GATTrdquo21
To give more detail about the relationship between the TBT Agreement
and GATT Agreement although the TBT Agreement according to its Preamble
in intended to ldquofurther the objectives of GATT 1994rdquo it does not contain any
explicit links to Article XX(b) or any equivalent exception clause Nevertheless
similar wording is found in Article II2 of TBT Unlike Article XX this
provision also mentions ldquohuman safetyrdquo and does not stipulate a closed list of
policies (ldquointer aliardquo) Therefore a wider variety of reasons (even moral ethic
and socio-economic considerations market transparency or consumer
preferences) could be ldquo legitimate objectivesrdquo22 Furthermore as in Article
XX(b) the term ldquonecessaryrdquo is contained in Article II2 of TBT as well 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 20 TBT The Preamble 21 WTO Panel Report lsquoEC mdash Asbestosrsquo (WTDS135R) para 855 22 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers
13 15
However this seems to contain an element of tautology the phrase ldquonot be
more trade-restrictiverdquo is reminiscent of the interpretation of ldquonecessaryrdquo in
Article XX(b) Yet the different balance of obligations in Article II2 TBT and
in Article XX suggests that ldquonecessaryrdquo need not have exactly the same
meaning in both provisions In lsquoEC ndash Asbestosrsquo case the Appellate Body stated
that ldquothe TBT Agreement imposes obligations on Members that seem to be
different from and additional to the obligations imposed on Members under
the GATT 1994rdquo Unlike Article XX where the burden rests on the defending
party to present a prima facie case that the measure is justified under Article
II2 TBT it is for the complaining party to make a prima facie case that the
measure creates an unnecessary barrier to trade23
There are three main concepts throughout the entire Agreement technical
regulations standards and conformity assessment procedures Technical
regulations and standards set out specific characteristics of a product such as its
size shape design functions and performance or the way it is labeled or
packaged before it is put on sale In certain cases the way a product is produced
can affect these characteristics and it may then prove more appropriate to draft
technical regulations and standards in terms of a products process and
production methods rather than its characteristics per se The TBT Agreement
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 23 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers13
13 16
makes allowance for both approaches in the way it defines technical regulations
and standards24 One another feature of these standards and regulations is that
they should not be imposed in a protectionistrsquos way In fact the TBT
Agreement accords to Members a high degree of flexibility in the preparation to
take into account the existence of legitimate divergences of taste income
geography and other factors between countries adoption and application of
their national technical regulations according to the abovementioned Preamble
However Members regulatory flexibility is limited by the requirement that
technical regulations ldquoare not prepared adopted or applied with a view to or
with the effect of creating unnecessary obstacles to traderdquo25 according to the
Article II2 Lastly conformity assessment procedures are technical procedures
mdash such as testing verification inspection and certification mdash which confirm
that products fulfill the requirements laid down in regulations and standards
Generally exporters bear the cost if any of these procedures Non-transparent
and discriminatory conformity assessment procedures can become effective
protectionist tools Costs for exporters usually include loss of economies of
scale which is the case that if a firm must adjust its production facilities to
comply with diverse technical requirements in individual markets production
costs per unit are likely to increase This imposes handicap particularly on small
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 24 TBT Annex I 25 TBT Art II2
13 17
and medium enterprises Information costs which include the costs of
evaluating the technical impact of foreign regulations translating and
disseminating product information and training of experts is also a part of
exporterrsquos burdens Conformity assessment costs confirming the compliance
with technical regulations through testing certification or inspection by
laboratories or certification bodies are usually at the companys expense as
well26
The TBT Agreement applies when a country applies aforementioned
technical regulations standards or procedures for assessing conformity with
these standards in such a way as to impose an unnecessary restriction on
international trade It is subject to review every three years to reflect the trend
The TBT Agreement covers a broad range of products including consumer
product such as toys for children which also implies that the largest number of
technical regulations and standards are adopted to aim at protecting human
safety or health27 In recent years the number of technical regulations and
standards adopted by countries has grown significantly Increased regulatory
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 26 Technical information on TBT Trade topics WTO official website Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm 27 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 2
13 18
policy can be seen as the result of higher standards of living worldwide which
have boosted consumers demand for safe and high-quality products28
The impact of the TBT on international trade is still being researched and
discussed which makes the issue ambiguous A study by Fontagneacute Mimouni
and Pasteels states that an insignificant or even positive impact of the TBT on
international trade of manufactured consumer products was observed29 On the
other hand researches on the WTO official website specifies that although it is
difficult to give a precise estimate of the impact on international trade of the
need to comply with different foreign technical regulations and standards it
certainly involves significant costs for producers and exporters that could be
huge burden to trade In general these costs arise from the translation of foreign
regulations hiring of technical experts to explain foreign regulations and
adjustment of production facilities to comply with the requirements In addition
there is the need to prove that the exported product meets the foreign
regulations The high costs involved may discourage manufacturers from trying
to sell abroad In the absence of international disciplines a risk exists that
technical regulations and standards could be adopted and applied solely to
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 28 Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html 29 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal
13 19
protect domestic industries30
33 TBT ARTICLE II
Article II of the TBT Agreement is the major part in terms of its
succession of GATT Article XX Especially Article II1 states
ldquoMembers shall ensure that in respect of technical regulations products imported from the territory of any Member shall be accorded treatment no less favourable than
that accorded to like products of national origin and to like products originating in any other countryrdquo
which stipulates that member states of the WTO must offer indiscriminative
treatment and environment to their trading partners within the WTO system
and between domestic goods and imported goods Moreover Article II2
presents
ldquoMembers shall ensure that technical regulations are not prepared adopted or applied with a view to or with the effect of creating unnecessary obstacles to
international trade For this purpose technical regulations shall not be more trade-restrictive than necessary to fulfil a legitimate objective taking account of the risks
non-fulfilment would create Such legitimate objectives are inter alia national security requirements the prevention of deceptive practices protection of human
health or safety animal or plant life or health or the environment In assessing such risks relevant elements of consideration are inter alia available scientific and
technical information related processing technology or intended end-uses of productsrdquo
Preceding article is composed of general obligation and specific obligation the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 30 Technical information on TBT Trade topics WTO official website Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm
13 20
part that states ldquoMembers shall ensure that technical regulations are not
prepared adopted or applied with a view to or with the effect of creating
unnecessary obstacles to international traderdquo is general obligation while the rest
represents specific obligation One can witness that such paragraph prohibits
trade-restrictive characteristic to fulfill a legitimate objective being consistent
with the purpose of the WTO Particularly following case study will be
analyzed based on these articles
4 OTHER RELATED TECHNICAL STANDARDS
41 Lead regulation
Lead in paint can be divided into soluble lead and insoluble lead soluble
lead is the lead likely to be available for absorption if a child mouths or
swallows31 Any exposure to both kinds of lead is potentially harmful for a
child as there is no known ldquosaferdquo level In May 2012 the US Centers for
Disease Control (CDC) announced it would change its policy on Childhood
Lead Poisoning to eliminate the terminology ldquolevel of concernrdquo that was
previously defined as a blood lead level of 10 ugdl and which had been widely
adopted by other health agencies This change acknowledges that all exposures
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 31 Brief Guide to Analytical Methods for Measuring Lead in Paint Inter-Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf
13 21
to lead are potentially harmful to a child and therefore public health policy
should focus on preventing exposures before they cause harm The CDC will
now recommend follow up for the most highly exposed children with elevated
blood lead levels above a reference value representing the top 25 of all
children in the US That level is currently 5 microgdl but this will be updated
every four years based on current surveillance testing data This is the first
substantive change in the agencyrsquos guidance on blood lead levels since 1991
While developed countries have implemented standards to regulate the use of
lead in paint much of the paint currently sold for residential use in most
countries contains high levels of lead A recent study examining lead
concentrations in the paint of 10 developing countries demonstrates that 68
of the new paints tested exceed the US standard of 90 ppm (effective August
2009) Published studies conducted in India China and other counties have had
similar findings32
Moreover most countries do not have regulatory limitations on lead
content in paint or only have voluntary standards in place In countries with
regulations the permissible lead levels are often inconsistent with a range of
excluded applications Standards between countries vary greatly and some
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 32 Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground
13 22
regulations reference soluble lead and others total lead (percent by weight)33
The lead level regulation in paint of the US and China is not an exception when
referring to the following table although both countries have same figure in
terms of the ppm the standard is slightly different since China measures the
soluble paint only while the US includes the total paint both soluble and
insoluble paint
Table 1 Lead in Paint Regulations by Country34
Such fact implies that regarding the lead level regulation China is less strict
then the US with 90 ppm maximum while the US requires less than 90 ppm
when considering the added amount of insoluble lead as well In fact acute
exposure to lead by chewing on a lead toy for example or repetitive exposure 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 33 Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground13 34 ibid 13
13 23
to lead by handling toys that contain it can lead to severe neurological
behavioral problems and damage brain cells especially in children35
42 Chinarsquos technical standard system and commitment to the WTO and TBT Agreement There are four levels of technical standards in China national trade
local and enterprise standards Under the Regulations for the Implementation of
the Standardization Law in formulating national standards the competent
standardization administration department under the State Council is
responsible for making plans organizing drafting examining and approving
numbering and issuing national standards If there are no national standards for
technical requirements that need to be standardized for certain trades
throughout the country trade standards may be formulated Trade standards
become null and void automatically after the corresponding national standards
enter into effect In the absence of national standards or trade standards local
standards may be formulated on safety and sanitation requirements for
industrial goods that need to be unified in the provinces autonomous regions
and municipalities directly under the Central Government Local standards
become null and void automatically after the corresponding national standards
or trade standards enter into effect In the absence of national standards trade 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 35 ldquo550000 More Chinese Toys Recalled for Leadrdquo The New York Times September 27 2007
13 24
standards or local standards for certain products the enterprises producing such
products may formulate their own standards as the basis for organizing
production Where there are already national trade or local standards
enterprises are encouraged to formulate and apply enterprise standards that are
stricter than the corresponding standards36
Furthermore China continues to be an active member of the WTO
Committee on Technical Barriers to Trade According to the authorities in the
period 1 January 2009 to end-October 2011 China made a total of 350
notifications to the Committee on Technical Barriers to Trade (including
revisions addenda supplements and corrigenda) Chinas notifications cover a
wide variety of products and concerns with particular emphasis on human
health and safety China has used the TBT Committee to raise concerns about
measures or proposed measures in its export markets on products ranging from
toys to herbal medicines In China the WTO enquiry point for technical
barriers to trade is the International Inspection and Quarantine Standards and
Technical Regulations Research Center under the State General Administration
for Quality Supervision and Inspection and Quarantine (AQSIQ) Also the
WTO Notification and Enquiry Center of Ministry of Commerce Peoplersquos
Republic of China (MOFCOM) is responsible for Chinas notifications to the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 36 Trade Policy Review (2012) World Trade Organization
13 25
WTO TBT Committee It has been notifying proposed technical regulations and
conformity assessment procedures to the TBT Committee so that interested
parties in WTO members are able to comment on them as required by the TBT
Agreement37
China is a member of the International Organization for Standardization
(ISO) the International Electrotechnical Commission (IEC) and the
International Telecommunication Union (ITU) the World Health Organization
of the United Nations (WHO) and Codex Alimentarius Commission as well as
several regional standards organizations such as the Pacific Area Standards
Congress Meanwhile the Standardization Administration of China (SAC) was
established in April 2001 It is the competent department authorized by the
State Council to implement administrative functions and to exercise unified
administration over the standardization work throughout the country Its main
responsibilities include taking part in drafting and amending laws and
regulations on national standardization drafting and implementing policies
concerning national standardization representing China in ISO IEC and other
international or regional standardization organizations and so on38
According to Chinarsquos Accession Protocol written by the WTO China
also has made commitments such as complying with obligations under TBT
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 37 Trade Policy Review (2012) World Trade Organization 38 ibid13
13 26
Agreement including the adoption and application of standards technical
regulations and the conformity assessment procedures (such as testing or
certification) to both imported and domestic goods and these procedures done
in a transparent manner China consented to speed up its process of reviewing
existing technical regulations standards and conformity assessment procedures
to determine their continuing relevance and consistency with international
standards and to harmonize with them as well Periodical reports on the status
of this review process and the number of standards and technical regulations
that have been nullified are one of Chinarsquos tangible commitments39
43 Concern of the US on Chinarsquos technical standards
Despite aforementioned changes National Trade Estimate Report of the
United States Trade Representative (USTR) states some problems and
limitations of Chinarsquos technical standard implementation Especially it still has
concerns about significant conformity assessment and testing-related issues in
China US exporters still continue to report that Chinarsquos regulatory
requirements are not enforced as strictly or uniformly against domestic
producers as compared to foreign producers In addition in some cases Chinarsquos
regulations provide only that products will be inspected or tested upon entry
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 39 Accession Protocol of The Peoplersquos Republic of China World Trade Organization
13 27
into Chinarsquos customs territory without any indication as to whether or how the
regulations will be applied to domestic producers However in 2007 as in prior
years almost all of the notified measures have emanated from AQSIQ SAC or
China Certification Accreditation Association (CNCA) and have rarely
included measures from other agencies that appear to require notification such
as the Ministry of Health the Ministry of Information Industry (MII) and the
State Environmental Protection Administration (SEPA) Four years ago in part
to address this problem China had reportedly formed a new inter-agency
committee with representatives from approximately 20 ministries and agencies
and chaired by AQSIQ to achieve better coordination on TBT matters but
progress has been inconsistent in this area As a result some of Chinarsquos TBT
measures continue to enter into force without having first been notified to the
TBT Committee and without foreign companies having had the opportunity to
comment on them or even being given a transition period during which to make
necessary adjustments In other cases some written comments submitted by
US and other foreign interested parties seemed to be wholly disregarded
Sometimes there was insufficient time for China to consider about these
issues40
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 40 National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative13
13 28
III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS
11 Characteristics of toy industry
Baby product manufacturing industry worldwide caters to around four
million babies on a yearly basis generating retail revenue of nearly seven
billion dollars Demand in this industry has grown due to a rising number of
babies to be catered to partly because people are starting families later Product
innovation and development has allowed retailers and manufactures to widen
the market using new technologies and advanced marketing approaches The
market encompasses different segments which can be divided into toys
feeding accessories wipes disposable diapers body care products and
soothers41
Especially toy industry is one of the worldrsquos oldest creative industries
For centuries toys have helped children to have fun and to transform to creator
masters emulators nurturers friends collectors story lovers and experience
seekers42 Toy industry also produces products which meet lsquocritical needs as
defined by Nagurney et al (2001) which specifies that toy products along with
other products are necessary to sustain and prolong human life and well-being
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 41 Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby-Productshtml 42 Del Vecchio G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA
13 29
Moreover consumer products such as toys while not necessary to sustain
human life have certainly contributed to the quality of life and improved living
standards enjoyed by much of the population43
However creative business such as toys is extremely volatile and seasonal
in nature Volatility in the toy industry is caused by variable and unpredictable
demands very short and specific selling-windows and short product-life-cycles
Therefore investors and practitioners know very well that the toy industry is far
from tranquil44 Along with its volatile characteristics the toy industry also has
incurred relatively higher costs on obsolete inventory lost sales and markdown
as compared to other industries45 Therefore to survive these industries face a
very unique challenge that is to provide the right toys at the right quantity at the
right stores during the very short selling-windows and to frequently provide
creative and yet price-competitive toys46 Also within toy industry increasingly
educated parents with higher levels of disposable incomes and growing
awareness regarding safety and health issues accompanies strong demands on
international safety standards according to the recent international trends Such 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 43 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 44 Johnson ME (2001a) Learning from toys Lessons in managing supply chain risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 45 Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 46 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management
13 30
elements of toy industry ultimately lead and motivate toy companies to focus
not only on sales and marketing but also on product quality control and
technology innovation Toy industry has globalized with much sourcing of
components and ingredients from low-cost global suppliers increased
outsourcing of production to foreign production facilities and transportation
and distribution within global markets Recent safety problems can be also
traced back to changes in global supply chain systems47 Also the industry
must continue increasing marketing budgets and intensify its safety standard to
combat bad publicity which can put a dent in product sales such as the blow to
the formula market caused by reports of lead in the paint used to color toys
Such scares damage consumer confidence and company credibility
necessitating strong publicity campaigning as a remedy Government
involvement in manufacturing practices is also likely to increase meaning that
companies will have to comply with standards set in place to help protect
consumers48
In terms of the major market of the toy industry the US the EU and
Asia-Pacific combine to represent over 80 percent of the overall market
Among them developed countries such as the US and EU are responsible for 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 47 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 48 Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby-Productshtml
13 31
capital and technology-intensive sector including design and marketing while
developing countries like China are in charge of labor-intensive process such
as manufacturing This implies that when it comes to product recall such
distinction between design and manufacturing is important particularly in the
context of the toy industry because toy companies such as Mattel perform the
design of toys whereas unnamed overseas manufacturers do manufacturing
Therefore when a certain company recalls its products the rationale for recall
must be clarified whether it is due to design flaw such as sharp edges or small
detachable parts or some manufacturing defects including excess lead in
surface paint or any other harmful chemicals contained in the toy 49
12 Global supply chain with China involved
It is important that management practices be improved to handle the
complexity of global supply chains Companies offshoring their manufacturing
to China (and similar countries) cannot simply rely on intermediaries and
agents in Hong Kong or Singapore to coordinate production and ensure quality
Such an approach was good enough in the initial stages of offshoring but
clearly falls short a decade after offshoring became a common business practice
The offshoring companies need to develop capabilities and systems to engage
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 49 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 32
more directly and closely with China and similar overseas manufacturing
locations Toy companies need to develop robust systems for quality control
and testing of the toys manufactured at their suppliersrsquo factories Unless
companies learn to manage these complexities it is difficult to ensure product
quality and safety50
When taking a closer look into the toy-manufacturing sector in China
Chinarsquos domestic manufacturers are mostly small and medium-sized firms
which may have to make costly technology upgrades before exports Although
many foreign brands have entered the growing Chinese market and established
their own factories and distribution networks they could not improve the
working environment of Chinese local manufacturers rather continuous
scandals caused by their recalls involving made-in-China products resulted in
stiffer working environment safety concern and manufacturing standards To
be worse additional tests and certificates required of businesses drove up costs
while the frequent production line adjustments lowers efficiency of
manufacturing process According to the New York Times interview director
for toy making company explained their sufferings that When orders from
Germany were cancelled Lin had to adjust the program of machines that were
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 50 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 33
producing German orders to meet US requirements as the safety criteria
differed for both nations51
Not only external factors but also internal factors within China are
prevalent which contribute to the poor safety of Chinese imported toys Berman
and Swani assert that five factors among others mainly cause such tendency
cost pressures and quality fade multiple levels of outsourcing often involving
small local producers the existence of a large number of counterfeit goods
made in China Chinese cleverness at evading detection for safety-related
infractions and poor product safety surveillance by the Chinese and US
government These elements coalesce to create an environment where there is a
need to cut corners to meet suppliersrsquo price expectations where unsafe
alternatives are readily available and where the chance of detection of unsafe
goods is very low52
Just as mentioned in the previous section toy industry is facing the era of
global supply chain by much sourcing of components and ingredients from low-
cost global suppliers increased outsourcing of production to foreign production
facilities and transportation and distribution within global markets In this
context many toy recalls that occurred around 2007 and 2008 could be traced
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 51 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007 52 Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48
13 34
back to changes in global supply chain systems53 In the model of offshore
production manufacturers can prevent defects with careful production It is also
known that the toy companies can prevent most of these types of defects with
efficient quality control and inspection mechanisms54
2 MATTELrsquoS TOY RECALL
Abovementioned global supply chain and Chinarsquos involvement in the toy
industry as a major manufacturer has provoked numerous controversies among
Western customers including Mattelrsquos huge toy recalls These issues had even
more crucial impacts on Chinese local manufacturing sectors since they were
the biggest toy makers in international toy market and certainly toy is enjoyed
by much of the population worldwide just as other consumer products possess
enormous pool of consumers On top of that safety problem of the toy covered
with leaded paint as such also have led some young consumers to physical and
mental health problems or even death
Chinese toy recalls involved the Consumer Product Safety Commission
(CPSC) in the US In the historical perspective the earliest instance of toy
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 53 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 54 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13
13 35
recalls from the records of the CPSC was in 1974 when toy chests were recalled
following the death of a child Recalling toys and other products in large
numbers in an infrequent but not an unprecedented event Since 1974 over 680
toy products have been recalled Of these 550 recalls were made in the last 20
years Each year toys were recalled on an average of 28 occasions The number
of recalls remained roughly stable until 2006 but appears to have been on the
rise since then In 2007 CPSC had recalled 56 recalls which would be the
highest number of recalls in the history of the toy industry In other words
there has been a definite increase in the number of recalls in 2007 as Table 2
and Figure 1 display
13 36
Table 2 Toy Recalls (1988-2007)55
Figure 1 Toy Recalls Over Time (1988-2007)56
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 55 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13 56 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209
13 37
The number of recalls involving Chinese-made toys also appears to be on the
rise over the last few years Toy companies started moving the production of
toys in China in the early 1990s This trend has continued and accelerated in
recent years Recalls involving Chinese-made toys was hovering around 50 of
the total until 2002 so recalls did not increase for well over a decade after
manufacturing moved to China However since 2003 this figure had hovered
around 80 and reached 95 this year which is a dramatic rise57 In this
regard real cases regarding the US and EUrsquos recall against toys manufactured
in China will be the main focus hereafter incident outline the point at issue
comparison between the USrsquos response against the issue and that of EU and
legal analysis based on TBT Agreement under WTO system will be the
following contents
21 Event outline
The recall was because of the lead paint coverage which was processed
in Chinese factories Lead was banned in paint on toys and other childrenrsquos
products in the United States in the 1970s but the problem has arisen again as
more toys are imported from China Of roughly 39 lead-related recalls in a
certain year 38 were of Chinese-made goods according to the CPSC In fact
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 57 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45
13 38
about fifty percent of Mattelrsquos revenue comes from toys made in eleven
factories it owns and operates That is a high share for the toy industry But the
other half comes from toys that it outsources to up to fifty manufacturers in
China Those toys tend to be short-term products that feature characters from
movies and television shows rather than Barbie dolls or other Mattel brands58
In early July in 2007 one of the European retailers that sell Mattel toys
discovered the lead on some products On July 6 Mattel stopped operations at
the factory that produced the toys and initiated an investigation and then on
July 18 Mattel took a reporter for The New York Times on a tour of a factory
in Guanyao China and of Mattelrsquos toy safety lab in Shenzhen to show its
sophisticated testing and inspection facilities including equipment that could
detect lead paint on incoming products or supplies At that time Mattel
executives say it was unclear whether Mattel was facing a widespread lead
paint problem or if the European case was an anomaly When the companyrsquos
executives received conclusive data that persuaded them to recall the eighty-
three products the company contacted retailers who stocked the toys
Originally Mattel requires the factories it contracts with to use paint and other
materials provided by certified suppliers Mattel executives said they did not
know if the contract manufacturer substituted paint from a noncertified supplier
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 58 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 39
or if a certified supplier caused the problem59 Later it was found that even
though the company had developed a certification program and rigorous testing
rules to make sure that its Chinese contractors adhered to standards for the
allowable levels of lead in paint yet some subcontractors were careless while
others intentionally violated the rules by substituting paint from a noncertified
supplier who provided the lead paint60
The string of lead paint cases has drawn the most attention from toy
product related association and consumer watchdogs In light of the recalls
Nickelodeon - which owns the characters Dora the Explorer and Diego - has
decided to introduce a third-party monitor to check up on all of the companies
that make toys under its brands including Mattel61 Combined with the recent
scares in the United States of Chinese-made pet food and globally of Chinese-
made pharmaceuticals and toothpaste the string of toy recalls is inspiring new
demands for stepped-up enforcement of safety by United States regulators and
importers as well as by the government and industry in China This summer
the Toy Industry Association has been working with the federal Consumer
Product Safety Commission on new regulations to require more stringent safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 59 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007 60 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 61 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 40
checks The Toy Industry Association urges its members to routinely test
products it is importing to make sure they comply with federal safety standards
which prohibit for example surface paint that contains lead in toys or items
that could cause a choking hazard62 Meanwhile Mattel agreed to pay $23
million to the CPSC for violating a federal lead paint ban and marketing
importing and selling non-compliant toys in civil penalties The CPSC said the
fine against the No 1 toymaker and its Fisher-Price pre-school division was the
highest ever for the agencys regulated product violations and the third largest
in its history63
22 Aftermath of toy recall and its damage degree to the toy industry
Such an unprecedented toy recall of the US against China was also
proven through numbers and figures As Table 2 and Figure 2 display the
number of both Chinese toy recall and lead-contained toy recall tend to increase
as years pass by especially from the year 2000 To make these table and figure
Laplume and Bapuji complied a database of toy recalls based on the recall
notices posted on the website of the US CPSC They presented the data on toy
recalls in Table 2 with special attention given to those involving toys made in
China and those recalled for excessive lead Authors also presented the data
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 62 ldquoAs More Toys Are Recalled Trail Ends in Chinardquo The New York Times June 19 2007 63 Mattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 2009
13 41
pictorially in Figure 2 to allow a visual interpretation of trends and
developments64
Table 2 Number of Lead-Contained Toy Recall Announcements (1988-2008)65
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 64 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports13 65 Ibid
13 42
Figure 2 Number of Lead-Contained Toy Recall (1998-2008)66
Apparently the reason why Chinese factory used lead-contained paint was due
to cheaper price Multinational Corporation such as Mattel kept on requiring
low cost and price to their suppliers while suppliers including Chinese
manufacturers were facing serious difficulties regarding the fact that their
export prices were rising due to continuous appreciation of the Yuan and
escalating labor cost Consequently for Chinese factory owners who are often
under intense pressure to lower production costs tend to cut corners in making
products and regularly use cheap and illegal substitutes such as leaded paint to
their toys to survive as Mattelrsquos suppliers Namely Chinese local manufacturers
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 66 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports
13 43
got pressure not only from Western companiesrsquo appetite for cheaper toys but
also from the fierce local competition to satisfy such appetite Furthermore
numerous toy recalls from the US worsen the situation repeated scandals
involving Chinese products resulted in stringent environmental safety and
manufacturing standards Additional tests and certificates required of
businesses drove up costs even more67 Long supply chain involving multiple
contractors and subcontractors which are common in China were also
nominated as the major contributor Every link in the chain was susceptible to
fraud or contaminated goods Such uncertainty usually contributes to supply
chain breakdown since the larger the chain the more people get involved and
the greater the difficulty in controlling the quality of the product68
Aftermath of toy recall also included remarkable changes after the US
Congress passed the new federal childrenrsquos product laws in August 2008
setting higher standards for toy safety product line adjustments must be done
more frequently and comprehensively to satisfy requirements and standards of
Mattel and policies of US Congress Changes like these affect the factorys
working efficiency and increases costs For instance it takes about a weeks
time to make the machines adapt to new procedures and also involves huge
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 67 ldquoSmall World After All for Toy-making Hubrdquo China Daily December 23 2008 68 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007
13 44
expenditure on purchase of substitute materials when required69 The nightmare
had continued after regulators in Beijing revoked the export licenses of two toy
manufacturers one of the heads of those Chinese company that made toys for
Mattel for fifteen years and was behind the recall this month of about a million
Mattel toys committed suicide in a company warehouse in southern China The
death was the latest development in a year filled with prominent recalls and
product safety scandals involving goods made in China According to the
briefing of Chinese government one of the paint suppliers for Chinese
manufacturer had shipped the company a fake lead-free paint pigment that
could be used in producing paint70
23 Reaction and regulation of the US government and background policy
In the US responsibility for the safety of consumer products with the
exception of food pharmaceuticals and automobiles falls within the
jurisdiction of the US CPSC which regulates the sale and manufacture of more
than 15000 different consumer product The CPSC collects information about
product safety issues from sources such as hospitals doctors newspaper reports
industry reports consumer complaints investigations conducted by its staff and
reports from companies When a company becomes aware of hazards
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 69 ldquoTrouble in Chinarsquos Toy Industryrdquo China Daily December 22 2008 70 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007
13 45
associated with the products it sold it is required by law to inform the CPSC
immediately within 24 hours Based on the information it received the CPSC
works in coordination with the companies involved to recall the hazardous
products from the market The recall notices are publicly available on the
CPSCrsquos website The CPSCrsquos recall notices contain information about the
product being recalled the company recalling the product where the product
was recalled the hazard associated with the usage of the recalled product sale
details such as the number of units sold sales locations sale period and sale
price the procedure to return the product and the remedy offered by the
company71
Authority for the CPSC is provided in the 2008 Consumer Product Safety
Improvement Act (CPSIA) passed by the US Congress which gave makers and
sellers of childrens products such as toys clothing and books have until
February 10 2009 to comply with stricter standards for permissible lead
phthalate content limits and other mandatory safety requirements72 Following
considerable pushback from toymakers who said the deadline was unrealistic
and also applied to products that had already been shipped the CPSC agreed to
delay the deadline for the new testing and certification requirements by a year
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 71 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209 72 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384
13 46
to Feb 10 201073 Apparently this act is the result of a spike of 473 consumer
products recalled in 2007 in what is referred to as the ldquoYear of the Recallrdquo74 It
became effective Aug 14 2009 in the US and imposes tough standards for lead
and chemicals called phthalates in products intended for children age 12 and
under It requires that all childrenrsquos products comply with all applicable
childrenrsquos product safety rules are tested for compliance by a CPSC-accepted
laboratory have a written Childrenrsquos Product Certificate issued by the
manufacturer or importer that provides evidence of the productrsquos compliance
and have permanent tracking information affixed to the product and its
packaging75 In fact the law increased the budget of CPSC imposed new
testing and documentation requirements and set new acceptable levels of
several substances It imposed new requirements on manufacturers of toys and
other consumer products for children The Act also increased fines and
specified jail time for some violations The law became to have more wide-
sweeping nature comparing to a previous bill the Lead-Free Toys Act This
earlier bill was incorporated into this act which was apparently prompted by
various scandals over high lead content in toys in 2007
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 73 ldquoMattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 200913 74 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 75 The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws--StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act
13 47
The Act contained three main standards including exposure levels of lead
phthalate and mandatory testing Especially regarding the exposure level of
lead the legislation reduced the limit of lead allowed in surface coatings or
paint to 90 ppm from then-current limit of 600 ppm effective on 14 August
2009 The legislation reduces the amount of total lead content in childrens
product substrates to 600 ppm by 10 February 2009 300 ppm by 14 August
2009 and 100 ppm by 14 August 2011 On the other hand the legislation
required for mandatory testing that every manufacturer of a product subject to a
consumer product safety rule will provide a General Conformity Certificate to
certify based on unit testing or a reasonable testing program that the product
complies with all safety rules76 These certificates must accompany the product
through the distribution chain through the retailer They must be available to the
CPSC during any inspection The third party testing requirement for lead
content was originally set by the CPSIA at 600 ppm but dropped to 300 ppm in
August 2009 However these lead content testing requirements were stayed by
the CPSC in January 2009 until February 10 2010 In December 2009 this stay
of enforcement was further extended until February 10 2011 In both cases the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 76 Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf
13 48
CPSC cited a need to implement further rulemaking and to give manufacturers
more time to comply77
US regulators also announced plans to set up a Beijing office to help
ensure Chinese exports are safe for Americans following a slew of recalls
involving childrenrsquos toys Particularly the US CSPC sought to establish a
permanent presence overseas for the first time to better cooperate with Chinese
regulators and companies so the countryrsquos products are up to US standards It
also planned to have commission staff working in the embassy in Beijing to
work with manufacturers and Chinese regulators One major task of Beijing
office was to educate Chinese manufacturers about the new requirements under
the CPSIA Considering some mutual economic interests between the US and
China Chinese manufacturers are expected to comply with this law since the
large retailers in the US require them to meet such standard78
Amid growing concerns over the safety of Chinese products the US
launched negotiations towards a common safety standard for toys on November
17 in Brussels with the EU as well The talks were formally opened during a
trilateral high-level meeting between EU Consumer Affairs Commissioner
Meglena Kuneva the US Chairman of the Consumer Product Safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 77 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review 78 ldquoUS seeks China office to ensure export safetyrdquo China Daily July 31 2009
13 49
Commission Nancy Nord and the Chinese Vice-Minister of AQSIQ Wei
Chuanzhong The three sides have decided to bring their joint efforts to a new
level by aligning their standards Toys will be the first targets since around 75
percent of toys sold around the world are made in China Common standards
and policy consistence are very crucial for Chinese manufacturers to do their
business in a fair and transparent arena points out Liang Mei deputy chairman
of China Toy Association Another comment was added that the companys
strong focus on research and development would help it to overcome the new
technological barriers and avoid safety disputes79 A certain kind of special
team that is engaged in investigating and studying technology standards of
various nations and international trends and managing onersquos own safety
standards higher than the general or keep it ahead of the criteria of the exporting
marketplaces were also suggested as solution by industry experts80
3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT
31 Preliminary findings under GATT Agreement
A preliminary research about the legitimacy of USrsquos recall on Chinese
toys under GATT Agreement insists that by placing a temporary ban on
Chinese toy products the United States would violate Article III which is
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 79 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007 80 ldquoTrouble in Toy Industryrdquo China Daily December 22 2008
13 50
National Treatment Despite violating GATT Article III4 the author insists
that a Panel would likely find the temporary ban on Chinese toy products valid
under Article XX(b) based on following rationales most of all the temporary
ban on Chinese toys is within the policies designated to protect the human life
and health of American children Just as the Panel in lsquoThailand ndash Cigarettersquo
case has recognized the negative human health effects of smoking a Panel
would likely conclude that the use of lead in childrenrsquos toys creates a negative
health effect It would likely then find that the United States sufficiently sets
forth a prima facie case for an Article XX(b) exception81 Moreover the author
writes no alternative measure could adequately diminish the high risk of lead
contamination of Chinese toys and therefore hold the strict measure valid
Authorrsquos opinion that the temporary ban on Chinese toy does not arbitrarily or
unjustifiably discriminate against Chinese toy imports also leads to justification
of US toy recall The logic behind is that the ban targets Chinese toy imports
because previous US measures failed to curtail the significant volume of
contaminated Chinese toys entering the US markets Since there are no
ulterior ldquoprotectionist objectivesrdquo the measure is not a ldquodisguised restrictionrdquo
under Article XXrsquos chapeau Therefore the author argues that since the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8113 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213
13 51
temporary ban satisfies all the requirements of Article XX(b) a Panel would
likely rule that it does not violate GATT principles82
32 Legal analysis why USrsquos toy recall is legally controversial under TBT Agreement When based on TBT Agreement one of the articles related to the USrsquos
recall on Chinese toy imports include Article II1 which states ldquoimported
product shall be accorded treatment no less favourable than that accorded to
domestic like productsrdquo representing MFN principle and NT 83 The other one
is Article II2 that regulates member statesrsquo measures not to be trade-restrictive
by stipulating that ldquotechnical regulations shall not be more trade-restrictive than
necessary to fulfill a legitimate objective taking account of the risks non-
fulfilment would createrdquo84
First of all Article II1 of TBT Agreement is highly likely to be violated
because it would treat Chinese toy imports less favorably than US domestic
toys To put in more detail since the essential factor that needs to be considered
is ldquolikenessrdquo between exports and imports determining whether US toys and
Chinese toys are like products under the meaning of Article II1 must be the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8213 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 83 TBT Art II1 84 TBT Art II2
13 52
prior analysis to reach such likely conclusion Just as Uche wrote in the legal
analysis under GATT Agreement Chinese toy imports are like products with
respect to US toys under the definition promulgated by GATT Article III4
because the ban would affect the ldquointernal sale offering for sale purchase
transportation distribution or userdquo of the Chinese toys85 According to Uche
ldquoin determining whether imported and domestic products are like products not
only the properties nature and quality of the product but also the end use of the
product must be consideredrdquo86 In fact Chinese toys and American toys share
similar nature which is to entertain children and manufacturers do not affect
such nature whether they are Americans or Chinese Also since manufacturing
factories in China are managed and controlled by Mattel with its same
operation policy the quality of Chinese-made toys and American-made toys
within Mattelrsquos manufacturing chain seems to be quite identical as well On top
of that regardless of their manufacturers toys generally have the same end-
users children When compared to customers in other age groups they seem to
share relatively similar tastes and consumer habits
On the other hand USrsquos recall on its Chinese imports can be analyzed
consistent with Article II2 of TBT Agreement According to the Panel Report
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 85 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 8613 Ibid13
13 53
of lsquoUS ndash Tunarsquo case the analysis of Article II2 of the TBT Agreement may be
conducted in two steps first to determine whether a certain action is taken to
fulfill a legitimate objective which include ldquoprotection of human health or
safetyrdquo and second if that is the case to determine whether that measure is
less trade-restrictive than necessary to fulfill such objective taking account of
the risks non-fulfillment would create87 Based on such criteria USrsquos recall was
due to protect American children from the exposure to the lead paint which can
be interpreted as the ldquolegitimate objectiverdquo On top of that the measure done by
the US can be regarded as less trade-restrictive than necessary to fulfill such
objective with the consideration about risks non-fulfillment would create since
the measure was merely a temporary recall on Mattelrsquos defects rather than
unilateral and arbitrary import restriction against the entire Chinese imports to
the US Also such measure may be originated from the risk-assessment of the
case when the legitimate objective protection of human health or safety has
failed to be fulfilled which might trigger serious physical and mental problems
to American children Therefore it can be concluded that USrsquos toy recall is not
inconsistent with TBT Article II2 when considering aforementioned facts
However although Article II2 is satisfied the recall measure taken by the US
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8713 WTO Panel Report lsquoUS mdash Tunarsquo (WTDS381R)
13
13 54
is still questionable because Article II1 and II2 of TBT Agreement are
obligations of WTO member nations which implies that both articles must be
satisfied to acquire legitimacy unlike the preliminary analysis based on GATT
Agreement Thus when the case similar to this occasion is brought to the
international court under the WTO there would be high probability that the
respondentrsquos recall measure might trigger legal controversy under the TBT
Agreement
IV FURTHER DISCUSSION AND CONCLUSION
This paper overall has implemented the case study of which the US has
recalled on Chinese toy imports concerning the lead paint and has analyzed the
suitability and legitimacy of such measure in light of TBT Agreement Prior to
the case study some applicable international rules were introduced GATT
Article I III XX(b) and the chapeau of Article XX which are MFN Principle
NT and General Exceptions to GATT provision respectively formulated the
basis of TBT Agreement In terms of TBT Agreement Article II1 and II2
were the main provision those are applicable to this specific case
Following such applicable international agreements toy industry trend
and the event outline of USrsquos recall on Chinese toy imports were displayed
Along with its volatile and seasonal characteristics the toy industry usually
13 55
incurs relatively higher costs on obsolete inventory lost sales and markdown
Also it is important strategy to survive that providing creative yet price-
competitive toys at the right quantity at the right stores during the very short
selling-windows At this point toy recall case done by the US on Chinese
imports in 2007 was one of the empirical evidence that shows aforementioned
drawback that toy industry and China as manufacturer is suffering from
Particularly this case of Mattelrsquos toy recall against Chinese toy products had
noteworthy significance as the occasion of which a certain multinational
corporationrsquos manufacture outsourcing got expanded to the scale of national
trade dispute concerning consumer product safety issue
Applying abovementioned articles from the TBT Agreement as an
analysis framework some legal controversies were presented regarding the US
toy recall case in the following section As the preliminary finding proved
based on GATT Agreement the recall measure itself violates MFN principle
and NT Nonetheless unlike GATT Agreement which contains exception
clause that justifies such violation TBT does not include any kind of
justification mechanism Therefore although the recall measure done by the US
satisfies Article II2 violation of Article II1 of TBT may cause legal
controversy when the similar case is brought to WTO
On the basis of such occasion and its legal issues several important
13 56
implications in the practical aspect can be drawn for the further discussion It
seems that although China is already well aware of the necessity to adopt and
apply international standards and to make their domestic ones harmonizing with
international norms through remarkable efforts as shown in some international
trade reports China is rather suffering from the disjunction between
continuously improving international standards and Chinarsquos lack of strict and
uniform enforcement of standards This may imply that efforts to make
international agreement and its application consistent must be done by both
international organization and local governments for effective connection
between the public and private sector Particularly the WTO should not stop at
establishing provisions but focus more on implementation with consideration
on each member nationrsquos industry environment and condition especially
regarding those of developing countries Consequently not only technical
standards and certificate management but also education and training program
for the industry fields ought to be provided in the scale of international
organizations
The Chinese government and industry groups also need to address this by
ensuring that Chinese exporters adhere to the standards of the importing
country Companies must invest time and effort in developing not only
standards and principles of safety for their suppliers but must also invest in
13 57
education and training to build the skills and abilities within the supplier
network to assure product safety88 At the same time the governments of
importing countries need to encourage Chinese authorities to develop global
standards on consumables then legislate and monitor them The difference in
standards across the world is clearly an issue These differences need to be
addressed with high priority so that consumers can benefit from globalization of
manufacturing and consumption The issue of global standards is contentious
because different countries have different trajectories of development The
standards of developing countries may not be acceptable to a developed country
On the other hand developing countries will some- times argue that they cannot
adopt the standards of the developed world because of the high costs associated
with these standards Nevertheless exports from developing countries should
adhere to the standards of the export markets Accordingly all those involved
in the global supply chain such as suppliers manufacturers and marketers need
to develop systems to ensure the standards are applied89
This issue with toy recalls takes on another dimension of concern in more
local level which is the cost issue caused by the vicious cycle in global supply
chain of toy industry Despite the awareness of Chinese manufacturers 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8813 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-72013 89 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 58
regarding international technical standards it may be hard for them to ignore
cheaper leaded-paint when squeezed between harsh demands on lower cost
from the US importers and domestic problems such as increasing labor cost and
RMB appreciation At this point the vicious cycle can be formed in toy
industryrsquos global supply chain in spite of the information and knowledge about
the current international standards local manufacturers use cheaper leaded paint
for lower cost Detecting excessive lead level from the paint demands on
technical standard becomes harsher within importing countries As a result
such higher standards require more cost for locals to be satisfied which
ultimately completes the vicious cycle Consequently it seems that further
discussion and researches about constructive measures including policy
changes may be essential and important to resolve such crisis more
fundamentally
13 59
REFERENCES
Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 Del V G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45 Jiacheng Z and Lu Hongjie (2013) Analyzing China Harmonization of Technical Barriers to Trade in the EU and US Markets The Twelfth Wuhan International Conference on E-Business ndash Emerging Operations amp Services Management Track Johnson M E (2001a) Learning from toys Lessons in managing supply chain
13 60
risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 Keith13 E13 M13 John13 S13 W13 and13 Tsunehiro13 O13 (2000)13 Quantifying13 the13 Impact13 of13 13 13 13 13 13 13 Technical13 Barriers13 to13 Trade13 A13 Framework13 for13 Analysis13 Policy13 Research13 13 13 13 13 13 13 Working13 Paper13 Development13 Research13 Group13 The13 World13 Bank Lee M A Flynn B B and Frohlich M T (2008) All supply chains donrsquot flow through understanding supply chain issues in product recalls Management and Organization Review 4 167ndash182 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal Marucheck A S (1987) On product liability and quality control IIE Transactions 19 355ndash360 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review Paul W B and Hari B (2008) Toy Recalls and China Emotion vs Evidence Management and Organization Review 42 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Reports and Reviews (Online documents included) Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby- Productshtml
13 61
Brief Guide to Analytical Methods for Measuring Lead in Paint Inter- Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground Report on Technical Barriers to Trade (2013) United States Trade Representative Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf The Impact of the TBT and SPS Agreements on Food Labeling and Safety Regulations httpcspinetorgreportscodexwtospsbthtm The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws-- StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml
13 62
GATTWTO Documents The Technical Barriers to Trade Agreement The General Agreement on Tariffs and Trade 1994 WTO Accession Protocol of The Peoplersquos Republic of China WTO Concerns on Indiarsquos Import Restriction on Chinese Toys WTO Technical information on TBT Trade topics Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm WTO Trade Policy Review (2012) WTO ldquoWhat is the WTOrdquo Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm WTO European Communities ndash Measures Affecting Asbestos and Asbestos- Containing Products WTDS135R
13 63
국문 초록
세계경제에 있어서 각 국가 경제의 연계성이 심화됨에 따라 많은
제조업들의 생산 라인과 공급 사슬 역시 세계화 되면서 주로 디자인이나
브랜드 관리를 담당하는 선진국과 생산과 제조를 담당하는 개발도상국
간의 기술 표준 차이에서 오는 문제점들이 발견되고 있다
세계무역기구(WTO) 체제하에서 무역에 관련된 기술표준들은 무역상
기술장벽 조항(TBT)에 따라 관리되어지나 WTO의 회원국들의 논의 하에
알맞은 조항을 명시하는 것과 조항의 효용성 또는 실제 각국의
기술표준들과 조항의 합치성은 별개의 문제인 것이 사실이다
본 논문은 미국 Mattel 사의 중국산 장난감 회수조치가 WTO
체제하에서 어떠한 법적 의미를 지니는지 살펴보았다 사건 당시 실제로
중국이 미국을 상대로 WTO에 제소하지는 않았지만 오늘날 대두되는
TBT의 중요성과 점점 더 심화되어가는 제조산업의 세계화 현상을
보았을 때 향후 비슷한 사건들이 발생할 가능성이 높기 때문에 이러한
분석은 유의미할 수 있으며 추후 시사하는 바 역시 클 것으로 예상된다
따라서 본 연구에서는 미국의 중국산 장난감 회수조치의 통상법적
사례분석을 통해 TBT가 기술표준문제에서 지니는 법적 의미를
분석하였다
키워드 세계무역기구 무역상 기술장벽협정 기술표준 Mattel사
장난감 회수조치 중국산 장난감
학번 2012-22086
ltstartpagegt10I INTRODUCTION 1II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 4 1 GATT ARTICLE I amp III 4 2 GATT ARTICLE XX(B) amp CHAPEAU OF ARTICLE XX 8 3 TBT UNDER THE WTO SYSTEM amp TBT ARTICLE II 10 4 OTHER RELATED TECHNICAL STANDARDS 20III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 28 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS 28 11 Characteristics of toy industry 28 12 Global supply chain with China involved 31 2 MATTELiexclmacrS TOY RECALL 34 21 Event outline 37 22 Aftermath of toy recall and its damage degree to the toy industry 40 23 Reaction and regulation of the US government and background policy 44 3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT 49 31 Preliminary findings under GATT Agreement 49 32 Legal analysis why USiexclmacrs toy recall is legally controversial under TBT Agreement 51IV FURTHER DISCUSSION AND CONCLUSION 54REFERENCES 59plusmnsup1sup1reg AtildeEcircmiddotIuml 63ltbodygt
13 vii
LIST OF FIGURES
Figure 1 Toy Recalls Over Time (1988-2007)
Figure 2 Number of Lead-Contained Toy Recall (1998-2008)
LIST OF TABLES
Table 1 Lead in Paint Regulations by Country
Table 2 Toy Recalls (1988-2007)
Table 3 Number of Lead-Contained Toy Recall Announcements (1988-2008)
LIST OF ABBREVIATIONS
AQSIQ State General Administration for Quality Supervision and
Inspection and Quarantine
CPSC Consumer Product Safety Commission
CNCA China Certification Accreditation Association
13 viii
CPSIA Consumer Product Safety Improvement Act
CDC Centers for Disease Control
GATT General Agreement on Tariffs and Trade
IEC International Electrotechnical Commission
ISO International Organization for Standardization
ITO International Trade Organization
ITU International Telecommunication Union
MFN Most Favored Nation
MII Ministry of Information Industry
MOFCOM Ministry of Commerce Peoplersquos Republic of China
SAC Standardization Administration of China
SEPA State Environmental Protection Administration
TBT Technical Barrier to Trade
US United States
USTR United States Trade Representative
WHO World Health Organization of the United Nations
WTO World Trade Organization
13 1
I INTRODUCTION
From 2007 to 2008 the recall of an estimated twenty million Chinese-
made toys by Mattel which was the second biggest recall so far in toy industry
have shocked many North American parents and generated severe reactions
from them who have little children in their home It was due to lead paint
coverage on toys which was processed during manufacturing process in local
factories in China The recalls have shaken the toy industry in the US and China
which led to a surge in testing and prompted more stringent testing rules
Particularly it was the occasion of which a certain multinational corporationrsquos
overseas investment and outsourcing of its manufacturing process happen to be
expanded to the scale of national trade dispute due to consumer product safety
issue Moreover the string of recalls of Chinese-made toys heightened trade
tensions between the US and China two continents where the economies and
the trade surpluses were exponential
In the past product failures were often attributed to local or functional
errors in product design the manufacturing process or inadequate labeling with
limited impact Today a single product safety problem can have significant
repercussions on a global scale1 Globalization of most industries has sparked
heightened awareness of the various risks and vulnerabilities that products are
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 1 Marucheck A S (1987) On product liability and quality control IIE Transactions 19 355ndash360
13 2
exposed to as they move along the global supply chain continuum from design
and sourcing to manufacture transportation distribution and final sale to the
consumer Supply networks are long and complex Many entities including
outsourcers and subcontractors located in emerging economies such as China
handle the product as it moves across geographical and national borders
thereby creating many physical and temporal threats that pose a risk to product
safety and security 2 Therefore the impact of standards and technical
regulations on trade is at the forefront of global policy discussions This is
particularly true in relation to challenges confronting developing nations as they
seek to increase production for export markets In regard to voluntary standards
developing nations face constraints in absorbing best-practice information on
standards and mobilizing resources necessary to adopt appropriate process and
production methods3
Independent of the reaction and measure that the US took in the actual
case which was only confined to Mattelrsquos recall on toys manufactured in
Chinese factory similar cases involving import restriction due to health issue
being developed into a legal dispute case within the WTO seems highly
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 2 Lee M A Flynn B B and Frohlich MT (2008) All supply chains donrsquot flow through understanding supply chain issues in product recalls Management and Organization Review 4 167ndash182 3 Keith E M John S W and Tsunehiro O (2000) Quantifying the Impact of Technical Barriers to Trade A Framework for Analysis Policy Research Working Paper Development Research Group The World Bank13 13
13 3
possible when one considers the tendency that many industries are expanding
their supply chain globally In such cases underlying legal agreements might be
TBT Agreement or GATT Agreement In fact there is a preliminary research
about this toy recall case which is analyzed in legal aspect on the basis of
GATT Agreement particularly Article XX(b) and the chapeau of Article XX
According to its findings USrsquos recall on Chinese toy imports can be justified
under aforementioned GATT Agreement provisions Yet pre research about the
legal analysis based on TBT Agreement hardly exists Also it is hard to find
preliminary researches done about the other extent researches on toy recalls and
consumer safety issues
The main objective of this paper is to analyze the suitability and
legitimacy of USrsquos toy recall in light of TBT Agreement In addition the status
of China as manufacturer in the global supply chain of toy industry will be
discussed further The paper is structured as follows Section II introduces some
applicable international rules and legal agreements for toy safety regulation
including TBT Agreement Article II1 and II2 those are originated from GATT
Article I III XX(b) and the chapeau of Article XX Subsequently the event
outline overall about the toy recall case will be reviewed in section III including
the industry analysis and the focus on Chinarsquos involvement in global supply
chain Then the legal analysis of the case outcome based on TBT Agreement
13 4
will be followed subsequently Section IV combines the analysis results from
the previous section and proposes several implications on the application of
TBT Agreement and issues about the vicious cycle created within the global
supply chain of toy industry
II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 1 GATT ARTICLE I amp III
11 History of GATT
After the World War II has ended in 1945 the international society and
its members recognized the necessity to reconstruct and revitalize broken
worldrsquos economy The outcome of such recognition and efforts came out two
years later twenty-three countries signed General Agreement on Tariffs and
Trade (GATT) which was a multilateral agreement regulating international
trade Actually It was negotiated during the United Nations Conference on
Trade and Employment and was the outcome of the failure of negotiating
governments to create the International Trade Organization (ITO)
Based on its preamble the objective of GATT was to reduce trade
barriers substantially between countries through the reduction of tariffs the
reduction of subsidies the elimination of import quotas and discriminatory
13 5
trade policies and preferences on a reciprocal and mutually advantageous basis
To achieve such a liberalized trading regime contracting parties to GATT
underwent eight extensive rounds of negotiations including Kennedy Round
Tokyo Round Uruguay Round Doha Round and etc where countries would
agree to specific reductions to the barriers to trade between nations Most of all
the Uruguay Round has noteworthy significance in among the history of GATT
it was not only the first set of multilateral trade negotiations in which
developing countries had played an active role but also the most substantial
trade liberalization agreement in agricultural products in the history of trade
negotiations4 Finally the contracting parties to the GATT decided to establish
the World Trade Organization (WTO) at this very round which concluded in
19945
12 GATT Article I
Article I of GATT specifies Most Favored Nation (MFN) Principle As
the paragraph 1 of this article states
ldquohellip any advantage favour privilege or immunity granted by any contracting party to any product originating in or destined for any other country shall be accorded
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 4 The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 5 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915
13 6
immediately and unconditionally to the like product originating in or destined for the territories of all other contracting partiesrdquo6
the MFN Principle extend the same privileges benefits or advantages to all
WTO members as long as the occasion is involving ldquolike productsrdquo from each
member nation Here ldquolikenessrdquo of imported product and domestic product
could be determined based on six criteria physical characteristics and uses of
the merchandise interchangeability channels of distribution common
manufacturing facilities production processes and employees customer and
producersrsquo perceptions and price7 Namely it precludes discrimination among
imported ldquolike productsrdquo requiring member-states to treat imported products of
a given nation no less favorably than similar products from other member-
states8 Such concept of ldquolike productsrdquo continuously appears throughout the
agreement including Article III which will be explained in the following
paragraph
13 GATT Article III
Article III of GATT stipulates National Treatment principle This
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 6 GATT Art I 7 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml13 8 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915
13 7
principle minimizes incidents of unfair trade discrimination by requiring
member-states to refrain from treating foreign products less favorably than
domestic products The purpose of the National Treatment principle is to
prohibit hidden protectionism and circumvent measures that create trade
barriers Therefore under such principle contracting parties must treat
imported and domestic products equally Especially as Article III2 states in the
text
ldquoThe products of the territory of any contracting party imported into the territory of any other contracting party shall not be subject directly or indirectly to internal taxes or other internal charges of any kind in excess of those applied directly or indirectly
to like domestic productsrdquo9
the National Treatment principle prohibits contracting parties from imposing
internal taxes or charges either directly or indirectly on imported products in
order to afford protection to domestic products Contracting parties substantiate
an Article III2 violation by failing to tax two directly competitive or
substitutable products similarly Finally Article III4 requires that contracting
parties may not provide less favorable treatment to imported products than to
domestic products through following sentences
ldquoThe products of the territory of any contracting party imported into the territory of any other contracting party shall be accorded treatment no less favourable than that
accorded to like products of national origin in respect of all laws regulations and
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 9 GATT Art III2
13 8
requirement affecting their internal sale offering for sale purchase transportation distribution or userdquo10
In other words Article III2 and III4 violations occur when a member-state
applies a tax or creates a measure that treats like imported products less
favorably than like domestic products
2 GATT ARTICLE XX(b) amp CHAPEAU OF ARTICLE XX
Article XX is the General Exception clause to GATT provision This
exceptional clause allows member-states of the WTO to use otherwise illegal
trade measures by invoking an enumerated exception for valid public policy
purposes A member-state can only invoke an Article XX exception after a
WTO Panel concludes that the measure or some part thereof violates a GATT
provision Thereafter the WTO Panel must determine whether the measure falls
within one of the Article XX exceptions Throughout the proceedings the
member- state invoking the Article XX exception carries the burden of proof11
21 GATT Article XX(b)
Among ten cases of exceptions Article XX(b) allow a member nations to
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 10 GATT Art III413 11 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915
13 9
adopt of enforce measures ldquonecessary to protect human animal or plant life or
healthrdquo12 through the use of measures those are inconsistent with GATT In this
phrase ldquonecessaryrdquo can be regarded as the main keyword when the panel
implements the analysis of a certain case under Article XX(b) the Panel must
determine that a trade measure is ldquonecessaryrdquo to achieve the objectives of that
member nationrsquos public health policy The necessity of such intrusive health
policy can be applied exclusively when the selected measure is the one and only
available measure and there are no less trade restrictive alternatives that would
be consistent with GATT in the occasion
22 Chapeau of GATT Article XX
Not only Article XX(b) but also the chapeau of GATT provides the
criteria that exceptional case must satisfy The chapeau presents as follows
ldquoSubject to the requirement that such measures are not applied in a manner which would constitute a means of arbitrary or unjustifiable discrimination between
countries where the same conditions prevail or a disguised restriction on international trade nothing in this Agreement shall be construed to prevent the adoption or
enforcement by any contracting party of measureshelliprdquo13
The purpose of this chapeau is to prevent discrimination and guard against
protectionist policies by prohibiting the application of arbitrarily or
unjustifiable discriminative measures between countries Therefore for a 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 12 GATT Art XX(b) 13 GATT Art XX
13 10
certain dispute case to be exceptional against GATT principles including MFN
and national treatment it must satisfy both Article XX(b) and the chapeau of
GATT These two preconditions ultimately become the basis of Technical
Barrier to Trade (TBT) Agreement under the WTO system
3 TBT UNDER WTO SYSTEM amp TBT ARTICLE II
31 Creation of the WTO
The international community created the WTO as a response to the
growing problems facing GATT as the world economy became more globalized
On January 1 1995 the international community established the WTO in order
to reduce trade barriers through multilateral negotiations With its creation the
WTO subsumed GATT and formed the first international trade organization In
this context the original GATT text (GATT 1947) is still in effect under the
WTO framework subject to the modifications of GATT 199414
Whilst GATT was a set of rules agreed upon by nations the WTO is an
institutional body The WTO expanded its scope from traded goods to include
trade within the service sector and intellectual property rights Although it was
designed to serve multilateral agreements during several rounds of GATT
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 14 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 91513
13 11
negotiations multilateral agreements created selective trading and caused
fragmentation among members WTO arrangements are generally a multilateral
agreement settlement mechanism of GATT15 As the purpose of the WTO is to
facilitate trade among nations through trade agreements as early as 1997 these
agreements governed over ninety percent of all international trade16
In terms of its organization mechanism the WTO consists of various
committees and councils that address novel trade issues and create stronger
international agreements Any WTO member may participate in any committee
or council However WTO members may not participate in the appellate body
dispute settlement panels or multilateral committees The WTO also provides
members with many benefits that facilitate the flow of international trade In
addition to providing an international trade framework the WTO provides its
members with a dispute resolution Panel to resolve disputes among member
states If a dispute arises among contracting parties they must first enter into
consultation After sixty days if the parties cannot agree then they may submit
their dispute to a WTO Panel for study Thereafter the Dispute Settlement Body
appoints a three- to five-member Panel of independent trade experts to review
the dispute The Panel evaluates the facts reviews GATT principles and 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 15 ldquoWhat is the WTOrdquo WTO official website Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm 16 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915
13 12
submits a report with its decision The decision binds the parties unless within
sixty days the Dispute Settlement Body unanimously decides to reject the
report or either party appeals the decision17
The WTO has a number of fundamental principles that every WTO
member must follow These principles include transparency MFN National
Treatment and reciprocity subsuming basic principles of GATT as well
Transparency requires that member-states publish their trade policies and
regulations and apply them equitably Reciprocity requires that parties in trade
agreements meet their respective trade obligations MFN principle and national
treatment are identical with those under GATT18
32 TBT under the WTO system
The provisions of the GATT 1947 contained only a general reference to
technical regulations and standards in Articles III XI and XX a GATT
working group set up to evaluate the impact of non-tariff barriers in
international trade concluded that technical barriers were the largest category
of non-tariff measures faced by exporters After years of negotiations at the end
of the Tokyo Round in 1979 thirty-two GATT Contracting Parties signed the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 17 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 18 Ibid
13 13
plurilateral Agreement on TBT The Standards Code as the Agreement was
called laid down the rules for preparation adoption and application of technical
regulations standards and conformity assessment procedures The new WTO
Agreement on Technical Barriers to Trade or TBT Agreement has
strengthened and clarified the provisions of the Tokyo Round Standards Code
The TBT Agreement negotiated during the Uruguay Round is an integral part
of the WTO Agreement19
Aforementioned GATT Article XX(b) and the chapeau of Article XX
may now explain the advent of the TBT Agreement under the WTO system
Just as GATT becomes an entity as the WTO and the WTO Agreement
succeeds the contents of GATT the TBT Agreement got developed based on
GATT Article XX(b) and the chapeau of Article XX as well Such
characteristics of TBT is based on the following evidence
ldquohellip Desiring to further the objectives of GATT 1994 hellip Desiring to ensure that technical regulations and standards including packaging marking and labeling
requirements and procedures for assessment of conformity with technical regulations and standards do not create unnecessary obstacles to international trade hellip
Recognizing that no country should be prevented from taking measures necessary to ensure the quality of its exports or for the protection of human animal or plant like or health of the environment or for the prevention of deceptive practices at the levels it
considers appropriate subject to the requirement that they are not applied in a manner which would constitute a means of arbitrary or unjustifiable discrimination between
countries where the same conditions prevail or a disguised restriction on international
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 19 Technical information on TBT Trade topics WTO official website Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm
13 14
trade and are otherwise in accordance with the provisions of this Agreement helliprdquo20
One of the WTO Panel Report which is about the lsquoEC - Asbestosrsquo case also
mentions about intertwined mechanism between TBT and GATT Article XX(b)
ldquoWe also note that the criteria on the preparation adoption or application of
technical regulations in Article 22 of the TBT Agreement are very similar to
those in Article XX of the GATT 1994 The preamble to the TBT Agreement in
fact repeats some of the wording of Article XX of the GATT In the Panelrsquos
view the TBT Agreement is a development of the GATTrdquo21
To give more detail about the relationship between the TBT Agreement
and GATT Agreement although the TBT Agreement according to its Preamble
in intended to ldquofurther the objectives of GATT 1994rdquo it does not contain any
explicit links to Article XX(b) or any equivalent exception clause Nevertheless
similar wording is found in Article II2 of TBT Unlike Article XX this
provision also mentions ldquohuman safetyrdquo and does not stipulate a closed list of
policies (ldquointer aliardquo) Therefore a wider variety of reasons (even moral ethic
and socio-economic considerations market transparency or consumer
preferences) could be ldquo legitimate objectivesrdquo22 Furthermore as in Article
XX(b) the term ldquonecessaryrdquo is contained in Article II2 of TBT as well 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 20 TBT The Preamble 21 WTO Panel Report lsquoEC mdash Asbestosrsquo (WTDS135R) para 855 22 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers
13 15
However this seems to contain an element of tautology the phrase ldquonot be
more trade-restrictiverdquo is reminiscent of the interpretation of ldquonecessaryrdquo in
Article XX(b) Yet the different balance of obligations in Article II2 TBT and
in Article XX suggests that ldquonecessaryrdquo need not have exactly the same
meaning in both provisions In lsquoEC ndash Asbestosrsquo case the Appellate Body stated
that ldquothe TBT Agreement imposes obligations on Members that seem to be
different from and additional to the obligations imposed on Members under
the GATT 1994rdquo Unlike Article XX where the burden rests on the defending
party to present a prima facie case that the measure is justified under Article
II2 TBT it is for the complaining party to make a prima facie case that the
measure creates an unnecessary barrier to trade23
There are three main concepts throughout the entire Agreement technical
regulations standards and conformity assessment procedures Technical
regulations and standards set out specific characteristics of a product such as its
size shape design functions and performance or the way it is labeled or
packaged before it is put on sale In certain cases the way a product is produced
can affect these characteristics and it may then prove more appropriate to draft
technical regulations and standards in terms of a products process and
production methods rather than its characteristics per se The TBT Agreement
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 23 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers13
13 16
makes allowance for both approaches in the way it defines technical regulations
and standards24 One another feature of these standards and regulations is that
they should not be imposed in a protectionistrsquos way In fact the TBT
Agreement accords to Members a high degree of flexibility in the preparation to
take into account the existence of legitimate divergences of taste income
geography and other factors between countries adoption and application of
their national technical regulations according to the abovementioned Preamble
However Members regulatory flexibility is limited by the requirement that
technical regulations ldquoare not prepared adopted or applied with a view to or
with the effect of creating unnecessary obstacles to traderdquo25 according to the
Article II2 Lastly conformity assessment procedures are technical procedures
mdash such as testing verification inspection and certification mdash which confirm
that products fulfill the requirements laid down in regulations and standards
Generally exporters bear the cost if any of these procedures Non-transparent
and discriminatory conformity assessment procedures can become effective
protectionist tools Costs for exporters usually include loss of economies of
scale which is the case that if a firm must adjust its production facilities to
comply with diverse technical requirements in individual markets production
costs per unit are likely to increase This imposes handicap particularly on small
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 24 TBT Annex I 25 TBT Art II2
13 17
and medium enterprises Information costs which include the costs of
evaluating the technical impact of foreign regulations translating and
disseminating product information and training of experts is also a part of
exporterrsquos burdens Conformity assessment costs confirming the compliance
with technical regulations through testing certification or inspection by
laboratories or certification bodies are usually at the companys expense as
well26
The TBT Agreement applies when a country applies aforementioned
technical regulations standards or procedures for assessing conformity with
these standards in such a way as to impose an unnecessary restriction on
international trade It is subject to review every three years to reflect the trend
The TBT Agreement covers a broad range of products including consumer
product such as toys for children which also implies that the largest number of
technical regulations and standards are adopted to aim at protecting human
safety or health27 In recent years the number of technical regulations and
standards adopted by countries has grown significantly Increased regulatory
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 26 Technical information on TBT Trade topics WTO official website Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm 27 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 2
13 18
policy can be seen as the result of higher standards of living worldwide which
have boosted consumers demand for safe and high-quality products28
The impact of the TBT on international trade is still being researched and
discussed which makes the issue ambiguous A study by Fontagneacute Mimouni
and Pasteels states that an insignificant or even positive impact of the TBT on
international trade of manufactured consumer products was observed29 On the
other hand researches on the WTO official website specifies that although it is
difficult to give a precise estimate of the impact on international trade of the
need to comply with different foreign technical regulations and standards it
certainly involves significant costs for producers and exporters that could be
huge burden to trade In general these costs arise from the translation of foreign
regulations hiring of technical experts to explain foreign regulations and
adjustment of production facilities to comply with the requirements In addition
there is the need to prove that the exported product meets the foreign
regulations The high costs involved may discourage manufacturers from trying
to sell abroad In the absence of international disciplines a risk exists that
technical regulations and standards could be adopted and applied solely to
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 28 Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html 29 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal
13 19
protect domestic industries30
33 TBT ARTICLE II
Article II of the TBT Agreement is the major part in terms of its
succession of GATT Article XX Especially Article II1 states
ldquoMembers shall ensure that in respect of technical regulations products imported from the territory of any Member shall be accorded treatment no less favourable than
that accorded to like products of national origin and to like products originating in any other countryrdquo
which stipulates that member states of the WTO must offer indiscriminative
treatment and environment to their trading partners within the WTO system
and between domestic goods and imported goods Moreover Article II2
presents
ldquoMembers shall ensure that technical regulations are not prepared adopted or applied with a view to or with the effect of creating unnecessary obstacles to
international trade For this purpose technical regulations shall not be more trade-restrictive than necessary to fulfil a legitimate objective taking account of the risks
non-fulfilment would create Such legitimate objectives are inter alia national security requirements the prevention of deceptive practices protection of human
health or safety animal or plant life or health or the environment In assessing such risks relevant elements of consideration are inter alia available scientific and
technical information related processing technology or intended end-uses of productsrdquo
Preceding article is composed of general obligation and specific obligation the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 30 Technical information on TBT Trade topics WTO official website Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm
13 20
part that states ldquoMembers shall ensure that technical regulations are not
prepared adopted or applied with a view to or with the effect of creating
unnecessary obstacles to international traderdquo is general obligation while the rest
represents specific obligation One can witness that such paragraph prohibits
trade-restrictive characteristic to fulfill a legitimate objective being consistent
with the purpose of the WTO Particularly following case study will be
analyzed based on these articles
4 OTHER RELATED TECHNICAL STANDARDS
41 Lead regulation
Lead in paint can be divided into soluble lead and insoluble lead soluble
lead is the lead likely to be available for absorption if a child mouths or
swallows31 Any exposure to both kinds of lead is potentially harmful for a
child as there is no known ldquosaferdquo level In May 2012 the US Centers for
Disease Control (CDC) announced it would change its policy on Childhood
Lead Poisoning to eliminate the terminology ldquolevel of concernrdquo that was
previously defined as a blood lead level of 10 ugdl and which had been widely
adopted by other health agencies This change acknowledges that all exposures
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 31 Brief Guide to Analytical Methods for Measuring Lead in Paint Inter-Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf
13 21
to lead are potentially harmful to a child and therefore public health policy
should focus on preventing exposures before they cause harm The CDC will
now recommend follow up for the most highly exposed children with elevated
blood lead levels above a reference value representing the top 25 of all
children in the US That level is currently 5 microgdl but this will be updated
every four years based on current surveillance testing data This is the first
substantive change in the agencyrsquos guidance on blood lead levels since 1991
While developed countries have implemented standards to regulate the use of
lead in paint much of the paint currently sold for residential use in most
countries contains high levels of lead A recent study examining lead
concentrations in the paint of 10 developing countries demonstrates that 68
of the new paints tested exceed the US standard of 90 ppm (effective August
2009) Published studies conducted in India China and other counties have had
similar findings32
Moreover most countries do not have regulatory limitations on lead
content in paint or only have voluntary standards in place In countries with
regulations the permissible lead levels are often inconsistent with a range of
excluded applications Standards between countries vary greatly and some
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 32 Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground
13 22
regulations reference soluble lead and others total lead (percent by weight)33
The lead level regulation in paint of the US and China is not an exception when
referring to the following table although both countries have same figure in
terms of the ppm the standard is slightly different since China measures the
soluble paint only while the US includes the total paint both soluble and
insoluble paint
Table 1 Lead in Paint Regulations by Country34
Such fact implies that regarding the lead level regulation China is less strict
then the US with 90 ppm maximum while the US requires less than 90 ppm
when considering the added amount of insoluble lead as well In fact acute
exposure to lead by chewing on a lead toy for example or repetitive exposure 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 33 Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground13 34 ibid 13
13 23
to lead by handling toys that contain it can lead to severe neurological
behavioral problems and damage brain cells especially in children35
42 Chinarsquos technical standard system and commitment to the WTO and TBT Agreement There are four levels of technical standards in China national trade
local and enterprise standards Under the Regulations for the Implementation of
the Standardization Law in formulating national standards the competent
standardization administration department under the State Council is
responsible for making plans organizing drafting examining and approving
numbering and issuing national standards If there are no national standards for
technical requirements that need to be standardized for certain trades
throughout the country trade standards may be formulated Trade standards
become null and void automatically after the corresponding national standards
enter into effect In the absence of national standards or trade standards local
standards may be formulated on safety and sanitation requirements for
industrial goods that need to be unified in the provinces autonomous regions
and municipalities directly under the Central Government Local standards
become null and void automatically after the corresponding national standards
or trade standards enter into effect In the absence of national standards trade 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 35 ldquo550000 More Chinese Toys Recalled for Leadrdquo The New York Times September 27 2007
13 24
standards or local standards for certain products the enterprises producing such
products may formulate their own standards as the basis for organizing
production Where there are already national trade or local standards
enterprises are encouraged to formulate and apply enterprise standards that are
stricter than the corresponding standards36
Furthermore China continues to be an active member of the WTO
Committee on Technical Barriers to Trade According to the authorities in the
period 1 January 2009 to end-October 2011 China made a total of 350
notifications to the Committee on Technical Barriers to Trade (including
revisions addenda supplements and corrigenda) Chinas notifications cover a
wide variety of products and concerns with particular emphasis on human
health and safety China has used the TBT Committee to raise concerns about
measures or proposed measures in its export markets on products ranging from
toys to herbal medicines In China the WTO enquiry point for technical
barriers to trade is the International Inspection and Quarantine Standards and
Technical Regulations Research Center under the State General Administration
for Quality Supervision and Inspection and Quarantine (AQSIQ) Also the
WTO Notification and Enquiry Center of Ministry of Commerce Peoplersquos
Republic of China (MOFCOM) is responsible for Chinas notifications to the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 36 Trade Policy Review (2012) World Trade Organization
13 25
WTO TBT Committee It has been notifying proposed technical regulations and
conformity assessment procedures to the TBT Committee so that interested
parties in WTO members are able to comment on them as required by the TBT
Agreement37
China is a member of the International Organization for Standardization
(ISO) the International Electrotechnical Commission (IEC) and the
International Telecommunication Union (ITU) the World Health Organization
of the United Nations (WHO) and Codex Alimentarius Commission as well as
several regional standards organizations such as the Pacific Area Standards
Congress Meanwhile the Standardization Administration of China (SAC) was
established in April 2001 It is the competent department authorized by the
State Council to implement administrative functions and to exercise unified
administration over the standardization work throughout the country Its main
responsibilities include taking part in drafting and amending laws and
regulations on national standardization drafting and implementing policies
concerning national standardization representing China in ISO IEC and other
international or regional standardization organizations and so on38
According to Chinarsquos Accession Protocol written by the WTO China
also has made commitments such as complying with obligations under TBT
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 37 Trade Policy Review (2012) World Trade Organization 38 ibid13
13 26
Agreement including the adoption and application of standards technical
regulations and the conformity assessment procedures (such as testing or
certification) to both imported and domestic goods and these procedures done
in a transparent manner China consented to speed up its process of reviewing
existing technical regulations standards and conformity assessment procedures
to determine their continuing relevance and consistency with international
standards and to harmonize with them as well Periodical reports on the status
of this review process and the number of standards and technical regulations
that have been nullified are one of Chinarsquos tangible commitments39
43 Concern of the US on Chinarsquos technical standards
Despite aforementioned changes National Trade Estimate Report of the
United States Trade Representative (USTR) states some problems and
limitations of Chinarsquos technical standard implementation Especially it still has
concerns about significant conformity assessment and testing-related issues in
China US exporters still continue to report that Chinarsquos regulatory
requirements are not enforced as strictly or uniformly against domestic
producers as compared to foreign producers In addition in some cases Chinarsquos
regulations provide only that products will be inspected or tested upon entry
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 39 Accession Protocol of The Peoplersquos Republic of China World Trade Organization
13 27
into Chinarsquos customs territory without any indication as to whether or how the
regulations will be applied to domestic producers However in 2007 as in prior
years almost all of the notified measures have emanated from AQSIQ SAC or
China Certification Accreditation Association (CNCA) and have rarely
included measures from other agencies that appear to require notification such
as the Ministry of Health the Ministry of Information Industry (MII) and the
State Environmental Protection Administration (SEPA) Four years ago in part
to address this problem China had reportedly formed a new inter-agency
committee with representatives from approximately 20 ministries and agencies
and chaired by AQSIQ to achieve better coordination on TBT matters but
progress has been inconsistent in this area As a result some of Chinarsquos TBT
measures continue to enter into force without having first been notified to the
TBT Committee and without foreign companies having had the opportunity to
comment on them or even being given a transition period during which to make
necessary adjustments In other cases some written comments submitted by
US and other foreign interested parties seemed to be wholly disregarded
Sometimes there was insufficient time for China to consider about these
issues40
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 40 National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative13
13 28
III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS
11 Characteristics of toy industry
Baby product manufacturing industry worldwide caters to around four
million babies on a yearly basis generating retail revenue of nearly seven
billion dollars Demand in this industry has grown due to a rising number of
babies to be catered to partly because people are starting families later Product
innovation and development has allowed retailers and manufactures to widen
the market using new technologies and advanced marketing approaches The
market encompasses different segments which can be divided into toys
feeding accessories wipes disposable diapers body care products and
soothers41
Especially toy industry is one of the worldrsquos oldest creative industries
For centuries toys have helped children to have fun and to transform to creator
masters emulators nurturers friends collectors story lovers and experience
seekers42 Toy industry also produces products which meet lsquocritical needs as
defined by Nagurney et al (2001) which specifies that toy products along with
other products are necessary to sustain and prolong human life and well-being
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 41 Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby-Productshtml 42 Del Vecchio G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA
13 29
Moreover consumer products such as toys while not necessary to sustain
human life have certainly contributed to the quality of life and improved living
standards enjoyed by much of the population43
However creative business such as toys is extremely volatile and seasonal
in nature Volatility in the toy industry is caused by variable and unpredictable
demands very short and specific selling-windows and short product-life-cycles
Therefore investors and practitioners know very well that the toy industry is far
from tranquil44 Along with its volatile characteristics the toy industry also has
incurred relatively higher costs on obsolete inventory lost sales and markdown
as compared to other industries45 Therefore to survive these industries face a
very unique challenge that is to provide the right toys at the right quantity at the
right stores during the very short selling-windows and to frequently provide
creative and yet price-competitive toys46 Also within toy industry increasingly
educated parents with higher levels of disposable incomes and growing
awareness regarding safety and health issues accompanies strong demands on
international safety standards according to the recent international trends Such 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 43 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 44 Johnson ME (2001a) Learning from toys Lessons in managing supply chain risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 45 Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 46 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management
13 30
elements of toy industry ultimately lead and motivate toy companies to focus
not only on sales and marketing but also on product quality control and
technology innovation Toy industry has globalized with much sourcing of
components and ingredients from low-cost global suppliers increased
outsourcing of production to foreign production facilities and transportation
and distribution within global markets Recent safety problems can be also
traced back to changes in global supply chain systems47 Also the industry
must continue increasing marketing budgets and intensify its safety standard to
combat bad publicity which can put a dent in product sales such as the blow to
the formula market caused by reports of lead in the paint used to color toys
Such scares damage consumer confidence and company credibility
necessitating strong publicity campaigning as a remedy Government
involvement in manufacturing practices is also likely to increase meaning that
companies will have to comply with standards set in place to help protect
consumers48
In terms of the major market of the toy industry the US the EU and
Asia-Pacific combine to represent over 80 percent of the overall market
Among them developed countries such as the US and EU are responsible for 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 47 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 48 Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby-Productshtml
13 31
capital and technology-intensive sector including design and marketing while
developing countries like China are in charge of labor-intensive process such
as manufacturing This implies that when it comes to product recall such
distinction between design and manufacturing is important particularly in the
context of the toy industry because toy companies such as Mattel perform the
design of toys whereas unnamed overseas manufacturers do manufacturing
Therefore when a certain company recalls its products the rationale for recall
must be clarified whether it is due to design flaw such as sharp edges or small
detachable parts or some manufacturing defects including excess lead in
surface paint or any other harmful chemicals contained in the toy 49
12 Global supply chain with China involved
It is important that management practices be improved to handle the
complexity of global supply chains Companies offshoring their manufacturing
to China (and similar countries) cannot simply rely on intermediaries and
agents in Hong Kong or Singapore to coordinate production and ensure quality
Such an approach was good enough in the initial stages of offshoring but
clearly falls short a decade after offshoring became a common business practice
The offshoring companies need to develop capabilities and systems to engage
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 49 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 32
more directly and closely with China and similar overseas manufacturing
locations Toy companies need to develop robust systems for quality control
and testing of the toys manufactured at their suppliersrsquo factories Unless
companies learn to manage these complexities it is difficult to ensure product
quality and safety50
When taking a closer look into the toy-manufacturing sector in China
Chinarsquos domestic manufacturers are mostly small and medium-sized firms
which may have to make costly technology upgrades before exports Although
many foreign brands have entered the growing Chinese market and established
their own factories and distribution networks they could not improve the
working environment of Chinese local manufacturers rather continuous
scandals caused by their recalls involving made-in-China products resulted in
stiffer working environment safety concern and manufacturing standards To
be worse additional tests and certificates required of businesses drove up costs
while the frequent production line adjustments lowers efficiency of
manufacturing process According to the New York Times interview director
for toy making company explained their sufferings that When orders from
Germany were cancelled Lin had to adjust the program of machines that were
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 50 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 33
producing German orders to meet US requirements as the safety criteria
differed for both nations51
Not only external factors but also internal factors within China are
prevalent which contribute to the poor safety of Chinese imported toys Berman
and Swani assert that five factors among others mainly cause such tendency
cost pressures and quality fade multiple levels of outsourcing often involving
small local producers the existence of a large number of counterfeit goods
made in China Chinese cleverness at evading detection for safety-related
infractions and poor product safety surveillance by the Chinese and US
government These elements coalesce to create an environment where there is a
need to cut corners to meet suppliersrsquo price expectations where unsafe
alternatives are readily available and where the chance of detection of unsafe
goods is very low52
Just as mentioned in the previous section toy industry is facing the era of
global supply chain by much sourcing of components and ingredients from low-
cost global suppliers increased outsourcing of production to foreign production
facilities and transportation and distribution within global markets In this
context many toy recalls that occurred around 2007 and 2008 could be traced
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 51 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007 52 Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48
13 34
back to changes in global supply chain systems53 In the model of offshore
production manufacturers can prevent defects with careful production It is also
known that the toy companies can prevent most of these types of defects with
efficient quality control and inspection mechanisms54
2 MATTELrsquoS TOY RECALL
Abovementioned global supply chain and Chinarsquos involvement in the toy
industry as a major manufacturer has provoked numerous controversies among
Western customers including Mattelrsquos huge toy recalls These issues had even
more crucial impacts on Chinese local manufacturing sectors since they were
the biggest toy makers in international toy market and certainly toy is enjoyed
by much of the population worldwide just as other consumer products possess
enormous pool of consumers On top of that safety problem of the toy covered
with leaded paint as such also have led some young consumers to physical and
mental health problems or even death
Chinese toy recalls involved the Consumer Product Safety Commission
(CPSC) in the US In the historical perspective the earliest instance of toy
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 53 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 54 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13
13 35
recalls from the records of the CPSC was in 1974 when toy chests were recalled
following the death of a child Recalling toys and other products in large
numbers in an infrequent but not an unprecedented event Since 1974 over 680
toy products have been recalled Of these 550 recalls were made in the last 20
years Each year toys were recalled on an average of 28 occasions The number
of recalls remained roughly stable until 2006 but appears to have been on the
rise since then In 2007 CPSC had recalled 56 recalls which would be the
highest number of recalls in the history of the toy industry In other words
there has been a definite increase in the number of recalls in 2007 as Table 2
and Figure 1 display
13 36
Table 2 Toy Recalls (1988-2007)55
Figure 1 Toy Recalls Over Time (1988-2007)56
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 55 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13 56 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209
13 37
The number of recalls involving Chinese-made toys also appears to be on the
rise over the last few years Toy companies started moving the production of
toys in China in the early 1990s This trend has continued and accelerated in
recent years Recalls involving Chinese-made toys was hovering around 50 of
the total until 2002 so recalls did not increase for well over a decade after
manufacturing moved to China However since 2003 this figure had hovered
around 80 and reached 95 this year which is a dramatic rise57 In this
regard real cases regarding the US and EUrsquos recall against toys manufactured
in China will be the main focus hereafter incident outline the point at issue
comparison between the USrsquos response against the issue and that of EU and
legal analysis based on TBT Agreement under WTO system will be the
following contents
21 Event outline
The recall was because of the lead paint coverage which was processed
in Chinese factories Lead was banned in paint on toys and other childrenrsquos
products in the United States in the 1970s but the problem has arisen again as
more toys are imported from China Of roughly 39 lead-related recalls in a
certain year 38 were of Chinese-made goods according to the CPSC In fact
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 57 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45
13 38
about fifty percent of Mattelrsquos revenue comes from toys made in eleven
factories it owns and operates That is a high share for the toy industry But the
other half comes from toys that it outsources to up to fifty manufacturers in
China Those toys tend to be short-term products that feature characters from
movies and television shows rather than Barbie dolls or other Mattel brands58
In early July in 2007 one of the European retailers that sell Mattel toys
discovered the lead on some products On July 6 Mattel stopped operations at
the factory that produced the toys and initiated an investigation and then on
July 18 Mattel took a reporter for The New York Times on a tour of a factory
in Guanyao China and of Mattelrsquos toy safety lab in Shenzhen to show its
sophisticated testing and inspection facilities including equipment that could
detect lead paint on incoming products or supplies At that time Mattel
executives say it was unclear whether Mattel was facing a widespread lead
paint problem or if the European case was an anomaly When the companyrsquos
executives received conclusive data that persuaded them to recall the eighty-
three products the company contacted retailers who stocked the toys
Originally Mattel requires the factories it contracts with to use paint and other
materials provided by certified suppliers Mattel executives said they did not
know if the contract manufacturer substituted paint from a noncertified supplier
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 58 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 39
or if a certified supplier caused the problem59 Later it was found that even
though the company had developed a certification program and rigorous testing
rules to make sure that its Chinese contractors adhered to standards for the
allowable levels of lead in paint yet some subcontractors were careless while
others intentionally violated the rules by substituting paint from a noncertified
supplier who provided the lead paint60
The string of lead paint cases has drawn the most attention from toy
product related association and consumer watchdogs In light of the recalls
Nickelodeon - which owns the characters Dora the Explorer and Diego - has
decided to introduce a third-party monitor to check up on all of the companies
that make toys under its brands including Mattel61 Combined with the recent
scares in the United States of Chinese-made pet food and globally of Chinese-
made pharmaceuticals and toothpaste the string of toy recalls is inspiring new
demands for stepped-up enforcement of safety by United States regulators and
importers as well as by the government and industry in China This summer
the Toy Industry Association has been working with the federal Consumer
Product Safety Commission on new regulations to require more stringent safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 59 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007 60 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 61 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 40
checks The Toy Industry Association urges its members to routinely test
products it is importing to make sure they comply with federal safety standards
which prohibit for example surface paint that contains lead in toys or items
that could cause a choking hazard62 Meanwhile Mattel agreed to pay $23
million to the CPSC for violating a federal lead paint ban and marketing
importing and selling non-compliant toys in civil penalties The CPSC said the
fine against the No 1 toymaker and its Fisher-Price pre-school division was the
highest ever for the agencys regulated product violations and the third largest
in its history63
22 Aftermath of toy recall and its damage degree to the toy industry
Such an unprecedented toy recall of the US against China was also
proven through numbers and figures As Table 2 and Figure 2 display the
number of both Chinese toy recall and lead-contained toy recall tend to increase
as years pass by especially from the year 2000 To make these table and figure
Laplume and Bapuji complied a database of toy recalls based on the recall
notices posted on the website of the US CPSC They presented the data on toy
recalls in Table 2 with special attention given to those involving toys made in
China and those recalled for excessive lead Authors also presented the data
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 62 ldquoAs More Toys Are Recalled Trail Ends in Chinardquo The New York Times June 19 2007 63 Mattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 2009
13 41
pictorially in Figure 2 to allow a visual interpretation of trends and
developments64
Table 2 Number of Lead-Contained Toy Recall Announcements (1988-2008)65
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 64 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports13 65 Ibid
13 42
Figure 2 Number of Lead-Contained Toy Recall (1998-2008)66
Apparently the reason why Chinese factory used lead-contained paint was due
to cheaper price Multinational Corporation such as Mattel kept on requiring
low cost and price to their suppliers while suppliers including Chinese
manufacturers were facing serious difficulties regarding the fact that their
export prices were rising due to continuous appreciation of the Yuan and
escalating labor cost Consequently for Chinese factory owners who are often
under intense pressure to lower production costs tend to cut corners in making
products and regularly use cheap and illegal substitutes such as leaded paint to
their toys to survive as Mattelrsquos suppliers Namely Chinese local manufacturers
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 66 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports
13 43
got pressure not only from Western companiesrsquo appetite for cheaper toys but
also from the fierce local competition to satisfy such appetite Furthermore
numerous toy recalls from the US worsen the situation repeated scandals
involving Chinese products resulted in stringent environmental safety and
manufacturing standards Additional tests and certificates required of
businesses drove up costs even more67 Long supply chain involving multiple
contractors and subcontractors which are common in China were also
nominated as the major contributor Every link in the chain was susceptible to
fraud or contaminated goods Such uncertainty usually contributes to supply
chain breakdown since the larger the chain the more people get involved and
the greater the difficulty in controlling the quality of the product68
Aftermath of toy recall also included remarkable changes after the US
Congress passed the new federal childrenrsquos product laws in August 2008
setting higher standards for toy safety product line adjustments must be done
more frequently and comprehensively to satisfy requirements and standards of
Mattel and policies of US Congress Changes like these affect the factorys
working efficiency and increases costs For instance it takes about a weeks
time to make the machines adapt to new procedures and also involves huge
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 67 ldquoSmall World After All for Toy-making Hubrdquo China Daily December 23 2008 68 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007
13 44
expenditure on purchase of substitute materials when required69 The nightmare
had continued after regulators in Beijing revoked the export licenses of two toy
manufacturers one of the heads of those Chinese company that made toys for
Mattel for fifteen years and was behind the recall this month of about a million
Mattel toys committed suicide in a company warehouse in southern China The
death was the latest development in a year filled with prominent recalls and
product safety scandals involving goods made in China According to the
briefing of Chinese government one of the paint suppliers for Chinese
manufacturer had shipped the company a fake lead-free paint pigment that
could be used in producing paint70
23 Reaction and regulation of the US government and background policy
In the US responsibility for the safety of consumer products with the
exception of food pharmaceuticals and automobiles falls within the
jurisdiction of the US CPSC which regulates the sale and manufacture of more
than 15000 different consumer product The CPSC collects information about
product safety issues from sources such as hospitals doctors newspaper reports
industry reports consumer complaints investigations conducted by its staff and
reports from companies When a company becomes aware of hazards
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 69 ldquoTrouble in Chinarsquos Toy Industryrdquo China Daily December 22 2008 70 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007
13 45
associated with the products it sold it is required by law to inform the CPSC
immediately within 24 hours Based on the information it received the CPSC
works in coordination with the companies involved to recall the hazardous
products from the market The recall notices are publicly available on the
CPSCrsquos website The CPSCrsquos recall notices contain information about the
product being recalled the company recalling the product where the product
was recalled the hazard associated with the usage of the recalled product sale
details such as the number of units sold sales locations sale period and sale
price the procedure to return the product and the remedy offered by the
company71
Authority for the CPSC is provided in the 2008 Consumer Product Safety
Improvement Act (CPSIA) passed by the US Congress which gave makers and
sellers of childrens products such as toys clothing and books have until
February 10 2009 to comply with stricter standards for permissible lead
phthalate content limits and other mandatory safety requirements72 Following
considerable pushback from toymakers who said the deadline was unrealistic
and also applied to products that had already been shipped the CPSC agreed to
delay the deadline for the new testing and certification requirements by a year
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 71 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209 72 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384
13 46
to Feb 10 201073 Apparently this act is the result of a spike of 473 consumer
products recalled in 2007 in what is referred to as the ldquoYear of the Recallrdquo74 It
became effective Aug 14 2009 in the US and imposes tough standards for lead
and chemicals called phthalates in products intended for children age 12 and
under It requires that all childrenrsquos products comply with all applicable
childrenrsquos product safety rules are tested for compliance by a CPSC-accepted
laboratory have a written Childrenrsquos Product Certificate issued by the
manufacturer or importer that provides evidence of the productrsquos compliance
and have permanent tracking information affixed to the product and its
packaging75 In fact the law increased the budget of CPSC imposed new
testing and documentation requirements and set new acceptable levels of
several substances It imposed new requirements on manufacturers of toys and
other consumer products for children The Act also increased fines and
specified jail time for some violations The law became to have more wide-
sweeping nature comparing to a previous bill the Lead-Free Toys Act This
earlier bill was incorporated into this act which was apparently prompted by
various scandals over high lead content in toys in 2007
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 73 ldquoMattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 200913 74 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 75 The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws--StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act
13 47
The Act contained three main standards including exposure levels of lead
phthalate and mandatory testing Especially regarding the exposure level of
lead the legislation reduced the limit of lead allowed in surface coatings or
paint to 90 ppm from then-current limit of 600 ppm effective on 14 August
2009 The legislation reduces the amount of total lead content in childrens
product substrates to 600 ppm by 10 February 2009 300 ppm by 14 August
2009 and 100 ppm by 14 August 2011 On the other hand the legislation
required for mandatory testing that every manufacturer of a product subject to a
consumer product safety rule will provide a General Conformity Certificate to
certify based on unit testing or a reasonable testing program that the product
complies with all safety rules76 These certificates must accompany the product
through the distribution chain through the retailer They must be available to the
CPSC during any inspection The third party testing requirement for lead
content was originally set by the CPSIA at 600 ppm but dropped to 300 ppm in
August 2009 However these lead content testing requirements were stayed by
the CPSC in January 2009 until February 10 2010 In December 2009 this stay
of enforcement was further extended until February 10 2011 In both cases the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 76 Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf
13 48
CPSC cited a need to implement further rulemaking and to give manufacturers
more time to comply77
US regulators also announced plans to set up a Beijing office to help
ensure Chinese exports are safe for Americans following a slew of recalls
involving childrenrsquos toys Particularly the US CSPC sought to establish a
permanent presence overseas for the first time to better cooperate with Chinese
regulators and companies so the countryrsquos products are up to US standards It
also planned to have commission staff working in the embassy in Beijing to
work with manufacturers and Chinese regulators One major task of Beijing
office was to educate Chinese manufacturers about the new requirements under
the CPSIA Considering some mutual economic interests between the US and
China Chinese manufacturers are expected to comply with this law since the
large retailers in the US require them to meet such standard78
Amid growing concerns over the safety of Chinese products the US
launched negotiations towards a common safety standard for toys on November
17 in Brussels with the EU as well The talks were formally opened during a
trilateral high-level meeting between EU Consumer Affairs Commissioner
Meglena Kuneva the US Chairman of the Consumer Product Safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 77 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review 78 ldquoUS seeks China office to ensure export safetyrdquo China Daily July 31 2009
13 49
Commission Nancy Nord and the Chinese Vice-Minister of AQSIQ Wei
Chuanzhong The three sides have decided to bring their joint efforts to a new
level by aligning their standards Toys will be the first targets since around 75
percent of toys sold around the world are made in China Common standards
and policy consistence are very crucial for Chinese manufacturers to do their
business in a fair and transparent arena points out Liang Mei deputy chairman
of China Toy Association Another comment was added that the companys
strong focus on research and development would help it to overcome the new
technological barriers and avoid safety disputes79 A certain kind of special
team that is engaged in investigating and studying technology standards of
various nations and international trends and managing onersquos own safety
standards higher than the general or keep it ahead of the criteria of the exporting
marketplaces were also suggested as solution by industry experts80
3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT
31 Preliminary findings under GATT Agreement
A preliminary research about the legitimacy of USrsquos recall on Chinese
toys under GATT Agreement insists that by placing a temporary ban on
Chinese toy products the United States would violate Article III which is
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 79 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007 80 ldquoTrouble in Toy Industryrdquo China Daily December 22 2008
13 50
National Treatment Despite violating GATT Article III4 the author insists
that a Panel would likely find the temporary ban on Chinese toy products valid
under Article XX(b) based on following rationales most of all the temporary
ban on Chinese toys is within the policies designated to protect the human life
and health of American children Just as the Panel in lsquoThailand ndash Cigarettersquo
case has recognized the negative human health effects of smoking a Panel
would likely conclude that the use of lead in childrenrsquos toys creates a negative
health effect It would likely then find that the United States sufficiently sets
forth a prima facie case for an Article XX(b) exception81 Moreover the author
writes no alternative measure could adequately diminish the high risk of lead
contamination of Chinese toys and therefore hold the strict measure valid
Authorrsquos opinion that the temporary ban on Chinese toy does not arbitrarily or
unjustifiably discriminate against Chinese toy imports also leads to justification
of US toy recall The logic behind is that the ban targets Chinese toy imports
because previous US measures failed to curtail the significant volume of
contaminated Chinese toys entering the US markets Since there are no
ulterior ldquoprotectionist objectivesrdquo the measure is not a ldquodisguised restrictionrdquo
under Article XXrsquos chapeau Therefore the author argues that since the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8113 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213
13 51
temporary ban satisfies all the requirements of Article XX(b) a Panel would
likely rule that it does not violate GATT principles82
32 Legal analysis why USrsquos toy recall is legally controversial under TBT Agreement When based on TBT Agreement one of the articles related to the USrsquos
recall on Chinese toy imports include Article II1 which states ldquoimported
product shall be accorded treatment no less favourable than that accorded to
domestic like productsrdquo representing MFN principle and NT 83 The other one
is Article II2 that regulates member statesrsquo measures not to be trade-restrictive
by stipulating that ldquotechnical regulations shall not be more trade-restrictive than
necessary to fulfill a legitimate objective taking account of the risks non-
fulfilment would createrdquo84
First of all Article II1 of TBT Agreement is highly likely to be violated
because it would treat Chinese toy imports less favorably than US domestic
toys To put in more detail since the essential factor that needs to be considered
is ldquolikenessrdquo between exports and imports determining whether US toys and
Chinese toys are like products under the meaning of Article II1 must be the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8213 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 83 TBT Art II1 84 TBT Art II2
13 52
prior analysis to reach such likely conclusion Just as Uche wrote in the legal
analysis under GATT Agreement Chinese toy imports are like products with
respect to US toys under the definition promulgated by GATT Article III4
because the ban would affect the ldquointernal sale offering for sale purchase
transportation distribution or userdquo of the Chinese toys85 According to Uche
ldquoin determining whether imported and domestic products are like products not
only the properties nature and quality of the product but also the end use of the
product must be consideredrdquo86 In fact Chinese toys and American toys share
similar nature which is to entertain children and manufacturers do not affect
such nature whether they are Americans or Chinese Also since manufacturing
factories in China are managed and controlled by Mattel with its same
operation policy the quality of Chinese-made toys and American-made toys
within Mattelrsquos manufacturing chain seems to be quite identical as well On top
of that regardless of their manufacturers toys generally have the same end-
users children When compared to customers in other age groups they seem to
share relatively similar tastes and consumer habits
On the other hand USrsquos recall on its Chinese imports can be analyzed
consistent with Article II2 of TBT Agreement According to the Panel Report
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 85 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 8613 Ibid13
13 53
of lsquoUS ndash Tunarsquo case the analysis of Article II2 of the TBT Agreement may be
conducted in two steps first to determine whether a certain action is taken to
fulfill a legitimate objective which include ldquoprotection of human health or
safetyrdquo and second if that is the case to determine whether that measure is
less trade-restrictive than necessary to fulfill such objective taking account of
the risks non-fulfillment would create87 Based on such criteria USrsquos recall was
due to protect American children from the exposure to the lead paint which can
be interpreted as the ldquolegitimate objectiverdquo On top of that the measure done by
the US can be regarded as less trade-restrictive than necessary to fulfill such
objective with the consideration about risks non-fulfillment would create since
the measure was merely a temporary recall on Mattelrsquos defects rather than
unilateral and arbitrary import restriction against the entire Chinese imports to
the US Also such measure may be originated from the risk-assessment of the
case when the legitimate objective protection of human health or safety has
failed to be fulfilled which might trigger serious physical and mental problems
to American children Therefore it can be concluded that USrsquos toy recall is not
inconsistent with TBT Article II2 when considering aforementioned facts
However although Article II2 is satisfied the recall measure taken by the US
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8713 WTO Panel Report lsquoUS mdash Tunarsquo (WTDS381R)
13
13 54
is still questionable because Article II1 and II2 of TBT Agreement are
obligations of WTO member nations which implies that both articles must be
satisfied to acquire legitimacy unlike the preliminary analysis based on GATT
Agreement Thus when the case similar to this occasion is brought to the
international court under the WTO there would be high probability that the
respondentrsquos recall measure might trigger legal controversy under the TBT
Agreement
IV FURTHER DISCUSSION AND CONCLUSION
This paper overall has implemented the case study of which the US has
recalled on Chinese toy imports concerning the lead paint and has analyzed the
suitability and legitimacy of such measure in light of TBT Agreement Prior to
the case study some applicable international rules were introduced GATT
Article I III XX(b) and the chapeau of Article XX which are MFN Principle
NT and General Exceptions to GATT provision respectively formulated the
basis of TBT Agreement In terms of TBT Agreement Article II1 and II2
were the main provision those are applicable to this specific case
Following such applicable international agreements toy industry trend
and the event outline of USrsquos recall on Chinese toy imports were displayed
Along with its volatile and seasonal characteristics the toy industry usually
13 55
incurs relatively higher costs on obsolete inventory lost sales and markdown
Also it is important strategy to survive that providing creative yet price-
competitive toys at the right quantity at the right stores during the very short
selling-windows At this point toy recall case done by the US on Chinese
imports in 2007 was one of the empirical evidence that shows aforementioned
drawback that toy industry and China as manufacturer is suffering from
Particularly this case of Mattelrsquos toy recall against Chinese toy products had
noteworthy significance as the occasion of which a certain multinational
corporationrsquos manufacture outsourcing got expanded to the scale of national
trade dispute concerning consumer product safety issue
Applying abovementioned articles from the TBT Agreement as an
analysis framework some legal controversies were presented regarding the US
toy recall case in the following section As the preliminary finding proved
based on GATT Agreement the recall measure itself violates MFN principle
and NT Nonetheless unlike GATT Agreement which contains exception
clause that justifies such violation TBT does not include any kind of
justification mechanism Therefore although the recall measure done by the US
satisfies Article II2 violation of Article II1 of TBT may cause legal
controversy when the similar case is brought to WTO
On the basis of such occasion and its legal issues several important
13 56
implications in the practical aspect can be drawn for the further discussion It
seems that although China is already well aware of the necessity to adopt and
apply international standards and to make their domestic ones harmonizing with
international norms through remarkable efforts as shown in some international
trade reports China is rather suffering from the disjunction between
continuously improving international standards and Chinarsquos lack of strict and
uniform enforcement of standards This may imply that efforts to make
international agreement and its application consistent must be done by both
international organization and local governments for effective connection
between the public and private sector Particularly the WTO should not stop at
establishing provisions but focus more on implementation with consideration
on each member nationrsquos industry environment and condition especially
regarding those of developing countries Consequently not only technical
standards and certificate management but also education and training program
for the industry fields ought to be provided in the scale of international
organizations
The Chinese government and industry groups also need to address this by
ensuring that Chinese exporters adhere to the standards of the importing
country Companies must invest time and effort in developing not only
standards and principles of safety for their suppliers but must also invest in
13 57
education and training to build the skills and abilities within the supplier
network to assure product safety88 At the same time the governments of
importing countries need to encourage Chinese authorities to develop global
standards on consumables then legislate and monitor them The difference in
standards across the world is clearly an issue These differences need to be
addressed with high priority so that consumers can benefit from globalization of
manufacturing and consumption The issue of global standards is contentious
because different countries have different trajectories of development The
standards of developing countries may not be acceptable to a developed country
On the other hand developing countries will some- times argue that they cannot
adopt the standards of the developed world because of the high costs associated
with these standards Nevertheless exports from developing countries should
adhere to the standards of the export markets Accordingly all those involved
in the global supply chain such as suppliers manufacturers and marketers need
to develop systems to ensure the standards are applied89
This issue with toy recalls takes on another dimension of concern in more
local level which is the cost issue caused by the vicious cycle in global supply
chain of toy industry Despite the awareness of Chinese manufacturers 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8813 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-72013 89 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 58
regarding international technical standards it may be hard for them to ignore
cheaper leaded-paint when squeezed between harsh demands on lower cost
from the US importers and domestic problems such as increasing labor cost and
RMB appreciation At this point the vicious cycle can be formed in toy
industryrsquos global supply chain in spite of the information and knowledge about
the current international standards local manufacturers use cheaper leaded paint
for lower cost Detecting excessive lead level from the paint demands on
technical standard becomes harsher within importing countries As a result
such higher standards require more cost for locals to be satisfied which
ultimately completes the vicious cycle Consequently it seems that further
discussion and researches about constructive measures including policy
changes may be essential and important to resolve such crisis more
fundamentally
13 59
REFERENCES
Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 Del V G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45 Jiacheng Z and Lu Hongjie (2013) Analyzing China Harmonization of Technical Barriers to Trade in the EU and US Markets The Twelfth Wuhan International Conference on E-Business ndash Emerging Operations amp Services Management Track Johnson M E (2001a) Learning from toys Lessons in managing supply chain
13 60
risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 Keith13 E13 M13 John13 S13 W13 and13 Tsunehiro13 O13 (2000)13 Quantifying13 the13 Impact13 of13 13 13 13 13 13 13 Technical13 Barriers13 to13 Trade13 A13 Framework13 for13 Analysis13 Policy13 Research13 13 13 13 13 13 13 Working13 Paper13 Development13 Research13 Group13 The13 World13 Bank Lee M A Flynn B B and Frohlich M T (2008) All supply chains donrsquot flow through understanding supply chain issues in product recalls Management and Organization Review 4 167ndash182 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal Marucheck A S (1987) On product liability and quality control IIE Transactions 19 355ndash360 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review Paul W B and Hari B (2008) Toy Recalls and China Emotion vs Evidence Management and Organization Review 42 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Reports and Reviews (Online documents included) Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby- Productshtml
13 61
Brief Guide to Analytical Methods for Measuring Lead in Paint Inter- Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground Report on Technical Barriers to Trade (2013) United States Trade Representative Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf The Impact of the TBT and SPS Agreements on Food Labeling and Safety Regulations httpcspinetorgreportscodexwtospsbthtm The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws-- StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml
13 62
GATTWTO Documents The Technical Barriers to Trade Agreement The General Agreement on Tariffs and Trade 1994 WTO Accession Protocol of The Peoplersquos Republic of China WTO Concerns on Indiarsquos Import Restriction on Chinese Toys WTO Technical information on TBT Trade topics Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm WTO Trade Policy Review (2012) WTO ldquoWhat is the WTOrdquo Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm WTO European Communities ndash Measures Affecting Asbestos and Asbestos- Containing Products WTDS135R
13 63
국문 초록
세계경제에 있어서 각 국가 경제의 연계성이 심화됨에 따라 많은
제조업들의 생산 라인과 공급 사슬 역시 세계화 되면서 주로 디자인이나
브랜드 관리를 담당하는 선진국과 생산과 제조를 담당하는 개발도상국
간의 기술 표준 차이에서 오는 문제점들이 발견되고 있다
세계무역기구(WTO) 체제하에서 무역에 관련된 기술표준들은 무역상
기술장벽 조항(TBT)에 따라 관리되어지나 WTO의 회원국들의 논의 하에
알맞은 조항을 명시하는 것과 조항의 효용성 또는 실제 각국의
기술표준들과 조항의 합치성은 별개의 문제인 것이 사실이다
본 논문은 미국 Mattel 사의 중국산 장난감 회수조치가 WTO
체제하에서 어떠한 법적 의미를 지니는지 살펴보았다 사건 당시 실제로
중국이 미국을 상대로 WTO에 제소하지는 않았지만 오늘날 대두되는
TBT의 중요성과 점점 더 심화되어가는 제조산업의 세계화 현상을
보았을 때 향후 비슷한 사건들이 발생할 가능성이 높기 때문에 이러한
분석은 유의미할 수 있으며 추후 시사하는 바 역시 클 것으로 예상된다
따라서 본 연구에서는 미국의 중국산 장난감 회수조치의 통상법적
사례분석을 통해 TBT가 기술표준문제에서 지니는 법적 의미를
분석하였다
키워드 세계무역기구 무역상 기술장벽협정 기술표준 Mattel사
장난감 회수조치 중국산 장난감
학번 2012-22086
ltstartpagegt10I INTRODUCTION 1II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 4 1 GATT ARTICLE I amp III 4 2 GATT ARTICLE XX(B) amp CHAPEAU OF ARTICLE XX 8 3 TBT UNDER THE WTO SYSTEM amp TBT ARTICLE II 10 4 OTHER RELATED TECHNICAL STANDARDS 20III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 28 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS 28 11 Characteristics of toy industry 28 12 Global supply chain with China involved 31 2 MATTELiexclmacrS TOY RECALL 34 21 Event outline 37 22 Aftermath of toy recall and its damage degree to the toy industry 40 23 Reaction and regulation of the US government and background policy 44 3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT 49 31 Preliminary findings under GATT Agreement 49 32 Legal analysis why USiexclmacrs toy recall is legally controversial under TBT Agreement 51IV FURTHER DISCUSSION AND CONCLUSION 54REFERENCES 59plusmnsup1sup1reg AtildeEcircmiddotIuml 63ltbodygt
13 viii
CPSIA Consumer Product Safety Improvement Act
CDC Centers for Disease Control
GATT General Agreement on Tariffs and Trade
IEC International Electrotechnical Commission
ISO International Organization for Standardization
ITO International Trade Organization
ITU International Telecommunication Union
MFN Most Favored Nation
MII Ministry of Information Industry
MOFCOM Ministry of Commerce Peoplersquos Republic of China
SAC Standardization Administration of China
SEPA State Environmental Protection Administration
TBT Technical Barrier to Trade
US United States
USTR United States Trade Representative
WHO World Health Organization of the United Nations
WTO World Trade Organization
13 1
I INTRODUCTION
From 2007 to 2008 the recall of an estimated twenty million Chinese-
made toys by Mattel which was the second biggest recall so far in toy industry
have shocked many North American parents and generated severe reactions
from them who have little children in their home It was due to lead paint
coverage on toys which was processed during manufacturing process in local
factories in China The recalls have shaken the toy industry in the US and China
which led to a surge in testing and prompted more stringent testing rules
Particularly it was the occasion of which a certain multinational corporationrsquos
overseas investment and outsourcing of its manufacturing process happen to be
expanded to the scale of national trade dispute due to consumer product safety
issue Moreover the string of recalls of Chinese-made toys heightened trade
tensions between the US and China two continents where the economies and
the trade surpluses were exponential
In the past product failures were often attributed to local or functional
errors in product design the manufacturing process or inadequate labeling with
limited impact Today a single product safety problem can have significant
repercussions on a global scale1 Globalization of most industries has sparked
heightened awareness of the various risks and vulnerabilities that products are
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 1 Marucheck A S (1987) On product liability and quality control IIE Transactions 19 355ndash360
13 2
exposed to as they move along the global supply chain continuum from design
and sourcing to manufacture transportation distribution and final sale to the
consumer Supply networks are long and complex Many entities including
outsourcers and subcontractors located in emerging economies such as China
handle the product as it moves across geographical and national borders
thereby creating many physical and temporal threats that pose a risk to product
safety and security 2 Therefore the impact of standards and technical
regulations on trade is at the forefront of global policy discussions This is
particularly true in relation to challenges confronting developing nations as they
seek to increase production for export markets In regard to voluntary standards
developing nations face constraints in absorbing best-practice information on
standards and mobilizing resources necessary to adopt appropriate process and
production methods3
Independent of the reaction and measure that the US took in the actual
case which was only confined to Mattelrsquos recall on toys manufactured in
Chinese factory similar cases involving import restriction due to health issue
being developed into a legal dispute case within the WTO seems highly
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 2 Lee M A Flynn B B and Frohlich MT (2008) All supply chains donrsquot flow through understanding supply chain issues in product recalls Management and Organization Review 4 167ndash182 3 Keith E M John S W and Tsunehiro O (2000) Quantifying the Impact of Technical Barriers to Trade A Framework for Analysis Policy Research Working Paper Development Research Group The World Bank13 13
13 3
possible when one considers the tendency that many industries are expanding
their supply chain globally In such cases underlying legal agreements might be
TBT Agreement or GATT Agreement In fact there is a preliminary research
about this toy recall case which is analyzed in legal aspect on the basis of
GATT Agreement particularly Article XX(b) and the chapeau of Article XX
According to its findings USrsquos recall on Chinese toy imports can be justified
under aforementioned GATT Agreement provisions Yet pre research about the
legal analysis based on TBT Agreement hardly exists Also it is hard to find
preliminary researches done about the other extent researches on toy recalls and
consumer safety issues
The main objective of this paper is to analyze the suitability and
legitimacy of USrsquos toy recall in light of TBT Agreement In addition the status
of China as manufacturer in the global supply chain of toy industry will be
discussed further The paper is structured as follows Section II introduces some
applicable international rules and legal agreements for toy safety regulation
including TBT Agreement Article II1 and II2 those are originated from GATT
Article I III XX(b) and the chapeau of Article XX Subsequently the event
outline overall about the toy recall case will be reviewed in section III including
the industry analysis and the focus on Chinarsquos involvement in global supply
chain Then the legal analysis of the case outcome based on TBT Agreement
13 4
will be followed subsequently Section IV combines the analysis results from
the previous section and proposes several implications on the application of
TBT Agreement and issues about the vicious cycle created within the global
supply chain of toy industry
II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 1 GATT ARTICLE I amp III
11 History of GATT
After the World War II has ended in 1945 the international society and
its members recognized the necessity to reconstruct and revitalize broken
worldrsquos economy The outcome of such recognition and efforts came out two
years later twenty-three countries signed General Agreement on Tariffs and
Trade (GATT) which was a multilateral agreement regulating international
trade Actually It was negotiated during the United Nations Conference on
Trade and Employment and was the outcome of the failure of negotiating
governments to create the International Trade Organization (ITO)
Based on its preamble the objective of GATT was to reduce trade
barriers substantially between countries through the reduction of tariffs the
reduction of subsidies the elimination of import quotas and discriminatory
13 5
trade policies and preferences on a reciprocal and mutually advantageous basis
To achieve such a liberalized trading regime contracting parties to GATT
underwent eight extensive rounds of negotiations including Kennedy Round
Tokyo Round Uruguay Round Doha Round and etc where countries would
agree to specific reductions to the barriers to trade between nations Most of all
the Uruguay Round has noteworthy significance in among the history of GATT
it was not only the first set of multilateral trade negotiations in which
developing countries had played an active role but also the most substantial
trade liberalization agreement in agricultural products in the history of trade
negotiations4 Finally the contracting parties to the GATT decided to establish
the World Trade Organization (WTO) at this very round which concluded in
19945
12 GATT Article I
Article I of GATT specifies Most Favored Nation (MFN) Principle As
the paragraph 1 of this article states
ldquohellip any advantage favour privilege or immunity granted by any contracting party to any product originating in or destined for any other country shall be accorded
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 4 The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 5 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915
13 6
immediately and unconditionally to the like product originating in or destined for the territories of all other contracting partiesrdquo6
the MFN Principle extend the same privileges benefits or advantages to all
WTO members as long as the occasion is involving ldquolike productsrdquo from each
member nation Here ldquolikenessrdquo of imported product and domestic product
could be determined based on six criteria physical characteristics and uses of
the merchandise interchangeability channels of distribution common
manufacturing facilities production processes and employees customer and
producersrsquo perceptions and price7 Namely it precludes discrimination among
imported ldquolike productsrdquo requiring member-states to treat imported products of
a given nation no less favorably than similar products from other member-
states8 Such concept of ldquolike productsrdquo continuously appears throughout the
agreement including Article III which will be explained in the following
paragraph
13 GATT Article III
Article III of GATT stipulates National Treatment principle This
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 6 GATT Art I 7 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml13 8 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915
13 7
principle minimizes incidents of unfair trade discrimination by requiring
member-states to refrain from treating foreign products less favorably than
domestic products The purpose of the National Treatment principle is to
prohibit hidden protectionism and circumvent measures that create trade
barriers Therefore under such principle contracting parties must treat
imported and domestic products equally Especially as Article III2 states in the
text
ldquoThe products of the territory of any contracting party imported into the territory of any other contracting party shall not be subject directly or indirectly to internal taxes or other internal charges of any kind in excess of those applied directly or indirectly
to like domestic productsrdquo9
the National Treatment principle prohibits contracting parties from imposing
internal taxes or charges either directly or indirectly on imported products in
order to afford protection to domestic products Contracting parties substantiate
an Article III2 violation by failing to tax two directly competitive or
substitutable products similarly Finally Article III4 requires that contracting
parties may not provide less favorable treatment to imported products than to
domestic products through following sentences
ldquoThe products of the territory of any contracting party imported into the territory of any other contracting party shall be accorded treatment no less favourable than that
accorded to like products of national origin in respect of all laws regulations and
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 9 GATT Art III2
13 8
requirement affecting their internal sale offering for sale purchase transportation distribution or userdquo10
In other words Article III2 and III4 violations occur when a member-state
applies a tax or creates a measure that treats like imported products less
favorably than like domestic products
2 GATT ARTICLE XX(b) amp CHAPEAU OF ARTICLE XX
Article XX is the General Exception clause to GATT provision This
exceptional clause allows member-states of the WTO to use otherwise illegal
trade measures by invoking an enumerated exception for valid public policy
purposes A member-state can only invoke an Article XX exception after a
WTO Panel concludes that the measure or some part thereof violates a GATT
provision Thereafter the WTO Panel must determine whether the measure falls
within one of the Article XX exceptions Throughout the proceedings the
member- state invoking the Article XX exception carries the burden of proof11
21 GATT Article XX(b)
Among ten cases of exceptions Article XX(b) allow a member nations to
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 10 GATT Art III413 11 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915
13 9
adopt of enforce measures ldquonecessary to protect human animal or plant life or
healthrdquo12 through the use of measures those are inconsistent with GATT In this
phrase ldquonecessaryrdquo can be regarded as the main keyword when the panel
implements the analysis of a certain case under Article XX(b) the Panel must
determine that a trade measure is ldquonecessaryrdquo to achieve the objectives of that
member nationrsquos public health policy The necessity of such intrusive health
policy can be applied exclusively when the selected measure is the one and only
available measure and there are no less trade restrictive alternatives that would
be consistent with GATT in the occasion
22 Chapeau of GATT Article XX
Not only Article XX(b) but also the chapeau of GATT provides the
criteria that exceptional case must satisfy The chapeau presents as follows
ldquoSubject to the requirement that such measures are not applied in a manner which would constitute a means of arbitrary or unjustifiable discrimination between
countries where the same conditions prevail or a disguised restriction on international trade nothing in this Agreement shall be construed to prevent the adoption or
enforcement by any contracting party of measureshelliprdquo13
The purpose of this chapeau is to prevent discrimination and guard against
protectionist policies by prohibiting the application of arbitrarily or
unjustifiable discriminative measures between countries Therefore for a 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 12 GATT Art XX(b) 13 GATT Art XX
13 10
certain dispute case to be exceptional against GATT principles including MFN
and national treatment it must satisfy both Article XX(b) and the chapeau of
GATT These two preconditions ultimately become the basis of Technical
Barrier to Trade (TBT) Agreement under the WTO system
3 TBT UNDER WTO SYSTEM amp TBT ARTICLE II
31 Creation of the WTO
The international community created the WTO as a response to the
growing problems facing GATT as the world economy became more globalized
On January 1 1995 the international community established the WTO in order
to reduce trade barriers through multilateral negotiations With its creation the
WTO subsumed GATT and formed the first international trade organization In
this context the original GATT text (GATT 1947) is still in effect under the
WTO framework subject to the modifications of GATT 199414
Whilst GATT was a set of rules agreed upon by nations the WTO is an
institutional body The WTO expanded its scope from traded goods to include
trade within the service sector and intellectual property rights Although it was
designed to serve multilateral agreements during several rounds of GATT
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 14 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 91513
13 11
negotiations multilateral agreements created selective trading and caused
fragmentation among members WTO arrangements are generally a multilateral
agreement settlement mechanism of GATT15 As the purpose of the WTO is to
facilitate trade among nations through trade agreements as early as 1997 these
agreements governed over ninety percent of all international trade16
In terms of its organization mechanism the WTO consists of various
committees and councils that address novel trade issues and create stronger
international agreements Any WTO member may participate in any committee
or council However WTO members may not participate in the appellate body
dispute settlement panels or multilateral committees The WTO also provides
members with many benefits that facilitate the flow of international trade In
addition to providing an international trade framework the WTO provides its
members with a dispute resolution Panel to resolve disputes among member
states If a dispute arises among contracting parties they must first enter into
consultation After sixty days if the parties cannot agree then they may submit
their dispute to a WTO Panel for study Thereafter the Dispute Settlement Body
appoints a three- to five-member Panel of independent trade experts to review
the dispute The Panel evaluates the facts reviews GATT principles and 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 15 ldquoWhat is the WTOrdquo WTO official website Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm 16 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915
13 12
submits a report with its decision The decision binds the parties unless within
sixty days the Dispute Settlement Body unanimously decides to reject the
report or either party appeals the decision17
The WTO has a number of fundamental principles that every WTO
member must follow These principles include transparency MFN National
Treatment and reciprocity subsuming basic principles of GATT as well
Transparency requires that member-states publish their trade policies and
regulations and apply them equitably Reciprocity requires that parties in trade
agreements meet their respective trade obligations MFN principle and national
treatment are identical with those under GATT18
32 TBT under the WTO system
The provisions of the GATT 1947 contained only a general reference to
technical regulations and standards in Articles III XI and XX a GATT
working group set up to evaluate the impact of non-tariff barriers in
international trade concluded that technical barriers were the largest category
of non-tariff measures faced by exporters After years of negotiations at the end
of the Tokyo Round in 1979 thirty-two GATT Contracting Parties signed the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 17 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 18 Ibid
13 13
plurilateral Agreement on TBT The Standards Code as the Agreement was
called laid down the rules for preparation adoption and application of technical
regulations standards and conformity assessment procedures The new WTO
Agreement on Technical Barriers to Trade or TBT Agreement has
strengthened and clarified the provisions of the Tokyo Round Standards Code
The TBT Agreement negotiated during the Uruguay Round is an integral part
of the WTO Agreement19
Aforementioned GATT Article XX(b) and the chapeau of Article XX
may now explain the advent of the TBT Agreement under the WTO system
Just as GATT becomes an entity as the WTO and the WTO Agreement
succeeds the contents of GATT the TBT Agreement got developed based on
GATT Article XX(b) and the chapeau of Article XX as well Such
characteristics of TBT is based on the following evidence
ldquohellip Desiring to further the objectives of GATT 1994 hellip Desiring to ensure that technical regulations and standards including packaging marking and labeling
requirements and procedures for assessment of conformity with technical regulations and standards do not create unnecessary obstacles to international trade hellip
Recognizing that no country should be prevented from taking measures necessary to ensure the quality of its exports or for the protection of human animal or plant like or health of the environment or for the prevention of deceptive practices at the levels it
considers appropriate subject to the requirement that they are not applied in a manner which would constitute a means of arbitrary or unjustifiable discrimination between
countries where the same conditions prevail or a disguised restriction on international
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 19 Technical information on TBT Trade topics WTO official website Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm
13 14
trade and are otherwise in accordance with the provisions of this Agreement helliprdquo20
One of the WTO Panel Report which is about the lsquoEC - Asbestosrsquo case also
mentions about intertwined mechanism between TBT and GATT Article XX(b)
ldquoWe also note that the criteria on the preparation adoption or application of
technical regulations in Article 22 of the TBT Agreement are very similar to
those in Article XX of the GATT 1994 The preamble to the TBT Agreement in
fact repeats some of the wording of Article XX of the GATT In the Panelrsquos
view the TBT Agreement is a development of the GATTrdquo21
To give more detail about the relationship between the TBT Agreement
and GATT Agreement although the TBT Agreement according to its Preamble
in intended to ldquofurther the objectives of GATT 1994rdquo it does not contain any
explicit links to Article XX(b) or any equivalent exception clause Nevertheless
similar wording is found in Article II2 of TBT Unlike Article XX this
provision also mentions ldquohuman safetyrdquo and does not stipulate a closed list of
policies (ldquointer aliardquo) Therefore a wider variety of reasons (even moral ethic
and socio-economic considerations market transparency or consumer
preferences) could be ldquo legitimate objectivesrdquo22 Furthermore as in Article
XX(b) the term ldquonecessaryrdquo is contained in Article II2 of TBT as well 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 20 TBT The Preamble 21 WTO Panel Report lsquoEC mdash Asbestosrsquo (WTDS135R) para 855 22 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers
13 15
However this seems to contain an element of tautology the phrase ldquonot be
more trade-restrictiverdquo is reminiscent of the interpretation of ldquonecessaryrdquo in
Article XX(b) Yet the different balance of obligations in Article II2 TBT and
in Article XX suggests that ldquonecessaryrdquo need not have exactly the same
meaning in both provisions In lsquoEC ndash Asbestosrsquo case the Appellate Body stated
that ldquothe TBT Agreement imposes obligations on Members that seem to be
different from and additional to the obligations imposed on Members under
the GATT 1994rdquo Unlike Article XX where the burden rests on the defending
party to present a prima facie case that the measure is justified under Article
II2 TBT it is for the complaining party to make a prima facie case that the
measure creates an unnecessary barrier to trade23
There are three main concepts throughout the entire Agreement technical
regulations standards and conformity assessment procedures Technical
regulations and standards set out specific characteristics of a product such as its
size shape design functions and performance or the way it is labeled or
packaged before it is put on sale In certain cases the way a product is produced
can affect these characteristics and it may then prove more appropriate to draft
technical regulations and standards in terms of a products process and
production methods rather than its characteristics per se The TBT Agreement
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 23 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers13
13 16
makes allowance for both approaches in the way it defines technical regulations
and standards24 One another feature of these standards and regulations is that
they should not be imposed in a protectionistrsquos way In fact the TBT
Agreement accords to Members a high degree of flexibility in the preparation to
take into account the existence of legitimate divergences of taste income
geography and other factors between countries adoption and application of
their national technical regulations according to the abovementioned Preamble
However Members regulatory flexibility is limited by the requirement that
technical regulations ldquoare not prepared adopted or applied with a view to or
with the effect of creating unnecessary obstacles to traderdquo25 according to the
Article II2 Lastly conformity assessment procedures are technical procedures
mdash such as testing verification inspection and certification mdash which confirm
that products fulfill the requirements laid down in regulations and standards
Generally exporters bear the cost if any of these procedures Non-transparent
and discriminatory conformity assessment procedures can become effective
protectionist tools Costs for exporters usually include loss of economies of
scale which is the case that if a firm must adjust its production facilities to
comply with diverse technical requirements in individual markets production
costs per unit are likely to increase This imposes handicap particularly on small
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 24 TBT Annex I 25 TBT Art II2
13 17
and medium enterprises Information costs which include the costs of
evaluating the technical impact of foreign regulations translating and
disseminating product information and training of experts is also a part of
exporterrsquos burdens Conformity assessment costs confirming the compliance
with technical regulations through testing certification or inspection by
laboratories or certification bodies are usually at the companys expense as
well26
The TBT Agreement applies when a country applies aforementioned
technical regulations standards or procedures for assessing conformity with
these standards in such a way as to impose an unnecessary restriction on
international trade It is subject to review every three years to reflect the trend
The TBT Agreement covers a broad range of products including consumer
product such as toys for children which also implies that the largest number of
technical regulations and standards are adopted to aim at protecting human
safety or health27 In recent years the number of technical regulations and
standards adopted by countries has grown significantly Increased regulatory
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 26 Technical information on TBT Trade topics WTO official website Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm 27 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 2
13 18
policy can be seen as the result of higher standards of living worldwide which
have boosted consumers demand for safe and high-quality products28
The impact of the TBT on international trade is still being researched and
discussed which makes the issue ambiguous A study by Fontagneacute Mimouni
and Pasteels states that an insignificant or even positive impact of the TBT on
international trade of manufactured consumer products was observed29 On the
other hand researches on the WTO official website specifies that although it is
difficult to give a precise estimate of the impact on international trade of the
need to comply with different foreign technical regulations and standards it
certainly involves significant costs for producers and exporters that could be
huge burden to trade In general these costs arise from the translation of foreign
regulations hiring of technical experts to explain foreign regulations and
adjustment of production facilities to comply with the requirements In addition
there is the need to prove that the exported product meets the foreign
regulations The high costs involved may discourage manufacturers from trying
to sell abroad In the absence of international disciplines a risk exists that
technical regulations and standards could be adopted and applied solely to
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 28 Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html 29 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal
13 19
protect domestic industries30
33 TBT ARTICLE II
Article II of the TBT Agreement is the major part in terms of its
succession of GATT Article XX Especially Article II1 states
ldquoMembers shall ensure that in respect of technical regulations products imported from the territory of any Member shall be accorded treatment no less favourable than
that accorded to like products of national origin and to like products originating in any other countryrdquo
which stipulates that member states of the WTO must offer indiscriminative
treatment and environment to their trading partners within the WTO system
and between domestic goods and imported goods Moreover Article II2
presents
ldquoMembers shall ensure that technical regulations are not prepared adopted or applied with a view to or with the effect of creating unnecessary obstacles to
international trade For this purpose technical regulations shall not be more trade-restrictive than necessary to fulfil a legitimate objective taking account of the risks
non-fulfilment would create Such legitimate objectives are inter alia national security requirements the prevention of deceptive practices protection of human
health or safety animal or plant life or health or the environment In assessing such risks relevant elements of consideration are inter alia available scientific and
technical information related processing technology or intended end-uses of productsrdquo
Preceding article is composed of general obligation and specific obligation the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 30 Technical information on TBT Trade topics WTO official website Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm
13 20
part that states ldquoMembers shall ensure that technical regulations are not
prepared adopted or applied with a view to or with the effect of creating
unnecessary obstacles to international traderdquo is general obligation while the rest
represents specific obligation One can witness that such paragraph prohibits
trade-restrictive characteristic to fulfill a legitimate objective being consistent
with the purpose of the WTO Particularly following case study will be
analyzed based on these articles
4 OTHER RELATED TECHNICAL STANDARDS
41 Lead regulation
Lead in paint can be divided into soluble lead and insoluble lead soluble
lead is the lead likely to be available for absorption if a child mouths or
swallows31 Any exposure to both kinds of lead is potentially harmful for a
child as there is no known ldquosaferdquo level In May 2012 the US Centers for
Disease Control (CDC) announced it would change its policy on Childhood
Lead Poisoning to eliminate the terminology ldquolevel of concernrdquo that was
previously defined as a blood lead level of 10 ugdl and which had been widely
adopted by other health agencies This change acknowledges that all exposures
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 31 Brief Guide to Analytical Methods for Measuring Lead in Paint Inter-Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf
13 21
to lead are potentially harmful to a child and therefore public health policy
should focus on preventing exposures before they cause harm The CDC will
now recommend follow up for the most highly exposed children with elevated
blood lead levels above a reference value representing the top 25 of all
children in the US That level is currently 5 microgdl but this will be updated
every four years based on current surveillance testing data This is the first
substantive change in the agencyrsquos guidance on blood lead levels since 1991
While developed countries have implemented standards to regulate the use of
lead in paint much of the paint currently sold for residential use in most
countries contains high levels of lead A recent study examining lead
concentrations in the paint of 10 developing countries demonstrates that 68
of the new paints tested exceed the US standard of 90 ppm (effective August
2009) Published studies conducted in India China and other counties have had
similar findings32
Moreover most countries do not have regulatory limitations on lead
content in paint or only have voluntary standards in place In countries with
regulations the permissible lead levels are often inconsistent with a range of
excluded applications Standards between countries vary greatly and some
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 32 Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground
13 22
regulations reference soluble lead and others total lead (percent by weight)33
The lead level regulation in paint of the US and China is not an exception when
referring to the following table although both countries have same figure in
terms of the ppm the standard is slightly different since China measures the
soluble paint only while the US includes the total paint both soluble and
insoluble paint
Table 1 Lead in Paint Regulations by Country34
Such fact implies that regarding the lead level regulation China is less strict
then the US with 90 ppm maximum while the US requires less than 90 ppm
when considering the added amount of insoluble lead as well In fact acute
exposure to lead by chewing on a lead toy for example or repetitive exposure 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 33 Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground13 34 ibid 13
13 23
to lead by handling toys that contain it can lead to severe neurological
behavioral problems and damage brain cells especially in children35
42 Chinarsquos technical standard system and commitment to the WTO and TBT Agreement There are four levels of technical standards in China national trade
local and enterprise standards Under the Regulations for the Implementation of
the Standardization Law in formulating national standards the competent
standardization administration department under the State Council is
responsible for making plans organizing drafting examining and approving
numbering and issuing national standards If there are no national standards for
technical requirements that need to be standardized for certain trades
throughout the country trade standards may be formulated Trade standards
become null and void automatically after the corresponding national standards
enter into effect In the absence of national standards or trade standards local
standards may be formulated on safety and sanitation requirements for
industrial goods that need to be unified in the provinces autonomous regions
and municipalities directly under the Central Government Local standards
become null and void automatically after the corresponding national standards
or trade standards enter into effect In the absence of national standards trade 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 35 ldquo550000 More Chinese Toys Recalled for Leadrdquo The New York Times September 27 2007
13 24
standards or local standards for certain products the enterprises producing such
products may formulate their own standards as the basis for organizing
production Where there are already national trade or local standards
enterprises are encouraged to formulate and apply enterprise standards that are
stricter than the corresponding standards36
Furthermore China continues to be an active member of the WTO
Committee on Technical Barriers to Trade According to the authorities in the
period 1 January 2009 to end-October 2011 China made a total of 350
notifications to the Committee on Technical Barriers to Trade (including
revisions addenda supplements and corrigenda) Chinas notifications cover a
wide variety of products and concerns with particular emphasis on human
health and safety China has used the TBT Committee to raise concerns about
measures or proposed measures in its export markets on products ranging from
toys to herbal medicines In China the WTO enquiry point for technical
barriers to trade is the International Inspection and Quarantine Standards and
Technical Regulations Research Center under the State General Administration
for Quality Supervision and Inspection and Quarantine (AQSIQ) Also the
WTO Notification and Enquiry Center of Ministry of Commerce Peoplersquos
Republic of China (MOFCOM) is responsible for Chinas notifications to the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 36 Trade Policy Review (2012) World Trade Organization
13 25
WTO TBT Committee It has been notifying proposed technical regulations and
conformity assessment procedures to the TBT Committee so that interested
parties in WTO members are able to comment on them as required by the TBT
Agreement37
China is a member of the International Organization for Standardization
(ISO) the International Electrotechnical Commission (IEC) and the
International Telecommunication Union (ITU) the World Health Organization
of the United Nations (WHO) and Codex Alimentarius Commission as well as
several regional standards organizations such as the Pacific Area Standards
Congress Meanwhile the Standardization Administration of China (SAC) was
established in April 2001 It is the competent department authorized by the
State Council to implement administrative functions and to exercise unified
administration over the standardization work throughout the country Its main
responsibilities include taking part in drafting and amending laws and
regulations on national standardization drafting and implementing policies
concerning national standardization representing China in ISO IEC and other
international or regional standardization organizations and so on38
According to Chinarsquos Accession Protocol written by the WTO China
also has made commitments such as complying with obligations under TBT
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 37 Trade Policy Review (2012) World Trade Organization 38 ibid13
13 26
Agreement including the adoption and application of standards technical
regulations and the conformity assessment procedures (such as testing or
certification) to both imported and domestic goods and these procedures done
in a transparent manner China consented to speed up its process of reviewing
existing technical regulations standards and conformity assessment procedures
to determine their continuing relevance and consistency with international
standards and to harmonize with them as well Periodical reports on the status
of this review process and the number of standards and technical regulations
that have been nullified are one of Chinarsquos tangible commitments39
43 Concern of the US on Chinarsquos technical standards
Despite aforementioned changes National Trade Estimate Report of the
United States Trade Representative (USTR) states some problems and
limitations of Chinarsquos technical standard implementation Especially it still has
concerns about significant conformity assessment and testing-related issues in
China US exporters still continue to report that Chinarsquos regulatory
requirements are not enforced as strictly or uniformly against domestic
producers as compared to foreign producers In addition in some cases Chinarsquos
regulations provide only that products will be inspected or tested upon entry
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 39 Accession Protocol of The Peoplersquos Republic of China World Trade Organization
13 27
into Chinarsquos customs territory without any indication as to whether or how the
regulations will be applied to domestic producers However in 2007 as in prior
years almost all of the notified measures have emanated from AQSIQ SAC or
China Certification Accreditation Association (CNCA) and have rarely
included measures from other agencies that appear to require notification such
as the Ministry of Health the Ministry of Information Industry (MII) and the
State Environmental Protection Administration (SEPA) Four years ago in part
to address this problem China had reportedly formed a new inter-agency
committee with representatives from approximately 20 ministries and agencies
and chaired by AQSIQ to achieve better coordination on TBT matters but
progress has been inconsistent in this area As a result some of Chinarsquos TBT
measures continue to enter into force without having first been notified to the
TBT Committee and without foreign companies having had the opportunity to
comment on them or even being given a transition period during which to make
necessary adjustments In other cases some written comments submitted by
US and other foreign interested parties seemed to be wholly disregarded
Sometimes there was insufficient time for China to consider about these
issues40
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 40 National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative13
13 28
III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS
11 Characteristics of toy industry
Baby product manufacturing industry worldwide caters to around four
million babies on a yearly basis generating retail revenue of nearly seven
billion dollars Demand in this industry has grown due to a rising number of
babies to be catered to partly because people are starting families later Product
innovation and development has allowed retailers and manufactures to widen
the market using new technologies and advanced marketing approaches The
market encompasses different segments which can be divided into toys
feeding accessories wipes disposable diapers body care products and
soothers41
Especially toy industry is one of the worldrsquos oldest creative industries
For centuries toys have helped children to have fun and to transform to creator
masters emulators nurturers friends collectors story lovers and experience
seekers42 Toy industry also produces products which meet lsquocritical needs as
defined by Nagurney et al (2001) which specifies that toy products along with
other products are necessary to sustain and prolong human life and well-being
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 41 Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby-Productshtml 42 Del Vecchio G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA
13 29
Moreover consumer products such as toys while not necessary to sustain
human life have certainly contributed to the quality of life and improved living
standards enjoyed by much of the population43
However creative business such as toys is extremely volatile and seasonal
in nature Volatility in the toy industry is caused by variable and unpredictable
demands very short and specific selling-windows and short product-life-cycles
Therefore investors and practitioners know very well that the toy industry is far
from tranquil44 Along with its volatile characteristics the toy industry also has
incurred relatively higher costs on obsolete inventory lost sales and markdown
as compared to other industries45 Therefore to survive these industries face a
very unique challenge that is to provide the right toys at the right quantity at the
right stores during the very short selling-windows and to frequently provide
creative and yet price-competitive toys46 Also within toy industry increasingly
educated parents with higher levels of disposable incomes and growing
awareness regarding safety and health issues accompanies strong demands on
international safety standards according to the recent international trends Such 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 43 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 44 Johnson ME (2001a) Learning from toys Lessons in managing supply chain risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 45 Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 46 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management
13 30
elements of toy industry ultimately lead and motivate toy companies to focus
not only on sales and marketing but also on product quality control and
technology innovation Toy industry has globalized with much sourcing of
components and ingredients from low-cost global suppliers increased
outsourcing of production to foreign production facilities and transportation
and distribution within global markets Recent safety problems can be also
traced back to changes in global supply chain systems47 Also the industry
must continue increasing marketing budgets and intensify its safety standard to
combat bad publicity which can put a dent in product sales such as the blow to
the formula market caused by reports of lead in the paint used to color toys
Such scares damage consumer confidence and company credibility
necessitating strong publicity campaigning as a remedy Government
involvement in manufacturing practices is also likely to increase meaning that
companies will have to comply with standards set in place to help protect
consumers48
In terms of the major market of the toy industry the US the EU and
Asia-Pacific combine to represent over 80 percent of the overall market
Among them developed countries such as the US and EU are responsible for 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 47 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 48 Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby-Productshtml
13 31
capital and technology-intensive sector including design and marketing while
developing countries like China are in charge of labor-intensive process such
as manufacturing This implies that when it comes to product recall such
distinction between design and manufacturing is important particularly in the
context of the toy industry because toy companies such as Mattel perform the
design of toys whereas unnamed overseas manufacturers do manufacturing
Therefore when a certain company recalls its products the rationale for recall
must be clarified whether it is due to design flaw such as sharp edges or small
detachable parts or some manufacturing defects including excess lead in
surface paint or any other harmful chemicals contained in the toy 49
12 Global supply chain with China involved
It is important that management practices be improved to handle the
complexity of global supply chains Companies offshoring their manufacturing
to China (and similar countries) cannot simply rely on intermediaries and
agents in Hong Kong or Singapore to coordinate production and ensure quality
Such an approach was good enough in the initial stages of offshoring but
clearly falls short a decade after offshoring became a common business practice
The offshoring companies need to develop capabilities and systems to engage
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 49 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 32
more directly and closely with China and similar overseas manufacturing
locations Toy companies need to develop robust systems for quality control
and testing of the toys manufactured at their suppliersrsquo factories Unless
companies learn to manage these complexities it is difficult to ensure product
quality and safety50
When taking a closer look into the toy-manufacturing sector in China
Chinarsquos domestic manufacturers are mostly small and medium-sized firms
which may have to make costly technology upgrades before exports Although
many foreign brands have entered the growing Chinese market and established
their own factories and distribution networks they could not improve the
working environment of Chinese local manufacturers rather continuous
scandals caused by their recalls involving made-in-China products resulted in
stiffer working environment safety concern and manufacturing standards To
be worse additional tests and certificates required of businesses drove up costs
while the frequent production line adjustments lowers efficiency of
manufacturing process According to the New York Times interview director
for toy making company explained their sufferings that When orders from
Germany were cancelled Lin had to adjust the program of machines that were
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 50 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 33
producing German orders to meet US requirements as the safety criteria
differed for both nations51
Not only external factors but also internal factors within China are
prevalent which contribute to the poor safety of Chinese imported toys Berman
and Swani assert that five factors among others mainly cause such tendency
cost pressures and quality fade multiple levels of outsourcing often involving
small local producers the existence of a large number of counterfeit goods
made in China Chinese cleverness at evading detection for safety-related
infractions and poor product safety surveillance by the Chinese and US
government These elements coalesce to create an environment where there is a
need to cut corners to meet suppliersrsquo price expectations where unsafe
alternatives are readily available and where the chance of detection of unsafe
goods is very low52
Just as mentioned in the previous section toy industry is facing the era of
global supply chain by much sourcing of components and ingredients from low-
cost global suppliers increased outsourcing of production to foreign production
facilities and transportation and distribution within global markets In this
context many toy recalls that occurred around 2007 and 2008 could be traced
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 51 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007 52 Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48
13 34
back to changes in global supply chain systems53 In the model of offshore
production manufacturers can prevent defects with careful production It is also
known that the toy companies can prevent most of these types of defects with
efficient quality control and inspection mechanisms54
2 MATTELrsquoS TOY RECALL
Abovementioned global supply chain and Chinarsquos involvement in the toy
industry as a major manufacturer has provoked numerous controversies among
Western customers including Mattelrsquos huge toy recalls These issues had even
more crucial impacts on Chinese local manufacturing sectors since they were
the biggest toy makers in international toy market and certainly toy is enjoyed
by much of the population worldwide just as other consumer products possess
enormous pool of consumers On top of that safety problem of the toy covered
with leaded paint as such also have led some young consumers to physical and
mental health problems or even death
Chinese toy recalls involved the Consumer Product Safety Commission
(CPSC) in the US In the historical perspective the earliest instance of toy
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 53 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 54 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13
13 35
recalls from the records of the CPSC was in 1974 when toy chests were recalled
following the death of a child Recalling toys and other products in large
numbers in an infrequent but not an unprecedented event Since 1974 over 680
toy products have been recalled Of these 550 recalls were made in the last 20
years Each year toys were recalled on an average of 28 occasions The number
of recalls remained roughly stable until 2006 but appears to have been on the
rise since then In 2007 CPSC had recalled 56 recalls which would be the
highest number of recalls in the history of the toy industry In other words
there has been a definite increase in the number of recalls in 2007 as Table 2
and Figure 1 display
13 36
Table 2 Toy Recalls (1988-2007)55
Figure 1 Toy Recalls Over Time (1988-2007)56
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 55 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13 56 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209
13 37
The number of recalls involving Chinese-made toys also appears to be on the
rise over the last few years Toy companies started moving the production of
toys in China in the early 1990s This trend has continued and accelerated in
recent years Recalls involving Chinese-made toys was hovering around 50 of
the total until 2002 so recalls did not increase for well over a decade after
manufacturing moved to China However since 2003 this figure had hovered
around 80 and reached 95 this year which is a dramatic rise57 In this
regard real cases regarding the US and EUrsquos recall against toys manufactured
in China will be the main focus hereafter incident outline the point at issue
comparison between the USrsquos response against the issue and that of EU and
legal analysis based on TBT Agreement under WTO system will be the
following contents
21 Event outline
The recall was because of the lead paint coverage which was processed
in Chinese factories Lead was banned in paint on toys and other childrenrsquos
products in the United States in the 1970s but the problem has arisen again as
more toys are imported from China Of roughly 39 lead-related recalls in a
certain year 38 were of Chinese-made goods according to the CPSC In fact
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 57 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45
13 38
about fifty percent of Mattelrsquos revenue comes from toys made in eleven
factories it owns and operates That is a high share for the toy industry But the
other half comes from toys that it outsources to up to fifty manufacturers in
China Those toys tend to be short-term products that feature characters from
movies and television shows rather than Barbie dolls or other Mattel brands58
In early July in 2007 one of the European retailers that sell Mattel toys
discovered the lead on some products On July 6 Mattel stopped operations at
the factory that produced the toys and initiated an investigation and then on
July 18 Mattel took a reporter for The New York Times on a tour of a factory
in Guanyao China and of Mattelrsquos toy safety lab in Shenzhen to show its
sophisticated testing and inspection facilities including equipment that could
detect lead paint on incoming products or supplies At that time Mattel
executives say it was unclear whether Mattel was facing a widespread lead
paint problem or if the European case was an anomaly When the companyrsquos
executives received conclusive data that persuaded them to recall the eighty-
three products the company contacted retailers who stocked the toys
Originally Mattel requires the factories it contracts with to use paint and other
materials provided by certified suppliers Mattel executives said they did not
know if the contract manufacturer substituted paint from a noncertified supplier
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 58 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 39
or if a certified supplier caused the problem59 Later it was found that even
though the company had developed a certification program and rigorous testing
rules to make sure that its Chinese contractors adhered to standards for the
allowable levels of lead in paint yet some subcontractors were careless while
others intentionally violated the rules by substituting paint from a noncertified
supplier who provided the lead paint60
The string of lead paint cases has drawn the most attention from toy
product related association and consumer watchdogs In light of the recalls
Nickelodeon - which owns the characters Dora the Explorer and Diego - has
decided to introduce a third-party monitor to check up on all of the companies
that make toys under its brands including Mattel61 Combined with the recent
scares in the United States of Chinese-made pet food and globally of Chinese-
made pharmaceuticals and toothpaste the string of toy recalls is inspiring new
demands for stepped-up enforcement of safety by United States regulators and
importers as well as by the government and industry in China This summer
the Toy Industry Association has been working with the federal Consumer
Product Safety Commission on new regulations to require more stringent safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 59 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007 60 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 61 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 40
checks The Toy Industry Association urges its members to routinely test
products it is importing to make sure they comply with federal safety standards
which prohibit for example surface paint that contains lead in toys or items
that could cause a choking hazard62 Meanwhile Mattel agreed to pay $23
million to the CPSC for violating a federal lead paint ban and marketing
importing and selling non-compliant toys in civil penalties The CPSC said the
fine against the No 1 toymaker and its Fisher-Price pre-school division was the
highest ever for the agencys regulated product violations and the third largest
in its history63
22 Aftermath of toy recall and its damage degree to the toy industry
Such an unprecedented toy recall of the US against China was also
proven through numbers and figures As Table 2 and Figure 2 display the
number of both Chinese toy recall and lead-contained toy recall tend to increase
as years pass by especially from the year 2000 To make these table and figure
Laplume and Bapuji complied a database of toy recalls based on the recall
notices posted on the website of the US CPSC They presented the data on toy
recalls in Table 2 with special attention given to those involving toys made in
China and those recalled for excessive lead Authors also presented the data
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 62 ldquoAs More Toys Are Recalled Trail Ends in Chinardquo The New York Times June 19 2007 63 Mattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 2009
13 41
pictorially in Figure 2 to allow a visual interpretation of trends and
developments64
Table 2 Number of Lead-Contained Toy Recall Announcements (1988-2008)65
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 64 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports13 65 Ibid
13 42
Figure 2 Number of Lead-Contained Toy Recall (1998-2008)66
Apparently the reason why Chinese factory used lead-contained paint was due
to cheaper price Multinational Corporation such as Mattel kept on requiring
low cost and price to their suppliers while suppliers including Chinese
manufacturers were facing serious difficulties regarding the fact that their
export prices were rising due to continuous appreciation of the Yuan and
escalating labor cost Consequently for Chinese factory owners who are often
under intense pressure to lower production costs tend to cut corners in making
products and regularly use cheap and illegal substitutes such as leaded paint to
their toys to survive as Mattelrsquos suppliers Namely Chinese local manufacturers
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 66 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports
13 43
got pressure not only from Western companiesrsquo appetite for cheaper toys but
also from the fierce local competition to satisfy such appetite Furthermore
numerous toy recalls from the US worsen the situation repeated scandals
involving Chinese products resulted in stringent environmental safety and
manufacturing standards Additional tests and certificates required of
businesses drove up costs even more67 Long supply chain involving multiple
contractors and subcontractors which are common in China were also
nominated as the major contributor Every link in the chain was susceptible to
fraud or contaminated goods Such uncertainty usually contributes to supply
chain breakdown since the larger the chain the more people get involved and
the greater the difficulty in controlling the quality of the product68
Aftermath of toy recall also included remarkable changes after the US
Congress passed the new federal childrenrsquos product laws in August 2008
setting higher standards for toy safety product line adjustments must be done
more frequently and comprehensively to satisfy requirements and standards of
Mattel and policies of US Congress Changes like these affect the factorys
working efficiency and increases costs For instance it takes about a weeks
time to make the machines adapt to new procedures and also involves huge
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 67 ldquoSmall World After All for Toy-making Hubrdquo China Daily December 23 2008 68 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007
13 44
expenditure on purchase of substitute materials when required69 The nightmare
had continued after regulators in Beijing revoked the export licenses of two toy
manufacturers one of the heads of those Chinese company that made toys for
Mattel for fifteen years and was behind the recall this month of about a million
Mattel toys committed suicide in a company warehouse in southern China The
death was the latest development in a year filled with prominent recalls and
product safety scandals involving goods made in China According to the
briefing of Chinese government one of the paint suppliers for Chinese
manufacturer had shipped the company a fake lead-free paint pigment that
could be used in producing paint70
23 Reaction and regulation of the US government and background policy
In the US responsibility for the safety of consumer products with the
exception of food pharmaceuticals and automobiles falls within the
jurisdiction of the US CPSC which regulates the sale and manufacture of more
than 15000 different consumer product The CPSC collects information about
product safety issues from sources such as hospitals doctors newspaper reports
industry reports consumer complaints investigations conducted by its staff and
reports from companies When a company becomes aware of hazards
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 69 ldquoTrouble in Chinarsquos Toy Industryrdquo China Daily December 22 2008 70 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007
13 45
associated with the products it sold it is required by law to inform the CPSC
immediately within 24 hours Based on the information it received the CPSC
works in coordination with the companies involved to recall the hazardous
products from the market The recall notices are publicly available on the
CPSCrsquos website The CPSCrsquos recall notices contain information about the
product being recalled the company recalling the product where the product
was recalled the hazard associated with the usage of the recalled product sale
details such as the number of units sold sales locations sale period and sale
price the procedure to return the product and the remedy offered by the
company71
Authority for the CPSC is provided in the 2008 Consumer Product Safety
Improvement Act (CPSIA) passed by the US Congress which gave makers and
sellers of childrens products such as toys clothing and books have until
February 10 2009 to comply with stricter standards for permissible lead
phthalate content limits and other mandatory safety requirements72 Following
considerable pushback from toymakers who said the deadline was unrealistic
and also applied to products that had already been shipped the CPSC agreed to
delay the deadline for the new testing and certification requirements by a year
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 71 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209 72 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384
13 46
to Feb 10 201073 Apparently this act is the result of a spike of 473 consumer
products recalled in 2007 in what is referred to as the ldquoYear of the Recallrdquo74 It
became effective Aug 14 2009 in the US and imposes tough standards for lead
and chemicals called phthalates in products intended for children age 12 and
under It requires that all childrenrsquos products comply with all applicable
childrenrsquos product safety rules are tested for compliance by a CPSC-accepted
laboratory have a written Childrenrsquos Product Certificate issued by the
manufacturer or importer that provides evidence of the productrsquos compliance
and have permanent tracking information affixed to the product and its
packaging75 In fact the law increased the budget of CPSC imposed new
testing and documentation requirements and set new acceptable levels of
several substances It imposed new requirements on manufacturers of toys and
other consumer products for children The Act also increased fines and
specified jail time for some violations The law became to have more wide-
sweeping nature comparing to a previous bill the Lead-Free Toys Act This
earlier bill was incorporated into this act which was apparently prompted by
various scandals over high lead content in toys in 2007
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 73 ldquoMattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 200913 74 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 75 The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws--StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act
13 47
The Act contained three main standards including exposure levels of lead
phthalate and mandatory testing Especially regarding the exposure level of
lead the legislation reduced the limit of lead allowed in surface coatings or
paint to 90 ppm from then-current limit of 600 ppm effective on 14 August
2009 The legislation reduces the amount of total lead content in childrens
product substrates to 600 ppm by 10 February 2009 300 ppm by 14 August
2009 and 100 ppm by 14 August 2011 On the other hand the legislation
required for mandatory testing that every manufacturer of a product subject to a
consumer product safety rule will provide a General Conformity Certificate to
certify based on unit testing or a reasonable testing program that the product
complies with all safety rules76 These certificates must accompany the product
through the distribution chain through the retailer They must be available to the
CPSC during any inspection The third party testing requirement for lead
content was originally set by the CPSIA at 600 ppm but dropped to 300 ppm in
August 2009 However these lead content testing requirements were stayed by
the CPSC in January 2009 until February 10 2010 In December 2009 this stay
of enforcement was further extended until February 10 2011 In both cases the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 76 Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf
13 48
CPSC cited a need to implement further rulemaking and to give manufacturers
more time to comply77
US regulators also announced plans to set up a Beijing office to help
ensure Chinese exports are safe for Americans following a slew of recalls
involving childrenrsquos toys Particularly the US CSPC sought to establish a
permanent presence overseas for the first time to better cooperate with Chinese
regulators and companies so the countryrsquos products are up to US standards It
also planned to have commission staff working in the embassy in Beijing to
work with manufacturers and Chinese regulators One major task of Beijing
office was to educate Chinese manufacturers about the new requirements under
the CPSIA Considering some mutual economic interests between the US and
China Chinese manufacturers are expected to comply with this law since the
large retailers in the US require them to meet such standard78
Amid growing concerns over the safety of Chinese products the US
launched negotiations towards a common safety standard for toys on November
17 in Brussels with the EU as well The talks were formally opened during a
trilateral high-level meeting between EU Consumer Affairs Commissioner
Meglena Kuneva the US Chairman of the Consumer Product Safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 77 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review 78 ldquoUS seeks China office to ensure export safetyrdquo China Daily July 31 2009
13 49
Commission Nancy Nord and the Chinese Vice-Minister of AQSIQ Wei
Chuanzhong The three sides have decided to bring their joint efforts to a new
level by aligning their standards Toys will be the first targets since around 75
percent of toys sold around the world are made in China Common standards
and policy consistence are very crucial for Chinese manufacturers to do their
business in a fair and transparent arena points out Liang Mei deputy chairman
of China Toy Association Another comment was added that the companys
strong focus on research and development would help it to overcome the new
technological barriers and avoid safety disputes79 A certain kind of special
team that is engaged in investigating and studying technology standards of
various nations and international trends and managing onersquos own safety
standards higher than the general or keep it ahead of the criteria of the exporting
marketplaces were also suggested as solution by industry experts80
3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT
31 Preliminary findings under GATT Agreement
A preliminary research about the legitimacy of USrsquos recall on Chinese
toys under GATT Agreement insists that by placing a temporary ban on
Chinese toy products the United States would violate Article III which is
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 79 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007 80 ldquoTrouble in Toy Industryrdquo China Daily December 22 2008
13 50
National Treatment Despite violating GATT Article III4 the author insists
that a Panel would likely find the temporary ban on Chinese toy products valid
under Article XX(b) based on following rationales most of all the temporary
ban on Chinese toys is within the policies designated to protect the human life
and health of American children Just as the Panel in lsquoThailand ndash Cigarettersquo
case has recognized the negative human health effects of smoking a Panel
would likely conclude that the use of lead in childrenrsquos toys creates a negative
health effect It would likely then find that the United States sufficiently sets
forth a prima facie case for an Article XX(b) exception81 Moreover the author
writes no alternative measure could adequately diminish the high risk of lead
contamination of Chinese toys and therefore hold the strict measure valid
Authorrsquos opinion that the temporary ban on Chinese toy does not arbitrarily or
unjustifiably discriminate against Chinese toy imports also leads to justification
of US toy recall The logic behind is that the ban targets Chinese toy imports
because previous US measures failed to curtail the significant volume of
contaminated Chinese toys entering the US markets Since there are no
ulterior ldquoprotectionist objectivesrdquo the measure is not a ldquodisguised restrictionrdquo
under Article XXrsquos chapeau Therefore the author argues that since the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8113 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213
13 51
temporary ban satisfies all the requirements of Article XX(b) a Panel would
likely rule that it does not violate GATT principles82
32 Legal analysis why USrsquos toy recall is legally controversial under TBT Agreement When based on TBT Agreement one of the articles related to the USrsquos
recall on Chinese toy imports include Article II1 which states ldquoimported
product shall be accorded treatment no less favourable than that accorded to
domestic like productsrdquo representing MFN principle and NT 83 The other one
is Article II2 that regulates member statesrsquo measures not to be trade-restrictive
by stipulating that ldquotechnical regulations shall not be more trade-restrictive than
necessary to fulfill a legitimate objective taking account of the risks non-
fulfilment would createrdquo84
First of all Article II1 of TBT Agreement is highly likely to be violated
because it would treat Chinese toy imports less favorably than US domestic
toys To put in more detail since the essential factor that needs to be considered
is ldquolikenessrdquo between exports and imports determining whether US toys and
Chinese toys are like products under the meaning of Article II1 must be the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8213 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 83 TBT Art II1 84 TBT Art II2
13 52
prior analysis to reach such likely conclusion Just as Uche wrote in the legal
analysis under GATT Agreement Chinese toy imports are like products with
respect to US toys under the definition promulgated by GATT Article III4
because the ban would affect the ldquointernal sale offering for sale purchase
transportation distribution or userdquo of the Chinese toys85 According to Uche
ldquoin determining whether imported and domestic products are like products not
only the properties nature and quality of the product but also the end use of the
product must be consideredrdquo86 In fact Chinese toys and American toys share
similar nature which is to entertain children and manufacturers do not affect
such nature whether they are Americans or Chinese Also since manufacturing
factories in China are managed and controlled by Mattel with its same
operation policy the quality of Chinese-made toys and American-made toys
within Mattelrsquos manufacturing chain seems to be quite identical as well On top
of that regardless of their manufacturers toys generally have the same end-
users children When compared to customers in other age groups they seem to
share relatively similar tastes and consumer habits
On the other hand USrsquos recall on its Chinese imports can be analyzed
consistent with Article II2 of TBT Agreement According to the Panel Report
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 85 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 8613 Ibid13
13 53
of lsquoUS ndash Tunarsquo case the analysis of Article II2 of the TBT Agreement may be
conducted in two steps first to determine whether a certain action is taken to
fulfill a legitimate objective which include ldquoprotection of human health or
safetyrdquo and second if that is the case to determine whether that measure is
less trade-restrictive than necessary to fulfill such objective taking account of
the risks non-fulfillment would create87 Based on such criteria USrsquos recall was
due to protect American children from the exposure to the lead paint which can
be interpreted as the ldquolegitimate objectiverdquo On top of that the measure done by
the US can be regarded as less trade-restrictive than necessary to fulfill such
objective with the consideration about risks non-fulfillment would create since
the measure was merely a temporary recall on Mattelrsquos defects rather than
unilateral and arbitrary import restriction against the entire Chinese imports to
the US Also such measure may be originated from the risk-assessment of the
case when the legitimate objective protection of human health or safety has
failed to be fulfilled which might trigger serious physical and mental problems
to American children Therefore it can be concluded that USrsquos toy recall is not
inconsistent with TBT Article II2 when considering aforementioned facts
However although Article II2 is satisfied the recall measure taken by the US
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8713 WTO Panel Report lsquoUS mdash Tunarsquo (WTDS381R)
13
13 54
is still questionable because Article II1 and II2 of TBT Agreement are
obligations of WTO member nations which implies that both articles must be
satisfied to acquire legitimacy unlike the preliminary analysis based on GATT
Agreement Thus when the case similar to this occasion is brought to the
international court under the WTO there would be high probability that the
respondentrsquos recall measure might trigger legal controversy under the TBT
Agreement
IV FURTHER DISCUSSION AND CONCLUSION
This paper overall has implemented the case study of which the US has
recalled on Chinese toy imports concerning the lead paint and has analyzed the
suitability and legitimacy of such measure in light of TBT Agreement Prior to
the case study some applicable international rules were introduced GATT
Article I III XX(b) and the chapeau of Article XX which are MFN Principle
NT and General Exceptions to GATT provision respectively formulated the
basis of TBT Agreement In terms of TBT Agreement Article II1 and II2
were the main provision those are applicable to this specific case
Following such applicable international agreements toy industry trend
and the event outline of USrsquos recall on Chinese toy imports were displayed
Along with its volatile and seasonal characteristics the toy industry usually
13 55
incurs relatively higher costs on obsolete inventory lost sales and markdown
Also it is important strategy to survive that providing creative yet price-
competitive toys at the right quantity at the right stores during the very short
selling-windows At this point toy recall case done by the US on Chinese
imports in 2007 was one of the empirical evidence that shows aforementioned
drawback that toy industry and China as manufacturer is suffering from
Particularly this case of Mattelrsquos toy recall against Chinese toy products had
noteworthy significance as the occasion of which a certain multinational
corporationrsquos manufacture outsourcing got expanded to the scale of national
trade dispute concerning consumer product safety issue
Applying abovementioned articles from the TBT Agreement as an
analysis framework some legal controversies were presented regarding the US
toy recall case in the following section As the preliminary finding proved
based on GATT Agreement the recall measure itself violates MFN principle
and NT Nonetheless unlike GATT Agreement which contains exception
clause that justifies such violation TBT does not include any kind of
justification mechanism Therefore although the recall measure done by the US
satisfies Article II2 violation of Article II1 of TBT may cause legal
controversy when the similar case is brought to WTO
On the basis of such occasion and its legal issues several important
13 56
implications in the practical aspect can be drawn for the further discussion It
seems that although China is already well aware of the necessity to adopt and
apply international standards and to make their domestic ones harmonizing with
international norms through remarkable efforts as shown in some international
trade reports China is rather suffering from the disjunction between
continuously improving international standards and Chinarsquos lack of strict and
uniform enforcement of standards This may imply that efforts to make
international agreement and its application consistent must be done by both
international organization and local governments for effective connection
between the public and private sector Particularly the WTO should not stop at
establishing provisions but focus more on implementation with consideration
on each member nationrsquos industry environment and condition especially
regarding those of developing countries Consequently not only technical
standards and certificate management but also education and training program
for the industry fields ought to be provided in the scale of international
organizations
The Chinese government and industry groups also need to address this by
ensuring that Chinese exporters adhere to the standards of the importing
country Companies must invest time and effort in developing not only
standards and principles of safety for their suppliers but must also invest in
13 57
education and training to build the skills and abilities within the supplier
network to assure product safety88 At the same time the governments of
importing countries need to encourage Chinese authorities to develop global
standards on consumables then legislate and monitor them The difference in
standards across the world is clearly an issue These differences need to be
addressed with high priority so that consumers can benefit from globalization of
manufacturing and consumption The issue of global standards is contentious
because different countries have different trajectories of development The
standards of developing countries may not be acceptable to a developed country
On the other hand developing countries will some- times argue that they cannot
adopt the standards of the developed world because of the high costs associated
with these standards Nevertheless exports from developing countries should
adhere to the standards of the export markets Accordingly all those involved
in the global supply chain such as suppliers manufacturers and marketers need
to develop systems to ensure the standards are applied89
This issue with toy recalls takes on another dimension of concern in more
local level which is the cost issue caused by the vicious cycle in global supply
chain of toy industry Despite the awareness of Chinese manufacturers 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8813 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-72013 89 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 58
regarding international technical standards it may be hard for them to ignore
cheaper leaded-paint when squeezed between harsh demands on lower cost
from the US importers and domestic problems such as increasing labor cost and
RMB appreciation At this point the vicious cycle can be formed in toy
industryrsquos global supply chain in spite of the information and knowledge about
the current international standards local manufacturers use cheaper leaded paint
for lower cost Detecting excessive lead level from the paint demands on
technical standard becomes harsher within importing countries As a result
such higher standards require more cost for locals to be satisfied which
ultimately completes the vicious cycle Consequently it seems that further
discussion and researches about constructive measures including policy
changes may be essential and important to resolve such crisis more
fundamentally
13 59
REFERENCES
Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 Del V G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45 Jiacheng Z and Lu Hongjie (2013) Analyzing China Harmonization of Technical Barriers to Trade in the EU and US Markets The Twelfth Wuhan International Conference on E-Business ndash Emerging Operations amp Services Management Track Johnson M E (2001a) Learning from toys Lessons in managing supply chain
13 60
risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 Keith13 E13 M13 John13 S13 W13 and13 Tsunehiro13 O13 (2000)13 Quantifying13 the13 Impact13 of13 13 13 13 13 13 13 Technical13 Barriers13 to13 Trade13 A13 Framework13 for13 Analysis13 Policy13 Research13 13 13 13 13 13 13 Working13 Paper13 Development13 Research13 Group13 The13 World13 Bank Lee M A Flynn B B and Frohlich M T (2008) All supply chains donrsquot flow through understanding supply chain issues in product recalls Management and Organization Review 4 167ndash182 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal Marucheck A S (1987) On product liability and quality control IIE Transactions 19 355ndash360 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review Paul W B and Hari B (2008) Toy Recalls and China Emotion vs Evidence Management and Organization Review 42 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Reports and Reviews (Online documents included) Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby- Productshtml
13 61
Brief Guide to Analytical Methods for Measuring Lead in Paint Inter- Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground Report on Technical Barriers to Trade (2013) United States Trade Representative Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf The Impact of the TBT and SPS Agreements on Food Labeling and Safety Regulations httpcspinetorgreportscodexwtospsbthtm The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws-- StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml
13 62
GATTWTO Documents The Technical Barriers to Trade Agreement The General Agreement on Tariffs and Trade 1994 WTO Accession Protocol of The Peoplersquos Republic of China WTO Concerns on Indiarsquos Import Restriction on Chinese Toys WTO Technical information on TBT Trade topics Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm WTO Trade Policy Review (2012) WTO ldquoWhat is the WTOrdquo Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm WTO European Communities ndash Measures Affecting Asbestos and Asbestos- Containing Products WTDS135R
13 63
국문 초록
세계경제에 있어서 각 국가 경제의 연계성이 심화됨에 따라 많은
제조업들의 생산 라인과 공급 사슬 역시 세계화 되면서 주로 디자인이나
브랜드 관리를 담당하는 선진국과 생산과 제조를 담당하는 개발도상국
간의 기술 표준 차이에서 오는 문제점들이 발견되고 있다
세계무역기구(WTO) 체제하에서 무역에 관련된 기술표준들은 무역상
기술장벽 조항(TBT)에 따라 관리되어지나 WTO의 회원국들의 논의 하에
알맞은 조항을 명시하는 것과 조항의 효용성 또는 실제 각국의
기술표준들과 조항의 합치성은 별개의 문제인 것이 사실이다
본 논문은 미국 Mattel 사의 중국산 장난감 회수조치가 WTO
체제하에서 어떠한 법적 의미를 지니는지 살펴보았다 사건 당시 실제로
중국이 미국을 상대로 WTO에 제소하지는 않았지만 오늘날 대두되는
TBT의 중요성과 점점 더 심화되어가는 제조산업의 세계화 현상을
보았을 때 향후 비슷한 사건들이 발생할 가능성이 높기 때문에 이러한
분석은 유의미할 수 있으며 추후 시사하는 바 역시 클 것으로 예상된다
따라서 본 연구에서는 미국의 중국산 장난감 회수조치의 통상법적
사례분석을 통해 TBT가 기술표준문제에서 지니는 법적 의미를
분석하였다
키워드 세계무역기구 무역상 기술장벽협정 기술표준 Mattel사
장난감 회수조치 중국산 장난감
학번 2012-22086
ltstartpagegt10I INTRODUCTION 1II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 4 1 GATT ARTICLE I amp III 4 2 GATT ARTICLE XX(B) amp CHAPEAU OF ARTICLE XX 8 3 TBT UNDER THE WTO SYSTEM amp TBT ARTICLE II 10 4 OTHER RELATED TECHNICAL STANDARDS 20III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 28 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS 28 11 Characteristics of toy industry 28 12 Global supply chain with China involved 31 2 MATTELiexclmacrS TOY RECALL 34 21 Event outline 37 22 Aftermath of toy recall and its damage degree to the toy industry 40 23 Reaction and regulation of the US government and background policy 44 3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT 49 31 Preliminary findings under GATT Agreement 49 32 Legal analysis why USiexclmacrs toy recall is legally controversial under TBT Agreement 51IV FURTHER DISCUSSION AND CONCLUSION 54REFERENCES 59plusmnsup1sup1reg AtildeEcircmiddotIuml 63ltbodygt
13 1
I INTRODUCTION
From 2007 to 2008 the recall of an estimated twenty million Chinese-
made toys by Mattel which was the second biggest recall so far in toy industry
have shocked many North American parents and generated severe reactions
from them who have little children in their home It was due to lead paint
coverage on toys which was processed during manufacturing process in local
factories in China The recalls have shaken the toy industry in the US and China
which led to a surge in testing and prompted more stringent testing rules
Particularly it was the occasion of which a certain multinational corporationrsquos
overseas investment and outsourcing of its manufacturing process happen to be
expanded to the scale of national trade dispute due to consumer product safety
issue Moreover the string of recalls of Chinese-made toys heightened trade
tensions between the US and China two continents where the economies and
the trade surpluses were exponential
In the past product failures were often attributed to local or functional
errors in product design the manufacturing process or inadequate labeling with
limited impact Today a single product safety problem can have significant
repercussions on a global scale1 Globalization of most industries has sparked
heightened awareness of the various risks and vulnerabilities that products are
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 1 Marucheck A S (1987) On product liability and quality control IIE Transactions 19 355ndash360
13 2
exposed to as they move along the global supply chain continuum from design
and sourcing to manufacture transportation distribution and final sale to the
consumer Supply networks are long and complex Many entities including
outsourcers and subcontractors located in emerging economies such as China
handle the product as it moves across geographical and national borders
thereby creating many physical and temporal threats that pose a risk to product
safety and security 2 Therefore the impact of standards and technical
regulations on trade is at the forefront of global policy discussions This is
particularly true in relation to challenges confronting developing nations as they
seek to increase production for export markets In regard to voluntary standards
developing nations face constraints in absorbing best-practice information on
standards and mobilizing resources necessary to adopt appropriate process and
production methods3
Independent of the reaction and measure that the US took in the actual
case which was only confined to Mattelrsquos recall on toys manufactured in
Chinese factory similar cases involving import restriction due to health issue
being developed into a legal dispute case within the WTO seems highly
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 2 Lee M A Flynn B B and Frohlich MT (2008) All supply chains donrsquot flow through understanding supply chain issues in product recalls Management and Organization Review 4 167ndash182 3 Keith E M John S W and Tsunehiro O (2000) Quantifying the Impact of Technical Barriers to Trade A Framework for Analysis Policy Research Working Paper Development Research Group The World Bank13 13
13 3
possible when one considers the tendency that many industries are expanding
their supply chain globally In such cases underlying legal agreements might be
TBT Agreement or GATT Agreement In fact there is a preliminary research
about this toy recall case which is analyzed in legal aspect on the basis of
GATT Agreement particularly Article XX(b) and the chapeau of Article XX
According to its findings USrsquos recall on Chinese toy imports can be justified
under aforementioned GATT Agreement provisions Yet pre research about the
legal analysis based on TBT Agreement hardly exists Also it is hard to find
preliminary researches done about the other extent researches on toy recalls and
consumer safety issues
The main objective of this paper is to analyze the suitability and
legitimacy of USrsquos toy recall in light of TBT Agreement In addition the status
of China as manufacturer in the global supply chain of toy industry will be
discussed further The paper is structured as follows Section II introduces some
applicable international rules and legal agreements for toy safety regulation
including TBT Agreement Article II1 and II2 those are originated from GATT
Article I III XX(b) and the chapeau of Article XX Subsequently the event
outline overall about the toy recall case will be reviewed in section III including
the industry analysis and the focus on Chinarsquos involvement in global supply
chain Then the legal analysis of the case outcome based on TBT Agreement
13 4
will be followed subsequently Section IV combines the analysis results from
the previous section and proposes several implications on the application of
TBT Agreement and issues about the vicious cycle created within the global
supply chain of toy industry
II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 1 GATT ARTICLE I amp III
11 History of GATT
After the World War II has ended in 1945 the international society and
its members recognized the necessity to reconstruct and revitalize broken
worldrsquos economy The outcome of such recognition and efforts came out two
years later twenty-three countries signed General Agreement on Tariffs and
Trade (GATT) which was a multilateral agreement regulating international
trade Actually It was negotiated during the United Nations Conference on
Trade and Employment and was the outcome of the failure of negotiating
governments to create the International Trade Organization (ITO)
Based on its preamble the objective of GATT was to reduce trade
barriers substantially between countries through the reduction of tariffs the
reduction of subsidies the elimination of import quotas and discriminatory
13 5
trade policies and preferences on a reciprocal and mutually advantageous basis
To achieve such a liberalized trading regime contracting parties to GATT
underwent eight extensive rounds of negotiations including Kennedy Round
Tokyo Round Uruguay Round Doha Round and etc where countries would
agree to specific reductions to the barriers to trade between nations Most of all
the Uruguay Round has noteworthy significance in among the history of GATT
it was not only the first set of multilateral trade negotiations in which
developing countries had played an active role but also the most substantial
trade liberalization agreement in agricultural products in the history of trade
negotiations4 Finally the contracting parties to the GATT decided to establish
the World Trade Organization (WTO) at this very round which concluded in
19945
12 GATT Article I
Article I of GATT specifies Most Favored Nation (MFN) Principle As
the paragraph 1 of this article states
ldquohellip any advantage favour privilege or immunity granted by any contracting party to any product originating in or destined for any other country shall be accorded
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 4 The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 5 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915
13 6
immediately and unconditionally to the like product originating in or destined for the territories of all other contracting partiesrdquo6
the MFN Principle extend the same privileges benefits or advantages to all
WTO members as long as the occasion is involving ldquolike productsrdquo from each
member nation Here ldquolikenessrdquo of imported product and domestic product
could be determined based on six criteria physical characteristics and uses of
the merchandise interchangeability channels of distribution common
manufacturing facilities production processes and employees customer and
producersrsquo perceptions and price7 Namely it precludes discrimination among
imported ldquolike productsrdquo requiring member-states to treat imported products of
a given nation no less favorably than similar products from other member-
states8 Such concept of ldquolike productsrdquo continuously appears throughout the
agreement including Article III which will be explained in the following
paragraph
13 GATT Article III
Article III of GATT stipulates National Treatment principle This
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 6 GATT Art I 7 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml13 8 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915
13 7
principle minimizes incidents of unfair trade discrimination by requiring
member-states to refrain from treating foreign products less favorably than
domestic products The purpose of the National Treatment principle is to
prohibit hidden protectionism and circumvent measures that create trade
barriers Therefore under such principle contracting parties must treat
imported and domestic products equally Especially as Article III2 states in the
text
ldquoThe products of the territory of any contracting party imported into the territory of any other contracting party shall not be subject directly or indirectly to internal taxes or other internal charges of any kind in excess of those applied directly or indirectly
to like domestic productsrdquo9
the National Treatment principle prohibits contracting parties from imposing
internal taxes or charges either directly or indirectly on imported products in
order to afford protection to domestic products Contracting parties substantiate
an Article III2 violation by failing to tax two directly competitive or
substitutable products similarly Finally Article III4 requires that contracting
parties may not provide less favorable treatment to imported products than to
domestic products through following sentences
ldquoThe products of the territory of any contracting party imported into the territory of any other contracting party shall be accorded treatment no less favourable than that
accorded to like products of national origin in respect of all laws regulations and
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 9 GATT Art III2
13 8
requirement affecting their internal sale offering for sale purchase transportation distribution or userdquo10
In other words Article III2 and III4 violations occur when a member-state
applies a tax or creates a measure that treats like imported products less
favorably than like domestic products
2 GATT ARTICLE XX(b) amp CHAPEAU OF ARTICLE XX
Article XX is the General Exception clause to GATT provision This
exceptional clause allows member-states of the WTO to use otherwise illegal
trade measures by invoking an enumerated exception for valid public policy
purposes A member-state can only invoke an Article XX exception after a
WTO Panel concludes that the measure or some part thereof violates a GATT
provision Thereafter the WTO Panel must determine whether the measure falls
within one of the Article XX exceptions Throughout the proceedings the
member- state invoking the Article XX exception carries the burden of proof11
21 GATT Article XX(b)
Among ten cases of exceptions Article XX(b) allow a member nations to
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 10 GATT Art III413 11 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915
13 9
adopt of enforce measures ldquonecessary to protect human animal or plant life or
healthrdquo12 through the use of measures those are inconsistent with GATT In this
phrase ldquonecessaryrdquo can be regarded as the main keyword when the panel
implements the analysis of a certain case under Article XX(b) the Panel must
determine that a trade measure is ldquonecessaryrdquo to achieve the objectives of that
member nationrsquos public health policy The necessity of such intrusive health
policy can be applied exclusively when the selected measure is the one and only
available measure and there are no less trade restrictive alternatives that would
be consistent with GATT in the occasion
22 Chapeau of GATT Article XX
Not only Article XX(b) but also the chapeau of GATT provides the
criteria that exceptional case must satisfy The chapeau presents as follows
ldquoSubject to the requirement that such measures are not applied in a manner which would constitute a means of arbitrary or unjustifiable discrimination between
countries where the same conditions prevail or a disguised restriction on international trade nothing in this Agreement shall be construed to prevent the adoption or
enforcement by any contracting party of measureshelliprdquo13
The purpose of this chapeau is to prevent discrimination and guard against
protectionist policies by prohibiting the application of arbitrarily or
unjustifiable discriminative measures between countries Therefore for a 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 12 GATT Art XX(b) 13 GATT Art XX
13 10
certain dispute case to be exceptional against GATT principles including MFN
and national treatment it must satisfy both Article XX(b) and the chapeau of
GATT These two preconditions ultimately become the basis of Technical
Barrier to Trade (TBT) Agreement under the WTO system
3 TBT UNDER WTO SYSTEM amp TBT ARTICLE II
31 Creation of the WTO
The international community created the WTO as a response to the
growing problems facing GATT as the world economy became more globalized
On January 1 1995 the international community established the WTO in order
to reduce trade barriers through multilateral negotiations With its creation the
WTO subsumed GATT and formed the first international trade organization In
this context the original GATT text (GATT 1947) is still in effect under the
WTO framework subject to the modifications of GATT 199414
Whilst GATT was a set of rules agreed upon by nations the WTO is an
institutional body The WTO expanded its scope from traded goods to include
trade within the service sector and intellectual property rights Although it was
designed to serve multilateral agreements during several rounds of GATT
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 14 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 91513
13 11
negotiations multilateral agreements created selective trading and caused
fragmentation among members WTO arrangements are generally a multilateral
agreement settlement mechanism of GATT15 As the purpose of the WTO is to
facilitate trade among nations through trade agreements as early as 1997 these
agreements governed over ninety percent of all international trade16
In terms of its organization mechanism the WTO consists of various
committees and councils that address novel trade issues and create stronger
international agreements Any WTO member may participate in any committee
or council However WTO members may not participate in the appellate body
dispute settlement panels or multilateral committees The WTO also provides
members with many benefits that facilitate the flow of international trade In
addition to providing an international trade framework the WTO provides its
members with a dispute resolution Panel to resolve disputes among member
states If a dispute arises among contracting parties they must first enter into
consultation After sixty days if the parties cannot agree then they may submit
their dispute to a WTO Panel for study Thereafter the Dispute Settlement Body
appoints a three- to five-member Panel of independent trade experts to review
the dispute The Panel evaluates the facts reviews GATT principles and 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 15 ldquoWhat is the WTOrdquo WTO official website Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm 16 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915
13 12
submits a report with its decision The decision binds the parties unless within
sixty days the Dispute Settlement Body unanimously decides to reject the
report or either party appeals the decision17
The WTO has a number of fundamental principles that every WTO
member must follow These principles include transparency MFN National
Treatment and reciprocity subsuming basic principles of GATT as well
Transparency requires that member-states publish their trade policies and
regulations and apply them equitably Reciprocity requires that parties in trade
agreements meet their respective trade obligations MFN principle and national
treatment are identical with those under GATT18
32 TBT under the WTO system
The provisions of the GATT 1947 contained only a general reference to
technical regulations and standards in Articles III XI and XX a GATT
working group set up to evaluate the impact of non-tariff barriers in
international trade concluded that technical barriers were the largest category
of non-tariff measures faced by exporters After years of negotiations at the end
of the Tokyo Round in 1979 thirty-two GATT Contracting Parties signed the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 17 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 18 Ibid
13 13
plurilateral Agreement on TBT The Standards Code as the Agreement was
called laid down the rules for preparation adoption and application of technical
regulations standards and conformity assessment procedures The new WTO
Agreement on Technical Barriers to Trade or TBT Agreement has
strengthened and clarified the provisions of the Tokyo Round Standards Code
The TBT Agreement negotiated during the Uruguay Round is an integral part
of the WTO Agreement19
Aforementioned GATT Article XX(b) and the chapeau of Article XX
may now explain the advent of the TBT Agreement under the WTO system
Just as GATT becomes an entity as the WTO and the WTO Agreement
succeeds the contents of GATT the TBT Agreement got developed based on
GATT Article XX(b) and the chapeau of Article XX as well Such
characteristics of TBT is based on the following evidence
ldquohellip Desiring to further the objectives of GATT 1994 hellip Desiring to ensure that technical regulations and standards including packaging marking and labeling
requirements and procedures for assessment of conformity with technical regulations and standards do not create unnecessary obstacles to international trade hellip
Recognizing that no country should be prevented from taking measures necessary to ensure the quality of its exports or for the protection of human animal or plant like or health of the environment or for the prevention of deceptive practices at the levels it
considers appropriate subject to the requirement that they are not applied in a manner which would constitute a means of arbitrary or unjustifiable discrimination between
countries where the same conditions prevail or a disguised restriction on international
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 19 Technical information on TBT Trade topics WTO official website Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm
13 14
trade and are otherwise in accordance with the provisions of this Agreement helliprdquo20
One of the WTO Panel Report which is about the lsquoEC - Asbestosrsquo case also
mentions about intertwined mechanism between TBT and GATT Article XX(b)
ldquoWe also note that the criteria on the preparation adoption or application of
technical regulations in Article 22 of the TBT Agreement are very similar to
those in Article XX of the GATT 1994 The preamble to the TBT Agreement in
fact repeats some of the wording of Article XX of the GATT In the Panelrsquos
view the TBT Agreement is a development of the GATTrdquo21
To give more detail about the relationship between the TBT Agreement
and GATT Agreement although the TBT Agreement according to its Preamble
in intended to ldquofurther the objectives of GATT 1994rdquo it does not contain any
explicit links to Article XX(b) or any equivalent exception clause Nevertheless
similar wording is found in Article II2 of TBT Unlike Article XX this
provision also mentions ldquohuman safetyrdquo and does not stipulate a closed list of
policies (ldquointer aliardquo) Therefore a wider variety of reasons (even moral ethic
and socio-economic considerations market transparency or consumer
preferences) could be ldquo legitimate objectivesrdquo22 Furthermore as in Article
XX(b) the term ldquonecessaryrdquo is contained in Article II2 of TBT as well 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 20 TBT The Preamble 21 WTO Panel Report lsquoEC mdash Asbestosrsquo (WTDS135R) para 855 22 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers
13 15
However this seems to contain an element of tautology the phrase ldquonot be
more trade-restrictiverdquo is reminiscent of the interpretation of ldquonecessaryrdquo in
Article XX(b) Yet the different balance of obligations in Article II2 TBT and
in Article XX suggests that ldquonecessaryrdquo need not have exactly the same
meaning in both provisions In lsquoEC ndash Asbestosrsquo case the Appellate Body stated
that ldquothe TBT Agreement imposes obligations on Members that seem to be
different from and additional to the obligations imposed on Members under
the GATT 1994rdquo Unlike Article XX where the burden rests on the defending
party to present a prima facie case that the measure is justified under Article
II2 TBT it is for the complaining party to make a prima facie case that the
measure creates an unnecessary barrier to trade23
There are three main concepts throughout the entire Agreement technical
regulations standards and conformity assessment procedures Technical
regulations and standards set out specific characteristics of a product such as its
size shape design functions and performance or the way it is labeled or
packaged before it is put on sale In certain cases the way a product is produced
can affect these characteristics and it may then prove more appropriate to draft
technical regulations and standards in terms of a products process and
production methods rather than its characteristics per se The TBT Agreement
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 23 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers13
13 16
makes allowance for both approaches in the way it defines technical regulations
and standards24 One another feature of these standards and regulations is that
they should not be imposed in a protectionistrsquos way In fact the TBT
Agreement accords to Members a high degree of flexibility in the preparation to
take into account the existence of legitimate divergences of taste income
geography and other factors between countries adoption and application of
their national technical regulations according to the abovementioned Preamble
However Members regulatory flexibility is limited by the requirement that
technical regulations ldquoare not prepared adopted or applied with a view to or
with the effect of creating unnecessary obstacles to traderdquo25 according to the
Article II2 Lastly conformity assessment procedures are technical procedures
mdash such as testing verification inspection and certification mdash which confirm
that products fulfill the requirements laid down in regulations and standards
Generally exporters bear the cost if any of these procedures Non-transparent
and discriminatory conformity assessment procedures can become effective
protectionist tools Costs for exporters usually include loss of economies of
scale which is the case that if a firm must adjust its production facilities to
comply with diverse technical requirements in individual markets production
costs per unit are likely to increase This imposes handicap particularly on small
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 24 TBT Annex I 25 TBT Art II2
13 17
and medium enterprises Information costs which include the costs of
evaluating the technical impact of foreign regulations translating and
disseminating product information and training of experts is also a part of
exporterrsquos burdens Conformity assessment costs confirming the compliance
with technical regulations through testing certification or inspection by
laboratories or certification bodies are usually at the companys expense as
well26
The TBT Agreement applies when a country applies aforementioned
technical regulations standards or procedures for assessing conformity with
these standards in such a way as to impose an unnecessary restriction on
international trade It is subject to review every three years to reflect the trend
The TBT Agreement covers a broad range of products including consumer
product such as toys for children which also implies that the largest number of
technical regulations and standards are adopted to aim at protecting human
safety or health27 In recent years the number of technical regulations and
standards adopted by countries has grown significantly Increased regulatory
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 26 Technical information on TBT Trade topics WTO official website Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm 27 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 2
13 18
policy can be seen as the result of higher standards of living worldwide which
have boosted consumers demand for safe and high-quality products28
The impact of the TBT on international trade is still being researched and
discussed which makes the issue ambiguous A study by Fontagneacute Mimouni
and Pasteels states that an insignificant or even positive impact of the TBT on
international trade of manufactured consumer products was observed29 On the
other hand researches on the WTO official website specifies that although it is
difficult to give a precise estimate of the impact on international trade of the
need to comply with different foreign technical regulations and standards it
certainly involves significant costs for producers and exporters that could be
huge burden to trade In general these costs arise from the translation of foreign
regulations hiring of technical experts to explain foreign regulations and
adjustment of production facilities to comply with the requirements In addition
there is the need to prove that the exported product meets the foreign
regulations The high costs involved may discourage manufacturers from trying
to sell abroad In the absence of international disciplines a risk exists that
technical regulations and standards could be adopted and applied solely to
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 28 Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html 29 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal
13 19
protect domestic industries30
33 TBT ARTICLE II
Article II of the TBT Agreement is the major part in terms of its
succession of GATT Article XX Especially Article II1 states
ldquoMembers shall ensure that in respect of technical regulations products imported from the territory of any Member shall be accorded treatment no less favourable than
that accorded to like products of national origin and to like products originating in any other countryrdquo
which stipulates that member states of the WTO must offer indiscriminative
treatment and environment to their trading partners within the WTO system
and between domestic goods and imported goods Moreover Article II2
presents
ldquoMembers shall ensure that technical regulations are not prepared adopted or applied with a view to or with the effect of creating unnecessary obstacles to
international trade For this purpose technical regulations shall not be more trade-restrictive than necessary to fulfil a legitimate objective taking account of the risks
non-fulfilment would create Such legitimate objectives are inter alia national security requirements the prevention of deceptive practices protection of human
health or safety animal or plant life or health or the environment In assessing such risks relevant elements of consideration are inter alia available scientific and
technical information related processing technology or intended end-uses of productsrdquo
Preceding article is composed of general obligation and specific obligation the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 30 Technical information on TBT Trade topics WTO official website Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm
13 20
part that states ldquoMembers shall ensure that technical regulations are not
prepared adopted or applied with a view to or with the effect of creating
unnecessary obstacles to international traderdquo is general obligation while the rest
represents specific obligation One can witness that such paragraph prohibits
trade-restrictive characteristic to fulfill a legitimate objective being consistent
with the purpose of the WTO Particularly following case study will be
analyzed based on these articles
4 OTHER RELATED TECHNICAL STANDARDS
41 Lead regulation
Lead in paint can be divided into soluble lead and insoluble lead soluble
lead is the lead likely to be available for absorption if a child mouths or
swallows31 Any exposure to both kinds of lead is potentially harmful for a
child as there is no known ldquosaferdquo level In May 2012 the US Centers for
Disease Control (CDC) announced it would change its policy on Childhood
Lead Poisoning to eliminate the terminology ldquolevel of concernrdquo that was
previously defined as a blood lead level of 10 ugdl and which had been widely
adopted by other health agencies This change acknowledges that all exposures
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 31 Brief Guide to Analytical Methods for Measuring Lead in Paint Inter-Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf
13 21
to lead are potentially harmful to a child and therefore public health policy
should focus on preventing exposures before they cause harm The CDC will
now recommend follow up for the most highly exposed children with elevated
blood lead levels above a reference value representing the top 25 of all
children in the US That level is currently 5 microgdl but this will be updated
every four years based on current surveillance testing data This is the first
substantive change in the agencyrsquos guidance on blood lead levels since 1991
While developed countries have implemented standards to regulate the use of
lead in paint much of the paint currently sold for residential use in most
countries contains high levels of lead A recent study examining lead
concentrations in the paint of 10 developing countries demonstrates that 68
of the new paints tested exceed the US standard of 90 ppm (effective August
2009) Published studies conducted in India China and other counties have had
similar findings32
Moreover most countries do not have regulatory limitations on lead
content in paint or only have voluntary standards in place In countries with
regulations the permissible lead levels are often inconsistent with a range of
excluded applications Standards between countries vary greatly and some
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 32 Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground
13 22
regulations reference soluble lead and others total lead (percent by weight)33
The lead level regulation in paint of the US and China is not an exception when
referring to the following table although both countries have same figure in
terms of the ppm the standard is slightly different since China measures the
soluble paint only while the US includes the total paint both soluble and
insoluble paint
Table 1 Lead in Paint Regulations by Country34
Such fact implies that regarding the lead level regulation China is less strict
then the US with 90 ppm maximum while the US requires less than 90 ppm
when considering the added amount of insoluble lead as well In fact acute
exposure to lead by chewing on a lead toy for example or repetitive exposure 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 33 Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground13 34 ibid 13
13 23
to lead by handling toys that contain it can lead to severe neurological
behavioral problems and damage brain cells especially in children35
42 Chinarsquos technical standard system and commitment to the WTO and TBT Agreement There are four levels of technical standards in China national trade
local and enterprise standards Under the Regulations for the Implementation of
the Standardization Law in formulating national standards the competent
standardization administration department under the State Council is
responsible for making plans organizing drafting examining and approving
numbering and issuing national standards If there are no national standards for
technical requirements that need to be standardized for certain trades
throughout the country trade standards may be formulated Trade standards
become null and void automatically after the corresponding national standards
enter into effect In the absence of national standards or trade standards local
standards may be formulated on safety and sanitation requirements for
industrial goods that need to be unified in the provinces autonomous regions
and municipalities directly under the Central Government Local standards
become null and void automatically after the corresponding national standards
or trade standards enter into effect In the absence of national standards trade 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 35 ldquo550000 More Chinese Toys Recalled for Leadrdquo The New York Times September 27 2007
13 24
standards or local standards for certain products the enterprises producing such
products may formulate their own standards as the basis for organizing
production Where there are already national trade or local standards
enterprises are encouraged to formulate and apply enterprise standards that are
stricter than the corresponding standards36
Furthermore China continues to be an active member of the WTO
Committee on Technical Barriers to Trade According to the authorities in the
period 1 January 2009 to end-October 2011 China made a total of 350
notifications to the Committee on Technical Barriers to Trade (including
revisions addenda supplements and corrigenda) Chinas notifications cover a
wide variety of products and concerns with particular emphasis on human
health and safety China has used the TBT Committee to raise concerns about
measures or proposed measures in its export markets on products ranging from
toys to herbal medicines In China the WTO enquiry point for technical
barriers to trade is the International Inspection and Quarantine Standards and
Technical Regulations Research Center under the State General Administration
for Quality Supervision and Inspection and Quarantine (AQSIQ) Also the
WTO Notification and Enquiry Center of Ministry of Commerce Peoplersquos
Republic of China (MOFCOM) is responsible for Chinas notifications to the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 36 Trade Policy Review (2012) World Trade Organization
13 25
WTO TBT Committee It has been notifying proposed technical regulations and
conformity assessment procedures to the TBT Committee so that interested
parties in WTO members are able to comment on them as required by the TBT
Agreement37
China is a member of the International Organization for Standardization
(ISO) the International Electrotechnical Commission (IEC) and the
International Telecommunication Union (ITU) the World Health Organization
of the United Nations (WHO) and Codex Alimentarius Commission as well as
several regional standards organizations such as the Pacific Area Standards
Congress Meanwhile the Standardization Administration of China (SAC) was
established in April 2001 It is the competent department authorized by the
State Council to implement administrative functions and to exercise unified
administration over the standardization work throughout the country Its main
responsibilities include taking part in drafting and amending laws and
regulations on national standardization drafting and implementing policies
concerning national standardization representing China in ISO IEC and other
international or regional standardization organizations and so on38
According to Chinarsquos Accession Protocol written by the WTO China
also has made commitments such as complying with obligations under TBT
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 37 Trade Policy Review (2012) World Trade Organization 38 ibid13
13 26
Agreement including the adoption and application of standards technical
regulations and the conformity assessment procedures (such as testing or
certification) to both imported and domestic goods and these procedures done
in a transparent manner China consented to speed up its process of reviewing
existing technical regulations standards and conformity assessment procedures
to determine their continuing relevance and consistency with international
standards and to harmonize with them as well Periodical reports on the status
of this review process and the number of standards and technical regulations
that have been nullified are one of Chinarsquos tangible commitments39
43 Concern of the US on Chinarsquos technical standards
Despite aforementioned changes National Trade Estimate Report of the
United States Trade Representative (USTR) states some problems and
limitations of Chinarsquos technical standard implementation Especially it still has
concerns about significant conformity assessment and testing-related issues in
China US exporters still continue to report that Chinarsquos regulatory
requirements are not enforced as strictly or uniformly against domestic
producers as compared to foreign producers In addition in some cases Chinarsquos
regulations provide only that products will be inspected or tested upon entry
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 39 Accession Protocol of The Peoplersquos Republic of China World Trade Organization
13 27
into Chinarsquos customs territory without any indication as to whether or how the
regulations will be applied to domestic producers However in 2007 as in prior
years almost all of the notified measures have emanated from AQSIQ SAC or
China Certification Accreditation Association (CNCA) and have rarely
included measures from other agencies that appear to require notification such
as the Ministry of Health the Ministry of Information Industry (MII) and the
State Environmental Protection Administration (SEPA) Four years ago in part
to address this problem China had reportedly formed a new inter-agency
committee with representatives from approximately 20 ministries and agencies
and chaired by AQSIQ to achieve better coordination on TBT matters but
progress has been inconsistent in this area As a result some of Chinarsquos TBT
measures continue to enter into force without having first been notified to the
TBT Committee and without foreign companies having had the opportunity to
comment on them or even being given a transition period during which to make
necessary adjustments In other cases some written comments submitted by
US and other foreign interested parties seemed to be wholly disregarded
Sometimes there was insufficient time for China to consider about these
issues40
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 40 National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative13
13 28
III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS
11 Characteristics of toy industry
Baby product manufacturing industry worldwide caters to around four
million babies on a yearly basis generating retail revenue of nearly seven
billion dollars Demand in this industry has grown due to a rising number of
babies to be catered to partly because people are starting families later Product
innovation and development has allowed retailers and manufactures to widen
the market using new technologies and advanced marketing approaches The
market encompasses different segments which can be divided into toys
feeding accessories wipes disposable diapers body care products and
soothers41
Especially toy industry is one of the worldrsquos oldest creative industries
For centuries toys have helped children to have fun and to transform to creator
masters emulators nurturers friends collectors story lovers and experience
seekers42 Toy industry also produces products which meet lsquocritical needs as
defined by Nagurney et al (2001) which specifies that toy products along with
other products are necessary to sustain and prolong human life and well-being
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 41 Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby-Productshtml 42 Del Vecchio G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA
13 29
Moreover consumer products such as toys while not necessary to sustain
human life have certainly contributed to the quality of life and improved living
standards enjoyed by much of the population43
However creative business such as toys is extremely volatile and seasonal
in nature Volatility in the toy industry is caused by variable and unpredictable
demands very short and specific selling-windows and short product-life-cycles
Therefore investors and practitioners know very well that the toy industry is far
from tranquil44 Along with its volatile characteristics the toy industry also has
incurred relatively higher costs on obsolete inventory lost sales and markdown
as compared to other industries45 Therefore to survive these industries face a
very unique challenge that is to provide the right toys at the right quantity at the
right stores during the very short selling-windows and to frequently provide
creative and yet price-competitive toys46 Also within toy industry increasingly
educated parents with higher levels of disposable incomes and growing
awareness regarding safety and health issues accompanies strong demands on
international safety standards according to the recent international trends Such 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 43 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 44 Johnson ME (2001a) Learning from toys Lessons in managing supply chain risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 45 Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 46 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management
13 30
elements of toy industry ultimately lead and motivate toy companies to focus
not only on sales and marketing but also on product quality control and
technology innovation Toy industry has globalized with much sourcing of
components and ingredients from low-cost global suppliers increased
outsourcing of production to foreign production facilities and transportation
and distribution within global markets Recent safety problems can be also
traced back to changes in global supply chain systems47 Also the industry
must continue increasing marketing budgets and intensify its safety standard to
combat bad publicity which can put a dent in product sales such as the blow to
the formula market caused by reports of lead in the paint used to color toys
Such scares damage consumer confidence and company credibility
necessitating strong publicity campaigning as a remedy Government
involvement in manufacturing practices is also likely to increase meaning that
companies will have to comply with standards set in place to help protect
consumers48
In terms of the major market of the toy industry the US the EU and
Asia-Pacific combine to represent over 80 percent of the overall market
Among them developed countries such as the US and EU are responsible for 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 47 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 48 Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby-Productshtml
13 31
capital and technology-intensive sector including design and marketing while
developing countries like China are in charge of labor-intensive process such
as manufacturing This implies that when it comes to product recall such
distinction between design and manufacturing is important particularly in the
context of the toy industry because toy companies such as Mattel perform the
design of toys whereas unnamed overseas manufacturers do manufacturing
Therefore when a certain company recalls its products the rationale for recall
must be clarified whether it is due to design flaw such as sharp edges or small
detachable parts or some manufacturing defects including excess lead in
surface paint or any other harmful chemicals contained in the toy 49
12 Global supply chain with China involved
It is important that management practices be improved to handle the
complexity of global supply chains Companies offshoring their manufacturing
to China (and similar countries) cannot simply rely on intermediaries and
agents in Hong Kong or Singapore to coordinate production and ensure quality
Such an approach was good enough in the initial stages of offshoring but
clearly falls short a decade after offshoring became a common business practice
The offshoring companies need to develop capabilities and systems to engage
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 49 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 32
more directly and closely with China and similar overseas manufacturing
locations Toy companies need to develop robust systems for quality control
and testing of the toys manufactured at their suppliersrsquo factories Unless
companies learn to manage these complexities it is difficult to ensure product
quality and safety50
When taking a closer look into the toy-manufacturing sector in China
Chinarsquos domestic manufacturers are mostly small and medium-sized firms
which may have to make costly technology upgrades before exports Although
many foreign brands have entered the growing Chinese market and established
their own factories and distribution networks they could not improve the
working environment of Chinese local manufacturers rather continuous
scandals caused by their recalls involving made-in-China products resulted in
stiffer working environment safety concern and manufacturing standards To
be worse additional tests and certificates required of businesses drove up costs
while the frequent production line adjustments lowers efficiency of
manufacturing process According to the New York Times interview director
for toy making company explained their sufferings that When orders from
Germany were cancelled Lin had to adjust the program of machines that were
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 50 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 33
producing German orders to meet US requirements as the safety criteria
differed for both nations51
Not only external factors but also internal factors within China are
prevalent which contribute to the poor safety of Chinese imported toys Berman
and Swani assert that five factors among others mainly cause such tendency
cost pressures and quality fade multiple levels of outsourcing often involving
small local producers the existence of a large number of counterfeit goods
made in China Chinese cleverness at evading detection for safety-related
infractions and poor product safety surveillance by the Chinese and US
government These elements coalesce to create an environment where there is a
need to cut corners to meet suppliersrsquo price expectations where unsafe
alternatives are readily available and where the chance of detection of unsafe
goods is very low52
Just as mentioned in the previous section toy industry is facing the era of
global supply chain by much sourcing of components and ingredients from low-
cost global suppliers increased outsourcing of production to foreign production
facilities and transportation and distribution within global markets In this
context many toy recalls that occurred around 2007 and 2008 could be traced
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 51 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007 52 Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48
13 34
back to changes in global supply chain systems53 In the model of offshore
production manufacturers can prevent defects with careful production It is also
known that the toy companies can prevent most of these types of defects with
efficient quality control and inspection mechanisms54
2 MATTELrsquoS TOY RECALL
Abovementioned global supply chain and Chinarsquos involvement in the toy
industry as a major manufacturer has provoked numerous controversies among
Western customers including Mattelrsquos huge toy recalls These issues had even
more crucial impacts on Chinese local manufacturing sectors since they were
the biggest toy makers in international toy market and certainly toy is enjoyed
by much of the population worldwide just as other consumer products possess
enormous pool of consumers On top of that safety problem of the toy covered
with leaded paint as such also have led some young consumers to physical and
mental health problems or even death
Chinese toy recalls involved the Consumer Product Safety Commission
(CPSC) in the US In the historical perspective the earliest instance of toy
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 53 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 54 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13
13 35
recalls from the records of the CPSC was in 1974 when toy chests were recalled
following the death of a child Recalling toys and other products in large
numbers in an infrequent but not an unprecedented event Since 1974 over 680
toy products have been recalled Of these 550 recalls were made in the last 20
years Each year toys were recalled on an average of 28 occasions The number
of recalls remained roughly stable until 2006 but appears to have been on the
rise since then In 2007 CPSC had recalled 56 recalls which would be the
highest number of recalls in the history of the toy industry In other words
there has been a definite increase in the number of recalls in 2007 as Table 2
and Figure 1 display
13 36
Table 2 Toy Recalls (1988-2007)55
Figure 1 Toy Recalls Over Time (1988-2007)56
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 55 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13 56 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209
13 37
The number of recalls involving Chinese-made toys also appears to be on the
rise over the last few years Toy companies started moving the production of
toys in China in the early 1990s This trend has continued and accelerated in
recent years Recalls involving Chinese-made toys was hovering around 50 of
the total until 2002 so recalls did not increase for well over a decade after
manufacturing moved to China However since 2003 this figure had hovered
around 80 and reached 95 this year which is a dramatic rise57 In this
regard real cases regarding the US and EUrsquos recall against toys manufactured
in China will be the main focus hereafter incident outline the point at issue
comparison between the USrsquos response against the issue and that of EU and
legal analysis based on TBT Agreement under WTO system will be the
following contents
21 Event outline
The recall was because of the lead paint coverage which was processed
in Chinese factories Lead was banned in paint on toys and other childrenrsquos
products in the United States in the 1970s but the problem has arisen again as
more toys are imported from China Of roughly 39 lead-related recalls in a
certain year 38 were of Chinese-made goods according to the CPSC In fact
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 57 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45
13 38
about fifty percent of Mattelrsquos revenue comes from toys made in eleven
factories it owns and operates That is a high share for the toy industry But the
other half comes from toys that it outsources to up to fifty manufacturers in
China Those toys tend to be short-term products that feature characters from
movies and television shows rather than Barbie dolls or other Mattel brands58
In early July in 2007 one of the European retailers that sell Mattel toys
discovered the lead on some products On July 6 Mattel stopped operations at
the factory that produced the toys and initiated an investigation and then on
July 18 Mattel took a reporter for The New York Times on a tour of a factory
in Guanyao China and of Mattelrsquos toy safety lab in Shenzhen to show its
sophisticated testing and inspection facilities including equipment that could
detect lead paint on incoming products or supplies At that time Mattel
executives say it was unclear whether Mattel was facing a widespread lead
paint problem or if the European case was an anomaly When the companyrsquos
executives received conclusive data that persuaded them to recall the eighty-
three products the company contacted retailers who stocked the toys
Originally Mattel requires the factories it contracts with to use paint and other
materials provided by certified suppliers Mattel executives said they did not
know if the contract manufacturer substituted paint from a noncertified supplier
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 58 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 39
or if a certified supplier caused the problem59 Later it was found that even
though the company had developed a certification program and rigorous testing
rules to make sure that its Chinese contractors adhered to standards for the
allowable levels of lead in paint yet some subcontractors were careless while
others intentionally violated the rules by substituting paint from a noncertified
supplier who provided the lead paint60
The string of lead paint cases has drawn the most attention from toy
product related association and consumer watchdogs In light of the recalls
Nickelodeon - which owns the characters Dora the Explorer and Diego - has
decided to introduce a third-party monitor to check up on all of the companies
that make toys under its brands including Mattel61 Combined with the recent
scares in the United States of Chinese-made pet food and globally of Chinese-
made pharmaceuticals and toothpaste the string of toy recalls is inspiring new
demands for stepped-up enforcement of safety by United States regulators and
importers as well as by the government and industry in China This summer
the Toy Industry Association has been working with the federal Consumer
Product Safety Commission on new regulations to require more stringent safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 59 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007 60 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 61 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 40
checks The Toy Industry Association urges its members to routinely test
products it is importing to make sure they comply with federal safety standards
which prohibit for example surface paint that contains lead in toys or items
that could cause a choking hazard62 Meanwhile Mattel agreed to pay $23
million to the CPSC for violating a federal lead paint ban and marketing
importing and selling non-compliant toys in civil penalties The CPSC said the
fine against the No 1 toymaker and its Fisher-Price pre-school division was the
highest ever for the agencys regulated product violations and the third largest
in its history63
22 Aftermath of toy recall and its damage degree to the toy industry
Such an unprecedented toy recall of the US against China was also
proven through numbers and figures As Table 2 and Figure 2 display the
number of both Chinese toy recall and lead-contained toy recall tend to increase
as years pass by especially from the year 2000 To make these table and figure
Laplume and Bapuji complied a database of toy recalls based on the recall
notices posted on the website of the US CPSC They presented the data on toy
recalls in Table 2 with special attention given to those involving toys made in
China and those recalled for excessive lead Authors also presented the data
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 62 ldquoAs More Toys Are Recalled Trail Ends in Chinardquo The New York Times June 19 2007 63 Mattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 2009
13 41
pictorially in Figure 2 to allow a visual interpretation of trends and
developments64
Table 2 Number of Lead-Contained Toy Recall Announcements (1988-2008)65
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 64 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports13 65 Ibid
13 42
Figure 2 Number of Lead-Contained Toy Recall (1998-2008)66
Apparently the reason why Chinese factory used lead-contained paint was due
to cheaper price Multinational Corporation such as Mattel kept on requiring
low cost and price to their suppliers while suppliers including Chinese
manufacturers were facing serious difficulties regarding the fact that their
export prices were rising due to continuous appreciation of the Yuan and
escalating labor cost Consequently for Chinese factory owners who are often
under intense pressure to lower production costs tend to cut corners in making
products and regularly use cheap and illegal substitutes such as leaded paint to
their toys to survive as Mattelrsquos suppliers Namely Chinese local manufacturers
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 66 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports
13 43
got pressure not only from Western companiesrsquo appetite for cheaper toys but
also from the fierce local competition to satisfy such appetite Furthermore
numerous toy recalls from the US worsen the situation repeated scandals
involving Chinese products resulted in stringent environmental safety and
manufacturing standards Additional tests and certificates required of
businesses drove up costs even more67 Long supply chain involving multiple
contractors and subcontractors which are common in China were also
nominated as the major contributor Every link in the chain was susceptible to
fraud or contaminated goods Such uncertainty usually contributes to supply
chain breakdown since the larger the chain the more people get involved and
the greater the difficulty in controlling the quality of the product68
Aftermath of toy recall also included remarkable changes after the US
Congress passed the new federal childrenrsquos product laws in August 2008
setting higher standards for toy safety product line adjustments must be done
more frequently and comprehensively to satisfy requirements and standards of
Mattel and policies of US Congress Changes like these affect the factorys
working efficiency and increases costs For instance it takes about a weeks
time to make the machines adapt to new procedures and also involves huge
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 67 ldquoSmall World After All for Toy-making Hubrdquo China Daily December 23 2008 68 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007
13 44
expenditure on purchase of substitute materials when required69 The nightmare
had continued after regulators in Beijing revoked the export licenses of two toy
manufacturers one of the heads of those Chinese company that made toys for
Mattel for fifteen years and was behind the recall this month of about a million
Mattel toys committed suicide in a company warehouse in southern China The
death was the latest development in a year filled with prominent recalls and
product safety scandals involving goods made in China According to the
briefing of Chinese government one of the paint suppliers for Chinese
manufacturer had shipped the company a fake lead-free paint pigment that
could be used in producing paint70
23 Reaction and regulation of the US government and background policy
In the US responsibility for the safety of consumer products with the
exception of food pharmaceuticals and automobiles falls within the
jurisdiction of the US CPSC which regulates the sale and manufacture of more
than 15000 different consumer product The CPSC collects information about
product safety issues from sources such as hospitals doctors newspaper reports
industry reports consumer complaints investigations conducted by its staff and
reports from companies When a company becomes aware of hazards
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 69 ldquoTrouble in Chinarsquos Toy Industryrdquo China Daily December 22 2008 70 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007
13 45
associated with the products it sold it is required by law to inform the CPSC
immediately within 24 hours Based on the information it received the CPSC
works in coordination with the companies involved to recall the hazardous
products from the market The recall notices are publicly available on the
CPSCrsquos website The CPSCrsquos recall notices contain information about the
product being recalled the company recalling the product where the product
was recalled the hazard associated with the usage of the recalled product sale
details such as the number of units sold sales locations sale period and sale
price the procedure to return the product and the remedy offered by the
company71
Authority for the CPSC is provided in the 2008 Consumer Product Safety
Improvement Act (CPSIA) passed by the US Congress which gave makers and
sellers of childrens products such as toys clothing and books have until
February 10 2009 to comply with stricter standards for permissible lead
phthalate content limits and other mandatory safety requirements72 Following
considerable pushback from toymakers who said the deadline was unrealistic
and also applied to products that had already been shipped the CPSC agreed to
delay the deadline for the new testing and certification requirements by a year
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 71 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209 72 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384
13 46
to Feb 10 201073 Apparently this act is the result of a spike of 473 consumer
products recalled in 2007 in what is referred to as the ldquoYear of the Recallrdquo74 It
became effective Aug 14 2009 in the US and imposes tough standards for lead
and chemicals called phthalates in products intended for children age 12 and
under It requires that all childrenrsquos products comply with all applicable
childrenrsquos product safety rules are tested for compliance by a CPSC-accepted
laboratory have a written Childrenrsquos Product Certificate issued by the
manufacturer or importer that provides evidence of the productrsquos compliance
and have permanent tracking information affixed to the product and its
packaging75 In fact the law increased the budget of CPSC imposed new
testing and documentation requirements and set new acceptable levels of
several substances It imposed new requirements on manufacturers of toys and
other consumer products for children The Act also increased fines and
specified jail time for some violations The law became to have more wide-
sweeping nature comparing to a previous bill the Lead-Free Toys Act This
earlier bill was incorporated into this act which was apparently prompted by
various scandals over high lead content in toys in 2007
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 73 ldquoMattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 200913 74 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 75 The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws--StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act
13 47
The Act contained three main standards including exposure levels of lead
phthalate and mandatory testing Especially regarding the exposure level of
lead the legislation reduced the limit of lead allowed in surface coatings or
paint to 90 ppm from then-current limit of 600 ppm effective on 14 August
2009 The legislation reduces the amount of total lead content in childrens
product substrates to 600 ppm by 10 February 2009 300 ppm by 14 August
2009 and 100 ppm by 14 August 2011 On the other hand the legislation
required for mandatory testing that every manufacturer of a product subject to a
consumer product safety rule will provide a General Conformity Certificate to
certify based on unit testing or a reasonable testing program that the product
complies with all safety rules76 These certificates must accompany the product
through the distribution chain through the retailer They must be available to the
CPSC during any inspection The third party testing requirement for lead
content was originally set by the CPSIA at 600 ppm but dropped to 300 ppm in
August 2009 However these lead content testing requirements were stayed by
the CPSC in January 2009 until February 10 2010 In December 2009 this stay
of enforcement was further extended until February 10 2011 In both cases the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 76 Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf
13 48
CPSC cited a need to implement further rulemaking and to give manufacturers
more time to comply77
US regulators also announced plans to set up a Beijing office to help
ensure Chinese exports are safe for Americans following a slew of recalls
involving childrenrsquos toys Particularly the US CSPC sought to establish a
permanent presence overseas for the first time to better cooperate with Chinese
regulators and companies so the countryrsquos products are up to US standards It
also planned to have commission staff working in the embassy in Beijing to
work with manufacturers and Chinese regulators One major task of Beijing
office was to educate Chinese manufacturers about the new requirements under
the CPSIA Considering some mutual economic interests between the US and
China Chinese manufacturers are expected to comply with this law since the
large retailers in the US require them to meet such standard78
Amid growing concerns over the safety of Chinese products the US
launched negotiations towards a common safety standard for toys on November
17 in Brussels with the EU as well The talks were formally opened during a
trilateral high-level meeting between EU Consumer Affairs Commissioner
Meglena Kuneva the US Chairman of the Consumer Product Safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 77 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review 78 ldquoUS seeks China office to ensure export safetyrdquo China Daily July 31 2009
13 49
Commission Nancy Nord and the Chinese Vice-Minister of AQSIQ Wei
Chuanzhong The three sides have decided to bring their joint efforts to a new
level by aligning their standards Toys will be the first targets since around 75
percent of toys sold around the world are made in China Common standards
and policy consistence are very crucial for Chinese manufacturers to do their
business in a fair and transparent arena points out Liang Mei deputy chairman
of China Toy Association Another comment was added that the companys
strong focus on research and development would help it to overcome the new
technological barriers and avoid safety disputes79 A certain kind of special
team that is engaged in investigating and studying technology standards of
various nations and international trends and managing onersquos own safety
standards higher than the general or keep it ahead of the criteria of the exporting
marketplaces were also suggested as solution by industry experts80
3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT
31 Preliminary findings under GATT Agreement
A preliminary research about the legitimacy of USrsquos recall on Chinese
toys under GATT Agreement insists that by placing a temporary ban on
Chinese toy products the United States would violate Article III which is
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 79 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007 80 ldquoTrouble in Toy Industryrdquo China Daily December 22 2008
13 50
National Treatment Despite violating GATT Article III4 the author insists
that a Panel would likely find the temporary ban on Chinese toy products valid
under Article XX(b) based on following rationales most of all the temporary
ban on Chinese toys is within the policies designated to protect the human life
and health of American children Just as the Panel in lsquoThailand ndash Cigarettersquo
case has recognized the negative human health effects of smoking a Panel
would likely conclude that the use of lead in childrenrsquos toys creates a negative
health effect It would likely then find that the United States sufficiently sets
forth a prima facie case for an Article XX(b) exception81 Moreover the author
writes no alternative measure could adequately diminish the high risk of lead
contamination of Chinese toys and therefore hold the strict measure valid
Authorrsquos opinion that the temporary ban on Chinese toy does not arbitrarily or
unjustifiably discriminate against Chinese toy imports also leads to justification
of US toy recall The logic behind is that the ban targets Chinese toy imports
because previous US measures failed to curtail the significant volume of
contaminated Chinese toys entering the US markets Since there are no
ulterior ldquoprotectionist objectivesrdquo the measure is not a ldquodisguised restrictionrdquo
under Article XXrsquos chapeau Therefore the author argues that since the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8113 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213
13 51
temporary ban satisfies all the requirements of Article XX(b) a Panel would
likely rule that it does not violate GATT principles82
32 Legal analysis why USrsquos toy recall is legally controversial under TBT Agreement When based on TBT Agreement one of the articles related to the USrsquos
recall on Chinese toy imports include Article II1 which states ldquoimported
product shall be accorded treatment no less favourable than that accorded to
domestic like productsrdquo representing MFN principle and NT 83 The other one
is Article II2 that regulates member statesrsquo measures not to be trade-restrictive
by stipulating that ldquotechnical regulations shall not be more trade-restrictive than
necessary to fulfill a legitimate objective taking account of the risks non-
fulfilment would createrdquo84
First of all Article II1 of TBT Agreement is highly likely to be violated
because it would treat Chinese toy imports less favorably than US domestic
toys To put in more detail since the essential factor that needs to be considered
is ldquolikenessrdquo between exports and imports determining whether US toys and
Chinese toys are like products under the meaning of Article II1 must be the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8213 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 83 TBT Art II1 84 TBT Art II2
13 52
prior analysis to reach such likely conclusion Just as Uche wrote in the legal
analysis under GATT Agreement Chinese toy imports are like products with
respect to US toys under the definition promulgated by GATT Article III4
because the ban would affect the ldquointernal sale offering for sale purchase
transportation distribution or userdquo of the Chinese toys85 According to Uche
ldquoin determining whether imported and domestic products are like products not
only the properties nature and quality of the product but also the end use of the
product must be consideredrdquo86 In fact Chinese toys and American toys share
similar nature which is to entertain children and manufacturers do not affect
such nature whether they are Americans or Chinese Also since manufacturing
factories in China are managed and controlled by Mattel with its same
operation policy the quality of Chinese-made toys and American-made toys
within Mattelrsquos manufacturing chain seems to be quite identical as well On top
of that regardless of their manufacturers toys generally have the same end-
users children When compared to customers in other age groups they seem to
share relatively similar tastes and consumer habits
On the other hand USrsquos recall on its Chinese imports can be analyzed
consistent with Article II2 of TBT Agreement According to the Panel Report
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 85 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 8613 Ibid13
13 53
of lsquoUS ndash Tunarsquo case the analysis of Article II2 of the TBT Agreement may be
conducted in two steps first to determine whether a certain action is taken to
fulfill a legitimate objective which include ldquoprotection of human health or
safetyrdquo and second if that is the case to determine whether that measure is
less trade-restrictive than necessary to fulfill such objective taking account of
the risks non-fulfillment would create87 Based on such criteria USrsquos recall was
due to protect American children from the exposure to the lead paint which can
be interpreted as the ldquolegitimate objectiverdquo On top of that the measure done by
the US can be regarded as less trade-restrictive than necessary to fulfill such
objective with the consideration about risks non-fulfillment would create since
the measure was merely a temporary recall on Mattelrsquos defects rather than
unilateral and arbitrary import restriction against the entire Chinese imports to
the US Also such measure may be originated from the risk-assessment of the
case when the legitimate objective protection of human health or safety has
failed to be fulfilled which might trigger serious physical and mental problems
to American children Therefore it can be concluded that USrsquos toy recall is not
inconsistent with TBT Article II2 when considering aforementioned facts
However although Article II2 is satisfied the recall measure taken by the US
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8713 WTO Panel Report lsquoUS mdash Tunarsquo (WTDS381R)
13
13 54
is still questionable because Article II1 and II2 of TBT Agreement are
obligations of WTO member nations which implies that both articles must be
satisfied to acquire legitimacy unlike the preliminary analysis based on GATT
Agreement Thus when the case similar to this occasion is brought to the
international court under the WTO there would be high probability that the
respondentrsquos recall measure might trigger legal controversy under the TBT
Agreement
IV FURTHER DISCUSSION AND CONCLUSION
This paper overall has implemented the case study of which the US has
recalled on Chinese toy imports concerning the lead paint and has analyzed the
suitability and legitimacy of such measure in light of TBT Agreement Prior to
the case study some applicable international rules were introduced GATT
Article I III XX(b) and the chapeau of Article XX which are MFN Principle
NT and General Exceptions to GATT provision respectively formulated the
basis of TBT Agreement In terms of TBT Agreement Article II1 and II2
were the main provision those are applicable to this specific case
Following such applicable international agreements toy industry trend
and the event outline of USrsquos recall on Chinese toy imports were displayed
Along with its volatile and seasonal characteristics the toy industry usually
13 55
incurs relatively higher costs on obsolete inventory lost sales and markdown
Also it is important strategy to survive that providing creative yet price-
competitive toys at the right quantity at the right stores during the very short
selling-windows At this point toy recall case done by the US on Chinese
imports in 2007 was one of the empirical evidence that shows aforementioned
drawback that toy industry and China as manufacturer is suffering from
Particularly this case of Mattelrsquos toy recall against Chinese toy products had
noteworthy significance as the occasion of which a certain multinational
corporationrsquos manufacture outsourcing got expanded to the scale of national
trade dispute concerning consumer product safety issue
Applying abovementioned articles from the TBT Agreement as an
analysis framework some legal controversies were presented regarding the US
toy recall case in the following section As the preliminary finding proved
based on GATT Agreement the recall measure itself violates MFN principle
and NT Nonetheless unlike GATT Agreement which contains exception
clause that justifies such violation TBT does not include any kind of
justification mechanism Therefore although the recall measure done by the US
satisfies Article II2 violation of Article II1 of TBT may cause legal
controversy when the similar case is brought to WTO
On the basis of such occasion and its legal issues several important
13 56
implications in the practical aspect can be drawn for the further discussion It
seems that although China is already well aware of the necessity to adopt and
apply international standards and to make their domestic ones harmonizing with
international norms through remarkable efforts as shown in some international
trade reports China is rather suffering from the disjunction between
continuously improving international standards and Chinarsquos lack of strict and
uniform enforcement of standards This may imply that efforts to make
international agreement and its application consistent must be done by both
international organization and local governments for effective connection
between the public and private sector Particularly the WTO should not stop at
establishing provisions but focus more on implementation with consideration
on each member nationrsquos industry environment and condition especially
regarding those of developing countries Consequently not only technical
standards and certificate management but also education and training program
for the industry fields ought to be provided in the scale of international
organizations
The Chinese government and industry groups also need to address this by
ensuring that Chinese exporters adhere to the standards of the importing
country Companies must invest time and effort in developing not only
standards and principles of safety for their suppliers but must also invest in
13 57
education and training to build the skills and abilities within the supplier
network to assure product safety88 At the same time the governments of
importing countries need to encourage Chinese authorities to develop global
standards on consumables then legislate and monitor them The difference in
standards across the world is clearly an issue These differences need to be
addressed with high priority so that consumers can benefit from globalization of
manufacturing and consumption The issue of global standards is contentious
because different countries have different trajectories of development The
standards of developing countries may not be acceptable to a developed country
On the other hand developing countries will some- times argue that they cannot
adopt the standards of the developed world because of the high costs associated
with these standards Nevertheless exports from developing countries should
adhere to the standards of the export markets Accordingly all those involved
in the global supply chain such as suppliers manufacturers and marketers need
to develop systems to ensure the standards are applied89
This issue with toy recalls takes on another dimension of concern in more
local level which is the cost issue caused by the vicious cycle in global supply
chain of toy industry Despite the awareness of Chinese manufacturers 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8813 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-72013 89 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 58
regarding international technical standards it may be hard for them to ignore
cheaper leaded-paint when squeezed between harsh demands on lower cost
from the US importers and domestic problems such as increasing labor cost and
RMB appreciation At this point the vicious cycle can be formed in toy
industryrsquos global supply chain in spite of the information and knowledge about
the current international standards local manufacturers use cheaper leaded paint
for lower cost Detecting excessive lead level from the paint demands on
technical standard becomes harsher within importing countries As a result
such higher standards require more cost for locals to be satisfied which
ultimately completes the vicious cycle Consequently it seems that further
discussion and researches about constructive measures including policy
changes may be essential and important to resolve such crisis more
fundamentally
13 59
REFERENCES
Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 Del V G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45 Jiacheng Z and Lu Hongjie (2013) Analyzing China Harmonization of Technical Barriers to Trade in the EU and US Markets The Twelfth Wuhan International Conference on E-Business ndash Emerging Operations amp Services Management Track Johnson M E (2001a) Learning from toys Lessons in managing supply chain
13 60
risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 Keith13 E13 M13 John13 S13 W13 and13 Tsunehiro13 O13 (2000)13 Quantifying13 the13 Impact13 of13 13 13 13 13 13 13 Technical13 Barriers13 to13 Trade13 A13 Framework13 for13 Analysis13 Policy13 Research13 13 13 13 13 13 13 Working13 Paper13 Development13 Research13 Group13 The13 World13 Bank Lee M A Flynn B B and Frohlich M T (2008) All supply chains donrsquot flow through understanding supply chain issues in product recalls Management and Organization Review 4 167ndash182 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal Marucheck A S (1987) On product liability and quality control IIE Transactions 19 355ndash360 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review Paul W B and Hari B (2008) Toy Recalls and China Emotion vs Evidence Management and Organization Review 42 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Reports and Reviews (Online documents included) Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby- Productshtml
13 61
Brief Guide to Analytical Methods for Measuring Lead in Paint Inter- Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground Report on Technical Barriers to Trade (2013) United States Trade Representative Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf The Impact of the TBT and SPS Agreements on Food Labeling and Safety Regulations httpcspinetorgreportscodexwtospsbthtm The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws-- StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml
13 62
GATTWTO Documents The Technical Barriers to Trade Agreement The General Agreement on Tariffs and Trade 1994 WTO Accession Protocol of The Peoplersquos Republic of China WTO Concerns on Indiarsquos Import Restriction on Chinese Toys WTO Technical information on TBT Trade topics Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm WTO Trade Policy Review (2012) WTO ldquoWhat is the WTOrdquo Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm WTO European Communities ndash Measures Affecting Asbestos and Asbestos- Containing Products WTDS135R
13 63
국문 초록
세계경제에 있어서 각 국가 경제의 연계성이 심화됨에 따라 많은
제조업들의 생산 라인과 공급 사슬 역시 세계화 되면서 주로 디자인이나
브랜드 관리를 담당하는 선진국과 생산과 제조를 담당하는 개발도상국
간의 기술 표준 차이에서 오는 문제점들이 발견되고 있다
세계무역기구(WTO) 체제하에서 무역에 관련된 기술표준들은 무역상
기술장벽 조항(TBT)에 따라 관리되어지나 WTO의 회원국들의 논의 하에
알맞은 조항을 명시하는 것과 조항의 효용성 또는 실제 각국의
기술표준들과 조항의 합치성은 별개의 문제인 것이 사실이다
본 논문은 미국 Mattel 사의 중국산 장난감 회수조치가 WTO
체제하에서 어떠한 법적 의미를 지니는지 살펴보았다 사건 당시 실제로
중국이 미국을 상대로 WTO에 제소하지는 않았지만 오늘날 대두되는
TBT의 중요성과 점점 더 심화되어가는 제조산업의 세계화 현상을
보았을 때 향후 비슷한 사건들이 발생할 가능성이 높기 때문에 이러한
분석은 유의미할 수 있으며 추후 시사하는 바 역시 클 것으로 예상된다
따라서 본 연구에서는 미국의 중국산 장난감 회수조치의 통상법적
사례분석을 통해 TBT가 기술표준문제에서 지니는 법적 의미를
분석하였다
키워드 세계무역기구 무역상 기술장벽협정 기술표준 Mattel사
장난감 회수조치 중국산 장난감
학번 2012-22086
ltstartpagegt10I INTRODUCTION 1II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 4 1 GATT ARTICLE I amp III 4 2 GATT ARTICLE XX(B) amp CHAPEAU OF ARTICLE XX 8 3 TBT UNDER THE WTO SYSTEM amp TBT ARTICLE II 10 4 OTHER RELATED TECHNICAL STANDARDS 20III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 28 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS 28 11 Characteristics of toy industry 28 12 Global supply chain with China involved 31 2 MATTELiexclmacrS TOY RECALL 34 21 Event outline 37 22 Aftermath of toy recall and its damage degree to the toy industry 40 23 Reaction and regulation of the US government and background policy 44 3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT 49 31 Preliminary findings under GATT Agreement 49 32 Legal analysis why USiexclmacrs toy recall is legally controversial under TBT Agreement 51IV FURTHER DISCUSSION AND CONCLUSION 54REFERENCES 59plusmnsup1sup1reg AtildeEcircmiddotIuml 63ltbodygt
13 2
exposed to as they move along the global supply chain continuum from design
and sourcing to manufacture transportation distribution and final sale to the
consumer Supply networks are long and complex Many entities including
outsourcers and subcontractors located in emerging economies such as China
handle the product as it moves across geographical and national borders
thereby creating many physical and temporal threats that pose a risk to product
safety and security 2 Therefore the impact of standards and technical
regulations on trade is at the forefront of global policy discussions This is
particularly true in relation to challenges confronting developing nations as they
seek to increase production for export markets In regard to voluntary standards
developing nations face constraints in absorbing best-practice information on
standards and mobilizing resources necessary to adopt appropriate process and
production methods3
Independent of the reaction and measure that the US took in the actual
case which was only confined to Mattelrsquos recall on toys manufactured in
Chinese factory similar cases involving import restriction due to health issue
being developed into a legal dispute case within the WTO seems highly
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 2 Lee M A Flynn B B and Frohlich MT (2008) All supply chains donrsquot flow through understanding supply chain issues in product recalls Management and Organization Review 4 167ndash182 3 Keith E M John S W and Tsunehiro O (2000) Quantifying the Impact of Technical Barriers to Trade A Framework for Analysis Policy Research Working Paper Development Research Group The World Bank13 13
13 3
possible when one considers the tendency that many industries are expanding
their supply chain globally In such cases underlying legal agreements might be
TBT Agreement or GATT Agreement In fact there is a preliminary research
about this toy recall case which is analyzed in legal aspect on the basis of
GATT Agreement particularly Article XX(b) and the chapeau of Article XX
According to its findings USrsquos recall on Chinese toy imports can be justified
under aforementioned GATT Agreement provisions Yet pre research about the
legal analysis based on TBT Agreement hardly exists Also it is hard to find
preliminary researches done about the other extent researches on toy recalls and
consumer safety issues
The main objective of this paper is to analyze the suitability and
legitimacy of USrsquos toy recall in light of TBT Agreement In addition the status
of China as manufacturer in the global supply chain of toy industry will be
discussed further The paper is structured as follows Section II introduces some
applicable international rules and legal agreements for toy safety regulation
including TBT Agreement Article II1 and II2 those are originated from GATT
Article I III XX(b) and the chapeau of Article XX Subsequently the event
outline overall about the toy recall case will be reviewed in section III including
the industry analysis and the focus on Chinarsquos involvement in global supply
chain Then the legal analysis of the case outcome based on TBT Agreement
13 4
will be followed subsequently Section IV combines the analysis results from
the previous section and proposes several implications on the application of
TBT Agreement and issues about the vicious cycle created within the global
supply chain of toy industry
II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 1 GATT ARTICLE I amp III
11 History of GATT
After the World War II has ended in 1945 the international society and
its members recognized the necessity to reconstruct and revitalize broken
worldrsquos economy The outcome of such recognition and efforts came out two
years later twenty-three countries signed General Agreement on Tariffs and
Trade (GATT) which was a multilateral agreement regulating international
trade Actually It was negotiated during the United Nations Conference on
Trade and Employment and was the outcome of the failure of negotiating
governments to create the International Trade Organization (ITO)
Based on its preamble the objective of GATT was to reduce trade
barriers substantially between countries through the reduction of tariffs the
reduction of subsidies the elimination of import quotas and discriminatory
13 5
trade policies and preferences on a reciprocal and mutually advantageous basis
To achieve such a liberalized trading regime contracting parties to GATT
underwent eight extensive rounds of negotiations including Kennedy Round
Tokyo Round Uruguay Round Doha Round and etc where countries would
agree to specific reductions to the barriers to trade between nations Most of all
the Uruguay Round has noteworthy significance in among the history of GATT
it was not only the first set of multilateral trade negotiations in which
developing countries had played an active role but also the most substantial
trade liberalization agreement in agricultural products in the history of trade
negotiations4 Finally the contracting parties to the GATT decided to establish
the World Trade Organization (WTO) at this very round which concluded in
19945
12 GATT Article I
Article I of GATT specifies Most Favored Nation (MFN) Principle As
the paragraph 1 of this article states
ldquohellip any advantage favour privilege or immunity granted by any contracting party to any product originating in or destined for any other country shall be accorded
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 4 The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 5 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915
13 6
immediately and unconditionally to the like product originating in or destined for the territories of all other contracting partiesrdquo6
the MFN Principle extend the same privileges benefits or advantages to all
WTO members as long as the occasion is involving ldquolike productsrdquo from each
member nation Here ldquolikenessrdquo of imported product and domestic product
could be determined based on six criteria physical characteristics and uses of
the merchandise interchangeability channels of distribution common
manufacturing facilities production processes and employees customer and
producersrsquo perceptions and price7 Namely it precludes discrimination among
imported ldquolike productsrdquo requiring member-states to treat imported products of
a given nation no less favorably than similar products from other member-
states8 Such concept of ldquolike productsrdquo continuously appears throughout the
agreement including Article III which will be explained in the following
paragraph
13 GATT Article III
Article III of GATT stipulates National Treatment principle This
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 6 GATT Art I 7 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml13 8 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915
13 7
principle minimizes incidents of unfair trade discrimination by requiring
member-states to refrain from treating foreign products less favorably than
domestic products The purpose of the National Treatment principle is to
prohibit hidden protectionism and circumvent measures that create trade
barriers Therefore under such principle contracting parties must treat
imported and domestic products equally Especially as Article III2 states in the
text
ldquoThe products of the territory of any contracting party imported into the territory of any other contracting party shall not be subject directly or indirectly to internal taxes or other internal charges of any kind in excess of those applied directly or indirectly
to like domestic productsrdquo9
the National Treatment principle prohibits contracting parties from imposing
internal taxes or charges either directly or indirectly on imported products in
order to afford protection to domestic products Contracting parties substantiate
an Article III2 violation by failing to tax two directly competitive or
substitutable products similarly Finally Article III4 requires that contracting
parties may not provide less favorable treatment to imported products than to
domestic products through following sentences
ldquoThe products of the territory of any contracting party imported into the territory of any other contracting party shall be accorded treatment no less favourable than that
accorded to like products of national origin in respect of all laws regulations and
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 9 GATT Art III2
13 8
requirement affecting their internal sale offering for sale purchase transportation distribution or userdquo10
In other words Article III2 and III4 violations occur when a member-state
applies a tax or creates a measure that treats like imported products less
favorably than like domestic products
2 GATT ARTICLE XX(b) amp CHAPEAU OF ARTICLE XX
Article XX is the General Exception clause to GATT provision This
exceptional clause allows member-states of the WTO to use otherwise illegal
trade measures by invoking an enumerated exception for valid public policy
purposes A member-state can only invoke an Article XX exception after a
WTO Panel concludes that the measure or some part thereof violates a GATT
provision Thereafter the WTO Panel must determine whether the measure falls
within one of the Article XX exceptions Throughout the proceedings the
member- state invoking the Article XX exception carries the burden of proof11
21 GATT Article XX(b)
Among ten cases of exceptions Article XX(b) allow a member nations to
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 10 GATT Art III413 11 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915
13 9
adopt of enforce measures ldquonecessary to protect human animal or plant life or
healthrdquo12 through the use of measures those are inconsistent with GATT In this
phrase ldquonecessaryrdquo can be regarded as the main keyword when the panel
implements the analysis of a certain case under Article XX(b) the Panel must
determine that a trade measure is ldquonecessaryrdquo to achieve the objectives of that
member nationrsquos public health policy The necessity of such intrusive health
policy can be applied exclusively when the selected measure is the one and only
available measure and there are no less trade restrictive alternatives that would
be consistent with GATT in the occasion
22 Chapeau of GATT Article XX
Not only Article XX(b) but also the chapeau of GATT provides the
criteria that exceptional case must satisfy The chapeau presents as follows
ldquoSubject to the requirement that such measures are not applied in a manner which would constitute a means of arbitrary or unjustifiable discrimination between
countries where the same conditions prevail or a disguised restriction on international trade nothing in this Agreement shall be construed to prevent the adoption or
enforcement by any contracting party of measureshelliprdquo13
The purpose of this chapeau is to prevent discrimination and guard against
protectionist policies by prohibiting the application of arbitrarily or
unjustifiable discriminative measures between countries Therefore for a 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 12 GATT Art XX(b) 13 GATT Art XX
13 10
certain dispute case to be exceptional against GATT principles including MFN
and national treatment it must satisfy both Article XX(b) and the chapeau of
GATT These two preconditions ultimately become the basis of Technical
Barrier to Trade (TBT) Agreement under the WTO system
3 TBT UNDER WTO SYSTEM amp TBT ARTICLE II
31 Creation of the WTO
The international community created the WTO as a response to the
growing problems facing GATT as the world economy became more globalized
On January 1 1995 the international community established the WTO in order
to reduce trade barriers through multilateral negotiations With its creation the
WTO subsumed GATT and formed the first international trade organization In
this context the original GATT text (GATT 1947) is still in effect under the
WTO framework subject to the modifications of GATT 199414
Whilst GATT was a set of rules agreed upon by nations the WTO is an
institutional body The WTO expanded its scope from traded goods to include
trade within the service sector and intellectual property rights Although it was
designed to serve multilateral agreements during several rounds of GATT
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 14 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 91513
13 11
negotiations multilateral agreements created selective trading and caused
fragmentation among members WTO arrangements are generally a multilateral
agreement settlement mechanism of GATT15 As the purpose of the WTO is to
facilitate trade among nations through trade agreements as early as 1997 these
agreements governed over ninety percent of all international trade16
In terms of its organization mechanism the WTO consists of various
committees and councils that address novel trade issues and create stronger
international agreements Any WTO member may participate in any committee
or council However WTO members may not participate in the appellate body
dispute settlement panels or multilateral committees The WTO also provides
members with many benefits that facilitate the flow of international trade In
addition to providing an international trade framework the WTO provides its
members with a dispute resolution Panel to resolve disputes among member
states If a dispute arises among contracting parties they must first enter into
consultation After sixty days if the parties cannot agree then they may submit
their dispute to a WTO Panel for study Thereafter the Dispute Settlement Body
appoints a three- to five-member Panel of independent trade experts to review
the dispute The Panel evaluates the facts reviews GATT principles and 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 15 ldquoWhat is the WTOrdquo WTO official website Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm 16 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915
13 12
submits a report with its decision The decision binds the parties unless within
sixty days the Dispute Settlement Body unanimously decides to reject the
report or either party appeals the decision17
The WTO has a number of fundamental principles that every WTO
member must follow These principles include transparency MFN National
Treatment and reciprocity subsuming basic principles of GATT as well
Transparency requires that member-states publish their trade policies and
regulations and apply them equitably Reciprocity requires that parties in trade
agreements meet their respective trade obligations MFN principle and national
treatment are identical with those under GATT18
32 TBT under the WTO system
The provisions of the GATT 1947 contained only a general reference to
technical regulations and standards in Articles III XI and XX a GATT
working group set up to evaluate the impact of non-tariff barriers in
international trade concluded that technical barriers were the largest category
of non-tariff measures faced by exporters After years of negotiations at the end
of the Tokyo Round in 1979 thirty-two GATT Contracting Parties signed the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 17 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 18 Ibid
13 13
plurilateral Agreement on TBT The Standards Code as the Agreement was
called laid down the rules for preparation adoption and application of technical
regulations standards and conformity assessment procedures The new WTO
Agreement on Technical Barriers to Trade or TBT Agreement has
strengthened and clarified the provisions of the Tokyo Round Standards Code
The TBT Agreement negotiated during the Uruguay Round is an integral part
of the WTO Agreement19
Aforementioned GATT Article XX(b) and the chapeau of Article XX
may now explain the advent of the TBT Agreement under the WTO system
Just as GATT becomes an entity as the WTO and the WTO Agreement
succeeds the contents of GATT the TBT Agreement got developed based on
GATT Article XX(b) and the chapeau of Article XX as well Such
characteristics of TBT is based on the following evidence
ldquohellip Desiring to further the objectives of GATT 1994 hellip Desiring to ensure that technical regulations and standards including packaging marking and labeling
requirements and procedures for assessment of conformity with technical regulations and standards do not create unnecessary obstacles to international trade hellip
Recognizing that no country should be prevented from taking measures necessary to ensure the quality of its exports or for the protection of human animal or plant like or health of the environment or for the prevention of deceptive practices at the levels it
considers appropriate subject to the requirement that they are not applied in a manner which would constitute a means of arbitrary or unjustifiable discrimination between
countries where the same conditions prevail or a disguised restriction on international
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 19 Technical information on TBT Trade topics WTO official website Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm
13 14
trade and are otherwise in accordance with the provisions of this Agreement helliprdquo20
One of the WTO Panel Report which is about the lsquoEC - Asbestosrsquo case also
mentions about intertwined mechanism between TBT and GATT Article XX(b)
ldquoWe also note that the criteria on the preparation adoption or application of
technical regulations in Article 22 of the TBT Agreement are very similar to
those in Article XX of the GATT 1994 The preamble to the TBT Agreement in
fact repeats some of the wording of Article XX of the GATT In the Panelrsquos
view the TBT Agreement is a development of the GATTrdquo21
To give more detail about the relationship between the TBT Agreement
and GATT Agreement although the TBT Agreement according to its Preamble
in intended to ldquofurther the objectives of GATT 1994rdquo it does not contain any
explicit links to Article XX(b) or any equivalent exception clause Nevertheless
similar wording is found in Article II2 of TBT Unlike Article XX this
provision also mentions ldquohuman safetyrdquo and does not stipulate a closed list of
policies (ldquointer aliardquo) Therefore a wider variety of reasons (even moral ethic
and socio-economic considerations market transparency or consumer
preferences) could be ldquo legitimate objectivesrdquo22 Furthermore as in Article
XX(b) the term ldquonecessaryrdquo is contained in Article II2 of TBT as well 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 20 TBT The Preamble 21 WTO Panel Report lsquoEC mdash Asbestosrsquo (WTDS135R) para 855 22 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers
13 15
However this seems to contain an element of tautology the phrase ldquonot be
more trade-restrictiverdquo is reminiscent of the interpretation of ldquonecessaryrdquo in
Article XX(b) Yet the different balance of obligations in Article II2 TBT and
in Article XX suggests that ldquonecessaryrdquo need not have exactly the same
meaning in both provisions In lsquoEC ndash Asbestosrsquo case the Appellate Body stated
that ldquothe TBT Agreement imposes obligations on Members that seem to be
different from and additional to the obligations imposed on Members under
the GATT 1994rdquo Unlike Article XX where the burden rests on the defending
party to present a prima facie case that the measure is justified under Article
II2 TBT it is for the complaining party to make a prima facie case that the
measure creates an unnecessary barrier to trade23
There are three main concepts throughout the entire Agreement technical
regulations standards and conformity assessment procedures Technical
regulations and standards set out specific characteristics of a product such as its
size shape design functions and performance or the way it is labeled or
packaged before it is put on sale In certain cases the way a product is produced
can affect these characteristics and it may then prove more appropriate to draft
technical regulations and standards in terms of a products process and
production methods rather than its characteristics per se The TBT Agreement
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 23 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers13
13 16
makes allowance for both approaches in the way it defines technical regulations
and standards24 One another feature of these standards and regulations is that
they should not be imposed in a protectionistrsquos way In fact the TBT
Agreement accords to Members a high degree of flexibility in the preparation to
take into account the existence of legitimate divergences of taste income
geography and other factors between countries adoption and application of
their national technical regulations according to the abovementioned Preamble
However Members regulatory flexibility is limited by the requirement that
technical regulations ldquoare not prepared adopted or applied with a view to or
with the effect of creating unnecessary obstacles to traderdquo25 according to the
Article II2 Lastly conformity assessment procedures are technical procedures
mdash such as testing verification inspection and certification mdash which confirm
that products fulfill the requirements laid down in regulations and standards
Generally exporters bear the cost if any of these procedures Non-transparent
and discriminatory conformity assessment procedures can become effective
protectionist tools Costs for exporters usually include loss of economies of
scale which is the case that if a firm must adjust its production facilities to
comply with diverse technical requirements in individual markets production
costs per unit are likely to increase This imposes handicap particularly on small
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 24 TBT Annex I 25 TBT Art II2
13 17
and medium enterprises Information costs which include the costs of
evaluating the technical impact of foreign regulations translating and
disseminating product information and training of experts is also a part of
exporterrsquos burdens Conformity assessment costs confirming the compliance
with technical regulations through testing certification or inspection by
laboratories or certification bodies are usually at the companys expense as
well26
The TBT Agreement applies when a country applies aforementioned
technical regulations standards or procedures for assessing conformity with
these standards in such a way as to impose an unnecessary restriction on
international trade It is subject to review every three years to reflect the trend
The TBT Agreement covers a broad range of products including consumer
product such as toys for children which also implies that the largest number of
technical regulations and standards are adopted to aim at protecting human
safety or health27 In recent years the number of technical regulations and
standards adopted by countries has grown significantly Increased regulatory
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 26 Technical information on TBT Trade topics WTO official website Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm 27 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 2
13 18
policy can be seen as the result of higher standards of living worldwide which
have boosted consumers demand for safe and high-quality products28
The impact of the TBT on international trade is still being researched and
discussed which makes the issue ambiguous A study by Fontagneacute Mimouni
and Pasteels states that an insignificant or even positive impact of the TBT on
international trade of manufactured consumer products was observed29 On the
other hand researches on the WTO official website specifies that although it is
difficult to give a precise estimate of the impact on international trade of the
need to comply with different foreign technical regulations and standards it
certainly involves significant costs for producers and exporters that could be
huge burden to trade In general these costs arise from the translation of foreign
regulations hiring of technical experts to explain foreign regulations and
adjustment of production facilities to comply with the requirements In addition
there is the need to prove that the exported product meets the foreign
regulations The high costs involved may discourage manufacturers from trying
to sell abroad In the absence of international disciplines a risk exists that
technical regulations and standards could be adopted and applied solely to
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 28 Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html 29 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal
13 19
protect domestic industries30
33 TBT ARTICLE II
Article II of the TBT Agreement is the major part in terms of its
succession of GATT Article XX Especially Article II1 states
ldquoMembers shall ensure that in respect of technical regulations products imported from the territory of any Member shall be accorded treatment no less favourable than
that accorded to like products of national origin and to like products originating in any other countryrdquo
which stipulates that member states of the WTO must offer indiscriminative
treatment and environment to their trading partners within the WTO system
and between domestic goods and imported goods Moreover Article II2
presents
ldquoMembers shall ensure that technical regulations are not prepared adopted or applied with a view to or with the effect of creating unnecessary obstacles to
international trade For this purpose technical regulations shall not be more trade-restrictive than necessary to fulfil a legitimate objective taking account of the risks
non-fulfilment would create Such legitimate objectives are inter alia national security requirements the prevention of deceptive practices protection of human
health or safety animal or plant life or health or the environment In assessing such risks relevant elements of consideration are inter alia available scientific and
technical information related processing technology or intended end-uses of productsrdquo
Preceding article is composed of general obligation and specific obligation the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 30 Technical information on TBT Trade topics WTO official website Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm
13 20
part that states ldquoMembers shall ensure that technical regulations are not
prepared adopted or applied with a view to or with the effect of creating
unnecessary obstacles to international traderdquo is general obligation while the rest
represents specific obligation One can witness that such paragraph prohibits
trade-restrictive characteristic to fulfill a legitimate objective being consistent
with the purpose of the WTO Particularly following case study will be
analyzed based on these articles
4 OTHER RELATED TECHNICAL STANDARDS
41 Lead regulation
Lead in paint can be divided into soluble lead and insoluble lead soluble
lead is the lead likely to be available for absorption if a child mouths or
swallows31 Any exposure to both kinds of lead is potentially harmful for a
child as there is no known ldquosaferdquo level In May 2012 the US Centers for
Disease Control (CDC) announced it would change its policy on Childhood
Lead Poisoning to eliminate the terminology ldquolevel of concernrdquo that was
previously defined as a blood lead level of 10 ugdl and which had been widely
adopted by other health agencies This change acknowledges that all exposures
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 31 Brief Guide to Analytical Methods for Measuring Lead in Paint Inter-Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf
13 21
to lead are potentially harmful to a child and therefore public health policy
should focus on preventing exposures before they cause harm The CDC will
now recommend follow up for the most highly exposed children with elevated
blood lead levels above a reference value representing the top 25 of all
children in the US That level is currently 5 microgdl but this will be updated
every four years based on current surveillance testing data This is the first
substantive change in the agencyrsquos guidance on blood lead levels since 1991
While developed countries have implemented standards to regulate the use of
lead in paint much of the paint currently sold for residential use in most
countries contains high levels of lead A recent study examining lead
concentrations in the paint of 10 developing countries demonstrates that 68
of the new paints tested exceed the US standard of 90 ppm (effective August
2009) Published studies conducted in India China and other counties have had
similar findings32
Moreover most countries do not have regulatory limitations on lead
content in paint or only have voluntary standards in place In countries with
regulations the permissible lead levels are often inconsistent with a range of
excluded applications Standards between countries vary greatly and some
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 32 Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground
13 22
regulations reference soluble lead and others total lead (percent by weight)33
The lead level regulation in paint of the US and China is not an exception when
referring to the following table although both countries have same figure in
terms of the ppm the standard is slightly different since China measures the
soluble paint only while the US includes the total paint both soluble and
insoluble paint
Table 1 Lead in Paint Regulations by Country34
Such fact implies that regarding the lead level regulation China is less strict
then the US with 90 ppm maximum while the US requires less than 90 ppm
when considering the added amount of insoluble lead as well In fact acute
exposure to lead by chewing on a lead toy for example or repetitive exposure 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 33 Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground13 34 ibid 13
13 23
to lead by handling toys that contain it can lead to severe neurological
behavioral problems and damage brain cells especially in children35
42 Chinarsquos technical standard system and commitment to the WTO and TBT Agreement There are four levels of technical standards in China national trade
local and enterprise standards Under the Regulations for the Implementation of
the Standardization Law in formulating national standards the competent
standardization administration department under the State Council is
responsible for making plans organizing drafting examining and approving
numbering and issuing national standards If there are no national standards for
technical requirements that need to be standardized for certain trades
throughout the country trade standards may be formulated Trade standards
become null and void automatically after the corresponding national standards
enter into effect In the absence of national standards or trade standards local
standards may be formulated on safety and sanitation requirements for
industrial goods that need to be unified in the provinces autonomous regions
and municipalities directly under the Central Government Local standards
become null and void automatically after the corresponding national standards
or trade standards enter into effect In the absence of national standards trade 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 35 ldquo550000 More Chinese Toys Recalled for Leadrdquo The New York Times September 27 2007
13 24
standards or local standards for certain products the enterprises producing such
products may formulate their own standards as the basis for organizing
production Where there are already national trade or local standards
enterprises are encouraged to formulate and apply enterprise standards that are
stricter than the corresponding standards36
Furthermore China continues to be an active member of the WTO
Committee on Technical Barriers to Trade According to the authorities in the
period 1 January 2009 to end-October 2011 China made a total of 350
notifications to the Committee on Technical Barriers to Trade (including
revisions addenda supplements and corrigenda) Chinas notifications cover a
wide variety of products and concerns with particular emphasis on human
health and safety China has used the TBT Committee to raise concerns about
measures or proposed measures in its export markets on products ranging from
toys to herbal medicines In China the WTO enquiry point for technical
barriers to trade is the International Inspection and Quarantine Standards and
Technical Regulations Research Center under the State General Administration
for Quality Supervision and Inspection and Quarantine (AQSIQ) Also the
WTO Notification and Enquiry Center of Ministry of Commerce Peoplersquos
Republic of China (MOFCOM) is responsible for Chinas notifications to the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 36 Trade Policy Review (2012) World Trade Organization
13 25
WTO TBT Committee It has been notifying proposed technical regulations and
conformity assessment procedures to the TBT Committee so that interested
parties in WTO members are able to comment on them as required by the TBT
Agreement37
China is a member of the International Organization for Standardization
(ISO) the International Electrotechnical Commission (IEC) and the
International Telecommunication Union (ITU) the World Health Organization
of the United Nations (WHO) and Codex Alimentarius Commission as well as
several regional standards organizations such as the Pacific Area Standards
Congress Meanwhile the Standardization Administration of China (SAC) was
established in April 2001 It is the competent department authorized by the
State Council to implement administrative functions and to exercise unified
administration over the standardization work throughout the country Its main
responsibilities include taking part in drafting and amending laws and
regulations on national standardization drafting and implementing policies
concerning national standardization representing China in ISO IEC and other
international or regional standardization organizations and so on38
According to Chinarsquos Accession Protocol written by the WTO China
also has made commitments such as complying with obligations under TBT
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 37 Trade Policy Review (2012) World Trade Organization 38 ibid13
13 26
Agreement including the adoption and application of standards technical
regulations and the conformity assessment procedures (such as testing or
certification) to both imported and domestic goods and these procedures done
in a transparent manner China consented to speed up its process of reviewing
existing technical regulations standards and conformity assessment procedures
to determine their continuing relevance and consistency with international
standards and to harmonize with them as well Periodical reports on the status
of this review process and the number of standards and technical regulations
that have been nullified are one of Chinarsquos tangible commitments39
43 Concern of the US on Chinarsquos technical standards
Despite aforementioned changes National Trade Estimate Report of the
United States Trade Representative (USTR) states some problems and
limitations of Chinarsquos technical standard implementation Especially it still has
concerns about significant conformity assessment and testing-related issues in
China US exporters still continue to report that Chinarsquos regulatory
requirements are not enforced as strictly or uniformly against domestic
producers as compared to foreign producers In addition in some cases Chinarsquos
regulations provide only that products will be inspected or tested upon entry
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 39 Accession Protocol of The Peoplersquos Republic of China World Trade Organization
13 27
into Chinarsquos customs territory without any indication as to whether or how the
regulations will be applied to domestic producers However in 2007 as in prior
years almost all of the notified measures have emanated from AQSIQ SAC or
China Certification Accreditation Association (CNCA) and have rarely
included measures from other agencies that appear to require notification such
as the Ministry of Health the Ministry of Information Industry (MII) and the
State Environmental Protection Administration (SEPA) Four years ago in part
to address this problem China had reportedly formed a new inter-agency
committee with representatives from approximately 20 ministries and agencies
and chaired by AQSIQ to achieve better coordination on TBT matters but
progress has been inconsistent in this area As a result some of Chinarsquos TBT
measures continue to enter into force without having first been notified to the
TBT Committee and without foreign companies having had the opportunity to
comment on them or even being given a transition period during which to make
necessary adjustments In other cases some written comments submitted by
US and other foreign interested parties seemed to be wholly disregarded
Sometimes there was insufficient time for China to consider about these
issues40
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 40 National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative13
13 28
III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS
11 Characteristics of toy industry
Baby product manufacturing industry worldwide caters to around four
million babies on a yearly basis generating retail revenue of nearly seven
billion dollars Demand in this industry has grown due to a rising number of
babies to be catered to partly because people are starting families later Product
innovation and development has allowed retailers and manufactures to widen
the market using new technologies and advanced marketing approaches The
market encompasses different segments which can be divided into toys
feeding accessories wipes disposable diapers body care products and
soothers41
Especially toy industry is one of the worldrsquos oldest creative industries
For centuries toys have helped children to have fun and to transform to creator
masters emulators nurturers friends collectors story lovers and experience
seekers42 Toy industry also produces products which meet lsquocritical needs as
defined by Nagurney et al (2001) which specifies that toy products along with
other products are necessary to sustain and prolong human life and well-being
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 41 Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby-Productshtml 42 Del Vecchio G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA
13 29
Moreover consumer products such as toys while not necessary to sustain
human life have certainly contributed to the quality of life and improved living
standards enjoyed by much of the population43
However creative business such as toys is extremely volatile and seasonal
in nature Volatility in the toy industry is caused by variable and unpredictable
demands very short and specific selling-windows and short product-life-cycles
Therefore investors and practitioners know very well that the toy industry is far
from tranquil44 Along with its volatile characteristics the toy industry also has
incurred relatively higher costs on obsolete inventory lost sales and markdown
as compared to other industries45 Therefore to survive these industries face a
very unique challenge that is to provide the right toys at the right quantity at the
right stores during the very short selling-windows and to frequently provide
creative and yet price-competitive toys46 Also within toy industry increasingly
educated parents with higher levels of disposable incomes and growing
awareness regarding safety and health issues accompanies strong demands on
international safety standards according to the recent international trends Such 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 43 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 44 Johnson ME (2001a) Learning from toys Lessons in managing supply chain risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 45 Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 46 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management
13 30
elements of toy industry ultimately lead and motivate toy companies to focus
not only on sales and marketing but also on product quality control and
technology innovation Toy industry has globalized with much sourcing of
components and ingredients from low-cost global suppliers increased
outsourcing of production to foreign production facilities and transportation
and distribution within global markets Recent safety problems can be also
traced back to changes in global supply chain systems47 Also the industry
must continue increasing marketing budgets and intensify its safety standard to
combat bad publicity which can put a dent in product sales such as the blow to
the formula market caused by reports of lead in the paint used to color toys
Such scares damage consumer confidence and company credibility
necessitating strong publicity campaigning as a remedy Government
involvement in manufacturing practices is also likely to increase meaning that
companies will have to comply with standards set in place to help protect
consumers48
In terms of the major market of the toy industry the US the EU and
Asia-Pacific combine to represent over 80 percent of the overall market
Among them developed countries such as the US and EU are responsible for 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 47 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 48 Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby-Productshtml
13 31
capital and technology-intensive sector including design and marketing while
developing countries like China are in charge of labor-intensive process such
as manufacturing This implies that when it comes to product recall such
distinction between design and manufacturing is important particularly in the
context of the toy industry because toy companies such as Mattel perform the
design of toys whereas unnamed overseas manufacturers do manufacturing
Therefore when a certain company recalls its products the rationale for recall
must be clarified whether it is due to design flaw such as sharp edges or small
detachable parts or some manufacturing defects including excess lead in
surface paint or any other harmful chemicals contained in the toy 49
12 Global supply chain with China involved
It is important that management practices be improved to handle the
complexity of global supply chains Companies offshoring their manufacturing
to China (and similar countries) cannot simply rely on intermediaries and
agents in Hong Kong or Singapore to coordinate production and ensure quality
Such an approach was good enough in the initial stages of offshoring but
clearly falls short a decade after offshoring became a common business practice
The offshoring companies need to develop capabilities and systems to engage
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 49 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 32
more directly and closely with China and similar overseas manufacturing
locations Toy companies need to develop robust systems for quality control
and testing of the toys manufactured at their suppliersrsquo factories Unless
companies learn to manage these complexities it is difficult to ensure product
quality and safety50
When taking a closer look into the toy-manufacturing sector in China
Chinarsquos domestic manufacturers are mostly small and medium-sized firms
which may have to make costly technology upgrades before exports Although
many foreign brands have entered the growing Chinese market and established
their own factories and distribution networks they could not improve the
working environment of Chinese local manufacturers rather continuous
scandals caused by their recalls involving made-in-China products resulted in
stiffer working environment safety concern and manufacturing standards To
be worse additional tests and certificates required of businesses drove up costs
while the frequent production line adjustments lowers efficiency of
manufacturing process According to the New York Times interview director
for toy making company explained their sufferings that When orders from
Germany were cancelled Lin had to adjust the program of machines that were
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 50 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 33
producing German orders to meet US requirements as the safety criteria
differed for both nations51
Not only external factors but also internal factors within China are
prevalent which contribute to the poor safety of Chinese imported toys Berman
and Swani assert that five factors among others mainly cause such tendency
cost pressures and quality fade multiple levels of outsourcing often involving
small local producers the existence of a large number of counterfeit goods
made in China Chinese cleverness at evading detection for safety-related
infractions and poor product safety surveillance by the Chinese and US
government These elements coalesce to create an environment where there is a
need to cut corners to meet suppliersrsquo price expectations where unsafe
alternatives are readily available and where the chance of detection of unsafe
goods is very low52
Just as mentioned in the previous section toy industry is facing the era of
global supply chain by much sourcing of components and ingredients from low-
cost global suppliers increased outsourcing of production to foreign production
facilities and transportation and distribution within global markets In this
context many toy recalls that occurred around 2007 and 2008 could be traced
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 51 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007 52 Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48
13 34
back to changes in global supply chain systems53 In the model of offshore
production manufacturers can prevent defects with careful production It is also
known that the toy companies can prevent most of these types of defects with
efficient quality control and inspection mechanisms54
2 MATTELrsquoS TOY RECALL
Abovementioned global supply chain and Chinarsquos involvement in the toy
industry as a major manufacturer has provoked numerous controversies among
Western customers including Mattelrsquos huge toy recalls These issues had even
more crucial impacts on Chinese local manufacturing sectors since they were
the biggest toy makers in international toy market and certainly toy is enjoyed
by much of the population worldwide just as other consumer products possess
enormous pool of consumers On top of that safety problem of the toy covered
with leaded paint as such also have led some young consumers to physical and
mental health problems or even death
Chinese toy recalls involved the Consumer Product Safety Commission
(CPSC) in the US In the historical perspective the earliest instance of toy
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 53 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 54 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13
13 35
recalls from the records of the CPSC was in 1974 when toy chests were recalled
following the death of a child Recalling toys and other products in large
numbers in an infrequent but not an unprecedented event Since 1974 over 680
toy products have been recalled Of these 550 recalls were made in the last 20
years Each year toys were recalled on an average of 28 occasions The number
of recalls remained roughly stable until 2006 but appears to have been on the
rise since then In 2007 CPSC had recalled 56 recalls which would be the
highest number of recalls in the history of the toy industry In other words
there has been a definite increase in the number of recalls in 2007 as Table 2
and Figure 1 display
13 36
Table 2 Toy Recalls (1988-2007)55
Figure 1 Toy Recalls Over Time (1988-2007)56
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 55 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13 56 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209
13 37
The number of recalls involving Chinese-made toys also appears to be on the
rise over the last few years Toy companies started moving the production of
toys in China in the early 1990s This trend has continued and accelerated in
recent years Recalls involving Chinese-made toys was hovering around 50 of
the total until 2002 so recalls did not increase for well over a decade after
manufacturing moved to China However since 2003 this figure had hovered
around 80 and reached 95 this year which is a dramatic rise57 In this
regard real cases regarding the US and EUrsquos recall against toys manufactured
in China will be the main focus hereafter incident outline the point at issue
comparison between the USrsquos response against the issue and that of EU and
legal analysis based on TBT Agreement under WTO system will be the
following contents
21 Event outline
The recall was because of the lead paint coverage which was processed
in Chinese factories Lead was banned in paint on toys and other childrenrsquos
products in the United States in the 1970s but the problem has arisen again as
more toys are imported from China Of roughly 39 lead-related recalls in a
certain year 38 were of Chinese-made goods according to the CPSC In fact
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 57 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45
13 38
about fifty percent of Mattelrsquos revenue comes from toys made in eleven
factories it owns and operates That is a high share for the toy industry But the
other half comes from toys that it outsources to up to fifty manufacturers in
China Those toys tend to be short-term products that feature characters from
movies and television shows rather than Barbie dolls or other Mattel brands58
In early July in 2007 one of the European retailers that sell Mattel toys
discovered the lead on some products On July 6 Mattel stopped operations at
the factory that produced the toys and initiated an investigation and then on
July 18 Mattel took a reporter for The New York Times on a tour of a factory
in Guanyao China and of Mattelrsquos toy safety lab in Shenzhen to show its
sophisticated testing and inspection facilities including equipment that could
detect lead paint on incoming products or supplies At that time Mattel
executives say it was unclear whether Mattel was facing a widespread lead
paint problem or if the European case was an anomaly When the companyrsquos
executives received conclusive data that persuaded them to recall the eighty-
three products the company contacted retailers who stocked the toys
Originally Mattel requires the factories it contracts with to use paint and other
materials provided by certified suppliers Mattel executives said they did not
know if the contract manufacturer substituted paint from a noncertified supplier
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 58 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 39
or if a certified supplier caused the problem59 Later it was found that even
though the company had developed a certification program and rigorous testing
rules to make sure that its Chinese contractors adhered to standards for the
allowable levels of lead in paint yet some subcontractors were careless while
others intentionally violated the rules by substituting paint from a noncertified
supplier who provided the lead paint60
The string of lead paint cases has drawn the most attention from toy
product related association and consumer watchdogs In light of the recalls
Nickelodeon - which owns the characters Dora the Explorer and Diego - has
decided to introduce a third-party monitor to check up on all of the companies
that make toys under its brands including Mattel61 Combined with the recent
scares in the United States of Chinese-made pet food and globally of Chinese-
made pharmaceuticals and toothpaste the string of toy recalls is inspiring new
demands for stepped-up enforcement of safety by United States regulators and
importers as well as by the government and industry in China This summer
the Toy Industry Association has been working with the federal Consumer
Product Safety Commission on new regulations to require more stringent safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 59 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007 60 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 61 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 40
checks The Toy Industry Association urges its members to routinely test
products it is importing to make sure they comply with federal safety standards
which prohibit for example surface paint that contains lead in toys or items
that could cause a choking hazard62 Meanwhile Mattel agreed to pay $23
million to the CPSC for violating a federal lead paint ban and marketing
importing and selling non-compliant toys in civil penalties The CPSC said the
fine against the No 1 toymaker and its Fisher-Price pre-school division was the
highest ever for the agencys regulated product violations and the third largest
in its history63
22 Aftermath of toy recall and its damage degree to the toy industry
Such an unprecedented toy recall of the US against China was also
proven through numbers and figures As Table 2 and Figure 2 display the
number of both Chinese toy recall and lead-contained toy recall tend to increase
as years pass by especially from the year 2000 To make these table and figure
Laplume and Bapuji complied a database of toy recalls based on the recall
notices posted on the website of the US CPSC They presented the data on toy
recalls in Table 2 with special attention given to those involving toys made in
China and those recalled for excessive lead Authors also presented the data
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 62 ldquoAs More Toys Are Recalled Trail Ends in Chinardquo The New York Times June 19 2007 63 Mattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 2009
13 41
pictorially in Figure 2 to allow a visual interpretation of trends and
developments64
Table 2 Number of Lead-Contained Toy Recall Announcements (1988-2008)65
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 64 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports13 65 Ibid
13 42
Figure 2 Number of Lead-Contained Toy Recall (1998-2008)66
Apparently the reason why Chinese factory used lead-contained paint was due
to cheaper price Multinational Corporation such as Mattel kept on requiring
low cost and price to their suppliers while suppliers including Chinese
manufacturers were facing serious difficulties regarding the fact that their
export prices were rising due to continuous appreciation of the Yuan and
escalating labor cost Consequently for Chinese factory owners who are often
under intense pressure to lower production costs tend to cut corners in making
products and regularly use cheap and illegal substitutes such as leaded paint to
their toys to survive as Mattelrsquos suppliers Namely Chinese local manufacturers
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 66 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports
13 43
got pressure not only from Western companiesrsquo appetite for cheaper toys but
also from the fierce local competition to satisfy such appetite Furthermore
numerous toy recalls from the US worsen the situation repeated scandals
involving Chinese products resulted in stringent environmental safety and
manufacturing standards Additional tests and certificates required of
businesses drove up costs even more67 Long supply chain involving multiple
contractors and subcontractors which are common in China were also
nominated as the major contributor Every link in the chain was susceptible to
fraud or contaminated goods Such uncertainty usually contributes to supply
chain breakdown since the larger the chain the more people get involved and
the greater the difficulty in controlling the quality of the product68
Aftermath of toy recall also included remarkable changes after the US
Congress passed the new federal childrenrsquos product laws in August 2008
setting higher standards for toy safety product line adjustments must be done
more frequently and comprehensively to satisfy requirements and standards of
Mattel and policies of US Congress Changes like these affect the factorys
working efficiency and increases costs For instance it takes about a weeks
time to make the machines adapt to new procedures and also involves huge
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 67 ldquoSmall World After All for Toy-making Hubrdquo China Daily December 23 2008 68 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007
13 44
expenditure on purchase of substitute materials when required69 The nightmare
had continued after regulators in Beijing revoked the export licenses of two toy
manufacturers one of the heads of those Chinese company that made toys for
Mattel for fifteen years and was behind the recall this month of about a million
Mattel toys committed suicide in a company warehouse in southern China The
death was the latest development in a year filled with prominent recalls and
product safety scandals involving goods made in China According to the
briefing of Chinese government one of the paint suppliers for Chinese
manufacturer had shipped the company a fake lead-free paint pigment that
could be used in producing paint70
23 Reaction and regulation of the US government and background policy
In the US responsibility for the safety of consumer products with the
exception of food pharmaceuticals and automobiles falls within the
jurisdiction of the US CPSC which regulates the sale and manufacture of more
than 15000 different consumer product The CPSC collects information about
product safety issues from sources such as hospitals doctors newspaper reports
industry reports consumer complaints investigations conducted by its staff and
reports from companies When a company becomes aware of hazards
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 69 ldquoTrouble in Chinarsquos Toy Industryrdquo China Daily December 22 2008 70 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007
13 45
associated with the products it sold it is required by law to inform the CPSC
immediately within 24 hours Based on the information it received the CPSC
works in coordination with the companies involved to recall the hazardous
products from the market The recall notices are publicly available on the
CPSCrsquos website The CPSCrsquos recall notices contain information about the
product being recalled the company recalling the product where the product
was recalled the hazard associated with the usage of the recalled product sale
details such as the number of units sold sales locations sale period and sale
price the procedure to return the product and the remedy offered by the
company71
Authority for the CPSC is provided in the 2008 Consumer Product Safety
Improvement Act (CPSIA) passed by the US Congress which gave makers and
sellers of childrens products such as toys clothing and books have until
February 10 2009 to comply with stricter standards for permissible lead
phthalate content limits and other mandatory safety requirements72 Following
considerable pushback from toymakers who said the deadline was unrealistic
and also applied to products that had already been shipped the CPSC agreed to
delay the deadline for the new testing and certification requirements by a year
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 71 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209 72 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384
13 46
to Feb 10 201073 Apparently this act is the result of a spike of 473 consumer
products recalled in 2007 in what is referred to as the ldquoYear of the Recallrdquo74 It
became effective Aug 14 2009 in the US and imposes tough standards for lead
and chemicals called phthalates in products intended for children age 12 and
under It requires that all childrenrsquos products comply with all applicable
childrenrsquos product safety rules are tested for compliance by a CPSC-accepted
laboratory have a written Childrenrsquos Product Certificate issued by the
manufacturer or importer that provides evidence of the productrsquos compliance
and have permanent tracking information affixed to the product and its
packaging75 In fact the law increased the budget of CPSC imposed new
testing and documentation requirements and set new acceptable levels of
several substances It imposed new requirements on manufacturers of toys and
other consumer products for children The Act also increased fines and
specified jail time for some violations The law became to have more wide-
sweeping nature comparing to a previous bill the Lead-Free Toys Act This
earlier bill was incorporated into this act which was apparently prompted by
various scandals over high lead content in toys in 2007
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 73 ldquoMattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 200913 74 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 75 The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws--StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act
13 47
The Act contained three main standards including exposure levels of lead
phthalate and mandatory testing Especially regarding the exposure level of
lead the legislation reduced the limit of lead allowed in surface coatings or
paint to 90 ppm from then-current limit of 600 ppm effective on 14 August
2009 The legislation reduces the amount of total lead content in childrens
product substrates to 600 ppm by 10 February 2009 300 ppm by 14 August
2009 and 100 ppm by 14 August 2011 On the other hand the legislation
required for mandatory testing that every manufacturer of a product subject to a
consumer product safety rule will provide a General Conformity Certificate to
certify based on unit testing or a reasonable testing program that the product
complies with all safety rules76 These certificates must accompany the product
through the distribution chain through the retailer They must be available to the
CPSC during any inspection The third party testing requirement for lead
content was originally set by the CPSIA at 600 ppm but dropped to 300 ppm in
August 2009 However these lead content testing requirements were stayed by
the CPSC in January 2009 until February 10 2010 In December 2009 this stay
of enforcement was further extended until February 10 2011 In both cases the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 76 Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf
13 48
CPSC cited a need to implement further rulemaking and to give manufacturers
more time to comply77
US regulators also announced plans to set up a Beijing office to help
ensure Chinese exports are safe for Americans following a slew of recalls
involving childrenrsquos toys Particularly the US CSPC sought to establish a
permanent presence overseas for the first time to better cooperate with Chinese
regulators and companies so the countryrsquos products are up to US standards It
also planned to have commission staff working in the embassy in Beijing to
work with manufacturers and Chinese regulators One major task of Beijing
office was to educate Chinese manufacturers about the new requirements under
the CPSIA Considering some mutual economic interests between the US and
China Chinese manufacturers are expected to comply with this law since the
large retailers in the US require them to meet such standard78
Amid growing concerns over the safety of Chinese products the US
launched negotiations towards a common safety standard for toys on November
17 in Brussels with the EU as well The talks were formally opened during a
trilateral high-level meeting between EU Consumer Affairs Commissioner
Meglena Kuneva the US Chairman of the Consumer Product Safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 77 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review 78 ldquoUS seeks China office to ensure export safetyrdquo China Daily July 31 2009
13 49
Commission Nancy Nord and the Chinese Vice-Minister of AQSIQ Wei
Chuanzhong The three sides have decided to bring their joint efforts to a new
level by aligning their standards Toys will be the first targets since around 75
percent of toys sold around the world are made in China Common standards
and policy consistence are very crucial for Chinese manufacturers to do their
business in a fair and transparent arena points out Liang Mei deputy chairman
of China Toy Association Another comment was added that the companys
strong focus on research and development would help it to overcome the new
technological barriers and avoid safety disputes79 A certain kind of special
team that is engaged in investigating and studying technology standards of
various nations and international trends and managing onersquos own safety
standards higher than the general or keep it ahead of the criteria of the exporting
marketplaces were also suggested as solution by industry experts80
3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT
31 Preliminary findings under GATT Agreement
A preliminary research about the legitimacy of USrsquos recall on Chinese
toys under GATT Agreement insists that by placing a temporary ban on
Chinese toy products the United States would violate Article III which is
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 79 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007 80 ldquoTrouble in Toy Industryrdquo China Daily December 22 2008
13 50
National Treatment Despite violating GATT Article III4 the author insists
that a Panel would likely find the temporary ban on Chinese toy products valid
under Article XX(b) based on following rationales most of all the temporary
ban on Chinese toys is within the policies designated to protect the human life
and health of American children Just as the Panel in lsquoThailand ndash Cigarettersquo
case has recognized the negative human health effects of smoking a Panel
would likely conclude that the use of lead in childrenrsquos toys creates a negative
health effect It would likely then find that the United States sufficiently sets
forth a prima facie case for an Article XX(b) exception81 Moreover the author
writes no alternative measure could adequately diminish the high risk of lead
contamination of Chinese toys and therefore hold the strict measure valid
Authorrsquos opinion that the temporary ban on Chinese toy does not arbitrarily or
unjustifiably discriminate against Chinese toy imports also leads to justification
of US toy recall The logic behind is that the ban targets Chinese toy imports
because previous US measures failed to curtail the significant volume of
contaminated Chinese toys entering the US markets Since there are no
ulterior ldquoprotectionist objectivesrdquo the measure is not a ldquodisguised restrictionrdquo
under Article XXrsquos chapeau Therefore the author argues that since the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8113 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213
13 51
temporary ban satisfies all the requirements of Article XX(b) a Panel would
likely rule that it does not violate GATT principles82
32 Legal analysis why USrsquos toy recall is legally controversial under TBT Agreement When based on TBT Agreement one of the articles related to the USrsquos
recall on Chinese toy imports include Article II1 which states ldquoimported
product shall be accorded treatment no less favourable than that accorded to
domestic like productsrdquo representing MFN principle and NT 83 The other one
is Article II2 that regulates member statesrsquo measures not to be trade-restrictive
by stipulating that ldquotechnical regulations shall not be more trade-restrictive than
necessary to fulfill a legitimate objective taking account of the risks non-
fulfilment would createrdquo84
First of all Article II1 of TBT Agreement is highly likely to be violated
because it would treat Chinese toy imports less favorably than US domestic
toys To put in more detail since the essential factor that needs to be considered
is ldquolikenessrdquo between exports and imports determining whether US toys and
Chinese toys are like products under the meaning of Article II1 must be the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8213 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 83 TBT Art II1 84 TBT Art II2
13 52
prior analysis to reach such likely conclusion Just as Uche wrote in the legal
analysis under GATT Agreement Chinese toy imports are like products with
respect to US toys under the definition promulgated by GATT Article III4
because the ban would affect the ldquointernal sale offering for sale purchase
transportation distribution or userdquo of the Chinese toys85 According to Uche
ldquoin determining whether imported and domestic products are like products not
only the properties nature and quality of the product but also the end use of the
product must be consideredrdquo86 In fact Chinese toys and American toys share
similar nature which is to entertain children and manufacturers do not affect
such nature whether they are Americans or Chinese Also since manufacturing
factories in China are managed and controlled by Mattel with its same
operation policy the quality of Chinese-made toys and American-made toys
within Mattelrsquos manufacturing chain seems to be quite identical as well On top
of that regardless of their manufacturers toys generally have the same end-
users children When compared to customers in other age groups they seem to
share relatively similar tastes and consumer habits
On the other hand USrsquos recall on its Chinese imports can be analyzed
consistent with Article II2 of TBT Agreement According to the Panel Report
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 85 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 8613 Ibid13
13 53
of lsquoUS ndash Tunarsquo case the analysis of Article II2 of the TBT Agreement may be
conducted in two steps first to determine whether a certain action is taken to
fulfill a legitimate objective which include ldquoprotection of human health or
safetyrdquo and second if that is the case to determine whether that measure is
less trade-restrictive than necessary to fulfill such objective taking account of
the risks non-fulfillment would create87 Based on such criteria USrsquos recall was
due to protect American children from the exposure to the lead paint which can
be interpreted as the ldquolegitimate objectiverdquo On top of that the measure done by
the US can be regarded as less trade-restrictive than necessary to fulfill such
objective with the consideration about risks non-fulfillment would create since
the measure was merely a temporary recall on Mattelrsquos defects rather than
unilateral and arbitrary import restriction against the entire Chinese imports to
the US Also such measure may be originated from the risk-assessment of the
case when the legitimate objective protection of human health or safety has
failed to be fulfilled which might trigger serious physical and mental problems
to American children Therefore it can be concluded that USrsquos toy recall is not
inconsistent with TBT Article II2 when considering aforementioned facts
However although Article II2 is satisfied the recall measure taken by the US
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8713 WTO Panel Report lsquoUS mdash Tunarsquo (WTDS381R)
13
13 54
is still questionable because Article II1 and II2 of TBT Agreement are
obligations of WTO member nations which implies that both articles must be
satisfied to acquire legitimacy unlike the preliminary analysis based on GATT
Agreement Thus when the case similar to this occasion is brought to the
international court under the WTO there would be high probability that the
respondentrsquos recall measure might trigger legal controversy under the TBT
Agreement
IV FURTHER DISCUSSION AND CONCLUSION
This paper overall has implemented the case study of which the US has
recalled on Chinese toy imports concerning the lead paint and has analyzed the
suitability and legitimacy of such measure in light of TBT Agreement Prior to
the case study some applicable international rules were introduced GATT
Article I III XX(b) and the chapeau of Article XX which are MFN Principle
NT and General Exceptions to GATT provision respectively formulated the
basis of TBT Agreement In terms of TBT Agreement Article II1 and II2
were the main provision those are applicable to this specific case
Following such applicable international agreements toy industry trend
and the event outline of USrsquos recall on Chinese toy imports were displayed
Along with its volatile and seasonal characteristics the toy industry usually
13 55
incurs relatively higher costs on obsolete inventory lost sales and markdown
Also it is important strategy to survive that providing creative yet price-
competitive toys at the right quantity at the right stores during the very short
selling-windows At this point toy recall case done by the US on Chinese
imports in 2007 was one of the empirical evidence that shows aforementioned
drawback that toy industry and China as manufacturer is suffering from
Particularly this case of Mattelrsquos toy recall against Chinese toy products had
noteworthy significance as the occasion of which a certain multinational
corporationrsquos manufacture outsourcing got expanded to the scale of national
trade dispute concerning consumer product safety issue
Applying abovementioned articles from the TBT Agreement as an
analysis framework some legal controversies were presented regarding the US
toy recall case in the following section As the preliminary finding proved
based on GATT Agreement the recall measure itself violates MFN principle
and NT Nonetheless unlike GATT Agreement which contains exception
clause that justifies such violation TBT does not include any kind of
justification mechanism Therefore although the recall measure done by the US
satisfies Article II2 violation of Article II1 of TBT may cause legal
controversy when the similar case is brought to WTO
On the basis of such occasion and its legal issues several important
13 56
implications in the practical aspect can be drawn for the further discussion It
seems that although China is already well aware of the necessity to adopt and
apply international standards and to make their domestic ones harmonizing with
international norms through remarkable efforts as shown in some international
trade reports China is rather suffering from the disjunction between
continuously improving international standards and Chinarsquos lack of strict and
uniform enforcement of standards This may imply that efforts to make
international agreement and its application consistent must be done by both
international organization and local governments for effective connection
between the public and private sector Particularly the WTO should not stop at
establishing provisions but focus more on implementation with consideration
on each member nationrsquos industry environment and condition especially
regarding those of developing countries Consequently not only technical
standards and certificate management but also education and training program
for the industry fields ought to be provided in the scale of international
organizations
The Chinese government and industry groups also need to address this by
ensuring that Chinese exporters adhere to the standards of the importing
country Companies must invest time and effort in developing not only
standards and principles of safety for their suppliers but must also invest in
13 57
education and training to build the skills and abilities within the supplier
network to assure product safety88 At the same time the governments of
importing countries need to encourage Chinese authorities to develop global
standards on consumables then legislate and monitor them The difference in
standards across the world is clearly an issue These differences need to be
addressed with high priority so that consumers can benefit from globalization of
manufacturing and consumption The issue of global standards is contentious
because different countries have different trajectories of development The
standards of developing countries may not be acceptable to a developed country
On the other hand developing countries will some- times argue that they cannot
adopt the standards of the developed world because of the high costs associated
with these standards Nevertheless exports from developing countries should
adhere to the standards of the export markets Accordingly all those involved
in the global supply chain such as suppliers manufacturers and marketers need
to develop systems to ensure the standards are applied89
This issue with toy recalls takes on another dimension of concern in more
local level which is the cost issue caused by the vicious cycle in global supply
chain of toy industry Despite the awareness of Chinese manufacturers 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8813 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-72013 89 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 58
regarding international technical standards it may be hard for them to ignore
cheaper leaded-paint when squeezed between harsh demands on lower cost
from the US importers and domestic problems such as increasing labor cost and
RMB appreciation At this point the vicious cycle can be formed in toy
industryrsquos global supply chain in spite of the information and knowledge about
the current international standards local manufacturers use cheaper leaded paint
for lower cost Detecting excessive lead level from the paint demands on
technical standard becomes harsher within importing countries As a result
such higher standards require more cost for locals to be satisfied which
ultimately completes the vicious cycle Consequently it seems that further
discussion and researches about constructive measures including policy
changes may be essential and important to resolve such crisis more
fundamentally
13 59
REFERENCES
Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 Del V G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45 Jiacheng Z and Lu Hongjie (2013) Analyzing China Harmonization of Technical Barriers to Trade in the EU and US Markets The Twelfth Wuhan International Conference on E-Business ndash Emerging Operations amp Services Management Track Johnson M E (2001a) Learning from toys Lessons in managing supply chain
13 60
risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 Keith13 E13 M13 John13 S13 W13 and13 Tsunehiro13 O13 (2000)13 Quantifying13 the13 Impact13 of13 13 13 13 13 13 13 Technical13 Barriers13 to13 Trade13 A13 Framework13 for13 Analysis13 Policy13 Research13 13 13 13 13 13 13 Working13 Paper13 Development13 Research13 Group13 The13 World13 Bank Lee M A Flynn B B and Frohlich M T (2008) All supply chains donrsquot flow through understanding supply chain issues in product recalls Management and Organization Review 4 167ndash182 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal Marucheck A S (1987) On product liability and quality control IIE Transactions 19 355ndash360 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review Paul W B and Hari B (2008) Toy Recalls and China Emotion vs Evidence Management and Organization Review 42 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Reports and Reviews (Online documents included) Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby- Productshtml
13 61
Brief Guide to Analytical Methods for Measuring Lead in Paint Inter- Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground Report on Technical Barriers to Trade (2013) United States Trade Representative Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf The Impact of the TBT and SPS Agreements on Food Labeling and Safety Regulations httpcspinetorgreportscodexwtospsbthtm The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws-- StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml
13 62
GATTWTO Documents The Technical Barriers to Trade Agreement The General Agreement on Tariffs and Trade 1994 WTO Accession Protocol of The Peoplersquos Republic of China WTO Concerns on Indiarsquos Import Restriction on Chinese Toys WTO Technical information on TBT Trade topics Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm WTO Trade Policy Review (2012) WTO ldquoWhat is the WTOrdquo Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm WTO European Communities ndash Measures Affecting Asbestos and Asbestos- Containing Products WTDS135R
13 63
국문 초록
세계경제에 있어서 각 국가 경제의 연계성이 심화됨에 따라 많은
제조업들의 생산 라인과 공급 사슬 역시 세계화 되면서 주로 디자인이나
브랜드 관리를 담당하는 선진국과 생산과 제조를 담당하는 개발도상국
간의 기술 표준 차이에서 오는 문제점들이 발견되고 있다
세계무역기구(WTO) 체제하에서 무역에 관련된 기술표준들은 무역상
기술장벽 조항(TBT)에 따라 관리되어지나 WTO의 회원국들의 논의 하에
알맞은 조항을 명시하는 것과 조항의 효용성 또는 실제 각국의
기술표준들과 조항의 합치성은 별개의 문제인 것이 사실이다
본 논문은 미국 Mattel 사의 중국산 장난감 회수조치가 WTO
체제하에서 어떠한 법적 의미를 지니는지 살펴보았다 사건 당시 실제로
중국이 미국을 상대로 WTO에 제소하지는 않았지만 오늘날 대두되는
TBT의 중요성과 점점 더 심화되어가는 제조산업의 세계화 현상을
보았을 때 향후 비슷한 사건들이 발생할 가능성이 높기 때문에 이러한
분석은 유의미할 수 있으며 추후 시사하는 바 역시 클 것으로 예상된다
따라서 본 연구에서는 미국의 중국산 장난감 회수조치의 통상법적
사례분석을 통해 TBT가 기술표준문제에서 지니는 법적 의미를
분석하였다
키워드 세계무역기구 무역상 기술장벽협정 기술표준 Mattel사
장난감 회수조치 중국산 장난감
학번 2012-22086
ltstartpagegt10I INTRODUCTION 1II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 4 1 GATT ARTICLE I amp III 4 2 GATT ARTICLE XX(B) amp CHAPEAU OF ARTICLE XX 8 3 TBT UNDER THE WTO SYSTEM amp TBT ARTICLE II 10 4 OTHER RELATED TECHNICAL STANDARDS 20III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 28 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS 28 11 Characteristics of toy industry 28 12 Global supply chain with China involved 31 2 MATTELiexclmacrS TOY RECALL 34 21 Event outline 37 22 Aftermath of toy recall and its damage degree to the toy industry 40 23 Reaction and regulation of the US government and background policy 44 3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT 49 31 Preliminary findings under GATT Agreement 49 32 Legal analysis why USiexclmacrs toy recall is legally controversial under TBT Agreement 51IV FURTHER DISCUSSION AND CONCLUSION 54REFERENCES 59plusmnsup1sup1reg AtildeEcircmiddotIuml 63ltbodygt
13 3
possible when one considers the tendency that many industries are expanding
their supply chain globally In such cases underlying legal agreements might be
TBT Agreement or GATT Agreement In fact there is a preliminary research
about this toy recall case which is analyzed in legal aspect on the basis of
GATT Agreement particularly Article XX(b) and the chapeau of Article XX
According to its findings USrsquos recall on Chinese toy imports can be justified
under aforementioned GATT Agreement provisions Yet pre research about the
legal analysis based on TBT Agreement hardly exists Also it is hard to find
preliminary researches done about the other extent researches on toy recalls and
consumer safety issues
The main objective of this paper is to analyze the suitability and
legitimacy of USrsquos toy recall in light of TBT Agreement In addition the status
of China as manufacturer in the global supply chain of toy industry will be
discussed further The paper is structured as follows Section II introduces some
applicable international rules and legal agreements for toy safety regulation
including TBT Agreement Article II1 and II2 those are originated from GATT
Article I III XX(b) and the chapeau of Article XX Subsequently the event
outline overall about the toy recall case will be reviewed in section III including
the industry analysis and the focus on Chinarsquos involvement in global supply
chain Then the legal analysis of the case outcome based on TBT Agreement
13 4
will be followed subsequently Section IV combines the analysis results from
the previous section and proposes several implications on the application of
TBT Agreement and issues about the vicious cycle created within the global
supply chain of toy industry
II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 1 GATT ARTICLE I amp III
11 History of GATT
After the World War II has ended in 1945 the international society and
its members recognized the necessity to reconstruct and revitalize broken
worldrsquos economy The outcome of such recognition and efforts came out two
years later twenty-three countries signed General Agreement on Tariffs and
Trade (GATT) which was a multilateral agreement regulating international
trade Actually It was negotiated during the United Nations Conference on
Trade and Employment and was the outcome of the failure of negotiating
governments to create the International Trade Organization (ITO)
Based on its preamble the objective of GATT was to reduce trade
barriers substantially between countries through the reduction of tariffs the
reduction of subsidies the elimination of import quotas and discriminatory
13 5
trade policies and preferences on a reciprocal and mutually advantageous basis
To achieve such a liberalized trading regime contracting parties to GATT
underwent eight extensive rounds of negotiations including Kennedy Round
Tokyo Round Uruguay Round Doha Round and etc where countries would
agree to specific reductions to the barriers to trade between nations Most of all
the Uruguay Round has noteworthy significance in among the history of GATT
it was not only the first set of multilateral trade negotiations in which
developing countries had played an active role but also the most substantial
trade liberalization agreement in agricultural products in the history of trade
negotiations4 Finally the contracting parties to the GATT decided to establish
the World Trade Organization (WTO) at this very round which concluded in
19945
12 GATT Article I
Article I of GATT specifies Most Favored Nation (MFN) Principle As
the paragraph 1 of this article states
ldquohellip any advantage favour privilege or immunity granted by any contracting party to any product originating in or destined for any other country shall be accorded
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 4 The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 5 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915
13 6
immediately and unconditionally to the like product originating in or destined for the territories of all other contracting partiesrdquo6
the MFN Principle extend the same privileges benefits or advantages to all
WTO members as long as the occasion is involving ldquolike productsrdquo from each
member nation Here ldquolikenessrdquo of imported product and domestic product
could be determined based on six criteria physical characteristics and uses of
the merchandise interchangeability channels of distribution common
manufacturing facilities production processes and employees customer and
producersrsquo perceptions and price7 Namely it precludes discrimination among
imported ldquolike productsrdquo requiring member-states to treat imported products of
a given nation no less favorably than similar products from other member-
states8 Such concept of ldquolike productsrdquo continuously appears throughout the
agreement including Article III which will be explained in the following
paragraph
13 GATT Article III
Article III of GATT stipulates National Treatment principle This
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 6 GATT Art I 7 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml13 8 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915
13 7
principle minimizes incidents of unfair trade discrimination by requiring
member-states to refrain from treating foreign products less favorably than
domestic products The purpose of the National Treatment principle is to
prohibit hidden protectionism and circumvent measures that create trade
barriers Therefore under such principle contracting parties must treat
imported and domestic products equally Especially as Article III2 states in the
text
ldquoThe products of the territory of any contracting party imported into the territory of any other contracting party shall not be subject directly or indirectly to internal taxes or other internal charges of any kind in excess of those applied directly or indirectly
to like domestic productsrdquo9
the National Treatment principle prohibits contracting parties from imposing
internal taxes or charges either directly or indirectly on imported products in
order to afford protection to domestic products Contracting parties substantiate
an Article III2 violation by failing to tax two directly competitive or
substitutable products similarly Finally Article III4 requires that contracting
parties may not provide less favorable treatment to imported products than to
domestic products through following sentences
ldquoThe products of the territory of any contracting party imported into the territory of any other contracting party shall be accorded treatment no less favourable than that
accorded to like products of national origin in respect of all laws regulations and
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 9 GATT Art III2
13 8
requirement affecting their internal sale offering for sale purchase transportation distribution or userdquo10
In other words Article III2 and III4 violations occur when a member-state
applies a tax or creates a measure that treats like imported products less
favorably than like domestic products
2 GATT ARTICLE XX(b) amp CHAPEAU OF ARTICLE XX
Article XX is the General Exception clause to GATT provision This
exceptional clause allows member-states of the WTO to use otherwise illegal
trade measures by invoking an enumerated exception for valid public policy
purposes A member-state can only invoke an Article XX exception after a
WTO Panel concludes that the measure or some part thereof violates a GATT
provision Thereafter the WTO Panel must determine whether the measure falls
within one of the Article XX exceptions Throughout the proceedings the
member- state invoking the Article XX exception carries the burden of proof11
21 GATT Article XX(b)
Among ten cases of exceptions Article XX(b) allow a member nations to
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 10 GATT Art III413 11 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915
13 9
adopt of enforce measures ldquonecessary to protect human animal or plant life or
healthrdquo12 through the use of measures those are inconsistent with GATT In this
phrase ldquonecessaryrdquo can be regarded as the main keyword when the panel
implements the analysis of a certain case under Article XX(b) the Panel must
determine that a trade measure is ldquonecessaryrdquo to achieve the objectives of that
member nationrsquos public health policy The necessity of such intrusive health
policy can be applied exclusively when the selected measure is the one and only
available measure and there are no less trade restrictive alternatives that would
be consistent with GATT in the occasion
22 Chapeau of GATT Article XX
Not only Article XX(b) but also the chapeau of GATT provides the
criteria that exceptional case must satisfy The chapeau presents as follows
ldquoSubject to the requirement that such measures are not applied in a manner which would constitute a means of arbitrary or unjustifiable discrimination between
countries where the same conditions prevail or a disguised restriction on international trade nothing in this Agreement shall be construed to prevent the adoption or
enforcement by any contracting party of measureshelliprdquo13
The purpose of this chapeau is to prevent discrimination and guard against
protectionist policies by prohibiting the application of arbitrarily or
unjustifiable discriminative measures between countries Therefore for a 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 12 GATT Art XX(b) 13 GATT Art XX
13 10
certain dispute case to be exceptional against GATT principles including MFN
and national treatment it must satisfy both Article XX(b) and the chapeau of
GATT These two preconditions ultimately become the basis of Technical
Barrier to Trade (TBT) Agreement under the WTO system
3 TBT UNDER WTO SYSTEM amp TBT ARTICLE II
31 Creation of the WTO
The international community created the WTO as a response to the
growing problems facing GATT as the world economy became more globalized
On January 1 1995 the international community established the WTO in order
to reduce trade barriers through multilateral negotiations With its creation the
WTO subsumed GATT and formed the first international trade organization In
this context the original GATT text (GATT 1947) is still in effect under the
WTO framework subject to the modifications of GATT 199414
Whilst GATT was a set of rules agreed upon by nations the WTO is an
institutional body The WTO expanded its scope from traded goods to include
trade within the service sector and intellectual property rights Although it was
designed to serve multilateral agreements during several rounds of GATT
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 14 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 91513
13 11
negotiations multilateral agreements created selective trading and caused
fragmentation among members WTO arrangements are generally a multilateral
agreement settlement mechanism of GATT15 As the purpose of the WTO is to
facilitate trade among nations through trade agreements as early as 1997 these
agreements governed over ninety percent of all international trade16
In terms of its organization mechanism the WTO consists of various
committees and councils that address novel trade issues and create stronger
international agreements Any WTO member may participate in any committee
or council However WTO members may not participate in the appellate body
dispute settlement panels or multilateral committees The WTO also provides
members with many benefits that facilitate the flow of international trade In
addition to providing an international trade framework the WTO provides its
members with a dispute resolution Panel to resolve disputes among member
states If a dispute arises among contracting parties they must first enter into
consultation After sixty days if the parties cannot agree then they may submit
their dispute to a WTO Panel for study Thereafter the Dispute Settlement Body
appoints a three- to five-member Panel of independent trade experts to review
the dispute The Panel evaluates the facts reviews GATT principles and 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 15 ldquoWhat is the WTOrdquo WTO official website Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm 16 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915
13 12
submits a report with its decision The decision binds the parties unless within
sixty days the Dispute Settlement Body unanimously decides to reject the
report or either party appeals the decision17
The WTO has a number of fundamental principles that every WTO
member must follow These principles include transparency MFN National
Treatment and reciprocity subsuming basic principles of GATT as well
Transparency requires that member-states publish their trade policies and
regulations and apply them equitably Reciprocity requires that parties in trade
agreements meet their respective trade obligations MFN principle and national
treatment are identical with those under GATT18
32 TBT under the WTO system
The provisions of the GATT 1947 contained only a general reference to
technical regulations and standards in Articles III XI and XX a GATT
working group set up to evaluate the impact of non-tariff barriers in
international trade concluded that technical barriers were the largest category
of non-tariff measures faced by exporters After years of negotiations at the end
of the Tokyo Round in 1979 thirty-two GATT Contracting Parties signed the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 17 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 18 Ibid
13 13
plurilateral Agreement on TBT The Standards Code as the Agreement was
called laid down the rules for preparation adoption and application of technical
regulations standards and conformity assessment procedures The new WTO
Agreement on Technical Barriers to Trade or TBT Agreement has
strengthened and clarified the provisions of the Tokyo Round Standards Code
The TBT Agreement negotiated during the Uruguay Round is an integral part
of the WTO Agreement19
Aforementioned GATT Article XX(b) and the chapeau of Article XX
may now explain the advent of the TBT Agreement under the WTO system
Just as GATT becomes an entity as the WTO and the WTO Agreement
succeeds the contents of GATT the TBT Agreement got developed based on
GATT Article XX(b) and the chapeau of Article XX as well Such
characteristics of TBT is based on the following evidence
ldquohellip Desiring to further the objectives of GATT 1994 hellip Desiring to ensure that technical regulations and standards including packaging marking and labeling
requirements and procedures for assessment of conformity with technical regulations and standards do not create unnecessary obstacles to international trade hellip
Recognizing that no country should be prevented from taking measures necessary to ensure the quality of its exports or for the protection of human animal or plant like or health of the environment or for the prevention of deceptive practices at the levels it
considers appropriate subject to the requirement that they are not applied in a manner which would constitute a means of arbitrary or unjustifiable discrimination between
countries where the same conditions prevail or a disguised restriction on international
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 19 Technical information on TBT Trade topics WTO official website Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm
13 14
trade and are otherwise in accordance with the provisions of this Agreement helliprdquo20
One of the WTO Panel Report which is about the lsquoEC - Asbestosrsquo case also
mentions about intertwined mechanism between TBT and GATT Article XX(b)
ldquoWe also note that the criteria on the preparation adoption or application of
technical regulations in Article 22 of the TBT Agreement are very similar to
those in Article XX of the GATT 1994 The preamble to the TBT Agreement in
fact repeats some of the wording of Article XX of the GATT In the Panelrsquos
view the TBT Agreement is a development of the GATTrdquo21
To give more detail about the relationship between the TBT Agreement
and GATT Agreement although the TBT Agreement according to its Preamble
in intended to ldquofurther the objectives of GATT 1994rdquo it does not contain any
explicit links to Article XX(b) or any equivalent exception clause Nevertheless
similar wording is found in Article II2 of TBT Unlike Article XX this
provision also mentions ldquohuman safetyrdquo and does not stipulate a closed list of
policies (ldquointer aliardquo) Therefore a wider variety of reasons (even moral ethic
and socio-economic considerations market transparency or consumer
preferences) could be ldquo legitimate objectivesrdquo22 Furthermore as in Article
XX(b) the term ldquonecessaryrdquo is contained in Article II2 of TBT as well 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 20 TBT The Preamble 21 WTO Panel Report lsquoEC mdash Asbestosrsquo (WTDS135R) para 855 22 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers
13 15
However this seems to contain an element of tautology the phrase ldquonot be
more trade-restrictiverdquo is reminiscent of the interpretation of ldquonecessaryrdquo in
Article XX(b) Yet the different balance of obligations in Article II2 TBT and
in Article XX suggests that ldquonecessaryrdquo need not have exactly the same
meaning in both provisions In lsquoEC ndash Asbestosrsquo case the Appellate Body stated
that ldquothe TBT Agreement imposes obligations on Members that seem to be
different from and additional to the obligations imposed on Members under
the GATT 1994rdquo Unlike Article XX where the burden rests on the defending
party to present a prima facie case that the measure is justified under Article
II2 TBT it is for the complaining party to make a prima facie case that the
measure creates an unnecessary barrier to trade23
There are three main concepts throughout the entire Agreement technical
regulations standards and conformity assessment procedures Technical
regulations and standards set out specific characteristics of a product such as its
size shape design functions and performance or the way it is labeled or
packaged before it is put on sale In certain cases the way a product is produced
can affect these characteristics and it may then prove more appropriate to draft
technical regulations and standards in terms of a products process and
production methods rather than its characteristics per se The TBT Agreement
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 23 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers13
13 16
makes allowance for both approaches in the way it defines technical regulations
and standards24 One another feature of these standards and regulations is that
they should not be imposed in a protectionistrsquos way In fact the TBT
Agreement accords to Members a high degree of flexibility in the preparation to
take into account the existence of legitimate divergences of taste income
geography and other factors between countries adoption and application of
their national technical regulations according to the abovementioned Preamble
However Members regulatory flexibility is limited by the requirement that
technical regulations ldquoare not prepared adopted or applied with a view to or
with the effect of creating unnecessary obstacles to traderdquo25 according to the
Article II2 Lastly conformity assessment procedures are technical procedures
mdash such as testing verification inspection and certification mdash which confirm
that products fulfill the requirements laid down in regulations and standards
Generally exporters bear the cost if any of these procedures Non-transparent
and discriminatory conformity assessment procedures can become effective
protectionist tools Costs for exporters usually include loss of economies of
scale which is the case that if a firm must adjust its production facilities to
comply with diverse technical requirements in individual markets production
costs per unit are likely to increase This imposes handicap particularly on small
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 24 TBT Annex I 25 TBT Art II2
13 17
and medium enterprises Information costs which include the costs of
evaluating the technical impact of foreign regulations translating and
disseminating product information and training of experts is also a part of
exporterrsquos burdens Conformity assessment costs confirming the compliance
with technical regulations through testing certification or inspection by
laboratories or certification bodies are usually at the companys expense as
well26
The TBT Agreement applies when a country applies aforementioned
technical regulations standards or procedures for assessing conformity with
these standards in such a way as to impose an unnecessary restriction on
international trade It is subject to review every three years to reflect the trend
The TBT Agreement covers a broad range of products including consumer
product such as toys for children which also implies that the largest number of
technical regulations and standards are adopted to aim at protecting human
safety or health27 In recent years the number of technical regulations and
standards adopted by countries has grown significantly Increased regulatory
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 26 Technical information on TBT Trade topics WTO official website Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm 27 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 2
13 18
policy can be seen as the result of higher standards of living worldwide which
have boosted consumers demand for safe and high-quality products28
The impact of the TBT on international trade is still being researched and
discussed which makes the issue ambiguous A study by Fontagneacute Mimouni
and Pasteels states that an insignificant or even positive impact of the TBT on
international trade of manufactured consumer products was observed29 On the
other hand researches on the WTO official website specifies that although it is
difficult to give a precise estimate of the impact on international trade of the
need to comply with different foreign technical regulations and standards it
certainly involves significant costs for producers and exporters that could be
huge burden to trade In general these costs arise from the translation of foreign
regulations hiring of technical experts to explain foreign regulations and
adjustment of production facilities to comply with the requirements In addition
there is the need to prove that the exported product meets the foreign
regulations The high costs involved may discourage manufacturers from trying
to sell abroad In the absence of international disciplines a risk exists that
technical regulations and standards could be adopted and applied solely to
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 28 Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html 29 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal
13 19
protect domestic industries30
33 TBT ARTICLE II
Article II of the TBT Agreement is the major part in terms of its
succession of GATT Article XX Especially Article II1 states
ldquoMembers shall ensure that in respect of technical regulations products imported from the territory of any Member shall be accorded treatment no less favourable than
that accorded to like products of national origin and to like products originating in any other countryrdquo
which stipulates that member states of the WTO must offer indiscriminative
treatment and environment to their trading partners within the WTO system
and between domestic goods and imported goods Moreover Article II2
presents
ldquoMembers shall ensure that technical regulations are not prepared adopted or applied with a view to or with the effect of creating unnecessary obstacles to
international trade For this purpose technical regulations shall not be more trade-restrictive than necessary to fulfil a legitimate objective taking account of the risks
non-fulfilment would create Such legitimate objectives are inter alia national security requirements the prevention of deceptive practices protection of human
health or safety animal or plant life or health or the environment In assessing such risks relevant elements of consideration are inter alia available scientific and
technical information related processing technology or intended end-uses of productsrdquo
Preceding article is composed of general obligation and specific obligation the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 30 Technical information on TBT Trade topics WTO official website Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm
13 20
part that states ldquoMembers shall ensure that technical regulations are not
prepared adopted or applied with a view to or with the effect of creating
unnecessary obstacles to international traderdquo is general obligation while the rest
represents specific obligation One can witness that such paragraph prohibits
trade-restrictive characteristic to fulfill a legitimate objective being consistent
with the purpose of the WTO Particularly following case study will be
analyzed based on these articles
4 OTHER RELATED TECHNICAL STANDARDS
41 Lead regulation
Lead in paint can be divided into soluble lead and insoluble lead soluble
lead is the lead likely to be available for absorption if a child mouths or
swallows31 Any exposure to both kinds of lead is potentially harmful for a
child as there is no known ldquosaferdquo level In May 2012 the US Centers for
Disease Control (CDC) announced it would change its policy on Childhood
Lead Poisoning to eliminate the terminology ldquolevel of concernrdquo that was
previously defined as a blood lead level of 10 ugdl and which had been widely
adopted by other health agencies This change acknowledges that all exposures
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 31 Brief Guide to Analytical Methods for Measuring Lead in Paint Inter-Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf
13 21
to lead are potentially harmful to a child and therefore public health policy
should focus on preventing exposures before they cause harm The CDC will
now recommend follow up for the most highly exposed children with elevated
blood lead levels above a reference value representing the top 25 of all
children in the US That level is currently 5 microgdl but this will be updated
every four years based on current surveillance testing data This is the first
substantive change in the agencyrsquos guidance on blood lead levels since 1991
While developed countries have implemented standards to regulate the use of
lead in paint much of the paint currently sold for residential use in most
countries contains high levels of lead A recent study examining lead
concentrations in the paint of 10 developing countries demonstrates that 68
of the new paints tested exceed the US standard of 90 ppm (effective August
2009) Published studies conducted in India China and other counties have had
similar findings32
Moreover most countries do not have regulatory limitations on lead
content in paint or only have voluntary standards in place In countries with
regulations the permissible lead levels are often inconsistent with a range of
excluded applications Standards between countries vary greatly and some
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 32 Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground
13 22
regulations reference soluble lead and others total lead (percent by weight)33
The lead level regulation in paint of the US and China is not an exception when
referring to the following table although both countries have same figure in
terms of the ppm the standard is slightly different since China measures the
soluble paint only while the US includes the total paint both soluble and
insoluble paint
Table 1 Lead in Paint Regulations by Country34
Such fact implies that regarding the lead level regulation China is less strict
then the US with 90 ppm maximum while the US requires less than 90 ppm
when considering the added amount of insoluble lead as well In fact acute
exposure to lead by chewing on a lead toy for example or repetitive exposure 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 33 Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground13 34 ibid 13
13 23
to lead by handling toys that contain it can lead to severe neurological
behavioral problems and damage brain cells especially in children35
42 Chinarsquos technical standard system and commitment to the WTO and TBT Agreement There are four levels of technical standards in China national trade
local and enterprise standards Under the Regulations for the Implementation of
the Standardization Law in formulating national standards the competent
standardization administration department under the State Council is
responsible for making plans organizing drafting examining and approving
numbering and issuing national standards If there are no national standards for
technical requirements that need to be standardized for certain trades
throughout the country trade standards may be formulated Trade standards
become null and void automatically after the corresponding national standards
enter into effect In the absence of national standards or trade standards local
standards may be formulated on safety and sanitation requirements for
industrial goods that need to be unified in the provinces autonomous regions
and municipalities directly under the Central Government Local standards
become null and void automatically after the corresponding national standards
or trade standards enter into effect In the absence of national standards trade 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 35 ldquo550000 More Chinese Toys Recalled for Leadrdquo The New York Times September 27 2007
13 24
standards or local standards for certain products the enterprises producing such
products may formulate their own standards as the basis for organizing
production Where there are already national trade or local standards
enterprises are encouraged to formulate and apply enterprise standards that are
stricter than the corresponding standards36
Furthermore China continues to be an active member of the WTO
Committee on Technical Barriers to Trade According to the authorities in the
period 1 January 2009 to end-October 2011 China made a total of 350
notifications to the Committee on Technical Barriers to Trade (including
revisions addenda supplements and corrigenda) Chinas notifications cover a
wide variety of products and concerns with particular emphasis on human
health and safety China has used the TBT Committee to raise concerns about
measures or proposed measures in its export markets on products ranging from
toys to herbal medicines In China the WTO enquiry point for technical
barriers to trade is the International Inspection and Quarantine Standards and
Technical Regulations Research Center under the State General Administration
for Quality Supervision and Inspection and Quarantine (AQSIQ) Also the
WTO Notification and Enquiry Center of Ministry of Commerce Peoplersquos
Republic of China (MOFCOM) is responsible for Chinas notifications to the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 36 Trade Policy Review (2012) World Trade Organization
13 25
WTO TBT Committee It has been notifying proposed technical regulations and
conformity assessment procedures to the TBT Committee so that interested
parties in WTO members are able to comment on them as required by the TBT
Agreement37
China is a member of the International Organization for Standardization
(ISO) the International Electrotechnical Commission (IEC) and the
International Telecommunication Union (ITU) the World Health Organization
of the United Nations (WHO) and Codex Alimentarius Commission as well as
several regional standards organizations such as the Pacific Area Standards
Congress Meanwhile the Standardization Administration of China (SAC) was
established in April 2001 It is the competent department authorized by the
State Council to implement administrative functions and to exercise unified
administration over the standardization work throughout the country Its main
responsibilities include taking part in drafting and amending laws and
regulations on national standardization drafting and implementing policies
concerning national standardization representing China in ISO IEC and other
international or regional standardization organizations and so on38
According to Chinarsquos Accession Protocol written by the WTO China
also has made commitments such as complying with obligations under TBT
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 37 Trade Policy Review (2012) World Trade Organization 38 ibid13
13 26
Agreement including the adoption and application of standards technical
regulations and the conformity assessment procedures (such as testing or
certification) to both imported and domestic goods and these procedures done
in a transparent manner China consented to speed up its process of reviewing
existing technical regulations standards and conformity assessment procedures
to determine their continuing relevance and consistency with international
standards and to harmonize with them as well Periodical reports on the status
of this review process and the number of standards and technical regulations
that have been nullified are one of Chinarsquos tangible commitments39
43 Concern of the US on Chinarsquos technical standards
Despite aforementioned changes National Trade Estimate Report of the
United States Trade Representative (USTR) states some problems and
limitations of Chinarsquos technical standard implementation Especially it still has
concerns about significant conformity assessment and testing-related issues in
China US exporters still continue to report that Chinarsquos regulatory
requirements are not enforced as strictly or uniformly against domestic
producers as compared to foreign producers In addition in some cases Chinarsquos
regulations provide only that products will be inspected or tested upon entry
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 39 Accession Protocol of The Peoplersquos Republic of China World Trade Organization
13 27
into Chinarsquos customs territory without any indication as to whether or how the
regulations will be applied to domestic producers However in 2007 as in prior
years almost all of the notified measures have emanated from AQSIQ SAC or
China Certification Accreditation Association (CNCA) and have rarely
included measures from other agencies that appear to require notification such
as the Ministry of Health the Ministry of Information Industry (MII) and the
State Environmental Protection Administration (SEPA) Four years ago in part
to address this problem China had reportedly formed a new inter-agency
committee with representatives from approximately 20 ministries and agencies
and chaired by AQSIQ to achieve better coordination on TBT matters but
progress has been inconsistent in this area As a result some of Chinarsquos TBT
measures continue to enter into force without having first been notified to the
TBT Committee and without foreign companies having had the opportunity to
comment on them or even being given a transition period during which to make
necessary adjustments In other cases some written comments submitted by
US and other foreign interested parties seemed to be wholly disregarded
Sometimes there was insufficient time for China to consider about these
issues40
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 40 National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative13
13 28
III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS
11 Characteristics of toy industry
Baby product manufacturing industry worldwide caters to around four
million babies on a yearly basis generating retail revenue of nearly seven
billion dollars Demand in this industry has grown due to a rising number of
babies to be catered to partly because people are starting families later Product
innovation and development has allowed retailers and manufactures to widen
the market using new technologies and advanced marketing approaches The
market encompasses different segments which can be divided into toys
feeding accessories wipes disposable diapers body care products and
soothers41
Especially toy industry is one of the worldrsquos oldest creative industries
For centuries toys have helped children to have fun and to transform to creator
masters emulators nurturers friends collectors story lovers and experience
seekers42 Toy industry also produces products which meet lsquocritical needs as
defined by Nagurney et al (2001) which specifies that toy products along with
other products are necessary to sustain and prolong human life and well-being
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 41 Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby-Productshtml 42 Del Vecchio G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA
13 29
Moreover consumer products such as toys while not necessary to sustain
human life have certainly contributed to the quality of life and improved living
standards enjoyed by much of the population43
However creative business such as toys is extremely volatile and seasonal
in nature Volatility in the toy industry is caused by variable and unpredictable
demands very short and specific selling-windows and short product-life-cycles
Therefore investors and practitioners know very well that the toy industry is far
from tranquil44 Along with its volatile characteristics the toy industry also has
incurred relatively higher costs on obsolete inventory lost sales and markdown
as compared to other industries45 Therefore to survive these industries face a
very unique challenge that is to provide the right toys at the right quantity at the
right stores during the very short selling-windows and to frequently provide
creative and yet price-competitive toys46 Also within toy industry increasingly
educated parents with higher levels of disposable incomes and growing
awareness regarding safety and health issues accompanies strong demands on
international safety standards according to the recent international trends Such 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 43 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 44 Johnson ME (2001a) Learning from toys Lessons in managing supply chain risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 45 Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 46 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management
13 30
elements of toy industry ultimately lead and motivate toy companies to focus
not only on sales and marketing but also on product quality control and
technology innovation Toy industry has globalized with much sourcing of
components and ingredients from low-cost global suppliers increased
outsourcing of production to foreign production facilities and transportation
and distribution within global markets Recent safety problems can be also
traced back to changes in global supply chain systems47 Also the industry
must continue increasing marketing budgets and intensify its safety standard to
combat bad publicity which can put a dent in product sales such as the blow to
the formula market caused by reports of lead in the paint used to color toys
Such scares damage consumer confidence and company credibility
necessitating strong publicity campaigning as a remedy Government
involvement in manufacturing practices is also likely to increase meaning that
companies will have to comply with standards set in place to help protect
consumers48
In terms of the major market of the toy industry the US the EU and
Asia-Pacific combine to represent over 80 percent of the overall market
Among them developed countries such as the US and EU are responsible for 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 47 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 48 Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby-Productshtml
13 31
capital and technology-intensive sector including design and marketing while
developing countries like China are in charge of labor-intensive process such
as manufacturing This implies that when it comes to product recall such
distinction between design and manufacturing is important particularly in the
context of the toy industry because toy companies such as Mattel perform the
design of toys whereas unnamed overseas manufacturers do manufacturing
Therefore when a certain company recalls its products the rationale for recall
must be clarified whether it is due to design flaw such as sharp edges or small
detachable parts or some manufacturing defects including excess lead in
surface paint or any other harmful chemicals contained in the toy 49
12 Global supply chain with China involved
It is important that management practices be improved to handle the
complexity of global supply chains Companies offshoring their manufacturing
to China (and similar countries) cannot simply rely on intermediaries and
agents in Hong Kong or Singapore to coordinate production and ensure quality
Such an approach was good enough in the initial stages of offshoring but
clearly falls short a decade after offshoring became a common business practice
The offshoring companies need to develop capabilities and systems to engage
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 49 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 32
more directly and closely with China and similar overseas manufacturing
locations Toy companies need to develop robust systems for quality control
and testing of the toys manufactured at their suppliersrsquo factories Unless
companies learn to manage these complexities it is difficult to ensure product
quality and safety50
When taking a closer look into the toy-manufacturing sector in China
Chinarsquos domestic manufacturers are mostly small and medium-sized firms
which may have to make costly technology upgrades before exports Although
many foreign brands have entered the growing Chinese market and established
their own factories and distribution networks they could not improve the
working environment of Chinese local manufacturers rather continuous
scandals caused by their recalls involving made-in-China products resulted in
stiffer working environment safety concern and manufacturing standards To
be worse additional tests and certificates required of businesses drove up costs
while the frequent production line adjustments lowers efficiency of
manufacturing process According to the New York Times interview director
for toy making company explained their sufferings that When orders from
Germany were cancelled Lin had to adjust the program of machines that were
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 50 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 33
producing German orders to meet US requirements as the safety criteria
differed for both nations51
Not only external factors but also internal factors within China are
prevalent which contribute to the poor safety of Chinese imported toys Berman
and Swani assert that five factors among others mainly cause such tendency
cost pressures and quality fade multiple levels of outsourcing often involving
small local producers the existence of a large number of counterfeit goods
made in China Chinese cleverness at evading detection for safety-related
infractions and poor product safety surveillance by the Chinese and US
government These elements coalesce to create an environment where there is a
need to cut corners to meet suppliersrsquo price expectations where unsafe
alternatives are readily available and where the chance of detection of unsafe
goods is very low52
Just as mentioned in the previous section toy industry is facing the era of
global supply chain by much sourcing of components and ingredients from low-
cost global suppliers increased outsourcing of production to foreign production
facilities and transportation and distribution within global markets In this
context many toy recalls that occurred around 2007 and 2008 could be traced
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 51 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007 52 Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48
13 34
back to changes in global supply chain systems53 In the model of offshore
production manufacturers can prevent defects with careful production It is also
known that the toy companies can prevent most of these types of defects with
efficient quality control and inspection mechanisms54
2 MATTELrsquoS TOY RECALL
Abovementioned global supply chain and Chinarsquos involvement in the toy
industry as a major manufacturer has provoked numerous controversies among
Western customers including Mattelrsquos huge toy recalls These issues had even
more crucial impacts on Chinese local manufacturing sectors since they were
the biggest toy makers in international toy market and certainly toy is enjoyed
by much of the population worldwide just as other consumer products possess
enormous pool of consumers On top of that safety problem of the toy covered
with leaded paint as such also have led some young consumers to physical and
mental health problems or even death
Chinese toy recalls involved the Consumer Product Safety Commission
(CPSC) in the US In the historical perspective the earliest instance of toy
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 53 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 54 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13
13 35
recalls from the records of the CPSC was in 1974 when toy chests were recalled
following the death of a child Recalling toys and other products in large
numbers in an infrequent but not an unprecedented event Since 1974 over 680
toy products have been recalled Of these 550 recalls were made in the last 20
years Each year toys were recalled on an average of 28 occasions The number
of recalls remained roughly stable until 2006 but appears to have been on the
rise since then In 2007 CPSC had recalled 56 recalls which would be the
highest number of recalls in the history of the toy industry In other words
there has been a definite increase in the number of recalls in 2007 as Table 2
and Figure 1 display
13 36
Table 2 Toy Recalls (1988-2007)55
Figure 1 Toy Recalls Over Time (1988-2007)56
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 55 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13 56 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209
13 37
The number of recalls involving Chinese-made toys also appears to be on the
rise over the last few years Toy companies started moving the production of
toys in China in the early 1990s This trend has continued and accelerated in
recent years Recalls involving Chinese-made toys was hovering around 50 of
the total until 2002 so recalls did not increase for well over a decade after
manufacturing moved to China However since 2003 this figure had hovered
around 80 and reached 95 this year which is a dramatic rise57 In this
regard real cases regarding the US and EUrsquos recall against toys manufactured
in China will be the main focus hereafter incident outline the point at issue
comparison between the USrsquos response against the issue and that of EU and
legal analysis based on TBT Agreement under WTO system will be the
following contents
21 Event outline
The recall was because of the lead paint coverage which was processed
in Chinese factories Lead was banned in paint on toys and other childrenrsquos
products in the United States in the 1970s but the problem has arisen again as
more toys are imported from China Of roughly 39 lead-related recalls in a
certain year 38 were of Chinese-made goods according to the CPSC In fact
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 57 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45
13 38
about fifty percent of Mattelrsquos revenue comes from toys made in eleven
factories it owns and operates That is a high share for the toy industry But the
other half comes from toys that it outsources to up to fifty manufacturers in
China Those toys tend to be short-term products that feature characters from
movies and television shows rather than Barbie dolls or other Mattel brands58
In early July in 2007 one of the European retailers that sell Mattel toys
discovered the lead on some products On July 6 Mattel stopped operations at
the factory that produced the toys and initiated an investigation and then on
July 18 Mattel took a reporter for The New York Times on a tour of a factory
in Guanyao China and of Mattelrsquos toy safety lab in Shenzhen to show its
sophisticated testing and inspection facilities including equipment that could
detect lead paint on incoming products or supplies At that time Mattel
executives say it was unclear whether Mattel was facing a widespread lead
paint problem or if the European case was an anomaly When the companyrsquos
executives received conclusive data that persuaded them to recall the eighty-
three products the company contacted retailers who stocked the toys
Originally Mattel requires the factories it contracts with to use paint and other
materials provided by certified suppliers Mattel executives said they did not
know if the contract manufacturer substituted paint from a noncertified supplier
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 58 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 39
or if a certified supplier caused the problem59 Later it was found that even
though the company had developed a certification program and rigorous testing
rules to make sure that its Chinese contractors adhered to standards for the
allowable levels of lead in paint yet some subcontractors were careless while
others intentionally violated the rules by substituting paint from a noncertified
supplier who provided the lead paint60
The string of lead paint cases has drawn the most attention from toy
product related association and consumer watchdogs In light of the recalls
Nickelodeon - which owns the characters Dora the Explorer and Diego - has
decided to introduce a third-party monitor to check up on all of the companies
that make toys under its brands including Mattel61 Combined with the recent
scares in the United States of Chinese-made pet food and globally of Chinese-
made pharmaceuticals and toothpaste the string of toy recalls is inspiring new
demands for stepped-up enforcement of safety by United States regulators and
importers as well as by the government and industry in China This summer
the Toy Industry Association has been working with the federal Consumer
Product Safety Commission on new regulations to require more stringent safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 59 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007 60 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 61 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 40
checks The Toy Industry Association urges its members to routinely test
products it is importing to make sure they comply with federal safety standards
which prohibit for example surface paint that contains lead in toys or items
that could cause a choking hazard62 Meanwhile Mattel agreed to pay $23
million to the CPSC for violating a federal lead paint ban and marketing
importing and selling non-compliant toys in civil penalties The CPSC said the
fine against the No 1 toymaker and its Fisher-Price pre-school division was the
highest ever for the agencys regulated product violations and the third largest
in its history63
22 Aftermath of toy recall and its damage degree to the toy industry
Such an unprecedented toy recall of the US against China was also
proven through numbers and figures As Table 2 and Figure 2 display the
number of both Chinese toy recall and lead-contained toy recall tend to increase
as years pass by especially from the year 2000 To make these table and figure
Laplume and Bapuji complied a database of toy recalls based on the recall
notices posted on the website of the US CPSC They presented the data on toy
recalls in Table 2 with special attention given to those involving toys made in
China and those recalled for excessive lead Authors also presented the data
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 62 ldquoAs More Toys Are Recalled Trail Ends in Chinardquo The New York Times June 19 2007 63 Mattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 2009
13 41
pictorially in Figure 2 to allow a visual interpretation of trends and
developments64
Table 2 Number of Lead-Contained Toy Recall Announcements (1988-2008)65
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 64 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports13 65 Ibid
13 42
Figure 2 Number of Lead-Contained Toy Recall (1998-2008)66
Apparently the reason why Chinese factory used lead-contained paint was due
to cheaper price Multinational Corporation such as Mattel kept on requiring
low cost and price to their suppliers while suppliers including Chinese
manufacturers were facing serious difficulties regarding the fact that their
export prices were rising due to continuous appreciation of the Yuan and
escalating labor cost Consequently for Chinese factory owners who are often
under intense pressure to lower production costs tend to cut corners in making
products and regularly use cheap and illegal substitutes such as leaded paint to
their toys to survive as Mattelrsquos suppliers Namely Chinese local manufacturers
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 66 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports
13 43
got pressure not only from Western companiesrsquo appetite for cheaper toys but
also from the fierce local competition to satisfy such appetite Furthermore
numerous toy recalls from the US worsen the situation repeated scandals
involving Chinese products resulted in stringent environmental safety and
manufacturing standards Additional tests and certificates required of
businesses drove up costs even more67 Long supply chain involving multiple
contractors and subcontractors which are common in China were also
nominated as the major contributor Every link in the chain was susceptible to
fraud or contaminated goods Such uncertainty usually contributes to supply
chain breakdown since the larger the chain the more people get involved and
the greater the difficulty in controlling the quality of the product68
Aftermath of toy recall also included remarkable changes after the US
Congress passed the new federal childrenrsquos product laws in August 2008
setting higher standards for toy safety product line adjustments must be done
more frequently and comprehensively to satisfy requirements and standards of
Mattel and policies of US Congress Changes like these affect the factorys
working efficiency and increases costs For instance it takes about a weeks
time to make the machines adapt to new procedures and also involves huge
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 67 ldquoSmall World After All for Toy-making Hubrdquo China Daily December 23 2008 68 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007
13 44
expenditure on purchase of substitute materials when required69 The nightmare
had continued after regulators in Beijing revoked the export licenses of two toy
manufacturers one of the heads of those Chinese company that made toys for
Mattel for fifteen years and was behind the recall this month of about a million
Mattel toys committed suicide in a company warehouse in southern China The
death was the latest development in a year filled with prominent recalls and
product safety scandals involving goods made in China According to the
briefing of Chinese government one of the paint suppliers for Chinese
manufacturer had shipped the company a fake lead-free paint pigment that
could be used in producing paint70
23 Reaction and regulation of the US government and background policy
In the US responsibility for the safety of consumer products with the
exception of food pharmaceuticals and automobiles falls within the
jurisdiction of the US CPSC which regulates the sale and manufacture of more
than 15000 different consumer product The CPSC collects information about
product safety issues from sources such as hospitals doctors newspaper reports
industry reports consumer complaints investigations conducted by its staff and
reports from companies When a company becomes aware of hazards
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 69 ldquoTrouble in Chinarsquos Toy Industryrdquo China Daily December 22 2008 70 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007
13 45
associated with the products it sold it is required by law to inform the CPSC
immediately within 24 hours Based on the information it received the CPSC
works in coordination with the companies involved to recall the hazardous
products from the market The recall notices are publicly available on the
CPSCrsquos website The CPSCrsquos recall notices contain information about the
product being recalled the company recalling the product where the product
was recalled the hazard associated with the usage of the recalled product sale
details such as the number of units sold sales locations sale period and sale
price the procedure to return the product and the remedy offered by the
company71
Authority for the CPSC is provided in the 2008 Consumer Product Safety
Improvement Act (CPSIA) passed by the US Congress which gave makers and
sellers of childrens products such as toys clothing and books have until
February 10 2009 to comply with stricter standards for permissible lead
phthalate content limits and other mandatory safety requirements72 Following
considerable pushback from toymakers who said the deadline was unrealistic
and also applied to products that had already been shipped the CPSC agreed to
delay the deadline for the new testing and certification requirements by a year
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 71 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209 72 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384
13 46
to Feb 10 201073 Apparently this act is the result of a spike of 473 consumer
products recalled in 2007 in what is referred to as the ldquoYear of the Recallrdquo74 It
became effective Aug 14 2009 in the US and imposes tough standards for lead
and chemicals called phthalates in products intended for children age 12 and
under It requires that all childrenrsquos products comply with all applicable
childrenrsquos product safety rules are tested for compliance by a CPSC-accepted
laboratory have a written Childrenrsquos Product Certificate issued by the
manufacturer or importer that provides evidence of the productrsquos compliance
and have permanent tracking information affixed to the product and its
packaging75 In fact the law increased the budget of CPSC imposed new
testing and documentation requirements and set new acceptable levels of
several substances It imposed new requirements on manufacturers of toys and
other consumer products for children The Act also increased fines and
specified jail time for some violations The law became to have more wide-
sweeping nature comparing to a previous bill the Lead-Free Toys Act This
earlier bill was incorporated into this act which was apparently prompted by
various scandals over high lead content in toys in 2007
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 73 ldquoMattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 200913 74 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 75 The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws--StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act
13 47
The Act contained three main standards including exposure levels of lead
phthalate and mandatory testing Especially regarding the exposure level of
lead the legislation reduced the limit of lead allowed in surface coatings or
paint to 90 ppm from then-current limit of 600 ppm effective on 14 August
2009 The legislation reduces the amount of total lead content in childrens
product substrates to 600 ppm by 10 February 2009 300 ppm by 14 August
2009 and 100 ppm by 14 August 2011 On the other hand the legislation
required for mandatory testing that every manufacturer of a product subject to a
consumer product safety rule will provide a General Conformity Certificate to
certify based on unit testing or a reasonable testing program that the product
complies with all safety rules76 These certificates must accompany the product
through the distribution chain through the retailer They must be available to the
CPSC during any inspection The third party testing requirement for lead
content was originally set by the CPSIA at 600 ppm but dropped to 300 ppm in
August 2009 However these lead content testing requirements were stayed by
the CPSC in January 2009 until February 10 2010 In December 2009 this stay
of enforcement was further extended until February 10 2011 In both cases the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 76 Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf
13 48
CPSC cited a need to implement further rulemaking and to give manufacturers
more time to comply77
US regulators also announced plans to set up a Beijing office to help
ensure Chinese exports are safe for Americans following a slew of recalls
involving childrenrsquos toys Particularly the US CSPC sought to establish a
permanent presence overseas for the first time to better cooperate with Chinese
regulators and companies so the countryrsquos products are up to US standards It
also planned to have commission staff working in the embassy in Beijing to
work with manufacturers and Chinese regulators One major task of Beijing
office was to educate Chinese manufacturers about the new requirements under
the CPSIA Considering some mutual economic interests between the US and
China Chinese manufacturers are expected to comply with this law since the
large retailers in the US require them to meet such standard78
Amid growing concerns over the safety of Chinese products the US
launched negotiations towards a common safety standard for toys on November
17 in Brussels with the EU as well The talks were formally opened during a
trilateral high-level meeting between EU Consumer Affairs Commissioner
Meglena Kuneva the US Chairman of the Consumer Product Safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 77 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review 78 ldquoUS seeks China office to ensure export safetyrdquo China Daily July 31 2009
13 49
Commission Nancy Nord and the Chinese Vice-Minister of AQSIQ Wei
Chuanzhong The three sides have decided to bring their joint efforts to a new
level by aligning their standards Toys will be the first targets since around 75
percent of toys sold around the world are made in China Common standards
and policy consistence are very crucial for Chinese manufacturers to do their
business in a fair and transparent arena points out Liang Mei deputy chairman
of China Toy Association Another comment was added that the companys
strong focus on research and development would help it to overcome the new
technological barriers and avoid safety disputes79 A certain kind of special
team that is engaged in investigating and studying technology standards of
various nations and international trends and managing onersquos own safety
standards higher than the general or keep it ahead of the criteria of the exporting
marketplaces were also suggested as solution by industry experts80
3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT
31 Preliminary findings under GATT Agreement
A preliminary research about the legitimacy of USrsquos recall on Chinese
toys under GATT Agreement insists that by placing a temporary ban on
Chinese toy products the United States would violate Article III which is
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 79 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007 80 ldquoTrouble in Toy Industryrdquo China Daily December 22 2008
13 50
National Treatment Despite violating GATT Article III4 the author insists
that a Panel would likely find the temporary ban on Chinese toy products valid
under Article XX(b) based on following rationales most of all the temporary
ban on Chinese toys is within the policies designated to protect the human life
and health of American children Just as the Panel in lsquoThailand ndash Cigarettersquo
case has recognized the negative human health effects of smoking a Panel
would likely conclude that the use of lead in childrenrsquos toys creates a negative
health effect It would likely then find that the United States sufficiently sets
forth a prima facie case for an Article XX(b) exception81 Moreover the author
writes no alternative measure could adequately diminish the high risk of lead
contamination of Chinese toys and therefore hold the strict measure valid
Authorrsquos opinion that the temporary ban on Chinese toy does not arbitrarily or
unjustifiably discriminate against Chinese toy imports also leads to justification
of US toy recall The logic behind is that the ban targets Chinese toy imports
because previous US measures failed to curtail the significant volume of
contaminated Chinese toys entering the US markets Since there are no
ulterior ldquoprotectionist objectivesrdquo the measure is not a ldquodisguised restrictionrdquo
under Article XXrsquos chapeau Therefore the author argues that since the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8113 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213
13 51
temporary ban satisfies all the requirements of Article XX(b) a Panel would
likely rule that it does not violate GATT principles82
32 Legal analysis why USrsquos toy recall is legally controversial under TBT Agreement When based on TBT Agreement one of the articles related to the USrsquos
recall on Chinese toy imports include Article II1 which states ldquoimported
product shall be accorded treatment no less favourable than that accorded to
domestic like productsrdquo representing MFN principle and NT 83 The other one
is Article II2 that regulates member statesrsquo measures not to be trade-restrictive
by stipulating that ldquotechnical regulations shall not be more trade-restrictive than
necessary to fulfill a legitimate objective taking account of the risks non-
fulfilment would createrdquo84
First of all Article II1 of TBT Agreement is highly likely to be violated
because it would treat Chinese toy imports less favorably than US domestic
toys To put in more detail since the essential factor that needs to be considered
is ldquolikenessrdquo between exports and imports determining whether US toys and
Chinese toys are like products under the meaning of Article II1 must be the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8213 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 83 TBT Art II1 84 TBT Art II2
13 52
prior analysis to reach such likely conclusion Just as Uche wrote in the legal
analysis under GATT Agreement Chinese toy imports are like products with
respect to US toys under the definition promulgated by GATT Article III4
because the ban would affect the ldquointernal sale offering for sale purchase
transportation distribution or userdquo of the Chinese toys85 According to Uche
ldquoin determining whether imported and domestic products are like products not
only the properties nature and quality of the product but also the end use of the
product must be consideredrdquo86 In fact Chinese toys and American toys share
similar nature which is to entertain children and manufacturers do not affect
such nature whether they are Americans or Chinese Also since manufacturing
factories in China are managed and controlled by Mattel with its same
operation policy the quality of Chinese-made toys and American-made toys
within Mattelrsquos manufacturing chain seems to be quite identical as well On top
of that regardless of their manufacturers toys generally have the same end-
users children When compared to customers in other age groups they seem to
share relatively similar tastes and consumer habits
On the other hand USrsquos recall on its Chinese imports can be analyzed
consistent with Article II2 of TBT Agreement According to the Panel Report
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 85 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 8613 Ibid13
13 53
of lsquoUS ndash Tunarsquo case the analysis of Article II2 of the TBT Agreement may be
conducted in two steps first to determine whether a certain action is taken to
fulfill a legitimate objective which include ldquoprotection of human health or
safetyrdquo and second if that is the case to determine whether that measure is
less trade-restrictive than necessary to fulfill such objective taking account of
the risks non-fulfillment would create87 Based on such criteria USrsquos recall was
due to protect American children from the exposure to the lead paint which can
be interpreted as the ldquolegitimate objectiverdquo On top of that the measure done by
the US can be regarded as less trade-restrictive than necessary to fulfill such
objective with the consideration about risks non-fulfillment would create since
the measure was merely a temporary recall on Mattelrsquos defects rather than
unilateral and arbitrary import restriction against the entire Chinese imports to
the US Also such measure may be originated from the risk-assessment of the
case when the legitimate objective protection of human health or safety has
failed to be fulfilled which might trigger serious physical and mental problems
to American children Therefore it can be concluded that USrsquos toy recall is not
inconsistent with TBT Article II2 when considering aforementioned facts
However although Article II2 is satisfied the recall measure taken by the US
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8713 WTO Panel Report lsquoUS mdash Tunarsquo (WTDS381R)
13
13 54
is still questionable because Article II1 and II2 of TBT Agreement are
obligations of WTO member nations which implies that both articles must be
satisfied to acquire legitimacy unlike the preliminary analysis based on GATT
Agreement Thus when the case similar to this occasion is brought to the
international court under the WTO there would be high probability that the
respondentrsquos recall measure might trigger legal controversy under the TBT
Agreement
IV FURTHER DISCUSSION AND CONCLUSION
This paper overall has implemented the case study of which the US has
recalled on Chinese toy imports concerning the lead paint and has analyzed the
suitability and legitimacy of such measure in light of TBT Agreement Prior to
the case study some applicable international rules were introduced GATT
Article I III XX(b) and the chapeau of Article XX which are MFN Principle
NT and General Exceptions to GATT provision respectively formulated the
basis of TBT Agreement In terms of TBT Agreement Article II1 and II2
were the main provision those are applicable to this specific case
Following such applicable international agreements toy industry trend
and the event outline of USrsquos recall on Chinese toy imports were displayed
Along with its volatile and seasonal characteristics the toy industry usually
13 55
incurs relatively higher costs on obsolete inventory lost sales and markdown
Also it is important strategy to survive that providing creative yet price-
competitive toys at the right quantity at the right stores during the very short
selling-windows At this point toy recall case done by the US on Chinese
imports in 2007 was one of the empirical evidence that shows aforementioned
drawback that toy industry and China as manufacturer is suffering from
Particularly this case of Mattelrsquos toy recall against Chinese toy products had
noteworthy significance as the occasion of which a certain multinational
corporationrsquos manufacture outsourcing got expanded to the scale of national
trade dispute concerning consumer product safety issue
Applying abovementioned articles from the TBT Agreement as an
analysis framework some legal controversies were presented regarding the US
toy recall case in the following section As the preliminary finding proved
based on GATT Agreement the recall measure itself violates MFN principle
and NT Nonetheless unlike GATT Agreement which contains exception
clause that justifies such violation TBT does not include any kind of
justification mechanism Therefore although the recall measure done by the US
satisfies Article II2 violation of Article II1 of TBT may cause legal
controversy when the similar case is brought to WTO
On the basis of such occasion and its legal issues several important
13 56
implications in the practical aspect can be drawn for the further discussion It
seems that although China is already well aware of the necessity to adopt and
apply international standards and to make their domestic ones harmonizing with
international norms through remarkable efforts as shown in some international
trade reports China is rather suffering from the disjunction between
continuously improving international standards and Chinarsquos lack of strict and
uniform enforcement of standards This may imply that efforts to make
international agreement and its application consistent must be done by both
international organization and local governments for effective connection
between the public and private sector Particularly the WTO should not stop at
establishing provisions but focus more on implementation with consideration
on each member nationrsquos industry environment and condition especially
regarding those of developing countries Consequently not only technical
standards and certificate management but also education and training program
for the industry fields ought to be provided in the scale of international
organizations
The Chinese government and industry groups also need to address this by
ensuring that Chinese exporters adhere to the standards of the importing
country Companies must invest time and effort in developing not only
standards and principles of safety for their suppliers but must also invest in
13 57
education and training to build the skills and abilities within the supplier
network to assure product safety88 At the same time the governments of
importing countries need to encourage Chinese authorities to develop global
standards on consumables then legislate and monitor them The difference in
standards across the world is clearly an issue These differences need to be
addressed with high priority so that consumers can benefit from globalization of
manufacturing and consumption The issue of global standards is contentious
because different countries have different trajectories of development The
standards of developing countries may not be acceptable to a developed country
On the other hand developing countries will some- times argue that they cannot
adopt the standards of the developed world because of the high costs associated
with these standards Nevertheless exports from developing countries should
adhere to the standards of the export markets Accordingly all those involved
in the global supply chain such as suppliers manufacturers and marketers need
to develop systems to ensure the standards are applied89
This issue with toy recalls takes on another dimension of concern in more
local level which is the cost issue caused by the vicious cycle in global supply
chain of toy industry Despite the awareness of Chinese manufacturers 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8813 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-72013 89 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 58
regarding international technical standards it may be hard for them to ignore
cheaper leaded-paint when squeezed between harsh demands on lower cost
from the US importers and domestic problems such as increasing labor cost and
RMB appreciation At this point the vicious cycle can be formed in toy
industryrsquos global supply chain in spite of the information and knowledge about
the current international standards local manufacturers use cheaper leaded paint
for lower cost Detecting excessive lead level from the paint demands on
technical standard becomes harsher within importing countries As a result
such higher standards require more cost for locals to be satisfied which
ultimately completes the vicious cycle Consequently it seems that further
discussion and researches about constructive measures including policy
changes may be essential and important to resolve such crisis more
fundamentally
13 59
REFERENCES
Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 Del V G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45 Jiacheng Z and Lu Hongjie (2013) Analyzing China Harmonization of Technical Barriers to Trade in the EU and US Markets The Twelfth Wuhan International Conference on E-Business ndash Emerging Operations amp Services Management Track Johnson M E (2001a) Learning from toys Lessons in managing supply chain
13 60
risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 Keith13 E13 M13 John13 S13 W13 and13 Tsunehiro13 O13 (2000)13 Quantifying13 the13 Impact13 of13 13 13 13 13 13 13 Technical13 Barriers13 to13 Trade13 A13 Framework13 for13 Analysis13 Policy13 Research13 13 13 13 13 13 13 Working13 Paper13 Development13 Research13 Group13 The13 World13 Bank Lee M A Flynn B B and Frohlich M T (2008) All supply chains donrsquot flow through understanding supply chain issues in product recalls Management and Organization Review 4 167ndash182 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal Marucheck A S (1987) On product liability and quality control IIE Transactions 19 355ndash360 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review Paul W B and Hari B (2008) Toy Recalls and China Emotion vs Evidence Management and Organization Review 42 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Reports and Reviews (Online documents included) Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby- Productshtml
13 61
Brief Guide to Analytical Methods for Measuring Lead in Paint Inter- Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground Report on Technical Barriers to Trade (2013) United States Trade Representative Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf The Impact of the TBT and SPS Agreements on Food Labeling and Safety Regulations httpcspinetorgreportscodexwtospsbthtm The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws-- StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml
13 62
GATTWTO Documents The Technical Barriers to Trade Agreement The General Agreement on Tariffs and Trade 1994 WTO Accession Protocol of The Peoplersquos Republic of China WTO Concerns on Indiarsquos Import Restriction on Chinese Toys WTO Technical information on TBT Trade topics Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm WTO Trade Policy Review (2012) WTO ldquoWhat is the WTOrdquo Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm WTO European Communities ndash Measures Affecting Asbestos and Asbestos- Containing Products WTDS135R
13 63
국문 초록
세계경제에 있어서 각 국가 경제의 연계성이 심화됨에 따라 많은
제조업들의 생산 라인과 공급 사슬 역시 세계화 되면서 주로 디자인이나
브랜드 관리를 담당하는 선진국과 생산과 제조를 담당하는 개발도상국
간의 기술 표준 차이에서 오는 문제점들이 발견되고 있다
세계무역기구(WTO) 체제하에서 무역에 관련된 기술표준들은 무역상
기술장벽 조항(TBT)에 따라 관리되어지나 WTO의 회원국들의 논의 하에
알맞은 조항을 명시하는 것과 조항의 효용성 또는 실제 각국의
기술표준들과 조항의 합치성은 별개의 문제인 것이 사실이다
본 논문은 미국 Mattel 사의 중국산 장난감 회수조치가 WTO
체제하에서 어떠한 법적 의미를 지니는지 살펴보았다 사건 당시 실제로
중국이 미국을 상대로 WTO에 제소하지는 않았지만 오늘날 대두되는
TBT의 중요성과 점점 더 심화되어가는 제조산업의 세계화 현상을
보았을 때 향후 비슷한 사건들이 발생할 가능성이 높기 때문에 이러한
분석은 유의미할 수 있으며 추후 시사하는 바 역시 클 것으로 예상된다
따라서 본 연구에서는 미국의 중국산 장난감 회수조치의 통상법적
사례분석을 통해 TBT가 기술표준문제에서 지니는 법적 의미를
분석하였다
키워드 세계무역기구 무역상 기술장벽협정 기술표준 Mattel사
장난감 회수조치 중국산 장난감
학번 2012-22086
ltstartpagegt10I INTRODUCTION 1II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 4 1 GATT ARTICLE I amp III 4 2 GATT ARTICLE XX(B) amp CHAPEAU OF ARTICLE XX 8 3 TBT UNDER THE WTO SYSTEM amp TBT ARTICLE II 10 4 OTHER RELATED TECHNICAL STANDARDS 20III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 28 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS 28 11 Characteristics of toy industry 28 12 Global supply chain with China involved 31 2 MATTELiexclmacrS TOY RECALL 34 21 Event outline 37 22 Aftermath of toy recall and its damage degree to the toy industry 40 23 Reaction and regulation of the US government and background policy 44 3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT 49 31 Preliminary findings under GATT Agreement 49 32 Legal analysis why USiexclmacrs toy recall is legally controversial under TBT Agreement 51IV FURTHER DISCUSSION AND CONCLUSION 54REFERENCES 59plusmnsup1sup1reg AtildeEcircmiddotIuml 63ltbodygt
13 4
will be followed subsequently Section IV combines the analysis results from
the previous section and proposes several implications on the application of
TBT Agreement and issues about the vicious cycle created within the global
supply chain of toy industry
II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 1 GATT ARTICLE I amp III
11 History of GATT
After the World War II has ended in 1945 the international society and
its members recognized the necessity to reconstruct and revitalize broken
worldrsquos economy The outcome of such recognition and efforts came out two
years later twenty-three countries signed General Agreement on Tariffs and
Trade (GATT) which was a multilateral agreement regulating international
trade Actually It was negotiated during the United Nations Conference on
Trade and Employment and was the outcome of the failure of negotiating
governments to create the International Trade Organization (ITO)
Based on its preamble the objective of GATT was to reduce trade
barriers substantially between countries through the reduction of tariffs the
reduction of subsidies the elimination of import quotas and discriminatory
13 5
trade policies and preferences on a reciprocal and mutually advantageous basis
To achieve such a liberalized trading regime contracting parties to GATT
underwent eight extensive rounds of negotiations including Kennedy Round
Tokyo Round Uruguay Round Doha Round and etc where countries would
agree to specific reductions to the barriers to trade between nations Most of all
the Uruguay Round has noteworthy significance in among the history of GATT
it was not only the first set of multilateral trade negotiations in which
developing countries had played an active role but also the most substantial
trade liberalization agreement in agricultural products in the history of trade
negotiations4 Finally the contracting parties to the GATT decided to establish
the World Trade Organization (WTO) at this very round which concluded in
19945
12 GATT Article I
Article I of GATT specifies Most Favored Nation (MFN) Principle As
the paragraph 1 of this article states
ldquohellip any advantage favour privilege or immunity granted by any contracting party to any product originating in or destined for any other country shall be accorded
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 4 The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 5 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915
13 6
immediately and unconditionally to the like product originating in or destined for the territories of all other contracting partiesrdquo6
the MFN Principle extend the same privileges benefits or advantages to all
WTO members as long as the occasion is involving ldquolike productsrdquo from each
member nation Here ldquolikenessrdquo of imported product and domestic product
could be determined based on six criteria physical characteristics and uses of
the merchandise interchangeability channels of distribution common
manufacturing facilities production processes and employees customer and
producersrsquo perceptions and price7 Namely it precludes discrimination among
imported ldquolike productsrdquo requiring member-states to treat imported products of
a given nation no less favorably than similar products from other member-
states8 Such concept of ldquolike productsrdquo continuously appears throughout the
agreement including Article III which will be explained in the following
paragraph
13 GATT Article III
Article III of GATT stipulates National Treatment principle This
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 6 GATT Art I 7 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml13 8 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915
13 7
principle minimizes incidents of unfair trade discrimination by requiring
member-states to refrain from treating foreign products less favorably than
domestic products The purpose of the National Treatment principle is to
prohibit hidden protectionism and circumvent measures that create trade
barriers Therefore under such principle contracting parties must treat
imported and domestic products equally Especially as Article III2 states in the
text
ldquoThe products of the territory of any contracting party imported into the territory of any other contracting party shall not be subject directly or indirectly to internal taxes or other internal charges of any kind in excess of those applied directly or indirectly
to like domestic productsrdquo9
the National Treatment principle prohibits contracting parties from imposing
internal taxes or charges either directly or indirectly on imported products in
order to afford protection to domestic products Contracting parties substantiate
an Article III2 violation by failing to tax two directly competitive or
substitutable products similarly Finally Article III4 requires that contracting
parties may not provide less favorable treatment to imported products than to
domestic products through following sentences
ldquoThe products of the territory of any contracting party imported into the territory of any other contracting party shall be accorded treatment no less favourable than that
accorded to like products of national origin in respect of all laws regulations and
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 9 GATT Art III2
13 8
requirement affecting their internal sale offering for sale purchase transportation distribution or userdquo10
In other words Article III2 and III4 violations occur when a member-state
applies a tax or creates a measure that treats like imported products less
favorably than like domestic products
2 GATT ARTICLE XX(b) amp CHAPEAU OF ARTICLE XX
Article XX is the General Exception clause to GATT provision This
exceptional clause allows member-states of the WTO to use otherwise illegal
trade measures by invoking an enumerated exception for valid public policy
purposes A member-state can only invoke an Article XX exception after a
WTO Panel concludes that the measure or some part thereof violates a GATT
provision Thereafter the WTO Panel must determine whether the measure falls
within one of the Article XX exceptions Throughout the proceedings the
member- state invoking the Article XX exception carries the burden of proof11
21 GATT Article XX(b)
Among ten cases of exceptions Article XX(b) allow a member nations to
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 10 GATT Art III413 11 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915
13 9
adopt of enforce measures ldquonecessary to protect human animal or plant life or
healthrdquo12 through the use of measures those are inconsistent with GATT In this
phrase ldquonecessaryrdquo can be regarded as the main keyword when the panel
implements the analysis of a certain case under Article XX(b) the Panel must
determine that a trade measure is ldquonecessaryrdquo to achieve the objectives of that
member nationrsquos public health policy The necessity of such intrusive health
policy can be applied exclusively when the selected measure is the one and only
available measure and there are no less trade restrictive alternatives that would
be consistent with GATT in the occasion
22 Chapeau of GATT Article XX
Not only Article XX(b) but also the chapeau of GATT provides the
criteria that exceptional case must satisfy The chapeau presents as follows
ldquoSubject to the requirement that such measures are not applied in a manner which would constitute a means of arbitrary or unjustifiable discrimination between
countries where the same conditions prevail or a disguised restriction on international trade nothing in this Agreement shall be construed to prevent the adoption or
enforcement by any contracting party of measureshelliprdquo13
The purpose of this chapeau is to prevent discrimination and guard against
protectionist policies by prohibiting the application of arbitrarily or
unjustifiable discriminative measures between countries Therefore for a 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 12 GATT Art XX(b) 13 GATT Art XX
13 10
certain dispute case to be exceptional against GATT principles including MFN
and national treatment it must satisfy both Article XX(b) and the chapeau of
GATT These two preconditions ultimately become the basis of Technical
Barrier to Trade (TBT) Agreement under the WTO system
3 TBT UNDER WTO SYSTEM amp TBT ARTICLE II
31 Creation of the WTO
The international community created the WTO as a response to the
growing problems facing GATT as the world economy became more globalized
On January 1 1995 the international community established the WTO in order
to reduce trade barriers through multilateral negotiations With its creation the
WTO subsumed GATT and formed the first international trade organization In
this context the original GATT text (GATT 1947) is still in effect under the
WTO framework subject to the modifications of GATT 199414
Whilst GATT was a set of rules agreed upon by nations the WTO is an
institutional body The WTO expanded its scope from traded goods to include
trade within the service sector and intellectual property rights Although it was
designed to serve multilateral agreements during several rounds of GATT
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 14 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 91513
13 11
negotiations multilateral agreements created selective trading and caused
fragmentation among members WTO arrangements are generally a multilateral
agreement settlement mechanism of GATT15 As the purpose of the WTO is to
facilitate trade among nations through trade agreements as early as 1997 these
agreements governed over ninety percent of all international trade16
In terms of its organization mechanism the WTO consists of various
committees and councils that address novel trade issues and create stronger
international agreements Any WTO member may participate in any committee
or council However WTO members may not participate in the appellate body
dispute settlement panels or multilateral committees The WTO also provides
members with many benefits that facilitate the flow of international trade In
addition to providing an international trade framework the WTO provides its
members with a dispute resolution Panel to resolve disputes among member
states If a dispute arises among contracting parties they must first enter into
consultation After sixty days if the parties cannot agree then they may submit
their dispute to a WTO Panel for study Thereafter the Dispute Settlement Body
appoints a three- to five-member Panel of independent trade experts to review
the dispute The Panel evaluates the facts reviews GATT principles and 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 15 ldquoWhat is the WTOrdquo WTO official website Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm 16 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915
13 12
submits a report with its decision The decision binds the parties unless within
sixty days the Dispute Settlement Body unanimously decides to reject the
report or either party appeals the decision17
The WTO has a number of fundamental principles that every WTO
member must follow These principles include transparency MFN National
Treatment and reciprocity subsuming basic principles of GATT as well
Transparency requires that member-states publish their trade policies and
regulations and apply them equitably Reciprocity requires that parties in trade
agreements meet their respective trade obligations MFN principle and national
treatment are identical with those under GATT18
32 TBT under the WTO system
The provisions of the GATT 1947 contained only a general reference to
technical regulations and standards in Articles III XI and XX a GATT
working group set up to evaluate the impact of non-tariff barriers in
international trade concluded that technical barriers were the largest category
of non-tariff measures faced by exporters After years of negotiations at the end
of the Tokyo Round in 1979 thirty-two GATT Contracting Parties signed the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 17 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 18 Ibid
13 13
plurilateral Agreement on TBT The Standards Code as the Agreement was
called laid down the rules for preparation adoption and application of technical
regulations standards and conformity assessment procedures The new WTO
Agreement on Technical Barriers to Trade or TBT Agreement has
strengthened and clarified the provisions of the Tokyo Round Standards Code
The TBT Agreement negotiated during the Uruguay Round is an integral part
of the WTO Agreement19
Aforementioned GATT Article XX(b) and the chapeau of Article XX
may now explain the advent of the TBT Agreement under the WTO system
Just as GATT becomes an entity as the WTO and the WTO Agreement
succeeds the contents of GATT the TBT Agreement got developed based on
GATT Article XX(b) and the chapeau of Article XX as well Such
characteristics of TBT is based on the following evidence
ldquohellip Desiring to further the objectives of GATT 1994 hellip Desiring to ensure that technical regulations and standards including packaging marking and labeling
requirements and procedures for assessment of conformity with technical regulations and standards do not create unnecessary obstacles to international trade hellip
Recognizing that no country should be prevented from taking measures necessary to ensure the quality of its exports or for the protection of human animal or plant like or health of the environment or for the prevention of deceptive practices at the levels it
considers appropriate subject to the requirement that they are not applied in a manner which would constitute a means of arbitrary or unjustifiable discrimination between
countries where the same conditions prevail or a disguised restriction on international
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 19 Technical information on TBT Trade topics WTO official website Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm
13 14
trade and are otherwise in accordance with the provisions of this Agreement helliprdquo20
One of the WTO Panel Report which is about the lsquoEC - Asbestosrsquo case also
mentions about intertwined mechanism between TBT and GATT Article XX(b)
ldquoWe also note that the criteria on the preparation adoption or application of
technical regulations in Article 22 of the TBT Agreement are very similar to
those in Article XX of the GATT 1994 The preamble to the TBT Agreement in
fact repeats some of the wording of Article XX of the GATT In the Panelrsquos
view the TBT Agreement is a development of the GATTrdquo21
To give more detail about the relationship between the TBT Agreement
and GATT Agreement although the TBT Agreement according to its Preamble
in intended to ldquofurther the objectives of GATT 1994rdquo it does not contain any
explicit links to Article XX(b) or any equivalent exception clause Nevertheless
similar wording is found in Article II2 of TBT Unlike Article XX this
provision also mentions ldquohuman safetyrdquo and does not stipulate a closed list of
policies (ldquointer aliardquo) Therefore a wider variety of reasons (even moral ethic
and socio-economic considerations market transparency or consumer
preferences) could be ldquo legitimate objectivesrdquo22 Furthermore as in Article
XX(b) the term ldquonecessaryrdquo is contained in Article II2 of TBT as well 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 20 TBT The Preamble 21 WTO Panel Report lsquoEC mdash Asbestosrsquo (WTDS135R) para 855 22 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers
13 15
However this seems to contain an element of tautology the phrase ldquonot be
more trade-restrictiverdquo is reminiscent of the interpretation of ldquonecessaryrdquo in
Article XX(b) Yet the different balance of obligations in Article II2 TBT and
in Article XX suggests that ldquonecessaryrdquo need not have exactly the same
meaning in both provisions In lsquoEC ndash Asbestosrsquo case the Appellate Body stated
that ldquothe TBT Agreement imposes obligations on Members that seem to be
different from and additional to the obligations imposed on Members under
the GATT 1994rdquo Unlike Article XX where the burden rests on the defending
party to present a prima facie case that the measure is justified under Article
II2 TBT it is for the complaining party to make a prima facie case that the
measure creates an unnecessary barrier to trade23
There are three main concepts throughout the entire Agreement technical
regulations standards and conformity assessment procedures Technical
regulations and standards set out specific characteristics of a product such as its
size shape design functions and performance or the way it is labeled or
packaged before it is put on sale In certain cases the way a product is produced
can affect these characteristics and it may then prove more appropriate to draft
technical regulations and standards in terms of a products process and
production methods rather than its characteristics per se The TBT Agreement
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 23 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers13
13 16
makes allowance for both approaches in the way it defines technical regulations
and standards24 One another feature of these standards and regulations is that
they should not be imposed in a protectionistrsquos way In fact the TBT
Agreement accords to Members a high degree of flexibility in the preparation to
take into account the existence of legitimate divergences of taste income
geography and other factors between countries adoption and application of
their national technical regulations according to the abovementioned Preamble
However Members regulatory flexibility is limited by the requirement that
technical regulations ldquoare not prepared adopted or applied with a view to or
with the effect of creating unnecessary obstacles to traderdquo25 according to the
Article II2 Lastly conformity assessment procedures are technical procedures
mdash such as testing verification inspection and certification mdash which confirm
that products fulfill the requirements laid down in regulations and standards
Generally exporters bear the cost if any of these procedures Non-transparent
and discriminatory conformity assessment procedures can become effective
protectionist tools Costs for exporters usually include loss of economies of
scale which is the case that if a firm must adjust its production facilities to
comply with diverse technical requirements in individual markets production
costs per unit are likely to increase This imposes handicap particularly on small
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 24 TBT Annex I 25 TBT Art II2
13 17
and medium enterprises Information costs which include the costs of
evaluating the technical impact of foreign regulations translating and
disseminating product information and training of experts is also a part of
exporterrsquos burdens Conformity assessment costs confirming the compliance
with technical regulations through testing certification or inspection by
laboratories or certification bodies are usually at the companys expense as
well26
The TBT Agreement applies when a country applies aforementioned
technical regulations standards or procedures for assessing conformity with
these standards in such a way as to impose an unnecessary restriction on
international trade It is subject to review every three years to reflect the trend
The TBT Agreement covers a broad range of products including consumer
product such as toys for children which also implies that the largest number of
technical regulations and standards are adopted to aim at protecting human
safety or health27 In recent years the number of technical regulations and
standards adopted by countries has grown significantly Increased regulatory
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 26 Technical information on TBT Trade topics WTO official website Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm 27 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 2
13 18
policy can be seen as the result of higher standards of living worldwide which
have boosted consumers demand for safe and high-quality products28
The impact of the TBT on international trade is still being researched and
discussed which makes the issue ambiguous A study by Fontagneacute Mimouni
and Pasteels states that an insignificant or even positive impact of the TBT on
international trade of manufactured consumer products was observed29 On the
other hand researches on the WTO official website specifies that although it is
difficult to give a precise estimate of the impact on international trade of the
need to comply with different foreign technical regulations and standards it
certainly involves significant costs for producers and exporters that could be
huge burden to trade In general these costs arise from the translation of foreign
regulations hiring of technical experts to explain foreign regulations and
adjustment of production facilities to comply with the requirements In addition
there is the need to prove that the exported product meets the foreign
regulations The high costs involved may discourage manufacturers from trying
to sell abroad In the absence of international disciplines a risk exists that
technical regulations and standards could be adopted and applied solely to
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 28 Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html 29 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal
13 19
protect domestic industries30
33 TBT ARTICLE II
Article II of the TBT Agreement is the major part in terms of its
succession of GATT Article XX Especially Article II1 states
ldquoMembers shall ensure that in respect of technical regulations products imported from the territory of any Member shall be accorded treatment no less favourable than
that accorded to like products of national origin and to like products originating in any other countryrdquo
which stipulates that member states of the WTO must offer indiscriminative
treatment and environment to their trading partners within the WTO system
and between domestic goods and imported goods Moreover Article II2
presents
ldquoMembers shall ensure that technical regulations are not prepared adopted or applied with a view to or with the effect of creating unnecessary obstacles to
international trade For this purpose technical regulations shall not be more trade-restrictive than necessary to fulfil a legitimate objective taking account of the risks
non-fulfilment would create Such legitimate objectives are inter alia national security requirements the prevention of deceptive practices protection of human
health or safety animal or plant life or health or the environment In assessing such risks relevant elements of consideration are inter alia available scientific and
technical information related processing technology or intended end-uses of productsrdquo
Preceding article is composed of general obligation and specific obligation the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 30 Technical information on TBT Trade topics WTO official website Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm
13 20
part that states ldquoMembers shall ensure that technical regulations are not
prepared adopted or applied with a view to or with the effect of creating
unnecessary obstacles to international traderdquo is general obligation while the rest
represents specific obligation One can witness that such paragraph prohibits
trade-restrictive characteristic to fulfill a legitimate objective being consistent
with the purpose of the WTO Particularly following case study will be
analyzed based on these articles
4 OTHER RELATED TECHNICAL STANDARDS
41 Lead regulation
Lead in paint can be divided into soluble lead and insoluble lead soluble
lead is the lead likely to be available for absorption if a child mouths or
swallows31 Any exposure to both kinds of lead is potentially harmful for a
child as there is no known ldquosaferdquo level In May 2012 the US Centers for
Disease Control (CDC) announced it would change its policy on Childhood
Lead Poisoning to eliminate the terminology ldquolevel of concernrdquo that was
previously defined as a blood lead level of 10 ugdl and which had been widely
adopted by other health agencies This change acknowledges that all exposures
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 31 Brief Guide to Analytical Methods for Measuring Lead in Paint Inter-Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf
13 21
to lead are potentially harmful to a child and therefore public health policy
should focus on preventing exposures before they cause harm The CDC will
now recommend follow up for the most highly exposed children with elevated
blood lead levels above a reference value representing the top 25 of all
children in the US That level is currently 5 microgdl but this will be updated
every four years based on current surveillance testing data This is the first
substantive change in the agencyrsquos guidance on blood lead levels since 1991
While developed countries have implemented standards to regulate the use of
lead in paint much of the paint currently sold for residential use in most
countries contains high levels of lead A recent study examining lead
concentrations in the paint of 10 developing countries demonstrates that 68
of the new paints tested exceed the US standard of 90 ppm (effective August
2009) Published studies conducted in India China and other counties have had
similar findings32
Moreover most countries do not have regulatory limitations on lead
content in paint or only have voluntary standards in place In countries with
regulations the permissible lead levels are often inconsistent with a range of
excluded applications Standards between countries vary greatly and some
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 32 Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground
13 22
regulations reference soluble lead and others total lead (percent by weight)33
The lead level regulation in paint of the US and China is not an exception when
referring to the following table although both countries have same figure in
terms of the ppm the standard is slightly different since China measures the
soluble paint only while the US includes the total paint both soluble and
insoluble paint
Table 1 Lead in Paint Regulations by Country34
Such fact implies that regarding the lead level regulation China is less strict
then the US with 90 ppm maximum while the US requires less than 90 ppm
when considering the added amount of insoluble lead as well In fact acute
exposure to lead by chewing on a lead toy for example or repetitive exposure 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 33 Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground13 34 ibid 13
13 23
to lead by handling toys that contain it can lead to severe neurological
behavioral problems and damage brain cells especially in children35
42 Chinarsquos technical standard system and commitment to the WTO and TBT Agreement There are four levels of technical standards in China national trade
local and enterprise standards Under the Regulations for the Implementation of
the Standardization Law in formulating national standards the competent
standardization administration department under the State Council is
responsible for making plans organizing drafting examining and approving
numbering and issuing national standards If there are no national standards for
technical requirements that need to be standardized for certain trades
throughout the country trade standards may be formulated Trade standards
become null and void automatically after the corresponding national standards
enter into effect In the absence of national standards or trade standards local
standards may be formulated on safety and sanitation requirements for
industrial goods that need to be unified in the provinces autonomous regions
and municipalities directly under the Central Government Local standards
become null and void automatically after the corresponding national standards
or trade standards enter into effect In the absence of national standards trade 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 35 ldquo550000 More Chinese Toys Recalled for Leadrdquo The New York Times September 27 2007
13 24
standards or local standards for certain products the enterprises producing such
products may formulate their own standards as the basis for organizing
production Where there are already national trade or local standards
enterprises are encouraged to formulate and apply enterprise standards that are
stricter than the corresponding standards36
Furthermore China continues to be an active member of the WTO
Committee on Technical Barriers to Trade According to the authorities in the
period 1 January 2009 to end-October 2011 China made a total of 350
notifications to the Committee on Technical Barriers to Trade (including
revisions addenda supplements and corrigenda) Chinas notifications cover a
wide variety of products and concerns with particular emphasis on human
health and safety China has used the TBT Committee to raise concerns about
measures or proposed measures in its export markets on products ranging from
toys to herbal medicines In China the WTO enquiry point for technical
barriers to trade is the International Inspection and Quarantine Standards and
Technical Regulations Research Center under the State General Administration
for Quality Supervision and Inspection and Quarantine (AQSIQ) Also the
WTO Notification and Enquiry Center of Ministry of Commerce Peoplersquos
Republic of China (MOFCOM) is responsible for Chinas notifications to the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 36 Trade Policy Review (2012) World Trade Organization
13 25
WTO TBT Committee It has been notifying proposed technical regulations and
conformity assessment procedures to the TBT Committee so that interested
parties in WTO members are able to comment on them as required by the TBT
Agreement37
China is a member of the International Organization for Standardization
(ISO) the International Electrotechnical Commission (IEC) and the
International Telecommunication Union (ITU) the World Health Organization
of the United Nations (WHO) and Codex Alimentarius Commission as well as
several regional standards organizations such as the Pacific Area Standards
Congress Meanwhile the Standardization Administration of China (SAC) was
established in April 2001 It is the competent department authorized by the
State Council to implement administrative functions and to exercise unified
administration over the standardization work throughout the country Its main
responsibilities include taking part in drafting and amending laws and
regulations on national standardization drafting and implementing policies
concerning national standardization representing China in ISO IEC and other
international or regional standardization organizations and so on38
According to Chinarsquos Accession Protocol written by the WTO China
also has made commitments such as complying with obligations under TBT
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 37 Trade Policy Review (2012) World Trade Organization 38 ibid13
13 26
Agreement including the adoption and application of standards technical
regulations and the conformity assessment procedures (such as testing or
certification) to both imported and domestic goods and these procedures done
in a transparent manner China consented to speed up its process of reviewing
existing technical regulations standards and conformity assessment procedures
to determine their continuing relevance and consistency with international
standards and to harmonize with them as well Periodical reports on the status
of this review process and the number of standards and technical regulations
that have been nullified are one of Chinarsquos tangible commitments39
43 Concern of the US on Chinarsquos technical standards
Despite aforementioned changes National Trade Estimate Report of the
United States Trade Representative (USTR) states some problems and
limitations of Chinarsquos technical standard implementation Especially it still has
concerns about significant conformity assessment and testing-related issues in
China US exporters still continue to report that Chinarsquos regulatory
requirements are not enforced as strictly or uniformly against domestic
producers as compared to foreign producers In addition in some cases Chinarsquos
regulations provide only that products will be inspected or tested upon entry
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 39 Accession Protocol of The Peoplersquos Republic of China World Trade Organization
13 27
into Chinarsquos customs territory without any indication as to whether or how the
regulations will be applied to domestic producers However in 2007 as in prior
years almost all of the notified measures have emanated from AQSIQ SAC or
China Certification Accreditation Association (CNCA) and have rarely
included measures from other agencies that appear to require notification such
as the Ministry of Health the Ministry of Information Industry (MII) and the
State Environmental Protection Administration (SEPA) Four years ago in part
to address this problem China had reportedly formed a new inter-agency
committee with representatives from approximately 20 ministries and agencies
and chaired by AQSIQ to achieve better coordination on TBT matters but
progress has been inconsistent in this area As a result some of Chinarsquos TBT
measures continue to enter into force without having first been notified to the
TBT Committee and without foreign companies having had the opportunity to
comment on them or even being given a transition period during which to make
necessary adjustments In other cases some written comments submitted by
US and other foreign interested parties seemed to be wholly disregarded
Sometimes there was insufficient time for China to consider about these
issues40
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 40 National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative13
13 28
III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS
11 Characteristics of toy industry
Baby product manufacturing industry worldwide caters to around four
million babies on a yearly basis generating retail revenue of nearly seven
billion dollars Demand in this industry has grown due to a rising number of
babies to be catered to partly because people are starting families later Product
innovation and development has allowed retailers and manufactures to widen
the market using new technologies and advanced marketing approaches The
market encompasses different segments which can be divided into toys
feeding accessories wipes disposable diapers body care products and
soothers41
Especially toy industry is one of the worldrsquos oldest creative industries
For centuries toys have helped children to have fun and to transform to creator
masters emulators nurturers friends collectors story lovers and experience
seekers42 Toy industry also produces products which meet lsquocritical needs as
defined by Nagurney et al (2001) which specifies that toy products along with
other products are necessary to sustain and prolong human life and well-being
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 41 Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby-Productshtml 42 Del Vecchio G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA
13 29
Moreover consumer products such as toys while not necessary to sustain
human life have certainly contributed to the quality of life and improved living
standards enjoyed by much of the population43
However creative business such as toys is extremely volatile and seasonal
in nature Volatility in the toy industry is caused by variable and unpredictable
demands very short and specific selling-windows and short product-life-cycles
Therefore investors and practitioners know very well that the toy industry is far
from tranquil44 Along with its volatile characteristics the toy industry also has
incurred relatively higher costs on obsolete inventory lost sales and markdown
as compared to other industries45 Therefore to survive these industries face a
very unique challenge that is to provide the right toys at the right quantity at the
right stores during the very short selling-windows and to frequently provide
creative and yet price-competitive toys46 Also within toy industry increasingly
educated parents with higher levels of disposable incomes and growing
awareness regarding safety and health issues accompanies strong demands on
international safety standards according to the recent international trends Such 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 43 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 44 Johnson ME (2001a) Learning from toys Lessons in managing supply chain risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 45 Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 46 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management
13 30
elements of toy industry ultimately lead and motivate toy companies to focus
not only on sales and marketing but also on product quality control and
technology innovation Toy industry has globalized with much sourcing of
components and ingredients from low-cost global suppliers increased
outsourcing of production to foreign production facilities and transportation
and distribution within global markets Recent safety problems can be also
traced back to changes in global supply chain systems47 Also the industry
must continue increasing marketing budgets and intensify its safety standard to
combat bad publicity which can put a dent in product sales such as the blow to
the formula market caused by reports of lead in the paint used to color toys
Such scares damage consumer confidence and company credibility
necessitating strong publicity campaigning as a remedy Government
involvement in manufacturing practices is also likely to increase meaning that
companies will have to comply with standards set in place to help protect
consumers48
In terms of the major market of the toy industry the US the EU and
Asia-Pacific combine to represent over 80 percent of the overall market
Among them developed countries such as the US and EU are responsible for 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 47 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 48 Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby-Productshtml
13 31
capital and technology-intensive sector including design and marketing while
developing countries like China are in charge of labor-intensive process such
as manufacturing This implies that when it comes to product recall such
distinction between design and manufacturing is important particularly in the
context of the toy industry because toy companies such as Mattel perform the
design of toys whereas unnamed overseas manufacturers do manufacturing
Therefore when a certain company recalls its products the rationale for recall
must be clarified whether it is due to design flaw such as sharp edges or small
detachable parts or some manufacturing defects including excess lead in
surface paint or any other harmful chemicals contained in the toy 49
12 Global supply chain with China involved
It is important that management practices be improved to handle the
complexity of global supply chains Companies offshoring their manufacturing
to China (and similar countries) cannot simply rely on intermediaries and
agents in Hong Kong or Singapore to coordinate production and ensure quality
Such an approach was good enough in the initial stages of offshoring but
clearly falls short a decade after offshoring became a common business practice
The offshoring companies need to develop capabilities and systems to engage
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 49 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 32
more directly and closely with China and similar overseas manufacturing
locations Toy companies need to develop robust systems for quality control
and testing of the toys manufactured at their suppliersrsquo factories Unless
companies learn to manage these complexities it is difficult to ensure product
quality and safety50
When taking a closer look into the toy-manufacturing sector in China
Chinarsquos domestic manufacturers are mostly small and medium-sized firms
which may have to make costly technology upgrades before exports Although
many foreign brands have entered the growing Chinese market and established
their own factories and distribution networks they could not improve the
working environment of Chinese local manufacturers rather continuous
scandals caused by their recalls involving made-in-China products resulted in
stiffer working environment safety concern and manufacturing standards To
be worse additional tests and certificates required of businesses drove up costs
while the frequent production line adjustments lowers efficiency of
manufacturing process According to the New York Times interview director
for toy making company explained their sufferings that When orders from
Germany were cancelled Lin had to adjust the program of machines that were
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 50 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 33
producing German orders to meet US requirements as the safety criteria
differed for both nations51
Not only external factors but also internal factors within China are
prevalent which contribute to the poor safety of Chinese imported toys Berman
and Swani assert that five factors among others mainly cause such tendency
cost pressures and quality fade multiple levels of outsourcing often involving
small local producers the existence of a large number of counterfeit goods
made in China Chinese cleverness at evading detection for safety-related
infractions and poor product safety surveillance by the Chinese and US
government These elements coalesce to create an environment where there is a
need to cut corners to meet suppliersrsquo price expectations where unsafe
alternatives are readily available and where the chance of detection of unsafe
goods is very low52
Just as mentioned in the previous section toy industry is facing the era of
global supply chain by much sourcing of components and ingredients from low-
cost global suppliers increased outsourcing of production to foreign production
facilities and transportation and distribution within global markets In this
context many toy recalls that occurred around 2007 and 2008 could be traced
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 51 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007 52 Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48
13 34
back to changes in global supply chain systems53 In the model of offshore
production manufacturers can prevent defects with careful production It is also
known that the toy companies can prevent most of these types of defects with
efficient quality control and inspection mechanisms54
2 MATTELrsquoS TOY RECALL
Abovementioned global supply chain and Chinarsquos involvement in the toy
industry as a major manufacturer has provoked numerous controversies among
Western customers including Mattelrsquos huge toy recalls These issues had even
more crucial impacts on Chinese local manufacturing sectors since they were
the biggest toy makers in international toy market and certainly toy is enjoyed
by much of the population worldwide just as other consumer products possess
enormous pool of consumers On top of that safety problem of the toy covered
with leaded paint as such also have led some young consumers to physical and
mental health problems or even death
Chinese toy recalls involved the Consumer Product Safety Commission
(CPSC) in the US In the historical perspective the earliest instance of toy
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 53 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 54 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13
13 35
recalls from the records of the CPSC was in 1974 when toy chests were recalled
following the death of a child Recalling toys and other products in large
numbers in an infrequent but not an unprecedented event Since 1974 over 680
toy products have been recalled Of these 550 recalls were made in the last 20
years Each year toys were recalled on an average of 28 occasions The number
of recalls remained roughly stable until 2006 but appears to have been on the
rise since then In 2007 CPSC had recalled 56 recalls which would be the
highest number of recalls in the history of the toy industry In other words
there has been a definite increase in the number of recalls in 2007 as Table 2
and Figure 1 display
13 36
Table 2 Toy Recalls (1988-2007)55
Figure 1 Toy Recalls Over Time (1988-2007)56
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 55 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13 56 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209
13 37
The number of recalls involving Chinese-made toys also appears to be on the
rise over the last few years Toy companies started moving the production of
toys in China in the early 1990s This trend has continued and accelerated in
recent years Recalls involving Chinese-made toys was hovering around 50 of
the total until 2002 so recalls did not increase for well over a decade after
manufacturing moved to China However since 2003 this figure had hovered
around 80 and reached 95 this year which is a dramatic rise57 In this
regard real cases regarding the US and EUrsquos recall against toys manufactured
in China will be the main focus hereafter incident outline the point at issue
comparison between the USrsquos response against the issue and that of EU and
legal analysis based on TBT Agreement under WTO system will be the
following contents
21 Event outline
The recall was because of the lead paint coverage which was processed
in Chinese factories Lead was banned in paint on toys and other childrenrsquos
products in the United States in the 1970s but the problem has arisen again as
more toys are imported from China Of roughly 39 lead-related recalls in a
certain year 38 were of Chinese-made goods according to the CPSC In fact
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 57 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45
13 38
about fifty percent of Mattelrsquos revenue comes from toys made in eleven
factories it owns and operates That is a high share for the toy industry But the
other half comes from toys that it outsources to up to fifty manufacturers in
China Those toys tend to be short-term products that feature characters from
movies and television shows rather than Barbie dolls or other Mattel brands58
In early July in 2007 one of the European retailers that sell Mattel toys
discovered the lead on some products On July 6 Mattel stopped operations at
the factory that produced the toys and initiated an investigation and then on
July 18 Mattel took a reporter for The New York Times on a tour of a factory
in Guanyao China and of Mattelrsquos toy safety lab in Shenzhen to show its
sophisticated testing and inspection facilities including equipment that could
detect lead paint on incoming products or supplies At that time Mattel
executives say it was unclear whether Mattel was facing a widespread lead
paint problem or if the European case was an anomaly When the companyrsquos
executives received conclusive data that persuaded them to recall the eighty-
three products the company contacted retailers who stocked the toys
Originally Mattel requires the factories it contracts with to use paint and other
materials provided by certified suppliers Mattel executives said they did not
know if the contract manufacturer substituted paint from a noncertified supplier
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 58 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 39
or if a certified supplier caused the problem59 Later it was found that even
though the company had developed a certification program and rigorous testing
rules to make sure that its Chinese contractors adhered to standards for the
allowable levels of lead in paint yet some subcontractors were careless while
others intentionally violated the rules by substituting paint from a noncertified
supplier who provided the lead paint60
The string of lead paint cases has drawn the most attention from toy
product related association and consumer watchdogs In light of the recalls
Nickelodeon - which owns the characters Dora the Explorer and Diego - has
decided to introduce a third-party monitor to check up on all of the companies
that make toys under its brands including Mattel61 Combined with the recent
scares in the United States of Chinese-made pet food and globally of Chinese-
made pharmaceuticals and toothpaste the string of toy recalls is inspiring new
demands for stepped-up enforcement of safety by United States regulators and
importers as well as by the government and industry in China This summer
the Toy Industry Association has been working with the federal Consumer
Product Safety Commission on new regulations to require more stringent safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 59 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007 60 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 61 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 40
checks The Toy Industry Association urges its members to routinely test
products it is importing to make sure they comply with federal safety standards
which prohibit for example surface paint that contains lead in toys or items
that could cause a choking hazard62 Meanwhile Mattel agreed to pay $23
million to the CPSC for violating a federal lead paint ban and marketing
importing and selling non-compliant toys in civil penalties The CPSC said the
fine against the No 1 toymaker and its Fisher-Price pre-school division was the
highest ever for the agencys regulated product violations and the third largest
in its history63
22 Aftermath of toy recall and its damage degree to the toy industry
Such an unprecedented toy recall of the US against China was also
proven through numbers and figures As Table 2 and Figure 2 display the
number of both Chinese toy recall and lead-contained toy recall tend to increase
as years pass by especially from the year 2000 To make these table and figure
Laplume and Bapuji complied a database of toy recalls based on the recall
notices posted on the website of the US CPSC They presented the data on toy
recalls in Table 2 with special attention given to those involving toys made in
China and those recalled for excessive lead Authors also presented the data
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 62 ldquoAs More Toys Are Recalled Trail Ends in Chinardquo The New York Times June 19 2007 63 Mattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 2009
13 41
pictorially in Figure 2 to allow a visual interpretation of trends and
developments64
Table 2 Number of Lead-Contained Toy Recall Announcements (1988-2008)65
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 64 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports13 65 Ibid
13 42
Figure 2 Number of Lead-Contained Toy Recall (1998-2008)66
Apparently the reason why Chinese factory used lead-contained paint was due
to cheaper price Multinational Corporation such as Mattel kept on requiring
low cost and price to their suppliers while suppliers including Chinese
manufacturers were facing serious difficulties regarding the fact that their
export prices were rising due to continuous appreciation of the Yuan and
escalating labor cost Consequently for Chinese factory owners who are often
under intense pressure to lower production costs tend to cut corners in making
products and regularly use cheap and illegal substitutes such as leaded paint to
their toys to survive as Mattelrsquos suppliers Namely Chinese local manufacturers
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 66 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports
13 43
got pressure not only from Western companiesrsquo appetite for cheaper toys but
also from the fierce local competition to satisfy such appetite Furthermore
numerous toy recalls from the US worsen the situation repeated scandals
involving Chinese products resulted in stringent environmental safety and
manufacturing standards Additional tests and certificates required of
businesses drove up costs even more67 Long supply chain involving multiple
contractors and subcontractors which are common in China were also
nominated as the major contributor Every link in the chain was susceptible to
fraud or contaminated goods Such uncertainty usually contributes to supply
chain breakdown since the larger the chain the more people get involved and
the greater the difficulty in controlling the quality of the product68
Aftermath of toy recall also included remarkable changes after the US
Congress passed the new federal childrenrsquos product laws in August 2008
setting higher standards for toy safety product line adjustments must be done
more frequently and comprehensively to satisfy requirements and standards of
Mattel and policies of US Congress Changes like these affect the factorys
working efficiency and increases costs For instance it takes about a weeks
time to make the machines adapt to new procedures and also involves huge
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 67 ldquoSmall World After All for Toy-making Hubrdquo China Daily December 23 2008 68 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007
13 44
expenditure on purchase of substitute materials when required69 The nightmare
had continued after regulators in Beijing revoked the export licenses of two toy
manufacturers one of the heads of those Chinese company that made toys for
Mattel for fifteen years and was behind the recall this month of about a million
Mattel toys committed suicide in a company warehouse in southern China The
death was the latest development in a year filled with prominent recalls and
product safety scandals involving goods made in China According to the
briefing of Chinese government one of the paint suppliers for Chinese
manufacturer had shipped the company a fake lead-free paint pigment that
could be used in producing paint70
23 Reaction and regulation of the US government and background policy
In the US responsibility for the safety of consumer products with the
exception of food pharmaceuticals and automobiles falls within the
jurisdiction of the US CPSC which regulates the sale and manufacture of more
than 15000 different consumer product The CPSC collects information about
product safety issues from sources such as hospitals doctors newspaper reports
industry reports consumer complaints investigations conducted by its staff and
reports from companies When a company becomes aware of hazards
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 69 ldquoTrouble in Chinarsquos Toy Industryrdquo China Daily December 22 2008 70 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007
13 45
associated with the products it sold it is required by law to inform the CPSC
immediately within 24 hours Based on the information it received the CPSC
works in coordination with the companies involved to recall the hazardous
products from the market The recall notices are publicly available on the
CPSCrsquos website The CPSCrsquos recall notices contain information about the
product being recalled the company recalling the product where the product
was recalled the hazard associated with the usage of the recalled product sale
details such as the number of units sold sales locations sale period and sale
price the procedure to return the product and the remedy offered by the
company71
Authority for the CPSC is provided in the 2008 Consumer Product Safety
Improvement Act (CPSIA) passed by the US Congress which gave makers and
sellers of childrens products such as toys clothing and books have until
February 10 2009 to comply with stricter standards for permissible lead
phthalate content limits and other mandatory safety requirements72 Following
considerable pushback from toymakers who said the deadline was unrealistic
and also applied to products that had already been shipped the CPSC agreed to
delay the deadline for the new testing and certification requirements by a year
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 71 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209 72 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384
13 46
to Feb 10 201073 Apparently this act is the result of a spike of 473 consumer
products recalled in 2007 in what is referred to as the ldquoYear of the Recallrdquo74 It
became effective Aug 14 2009 in the US and imposes tough standards for lead
and chemicals called phthalates in products intended for children age 12 and
under It requires that all childrenrsquos products comply with all applicable
childrenrsquos product safety rules are tested for compliance by a CPSC-accepted
laboratory have a written Childrenrsquos Product Certificate issued by the
manufacturer or importer that provides evidence of the productrsquos compliance
and have permanent tracking information affixed to the product and its
packaging75 In fact the law increased the budget of CPSC imposed new
testing and documentation requirements and set new acceptable levels of
several substances It imposed new requirements on manufacturers of toys and
other consumer products for children The Act also increased fines and
specified jail time for some violations The law became to have more wide-
sweeping nature comparing to a previous bill the Lead-Free Toys Act This
earlier bill was incorporated into this act which was apparently prompted by
various scandals over high lead content in toys in 2007
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 73 ldquoMattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 200913 74 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 75 The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws--StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act
13 47
The Act contained three main standards including exposure levels of lead
phthalate and mandatory testing Especially regarding the exposure level of
lead the legislation reduced the limit of lead allowed in surface coatings or
paint to 90 ppm from then-current limit of 600 ppm effective on 14 August
2009 The legislation reduces the amount of total lead content in childrens
product substrates to 600 ppm by 10 February 2009 300 ppm by 14 August
2009 and 100 ppm by 14 August 2011 On the other hand the legislation
required for mandatory testing that every manufacturer of a product subject to a
consumer product safety rule will provide a General Conformity Certificate to
certify based on unit testing or a reasonable testing program that the product
complies with all safety rules76 These certificates must accompany the product
through the distribution chain through the retailer They must be available to the
CPSC during any inspection The third party testing requirement for lead
content was originally set by the CPSIA at 600 ppm but dropped to 300 ppm in
August 2009 However these lead content testing requirements were stayed by
the CPSC in January 2009 until February 10 2010 In December 2009 this stay
of enforcement was further extended until February 10 2011 In both cases the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 76 Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf
13 48
CPSC cited a need to implement further rulemaking and to give manufacturers
more time to comply77
US regulators also announced plans to set up a Beijing office to help
ensure Chinese exports are safe for Americans following a slew of recalls
involving childrenrsquos toys Particularly the US CSPC sought to establish a
permanent presence overseas for the first time to better cooperate with Chinese
regulators and companies so the countryrsquos products are up to US standards It
also planned to have commission staff working in the embassy in Beijing to
work with manufacturers and Chinese regulators One major task of Beijing
office was to educate Chinese manufacturers about the new requirements under
the CPSIA Considering some mutual economic interests between the US and
China Chinese manufacturers are expected to comply with this law since the
large retailers in the US require them to meet such standard78
Amid growing concerns over the safety of Chinese products the US
launched negotiations towards a common safety standard for toys on November
17 in Brussels with the EU as well The talks were formally opened during a
trilateral high-level meeting between EU Consumer Affairs Commissioner
Meglena Kuneva the US Chairman of the Consumer Product Safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 77 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review 78 ldquoUS seeks China office to ensure export safetyrdquo China Daily July 31 2009
13 49
Commission Nancy Nord and the Chinese Vice-Minister of AQSIQ Wei
Chuanzhong The three sides have decided to bring their joint efforts to a new
level by aligning their standards Toys will be the first targets since around 75
percent of toys sold around the world are made in China Common standards
and policy consistence are very crucial for Chinese manufacturers to do their
business in a fair and transparent arena points out Liang Mei deputy chairman
of China Toy Association Another comment was added that the companys
strong focus on research and development would help it to overcome the new
technological barriers and avoid safety disputes79 A certain kind of special
team that is engaged in investigating and studying technology standards of
various nations and international trends and managing onersquos own safety
standards higher than the general or keep it ahead of the criteria of the exporting
marketplaces were also suggested as solution by industry experts80
3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT
31 Preliminary findings under GATT Agreement
A preliminary research about the legitimacy of USrsquos recall on Chinese
toys under GATT Agreement insists that by placing a temporary ban on
Chinese toy products the United States would violate Article III which is
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 79 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007 80 ldquoTrouble in Toy Industryrdquo China Daily December 22 2008
13 50
National Treatment Despite violating GATT Article III4 the author insists
that a Panel would likely find the temporary ban on Chinese toy products valid
under Article XX(b) based on following rationales most of all the temporary
ban on Chinese toys is within the policies designated to protect the human life
and health of American children Just as the Panel in lsquoThailand ndash Cigarettersquo
case has recognized the negative human health effects of smoking a Panel
would likely conclude that the use of lead in childrenrsquos toys creates a negative
health effect It would likely then find that the United States sufficiently sets
forth a prima facie case for an Article XX(b) exception81 Moreover the author
writes no alternative measure could adequately diminish the high risk of lead
contamination of Chinese toys and therefore hold the strict measure valid
Authorrsquos opinion that the temporary ban on Chinese toy does not arbitrarily or
unjustifiably discriminate against Chinese toy imports also leads to justification
of US toy recall The logic behind is that the ban targets Chinese toy imports
because previous US measures failed to curtail the significant volume of
contaminated Chinese toys entering the US markets Since there are no
ulterior ldquoprotectionist objectivesrdquo the measure is not a ldquodisguised restrictionrdquo
under Article XXrsquos chapeau Therefore the author argues that since the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8113 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213
13 51
temporary ban satisfies all the requirements of Article XX(b) a Panel would
likely rule that it does not violate GATT principles82
32 Legal analysis why USrsquos toy recall is legally controversial under TBT Agreement When based on TBT Agreement one of the articles related to the USrsquos
recall on Chinese toy imports include Article II1 which states ldquoimported
product shall be accorded treatment no less favourable than that accorded to
domestic like productsrdquo representing MFN principle and NT 83 The other one
is Article II2 that regulates member statesrsquo measures not to be trade-restrictive
by stipulating that ldquotechnical regulations shall not be more trade-restrictive than
necessary to fulfill a legitimate objective taking account of the risks non-
fulfilment would createrdquo84
First of all Article II1 of TBT Agreement is highly likely to be violated
because it would treat Chinese toy imports less favorably than US domestic
toys To put in more detail since the essential factor that needs to be considered
is ldquolikenessrdquo between exports and imports determining whether US toys and
Chinese toys are like products under the meaning of Article II1 must be the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8213 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 83 TBT Art II1 84 TBT Art II2
13 52
prior analysis to reach such likely conclusion Just as Uche wrote in the legal
analysis under GATT Agreement Chinese toy imports are like products with
respect to US toys under the definition promulgated by GATT Article III4
because the ban would affect the ldquointernal sale offering for sale purchase
transportation distribution or userdquo of the Chinese toys85 According to Uche
ldquoin determining whether imported and domestic products are like products not
only the properties nature and quality of the product but also the end use of the
product must be consideredrdquo86 In fact Chinese toys and American toys share
similar nature which is to entertain children and manufacturers do not affect
such nature whether they are Americans or Chinese Also since manufacturing
factories in China are managed and controlled by Mattel with its same
operation policy the quality of Chinese-made toys and American-made toys
within Mattelrsquos manufacturing chain seems to be quite identical as well On top
of that regardless of their manufacturers toys generally have the same end-
users children When compared to customers in other age groups they seem to
share relatively similar tastes and consumer habits
On the other hand USrsquos recall on its Chinese imports can be analyzed
consistent with Article II2 of TBT Agreement According to the Panel Report
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 85 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 8613 Ibid13
13 53
of lsquoUS ndash Tunarsquo case the analysis of Article II2 of the TBT Agreement may be
conducted in two steps first to determine whether a certain action is taken to
fulfill a legitimate objective which include ldquoprotection of human health or
safetyrdquo and second if that is the case to determine whether that measure is
less trade-restrictive than necessary to fulfill such objective taking account of
the risks non-fulfillment would create87 Based on such criteria USrsquos recall was
due to protect American children from the exposure to the lead paint which can
be interpreted as the ldquolegitimate objectiverdquo On top of that the measure done by
the US can be regarded as less trade-restrictive than necessary to fulfill such
objective with the consideration about risks non-fulfillment would create since
the measure was merely a temporary recall on Mattelrsquos defects rather than
unilateral and arbitrary import restriction against the entire Chinese imports to
the US Also such measure may be originated from the risk-assessment of the
case when the legitimate objective protection of human health or safety has
failed to be fulfilled which might trigger serious physical and mental problems
to American children Therefore it can be concluded that USrsquos toy recall is not
inconsistent with TBT Article II2 when considering aforementioned facts
However although Article II2 is satisfied the recall measure taken by the US
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8713 WTO Panel Report lsquoUS mdash Tunarsquo (WTDS381R)
13
13 54
is still questionable because Article II1 and II2 of TBT Agreement are
obligations of WTO member nations which implies that both articles must be
satisfied to acquire legitimacy unlike the preliminary analysis based on GATT
Agreement Thus when the case similar to this occasion is brought to the
international court under the WTO there would be high probability that the
respondentrsquos recall measure might trigger legal controversy under the TBT
Agreement
IV FURTHER DISCUSSION AND CONCLUSION
This paper overall has implemented the case study of which the US has
recalled on Chinese toy imports concerning the lead paint and has analyzed the
suitability and legitimacy of such measure in light of TBT Agreement Prior to
the case study some applicable international rules were introduced GATT
Article I III XX(b) and the chapeau of Article XX which are MFN Principle
NT and General Exceptions to GATT provision respectively formulated the
basis of TBT Agreement In terms of TBT Agreement Article II1 and II2
were the main provision those are applicable to this specific case
Following such applicable international agreements toy industry trend
and the event outline of USrsquos recall on Chinese toy imports were displayed
Along with its volatile and seasonal characteristics the toy industry usually
13 55
incurs relatively higher costs on obsolete inventory lost sales and markdown
Also it is important strategy to survive that providing creative yet price-
competitive toys at the right quantity at the right stores during the very short
selling-windows At this point toy recall case done by the US on Chinese
imports in 2007 was one of the empirical evidence that shows aforementioned
drawback that toy industry and China as manufacturer is suffering from
Particularly this case of Mattelrsquos toy recall against Chinese toy products had
noteworthy significance as the occasion of which a certain multinational
corporationrsquos manufacture outsourcing got expanded to the scale of national
trade dispute concerning consumer product safety issue
Applying abovementioned articles from the TBT Agreement as an
analysis framework some legal controversies were presented regarding the US
toy recall case in the following section As the preliminary finding proved
based on GATT Agreement the recall measure itself violates MFN principle
and NT Nonetheless unlike GATT Agreement which contains exception
clause that justifies such violation TBT does not include any kind of
justification mechanism Therefore although the recall measure done by the US
satisfies Article II2 violation of Article II1 of TBT may cause legal
controversy when the similar case is brought to WTO
On the basis of such occasion and its legal issues several important
13 56
implications in the practical aspect can be drawn for the further discussion It
seems that although China is already well aware of the necessity to adopt and
apply international standards and to make their domestic ones harmonizing with
international norms through remarkable efforts as shown in some international
trade reports China is rather suffering from the disjunction between
continuously improving international standards and Chinarsquos lack of strict and
uniform enforcement of standards This may imply that efforts to make
international agreement and its application consistent must be done by both
international organization and local governments for effective connection
between the public and private sector Particularly the WTO should not stop at
establishing provisions but focus more on implementation with consideration
on each member nationrsquos industry environment and condition especially
regarding those of developing countries Consequently not only technical
standards and certificate management but also education and training program
for the industry fields ought to be provided in the scale of international
organizations
The Chinese government and industry groups also need to address this by
ensuring that Chinese exporters adhere to the standards of the importing
country Companies must invest time and effort in developing not only
standards and principles of safety for their suppliers but must also invest in
13 57
education and training to build the skills and abilities within the supplier
network to assure product safety88 At the same time the governments of
importing countries need to encourage Chinese authorities to develop global
standards on consumables then legislate and monitor them The difference in
standards across the world is clearly an issue These differences need to be
addressed with high priority so that consumers can benefit from globalization of
manufacturing and consumption The issue of global standards is contentious
because different countries have different trajectories of development The
standards of developing countries may not be acceptable to a developed country
On the other hand developing countries will some- times argue that they cannot
adopt the standards of the developed world because of the high costs associated
with these standards Nevertheless exports from developing countries should
adhere to the standards of the export markets Accordingly all those involved
in the global supply chain such as suppliers manufacturers and marketers need
to develop systems to ensure the standards are applied89
This issue with toy recalls takes on another dimension of concern in more
local level which is the cost issue caused by the vicious cycle in global supply
chain of toy industry Despite the awareness of Chinese manufacturers 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8813 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-72013 89 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 58
regarding international technical standards it may be hard for them to ignore
cheaper leaded-paint when squeezed between harsh demands on lower cost
from the US importers and domestic problems such as increasing labor cost and
RMB appreciation At this point the vicious cycle can be formed in toy
industryrsquos global supply chain in spite of the information and knowledge about
the current international standards local manufacturers use cheaper leaded paint
for lower cost Detecting excessive lead level from the paint demands on
technical standard becomes harsher within importing countries As a result
such higher standards require more cost for locals to be satisfied which
ultimately completes the vicious cycle Consequently it seems that further
discussion and researches about constructive measures including policy
changes may be essential and important to resolve such crisis more
fundamentally
13 59
REFERENCES
Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 Del V G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45 Jiacheng Z and Lu Hongjie (2013) Analyzing China Harmonization of Technical Barriers to Trade in the EU and US Markets The Twelfth Wuhan International Conference on E-Business ndash Emerging Operations amp Services Management Track Johnson M E (2001a) Learning from toys Lessons in managing supply chain
13 60
risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 Keith13 E13 M13 John13 S13 W13 and13 Tsunehiro13 O13 (2000)13 Quantifying13 the13 Impact13 of13 13 13 13 13 13 13 Technical13 Barriers13 to13 Trade13 A13 Framework13 for13 Analysis13 Policy13 Research13 13 13 13 13 13 13 Working13 Paper13 Development13 Research13 Group13 The13 World13 Bank Lee M A Flynn B B and Frohlich M T (2008) All supply chains donrsquot flow through understanding supply chain issues in product recalls Management and Organization Review 4 167ndash182 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal Marucheck A S (1987) On product liability and quality control IIE Transactions 19 355ndash360 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review Paul W B and Hari B (2008) Toy Recalls and China Emotion vs Evidence Management and Organization Review 42 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Reports and Reviews (Online documents included) Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby- Productshtml
13 61
Brief Guide to Analytical Methods for Measuring Lead in Paint Inter- Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground Report on Technical Barriers to Trade (2013) United States Trade Representative Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf The Impact of the TBT and SPS Agreements on Food Labeling and Safety Regulations httpcspinetorgreportscodexwtospsbthtm The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws-- StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml
13 62
GATTWTO Documents The Technical Barriers to Trade Agreement The General Agreement on Tariffs and Trade 1994 WTO Accession Protocol of The Peoplersquos Republic of China WTO Concerns on Indiarsquos Import Restriction on Chinese Toys WTO Technical information on TBT Trade topics Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm WTO Trade Policy Review (2012) WTO ldquoWhat is the WTOrdquo Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm WTO European Communities ndash Measures Affecting Asbestos and Asbestos- Containing Products WTDS135R
13 63
국문 초록
세계경제에 있어서 각 국가 경제의 연계성이 심화됨에 따라 많은
제조업들의 생산 라인과 공급 사슬 역시 세계화 되면서 주로 디자인이나
브랜드 관리를 담당하는 선진국과 생산과 제조를 담당하는 개발도상국
간의 기술 표준 차이에서 오는 문제점들이 발견되고 있다
세계무역기구(WTO) 체제하에서 무역에 관련된 기술표준들은 무역상
기술장벽 조항(TBT)에 따라 관리되어지나 WTO의 회원국들의 논의 하에
알맞은 조항을 명시하는 것과 조항의 효용성 또는 실제 각국의
기술표준들과 조항의 합치성은 별개의 문제인 것이 사실이다
본 논문은 미국 Mattel 사의 중국산 장난감 회수조치가 WTO
체제하에서 어떠한 법적 의미를 지니는지 살펴보았다 사건 당시 실제로
중국이 미국을 상대로 WTO에 제소하지는 않았지만 오늘날 대두되는
TBT의 중요성과 점점 더 심화되어가는 제조산업의 세계화 현상을
보았을 때 향후 비슷한 사건들이 발생할 가능성이 높기 때문에 이러한
분석은 유의미할 수 있으며 추후 시사하는 바 역시 클 것으로 예상된다
따라서 본 연구에서는 미국의 중국산 장난감 회수조치의 통상법적
사례분석을 통해 TBT가 기술표준문제에서 지니는 법적 의미를
분석하였다
키워드 세계무역기구 무역상 기술장벽협정 기술표준 Mattel사
장난감 회수조치 중국산 장난감
학번 2012-22086
ltstartpagegt10I INTRODUCTION 1II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 4 1 GATT ARTICLE I amp III 4 2 GATT ARTICLE XX(B) amp CHAPEAU OF ARTICLE XX 8 3 TBT UNDER THE WTO SYSTEM amp TBT ARTICLE II 10 4 OTHER RELATED TECHNICAL STANDARDS 20III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 28 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS 28 11 Characteristics of toy industry 28 12 Global supply chain with China involved 31 2 MATTELiexclmacrS TOY RECALL 34 21 Event outline 37 22 Aftermath of toy recall and its damage degree to the toy industry 40 23 Reaction and regulation of the US government and background policy 44 3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT 49 31 Preliminary findings under GATT Agreement 49 32 Legal analysis why USiexclmacrs toy recall is legally controversial under TBT Agreement 51IV FURTHER DISCUSSION AND CONCLUSION 54REFERENCES 59plusmnsup1sup1reg AtildeEcircmiddotIuml 63ltbodygt
13 5
trade policies and preferences on a reciprocal and mutually advantageous basis
To achieve such a liberalized trading regime contracting parties to GATT
underwent eight extensive rounds of negotiations including Kennedy Round
Tokyo Round Uruguay Round Doha Round and etc where countries would
agree to specific reductions to the barriers to trade between nations Most of all
the Uruguay Round has noteworthy significance in among the history of GATT
it was not only the first set of multilateral trade negotiations in which
developing countries had played an active role but also the most substantial
trade liberalization agreement in agricultural products in the history of trade
negotiations4 Finally the contracting parties to the GATT decided to establish
the World Trade Organization (WTO) at this very round which concluded in
19945
12 GATT Article I
Article I of GATT specifies Most Favored Nation (MFN) Principle As
the paragraph 1 of this article states
ldquohellip any advantage favour privilege or immunity granted by any contracting party to any product originating in or destined for any other country shall be accorded
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 4 The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 5 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915
13 6
immediately and unconditionally to the like product originating in or destined for the territories of all other contracting partiesrdquo6
the MFN Principle extend the same privileges benefits or advantages to all
WTO members as long as the occasion is involving ldquolike productsrdquo from each
member nation Here ldquolikenessrdquo of imported product and domestic product
could be determined based on six criteria physical characteristics and uses of
the merchandise interchangeability channels of distribution common
manufacturing facilities production processes and employees customer and
producersrsquo perceptions and price7 Namely it precludes discrimination among
imported ldquolike productsrdquo requiring member-states to treat imported products of
a given nation no less favorably than similar products from other member-
states8 Such concept of ldquolike productsrdquo continuously appears throughout the
agreement including Article III which will be explained in the following
paragraph
13 GATT Article III
Article III of GATT stipulates National Treatment principle This
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 6 GATT Art I 7 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml13 8 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915
13 7
principle minimizes incidents of unfair trade discrimination by requiring
member-states to refrain from treating foreign products less favorably than
domestic products The purpose of the National Treatment principle is to
prohibit hidden protectionism and circumvent measures that create trade
barriers Therefore under such principle contracting parties must treat
imported and domestic products equally Especially as Article III2 states in the
text
ldquoThe products of the territory of any contracting party imported into the territory of any other contracting party shall not be subject directly or indirectly to internal taxes or other internal charges of any kind in excess of those applied directly or indirectly
to like domestic productsrdquo9
the National Treatment principle prohibits contracting parties from imposing
internal taxes or charges either directly or indirectly on imported products in
order to afford protection to domestic products Contracting parties substantiate
an Article III2 violation by failing to tax two directly competitive or
substitutable products similarly Finally Article III4 requires that contracting
parties may not provide less favorable treatment to imported products than to
domestic products through following sentences
ldquoThe products of the territory of any contracting party imported into the territory of any other contracting party shall be accorded treatment no less favourable than that
accorded to like products of national origin in respect of all laws regulations and
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 9 GATT Art III2
13 8
requirement affecting their internal sale offering for sale purchase transportation distribution or userdquo10
In other words Article III2 and III4 violations occur when a member-state
applies a tax or creates a measure that treats like imported products less
favorably than like domestic products
2 GATT ARTICLE XX(b) amp CHAPEAU OF ARTICLE XX
Article XX is the General Exception clause to GATT provision This
exceptional clause allows member-states of the WTO to use otherwise illegal
trade measures by invoking an enumerated exception for valid public policy
purposes A member-state can only invoke an Article XX exception after a
WTO Panel concludes that the measure or some part thereof violates a GATT
provision Thereafter the WTO Panel must determine whether the measure falls
within one of the Article XX exceptions Throughout the proceedings the
member- state invoking the Article XX exception carries the burden of proof11
21 GATT Article XX(b)
Among ten cases of exceptions Article XX(b) allow a member nations to
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 10 GATT Art III413 11 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915
13 9
adopt of enforce measures ldquonecessary to protect human animal or plant life or
healthrdquo12 through the use of measures those are inconsistent with GATT In this
phrase ldquonecessaryrdquo can be regarded as the main keyword when the panel
implements the analysis of a certain case under Article XX(b) the Panel must
determine that a trade measure is ldquonecessaryrdquo to achieve the objectives of that
member nationrsquos public health policy The necessity of such intrusive health
policy can be applied exclusively when the selected measure is the one and only
available measure and there are no less trade restrictive alternatives that would
be consistent with GATT in the occasion
22 Chapeau of GATT Article XX
Not only Article XX(b) but also the chapeau of GATT provides the
criteria that exceptional case must satisfy The chapeau presents as follows
ldquoSubject to the requirement that such measures are not applied in a manner which would constitute a means of arbitrary or unjustifiable discrimination between
countries where the same conditions prevail or a disguised restriction on international trade nothing in this Agreement shall be construed to prevent the adoption or
enforcement by any contracting party of measureshelliprdquo13
The purpose of this chapeau is to prevent discrimination and guard against
protectionist policies by prohibiting the application of arbitrarily or
unjustifiable discriminative measures between countries Therefore for a 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 12 GATT Art XX(b) 13 GATT Art XX
13 10
certain dispute case to be exceptional against GATT principles including MFN
and national treatment it must satisfy both Article XX(b) and the chapeau of
GATT These two preconditions ultimately become the basis of Technical
Barrier to Trade (TBT) Agreement under the WTO system
3 TBT UNDER WTO SYSTEM amp TBT ARTICLE II
31 Creation of the WTO
The international community created the WTO as a response to the
growing problems facing GATT as the world economy became more globalized
On January 1 1995 the international community established the WTO in order
to reduce trade barriers through multilateral negotiations With its creation the
WTO subsumed GATT and formed the first international trade organization In
this context the original GATT text (GATT 1947) is still in effect under the
WTO framework subject to the modifications of GATT 199414
Whilst GATT was a set of rules agreed upon by nations the WTO is an
institutional body The WTO expanded its scope from traded goods to include
trade within the service sector and intellectual property rights Although it was
designed to serve multilateral agreements during several rounds of GATT
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 14 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 91513
13 11
negotiations multilateral agreements created selective trading and caused
fragmentation among members WTO arrangements are generally a multilateral
agreement settlement mechanism of GATT15 As the purpose of the WTO is to
facilitate trade among nations through trade agreements as early as 1997 these
agreements governed over ninety percent of all international trade16
In terms of its organization mechanism the WTO consists of various
committees and councils that address novel trade issues and create stronger
international agreements Any WTO member may participate in any committee
or council However WTO members may not participate in the appellate body
dispute settlement panels or multilateral committees The WTO also provides
members with many benefits that facilitate the flow of international trade In
addition to providing an international trade framework the WTO provides its
members with a dispute resolution Panel to resolve disputes among member
states If a dispute arises among contracting parties they must first enter into
consultation After sixty days if the parties cannot agree then they may submit
their dispute to a WTO Panel for study Thereafter the Dispute Settlement Body
appoints a three- to five-member Panel of independent trade experts to review
the dispute The Panel evaluates the facts reviews GATT principles and 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 15 ldquoWhat is the WTOrdquo WTO official website Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm 16 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915
13 12
submits a report with its decision The decision binds the parties unless within
sixty days the Dispute Settlement Body unanimously decides to reject the
report or either party appeals the decision17
The WTO has a number of fundamental principles that every WTO
member must follow These principles include transparency MFN National
Treatment and reciprocity subsuming basic principles of GATT as well
Transparency requires that member-states publish their trade policies and
regulations and apply them equitably Reciprocity requires that parties in trade
agreements meet their respective trade obligations MFN principle and national
treatment are identical with those under GATT18
32 TBT under the WTO system
The provisions of the GATT 1947 contained only a general reference to
technical regulations and standards in Articles III XI and XX a GATT
working group set up to evaluate the impact of non-tariff barriers in
international trade concluded that technical barriers were the largest category
of non-tariff measures faced by exporters After years of negotiations at the end
of the Tokyo Round in 1979 thirty-two GATT Contracting Parties signed the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 17 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 18 Ibid
13 13
plurilateral Agreement on TBT The Standards Code as the Agreement was
called laid down the rules for preparation adoption and application of technical
regulations standards and conformity assessment procedures The new WTO
Agreement on Technical Barriers to Trade or TBT Agreement has
strengthened and clarified the provisions of the Tokyo Round Standards Code
The TBT Agreement negotiated during the Uruguay Round is an integral part
of the WTO Agreement19
Aforementioned GATT Article XX(b) and the chapeau of Article XX
may now explain the advent of the TBT Agreement under the WTO system
Just as GATT becomes an entity as the WTO and the WTO Agreement
succeeds the contents of GATT the TBT Agreement got developed based on
GATT Article XX(b) and the chapeau of Article XX as well Such
characteristics of TBT is based on the following evidence
ldquohellip Desiring to further the objectives of GATT 1994 hellip Desiring to ensure that technical regulations and standards including packaging marking and labeling
requirements and procedures for assessment of conformity with technical regulations and standards do not create unnecessary obstacles to international trade hellip
Recognizing that no country should be prevented from taking measures necessary to ensure the quality of its exports or for the protection of human animal or plant like or health of the environment or for the prevention of deceptive practices at the levels it
considers appropriate subject to the requirement that they are not applied in a manner which would constitute a means of arbitrary or unjustifiable discrimination between
countries where the same conditions prevail or a disguised restriction on international
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 19 Technical information on TBT Trade topics WTO official website Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm
13 14
trade and are otherwise in accordance with the provisions of this Agreement helliprdquo20
One of the WTO Panel Report which is about the lsquoEC - Asbestosrsquo case also
mentions about intertwined mechanism between TBT and GATT Article XX(b)
ldquoWe also note that the criteria on the preparation adoption or application of
technical regulations in Article 22 of the TBT Agreement are very similar to
those in Article XX of the GATT 1994 The preamble to the TBT Agreement in
fact repeats some of the wording of Article XX of the GATT In the Panelrsquos
view the TBT Agreement is a development of the GATTrdquo21
To give more detail about the relationship between the TBT Agreement
and GATT Agreement although the TBT Agreement according to its Preamble
in intended to ldquofurther the objectives of GATT 1994rdquo it does not contain any
explicit links to Article XX(b) or any equivalent exception clause Nevertheless
similar wording is found in Article II2 of TBT Unlike Article XX this
provision also mentions ldquohuman safetyrdquo and does not stipulate a closed list of
policies (ldquointer aliardquo) Therefore a wider variety of reasons (even moral ethic
and socio-economic considerations market transparency or consumer
preferences) could be ldquo legitimate objectivesrdquo22 Furthermore as in Article
XX(b) the term ldquonecessaryrdquo is contained in Article II2 of TBT as well 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 20 TBT The Preamble 21 WTO Panel Report lsquoEC mdash Asbestosrsquo (WTDS135R) para 855 22 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers
13 15
However this seems to contain an element of tautology the phrase ldquonot be
more trade-restrictiverdquo is reminiscent of the interpretation of ldquonecessaryrdquo in
Article XX(b) Yet the different balance of obligations in Article II2 TBT and
in Article XX suggests that ldquonecessaryrdquo need not have exactly the same
meaning in both provisions In lsquoEC ndash Asbestosrsquo case the Appellate Body stated
that ldquothe TBT Agreement imposes obligations on Members that seem to be
different from and additional to the obligations imposed on Members under
the GATT 1994rdquo Unlike Article XX where the burden rests on the defending
party to present a prima facie case that the measure is justified under Article
II2 TBT it is for the complaining party to make a prima facie case that the
measure creates an unnecessary barrier to trade23
There are three main concepts throughout the entire Agreement technical
regulations standards and conformity assessment procedures Technical
regulations and standards set out specific characteristics of a product such as its
size shape design functions and performance or the way it is labeled or
packaged before it is put on sale In certain cases the way a product is produced
can affect these characteristics and it may then prove more appropriate to draft
technical regulations and standards in terms of a products process and
production methods rather than its characteristics per se The TBT Agreement
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 23 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers13
13 16
makes allowance for both approaches in the way it defines technical regulations
and standards24 One another feature of these standards and regulations is that
they should not be imposed in a protectionistrsquos way In fact the TBT
Agreement accords to Members a high degree of flexibility in the preparation to
take into account the existence of legitimate divergences of taste income
geography and other factors between countries adoption and application of
their national technical regulations according to the abovementioned Preamble
However Members regulatory flexibility is limited by the requirement that
technical regulations ldquoare not prepared adopted or applied with a view to or
with the effect of creating unnecessary obstacles to traderdquo25 according to the
Article II2 Lastly conformity assessment procedures are technical procedures
mdash such as testing verification inspection and certification mdash which confirm
that products fulfill the requirements laid down in regulations and standards
Generally exporters bear the cost if any of these procedures Non-transparent
and discriminatory conformity assessment procedures can become effective
protectionist tools Costs for exporters usually include loss of economies of
scale which is the case that if a firm must adjust its production facilities to
comply with diverse technical requirements in individual markets production
costs per unit are likely to increase This imposes handicap particularly on small
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 24 TBT Annex I 25 TBT Art II2
13 17
and medium enterprises Information costs which include the costs of
evaluating the technical impact of foreign regulations translating and
disseminating product information and training of experts is also a part of
exporterrsquos burdens Conformity assessment costs confirming the compliance
with technical regulations through testing certification or inspection by
laboratories or certification bodies are usually at the companys expense as
well26
The TBT Agreement applies when a country applies aforementioned
technical regulations standards or procedures for assessing conformity with
these standards in such a way as to impose an unnecessary restriction on
international trade It is subject to review every three years to reflect the trend
The TBT Agreement covers a broad range of products including consumer
product such as toys for children which also implies that the largest number of
technical regulations and standards are adopted to aim at protecting human
safety or health27 In recent years the number of technical regulations and
standards adopted by countries has grown significantly Increased regulatory
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 26 Technical information on TBT Trade topics WTO official website Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm 27 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 2
13 18
policy can be seen as the result of higher standards of living worldwide which
have boosted consumers demand for safe and high-quality products28
The impact of the TBT on international trade is still being researched and
discussed which makes the issue ambiguous A study by Fontagneacute Mimouni
and Pasteels states that an insignificant or even positive impact of the TBT on
international trade of manufactured consumer products was observed29 On the
other hand researches on the WTO official website specifies that although it is
difficult to give a precise estimate of the impact on international trade of the
need to comply with different foreign technical regulations and standards it
certainly involves significant costs for producers and exporters that could be
huge burden to trade In general these costs arise from the translation of foreign
regulations hiring of technical experts to explain foreign regulations and
adjustment of production facilities to comply with the requirements In addition
there is the need to prove that the exported product meets the foreign
regulations The high costs involved may discourage manufacturers from trying
to sell abroad In the absence of international disciplines a risk exists that
technical regulations and standards could be adopted and applied solely to
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 28 Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html 29 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal
13 19
protect domestic industries30
33 TBT ARTICLE II
Article II of the TBT Agreement is the major part in terms of its
succession of GATT Article XX Especially Article II1 states
ldquoMembers shall ensure that in respect of technical regulations products imported from the territory of any Member shall be accorded treatment no less favourable than
that accorded to like products of national origin and to like products originating in any other countryrdquo
which stipulates that member states of the WTO must offer indiscriminative
treatment and environment to their trading partners within the WTO system
and between domestic goods and imported goods Moreover Article II2
presents
ldquoMembers shall ensure that technical regulations are not prepared adopted or applied with a view to or with the effect of creating unnecessary obstacles to
international trade For this purpose technical regulations shall not be more trade-restrictive than necessary to fulfil a legitimate objective taking account of the risks
non-fulfilment would create Such legitimate objectives are inter alia national security requirements the prevention of deceptive practices protection of human
health or safety animal or plant life or health or the environment In assessing such risks relevant elements of consideration are inter alia available scientific and
technical information related processing technology or intended end-uses of productsrdquo
Preceding article is composed of general obligation and specific obligation the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 30 Technical information on TBT Trade topics WTO official website Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm
13 20
part that states ldquoMembers shall ensure that technical regulations are not
prepared adopted or applied with a view to or with the effect of creating
unnecessary obstacles to international traderdquo is general obligation while the rest
represents specific obligation One can witness that such paragraph prohibits
trade-restrictive characteristic to fulfill a legitimate objective being consistent
with the purpose of the WTO Particularly following case study will be
analyzed based on these articles
4 OTHER RELATED TECHNICAL STANDARDS
41 Lead regulation
Lead in paint can be divided into soluble lead and insoluble lead soluble
lead is the lead likely to be available for absorption if a child mouths or
swallows31 Any exposure to both kinds of lead is potentially harmful for a
child as there is no known ldquosaferdquo level In May 2012 the US Centers for
Disease Control (CDC) announced it would change its policy on Childhood
Lead Poisoning to eliminate the terminology ldquolevel of concernrdquo that was
previously defined as a blood lead level of 10 ugdl and which had been widely
adopted by other health agencies This change acknowledges that all exposures
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 31 Brief Guide to Analytical Methods for Measuring Lead in Paint Inter-Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf
13 21
to lead are potentially harmful to a child and therefore public health policy
should focus on preventing exposures before they cause harm The CDC will
now recommend follow up for the most highly exposed children with elevated
blood lead levels above a reference value representing the top 25 of all
children in the US That level is currently 5 microgdl but this will be updated
every four years based on current surveillance testing data This is the first
substantive change in the agencyrsquos guidance on blood lead levels since 1991
While developed countries have implemented standards to regulate the use of
lead in paint much of the paint currently sold for residential use in most
countries contains high levels of lead A recent study examining lead
concentrations in the paint of 10 developing countries demonstrates that 68
of the new paints tested exceed the US standard of 90 ppm (effective August
2009) Published studies conducted in India China and other counties have had
similar findings32
Moreover most countries do not have regulatory limitations on lead
content in paint or only have voluntary standards in place In countries with
regulations the permissible lead levels are often inconsistent with a range of
excluded applications Standards between countries vary greatly and some
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 32 Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground
13 22
regulations reference soluble lead and others total lead (percent by weight)33
The lead level regulation in paint of the US and China is not an exception when
referring to the following table although both countries have same figure in
terms of the ppm the standard is slightly different since China measures the
soluble paint only while the US includes the total paint both soluble and
insoluble paint
Table 1 Lead in Paint Regulations by Country34
Such fact implies that regarding the lead level regulation China is less strict
then the US with 90 ppm maximum while the US requires less than 90 ppm
when considering the added amount of insoluble lead as well In fact acute
exposure to lead by chewing on a lead toy for example or repetitive exposure 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 33 Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground13 34 ibid 13
13 23
to lead by handling toys that contain it can lead to severe neurological
behavioral problems and damage brain cells especially in children35
42 Chinarsquos technical standard system and commitment to the WTO and TBT Agreement There are four levels of technical standards in China national trade
local and enterprise standards Under the Regulations for the Implementation of
the Standardization Law in formulating national standards the competent
standardization administration department under the State Council is
responsible for making plans organizing drafting examining and approving
numbering and issuing national standards If there are no national standards for
technical requirements that need to be standardized for certain trades
throughout the country trade standards may be formulated Trade standards
become null and void automatically after the corresponding national standards
enter into effect In the absence of national standards or trade standards local
standards may be formulated on safety and sanitation requirements for
industrial goods that need to be unified in the provinces autonomous regions
and municipalities directly under the Central Government Local standards
become null and void automatically after the corresponding national standards
or trade standards enter into effect In the absence of national standards trade 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 35 ldquo550000 More Chinese Toys Recalled for Leadrdquo The New York Times September 27 2007
13 24
standards or local standards for certain products the enterprises producing such
products may formulate their own standards as the basis for organizing
production Where there are already national trade or local standards
enterprises are encouraged to formulate and apply enterprise standards that are
stricter than the corresponding standards36
Furthermore China continues to be an active member of the WTO
Committee on Technical Barriers to Trade According to the authorities in the
period 1 January 2009 to end-October 2011 China made a total of 350
notifications to the Committee on Technical Barriers to Trade (including
revisions addenda supplements and corrigenda) Chinas notifications cover a
wide variety of products and concerns with particular emphasis on human
health and safety China has used the TBT Committee to raise concerns about
measures or proposed measures in its export markets on products ranging from
toys to herbal medicines In China the WTO enquiry point for technical
barriers to trade is the International Inspection and Quarantine Standards and
Technical Regulations Research Center under the State General Administration
for Quality Supervision and Inspection and Quarantine (AQSIQ) Also the
WTO Notification and Enquiry Center of Ministry of Commerce Peoplersquos
Republic of China (MOFCOM) is responsible for Chinas notifications to the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 36 Trade Policy Review (2012) World Trade Organization
13 25
WTO TBT Committee It has been notifying proposed technical regulations and
conformity assessment procedures to the TBT Committee so that interested
parties in WTO members are able to comment on them as required by the TBT
Agreement37
China is a member of the International Organization for Standardization
(ISO) the International Electrotechnical Commission (IEC) and the
International Telecommunication Union (ITU) the World Health Organization
of the United Nations (WHO) and Codex Alimentarius Commission as well as
several regional standards organizations such as the Pacific Area Standards
Congress Meanwhile the Standardization Administration of China (SAC) was
established in April 2001 It is the competent department authorized by the
State Council to implement administrative functions and to exercise unified
administration over the standardization work throughout the country Its main
responsibilities include taking part in drafting and amending laws and
regulations on national standardization drafting and implementing policies
concerning national standardization representing China in ISO IEC and other
international or regional standardization organizations and so on38
According to Chinarsquos Accession Protocol written by the WTO China
also has made commitments such as complying with obligations under TBT
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 37 Trade Policy Review (2012) World Trade Organization 38 ibid13
13 26
Agreement including the adoption and application of standards technical
regulations and the conformity assessment procedures (such as testing or
certification) to both imported and domestic goods and these procedures done
in a transparent manner China consented to speed up its process of reviewing
existing technical regulations standards and conformity assessment procedures
to determine their continuing relevance and consistency with international
standards and to harmonize with them as well Periodical reports on the status
of this review process and the number of standards and technical regulations
that have been nullified are one of Chinarsquos tangible commitments39
43 Concern of the US on Chinarsquos technical standards
Despite aforementioned changes National Trade Estimate Report of the
United States Trade Representative (USTR) states some problems and
limitations of Chinarsquos technical standard implementation Especially it still has
concerns about significant conformity assessment and testing-related issues in
China US exporters still continue to report that Chinarsquos regulatory
requirements are not enforced as strictly or uniformly against domestic
producers as compared to foreign producers In addition in some cases Chinarsquos
regulations provide only that products will be inspected or tested upon entry
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 39 Accession Protocol of The Peoplersquos Republic of China World Trade Organization
13 27
into Chinarsquos customs territory without any indication as to whether or how the
regulations will be applied to domestic producers However in 2007 as in prior
years almost all of the notified measures have emanated from AQSIQ SAC or
China Certification Accreditation Association (CNCA) and have rarely
included measures from other agencies that appear to require notification such
as the Ministry of Health the Ministry of Information Industry (MII) and the
State Environmental Protection Administration (SEPA) Four years ago in part
to address this problem China had reportedly formed a new inter-agency
committee with representatives from approximately 20 ministries and agencies
and chaired by AQSIQ to achieve better coordination on TBT matters but
progress has been inconsistent in this area As a result some of Chinarsquos TBT
measures continue to enter into force without having first been notified to the
TBT Committee and without foreign companies having had the opportunity to
comment on them or even being given a transition period during which to make
necessary adjustments In other cases some written comments submitted by
US and other foreign interested parties seemed to be wholly disregarded
Sometimes there was insufficient time for China to consider about these
issues40
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 40 National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative13
13 28
III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS
11 Characteristics of toy industry
Baby product manufacturing industry worldwide caters to around four
million babies on a yearly basis generating retail revenue of nearly seven
billion dollars Demand in this industry has grown due to a rising number of
babies to be catered to partly because people are starting families later Product
innovation and development has allowed retailers and manufactures to widen
the market using new technologies and advanced marketing approaches The
market encompasses different segments which can be divided into toys
feeding accessories wipes disposable diapers body care products and
soothers41
Especially toy industry is one of the worldrsquos oldest creative industries
For centuries toys have helped children to have fun and to transform to creator
masters emulators nurturers friends collectors story lovers and experience
seekers42 Toy industry also produces products which meet lsquocritical needs as
defined by Nagurney et al (2001) which specifies that toy products along with
other products are necessary to sustain and prolong human life and well-being
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 41 Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby-Productshtml 42 Del Vecchio G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA
13 29
Moreover consumer products such as toys while not necessary to sustain
human life have certainly contributed to the quality of life and improved living
standards enjoyed by much of the population43
However creative business such as toys is extremely volatile and seasonal
in nature Volatility in the toy industry is caused by variable and unpredictable
demands very short and specific selling-windows and short product-life-cycles
Therefore investors and practitioners know very well that the toy industry is far
from tranquil44 Along with its volatile characteristics the toy industry also has
incurred relatively higher costs on obsolete inventory lost sales and markdown
as compared to other industries45 Therefore to survive these industries face a
very unique challenge that is to provide the right toys at the right quantity at the
right stores during the very short selling-windows and to frequently provide
creative and yet price-competitive toys46 Also within toy industry increasingly
educated parents with higher levels of disposable incomes and growing
awareness regarding safety and health issues accompanies strong demands on
international safety standards according to the recent international trends Such 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 43 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 44 Johnson ME (2001a) Learning from toys Lessons in managing supply chain risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 45 Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 46 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management
13 30
elements of toy industry ultimately lead and motivate toy companies to focus
not only on sales and marketing but also on product quality control and
technology innovation Toy industry has globalized with much sourcing of
components and ingredients from low-cost global suppliers increased
outsourcing of production to foreign production facilities and transportation
and distribution within global markets Recent safety problems can be also
traced back to changes in global supply chain systems47 Also the industry
must continue increasing marketing budgets and intensify its safety standard to
combat bad publicity which can put a dent in product sales such as the blow to
the formula market caused by reports of lead in the paint used to color toys
Such scares damage consumer confidence and company credibility
necessitating strong publicity campaigning as a remedy Government
involvement in manufacturing practices is also likely to increase meaning that
companies will have to comply with standards set in place to help protect
consumers48
In terms of the major market of the toy industry the US the EU and
Asia-Pacific combine to represent over 80 percent of the overall market
Among them developed countries such as the US and EU are responsible for 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 47 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 48 Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby-Productshtml
13 31
capital and technology-intensive sector including design and marketing while
developing countries like China are in charge of labor-intensive process such
as manufacturing This implies that when it comes to product recall such
distinction between design and manufacturing is important particularly in the
context of the toy industry because toy companies such as Mattel perform the
design of toys whereas unnamed overseas manufacturers do manufacturing
Therefore when a certain company recalls its products the rationale for recall
must be clarified whether it is due to design flaw such as sharp edges or small
detachable parts or some manufacturing defects including excess lead in
surface paint or any other harmful chemicals contained in the toy 49
12 Global supply chain with China involved
It is important that management practices be improved to handle the
complexity of global supply chains Companies offshoring their manufacturing
to China (and similar countries) cannot simply rely on intermediaries and
agents in Hong Kong or Singapore to coordinate production and ensure quality
Such an approach was good enough in the initial stages of offshoring but
clearly falls short a decade after offshoring became a common business practice
The offshoring companies need to develop capabilities and systems to engage
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 49 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 32
more directly and closely with China and similar overseas manufacturing
locations Toy companies need to develop robust systems for quality control
and testing of the toys manufactured at their suppliersrsquo factories Unless
companies learn to manage these complexities it is difficult to ensure product
quality and safety50
When taking a closer look into the toy-manufacturing sector in China
Chinarsquos domestic manufacturers are mostly small and medium-sized firms
which may have to make costly technology upgrades before exports Although
many foreign brands have entered the growing Chinese market and established
their own factories and distribution networks they could not improve the
working environment of Chinese local manufacturers rather continuous
scandals caused by their recalls involving made-in-China products resulted in
stiffer working environment safety concern and manufacturing standards To
be worse additional tests and certificates required of businesses drove up costs
while the frequent production line adjustments lowers efficiency of
manufacturing process According to the New York Times interview director
for toy making company explained their sufferings that When orders from
Germany were cancelled Lin had to adjust the program of machines that were
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 50 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 33
producing German orders to meet US requirements as the safety criteria
differed for both nations51
Not only external factors but also internal factors within China are
prevalent which contribute to the poor safety of Chinese imported toys Berman
and Swani assert that five factors among others mainly cause such tendency
cost pressures and quality fade multiple levels of outsourcing often involving
small local producers the existence of a large number of counterfeit goods
made in China Chinese cleverness at evading detection for safety-related
infractions and poor product safety surveillance by the Chinese and US
government These elements coalesce to create an environment where there is a
need to cut corners to meet suppliersrsquo price expectations where unsafe
alternatives are readily available and where the chance of detection of unsafe
goods is very low52
Just as mentioned in the previous section toy industry is facing the era of
global supply chain by much sourcing of components and ingredients from low-
cost global suppliers increased outsourcing of production to foreign production
facilities and transportation and distribution within global markets In this
context many toy recalls that occurred around 2007 and 2008 could be traced
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 51 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007 52 Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48
13 34
back to changes in global supply chain systems53 In the model of offshore
production manufacturers can prevent defects with careful production It is also
known that the toy companies can prevent most of these types of defects with
efficient quality control and inspection mechanisms54
2 MATTELrsquoS TOY RECALL
Abovementioned global supply chain and Chinarsquos involvement in the toy
industry as a major manufacturer has provoked numerous controversies among
Western customers including Mattelrsquos huge toy recalls These issues had even
more crucial impacts on Chinese local manufacturing sectors since they were
the biggest toy makers in international toy market and certainly toy is enjoyed
by much of the population worldwide just as other consumer products possess
enormous pool of consumers On top of that safety problem of the toy covered
with leaded paint as such also have led some young consumers to physical and
mental health problems or even death
Chinese toy recalls involved the Consumer Product Safety Commission
(CPSC) in the US In the historical perspective the earliest instance of toy
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 53 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 54 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13
13 35
recalls from the records of the CPSC was in 1974 when toy chests were recalled
following the death of a child Recalling toys and other products in large
numbers in an infrequent but not an unprecedented event Since 1974 over 680
toy products have been recalled Of these 550 recalls were made in the last 20
years Each year toys were recalled on an average of 28 occasions The number
of recalls remained roughly stable until 2006 but appears to have been on the
rise since then In 2007 CPSC had recalled 56 recalls which would be the
highest number of recalls in the history of the toy industry In other words
there has been a definite increase in the number of recalls in 2007 as Table 2
and Figure 1 display
13 36
Table 2 Toy Recalls (1988-2007)55
Figure 1 Toy Recalls Over Time (1988-2007)56
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 55 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13 56 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209
13 37
The number of recalls involving Chinese-made toys also appears to be on the
rise over the last few years Toy companies started moving the production of
toys in China in the early 1990s This trend has continued and accelerated in
recent years Recalls involving Chinese-made toys was hovering around 50 of
the total until 2002 so recalls did not increase for well over a decade after
manufacturing moved to China However since 2003 this figure had hovered
around 80 and reached 95 this year which is a dramatic rise57 In this
regard real cases regarding the US and EUrsquos recall against toys manufactured
in China will be the main focus hereafter incident outline the point at issue
comparison between the USrsquos response against the issue and that of EU and
legal analysis based on TBT Agreement under WTO system will be the
following contents
21 Event outline
The recall was because of the lead paint coverage which was processed
in Chinese factories Lead was banned in paint on toys and other childrenrsquos
products in the United States in the 1970s but the problem has arisen again as
more toys are imported from China Of roughly 39 lead-related recalls in a
certain year 38 were of Chinese-made goods according to the CPSC In fact
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 57 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45
13 38
about fifty percent of Mattelrsquos revenue comes from toys made in eleven
factories it owns and operates That is a high share for the toy industry But the
other half comes from toys that it outsources to up to fifty manufacturers in
China Those toys tend to be short-term products that feature characters from
movies and television shows rather than Barbie dolls or other Mattel brands58
In early July in 2007 one of the European retailers that sell Mattel toys
discovered the lead on some products On July 6 Mattel stopped operations at
the factory that produced the toys and initiated an investigation and then on
July 18 Mattel took a reporter for The New York Times on a tour of a factory
in Guanyao China and of Mattelrsquos toy safety lab in Shenzhen to show its
sophisticated testing and inspection facilities including equipment that could
detect lead paint on incoming products or supplies At that time Mattel
executives say it was unclear whether Mattel was facing a widespread lead
paint problem or if the European case was an anomaly When the companyrsquos
executives received conclusive data that persuaded them to recall the eighty-
three products the company contacted retailers who stocked the toys
Originally Mattel requires the factories it contracts with to use paint and other
materials provided by certified suppliers Mattel executives said they did not
know if the contract manufacturer substituted paint from a noncertified supplier
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 58 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 39
or if a certified supplier caused the problem59 Later it was found that even
though the company had developed a certification program and rigorous testing
rules to make sure that its Chinese contractors adhered to standards for the
allowable levels of lead in paint yet some subcontractors were careless while
others intentionally violated the rules by substituting paint from a noncertified
supplier who provided the lead paint60
The string of lead paint cases has drawn the most attention from toy
product related association and consumer watchdogs In light of the recalls
Nickelodeon - which owns the characters Dora the Explorer and Diego - has
decided to introduce a third-party monitor to check up on all of the companies
that make toys under its brands including Mattel61 Combined with the recent
scares in the United States of Chinese-made pet food and globally of Chinese-
made pharmaceuticals and toothpaste the string of toy recalls is inspiring new
demands for stepped-up enforcement of safety by United States regulators and
importers as well as by the government and industry in China This summer
the Toy Industry Association has been working with the federal Consumer
Product Safety Commission on new regulations to require more stringent safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 59 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007 60 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 61 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 40
checks The Toy Industry Association urges its members to routinely test
products it is importing to make sure they comply with federal safety standards
which prohibit for example surface paint that contains lead in toys or items
that could cause a choking hazard62 Meanwhile Mattel agreed to pay $23
million to the CPSC for violating a federal lead paint ban and marketing
importing and selling non-compliant toys in civil penalties The CPSC said the
fine against the No 1 toymaker and its Fisher-Price pre-school division was the
highest ever for the agencys regulated product violations and the third largest
in its history63
22 Aftermath of toy recall and its damage degree to the toy industry
Such an unprecedented toy recall of the US against China was also
proven through numbers and figures As Table 2 and Figure 2 display the
number of both Chinese toy recall and lead-contained toy recall tend to increase
as years pass by especially from the year 2000 To make these table and figure
Laplume and Bapuji complied a database of toy recalls based on the recall
notices posted on the website of the US CPSC They presented the data on toy
recalls in Table 2 with special attention given to those involving toys made in
China and those recalled for excessive lead Authors also presented the data
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 62 ldquoAs More Toys Are Recalled Trail Ends in Chinardquo The New York Times June 19 2007 63 Mattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 2009
13 41
pictorially in Figure 2 to allow a visual interpretation of trends and
developments64
Table 2 Number of Lead-Contained Toy Recall Announcements (1988-2008)65
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 64 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports13 65 Ibid
13 42
Figure 2 Number of Lead-Contained Toy Recall (1998-2008)66
Apparently the reason why Chinese factory used lead-contained paint was due
to cheaper price Multinational Corporation such as Mattel kept on requiring
low cost and price to their suppliers while suppliers including Chinese
manufacturers were facing serious difficulties regarding the fact that their
export prices were rising due to continuous appreciation of the Yuan and
escalating labor cost Consequently for Chinese factory owners who are often
under intense pressure to lower production costs tend to cut corners in making
products and regularly use cheap and illegal substitutes such as leaded paint to
their toys to survive as Mattelrsquos suppliers Namely Chinese local manufacturers
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 66 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports
13 43
got pressure not only from Western companiesrsquo appetite for cheaper toys but
also from the fierce local competition to satisfy such appetite Furthermore
numerous toy recalls from the US worsen the situation repeated scandals
involving Chinese products resulted in stringent environmental safety and
manufacturing standards Additional tests and certificates required of
businesses drove up costs even more67 Long supply chain involving multiple
contractors and subcontractors which are common in China were also
nominated as the major contributor Every link in the chain was susceptible to
fraud or contaminated goods Such uncertainty usually contributes to supply
chain breakdown since the larger the chain the more people get involved and
the greater the difficulty in controlling the quality of the product68
Aftermath of toy recall also included remarkable changes after the US
Congress passed the new federal childrenrsquos product laws in August 2008
setting higher standards for toy safety product line adjustments must be done
more frequently and comprehensively to satisfy requirements and standards of
Mattel and policies of US Congress Changes like these affect the factorys
working efficiency and increases costs For instance it takes about a weeks
time to make the machines adapt to new procedures and also involves huge
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 67 ldquoSmall World After All for Toy-making Hubrdquo China Daily December 23 2008 68 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007
13 44
expenditure on purchase of substitute materials when required69 The nightmare
had continued after regulators in Beijing revoked the export licenses of two toy
manufacturers one of the heads of those Chinese company that made toys for
Mattel for fifteen years and was behind the recall this month of about a million
Mattel toys committed suicide in a company warehouse in southern China The
death was the latest development in a year filled with prominent recalls and
product safety scandals involving goods made in China According to the
briefing of Chinese government one of the paint suppliers for Chinese
manufacturer had shipped the company a fake lead-free paint pigment that
could be used in producing paint70
23 Reaction and regulation of the US government and background policy
In the US responsibility for the safety of consumer products with the
exception of food pharmaceuticals and automobiles falls within the
jurisdiction of the US CPSC which regulates the sale and manufacture of more
than 15000 different consumer product The CPSC collects information about
product safety issues from sources such as hospitals doctors newspaper reports
industry reports consumer complaints investigations conducted by its staff and
reports from companies When a company becomes aware of hazards
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 69 ldquoTrouble in Chinarsquos Toy Industryrdquo China Daily December 22 2008 70 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007
13 45
associated with the products it sold it is required by law to inform the CPSC
immediately within 24 hours Based on the information it received the CPSC
works in coordination with the companies involved to recall the hazardous
products from the market The recall notices are publicly available on the
CPSCrsquos website The CPSCrsquos recall notices contain information about the
product being recalled the company recalling the product where the product
was recalled the hazard associated with the usage of the recalled product sale
details such as the number of units sold sales locations sale period and sale
price the procedure to return the product and the remedy offered by the
company71
Authority for the CPSC is provided in the 2008 Consumer Product Safety
Improvement Act (CPSIA) passed by the US Congress which gave makers and
sellers of childrens products such as toys clothing and books have until
February 10 2009 to comply with stricter standards for permissible lead
phthalate content limits and other mandatory safety requirements72 Following
considerable pushback from toymakers who said the deadline was unrealistic
and also applied to products that had already been shipped the CPSC agreed to
delay the deadline for the new testing and certification requirements by a year
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 71 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209 72 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384
13 46
to Feb 10 201073 Apparently this act is the result of a spike of 473 consumer
products recalled in 2007 in what is referred to as the ldquoYear of the Recallrdquo74 It
became effective Aug 14 2009 in the US and imposes tough standards for lead
and chemicals called phthalates in products intended for children age 12 and
under It requires that all childrenrsquos products comply with all applicable
childrenrsquos product safety rules are tested for compliance by a CPSC-accepted
laboratory have a written Childrenrsquos Product Certificate issued by the
manufacturer or importer that provides evidence of the productrsquos compliance
and have permanent tracking information affixed to the product and its
packaging75 In fact the law increased the budget of CPSC imposed new
testing and documentation requirements and set new acceptable levels of
several substances It imposed new requirements on manufacturers of toys and
other consumer products for children The Act also increased fines and
specified jail time for some violations The law became to have more wide-
sweeping nature comparing to a previous bill the Lead-Free Toys Act This
earlier bill was incorporated into this act which was apparently prompted by
various scandals over high lead content in toys in 2007
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 73 ldquoMattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 200913 74 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 75 The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws--StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act
13 47
The Act contained three main standards including exposure levels of lead
phthalate and mandatory testing Especially regarding the exposure level of
lead the legislation reduced the limit of lead allowed in surface coatings or
paint to 90 ppm from then-current limit of 600 ppm effective on 14 August
2009 The legislation reduces the amount of total lead content in childrens
product substrates to 600 ppm by 10 February 2009 300 ppm by 14 August
2009 and 100 ppm by 14 August 2011 On the other hand the legislation
required for mandatory testing that every manufacturer of a product subject to a
consumer product safety rule will provide a General Conformity Certificate to
certify based on unit testing or a reasonable testing program that the product
complies with all safety rules76 These certificates must accompany the product
through the distribution chain through the retailer They must be available to the
CPSC during any inspection The third party testing requirement for lead
content was originally set by the CPSIA at 600 ppm but dropped to 300 ppm in
August 2009 However these lead content testing requirements were stayed by
the CPSC in January 2009 until February 10 2010 In December 2009 this stay
of enforcement was further extended until February 10 2011 In both cases the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 76 Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf
13 48
CPSC cited a need to implement further rulemaking and to give manufacturers
more time to comply77
US regulators also announced plans to set up a Beijing office to help
ensure Chinese exports are safe for Americans following a slew of recalls
involving childrenrsquos toys Particularly the US CSPC sought to establish a
permanent presence overseas for the first time to better cooperate with Chinese
regulators and companies so the countryrsquos products are up to US standards It
also planned to have commission staff working in the embassy in Beijing to
work with manufacturers and Chinese regulators One major task of Beijing
office was to educate Chinese manufacturers about the new requirements under
the CPSIA Considering some mutual economic interests between the US and
China Chinese manufacturers are expected to comply with this law since the
large retailers in the US require them to meet such standard78
Amid growing concerns over the safety of Chinese products the US
launched negotiations towards a common safety standard for toys on November
17 in Brussels with the EU as well The talks were formally opened during a
trilateral high-level meeting between EU Consumer Affairs Commissioner
Meglena Kuneva the US Chairman of the Consumer Product Safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 77 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review 78 ldquoUS seeks China office to ensure export safetyrdquo China Daily July 31 2009
13 49
Commission Nancy Nord and the Chinese Vice-Minister of AQSIQ Wei
Chuanzhong The three sides have decided to bring their joint efforts to a new
level by aligning their standards Toys will be the first targets since around 75
percent of toys sold around the world are made in China Common standards
and policy consistence are very crucial for Chinese manufacturers to do their
business in a fair and transparent arena points out Liang Mei deputy chairman
of China Toy Association Another comment was added that the companys
strong focus on research and development would help it to overcome the new
technological barriers and avoid safety disputes79 A certain kind of special
team that is engaged in investigating and studying technology standards of
various nations and international trends and managing onersquos own safety
standards higher than the general or keep it ahead of the criteria of the exporting
marketplaces were also suggested as solution by industry experts80
3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT
31 Preliminary findings under GATT Agreement
A preliminary research about the legitimacy of USrsquos recall on Chinese
toys under GATT Agreement insists that by placing a temporary ban on
Chinese toy products the United States would violate Article III which is
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 79 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007 80 ldquoTrouble in Toy Industryrdquo China Daily December 22 2008
13 50
National Treatment Despite violating GATT Article III4 the author insists
that a Panel would likely find the temporary ban on Chinese toy products valid
under Article XX(b) based on following rationales most of all the temporary
ban on Chinese toys is within the policies designated to protect the human life
and health of American children Just as the Panel in lsquoThailand ndash Cigarettersquo
case has recognized the negative human health effects of smoking a Panel
would likely conclude that the use of lead in childrenrsquos toys creates a negative
health effect It would likely then find that the United States sufficiently sets
forth a prima facie case for an Article XX(b) exception81 Moreover the author
writes no alternative measure could adequately diminish the high risk of lead
contamination of Chinese toys and therefore hold the strict measure valid
Authorrsquos opinion that the temporary ban on Chinese toy does not arbitrarily or
unjustifiably discriminate against Chinese toy imports also leads to justification
of US toy recall The logic behind is that the ban targets Chinese toy imports
because previous US measures failed to curtail the significant volume of
contaminated Chinese toys entering the US markets Since there are no
ulterior ldquoprotectionist objectivesrdquo the measure is not a ldquodisguised restrictionrdquo
under Article XXrsquos chapeau Therefore the author argues that since the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8113 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213
13 51
temporary ban satisfies all the requirements of Article XX(b) a Panel would
likely rule that it does not violate GATT principles82
32 Legal analysis why USrsquos toy recall is legally controversial under TBT Agreement When based on TBT Agreement one of the articles related to the USrsquos
recall on Chinese toy imports include Article II1 which states ldquoimported
product shall be accorded treatment no less favourable than that accorded to
domestic like productsrdquo representing MFN principle and NT 83 The other one
is Article II2 that regulates member statesrsquo measures not to be trade-restrictive
by stipulating that ldquotechnical regulations shall not be more trade-restrictive than
necessary to fulfill a legitimate objective taking account of the risks non-
fulfilment would createrdquo84
First of all Article II1 of TBT Agreement is highly likely to be violated
because it would treat Chinese toy imports less favorably than US domestic
toys To put in more detail since the essential factor that needs to be considered
is ldquolikenessrdquo between exports and imports determining whether US toys and
Chinese toys are like products under the meaning of Article II1 must be the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8213 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 83 TBT Art II1 84 TBT Art II2
13 52
prior analysis to reach such likely conclusion Just as Uche wrote in the legal
analysis under GATT Agreement Chinese toy imports are like products with
respect to US toys under the definition promulgated by GATT Article III4
because the ban would affect the ldquointernal sale offering for sale purchase
transportation distribution or userdquo of the Chinese toys85 According to Uche
ldquoin determining whether imported and domestic products are like products not
only the properties nature and quality of the product but also the end use of the
product must be consideredrdquo86 In fact Chinese toys and American toys share
similar nature which is to entertain children and manufacturers do not affect
such nature whether they are Americans or Chinese Also since manufacturing
factories in China are managed and controlled by Mattel with its same
operation policy the quality of Chinese-made toys and American-made toys
within Mattelrsquos manufacturing chain seems to be quite identical as well On top
of that regardless of their manufacturers toys generally have the same end-
users children When compared to customers in other age groups they seem to
share relatively similar tastes and consumer habits
On the other hand USrsquos recall on its Chinese imports can be analyzed
consistent with Article II2 of TBT Agreement According to the Panel Report
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 85 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 8613 Ibid13
13 53
of lsquoUS ndash Tunarsquo case the analysis of Article II2 of the TBT Agreement may be
conducted in two steps first to determine whether a certain action is taken to
fulfill a legitimate objective which include ldquoprotection of human health or
safetyrdquo and second if that is the case to determine whether that measure is
less trade-restrictive than necessary to fulfill such objective taking account of
the risks non-fulfillment would create87 Based on such criteria USrsquos recall was
due to protect American children from the exposure to the lead paint which can
be interpreted as the ldquolegitimate objectiverdquo On top of that the measure done by
the US can be regarded as less trade-restrictive than necessary to fulfill such
objective with the consideration about risks non-fulfillment would create since
the measure was merely a temporary recall on Mattelrsquos defects rather than
unilateral and arbitrary import restriction against the entire Chinese imports to
the US Also such measure may be originated from the risk-assessment of the
case when the legitimate objective protection of human health or safety has
failed to be fulfilled which might trigger serious physical and mental problems
to American children Therefore it can be concluded that USrsquos toy recall is not
inconsistent with TBT Article II2 when considering aforementioned facts
However although Article II2 is satisfied the recall measure taken by the US
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8713 WTO Panel Report lsquoUS mdash Tunarsquo (WTDS381R)
13
13 54
is still questionable because Article II1 and II2 of TBT Agreement are
obligations of WTO member nations which implies that both articles must be
satisfied to acquire legitimacy unlike the preliminary analysis based on GATT
Agreement Thus when the case similar to this occasion is brought to the
international court under the WTO there would be high probability that the
respondentrsquos recall measure might trigger legal controversy under the TBT
Agreement
IV FURTHER DISCUSSION AND CONCLUSION
This paper overall has implemented the case study of which the US has
recalled on Chinese toy imports concerning the lead paint and has analyzed the
suitability and legitimacy of such measure in light of TBT Agreement Prior to
the case study some applicable international rules were introduced GATT
Article I III XX(b) and the chapeau of Article XX which are MFN Principle
NT and General Exceptions to GATT provision respectively formulated the
basis of TBT Agreement In terms of TBT Agreement Article II1 and II2
were the main provision those are applicable to this specific case
Following such applicable international agreements toy industry trend
and the event outline of USrsquos recall on Chinese toy imports were displayed
Along with its volatile and seasonal characteristics the toy industry usually
13 55
incurs relatively higher costs on obsolete inventory lost sales and markdown
Also it is important strategy to survive that providing creative yet price-
competitive toys at the right quantity at the right stores during the very short
selling-windows At this point toy recall case done by the US on Chinese
imports in 2007 was one of the empirical evidence that shows aforementioned
drawback that toy industry and China as manufacturer is suffering from
Particularly this case of Mattelrsquos toy recall against Chinese toy products had
noteworthy significance as the occasion of which a certain multinational
corporationrsquos manufacture outsourcing got expanded to the scale of national
trade dispute concerning consumer product safety issue
Applying abovementioned articles from the TBT Agreement as an
analysis framework some legal controversies were presented regarding the US
toy recall case in the following section As the preliminary finding proved
based on GATT Agreement the recall measure itself violates MFN principle
and NT Nonetheless unlike GATT Agreement which contains exception
clause that justifies such violation TBT does not include any kind of
justification mechanism Therefore although the recall measure done by the US
satisfies Article II2 violation of Article II1 of TBT may cause legal
controversy when the similar case is brought to WTO
On the basis of such occasion and its legal issues several important
13 56
implications in the practical aspect can be drawn for the further discussion It
seems that although China is already well aware of the necessity to adopt and
apply international standards and to make their domestic ones harmonizing with
international norms through remarkable efforts as shown in some international
trade reports China is rather suffering from the disjunction between
continuously improving international standards and Chinarsquos lack of strict and
uniform enforcement of standards This may imply that efforts to make
international agreement and its application consistent must be done by both
international organization and local governments for effective connection
between the public and private sector Particularly the WTO should not stop at
establishing provisions but focus more on implementation with consideration
on each member nationrsquos industry environment and condition especially
regarding those of developing countries Consequently not only technical
standards and certificate management but also education and training program
for the industry fields ought to be provided in the scale of international
organizations
The Chinese government and industry groups also need to address this by
ensuring that Chinese exporters adhere to the standards of the importing
country Companies must invest time and effort in developing not only
standards and principles of safety for their suppliers but must also invest in
13 57
education and training to build the skills and abilities within the supplier
network to assure product safety88 At the same time the governments of
importing countries need to encourage Chinese authorities to develop global
standards on consumables then legislate and monitor them The difference in
standards across the world is clearly an issue These differences need to be
addressed with high priority so that consumers can benefit from globalization of
manufacturing and consumption The issue of global standards is contentious
because different countries have different trajectories of development The
standards of developing countries may not be acceptable to a developed country
On the other hand developing countries will some- times argue that they cannot
adopt the standards of the developed world because of the high costs associated
with these standards Nevertheless exports from developing countries should
adhere to the standards of the export markets Accordingly all those involved
in the global supply chain such as suppliers manufacturers and marketers need
to develop systems to ensure the standards are applied89
This issue with toy recalls takes on another dimension of concern in more
local level which is the cost issue caused by the vicious cycle in global supply
chain of toy industry Despite the awareness of Chinese manufacturers 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8813 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-72013 89 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 58
regarding international technical standards it may be hard for them to ignore
cheaper leaded-paint when squeezed between harsh demands on lower cost
from the US importers and domestic problems such as increasing labor cost and
RMB appreciation At this point the vicious cycle can be formed in toy
industryrsquos global supply chain in spite of the information and knowledge about
the current international standards local manufacturers use cheaper leaded paint
for lower cost Detecting excessive lead level from the paint demands on
technical standard becomes harsher within importing countries As a result
such higher standards require more cost for locals to be satisfied which
ultimately completes the vicious cycle Consequently it seems that further
discussion and researches about constructive measures including policy
changes may be essential and important to resolve such crisis more
fundamentally
13 59
REFERENCES
Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 Del V G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45 Jiacheng Z and Lu Hongjie (2013) Analyzing China Harmonization of Technical Barriers to Trade in the EU and US Markets The Twelfth Wuhan International Conference on E-Business ndash Emerging Operations amp Services Management Track Johnson M E (2001a) Learning from toys Lessons in managing supply chain
13 60
risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 Keith13 E13 M13 John13 S13 W13 and13 Tsunehiro13 O13 (2000)13 Quantifying13 the13 Impact13 of13 13 13 13 13 13 13 Technical13 Barriers13 to13 Trade13 A13 Framework13 for13 Analysis13 Policy13 Research13 13 13 13 13 13 13 Working13 Paper13 Development13 Research13 Group13 The13 World13 Bank Lee M A Flynn B B and Frohlich M T (2008) All supply chains donrsquot flow through understanding supply chain issues in product recalls Management and Organization Review 4 167ndash182 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal Marucheck A S (1987) On product liability and quality control IIE Transactions 19 355ndash360 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review Paul W B and Hari B (2008) Toy Recalls and China Emotion vs Evidence Management and Organization Review 42 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Reports and Reviews (Online documents included) Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby- Productshtml
13 61
Brief Guide to Analytical Methods for Measuring Lead in Paint Inter- Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground Report on Technical Barriers to Trade (2013) United States Trade Representative Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf The Impact of the TBT and SPS Agreements on Food Labeling and Safety Regulations httpcspinetorgreportscodexwtospsbthtm The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws-- StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml
13 62
GATTWTO Documents The Technical Barriers to Trade Agreement The General Agreement on Tariffs and Trade 1994 WTO Accession Protocol of The Peoplersquos Republic of China WTO Concerns on Indiarsquos Import Restriction on Chinese Toys WTO Technical information on TBT Trade topics Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm WTO Trade Policy Review (2012) WTO ldquoWhat is the WTOrdquo Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm WTO European Communities ndash Measures Affecting Asbestos and Asbestos- Containing Products WTDS135R
13 63
국문 초록
세계경제에 있어서 각 국가 경제의 연계성이 심화됨에 따라 많은
제조업들의 생산 라인과 공급 사슬 역시 세계화 되면서 주로 디자인이나
브랜드 관리를 담당하는 선진국과 생산과 제조를 담당하는 개발도상국
간의 기술 표준 차이에서 오는 문제점들이 발견되고 있다
세계무역기구(WTO) 체제하에서 무역에 관련된 기술표준들은 무역상
기술장벽 조항(TBT)에 따라 관리되어지나 WTO의 회원국들의 논의 하에
알맞은 조항을 명시하는 것과 조항의 효용성 또는 실제 각국의
기술표준들과 조항의 합치성은 별개의 문제인 것이 사실이다
본 논문은 미국 Mattel 사의 중국산 장난감 회수조치가 WTO
체제하에서 어떠한 법적 의미를 지니는지 살펴보았다 사건 당시 실제로
중국이 미국을 상대로 WTO에 제소하지는 않았지만 오늘날 대두되는
TBT의 중요성과 점점 더 심화되어가는 제조산업의 세계화 현상을
보았을 때 향후 비슷한 사건들이 발생할 가능성이 높기 때문에 이러한
분석은 유의미할 수 있으며 추후 시사하는 바 역시 클 것으로 예상된다
따라서 본 연구에서는 미국의 중국산 장난감 회수조치의 통상법적
사례분석을 통해 TBT가 기술표준문제에서 지니는 법적 의미를
분석하였다
키워드 세계무역기구 무역상 기술장벽협정 기술표준 Mattel사
장난감 회수조치 중국산 장난감
학번 2012-22086
ltstartpagegt10I INTRODUCTION 1II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 4 1 GATT ARTICLE I amp III 4 2 GATT ARTICLE XX(B) amp CHAPEAU OF ARTICLE XX 8 3 TBT UNDER THE WTO SYSTEM amp TBT ARTICLE II 10 4 OTHER RELATED TECHNICAL STANDARDS 20III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 28 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS 28 11 Characteristics of toy industry 28 12 Global supply chain with China involved 31 2 MATTELiexclmacrS TOY RECALL 34 21 Event outline 37 22 Aftermath of toy recall and its damage degree to the toy industry 40 23 Reaction and regulation of the US government and background policy 44 3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT 49 31 Preliminary findings under GATT Agreement 49 32 Legal analysis why USiexclmacrs toy recall is legally controversial under TBT Agreement 51IV FURTHER DISCUSSION AND CONCLUSION 54REFERENCES 59plusmnsup1sup1reg AtildeEcircmiddotIuml 63ltbodygt
13 6
immediately and unconditionally to the like product originating in or destined for the territories of all other contracting partiesrdquo6
the MFN Principle extend the same privileges benefits or advantages to all
WTO members as long as the occasion is involving ldquolike productsrdquo from each
member nation Here ldquolikenessrdquo of imported product and domestic product
could be determined based on six criteria physical characteristics and uses of
the merchandise interchangeability channels of distribution common
manufacturing facilities production processes and employees customer and
producersrsquo perceptions and price7 Namely it precludes discrimination among
imported ldquolike productsrdquo requiring member-states to treat imported products of
a given nation no less favorably than similar products from other member-
states8 Such concept of ldquolike productsrdquo continuously appears throughout the
agreement including Article III which will be explained in the following
paragraph
13 GATT Article III
Article III of GATT stipulates National Treatment principle This
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 6 GATT Art I 7 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml13 8 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915
13 7
principle minimizes incidents of unfair trade discrimination by requiring
member-states to refrain from treating foreign products less favorably than
domestic products The purpose of the National Treatment principle is to
prohibit hidden protectionism and circumvent measures that create trade
barriers Therefore under such principle contracting parties must treat
imported and domestic products equally Especially as Article III2 states in the
text
ldquoThe products of the territory of any contracting party imported into the territory of any other contracting party shall not be subject directly or indirectly to internal taxes or other internal charges of any kind in excess of those applied directly or indirectly
to like domestic productsrdquo9
the National Treatment principle prohibits contracting parties from imposing
internal taxes or charges either directly or indirectly on imported products in
order to afford protection to domestic products Contracting parties substantiate
an Article III2 violation by failing to tax two directly competitive or
substitutable products similarly Finally Article III4 requires that contracting
parties may not provide less favorable treatment to imported products than to
domestic products through following sentences
ldquoThe products of the territory of any contracting party imported into the territory of any other contracting party shall be accorded treatment no less favourable than that
accorded to like products of national origin in respect of all laws regulations and
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 9 GATT Art III2
13 8
requirement affecting their internal sale offering for sale purchase transportation distribution or userdquo10
In other words Article III2 and III4 violations occur when a member-state
applies a tax or creates a measure that treats like imported products less
favorably than like domestic products
2 GATT ARTICLE XX(b) amp CHAPEAU OF ARTICLE XX
Article XX is the General Exception clause to GATT provision This
exceptional clause allows member-states of the WTO to use otherwise illegal
trade measures by invoking an enumerated exception for valid public policy
purposes A member-state can only invoke an Article XX exception after a
WTO Panel concludes that the measure or some part thereof violates a GATT
provision Thereafter the WTO Panel must determine whether the measure falls
within one of the Article XX exceptions Throughout the proceedings the
member- state invoking the Article XX exception carries the burden of proof11
21 GATT Article XX(b)
Among ten cases of exceptions Article XX(b) allow a member nations to
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 10 GATT Art III413 11 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915
13 9
adopt of enforce measures ldquonecessary to protect human animal or plant life or
healthrdquo12 through the use of measures those are inconsistent with GATT In this
phrase ldquonecessaryrdquo can be regarded as the main keyword when the panel
implements the analysis of a certain case under Article XX(b) the Panel must
determine that a trade measure is ldquonecessaryrdquo to achieve the objectives of that
member nationrsquos public health policy The necessity of such intrusive health
policy can be applied exclusively when the selected measure is the one and only
available measure and there are no less trade restrictive alternatives that would
be consistent with GATT in the occasion
22 Chapeau of GATT Article XX
Not only Article XX(b) but also the chapeau of GATT provides the
criteria that exceptional case must satisfy The chapeau presents as follows
ldquoSubject to the requirement that such measures are not applied in a manner which would constitute a means of arbitrary or unjustifiable discrimination between
countries where the same conditions prevail or a disguised restriction on international trade nothing in this Agreement shall be construed to prevent the adoption or
enforcement by any contracting party of measureshelliprdquo13
The purpose of this chapeau is to prevent discrimination and guard against
protectionist policies by prohibiting the application of arbitrarily or
unjustifiable discriminative measures between countries Therefore for a 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 12 GATT Art XX(b) 13 GATT Art XX
13 10
certain dispute case to be exceptional against GATT principles including MFN
and national treatment it must satisfy both Article XX(b) and the chapeau of
GATT These two preconditions ultimately become the basis of Technical
Barrier to Trade (TBT) Agreement under the WTO system
3 TBT UNDER WTO SYSTEM amp TBT ARTICLE II
31 Creation of the WTO
The international community created the WTO as a response to the
growing problems facing GATT as the world economy became more globalized
On January 1 1995 the international community established the WTO in order
to reduce trade barriers through multilateral negotiations With its creation the
WTO subsumed GATT and formed the first international trade organization In
this context the original GATT text (GATT 1947) is still in effect under the
WTO framework subject to the modifications of GATT 199414
Whilst GATT was a set of rules agreed upon by nations the WTO is an
institutional body The WTO expanded its scope from traded goods to include
trade within the service sector and intellectual property rights Although it was
designed to serve multilateral agreements during several rounds of GATT
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 14 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 91513
13 11
negotiations multilateral agreements created selective trading and caused
fragmentation among members WTO arrangements are generally a multilateral
agreement settlement mechanism of GATT15 As the purpose of the WTO is to
facilitate trade among nations through trade agreements as early as 1997 these
agreements governed over ninety percent of all international trade16
In terms of its organization mechanism the WTO consists of various
committees and councils that address novel trade issues and create stronger
international agreements Any WTO member may participate in any committee
or council However WTO members may not participate in the appellate body
dispute settlement panels or multilateral committees The WTO also provides
members with many benefits that facilitate the flow of international trade In
addition to providing an international trade framework the WTO provides its
members with a dispute resolution Panel to resolve disputes among member
states If a dispute arises among contracting parties they must first enter into
consultation After sixty days if the parties cannot agree then they may submit
their dispute to a WTO Panel for study Thereafter the Dispute Settlement Body
appoints a three- to five-member Panel of independent trade experts to review
the dispute The Panel evaluates the facts reviews GATT principles and 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 15 ldquoWhat is the WTOrdquo WTO official website Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm 16 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915
13 12
submits a report with its decision The decision binds the parties unless within
sixty days the Dispute Settlement Body unanimously decides to reject the
report or either party appeals the decision17
The WTO has a number of fundamental principles that every WTO
member must follow These principles include transparency MFN National
Treatment and reciprocity subsuming basic principles of GATT as well
Transparency requires that member-states publish their trade policies and
regulations and apply them equitably Reciprocity requires that parties in trade
agreements meet their respective trade obligations MFN principle and national
treatment are identical with those under GATT18
32 TBT under the WTO system
The provisions of the GATT 1947 contained only a general reference to
technical regulations and standards in Articles III XI and XX a GATT
working group set up to evaluate the impact of non-tariff barriers in
international trade concluded that technical barriers were the largest category
of non-tariff measures faced by exporters After years of negotiations at the end
of the Tokyo Round in 1979 thirty-two GATT Contracting Parties signed the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 17 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 18 Ibid
13 13
plurilateral Agreement on TBT The Standards Code as the Agreement was
called laid down the rules for preparation adoption and application of technical
regulations standards and conformity assessment procedures The new WTO
Agreement on Technical Barriers to Trade or TBT Agreement has
strengthened and clarified the provisions of the Tokyo Round Standards Code
The TBT Agreement negotiated during the Uruguay Round is an integral part
of the WTO Agreement19
Aforementioned GATT Article XX(b) and the chapeau of Article XX
may now explain the advent of the TBT Agreement under the WTO system
Just as GATT becomes an entity as the WTO and the WTO Agreement
succeeds the contents of GATT the TBT Agreement got developed based on
GATT Article XX(b) and the chapeau of Article XX as well Such
characteristics of TBT is based on the following evidence
ldquohellip Desiring to further the objectives of GATT 1994 hellip Desiring to ensure that technical regulations and standards including packaging marking and labeling
requirements and procedures for assessment of conformity with technical regulations and standards do not create unnecessary obstacles to international trade hellip
Recognizing that no country should be prevented from taking measures necessary to ensure the quality of its exports or for the protection of human animal or plant like or health of the environment or for the prevention of deceptive practices at the levels it
considers appropriate subject to the requirement that they are not applied in a manner which would constitute a means of arbitrary or unjustifiable discrimination between
countries where the same conditions prevail or a disguised restriction on international
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 19 Technical information on TBT Trade topics WTO official website Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm
13 14
trade and are otherwise in accordance with the provisions of this Agreement helliprdquo20
One of the WTO Panel Report which is about the lsquoEC - Asbestosrsquo case also
mentions about intertwined mechanism between TBT and GATT Article XX(b)
ldquoWe also note that the criteria on the preparation adoption or application of
technical regulations in Article 22 of the TBT Agreement are very similar to
those in Article XX of the GATT 1994 The preamble to the TBT Agreement in
fact repeats some of the wording of Article XX of the GATT In the Panelrsquos
view the TBT Agreement is a development of the GATTrdquo21
To give more detail about the relationship between the TBT Agreement
and GATT Agreement although the TBT Agreement according to its Preamble
in intended to ldquofurther the objectives of GATT 1994rdquo it does not contain any
explicit links to Article XX(b) or any equivalent exception clause Nevertheless
similar wording is found in Article II2 of TBT Unlike Article XX this
provision also mentions ldquohuman safetyrdquo and does not stipulate a closed list of
policies (ldquointer aliardquo) Therefore a wider variety of reasons (even moral ethic
and socio-economic considerations market transparency or consumer
preferences) could be ldquo legitimate objectivesrdquo22 Furthermore as in Article
XX(b) the term ldquonecessaryrdquo is contained in Article II2 of TBT as well 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 20 TBT The Preamble 21 WTO Panel Report lsquoEC mdash Asbestosrsquo (WTDS135R) para 855 22 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers
13 15
However this seems to contain an element of tautology the phrase ldquonot be
more trade-restrictiverdquo is reminiscent of the interpretation of ldquonecessaryrdquo in
Article XX(b) Yet the different balance of obligations in Article II2 TBT and
in Article XX suggests that ldquonecessaryrdquo need not have exactly the same
meaning in both provisions In lsquoEC ndash Asbestosrsquo case the Appellate Body stated
that ldquothe TBT Agreement imposes obligations on Members that seem to be
different from and additional to the obligations imposed on Members under
the GATT 1994rdquo Unlike Article XX where the burden rests on the defending
party to present a prima facie case that the measure is justified under Article
II2 TBT it is for the complaining party to make a prima facie case that the
measure creates an unnecessary barrier to trade23
There are three main concepts throughout the entire Agreement technical
regulations standards and conformity assessment procedures Technical
regulations and standards set out specific characteristics of a product such as its
size shape design functions and performance or the way it is labeled or
packaged before it is put on sale In certain cases the way a product is produced
can affect these characteristics and it may then prove more appropriate to draft
technical regulations and standards in terms of a products process and
production methods rather than its characteristics per se The TBT Agreement
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 23 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers13
13 16
makes allowance for both approaches in the way it defines technical regulations
and standards24 One another feature of these standards and regulations is that
they should not be imposed in a protectionistrsquos way In fact the TBT
Agreement accords to Members a high degree of flexibility in the preparation to
take into account the existence of legitimate divergences of taste income
geography and other factors between countries adoption and application of
their national technical regulations according to the abovementioned Preamble
However Members regulatory flexibility is limited by the requirement that
technical regulations ldquoare not prepared adopted or applied with a view to or
with the effect of creating unnecessary obstacles to traderdquo25 according to the
Article II2 Lastly conformity assessment procedures are technical procedures
mdash such as testing verification inspection and certification mdash which confirm
that products fulfill the requirements laid down in regulations and standards
Generally exporters bear the cost if any of these procedures Non-transparent
and discriminatory conformity assessment procedures can become effective
protectionist tools Costs for exporters usually include loss of economies of
scale which is the case that if a firm must adjust its production facilities to
comply with diverse technical requirements in individual markets production
costs per unit are likely to increase This imposes handicap particularly on small
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 24 TBT Annex I 25 TBT Art II2
13 17
and medium enterprises Information costs which include the costs of
evaluating the technical impact of foreign regulations translating and
disseminating product information and training of experts is also a part of
exporterrsquos burdens Conformity assessment costs confirming the compliance
with technical regulations through testing certification or inspection by
laboratories or certification bodies are usually at the companys expense as
well26
The TBT Agreement applies when a country applies aforementioned
technical regulations standards or procedures for assessing conformity with
these standards in such a way as to impose an unnecessary restriction on
international trade It is subject to review every three years to reflect the trend
The TBT Agreement covers a broad range of products including consumer
product such as toys for children which also implies that the largest number of
technical regulations and standards are adopted to aim at protecting human
safety or health27 In recent years the number of technical regulations and
standards adopted by countries has grown significantly Increased regulatory
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 26 Technical information on TBT Trade topics WTO official website Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm 27 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 2
13 18
policy can be seen as the result of higher standards of living worldwide which
have boosted consumers demand for safe and high-quality products28
The impact of the TBT on international trade is still being researched and
discussed which makes the issue ambiguous A study by Fontagneacute Mimouni
and Pasteels states that an insignificant or even positive impact of the TBT on
international trade of manufactured consumer products was observed29 On the
other hand researches on the WTO official website specifies that although it is
difficult to give a precise estimate of the impact on international trade of the
need to comply with different foreign technical regulations and standards it
certainly involves significant costs for producers and exporters that could be
huge burden to trade In general these costs arise from the translation of foreign
regulations hiring of technical experts to explain foreign regulations and
adjustment of production facilities to comply with the requirements In addition
there is the need to prove that the exported product meets the foreign
regulations The high costs involved may discourage manufacturers from trying
to sell abroad In the absence of international disciplines a risk exists that
technical regulations and standards could be adopted and applied solely to
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 28 Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html 29 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal
13 19
protect domestic industries30
33 TBT ARTICLE II
Article II of the TBT Agreement is the major part in terms of its
succession of GATT Article XX Especially Article II1 states
ldquoMembers shall ensure that in respect of technical regulations products imported from the territory of any Member shall be accorded treatment no less favourable than
that accorded to like products of national origin and to like products originating in any other countryrdquo
which stipulates that member states of the WTO must offer indiscriminative
treatment and environment to their trading partners within the WTO system
and between domestic goods and imported goods Moreover Article II2
presents
ldquoMembers shall ensure that technical regulations are not prepared adopted or applied with a view to or with the effect of creating unnecessary obstacles to
international trade For this purpose technical regulations shall not be more trade-restrictive than necessary to fulfil a legitimate objective taking account of the risks
non-fulfilment would create Such legitimate objectives are inter alia national security requirements the prevention of deceptive practices protection of human
health or safety animal or plant life or health or the environment In assessing such risks relevant elements of consideration are inter alia available scientific and
technical information related processing technology or intended end-uses of productsrdquo
Preceding article is composed of general obligation and specific obligation the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 30 Technical information on TBT Trade topics WTO official website Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm
13 20
part that states ldquoMembers shall ensure that technical regulations are not
prepared adopted or applied with a view to or with the effect of creating
unnecessary obstacles to international traderdquo is general obligation while the rest
represents specific obligation One can witness that such paragraph prohibits
trade-restrictive characteristic to fulfill a legitimate objective being consistent
with the purpose of the WTO Particularly following case study will be
analyzed based on these articles
4 OTHER RELATED TECHNICAL STANDARDS
41 Lead regulation
Lead in paint can be divided into soluble lead and insoluble lead soluble
lead is the lead likely to be available for absorption if a child mouths or
swallows31 Any exposure to both kinds of lead is potentially harmful for a
child as there is no known ldquosaferdquo level In May 2012 the US Centers for
Disease Control (CDC) announced it would change its policy on Childhood
Lead Poisoning to eliminate the terminology ldquolevel of concernrdquo that was
previously defined as a blood lead level of 10 ugdl and which had been widely
adopted by other health agencies This change acknowledges that all exposures
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 31 Brief Guide to Analytical Methods for Measuring Lead in Paint Inter-Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf
13 21
to lead are potentially harmful to a child and therefore public health policy
should focus on preventing exposures before they cause harm The CDC will
now recommend follow up for the most highly exposed children with elevated
blood lead levels above a reference value representing the top 25 of all
children in the US That level is currently 5 microgdl but this will be updated
every four years based on current surveillance testing data This is the first
substantive change in the agencyrsquos guidance on blood lead levels since 1991
While developed countries have implemented standards to regulate the use of
lead in paint much of the paint currently sold for residential use in most
countries contains high levels of lead A recent study examining lead
concentrations in the paint of 10 developing countries demonstrates that 68
of the new paints tested exceed the US standard of 90 ppm (effective August
2009) Published studies conducted in India China and other counties have had
similar findings32
Moreover most countries do not have regulatory limitations on lead
content in paint or only have voluntary standards in place In countries with
regulations the permissible lead levels are often inconsistent with a range of
excluded applications Standards between countries vary greatly and some
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 32 Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground
13 22
regulations reference soluble lead and others total lead (percent by weight)33
The lead level regulation in paint of the US and China is not an exception when
referring to the following table although both countries have same figure in
terms of the ppm the standard is slightly different since China measures the
soluble paint only while the US includes the total paint both soluble and
insoluble paint
Table 1 Lead in Paint Regulations by Country34
Such fact implies that regarding the lead level regulation China is less strict
then the US with 90 ppm maximum while the US requires less than 90 ppm
when considering the added amount of insoluble lead as well In fact acute
exposure to lead by chewing on a lead toy for example or repetitive exposure 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 33 Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground13 34 ibid 13
13 23
to lead by handling toys that contain it can lead to severe neurological
behavioral problems and damage brain cells especially in children35
42 Chinarsquos technical standard system and commitment to the WTO and TBT Agreement There are four levels of technical standards in China national trade
local and enterprise standards Under the Regulations for the Implementation of
the Standardization Law in formulating national standards the competent
standardization administration department under the State Council is
responsible for making plans organizing drafting examining and approving
numbering and issuing national standards If there are no national standards for
technical requirements that need to be standardized for certain trades
throughout the country trade standards may be formulated Trade standards
become null and void automatically after the corresponding national standards
enter into effect In the absence of national standards or trade standards local
standards may be formulated on safety and sanitation requirements for
industrial goods that need to be unified in the provinces autonomous regions
and municipalities directly under the Central Government Local standards
become null and void automatically after the corresponding national standards
or trade standards enter into effect In the absence of national standards trade 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 35 ldquo550000 More Chinese Toys Recalled for Leadrdquo The New York Times September 27 2007
13 24
standards or local standards for certain products the enterprises producing such
products may formulate their own standards as the basis for organizing
production Where there are already national trade or local standards
enterprises are encouraged to formulate and apply enterprise standards that are
stricter than the corresponding standards36
Furthermore China continues to be an active member of the WTO
Committee on Technical Barriers to Trade According to the authorities in the
period 1 January 2009 to end-October 2011 China made a total of 350
notifications to the Committee on Technical Barriers to Trade (including
revisions addenda supplements and corrigenda) Chinas notifications cover a
wide variety of products and concerns with particular emphasis on human
health and safety China has used the TBT Committee to raise concerns about
measures or proposed measures in its export markets on products ranging from
toys to herbal medicines In China the WTO enquiry point for technical
barriers to trade is the International Inspection and Quarantine Standards and
Technical Regulations Research Center under the State General Administration
for Quality Supervision and Inspection and Quarantine (AQSIQ) Also the
WTO Notification and Enquiry Center of Ministry of Commerce Peoplersquos
Republic of China (MOFCOM) is responsible for Chinas notifications to the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 36 Trade Policy Review (2012) World Trade Organization
13 25
WTO TBT Committee It has been notifying proposed technical regulations and
conformity assessment procedures to the TBT Committee so that interested
parties in WTO members are able to comment on them as required by the TBT
Agreement37
China is a member of the International Organization for Standardization
(ISO) the International Electrotechnical Commission (IEC) and the
International Telecommunication Union (ITU) the World Health Organization
of the United Nations (WHO) and Codex Alimentarius Commission as well as
several regional standards organizations such as the Pacific Area Standards
Congress Meanwhile the Standardization Administration of China (SAC) was
established in April 2001 It is the competent department authorized by the
State Council to implement administrative functions and to exercise unified
administration over the standardization work throughout the country Its main
responsibilities include taking part in drafting and amending laws and
regulations on national standardization drafting and implementing policies
concerning national standardization representing China in ISO IEC and other
international or regional standardization organizations and so on38
According to Chinarsquos Accession Protocol written by the WTO China
also has made commitments such as complying with obligations under TBT
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 37 Trade Policy Review (2012) World Trade Organization 38 ibid13
13 26
Agreement including the adoption and application of standards technical
regulations and the conformity assessment procedures (such as testing or
certification) to both imported and domestic goods and these procedures done
in a transparent manner China consented to speed up its process of reviewing
existing technical regulations standards and conformity assessment procedures
to determine their continuing relevance and consistency with international
standards and to harmonize with them as well Periodical reports on the status
of this review process and the number of standards and technical regulations
that have been nullified are one of Chinarsquos tangible commitments39
43 Concern of the US on Chinarsquos technical standards
Despite aforementioned changes National Trade Estimate Report of the
United States Trade Representative (USTR) states some problems and
limitations of Chinarsquos technical standard implementation Especially it still has
concerns about significant conformity assessment and testing-related issues in
China US exporters still continue to report that Chinarsquos regulatory
requirements are not enforced as strictly or uniformly against domestic
producers as compared to foreign producers In addition in some cases Chinarsquos
regulations provide only that products will be inspected or tested upon entry
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 39 Accession Protocol of The Peoplersquos Republic of China World Trade Organization
13 27
into Chinarsquos customs territory without any indication as to whether or how the
regulations will be applied to domestic producers However in 2007 as in prior
years almost all of the notified measures have emanated from AQSIQ SAC or
China Certification Accreditation Association (CNCA) and have rarely
included measures from other agencies that appear to require notification such
as the Ministry of Health the Ministry of Information Industry (MII) and the
State Environmental Protection Administration (SEPA) Four years ago in part
to address this problem China had reportedly formed a new inter-agency
committee with representatives from approximately 20 ministries and agencies
and chaired by AQSIQ to achieve better coordination on TBT matters but
progress has been inconsistent in this area As a result some of Chinarsquos TBT
measures continue to enter into force without having first been notified to the
TBT Committee and without foreign companies having had the opportunity to
comment on them or even being given a transition period during which to make
necessary adjustments In other cases some written comments submitted by
US and other foreign interested parties seemed to be wholly disregarded
Sometimes there was insufficient time for China to consider about these
issues40
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 40 National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative13
13 28
III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS
11 Characteristics of toy industry
Baby product manufacturing industry worldwide caters to around four
million babies on a yearly basis generating retail revenue of nearly seven
billion dollars Demand in this industry has grown due to a rising number of
babies to be catered to partly because people are starting families later Product
innovation and development has allowed retailers and manufactures to widen
the market using new technologies and advanced marketing approaches The
market encompasses different segments which can be divided into toys
feeding accessories wipes disposable diapers body care products and
soothers41
Especially toy industry is one of the worldrsquos oldest creative industries
For centuries toys have helped children to have fun and to transform to creator
masters emulators nurturers friends collectors story lovers and experience
seekers42 Toy industry also produces products which meet lsquocritical needs as
defined by Nagurney et al (2001) which specifies that toy products along with
other products are necessary to sustain and prolong human life and well-being
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 41 Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby-Productshtml 42 Del Vecchio G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA
13 29
Moreover consumer products such as toys while not necessary to sustain
human life have certainly contributed to the quality of life and improved living
standards enjoyed by much of the population43
However creative business such as toys is extremely volatile and seasonal
in nature Volatility in the toy industry is caused by variable and unpredictable
demands very short and specific selling-windows and short product-life-cycles
Therefore investors and practitioners know very well that the toy industry is far
from tranquil44 Along with its volatile characteristics the toy industry also has
incurred relatively higher costs on obsolete inventory lost sales and markdown
as compared to other industries45 Therefore to survive these industries face a
very unique challenge that is to provide the right toys at the right quantity at the
right stores during the very short selling-windows and to frequently provide
creative and yet price-competitive toys46 Also within toy industry increasingly
educated parents with higher levels of disposable incomes and growing
awareness regarding safety and health issues accompanies strong demands on
international safety standards according to the recent international trends Such 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 43 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 44 Johnson ME (2001a) Learning from toys Lessons in managing supply chain risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 45 Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 46 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management
13 30
elements of toy industry ultimately lead and motivate toy companies to focus
not only on sales and marketing but also on product quality control and
technology innovation Toy industry has globalized with much sourcing of
components and ingredients from low-cost global suppliers increased
outsourcing of production to foreign production facilities and transportation
and distribution within global markets Recent safety problems can be also
traced back to changes in global supply chain systems47 Also the industry
must continue increasing marketing budgets and intensify its safety standard to
combat bad publicity which can put a dent in product sales such as the blow to
the formula market caused by reports of lead in the paint used to color toys
Such scares damage consumer confidence and company credibility
necessitating strong publicity campaigning as a remedy Government
involvement in manufacturing practices is also likely to increase meaning that
companies will have to comply with standards set in place to help protect
consumers48
In terms of the major market of the toy industry the US the EU and
Asia-Pacific combine to represent over 80 percent of the overall market
Among them developed countries such as the US and EU are responsible for 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 47 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 48 Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby-Productshtml
13 31
capital and technology-intensive sector including design and marketing while
developing countries like China are in charge of labor-intensive process such
as manufacturing This implies that when it comes to product recall such
distinction between design and manufacturing is important particularly in the
context of the toy industry because toy companies such as Mattel perform the
design of toys whereas unnamed overseas manufacturers do manufacturing
Therefore when a certain company recalls its products the rationale for recall
must be clarified whether it is due to design flaw such as sharp edges or small
detachable parts or some manufacturing defects including excess lead in
surface paint or any other harmful chemicals contained in the toy 49
12 Global supply chain with China involved
It is important that management practices be improved to handle the
complexity of global supply chains Companies offshoring their manufacturing
to China (and similar countries) cannot simply rely on intermediaries and
agents in Hong Kong or Singapore to coordinate production and ensure quality
Such an approach was good enough in the initial stages of offshoring but
clearly falls short a decade after offshoring became a common business practice
The offshoring companies need to develop capabilities and systems to engage
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 49 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 32
more directly and closely with China and similar overseas manufacturing
locations Toy companies need to develop robust systems for quality control
and testing of the toys manufactured at their suppliersrsquo factories Unless
companies learn to manage these complexities it is difficult to ensure product
quality and safety50
When taking a closer look into the toy-manufacturing sector in China
Chinarsquos domestic manufacturers are mostly small and medium-sized firms
which may have to make costly technology upgrades before exports Although
many foreign brands have entered the growing Chinese market and established
their own factories and distribution networks they could not improve the
working environment of Chinese local manufacturers rather continuous
scandals caused by their recalls involving made-in-China products resulted in
stiffer working environment safety concern and manufacturing standards To
be worse additional tests and certificates required of businesses drove up costs
while the frequent production line adjustments lowers efficiency of
manufacturing process According to the New York Times interview director
for toy making company explained their sufferings that When orders from
Germany were cancelled Lin had to adjust the program of machines that were
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 50 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 33
producing German orders to meet US requirements as the safety criteria
differed for both nations51
Not only external factors but also internal factors within China are
prevalent which contribute to the poor safety of Chinese imported toys Berman
and Swani assert that five factors among others mainly cause such tendency
cost pressures and quality fade multiple levels of outsourcing often involving
small local producers the existence of a large number of counterfeit goods
made in China Chinese cleverness at evading detection for safety-related
infractions and poor product safety surveillance by the Chinese and US
government These elements coalesce to create an environment where there is a
need to cut corners to meet suppliersrsquo price expectations where unsafe
alternatives are readily available and where the chance of detection of unsafe
goods is very low52
Just as mentioned in the previous section toy industry is facing the era of
global supply chain by much sourcing of components and ingredients from low-
cost global suppliers increased outsourcing of production to foreign production
facilities and transportation and distribution within global markets In this
context many toy recalls that occurred around 2007 and 2008 could be traced
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 51 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007 52 Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48
13 34
back to changes in global supply chain systems53 In the model of offshore
production manufacturers can prevent defects with careful production It is also
known that the toy companies can prevent most of these types of defects with
efficient quality control and inspection mechanisms54
2 MATTELrsquoS TOY RECALL
Abovementioned global supply chain and Chinarsquos involvement in the toy
industry as a major manufacturer has provoked numerous controversies among
Western customers including Mattelrsquos huge toy recalls These issues had even
more crucial impacts on Chinese local manufacturing sectors since they were
the biggest toy makers in international toy market and certainly toy is enjoyed
by much of the population worldwide just as other consumer products possess
enormous pool of consumers On top of that safety problem of the toy covered
with leaded paint as such also have led some young consumers to physical and
mental health problems or even death
Chinese toy recalls involved the Consumer Product Safety Commission
(CPSC) in the US In the historical perspective the earliest instance of toy
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 53 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 54 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13
13 35
recalls from the records of the CPSC was in 1974 when toy chests were recalled
following the death of a child Recalling toys and other products in large
numbers in an infrequent but not an unprecedented event Since 1974 over 680
toy products have been recalled Of these 550 recalls were made in the last 20
years Each year toys were recalled on an average of 28 occasions The number
of recalls remained roughly stable until 2006 but appears to have been on the
rise since then In 2007 CPSC had recalled 56 recalls which would be the
highest number of recalls in the history of the toy industry In other words
there has been a definite increase in the number of recalls in 2007 as Table 2
and Figure 1 display
13 36
Table 2 Toy Recalls (1988-2007)55
Figure 1 Toy Recalls Over Time (1988-2007)56
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 55 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13 56 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209
13 37
The number of recalls involving Chinese-made toys also appears to be on the
rise over the last few years Toy companies started moving the production of
toys in China in the early 1990s This trend has continued and accelerated in
recent years Recalls involving Chinese-made toys was hovering around 50 of
the total until 2002 so recalls did not increase for well over a decade after
manufacturing moved to China However since 2003 this figure had hovered
around 80 and reached 95 this year which is a dramatic rise57 In this
regard real cases regarding the US and EUrsquos recall against toys manufactured
in China will be the main focus hereafter incident outline the point at issue
comparison between the USrsquos response against the issue and that of EU and
legal analysis based on TBT Agreement under WTO system will be the
following contents
21 Event outline
The recall was because of the lead paint coverage which was processed
in Chinese factories Lead was banned in paint on toys and other childrenrsquos
products in the United States in the 1970s but the problem has arisen again as
more toys are imported from China Of roughly 39 lead-related recalls in a
certain year 38 were of Chinese-made goods according to the CPSC In fact
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 57 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45
13 38
about fifty percent of Mattelrsquos revenue comes from toys made in eleven
factories it owns and operates That is a high share for the toy industry But the
other half comes from toys that it outsources to up to fifty manufacturers in
China Those toys tend to be short-term products that feature characters from
movies and television shows rather than Barbie dolls or other Mattel brands58
In early July in 2007 one of the European retailers that sell Mattel toys
discovered the lead on some products On July 6 Mattel stopped operations at
the factory that produced the toys and initiated an investigation and then on
July 18 Mattel took a reporter for The New York Times on a tour of a factory
in Guanyao China and of Mattelrsquos toy safety lab in Shenzhen to show its
sophisticated testing and inspection facilities including equipment that could
detect lead paint on incoming products or supplies At that time Mattel
executives say it was unclear whether Mattel was facing a widespread lead
paint problem or if the European case was an anomaly When the companyrsquos
executives received conclusive data that persuaded them to recall the eighty-
three products the company contacted retailers who stocked the toys
Originally Mattel requires the factories it contracts with to use paint and other
materials provided by certified suppliers Mattel executives said they did not
know if the contract manufacturer substituted paint from a noncertified supplier
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 58 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 39
or if a certified supplier caused the problem59 Later it was found that even
though the company had developed a certification program and rigorous testing
rules to make sure that its Chinese contractors adhered to standards for the
allowable levels of lead in paint yet some subcontractors were careless while
others intentionally violated the rules by substituting paint from a noncertified
supplier who provided the lead paint60
The string of lead paint cases has drawn the most attention from toy
product related association and consumer watchdogs In light of the recalls
Nickelodeon - which owns the characters Dora the Explorer and Diego - has
decided to introduce a third-party monitor to check up on all of the companies
that make toys under its brands including Mattel61 Combined with the recent
scares in the United States of Chinese-made pet food and globally of Chinese-
made pharmaceuticals and toothpaste the string of toy recalls is inspiring new
demands for stepped-up enforcement of safety by United States regulators and
importers as well as by the government and industry in China This summer
the Toy Industry Association has been working with the federal Consumer
Product Safety Commission on new regulations to require more stringent safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 59 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007 60 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 61 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 40
checks The Toy Industry Association urges its members to routinely test
products it is importing to make sure they comply with federal safety standards
which prohibit for example surface paint that contains lead in toys or items
that could cause a choking hazard62 Meanwhile Mattel agreed to pay $23
million to the CPSC for violating a federal lead paint ban and marketing
importing and selling non-compliant toys in civil penalties The CPSC said the
fine against the No 1 toymaker and its Fisher-Price pre-school division was the
highest ever for the agencys regulated product violations and the third largest
in its history63
22 Aftermath of toy recall and its damage degree to the toy industry
Such an unprecedented toy recall of the US against China was also
proven through numbers and figures As Table 2 and Figure 2 display the
number of both Chinese toy recall and lead-contained toy recall tend to increase
as years pass by especially from the year 2000 To make these table and figure
Laplume and Bapuji complied a database of toy recalls based on the recall
notices posted on the website of the US CPSC They presented the data on toy
recalls in Table 2 with special attention given to those involving toys made in
China and those recalled for excessive lead Authors also presented the data
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 62 ldquoAs More Toys Are Recalled Trail Ends in Chinardquo The New York Times June 19 2007 63 Mattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 2009
13 41
pictorially in Figure 2 to allow a visual interpretation of trends and
developments64
Table 2 Number of Lead-Contained Toy Recall Announcements (1988-2008)65
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 64 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports13 65 Ibid
13 42
Figure 2 Number of Lead-Contained Toy Recall (1998-2008)66
Apparently the reason why Chinese factory used lead-contained paint was due
to cheaper price Multinational Corporation such as Mattel kept on requiring
low cost and price to their suppliers while suppliers including Chinese
manufacturers were facing serious difficulties regarding the fact that their
export prices were rising due to continuous appreciation of the Yuan and
escalating labor cost Consequently for Chinese factory owners who are often
under intense pressure to lower production costs tend to cut corners in making
products and regularly use cheap and illegal substitutes such as leaded paint to
their toys to survive as Mattelrsquos suppliers Namely Chinese local manufacturers
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 66 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports
13 43
got pressure not only from Western companiesrsquo appetite for cheaper toys but
also from the fierce local competition to satisfy such appetite Furthermore
numerous toy recalls from the US worsen the situation repeated scandals
involving Chinese products resulted in stringent environmental safety and
manufacturing standards Additional tests and certificates required of
businesses drove up costs even more67 Long supply chain involving multiple
contractors and subcontractors which are common in China were also
nominated as the major contributor Every link in the chain was susceptible to
fraud or contaminated goods Such uncertainty usually contributes to supply
chain breakdown since the larger the chain the more people get involved and
the greater the difficulty in controlling the quality of the product68
Aftermath of toy recall also included remarkable changes after the US
Congress passed the new federal childrenrsquos product laws in August 2008
setting higher standards for toy safety product line adjustments must be done
more frequently and comprehensively to satisfy requirements and standards of
Mattel and policies of US Congress Changes like these affect the factorys
working efficiency and increases costs For instance it takes about a weeks
time to make the machines adapt to new procedures and also involves huge
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 67 ldquoSmall World After All for Toy-making Hubrdquo China Daily December 23 2008 68 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007
13 44
expenditure on purchase of substitute materials when required69 The nightmare
had continued after regulators in Beijing revoked the export licenses of two toy
manufacturers one of the heads of those Chinese company that made toys for
Mattel for fifteen years and was behind the recall this month of about a million
Mattel toys committed suicide in a company warehouse in southern China The
death was the latest development in a year filled with prominent recalls and
product safety scandals involving goods made in China According to the
briefing of Chinese government one of the paint suppliers for Chinese
manufacturer had shipped the company a fake lead-free paint pigment that
could be used in producing paint70
23 Reaction and regulation of the US government and background policy
In the US responsibility for the safety of consumer products with the
exception of food pharmaceuticals and automobiles falls within the
jurisdiction of the US CPSC which regulates the sale and manufacture of more
than 15000 different consumer product The CPSC collects information about
product safety issues from sources such as hospitals doctors newspaper reports
industry reports consumer complaints investigations conducted by its staff and
reports from companies When a company becomes aware of hazards
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 69 ldquoTrouble in Chinarsquos Toy Industryrdquo China Daily December 22 2008 70 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007
13 45
associated with the products it sold it is required by law to inform the CPSC
immediately within 24 hours Based on the information it received the CPSC
works in coordination with the companies involved to recall the hazardous
products from the market The recall notices are publicly available on the
CPSCrsquos website The CPSCrsquos recall notices contain information about the
product being recalled the company recalling the product where the product
was recalled the hazard associated with the usage of the recalled product sale
details such as the number of units sold sales locations sale period and sale
price the procedure to return the product and the remedy offered by the
company71
Authority for the CPSC is provided in the 2008 Consumer Product Safety
Improvement Act (CPSIA) passed by the US Congress which gave makers and
sellers of childrens products such as toys clothing and books have until
February 10 2009 to comply with stricter standards for permissible lead
phthalate content limits and other mandatory safety requirements72 Following
considerable pushback from toymakers who said the deadline was unrealistic
and also applied to products that had already been shipped the CPSC agreed to
delay the deadline for the new testing and certification requirements by a year
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 71 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209 72 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384
13 46
to Feb 10 201073 Apparently this act is the result of a spike of 473 consumer
products recalled in 2007 in what is referred to as the ldquoYear of the Recallrdquo74 It
became effective Aug 14 2009 in the US and imposes tough standards for lead
and chemicals called phthalates in products intended for children age 12 and
under It requires that all childrenrsquos products comply with all applicable
childrenrsquos product safety rules are tested for compliance by a CPSC-accepted
laboratory have a written Childrenrsquos Product Certificate issued by the
manufacturer or importer that provides evidence of the productrsquos compliance
and have permanent tracking information affixed to the product and its
packaging75 In fact the law increased the budget of CPSC imposed new
testing and documentation requirements and set new acceptable levels of
several substances It imposed new requirements on manufacturers of toys and
other consumer products for children The Act also increased fines and
specified jail time for some violations The law became to have more wide-
sweeping nature comparing to a previous bill the Lead-Free Toys Act This
earlier bill was incorporated into this act which was apparently prompted by
various scandals over high lead content in toys in 2007
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 73 ldquoMattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 200913 74 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 75 The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws--StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act
13 47
The Act contained three main standards including exposure levels of lead
phthalate and mandatory testing Especially regarding the exposure level of
lead the legislation reduced the limit of lead allowed in surface coatings or
paint to 90 ppm from then-current limit of 600 ppm effective on 14 August
2009 The legislation reduces the amount of total lead content in childrens
product substrates to 600 ppm by 10 February 2009 300 ppm by 14 August
2009 and 100 ppm by 14 August 2011 On the other hand the legislation
required for mandatory testing that every manufacturer of a product subject to a
consumer product safety rule will provide a General Conformity Certificate to
certify based on unit testing or a reasonable testing program that the product
complies with all safety rules76 These certificates must accompany the product
through the distribution chain through the retailer They must be available to the
CPSC during any inspection The third party testing requirement for lead
content was originally set by the CPSIA at 600 ppm but dropped to 300 ppm in
August 2009 However these lead content testing requirements were stayed by
the CPSC in January 2009 until February 10 2010 In December 2009 this stay
of enforcement was further extended until February 10 2011 In both cases the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 76 Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf
13 48
CPSC cited a need to implement further rulemaking and to give manufacturers
more time to comply77
US regulators also announced plans to set up a Beijing office to help
ensure Chinese exports are safe for Americans following a slew of recalls
involving childrenrsquos toys Particularly the US CSPC sought to establish a
permanent presence overseas for the first time to better cooperate with Chinese
regulators and companies so the countryrsquos products are up to US standards It
also planned to have commission staff working in the embassy in Beijing to
work with manufacturers and Chinese regulators One major task of Beijing
office was to educate Chinese manufacturers about the new requirements under
the CPSIA Considering some mutual economic interests between the US and
China Chinese manufacturers are expected to comply with this law since the
large retailers in the US require them to meet such standard78
Amid growing concerns over the safety of Chinese products the US
launched negotiations towards a common safety standard for toys on November
17 in Brussels with the EU as well The talks were formally opened during a
trilateral high-level meeting between EU Consumer Affairs Commissioner
Meglena Kuneva the US Chairman of the Consumer Product Safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 77 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review 78 ldquoUS seeks China office to ensure export safetyrdquo China Daily July 31 2009
13 49
Commission Nancy Nord and the Chinese Vice-Minister of AQSIQ Wei
Chuanzhong The three sides have decided to bring their joint efforts to a new
level by aligning their standards Toys will be the first targets since around 75
percent of toys sold around the world are made in China Common standards
and policy consistence are very crucial for Chinese manufacturers to do their
business in a fair and transparent arena points out Liang Mei deputy chairman
of China Toy Association Another comment was added that the companys
strong focus on research and development would help it to overcome the new
technological barriers and avoid safety disputes79 A certain kind of special
team that is engaged in investigating and studying technology standards of
various nations and international trends and managing onersquos own safety
standards higher than the general or keep it ahead of the criteria of the exporting
marketplaces were also suggested as solution by industry experts80
3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT
31 Preliminary findings under GATT Agreement
A preliminary research about the legitimacy of USrsquos recall on Chinese
toys under GATT Agreement insists that by placing a temporary ban on
Chinese toy products the United States would violate Article III which is
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 79 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007 80 ldquoTrouble in Toy Industryrdquo China Daily December 22 2008
13 50
National Treatment Despite violating GATT Article III4 the author insists
that a Panel would likely find the temporary ban on Chinese toy products valid
under Article XX(b) based on following rationales most of all the temporary
ban on Chinese toys is within the policies designated to protect the human life
and health of American children Just as the Panel in lsquoThailand ndash Cigarettersquo
case has recognized the negative human health effects of smoking a Panel
would likely conclude that the use of lead in childrenrsquos toys creates a negative
health effect It would likely then find that the United States sufficiently sets
forth a prima facie case for an Article XX(b) exception81 Moreover the author
writes no alternative measure could adequately diminish the high risk of lead
contamination of Chinese toys and therefore hold the strict measure valid
Authorrsquos opinion that the temporary ban on Chinese toy does not arbitrarily or
unjustifiably discriminate against Chinese toy imports also leads to justification
of US toy recall The logic behind is that the ban targets Chinese toy imports
because previous US measures failed to curtail the significant volume of
contaminated Chinese toys entering the US markets Since there are no
ulterior ldquoprotectionist objectivesrdquo the measure is not a ldquodisguised restrictionrdquo
under Article XXrsquos chapeau Therefore the author argues that since the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8113 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213
13 51
temporary ban satisfies all the requirements of Article XX(b) a Panel would
likely rule that it does not violate GATT principles82
32 Legal analysis why USrsquos toy recall is legally controversial under TBT Agreement When based on TBT Agreement one of the articles related to the USrsquos
recall on Chinese toy imports include Article II1 which states ldquoimported
product shall be accorded treatment no less favourable than that accorded to
domestic like productsrdquo representing MFN principle and NT 83 The other one
is Article II2 that regulates member statesrsquo measures not to be trade-restrictive
by stipulating that ldquotechnical regulations shall not be more trade-restrictive than
necessary to fulfill a legitimate objective taking account of the risks non-
fulfilment would createrdquo84
First of all Article II1 of TBT Agreement is highly likely to be violated
because it would treat Chinese toy imports less favorably than US domestic
toys To put in more detail since the essential factor that needs to be considered
is ldquolikenessrdquo between exports and imports determining whether US toys and
Chinese toys are like products under the meaning of Article II1 must be the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8213 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 83 TBT Art II1 84 TBT Art II2
13 52
prior analysis to reach such likely conclusion Just as Uche wrote in the legal
analysis under GATT Agreement Chinese toy imports are like products with
respect to US toys under the definition promulgated by GATT Article III4
because the ban would affect the ldquointernal sale offering for sale purchase
transportation distribution or userdquo of the Chinese toys85 According to Uche
ldquoin determining whether imported and domestic products are like products not
only the properties nature and quality of the product but also the end use of the
product must be consideredrdquo86 In fact Chinese toys and American toys share
similar nature which is to entertain children and manufacturers do not affect
such nature whether they are Americans or Chinese Also since manufacturing
factories in China are managed and controlled by Mattel with its same
operation policy the quality of Chinese-made toys and American-made toys
within Mattelrsquos manufacturing chain seems to be quite identical as well On top
of that regardless of their manufacturers toys generally have the same end-
users children When compared to customers in other age groups they seem to
share relatively similar tastes and consumer habits
On the other hand USrsquos recall on its Chinese imports can be analyzed
consistent with Article II2 of TBT Agreement According to the Panel Report
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 85 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 8613 Ibid13
13 53
of lsquoUS ndash Tunarsquo case the analysis of Article II2 of the TBT Agreement may be
conducted in two steps first to determine whether a certain action is taken to
fulfill a legitimate objective which include ldquoprotection of human health or
safetyrdquo and second if that is the case to determine whether that measure is
less trade-restrictive than necessary to fulfill such objective taking account of
the risks non-fulfillment would create87 Based on such criteria USrsquos recall was
due to protect American children from the exposure to the lead paint which can
be interpreted as the ldquolegitimate objectiverdquo On top of that the measure done by
the US can be regarded as less trade-restrictive than necessary to fulfill such
objective with the consideration about risks non-fulfillment would create since
the measure was merely a temporary recall on Mattelrsquos defects rather than
unilateral and arbitrary import restriction against the entire Chinese imports to
the US Also such measure may be originated from the risk-assessment of the
case when the legitimate objective protection of human health or safety has
failed to be fulfilled which might trigger serious physical and mental problems
to American children Therefore it can be concluded that USrsquos toy recall is not
inconsistent with TBT Article II2 when considering aforementioned facts
However although Article II2 is satisfied the recall measure taken by the US
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8713 WTO Panel Report lsquoUS mdash Tunarsquo (WTDS381R)
13
13 54
is still questionable because Article II1 and II2 of TBT Agreement are
obligations of WTO member nations which implies that both articles must be
satisfied to acquire legitimacy unlike the preliminary analysis based on GATT
Agreement Thus when the case similar to this occasion is brought to the
international court under the WTO there would be high probability that the
respondentrsquos recall measure might trigger legal controversy under the TBT
Agreement
IV FURTHER DISCUSSION AND CONCLUSION
This paper overall has implemented the case study of which the US has
recalled on Chinese toy imports concerning the lead paint and has analyzed the
suitability and legitimacy of such measure in light of TBT Agreement Prior to
the case study some applicable international rules were introduced GATT
Article I III XX(b) and the chapeau of Article XX which are MFN Principle
NT and General Exceptions to GATT provision respectively formulated the
basis of TBT Agreement In terms of TBT Agreement Article II1 and II2
were the main provision those are applicable to this specific case
Following such applicable international agreements toy industry trend
and the event outline of USrsquos recall on Chinese toy imports were displayed
Along with its volatile and seasonal characteristics the toy industry usually
13 55
incurs relatively higher costs on obsolete inventory lost sales and markdown
Also it is important strategy to survive that providing creative yet price-
competitive toys at the right quantity at the right stores during the very short
selling-windows At this point toy recall case done by the US on Chinese
imports in 2007 was one of the empirical evidence that shows aforementioned
drawback that toy industry and China as manufacturer is suffering from
Particularly this case of Mattelrsquos toy recall against Chinese toy products had
noteworthy significance as the occasion of which a certain multinational
corporationrsquos manufacture outsourcing got expanded to the scale of national
trade dispute concerning consumer product safety issue
Applying abovementioned articles from the TBT Agreement as an
analysis framework some legal controversies were presented regarding the US
toy recall case in the following section As the preliminary finding proved
based on GATT Agreement the recall measure itself violates MFN principle
and NT Nonetheless unlike GATT Agreement which contains exception
clause that justifies such violation TBT does not include any kind of
justification mechanism Therefore although the recall measure done by the US
satisfies Article II2 violation of Article II1 of TBT may cause legal
controversy when the similar case is brought to WTO
On the basis of such occasion and its legal issues several important
13 56
implications in the practical aspect can be drawn for the further discussion It
seems that although China is already well aware of the necessity to adopt and
apply international standards and to make their domestic ones harmonizing with
international norms through remarkable efforts as shown in some international
trade reports China is rather suffering from the disjunction between
continuously improving international standards and Chinarsquos lack of strict and
uniform enforcement of standards This may imply that efforts to make
international agreement and its application consistent must be done by both
international organization and local governments for effective connection
between the public and private sector Particularly the WTO should not stop at
establishing provisions but focus more on implementation with consideration
on each member nationrsquos industry environment and condition especially
regarding those of developing countries Consequently not only technical
standards and certificate management but also education and training program
for the industry fields ought to be provided in the scale of international
organizations
The Chinese government and industry groups also need to address this by
ensuring that Chinese exporters adhere to the standards of the importing
country Companies must invest time and effort in developing not only
standards and principles of safety for their suppliers but must also invest in
13 57
education and training to build the skills and abilities within the supplier
network to assure product safety88 At the same time the governments of
importing countries need to encourage Chinese authorities to develop global
standards on consumables then legislate and monitor them The difference in
standards across the world is clearly an issue These differences need to be
addressed with high priority so that consumers can benefit from globalization of
manufacturing and consumption The issue of global standards is contentious
because different countries have different trajectories of development The
standards of developing countries may not be acceptable to a developed country
On the other hand developing countries will some- times argue that they cannot
adopt the standards of the developed world because of the high costs associated
with these standards Nevertheless exports from developing countries should
adhere to the standards of the export markets Accordingly all those involved
in the global supply chain such as suppliers manufacturers and marketers need
to develop systems to ensure the standards are applied89
This issue with toy recalls takes on another dimension of concern in more
local level which is the cost issue caused by the vicious cycle in global supply
chain of toy industry Despite the awareness of Chinese manufacturers 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8813 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-72013 89 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 58
regarding international technical standards it may be hard for them to ignore
cheaper leaded-paint when squeezed between harsh demands on lower cost
from the US importers and domestic problems such as increasing labor cost and
RMB appreciation At this point the vicious cycle can be formed in toy
industryrsquos global supply chain in spite of the information and knowledge about
the current international standards local manufacturers use cheaper leaded paint
for lower cost Detecting excessive lead level from the paint demands on
technical standard becomes harsher within importing countries As a result
such higher standards require more cost for locals to be satisfied which
ultimately completes the vicious cycle Consequently it seems that further
discussion and researches about constructive measures including policy
changes may be essential and important to resolve such crisis more
fundamentally
13 59
REFERENCES
Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 Del V G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45 Jiacheng Z and Lu Hongjie (2013) Analyzing China Harmonization of Technical Barriers to Trade in the EU and US Markets The Twelfth Wuhan International Conference on E-Business ndash Emerging Operations amp Services Management Track Johnson M E (2001a) Learning from toys Lessons in managing supply chain
13 60
risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 Keith13 E13 M13 John13 S13 W13 and13 Tsunehiro13 O13 (2000)13 Quantifying13 the13 Impact13 of13 13 13 13 13 13 13 Technical13 Barriers13 to13 Trade13 A13 Framework13 for13 Analysis13 Policy13 Research13 13 13 13 13 13 13 Working13 Paper13 Development13 Research13 Group13 The13 World13 Bank Lee M A Flynn B B and Frohlich M T (2008) All supply chains donrsquot flow through understanding supply chain issues in product recalls Management and Organization Review 4 167ndash182 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal Marucheck A S (1987) On product liability and quality control IIE Transactions 19 355ndash360 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review Paul W B and Hari B (2008) Toy Recalls and China Emotion vs Evidence Management and Organization Review 42 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Reports and Reviews (Online documents included) Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby- Productshtml
13 61
Brief Guide to Analytical Methods for Measuring Lead in Paint Inter- Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground Report on Technical Barriers to Trade (2013) United States Trade Representative Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf The Impact of the TBT and SPS Agreements on Food Labeling and Safety Regulations httpcspinetorgreportscodexwtospsbthtm The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws-- StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml
13 62
GATTWTO Documents The Technical Barriers to Trade Agreement The General Agreement on Tariffs and Trade 1994 WTO Accession Protocol of The Peoplersquos Republic of China WTO Concerns on Indiarsquos Import Restriction on Chinese Toys WTO Technical information on TBT Trade topics Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm WTO Trade Policy Review (2012) WTO ldquoWhat is the WTOrdquo Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm WTO European Communities ndash Measures Affecting Asbestos and Asbestos- Containing Products WTDS135R
13 63
국문 초록
세계경제에 있어서 각 국가 경제의 연계성이 심화됨에 따라 많은
제조업들의 생산 라인과 공급 사슬 역시 세계화 되면서 주로 디자인이나
브랜드 관리를 담당하는 선진국과 생산과 제조를 담당하는 개발도상국
간의 기술 표준 차이에서 오는 문제점들이 발견되고 있다
세계무역기구(WTO) 체제하에서 무역에 관련된 기술표준들은 무역상
기술장벽 조항(TBT)에 따라 관리되어지나 WTO의 회원국들의 논의 하에
알맞은 조항을 명시하는 것과 조항의 효용성 또는 실제 각국의
기술표준들과 조항의 합치성은 별개의 문제인 것이 사실이다
본 논문은 미국 Mattel 사의 중국산 장난감 회수조치가 WTO
체제하에서 어떠한 법적 의미를 지니는지 살펴보았다 사건 당시 실제로
중국이 미국을 상대로 WTO에 제소하지는 않았지만 오늘날 대두되는
TBT의 중요성과 점점 더 심화되어가는 제조산업의 세계화 현상을
보았을 때 향후 비슷한 사건들이 발생할 가능성이 높기 때문에 이러한
분석은 유의미할 수 있으며 추후 시사하는 바 역시 클 것으로 예상된다
따라서 본 연구에서는 미국의 중국산 장난감 회수조치의 통상법적
사례분석을 통해 TBT가 기술표준문제에서 지니는 법적 의미를
분석하였다
키워드 세계무역기구 무역상 기술장벽협정 기술표준 Mattel사
장난감 회수조치 중국산 장난감
학번 2012-22086
ltstartpagegt10I INTRODUCTION 1II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 4 1 GATT ARTICLE I amp III 4 2 GATT ARTICLE XX(B) amp CHAPEAU OF ARTICLE XX 8 3 TBT UNDER THE WTO SYSTEM amp TBT ARTICLE II 10 4 OTHER RELATED TECHNICAL STANDARDS 20III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 28 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS 28 11 Characteristics of toy industry 28 12 Global supply chain with China involved 31 2 MATTELiexclmacrS TOY RECALL 34 21 Event outline 37 22 Aftermath of toy recall and its damage degree to the toy industry 40 23 Reaction and regulation of the US government and background policy 44 3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT 49 31 Preliminary findings under GATT Agreement 49 32 Legal analysis why USiexclmacrs toy recall is legally controversial under TBT Agreement 51IV FURTHER DISCUSSION AND CONCLUSION 54REFERENCES 59plusmnsup1sup1reg AtildeEcircmiddotIuml 63ltbodygt
13 7
principle minimizes incidents of unfair trade discrimination by requiring
member-states to refrain from treating foreign products less favorably than
domestic products The purpose of the National Treatment principle is to
prohibit hidden protectionism and circumvent measures that create trade
barriers Therefore under such principle contracting parties must treat
imported and domestic products equally Especially as Article III2 states in the
text
ldquoThe products of the territory of any contracting party imported into the territory of any other contracting party shall not be subject directly or indirectly to internal taxes or other internal charges of any kind in excess of those applied directly or indirectly
to like domestic productsrdquo9
the National Treatment principle prohibits contracting parties from imposing
internal taxes or charges either directly or indirectly on imported products in
order to afford protection to domestic products Contracting parties substantiate
an Article III2 violation by failing to tax two directly competitive or
substitutable products similarly Finally Article III4 requires that contracting
parties may not provide less favorable treatment to imported products than to
domestic products through following sentences
ldquoThe products of the territory of any contracting party imported into the territory of any other contracting party shall be accorded treatment no less favourable than that
accorded to like products of national origin in respect of all laws regulations and
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 9 GATT Art III2
13 8
requirement affecting their internal sale offering for sale purchase transportation distribution or userdquo10
In other words Article III2 and III4 violations occur when a member-state
applies a tax or creates a measure that treats like imported products less
favorably than like domestic products
2 GATT ARTICLE XX(b) amp CHAPEAU OF ARTICLE XX
Article XX is the General Exception clause to GATT provision This
exceptional clause allows member-states of the WTO to use otherwise illegal
trade measures by invoking an enumerated exception for valid public policy
purposes A member-state can only invoke an Article XX exception after a
WTO Panel concludes that the measure or some part thereof violates a GATT
provision Thereafter the WTO Panel must determine whether the measure falls
within one of the Article XX exceptions Throughout the proceedings the
member- state invoking the Article XX exception carries the burden of proof11
21 GATT Article XX(b)
Among ten cases of exceptions Article XX(b) allow a member nations to
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 10 GATT Art III413 11 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915
13 9
adopt of enforce measures ldquonecessary to protect human animal or plant life or
healthrdquo12 through the use of measures those are inconsistent with GATT In this
phrase ldquonecessaryrdquo can be regarded as the main keyword when the panel
implements the analysis of a certain case under Article XX(b) the Panel must
determine that a trade measure is ldquonecessaryrdquo to achieve the objectives of that
member nationrsquos public health policy The necessity of such intrusive health
policy can be applied exclusively when the selected measure is the one and only
available measure and there are no less trade restrictive alternatives that would
be consistent with GATT in the occasion
22 Chapeau of GATT Article XX
Not only Article XX(b) but also the chapeau of GATT provides the
criteria that exceptional case must satisfy The chapeau presents as follows
ldquoSubject to the requirement that such measures are not applied in a manner which would constitute a means of arbitrary or unjustifiable discrimination between
countries where the same conditions prevail or a disguised restriction on international trade nothing in this Agreement shall be construed to prevent the adoption or
enforcement by any contracting party of measureshelliprdquo13
The purpose of this chapeau is to prevent discrimination and guard against
protectionist policies by prohibiting the application of arbitrarily or
unjustifiable discriminative measures between countries Therefore for a 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 12 GATT Art XX(b) 13 GATT Art XX
13 10
certain dispute case to be exceptional against GATT principles including MFN
and national treatment it must satisfy both Article XX(b) and the chapeau of
GATT These two preconditions ultimately become the basis of Technical
Barrier to Trade (TBT) Agreement under the WTO system
3 TBT UNDER WTO SYSTEM amp TBT ARTICLE II
31 Creation of the WTO
The international community created the WTO as a response to the
growing problems facing GATT as the world economy became more globalized
On January 1 1995 the international community established the WTO in order
to reduce trade barriers through multilateral negotiations With its creation the
WTO subsumed GATT and formed the first international trade organization In
this context the original GATT text (GATT 1947) is still in effect under the
WTO framework subject to the modifications of GATT 199414
Whilst GATT was a set of rules agreed upon by nations the WTO is an
institutional body The WTO expanded its scope from traded goods to include
trade within the service sector and intellectual property rights Although it was
designed to serve multilateral agreements during several rounds of GATT
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 14 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 91513
13 11
negotiations multilateral agreements created selective trading and caused
fragmentation among members WTO arrangements are generally a multilateral
agreement settlement mechanism of GATT15 As the purpose of the WTO is to
facilitate trade among nations through trade agreements as early as 1997 these
agreements governed over ninety percent of all international trade16
In terms of its organization mechanism the WTO consists of various
committees and councils that address novel trade issues and create stronger
international agreements Any WTO member may participate in any committee
or council However WTO members may not participate in the appellate body
dispute settlement panels or multilateral committees The WTO also provides
members with many benefits that facilitate the flow of international trade In
addition to providing an international trade framework the WTO provides its
members with a dispute resolution Panel to resolve disputes among member
states If a dispute arises among contracting parties they must first enter into
consultation After sixty days if the parties cannot agree then they may submit
their dispute to a WTO Panel for study Thereafter the Dispute Settlement Body
appoints a three- to five-member Panel of independent trade experts to review
the dispute The Panel evaluates the facts reviews GATT principles and 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 15 ldquoWhat is the WTOrdquo WTO official website Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm 16 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915
13 12
submits a report with its decision The decision binds the parties unless within
sixty days the Dispute Settlement Body unanimously decides to reject the
report or either party appeals the decision17
The WTO has a number of fundamental principles that every WTO
member must follow These principles include transparency MFN National
Treatment and reciprocity subsuming basic principles of GATT as well
Transparency requires that member-states publish their trade policies and
regulations and apply them equitably Reciprocity requires that parties in trade
agreements meet their respective trade obligations MFN principle and national
treatment are identical with those under GATT18
32 TBT under the WTO system
The provisions of the GATT 1947 contained only a general reference to
technical regulations and standards in Articles III XI and XX a GATT
working group set up to evaluate the impact of non-tariff barriers in
international trade concluded that technical barriers were the largest category
of non-tariff measures faced by exporters After years of negotiations at the end
of the Tokyo Round in 1979 thirty-two GATT Contracting Parties signed the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 17 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 18 Ibid
13 13
plurilateral Agreement on TBT The Standards Code as the Agreement was
called laid down the rules for preparation adoption and application of technical
regulations standards and conformity assessment procedures The new WTO
Agreement on Technical Barriers to Trade or TBT Agreement has
strengthened and clarified the provisions of the Tokyo Round Standards Code
The TBT Agreement negotiated during the Uruguay Round is an integral part
of the WTO Agreement19
Aforementioned GATT Article XX(b) and the chapeau of Article XX
may now explain the advent of the TBT Agreement under the WTO system
Just as GATT becomes an entity as the WTO and the WTO Agreement
succeeds the contents of GATT the TBT Agreement got developed based on
GATT Article XX(b) and the chapeau of Article XX as well Such
characteristics of TBT is based on the following evidence
ldquohellip Desiring to further the objectives of GATT 1994 hellip Desiring to ensure that technical regulations and standards including packaging marking and labeling
requirements and procedures for assessment of conformity with technical regulations and standards do not create unnecessary obstacles to international trade hellip
Recognizing that no country should be prevented from taking measures necessary to ensure the quality of its exports or for the protection of human animal or plant like or health of the environment or for the prevention of deceptive practices at the levels it
considers appropriate subject to the requirement that they are not applied in a manner which would constitute a means of arbitrary or unjustifiable discrimination between
countries where the same conditions prevail or a disguised restriction on international
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 19 Technical information on TBT Trade topics WTO official website Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm
13 14
trade and are otherwise in accordance with the provisions of this Agreement helliprdquo20
One of the WTO Panel Report which is about the lsquoEC - Asbestosrsquo case also
mentions about intertwined mechanism between TBT and GATT Article XX(b)
ldquoWe also note that the criteria on the preparation adoption or application of
technical regulations in Article 22 of the TBT Agreement are very similar to
those in Article XX of the GATT 1994 The preamble to the TBT Agreement in
fact repeats some of the wording of Article XX of the GATT In the Panelrsquos
view the TBT Agreement is a development of the GATTrdquo21
To give more detail about the relationship between the TBT Agreement
and GATT Agreement although the TBT Agreement according to its Preamble
in intended to ldquofurther the objectives of GATT 1994rdquo it does not contain any
explicit links to Article XX(b) or any equivalent exception clause Nevertheless
similar wording is found in Article II2 of TBT Unlike Article XX this
provision also mentions ldquohuman safetyrdquo and does not stipulate a closed list of
policies (ldquointer aliardquo) Therefore a wider variety of reasons (even moral ethic
and socio-economic considerations market transparency or consumer
preferences) could be ldquo legitimate objectivesrdquo22 Furthermore as in Article
XX(b) the term ldquonecessaryrdquo is contained in Article II2 of TBT as well 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 20 TBT The Preamble 21 WTO Panel Report lsquoEC mdash Asbestosrsquo (WTDS135R) para 855 22 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers
13 15
However this seems to contain an element of tautology the phrase ldquonot be
more trade-restrictiverdquo is reminiscent of the interpretation of ldquonecessaryrdquo in
Article XX(b) Yet the different balance of obligations in Article II2 TBT and
in Article XX suggests that ldquonecessaryrdquo need not have exactly the same
meaning in both provisions In lsquoEC ndash Asbestosrsquo case the Appellate Body stated
that ldquothe TBT Agreement imposes obligations on Members that seem to be
different from and additional to the obligations imposed on Members under
the GATT 1994rdquo Unlike Article XX where the burden rests on the defending
party to present a prima facie case that the measure is justified under Article
II2 TBT it is for the complaining party to make a prima facie case that the
measure creates an unnecessary barrier to trade23
There are three main concepts throughout the entire Agreement technical
regulations standards and conformity assessment procedures Technical
regulations and standards set out specific characteristics of a product such as its
size shape design functions and performance or the way it is labeled or
packaged before it is put on sale In certain cases the way a product is produced
can affect these characteristics and it may then prove more appropriate to draft
technical regulations and standards in terms of a products process and
production methods rather than its characteristics per se The TBT Agreement
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 23 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers13
13 16
makes allowance for both approaches in the way it defines technical regulations
and standards24 One another feature of these standards and regulations is that
they should not be imposed in a protectionistrsquos way In fact the TBT
Agreement accords to Members a high degree of flexibility in the preparation to
take into account the existence of legitimate divergences of taste income
geography and other factors between countries adoption and application of
their national technical regulations according to the abovementioned Preamble
However Members regulatory flexibility is limited by the requirement that
technical regulations ldquoare not prepared adopted or applied with a view to or
with the effect of creating unnecessary obstacles to traderdquo25 according to the
Article II2 Lastly conformity assessment procedures are technical procedures
mdash such as testing verification inspection and certification mdash which confirm
that products fulfill the requirements laid down in regulations and standards
Generally exporters bear the cost if any of these procedures Non-transparent
and discriminatory conformity assessment procedures can become effective
protectionist tools Costs for exporters usually include loss of economies of
scale which is the case that if a firm must adjust its production facilities to
comply with diverse technical requirements in individual markets production
costs per unit are likely to increase This imposes handicap particularly on small
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 24 TBT Annex I 25 TBT Art II2
13 17
and medium enterprises Information costs which include the costs of
evaluating the technical impact of foreign regulations translating and
disseminating product information and training of experts is also a part of
exporterrsquos burdens Conformity assessment costs confirming the compliance
with technical regulations through testing certification or inspection by
laboratories or certification bodies are usually at the companys expense as
well26
The TBT Agreement applies when a country applies aforementioned
technical regulations standards or procedures for assessing conformity with
these standards in such a way as to impose an unnecessary restriction on
international trade It is subject to review every three years to reflect the trend
The TBT Agreement covers a broad range of products including consumer
product such as toys for children which also implies that the largest number of
technical regulations and standards are adopted to aim at protecting human
safety or health27 In recent years the number of technical regulations and
standards adopted by countries has grown significantly Increased regulatory
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 26 Technical information on TBT Trade topics WTO official website Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm 27 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 2
13 18
policy can be seen as the result of higher standards of living worldwide which
have boosted consumers demand for safe and high-quality products28
The impact of the TBT on international trade is still being researched and
discussed which makes the issue ambiguous A study by Fontagneacute Mimouni
and Pasteels states that an insignificant or even positive impact of the TBT on
international trade of manufactured consumer products was observed29 On the
other hand researches on the WTO official website specifies that although it is
difficult to give a precise estimate of the impact on international trade of the
need to comply with different foreign technical regulations and standards it
certainly involves significant costs for producers and exporters that could be
huge burden to trade In general these costs arise from the translation of foreign
regulations hiring of technical experts to explain foreign regulations and
adjustment of production facilities to comply with the requirements In addition
there is the need to prove that the exported product meets the foreign
regulations The high costs involved may discourage manufacturers from trying
to sell abroad In the absence of international disciplines a risk exists that
technical regulations and standards could be adopted and applied solely to
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 28 Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html 29 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal
13 19
protect domestic industries30
33 TBT ARTICLE II
Article II of the TBT Agreement is the major part in terms of its
succession of GATT Article XX Especially Article II1 states
ldquoMembers shall ensure that in respect of technical regulations products imported from the territory of any Member shall be accorded treatment no less favourable than
that accorded to like products of national origin and to like products originating in any other countryrdquo
which stipulates that member states of the WTO must offer indiscriminative
treatment and environment to their trading partners within the WTO system
and between domestic goods and imported goods Moreover Article II2
presents
ldquoMembers shall ensure that technical regulations are not prepared adopted or applied with a view to or with the effect of creating unnecessary obstacles to
international trade For this purpose technical regulations shall not be more trade-restrictive than necessary to fulfil a legitimate objective taking account of the risks
non-fulfilment would create Such legitimate objectives are inter alia national security requirements the prevention of deceptive practices protection of human
health or safety animal or plant life or health or the environment In assessing such risks relevant elements of consideration are inter alia available scientific and
technical information related processing technology or intended end-uses of productsrdquo
Preceding article is composed of general obligation and specific obligation the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 30 Technical information on TBT Trade topics WTO official website Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm
13 20
part that states ldquoMembers shall ensure that technical regulations are not
prepared adopted or applied with a view to or with the effect of creating
unnecessary obstacles to international traderdquo is general obligation while the rest
represents specific obligation One can witness that such paragraph prohibits
trade-restrictive characteristic to fulfill a legitimate objective being consistent
with the purpose of the WTO Particularly following case study will be
analyzed based on these articles
4 OTHER RELATED TECHNICAL STANDARDS
41 Lead regulation
Lead in paint can be divided into soluble lead and insoluble lead soluble
lead is the lead likely to be available for absorption if a child mouths or
swallows31 Any exposure to both kinds of lead is potentially harmful for a
child as there is no known ldquosaferdquo level In May 2012 the US Centers for
Disease Control (CDC) announced it would change its policy on Childhood
Lead Poisoning to eliminate the terminology ldquolevel of concernrdquo that was
previously defined as a blood lead level of 10 ugdl and which had been widely
adopted by other health agencies This change acknowledges that all exposures
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 31 Brief Guide to Analytical Methods for Measuring Lead in Paint Inter-Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf
13 21
to lead are potentially harmful to a child and therefore public health policy
should focus on preventing exposures before they cause harm The CDC will
now recommend follow up for the most highly exposed children with elevated
blood lead levels above a reference value representing the top 25 of all
children in the US That level is currently 5 microgdl but this will be updated
every four years based on current surveillance testing data This is the first
substantive change in the agencyrsquos guidance on blood lead levels since 1991
While developed countries have implemented standards to regulate the use of
lead in paint much of the paint currently sold for residential use in most
countries contains high levels of lead A recent study examining lead
concentrations in the paint of 10 developing countries demonstrates that 68
of the new paints tested exceed the US standard of 90 ppm (effective August
2009) Published studies conducted in India China and other counties have had
similar findings32
Moreover most countries do not have regulatory limitations on lead
content in paint or only have voluntary standards in place In countries with
regulations the permissible lead levels are often inconsistent with a range of
excluded applications Standards between countries vary greatly and some
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 32 Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground
13 22
regulations reference soluble lead and others total lead (percent by weight)33
The lead level regulation in paint of the US and China is not an exception when
referring to the following table although both countries have same figure in
terms of the ppm the standard is slightly different since China measures the
soluble paint only while the US includes the total paint both soluble and
insoluble paint
Table 1 Lead in Paint Regulations by Country34
Such fact implies that regarding the lead level regulation China is less strict
then the US with 90 ppm maximum while the US requires less than 90 ppm
when considering the added amount of insoluble lead as well In fact acute
exposure to lead by chewing on a lead toy for example or repetitive exposure 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 33 Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground13 34 ibid 13
13 23
to lead by handling toys that contain it can lead to severe neurological
behavioral problems and damage brain cells especially in children35
42 Chinarsquos technical standard system and commitment to the WTO and TBT Agreement There are four levels of technical standards in China national trade
local and enterprise standards Under the Regulations for the Implementation of
the Standardization Law in formulating national standards the competent
standardization administration department under the State Council is
responsible for making plans organizing drafting examining and approving
numbering and issuing national standards If there are no national standards for
technical requirements that need to be standardized for certain trades
throughout the country trade standards may be formulated Trade standards
become null and void automatically after the corresponding national standards
enter into effect In the absence of national standards or trade standards local
standards may be formulated on safety and sanitation requirements for
industrial goods that need to be unified in the provinces autonomous regions
and municipalities directly under the Central Government Local standards
become null and void automatically after the corresponding national standards
or trade standards enter into effect In the absence of national standards trade 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 35 ldquo550000 More Chinese Toys Recalled for Leadrdquo The New York Times September 27 2007
13 24
standards or local standards for certain products the enterprises producing such
products may formulate their own standards as the basis for organizing
production Where there are already national trade or local standards
enterprises are encouraged to formulate and apply enterprise standards that are
stricter than the corresponding standards36
Furthermore China continues to be an active member of the WTO
Committee on Technical Barriers to Trade According to the authorities in the
period 1 January 2009 to end-October 2011 China made a total of 350
notifications to the Committee on Technical Barriers to Trade (including
revisions addenda supplements and corrigenda) Chinas notifications cover a
wide variety of products and concerns with particular emphasis on human
health and safety China has used the TBT Committee to raise concerns about
measures or proposed measures in its export markets on products ranging from
toys to herbal medicines In China the WTO enquiry point for technical
barriers to trade is the International Inspection and Quarantine Standards and
Technical Regulations Research Center under the State General Administration
for Quality Supervision and Inspection and Quarantine (AQSIQ) Also the
WTO Notification and Enquiry Center of Ministry of Commerce Peoplersquos
Republic of China (MOFCOM) is responsible for Chinas notifications to the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 36 Trade Policy Review (2012) World Trade Organization
13 25
WTO TBT Committee It has been notifying proposed technical regulations and
conformity assessment procedures to the TBT Committee so that interested
parties in WTO members are able to comment on them as required by the TBT
Agreement37
China is a member of the International Organization for Standardization
(ISO) the International Electrotechnical Commission (IEC) and the
International Telecommunication Union (ITU) the World Health Organization
of the United Nations (WHO) and Codex Alimentarius Commission as well as
several regional standards organizations such as the Pacific Area Standards
Congress Meanwhile the Standardization Administration of China (SAC) was
established in April 2001 It is the competent department authorized by the
State Council to implement administrative functions and to exercise unified
administration over the standardization work throughout the country Its main
responsibilities include taking part in drafting and amending laws and
regulations on national standardization drafting and implementing policies
concerning national standardization representing China in ISO IEC and other
international or regional standardization organizations and so on38
According to Chinarsquos Accession Protocol written by the WTO China
also has made commitments such as complying with obligations under TBT
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 37 Trade Policy Review (2012) World Trade Organization 38 ibid13
13 26
Agreement including the adoption and application of standards technical
regulations and the conformity assessment procedures (such as testing or
certification) to both imported and domestic goods and these procedures done
in a transparent manner China consented to speed up its process of reviewing
existing technical regulations standards and conformity assessment procedures
to determine their continuing relevance and consistency with international
standards and to harmonize with them as well Periodical reports on the status
of this review process and the number of standards and technical regulations
that have been nullified are one of Chinarsquos tangible commitments39
43 Concern of the US on Chinarsquos technical standards
Despite aforementioned changes National Trade Estimate Report of the
United States Trade Representative (USTR) states some problems and
limitations of Chinarsquos technical standard implementation Especially it still has
concerns about significant conformity assessment and testing-related issues in
China US exporters still continue to report that Chinarsquos regulatory
requirements are not enforced as strictly or uniformly against domestic
producers as compared to foreign producers In addition in some cases Chinarsquos
regulations provide only that products will be inspected or tested upon entry
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 39 Accession Protocol of The Peoplersquos Republic of China World Trade Organization
13 27
into Chinarsquos customs territory without any indication as to whether or how the
regulations will be applied to domestic producers However in 2007 as in prior
years almost all of the notified measures have emanated from AQSIQ SAC or
China Certification Accreditation Association (CNCA) and have rarely
included measures from other agencies that appear to require notification such
as the Ministry of Health the Ministry of Information Industry (MII) and the
State Environmental Protection Administration (SEPA) Four years ago in part
to address this problem China had reportedly formed a new inter-agency
committee with representatives from approximately 20 ministries and agencies
and chaired by AQSIQ to achieve better coordination on TBT matters but
progress has been inconsistent in this area As a result some of Chinarsquos TBT
measures continue to enter into force without having first been notified to the
TBT Committee and without foreign companies having had the opportunity to
comment on them or even being given a transition period during which to make
necessary adjustments In other cases some written comments submitted by
US and other foreign interested parties seemed to be wholly disregarded
Sometimes there was insufficient time for China to consider about these
issues40
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 40 National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative13
13 28
III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS
11 Characteristics of toy industry
Baby product manufacturing industry worldwide caters to around four
million babies on a yearly basis generating retail revenue of nearly seven
billion dollars Demand in this industry has grown due to a rising number of
babies to be catered to partly because people are starting families later Product
innovation and development has allowed retailers and manufactures to widen
the market using new technologies and advanced marketing approaches The
market encompasses different segments which can be divided into toys
feeding accessories wipes disposable diapers body care products and
soothers41
Especially toy industry is one of the worldrsquos oldest creative industries
For centuries toys have helped children to have fun and to transform to creator
masters emulators nurturers friends collectors story lovers and experience
seekers42 Toy industry also produces products which meet lsquocritical needs as
defined by Nagurney et al (2001) which specifies that toy products along with
other products are necessary to sustain and prolong human life and well-being
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 41 Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby-Productshtml 42 Del Vecchio G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA
13 29
Moreover consumer products such as toys while not necessary to sustain
human life have certainly contributed to the quality of life and improved living
standards enjoyed by much of the population43
However creative business such as toys is extremely volatile and seasonal
in nature Volatility in the toy industry is caused by variable and unpredictable
demands very short and specific selling-windows and short product-life-cycles
Therefore investors and practitioners know very well that the toy industry is far
from tranquil44 Along with its volatile characteristics the toy industry also has
incurred relatively higher costs on obsolete inventory lost sales and markdown
as compared to other industries45 Therefore to survive these industries face a
very unique challenge that is to provide the right toys at the right quantity at the
right stores during the very short selling-windows and to frequently provide
creative and yet price-competitive toys46 Also within toy industry increasingly
educated parents with higher levels of disposable incomes and growing
awareness regarding safety and health issues accompanies strong demands on
international safety standards according to the recent international trends Such 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 43 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 44 Johnson ME (2001a) Learning from toys Lessons in managing supply chain risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 45 Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 46 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management
13 30
elements of toy industry ultimately lead and motivate toy companies to focus
not only on sales and marketing but also on product quality control and
technology innovation Toy industry has globalized with much sourcing of
components and ingredients from low-cost global suppliers increased
outsourcing of production to foreign production facilities and transportation
and distribution within global markets Recent safety problems can be also
traced back to changes in global supply chain systems47 Also the industry
must continue increasing marketing budgets and intensify its safety standard to
combat bad publicity which can put a dent in product sales such as the blow to
the formula market caused by reports of lead in the paint used to color toys
Such scares damage consumer confidence and company credibility
necessitating strong publicity campaigning as a remedy Government
involvement in manufacturing practices is also likely to increase meaning that
companies will have to comply with standards set in place to help protect
consumers48
In terms of the major market of the toy industry the US the EU and
Asia-Pacific combine to represent over 80 percent of the overall market
Among them developed countries such as the US and EU are responsible for 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 47 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 48 Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby-Productshtml
13 31
capital and technology-intensive sector including design and marketing while
developing countries like China are in charge of labor-intensive process such
as manufacturing This implies that when it comes to product recall such
distinction between design and manufacturing is important particularly in the
context of the toy industry because toy companies such as Mattel perform the
design of toys whereas unnamed overseas manufacturers do manufacturing
Therefore when a certain company recalls its products the rationale for recall
must be clarified whether it is due to design flaw such as sharp edges or small
detachable parts or some manufacturing defects including excess lead in
surface paint or any other harmful chemicals contained in the toy 49
12 Global supply chain with China involved
It is important that management practices be improved to handle the
complexity of global supply chains Companies offshoring their manufacturing
to China (and similar countries) cannot simply rely on intermediaries and
agents in Hong Kong or Singapore to coordinate production and ensure quality
Such an approach was good enough in the initial stages of offshoring but
clearly falls short a decade after offshoring became a common business practice
The offshoring companies need to develop capabilities and systems to engage
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 49 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 32
more directly and closely with China and similar overseas manufacturing
locations Toy companies need to develop robust systems for quality control
and testing of the toys manufactured at their suppliersrsquo factories Unless
companies learn to manage these complexities it is difficult to ensure product
quality and safety50
When taking a closer look into the toy-manufacturing sector in China
Chinarsquos domestic manufacturers are mostly small and medium-sized firms
which may have to make costly technology upgrades before exports Although
many foreign brands have entered the growing Chinese market and established
their own factories and distribution networks they could not improve the
working environment of Chinese local manufacturers rather continuous
scandals caused by their recalls involving made-in-China products resulted in
stiffer working environment safety concern and manufacturing standards To
be worse additional tests and certificates required of businesses drove up costs
while the frequent production line adjustments lowers efficiency of
manufacturing process According to the New York Times interview director
for toy making company explained their sufferings that When orders from
Germany were cancelled Lin had to adjust the program of machines that were
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 50 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 33
producing German orders to meet US requirements as the safety criteria
differed for both nations51
Not only external factors but also internal factors within China are
prevalent which contribute to the poor safety of Chinese imported toys Berman
and Swani assert that five factors among others mainly cause such tendency
cost pressures and quality fade multiple levels of outsourcing often involving
small local producers the existence of a large number of counterfeit goods
made in China Chinese cleverness at evading detection for safety-related
infractions and poor product safety surveillance by the Chinese and US
government These elements coalesce to create an environment where there is a
need to cut corners to meet suppliersrsquo price expectations where unsafe
alternatives are readily available and where the chance of detection of unsafe
goods is very low52
Just as mentioned in the previous section toy industry is facing the era of
global supply chain by much sourcing of components and ingredients from low-
cost global suppliers increased outsourcing of production to foreign production
facilities and transportation and distribution within global markets In this
context many toy recalls that occurred around 2007 and 2008 could be traced
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 51 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007 52 Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48
13 34
back to changes in global supply chain systems53 In the model of offshore
production manufacturers can prevent defects with careful production It is also
known that the toy companies can prevent most of these types of defects with
efficient quality control and inspection mechanisms54
2 MATTELrsquoS TOY RECALL
Abovementioned global supply chain and Chinarsquos involvement in the toy
industry as a major manufacturer has provoked numerous controversies among
Western customers including Mattelrsquos huge toy recalls These issues had even
more crucial impacts on Chinese local manufacturing sectors since they were
the biggest toy makers in international toy market and certainly toy is enjoyed
by much of the population worldwide just as other consumer products possess
enormous pool of consumers On top of that safety problem of the toy covered
with leaded paint as such also have led some young consumers to physical and
mental health problems or even death
Chinese toy recalls involved the Consumer Product Safety Commission
(CPSC) in the US In the historical perspective the earliest instance of toy
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 53 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 54 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13
13 35
recalls from the records of the CPSC was in 1974 when toy chests were recalled
following the death of a child Recalling toys and other products in large
numbers in an infrequent but not an unprecedented event Since 1974 over 680
toy products have been recalled Of these 550 recalls were made in the last 20
years Each year toys were recalled on an average of 28 occasions The number
of recalls remained roughly stable until 2006 but appears to have been on the
rise since then In 2007 CPSC had recalled 56 recalls which would be the
highest number of recalls in the history of the toy industry In other words
there has been a definite increase in the number of recalls in 2007 as Table 2
and Figure 1 display
13 36
Table 2 Toy Recalls (1988-2007)55
Figure 1 Toy Recalls Over Time (1988-2007)56
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 55 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13 56 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209
13 37
The number of recalls involving Chinese-made toys also appears to be on the
rise over the last few years Toy companies started moving the production of
toys in China in the early 1990s This trend has continued and accelerated in
recent years Recalls involving Chinese-made toys was hovering around 50 of
the total until 2002 so recalls did not increase for well over a decade after
manufacturing moved to China However since 2003 this figure had hovered
around 80 and reached 95 this year which is a dramatic rise57 In this
regard real cases regarding the US and EUrsquos recall against toys manufactured
in China will be the main focus hereafter incident outline the point at issue
comparison between the USrsquos response against the issue and that of EU and
legal analysis based on TBT Agreement under WTO system will be the
following contents
21 Event outline
The recall was because of the lead paint coverage which was processed
in Chinese factories Lead was banned in paint on toys and other childrenrsquos
products in the United States in the 1970s but the problem has arisen again as
more toys are imported from China Of roughly 39 lead-related recalls in a
certain year 38 were of Chinese-made goods according to the CPSC In fact
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 57 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45
13 38
about fifty percent of Mattelrsquos revenue comes from toys made in eleven
factories it owns and operates That is a high share for the toy industry But the
other half comes from toys that it outsources to up to fifty manufacturers in
China Those toys tend to be short-term products that feature characters from
movies and television shows rather than Barbie dolls or other Mattel brands58
In early July in 2007 one of the European retailers that sell Mattel toys
discovered the lead on some products On July 6 Mattel stopped operations at
the factory that produced the toys and initiated an investigation and then on
July 18 Mattel took a reporter for The New York Times on a tour of a factory
in Guanyao China and of Mattelrsquos toy safety lab in Shenzhen to show its
sophisticated testing and inspection facilities including equipment that could
detect lead paint on incoming products or supplies At that time Mattel
executives say it was unclear whether Mattel was facing a widespread lead
paint problem or if the European case was an anomaly When the companyrsquos
executives received conclusive data that persuaded them to recall the eighty-
three products the company contacted retailers who stocked the toys
Originally Mattel requires the factories it contracts with to use paint and other
materials provided by certified suppliers Mattel executives said they did not
know if the contract manufacturer substituted paint from a noncertified supplier
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 58 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 39
or if a certified supplier caused the problem59 Later it was found that even
though the company had developed a certification program and rigorous testing
rules to make sure that its Chinese contractors adhered to standards for the
allowable levels of lead in paint yet some subcontractors were careless while
others intentionally violated the rules by substituting paint from a noncertified
supplier who provided the lead paint60
The string of lead paint cases has drawn the most attention from toy
product related association and consumer watchdogs In light of the recalls
Nickelodeon - which owns the characters Dora the Explorer and Diego - has
decided to introduce a third-party monitor to check up on all of the companies
that make toys under its brands including Mattel61 Combined with the recent
scares in the United States of Chinese-made pet food and globally of Chinese-
made pharmaceuticals and toothpaste the string of toy recalls is inspiring new
demands for stepped-up enforcement of safety by United States regulators and
importers as well as by the government and industry in China This summer
the Toy Industry Association has been working with the federal Consumer
Product Safety Commission on new regulations to require more stringent safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 59 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007 60 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 61 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 40
checks The Toy Industry Association urges its members to routinely test
products it is importing to make sure they comply with federal safety standards
which prohibit for example surface paint that contains lead in toys or items
that could cause a choking hazard62 Meanwhile Mattel agreed to pay $23
million to the CPSC for violating a federal lead paint ban and marketing
importing and selling non-compliant toys in civil penalties The CPSC said the
fine against the No 1 toymaker and its Fisher-Price pre-school division was the
highest ever for the agencys regulated product violations and the third largest
in its history63
22 Aftermath of toy recall and its damage degree to the toy industry
Such an unprecedented toy recall of the US against China was also
proven through numbers and figures As Table 2 and Figure 2 display the
number of both Chinese toy recall and lead-contained toy recall tend to increase
as years pass by especially from the year 2000 To make these table and figure
Laplume and Bapuji complied a database of toy recalls based on the recall
notices posted on the website of the US CPSC They presented the data on toy
recalls in Table 2 with special attention given to those involving toys made in
China and those recalled for excessive lead Authors also presented the data
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 62 ldquoAs More Toys Are Recalled Trail Ends in Chinardquo The New York Times June 19 2007 63 Mattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 2009
13 41
pictorially in Figure 2 to allow a visual interpretation of trends and
developments64
Table 2 Number of Lead-Contained Toy Recall Announcements (1988-2008)65
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 64 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports13 65 Ibid
13 42
Figure 2 Number of Lead-Contained Toy Recall (1998-2008)66
Apparently the reason why Chinese factory used lead-contained paint was due
to cheaper price Multinational Corporation such as Mattel kept on requiring
low cost and price to their suppliers while suppliers including Chinese
manufacturers were facing serious difficulties regarding the fact that their
export prices were rising due to continuous appreciation of the Yuan and
escalating labor cost Consequently for Chinese factory owners who are often
under intense pressure to lower production costs tend to cut corners in making
products and regularly use cheap and illegal substitutes such as leaded paint to
their toys to survive as Mattelrsquos suppliers Namely Chinese local manufacturers
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 66 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports
13 43
got pressure not only from Western companiesrsquo appetite for cheaper toys but
also from the fierce local competition to satisfy such appetite Furthermore
numerous toy recalls from the US worsen the situation repeated scandals
involving Chinese products resulted in stringent environmental safety and
manufacturing standards Additional tests and certificates required of
businesses drove up costs even more67 Long supply chain involving multiple
contractors and subcontractors which are common in China were also
nominated as the major contributor Every link in the chain was susceptible to
fraud or contaminated goods Such uncertainty usually contributes to supply
chain breakdown since the larger the chain the more people get involved and
the greater the difficulty in controlling the quality of the product68
Aftermath of toy recall also included remarkable changes after the US
Congress passed the new federal childrenrsquos product laws in August 2008
setting higher standards for toy safety product line adjustments must be done
more frequently and comprehensively to satisfy requirements and standards of
Mattel and policies of US Congress Changes like these affect the factorys
working efficiency and increases costs For instance it takes about a weeks
time to make the machines adapt to new procedures and also involves huge
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 67 ldquoSmall World After All for Toy-making Hubrdquo China Daily December 23 2008 68 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007
13 44
expenditure on purchase of substitute materials when required69 The nightmare
had continued after regulators in Beijing revoked the export licenses of two toy
manufacturers one of the heads of those Chinese company that made toys for
Mattel for fifteen years and was behind the recall this month of about a million
Mattel toys committed suicide in a company warehouse in southern China The
death was the latest development in a year filled with prominent recalls and
product safety scandals involving goods made in China According to the
briefing of Chinese government one of the paint suppliers for Chinese
manufacturer had shipped the company a fake lead-free paint pigment that
could be used in producing paint70
23 Reaction and regulation of the US government and background policy
In the US responsibility for the safety of consumer products with the
exception of food pharmaceuticals and automobiles falls within the
jurisdiction of the US CPSC which regulates the sale and manufacture of more
than 15000 different consumer product The CPSC collects information about
product safety issues from sources such as hospitals doctors newspaper reports
industry reports consumer complaints investigations conducted by its staff and
reports from companies When a company becomes aware of hazards
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 69 ldquoTrouble in Chinarsquos Toy Industryrdquo China Daily December 22 2008 70 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007
13 45
associated with the products it sold it is required by law to inform the CPSC
immediately within 24 hours Based on the information it received the CPSC
works in coordination with the companies involved to recall the hazardous
products from the market The recall notices are publicly available on the
CPSCrsquos website The CPSCrsquos recall notices contain information about the
product being recalled the company recalling the product where the product
was recalled the hazard associated with the usage of the recalled product sale
details such as the number of units sold sales locations sale period and sale
price the procedure to return the product and the remedy offered by the
company71
Authority for the CPSC is provided in the 2008 Consumer Product Safety
Improvement Act (CPSIA) passed by the US Congress which gave makers and
sellers of childrens products such as toys clothing and books have until
February 10 2009 to comply with stricter standards for permissible lead
phthalate content limits and other mandatory safety requirements72 Following
considerable pushback from toymakers who said the deadline was unrealistic
and also applied to products that had already been shipped the CPSC agreed to
delay the deadline for the new testing and certification requirements by a year
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 71 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209 72 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384
13 46
to Feb 10 201073 Apparently this act is the result of a spike of 473 consumer
products recalled in 2007 in what is referred to as the ldquoYear of the Recallrdquo74 It
became effective Aug 14 2009 in the US and imposes tough standards for lead
and chemicals called phthalates in products intended for children age 12 and
under It requires that all childrenrsquos products comply with all applicable
childrenrsquos product safety rules are tested for compliance by a CPSC-accepted
laboratory have a written Childrenrsquos Product Certificate issued by the
manufacturer or importer that provides evidence of the productrsquos compliance
and have permanent tracking information affixed to the product and its
packaging75 In fact the law increased the budget of CPSC imposed new
testing and documentation requirements and set new acceptable levels of
several substances It imposed new requirements on manufacturers of toys and
other consumer products for children The Act also increased fines and
specified jail time for some violations The law became to have more wide-
sweeping nature comparing to a previous bill the Lead-Free Toys Act This
earlier bill was incorporated into this act which was apparently prompted by
various scandals over high lead content in toys in 2007
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 73 ldquoMattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 200913 74 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 75 The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws--StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act
13 47
The Act contained three main standards including exposure levels of lead
phthalate and mandatory testing Especially regarding the exposure level of
lead the legislation reduced the limit of lead allowed in surface coatings or
paint to 90 ppm from then-current limit of 600 ppm effective on 14 August
2009 The legislation reduces the amount of total lead content in childrens
product substrates to 600 ppm by 10 February 2009 300 ppm by 14 August
2009 and 100 ppm by 14 August 2011 On the other hand the legislation
required for mandatory testing that every manufacturer of a product subject to a
consumer product safety rule will provide a General Conformity Certificate to
certify based on unit testing or a reasonable testing program that the product
complies with all safety rules76 These certificates must accompany the product
through the distribution chain through the retailer They must be available to the
CPSC during any inspection The third party testing requirement for lead
content was originally set by the CPSIA at 600 ppm but dropped to 300 ppm in
August 2009 However these lead content testing requirements were stayed by
the CPSC in January 2009 until February 10 2010 In December 2009 this stay
of enforcement was further extended until February 10 2011 In both cases the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 76 Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf
13 48
CPSC cited a need to implement further rulemaking and to give manufacturers
more time to comply77
US regulators also announced plans to set up a Beijing office to help
ensure Chinese exports are safe for Americans following a slew of recalls
involving childrenrsquos toys Particularly the US CSPC sought to establish a
permanent presence overseas for the first time to better cooperate with Chinese
regulators and companies so the countryrsquos products are up to US standards It
also planned to have commission staff working in the embassy in Beijing to
work with manufacturers and Chinese regulators One major task of Beijing
office was to educate Chinese manufacturers about the new requirements under
the CPSIA Considering some mutual economic interests between the US and
China Chinese manufacturers are expected to comply with this law since the
large retailers in the US require them to meet such standard78
Amid growing concerns over the safety of Chinese products the US
launched negotiations towards a common safety standard for toys on November
17 in Brussels with the EU as well The talks were formally opened during a
trilateral high-level meeting between EU Consumer Affairs Commissioner
Meglena Kuneva the US Chairman of the Consumer Product Safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 77 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review 78 ldquoUS seeks China office to ensure export safetyrdquo China Daily July 31 2009
13 49
Commission Nancy Nord and the Chinese Vice-Minister of AQSIQ Wei
Chuanzhong The three sides have decided to bring their joint efforts to a new
level by aligning their standards Toys will be the first targets since around 75
percent of toys sold around the world are made in China Common standards
and policy consistence are very crucial for Chinese manufacturers to do their
business in a fair and transparent arena points out Liang Mei deputy chairman
of China Toy Association Another comment was added that the companys
strong focus on research and development would help it to overcome the new
technological barriers and avoid safety disputes79 A certain kind of special
team that is engaged in investigating and studying technology standards of
various nations and international trends and managing onersquos own safety
standards higher than the general or keep it ahead of the criteria of the exporting
marketplaces were also suggested as solution by industry experts80
3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT
31 Preliminary findings under GATT Agreement
A preliminary research about the legitimacy of USrsquos recall on Chinese
toys under GATT Agreement insists that by placing a temporary ban on
Chinese toy products the United States would violate Article III which is
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 79 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007 80 ldquoTrouble in Toy Industryrdquo China Daily December 22 2008
13 50
National Treatment Despite violating GATT Article III4 the author insists
that a Panel would likely find the temporary ban on Chinese toy products valid
under Article XX(b) based on following rationales most of all the temporary
ban on Chinese toys is within the policies designated to protect the human life
and health of American children Just as the Panel in lsquoThailand ndash Cigarettersquo
case has recognized the negative human health effects of smoking a Panel
would likely conclude that the use of lead in childrenrsquos toys creates a negative
health effect It would likely then find that the United States sufficiently sets
forth a prima facie case for an Article XX(b) exception81 Moreover the author
writes no alternative measure could adequately diminish the high risk of lead
contamination of Chinese toys and therefore hold the strict measure valid
Authorrsquos opinion that the temporary ban on Chinese toy does not arbitrarily or
unjustifiably discriminate against Chinese toy imports also leads to justification
of US toy recall The logic behind is that the ban targets Chinese toy imports
because previous US measures failed to curtail the significant volume of
contaminated Chinese toys entering the US markets Since there are no
ulterior ldquoprotectionist objectivesrdquo the measure is not a ldquodisguised restrictionrdquo
under Article XXrsquos chapeau Therefore the author argues that since the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8113 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213
13 51
temporary ban satisfies all the requirements of Article XX(b) a Panel would
likely rule that it does not violate GATT principles82
32 Legal analysis why USrsquos toy recall is legally controversial under TBT Agreement When based on TBT Agreement one of the articles related to the USrsquos
recall on Chinese toy imports include Article II1 which states ldquoimported
product shall be accorded treatment no less favourable than that accorded to
domestic like productsrdquo representing MFN principle and NT 83 The other one
is Article II2 that regulates member statesrsquo measures not to be trade-restrictive
by stipulating that ldquotechnical regulations shall not be more trade-restrictive than
necessary to fulfill a legitimate objective taking account of the risks non-
fulfilment would createrdquo84
First of all Article II1 of TBT Agreement is highly likely to be violated
because it would treat Chinese toy imports less favorably than US domestic
toys To put in more detail since the essential factor that needs to be considered
is ldquolikenessrdquo between exports and imports determining whether US toys and
Chinese toys are like products under the meaning of Article II1 must be the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8213 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 83 TBT Art II1 84 TBT Art II2
13 52
prior analysis to reach such likely conclusion Just as Uche wrote in the legal
analysis under GATT Agreement Chinese toy imports are like products with
respect to US toys under the definition promulgated by GATT Article III4
because the ban would affect the ldquointernal sale offering for sale purchase
transportation distribution or userdquo of the Chinese toys85 According to Uche
ldquoin determining whether imported and domestic products are like products not
only the properties nature and quality of the product but also the end use of the
product must be consideredrdquo86 In fact Chinese toys and American toys share
similar nature which is to entertain children and manufacturers do not affect
such nature whether they are Americans or Chinese Also since manufacturing
factories in China are managed and controlled by Mattel with its same
operation policy the quality of Chinese-made toys and American-made toys
within Mattelrsquos manufacturing chain seems to be quite identical as well On top
of that regardless of their manufacturers toys generally have the same end-
users children When compared to customers in other age groups they seem to
share relatively similar tastes and consumer habits
On the other hand USrsquos recall on its Chinese imports can be analyzed
consistent with Article II2 of TBT Agreement According to the Panel Report
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 85 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 8613 Ibid13
13 53
of lsquoUS ndash Tunarsquo case the analysis of Article II2 of the TBT Agreement may be
conducted in two steps first to determine whether a certain action is taken to
fulfill a legitimate objective which include ldquoprotection of human health or
safetyrdquo and second if that is the case to determine whether that measure is
less trade-restrictive than necessary to fulfill such objective taking account of
the risks non-fulfillment would create87 Based on such criteria USrsquos recall was
due to protect American children from the exposure to the lead paint which can
be interpreted as the ldquolegitimate objectiverdquo On top of that the measure done by
the US can be regarded as less trade-restrictive than necessary to fulfill such
objective with the consideration about risks non-fulfillment would create since
the measure was merely a temporary recall on Mattelrsquos defects rather than
unilateral and arbitrary import restriction against the entire Chinese imports to
the US Also such measure may be originated from the risk-assessment of the
case when the legitimate objective protection of human health or safety has
failed to be fulfilled which might trigger serious physical and mental problems
to American children Therefore it can be concluded that USrsquos toy recall is not
inconsistent with TBT Article II2 when considering aforementioned facts
However although Article II2 is satisfied the recall measure taken by the US
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8713 WTO Panel Report lsquoUS mdash Tunarsquo (WTDS381R)
13
13 54
is still questionable because Article II1 and II2 of TBT Agreement are
obligations of WTO member nations which implies that both articles must be
satisfied to acquire legitimacy unlike the preliminary analysis based on GATT
Agreement Thus when the case similar to this occasion is brought to the
international court under the WTO there would be high probability that the
respondentrsquos recall measure might trigger legal controversy under the TBT
Agreement
IV FURTHER DISCUSSION AND CONCLUSION
This paper overall has implemented the case study of which the US has
recalled on Chinese toy imports concerning the lead paint and has analyzed the
suitability and legitimacy of such measure in light of TBT Agreement Prior to
the case study some applicable international rules were introduced GATT
Article I III XX(b) and the chapeau of Article XX which are MFN Principle
NT and General Exceptions to GATT provision respectively formulated the
basis of TBT Agreement In terms of TBT Agreement Article II1 and II2
were the main provision those are applicable to this specific case
Following such applicable international agreements toy industry trend
and the event outline of USrsquos recall on Chinese toy imports were displayed
Along with its volatile and seasonal characteristics the toy industry usually
13 55
incurs relatively higher costs on obsolete inventory lost sales and markdown
Also it is important strategy to survive that providing creative yet price-
competitive toys at the right quantity at the right stores during the very short
selling-windows At this point toy recall case done by the US on Chinese
imports in 2007 was one of the empirical evidence that shows aforementioned
drawback that toy industry and China as manufacturer is suffering from
Particularly this case of Mattelrsquos toy recall against Chinese toy products had
noteworthy significance as the occasion of which a certain multinational
corporationrsquos manufacture outsourcing got expanded to the scale of national
trade dispute concerning consumer product safety issue
Applying abovementioned articles from the TBT Agreement as an
analysis framework some legal controversies were presented regarding the US
toy recall case in the following section As the preliminary finding proved
based on GATT Agreement the recall measure itself violates MFN principle
and NT Nonetheless unlike GATT Agreement which contains exception
clause that justifies such violation TBT does not include any kind of
justification mechanism Therefore although the recall measure done by the US
satisfies Article II2 violation of Article II1 of TBT may cause legal
controversy when the similar case is brought to WTO
On the basis of such occasion and its legal issues several important
13 56
implications in the practical aspect can be drawn for the further discussion It
seems that although China is already well aware of the necessity to adopt and
apply international standards and to make their domestic ones harmonizing with
international norms through remarkable efforts as shown in some international
trade reports China is rather suffering from the disjunction between
continuously improving international standards and Chinarsquos lack of strict and
uniform enforcement of standards This may imply that efforts to make
international agreement and its application consistent must be done by both
international organization and local governments for effective connection
between the public and private sector Particularly the WTO should not stop at
establishing provisions but focus more on implementation with consideration
on each member nationrsquos industry environment and condition especially
regarding those of developing countries Consequently not only technical
standards and certificate management but also education and training program
for the industry fields ought to be provided in the scale of international
organizations
The Chinese government and industry groups also need to address this by
ensuring that Chinese exporters adhere to the standards of the importing
country Companies must invest time and effort in developing not only
standards and principles of safety for their suppliers but must also invest in
13 57
education and training to build the skills and abilities within the supplier
network to assure product safety88 At the same time the governments of
importing countries need to encourage Chinese authorities to develop global
standards on consumables then legislate and monitor them The difference in
standards across the world is clearly an issue These differences need to be
addressed with high priority so that consumers can benefit from globalization of
manufacturing and consumption The issue of global standards is contentious
because different countries have different trajectories of development The
standards of developing countries may not be acceptable to a developed country
On the other hand developing countries will some- times argue that they cannot
adopt the standards of the developed world because of the high costs associated
with these standards Nevertheless exports from developing countries should
adhere to the standards of the export markets Accordingly all those involved
in the global supply chain such as suppliers manufacturers and marketers need
to develop systems to ensure the standards are applied89
This issue with toy recalls takes on another dimension of concern in more
local level which is the cost issue caused by the vicious cycle in global supply
chain of toy industry Despite the awareness of Chinese manufacturers 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8813 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-72013 89 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 58
regarding international technical standards it may be hard for them to ignore
cheaper leaded-paint when squeezed between harsh demands on lower cost
from the US importers and domestic problems such as increasing labor cost and
RMB appreciation At this point the vicious cycle can be formed in toy
industryrsquos global supply chain in spite of the information and knowledge about
the current international standards local manufacturers use cheaper leaded paint
for lower cost Detecting excessive lead level from the paint demands on
technical standard becomes harsher within importing countries As a result
such higher standards require more cost for locals to be satisfied which
ultimately completes the vicious cycle Consequently it seems that further
discussion and researches about constructive measures including policy
changes may be essential and important to resolve such crisis more
fundamentally
13 59
REFERENCES
Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 Del V G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45 Jiacheng Z and Lu Hongjie (2013) Analyzing China Harmonization of Technical Barriers to Trade in the EU and US Markets The Twelfth Wuhan International Conference on E-Business ndash Emerging Operations amp Services Management Track Johnson M E (2001a) Learning from toys Lessons in managing supply chain
13 60
risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 Keith13 E13 M13 John13 S13 W13 and13 Tsunehiro13 O13 (2000)13 Quantifying13 the13 Impact13 of13 13 13 13 13 13 13 Technical13 Barriers13 to13 Trade13 A13 Framework13 for13 Analysis13 Policy13 Research13 13 13 13 13 13 13 Working13 Paper13 Development13 Research13 Group13 The13 World13 Bank Lee M A Flynn B B and Frohlich M T (2008) All supply chains donrsquot flow through understanding supply chain issues in product recalls Management and Organization Review 4 167ndash182 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal Marucheck A S (1987) On product liability and quality control IIE Transactions 19 355ndash360 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review Paul W B and Hari B (2008) Toy Recalls and China Emotion vs Evidence Management and Organization Review 42 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Reports and Reviews (Online documents included) Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby- Productshtml
13 61
Brief Guide to Analytical Methods for Measuring Lead in Paint Inter- Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground Report on Technical Barriers to Trade (2013) United States Trade Representative Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf The Impact of the TBT and SPS Agreements on Food Labeling and Safety Regulations httpcspinetorgreportscodexwtospsbthtm The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws-- StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml
13 62
GATTWTO Documents The Technical Barriers to Trade Agreement The General Agreement on Tariffs and Trade 1994 WTO Accession Protocol of The Peoplersquos Republic of China WTO Concerns on Indiarsquos Import Restriction on Chinese Toys WTO Technical information on TBT Trade topics Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm WTO Trade Policy Review (2012) WTO ldquoWhat is the WTOrdquo Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm WTO European Communities ndash Measures Affecting Asbestos and Asbestos- Containing Products WTDS135R
13 63
국문 초록
세계경제에 있어서 각 국가 경제의 연계성이 심화됨에 따라 많은
제조업들의 생산 라인과 공급 사슬 역시 세계화 되면서 주로 디자인이나
브랜드 관리를 담당하는 선진국과 생산과 제조를 담당하는 개발도상국
간의 기술 표준 차이에서 오는 문제점들이 발견되고 있다
세계무역기구(WTO) 체제하에서 무역에 관련된 기술표준들은 무역상
기술장벽 조항(TBT)에 따라 관리되어지나 WTO의 회원국들의 논의 하에
알맞은 조항을 명시하는 것과 조항의 효용성 또는 실제 각국의
기술표준들과 조항의 합치성은 별개의 문제인 것이 사실이다
본 논문은 미국 Mattel 사의 중국산 장난감 회수조치가 WTO
체제하에서 어떠한 법적 의미를 지니는지 살펴보았다 사건 당시 실제로
중국이 미국을 상대로 WTO에 제소하지는 않았지만 오늘날 대두되는
TBT의 중요성과 점점 더 심화되어가는 제조산업의 세계화 현상을
보았을 때 향후 비슷한 사건들이 발생할 가능성이 높기 때문에 이러한
분석은 유의미할 수 있으며 추후 시사하는 바 역시 클 것으로 예상된다
따라서 본 연구에서는 미국의 중국산 장난감 회수조치의 통상법적
사례분석을 통해 TBT가 기술표준문제에서 지니는 법적 의미를
분석하였다
키워드 세계무역기구 무역상 기술장벽협정 기술표준 Mattel사
장난감 회수조치 중국산 장난감
학번 2012-22086
ltstartpagegt10I INTRODUCTION 1II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 4 1 GATT ARTICLE I amp III 4 2 GATT ARTICLE XX(B) amp CHAPEAU OF ARTICLE XX 8 3 TBT UNDER THE WTO SYSTEM amp TBT ARTICLE II 10 4 OTHER RELATED TECHNICAL STANDARDS 20III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 28 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS 28 11 Characteristics of toy industry 28 12 Global supply chain with China involved 31 2 MATTELiexclmacrS TOY RECALL 34 21 Event outline 37 22 Aftermath of toy recall and its damage degree to the toy industry 40 23 Reaction and regulation of the US government and background policy 44 3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT 49 31 Preliminary findings under GATT Agreement 49 32 Legal analysis why USiexclmacrs toy recall is legally controversial under TBT Agreement 51IV FURTHER DISCUSSION AND CONCLUSION 54REFERENCES 59plusmnsup1sup1reg AtildeEcircmiddotIuml 63ltbodygt
13 8
requirement affecting their internal sale offering for sale purchase transportation distribution or userdquo10
In other words Article III2 and III4 violations occur when a member-state
applies a tax or creates a measure that treats like imported products less
favorably than like domestic products
2 GATT ARTICLE XX(b) amp CHAPEAU OF ARTICLE XX
Article XX is the General Exception clause to GATT provision This
exceptional clause allows member-states of the WTO to use otherwise illegal
trade measures by invoking an enumerated exception for valid public policy
purposes A member-state can only invoke an Article XX exception after a
WTO Panel concludes that the measure or some part thereof violates a GATT
provision Thereafter the WTO Panel must determine whether the measure falls
within one of the Article XX exceptions Throughout the proceedings the
member- state invoking the Article XX exception carries the burden of proof11
21 GATT Article XX(b)
Among ten cases of exceptions Article XX(b) allow a member nations to
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 10 GATT Art III413 11 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915
13 9
adopt of enforce measures ldquonecessary to protect human animal or plant life or
healthrdquo12 through the use of measures those are inconsistent with GATT In this
phrase ldquonecessaryrdquo can be regarded as the main keyword when the panel
implements the analysis of a certain case under Article XX(b) the Panel must
determine that a trade measure is ldquonecessaryrdquo to achieve the objectives of that
member nationrsquos public health policy The necessity of such intrusive health
policy can be applied exclusively when the selected measure is the one and only
available measure and there are no less trade restrictive alternatives that would
be consistent with GATT in the occasion
22 Chapeau of GATT Article XX
Not only Article XX(b) but also the chapeau of GATT provides the
criteria that exceptional case must satisfy The chapeau presents as follows
ldquoSubject to the requirement that such measures are not applied in a manner which would constitute a means of arbitrary or unjustifiable discrimination between
countries where the same conditions prevail or a disguised restriction on international trade nothing in this Agreement shall be construed to prevent the adoption or
enforcement by any contracting party of measureshelliprdquo13
The purpose of this chapeau is to prevent discrimination and guard against
protectionist policies by prohibiting the application of arbitrarily or
unjustifiable discriminative measures between countries Therefore for a 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 12 GATT Art XX(b) 13 GATT Art XX
13 10
certain dispute case to be exceptional against GATT principles including MFN
and national treatment it must satisfy both Article XX(b) and the chapeau of
GATT These two preconditions ultimately become the basis of Technical
Barrier to Trade (TBT) Agreement under the WTO system
3 TBT UNDER WTO SYSTEM amp TBT ARTICLE II
31 Creation of the WTO
The international community created the WTO as a response to the
growing problems facing GATT as the world economy became more globalized
On January 1 1995 the international community established the WTO in order
to reduce trade barriers through multilateral negotiations With its creation the
WTO subsumed GATT and formed the first international trade organization In
this context the original GATT text (GATT 1947) is still in effect under the
WTO framework subject to the modifications of GATT 199414
Whilst GATT was a set of rules agreed upon by nations the WTO is an
institutional body The WTO expanded its scope from traded goods to include
trade within the service sector and intellectual property rights Although it was
designed to serve multilateral agreements during several rounds of GATT
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 14 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 91513
13 11
negotiations multilateral agreements created selective trading and caused
fragmentation among members WTO arrangements are generally a multilateral
agreement settlement mechanism of GATT15 As the purpose of the WTO is to
facilitate trade among nations through trade agreements as early as 1997 these
agreements governed over ninety percent of all international trade16
In terms of its organization mechanism the WTO consists of various
committees and councils that address novel trade issues and create stronger
international agreements Any WTO member may participate in any committee
or council However WTO members may not participate in the appellate body
dispute settlement panels or multilateral committees The WTO also provides
members with many benefits that facilitate the flow of international trade In
addition to providing an international trade framework the WTO provides its
members with a dispute resolution Panel to resolve disputes among member
states If a dispute arises among contracting parties they must first enter into
consultation After sixty days if the parties cannot agree then they may submit
their dispute to a WTO Panel for study Thereafter the Dispute Settlement Body
appoints a three- to five-member Panel of independent trade experts to review
the dispute The Panel evaluates the facts reviews GATT principles and 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 15 ldquoWhat is the WTOrdquo WTO official website Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm 16 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915
13 12
submits a report with its decision The decision binds the parties unless within
sixty days the Dispute Settlement Body unanimously decides to reject the
report or either party appeals the decision17
The WTO has a number of fundamental principles that every WTO
member must follow These principles include transparency MFN National
Treatment and reciprocity subsuming basic principles of GATT as well
Transparency requires that member-states publish their trade policies and
regulations and apply them equitably Reciprocity requires that parties in trade
agreements meet their respective trade obligations MFN principle and national
treatment are identical with those under GATT18
32 TBT under the WTO system
The provisions of the GATT 1947 contained only a general reference to
technical regulations and standards in Articles III XI and XX a GATT
working group set up to evaluate the impact of non-tariff barriers in
international trade concluded that technical barriers were the largest category
of non-tariff measures faced by exporters After years of negotiations at the end
of the Tokyo Round in 1979 thirty-two GATT Contracting Parties signed the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 17 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 18 Ibid
13 13
plurilateral Agreement on TBT The Standards Code as the Agreement was
called laid down the rules for preparation adoption and application of technical
regulations standards and conformity assessment procedures The new WTO
Agreement on Technical Barriers to Trade or TBT Agreement has
strengthened and clarified the provisions of the Tokyo Round Standards Code
The TBT Agreement negotiated during the Uruguay Round is an integral part
of the WTO Agreement19
Aforementioned GATT Article XX(b) and the chapeau of Article XX
may now explain the advent of the TBT Agreement under the WTO system
Just as GATT becomes an entity as the WTO and the WTO Agreement
succeeds the contents of GATT the TBT Agreement got developed based on
GATT Article XX(b) and the chapeau of Article XX as well Such
characteristics of TBT is based on the following evidence
ldquohellip Desiring to further the objectives of GATT 1994 hellip Desiring to ensure that technical regulations and standards including packaging marking and labeling
requirements and procedures for assessment of conformity with technical regulations and standards do not create unnecessary obstacles to international trade hellip
Recognizing that no country should be prevented from taking measures necessary to ensure the quality of its exports or for the protection of human animal or plant like or health of the environment or for the prevention of deceptive practices at the levels it
considers appropriate subject to the requirement that they are not applied in a manner which would constitute a means of arbitrary or unjustifiable discrimination between
countries where the same conditions prevail or a disguised restriction on international
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 19 Technical information on TBT Trade topics WTO official website Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm
13 14
trade and are otherwise in accordance with the provisions of this Agreement helliprdquo20
One of the WTO Panel Report which is about the lsquoEC - Asbestosrsquo case also
mentions about intertwined mechanism between TBT and GATT Article XX(b)
ldquoWe also note that the criteria on the preparation adoption or application of
technical regulations in Article 22 of the TBT Agreement are very similar to
those in Article XX of the GATT 1994 The preamble to the TBT Agreement in
fact repeats some of the wording of Article XX of the GATT In the Panelrsquos
view the TBT Agreement is a development of the GATTrdquo21
To give more detail about the relationship between the TBT Agreement
and GATT Agreement although the TBT Agreement according to its Preamble
in intended to ldquofurther the objectives of GATT 1994rdquo it does not contain any
explicit links to Article XX(b) or any equivalent exception clause Nevertheless
similar wording is found in Article II2 of TBT Unlike Article XX this
provision also mentions ldquohuman safetyrdquo and does not stipulate a closed list of
policies (ldquointer aliardquo) Therefore a wider variety of reasons (even moral ethic
and socio-economic considerations market transparency or consumer
preferences) could be ldquo legitimate objectivesrdquo22 Furthermore as in Article
XX(b) the term ldquonecessaryrdquo is contained in Article II2 of TBT as well 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 20 TBT The Preamble 21 WTO Panel Report lsquoEC mdash Asbestosrsquo (WTDS135R) para 855 22 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers
13 15
However this seems to contain an element of tautology the phrase ldquonot be
more trade-restrictiverdquo is reminiscent of the interpretation of ldquonecessaryrdquo in
Article XX(b) Yet the different balance of obligations in Article II2 TBT and
in Article XX suggests that ldquonecessaryrdquo need not have exactly the same
meaning in both provisions In lsquoEC ndash Asbestosrsquo case the Appellate Body stated
that ldquothe TBT Agreement imposes obligations on Members that seem to be
different from and additional to the obligations imposed on Members under
the GATT 1994rdquo Unlike Article XX where the burden rests on the defending
party to present a prima facie case that the measure is justified under Article
II2 TBT it is for the complaining party to make a prima facie case that the
measure creates an unnecessary barrier to trade23
There are three main concepts throughout the entire Agreement technical
regulations standards and conformity assessment procedures Technical
regulations and standards set out specific characteristics of a product such as its
size shape design functions and performance or the way it is labeled or
packaged before it is put on sale In certain cases the way a product is produced
can affect these characteristics and it may then prove more appropriate to draft
technical regulations and standards in terms of a products process and
production methods rather than its characteristics per se The TBT Agreement
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 23 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers13
13 16
makes allowance for both approaches in the way it defines technical regulations
and standards24 One another feature of these standards and regulations is that
they should not be imposed in a protectionistrsquos way In fact the TBT
Agreement accords to Members a high degree of flexibility in the preparation to
take into account the existence of legitimate divergences of taste income
geography and other factors between countries adoption and application of
their national technical regulations according to the abovementioned Preamble
However Members regulatory flexibility is limited by the requirement that
technical regulations ldquoare not prepared adopted or applied with a view to or
with the effect of creating unnecessary obstacles to traderdquo25 according to the
Article II2 Lastly conformity assessment procedures are technical procedures
mdash such as testing verification inspection and certification mdash which confirm
that products fulfill the requirements laid down in regulations and standards
Generally exporters bear the cost if any of these procedures Non-transparent
and discriminatory conformity assessment procedures can become effective
protectionist tools Costs for exporters usually include loss of economies of
scale which is the case that if a firm must adjust its production facilities to
comply with diverse technical requirements in individual markets production
costs per unit are likely to increase This imposes handicap particularly on small
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 24 TBT Annex I 25 TBT Art II2
13 17
and medium enterprises Information costs which include the costs of
evaluating the technical impact of foreign regulations translating and
disseminating product information and training of experts is also a part of
exporterrsquos burdens Conformity assessment costs confirming the compliance
with technical regulations through testing certification or inspection by
laboratories or certification bodies are usually at the companys expense as
well26
The TBT Agreement applies when a country applies aforementioned
technical regulations standards or procedures for assessing conformity with
these standards in such a way as to impose an unnecessary restriction on
international trade It is subject to review every three years to reflect the trend
The TBT Agreement covers a broad range of products including consumer
product such as toys for children which also implies that the largest number of
technical regulations and standards are adopted to aim at protecting human
safety or health27 In recent years the number of technical regulations and
standards adopted by countries has grown significantly Increased regulatory
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 26 Technical information on TBT Trade topics WTO official website Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm 27 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 2
13 18
policy can be seen as the result of higher standards of living worldwide which
have boosted consumers demand for safe and high-quality products28
The impact of the TBT on international trade is still being researched and
discussed which makes the issue ambiguous A study by Fontagneacute Mimouni
and Pasteels states that an insignificant or even positive impact of the TBT on
international trade of manufactured consumer products was observed29 On the
other hand researches on the WTO official website specifies that although it is
difficult to give a precise estimate of the impact on international trade of the
need to comply with different foreign technical regulations and standards it
certainly involves significant costs for producers and exporters that could be
huge burden to trade In general these costs arise from the translation of foreign
regulations hiring of technical experts to explain foreign regulations and
adjustment of production facilities to comply with the requirements In addition
there is the need to prove that the exported product meets the foreign
regulations The high costs involved may discourage manufacturers from trying
to sell abroad In the absence of international disciplines a risk exists that
technical regulations and standards could be adopted and applied solely to
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 28 Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html 29 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal
13 19
protect domestic industries30
33 TBT ARTICLE II
Article II of the TBT Agreement is the major part in terms of its
succession of GATT Article XX Especially Article II1 states
ldquoMembers shall ensure that in respect of technical regulations products imported from the territory of any Member shall be accorded treatment no less favourable than
that accorded to like products of national origin and to like products originating in any other countryrdquo
which stipulates that member states of the WTO must offer indiscriminative
treatment and environment to their trading partners within the WTO system
and between domestic goods and imported goods Moreover Article II2
presents
ldquoMembers shall ensure that technical regulations are not prepared adopted or applied with a view to or with the effect of creating unnecessary obstacles to
international trade For this purpose technical regulations shall not be more trade-restrictive than necessary to fulfil a legitimate objective taking account of the risks
non-fulfilment would create Such legitimate objectives are inter alia national security requirements the prevention of deceptive practices protection of human
health or safety animal or plant life or health or the environment In assessing such risks relevant elements of consideration are inter alia available scientific and
technical information related processing technology or intended end-uses of productsrdquo
Preceding article is composed of general obligation and specific obligation the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 30 Technical information on TBT Trade topics WTO official website Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm
13 20
part that states ldquoMembers shall ensure that technical regulations are not
prepared adopted or applied with a view to or with the effect of creating
unnecessary obstacles to international traderdquo is general obligation while the rest
represents specific obligation One can witness that such paragraph prohibits
trade-restrictive characteristic to fulfill a legitimate objective being consistent
with the purpose of the WTO Particularly following case study will be
analyzed based on these articles
4 OTHER RELATED TECHNICAL STANDARDS
41 Lead regulation
Lead in paint can be divided into soluble lead and insoluble lead soluble
lead is the lead likely to be available for absorption if a child mouths or
swallows31 Any exposure to both kinds of lead is potentially harmful for a
child as there is no known ldquosaferdquo level In May 2012 the US Centers for
Disease Control (CDC) announced it would change its policy on Childhood
Lead Poisoning to eliminate the terminology ldquolevel of concernrdquo that was
previously defined as a blood lead level of 10 ugdl and which had been widely
adopted by other health agencies This change acknowledges that all exposures
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 31 Brief Guide to Analytical Methods for Measuring Lead in Paint Inter-Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf
13 21
to lead are potentially harmful to a child and therefore public health policy
should focus on preventing exposures before they cause harm The CDC will
now recommend follow up for the most highly exposed children with elevated
blood lead levels above a reference value representing the top 25 of all
children in the US That level is currently 5 microgdl but this will be updated
every four years based on current surveillance testing data This is the first
substantive change in the agencyrsquos guidance on blood lead levels since 1991
While developed countries have implemented standards to regulate the use of
lead in paint much of the paint currently sold for residential use in most
countries contains high levels of lead A recent study examining lead
concentrations in the paint of 10 developing countries demonstrates that 68
of the new paints tested exceed the US standard of 90 ppm (effective August
2009) Published studies conducted in India China and other counties have had
similar findings32
Moreover most countries do not have regulatory limitations on lead
content in paint or only have voluntary standards in place In countries with
regulations the permissible lead levels are often inconsistent with a range of
excluded applications Standards between countries vary greatly and some
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 32 Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground
13 22
regulations reference soluble lead and others total lead (percent by weight)33
The lead level regulation in paint of the US and China is not an exception when
referring to the following table although both countries have same figure in
terms of the ppm the standard is slightly different since China measures the
soluble paint only while the US includes the total paint both soluble and
insoluble paint
Table 1 Lead in Paint Regulations by Country34
Such fact implies that regarding the lead level regulation China is less strict
then the US with 90 ppm maximum while the US requires less than 90 ppm
when considering the added amount of insoluble lead as well In fact acute
exposure to lead by chewing on a lead toy for example or repetitive exposure 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 33 Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground13 34 ibid 13
13 23
to lead by handling toys that contain it can lead to severe neurological
behavioral problems and damage brain cells especially in children35
42 Chinarsquos technical standard system and commitment to the WTO and TBT Agreement There are four levels of technical standards in China national trade
local and enterprise standards Under the Regulations for the Implementation of
the Standardization Law in formulating national standards the competent
standardization administration department under the State Council is
responsible for making plans organizing drafting examining and approving
numbering and issuing national standards If there are no national standards for
technical requirements that need to be standardized for certain trades
throughout the country trade standards may be formulated Trade standards
become null and void automatically after the corresponding national standards
enter into effect In the absence of national standards or trade standards local
standards may be formulated on safety and sanitation requirements for
industrial goods that need to be unified in the provinces autonomous regions
and municipalities directly under the Central Government Local standards
become null and void automatically after the corresponding national standards
or trade standards enter into effect In the absence of national standards trade 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 35 ldquo550000 More Chinese Toys Recalled for Leadrdquo The New York Times September 27 2007
13 24
standards or local standards for certain products the enterprises producing such
products may formulate their own standards as the basis for organizing
production Where there are already national trade or local standards
enterprises are encouraged to formulate and apply enterprise standards that are
stricter than the corresponding standards36
Furthermore China continues to be an active member of the WTO
Committee on Technical Barriers to Trade According to the authorities in the
period 1 January 2009 to end-October 2011 China made a total of 350
notifications to the Committee on Technical Barriers to Trade (including
revisions addenda supplements and corrigenda) Chinas notifications cover a
wide variety of products and concerns with particular emphasis on human
health and safety China has used the TBT Committee to raise concerns about
measures or proposed measures in its export markets on products ranging from
toys to herbal medicines In China the WTO enquiry point for technical
barriers to trade is the International Inspection and Quarantine Standards and
Technical Regulations Research Center under the State General Administration
for Quality Supervision and Inspection and Quarantine (AQSIQ) Also the
WTO Notification and Enquiry Center of Ministry of Commerce Peoplersquos
Republic of China (MOFCOM) is responsible for Chinas notifications to the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 36 Trade Policy Review (2012) World Trade Organization
13 25
WTO TBT Committee It has been notifying proposed technical regulations and
conformity assessment procedures to the TBT Committee so that interested
parties in WTO members are able to comment on them as required by the TBT
Agreement37
China is a member of the International Organization for Standardization
(ISO) the International Electrotechnical Commission (IEC) and the
International Telecommunication Union (ITU) the World Health Organization
of the United Nations (WHO) and Codex Alimentarius Commission as well as
several regional standards organizations such as the Pacific Area Standards
Congress Meanwhile the Standardization Administration of China (SAC) was
established in April 2001 It is the competent department authorized by the
State Council to implement administrative functions and to exercise unified
administration over the standardization work throughout the country Its main
responsibilities include taking part in drafting and amending laws and
regulations on national standardization drafting and implementing policies
concerning national standardization representing China in ISO IEC and other
international or regional standardization organizations and so on38
According to Chinarsquos Accession Protocol written by the WTO China
also has made commitments such as complying with obligations under TBT
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 37 Trade Policy Review (2012) World Trade Organization 38 ibid13
13 26
Agreement including the adoption and application of standards technical
regulations and the conformity assessment procedures (such as testing or
certification) to both imported and domestic goods and these procedures done
in a transparent manner China consented to speed up its process of reviewing
existing technical regulations standards and conformity assessment procedures
to determine their continuing relevance and consistency with international
standards and to harmonize with them as well Periodical reports on the status
of this review process and the number of standards and technical regulations
that have been nullified are one of Chinarsquos tangible commitments39
43 Concern of the US on Chinarsquos technical standards
Despite aforementioned changes National Trade Estimate Report of the
United States Trade Representative (USTR) states some problems and
limitations of Chinarsquos technical standard implementation Especially it still has
concerns about significant conformity assessment and testing-related issues in
China US exporters still continue to report that Chinarsquos regulatory
requirements are not enforced as strictly or uniformly against domestic
producers as compared to foreign producers In addition in some cases Chinarsquos
regulations provide only that products will be inspected or tested upon entry
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 39 Accession Protocol of The Peoplersquos Republic of China World Trade Organization
13 27
into Chinarsquos customs territory without any indication as to whether or how the
regulations will be applied to domestic producers However in 2007 as in prior
years almost all of the notified measures have emanated from AQSIQ SAC or
China Certification Accreditation Association (CNCA) and have rarely
included measures from other agencies that appear to require notification such
as the Ministry of Health the Ministry of Information Industry (MII) and the
State Environmental Protection Administration (SEPA) Four years ago in part
to address this problem China had reportedly formed a new inter-agency
committee with representatives from approximately 20 ministries and agencies
and chaired by AQSIQ to achieve better coordination on TBT matters but
progress has been inconsistent in this area As a result some of Chinarsquos TBT
measures continue to enter into force without having first been notified to the
TBT Committee and without foreign companies having had the opportunity to
comment on them or even being given a transition period during which to make
necessary adjustments In other cases some written comments submitted by
US and other foreign interested parties seemed to be wholly disregarded
Sometimes there was insufficient time for China to consider about these
issues40
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 40 National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative13
13 28
III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS
11 Characteristics of toy industry
Baby product manufacturing industry worldwide caters to around four
million babies on a yearly basis generating retail revenue of nearly seven
billion dollars Demand in this industry has grown due to a rising number of
babies to be catered to partly because people are starting families later Product
innovation and development has allowed retailers and manufactures to widen
the market using new technologies and advanced marketing approaches The
market encompasses different segments which can be divided into toys
feeding accessories wipes disposable diapers body care products and
soothers41
Especially toy industry is one of the worldrsquos oldest creative industries
For centuries toys have helped children to have fun and to transform to creator
masters emulators nurturers friends collectors story lovers and experience
seekers42 Toy industry also produces products which meet lsquocritical needs as
defined by Nagurney et al (2001) which specifies that toy products along with
other products are necessary to sustain and prolong human life and well-being
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 41 Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby-Productshtml 42 Del Vecchio G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA
13 29
Moreover consumer products such as toys while not necessary to sustain
human life have certainly contributed to the quality of life and improved living
standards enjoyed by much of the population43
However creative business such as toys is extremely volatile and seasonal
in nature Volatility in the toy industry is caused by variable and unpredictable
demands very short and specific selling-windows and short product-life-cycles
Therefore investors and practitioners know very well that the toy industry is far
from tranquil44 Along with its volatile characteristics the toy industry also has
incurred relatively higher costs on obsolete inventory lost sales and markdown
as compared to other industries45 Therefore to survive these industries face a
very unique challenge that is to provide the right toys at the right quantity at the
right stores during the very short selling-windows and to frequently provide
creative and yet price-competitive toys46 Also within toy industry increasingly
educated parents with higher levels of disposable incomes and growing
awareness regarding safety and health issues accompanies strong demands on
international safety standards according to the recent international trends Such 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 43 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 44 Johnson ME (2001a) Learning from toys Lessons in managing supply chain risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 45 Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 46 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management
13 30
elements of toy industry ultimately lead and motivate toy companies to focus
not only on sales and marketing but also on product quality control and
technology innovation Toy industry has globalized with much sourcing of
components and ingredients from low-cost global suppliers increased
outsourcing of production to foreign production facilities and transportation
and distribution within global markets Recent safety problems can be also
traced back to changes in global supply chain systems47 Also the industry
must continue increasing marketing budgets and intensify its safety standard to
combat bad publicity which can put a dent in product sales such as the blow to
the formula market caused by reports of lead in the paint used to color toys
Such scares damage consumer confidence and company credibility
necessitating strong publicity campaigning as a remedy Government
involvement in manufacturing practices is also likely to increase meaning that
companies will have to comply with standards set in place to help protect
consumers48
In terms of the major market of the toy industry the US the EU and
Asia-Pacific combine to represent over 80 percent of the overall market
Among them developed countries such as the US and EU are responsible for 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 47 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 48 Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby-Productshtml
13 31
capital and technology-intensive sector including design and marketing while
developing countries like China are in charge of labor-intensive process such
as manufacturing This implies that when it comes to product recall such
distinction between design and manufacturing is important particularly in the
context of the toy industry because toy companies such as Mattel perform the
design of toys whereas unnamed overseas manufacturers do manufacturing
Therefore when a certain company recalls its products the rationale for recall
must be clarified whether it is due to design flaw such as sharp edges or small
detachable parts or some manufacturing defects including excess lead in
surface paint or any other harmful chemicals contained in the toy 49
12 Global supply chain with China involved
It is important that management practices be improved to handle the
complexity of global supply chains Companies offshoring their manufacturing
to China (and similar countries) cannot simply rely on intermediaries and
agents in Hong Kong or Singapore to coordinate production and ensure quality
Such an approach was good enough in the initial stages of offshoring but
clearly falls short a decade after offshoring became a common business practice
The offshoring companies need to develop capabilities and systems to engage
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 49 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 32
more directly and closely with China and similar overseas manufacturing
locations Toy companies need to develop robust systems for quality control
and testing of the toys manufactured at their suppliersrsquo factories Unless
companies learn to manage these complexities it is difficult to ensure product
quality and safety50
When taking a closer look into the toy-manufacturing sector in China
Chinarsquos domestic manufacturers are mostly small and medium-sized firms
which may have to make costly technology upgrades before exports Although
many foreign brands have entered the growing Chinese market and established
their own factories and distribution networks they could not improve the
working environment of Chinese local manufacturers rather continuous
scandals caused by their recalls involving made-in-China products resulted in
stiffer working environment safety concern and manufacturing standards To
be worse additional tests and certificates required of businesses drove up costs
while the frequent production line adjustments lowers efficiency of
manufacturing process According to the New York Times interview director
for toy making company explained their sufferings that When orders from
Germany were cancelled Lin had to adjust the program of machines that were
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 50 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 33
producing German orders to meet US requirements as the safety criteria
differed for both nations51
Not only external factors but also internal factors within China are
prevalent which contribute to the poor safety of Chinese imported toys Berman
and Swani assert that five factors among others mainly cause such tendency
cost pressures and quality fade multiple levels of outsourcing often involving
small local producers the existence of a large number of counterfeit goods
made in China Chinese cleverness at evading detection for safety-related
infractions and poor product safety surveillance by the Chinese and US
government These elements coalesce to create an environment where there is a
need to cut corners to meet suppliersrsquo price expectations where unsafe
alternatives are readily available and where the chance of detection of unsafe
goods is very low52
Just as mentioned in the previous section toy industry is facing the era of
global supply chain by much sourcing of components and ingredients from low-
cost global suppliers increased outsourcing of production to foreign production
facilities and transportation and distribution within global markets In this
context many toy recalls that occurred around 2007 and 2008 could be traced
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 51 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007 52 Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48
13 34
back to changes in global supply chain systems53 In the model of offshore
production manufacturers can prevent defects with careful production It is also
known that the toy companies can prevent most of these types of defects with
efficient quality control and inspection mechanisms54
2 MATTELrsquoS TOY RECALL
Abovementioned global supply chain and Chinarsquos involvement in the toy
industry as a major manufacturer has provoked numerous controversies among
Western customers including Mattelrsquos huge toy recalls These issues had even
more crucial impacts on Chinese local manufacturing sectors since they were
the biggest toy makers in international toy market and certainly toy is enjoyed
by much of the population worldwide just as other consumer products possess
enormous pool of consumers On top of that safety problem of the toy covered
with leaded paint as such also have led some young consumers to physical and
mental health problems or even death
Chinese toy recalls involved the Consumer Product Safety Commission
(CPSC) in the US In the historical perspective the earliest instance of toy
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 53 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 54 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13
13 35
recalls from the records of the CPSC was in 1974 when toy chests were recalled
following the death of a child Recalling toys and other products in large
numbers in an infrequent but not an unprecedented event Since 1974 over 680
toy products have been recalled Of these 550 recalls were made in the last 20
years Each year toys were recalled on an average of 28 occasions The number
of recalls remained roughly stable until 2006 but appears to have been on the
rise since then In 2007 CPSC had recalled 56 recalls which would be the
highest number of recalls in the history of the toy industry In other words
there has been a definite increase in the number of recalls in 2007 as Table 2
and Figure 1 display
13 36
Table 2 Toy Recalls (1988-2007)55
Figure 1 Toy Recalls Over Time (1988-2007)56
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 55 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13 56 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209
13 37
The number of recalls involving Chinese-made toys also appears to be on the
rise over the last few years Toy companies started moving the production of
toys in China in the early 1990s This trend has continued and accelerated in
recent years Recalls involving Chinese-made toys was hovering around 50 of
the total until 2002 so recalls did not increase for well over a decade after
manufacturing moved to China However since 2003 this figure had hovered
around 80 and reached 95 this year which is a dramatic rise57 In this
regard real cases regarding the US and EUrsquos recall against toys manufactured
in China will be the main focus hereafter incident outline the point at issue
comparison between the USrsquos response against the issue and that of EU and
legal analysis based on TBT Agreement under WTO system will be the
following contents
21 Event outline
The recall was because of the lead paint coverage which was processed
in Chinese factories Lead was banned in paint on toys and other childrenrsquos
products in the United States in the 1970s but the problem has arisen again as
more toys are imported from China Of roughly 39 lead-related recalls in a
certain year 38 were of Chinese-made goods according to the CPSC In fact
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 57 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45
13 38
about fifty percent of Mattelrsquos revenue comes from toys made in eleven
factories it owns and operates That is a high share for the toy industry But the
other half comes from toys that it outsources to up to fifty manufacturers in
China Those toys tend to be short-term products that feature characters from
movies and television shows rather than Barbie dolls or other Mattel brands58
In early July in 2007 one of the European retailers that sell Mattel toys
discovered the lead on some products On July 6 Mattel stopped operations at
the factory that produced the toys and initiated an investigation and then on
July 18 Mattel took a reporter for The New York Times on a tour of a factory
in Guanyao China and of Mattelrsquos toy safety lab in Shenzhen to show its
sophisticated testing and inspection facilities including equipment that could
detect lead paint on incoming products or supplies At that time Mattel
executives say it was unclear whether Mattel was facing a widespread lead
paint problem or if the European case was an anomaly When the companyrsquos
executives received conclusive data that persuaded them to recall the eighty-
three products the company contacted retailers who stocked the toys
Originally Mattel requires the factories it contracts with to use paint and other
materials provided by certified suppliers Mattel executives said they did not
know if the contract manufacturer substituted paint from a noncertified supplier
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 58 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 39
or if a certified supplier caused the problem59 Later it was found that even
though the company had developed a certification program and rigorous testing
rules to make sure that its Chinese contractors adhered to standards for the
allowable levels of lead in paint yet some subcontractors were careless while
others intentionally violated the rules by substituting paint from a noncertified
supplier who provided the lead paint60
The string of lead paint cases has drawn the most attention from toy
product related association and consumer watchdogs In light of the recalls
Nickelodeon - which owns the characters Dora the Explorer and Diego - has
decided to introduce a third-party monitor to check up on all of the companies
that make toys under its brands including Mattel61 Combined with the recent
scares in the United States of Chinese-made pet food and globally of Chinese-
made pharmaceuticals and toothpaste the string of toy recalls is inspiring new
demands for stepped-up enforcement of safety by United States regulators and
importers as well as by the government and industry in China This summer
the Toy Industry Association has been working with the federal Consumer
Product Safety Commission on new regulations to require more stringent safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 59 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007 60 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 61 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 40
checks The Toy Industry Association urges its members to routinely test
products it is importing to make sure they comply with federal safety standards
which prohibit for example surface paint that contains lead in toys or items
that could cause a choking hazard62 Meanwhile Mattel agreed to pay $23
million to the CPSC for violating a federal lead paint ban and marketing
importing and selling non-compliant toys in civil penalties The CPSC said the
fine against the No 1 toymaker and its Fisher-Price pre-school division was the
highest ever for the agencys regulated product violations and the third largest
in its history63
22 Aftermath of toy recall and its damage degree to the toy industry
Such an unprecedented toy recall of the US against China was also
proven through numbers and figures As Table 2 and Figure 2 display the
number of both Chinese toy recall and lead-contained toy recall tend to increase
as years pass by especially from the year 2000 To make these table and figure
Laplume and Bapuji complied a database of toy recalls based on the recall
notices posted on the website of the US CPSC They presented the data on toy
recalls in Table 2 with special attention given to those involving toys made in
China and those recalled for excessive lead Authors also presented the data
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 62 ldquoAs More Toys Are Recalled Trail Ends in Chinardquo The New York Times June 19 2007 63 Mattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 2009
13 41
pictorially in Figure 2 to allow a visual interpretation of trends and
developments64
Table 2 Number of Lead-Contained Toy Recall Announcements (1988-2008)65
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 64 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports13 65 Ibid
13 42
Figure 2 Number of Lead-Contained Toy Recall (1998-2008)66
Apparently the reason why Chinese factory used lead-contained paint was due
to cheaper price Multinational Corporation such as Mattel kept on requiring
low cost and price to their suppliers while suppliers including Chinese
manufacturers were facing serious difficulties regarding the fact that their
export prices were rising due to continuous appreciation of the Yuan and
escalating labor cost Consequently for Chinese factory owners who are often
under intense pressure to lower production costs tend to cut corners in making
products and regularly use cheap and illegal substitutes such as leaded paint to
their toys to survive as Mattelrsquos suppliers Namely Chinese local manufacturers
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 66 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports
13 43
got pressure not only from Western companiesrsquo appetite for cheaper toys but
also from the fierce local competition to satisfy such appetite Furthermore
numerous toy recalls from the US worsen the situation repeated scandals
involving Chinese products resulted in stringent environmental safety and
manufacturing standards Additional tests and certificates required of
businesses drove up costs even more67 Long supply chain involving multiple
contractors and subcontractors which are common in China were also
nominated as the major contributor Every link in the chain was susceptible to
fraud or contaminated goods Such uncertainty usually contributes to supply
chain breakdown since the larger the chain the more people get involved and
the greater the difficulty in controlling the quality of the product68
Aftermath of toy recall also included remarkable changes after the US
Congress passed the new federal childrenrsquos product laws in August 2008
setting higher standards for toy safety product line adjustments must be done
more frequently and comprehensively to satisfy requirements and standards of
Mattel and policies of US Congress Changes like these affect the factorys
working efficiency and increases costs For instance it takes about a weeks
time to make the machines adapt to new procedures and also involves huge
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 67 ldquoSmall World After All for Toy-making Hubrdquo China Daily December 23 2008 68 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007
13 44
expenditure on purchase of substitute materials when required69 The nightmare
had continued after regulators in Beijing revoked the export licenses of two toy
manufacturers one of the heads of those Chinese company that made toys for
Mattel for fifteen years and was behind the recall this month of about a million
Mattel toys committed suicide in a company warehouse in southern China The
death was the latest development in a year filled with prominent recalls and
product safety scandals involving goods made in China According to the
briefing of Chinese government one of the paint suppliers for Chinese
manufacturer had shipped the company a fake lead-free paint pigment that
could be used in producing paint70
23 Reaction and regulation of the US government and background policy
In the US responsibility for the safety of consumer products with the
exception of food pharmaceuticals and automobiles falls within the
jurisdiction of the US CPSC which regulates the sale and manufacture of more
than 15000 different consumer product The CPSC collects information about
product safety issues from sources such as hospitals doctors newspaper reports
industry reports consumer complaints investigations conducted by its staff and
reports from companies When a company becomes aware of hazards
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 69 ldquoTrouble in Chinarsquos Toy Industryrdquo China Daily December 22 2008 70 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007
13 45
associated with the products it sold it is required by law to inform the CPSC
immediately within 24 hours Based on the information it received the CPSC
works in coordination with the companies involved to recall the hazardous
products from the market The recall notices are publicly available on the
CPSCrsquos website The CPSCrsquos recall notices contain information about the
product being recalled the company recalling the product where the product
was recalled the hazard associated with the usage of the recalled product sale
details such as the number of units sold sales locations sale period and sale
price the procedure to return the product and the remedy offered by the
company71
Authority for the CPSC is provided in the 2008 Consumer Product Safety
Improvement Act (CPSIA) passed by the US Congress which gave makers and
sellers of childrens products such as toys clothing and books have until
February 10 2009 to comply with stricter standards for permissible lead
phthalate content limits and other mandatory safety requirements72 Following
considerable pushback from toymakers who said the deadline was unrealistic
and also applied to products that had already been shipped the CPSC agreed to
delay the deadline for the new testing and certification requirements by a year
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 71 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209 72 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384
13 46
to Feb 10 201073 Apparently this act is the result of a spike of 473 consumer
products recalled in 2007 in what is referred to as the ldquoYear of the Recallrdquo74 It
became effective Aug 14 2009 in the US and imposes tough standards for lead
and chemicals called phthalates in products intended for children age 12 and
under It requires that all childrenrsquos products comply with all applicable
childrenrsquos product safety rules are tested for compliance by a CPSC-accepted
laboratory have a written Childrenrsquos Product Certificate issued by the
manufacturer or importer that provides evidence of the productrsquos compliance
and have permanent tracking information affixed to the product and its
packaging75 In fact the law increased the budget of CPSC imposed new
testing and documentation requirements and set new acceptable levels of
several substances It imposed new requirements on manufacturers of toys and
other consumer products for children The Act also increased fines and
specified jail time for some violations The law became to have more wide-
sweeping nature comparing to a previous bill the Lead-Free Toys Act This
earlier bill was incorporated into this act which was apparently prompted by
various scandals over high lead content in toys in 2007
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 73 ldquoMattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 200913 74 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 75 The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws--StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act
13 47
The Act contained three main standards including exposure levels of lead
phthalate and mandatory testing Especially regarding the exposure level of
lead the legislation reduced the limit of lead allowed in surface coatings or
paint to 90 ppm from then-current limit of 600 ppm effective on 14 August
2009 The legislation reduces the amount of total lead content in childrens
product substrates to 600 ppm by 10 February 2009 300 ppm by 14 August
2009 and 100 ppm by 14 August 2011 On the other hand the legislation
required for mandatory testing that every manufacturer of a product subject to a
consumer product safety rule will provide a General Conformity Certificate to
certify based on unit testing or a reasonable testing program that the product
complies with all safety rules76 These certificates must accompany the product
through the distribution chain through the retailer They must be available to the
CPSC during any inspection The third party testing requirement for lead
content was originally set by the CPSIA at 600 ppm but dropped to 300 ppm in
August 2009 However these lead content testing requirements were stayed by
the CPSC in January 2009 until February 10 2010 In December 2009 this stay
of enforcement was further extended until February 10 2011 In both cases the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 76 Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf
13 48
CPSC cited a need to implement further rulemaking and to give manufacturers
more time to comply77
US regulators also announced plans to set up a Beijing office to help
ensure Chinese exports are safe for Americans following a slew of recalls
involving childrenrsquos toys Particularly the US CSPC sought to establish a
permanent presence overseas for the first time to better cooperate with Chinese
regulators and companies so the countryrsquos products are up to US standards It
also planned to have commission staff working in the embassy in Beijing to
work with manufacturers and Chinese regulators One major task of Beijing
office was to educate Chinese manufacturers about the new requirements under
the CPSIA Considering some mutual economic interests between the US and
China Chinese manufacturers are expected to comply with this law since the
large retailers in the US require them to meet such standard78
Amid growing concerns over the safety of Chinese products the US
launched negotiations towards a common safety standard for toys on November
17 in Brussels with the EU as well The talks were formally opened during a
trilateral high-level meeting between EU Consumer Affairs Commissioner
Meglena Kuneva the US Chairman of the Consumer Product Safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 77 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review 78 ldquoUS seeks China office to ensure export safetyrdquo China Daily July 31 2009
13 49
Commission Nancy Nord and the Chinese Vice-Minister of AQSIQ Wei
Chuanzhong The three sides have decided to bring their joint efforts to a new
level by aligning their standards Toys will be the first targets since around 75
percent of toys sold around the world are made in China Common standards
and policy consistence are very crucial for Chinese manufacturers to do their
business in a fair and transparent arena points out Liang Mei deputy chairman
of China Toy Association Another comment was added that the companys
strong focus on research and development would help it to overcome the new
technological barriers and avoid safety disputes79 A certain kind of special
team that is engaged in investigating and studying technology standards of
various nations and international trends and managing onersquos own safety
standards higher than the general or keep it ahead of the criteria of the exporting
marketplaces were also suggested as solution by industry experts80
3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT
31 Preliminary findings under GATT Agreement
A preliminary research about the legitimacy of USrsquos recall on Chinese
toys under GATT Agreement insists that by placing a temporary ban on
Chinese toy products the United States would violate Article III which is
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 79 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007 80 ldquoTrouble in Toy Industryrdquo China Daily December 22 2008
13 50
National Treatment Despite violating GATT Article III4 the author insists
that a Panel would likely find the temporary ban on Chinese toy products valid
under Article XX(b) based on following rationales most of all the temporary
ban on Chinese toys is within the policies designated to protect the human life
and health of American children Just as the Panel in lsquoThailand ndash Cigarettersquo
case has recognized the negative human health effects of smoking a Panel
would likely conclude that the use of lead in childrenrsquos toys creates a negative
health effect It would likely then find that the United States sufficiently sets
forth a prima facie case for an Article XX(b) exception81 Moreover the author
writes no alternative measure could adequately diminish the high risk of lead
contamination of Chinese toys and therefore hold the strict measure valid
Authorrsquos opinion that the temporary ban on Chinese toy does not arbitrarily or
unjustifiably discriminate against Chinese toy imports also leads to justification
of US toy recall The logic behind is that the ban targets Chinese toy imports
because previous US measures failed to curtail the significant volume of
contaminated Chinese toys entering the US markets Since there are no
ulterior ldquoprotectionist objectivesrdquo the measure is not a ldquodisguised restrictionrdquo
under Article XXrsquos chapeau Therefore the author argues that since the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8113 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213
13 51
temporary ban satisfies all the requirements of Article XX(b) a Panel would
likely rule that it does not violate GATT principles82
32 Legal analysis why USrsquos toy recall is legally controversial under TBT Agreement When based on TBT Agreement one of the articles related to the USrsquos
recall on Chinese toy imports include Article II1 which states ldquoimported
product shall be accorded treatment no less favourable than that accorded to
domestic like productsrdquo representing MFN principle and NT 83 The other one
is Article II2 that regulates member statesrsquo measures not to be trade-restrictive
by stipulating that ldquotechnical regulations shall not be more trade-restrictive than
necessary to fulfill a legitimate objective taking account of the risks non-
fulfilment would createrdquo84
First of all Article II1 of TBT Agreement is highly likely to be violated
because it would treat Chinese toy imports less favorably than US domestic
toys To put in more detail since the essential factor that needs to be considered
is ldquolikenessrdquo between exports and imports determining whether US toys and
Chinese toys are like products under the meaning of Article II1 must be the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8213 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 83 TBT Art II1 84 TBT Art II2
13 52
prior analysis to reach such likely conclusion Just as Uche wrote in the legal
analysis under GATT Agreement Chinese toy imports are like products with
respect to US toys under the definition promulgated by GATT Article III4
because the ban would affect the ldquointernal sale offering for sale purchase
transportation distribution or userdquo of the Chinese toys85 According to Uche
ldquoin determining whether imported and domestic products are like products not
only the properties nature and quality of the product but also the end use of the
product must be consideredrdquo86 In fact Chinese toys and American toys share
similar nature which is to entertain children and manufacturers do not affect
such nature whether they are Americans or Chinese Also since manufacturing
factories in China are managed and controlled by Mattel with its same
operation policy the quality of Chinese-made toys and American-made toys
within Mattelrsquos manufacturing chain seems to be quite identical as well On top
of that regardless of their manufacturers toys generally have the same end-
users children When compared to customers in other age groups they seem to
share relatively similar tastes and consumer habits
On the other hand USrsquos recall on its Chinese imports can be analyzed
consistent with Article II2 of TBT Agreement According to the Panel Report
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 85 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 8613 Ibid13
13 53
of lsquoUS ndash Tunarsquo case the analysis of Article II2 of the TBT Agreement may be
conducted in two steps first to determine whether a certain action is taken to
fulfill a legitimate objective which include ldquoprotection of human health or
safetyrdquo and second if that is the case to determine whether that measure is
less trade-restrictive than necessary to fulfill such objective taking account of
the risks non-fulfillment would create87 Based on such criteria USrsquos recall was
due to protect American children from the exposure to the lead paint which can
be interpreted as the ldquolegitimate objectiverdquo On top of that the measure done by
the US can be regarded as less trade-restrictive than necessary to fulfill such
objective with the consideration about risks non-fulfillment would create since
the measure was merely a temporary recall on Mattelrsquos defects rather than
unilateral and arbitrary import restriction against the entire Chinese imports to
the US Also such measure may be originated from the risk-assessment of the
case when the legitimate objective protection of human health or safety has
failed to be fulfilled which might trigger serious physical and mental problems
to American children Therefore it can be concluded that USrsquos toy recall is not
inconsistent with TBT Article II2 when considering aforementioned facts
However although Article II2 is satisfied the recall measure taken by the US
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8713 WTO Panel Report lsquoUS mdash Tunarsquo (WTDS381R)
13
13 54
is still questionable because Article II1 and II2 of TBT Agreement are
obligations of WTO member nations which implies that both articles must be
satisfied to acquire legitimacy unlike the preliminary analysis based on GATT
Agreement Thus when the case similar to this occasion is brought to the
international court under the WTO there would be high probability that the
respondentrsquos recall measure might trigger legal controversy under the TBT
Agreement
IV FURTHER DISCUSSION AND CONCLUSION
This paper overall has implemented the case study of which the US has
recalled on Chinese toy imports concerning the lead paint and has analyzed the
suitability and legitimacy of such measure in light of TBT Agreement Prior to
the case study some applicable international rules were introduced GATT
Article I III XX(b) and the chapeau of Article XX which are MFN Principle
NT and General Exceptions to GATT provision respectively formulated the
basis of TBT Agreement In terms of TBT Agreement Article II1 and II2
were the main provision those are applicable to this specific case
Following such applicable international agreements toy industry trend
and the event outline of USrsquos recall on Chinese toy imports were displayed
Along with its volatile and seasonal characteristics the toy industry usually
13 55
incurs relatively higher costs on obsolete inventory lost sales and markdown
Also it is important strategy to survive that providing creative yet price-
competitive toys at the right quantity at the right stores during the very short
selling-windows At this point toy recall case done by the US on Chinese
imports in 2007 was one of the empirical evidence that shows aforementioned
drawback that toy industry and China as manufacturer is suffering from
Particularly this case of Mattelrsquos toy recall against Chinese toy products had
noteworthy significance as the occasion of which a certain multinational
corporationrsquos manufacture outsourcing got expanded to the scale of national
trade dispute concerning consumer product safety issue
Applying abovementioned articles from the TBT Agreement as an
analysis framework some legal controversies were presented regarding the US
toy recall case in the following section As the preliminary finding proved
based on GATT Agreement the recall measure itself violates MFN principle
and NT Nonetheless unlike GATT Agreement which contains exception
clause that justifies such violation TBT does not include any kind of
justification mechanism Therefore although the recall measure done by the US
satisfies Article II2 violation of Article II1 of TBT may cause legal
controversy when the similar case is brought to WTO
On the basis of such occasion and its legal issues several important
13 56
implications in the practical aspect can be drawn for the further discussion It
seems that although China is already well aware of the necessity to adopt and
apply international standards and to make their domestic ones harmonizing with
international norms through remarkable efforts as shown in some international
trade reports China is rather suffering from the disjunction between
continuously improving international standards and Chinarsquos lack of strict and
uniform enforcement of standards This may imply that efforts to make
international agreement and its application consistent must be done by both
international organization and local governments for effective connection
between the public and private sector Particularly the WTO should not stop at
establishing provisions but focus more on implementation with consideration
on each member nationrsquos industry environment and condition especially
regarding those of developing countries Consequently not only technical
standards and certificate management but also education and training program
for the industry fields ought to be provided in the scale of international
organizations
The Chinese government and industry groups also need to address this by
ensuring that Chinese exporters adhere to the standards of the importing
country Companies must invest time and effort in developing not only
standards and principles of safety for their suppliers but must also invest in
13 57
education and training to build the skills and abilities within the supplier
network to assure product safety88 At the same time the governments of
importing countries need to encourage Chinese authorities to develop global
standards on consumables then legislate and monitor them The difference in
standards across the world is clearly an issue These differences need to be
addressed with high priority so that consumers can benefit from globalization of
manufacturing and consumption The issue of global standards is contentious
because different countries have different trajectories of development The
standards of developing countries may not be acceptable to a developed country
On the other hand developing countries will some- times argue that they cannot
adopt the standards of the developed world because of the high costs associated
with these standards Nevertheless exports from developing countries should
adhere to the standards of the export markets Accordingly all those involved
in the global supply chain such as suppliers manufacturers and marketers need
to develop systems to ensure the standards are applied89
This issue with toy recalls takes on another dimension of concern in more
local level which is the cost issue caused by the vicious cycle in global supply
chain of toy industry Despite the awareness of Chinese manufacturers 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8813 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-72013 89 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 58
regarding international technical standards it may be hard for them to ignore
cheaper leaded-paint when squeezed between harsh demands on lower cost
from the US importers and domestic problems such as increasing labor cost and
RMB appreciation At this point the vicious cycle can be formed in toy
industryrsquos global supply chain in spite of the information and knowledge about
the current international standards local manufacturers use cheaper leaded paint
for lower cost Detecting excessive lead level from the paint demands on
technical standard becomes harsher within importing countries As a result
such higher standards require more cost for locals to be satisfied which
ultimately completes the vicious cycle Consequently it seems that further
discussion and researches about constructive measures including policy
changes may be essential and important to resolve such crisis more
fundamentally
13 59
REFERENCES
Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 Del V G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45 Jiacheng Z and Lu Hongjie (2013) Analyzing China Harmonization of Technical Barriers to Trade in the EU and US Markets The Twelfth Wuhan International Conference on E-Business ndash Emerging Operations amp Services Management Track Johnson M E (2001a) Learning from toys Lessons in managing supply chain
13 60
risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 Keith13 E13 M13 John13 S13 W13 and13 Tsunehiro13 O13 (2000)13 Quantifying13 the13 Impact13 of13 13 13 13 13 13 13 Technical13 Barriers13 to13 Trade13 A13 Framework13 for13 Analysis13 Policy13 Research13 13 13 13 13 13 13 Working13 Paper13 Development13 Research13 Group13 The13 World13 Bank Lee M A Flynn B B and Frohlich M T (2008) All supply chains donrsquot flow through understanding supply chain issues in product recalls Management and Organization Review 4 167ndash182 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal Marucheck A S (1987) On product liability and quality control IIE Transactions 19 355ndash360 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review Paul W B and Hari B (2008) Toy Recalls and China Emotion vs Evidence Management and Organization Review 42 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Reports and Reviews (Online documents included) Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby- Productshtml
13 61
Brief Guide to Analytical Methods for Measuring Lead in Paint Inter- Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground Report on Technical Barriers to Trade (2013) United States Trade Representative Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf The Impact of the TBT and SPS Agreements on Food Labeling and Safety Regulations httpcspinetorgreportscodexwtospsbthtm The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws-- StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml
13 62
GATTWTO Documents The Technical Barriers to Trade Agreement The General Agreement on Tariffs and Trade 1994 WTO Accession Protocol of The Peoplersquos Republic of China WTO Concerns on Indiarsquos Import Restriction on Chinese Toys WTO Technical information on TBT Trade topics Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm WTO Trade Policy Review (2012) WTO ldquoWhat is the WTOrdquo Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm WTO European Communities ndash Measures Affecting Asbestos and Asbestos- Containing Products WTDS135R
13 63
국문 초록
세계경제에 있어서 각 국가 경제의 연계성이 심화됨에 따라 많은
제조업들의 생산 라인과 공급 사슬 역시 세계화 되면서 주로 디자인이나
브랜드 관리를 담당하는 선진국과 생산과 제조를 담당하는 개발도상국
간의 기술 표준 차이에서 오는 문제점들이 발견되고 있다
세계무역기구(WTO) 체제하에서 무역에 관련된 기술표준들은 무역상
기술장벽 조항(TBT)에 따라 관리되어지나 WTO의 회원국들의 논의 하에
알맞은 조항을 명시하는 것과 조항의 효용성 또는 실제 각국의
기술표준들과 조항의 합치성은 별개의 문제인 것이 사실이다
본 논문은 미국 Mattel 사의 중국산 장난감 회수조치가 WTO
체제하에서 어떠한 법적 의미를 지니는지 살펴보았다 사건 당시 실제로
중국이 미국을 상대로 WTO에 제소하지는 않았지만 오늘날 대두되는
TBT의 중요성과 점점 더 심화되어가는 제조산업의 세계화 현상을
보았을 때 향후 비슷한 사건들이 발생할 가능성이 높기 때문에 이러한
분석은 유의미할 수 있으며 추후 시사하는 바 역시 클 것으로 예상된다
따라서 본 연구에서는 미국의 중국산 장난감 회수조치의 통상법적
사례분석을 통해 TBT가 기술표준문제에서 지니는 법적 의미를
분석하였다
키워드 세계무역기구 무역상 기술장벽협정 기술표준 Mattel사
장난감 회수조치 중국산 장난감
학번 2012-22086
ltstartpagegt10I INTRODUCTION 1II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 4 1 GATT ARTICLE I amp III 4 2 GATT ARTICLE XX(B) amp CHAPEAU OF ARTICLE XX 8 3 TBT UNDER THE WTO SYSTEM amp TBT ARTICLE II 10 4 OTHER RELATED TECHNICAL STANDARDS 20III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 28 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS 28 11 Characteristics of toy industry 28 12 Global supply chain with China involved 31 2 MATTELiexclmacrS TOY RECALL 34 21 Event outline 37 22 Aftermath of toy recall and its damage degree to the toy industry 40 23 Reaction and regulation of the US government and background policy 44 3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT 49 31 Preliminary findings under GATT Agreement 49 32 Legal analysis why USiexclmacrs toy recall is legally controversial under TBT Agreement 51IV FURTHER DISCUSSION AND CONCLUSION 54REFERENCES 59plusmnsup1sup1reg AtildeEcircmiddotIuml 63ltbodygt
13 9
adopt of enforce measures ldquonecessary to protect human animal or plant life or
healthrdquo12 through the use of measures those are inconsistent with GATT In this
phrase ldquonecessaryrdquo can be regarded as the main keyword when the panel
implements the analysis of a certain case under Article XX(b) the Panel must
determine that a trade measure is ldquonecessaryrdquo to achieve the objectives of that
member nationrsquos public health policy The necessity of such intrusive health
policy can be applied exclusively when the selected measure is the one and only
available measure and there are no less trade restrictive alternatives that would
be consistent with GATT in the occasion
22 Chapeau of GATT Article XX
Not only Article XX(b) but also the chapeau of GATT provides the
criteria that exceptional case must satisfy The chapeau presents as follows
ldquoSubject to the requirement that such measures are not applied in a manner which would constitute a means of arbitrary or unjustifiable discrimination between
countries where the same conditions prevail or a disguised restriction on international trade nothing in this Agreement shall be construed to prevent the adoption or
enforcement by any contracting party of measureshelliprdquo13
The purpose of this chapeau is to prevent discrimination and guard against
protectionist policies by prohibiting the application of arbitrarily or
unjustifiable discriminative measures between countries Therefore for a 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 12 GATT Art XX(b) 13 GATT Art XX
13 10
certain dispute case to be exceptional against GATT principles including MFN
and national treatment it must satisfy both Article XX(b) and the chapeau of
GATT These two preconditions ultimately become the basis of Technical
Barrier to Trade (TBT) Agreement under the WTO system
3 TBT UNDER WTO SYSTEM amp TBT ARTICLE II
31 Creation of the WTO
The international community created the WTO as a response to the
growing problems facing GATT as the world economy became more globalized
On January 1 1995 the international community established the WTO in order
to reduce trade barriers through multilateral negotiations With its creation the
WTO subsumed GATT and formed the first international trade organization In
this context the original GATT text (GATT 1947) is still in effect under the
WTO framework subject to the modifications of GATT 199414
Whilst GATT was a set of rules agreed upon by nations the WTO is an
institutional body The WTO expanded its scope from traded goods to include
trade within the service sector and intellectual property rights Although it was
designed to serve multilateral agreements during several rounds of GATT
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 14 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 91513
13 11
negotiations multilateral agreements created selective trading and caused
fragmentation among members WTO arrangements are generally a multilateral
agreement settlement mechanism of GATT15 As the purpose of the WTO is to
facilitate trade among nations through trade agreements as early as 1997 these
agreements governed over ninety percent of all international trade16
In terms of its organization mechanism the WTO consists of various
committees and councils that address novel trade issues and create stronger
international agreements Any WTO member may participate in any committee
or council However WTO members may not participate in the appellate body
dispute settlement panels or multilateral committees The WTO also provides
members with many benefits that facilitate the flow of international trade In
addition to providing an international trade framework the WTO provides its
members with a dispute resolution Panel to resolve disputes among member
states If a dispute arises among contracting parties they must first enter into
consultation After sixty days if the parties cannot agree then they may submit
their dispute to a WTO Panel for study Thereafter the Dispute Settlement Body
appoints a three- to five-member Panel of independent trade experts to review
the dispute The Panel evaluates the facts reviews GATT principles and 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 15 ldquoWhat is the WTOrdquo WTO official website Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm 16 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915
13 12
submits a report with its decision The decision binds the parties unless within
sixty days the Dispute Settlement Body unanimously decides to reject the
report or either party appeals the decision17
The WTO has a number of fundamental principles that every WTO
member must follow These principles include transparency MFN National
Treatment and reciprocity subsuming basic principles of GATT as well
Transparency requires that member-states publish their trade policies and
regulations and apply them equitably Reciprocity requires that parties in trade
agreements meet their respective trade obligations MFN principle and national
treatment are identical with those under GATT18
32 TBT under the WTO system
The provisions of the GATT 1947 contained only a general reference to
technical regulations and standards in Articles III XI and XX a GATT
working group set up to evaluate the impact of non-tariff barriers in
international trade concluded that technical barriers were the largest category
of non-tariff measures faced by exporters After years of negotiations at the end
of the Tokyo Round in 1979 thirty-two GATT Contracting Parties signed the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 17 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 18 Ibid
13 13
plurilateral Agreement on TBT The Standards Code as the Agreement was
called laid down the rules for preparation adoption and application of technical
regulations standards and conformity assessment procedures The new WTO
Agreement on Technical Barriers to Trade or TBT Agreement has
strengthened and clarified the provisions of the Tokyo Round Standards Code
The TBT Agreement negotiated during the Uruguay Round is an integral part
of the WTO Agreement19
Aforementioned GATT Article XX(b) and the chapeau of Article XX
may now explain the advent of the TBT Agreement under the WTO system
Just as GATT becomes an entity as the WTO and the WTO Agreement
succeeds the contents of GATT the TBT Agreement got developed based on
GATT Article XX(b) and the chapeau of Article XX as well Such
characteristics of TBT is based on the following evidence
ldquohellip Desiring to further the objectives of GATT 1994 hellip Desiring to ensure that technical regulations and standards including packaging marking and labeling
requirements and procedures for assessment of conformity with technical regulations and standards do not create unnecessary obstacles to international trade hellip
Recognizing that no country should be prevented from taking measures necessary to ensure the quality of its exports or for the protection of human animal or plant like or health of the environment or for the prevention of deceptive practices at the levels it
considers appropriate subject to the requirement that they are not applied in a manner which would constitute a means of arbitrary or unjustifiable discrimination between
countries where the same conditions prevail or a disguised restriction on international
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 19 Technical information on TBT Trade topics WTO official website Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm
13 14
trade and are otherwise in accordance with the provisions of this Agreement helliprdquo20
One of the WTO Panel Report which is about the lsquoEC - Asbestosrsquo case also
mentions about intertwined mechanism between TBT and GATT Article XX(b)
ldquoWe also note that the criteria on the preparation adoption or application of
technical regulations in Article 22 of the TBT Agreement are very similar to
those in Article XX of the GATT 1994 The preamble to the TBT Agreement in
fact repeats some of the wording of Article XX of the GATT In the Panelrsquos
view the TBT Agreement is a development of the GATTrdquo21
To give more detail about the relationship between the TBT Agreement
and GATT Agreement although the TBT Agreement according to its Preamble
in intended to ldquofurther the objectives of GATT 1994rdquo it does not contain any
explicit links to Article XX(b) or any equivalent exception clause Nevertheless
similar wording is found in Article II2 of TBT Unlike Article XX this
provision also mentions ldquohuman safetyrdquo and does not stipulate a closed list of
policies (ldquointer aliardquo) Therefore a wider variety of reasons (even moral ethic
and socio-economic considerations market transparency or consumer
preferences) could be ldquo legitimate objectivesrdquo22 Furthermore as in Article
XX(b) the term ldquonecessaryrdquo is contained in Article II2 of TBT as well 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 20 TBT The Preamble 21 WTO Panel Report lsquoEC mdash Asbestosrsquo (WTDS135R) para 855 22 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers
13 15
However this seems to contain an element of tautology the phrase ldquonot be
more trade-restrictiverdquo is reminiscent of the interpretation of ldquonecessaryrdquo in
Article XX(b) Yet the different balance of obligations in Article II2 TBT and
in Article XX suggests that ldquonecessaryrdquo need not have exactly the same
meaning in both provisions In lsquoEC ndash Asbestosrsquo case the Appellate Body stated
that ldquothe TBT Agreement imposes obligations on Members that seem to be
different from and additional to the obligations imposed on Members under
the GATT 1994rdquo Unlike Article XX where the burden rests on the defending
party to present a prima facie case that the measure is justified under Article
II2 TBT it is for the complaining party to make a prima facie case that the
measure creates an unnecessary barrier to trade23
There are three main concepts throughout the entire Agreement technical
regulations standards and conformity assessment procedures Technical
regulations and standards set out specific characteristics of a product such as its
size shape design functions and performance or the way it is labeled or
packaged before it is put on sale In certain cases the way a product is produced
can affect these characteristics and it may then prove more appropriate to draft
technical regulations and standards in terms of a products process and
production methods rather than its characteristics per se The TBT Agreement
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 23 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers13
13 16
makes allowance for both approaches in the way it defines technical regulations
and standards24 One another feature of these standards and regulations is that
they should not be imposed in a protectionistrsquos way In fact the TBT
Agreement accords to Members a high degree of flexibility in the preparation to
take into account the existence of legitimate divergences of taste income
geography and other factors between countries adoption and application of
their national technical regulations according to the abovementioned Preamble
However Members regulatory flexibility is limited by the requirement that
technical regulations ldquoare not prepared adopted or applied with a view to or
with the effect of creating unnecessary obstacles to traderdquo25 according to the
Article II2 Lastly conformity assessment procedures are technical procedures
mdash such as testing verification inspection and certification mdash which confirm
that products fulfill the requirements laid down in regulations and standards
Generally exporters bear the cost if any of these procedures Non-transparent
and discriminatory conformity assessment procedures can become effective
protectionist tools Costs for exporters usually include loss of economies of
scale which is the case that if a firm must adjust its production facilities to
comply with diverse technical requirements in individual markets production
costs per unit are likely to increase This imposes handicap particularly on small
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 24 TBT Annex I 25 TBT Art II2
13 17
and medium enterprises Information costs which include the costs of
evaluating the technical impact of foreign regulations translating and
disseminating product information and training of experts is also a part of
exporterrsquos burdens Conformity assessment costs confirming the compliance
with technical regulations through testing certification or inspection by
laboratories or certification bodies are usually at the companys expense as
well26
The TBT Agreement applies when a country applies aforementioned
technical regulations standards or procedures for assessing conformity with
these standards in such a way as to impose an unnecessary restriction on
international trade It is subject to review every three years to reflect the trend
The TBT Agreement covers a broad range of products including consumer
product such as toys for children which also implies that the largest number of
technical regulations and standards are adopted to aim at protecting human
safety or health27 In recent years the number of technical regulations and
standards adopted by countries has grown significantly Increased regulatory
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 26 Technical information on TBT Trade topics WTO official website Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm 27 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 2
13 18
policy can be seen as the result of higher standards of living worldwide which
have boosted consumers demand for safe and high-quality products28
The impact of the TBT on international trade is still being researched and
discussed which makes the issue ambiguous A study by Fontagneacute Mimouni
and Pasteels states that an insignificant or even positive impact of the TBT on
international trade of manufactured consumer products was observed29 On the
other hand researches on the WTO official website specifies that although it is
difficult to give a precise estimate of the impact on international trade of the
need to comply with different foreign technical regulations and standards it
certainly involves significant costs for producers and exporters that could be
huge burden to trade In general these costs arise from the translation of foreign
regulations hiring of technical experts to explain foreign regulations and
adjustment of production facilities to comply with the requirements In addition
there is the need to prove that the exported product meets the foreign
regulations The high costs involved may discourage manufacturers from trying
to sell abroad In the absence of international disciplines a risk exists that
technical regulations and standards could be adopted and applied solely to
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 28 Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html 29 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal
13 19
protect domestic industries30
33 TBT ARTICLE II
Article II of the TBT Agreement is the major part in terms of its
succession of GATT Article XX Especially Article II1 states
ldquoMembers shall ensure that in respect of technical regulations products imported from the territory of any Member shall be accorded treatment no less favourable than
that accorded to like products of national origin and to like products originating in any other countryrdquo
which stipulates that member states of the WTO must offer indiscriminative
treatment and environment to their trading partners within the WTO system
and between domestic goods and imported goods Moreover Article II2
presents
ldquoMembers shall ensure that technical regulations are not prepared adopted or applied with a view to or with the effect of creating unnecessary obstacles to
international trade For this purpose technical regulations shall not be more trade-restrictive than necessary to fulfil a legitimate objective taking account of the risks
non-fulfilment would create Such legitimate objectives are inter alia national security requirements the prevention of deceptive practices protection of human
health or safety animal or plant life or health or the environment In assessing such risks relevant elements of consideration are inter alia available scientific and
technical information related processing technology or intended end-uses of productsrdquo
Preceding article is composed of general obligation and specific obligation the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 30 Technical information on TBT Trade topics WTO official website Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm
13 20
part that states ldquoMembers shall ensure that technical regulations are not
prepared adopted or applied with a view to or with the effect of creating
unnecessary obstacles to international traderdquo is general obligation while the rest
represents specific obligation One can witness that such paragraph prohibits
trade-restrictive characteristic to fulfill a legitimate objective being consistent
with the purpose of the WTO Particularly following case study will be
analyzed based on these articles
4 OTHER RELATED TECHNICAL STANDARDS
41 Lead regulation
Lead in paint can be divided into soluble lead and insoluble lead soluble
lead is the lead likely to be available for absorption if a child mouths or
swallows31 Any exposure to both kinds of lead is potentially harmful for a
child as there is no known ldquosaferdquo level In May 2012 the US Centers for
Disease Control (CDC) announced it would change its policy on Childhood
Lead Poisoning to eliminate the terminology ldquolevel of concernrdquo that was
previously defined as a blood lead level of 10 ugdl and which had been widely
adopted by other health agencies This change acknowledges that all exposures
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 31 Brief Guide to Analytical Methods for Measuring Lead in Paint Inter-Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf
13 21
to lead are potentially harmful to a child and therefore public health policy
should focus on preventing exposures before they cause harm The CDC will
now recommend follow up for the most highly exposed children with elevated
blood lead levels above a reference value representing the top 25 of all
children in the US That level is currently 5 microgdl but this will be updated
every four years based on current surveillance testing data This is the first
substantive change in the agencyrsquos guidance on blood lead levels since 1991
While developed countries have implemented standards to regulate the use of
lead in paint much of the paint currently sold for residential use in most
countries contains high levels of lead A recent study examining lead
concentrations in the paint of 10 developing countries demonstrates that 68
of the new paints tested exceed the US standard of 90 ppm (effective August
2009) Published studies conducted in India China and other counties have had
similar findings32
Moreover most countries do not have regulatory limitations on lead
content in paint or only have voluntary standards in place In countries with
regulations the permissible lead levels are often inconsistent with a range of
excluded applications Standards between countries vary greatly and some
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 32 Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground
13 22
regulations reference soluble lead and others total lead (percent by weight)33
The lead level regulation in paint of the US and China is not an exception when
referring to the following table although both countries have same figure in
terms of the ppm the standard is slightly different since China measures the
soluble paint only while the US includes the total paint both soluble and
insoluble paint
Table 1 Lead in Paint Regulations by Country34
Such fact implies that regarding the lead level regulation China is less strict
then the US with 90 ppm maximum while the US requires less than 90 ppm
when considering the added amount of insoluble lead as well In fact acute
exposure to lead by chewing on a lead toy for example or repetitive exposure 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 33 Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground13 34 ibid 13
13 23
to lead by handling toys that contain it can lead to severe neurological
behavioral problems and damage brain cells especially in children35
42 Chinarsquos technical standard system and commitment to the WTO and TBT Agreement There are four levels of technical standards in China national trade
local and enterprise standards Under the Regulations for the Implementation of
the Standardization Law in formulating national standards the competent
standardization administration department under the State Council is
responsible for making plans organizing drafting examining and approving
numbering and issuing national standards If there are no national standards for
technical requirements that need to be standardized for certain trades
throughout the country trade standards may be formulated Trade standards
become null and void automatically after the corresponding national standards
enter into effect In the absence of national standards or trade standards local
standards may be formulated on safety and sanitation requirements for
industrial goods that need to be unified in the provinces autonomous regions
and municipalities directly under the Central Government Local standards
become null and void automatically after the corresponding national standards
or trade standards enter into effect In the absence of national standards trade 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 35 ldquo550000 More Chinese Toys Recalled for Leadrdquo The New York Times September 27 2007
13 24
standards or local standards for certain products the enterprises producing such
products may formulate their own standards as the basis for organizing
production Where there are already national trade or local standards
enterprises are encouraged to formulate and apply enterprise standards that are
stricter than the corresponding standards36
Furthermore China continues to be an active member of the WTO
Committee on Technical Barriers to Trade According to the authorities in the
period 1 January 2009 to end-October 2011 China made a total of 350
notifications to the Committee on Technical Barriers to Trade (including
revisions addenda supplements and corrigenda) Chinas notifications cover a
wide variety of products and concerns with particular emphasis on human
health and safety China has used the TBT Committee to raise concerns about
measures or proposed measures in its export markets on products ranging from
toys to herbal medicines In China the WTO enquiry point for technical
barriers to trade is the International Inspection and Quarantine Standards and
Technical Regulations Research Center under the State General Administration
for Quality Supervision and Inspection and Quarantine (AQSIQ) Also the
WTO Notification and Enquiry Center of Ministry of Commerce Peoplersquos
Republic of China (MOFCOM) is responsible for Chinas notifications to the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 36 Trade Policy Review (2012) World Trade Organization
13 25
WTO TBT Committee It has been notifying proposed technical regulations and
conformity assessment procedures to the TBT Committee so that interested
parties in WTO members are able to comment on them as required by the TBT
Agreement37
China is a member of the International Organization for Standardization
(ISO) the International Electrotechnical Commission (IEC) and the
International Telecommunication Union (ITU) the World Health Organization
of the United Nations (WHO) and Codex Alimentarius Commission as well as
several regional standards organizations such as the Pacific Area Standards
Congress Meanwhile the Standardization Administration of China (SAC) was
established in April 2001 It is the competent department authorized by the
State Council to implement administrative functions and to exercise unified
administration over the standardization work throughout the country Its main
responsibilities include taking part in drafting and amending laws and
regulations on national standardization drafting and implementing policies
concerning national standardization representing China in ISO IEC and other
international or regional standardization organizations and so on38
According to Chinarsquos Accession Protocol written by the WTO China
also has made commitments such as complying with obligations under TBT
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 37 Trade Policy Review (2012) World Trade Organization 38 ibid13
13 26
Agreement including the adoption and application of standards technical
regulations and the conformity assessment procedures (such as testing or
certification) to both imported and domestic goods and these procedures done
in a transparent manner China consented to speed up its process of reviewing
existing technical regulations standards and conformity assessment procedures
to determine their continuing relevance and consistency with international
standards and to harmonize with them as well Periodical reports on the status
of this review process and the number of standards and technical regulations
that have been nullified are one of Chinarsquos tangible commitments39
43 Concern of the US on Chinarsquos technical standards
Despite aforementioned changes National Trade Estimate Report of the
United States Trade Representative (USTR) states some problems and
limitations of Chinarsquos technical standard implementation Especially it still has
concerns about significant conformity assessment and testing-related issues in
China US exporters still continue to report that Chinarsquos regulatory
requirements are not enforced as strictly or uniformly against domestic
producers as compared to foreign producers In addition in some cases Chinarsquos
regulations provide only that products will be inspected or tested upon entry
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 39 Accession Protocol of The Peoplersquos Republic of China World Trade Organization
13 27
into Chinarsquos customs territory without any indication as to whether or how the
regulations will be applied to domestic producers However in 2007 as in prior
years almost all of the notified measures have emanated from AQSIQ SAC or
China Certification Accreditation Association (CNCA) and have rarely
included measures from other agencies that appear to require notification such
as the Ministry of Health the Ministry of Information Industry (MII) and the
State Environmental Protection Administration (SEPA) Four years ago in part
to address this problem China had reportedly formed a new inter-agency
committee with representatives from approximately 20 ministries and agencies
and chaired by AQSIQ to achieve better coordination on TBT matters but
progress has been inconsistent in this area As a result some of Chinarsquos TBT
measures continue to enter into force without having first been notified to the
TBT Committee and without foreign companies having had the opportunity to
comment on them or even being given a transition period during which to make
necessary adjustments In other cases some written comments submitted by
US and other foreign interested parties seemed to be wholly disregarded
Sometimes there was insufficient time for China to consider about these
issues40
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 40 National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative13
13 28
III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS
11 Characteristics of toy industry
Baby product manufacturing industry worldwide caters to around four
million babies on a yearly basis generating retail revenue of nearly seven
billion dollars Demand in this industry has grown due to a rising number of
babies to be catered to partly because people are starting families later Product
innovation and development has allowed retailers and manufactures to widen
the market using new technologies and advanced marketing approaches The
market encompasses different segments which can be divided into toys
feeding accessories wipes disposable diapers body care products and
soothers41
Especially toy industry is one of the worldrsquos oldest creative industries
For centuries toys have helped children to have fun and to transform to creator
masters emulators nurturers friends collectors story lovers and experience
seekers42 Toy industry also produces products which meet lsquocritical needs as
defined by Nagurney et al (2001) which specifies that toy products along with
other products are necessary to sustain and prolong human life and well-being
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 41 Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby-Productshtml 42 Del Vecchio G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA
13 29
Moreover consumer products such as toys while not necessary to sustain
human life have certainly contributed to the quality of life and improved living
standards enjoyed by much of the population43
However creative business such as toys is extremely volatile and seasonal
in nature Volatility in the toy industry is caused by variable and unpredictable
demands very short and specific selling-windows and short product-life-cycles
Therefore investors and practitioners know very well that the toy industry is far
from tranquil44 Along with its volatile characteristics the toy industry also has
incurred relatively higher costs on obsolete inventory lost sales and markdown
as compared to other industries45 Therefore to survive these industries face a
very unique challenge that is to provide the right toys at the right quantity at the
right stores during the very short selling-windows and to frequently provide
creative and yet price-competitive toys46 Also within toy industry increasingly
educated parents with higher levels of disposable incomes and growing
awareness regarding safety and health issues accompanies strong demands on
international safety standards according to the recent international trends Such 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 43 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 44 Johnson ME (2001a) Learning from toys Lessons in managing supply chain risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 45 Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 46 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management
13 30
elements of toy industry ultimately lead and motivate toy companies to focus
not only on sales and marketing but also on product quality control and
technology innovation Toy industry has globalized with much sourcing of
components and ingredients from low-cost global suppliers increased
outsourcing of production to foreign production facilities and transportation
and distribution within global markets Recent safety problems can be also
traced back to changes in global supply chain systems47 Also the industry
must continue increasing marketing budgets and intensify its safety standard to
combat bad publicity which can put a dent in product sales such as the blow to
the formula market caused by reports of lead in the paint used to color toys
Such scares damage consumer confidence and company credibility
necessitating strong publicity campaigning as a remedy Government
involvement in manufacturing practices is also likely to increase meaning that
companies will have to comply with standards set in place to help protect
consumers48
In terms of the major market of the toy industry the US the EU and
Asia-Pacific combine to represent over 80 percent of the overall market
Among them developed countries such as the US and EU are responsible for 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 47 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 48 Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby-Productshtml
13 31
capital and technology-intensive sector including design and marketing while
developing countries like China are in charge of labor-intensive process such
as manufacturing This implies that when it comes to product recall such
distinction between design and manufacturing is important particularly in the
context of the toy industry because toy companies such as Mattel perform the
design of toys whereas unnamed overseas manufacturers do manufacturing
Therefore when a certain company recalls its products the rationale for recall
must be clarified whether it is due to design flaw such as sharp edges or small
detachable parts or some manufacturing defects including excess lead in
surface paint or any other harmful chemicals contained in the toy 49
12 Global supply chain with China involved
It is important that management practices be improved to handle the
complexity of global supply chains Companies offshoring their manufacturing
to China (and similar countries) cannot simply rely on intermediaries and
agents in Hong Kong or Singapore to coordinate production and ensure quality
Such an approach was good enough in the initial stages of offshoring but
clearly falls short a decade after offshoring became a common business practice
The offshoring companies need to develop capabilities and systems to engage
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 49 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 32
more directly and closely with China and similar overseas manufacturing
locations Toy companies need to develop robust systems for quality control
and testing of the toys manufactured at their suppliersrsquo factories Unless
companies learn to manage these complexities it is difficult to ensure product
quality and safety50
When taking a closer look into the toy-manufacturing sector in China
Chinarsquos domestic manufacturers are mostly small and medium-sized firms
which may have to make costly technology upgrades before exports Although
many foreign brands have entered the growing Chinese market and established
their own factories and distribution networks they could not improve the
working environment of Chinese local manufacturers rather continuous
scandals caused by their recalls involving made-in-China products resulted in
stiffer working environment safety concern and manufacturing standards To
be worse additional tests and certificates required of businesses drove up costs
while the frequent production line adjustments lowers efficiency of
manufacturing process According to the New York Times interview director
for toy making company explained their sufferings that When orders from
Germany were cancelled Lin had to adjust the program of machines that were
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 50 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 33
producing German orders to meet US requirements as the safety criteria
differed for both nations51
Not only external factors but also internal factors within China are
prevalent which contribute to the poor safety of Chinese imported toys Berman
and Swani assert that five factors among others mainly cause such tendency
cost pressures and quality fade multiple levels of outsourcing often involving
small local producers the existence of a large number of counterfeit goods
made in China Chinese cleverness at evading detection for safety-related
infractions and poor product safety surveillance by the Chinese and US
government These elements coalesce to create an environment where there is a
need to cut corners to meet suppliersrsquo price expectations where unsafe
alternatives are readily available and where the chance of detection of unsafe
goods is very low52
Just as mentioned in the previous section toy industry is facing the era of
global supply chain by much sourcing of components and ingredients from low-
cost global suppliers increased outsourcing of production to foreign production
facilities and transportation and distribution within global markets In this
context many toy recalls that occurred around 2007 and 2008 could be traced
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 51 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007 52 Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48
13 34
back to changes in global supply chain systems53 In the model of offshore
production manufacturers can prevent defects with careful production It is also
known that the toy companies can prevent most of these types of defects with
efficient quality control and inspection mechanisms54
2 MATTELrsquoS TOY RECALL
Abovementioned global supply chain and Chinarsquos involvement in the toy
industry as a major manufacturer has provoked numerous controversies among
Western customers including Mattelrsquos huge toy recalls These issues had even
more crucial impacts on Chinese local manufacturing sectors since they were
the biggest toy makers in international toy market and certainly toy is enjoyed
by much of the population worldwide just as other consumer products possess
enormous pool of consumers On top of that safety problem of the toy covered
with leaded paint as such also have led some young consumers to physical and
mental health problems or even death
Chinese toy recalls involved the Consumer Product Safety Commission
(CPSC) in the US In the historical perspective the earliest instance of toy
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 53 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 54 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13
13 35
recalls from the records of the CPSC was in 1974 when toy chests were recalled
following the death of a child Recalling toys and other products in large
numbers in an infrequent but not an unprecedented event Since 1974 over 680
toy products have been recalled Of these 550 recalls were made in the last 20
years Each year toys were recalled on an average of 28 occasions The number
of recalls remained roughly stable until 2006 but appears to have been on the
rise since then In 2007 CPSC had recalled 56 recalls which would be the
highest number of recalls in the history of the toy industry In other words
there has been a definite increase in the number of recalls in 2007 as Table 2
and Figure 1 display
13 36
Table 2 Toy Recalls (1988-2007)55
Figure 1 Toy Recalls Over Time (1988-2007)56
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 55 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13 56 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209
13 37
The number of recalls involving Chinese-made toys also appears to be on the
rise over the last few years Toy companies started moving the production of
toys in China in the early 1990s This trend has continued and accelerated in
recent years Recalls involving Chinese-made toys was hovering around 50 of
the total until 2002 so recalls did not increase for well over a decade after
manufacturing moved to China However since 2003 this figure had hovered
around 80 and reached 95 this year which is a dramatic rise57 In this
regard real cases regarding the US and EUrsquos recall against toys manufactured
in China will be the main focus hereafter incident outline the point at issue
comparison between the USrsquos response against the issue and that of EU and
legal analysis based on TBT Agreement under WTO system will be the
following contents
21 Event outline
The recall was because of the lead paint coverage which was processed
in Chinese factories Lead was banned in paint on toys and other childrenrsquos
products in the United States in the 1970s but the problem has arisen again as
more toys are imported from China Of roughly 39 lead-related recalls in a
certain year 38 were of Chinese-made goods according to the CPSC In fact
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 57 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45
13 38
about fifty percent of Mattelrsquos revenue comes from toys made in eleven
factories it owns and operates That is a high share for the toy industry But the
other half comes from toys that it outsources to up to fifty manufacturers in
China Those toys tend to be short-term products that feature characters from
movies and television shows rather than Barbie dolls or other Mattel brands58
In early July in 2007 one of the European retailers that sell Mattel toys
discovered the lead on some products On July 6 Mattel stopped operations at
the factory that produced the toys and initiated an investigation and then on
July 18 Mattel took a reporter for The New York Times on a tour of a factory
in Guanyao China and of Mattelrsquos toy safety lab in Shenzhen to show its
sophisticated testing and inspection facilities including equipment that could
detect lead paint on incoming products or supplies At that time Mattel
executives say it was unclear whether Mattel was facing a widespread lead
paint problem or if the European case was an anomaly When the companyrsquos
executives received conclusive data that persuaded them to recall the eighty-
three products the company contacted retailers who stocked the toys
Originally Mattel requires the factories it contracts with to use paint and other
materials provided by certified suppliers Mattel executives said they did not
know if the contract manufacturer substituted paint from a noncertified supplier
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 58 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 39
or if a certified supplier caused the problem59 Later it was found that even
though the company had developed a certification program and rigorous testing
rules to make sure that its Chinese contractors adhered to standards for the
allowable levels of lead in paint yet some subcontractors were careless while
others intentionally violated the rules by substituting paint from a noncertified
supplier who provided the lead paint60
The string of lead paint cases has drawn the most attention from toy
product related association and consumer watchdogs In light of the recalls
Nickelodeon - which owns the characters Dora the Explorer and Diego - has
decided to introduce a third-party monitor to check up on all of the companies
that make toys under its brands including Mattel61 Combined with the recent
scares in the United States of Chinese-made pet food and globally of Chinese-
made pharmaceuticals and toothpaste the string of toy recalls is inspiring new
demands for stepped-up enforcement of safety by United States regulators and
importers as well as by the government and industry in China This summer
the Toy Industry Association has been working with the federal Consumer
Product Safety Commission on new regulations to require more stringent safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 59 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007 60 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 61 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 40
checks The Toy Industry Association urges its members to routinely test
products it is importing to make sure they comply with federal safety standards
which prohibit for example surface paint that contains lead in toys or items
that could cause a choking hazard62 Meanwhile Mattel agreed to pay $23
million to the CPSC for violating a federal lead paint ban and marketing
importing and selling non-compliant toys in civil penalties The CPSC said the
fine against the No 1 toymaker and its Fisher-Price pre-school division was the
highest ever for the agencys regulated product violations and the third largest
in its history63
22 Aftermath of toy recall and its damage degree to the toy industry
Such an unprecedented toy recall of the US against China was also
proven through numbers and figures As Table 2 and Figure 2 display the
number of both Chinese toy recall and lead-contained toy recall tend to increase
as years pass by especially from the year 2000 To make these table and figure
Laplume and Bapuji complied a database of toy recalls based on the recall
notices posted on the website of the US CPSC They presented the data on toy
recalls in Table 2 with special attention given to those involving toys made in
China and those recalled for excessive lead Authors also presented the data
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 62 ldquoAs More Toys Are Recalled Trail Ends in Chinardquo The New York Times June 19 2007 63 Mattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 2009
13 41
pictorially in Figure 2 to allow a visual interpretation of trends and
developments64
Table 2 Number of Lead-Contained Toy Recall Announcements (1988-2008)65
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 64 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports13 65 Ibid
13 42
Figure 2 Number of Lead-Contained Toy Recall (1998-2008)66
Apparently the reason why Chinese factory used lead-contained paint was due
to cheaper price Multinational Corporation such as Mattel kept on requiring
low cost and price to their suppliers while suppliers including Chinese
manufacturers were facing serious difficulties regarding the fact that their
export prices were rising due to continuous appreciation of the Yuan and
escalating labor cost Consequently for Chinese factory owners who are often
under intense pressure to lower production costs tend to cut corners in making
products and regularly use cheap and illegal substitutes such as leaded paint to
their toys to survive as Mattelrsquos suppliers Namely Chinese local manufacturers
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 66 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports
13 43
got pressure not only from Western companiesrsquo appetite for cheaper toys but
also from the fierce local competition to satisfy such appetite Furthermore
numerous toy recalls from the US worsen the situation repeated scandals
involving Chinese products resulted in stringent environmental safety and
manufacturing standards Additional tests and certificates required of
businesses drove up costs even more67 Long supply chain involving multiple
contractors and subcontractors which are common in China were also
nominated as the major contributor Every link in the chain was susceptible to
fraud or contaminated goods Such uncertainty usually contributes to supply
chain breakdown since the larger the chain the more people get involved and
the greater the difficulty in controlling the quality of the product68
Aftermath of toy recall also included remarkable changes after the US
Congress passed the new federal childrenrsquos product laws in August 2008
setting higher standards for toy safety product line adjustments must be done
more frequently and comprehensively to satisfy requirements and standards of
Mattel and policies of US Congress Changes like these affect the factorys
working efficiency and increases costs For instance it takes about a weeks
time to make the machines adapt to new procedures and also involves huge
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 67 ldquoSmall World After All for Toy-making Hubrdquo China Daily December 23 2008 68 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007
13 44
expenditure on purchase of substitute materials when required69 The nightmare
had continued after regulators in Beijing revoked the export licenses of two toy
manufacturers one of the heads of those Chinese company that made toys for
Mattel for fifteen years and was behind the recall this month of about a million
Mattel toys committed suicide in a company warehouse in southern China The
death was the latest development in a year filled with prominent recalls and
product safety scandals involving goods made in China According to the
briefing of Chinese government one of the paint suppliers for Chinese
manufacturer had shipped the company a fake lead-free paint pigment that
could be used in producing paint70
23 Reaction and regulation of the US government and background policy
In the US responsibility for the safety of consumer products with the
exception of food pharmaceuticals and automobiles falls within the
jurisdiction of the US CPSC which regulates the sale and manufacture of more
than 15000 different consumer product The CPSC collects information about
product safety issues from sources such as hospitals doctors newspaper reports
industry reports consumer complaints investigations conducted by its staff and
reports from companies When a company becomes aware of hazards
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 69 ldquoTrouble in Chinarsquos Toy Industryrdquo China Daily December 22 2008 70 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007
13 45
associated with the products it sold it is required by law to inform the CPSC
immediately within 24 hours Based on the information it received the CPSC
works in coordination with the companies involved to recall the hazardous
products from the market The recall notices are publicly available on the
CPSCrsquos website The CPSCrsquos recall notices contain information about the
product being recalled the company recalling the product where the product
was recalled the hazard associated with the usage of the recalled product sale
details such as the number of units sold sales locations sale period and sale
price the procedure to return the product and the remedy offered by the
company71
Authority for the CPSC is provided in the 2008 Consumer Product Safety
Improvement Act (CPSIA) passed by the US Congress which gave makers and
sellers of childrens products such as toys clothing and books have until
February 10 2009 to comply with stricter standards for permissible lead
phthalate content limits and other mandatory safety requirements72 Following
considerable pushback from toymakers who said the deadline was unrealistic
and also applied to products that had already been shipped the CPSC agreed to
delay the deadline for the new testing and certification requirements by a year
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 71 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209 72 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384
13 46
to Feb 10 201073 Apparently this act is the result of a spike of 473 consumer
products recalled in 2007 in what is referred to as the ldquoYear of the Recallrdquo74 It
became effective Aug 14 2009 in the US and imposes tough standards for lead
and chemicals called phthalates in products intended for children age 12 and
under It requires that all childrenrsquos products comply with all applicable
childrenrsquos product safety rules are tested for compliance by a CPSC-accepted
laboratory have a written Childrenrsquos Product Certificate issued by the
manufacturer or importer that provides evidence of the productrsquos compliance
and have permanent tracking information affixed to the product and its
packaging75 In fact the law increased the budget of CPSC imposed new
testing and documentation requirements and set new acceptable levels of
several substances It imposed new requirements on manufacturers of toys and
other consumer products for children The Act also increased fines and
specified jail time for some violations The law became to have more wide-
sweeping nature comparing to a previous bill the Lead-Free Toys Act This
earlier bill was incorporated into this act which was apparently prompted by
various scandals over high lead content in toys in 2007
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 73 ldquoMattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 200913 74 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 75 The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws--StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act
13 47
The Act contained three main standards including exposure levels of lead
phthalate and mandatory testing Especially regarding the exposure level of
lead the legislation reduced the limit of lead allowed in surface coatings or
paint to 90 ppm from then-current limit of 600 ppm effective on 14 August
2009 The legislation reduces the amount of total lead content in childrens
product substrates to 600 ppm by 10 February 2009 300 ppm by 14 August
2009 and 100 ppm by 14 August 2011 On the other hand the legislation
required for mandatory testing that every manufacturer of a product subject to a
consumer product safety rule will provide a General Conformity Certificate to
certify based on unit testing or a reasonable testing program that the product
complies with all safety rules76 These certificates must accompany the product
through the distribution chain through the retailer They must be available to the
CPSC during any inspection The third party testing requirement for lead
content was originally set by the CPSIA at 600 ppm but dropped to 300 ppm in
August 2009 However these lead content testing requirements were stayed by
the CPSC in January 2009 until February 10 2010 In December 2009 this stay
of enforcement was further extended until February 10 2011 In both cases the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 76 Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf
13 48
CPSC cited a need to implement further rulemaking and to give manufacturers
more time to comply77
US regulators also announced plans to set up a Beijing office to help
ensure Chinese exports are safe for Americans following a slew of recalls
involving childrenrsquos toys Particularly the US CSPC sought to establish a
permanent presence overseas for the first time to better cooperate with Chinese
regulators and companies so the countryrsquos products are up to US standards It
also planned to have commission staff working in the embassy in Beijing to
work with manufacturers and Chinese regulators One major task of Beijing
office was to educate Chinese manufacturers about the new requirements under
the CPSIA Considering some mutual economic interests between the US and
China Chinese manufacturers are expected to comply with this law since the
large retailers in the US require them to meet such standard78
Amid growing concerns over the safety of Chinese products the US
launched negotiations towards a common safety standard for toys on November
17 in Brussels with the EU as well The talks were formally opened during a
trilateral high-level meeting between EU Consumer Affairs Commissioner
Meglena Kuneva the US Chairman of the Consumer Product Safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 77 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review 78 ldquoUS seeks China office to ensure export safetyrdquo China Daily July 31 2009
13 49
Commission Nancy Nord and the Chinese Vice-Minister of AQSIQ Wei
Chuanzhong The three sides have decided to bring their joint efforts to a new
level by aligning their standards Toys will be the first targets since around 75
percent of toys sold around the world are made in China Common standards
and policy consistence are very crucial for Chinese manufacturers to do their
business in a fair and transparent arena points out Liang Mei deputy chairman
of China Toy Association Another comment was added that the companys
strong focus on research and development would help it to overcome the new
technological barriers and avoid safety disputes79 A certain kind of special
team that is engaged in investigating and studying technology standards of
various nations and international trends and managing onersquos own safety
standards higher than the general or keep it ahead of the criteria of the exporting
marketplaces were also suggested as solution by industry experts80
3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT
31 Preliminary findings under GATT Agreement
A preliminary research about the legitimacy of USrsquos recall on Chinese
toys under GATT Agreement insists that by placing a temporary ban on
Chinese toy products the United States would violate Article III which is
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 79 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007 80 ldquoTrouble in Toy Industryrdquo China Daily December 22 2008
13 50
National Treatment Despite violating GATT Article III4 the author insists
that a Panel would likely find the temporary ban on Chinese toy products valid
under Article XX(b) based on following rationales most of all the temporary
ban on Chinese toys is within the policies designated to protect the human life
and health of American children Just as the Panel in lsquoThailand ndash Cigarettersquo
case has recognized the negative human health effects of smoking a Panel
would likely conclude that the use of lead in childrenrsquos toys creates a negative
health effect It would likely then find that the United States sufficiently sets
forth a prima facie case for an Article XX(b) exception81 Moreover the author
writes no alternative measure could adequately diminish the high risk of lead
contamination of Chinese toys and therefore hold the strict measure valid
Authorrsquos opinion that the temporary ban on Chinese toy does not arbitrarily or
unjustifiably discriminate against Chinese toy imports also leads to justification
of US toy recall The logic behind is that the ban targets Chinese toy imports
because previous US measures failed to curtail the significant volume of
contaminated Chinese toys entering the US markets Since there are no
ulterior ldquoprotectionist objectivesrdquo the measure is not a ldquodisguised restrictionrdquo
under Article XXrsquos chapeau Therefore the author argues that since the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8113 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213
13 51
temporary ban satisfies all the requirements of Article XX(b) a Panel would
likely rule that it does not violate GATT principles82
32 Legal analysis why USrsquos toy recall is legally controversial under TBT Agreement When based on TBT Agreement one of the articles related to the USrsquos
recall on Chinese toy imports include Article II1 which states ldquoimported
product shall be accorded treatment no less favourable than that accorded to
domestic like productsrdquo representing MFN principle and NT 83 The other one
is Article II2 that regulates member statesrsquo measures not to be trade-restrictive
by stipulating that ldquotechnical regulations shall not be more trade-restrictive than
necessary to fulfill a legitimate objective taking account of the risks non-
fulfilment would createrdquo84
First of all Article II1 of TBT Agreement is highly likely to be violated
because it would treat Chinese toy imports less favorably than US domestic
toys To put in more detail since the essential factor that needs to be considered
is ldquolikenessrdquo between exports and imports determining whether US toys and
Chinese toys are like products under the meaning of Article II1 must be the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8213 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 83 TBT Art II1 84 TBT Art II2
13 52
prior analysis to reach such likely conclusion Just as Uche wrote in the legal
analysis under GATT Agreement Chinese toy imports are like products with
respect to US toys under the definition promulgated by GATT Article III4
because the ban would affect the ldquointernal sale offering for sale purchase
transportation distribution or userdquo of the Chinese toys85 According to Uche
ldquoin determining whether imported and domestic products are like products not
only the properties nature and quality of the product but also the end use of the
product must be consideredrdquo86 In fact Chinese toys and American toys share
similar nature which is to entertain children and manufacturers do not affect
such nature whether they are Americans or Chinese Also since manufacturing
factories in China are managed and controlled by Mattel with its same
operation policy the quality of Chinese-made toys and American-made toys
within Mattelrsquos manufacturing chain seems to be quite identical as well On top
of that regardless of their manufacturers toys generally have the same end-
users children When compared to customers in other age groups they seem to
share relatively similar tastes and consumer habits
On the other hand USrsquos recall on its Chinese imports can be analyzed
consistent with Article II2 of TBT Agreement According to the Panel Report
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 85 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 8613 Ibid13
13 53
of lsquoUS ndash Tunarsquo case the analysis of Article II2 of the TBT Agreement may be
conducted in two steps first to determine whether a certain action is taken to
fulfill a legitimate objective which include ldquoprotection of human health or
safetyrdquo and second if that is the case to determine whether that measure is
less trade-restrictive than necessary to fulfill such objective taking account of
the risks non-fulfillment would create87 Based on such criteria USrsquos recall was
due to protect American children from the exposure to the lead paint which can
be interpreted as the ldquolegitimate objectiverdquo On top of that the measure done by
the US can be regarded as less trade-restrictive than necessary to fulfill such
objective with the consideration about risks non-fulfillment would create since
the measure was merely a temporary recall on Mattelrsquos defects rather than
unilateral and arbitrary import restriction against the entire Chinese imports to
the US Also such measure may be originated from the risk-assessment of the
case when the legitimate objective protection of human health or safety has
failed to be fulfilled which might trigger serious physical and mental problems
to American children Therefore it can be concluded that USrsquos toy recall is not
inconsistent with TBT Article II2 when considering aforementioned facts
However although Article II2 is satisfied the recall measure taken by the US
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8713 WTO Panel Report lsquoUS mdash Tunarsquo (WTDS381R)
13
13 54
is still questionable because Article II1 and II2 of TBT Agreement are
obligations of WTO member nations which implies that both articles must be
satisfied to acquire legitimacy unlike the preliminary analysis based on GATT
Agreement Thus when the case similar to this occasion is brought to the
international court under the WTO there would be high probability that the
respondentrsquos recall measure might trigger legal controversy under the TBT
Agreement
IV FURTHER DISCUSSION AND CONCLUSION
This paper overall has implemented the case study of which the US has
recalled on Chinese toy imports concerning the lead paint and has analyzed the
suitability and legitimacy of such measure in light of TBT Agreement Prior to
the case study some applicable international rules were introduced GATT
Article I III XX(b) and the chapeau of Article XX which are MFN Principle
NT and General Exceptions to GATT provision respectively formulated the
basis of TBT Agreement In terms of TBT Agreement Article II1 and II2
were the main provision those are applicable to this specific case
Following such applicable international agreements toy industry trend
and the event outline of USrsquos recall on Chinese toy imports were displayed
Along with its volatile and seasonal characteristics the toy industry usually
13 55
incurs relatively higher costs on obsolete inventory lost sales and markdown
Also it is important strategy to survive that providing creative yet price-
competitive toys at the right quantity at the right stores during the very short
selling-windows At this point toy recall case done by the US on Chinese
imports in 2007 was one of the empirical evidence that shows aforementioned
drawback that toy industry and China as manufacturer is suffering from
Particularly this case of Mattelrsquos toy recall against Chinese toy products had
noteworthy significance as the occasion of which a certain multinational
corporationrsquos manufacture outsourcing got expanded to the scale of national
trade dispute concerning consumer product safety issue
Applying abovementioned articles from the TBT Agreement as an
analysis framework some legal controversies were presented regarding the US
toy recall case in the following section As the preliminary finding proved
based on GATT Agreement the recall measure itself violates MFN principle
and NT Nonetheless unlike GATT Agreement which contains exception
clause that justifies such violation TBT does not include any kind of
justification mechanism Therefore although the recall measure done by the US
satisfies Article II2 violation of Article II1 of TBT may cause legal
controversy when the similar case is brought to WTO
On the basis of such occasion and its legal issues several important
13 56
implications in the practical aspect can be drawn for the further discussion It
seems that although China is already well aware of the necessity to adopt and
apply international standards and to make their domestic ones harmonizing with
international norms through remarkable efforts as shown in some international
trade reports China is rather suffering from the disjunction between
continuously improving international standards and Chinarsquos lack of strict and
uniform enforcement of standards This may imply that efforts to make
international agreement and its application consistent must be done by both
international organization and local governments for effective connection
between the public and private sector Particularly the WTO should not stop at
establishing provisions but focus more on implementation with consideration
on each member nationrsquos industry environment and condition especially
regarding those of developing countries Consequently not only technical
standards and certificate management but also education and training program
for the industry fields ought to be provided in the scale of international
organizations
The Chinese government and industry groups also need to address this by
ensuring that Chinese exporters adhere to the standards of the importing
country Companies must invest time and effort in developing not only
standards and principles of safety for their suppliers but must also invest in
13 57
education and training to build the skills and abilities within the supplier
network to assure product safety88 At the same time the governments of
importing countries need to encourage Chinese authorities to develop global
standards on consumables then legislate and monitor them The difference in
standards across the world is clearly an issue These differences need to be
addressed with high priority so that consumers can benefit from globalization of
manufacturing and consumption The issue of global standards is contentious
because different countries have different trajectories of development The
standards of developing countries may not be acceptable to a developed country
On the other hand developing countries will some- times argue that they cannot
adopt the standards of the developed world because of the high costs associated
with these standards Nevertheless exports from developing countries should
adhere to the standards of the export markets Accordingly all those involved
in the global supply chain such as suppliers manufacturers and marketers need
to develop systems to ensure the standards are applied89
This issue with toy recalls takes on another dimension of concern in more
local level which is the cost issue caused by the vicious cycle in global supply
chain of toy industry Despite the awareness of Chinese manufacturers 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8813 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-72013 89 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 58
regarding international technical standards it may be hard for them to ignore
cheaper leaded-paint when squeezed between harsh demands on lower cost
from the US importers and domestic problems such as increasing labor cost and
RMB appreciation At this point the vicious cycle can be formed in toy
industryrsquos global supply chain in spite of the information and knowledge about
the current international standards local manufacturers use cheaper leaded paint
for lower cost Detecting excessive lead level from the paint demands on
technical standard becomes harsher within importing countries As a result
such higher standards require more cost for locals to be satisfied which
ultimately completes the vicious cycle Consequently it seems that further
discussion and researches about constructive measures including policy
changes may be essential and important to resolve such crisis more
fundamentally
13 59
REFERENCES
Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 Del V G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45 Jiacheng Z and Lu Hongjie (2013) Analyzing China Harmonization of Technical Barriers to Trade in the EU and US Markets The Twelfth Wuhan International Conference on E-Business ndash Emerging Operations amp Services Management Track Johnson M E (2001a) Learning from toys Lessons in managing supply chain
13 60
risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 Keith13 E13 M13 John13 S13 W13 and13 Tsunehiro13 O13 (2000)13 Quantifying13 the13 Impact13 of13 13 13 13 13 13 13 Technical13 Barriers13 to13 Trade13 A13 Framework13 for13 Analysis13 Policy13 Research13 13 13 13 13 13 13 Working13 Paper13 Development13 Research13 Group13 The13 World13 Bank Lee M A Flynn B B and Frohlich M T (2008) All supply chains donrsquot flow through understanding supply chain issues in product recalls Management and Organization Review 4 167ndash182 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal Marucheck A S (1987) On product liability and quality control IIE Transactions 19 355ndash360 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review Paul W B and Hari B (2008) Toy Recalls and China Emotion vs Evidence Management and Organization Review 42 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Reports and Reviews (Online documents included) Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby- Productshtml
13 61
Brief Guide to Analytical Methods for Measuring Lead in Paint Inter- Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground Report on Technical Barriers to Trade (2013) United States Trade Representative Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf The Impact of the TBT and SPS Agreements on Food Labeling and Safety Regulations httpcspinetorgreportscodexwtospsbthtm The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws-- StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml
13 62
GATTWTO Documents The Technical Barriers to Trade Agreement The General Agreement on Tariffs and Trade 1994 WTO Accession Protocol of The Peoplersquos Republic of China WTO Concerns on Indiarsquos Import Restriction on Chinese Toys WTO Technical information on TBT Trade topics Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm WTO Trade Policy Review (2012) WTO ldquoWhat is the WTOrdquo Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm WTO European Communities ndash Measures Affecting Asbestos and Asbestos- Containing Products WTDS135R
13 63
국문 초록
세계경제에 있어서 각 국가 경제의 연계성이 심화됨에 따라 많은
제조업들의 생산 라인과 공급 사슬 역시 세계화 되면서 주로 디자인이나
브랜드 관리를 담당하는 선진국과 생산과 제조를 담당하는 개발도상국
간의 기술 표준 차이에서 오는 문제점들이 발견되고 있다
세계무역기구(WTO) 체제하에서 무역에 관련된 기술표준들은 무역상
기술장벽 조항(TBT)에 따라 관리되어지나 WTO의 회원국들의 논의 하에
알맞은 조항을 명시하는 것과 조항의 효용성 또는 실제 각국의
기술표준들과 조항의 합치성은 별개의 문제인 것이 사실이다
본 논문은 미국 Mattel 사의 중국산 장난감 회수조치가 WTO
체제하에서 어떠한 법적 의미를 지니는지 살펴보았다 사건 당시 실제로
중국이 미국을 상대로 WTO에 제소하지는 않았지만 오늘날 대두되는
TBT의 중요성과 점점 더 심화되어가는 제조산업의 세계화 현상을
보았을 때 향후 비슷한 사건들이 발생할 가능성이 높기 때문에 이러한
분석은 유의미할 수 있으며 추후 시사하는 바 역시 클 것으로 예상된다
따라서 본 연구에서는 미국의 중국산 장난감 회수조치의 통상법적
사례분석을 통해 TBT가 기술표준문제에서 지니는 법적 의미를
분석하였다
키워드 세계무역기구 무역상 기술장벽협정 기술표준 Mattel사
장난감 회수조치 중국산 장난감
학번 2012-22086
ltstartpagegt10I INTRODUCTION 1II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 4 1 GATT ARTICLE I amp III 4 2 GATT ARTICLE XX(B) amp CHAPEAU OF ARTICLE XX 8 3 TBT UNDER THE WTO SYSTEM amp TBT ARTICLE II 10 4 OTHER RELATED TECHNICAL STANDARDS 20III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 28 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS 28 11 Characteristics of toy industry 28 12 Global supply chain with China involved 31 2 MATTELiexclmacrS TOY RECALL 34 21 Event outline 37 22 Aftermath of toy recall and its damage degree to the toy industry 40 23 Reaction and regulation of the US government and background policy 44 3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT 49 31 Preliminary findings under GATT Agreement 49 32 Legal analysis why USiexclmacrs toy recall is legally controversial under TBT Agreement 51IV FURTHER DISCUSSION AND CONCLUSION 54REFERENCES 59plusmnsup1sup1reg AtildeEcircmiddotIuml 63ltbodygt
13 10
certain dispute case to be exceptional against GATT principles including MFN
and national treatment it must satisfy both Article XX(b) and the chapeau of
GATT These two preconditions ultimately become the basis of Technical
Barrier to Trade (TBT) Agreement under the WTO system
3 TBT UNDER WTO SYSTEM amp TBT ARTICLE II
31 Creation of the WTO
The international community created the WTO as a response to the
growing problems facing GATT as the world economy became more globalized
On January 1 1995 the international community established the WTO in order
to reduce trade barriers through multilateral negotiations With its creation the
WTO subsumed GATT and formed the first international trade organization In
this context the original GATT text (GATT 1947) is still in effect under the
WTO framework subject to the modifications of GATT 199414
Whilst GATT was a set of rules agreed upon by nations the WTO is an
institutional body The WTO expanded its scope from traded goods to include
trade within the service sector and intellectual property rights Although it was
designed to serve multilateral agreements during several rounds of GATT
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 14 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 91513
13 11
negotiations multilateral agreements created selective trading and caused
fragmentation among members WTO arrangements are generally a multilateral
agreement settlement mechanism of GATT15 As the purpose of the WTO is to
facilitate trade among nations through trade agreements as early as 1997 these
agreements governed over ninety percent of all international trade16
In terms of its organization mechanism the WTO consists of various
committees and councils that address novel trade issues and create stronger
international agreements Any WTO member may participate in any committee
or council However WTO members may not participate in the appellate body
dispute settlement panels or multilateral committees The WTO also provides
members with many benefits that facilitate the flow of international trade In
addition to providing an international trade framework the WTO provides its
members with a dispute resolution Panel to resolve disputes among member
states If a dispute arises among contracting parties they must first enter into
consultation After sixty days if the parties cannot agree then they may submit
their dispute to a WTO Panel for study Thereafter the Dispute Settlement Body
appoints a three- to five-member Panel of independent trade experts to review
the dispute The Panel evaluates the facts reviews GATT principles and 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 15 ldquoWhat is the WTOrdquo WTO official website Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm 16 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915
13 12
submits a report with its decision The decision binds the parties unless within
sixty days the Dispute Settlement Body unanimously decides to reject the
report or either party appeals the decision17
The WTO has a number of fundamental principles that every WTO
member must follow These principles include transparency MFN National
Treatment and reciprocity subsuming basic principles of GATT as well
Transparency requires that member-states publish their trade policies and
regulations and apply them equitably Reciprocity requires that parties in trade
agreements meet their respective trade obligations MFN principle and national
treatment are identical with those under GATT18
32 TBT under the WTO system
The provisions of the GATT 1947 contained only a general reference to
technical regulations and standards in Articles III XI and XX a GATT
working group set up to evaluate the impact of non-tariff barriers in
international trade concluded that technical barriers were the largest category
of non-tariff measures faced by exporters After years of negotiations at the end
of the Tokyo Round in 1979 thirty-two GATT Contracting Parties signed the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 17 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 18 Ibid
13 13
plurilateral Agreement on TBT The Standards Code as the Agreement was
called laid down the rules for preparation adoption and application of technical
regulations standards and conformity assessment procedures The new WTO
Agreement on Technical Barriers to Trade or TBT Agreement has
strengthened and clarified the provisions of the Tokyo Round Standards Code
The TBT Agreement negotiated during the Uruguay Round is an integral part
of the WTO Agreement19
Aforementioned GATT Article XX(b) and the chapeau of Article XX
may now explain the advent of the TBT Agreement under the WTO system
Just as GATT becomes an entity as the WTO and the WTO Agreement
succeeds the contents of GATT the TBT Agreement got developed based on
GATT Article XX(b) and the chapeau of Article XX as well Such
characteristics of TBT is based on the following evidence
ldquohellip Desiring to further the objectives of GATT 1994 hellip Desiring to ensure that technical regulations and standards including packaging marking and labeling
requirements and procedures for assessment of conformity with technical regulations and standards do not create unnecessary obstacles to international trade hellip
Recognizing that no country should be prevented from taking measures necessary to ensure the quality of its exports or for the protection of human animal or plant like or health of the environment or for the prevention of deceptive practices at the levels it
considers appropriate subject to the requirement that they are not applied in a manner which would constitute a means of arbitrary or unjustifiable discrimination between
countries where the same conditions prevail or a disguised restriction on international
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 19 Technical information on TBT Trade topics WTO official website Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm
13 14
trade and are otherwise in accordance with the provisions of this Agreement helliprdquo20
One of the WTO Panel Report which is about the lsquoEC - Asbestosrsquo case also
mentions about intertwined mechanism between TBT and GATT Article XX(b)
ldquoWe also note that the criteria on the preparation adoption or application of
technical regulations in Article 22 of the TBT Agreement are very similar to
those in Article XX of the GATT 1994 The preamble to the TBT Agreement in
fact repeats some of the wording of Article XX of the GATT In the Panelrsquos
view the TBT Agreement is a development of the GATTrdquo21
To give more detail about the relationship between the TBT Agreement
and GATT Agreement although the TBT Agreement according to its Preamble
in intended to ldquofurther the objectives of GATT 1994rdquo it does not contain any
explicit links to Article XX(b) or any equivalent exception clause Nevertheless
similar wording is found in Article II2 of TBT Unlike Article XX this
provision also mentions ldquohuman safetyrdquo and does not stipulate a closed list of
policies (ldquointer aliardquo) Therefore a wider variety of reasons (even moral ethic
and socio-economic considerations market transparency or consumer
preferences) could be ldquo legitimate objectivesrdquo22 Furthermore as in Article
XX(b) the term ldquonecessaryrdquo is contained in Article II2 of TBT as well 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 20 TBT The Preamble 21 WTO Panel Report lsquoEC mdash Asbestosrsquo (WTDS135R) para 855 22 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers
13 15
However this seems to contain an element of tautology the phrase ldquonot be
more trade-restrictiverdquo is reminiscent of the interpretation of ldquonecessaryrdquo in
Article XX(b) Yet the different balance of obligations in Article II2 TBT and
in Article XX suggests that ldquonecessaryrdquo need not have exactly the same
meaning in both provisions In lsquoEC ndash Asbestosrsquo case the Appellate Body stated
that ldquothe TBT Agreement imposes obligations on Members that seem to be
different from and additional to the obligations imposed on Members under
the GATT 1994rdquo Unlike Article XX where the burden rests on the defending
party to present a prima facie case that the measure is justified under Article
II2 TBT it is for the complaining party to make a prima facie case that the
measure creates an unnecessary barrier to trade23
There are three main concepts throughout the entire Agreement technical
regulations standards and conformity assessment procedures Technical
regulations and standards set out specific characteristics of a product such as its
size shape design functions and performance or the way it is labeled or
packaged before it is put on sale In certain cases the way a product is produced
can affect these characteristics and it may then prove more appropriate to draft
technical regulations and standards in terms of a products process and
production methods rather than its characteristics per se The TBT Agreement
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 23 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers13
13 16
makes allowance for both approaches in the way it defines technical regulations
and standards24 One another feature of these standards and regulations is that
they should not be imposed in a protectionistrsquos way In fact the TBT
Agreement accords to Members a high degree of flexibility in the preparation to
take into account the existence of legitimate divergences of taste income
geography and other factors between countries adoption and application of
their national technical regulations according to the abovementioned Preamble
However Members regulatory flexibility is limited by the requirement that
technical regulations ldquoare not prepared adopted or applied with a view to or
with the effect of creating unnecessary obstacles to traderdquo25 according to the
Article II2 Lastly conformity assessment procedures are technical procedures
mdash such as testing verification inspection and certification mdash which confirm
that products fulfill the requirements laid down in regulations and standards
Generally exporters bear the cost if any of these procedures Non-transparent
and discriminatory conformity assessment procedures can become effective
protectionist tools Costs for exporters usually include loss of economies of
scale which is the case that if a firm must adjust its production facilities to
comply with diverse technical requirements in individual markets production
costs per unit are likely to increase This imposes handicap particularly on small
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 24 TBT Annex I 25 TBT Art II2
13 17
and medium enterprises Information costs which include the costs of
evaluating the technical impact of foreign regulations translating and
disseminating product information and training of experts is also a part of
exporterrsquos burdens Conformity assessment costs confirming the compliance
with technical regulations through testing certification or inspection by
laboratories or certification bodies are usually at the companys expense as
well26
The TBT Agreement applies when a country applies aforementioned
technical regulations standards or procedures for assessing conformity with
these standards in such a way as to impose an unnecessary restriction on
international trade It is subject to review every three years to reflect the trend
The TBT Agreement covers a broad range of products including consumer
product such as toys for children which also implies that the largest number of
technical regulations and standards are adopted to aim at protecting human
safety or health27 In recent years the number of technical regulations and
standards adopted by countries has grown significantly Increased regulatory
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 26 Technical information on TBT Trade topics WTO official website Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm 27 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 2
13 18
policy can be seen as the result of higher standards of living worldwide which
have boosted consumers demand for safe and high-quality products28
The impact of the TBT on international trade is still being researched and
discussed which makes the issue ambiguous A study by Fontagneacute Mimouni
and Pasteels states that an insignificant or even positive impact of the TBT on
international trade of manufactured consumer products was observed29 On the
other hand researches on the WTO official website specifies that although it is
difficult to give a precise estimate of the impact on international trade of the
need to comply with different foreign technical regulations and standards it
certainly involves significant costs for producers and exporters that could be
huge burden to trade In general these costs arise from the translation of foreign
regulations hiring of technical experts to explain foreign regulations and
adjustment of production facilities to comply with the requirements In addition
there is the need to prove that the exported product meets the foreign
regulations The high costs involved may discourage manufacturers from trying
to sell abroad In the absence of international disciplines a risk exists that
technical regulations and standards could be adopted and applied solely to
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 28 Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html 29 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal
13 19
protect domestic industries30
33 TBT ARTICLE II
Article II of the TBT Agreement is the major part in terms of its
succession of GATT Article XX Especially Article II1 states
ldquoMembers shall ensure that in respect of technical regulations products imported from the territory of any Member shall be accorded treatment no less favourable than
that accorded to like products of national origin and to like products originating in any other countryrdquo
which stipulates that member states of the WTO must offer indiscriminative
treatment and environment to their trading partners within the WTO system
and between domestic goods and imported goods Moreover Article II2
presents
ldquoMembers shall ensure that technical regulations are not prepared adopted or applied with a view to or with the effect of creating unnecessary obstacles to
international trade For this purpose technical regulations shall not be more trade-restrictive than necessary to fulfil a legitimate objective taking account of the risks
non-fulfilment would create Such legitimate objectives are inter alia national security requirements the prevention of deceptive practices protection of human
health or safety animal or plant life or health or the environment In assessing such risks relevant elements of consideration are inter alia available scientific and
technical information related processing technology or intended end-uses of productsrdquo
Preceding article is composed of general obligation and specific obligation the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 30 Technical information on TBT Trade topics WTO official website Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm
13 20
part that states ldquoMembers shall ensure that technical regulations are not
prepared adopted or applied with a view to or with the effect of creating
unnecessary obstacles to international traderdquo is general obligation while the rest
represents specific obligation One can witness that such paragraph prohibits
trade-restrictive characteristic to fulfill a legitimate objective being consistent
with the purpose of the WTO Particularly following case study will be
analyzed based on these articles
4 OTHER RELATED TECHNICAL STANDARDS
41 Lead regulation
Lead in paint can be divided into soluble lead and insoluble lead soluble
lead is the lead likely to be available for absorption if a child mouths or
swallows31 Any exposure to both kinds of lead is potentially harmful for a
child as there is no known ldquosaferdquo level In May 2012 the US Centers for
Disease Control (CDC) announced it would change its policy on Childhood
Lead Poisoning to eliminate the terminology ldquolevel of concernrdquo that was
previously defined as a blood lead level of 10 ugdl and which had been widely
adopted by other health agencies This change acknowledges that all exposures
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 31 Brief Guide to Analytical Methods for Measuring Lead in Paint Inter-Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf
13 21
to lead are potentially harmful to a child and therefore public health policy
should focus on preventing exposures before they cause harm The CDC will
now recommend follow up for the most highly exposed children with elevated
blood lead levels above a reference value representing the top 25 of all
children in the US That level is currently 5 microgdl but this will be updated
every four years based on current surveillance testing data This is the first
substantive change in the agencyrsquos guidance on blood lead levels since 1991
While developed countries have implemented standards to regulate the use of
lead in paint much of the paint currently sold for residential use in most
countries contains high levels of lead A recent study examining lead
concentrations in the paint of 10 developing countries demonstrates that 68
of the new paints tested exceed the US standard of 90 ppm (effective August
2009) Published studies conducted in India China and other counties have had
similar findings32
Moreover most countries do not have regulatory limitations on lead
content in paint or only have voluntary standards in place In countries with
regulations the permissible lead levels are often inconsistent with a range of
excluded applications Standards between countries vary greatly and some
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 32 Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground
13 22
regulations reference soluble lead and others total lead (percent by weight)33
The lead level regulation in paint of the US and China is not an exception when
referring to the following table although both countries have same figure in
terms of the ppm the standard is slightly different since China measures the
soluble paint only while the US includes the total paint both soluble and
insoluble paint
Table 1 Lead in Paint Regulations by Country34
Such fact implies that regarding the lead level regulation China is less strict
then the US with 90 ppm maximum while the US requires less than 90 ppm
when considering the added amount of insoluble lead as well In fact acute
exposure to lead by chewing on a lead toy for example or repetitive exposure 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 33 Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground13 34 ibid 13
13 23
to lead by handling toys that contain it can lead to severe neurological
behavioral problems and damage brain cells especially in children35
42 Chinarsquos technical standard system and commitment to the WTO and TBT Agreement There are four levels of technical standards in China national trade
local and enterprise standards Under the Regulations for the Implementation of
the Standardization Law in formulating national standards the competent
standardization administration department under the State Council is
responsible for making plans organizing drafting examining and approving
numbering and issuing national standards If there are no national standards for
technical requirements that need to be standardized for certain trades
throughout the country trade standards may be formulated Trade standards
become null and void automatically after the corresponding national standards
enter into effect In the absence of national standards or trade standards local
standards may be formulated on safety and sanitation requirements for
industrial goods that need to be unified in the provinces autonomous regions
and municipalities directly under the Central Government Local standards
become null and void automatically after the corresponding national standards
or trade standards enter into effect In the absence of national standards trade 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 35 ldquo550000 More Chinese Toys Recalled for Leadrdquo The New York Times September 27 2007
13 24
standards or local standards for certain products the enterprises producing such
products may formulate their own standards as the basis for organizing
production Where there are already national trade or local standards
enterprises are encouraged to formulate and apply enterprise standards that are
stricter than the corresponding standards36
Furthermore China continues to be an active member of the WTO
Committee on Technical Barriers to Trade According to the authorities in the
period 1 January 2009 to end-October 2011 China made a total of 350
notifications to the Committee on Technical Barriers to Trade (including
revisions addenda supplements and corrigenda) Chinas notifications cover a
wide variety of products and concerns with particular emphasis on human
health and safety China has used the TBT Committee to raise concerns about
measures or proposed measures in its export markets on products ranging from
toys to herbal medicines In China the WTO enquiry point for technical
barriers to trade is the International Inspection and Quarantine Standards and
Technical Regulations Research Center under the State General Administration
for Quality Supervision and Inspection and Quarantine (AQSIQ) Also the
WTO Notification and Enquiry Center of Ministry of Commerce Peoplersquos
Republic of China (MOFCOM) is responsible for Chinas notifications to the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 36 Trade Policy Review (2012) World Trade Organization
13 25
WTO TBT Committee It has been notifying proposed technical regulations and
conformity assessment procedures to the TBT Committee so that interested
parties in WTO members are able to comment on them as required by the TBT
Agreement37
China is a member of the International Organization for Standardization
(ISO) the International Electrotechnical Commission (IEC) and the
International Telecommunication Union (ITU) the World Health Organization
of the United Nations (WHO) and Codex Alimentarius Commission as well as
several regional standards organizations such as the Pacific Area Standards
Congress Meanwhile the Standardization Administration of China (SAC) was
established in April 2001 It is the competent department authorized by the
State Council to implement administrative functions and to exercise unified
administration over the standardization work throughout the country Its main
responsibilities include taking part in drafting and amending laws and
regulations on national standardization drafting and implementing policies
concerning national standardization representing China in ISO IEC and other
international or regional standardization organizations and so on38
According to Chinarsquos Accession Protocol written by the WTO China
also has made commitments such as complying with obligations under TBT
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 37 Trade Policy Review (2012) World Trade Organization 38 ibid13
13 26
Agreement including the adoption and application of standards technical
regulations and the conformity assessment procedures (such as testing or
certification) to both imported and domestic goods and these procedures done
in a transparent manner China consented to speed up its process of reviewing
existing technical regulations standards and conformity assessment procedures
to determine their continuing relevance and consistency with international
standards and to harmonize with them as well Periodical reports on the status
of this review process and the number of standards and technical regulations
that have been nullified are one of Chinarsquos tangible commitments39
43 Concern of the US on Chinarsquos technical standards
Despite aforementioned changes National Trade Estimate Report of the
United States Trade Representative (USTR) states some problems and
limitations of Chinarsquos technical standard implementation Especially it still has
concerns about significant conformity assessment and testing-related issues in
China US exporters still continue to report that Chinarsquos regulatory
requirements are not enforced as strictly or uniformly against domestic
producers as compared to foreign producers In addition in some cases Chinarsquos
regulations provide only that products will be inspected or tested upon entry
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 39 Accession Protocol of The Peoplersquos Republic of China World Trade Organization
13 27
into Chinarsquos customs territory without any indication as to whether or how the
regulations will be applied to domestic producers However in 2007 as in prior
years almost all of the notified measures have emanated from AQSIQ SAC or
China Certification Accreditation Association (CNCA) and have rarely
included measures from other agencies that appear to require notification such
as the Ministry of Health the Ministry of Information Industry (MII) and the
State Environmental Protection Administration (SEPA) Four years ago in part
to address this problem China had reportedly formed a new inter-agency
committee with representatives from approximately 20 ministries and agencies
and chaired by AQSIQ to achieve better coordination on TBT matters but
progress has been inconsistent in this area As a result some of Chinarsquos TBT
measures continue to enter into force without having first been notified to the
TBT Committee and without foreign companies having had the opportunity to
comment on them or even being given a transition period during which to make
necessary adjustments In other cases some written comments submitted by
US and other foreign interested parties seemed to be wholly disregarded
Sometimes there was insufficient time for China to consider about these
issues40
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 40 National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative13
13 28
III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS
11 Characteristics of toy industry
Baby product manufacturing industry worldwide caters to around four
million babies on a yearly basis generating retail revenue of nearly seven
billion dollars Demand in this industry has grown due to a rising number of
babies to be catered to partly because people are starting families later Product
innovation and development has allowed retailers and manufactures to widen
the market using new technologies and advanced marketing approaches The
market encompasses different segments which can be divided into toys
feeding accessories wipes disposable diapers body care products and
soothers41
Especially toy industry is one of the worldrsquos oldest creative industries
For centuries toys have helped children to have fun and to transform to creator
masters emulators nurturers friends collectors story lovers and experience
seekers42 Toy industry also produces products which meet lsquocritical needs as
defined by Nagurney et al (2001) which specifies that toy products along with
other products are necessary to sustain and prolong human life and well-being
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 41 Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby-Productshtml 42 Del Vecchio G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA
13 29
Moreover consumer products such as toys while not necessary to sustain
human life have certainly contributed to the quality of life and improved living
standards enjoyed by much of the population43
However creative business such as toys is extremely volatile and seasonal
in nature Volatility in the toy industry is caused by variable and unpredictable
demands very short and specific selling-windows and short product-life-cycles
Therefore investors and practitioners know very well that the toy industry is far
from tranquil44 Along with its volatile characteristics the toy industry also has
incurred relatively higher costs on obsolete inventory lost sales and markdown
as compared to other industries45 Therefore to survive these industries face a
very unique challenge that is to provide the right toys at the right quantity at the
right stores during the very short selling-windows and to frequently provide
creative and yet price-competitive toys46 Also within toy industry increasingly
educated parents with higher levels of disposable incomes and growing
awareness regarding safety and health issues accompanies strong demands on
international safety standards according to the recent international trends Such 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 43 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 44 Johnson ME (2001a) Learning from toys Lessons in managing supply chain risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 45 Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 46 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management
13 30
elements of toy industry ultimately lead and motivate toy companies to focus
not only on sales and marketing but also on product quality control and
technology innovation Toy industry has globalized with much sourcing of
components and ingredients from low-cost global suppliers increased
outsourcing of production to foreign production facilities and transportation
and distribution within global markets Recent safety problems can be also
traced back to changes in global supply chain systems47 Also the industry
must continue increasing marketing budgets and intensify its safety standard to
combat bad publicity which can put a dent in product sales such as the blow to
the formula market caused by reports of lead in the paint used to color toys
Such scares damage consumer confidence and company credibility
necessitating strong publicity campaigning as a remedy Government
involvement in manufacturing practices is also likely to increase meaning that
companies will have to comply with standards set in place to help protect
consumers48
In terms of the major market of the toy industry the US the EU and
Asia-Pacific combine to represent over 80 percent of the overall market
Among them developed countries such as the US and EU are responsible for 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 47 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 48 Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby-Productshtml
13 31
capital and technology-intensive sector including design and marketing while
developing countries like China are in charge of labor-intensive process such
as manufacturing This implies that when it comes to product recall such
distinction between design and manufacturing is important particularly in the
context of the toy industry because toy companies such as Mattel perform the
design of toys whereas unnamed overseas manufacturers do manufacturing
Therefore when a certain company recalls its products the rationale for recall
must be clarified whether it is due to design flaw such as sharp edges or small
detachable parts or some manufacturing defects including excess lead in
surface paint or any other harmful chemicals contained in the toy 49
12 Global supply chain with China involved
It is important that management practices be improved to handle the
complexity of global supply chains Companies offshoring their manufacturing
to China (and similar countries) cannot simply rely on intermediaries and
agents in Hong Kong or Singapore to coordinate production and ensure quality
Such an approach was good enough in the initial stages of offshoring but
clearly falls short a decade after offshoring became a common business practice
The offshoring companies need to develop capabilities and systems to engage
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 49 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 32
more directly and closely with China and similar overseas manufacturing
locations Toy companies need to develop robust systems for quality control
and testing of the toys manufactured at their suppliersrsquo factories Unless
companies learn to manage these complexities it is difficult to ensure product
quality and safety50
When taking a closer look into the toy-manufacturing sector in China
Chinarsquos domestic manufacturers are mostly small and medium-sized firms
which may have to make costly technology upgrades before exports Although
many foreign brands have entered the growing Chinese market and established
their own factories and distribution networks they could not improve the
working environment of Chinese local manufacturers rather continuous
scandals caused by their recalls involving made-in-China products resulted in
stiffer working environment safety concern and manufacturing standards To
be worse additional tests and certificates required of businesses drove up costs
while the frequent production line adjustments lowers efficiency of
manufacturing process According to the New York Times interview director
for toy making company explained their sufferings that When orders from
Germany were cancelled Lin had to adjust the program of machines that were
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 50 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 33
producing German orders to meet US requirements as the safety criteria
differed for both nations51
Not only external factors but also internal factors within China are
prevalent which contribute to the poor safety of Chinese imported toys Berman
and Swani assert that five factors among others mainly cause such tendency
cost pressures and quality fade multiple levels of outsourcing often involving
small local producers the existence of a large number of counterfeit goods
made in China Chinese cleverness at evading detection for safety-related
infractions and poor product safety surveillance by the Chinese and US
government These elements coalesce to create an environment where there is a
need to cut corners to meet suppliersrsquo price expectations where unsafe
alternatives are readily available and where the chance of detection of unsafe
goods is very low52
Just as mentioned in the previous section toy industry is facing the era of
global supply chain by much sourcing of components and ingredients from low-
cost global suppliers increased outsourcing of production to foreign production
facilities and transportation and distribution within global markets In this
context many toy recalls that occurred around 2007 and 2008 could be traced
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 51 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007 52 Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48
13 34
back to changes in global supply chain systems53 In the model of offshore
production manufacturers can prevent defects with careful production It is also
known that the toy companies can prevent most of these types of defects with
efficient quality control and inspection mechanisms54
2 MATTELrsquoS TOY RECALL
Abovementioned global supply chain and Chinarsquos involvement in the toy
industry as a major manufacturer has provoked numerous controversies among
Western customers including Mattelrsquos huge toy recalls These issues had even
more crucial impacts on Chinese local manufacturing sectors since they were
the biggest toy makers in international toy market and certainly toy is enjoyed
by much of the population worldwide just as other consumer products possess
enormous pool of consumers On top of that safety problem of the toy covered
with leaded paint as such also have led some young consumers to physical and
mental health problems or even death
Chinese toy recalls involved the Consumer Product Safety Commission
(CPSC) in the US In the historical perspective the earliest instance of toy
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 53 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 54 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13
13 35
recalls from the records of the CPSC was in 1974 when toy chests were recalled
following the death of a child Recalling toys and other products in large
numbers in an infrequent but not an unprecedented event Since 1974 over 680
toy products have been recalled Of these 550 recalls were made in the last 20
years Each year toys were recalled on an average of 28 occasions The number
of recalls remained roughly stable until 2006 but appears to have been on the
rise since then In 2007 CPSC had recalled 56 recalls which would be the
highest number of recalls in the history of the toy industry In other words
there has been a definite increase in the number of recalls in 2007 as Table 2
and Figure 1 display
13 36
Table 2 Toy Recalls (1988-2007)55
Figure 1 Toy Recalls Over Time (1988-2007)56
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 55 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13 56 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209
13 37
The number of recalls involving Chinese-made toys also appears to be on the
rise over the last few years Toy companies started moving the production of
toys in China in the early 1990s This trend has continued and accelerated in
recent years Recalls involving Chinese-made toys was hovering around 50 of
the total until 2002 so recalls did not increase for well over a decade after
manufacturing moved to China However since 2003 this figure had hovered
around 80 and reached 95 this year which is a dramatic rise57 In this
regard real cases regarding the US and EUrsquos recall against toys manufactured
in China will be the main focus hereafter incident outline the point at issue
comparison between the USrsquos response against the issue and that of EU and
legal analysis based on TBT Agreement under WTO system will be the
following contents
21 Event outline
The recall was because of the lead paint coverage which was processed
in Chinese factories Lead was banned in paint on toys and other childrenrsquos
products in the United States in the 1970s but the problem has arisen again as
more toys are imported from China Of roughly 39 lead-related recalls in a
certain year 38 were of Chinese-made goods according to the CPSC In fact
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 57 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45
13 38
about fifty percent of Mattelrsquos revenue comes from toys made in eleven
factories it owns and operates That is a high share for the toy industry But the
other half comes from toys that it outsources to up to fifty manufacturers in
China Those toys tend to be short-term products that feature characters from
movies and television shows rather than Barbie dolls or other Mattel brands58
In early July in 2007 one of the European retailers that sell Mattel toys
discovered the lead on some products On July 6 Mattel stopped operations at
the factory that produced the toys and initiated an investigation and then on
July 18 Mattel took a reporter for The New York Times on a tour of a factory
in Guanyao China and of Mattelrsquos toy safety lab in Shenzhen to show its
sophisticated testing and inspection facilities including equipment that could
detect lead paint on incoming products or supplies At that time Mattel
executives say it was unclear whether Mattel was facing a widespread lead
paint problem or if the European case was an anomaly When the companyrsquos
executives received conclusive data that persuaded them to recall the eighty-
three products the company contacted retailers who stocked the toys
Originally Mattel requires the factories it contracts with to use paint and other
materials provided by certified suppliers Mattel executives said they did not
know if the contract manufacturer substituted paint from a noncertified supplier
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 58 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 39
or if a certified supplier caused the problem59 Later it was found that even
though the company had developed a certification program and rigorous testing
rules to make sure that its Chinese contractors adhered to standards for the
allowable levels of lead in paint yet some subcontractors were careless while
others intentionally violated the rules by substituting paint from a noncertified
supplier who provided the lead paint60
The string of lead paint cases has drawn the most attention from toy
product related association and consumer watchdogs In light of the recalls
Nickelodeon - which owns the characters Dora the Explorer and Diego - has
decided to introduce a third-party monitor to check up on all of the companies
that make toys under its brands including Mattel61 Combined with the recent
scares in the United States of Chinese-made pet food and globally of Chinese-
made pharmaceuticals and toothpaste the string of toy recalls is inspiring new
demands for stepped-up enforcement of safety by United States regulators and
importers as well as by the government and industry in China This summer
the Toy Industry Association has been working with the federal Consumer
Product Safety Commission on new regulations to require more stringent safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 59 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007 60 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 61 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 40
checks The Toy Industry Association urges its members to routinely test
products it is importing to make sure they comply with federal safety standards
which prohibit for example surface paint that contains lead in toys or items
that could cause a choking hazard62 Meanwhile Mattel agreed to pay $23
million to the CPSC for violating a federal lead paint ban and marketing
importing and selling non-compliant toys in civil penalties The CPSC said the
fine against the No 1 toymaker and its Fisher-Price pre-school division was the
highest ever for the agencys regulated product violations and the third largest
in its history63
22 Aftermath of toy recall and its damage degree to the toy industry
Such an unprecedented toy recall of the US against China was also
proven through numbers and figures As Table 2 and Figure 2 display the
number of both Chinese toy recall and lead-contained toy recall tend to increase
as years pass by especially from the year 2000 To make these table and figure
Laplume and Bapuji complied a database of toy recalls based on the recall
notices posted on the website of the US CPSC They presented the data on toy
recalls in Table 2 with special attention given to those involving toys made in
China and those recalled for excessive lead Authors also presented the data
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 62 ldquoAs More Toys Are Recalled Trail Ends in Chinardquo The New York Times June 19 2007 63 Mattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 2009
13 41
pictorially in Figure 2 to allow a visual interpretation of trends and
developments64
Table 2 Number of Lead-Contained Toy Recall Announcements (1988-2008)65
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 64 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports13 65 Ibid
13 42
Figure 2 Number of Lead-Contained Toy Recall (1998-2008)66
Apparently the reason why Chinese factory used lead-contained paint was due
to cheaper price Multinational Corporation such as Mattel kept on requiring
low cost and price to their suppliers while suppliers including Chinese
manufacturers were facing serious difficulties regarding the fact that their
export prices were rising due to continuous appreciation of the Yuan and
escalating labor cost Consequently for Chinese factory owners who are often
under intense pressure to lower production costs tend to cut corners in making
products and regularly use cheap and illegal substitutes such as leaded paint to
their toys to survive as Mattelrsquos suppliers Namely Chinese local manufacturers
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 66 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports
13 43
got pressure not only from Western companiesrsquo appetite for cheaper toys but
also from the fierce local competition to satisfy such appetite Furthermore
numerous toy recalls from the US worsen the situation repeated scandals
involving Chinese products resulted in stringent environmental safety and
manufacturing standards Additional tests and certificates required of
businesses drove up costs even more67 Long supply chain involving multiple
contractors and subcontractors which are common in China were also
nominated as the major contributor Every link in the chain was susceptible to
fraud or contaminated goods Such uncertainty usually contributes to supply
chain breakdown since the larger the chain the more people get involved and
the greater the difficulty in controlling the quality of the product68
Aftermath of toy recall also included remarkable changes after the US
Congress passed the new federal childrenrsquos product laws in August 2008
setting higher standards for toy safety product line adjustments must be done
more frequently and comprehensively to satisfy requirements and standards of
Mattel and policies of US Congress Changes like these affect the factorys
working efficiency and increases costs For instance it takes about a weeks
time to make the machines adapt to new procedures and also involves huge
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 67 ldquoSmall World After All for Toy-making Hubrdquo China Daily December 23 2008 68 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007
13 44
expenditure on purchase of substitute materials when required69 The nightmare
had continued after regulators in Beijing revoked the export licenses of two toy
manufacturers one of the heads of those Chinese company that made toys for
Mattel for fifteen years and was behind the recall this month of about a million
Mattel toys committed suicide in a company warehouse in southern China The
death was the latest development in a year filled with prominent recalls and
product safety scandals involving goods made in China According to the
briefing of Chinese government one of the paint suppliers for Chinese
manufacturer had shipped the company a fake lead-free paint pigment that
could be used in producing paint70
23 Reaction and regulation of the US government and background policy
In the US responsibility for the safety of consumer products with the
exception of food pharmaceuticals and automobiles falls within the
jurisdiction of the US CPSC which regulates the sale and manufacture of more
than 15000 different consumer product The CPSC collects information about
product safety issues from sources such as hospitals doctors newspaper reports
industry reports consumer complaints investigations conducted by its staff and
reports from companies When a company becomes aware of hazards
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 69 ldquoTrouble in Chinarsquos Toy Industryrdquo China Daily December 22 2008 70 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007
13 45
associated with the products it sold it is required by law to inform the CPSC
immediately within 24 hours Based on the information it received the CPSC
works in coordination with the companies involved to recall the hazardous
products from the market The recall notices are publicly available on the
CPSCrsquos website The CPSCrsquos recall notices contain information about the
product being recalled the company recalling the product where the product
was recalled the hazard associated with the usage of the recalled product sale
details such as the number of units sold sales locations sale period and sale
price the procedure to return the product and the remedy offered by the
company71
Authority for the CPSC is provided in the 2008 Consumer Product Safety
Improvement Act (CPSIA) passed by the US Congress which gave makers and
sellers of childrens products such as toys clothing and books have until
February 10 2009 to comply with stricter standards for permissible lead
phthalate content limits and other mandatory safety requirements72 Following
considerable pushback from toymakers who said the deadline was unrealistic
and also applied to products that had already been shipped the CPSC agreed to
delay the deadline for the new testing and certification requirements by a year
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 71 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209 72 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384
13 46
to Feb 10 201073 Apparently this act is the result of a spike of 473 consumer
products recalled in 2007 in what is referred to as the ldquoYear of the Recallrdquo74 It
became effective Aug 14 2009 in the US and imposes tough standards for lead
and chemicals called phthalates in products intended for children age 12 and
under It requires that all childrenrsquos products comply with all applicable
childrenrsquos product safety rules are tested for compliance by a CPSC-accepted
laboratory have a written Childrenrsquos Product Certificate issued by the
manufacturer or importer that provides evidence of the productrsquos compliance
and have permanent tracking information affixed to the product and its
packaging75 In fact the law increased the budget of CPSC imposed new
testing and documentation requirements and set new acceptable levels of
several substances It imposed new requirements on manufacturers of toys and
other consumer products for children The Act also increased fines and
specified jail time for some violations The law became to have more wide-
sweeping nature comparing to a previous bill the Lead-Free Toys Act This
earlier bill was incorporated into this act which was apparently prompted by
various scandals over high lead content in toys in 2007
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 73 ldquoMattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 200913 74 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 75 The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws--StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act
13 47
The Act contained three main standards including exposure levels of lead
phthalate and mandatory testing Especially regarding the exposure level of
lead the legislation reduced the limit of lead allowed in surface coatings or
paint to 90 ppm from then-current limit of 600 ppm effective on 14 August
2009 The legislation reduces the amount of total lead content in childrens
product substrates to 600 ppm by 10 February 2009 300 ppm by 14 August
2009 and 100 ppm by 14 August 2011 On the other hand the legislation
required for mandatory testing that every manufacturer of a product subject to a
consumer product safety rule will provide a General Conformity Certificate to
certify based on unit testing or a reasonable testing program that the product
complies with all safety rules76 These certificates must accompany the product
through the distribution chain through the retailer They must be available to the
CPSC during any inspection The third party testing requirement for lead
content was originally set by the CPSIA at 600 ppm but dropped to 300 ppm in
August 2009 However these lead content testing requirements were stayed by
the CPSC in January 2009 until February 10 2010 In December 2009 this stay
of enforcement was further extended until February 10 2011 In both cases the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 76 Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf
13 48
CPSC cited a need to implement further rulemaking and to give manufacturers
more time to comply77
US regulators also announced plans to set up a Beijing office to help
ensure Chinese exports are safe for Americans following a slew of recalls
involving childrenrsquos toys Particularly the US CSPC sought to establish a
permanent presence overseas for the first time to better cooperate with Chinese
regulators and companies so the countryrsquos products are up to US standards It
also planned to have commission staff working in the embassy in Beijing to
work with manufacturers and Chinese regulators One major task of Beijing
office was to educate Chinese manufacturers about the new requirements under
the CPSIA Considering some mutual economic interests between the US and
China Chinese manufacturers are expected to comply with this law since the
large retailers in the US require them to meet such standard78
Amid growing concerns over the safety of Chinese products the US
launched negotiations towards a common safety standard for toys on November
17 in Brussels with the EU as well The talks were formally opened during a
trilateral high-level meeting between EU Consumer Affairs Commissioner
Meglena Kuneva the US Chairman of the Consumer Product Safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 77 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review 78 ldquoUS seeks China office to ensure export safetyrdquo China Daily July 31 2009
13 49
Commission Nancy Nord and the Chinese Vice-Minister of AQSIQ Wei
Chuanzhong The three sides have decided to bring their joint efforts to a new
level by aligning their standards Toys will be the first targets since around 75
percent of toys sold around the world are made in China Common standards
and policy consistence are very crucial for Chinese manufacturers to do their
business in a fair and transparent arena points out Liang Mei deputy chairman
of China Toy Association Another comment was added that the companys
strong focus on research and development would help it to overcome the new
technological barriers and avoid safety disputes79 A certain kind of special
team that is engaged in investigating and studying technology standards of
various nations and international trends and managing onersquos own safety
standards higher than the general or keep it ahead of the criteria of the exporting
marketplaces were also suggested as solution by industry experts80
3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT
31 Preliminary findings under GATT Agreement
A preliminary research about the legitimacy of USrsquos recall on Chinese
toys under GATT Agreement insists that by placing a temporary ban on
Chinese toy products the United States would violate Article III which is
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 79 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007 80 ldquoTrouble in Toy Industryrdquo China Daily December 22 2008
13 50
National Treatment Despite violating GATT Article III4 the author insists
that a Panel would likely find the temporary ban on Chinese toy products valid
under Article XX(b) based on following rationales most of all the temporary
ban on Chinese toys is within the policies designated to protect the human life
and health of American children Just as the Panel in lsquoThailand ndash Cigarettersquo
case has recognized the negative human health effects of smoking a Panel
would likely conclude that the use of lead in childrenrsquos toys creates a negative
health effect It would likely then find that the United States sufficiently sets
forth a prima facie case for an Article XX(b) exception81 Moreover the author
writes no alternative measure could adequately diminish the high risk of lead
contamination of Chinese toys and therefore hold the strict measure valid
Authorrsquos opinion that the temporary ban on Chinese toy does not arbitrarily or
unjustifiably discriminate against Chinese toy imports also leads to justification
of US toy recall The logic behind is that the ban targets Chinese toy imports
because previous US measures failed to curtail the significant volume of
contaminated Chinese toys entering the US markets Since there are no
ulterior ldquoprotectionist objectivesrdquo the measure is not a ldquodisguised restrictionrdquo
under Article XXrsquos chapeau Therefore the author argues that since the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8113 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213
13 51
temporary ban satisfies all the requirements of Article XX(b) a Panel would
likely rule that it does not violate GATT principles82
32 Legal analysis why USrsquos toy recall is legally controversial under TBT Agreement When based on TBT Agreement one of the articles related to the USrsquos
recall on Chinese toy imports include Article II1 which states ldquoimported
product shall be accorded treatment no less favourable than that accorded to
domestic like productsrdquo representing MFN principle and NT 83 The other one
is Article II2 that regulates member statesrsquo measures not to be trade-restrictive
by stipulating that ldquotechnical regulations shall not be more trade-restrictive than
necessary to fulfill a legitimate objective taking account of the risks non-
fulfilment would createrdquo84
First of all Article II1 of TBT Agreement is highly likely to be violated
because it would treat Chinese toy imports less favorably than US domestic
toys To put in more detail since the essential factor that needs to be considered
is ldquolikenessrdquo between exports and imports determining whether US toys and
Chinese toys are like products under the meaning of Article II1 must be the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8213 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 83 TBT Art II1 84 TBT Art II2
13 52
prior analysis to reach such likely conclusion Just as Uche wrote in the legal
analysis under GATT Agreement Chinese toy imports are like products with
respect to US toys under the definition promulgated by GATT Article III4
because the ban would affect the ldquointernal sale offering for sale purchase
transportation distribution or userdquo of the Chinese toys85 According to Uche
ldquoin determining whether imported and domestic products are like products not
only the properties nature and quality of the product but also the end use of the
product must be consideredrdquo86 In fact Chinese toys and American toys share
similar nature which is to entertain children and manufacturers do not affect
such nature whether they are Americans or Chinese Also since manufacturing
factories in China are managed and controlled by Mattel with its same
operation policy the quality of Chinese-made toys and American-made toys
within Mattelrsquos manufacturing chain seems to be quite identical as well On top
of that regardless of their manufacturers toys generally have the same end-
users children When compared to customers in other age groups they seem to
share relatively similar tastes and consumer habits
On the other hand USrsquos recall on its Chinese imports can be analyzed
consistent with Article II2 of TBT Agreement According to the Panel Report
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 85 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 8613 Ibid13
13 53
of lsquoUS ndash Tunarsquo case the analysis of Article II2 of the TBT Agreement may be
conducted in two steps first to determine whether a certain action is taken to
fulfill a legitimate objective which include ldquoprotection of human health or
safetyrdquo and second if that is the case to determine whether that measure is
less trade-restrictive than necessary to fulfill such objective taking account of
the risks non-fulfillment would create87 Based on such criteria USrsquos recall was
due to protect American children from the exposure to the lead paint which can
be interpreted as the ldquolegitimate objectiverdquo On top of that the measure done by
the US can be regarded as less trade-restrictive than necessary to fulfill such
objective with the consideration about risks non-fulfillment would create since
the measure was merely a temporary recall on Mattelrsquos defects rather than
unilateral and arbitrary import restriction against the entire Chinese imports to
the US Also such measure may be originated from the risk-assessment of the
case when the legitimate objective protection of human health or safety has
failed to be fulfilled which might trigger serious physical and mental problems
to American children Therefore it can be concluded that USrsquos toy recall is not
inconsistent with TBT Article II2 when considering aforementioned facts
However although Article II2 is satisfied the recall measure taken by the US
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8713 WTO Panel Report lsquoUS mdash Tunarsquo (WTDS381R)
13
13 54
is still questionable because Article II1 and II2 of TBT Agreement are
obligations of WTO member nations which implies that both articles must be
satisfied to acquire legitimacy unlike the preliminary analysis based on GATT
Agreement Thus when the case similar to this occasion is brought to the
international court under the WTO there would be high probability that the
respondentrsquos recall measure might trigger legal controversy under the TBT
Agreement
IV FURTHER DISCUSSION AND CONCLUSION
This paper overall has implemented the case study of which the US has
recalled on Chinese toy imports concerning the lead paint and has analyzed the
suitability and legitimacy of such measure in light of TBT Agreement Prior to
the case study some applicable international rules were introduced GATT
Article I III XX(b) and the chapeau of Article XX which are MFN Principle
NT and General Exceptions to GATT provision respectively formulated the
basis of TBT Agreement In terms of TBT Agreement Article II1 and II2
were the main provision those are applicable to this specific case
Following such applicable international agreements toy industry trend
and the event outline of USrsquos recall on Chinese toy imports were displayed
Along with its volatile and seasonal characteristics the toy industry usually
13 55
incurs relatively higher costs on obsolete inventory lost sales and markdown
Also it is important strategy to survive that providing creative yet price-
competitive toys at the right quantity at the right stores during the very short
selling-windows At this point toy recall case done by the US on Chinese
imports in 2007 was one of the empirical evidence that shows aforementioned
drawback that toy industry and China as manufacturer is suffering from
Particularly this case of Mattelrsquos toy recall against Chinese toy products had
noteworthy significance as the occasion of which a certain multinational
corporationrsquos manufacture outsourcing got expanded to the scale of national
trade dispute concerning consumer product safety issue
Applying abovementioned articles from the TBT Agreement as an
analysis framework some legal controversies were presented regarding the US
toy recall case in the following section As the preliminary finding proved
based on GATT Agreement the recall measure itself violates MFN principle
and NT Nonetheless unlike GATT Agreement which contains exception
clause that justifies such violation TBT does not include any kind of
justification mechanism Therefore although the recall measure done by the US
satisfies Article II2 violation of Article II1 of TBT may cause legal
controversy when the similar case is brought to WTO
On the basis of such occasion and its legal issues several important
13 56
implications in the practical aspect can be drawn for the further discussion It
seems that although China is already well aware of the necessity to adopt and
apply international standards and to make their domestic ones harmonizing with
international norms through remarkable efforts as shown in some international
trade reports China is rather suffering from the disjunction between
continuously improving international standards and Chinarsquos lack of strict and
uniform enforcement of standards This may imply that efforts to make
international agreement and its application consistent must be done by both
international organization and local governments for effective connection
between the public and private sector Particularly the WTO should not stop at
establishing provisions but focus more on implementation with consideration
on each member nationrsquos industry environment and condition especially
regarding those of developing countries Consequently not only technical
standards and certificate management but also education and training program
for the industry fields ought to be provided in the scale of international
organizations
The Chinese government and industry groups also need to address this by
ensuring that Chinese exporters adhere to the standards of the importing
country Companies must invest time and effort in developing not only
standards and principles of safety for their suppliers but must also invest in
13 57
education and training to build the skills and abilities within the supplier
network to assure product safety88 At the same time the governments of
importing countries need to encourage Chinese authorities to develop global
standards on consumables then legislate and monitor them The difference in
standards across the world is clearly an issue These differences need to be
addressed with high priority so that consumers can benefit from globalization of
manufacturing and consumption The issue of global standards is contentious
because different countries have different trajectories of development The
standards of developing countries may not be acceptable to a developed country
On the other hand developing countries will some- times argue that they cannot
adopt the standards of the developed world because of the high costs associated
with these standards Nevertheless exports from developing countries should
adhere to the standards of the export markets Accordingly all those involved
in the global supply chain such as suppliers manufacturers and marketers need
to develop systems to ensure the standards are applied89
This issue with toy recalls takes on another dimension of concern in more
local level which is the cost issue caused by the vicious cycle in global supply
chain of toy industry Despite the awareness of Chinese manufacturers 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8813 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-72013 89 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 58
regarding international technical standards it may be hard for them to ignore
cheaper leaded-paint when squeezed between harsh demands on lower cost
from the US importers and domestic problems such as increasing labor cost and
RMB appreciation At this point the vicious cycle can be formed in toy
industryrsquos global supply chain in spite of the information and knowledge about
the current international standards local manufacturers use cheaper leaded paint
for lower cost Detecting excessive lead level from the paint demands on
technical standard becomes harsher within importing countries As a result
such higher standards require more cost for locals to be satisfied which
ultimately completes the vicious cycle Consequently it seems that further
discussion and researches about constructive measures including policy
changes may be essential and important to resolve such crisis more
fundamentally
13 59
REFERENCES
Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 Del V G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45 Jiacheng Z and Lu Hongjie (2013) Analyzing China Harmonization of Technical Barriers to Trade in the EU and US Markets The Twelfth Wuhan International Conference on E-Business ndash Emerging Operations amp Services Management Track Johnson M E (2001a) Learning from toys Lessons in managing supply chain
13 60
risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 Keith13 E13 M13 John13 S13 W13 and13 Tsunehiro13 O13 (2000)13 Quantifying13 the13 Impact13 of13 13 13 13 13 13 13 Technical13 Barriers13 to13 Trade13 A13 Framework13 for13 Analysis13 Policy13 Research13 13 13 13 13 13 13 Working13 Paper13 Development13 Research13 Group13 The13 World13 Bank Lee M A Flynn B B and Frohlich M T (2008) All supply chains donrsquot flow through understanding supply chain issues in product recalls Management and Organization Review 4 167ndash182 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal Marucheck A S (1987) On product liability and quality control IIE Transactions 19 355ndash360 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review Paul W B and Hari B (2008) Toy Recalls and China Emotion vs Evidence Management and Organization Review 42 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Reports and Reviews (Online documents included) Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby- Productshtml
13 61
Brief Guide to Analytical Methods for Measuring Lead in Paint Inter- Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground Report on Technical Barriers to Trade (2013) United States Trade Representative Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf The Impact of the TBT and SPS Agreements on Food Labeling and Safety Regulations httpcspinetorgreportscodexwtospsbthtm The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws-- StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml
13 62
GATTWTO Documents The Technical Barriers to Trade Agreement The General Agreement on Tariffs and Trade 1994 WTO Accession Protocol of The Peoplersquos Republic of China WTO Concerns on Indiarsquos Import Restriction on Chinese Toys WTO Technical information on TBT Trade topics Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm WTO Trade Policy Review (2012) WTO ldquoWhat is the WTOrdquo Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm WTO European Communities ndash Measures Affecting Asbestos and Asbestos- Containing Products WTDS135R
13 63
국문 초록
세계경제에 있어서 각 국가 경제의 연계성이 심화됨에 따라 많은
제조업들의 생산 라인과 공급 사슬 역시 세계화 되면서 주로 디자인이나
브랜드 관리를 담당하는 선진국과 생산과 제조를 담당하는 개발도상국
간의 기술 표준 차이에서 오는 문제점들이 발견되고 있다
세계무역기구(WTO) 체제하에서 무역에 관련된 기술표준들은 무역상
기술장벽 조항(TBT)에 따라 관리되어지나 WTO의 회원국들의 논의 하에
알맞은 조항을 명시하는 것과 조항의 효용성 또는 실제 각국의
기술표준들과 조항의 합치성은 별개의 문제인 것이 사실이다
본 논문은 미국 Mattel 사의 중국산 장난감 회수조치가 WTO
체제하에서 어떠한 법적 의미를 지니는지 살펴보았다 사건 당시 실제로
중국이 미국을 상대로 WTO에 제소하지는 않았지만 오늘날 대두되는
TBT의 중요성과 점점 더 심화되어가는 제조산업의 세계화 현상을
보았을 때 향후 비슷한 사건들이 발생할 가능성이 높기 때문에 이러한
분석은 유의미할 수 있으며 추후 시사하는 바 역시 클 것으로 예상된다
따라서 본 연구에서는 미국의 중국산 장난감 회수조치의 통상법적
사례분석을 통해 TBT가 기술표준문제에서 지니는 법적 의미를
분석하였다
키워드 세계무역기구 무역상 기술장벽협정 기술표준 Mattel사
장난감 회수조치 중국산 장난감
학번 2012-22086
ltstartpagegt10I INTRODUCTION 1II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 4 1 GATT ARTICLE I amp III 4 2 GATT ARTICLE XX(B) amp CHAPEAU OF ARTICLE XX 8 3 TBT UNDER THE WTO SYSTEM amp TBT ARTICLE II 10 4 OTHER RELATED TECHNICAL STANDARDS 20III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 28 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS 28 11 Characteristics of toy industry 28 12 Global supply chain with China involved 31 2 MATTELiexclmacrS TOY RECALL 34 21 Event outline 37 22 Aftermath of toy recall and its damage degree to the toy industry 40 23 Reaction and regulation of the US government and background policy 44 3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT 49 31 Preliminary findings under GATT Agreement 49 32 Legal analysis why USiexclmacrs toy recall is legally controversial under TBT Agreement 51IV FURTHER DISCUSSION AND CONCLUSION 54REFERENCES 59plusmnsup1sup1reg AtildeEcircmiddotIuml 63ltbodygt
13 11
negotiations multilateral agreements created selective trading and caused
fragmentation among members WTO arrangements are generally a multilateral
agreement settlement mechanism of GATT15 As the purpose of the WTO is to
facilitate trade among nations through trade agreements as early as 1997 these
agreements governed over ninety percent of all international trade16
In terms of its organization mechanism the WTO consists of various
committees and councils that address novel trade issues and create stronger
international agreements Any WTO member may participate in any committee
or council However WTO members may not participate in the appellate body
dispute settlement panels or multilateral committees The WTO also provides
members with many benefits that facilitate the flow of international trade In
addition to providing an international trade framework the WTO provides its
members with a dispute resolution Panel to resolve disputes among member
states If a dispute arises among contracting parties they must first enter into
consultation After sixty days if the parties cannot agree then they may submit
their dispute to a WTO Panel for study Thereafter the Dispute Settlement Body
appoints a three- to five-member Panel of independent trade experts to review
the dispute The Panel evaluates the facts reviews GATT principles and 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 15 ldquoWhat is the WTOrdquo WTO official website Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm 16 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915
13 12
submits a report with its decision The decision binds the parties unless within
sixty days the Dispute Settlement Body unanimously decides to reject the
report or either party appeals the decision17
The WTO has a number of fundamental principles that every WTO
member must follow These principles include transparency MFN National
Treatment and reciprocity subsuming basic principles of GATT as well
Transparency requires that member-states publish their trade policies and
regulations and apply them equitably Reciprocity requires that parties in trade
agreements meet their respective trade obligations MFN principle and national
treatment are identical with those under GATT18
32 TBT under the WTO system
The provisions of the GATT 1947 contained only a general reference to
technical regulations and standards in Articles III XI and XX a GATT
working group set up to evaluate the impact of non-tariff barriers in
international trade concluded that technical barriers were the largest category
of non-tariff measures faced by exporters After years of negotiations at the end
of the Tokyo Round in 1979 thirty-two GATT Contracting Parties signed the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 17 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 18 Ibid
13 13
plurilateral Agreement on TBT The Standards Code as the Agreement was
called laid down the rules for preparation adoption and application of technical
regulations standards and conformity assessment procedures The new WTO
Agreement on Technical Barriers to Trade or TBT Agreement has
strengthened and clarified the provisions of the Tokyo Round Standards Code
The TBT Agreement negotiated during the Uruguay Round is an integral part
of the WTO Agreement19
Aforementioned GATT Article XX(b) and the chapeau of Article XX
may now explain the advent of the TBT Agreement under the WTO system
Just as GATT becomes an entity as the WTO and the WTO Agreement
succeeds the contents of GATT the TBT Agreement got developed based on
GATT Article XX(b) and the chapeau of Article XX as well Such
characteristics of TBT is based on the following evidence
ldquohellip Desiring to further the objectives of GATT 1994 hellip Desiring to ensure that technical regulations and standards including packaging marking and labeling
requirements and procedures for assessment of conformity with technical regulations and standards do not create unnecessary obstacles to international trade hellip
Recognizing that no country should be prevented from taking measures necessary to ensure the quality of its exports or for the protection of human animal or plant like or health of the environment or for the prevention of deceptive practices at the levels it
considers appropriate subject to the requirement that they are not applied in a manner which would constitute a means of arbitrary or unjustifiable discrimination between
countries where the same conditions prevail or a disguised restriction on international
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 19 Technical information on TBT Trade topics WTO official website Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm
13 14
trade and are otherwise in accordance with the provisions of this Agreement helliprdquo20
One of the WTO Panel Report which is about the lsquoEC - Asbestosrsquo case also
mentions about intertwined mechanism between TBT and GATT Article XX(b)
ldquoWe also note that the criteria on the preparation adoption or application of
technical regulations in Article 22 of the TBT Agreement are very similar to
those in Article XX of the GATT 1994 The preamble to the TBT Agreement in
fact repeats some of the wording of Article XX of the GATT In the Panelrsquos
view the TBT Agreement is a development of the GATTrdquo21
To give more detail about the relationship between the TBT Agreement
and GATT Agreement although the TBT Agreement according to its Preamble
in intended to ldquofurther the objectives of GATT 1994rdquo it does not contain any
explicit links to Article XX(b) or any equivalent exception clause Nevertheless
similar wording is found in Article II2 of TBT Unlike Article XX this
provision also mentions ldquohuman safetyrdquo and does not stipulate a closed list of
policies (ldquointer aliardquo) Therefore a wider variety of reasons (even moral ethic
and socio-economic considerations market transparency or consumer
preferences) could be ldquo legitimate objectivesrdquo22 Furthermore as in Article
XX(b) the term ldquonecessaryrdquo is contained in Article II2 of TBT as well 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 20 TBT The Preamble 21 WTO Panel Report lsquoEC mdash Asbestosrsquo (WTDS135R) para 855 22 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers
13 15
However this seems to contain an element of tautology the phrase ldquonot be
more trade-restrictiverdquo is reminiscent of the interpretation of ldquonecessaryrdquo in
Article XX(b) Yet the different balance of obligations in Article II2 TBT and
in Article XX suggests that ldquonecessaryrdquo need not have exactly the same
meaning in both provisions In lsquoEC ndash Asbestosrsquo case the Appellate Body stated
that ldquothe TBT Agreement imposes obligations on Members that seem to be
different from and additional to the obligations imposed on Members under
the GATT 1994rdquo Unlike Article XX where the burden rests on the defending
party to present a prima facie case that the measure is justified under Article
II2 TBT it is for the complaining party to make a prima facie case that the
measure creates an unnecessary barrier to trade23
There are three main concepts throughout the entire Agreement technical
regulations standards and conformity assessment procedures Technical
regulations and standards set out specific characteristics of a product such as its
size shape design functions and performance or the way it is labeled or
packaged before it is put on sale In certain cases the way a product is produced
can affect these characteristics and it may then prove more appropriate to draft
technical regulations and standards in terms of a products process and
production methods rather than its characteristics per se The TBT Agreement
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 23 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers13
13 16
makes allowance for both approaches in the way it defines technical regulations
and standards24 One another feature of these standards and regulations is that
they should not be imposed in a protectionistrsquos way In fact the TBT
Agreement accords to Members a high degree of flexibility in the preparation to
take into account the existence of legitimate divergences of taste income
geography and other factors between countries adoption and application of
their national technical regulations according to the abovementioned Preamble
However Members regulatory flexibility is limited by the requirement that
technical regulations ldquoare not prepared adopted or applied with a view to or
with the effect of creating unnecessary obstacles to traderdquo25 according to the
Article II2 Lastly conformity assessment procedures are technical procedures
mdash such as testing verification inspection and certification mdash which confirm
that products fulfill the requirements laid down in regulations and standards
Generally exporters bear the cost if any of these procedures Non-transparent
and discriminatory conformity assessment procedures can become effective
protectionist tools Costs for exporters usually include loss of economies of
scale which is the case that if a firm must adjust its production facilities to
comply with diverse technical requirements in individual markets production
costs per unit are likely to increase This imposes handicap particularly on small
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 24 TBT Annex I 25 TBT Art II2
13 17
and medium enterprises Information costs which include the costs of
evaluating the technical impact of foreign regulations translating and
disseminating product information and training of experts is also a part of
exporterrsquos burdens Conformity assessment costs confirming the compliance
with technical regulations through testing certification or inspection by
laboratories or certification bodies are usually at the companys expense as
well26
The TBT Agreement applies when a country applies aforementioned
technical regulations standards or procedures for assessing conformity with
these standards in such a way as to impose an unnecessary restriction on
international trade It is subject to review every three years to reflect the trend
The TBT Agreement covers a broad range of products including consumer
product such as toys for children which also implies that the largest number of
technical regulations and standards are adopted to aim at protecting human
safety or health27 In recent years the number of technical regulations and
standards adopted by countries has grown significantly Increased regulatory
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 26 Technical information on TBT Trade topics WTO official website Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm 27 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 2
13 18
policy can be seen as the result of higher standards of living worldwide which
have boosted consumers demand for safe and high-quality products28
The impact of the TBT on international trade is still being researched and
discussed which makes the issue ambiguous A study by Fontagneacute Mimouni
and Pasteels states that an insignificant or even positive impact of the TBT on
international trade of manufactured consumer products was observed29 On the
other hand researches on the WTO official website specifies that although it is
difficult to give a precise estimate of the impact on international trade of the
need to comply with different foreign technical regulations and standards it
certainly involves significant costs for producers and exporters that could be
huge burden to trade In general these costs arise from the translation of foreign
regulations hiring of technical experts to explain foreign regulations and
adjustment of production facilities to comply with the requirements In addition
there is the need to prove that the exported product meets the foreign
regulations The high costs involved may discourage manufacturers from trying
to sell abroad In the absence of international disciplines a risk exists that
technical regulations and standards could be adopted and applied solely to
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 28 Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html 29 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal
13 19
protect domestic industries30
33 TBT ARTICLE II
Article II of the TBT Agreement is the major part in terms of its
succession of GATT Article XX Especially Article II1 states
ldquoMembers shall ensure that in respect of technical regulations products imported from the territory of any Member shall be accorded treatment no less favourable than
that accorded to like products of national origin and to like products originating in any other countryrdquo
which stipulates that member states of the WTO must offer indiscriminative
treatment and environment to their trading partners within the WTO system
and between domestic goods and imported goods Moreover Article II2
presents
ldquoMembers shall ensure that technical regulations are not prepared adopted or applied with a view to or with the effect of creating unnecessary obstacles to
international trade For this purpose technical regulations shall not be more trade-restrictive than necessary to fulfil a legitimate objective taking account of the risks
non-fulfilment would create Such legitimate objectives are inter alia national security requirements the prevention of deceptive practices protection of human
health or safety animal or plant life or health or the environment In assessing such risks relevant elements of consideration are inter alia available scientific and
technical information related processing technology or intended end-uses of productsrdquo
Preceding article is composed of general obligation and specific obligation the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 30 Technical information on TBT Trade topics WTO official website Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm
13 20
part that states ldquoMembers shall ensure that technical regulations are not
prepared adopted or applied with a view to or with the effect of creating
unnecessary obstacles to international traderdquo is general obligation while the rest
represents specific obligation One can witness that such paragraph prohibits
trade-restrictive characteristic to fulfill a legitimate objective being consistent
with the purpose of the WTO Particularly following case study will be
analyzed based on these articles
4 OTHER RELATED TECHNICAL STANDARDS
41 Lead regulation
Lead in paint can be divided into soluble lead and insoluble lead soluble
lead is the lead likely to be available for absorption if a child mouths or
swallows31 Any exposure to both kinds of lead is potentially harmful for a
child as there is no known ldquosaferdquo level In May 2012 the US Centers for
Disease Control (CDC) announced it would change its policy on Childhood
Lead Poisoning to eliminate the terminology ldquolevel of concernrdquo that was
previously defined as a blood lead level of 10 ugdl and which had been widely
adopted by other health agencies This change acknowledges that all exposures
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 31 Brief Guide to Analytical Methods for Measuring Lead in Paint Inter-Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf
13 21
to lead are potentially harmful to a child and therefore public health policy
should focus on preventing exposures before they cause harm The CDC will
now recommend follow up for the most highly exposed children with elevated
blood lead levels above a reference value representing the top 25 of all
children in the US That level is currently 5 microgdl but this will be updated
every four years based on current surveillance testing data This is the first
substantive change in the agencyrsquos guidance on blood lead levels since 1991
While developed countries have implemented standards to regulate the use of
lead in paint much of the paint currently sold for residential use in most
countries contains high levels of lead A recent study examining lead
concentrations in the paint of 10 developing countries demonstrates that 68
of the new paints tested exceed the US standard of 90 ppm (effective August
2009) Published studies conducted in India China and other counties have had
similar findings32
Moreover most countries do not have regulatory limitations on lead
content in paint or only have voluntary standards in place In countries with
regulations the permissible lead levels are often inconsistent with a range of
excluded applications Standards between countries vary greatly and some
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 32 Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground
13 22
regulations reference soluble lead and others total lead (percent by weight)33
The lead level regulation in paint of the US and China is not an exception when
referring to the following table although both countries have same figure in
terms of the ppm the standard is slightly different since China measures the
soluble paint only while the US includes the total paint both soluble and
insoluble paint
Table 1 Lead in Paint Regulations by Country34
Such fact implies that regarding the lead level regulation China is less strict
then the US with 90 ppm maximum while the US requires less than 90 ppm
when considering the added amount of insoluble lead as well In fact acute
exposure to lead by chewing on a lead toy for example or repetitive exposure 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 33 Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground13 34 ibid 13
13 23
to lead by handling toys that contain it can lead to severe neurological
behavioral problems and damage brain cells especially in children35
42 Chinarsquos technical standard system and commitment to the WTO and TBT Agreement There are four levels of technical standards in China national trade
local and enterprise standards Under the Regulations for the Implementation of
the Standardization Law in formulating national standards the competent
standardization administration department under the State Council is
responsible for making plans organizing drafting examining and approving
numbering and issuing national standards If there are no national standards for
technical requirements that need to be standardized for certain trades
throughout the country trade standards may be formulated Trade standards
become null and void automatically after the corresponding national standards
enter into effect In the absence of national standards or trade standards local
standards may be formulated on safety and sanitation requirements for
industrial goods that need to be unified in the provinces autonomous regions
and municipalities directly under the Central Government Local standards
become null and void automatically after the corresponding national standards
or trade standards enter into effect In the absence of national standards trade 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 35 ldquo550000 More Chinese Toys Recalled for Leadrdquo The New York Times September 27 2007
13 24
standards or local standards for certain products the enterprises producing such
products may formulate their own standards as the basis for organizing
production Where there are already national trade or local standards
enterprises are encouraged to formulate and apply enterprise standards that are
stricter than the corresponding standards36
Furthermore China continues to be an active member of the WTO
Committee on Technical Barriers to Trade According to the authorities in the
period 1 January 2009 to end-October 2011 China made a total of 350
notifications to the Committee on Technical Barriers to Trade (including
revisions addenda supplements and corrigenda) Chinas notifications cover a
wide variety of products and concerns with particular emphasis on human
health and safety China has used the TBT Committee to raise concerns about
measures or proposed measures in its export markets on products ranging from
toys to herbal medicines In China the WTO enquiry point for technical
barriers to trade is the International Inspection and Quarantine Standards and
Technical Regulations Research Center under the State General Administration
for Quality Supervision and Inspection and Quarantine (AQSIQ) Also the
WTO Notification and Enquiry Center of Ministry of Commerce Peoplersquos
Republic of China (MOFCOM) is responsible for Chinas notifications to the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 36 Trade Policy Review (2012) World Trade Organization
13 25
WTO TBT Committee It has been notifying proposed technical regulations and
conformity assessment procedures to the TBT Committee so that interested
parties in WTO members are able to comment on them as required by the TBT
Agreement37
China is a member of the International Organization for Standardization
(ISO) the International Electrotechnical Commission (IEC) and the
International Telecommunication Union (ITU) the World Health Organization
of the United Nations (WHO) and Codex Alimentarius Commission as well as
several regional standards organizations such as the Pacific Area Standards
Congress Meanwhile the Standardization Administration of China (SAC) was
established in April 2001 It is the competent department authorized by the
State Council to implement administrative functions and to exercise unified
administration over the standardization work throughout the country Its main
responsibilities include taking part in drafting and amending laws and
regulations on national standardization drafting and implementing policies
concerning national standardization representing China in ISO IEC and other
international or regional standardization organizations and so on38
According to Chinarsquos Accession Protocol written by the WTO China
also has made commitments such as complying with obligations under TBT
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 37 Trade Policy Review (2012) World Trade Organization 38 ibid13
13 26
Agreement including the adoption and application of standards technical
regulations and the conformity assessment procedures (such as testing or
certification) to both imported and domestic goods and these procedures done
in a transparent manner China consented to speed up its process of reviewing
existing technical regulations standards and conformity assessment procedures
to determine their continuing relevance and consistency with international
standards and to harmonize with them as well Periodical reports on the status
of this review process and the number of standards and technical regulations
that have been nullified are one of Chinarsquos tangible commitments39
43 Concern of the US on Chinarsquos technical standards
Despite aforementioned changes National Trade Estimate Report of the
United States Trade Representative (USTR) states some problems and
limitations of Chinarsquos technical standard implementation Especially it still has
concerns about significant conformity assessment and testing-related issues in
China US exporters still continue to report that Chinarsquos regulatory
requirements are not enforced as strictly or uniformly against domestic
producers as compared to foreign producers In addition in some cases Chinarsquos
regulations provide only that products will be inspected or tested upon entry
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 39 Accession Protocol of The Peoplersquos Republic of China World Trade Organization
13 27
into Chinarsquos customs territory without any indication as to whether or how the
regulations will be applied to domestic producers However in 2007 as in prior
years almost all of the notified measures have emanated from AQSIQ SAC or
China Certification Accreditation Association (CNCA) and have rarely
included measures from other agencies that appear to require notification such
as the Ministry of Health the Ministry of Information Industry (MII) and the
State Environmental Protection Administration (SEPA) Four years ago in part
to address this problem China had reportedly formed a new inter-agency
committee with representatives from approximately 20 ministries and agencies
and chaired by AQSIQ to achieve better coordination on TBT matters but
progress has been inconsistent in this area As a result some of Chinarsquos TBT
measures continue to enter into force without having first been notified to the
TBT Committee and without foreign companies having had the opportunity to
comment on them or even being given a transition period during which to make
necessary adjustments In other cases some written comments submitted by
US and other foreign interested parties seemed to be wholly disregarded
Sometimes there was insufficient time for China to consider about these
issues40
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 40 National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative13
13 28
III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS
11 Characteristics of toy industry
Baby product manufacturing industry worldwide caters to around four
million babies on a yearly basis generating retail revenue of nearly seven
billion dollars Demand in this industry has grown due to a rising number of
babies to be catered to partly because people are starting families later Product
innovation and development has allowed retailers and manufactures to widen
the market using new technologies and advanced marketing approaches The
market encompasses different segments which can be divided into toys
feeding accessories wipes disposable diapers body care products and
soothers41
Especially toy industry is one of the worldrsquos oldest creative industries
For centuries toys have helped children to have fun and to transform to creator
masters emulators nurturers friends collectors story lovers and experience
seekers42 Toy industry also produces products which meet lsquocritical needs as
defined by Nagurney et al (2001) which specifies that toy products along with
other products are necessary to sustain and prolong human life and well-being
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 41 Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby-Productshtml 42 Del Vecchio G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA
13 29
Moreover consumer products such as toys while not necessary to sustain
human life have certainly contributed to the quality of life and improved living
standards enjoyed by much of the population43
However creative business such as toys is extremely volatile and seasonal
in nature Volatility in the toy industry is caused by variable and unpredictable
demands very short and specific selling-windows and short product-life-cycles
Therefore investors and practitioners know very well that the toy industry is far
from tranquil44 Along with its volatile characteristics the toy industry also has
incurred relatively higher costs on obsolete inventory lost sales and markdown
as compared to other industries45 Therefore to survive these industries face a
very unique challenge that is to provide the right toys at the right quantity at the
right stores during the very short selling-windows and to frequently provide
creative and yet price-competitive toys46 Also within toy industry increasingly
educated parents with higher levels of disposable incomes and growing
awareness regarding safety and health issues accompanies strong demands on
international safety standards according to the recent international trends Such 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 43 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 44 Johnson ME (2001a) Learning from toys Lessons in managing supply chain risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 45 Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 46 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management
13 30
elements of toy industry ultimately lead and motivate toy companies to focus
not only on sales and marketing but also on product quality control and
technology innovation Toy industry has globalized with much sourcing of
components and ingredients from low-cost global suppliers increased
outsourcing of production to foreign production facilities and transportation
and distribution within global markets Recent safety problems can be also
traced back to changes in global supply chain systems47 Also the industry
must continue increasing marketing budgets and intensify its safety standard to
combat bad publicity which can put a dent in product sales such as the blow to
the formula market caused by reports of lead in the paint used to color toys
Such scares damage consumer confidence and company credibility
necessitating strong publicity campaigning as a remedy Government
involvement in manufacturing practices is also likely to increase meaning that
companies will have to comply with standards set in place to help protect
consumers48
In terms of the major market of the toy industry the US the EU and
Asia-Pacific combine to represent over 80 percent of the overall market
Among them developed countries such as the US and EU are responsible for 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 47 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 48 Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby-Productshtml
13 31
capital and technology-intensive sector including design and marketing while
developing countries like China are in charge of labor-intensive process such
as manufacturing This implies that when it comes to product recall such
distinction between design and manufacturing is important particularly in the
context of the toy industry because toy companies such as Mattel perform the
design of toys whereas unnamed overseas manufacturers do manufacturing
Therefore when a certain company recalls its products the rationale for recall
must be clarified whether it is due to design flaw such as sharp edges or small
detachable parts or some manufacturing defects including excess lead in
surface paint or any other harmful chemicals contained in the toy 49
12 Global supply chain with China involved
It is important that management practices be improved to handle the
complexity of global supply chains Companies offshoring their manufacturing
to China (and similar countries) cannot simply rely on intermediaries and
agents in Hong Kong or Singapore to coordinate production and ensure quality
Such an approach was good enough in the initial stages of offshoring but
clearly falls short a decade after offshoring became a common business practice
The offshoring companies need to develop capabilities and systems to engage
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 49 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 32
more directly and closely with China and similar overseas manufacturing
locations Toy companies need to develop robust systems for quality control
and testing of the toys manufactured at their suppliersrsquo factories Unless
companies learn to manage these complexities it is difficult to ensure product
quality and safety50
When taking a closer look into the toy-manufacturing sector in China
Chinarsquos domestic manufacturers are mostly small and medium-sized firms
which may have to make costly technology upgrades before exports Although
many foreign brands have entered the growing Chinese market and established
their own factories and distribution networks they could not improve the
working environment of Chinese local manufacturers rather continuous
scandals caused by their recalls involving made-in-China products resulted in
stiffer working environment safety concern and manufacturing standards To
be worse additional tests and certificates required of businesses drove up costs
while the frequent production line adjustments lowers efficiency of
manufacturing process According to the New York Times interview director
for toy making company explained their sufferings that When orders from
Germany were cancelled Lin had to adjust the program of machines that were
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 50 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 33
producing German orders to meet US requirements as the safety criteria
differed for both nations51
Not only external factors but also internal factors within China are
prevalent which contribute to the poor safety of Chinese imported toys Berman
and Swani assert that five factors among others mainly cause such tendency
cost pressures and quality fade multiple levels of outsourcing often involving
small local producers the existence of a large number of counterfeit goods
made in China Chinese cleverness at evading detection for safety-related
infractions and poor product safety surveillance by the Chinese and US
government These elements coalesce to create an environment where there is a
need to cut corners to meet suppliersrsquo price expectations where unsafe
alternatives are readily available and where the chance of detection of unsafe
goods is very low52
Just as mentioned in the previous section toy industry is facing the era of
global supply chain by much sourcing of components and ingredients from low-
cost global suppliers increased outsourcing of production to foreign production
facilities and transportation and distribution within global markets In this
context many toy recalls that occurred around 2007 and 2008 could be traced
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 51 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007 52 Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48
13 34
back to changes in global supply chain systems53 In the model of offshore
production manufacturers can prevent defects with careful production It is also
known that the toy companies can prevent most of these types of defects with
efficient quality control and inspection mechanisms54
2 MATTELrsquoS TOY RECALL
Abovementioned global supply chain and Chinarsquos involvement in the toy
industry as a major manufacturer has provoked numerous controversies among
Western customers including Mattelrsquos huge toy recalls These issues had even
more crucial impacts on Chinese local manufacturing sectors since they were
the biggest toy makers in international toy market and certainly toy is enjoyed
by much of the population worldwide just as other consumer products possess
enormous pool of consumers On top of that safety problem of the toy covered
with leaded paint as such also have led some young consumers to physical and
mental health problems or even death
Chinese toy recalls involved the Consumer Product Safety Commission
(CPSC) in the US In the historical perspective the earliest instance of toy
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 53 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 54 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13
13 35
recalls from the records of the CPSC was in 1974 when toy chests were recalled
following the death of a child Recalling toys and other products in large
numbers in an infrequent but not an unprecedented event Since 1974 over 680
toy products have been recalled Of these 550 recalls were made in the last 20
years Each year toys were recalled on an average of 28 occasions The number
of recalls remained roughly stable until 2006 but appears to have been on the
rise since then In 2007 CPSC had recalled 56 recalls which would be the
highest number of recalls in the history of the toy industry In other words
there has been a definite increase in the number of recalls in 2007 as Table 2
and Figure 1 display
13 36
Table 2 Toy Recalls (1988-2007)55
Figure 1 Toy Recalls Over Time (1988-2007)56
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 55 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13 56 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209
13 37
The number of recalls involving Chinese-made toys also appears to be on the
rise over the last few years Toy companies started moving the production of
toys in China in the early 1990s This trend has continued and accelerated in
recent years Recalls involving Chinese-made toys was hovering around 50 of
the total until 2002 so recalls did not increase for well over a decade after
manufacturing moved to China However since 2003 this figure had hovered
around 80 and reached 95 this year which is a dramatic rise57 In this
regard real cases regarding the US and EUrsquos recall against toys manufactured
in China will be the main focus hereafter incident outline the point at issue
comparison between the USrsquos response against the issue and that of EU and
legal analysis based on TBT Agreement under WTO system will be the
following contents
21 Event outline
The recall was because of the lead paint coverage which was processed
in Chinese factories Lead was banned in paint on toys and other childrenrsquos
products in the United States in the 1970s but the problem has arisen again as
more toys are imported from China Of roughly 39 lead-related recalls in a
certain year 38 were of Chinese-made goods according to the CPSC In fact
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 57 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45
13 38
about fifty percent of Mattelrsquos revenue comes from toys made in eleven
factories it owns and operates That is a high share for the toy industry But the
other half comes from toys that it outsources to up to fifty manufacturers in
China Those toys tend to be short-term products that feature characters from
movies and television shows rather than Barbie dolls or other Mattel brands58
In early July in 2007 one of the European retailers that sell Mattel toys
discovered the lead on some products On July 6 Mattel stopped operations at
the factory that produced the toys and initiated an investigation and then on
July 18 Mattel took a reporter for The New York Times on a tour of a factory
in Guanyao China and of Mattelrsquos toy safety lab in Shenzhen to show its
sophisticated testing and inspection facilities including equipment that could
detect lead paint on incoming products or supplies At that time Mattel
executives say it was unclear whether Mattel was facing a widespread lead
paint problem or if the European case was an anomaly When the companyrsquos
executives received conclusive data that persuaded them to recall the eighty-
three products the company contacted retailers who stocked the toys
Originally Mattel requires the factories it contracts with to use paint and other
materials provided by certified suppliers Mattel executives said they did not
know if the contract manufacturer substituted paint from a noncertified supplier
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 58 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 39
or if a certified supplier caused the problem59 Later it was found that even
though the company had developed a certification program and rigorous testing
rules to make sure that its Chinese contractors adhered to standards for the
allowable levels of lead in paint yet some subcontractors were careless while
others intentionally violated the rules by substituting paint from a noncertified
supplier who provided the lead paint60
The string of lead paint cases has drawn the most attention from toy
product related association and consumer watchdogs In light of the recalls
Nickelodeon - which owns the characters Dora the Explorer and Diego - has
decided to introduce a third-party monitor to check up on all of the companies
that make toys under its brands including Mattel61 Combined with the recent
scares in the United States of Chinese-made pet food and globally of Chinese-
made pharmaceuticals and toothpaste the string of toy recalls is inspiring new
demands for stepped-up enforcement of safety by United States regulators and
importers as well as by the government and industry in China This summer
the Toy Industry Association has been working with the federal Consumer
Product Safety Commission on new regulations to require more stringent safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 59 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007 60 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 61 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 40
checks The Toy Industry Association urges its members to routinely test
products it is importing to make sure they comply with federal safety standards
which prohibit for example surface paint that contains lead in toys or items
that could cause a choking hazard62 Meanwhile Mattel agreed to pay $23
million to the CPSC for violating a federal lead paint ban and marketing
importing and selling non-compliant toys in civil penalties The CPSC said the
fine against the No 1 toymaker and its Fisher-Price pre-school division was the
highest ever for the agencys regulated product violations and the third largest
in its history63
22 Aftermath of toy recall and its damage degree to the toy industry
Such an unprecedented toy recall of the US against China was also
proven through numbers and figures As Table 2 and Figure 2 display the
number of both Chinese toy recall and lead-contained toy recall tend to increase
as years pass by especially from the year 2000 To make these table and figure
Laplume and Bapuji complied a database of toy recalls based on the recall
notices posted on the website of the US CPSC They presented the data on toy
recalls in Table 2 with special attention given to those involving toys made in
China and those recalled for excessive lead Authors also presented the data
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 62 ldquoAs More Toys Are Recalled Trail Ends in Chinardquo The New York Times June 19 2007 63 Mattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 2009
13 41
pictorially in Figure 2 to allow a visual interpretation of trends and
developments64
Table 2 Number of Lead-Contained Toy Recall Announcements (1988-2008)65
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 64 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports13 65 Ibid
13 42
Figure 2 Number of Lead-Contained Toy Recall (1998-2008)66
Apparently the reason why Chinese factory used lead-contained paint was due
to cheaper price Multinational Corporation such as Mattel kept on requiring
low cost and price to their suppliers while suppliers including Chinese
manufacturers were facing serious difficulties regarding the fact that their
export prices were rising due to continuous appreciation of the Yuan and
escalating labor cost Consequently for Chinese factory owners who are often
under intense pressure to lower production costs tend to cut corners in making
products and regularly use cheap and illegal substitutes such as leaded paint to
their toys to survive as Mattelrsquos suppliers Namely Chinese local manufacturers
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 66 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports
13 43
got pressure not only from Western companiesrsquo appetite for cheaper toys but
also from the fierce local competition to satisfy such appetite Furthermore
numerous toy recalls from the US worsen the situation repeated scandals
involving Chinese products resulted in stringent environmental safety and
manufacturing standards Additional tests and certificates required of
businesses drove up costs even more67 Long supply chain involving multiple
contractors and subcontractors which are common in China were also
nominated as the major contributor Every link in the chain was susceptible to
fraud or contaminated goods Such uncertainty usually contributes to supply
chain breakdown since the larger the chain the more people get involved and
the greater the difficulty in controlling the quality of the product68
Aftermath of toy recall also included remarkable changes after the US
Congress passed the new federal childrenrsquos product laws in August 2008
setting higher standards for toy safety product line adjustments must be done
more frequently and comprehensively to satisfy requirements and standards of
Mattel and policies of US Congress Changes like these affect the factorys
working efficiency and increases costs For instance it takes about a weeks
time to make the machines adapt to new procedures and also involves huge
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 67 ldquoSmall World After All for Toy-making Hubrdquo China Daily December 23 2008 68 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007
13 44
expenditure on purchase of substitute materials when required69 The nightmare
had continued after regulators in Beijing revoked the export licenses of two toy
manufacturers one of the heads of those Chinese company that made toys for
Mattel for fifteen years and was behind the recall this month of about a million
Mattel toys committed suicide in a company warehouse in southern China The
death was the latest development in a year filled with prominent recalls and
product safety scandals involving goods made in China According to the
briefing of Chinese government one of the paint suppliers for Chinese
manufacturer had shipped the company a fake lead-free paint pigment that
could be used in producing paint70
23 Reaction and regulation of the US government and background policy
In the US responsibility for the safety of consumer products with the
exception of food pharmaceuticals and automobiles falls within the
jurisdiction of the US CPSC which regulates the sale and manufacture of more
than 15000 different consumer product The CPSC collects information about
product safety issues from sources such as hospitals doctors newspaper reports
industry reports consumer complaints investigations conducted by its staff and
reports from companies When a company becomes aware of hazards
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 69 ldquoTrouble in Chinarsquos Toy Industryrdquo China Daily December 22 2008 70 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007
13 45
associated with the products it sold it is required by law to inform the CPSC
immediately within 24 hours Based on the information it received the CPSC
works in coordination with the companies involved to recall the hazardous
products from the market The recall notices are publicly available on the
CPSCrsquos website The CPSCrsquos recall notices contain information about the
product being recalled the company recalling the product where the product
was recalled the hazard associated with the usage of the recalled product sale
details such as the number of units sold sales locations sale period and sale
price the procedure to return the product and the remedy offered by the
company71
Authority for the CPSC is provided in the 2008 Consumer Product Safety
Improvement Act (CPSIA) passed by the US Congress which gave makers and
sellers of childrens products such as toys clothing and books have until
February 10 2009 to comply with stricter standards for permissible lead
phthalate content limits and other mandatory safety requirements72 Following
considerable pushback from toymakers who said the deadline was unrealistic
and also applied to products that had already been shipped the CPSC agreed to
delay the deadline for the new testing and certification requirements by a year
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 71 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209 72 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384
13 46
to Feb 10 201073 Apparently this act is the result of a spike of 473 consumer
products recalled in 2007 in what is referred to as the ldquoYear of the Recallrdquo74 It
became effective Aug 14 2009 in the US and imposes tough standards for lead
and chemicals called phthalates in products intended for children age 12 and
under It requires that all childrenrsquos products comply with all applicable
childrenrsquos product safety rules are tested for compliance by a CPSC-accepted
laboratory have a written Childrenrsquos Product Certificate issued by the
manufacturer or importer that provides evidence of the productrsquos compliance
and have permanent tracking information affixed to the product and its
packaging75 In fact the law increased the budget of CPSC imposed new
testing and documentation requirements and set new acceptable levels of
several substances It imposed new requirements on manufacturers of toys and
other consumer products for children The Act also increased fines and
specified jail time for some violations The law became to have more wide-
sweeping nature comparing to a previous bill the Lead-Free Toys Act This
earlier bill was incorporated into this act which was apparently prompted by
various scandals over high lead content in toys in 2007
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 73 ldquoMattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 200913 74 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 75 The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws--StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act
13 47
The Act contained three main standards including exposure levels of lead
phthalate and mandatory testing Especially regarding the exposure level of
lead the legislation reduced the limit of lead allowed in surface coatings or
paint to 90 ppm from then-current limit of 600 ppm effective on 14 August
2009 The legislation reduces the amount of total lead content in childrens
product substrates to 600 ppm by 10 February 2009 300 ppm by 14 August
2009 and 100 ppm by 14 August 2011 On the other hand the legislation
required for mandatory testing that every manufacturer of a product subject to a
consumer product safety rule will provide a General Conformity Certificate to
certify based on unit testing or a reasonable testing program that the product
complies with all safety rules76 These certificates must accompany the product
through the distribution chain through the retailer They must be available to the
CPSC during any inspection The third party testing requirement for lead
content was originally set by the CPSIA at 600 ppm but dropped to 300 ppm in
August 2009 However these lead content testing requirements were stayed by
the CPSC in January 2009 until February 10 2010 In December 2009 this stay
of enforcement was further extended until February 10 2011 In both cases the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 76 Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf
13 48
CPSC cited a need to implement further rulemaking and to give manufacturers
more time to comply77
US regulators also announced plans to set up a Beijing office to help
ensure Chinese exports are safe for Americans following a slew of recalls
involving childrenrsquos toys Particularly the US CSPC sought to establish a
permanent presence overseas for the first time to better cooperate with Chinese
regulators and companies so the countryrsquos products are up to US standards It
also planned to have commission staff working in the embassy in Beijing to
work with manufacturers and Chinese regulators One major task of Beijing
office was to educate Chinese manufacturers about the new requirements under
the CPSIA Considering some mutual economic interests between the US and
China Chinese manufacturers are expected to comply with this law since the
large retailers in the US require them to meet such standard78
Amid growing concerns over the safety of Chinese products the US
launched negotiations towards a common safety standard for toys on November
17 in Brussels with the EU as well The talks were formally opened during a
trilateral high-level meeting between EU Consumer Affairs Commissioner
Meglena Kuneva the US Chairman of the Consumer Product Safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 77 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review 78 ldquoUS seeks China office to ensure export safetyrdquo China Daily July 31 2009
13 49
Commission Nancy Nord and the Chinese Vice-Minister of AQSIQ Wei
Chuanzhong The three sides have decided to bring their joint efforts to a new
level by aligning their standards Toys will be the first targets since around 75
percent of toys sold around the world are made in China Common standards
and policy consistence are very crucial for Chinese manufacturers to do their
business in a fair and transparent arena points out Liang Mei deputy chairman
of China Toy Association Another comment was added that the companys
strong focus on research and development would help it to overcome the new
technological barriers and avoid safety disputes79 A certain kind of special
team that is engaged in investigating and studying technology standards of
various nations and international trends and managing onersquos own safety
standards higher than the general or keep it ahead of the criteria of the exporting
marketplaces were also suggested as solution by industry experts80
3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT
31 Preliminary findings under GATT Agreement
A preliminary research about the legitimacy of USrsquos recall on Chinese
toys under GATT Agreement insists that by placing a temporary ban on
Chinese toy products the United States would violate Article III which is
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 79 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007 80 ldquoTrouble in Toy Industryrdquo China Daily December 22 2008
13 50
National Treatment Despite violating GATT Article III4 the author insists
that a Panel would likely find the temporary ban on Chinese toy products valid
under Article XX(b) based on following rationales most of all the temporary
ban on Chinese toys is within the policies designated to protect the human life
and health of American children Just as the Panel in lsquoThailand ndash Cigarettersquo
case has recognized the negative human health effects of smoking a Panel
would likely conclude that the use of lead in childrenrsquos toys creates a negative
health effect It would likely then find that the United States sufficiently sets
forth a prima facie case for an Article XX(b) exception81 Moreover the author
writes no alternative measure could adequately diminish the high risk of lead
contamination of Chinese toys and therefore hold the strict measure valid
Authorrsquos opinion that the temporary ban on Chinese toy does not arbitrarily or
unjustifiably discriminate against Chinese toy imports also leads to justification
of US toy recall The logic behind is that the ban targets Chinese toy imports
because previous US measures failed to curtail the significant volume of
contaminated Chinese toys entering the US markets Since there are no
ulterior ldquoprotectionist objectivesrdquo the measure is not a ldquodisguised restrictionrdquo
under Article XXrsquos chapeau Therefore the author argues that since the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8113 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213
13 51
temporary ban satisfies all the requirements of Article XX(b) a Panel would
likely rule that it does not violate GATT principles82
32 Legal analysis why USrsquos toy recall is legally controversial under TBT Agreement When based on TBT Agreement one of the articles related to the USrsquos
recall on Chinese toy imports include Article II1 which states ldquoimported
product shall be accorded treatment no less favourable than that accorded to
domestic like productsrdquo representing MFN principle and NT 83 The other one
is Article II2 that regulates member statesrsquo measures not to be trade-restrictive
by stipulating that ldquotechnical regulations shall not be more trade-restrictive than
necessary to fulfill a legitimate objective taking account of the risks non-
fulfilment would createrdquo84
First of all Article II1 of TBT Agreement is highly likely to be violated
because it would treat Chinese toy imports less favorably than US domestic
toys To put in more detail since the essential factor that needs to be considered
is ldquolikenessrdquo between exports and imports determining whether US toys and
Chinese toys are like products under the meaning of Article II1 must be the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8213 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 83 TBT Art II1 84 TBT Art II2
13 52
prior analysis to reach such likely conclusion Just as Uche wrote in the legal
analysis under GATT Agreement Chinese toy imports are like products with
respect to US toys under the definition promulgated by GATT Article III4
because the ban would affect the ldquointernal sale offering for sale purchase
transportation distribution or userdquo of the Chinese toys85 According to Uche
ldquoin determining whether imported and domestic products are like products not
only the properties nature and quality of the product but also the end use of the
product must be consideredrdquo86 In fact Chinese toys and American toys share
similar nature which is to entertain children and manufacturers do not affect
such nature whether they are Americans or Chinese Also since manufacturing
factories in China are managed and controlled by Mattel with its same
operation policy the quality of Chinese-made toys and American-made toys
within Mattelrsquos manufacturing chain seems to be quite identical as well On top
of that regardless of their manufacturers toys generally have the same end-
users children When compared to customers in other age groups they seem to
share relatively similar tastes and consumer habits
On the other hand USrsquos recall on its Chinese imports can be analyzed
consistent with Article II2 of TBT Agreement According to the Panel Report
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 85 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 8613 Ibid13
13 53
of lsquoUS ndash Tunarsquo case the analysis of Article II2 of the TBT Agreement may be
conducted in two steps first to determine whether a certain action is taken to
fulfill a legitimate objective which include ldquoprotection of human health or
safetyrdquo and second if that is the case to determine whether that measure is
less trade-restrictive than necessary to fulfill such objective taking account of
the risks non-fulfillment would create87 Based on such criteria USrsquos recall was
due to protect American children from the exposure to the lead paint which can
be interpreted as the ldquolegitimate objectiverdquo On top of that the measure done by
the US can be regarded as less trade-restrictive than necessary to fulfill such
objective with the consideration about risks non-fulfillment would create since
the measure was merely a temporary recall on Mattelrsquos defects rather than
unilateral and arbitrary import restriction against the entire Chinese imports to
the US Also such measure may be originated from the risk-assessment of the
case when the legitimate objective protection of human health or safety has
failed to be fulfilled which might trigger serious physical and mental problems
to American children Therefore it can be concluded that USrsquos toy recall is not
inconsistent with TBT Article II2 when considering aforementioned facts
However although Article II2 is satisfied the recall measure taken by the US
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8713 WTO Panel Report lsquoUS mdash Tunarsquo (WTDS381R)
13
13 54
is still questionable because Article II1 and II2 of TBT Agreement are
obligations of WTO member nations which implies that both articles must be
satisfied to acquire legitimacy unlike the preliminary analysis based on GATT
Agreement Thus when the case similar to this occasion is brought to the
international court under the WTO there would be high probability that the
respondentrsquos recall measure might trigger legal controversy under the TBT
Agreement
IV FURTHER DISCUSSION AND CONCLUSION
This paper overall has implemented the case study of which the US has
recalled on Chinese toy imports concerning the lead paint and has analyzed the
suitability and legitimacy of such measure in light of TBT Agreement Prior to
the case study some applicable international rules were introduced GATT
Article I III XX(b) and the chapeau of Article XX which are MFN Principle
NT and General Exceptions to GATT provision respectively formulated the
basis of TBT Agreement In terms of TBT Agreement Article II1 and II2
were the main provision those are applicable to this specific case
Following such applicable international agreements toy industry trend
and the event outline of USrsquos recall on Chinese toy imports were displayed
Along with its volatile and seasonal characteristics the toy industry usually
13 55
incurs relatively higher costs on obsolete inventory lost sales and markdown
Also it is important strategy to survive that providing creative yet price-
competitive toys at the right quantity at the right stores during the very short
selling-windows At this point toy recall case done by the US on Chinese
imports in 2007 was one of the empirical evidence that shows aforementioned
drawback that toy industry and China as manufacturer is suffering from
Particularly this case of Mattelrsquos toy recall against Chinese toy products had
noteworthy significance as the occasion of which a certain multinational
corporationrsquos manufacture outsourcing got expanded to the scale of national
trade dispute concerning consumer product safety issue
Applying abovementioned articles from the TBT Agreement as an
analysis framework some legal controversies were presented regarding the US
toy recall case in the following section As the preliminary finding proved
based on GATT Agreement the recall measure itself violates MFN principle
and NT Nonetheless unlike GATT Agreement which contains exception
clause that justifies such violation TBT does not include any kind of
justification mechanism Therefore although the recall measure done by the US
satisfies Article II2 violation of Article II1 of TBT may cause legal
controversy when the similar case is brought to WTO
On the basis of such occasion and its legal issues several important
13 56
implications in the practical aspect can be drawn for the further discussion It
seems that although China is already well aware of the necessity to adopt and
apply international standards and to make their domestic ones harmonizing with
international norms through remarkable efforts as shown in some international
trade reports China is rather suffering from the disjunction between
continuously improving international standards and Chinarsquos lack of strict and
uniform enforcement of standards This may imply that efforts to make
international agreement and its application consistent must be done by both
international organization and local governments for effective connection
between the public and private sector Particularly the WTO should not stop at
establishing provisions but focus more on implementation with consideration
on each member nationrsquos industry environment and condition especially
regarding those of developing countries Consequently not only technical
standards and certificate management but also education and training program
for the industry fields ought to be provided in the scale of international
organizations
The Chinese government and industry groups also need to address this by
ensuring that Chinese exporters adhere to the standards of the importing
country Companies must invest time and effort in developing not only
standards and principles of safety for their suppliers but must also invest in
13 57
education and training to build the skills and abilities within the supplier
network to assure product safety88 At the same time the governments of
importing countries need to encourage Chinese authorities to develop global
standards on consumables then legislate and monitor them The difference in
standards across the world is clearly an issue These differences need to be
addressed with high priority so that consumers can benefit from globalization of
manufacturing and consumption The issue of global standards is contentious
because different countries have different trajectories of development The
standards of developing countries may not be acceptable to a developed country
On the other hand developing countries will some- times argue that they cannot
adopt the standards of the developed world because of the high costs associated
with these standards Nevertheless exports from developing countries should
adhere to the standards of the export markets Accordingly all those involved
in the global supply chain such as suppliers manufacturers and marketers need
to develop systems to ensure the standards are applied89
This issue with toy recalls takes on another dimension of concern in more
local level which is the cost issue caused by the vicious cycle in global supply
chain of toy industry Despite the awareness of Chinese manufacturers 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8813 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-72013 89 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 58
regarding international technical standards it may be hard for them to ignore
cheaper leaded-paint when squeezed between harsh demands on lower cost
from the US importers and domestic problems such as increasing labor cost and
RMB appreciation At this point the vicious cycle can be formed in toy
industryrsquos global supply chain in spite of the information and knowledge about
the current international standards local manufacturers use cheaper leaded paint
for lower cost Detecting excessive lead level from the paint demands on
technical standard becomes harsher within importing countries As a result
such higher standards require more cost for locals to be satisfied which
ultimately completes the vicious cycle Consequently it seems that further
discussion and researches about constructive measures including policy
changes may be essential and important to resolve such crisis more
fundamentally
13 59
REFERENCES
Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 Del V G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45 Jiacheng Z and Lu Hongjie (2013) Analyzing China Harmonization of Technical Barriers to Trade in the EU and US Markets The Twelfth Wuhan International Conference on E-Business ndash Emerging Operations amp Services Management Track Johnson M E (2001a) Learning from toys Lessons in managing supply chain
13 60
risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 Keith13 E13 M13 John13 S13 W13 and13 Tsunehiro13 O13 (2000)13 Quantifying13 the13 Impact13 of13 13 13 13 13 13 13 Technical13 Barriers13 to13 Trade13 A13 Framework13 for13 Analysis13 Policy13 Research13 13 13 13 13 13 13 Working13 Paper13 Development13 Research13 Group13 The13 World13 Bank Lee M A Flynn B B and Frohlich M T (2008) All supply chains donrsquot flow through understanding supply chain issues in product recalls Management and Organization Review 4 167ndash182 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal Marucheck A S (1987) On product liability and quality control IIE Transactions 19 355ndash360 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review Paul W B and Hari B (2008) Toy Recalls and China Emotion vs Evidence Management and Organization Review 42 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Reports and Reviews (Online documents included) Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby- Productshtml
13 61
Brief Guide to Analytical Methods for Measuring Lead in Paint Inter- Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground Report on Technical Barriers to Trade (2013) United States Trade Representative Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf The Impact of the TBT and SPS Agreements on Food Labeling and Safety Regulations httpcspinetorgreportscodexwtospsbthtm The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws-- StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml
13 62
GATTWTO Documents The Technical Barriers to Trade Agreement The General Agreement on Tariffs and Trade 1994 WTO Accession Protocol of The Peoplersquos Republic of China WTO Concerns on Indiarsquos Import Restriction on Chinese Toys WTO Technical information on TBT Trade topics Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm WTO Trade Policy Review (2012) WTO ldquoWhat is the WTOrdquo Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm WTO European Communities ndash Measures Affecting Asbestos and Asbestos- Containing Products WTDS135R
13 63
국문 초록
세계경제에 있어서 각 국가 경제의 연계성이 심화됨에 따라 많은
제조업들의 생산 라인과 공급 사슬 역시 세계화 되면서 주로 디자인이나
브랜드 관리를 담당하는 선진국과 생산과 제조를 담당하는 개발도상국
간의 기술 표준 차이에서 오는 문제점들이 발견되고 있다
세계무역기구(WTO) 체제하에서 무역에 관련된 기술표준들은 무역상
기술장벽 조항(TBT)에 따라 관리되어지나 WTO의 회원국들의 논의 하에
알맞은 조항을 명시하는 것과 조항의 효용성 또는 실제 각국의
기술표준들과 조항의 합치성은 별개의 문제인 것이 사실이다
본 논문은 미국 Mattel 사의 중국산 장난감 회수조치가 WTO
체제하에서 어떠한 법적 의미를 지니는지 살펴보았다 사건 당시 실제로
중국이 미국을 상대로 WTO에 제소하지는 않았지만 오늘날 대두되는
TBT의 중요성과 점점 더 심화되어가는 제조산업의 세계화 현상을
보았을 때 향후 비슷한 사건들이 발생할 가능성이 높기 때문에 이러한
분석은 유의미할 수 있으며 추후 시사하는 바 역시 클 것으로 예상된다
따라서 본 연구에서는 미국의 중국산 장난감 회수조치의 통상법적
사례분석을 통해 TBT가 기술표준문제에서 지니는 법적 의미를
분석하였다
키워드 세계무역기구 무역상 기술장벽협정 기술표준 Mattel사
장난감 회수조치 중국산 장난감
학번 2012-22086
ltstartpagegt10I INTRODUCTION 1II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 4 1 GATT ARTICLE I amp III 4 2 GATT ARTICLE XX(B) amp CHAPEAU OF ARTICLE XX 8 3 TBT UNDER THE WTO SYSTEM amp TBT ARTICLE II 10 4 OTHER RELATED TECHNICAL STANDARDS 20III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 28 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS 28 11 Characteristics of toy industry 28 12 Global supply chain with China involved 31 2 MATTELiexclmacrS TOY RECALL 34 21 Event outline 37 22 Aftermath of toy recall and its damage degree to the toy industry 40 23 Reaction and regulation of the US government and background policy 44 3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT 49 31 Preliminary findings under GATT Agreement 49 32 Legal analysis why USiexclmacrs toy recall is legally controversial under TBT Agreement 51IV FURTHER DISCUSSION AND CONCLUSION 54REFERENCES 59plusmnsup1sup1reg AtildeEcircmiddotIuml 63ltbodygt
13 12
submits a report with its decision The decision binds the parties unless within
sixty days the Dispute Settlement Body unanimously decides to reject the
report or either party appeals the decision17
The WTO has a number of fundamental principles that every WTO
member must follow These principles include transparency MFN National
Treatment and reciprocity subsuming basic principles of GATT as well
Transparency requires that member-states publish their trade policies and
regulations and apply them equitably Reciprocity requires that parties in trade
agreements meet their respective trade obligations MFN principle and national
treatment are identical with those under GATT18
32 TBT under the WTO system
The provisions of the GATT 1947 contained only a general reference to
technical regulations and standards in Articles III XI and XX a GATT
working group set up to evaluate the impact of non-tariff barriers in
international trade concluded that technical barriers were the largest category
of non-tariff measures faced by exporters After years of negotiations at the end
of the Tokyo Round in 1979 thirty-two GATT Contracting Parties signed the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 17 Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 18 Ibid
13 13
plurilateral Agreement on TBT The Standards Code as the Agreement was
called laid down the rules for preparation adoption and application of technical
regulations standards and conformity assessment procedures The new WTO
Agreement on Technical Barriers to Trade or TBT Agreement has
strengthened and clarified the provisions of the Tokyo Round Standards Code
The TBT Agreement negotiated during the Uruguay Round is an integral part
of the WTO Agreement19
Aforementioned GATT Article XX(b) and the chapeau of Article XX
may now explain the advent of the TBT Agreement under the WTO system
Just as GATT becomes an entity as the WTO and the WTO Agreement
succeeds the contents of GATT the TBT Agreement got developed based on
GATT Article XX(b) and the chapeau of Article XX as well Such
characteristics of TBT is based on the following evidence
ldquohellip Desiring to further the objectives of GATT 1994 hellip Desiring to ensure that technical regulations and standards including packaging marking and labeling
requirements and procedures for assessment of conformity with technical regulations and standards do not create unnecessary obstacles to international trade hellip
Recognizing that no country should be prevented from taking measures necessary to ensure the quality of its exports or for the protection of human animal or plant like or health of the environment or for the prevention of deceptive practices at the levels it
considers appropriate subject to the requirement that they are not applied in a manner which would constitute a means of arbitrary or unjustifiable discrimination between
countries where the same conditions prevail or a disguised restriction on international
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 19 Technical information on TBT Trade topics WTO official website Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm
13 14
trade and are otherwise in accordance with the provisions of this Agreement helliprdquo20
One of the WTO Panel Report which is about the lsquoEC - Asbestosrsquo case also
mentions about intertwined mechanism between TBT and GATT Article XX(b)
ldquoWe also note that the criteria on the preparation adoption or application of
technical regulations in Article 22 of the TBT Agreement are very similar to
those in Article XX of the GATT 1994 The preamble to the TBT Agreement in
fact repeats some of the wording of Article XX of the GATT In the Panelrsquos
view the TBT Agreement is a development of the GATTrdquo21
To give more detail about the relationship between the TBT Agreement
and GATT Agreement although the TBT Agreement according to its Preamble
in intended to ldquofurther the objectives of GATT 1994rdquo it does not contain any
explicit links to Article XX(b) or any equivalent exception clause Nevertheless
similar wording is found in Article II2 of TBT Unlike Article XX this
provision also mentions ldquohuman safetyrdquo and does not stipulate a closed list of
policies (ldquointer aliardquo) Therefore a wider variety of reasons (even moral ethic
and socio-economic considerations market transparency or consumer
preferences) could be ldquo legitimate objectivesrdquo22 Furthermore as in Article
XX(b) the term ldquonecessaryrdquo is contained in Article II2 of TBT as well 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 20 TBT The Preamble 21 WTO Panel Report lsquoEC mdash Asbestosrsquo (WTDS135R) para 855 22 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers
13 15
However this seems to contain an element of tautology the phrase ldquonot be
more trade-restrictiverdquo is reminiscent of the interpretation of ldquonecessaryrdquo in
Article XX(b) Yet the different balance of obligations in Article II2 TBT and
in Article XX suggests that ldquonecessaryrdquo need not have exactly the same
meaning in both provisions In lsquoEC ndash Asbestosrsquo case the Appellate Body stated
that ldquothe TBT Agreement imposes obligations on Members that seem to be
different from and additional to the obligations imposed on Members under
the GATT 1994rdquo Unlike Article XX where the burden rests on the defending
party to present a prima facie case that the measure is justified under Article
II2 TBT it is for the complaining party to make a prima facie case that the
measure creates an unnecessary barrier to trade23
There are three main concepts throughout the entire Agreement technical
regulations standards and conformity assessment procedures Technical
regulations and standards set out specific characteristics of a product such as its
size shape design functions and performance or the way it is labeled or
packaged before it is put on sale In certain cases the way a product is produced
can affect these characteristics and it may then prove more appropriate to draft
technical regulations and standards in terms of a products process and
production methods rather than its characteristics per se The TBT Agreement
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 23 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers13
13 16
makes allowance for both approaches in the way it defines technical regulations
and standards24 One another feature of these standards and regulations is that
they should not be imposed in a protectionistrsquos way In fact the TBT
Agreement accords to Members a high degree of flexibility in the preparation to
take into account the existence of legitimate divergences of taste income
geography and other factors between countries adoption and application of
their national technical regulations according to the abovementioned Preamble
However Members regulatory flexibility is limited by the requirement that
technical regulations ldquoare not prepared adopted or applied with a view to or
with the effect of creating unnecessary obstacles to traderdquo25 according to the
Article II2 Lastly conformity assessment procedures are technical procedures
mdash such as testing verification inspection and certification mdash which confirm
that products fulfill the requirements laid down in regulations and standards
Generally exporters bear the cost if any of these procedures Non-transparent
and discriminatory conformity assessment procedures can become effective
protectionist tools Costs for exporters usually include loss of economies of
scale which is the case that if a firm must adjust its production facilities to
comply with diverse technical requirements in individual markets production
costs per unit are likely to increase This imposes handicap particularly on small
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 24 TBT Annex I 25 TBT Art II2
13 17
and medium enterprises Information costs which include the costs of
evaluating the technical impact of foreign regulations translating and
disseminating product information and training of experts is also a part of
exporterrsquos burdens Conformity assessment costs confirming the compliance
with technical regulations through testing certification or inspection by
laboratories or certification bodies are usually at the companys expense as
well26
The TBT Agreement applies when a country applies aforementioned
technical regulations standards or procedures for assessing conformity with
these standards in such a way as to impose an unnecessary restriction on
international trade It is subject to review every three years to reflect the trend
The TBT Agreement covers a broad range of products including consumer
product such as toys for children which also implies that the largest number of
technical regulations and standards are adopted to aim at protecting human
safety or health27 In recent years the number of technical regulations and
standards adopted by countries has grown significantly Increased regulatory
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 26 Technical information on TBT Trade topics WTO official website Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm 27 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 2
13 18
policy can be seen as the result of higher standards of living worldwide which
have boosted consumers demand for safe and high-quality products28
The impact of the TBT on international trade is still being researched and
discussed which makes the issue ambiguous A study by Fontagneacute Mimouni
and Pasteels states that an insignificant or even positive impact of the TBT on
international trade of manufactured consumer products was observed29 On the
other hand researches on the WTO official website specifies that although it is
difficult to give a precise estimate of the impact on international trade of the
need to comply with different foreign technical regulations and standards it
certainly involves significant costs for producers and exporters that could be
huge burden to trade In general these costs arise from the translation of foreign
regulations hiring of technical experts to explain foreign regulations and
adjustment of production facilities to comply with the requirements In addition
there is the need to prove that the exported product meets the foreign
regulations The high costs involved may discourage manufacturers from trying
to sell abroad In the absence of international disciplines a risk exists that
technical regulations and standards could be adopted and applied solely to
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 28 Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html 29 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal
13 19
protect domestic industries30
33 TBT ARTICLE II
Article II of the TBT Agreement is the major part in terms of its
succession of GATT Article XX Especially Article II1 states
ldquoMembers shall ensure that in respect of technical regulations products imported from the territory of any Member shall be accorded treatment no less favourable than
that accorded to like products of national origin and to like products originating in any other countryrdquo
which stipulates that member states of the WTO must offer indiscriminative
treatment and environment to their trading partners within the WTO system
and between domestic goods and imported goods Moreover Article II2
presents
ldquoMembers shall ensure that technical regulations are not prepared adopted or applied with a view to or with the effect of creating unnecessary obstacles to
international trade For this purpose technical regulations shall not be more trade-restrictive than necessary to fulfil a legitimate objective taking account of the risks
non-fulfilment would create Such legitimate objectives are inter alia national security requirements the prevention of deceptive practices protection of human
health or safety animal or plant life or health or the environment In assessing such risks relevant elements of consideration are inter alia available scientific and
technical information related processing technology or intended end-uses of productsrdquo
Preceding article is composed of general obligation and specific obligation the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 30 Technical information on TBT Trade topics WTO official website Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm
13 20
part that states ldquoMembers shall ensure that technical regulations are not
prepared adopted or applied with a view to or with the effect of creating
unnecessary obstacles to international traderdquo is general obligation while the rest
represents specific obligation One can witness that such paragraph prohibits
trade-restrictive characteristic to fulfill a legitimate objective being consistent
with the purpose of the WTO Particularly following case study will be
analyzed based on these articles
4 OTHER RELATED TECHNICAL STANDARDS
41 Lead regulation
Lead in paint can be divided into soluble lead and insoluble lead soluble
lead is the lead likely to be available for absorption if a child mouths or
swallows31 Any exposure to both kinds of lead is potentially harmful for a
child as there is no known ldquosaferdquo level In May 2012 the US Centers for
Disease Control (CDC) announced it would change its policy on Childhood
Lead Poisoning to eliminate the terminology ldquolevel of concernrdquo that was
previously defined as a blood lead level of 10 ugdl and which had been widely
adopted by other health agencies This change acknowledges that all exposures
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 31 Brief Guide to Analytical Methods for Measuring Lead in Paint Inter-Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf
13 21
to lead are potentially harmful to a child and therefore public health policy
should focus on preventing exposures before they cause harm The CDC will
now recommend follow up for the most highly exposed children with elevated
blood lead levels above a reference value representing the top 25 of all
children in the US That level is currently 5 microgdl but this will be updated
every four years based on current surveillance testing data This is the first
substantive change in the agencyrsquos guidance on blood lead levels since 1991
While developed countries have implemented standards to regulate the use of
lead in paint much of the paint currently sold for residential use in most
countries contains high levels of lead A recent study examining lead
concentrations in the paint of 10 developing countries demonstrates that 68
of the new paints tested exceed the US standard of 90 ppm (effective August
2009) Published studies conducted in India China and other counties have had
similar findings32
Moreover most countries do not have regulatory limitations on lead
content in paint or only have voluntary standards in place In countries with
regulations the permissible lead levels are often inconsistent with a range of
excluded applications Standards between countries vary greatly and some
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 32 Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground
13 22
regulations reference soluble lead and others total lead (percent by weight)33
The lead level regulation in paint of the US and China is not an exception when
referring to the following table although both countries have same figure in
terms of the ppm the standard is slightly different since China measures the
soluble paint only while the US includes the total paint both soluble and
insoluble paint
Table 1 Lead in Paint Regulations by Country34
Such fact implies that regarding the lead level regulation China is less strict
then the US with 90 ppm maximum while the US requires less than 90 ppm
when considering the added amount of insoluble lead as well In fact acute
exposure to lead by chewing on a lead toy for example or repetitive exposure 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 33 Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground13 34 ibid 13
13 23
to lead by handling toys that contain it can lead to severe neurological
behavioral problems and damage brain cells especially in children35
42 Chinarsquos technical standard system and commitment to the WTO and TBT Agreement There are four levels of technical standards in China national trade
local and enterprise standards Under the Regulations for the Implementation of
the Standardization Law in formulating national standards the competent
standardization administration department under the State Council is
responsible for making plans organizing drafting examining and approving
numbering and issuing national standards If there are no national standards for
technical requirements that need to be standardized for certain trades
throughout the country trade standards may be formulated Trade standards
become null and void automatically after the corresponding national standards
enter into effect In the absence of national standards or trade standards local
standards may be formulated on safety and sanitation requirements for
industrial goods that need to be unified in the provinces autonomous regions
and municipalities directly under the Central Government Local standards
become null and void automatically after the corresponding national standards
or trade standards enter into effect In the absence of national standards trade 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 35 ldquo550000 More Chinese Toys Recalled for Leadrdquo The New York Times September 27 2007
13 24
standards or local standards for certain products the enterprises producing such
products may formulate their own standards as the basis for organizing
production Where there are already national trade or local standards
enterprises are encouraged to formulate and apply enterprise standards that are
stricter than the corresponding standards36
Furthermore China continues to be an active member of the WTO
Committee on Technical Barriers to Trade According to the authorities in the
period 1 January 2009 to end-October 2011 China made a total of 350
notifications to the Committee on Technical Barriers to Trade (including
revisions addenda supplements and corrigenda) Chinas notifications cover a
wide variety of products and concerns with particular emphasis on human
health and safety China has used the TBT Committee to raise concerns about
measures or proposed measures in its export markets on products ranging from
toys to herbal medicines In China the WTO enquiry point for technical
barriers to trade is the International Inspection and Quarantine Standards and
Technical Regulations Research Center under the State General Administration
for Quality Supervision and Inspection and Quarantine (AQSIQ) Also the
WTO Notification and Enquiry Center of Ministry of Commerce Peoplersquos
Republic of China (MOFCOM) is responsible for Chinas notifications to the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 36 Trade Policy Review (2012) World Trade Organization
13 25
WTO TBT Committee It has been notifying proposed technical regulations and
conformity assessment procedures to the TBT Committee so that interested
parties in WTO members are able to comment on them as required by the TBT
Agreement37
China is a member of the International Organization for Standardization
(ISO) the International Electrotechnical Commission (IEC) and the
International Telecommunication Union (ITU) the World Health Organization
of the United Nations (WHO) and Codex Alimentarius Commission as well as
several regional standards organizations such as the Pacific Area Standards
Congress Meanwhile the Standardization Administration of China (SAC) was
established in April 2001 It is the competent department authorized by the
State Council to implement administrative functions and to exercise unified
administration over the standardization work throughout the country Its main
responsibilities include taking part in drafting and amending laws and
regulations on national standardization drafting and implementing policies
concerning national standardization representing China in ISO IEC and other
international or regional standardization organizations and so on38
According to Chinarsquos Accession Protocol written by the WTO China
also has made commitments such as complying with obligations under TBT
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 37 Trade Policy Review (2012) World Trade Organization 38 ibid13
13 26
Agreement including the adoption and application of standards technical
regulations and the conformity assessment procedures (such as testing or
certification) to both imported and domestic goods and these procedures done
in a transparent manner China consented to speed up its process of reviewing
existing technical regulations standards and conformity assessment procedures
to determine their continuing relevance and consistency with international
standards and to harmonize with them as well Periodical reports on the status
of this review process and the number of standards and technical regulations
that have been nullified are one of Chinarsquos tangible commitments39
43 Concern of the US on Chinarsquos technical standards
Despite aforementioned changes National Trade Estimate Report of the
United States Trade Representative (USTR) states some problems and
limitations of Chinarsquos technical standard implementation Especially it still has
concerns about significant conformity assessment and testing-related issues in
China US exporters still continue to report that Chinarsquos regulatory
requirements are not enforced as strictly or uniformly against domestic
producers as compared to foreign producers In addition in some cases Chinarsquos
regulations provide only that products will be inspected or tested upon entry
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 39 Accession Protocol of The Peoplersquos Republic of China World Trade Organization
13 27
into Chinarsquos customs territory without any indication as to whether or how the
regulations will be applied to domestic producers However in 2007 as in prior
years almost all of the notified measures have emanated from AQSIQ SAC or
China Certification Accreditation Association (CNCA) and have rarely
included measures from other agencies that appear to require notification such
as the Ministry of Health the Ministry of Information Industry (MII) and the
State Environmental Protection Administration (SEPA) Four years ago in part
to address this problem China had reportedly formed a new inter-agency
committee with representatives from approximately 20 ministries and agencies
and chaired by AQSIQ to achieve better coordination on TBT matters but
progress has been inconsistent in this area As a result some of Chinarsquos TBT
measures continue to enter into force without having first been notified to the
TBT Committee and without foreign companies having had the opportunity to
comment on them or even being given a transition period during which to make
necessary adjustments In other cases some written comments submitted by
US and other foreign interested parties seemed to be wholly disregarded
Sometimes there was insufficient time for China to consider about these
issues40
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 40 National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative13
13 28
III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS
11 Characteristics of toy industry
Baby product manufacturing industry worldwide caters to around four
million babies on a yearly basis generating retail revenue of nearly seven
billion dollars Demand in this industry has grown due to a rising number of
babies to be catered to partly because people are starting families later Product
innovation and development has allowed retailers and manufactures to widen
the market using new technologies and advanced marketing approaches The
market encompasses different segments which can be divided into toys
feeding accessories wipes disposable diapers body care products and
soothers41
Especially toy industry is one of the worldrsquos oldest creative industries
For centuries toys have helped children to have fun and to transform to creator
masters emulators nurturers friends collectors story lovers and experience
seekers42 Toy industry also produces products which meet lsquocritical needs as
defined by Nagurney et al (2001) which specifies that toy products along with
other products are necessary to sustain and prolong human life and well-being
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 41 Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby-Productshtml 42 Del Vecchio G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA
13 29
Moreover consumer products such as toys while not necessary to sustain
human life have certainly contributed to the quality of life and improved living
standards enjoyed by much of the population43
However creative business such as toys is extremely volatile and seasonal
in nature Volatility in the toy industry is caused by variable and unpredictable
demands very short and specific selling-windows and short product-life-cycles
Therefore investors and practitioners know very well that the toy industry is far
from tranquil44 Along with its volatile characteristics the toy industry also has
incurred relatively higher costs on obsolete inventory lost sales and markdown
as compared to other industries45 Therefore to survive these industries face a
very unique challenge that is to provide the right toys at the right quantity at the
right stores during the very short selling-windows and to frequently provide
creative and yet price-competitive toys46 Also within toy industry increasingly
educated parents with higher levels of disposable incomes and growing
awareness regarding safety and health issues accompanies strong demands on
international safety standards according to the recent international trends Such 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 43 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 44 Johnson ME (2001a) Learning from toys Lessons in managing supply chain risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 45 Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 46 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management
13 30
elements of toy industry ultimately lead and motivate toy companies to focus
not only on sales and marketing but also on product quality control and
technology innovation Toy industry has globalized with much sourcing of
components and ingredients from low-cost global suppliers increased
outsourcing of production to foreign production facilities and transportation
and distribution within global markets Recent safety problems can be also
traced back to changes in global supply chain systems47 Also the industry
must continue increasing marketing budgets and intensify its safety standard to
combat bad publicity which can put a dent in product sales such as the blow to
the formula market caused by reports of lead in the paint used to color toys
Such scares damage consumer confidence and company credibility
necessitating strong publicity campaigning as a remedy Government
involvement in manufacturing practices is also likely to increase meaning that
companies will have to comply with standards set in place to help protect
consumers48
In terms of the major market of the toy industry the US the EU and
Asia-Pacific combine to represent over 80 percent of the overall market
Among them developed countries such as the US and EU are responsible for 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 47 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 48 Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby-Productshtml
13 31
capital and technology-intensive sector including design and marketing while
developing countries like China are in charge of labor-intensive process such
as manufacturing This implies that when it comes to product recall such
distinction between design and manufacturing is important particularly in the
context of the toy industry because toy companies such as Mattel perform the
design of toys whereas unnamed overseas manufacturers do manufacturing
Therefore when a certain company recalls its products the rationale for recall
must be clarified whether it is due to design flaw such as sharp edges or small
detachable parts or some manufacturing defects including excess lead in
surface paint or any other harmful chemicals contained in the toy 49
12 Global supply chain with China involved
It is important that management practices be improved to handle the
complexity of global supply chains Companies offshoring their manufacturing
to China (and similar countries) cannot simply rely on intermediaries and
agents in Hong Kong or Singapore to coordinate production and ensure quality
Such an approach was good enough in the initial stages of offshoring but
clearly falls short a decade after offshoring became a common business practice
The offshoring companies need to develop capabilities and systems to engage
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 49 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 32
more directly and closely with China and similar overseas manufacturing
locations Toy companies need to develop robust systems for quality control
and testing of the toys manufactured at their suppliersrsquo factories Unless
companies learn to manage these complexities it is difficult to ensure product
quality and safety50
When taking a closer look into the toy-manufacturing sector in China
Chinarsquos domestic manufacturers are mostly small and medium-sized firms
which may have to make costly technology upgrades before exports Although
many foreign brands have entered the growing Chinese market and established
their own factories and distribution networks they could not improve the
working environment of Chinese local manufacturers rather continuous
scandals caused by their recalls involving made-in-China products resulted in
stiffer working environment safety concern and manufacturing standards To
be worse additional tests and certificates required of businesses drove up costs
while the frequent production line adjustments lowers efficiency of
manufacturing process According to the New York Times interview director
for toy making company explained their sufferings that When orders from
Germany were cancelled Lin had to adjust the program of machines that were
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 50 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 33
producing German orders to meet US requirements as the safety criteria
differed for both nations51
Not only external factors but also internal factors within China are
prevalent which contribute to the poor safety of Chinese imported toys Berman
and Swani assert that five factors among others mainly cause such tendency
cost pressures and quality fade multiple levels of outsourcing often involving
small local producers the existence of a large number of counterfeit goods
made in China Chinese cleverness at evading detection for safety-related
infractions and poor product safety surveillance by the Chinese and US
government These elements coalesce to create an environment where there is a
need to cut corners to meet suppliersrsquo price expectations where unsafe
alternatives are readily available and where the chance of detection of unsafe
goods is very low52
Just as mentioned in the previous section toy industry is facing the era of
global supply chain by much sourcing of components and ingredients from low-
cost global suppliers increased outsourcing of production to foreign production
facilities and transportation and distribution within global markets In this
context many toy recalls that occurred around 2007 and 2008 could be traced
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 51 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007 52 Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48
13 34
back to changes in global supply chain systems53 In the model of offshore
production manufacturers can prevent defects with careful production It is also
known that the toy companies can prevent most of these types of defects with
efficient quality control and inspection mechanisms54
2 MATTELrsquoS TOY RECALL
Abovementioned global supply chain and Chinarsquos involvement in the toy
industry as a major manufacturer has provoked numerous controversies among
Western customers including Mattelrsquos huge toy recalls These issues had even
more crucial impacts on Chinese local manufacturing sectors since they were
the biggest toy makers in international toy market and certainly toy is enjoyed
by much of the population worldwide just as other consumer products possess
enormous pool of consumers On top of that safety problem of the toy covered
with leaded paint as such also have led some young consumers to physical and
mental health problems or even death
Chinese toy recalls involved the Consumer Product Safety Commission
(CPSC) in the US In the historical perspective the earliest instance of toy
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 53 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 54 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13
13 35
recalls from the records of the CPSC was in 1974 when toy chests were recalled
following the death of a child Recalling toys and other products in large
numbers in an infrequent but not an unprecedented event Since 1974 over 680
toy products have been recalled Of these 550 recalls were made in the last 20
years Each year toys were recalled on an average of 28 occasions The number
of recalls remained roughly stable until 2006 but appears to have been on the
rise since then In 2007 CPSC had recalled 56 recalls which would be the
highest number of recalls in the history of the toy industry In other words
there has been a definite increase in the number of recalls in 2007 as Table 2
and Figure 1 display
13 36
Table 2 Toy Recalls (1988-2007)55
Figure 1 Toy Recalls Over Time (1988-2007)56
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 55 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13 56 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209
13 37
The number of recalls involving Chinese-made toys also appears to be on the
rise over the last few years Toy companies started moving the production of
toys in China in the early 1990s This trend has continued and accelerated in
recent years Recalls involving Chinese-made toys was hovering around 50 of
the total until 2002 so recalls did not increase for well over a decade after
manufacturing moved to China However since 2003 this figure had hovered
around 80 and reached 95 this year which is a dramatic rise57 In this
regard real cases regarding the US and EUrsquos recall against toys manufactured
in China will be the main focus hereafter incident outline the point at issue
comparison between the USrsquos response against the issue and that of EU and
legal analysis based on TBT Agreement under WTO system will be the
following contents
21 Event outline
The recall was because of the lead paint coverage which was processed
in Chinese factories Lead was banned in paint on toys and other childrenrsquos
products in the United States in the 1970s but the problem has arisen again as
more toys are imported from China Of roughly 39 lead-related recalls in a
certain year 38 were of Chinese-made goods according to the CPSC In fact
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 57 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45
13 38
about fifty percent of Mattelrsquos revenue comes from toys made in eleven
factories it owns and operates That is a high share for the toy industry But the
other half comes from toys that it outsources to up to fifty manufacturers in
China Those toys tend to be short-term products that feature characters from
movies and television shows rather than Barbie dolls or other Mattel brands58
In early July in 2007 one of the European retailers that sell Mattel toys
discovered the lead on some products On July 6 Mattel stopped operations at
the factory that produced the toys and initiated an investigation and then on
July 18 Mattel took a reporter for The New York Times on a tour of a factory
in Guanyao China and of Mattelrsquos toy safety lab in Shenzhen to show its
sophisticated testing and inspection facilities including equipment that could
detect lead paint on incoming products or supplies At that time Mattel
executives say it was unclear whether Mattel was facing a widespread lead
paint problem or if the European case was an anomaly When the companyrsquos
executives received conclusive data that persuaded them to recall the eighty-
three products the company contacted retailers who stocked the toys
Originally Mattel requires the factories it contracts with to use paint and other
materials provided by certified suppliers Mattel executives said they did not
know if the contract manufacturer substituted paint from a noncertified supplier
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 58 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 39
or if a certified supplier caused the problem59 Later it was found that even
though the company had developed a certification program and rigorous testing
rules to make sure that its Chinese contractors adhered to standards for the
allowable levels of lead in paint yet some subcontractors were careless while
others intentionally violated the rules by substituting paint from a noncertified
supplier who provided the lead paint60
The string of lead paint cases has drawn the most attention from toy
product related association and consumer watchdogs In light of the recalls
Nickelodeon - which owns the characters Dora the Explorer and Diego - has
decided to introduce a third-party monitor to check up on all of the companies
that make toys under its brands including Mattel61 Combined with the recent
scares in the United States of Chinese-made pet food and globally of Chinese-
made pharmaceuticals and toothpaste the string of toy recalls is inspiring new
demands for stepped-up enforcement of safety by United States regulators and
importers as well as by the government and industry in China This summer
the Toy Industry Association has been working with the federal Consumer
Product Safety Commission on new regulations to require more stringent safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 59 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007 60 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 61 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 40
checks The Toy Industry Association urges its members to routinely test
products it is importing to make sure they comply with federal safety standards
which prohibit for example surface paint that contains lead in toys or items
that could cause a choking hazard62 Meanwhile Mattel agreed to pay $23
million to the CPSC for violating a federal lead paint ban and marketing
importing and selling non-compliant toys in civil penalties The CPSC said the
fine against the No 1 toymaker and its Fisher-Price pre-school division was the
highest ever for the agencys regulated product violations and the third largest
in its history63
22 Aftermath of toy recall and its damage degree to the toy industry
Such an unprecedented toy recall of the US against China was also
proven through numbers and figures As Table 2 and Figure 2 display the
number of both Chinese toy recall and lead-contained toy recall tend to increase
as years pass by especially from the year 2000 To make these table and figure
Laplume and Bapuji complied a database of toy recalls based on the recall
notices posted on the website of the US CPSC They presented the data on toy
recalls in Table 2 with special attention given to those involving toys made in
China and those recalled for excessive lead Authors also presented the data
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 62 ldquoAs More Toys Are Recalled Trail Ends in Chinardquo The New York Times June 19 2007 63 Mattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 2009
13 41
pictorially in Figure 2 to allow a visual interpretation of trends and
developments64
Table 2 Number of Lead-Contained Toy Recall Announcements (1988-2008)65
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 64 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports13 65 Ibid
13 42
Figure 2 Number of Lead-Contained Toy Recall (1998-2008)66
Apparently the reason why Chinese factory used lead-contained paint was due
to cheaper price Multinational Corporation such as Mattel kept on requiring
low cost and price to their suppliers while suppliers including Chinese
manufacturers were facing serious difficulties regarding the fact that their
export prices were rising due to continuous appreciation of the Yuan and
escalating labor cost Consequently for Chinese factory owners who are often
under intense pressure to lower production costs tend to cut corners in making
products and regularly use cheap and illegal substitutes such as leaded paint to
their toys to survive as Mattelrsquos suppliers Namely Chinese local manufacturers
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 66 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports
13 43
got pressure not only from Western companiesrsquo appetite for cheaper toys but
also from the fierce local competition to satisfy such appetite Furthermore
numerous toy recalls from the US worsen the situation repeated scandals
involving Chinese products resulted in stringent environmental safety and
manufacturing standards Additional tests and certificates required of
businesses drove up costs even more67 Long supply chain involving multiple
contractors and subcontractors which are common in China were also
nominated as the major contributor Every link in the chain was susceptible to
fraud or contaminated goods Such uncertainty usually contributes to supply
chain breakdown since the larger the chain the more people get involved and
the greater the difficulty in controlling the quality of the product68
Aftermath of toy recall also included remarkable changes after the US
Congress passed the new federal childrenrsquos product laws in August 2008
setting higher standards for toy safety product line adjustments must be done
more frequently and comprehensively to satisfy requirements and standards of
Mattel and policies of US Congress Changes like these affect the factorys
working efficiency and increases costs For instance it takes about a weeks
time to make the machines adapt to new procedures and also involves huge
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 67 ldquoSmall World After All for Toy-making Hubrdquo China Daily December 23 2008 68 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007
13 44
expenditure on purchase of substitute materials when required69 The nightmare
had continued after regulators in Beijing revoked the export licenses of two toy
manufacturers one of the heads of those Chinese company that made toys for
Mattel for fifteen years and was behind the recall this month of about a million
Mattel toys committed suicide in a company warehouse in southern China The
death was the latest development in a year filled with prominent recalls and
product safety scandals involving goods made in China According to the
briefing of Chinese government one of the paint suppliers for Chinese
manufacturer had shipped the company a fake lead-free paint pigment that
could be used in producing paint70
23 Reaction and regulation of the US government and background policy
In the US responsibility for the safety of consumer products with the
exception of food pharmaceuticals and automobiles falls within the
jurisdiction of the US CPSC which regulates the sale and manufacture of more
than 15000 different consumer product The CPSC collects information about
product safety issues from sources such as hospitals doctors newspaper reports
industry reports consumer complaints investigations conducted by its staff and
reports from companies When a company becomes aware of hazards
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 69 ldquoTrouble in Chinarsquos Toy Industryrdquo China Daily December 22 2008 70 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007
13 45
associated with the products it sold it is required by law to inform the CPSC
immediately within 24 hours Based on the information it received the CPSC
works in coordination with the companies involved to recall the hazardous
products from the market The recall notices are publicly available on the
CPSCrsquos website The CPSCrsquos recall notices contain information about the
product being recalled the company recalling the product where the product
was recalled the hazard associated with the usage of the recalled product sale
details such as the number of units sold sales locations sale period and sale
price the procedure to return the product and the remedy offered by the
company71
Authority for the CPSC is provided in the 2008 Consumer Product Safety
Improvement Act (CPSIA) passed by the US Congress which gave makers and
sellers of childrens products such as toys clothing and books have until
February 10 2009 to comply with stricter standards for permissible lead
phthalate content limits and other mandatory safety requirements72 Following
considerable pushback from toymakers who said the deadline was unrealistic
and also applied to products that had already been shipped the CPSC agreed to
delay the deadline for the new testing and certification requirements by a year
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 71 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209 72 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384
13 46
to Feb 10 201073 Apparently this act is the result of a spike of 473 consumer
products recalled in 2007 in what is referred to as the ldquoYear of the Recallrdquo74 It
became effective Aug 14 2009 in the US and imposes tough standards for lead
and chemicals called phthalates in products intended for children age 12 and
under It requires that all childrenrsquos products comply with all applicable
childrenrsquos product safety rules are tested for compliance by a CPSC-accepted
laboratory have a written Childrenrsquos Product Certificate issued by the
manufacturer or importer that provides evidence of the productrsquos compliance
and have permanent tracking information affixed to the product and its
packaging75 In fact the law increased the budget of CPSC imposed new
testing and documentation requirements and set new acceptable levels of
several substances It imposed new requirements on manufacturers of toys and
other consumer products for children The Act also increased fines and
specified jail time for some violations The law became to have more wide-
sweeping nature comparing to a previous bill the Lead-Free Toys Act This
earlier bill was incorporated into this act which was apparently prompted by
various scandals over high lead content in toys in 2007
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 73 ldquoMattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 200913 74 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 75 The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws--StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act
13 47
The Act contained three main standards including exposure levels of lead
phthalate and mandatory testing Especially regarding the exposure level of
lead the legislation reduced the limit of lead allowed in surface coatings or
paint to 90 ppm from then-current limit of 600 ppm effective on 14 August
2009 The legislation reduces the amount of total lead content in childrens
product substrates to 600 ppm by 10 February 2009 300 ppm by 14 August
2009 and 100 ppm by 14 August 2011 On the other hand the legislation
required for mandatory testing that every manufacturer of a product subject to a
consumer product safety rule will provide a General Conformity Certificate to
certify based on unit testing or a reasonable testing program that the product
complies with all safety rules76 These certificates must accompany the product
through the distribution chain through the retailer They must be available to the
CPSC during any inspection The third party testing requirement for lead
content was originally set by the CPSIA at 600 ppm but dropped to 300 ppm in
August 2009 However these lead content testing requirements were stayed by
the CPSC in January 2009 until February 10 2010 In December 2009 this stay
of enforcement was further extended until February 10 2011 In both cases the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 76 Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf
13 48
CPSC cited a need to implement further rulemaking and to give manufacturers
more time to comply77
US regulators also announced plans to set up a Beijing office to help
ensure Chinese exports are safe for Americans following a slew of recalls
involving childrenrsquos toys Particularly the US CSPC sought to establish a
permanent presence overseas for the first time to better cooperate with Chinese
regulators and companies so the countryrsquos products are up to US standards It
also planned to have commission staff working in the embassy in Beijing to
work with manufacturers and Chinese regulators One major task of Beijing
office was to educate Chinese manufacturers about the new requirements under
the CPSIA Considering some mutual economic interests between the US and
China Chinese manufacturers are expected to comply with this law since the
large retailers in the US require them to meet such standard78
Amid growing concerns over the safety of Chinese products the US
launched negotiations towards a common safety standard for toys on November
17 in Brussels with the EU as well The talks were formally opened during a
trilateral high-level meeting between EU Consumer Affairs Commissioner
Meglena Kuneva the US Chairman of the Consumer Product Safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 77 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review 78 ldquoUS seeks China office to ensure export safetyrdquo China Daily July 31 2009
13 49
Commission Nancy Nord and the Chinese Vice-Minister of AQSIQ Wei
Chuanzhong The three sides have decided to bring their joint efforts to a new
level by aligning their standards Toys will be the first targets since around 75
percent of toys sold around the world are made in China Common standards
and policy consistence are very crucial for Chinese manufacturers to do their
business in a fair and transparent arena points out Liang Mei deputy chairman
of China Toy Association Another comment was added that the companys
strong focus on research and development would help it to overcome the new
technological barriers and avoid safety disputes79 A certain kind of special
team that is engaged in investigating and studying technology standards of
various nations and international trends and managing onersquos own safety
standards higher than the general or keep it ahead of the criteria of the exporting
marketplaces were also suggested as solution by industry experts80
3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT
31 Preliminary findings under GATT Agreement
A preliminary research about the legitimacy of USrsquos recall on Chinese
toys under GATT Agreement insists that by placing a temporary ban on
Chinese toy products the United States would violate Article III which is
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 79 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007 80 ldquoTrouble in Toy Industryrdquo China Daily December 22 2008
13 50
National Treatment Despite violating GATT Article III4 the author insists
that a Panel would likely find the temporary ban on Chinese toy products valid
under Article XX(b) based on following rationales most of all the temporary
ban on Chinese toys is within the policies designated to protect the human life
and health of American children Just as the Panel in lsquoThailand ndash Cigarettersquo
case has recognized the negative human health effects of smoking a Panel
would likely conclude that the use of lead in childrenrsquos toys creates a negative
health effect It would likely then find that the United States sufficiently sets
forth a prima facie case for an Article XX(b) exception81 Moreover the author
writes no alternative measure could adequately diminish the high risk of lead
contamination of Chinese toys and therefore hold the strict measure valid
Authorrsquos opinion that the temporary ban on Chinese toy does not arbitrarily or
unjustifiably discriminate against Chinese toy imports also leads to justification
of US toy recall The logic behind is that the ban targets Chinese toy imports
because previous US measures failed to curtail the significant volume of
contaminated Chinese toys entering the US markets Since there are no
ulterior ldquoprotectionist objectivesrdquo the measure is not a ldquodisguised restrictionrdquo
under Article XXrsquos chapeau Therefore the author argues that since the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8113 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213
13 51
temporary ban satisfies all the requirements of Article XX(b) a Panel would
likely rule that it does not violate GATT principles82
32 Legal analysis why USrsquos toy recall is legally controversial under TBT Agreement When based on TBT Agreement one of the articles related to the USrsquos
recall on Chinese toy imports include Article II1 which states ldquoimported
product shall be accorded treatment no less favourable than that accorded to
domestic like productsrdquo representing MFN principle and NT 83 The other one
is Article II2 that regulates member statesrsquo measures not to be trade-restrictive
by stipulating that ldquotechnical regulations shall not be more trade-restrictive than
necessary to fulfill a legitimate objective taking account of the risks non-
fulfilment would createrdquo84
First of all Article II1 of TBT Agreement is highly likely to be violated
because it would treat Chinese toy imports less favorably than US domestic
toys To put in more detail since the essential factor that needs to be considered
is ldquolikenessrdquo between exports and imports determining whether US toys and
Chinese toys are like products under the meaning of Article II1 must be the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8213 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 83 TBT Art II1 84 TBT Art II2
13 52
prior analysis to reach such likely conclusion Just as Uche wrote in the legal
analysis under GATT Agreement Chinese toy imports are like products with
respect to US toys under the definition promulgated by GATT Article III4
because the ban would affect the ldquointernal sale offering for sale purchase
transportation distribution or userdquo of the Chinese toys85 According to Uche
ldquoin determining whether imported and domestic products are like products not
only the properties nature and quality of the product but also the end use of the
product must be consideredrdquo86 In fact Chinese toys and American toys share
similar nature which is to entertain children and manufacturers do not affect
such nature whether they are Americans or Chinese Also since manufacturing
factories in China are managed and controlled by Mattel with its same
operation policy the quality of Chinese-made toys and American-made toys
within Mattelrsquos manufacturing chain seems to be quite identical as well On top
of that regardless of their manufacturers toys generally have the same end-
users children When compared to customers in other age groups they seem to
share relatively similar tastes and consumer habits
On the other hand USrsquos recall on its Chinese imports can be analyzed
consistent with Article II2 of TBT Agreement According to the Panel Report
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 85 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 8613 Ibid13
13 53
of lsquoUS ndash Tunarsquo case the analysis of Article II2 of the TBT Agreement may be
conducted in two steps first to determine whether a certain action is taken to
fulfill a legitimate objective which include ldquoprotection of human health or
safetyrdquo and second if that is the case to determine whether that measure is
less trade-restrictive than necessary to fulfill such objective taking account of
the risks non-fulfillment would create87 Based on such criteria USrsquos recall was
due to protect American children from the exposure to the lead paint which can
be interpreted as the ldquolegitimate objectiverdquo On top of that the measure done by
the US can be regarded as less trade-restrictive than necessary to fulfill such
objective with the consideration about risks non-fulfillment would create since
the measure was merely a temporary recall on Mattelrsquos defects rather than
unilateral and arbitrary import restriction against the entire Chinese imports to
the US Also such measure may be originated from the risk-assessment of the
case when the legitimate objective protection of human health or safety has
failed to be fulfilled which might trigger serious physical and mental problems
to American children Therefore it can be concluded that USrsquos toy recall is not
inconsistent with TBT Article II2 when considering aforementioned facts
However although Article II2 is satisfied the recall measure taken by the US
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8713 WTO Panel Report lsquoUS mdash Tunarsquo (WTDS381R)
13
13 54
is still questionable because Article II1 and II2 of TBT Agreement are
obligations of WTO member nations which implies that both articles must be
satisfied to acquire legitimacy unlike the preliminary analysis based on GATT
Agreement Thus when the case similar to this occasion is brought to the
international court under the WTO there would be high probability that the
respondentrsquos recall measure might trigger legal controversy under the TBT
Agreement
IV FURTHER DISCUSSION AND CONCLUSION
This paper overall has implemented the case study of which the US has
recalled on Chinese toy imports concerning the lead paint and has analyzed the
suitability and legitimacy of such measure in light of TBT Agreement Prior to
the case study some applicable international rules were introduced GATT
Article I III XX(b) and the chapeau of Article XX which are MFN Principle
NT and General Exceptions to GATT provision respectively formulated the
basis of TBT Agreement In terms of TBT Agreement Article II1 and II2
were the main provision those are applicable to this specific case
Following such applicable international agreements toy industry trend
and the event outline of USrsquos recall on Chinese toy imports were displayed
Along with its volatile and seasonal characteristics the toy industry usually
13 55
incurs relatively higher costs on obsolete inventory lost sales and markdown
Also it is important strategy to survive that providing creative yet price-
competitive toys at the right quantity at the right stores during the very short
selling-windows At this point toy recall case done by the US on Chinese
imports in 2007 was one of the empirical evidence that shows aforementioned
drawback that toy industry and China as manufacturer is suffering from
Particularly this case of Mattelrsquos toy recall against Chinese toy products had
noteworthy significance as the occasion of which a certain multinational
corporationrsquos manufacture outsourcing got expanded to the scale of national
trade dispute concerning consumer product safety issue
Applying abovementioned articles from the TBT Agreement as an
analysis framework some legal controversies were presented regarding the US
toy recall case in the following section As the preliminary finding proved
based on GATT Agreement the recall measure itself violates MFN principle
and NT Nonetheless unlike GATT Agreement which contains exception
clause that justifies such violation TBT does not include any kind of
justification mechanism Therefore although the recall measure done by the US
satisfies Article II2 violation of Article II1 of TBT may cause legal
controversy when the similar case is brought to WTO
On the basis of such occasion and its legal issues several important
13 56
implications in the practical aspect can be drawn for the further discussion It
seems that although China is already well aware of the necessity to adopt and
apply international standards and to make their domestic ones harmonizing with
international norms through remarkable efforts as shown in some international
trade reports China is rather suffering from the disjunction between
continuously improving international standards and Chinarsquos lack of strict and
uniform enforcement of standards This may imply that efforts to make
international agreement and its application consistent must be done by both
international organization and local governments for effective connection
between the public and private sector Particularly the WTO should not stop at
establishing provisions but focus more on implementation with consideration
on each member nationrsquos industry environment and condition especially
regarding those of developing countries Consequently not only technical
standards and certificate management but also education and training program
for the industry fields ought to be provided in the scale of international
organizations
The Chinese government and industry groups also need to address this by
ensuring that Chinese exporters adhere to the standards of the importing
country Companies must invest time and effort in developing not only
standards and principles of safety for their suppliers but must also invest in
13 57
education and training to build the skills and abilities within the supplier
network to assure product safety88 At the same time the governments of
importing countries need to encourage Chinese authorities to develop global
standards on consumables then legislate and monitor them The difference in
standards across the world is clearly an issue These differences need to be
addressed with high priority so that consumers can benefit from globalization of
manufacturing and consumption The issue of global standards is contentious
because different countries have different trajectories of development The
standards of developing countries may not be acceptable to a developed country
On the other hand developing countries will some- times argue that they cannot
adopt the standards of the developed world because of the high costs associated
with these standards Nevertheless exports from developing countries should
adhere to the standards of the export markets Accordingly all those involved
in the global supply chain such as suppliers manufacturers and marketers need
to develop systems to ensure the standards are applied89
This issue with toy recalls takes on another dimension of concern in more
local level which is the cost issue caused by the vicious cycle in global supply
chain of toy industry Despite the awareness of Chinese manufacturers 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8813 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-72013 89 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 58
regarding international technical standards it may be hard for them to ignore
cheaper leaded-paint when squeezed between harsh demands on lower cost
from the US importers and domestic problems such as increasing labor cost and
RMB appreciation At this point the vicious cycle can be formed in toy
industryrsquos global supply chain in spite of the information and knowledge about
the current international standards local manufacturers use cheaper leaded paint
for lower cost Detecting excessive lead level from the paint demands on
technical standard becomes harsher within importing countries As a result
such higher standards require more cost for locals to be satisfied which
ultimately completes the vicious cycle Consequently it seems that further
discussion and researches about constructive measures including policy
changes may be essential and important to resolve such crisis more
fundamentally
13 59
REFERENCES
Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 Del V G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45 Jiacheng Z and Lu Hongjie (2013) Analyzing China Harmonization of Technical Barriers to Trade in the EU and US Markets The Twelfth Wuhan International Conference on E-Business ndash Emerging Operations amp Services Management Track Johnson M E (2001a) Learning from toys Lessons in managing supply chain
13 60
risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 Keith13 E13 M13 John13 S13 W13 and13 Tsunehiro13 O13 (2000)13 Quantifying13 the13 Impact13 of13 13 13 13 13 13 13 Technical13 Barriers13 to13 Trade13 A13 Framework13 for13 Analysis13 Policy13 Research13 13 13 13 13 13 13 Working13 Paper13 Development13 Research13 Group13 The13 World13 Bank Lee M A Flynn B B and Frohlich M T (2008) All supply chains donrsquot flow through understanding supply chain issues in product recalls Management and Organization Review 4 167ndash182 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal Marucheck A S (1987) On product liability and quality control IIE Transactions 19 355ndash360 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review Paul W B and Hari B (2008) Toy Recalls and China Emotion vs Evidence Management and Organization Review 42 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Reports and Reviews (Online documents included) Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby- Productshtml
13 61
Brief Guide to Analytical Methods for Measuring Lead in Paint Inter- Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground Report on Technical Barriers to Trade (2013) United States Trade Representative Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf The Impact of the TBT and SPS Agreements on Food Labeling and Safety Regulations httpcspinetorgreportscodexwtospsbthtm The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws-- StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml
13 62
GATTWTO Documents The Technical Barriers to Trade Agreement The General Agreement on Tariffs and Trade 1994 WTO Accession Protocol of The Peoplersquos Republic of China WTO Concerns on Indiarsquos Import Restriction on Chinese Toys WTO Technical information on TBT Trade topics Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm WTO Trade Policy Review (2012) WTO ldquoWhat is the WTOrdquo Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm WTO European Communities ndash Measures Affecting Asbestos and Asbestos- Containing Products WTDS135R
13 63
국문 초록
세계경제에 있어서 각 국가 경제의 연계성이 심화됨에 따라 많은
제조업들의 생산 라인과 공급 사슬 역시 세계화 되면서 주로 디자인이나
브랜드 관리를 담당하는 선진국과 생산과 제조를 담당하는 개발도상국
간의 기술 표준 차이에서 오는 문제점들이 발견되고 있다
세계무역기구(WTO) 체제하에서 무역에 관련된 기술표준들은 무역상
기술장벽 조항(TBT)에 따라 관리되어지나 WTO의 회원국들의 논의 하에
알맞은 조항을 명시하는 것과 조항의 효용성 또는 실제 각국의
기술표준들과 조항의 합치성은 별개의 문제인 것이 사실이다
본 논문은 미국 Mattel 사의 중국산 장난감 회수조치가 WTO
체제하에서 어떠한 법적 의미를 지니는지 살펴보았다 사건 당시 실제로
중국이 미국을 상대로 WTO에 제소하지는 않았지만 오늘날 대두되는
TBT의 중요성과 점점 더 심화되어가는 제조산업의 세계화 현상을
보았을 때 향후 비슷한 사건들이 발생할 가능성이 높기 때문에 이러한
분석은 유의미할 수 있으며 추후 시사하는 바 역시 클 것으로 예상된다
따라서 본 연구에서는 미국의 중국산 장난감 회수조치의 통상법적
사례분석을 통해 TBT가 기술표준문제에서 지니는 법적 의미를
분석하였다
키워드 세계무역기구 무역상 기술장벽협정 기술표준 Mattel사
장난감 회수조치 중국산 장난감
학번 2012-22086
ltstartpagegt10I INTRODUCTION 1II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 4 1 GATT ARTICLE I amp III 4 2 GATT ARTICLE XX(B) amp CHAPEAU OF ARTICLE XX 8 3 TBT UNDER THE WTO SYSTEM amp TBT ARTICLE II 10 4 OTHER RELATED TECHNICAL STANDARDS 20III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 28 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS 28 11 Characteristics of toy industry 28 12 Global supply chain with China involved 31 2 MATTELiexclmacrS TOY RECALL 34 21 Event outline 37 22 Aftermath of toy recall and its damage degree to the toy industry 40 23 Reaction and regulation of the US government and background policy 44 3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT 49 31 Preliminary findings under GATT Agreement 49 32 Legal analysis why USiexclmacrs toy recall is legally controversial under TBT Agreement 51IV FURTHER DISCUSSION AND CONCLUSION 54REFERENCES 59plusmnsup1sup1reg AtildeEcircmiddotIuml 63ltbodygt
13 13
plurilateral Agreement on TBT The Standards Code as the Agreement was
called laid down the rules for preparation adoption and application of technical
regulations standards and conformity assessment procedures The new WTO
Agreement on Technical Barriers to Trade or TBT Agreement has
strengthened and clarified the provisions of the Tokyo Round Standards Code
The TBT Agreement negotiated during the Uruguay Round is an integral part
of the WTO Agreement19
Aforementioned GATT Article XX(b) and the chapeau of Article XX
may now explain the advent of the TBT Agreement under the WTO system
Just as GATT becomes an entity as the WTO and the WTO Agreement
succeeds the contents of GATT the TBT Agreement got developed based on
GATT Article XX(b) and the chapeau of Article XX as well Such
characteristics of TBT is based on the following evidence
ldquohellip Desiring to further the objectives of GATT 1994 hellip Desiring to ensure that technical regulations and standards including packaging marking and labeling
requirements and procedures for assessment of conformity with technical regulations and standards do not create unnecessary obstacles to international trade hellip
Recognizing that no country should be prevented from taking measures necessary to ensure the quality of its exports or for the protection of human animal or plant like or health of the environment or for the prevention of deceptive practices at the levels it
considers appropriate subject to the requirement that they are not applied in a manner which would constitute a means of arbitrary or unjustifiable discrimination between
countries where the same conditions prevail or a disguised restriction on international
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 19 Technical information on TBT Trade topics WTO official website Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm
13 14
trade and are otherwise in accordance with the provisions of this Agreement helliprdquo20
One of the WTO Panel Report which is about the lsquoEC - Asbestosrsquo case also
mentions about intertwined mechanism between TBT and GATT Article XX(b)
ldquoWe also note that the criteria on the preparation adoption or application of
technical regulations in Article 22 of the TBT Agreement are very similar to
those in Article XX of the GATT 1994 The preamble to the TBT Agreement in
fact repeats some of the wording of Article XX of the GATT In the Panelrsquos
view the TBT Agreement is a development of the GATTrdquo21
To give more detail about the relationship between the TBT Agreement
and GATT Agreement although the TBT Agreement according to its Preamble
in intended to ldquofurther the objectives of GATT 1994rdquo it does not contain any
explicit links to Article XX(b) or any equivalent exception clause Nevertheless
similar wording is found in Article II2 of TBT Unlike Article XX this
provision also mentions ldquohuman safetyrdquo and does not stipulate a closed list of
policies (ldquointer aliardquo) Therefore a wider variety of reasons (even moral ethic
and socio-economic considerations market transparency or consumer
preferences) could be ldquo legitimate objectivesrdquo22 Furthermore as in Article
XX(b) the term ldquonecessaryrdquo is contained in Article II2 of TBT as well 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 20 TBT The Preamble 21 WTO Panel Report lsquoEC mdash Asbestosrsquo (WTDS135R) para 855 22 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers
13 15
However this seems to contain an element of tautology the phrase ldquonot be
more trade-restrictiverdquo is reminiscent of the interpretation of ldquonecessaryrdquo in
Article XX(b) Yet the different balance of obligations in Article II2 TBT and
in Article XX suggests that ldquonecessaryrdquo need not have exactly the same
meaning in both provisions In lsquoEC ndash Asbestosrsquo case the Appellate Body stated
that ldquothe TBT Agreement imposes obligations on Members that seem to be
different from and additional to the obligations imposed on Members under
the GATT 1994rdquo Unlike Article XX where the burden rests on the defending
party to present a prima facie case that the measure is justified under Article
II2 TBT it is for the complaining party to make a prima facie case that the
measure creates an unnecessary barrier to trade23
There are three main concepts throughout the entire Agreement technical
regulations standards and conformity assessment procedures Technical
regulations and standards set out specific characteristics of a product such as its
size shape design functions and performance or the way it is labeled or
packaged before it is put on sale In certain cases the way a product is produced
can affect these characteristics and it may then prove more appropriate to draft
technical regulations and standards in terms of a products process and
production methods rather than its characteristics per se The TBT Agreement
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 23 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers13
13 16
makes allowance for both approaches in the way it defines technical regulations
and standards24 One another feature of these standards and regulations is that
they should not be imposed in a protectionistrsquos way In fact the TBT
Agreement accords to Members a high degree of flexibility in the preparation to
take into account the existence of legitimate divergences of taste income
geography and other factors between countries adoption and application of
their national technical regulations according to the abovementioned Preamble
However Members regulatory flexibility is limited by the requirement that
technical regulations ldquoare not prepared adopted or applied with a view to or
with the effect of creating unnecessary obstacles to traderdquo25 according to the
Article II2 Lastly conformity assessment procedures are technical procedures
mdash such as testing verification inspection and certification mdash which confirm
that products fulfill the requirements laid down in regulations and standards
Generally exporters bear the cost if any of these procedures Non-transparent
and discriminatory conformity assessment procedures can become effective
protectionist tools Costs for exporters usually include loss of economies of
scale which is the case that if a firm must adjust its production facilities to
comply with diverse technical requirements in individual markets production
costs per unit are likely to increase This imposes handicap particularly on small
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 24 TBT Annex I 25 TBT Art II2
13 17
and medium enterprises Information costs which include the costs of
evaluating the technical impact of foreign regulations translating and
disseminating product information and training of experts is also a part of
exporterrsquos burdens Conformity assessment costs confirming the compliance
with technical regulations through testing certification or inspection by
laboratories or certification bodies are usually at the companys expense as
well26
The TBT Agreement applies when a country applies aforementioned
technical regulations standards or procedures for assessing conformity with
these standards in such a way as to impose an unnecessary restriction on
international trade It is subject to review every three years to reflect the trend
The TBT Agreement covers a broad range of products including consumer
product such as toys for children which also implies that the largest number of
technical regulations and standards are adopted to aim at protecting human
safety or health27 In recent years the number of technical regulations and
standards adopted by countries has grown significantly Increased regulatory
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 26 Technical information on TBT Trade topics WTO official website Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm 27 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 2
13 18
policy can be seen as the result of higher standards of living worldwide which
have boosted consumers demand for safe and high-quality products28
The impact of the TBT on international trade is still being researched and
discussed which makes the issue ambiguous A study by Fontagneacute Mimouni
and Pasteels states that an insignificant or even positive impact of the TBT on
international trade of manufactured consumer products was observed29 On the
other hand researches on the WTO official website specifies that although it is
difficult to give a precise estimate of the impact on international trade of the
need to comply with different foreign technical regulations and standards it
certainly involves significant costs for producers and exporters that could be
huge burden to trade In general these costs arise from the translation of foreign
regulations hiring of technical experts to explain foreign regulations and
adjustment of production facilities to comply with the requirements In addition
there is the need to prove that the exported product meets the foreign
regulations The high costs involved may discourage manufacturers from trying
to sell abroad In the absence of international disciplines a risk exists that
technical regulations and standards could be adopted and applied solely to
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 28 Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html 29 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal
13 19
protect domestic industries30
33 TBT ARTICLE II
Article II of the TBT Agreement is the major part in terms of its
succession of GATT Article XX Especially Article II1 states
ldquoMembers shall ensure that in respect of technical regulations products imported from the territory of any Member shall be accorded treatment no less favourable than
that accorded to like products of national origin and to like products originating in any other countryrdquo
which stipulates that member states of the WTO must offer indiscriminative
treatment and environment to their trading partners within the WTO system
and between domestic goods and imported goods Moreover Article II2
presents
ldquoMembers shall ensure that technical regulations are not prepared adopted or applied with a view to or with the effect of creating unnecessary obstacles to
international trade For this purpose technical regulations shall not be more trade-restrictive than necessary to fulfil a legitimate objective taking account of the risks
non-fulfilment would create Such legitimate objectives are inter alia national security requirements the prevention of deceptive practices protection of human
health or safety animal or plant life or health or the environment In assessing such risks relevant elements of consideration are inter alia available scientific and
technical information related processing technology or intended end-uses of productsrdquo
Preceding article is composed of general obligation and specific obligation the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 30 Technical information on TBT Trade topics WTO official website Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm
13 20
part that states ldquoMembers shall ensure that technical regulations are not
prepared adopted or applied with a view to or with the effect of creating
unnecessary obstacles to international traderdquo is general obligation while the rest
represents specific obligation One can witness that such paragraph prohibits
trade-restrictive characteristic to fulfill a legitimate objective being consistent
with the purpose of the WTO Particularly following case study will be
analyzed based on these articles
4 OTHER RELATED TECHNICAL STANDARDS
41 Lead regulation
Lead in paint can be divided into soluble lead and insoluble lead soluble
lead is the lead likely to be available for absorption if a child mouths or
swallows31 Any exposure to both kinds of lead is potentially harmful for a
child as there is no known ldquosaferdquo level In May 2012 the US Centers for
Disease Control (CDC) announced it would change its policy on Childhood
Lead Poisoning to eliminate the terminology ldquolevel of concernrdquo that was
previously defined as a blood lead level of 10 ugdl and which had been widely
adopted by other health agencies This change acknowledges that all exposures
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 31 Brief Guide to Analytical Methods for Measuring Lead in Paint Inter-Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf
13 21
to lead are potentially harmful to a child and therefore public health policy
should focus on preventing exposures before they cause harm The CDC will
now recommend follow up for the most highly exposed children with elevated
blood lead levels above a reference value representing the top 25 of all
children in the US That level is currently 5 microgdl but this will be updated
every four years based on current surveillance testing data This is the first
substantive change in the agencyrsquos guidance on blood lead levels since 1991
While developed countries have implemented standards to regulate the use of
lead in paint much of the paint currently sold for residential use in most
countries contains high levels of lead A recent study examining lead
concentrations in the paint of 10 developing countries demonstrates that 68
of the new paints tested exceed the US standard of 90 ppm (effective August
2009) Published studies conducted in India China and other counties have had
similar findings32
Moreover most countries do not have regulatory limitations on lead
content in paint or only have voluntary standards in place In countries with
regulations the permissible lead levels are often inconsistent with a range of
excluded applications Standards between countries vary greatly and some
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 32 Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground
13 22
regulations reference soluble lead and others total lead (percent by weight)33
The lead level regulation in paint of the US and China is not an exception when
referring to the following table although both countries have same figure in
terms of the ppm the standard is slightly different since China measures the
soluble paint only while the US includes the total paint both soluble and
insoluble paint
Table 1 Lead in Paint Regulations by Country34
Such fact implies that regarding the lead level regulation China is less strict
then the US with 90 ppm maximum while the US requires less than 90 ppm
when considering the added amount of insoluble lead as well In fact acute
exposure to lead by chewing on a lead toy for example or repetitive exposure 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 33 Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground13 34 ibid 13
13 23
to lead by handling toys that contain it can lead to severe neurological
behavioral problems and damage brain cells especially in children35
42 Chinarsquos technical standard system and commitment to the WTO and TBT Agreement There are four levels of technical standards in China national trade
local and enterprise standards Under the Regulations for the Implementation of
the Standardization Law in formulating national standards the competent
standardization administration department under the State Council is
responsible for making plans organizing drafting examining and approving
numbering and issuing national standards If there are no national standards for
technical requirements that need to be standardized for certain trades
throughout the country trade standards may be formulated Trade standards
become null and void automatically after the corresponding national standards
enter into effect In the absence of national standards or trade standards local
standards may be formulated on safety and sanitation requirements for
industrial goods that need to be unified in the provinces autonomous regions
and municipalities directly under the Central Government Local standards
become null and void automatically after the corresponding national standards
or trade standards enter into effect In the absence of national standards trade 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 35 ldquo550000 More Chinese Toys Recalled for Leadrdquo The New York Times September 27 2007
13 24
standards or local standards for certain products the enterprises producing such
products may formulate their own standards as the basis for organizing
production Where there are already national trade or local standards
enterprises are encouraged to formulate and apply enterprise standards that are
stricter than the corresponding standards36
Furthermore China continues to be an active member of the WTO
Committee on Technical Barriers to Trade According to the authorities in the
period 1 January 2009 to end-October 2011 China made a total of 350
notifications to the Committee on Technical Barriers to Trade (including
revisions addenda supplements and corrigenda) Chinas notifications cover a
wide variety of products and concerns with particular emphasis on human
health and safety China has used the TBT Committee to raise concerns about
measures or proposed measures in its export markets on products ranging from
toys to herbal medicines In China the WTO enquiry point for technical
barriers to trade is the International Inspection and Quarantine Standards and
Technical Regulations Research Center under the State General Administration
for Quality Supervision and Inspection and Quarantine (AQSIQ) Also the
WTO Notification and Enquiry Center of Ministry of Commerce Peoplersquos
Republic of China (MOFCOM) is responsible for Chinas notifications to the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 36 Trade Policy Review (2012) World Trade Organization
13 25
WTO TBT Committee It has been notifying proposed technical regulations and
conformity assessment procedures to the TBT Committee so that interested
parties in WTO members are able to comment on them as required by the TBT
Agreement37
China is a member of the International Organization for Standardization
(ISO) the International Electrotechnical Commission (IEC) and the
International Telecommunication Union (ITU) the World Health Organization
of the United Nations (WHO) and Codex Alimentarius Commission as well as
several regional standards organizations such as the Pacific Area Standards
Congress Meanwhile the Standardization Administration of China (SAC) was
established in April 2001 It is the competent department authorized by the
State Council to implement administrative functions and to exercise unified
administration over the standardization work throughout the country Its main
responsibilities include taking part in drafting and amending laws and
regulations on national standardization drafting and implementing policies
concerning national standardization representing China in ISO IEC and other
international or regional standardization organizations and so on38
According to Chinarsquos Accession Protocol written by the WTO China
also has made commitments such as complying with obligations under TBT
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 37 Trade Policy Review (2012) World Trade Organization 38 ibid13
13 26
Agreement including the adoption and application of standards technical
regulations and the conformity assessment procedures (such as testing or
certification) to both imported and domestic goods and these procedures done
in a transparent manner China consented to speed up its process of reviewing
existing technical regulations standards and conformity assessment procedures
to determine their continuing relevance and consistency with international
standards and to harmonize with them as well Periodical reports on the status
of this review process and the number of standards and technical regulations
that have been nullified are one of Chinarsquos tangible commitments39
43 Concern of the US on Chinarsquos technical standards
Despite aforementioned changes National Trade Estimate Report of the
United States Trade Representative (USTR) states some problems and
limitations of Chinarsquos technical standard implementation Especially it still has
concerns about significant conformity assessment and testing-related issues in
China US exporters still continue to report that Chinarsquos regulatory
requirements are not enforced as strictly or uniformly against domestic
producers as compared to foreign producers In addition in some cases Chinarsquos
regulations provide only that products will be inspected or tested upon entry
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 39 Accession Protocol of The Peoplersquos Republic of China World Trade Organization
13 27
into Chinarsquos customs territory without any indication as to whether or how the
regulations will be applied to domestic producers However in 2007 as in prior
years almost all of the notified measures have emanated from AQSIQ SAC or
China Certification Accreditation Association (CNCA) and have rarely
included measures from other agencies that appear to require notification such
as the Ministry of Health the Ministry of Information Industry (MII) and the
State Environmental Protection Administration (SEPA) Four years ago in part
to address this problem China had reportedly formed a new inter-agency
committee with representatives from approximately 20 ministries and agencies
and chaired by AQSIQ to achieve better coordination on TBT matters but
progress has been inconsistent in this area As a result some of Chinarsquos TBT
measures continue to enter into force without having first been notified to the
TBT Committee and without foreign companies having had the opportunity to
comment on them or even being given a transition period during which to make
necessary adjustments In other cases some written comments submitted by
US and other foreign interested parties seemed to be wholly disregarded
Sometimes there was insufficient time for China to consider about these
issues40
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 40 National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative13
13 28
III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS
11 Characteristics of toy industry
Baby product manufacturing industry worldwide caters to around four
million babies on a yearly basis generating retail revenue of nearly seven
billion dollars Demand in this industry has grown due to a rising number of
babies to be catered to partly because people are starting families later Product
innovation and development has allowed retailers and manufactures to widen
the market using new technologies and advanced marketing approaches The
market encompasses different segments which can be divided into toys
feeding accessories wipes disposable diapers body care products and
soothers41
Especially toy industry is one of the worldrsquos oldest creative industries
For centuries toys have helped children to have fun and to transform to creator
masters emulators nurturers friends collectors story lovers and experience
seekers42 Toy industry also produces products which meet lsquocritical needs as
defined by Nagurney et al (2001) which specifies that toy products along with
other products are necessary to sustain and prolong human life and well-being
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 41 Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby-Productshtml 42 Del Vecchio G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA
13 29
Moreover consumer products such as toys while not necessary to sustain
human life have certainly contributed to the quality of life and improved living
standards enjoyed by much of the population43
However creative business such as toys is extremely volatile and seasonal
in nature Volatility in the toy industry is caused by variable and unpredictable
demands very short and specific selling-windows and short product-life-cycles
Therefore investors and practitioners know very well that the toy industry is far
from tranquil44 Along with its volatile characteristics the toy industry also has
incurred relatively higher costs on obsolete inventory lost sales and markdown
as compared to other industries45 Therefore to survive these industries face a
very unique challenge that is to provide the right toys at the right quantity at the
right stores during the very short selling-windows and to frequently provide
creative and yet price-competitive toys46 Also within toy industry increasingly
educated parents with higher levels of disposable incomes and growing
awareness regarding safety and health issues accompanies strong demands on
international safety standards according to the recent international trends Such 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 43 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 44 Johnson ME (2001a) Learning from toys Lessons in managing supply chain risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 45 Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 46 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management
13 30
elements of toy industry ultimately lead and motivate toy companies to focus
not only on sales and marketing but also on product quality control and
technology innovation Toy industry has globalized with much sourcing of
components and ingredients from low-cost global suppliers increased
outsourcing of production to foreign production facilities and transportation
and distribution within global markets Recent safety problems can be also
traced back to changes in global supply chain systems47 Also the industry
must continue increasing marketing budgets and intensify its safety standard to
combat bad publicity which can put a dent in product sales such as the blow to
the formula market caused by reports of lead in the paint used to color toys
Such scares damage consumer confidence and company credibility
necessitating strong publicity campaigning as a remedy Government
involvement in manufacturing practices is also likely to increase meaning that
companies will have to comply with standards set in place to help protect
consumers48
In terms of the major market of the toy industry the US the EU and
Asia-Pacific combine to represent over 80 percent of the overall market
Among them developed countries such as the US and EU are responsible for 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 47 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 48 Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby-Productshtml
13 31
capital and technology-intensive sector including design and marketing while
developing countries like China are in charge of labor-intensive process such
as manufacturing This implies that when it comes to product recall such
distinction between design and manufacturing is important particularly in the
context of the toy industry because toy companies such as Mattel perform the
design of toys whereas unnamed overseas manufacturers do manufacturing
Therefore when a certain company recalls its products the rationale for recall
must be clarified whether it is due to design flaw such as sharp edges or small
detachable parts or some manufacturing defects including excess lead in
surface paint or any other harmful chemicals contained in the toy 49
12 Global supply chain with China involved
It is important that management practices be improved to handle the
complexity of global supply chains Companies offshoring their manufacturing
to China (and similar countries) cannot simply rely on intermediaries and
agents in Hong Kong or Singapore to coordinate production and ensure quality
Such an approach was good enough in the initial stages of offshoring but
clearly falls short a decade after offshoring became a common business practice
The offshoring companies need to develop capabilities and systems to engage
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 49 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 32
more directly and closely with China and similar overseas manufacturing
locations Toy companies need to develop robust systems for quality control
and testing of the toys manufactured at their suppliersrsquo factories Unless
companies learn to manage these complexities it is difficult to ensure product
quality and safety50
When taking a closer look into the toy-manufacturing sector in China
Chinarsquos domestic manufacturers are mostly small and medium-sized firms
which may have to make costly technology upgrades before exports Although
many foreign brands have entered the growing Chinese market and established
their own factories and distribution networks they could not improve the
working environment of Chinese local manufacturers rather continuous
scandals caused by their recalls involving made-in-China products resulted in
stiffer working environment safety concern and manufacturing standards To
be worse additional tests and certificates required of businesses drove up costs
while the frequent production line adjustments lowers efficiency of
manufacturing process According to the New York Times interview director
for toy making company explained their sufferings that When orders from
Germany were cancelled Lin had to adjust the program of machines that were
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 50 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 33
producing German orders to meet US requirements as the safety criteria
differed for both nations51
Not only external factors but also internal factors within China are
prevalent which contribute to the poor safety of Chinese imported toys Berman
and Swani assert that five factors among others mainly cause such tendency
cost pressures and quality fade multiple levels of outsourcing often involving
small local producers the existence of a large number of counterfeit goods
made in China Chinese cleverness at evading detection for safety-related
infractions and poor product safety surveillance by the Chinese and US
government These elements coalesce to create an environment where there is a
need to cut corners to meet suppliersrsquo price expectations where unsafe
alternatives are readily available and where the chance of detection of unsafe
goods is very low52
Just as mentioned in the previous section toy industry is facing the era of
global supply chain by much sourcing of components and ingredients from low-
cost global suppliers increased outsourcing of production to foreign production
facilities and transportation and distribution within global markets In this
context many toy recalls that occurred around 2007 and 2008 could be traced
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 51 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007 52 Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48
13 34
back to changes in global supply chain systems53 In the model of offshore
production manufacturers can prevent defects with careful production It is also
known that the toy companies can prevent most of these types of defects with
efficient quality control and inspection mechanisms54
2 MATTELrsquoS TOY RECALL
Abovementioned global supply chain and Chinarsquos involvement in the toy
industry as a major manufacturer has provoked numerous controversies among
Western customers including Mattelrsquos huge toy recalls These issues had even
more crucial impacts on Chinese local manufacturing sectors since they were
the biggest toy makers in international toy market and certainly toy is enjoyed
by much of the population worldwide just as other consumer products possess
enormous pool of consumers On top of that safety problem of the toy covered
with leaded paint as such also have led some young consumers to physical and
mental health problems or even death
Chinese toy recalls involved the Consumer Product Safety Commission
(CPSC) in the US In the historical perspective the earliest instance of toy
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 53 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 54 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13
13 35
recalls from the records of the CPSC was in 1974 when toy chests were recalled
following the death of a child Recalling toys and other products in large
numbers in an infrequent but not an unprecedented event Since 1974 over 680
toy products have been recalled Of these 550 recalls were made in the last 20
years Each year toys were recalled on an average of 28 occasions The number
of recalls remained roughly stable until 2006 but appears to have been on the
rise since then In 2007 CPSC had recalled 56 recalls which would be the
highest number of recalls in the history of the toy industry In other words
there has been a definite increase in the number of recalls in 2007 as Table 2
and Figure 1 display
13 36
Table 2 Toy Recalls (1988-2007)55
Figure 1 Toy Recalls Over Time (1988-2007)56
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 55 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13 56 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209
13 37
The number of recalls involving Chinese-made toys also appears to be on the
rise over the last few years Toy companies started moving the production of
toys in China in the early 1990s This trend has continued and accelerated in
recent years Recalls involving Chinese-made toys was hovering around 50 of
the total until 2002 so recalls did not increase for well over a decade after
manufacturing moved to China However since 2003 this figure had hovered
around 80 and reached 95 this year which is a dramatic rise57 In this
regard real cases regarding the US and EUrsquos recall against toys manufactured
in China will be the main focus hereafter incident outline the point at issue
comparison between the USrsquos response against the issue and that of EU and
legal analysis based on TBT Agreement under WTO system will be the
following contents
21 Event outline
The recall was because of the lead paint coverage which was processed
in Chinese factories Lead was banned in paint on toys and other childrenrsquos
products in the United States in the 1970s but the problem has arisen again as
more toys are imported from China Of roughly 39 lead-related recalls in a
certain year 38 were of Chinese-made goods according to the CPSC In fact
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 57 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45
13 38
about fifty percent of Mattelrsquos revenue comes from toys made in eleven
factories it owns and operates That is a high share for the toy industry But the
other half comes from toys that it outsources to up to fifty manufacturers in
China Those toys tend to be short-term products that feature characters from
movies and television shows rather than Barbie dolls or other Mattel brands58
In early July in 2007 one of the European retailers that sell Mattel toys
discovered the lead on some products On July 6 Mattel stopped operations at
the factory that produced the toys and initiated an investigation and then on
July 18 Mattel took a reporter for The New York Times on a tour of a factory
in Guanyao China and of Mattelrsquos toy safety lab in Shenzhen to show its
sophisticated testing and inspection facilities including equipment that could
detect lead paint on incoming products or supplies At that time Mattel
executives say it was unclear whether Mattel was facing a widespread lead
paint problem or if the European case was an anomaly When the companyrsquos
executives received conclusive data that persuaded them to recall the eighty-
three products the company contacted retailers who stocked the toys
Originally Mattel requires the factories it contracts with to use paint and other
materials provided by certified suppliers Mattel executives said they did not
know if the contract manufacturer substituted paint from a noncertified supplier
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 58 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 39
or if a certified supplier caused the problem59 Later it was found that even
though the company had developed a certification program and rigorous testing
rules to make sure that its Chinese contractors adhered to standards for the
allowable levels of lead in paint yet some subcontractors were careless while
others intentionally violated the rules by substituting paint from a noncertified
supplier who provided the lead paint60
The string of lead paint cases has drawn the most attention from toy
product related association and consumer watchdogs In light of the recalls
Nickelodeon - which owns the characters Dora the Explorer and Diego - has
decided to introduce a third-party monitor to check up on all of the companies
that make toys under its brands including Mattel61 Combined with the recent
scares in the United States of Chinese-made pet food and globally of Chinese-
made pharmaceuticals and toothpaste the string of toy recalls is inspiring new
demands for stepped-up enforcement of safety by United States regulators and
importers as well as by the government and industry in China This summer
the Toy Industry Association has been working with the federal Consumer
Product Safety Commission on new regulations to require more stringent safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 59 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007 60 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 61 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 40
checks The Toy Industry Association urges its members to routinely test
products it is importing to make sure they comply with federal safety standards
which prohibit for example surface paint that contains lead in toys or items
that could cause a choking hazard62 Meanwhile Mattel agreed to pay $23
million to the CPSC for violating a federal lead paint ban and marketing
importing and selling non-compliant toys in civil penalties The CPSC said the
fine against the No 1 toymaker and its Fisher-Price pre-school division was the
highest ever for the agencys regulated product violations and the third largest
in its history63
22 Aftermath of toy recall and its damage degree to the toy industry
Such an unprecedented toy recall of the US against China was also
proven through numbers and figures As Table 2 and Figure 2 display the
number of both Chinese toy recall and lead-contained toy recall tend to increase
as years pass by especially from the year 2000 To make these table and figure
Laplume and Bapuji complied a database of toy recalls based on the recall
notices posted on the website of the US CPSC They presented the data on toy
recalls in Table 2 with special attention given to those involving toys made in
China and those recalled for excessive lead Authors also presented the data
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 62 ldquoAs More Toys Are Recalled Trail Ends in Chinardquo The New York Times June 19 2007 63 Mattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 2009
13 41
pictorially in Figure 2 to allow a visual interpretation of trends and
developments64
Table 2 Number of Lead-Contained Toy Recall Announcements (1988-2008)65
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 64 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports13 65 Ibid
13 42
Figure 2 Number of Lead-Contained Toy Recall (1998-2008)66
Apparently the reason why Chinese factory used lead-contained paint was due
to cheaper price Multinational Corporation such as Mattel kept on requiring
low cost and price to their suppliers while suppliers including Chinese
manufacturers were facing serious difficulties regarding the fact that their
export prices were rising due to continuous appreciation of the Yuan and
escalating labor cost Consequently for Chinese factory owners who are often
under intense pressure to lower production costs tend to cut corners in making
products and regularly use cheap and illegal substitutes such as leaded paint to
their toys to survive as Mattelrsquos suppliers Namely Chinese local manufacturers
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 66 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports
13 43
got pressure not only from Western companiesrsquo appetite for cheaper toys but
also from the fierce local competition to satisfy such appetite Furthermore
numerous toy recalls from the US worsen the situation repeated scandals
involving Chinese products resulted in stringent environmental safety and
manufacturing standards Additional tests and certificates required of
businesses drove up costs even more67 Long supply chain involving multiple
contractors and subcontractors which are common in China were also
nominated as the major contributor Every link in the chain was susceptible to
fraud or contaminated goods Such uncertainty usually contributes to supply
chain breakdown since the larger the chain the more people get involved and
the greater the difficulty in controlling the quality of the product68
Aftermath of toy recall also included remarkable changes after the US
Congress passed the new federal childrenrsquos product laws in August 2008
setting higher standards for toy safety product line adjustments must be done
more frequently and comprehensively to satisfy requirements and standards of
Mattel and policies of US Congress Changes like these affect the factorys
working efficiency and increases costs For instance it takes about a weeks
time to make the machines adapt to new procedures and also involves huge
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 67 ldquoSmall World After All for Toy-making Hubrdquo China Daily December 23 2008 68 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007
13 44
expenditure on purchase of substitute materials when required69 The nightmare
had continued after regulators in Beijing revoked the export licenses of two toy
manufacturers one of the heads of those Chinese company that made toys for
Mattel for fifteen years and was behind the recall this month of about a million
Mattel toys committed suicide in a company warehouse in southern China The
death was the latest development in a year filled with prominent recalls and
product safety scandals involving goods made in China According to the
briefing of Chinese government one of the paint suppliers for Chinese
manufacturer had shipped the company a fake lead-free paint pigment that
could be used in producing paint70
23 Reaction and regulation of the US government and background policy
In the US responsibility for the safety of consumer products with the
exception of food pharmaceuticals and automobiles falls within the
jurisdiction of the US CPSC which regulates the sale and manufacture of more
than 15000 different consumer product The CPSC collects information about
product safety issues from sources such as hospitals doctors newspaper reports
industry reports consumer complaints investigations conducted by its staff and
reports from companies When a company becomes aware of hazards
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 69 ldquoTrouble in Chinarsquos Toy Industryrdquo China Daily December 22 2008 70 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007
13 45
associated with the products it sold it is required by law to inform the CPSC
immediately within 24 hours Based on the information it received the CPSC
works in coordination with the companies involved to recall the hazardous
products from the market The recall notices are publicly available on the
CPSCrsquos website The CPSCrsquos recall notices contain information about the
product being recalled the company recalling the product where the product
was recalled the hazard associated with the usage of the recalled product sale
details such as the number of units sold sales locations sale period and sale
price the procedure to return the product and the remedy offered by the
company71
Authority for the CPSC is provided in the 2008 Consumer Product Safety
Improvement Act (CPSIA) passed by the US Congress which gave makers and
sellers of childrens products such as toys clothing and books have until
February 10 2009 to comply with stricter standards for permissible lead
phthalate content limits and other mandatory safety requirements72 Following
considerable pushback from toymakers who said the deadline was unrealistic
and also applied to products that had already been shipped the CPSC agreed to
delay the deadline for the new testing and certification requirements by a year
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 71 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209 72 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384
13 46
to Feb 10 201073 Apparently this act is the result of a spike of 473 consumer
products recalled in 2007 in what is referred to as the ldquoYear of the Recallrdquo74 It
became effective Aug 14 2009 in the US and imposes tough standards for lead
and chemicals called phthalates in products intended for children age 12 and
under It requires that all childrenrsquos products comply with all applicable
childrenrsquos product safety rules are tested for compliance by a CPSC-accepted
laboratory have a written Childrenrsquos Product Certificate issued by the
manufacturer or importer that provides evidence of the productrsquos compliance
and have permanent tracking information affixed to the product and its
packaging75 In fact the law increased the budget of CPSC imposed new
testing and documentation requirements and set new acceptable levels of
several substances It imposed new requirements on manufacturers of toys and
other consumer products for children The Act also increased fines and
specified jail time for some violations The law became to have more wide-
sweeping nature comparing to a previous bill the Lead-Free Toys Act This
earlier bill was incorporated into this act which was apparently prompted by
various scandals over high lead content in toys in 2007
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 73 ldquoMattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 200913 74 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 75 The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws--StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act
13 47
The Act contained three main standards including exposure levels of lead
phthalate and mandatory testing Especially regarding the exposure level of
lead the legislation reduced the limit of lead allowed in surface coatings or
paint to 90 ppm from then-current limit of 600 ppm effective on 14 August
2009 The legislation reduces the amount of total lead content in childrens
product substrates to 600 ppm by 10 February 2009 300 ppm by 14 August
2009 and 100 ppm by 14 August 2011 On the other hand the legislation
required for mandatory testing that every manufacturer of a product subject to a
consumer product safety rule will provide a General Conformity Certificate to
certify based on unit testing or a reasonable testing program that the product
complies with all safety rules76 These certificates must accompany the product
through the distribution chain through the retailer They must be available to the
CPSC during any inspection The third party testing requirement for lead
content was originally set by the CPSIA at 600 ppm but dropped to 300 ppm in
August 2009 However these lead content testing requirements were stayed by
the CPSC in January 2009 until February 10 2010 In December 2009 this stay
of enforcement was further extended until February 10 2011 In both cases the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 76 Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf
13 48
CPSC cited a need to implement further rulemaking and to give manufacturers
more time to comply77
US regulators also announced plans to set up a Beijing office to help
ensure Chinese exports are safe for Americans following a slew of recalls
involving childrenrsquos toys Particularly the US CSPC sought to establish a
permanent presence overseas for the first time to better cooperate with Chinese
regulators and companies so the countryrsquos products are up to US standards It
also planned to have commission staff working in the embassy in Beijing to
work with manufacturers and Chinese regulators One major task of Beijing
office was to educate Chinese manufacturers about the new requirements under
the CPSIA Considering some mutual economic interests between the US and
China Chinese manufacturers are expected to comply with this law since the
large retailers in the US require them to meet such standard78
Amid growing concerns over the safety of Chinese products the US
launched negotiations towards a common safety standard for toys on November
17 in Brussels with the EU as well The talks were formally opened during a
trilateral high-level meeting between EU Consumer Affairs Commissioner
Meglena Kuneva the US Chairman of the Consumer Product Safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 77 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review 78 ldquoUS seeks China office to ensure export safetyrdquo China Daily July 31 2009
13 49
Commission Nancy Nord and the Chinese Vice-Minister of AQSIQ Wei
Chuanzhong The three sides have decided to bring their joint efforts to a new
level by aligning their standards Toys will be the first targets since around 75
percent of toys sold around the world are made in China Common standards
and policy consistence are very crucial for Chinese manufacturers to do their
business in a fair and transparent arena points out Liang Mei deputy chairman
of China Toy Association Another comment was added that the companys
strong focus on research and development would help it to overcome the new
technological barriers and avoid safety disputes79 A certain kind of special
team that is engaged in investigating and studying technology standards of
various nations and international trends and managing onersquos own safety
standards higher than the general or keep it ahead of the criteria of the exporting
marketplaces were also suggested as solution by industry experts80
3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT
31 Preliminary findings under GATT Agreement
A preliminary research about the legitimacy of USrsquos recall on Chinese
toys under GATT Agreement insists that by placing a temporary ban on
Chinese toy products the United States would violate Article III which is
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 79 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007 80 ldquoTrouble in Toy Industryrdquo China Daily December 22 2008
13 50
National Treatment Despite violating GATT Article III4 the author insists
that a Panel would likely find the temporary ban on Chinese toy products valid
under Article XX(b) based on following rationales most of all the temporary
ban on Chinese toys is within the policies designated to protect the human life
and health of American children Just as the Panel in lsquoThailand ndash Cigarettersquo
case has recognized the negative human health effects of smoking a Panel
would likely conclude that the use of lead in childrenrsquos toys creates a negative
health effect It would likely then find that the United States sufficiently sets
forth a prima facie case for an Article XX(b) exception81 Moreover the author
writes no alternative measure could adequately diminish the high risk of lead
contamination of Chinese toys and therefore hold the strict measure valid
Authorrsquos opinion that the temporary ban on Chinese toy does not arbitrarily or
unjustifiably discriminate against Chinese toy imports also leads to justification
of US toy recall The logic behind is that the ban targets Chinese toy imports
because previous US measures failed to curtail the significant volume of
contaminated Chinese toys entering the US markets Since there are no
ulterior ldquoprotectionist objectivesrdquo the measure is not a ldquodisguised restrictionrdquo
under Article XXrsquos chapeau Therefore the author argues that since the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8113 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213
13 51
temporary ban satisfies all the requirements of Article XX(b) a Panel would
likely rule that it does not violate GATT principles82
32 Legal analysis why USrsquos toy recall is legally controversial under TBT Agreement When based on TBT Agreement one of the articles related to the USrsquos
recall on Chinese toy imports include Article II1 which states ldquoimported
product shall be accorded treatment no less favourable than that accorded to
domestic like productsrdquo representing MFN principle and NT 83 The other one
is Article II2 that regulates member statesrsquo measures not to be trade-restrictive
by stipulating that ldquotechnical regulations shall not be more trade-restrictive than
necessary to fulfill a legitimate objective taking account of the risks non-
fulfilment would createrdquo84
First of all Article II1 of TBT Agreement is highly likely to be violated
because it would treat Chinese toy imports less favorably than US domestic
toys To put in more detail since the essential factor that needs to be considered
is ldquolikenessrdquo between exports and imports determining whether US toys and
Chinese toys are like products under the meaning of Article II1 must be the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8213 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 83 TBT Art II1 84 TBT Art II2
13 52
prior analysis to reach such likely conclusion Just as Uche wrote in the legal
analysis under GATT Agreement Chinese toy imports are like products with
respect to US toys under the definition promulgated by GATT Article III4
because the ban would affect the ldquointernal sale offering for sale purchase
transportation distribution or userdquo of the Chinese toys85 According to Uche
ldquoin determining whether imported and domestic products are like products not
only the properties nature and quality of the product but also the end use of the
product must be consideredrdquo86 In fact Chinese toys and American toys share
similar nature which is to entertain children and manufacturers do not affect
such nature whether they are Americans or Chinese Also since manufacturing
factories in China are managed and controlled by Mattel with its same
operation policy the quality of Chinese-made toys and American-made toys
within Mattelrsquos manufacturing chain seems to be quite identical as well On top
of that regardless of their manufacturers toys generally have the same end-
users children When compared to customers in other age groups they seem to
share relatively similar tastes and consumer habits
On the other hand USrsquos recall on its Chinese imports can be analyzed
consistent with Article II2 of TBT Agreement According to the Panel Report
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 85 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 8613 Ibid13
13 53
of lsquoUS ndash Tunarsquo case the analysis of Article II2 of the TBT Agreement may be
conducted in two steps first to determine whether a certain action is taken to
fulfill a legitimate objective which include ldquoprotection of human health or
safetyrdquo and second if that is the case to determine whether that measure is
less trade-restrictive than necessary to fulfill such objective taking account of
the risks non-fulfillment would create87 Based on such criteria USrsquos recall was
due to protect American children from the exposure to the lead paint which can
be interpreted as the ldquolegitimate objectiverdquo On top of that the measure done by
the US can be regarded as less trade-restrictive than necessary to fulfill such
objective with the consideration about risks non-fulfillment would create since
the measure was merely a temporary recall on Mattelrsquos defects rather than
unilateral and arbitrary import restriction against the entire Chinese imports to
the US Also such measure may be originated from the risk-assessment of the
case when the legitimate objective protection of human health or safety has
failed to be fulfilled which might trigger serious physical and mental problems
to American children Therefore it can be concluded that USrsquos toy recall is not
inconsistent with TBT Article II2 when considering aforementioned facts
However although Article II2 is satisfied the recall measure taken by the US
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8713 WTO Panel Report lsquoUS mdash Tunarsquo (WTDS381R)
13
13 54
is still questionable because Article II1 and II2 of TBT Agreement are
obligations of WTO member nations which implies that both articles must be
satisfied to acquire legitimacy unlike the preliminary analysis based on GATT
Agreement Thus when the case similar to this occasion is brought to the
international court under the WTO there would be high probability that the
respondentrsquos recall measure might trigger legal controversy under the TBT
Agreement
IV FURTHER DISCUSSION AND CONCLUSION
This paper overall has implemented the case study of which the US has
recalled on Chinese toy imports concerning the lead paint and has analyzed the
suitability and legitimacy of such measure in light of TBT Agreement Prior to
the case study some applicable international rules were introduced GATT
Article I III XX(b) and the chapeau of Article XX which are MFN Principle
NT and General Exceptions to GATT provision respectively formulated the
basis of TBT Agreement In terms of TBT Agreement Article II1 and II2
were the main provision those are applicable to this specific case
Following such applicable international agreements toy industry trend
and the event outline of USrsquos recall on Chinese toy imports were displayed
Along with its volatile and seasonal characteristics the toy industry usually
13 55
incurs relatively higher costs on obsolete inventory lost sales and markdown
Also it is important strategy to survive that providing creative yet price-
competitive toys at the right quantity at the right stores during the very short
selling-windows At this point toy recall case done by the US on Chinese
imports in 2007 was one of the empirical evidence that shows aforementioned
drawback that toy industry and China as manufacturer is suffering from
Particularly this case of Mattelrsquos toy recall against Chinese toy products had
noteworthy significance as the occasion of which a certain multinational
corporationrsquos manufacture outsourcing got expanded to the scale of national
trade dispute concerning consumer product safety issue
Applying abovementioned articles from the TBT Agreement as an
analysis framework some legal controversies were presented regarding the US
toy recall case in the following section As the preliminary finding proved
based on GATT Agreement the recall measure itself violates MFN principle
and NT Nonetheless unlike GATT Agreement which contains exception
clause that justifies such violation TBT does not include any kind of
justification mechanism Therefore although the recall measure done by the US
satisfies Article II2 violation of Article II1 of TBT may cause legal
controversy when the similar case is brought to WTO
On the basis of such occasion and its legal issues several important
13 56
implications in the practical aspect can be drawn for the further discussion It
seems that although China is already well aware of the necessity to adopt and
apply international standards and to make their domestic ones harmonizing with
international norms through remarkable efforts as shown in some international
trade reports China is rather suffering from the disjunction between
continuously improving international standards and Chinarsquos lack of strict and
uniform enforcement of standards This may imply that efforts to make
international agreement and its application consistent must be done by both
international organization and local governments for effective connection
between the public and private sector Particularly the WTO should not stop at
establishing provisions but focus more on implementation with consideration
on each member nationrsquos industry environment and condition especially
regarding those of developing countries Consequently not only technical
standards and certificate management but also education and training program
for the industry fields ought to be provided in the scale of international
organizations
The Chinese government and industry groups also need to address this by
ensuring that Chinese exporters adhere to the standards of the importing
country Companies must invest time and effort in developing not only
standards and principles of safety for their suppliers but must also invest in
13 57
education and training to build the skills and abilities within the supplier
network to assure product safety88 At the same time the governments of
importing countries need to encourage Chinese authorities to develop global
standards on consumables then legislate and monitor them The difference in
standards across the world is clearly an issue These differences need to be
addressed with high priority so that consumers can benefit from globalization of
manufacturing and consumption The issue of global standards is contentious
because different countries have different trajectories of development The
standards of developing countries may not be acceptable to a developed country
On the other hand developing countries will some- times argue that they cannot
adopt the standards of the developed world because of the high costs associated
with these standards Nevertheless exports from developing countries should
adhere to the standards of the export markets Accordingly all those involved
in the global supply chain such as suppliers manufacturers and marketers need
to develop systems to ensure the standards are applied89
This issue with toy recalls takes on another dimension of concern in more
local level which is the cost issue caused by the vicious cycle in global supply
chain of toy industry Despite the awareness of Chinese manufacturers 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8813 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-72013 89 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 58
regarding international technical standards it may be hard for them to ignore
cheaper leaded-paint when squeezed between harsh demands on lower cost
from the US importers and domestic problems such as increasing labor cost and
RMB appreciation At this point the vicious cycle can be formed in toy
industryrsquos global supply chain in spite of the information and knowledge about
the current international standards local manufacturers use cheaper leaded paint
for lower cost Detecting excessive lead level from the paint demands on
technical standard becomes harsher within importing countries As a result
such higher standards require more cost for locals to be satisfied which
ultimately completes the vicious cycle Consequently it seems that further
discussion and researches about constructive measures including policy
changes may be essential and important to resolve such crisis more
fundamentally
13 59
REFERENCES
Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 Del V G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45 Jiacheng Z and Lu Hongjie (2013) Analyzing China Harmonization of Technical Barriers to Trade in the EU and US Markets The Twelfth Wuhan International Conference on E-Business ndash Emerging Operations amp Services Management Track Johnson M E (2001a) Learning from toys Lessons in managing supply chain
13 60
risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 Keith13 E13 M13 John13 S13 W13 and13 Tsunehiro13 O13 (2000)13 Quantifying13 the13 Impact13 of13 13 13 13 13 13 13 Technical13 Barriers13 to13 Trade13 A13 Framework13 for13 Analysis13 Policy13 Research13 13 13 13 13 13 13 Working13 Paper13 Development13 Research13 Group13 The13 World13 Bank Lee M A Flynn B B and Frohlich M T (2008) All supply chains donrsquot flow through understanding supply chain issues in product recalls Management and Organization Review 4 167ndash182 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal Marucheck A S (1987) On product liability and quality control IIE Transactions 19 355ndash360 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review Paul W B and Hari B (2008) Toy Recalls and China Emotion vs Evidence Management and Organization Review 42 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Reports and Reviews (Online documents included) Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby- Productshtml
13 61
Brief Guide to Analytical Methods for Measuring Lead in Paint Inter- Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground Report on Technical Barriers to Trade (2013) United States Trade Representative Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf The Impact of the TBT and SPS Agreements on Food Labeling and Safety Regulations httpcspinetorgreportscodexwtospsbthtm The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws-- StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml
13 62
GATTWTO Documents The Technical Barriers to Trade Agreement The General Agreement on Tariffs and Trade 1994 WTO Accession Protocol of The Peoplersquos Republic of China WTO Concerns on Indiarsquos Import Restriction on Chinese Toys WTO Technical information on TBT Trade topics Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm WTO Trade Policy Review (2012) WTO ldquoWhat is the WTOrdquo Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm WTO European Communities ndash Measures Affecting Asbestos and Asbestos- Containing Products WTDS135R
13 63
국문 초록
세계경제에 있어서 각 국가 경제의 연계성이 심화됨에 따라 많은
제조업들의 생산 라인과 공급 사슬 역시 세계화 되면서 주로 디자인이나
브랜드 관리를 담당하는 선진국과 생산과 제조를 담당하는 개발도상국
간의 기술 표준 차이에서 오는 문제점들이 발견되고 있다
세계무역기구(WTO) 체제하에서 무역에 관련된 기술표준들은 무역상
기술장벽 조항(TBT)에 따라 관리되어지나 WTO의 회원국들의 논의 하에
알맞은 조항을 명시하는 것과 조항의 효용성 또는 실제 각국의
기술표준들과 조항의 합치성은 별개의 문제인 것이 사실이다
본 논문은 미국 Mattel 사의 중국산 장난감 회수조치가 WTO
체제하에서 어떠한 법적 의미를 지니는지 살펴보았다 사건 당시 실제로
중국이 미국을 상대로 WTO에 제소하지는 않았지만 오늘날 대두되는
TBT의 중요성과 점점 더 심화되어가는 제조산업의 세계화 현상을
보았을 때 향후 비슷한 사건들이 발생할 가능성이 높기 때문에 이러한
분석은 유의미할 수 있으며 추후 시사하는 바 역시 클 것으로 예상된다
따라서 본 연구에서는 미국의 중국산 장난감 회수조치의 통상법적
사례분석을 통해 TBT가 기술표준문제에서 지니는 법적 의미를
분석하였다
키워드 세계무역기구 무역상 기술장벽협정 기술표준 Mattel사
장난감 회수조치 중국산 장난감
학번 2012-22086
ltstartpagegt10I INTRODUCTION 1II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 4 1 GATT ARTICLE I amp III 4 2 GATT ARTICLE XX(B) amp CHAPEAU OF ARTICLE XX 8 3 TBT UNDER THE WTO SYSTEM amp TBT ARTICLE II 10 4 OTHER RELATED TECHNICAL STANDARDS 20III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 28 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS 28 11 Characteristics of toy industry 28 12 Global supply chain with China involved 31 2 MATTELiexclmacrS TOY RECALL 34 21 Event outline 37 22 Aftermath of toy recall and its damage degree to the toy industry 40 23 Reaction and regulation of the US government and background policy 44 3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT 49 31 Preliminary findings under GATT Agreement 49 32 Legal analysis why USiexclmacrs toy recall is legally controversial under TBT Agreement 51IV FURTHER DISCUSSION AND CONCLUSION 54REFERENCES 59plusmnsup1sup1reg AtildeEcircmiddotIuml 63ltbodygt
13 14
trade and are otherwise in accordance with the provisions of this Agreement helliprdquo20
One of the WTO Panel Report which is about the lsquoEC - Asbestosrsquo case also
mentions about intertwined mechanism between TBT and GATT Article XX(b)
ldquoWe also note that the criteria on the preparation adoption or application of
technical regulations in Article 22 of the TBT Agreement are very similar to
those in Article XX of the GATT 1994 The preamble to the TBT Agreement in
fact repeats some of the wording of Article XX of the GATT In the Panelrsquos
view the TBT Agreement is a development of the GATTrdquo21
To give more detail about the relationship between the TBT Agreement
and GATT Agreement although the TBT Agreement according to its Preamble
in intended to ldquofurther the objectives of GATT 1994rdquo it does not contain any
explicit links to Article XX(b) or any equivalent exception clause Nevertheless
similar wording is found in Article II2 of TBT Unlike Article XX this
provision also mentions ldquohuman safetyrdquo and does not stipulate a closed list of
policies (ldquointer aliardquo) Therefore a wider variety of reasons (even moral ethic
and socio-economic considerations market transparency or consumer
preferences) could be ldquo legitimate objectivesrdquo22 Furthermore as in Article
XX(b) the term ldquonecessaryrdquo is contained in Article II2 of TBT as well 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 20 TBT The Preamble 21 WTO Panel Report lsquoEC mdash Asbestosrsquo (WTDS135R) para 855 22 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers
13 15
However this seems to contain an element of tautology the phrase ldquonot be
more trade-restrictiverdquo is reminiscent of the interpretation of ldquonecessaryrdquo in
Article XX(b) Yet the different balance of obligations in Article II2 TBT and
in Article XX suggests that ldquonecessaryrdquo need not have exactly the same
meaning in both provisions In lsquoEC ndash Asbestosrsquo case the Appellate Body stated
that ldquothe TBT Agreement imposes obligations on Members that seem to be
different from and additional to the obligations imposed on Members under
the GATT 1994rdquo Unlike Article XX where the burden rests on the defending
party to present a prima facie case that the measure is justified under Article
II2 TBT it is for the complaining party to make a prima facie case that the
measure creates an unnecessary barrier to trade23
There are three main concepts throughout the entire Agreement technical
regulations standards and conformity assessment procedures Technical
regulations and standards set out specific characteristics of a product such as its
size shape design functions and performance or the way it is labeled or
packaged before it is put on sale In certain cases the way a product is produced
can affect these characteristics and it may then prove more appropriate to draft
technical regulations and standards in terms of a products process and
production methods rather than its characteristics per se The TBT Agreement
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 23 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers13
13 16
makes allowance for both approaches in the way it defines technical regulations
and standards24 One another feature of these standards and regulations is that
they should not be imposed in a protectionistrsquos way In fact the TBT
Agreement accords to Members a high degree of flexibility in the preparation to
take into account the existence of legitimate divergences of taste income
geography and other factors between countries adoption and application of
their national technical regulations according to the abovementioned Preamble
However Members regulatory flexibility is limited by the requirement that
technical regulations ldquoare not prepared adopted or applied with a view to or
with the effect of creating unnecessary obstacles to traderdquo25 according to the
Article II2 Lastly conformity assessment procedures are technical procedures
mdash such as testing verification inspection and certification mdash which confirm
that products fulfill the requirements laid down in regulations and standards
Generally exporters bear the cost if any of these procedures Non-transparent
and discriminatory conformity assessment procedures can become effective
protectionist tools Costs for exporters usually include loss of economies of
scale which is the case that if a firm must adjust its production facilities to
comply with diverse technical requirements in individual markets production
costs per unit are likely to increase This imposes handicap particularly on small
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 24 TBT Annex I 25 TBT Art II2
13 17
and medium enterprises Information costs which include the costs of
evaluating the technical impact of foreign regulations translating and
disseminating product information and training of experts is also a part of
exporterrsquos burdens Conformity assessment costs confirming the compliance
with technical regulations through testing certification or inspection by
laboratories or certification bodies are usually at the companys expense as
well26
The TBT Agreement applies when a country applies aforementioned
technical regulations standards or procedures for assessing conformity with
these standards in such a way as to impose an unnecessary restriction on
international trade It is subject to review every three years to reflect the trend
The TBT Agreement covers a broad range of products including consumer
product such as toys for children which also implies that the largest number of
technical regulations and standards are adopted to aim at protecting human
safety or health27 In recent years the number of technical regulations and
standards adopted by countries has grown significantly Increased regulatory
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 26 Technical information on TBT Trade topics WTO official website Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm 27 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 2
13 18
policy can be seen as the result of higher standards of living worldwide which
have boosted consumers demand for safe and high-quality products28
The impact of the TBT on international trade is still being researched and
discussed which makes the issue ambiguous A study by Fontagneacute Mimouni
and Pasteels states that an insignificant or even positive impact of the TBT on
international trade of manufactured consumer products was observed29 On the
other hand researches on the WTO official website specifies that although it is
difficult to give a precise estimate of the impact on international trade of the
need to comply with different foreign technical regulations and standards it
certainly involves significant costs for producers and exporters that could be
huge burden to trade In general these costs arise from the translation of foreign
regulations hiring of technical experts to explain foreign regulations and
adjustment of production facilities to comply with the requirements In addition
there is the need to prove that the exported product meets the foreign
regulations The high costs involved may discourage manufacturers from trying
to sell abroad In the absence of international disciplines a risk exists that
technical regulations and standards could be adopted and applied solely to
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 28 Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html 29 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal
13 19
protect domestic industries30
33 TBT ARTICLE II
Article II of the TBT Agreement is the major part in terms of its
succession of GATT Article XX Especially Article II1 states
ldquoMembers shall ensure that in respect of technical regulations products imported from the territory of any Member shall be accorded treatment no less favourable than
that accorded to like products of national origin and to like products originating in any other countryrdquo
which stipulates that member states of the WTO must offer indiscriminative
treatment and environment to their trading partners within the WTO system
and between domestic goods and imported goods Moreover Article II2
presents
ldquoMembers shall ensure that technical regulations are not prepared adopted or applied with a view to or with the effect of creating unnecessary obstacles to
international trade For this purpose technical regulations shall not be more trade-restrictive than necessary to fulfil a legitimate objective taking account of the risks
non-fulfilment would create Such legitimate objectives are inter alia national security requirements the prevention of deceptive practices protection of human
health or safety animal or plant life or health or the environment In assessing such risks relevant elements of consideration are inter alia available scientific and
technical information related processing technology or intended end-uses of productsrdquo
Preceding article is composed of general obligation and specific obligation the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 30 Technical information on TBT Trade topics WTO official website Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm
13 20
part that states ldquoMembers shall ensure that technical regulations are not
prepared adopted or applied with a view to or with the effect of creating
unnecessary obstacles to international traderdquo is general obligation while the rest
represents specific obligation One can witness that such paragraph prohibits
trade-restrictive characteristic to fulfill a legitimate objective being consistent
with the purpose of the WTO Particularly following case study will be
analyzed based on these articles
4 OTHER RELATED TECHNICAL STANDARDS
41 Lead regulation
Lead in paint can be divided into soluble lead and insoluble lead soluble
lead is the lead likely to be available for absorption if a child mouths or
swallows31 Any exposure to both kinds of lead is potentially harmful for a
child as there is no known ldquosaferdquo level In May 2012 the US Centers for
Disease Control (CDC) announced it would change its policy on Childhood
Lead Poisoning to eliminate the terminology ldquolevel of concernrdquo that was
previously defined as a blood lead level of 10 ugdl and which had been widely
adopted by other health agencies This change acknowledges that all exposures
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 31 Brief Guide to Analytical Methods for Measuring Lead in Paint Inter-Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf
13 21
to lead are potentially harmful to a child and therefore public health policy
should focus on preventing exposures before they cause harm The CDC will
now recommend follow up for the most highly exposed children with elevated
blood lead levels above a reference value representing the top 25 of all
children in the US That level is currently 5 microgdl but this will be updated
every four years based on current surveillance testing data This is the first
substantive change in the agencyrsquos guidance on blood lead levels since 1991
While developed countries have implemented standards to regulate the use of
lead in paint much of the paint currently sold for residential use in most
countries contains high levels of lead A recent study examining lead
concentrations in the paint of 10 developing countries demonstrates that 68
of the new paints tested exceed the US standard of 90 ppm (effective August
2009) Published studies conducted in India China and other counties have had
similar findings32
Moreover most countries do not have regulatory limitations on lead
content in paint or only have voluntary standards in place In countries with
regulations the permissible lead levels are often inconsistent with a range of
excluded applications Standards between countries vary greatly and some
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 32 Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground
13 22
regulations reference soluble lead and others total lead (percent by weight)33
The lead level regulation in paint of the US and China is not an exception when
referring to the following table although both countries have same figure in
terms of the ppm the standard is slightly different since China measures the
soluble paint only while the US includes the total paint both soluble and
insoluble paint
Table 1 Lead in Paint Regulations by Country34
Such fact implies that regarding the lead level regulation China is less strict
then the US with 90 ppm maximum while the US requires less than 90 ppm
when considering the added amount of insoluble lead as well In fact acute
exposure to lead by chewing on a lead toy for example or repetitive exposure 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 33 Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground13 34 ibid 13
13 23
to lead by handling toys that contain it can lead to severe neurological
behavioral problems and damage brain cells especially in children35
42 Chinarsquos technical standard system and commitment to the WTO and TBT Agreement There are four levels of technical standards in China national trade
local and enterprise standards Under the Regulations for the Implementation of
the Standardization Law in formulating national standards the competent
standardization administration department under the State Council is
responsible for making plans organizing drafting examining and approving
numbering and issuing national standards If there are no national standards for
technical requirements that need to be standardized for certain trades
throughout the country trade standards may be formulated Trade standards
become null and void automatically after the corresponding national standards
enter into effect In the absence of national standards or trade standards local
standards may be formulated on safety and sanitation requirements for
industrial goods that need to be unified in the provinces autonomous regions
and municipalities directly under the Central Government Local standards
become null and void automatically after the corresponding national standards
or trade standards enter into effect In the absence of national standards trade 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 35 ldquo550000 More Chinese Toys Recalled for Leadrdquo The New York Times September 27 2007
13 24
standards or local standards for certain products the enterprises producing such
products may formulate their own standards as the basis for organizing
production Where there are already national trade or local standards
enterprises are encouraged to formulate and apply enterprise standards that are
stricter than the corresponding standards36
Furthermore China continues to be an active member of the WTO
Committee on Technical Barriers to Trade According to the authorities in the
period 1 January 2009 to end-October 2011 China made a total of 350
notifications to the Committee on Technical Barriers to Trade (including
revisions addenda supplements and corrigenda) Chinas notifications cover a
wide variety of products and concerns with particular emphasis on human
health and safety China has used the TBT Committee to raise concerns about
measures or proposed measures in its export markets on products ranging from
toys to herbal medicines In China the WTO enquiry point for technical
barriers to trade is the International Inspection and Quarantine Standards and
Technical Regulations Research Center under the State General Administration
for Quality Supervision and Inspection and Quarantine (AQSIQ) Also the
WTO Notification and Enquiry Center of Ministry of Commerce Peoplersquos
Republic of China (MOFCOM) is responsible for Chinas notifications to the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 36 Trade Policy Review (2012) World Trade Organization
13 25
WTO TBT Committee It has been notifying proposed technical regulations and
conformity assessment procedures to the TBT Committee so that interested
parties in WTO members are able to comment on them as required by the TBT
Agreement37
China is a member of the International Organization for Standardization
(ISO) the International Electrotechnical Commission (IEC) and the
International Telecommunication Union (ITU) the World Health Organization
of the United Nations (WHO) and Codex Alimentarius Commission as well as
several regional standards organizations such as the Pacific Area Standards
Congress Meanwhile the Standardization Administration of China (SAC) was
established in April 2001 It is the competent department authorized by the
State Council to implement administrative functions and to exercise unified
administration over the standardization work throughout the country Its main
responsibilities include taking part in drafting and amending laws and
regulations on national standardization drafting and implementing policies
concerning national standardization representing China in ISO IEC and other
international or regional standardization organizations and so on38
According to Chinarsquos Accession Protocol written by the WTO China
also has made commitments such as complying with obligations under TBT
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 37 Trade Policy Review (2012) World Trade Organization 38 ibid13
13 26
Agreement including the adoption and application of standards technical
regulations and the conformity assessment procedures (such as testing or
certification) to both imported and domestic goods and these procedures done
in a transparent manner China consented to speed up its process of reviewing
existing technical regulations standards and conformity assessment procedures
to determine their continuing relevance and consistency with international
standards and to harmonize with them as well Periodical reports on the status
of this review process and the number of standards and technical regulations
that have been nullified are one of Chinarsquos tangible commitments39
43 Concern of the US on Chinarsquos technical standards
Despite aforementioned changes National Trade Estimate Report of the
United States Trade Representative (USTR) states some problems and
limitations of Chinarsquos technical standard implementation Especially it still has
concerns about significant conformity assessment and testing-related issues in
China US exporters still continue to report that Chinarsquos regulatory
requirements are not enforced as strictly or uniformly against domestic
producers as compared to foreign producers In addition in some cases Chinarsquos
regulations provide only that products will be inspected or tested upon entry
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 39 Accession Protocol of The Peoplersquos Republic of China World Trade Organization
13 27
into Chinarsquos customs territory without any indication as to whether or how the
regulations will be applied to domestic producers However in 2007 as in prior
years almost all of the notified measures have emanated from AQSIQ SAC or
China Certification Accreditation Association (CNCA) and have rarely
included measures from other agencies that appear to require notification such
as the Ministry of Health the Ministry of Information Industry (MII) and the
State Environmental Protection Administration (SEPA) Four years ago in part
to address this problem China had reportedly formed a new inter-agency
committee with representatives from approximately 20 ministries and agencies
and chaired by AQSIQ to achieve better coordination on TBT matters but
progress has been inconsistent in this area As a result some of Chinarsquos TBT
measures continue to enter into force without having first been notified to the
TBT Committee and without foreign companies having had the opportunity to
comment on them or even being given a transition period during which to make
necessary adjustments In other cases some written comments submitted by
US and other foreign interested parties seemed to be wholly disregarded
Sometimes there was insufficient time for China to consider about these
issues40
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 40 National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative13
13 28
III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS
11 Characteristics of toy industry
Baby product manufacturing industry worldwide caters to around four
million babies on a yearly basis generating retail revenue of nearly seven
billion dollars Demand in this industry has grown due to a rising number of
babies to be catered to partly because people are starting families later Product
innovation and development has allowed retailers and manufactures to widen
the market using new technologies and advanced marketing approaches The
market encompasses different segments which can be divided into toys
feeding accessories wipes disposable diapers body care products and
soothers41
Especially toy industry is one of the worldrsquos oldest creative industries
For centuries toys have helped children to have fun and to transform to creator
masters emulators nurturers friends collectors story lovers and experience
seekers42 Toy industry also produces products which meet lsquocritical needs as
defined by Nagurney et al (2001) which specifies that toy products along with
other products are necessary to sustain and prolong human life and well-being
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 41 Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby-Productshtml 42 Del Vecchio G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA
13 29
Moreover consumer products such as toys while not necessary to sustain
human life have certainly contributed to the quality of life and improved living
standards enjoyed by much of the population43
However creative business such as toys is extremely volatile and seasonal
in nature Volatility in the toy industry is caused by variable and unpredictable
demands very short and specific selling-windows and short product-life-cycles
Therefore investors and practitioners know very well that the toy industry is far
from tranquil44 Along with its volatile characteristics the toy industry also has
incurred relatively higher costs on obsolete inventory lost sales and markdown
as compared to other industries45 Therefore to survive these industries face a
very unique challenge that is to provide the right toys at the right quantity at the
right stores during the very short selling-windows and to frequently provide
creative and yet price-competitive toys46 Also within toy industry increasingly
educated parents with higher levels of disposable incomes and growing
awareness regarding safety and health issues accompanies strong demands on
international safety standards according to the recent international trends Such 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 43 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 44 Johnson ME (2001a) Learning from toys Lessons in managing supply chain risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 45 Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 46 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management
13 30
elements of toy industry ultimately lead and motivate toy companies to focus
not only on sales and marketing but also on product quality control and
technology innovation Toy industry has globalized with much sourcing of
components and ingredients from low-cost global suppliers increased
outsourcing of production to foreign production facilities and transportation
and distribution within global markets Recent safety problems can be also
traced back to changes in global supply chain systems47 Also the industry
must continue increasing marketing budgets and intensify its safety standard to
combat bad publicity which can put a dent in product sales such as the blow to
the formula market caused by reports of lead in the paint used to color toys
Such scares damage consumer confidence and company credibility
necessitating strong publicity campaigning as a remedy Government
involvement in manufacturing practices is also likely to increase meaning that
companies will have to comply with standards set in place to help protect
consumers48
In terms of the major market of the toy industry the US the EU and
Asia-Pacific combine to represent over 80 percent of the overall market
Among them developed countries such as the US and EU are responsible for 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 47 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 48 Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby-Productshtml
13 31
capital and technology-intensive sector including design and marketing while
developing countries like China are in charge of labor-intensive process such
as manufacturing This implies that when it comes to product recall such
distinction between design and manufacturing is important particularly in the
context of the toy industry because toy companies such as Mattel perform the
design of toys whereas unnamed overseas manufacturers do manufacturing
Therefore when a certain company recalls its products the rationale for recall
must be clarified whether it is due to design flaw such as sharp edges or small
detachable parts or some manufacturing defects including excess lead in
surface paint or any other harmful chemicals contained in the toy 49
12 Global supply chain with China involved
It is important that management practices be improved to handle the
complexity of global supply chains Companies offshoring their manufacturing
to China (and similar countries) cannot simply rely on intermediaries and
agents in Hong Kong or Singapore to coordinate production and ensure quality
Such an approach was good enough in the initial stages of offshoring but
clearly falls short a decade after offshoring became a common business practice
The offshoring companies need to develop capabilities and systems to engage
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 49 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 32
more directly and closely with China and similar overseas manufacturing
locations Toy companies need to develop robust systems for quality control
and testing of the toys manufactured at their suppliersrsquo factories Unless
companies learn to manage these complexities it is difficult to ensure product
quality and safety50
When taking a closer look into the toy-manufacturing sector in China
Chinarsquos domestic manufacturers are mostly small and medium-sized firms
which may have to make costly technology upgrades before exports Although
many foreign brands have entered the growing Chinese market and established
their own factories and distribution networks they could not improve the
working environment of Chinese local manufacturers rather continuous
scandals caused by their recalls involving made-in-China products resulted in
stiffer working environment safety concern and manufacturing standards To
be worse additional tests and certificates required of businesses drove up costs
while the frequent production line adjustments lowers efficiency of
manufacturing process According to the New York Times interview director
for toy making company explained their sufferings that When orders from
Germany were cancelled Lin had to adjust the program of machines that were
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 50 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 33
producing German orders to meet US requirements as the safety criteria
differed for both nations51
Not only external factors but also internal factors within China are
prevalent which contribute to the poor safety of Chinese imported toys Berman
and Swani assert that five factors among others mainly cause such tendency
cost pressures and quality fade multiple levels of outsourcing often involving
small local producers the existence of a large number of counterfeit goods
made in China Chinese cleverness at evading detection for safety-related
infractions and poor product safety surveillance by the Chinese and US
government These elements coalesce to create an environment where there is a
need to cut corners to meet suppliersrsquo price expectations where unsafe
alternatives are readily available and where the chance of detection of unsafe
goods is very low52
Just as mentioned in the previous section toy industry is facing the era of
global supply chain by much sourcing of components and ingredients from low-
cost global suppliers increased outsourcing of production to foreign production
facilities and transportation and distribution within global markets In this
context many toy recalls that occurred around 2007 and 2008 could be traced
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 51 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007 52 Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48
13 34
back to changes in global supply chain systems53 In the model of offshore
production manufacturers can prevent defects with careful production It is also
known that the toy companies can prevent most of these types of defects with
efficient quality control and inspection mechanisms54
2 MATTELrsquoS TOY RECALL
Abovementioned global supply chain and Chinarsquos involvement in the toy
industry as a major manufacturer has provoked numerous controversies among
Western customers including Mattelrsquos huge toy recalls These issues had even
more crucial impacts on Chinese local manufacturing sectors since they were
the biggest toy makers in international toy market and certainly toy is enjoyed
by much of the population worldwide just as other consumer products possess
enormous pool of consumers On top of that safety problem of the toy covered
with leaded paint as such also have led some young consumers to physical and
mental health problems or even death
Chinese toy recalls involved the Consumer Product Safety Commission
(CPSC) in the US In the historical perspective the earliest instance of toy
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 53 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 54 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13
13 35
recalls from the records of the CPSC was in 1974 when toy chests were recalled
following the death of a child Recalling toys and other products in large
numbers in an infrequent but not an unprecedented event Since 1974 over 680
toy products have been recalled Of these 550 recalls were made in the last 20
years Each year toys were recalled on an average of 28 occasions The number
of recalls remained roughly stable until 2006 but appears to have been on the
rise since then In 2007 CPSC had recalled 56 recalls which would be the
highest number of recalls in the history of the toy industry In other words
there has been a definite increase in the number of recalls in 2007 as Table 2
and Figure 1 display
13 36
Table 2 Toy Recalls (1988-2007)55
Figure 1 Toy Recalls Over Time (1988-2007)56
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 55 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13 56 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209
13 37
The number of recalls involving Chinese-made toys also appears to be on the
rise over the last few years Toy companies started moving the production of
toys in China in the early 1990s This trend has continued and accelerated in
recent years Recalls involving Chinese-made toys was hovering around 50 of
the total until 2002 so recalls did not increase for well over a decade after
manufacturing moved to China However since 2003 this figure had hovered
around 80 and reached 95 this year which is a dramatic rise57 In this
regard real cases regarding the US and EUrsquos recall against toys manufactured
in China will be the main focus hereafter incident outline the point at issue
comparison between the USrsquos response against the issue and that of EU and
legal analysis based on TBT Agreement under WTO system will be the
following contents
21 Event outline
The recall was because of the lead paint coverage which was processed
in Chinese factories Lead was banned in paint on toys and other childrenrsquos
products in the United States in the 1970s but the problem has arisen again as
more toys are imported from China Of roughly 39 lead-related recalls in a
certain year 38 were of Chinese-made goods according to the CPSC In fact
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 57 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45
13 38
about fifty percent of Mattelrsquos revenue comes from toys made in eleven
factories it owns and operates That is a high share for the toy industry But the
other half comes from toys that it outsources to up to fifty manufacturers in
China Those toys tend to be short-term products that feature characters from
movies and television shows rather than Barbie dolls or other Mattel brands58
In early July in 2007 one of the European retailers that sell Mattel toys
discovered the lead on some products On July 6 Mattel stopped operations at
the factory that produced the toys and initiated an investigation and then on
July 18 Mattel took a reporter for The New York Times on a tour of a factory
in Guanyao China and of Mattelrsquos toy safety lab in Shenzhen to show its
sophisticated testing and inspection facilities including equipment that could
detect lead paint on incoming products or supplies At that time Mattel
executives say it was unclear whether Mattel was facing a widespread lead
paint problem or if the European case was an anomaly When the companyrsquos
executives received conclusive data that persuaded them to recall the eighty-
three products the company contacted retailers who stocked the toys
Originally Mattel requires the factories it contracts with to use paint and other
materials provided by certified suppliers Mattel executives said they did not
know if the contract manufacturer substituted paint from a noncertified supplier
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 58 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 39
or if a certified supplier caused the problem59 Later it was found that even
though the company had developed a certification program and rigorous testing
rules to make sure that its Chinese contractors adhered to standards for the
allowable levels of lead in paint yet some subcontractors were careless while
others intentionally violated the rules by substituting paint from a noncertified
supplier who provided the lead paint60
The string of lead paint cases has drawn the most attention from toy
product related association and consumer watchdogs In light of the recalls
Nickelodeon - which owns the characters Dora the Explorer and Diego - has
decided to introduce a third-party monitor to check up on all of the companies
that make toys under its brands including Mattel61 Combined with the recent
scares in the United States of Chinese-made pet food and globally of Chinese-
made pharmaceuticals and toothpaste the string of toy recalls is inspiring new
demands for stepped-up enforcement of safety by United States regulators and
importers as well as by the government and industry in China This summer
the Toy Industry Association has been working with the federal Consumer
Product Safety Commission on new regulations to require more stringent safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 59 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007 60 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 61 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 40
checks The Toy Industry Association urges its members to routinely test
products it is importing to make sure they comply with federal safety standards
which prohibit for example surface paint that contains lead in toys or items
that could cause a choking hazard62 Meanwhile Mattel agreed to pay $23
million to the CPSC for violating a federal lead paint ban and marketing
importing and selling non-compliant toys in civil penalties The CPSC said the
fine against the No 1 toymaker and its Fisher-Price pre-school division was the
highest ever for the agencys regulated product violations and the third largest
in its history63
22 Aftermath of toy recall and its damage degree to the toy industry
Such an unprecedented toy recall of the US against China was also
proven through numbers and figures As Table 2 and Figure 2 display the
number of both Chinese toy recall and lead-contained toy recall tend to increase
as years pass by especially from the year 2000 To make these table and figure
Laplume and Bapuji complied a database of toy recalls based on the recall
notices posted on the website of the US CPSC They presented the data on toy
recalls in Table 2 with special attention given to those involving toys made in
China and those recalled for excessive lead Authors also presented the data
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 62 ldquoAs More Toys Are Recalled Trail Ends in Chinardquo The New York Times June 19 2007 63 Mattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 2009
13 41
pictorially in Figure 2 to allow a visual interpretation of trends and
developments64
Table 2 Number of Lead-Contained Toy Recall Announcements (1988-2008)65
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 64 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports13 65 Ibid
13 42
Figure 2 Number of Lead-Contained Toy Recall (1998-2008)66
Apparently the reason why Chinese factory used lead-contained paint was due
to cheaper price Multinational Corporation such as Mattel kept on requiring
low cost and price to their suppliers while suppliers including Chinese
manufacturers were facing serious difficulties regarding the fact that their
export prices were rising due to continuous appreciation of the Yuan and
escalating labor cost Consequently for Chinese factory owners who are often
under intense pressure to lower production costs tend to cut corners in making
products and regularly use cheap and illegal substitutes such as leaded paint to
their toys to survive as Mattelrsquos suppliers Namely Chinese local manufacturers
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 66 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports
13 43
got pressure not only from Western companiesrsquo appetite for cheaper toys but
also from the fierce local competition to satisfy such appetite Furthermore
numerous toy recalls from the US worsen the situation repeated scandals
involving Chinese products resulted in stringent environmental safety and
manufacturing standards Additional tests and certificates required of
businesses drove up costs even more67 Long supply chain involving multiple
contractors and subcontractors which are common in China were also
nominated as the major contributor Every link in the chain was susceptible to
fraud or contaminated goods Such uncertainty usually contributes to supply
chain breakdown since the larger the chain the more people get involved and
the greater the difficulty in controlling the quality of the product68
Aftermath of toy recall also included remarkable changes after the US
Congress passed the new federal childrenrsquos product laws in August 2008
setting higher standards for toy safety product line adjustments must be done
more frequently and comprehensively to satisfy requirements and standards of
Mattel and policies of US Congress Changes like these affect the factorys
working efficiency and increases costs For instance it takes about a weeks
time to make the machines adapt to new procedures and also involves huge
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 67 ldquoSmall World After All for Toy-making Hubrdquo China Daily December 23 2008 68 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007
13 44
expenditure on purchase of substitute materials when required69 The nightmare
had continued after regulators in Beijing revoked the export licenses of two toy
manufacturers one of the heads of those Chinese company that made toys for
Mattel for fifteen years and was behind the recall this month of about a million
Mattel toys committed suicide in a company warehouse in southern China The
death was the latest development in a year filled with prominent recalls and
product safety scandals involving goods made in China According to the
briefing of Chinese government one of the paint suppliers for Chinese
manufacturer had shipped the company a fake lead-free paint pigment that
could be used in producing paint70
23 Reaction and regulation of the US government and background policy
In the US responsibility for the safety of consumer products with the
exception of food pharmaceuticals and automobiles falls within the
jurisdiction of the US CPSC which regulates the sale and manufacture of more
than 15000 different consumer product The CPSC collects information about
product safety issues from sources such as hospitals doctors newspaper reports
industry reports consumer complaints investigations conducted by its staff and
reports from companies When a company becomes aware of hazards
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 69 ldquoTrouble in Chinarsquos Toy Industryrdquo China Daily December 22 2008 70 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007
13 45
associated with the products it sold it is required by law to inform the CPSC
immediately within 24 hours Based on the information it received the CPSC
works in coordination with the companies involved to recall the hazardous
products from the market The recall notices are publicly available on the
CPSCrsquos website The CPSCrsquos recall notices contain information about the
product being recalled the company recalling the product where the product
was recalled the hazard associated with the usage of the recalled product sale
details such as the number of units sold sales locations sale period and sale
price the procedure to return the product and the remedy offered by the
company71
Authority for the CPSC is provided in the 2008 Consumer Product Safety
Improvement Act (CPSIA) passed by the US Congress which gave makers and
sellers of childrens products such as toys clothing and books have until
February 10 2009 to comply with stricter standards for permissible lead
phthalate content limits and other mandatory safety requirements72 Following
considerable pushback from toymakers who said the deadline was unrealistic
and also applied to products that had already been shipped the CPSC agreed to
delay the deadline for the new testing and certification requirements by a year
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 71 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209 72 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384
13 46
to Feb 10 201073 Apparently this act is the result of a spike of 473 consumer
products recalled in 2007 in what is referred to as the ldquoYear of the Recallrdquo74 It
became effective Aug 14 2009 in the US and imposes tough standards for lead
and chemicals called phthalates in products intended for children age 12 and
under It requires that all childrenrsquos products comply with all applicable
childrenrsquos product safety rules are tested for compliance by a CPSC-accepted
laboratory have a written Childrenrsquos Product Certificate issued by the
manufacturer or importer that provides evidence of the productrsquos compliance
and have permanent tracking information affixed to the product and its
packaging75 In fact the law increased the budget of CPSC imposed new
testing and documentation requirements and set new acceptable levels of
several substances It imposed new requirements on manufacturers of toys and
other consumer products for children The Act also increased fines and
specified jail time for some violations The law became to have more wide-
sweeping nature comparing to a previous bill the Lead-Free Toys Act This
earlier bill was incorporated into this act which was apparently prompted by
various scandals over high lead content in toys in 2007
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 73 ldquoMattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 200913 74 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 75 The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws--StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act
13 47
The Act contained three main standards including exposure levels of lead
phthalate and mandatory testing Especially regarding the exposure level of
lead the legislation reduced the limit of lead allowed in surface coatings or
paint to 90 ppm from then-current limit of 600 ppm effective on 14 August
2009 The legislation reduces the amount of total lead content in childrens
product substrates to 600 ppm by 10 February 2009 300 ppm by 14 August
2009 and 100 ppm by 14 August 2011 On the other hand the legislation
required for mandatory testing that every manufacturer of a product subject to a
consumer product safety rule will provide a General Conformity Certificate to
certify based on unit testing or a reasonable testing program that the product
complies with all safety rules76 These certificates must accompany the product
through the distribution chain through the retailer They must be available to the
CPSC during any inspection The third party testing requirement for lead
content was originally set by the CPSIA at 600 ppm but dropped to 300 ppm in
August 2009 However these lead content testing requirements were stayed by
the CPSC in January 2009 until February 10 2010 In December 2009 this stay
of enforcement was further extended until February 10 2011 In both cases the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 76 Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf
13 48
CPSC cited a need to implement further rulemaking and to give manufacturers
more time to comply77
US regulators also announced plans to set up a Beijing office to help
ensure Chinese exports are safe for Americans following a slew of recalls
involving childrenrsquos toys Particularly the US CSPC sought to establish a
permanent presence overseas for the first time to better cooperate with Chinese
regulators and companies so the countryrsquos products are up to US standards It
also planned to have commission staff working in the embassy in Beijing to
work with manufacturers and Chinese regulators One major task of Beijing
office was to educate Chinese manufacturers about the new requirements under
the CPSIA Considering some mutual economic interests between the US and
China Chinese manufacturers are expected to comply with this law since the
large retailers in the US require them to meet such standard78
Amid growing concerns over the safety of Chinese products the US
launched negotiations towards a common safety standard for toys on November
17 in Brussels with the EU as well The talks were formally opened during a
trilateral high-level meeting between EU Consumer Affairs Commissioner
Meglena Kuneva the US Chairman of the Consumer Product Safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 77 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review 78 ldquoUS seeks China office to ensure export safetyrdquo China Daily July 31 2009
13 49
Commission Nancy Nord and the Chinese Vice-Minister of AQSIQ Wei
Chuanzhong The three sides have decided to bring their joint efforts to a new
level by aligning their standards Toys will be the first targets since around 75
percent of toys sold around the world are made in China Common standards
and policy consistence are very crucial for Chinese manufacturers to do their
business in a fair and transparent arena points out Liang Mei deputy chairman
of China Toy Association Another comment was added that the companys
strong focus on research and development would help it to overcome the new
technological barriers and avoid safety disputes79 A certain kind of special
team that is engaged in investigating and studying technology standards of
various nations and international trends and managing onersquos own safety
standards higher than the general or keep it ahead of the criteria of the exporting
marketplaces were also suggested as solution by industry experts80
3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT
31 Preliminary findings under GATT Agreement
A preliminary research about the legitimacy of USrsquos recall on Chinese
toys under GATT Agreement insists that by placing a temporary ban on
Chinese toy products the United States would violate Article III which is
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 79 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007 80 ldquoTrouble in Toy Industryrdquo China Daily December 22 2008
13 50
National Treatment Despite violating GATT Article III4 the author insists
that a Panel would likely find the temporary ban on Chinese toy products valid
under Article XX(b) based on following rationales most of all the temporary
ban on Chinese toys is within the policies designated to protect the human life
and health of American children Just as the Panel in lsquoThailand ndash Cigarettersquo
case has recognized the negative human health effects of smoking a Panel
would likely conclude that the use of lead in childrenrsquos toys creates a negative
health effect It would likely then find that the United States sufficiently sets
forth a prima facie case for an Article XX(b) exception81 Moreover the author
writes no alternative measure could adequately diminish the high risk of lead
contamination of Chinese toys and therefore hold the strict measure valid
Authorrsquos opinion that the temporary ban on Chinese toy does not arbitrarily or
unjustifiably discriminate against Chinese toy imports also leads to justification
of US toy recall The logic behind is that the ban targets Chinese toy imports
because previous US measures failed to curtail the significant volume of
contaminated Chinese toys entering the US markets Since there are no
ulterior ldquoprotectionist objectivesrdquo the measure is not a ldquodisguised restrictionrdquo
under Article XXrsquos chapeau Therefore the author argues that since the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8113 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213
13 51
temporary ban satisfies all the requirements of Article XX(b) a Panel would
likely rule that it does not violate GATT principles82
32 Legal analysis why USrsquos toy recall is legally controversial under TBT Agreement When based on TBT Agreement one of the articles related to the USrsquos
recall on Chinese toy imports include Article II1 which states ldquoimported
product shall be accorded treatment no less favourable than that accorded to
domestic like productsrdquo representing MFN principle and NT 83 The other one
is Article II2 that regulates member statesrsquo measures not to be trade-restrictive
by stipulating that ldquotechnical regulations shall not be more trade-restrictive than
necessary to fulfill a legitimate objective taking account of the risks non-
fulfilment would createrdquo84
First of all Article II1 of TBT Agreement is highly likely to be violated
because it would treat Chinese toy imports less favorably than US domestic
toys To put in more detail since the essential factor that needs to be considered
is ldquolikenessrdquo between exports and imports determining whether US toys and
Chinese toys are like products under the meaning of Article II1 must be the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8213 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 83 TBT Art II1 84 TBT Art II2
13 52
prior analysis to reach such likely conclusion Just as Uche wrote in the legal
analysis under GATT Agreement Chinese toy imports are like products with
respect to US toys under the definition promulgated by GATT Article III4
because the ban would affect the ldquointernal sale offering for sale purchase
transportation distribution or userdquo of the Chinese toys85 According to Uche
ldquoin determining whether imported and domestic products are like products not
only the properties nature and quality of the product but also the end use of the
product must be consideredrdquo86 In fact Chinese toys and American toys share
similar nature which is to entertain children and manufacturers do not affect
such nature whether they are Americans or Chinese Also since manufacturing
factories in China are managed and controlled by Mattel with its same
operation policy the quality of Chinese-made toys and American-made toys
within Mattelrsquos manufacturing chain seems to be quite identical as well On top
of that regardless of their manufacturers toys generally have the same end-
users children When compared to customers in other age groups they seem to
share relatively similar tastes and consumer habits
On the other hand USrsquos recall on its Chinese imports can be analyzed
consistent with Article II2 of TBT Agreement According to the Panel Report
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 85 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 8613 Ibid13
13 53
of lsquoUS ndash Tunarsquo case the analysis of Article II2 of the TBT Agreement may be
conducted in two steps first to determine whether a certain action is taken to
fulfill a legitimate objective which include ldquoprotection of human health or
safetyrdquo and second if that is the case to determine whether that measure is
less trade-restrictive than necessary to fulfill such objective taking account of
the risks non-fulfillment would create87 Based on such criteria USrsquos recall was
due to protect American children from the exposure to the lead paint which can
be interpreted as the ldquolegitimate objectiverdquo On top of that the measure done by
the US can be regarded as less trade-restrictive than necessary to fulfill such
objective with the consideration about risks non-fulfillment would create since
the measure was merely a temporary recall on Mattelrsquos defects rather than
unilateral and arbitrary import restriction against the entire Chinese imports to
the US Also such measure may be originated from the risk-assessment of the
case when the legitimate objective protection of human health or safety has
failed to be fulfilled which might trigger serious physical and mental problems
to American children Therefore it can be concluded that USrsquos toy recall is not
inconsistent with TBT Article II2 when considering aforementioned facts
However although Article II2 is satisfied the recall measure taken by the US
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8713 WTO Panel Report lsquoUS mdash Tunarsquo (WTDS381R)
13
13 54
is still questionable because Article II1 and II2 of TBT Agreement are
obligations of WTO member nations which implies that both articles must be
satisfied to acquire legitimacy unlike the preliminary analysis based on GATT
Agreement Thus when the case similar to this occasion is brought to the
international court under the WTO there would be high probability that the
respondentrsquos recall measure might trigger legal controversy under the TBT
Agreement
IV FURTHER DISCUSSION AND CONCLUSION
This paper overall has implemented the case study of which the US has
recalled on Chinese toy imports concerning the lead paint and has analyzed the
suitability and legitimacy of such measure in light of TBT Agreement Prior to
the case study some applicable international rules were introduced GATT
Article I III XX(b) and the chapeau of Article XX which are MFN Principle
NT and General Exceptions to GATT provision respectively formulated the
basis of TBT Agreement In terms of TBT Agreement Article II1 and II2
were the main provision those are applicable to this specific case
Following such applicable international agreements toy industry trend
and the event outline of USrsquos recall on Chinese toy imports were displayed
Along with its volatile and seasonal characteristics the toy industry usually
13 55
incurs relatively higher costs on obsolete inventory lost sales and markdown
Also it is important strategy to survive that providing creative yet price-
competitive toys at the right quantity at the right stores during the very short
selling-windows At this point toy recall case done by the US on Chinese
imports in 2007 was one of the empirical evidence that shows aforementioned
drawback that toy industry and China as manufacturer is suffering from
Particularly this case of Mattelrsquos toy recall against Chinese toy products had
noteworthy significance as the occasion of which a certain multinational
corporationrsquos manufacture outsourcing got expanded to the scale of national
trade dispute concerning consumer product safety issue
Applying abovementioned articles from the TBT Agreement as an
analysis framework some legal controversies were presented regarding the US
toy recall case in the following section As the preliminary finding proved
based on GATT Agreement the recall measure itself violates MFN principle
and NT Nonetheless unlike GATT Agreement which contains exception
clause that justifies such violation TBT does not include any kind of
justification mechanism Therefore although the recall measure done by the US
satisfies Article II2 violation of Article II1 of TBT may cause legal
controversy when the similar case is brought to WTO
On the basis of such occasion and its legal issues several important
13 56
implications in the practical aspect can be drawn for the further discussion It
seems that although China is already well aware of the necessity to adopt and
apply international standards and to make their domestic ones harmonizing with
international norms through remarkable efforts as shown in some international
trade reports China is rather suffering from the disjunction between
continuously improving international standards and Chinarsquos lack of strict and
uniform enforcement of standards This may imply that efforts to make
international agreement and its application consistent must be done by both
international organization and local governments for effective connection
between the public and private sector Particularly the WTO should not stop at
establishing provisions but focus more on implementation with consideration
on each member nationrsquos industry environment and condition especially
regarding those of developing countries Consequently not only technical
standards and certificate management but also education and training program
for the industry fields ought to be provided in the scale of international
organizations
The Chinese government and industry groups also need to address this by
ensuring that Chinese exporters adhere to the standards of the importing
country Companies must invest time and effort in developing not only
standards and principles of safety for their suppliers but must also invest in
13 57
education and training to build the skills and abilities within the supplier
network to assure product safety88 At the same time the governments of
importing countries need to encourage Chinese authorities to develop global
standards on consumables then legislate and monitor them The difference in
standards across the world is clearly an issue These differences need to be
addressed with high priority so that consumers can benefit from globalization of
manufacturing and consumption The issue of global standards is contentious
because different countries have different trajectories of development The
standards of developing countries may not be acceptable to a developed country
On the other hand developing countries will some- times argue that they cannot
adopt the standards of the developed world because of the high costs associated
with these standards Nevertheless exports from developing countries should
adhere to the standards of the export markets Accordingly all those involved
in the global supply chain such as suppliers manufacturers and marketers need
to develop systems to ensure the standards are applied89
This issue with toy recalls takes on another dimension of concern in more
local level which is the cost issue caused by the vicious cycle in global supply
chain of toy industry Despite the awareness of Chinese manufacturers 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8813 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-72013 89 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 58
regarding international technical standards it may be hard for them to ignore
cheaper leaded-paint when squeezed between harsh demands on lower cost
from the US importers and domestic problems such as increasing labor cost and
RMB appreciation At this point the vicious cycle can be formed in toy
industryrsquos global supply chain in spite of the information and knowledge about
the current international standards local manufacturers use cheaper leaded paint
for lower cost Detecting excessive lead level from the paint demands on
technical standard becomes harsher within importing countries As a result
such higher standards require more cost for locals to be satisfied which
ultimately completes the vicious cycle Consequently it seems that further
discussion and researches about constructive measures including policy
changes may be essential and important to resolve such crisis more
fundamentally
13 59
REFERENCES
Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 Del V G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45 Jiacheng Z and Lu Hongjie (2013) Analyzing China Harmonization of Technical Barriers to Trade in the EU and US Markets The Twelfth Wuhan International Conference on E-Business ndash Emerging Operations amp Services Management Track Johnson M E (2001a) Learning from toys Lessons in managing supply chain
13 60
risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 Keith13 E13 M13 John13 S13 W13 and13 Tsunehiro13 O13 (2000)13 Quantifying13 the13 Impact13 of13 13 13 13 13 13 13 Technical13 Barriers13 to13 Trade13 A13 Framework13 for13 Analysis13 Policy13 Research13 13 13 13 13 13 13 Working13 Paper13 Development13 Research13 Group13 The13 World13 Bank Lee M A Flynn B B and Frohlich M T (2008) All supply chains donrsquot flow through understanding supply chain issues in product recalls Management and Organization Review 4 167ndash182 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal Marucheck A S (1987) On product liability and quality control IIE Transactions 19 355ndash360 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review Paul W B and Hari B (2008) Toy Recalls and China Emotion vs Evidence Management and Organization Review 42 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Reports and Reviews (Online documents included) Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby- Productshtml
13 61
Brief Guide to Analytical Methods for Measuring Lead in Paint Inter- Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground Report on Technical Barriers to Trade (2013) United States Trade Representative Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf The Impact of the TBT and SPS Agreements on Food Labeling and Safety Regulations httpcspinetorgreportscodexwtospsbthtm The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws-- StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml
13 62
GATTWTO Documents The Technical Barriers to Trade Agreement The General Agreement on Tariffs and Trade 1994 WTO Accession Protocol of The Peoplersquos Republic of China WTO Concerns on Indiarsquos Import Restriction on Chinese Toys WTO Technical information on TBT Trade topics Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm WTO Trade Policy Review (2012) WTO ldquoWhat is the WTOrdquo Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm WTO European Communities ndash Measures Affecting Asbestos and Asbestos- Containing Products WTDS135R
13 63
국문 초록
세계경제에 있어서 각 국가 경제의 연계성이 심화됨에 따라 많은
제조업들의 생산 라인과 공급 사슬 역시 세계화 되면서 주로 디자인이나
브랜드 관리를 담당하는 선진국과 생산과 제조를 담당하는 개발도상국
간의 기술 표준 차이에서 오는 문제점들이 발견되고 있다
세계무역기구(WTO) 체제하에서 무역에 관련된 기술표준들은 무역상
기술장벽 조항(TBT)에 따라 관리되어지나 WTO의 회원국들의 논의 하에
알맞은 조항을 명시하는 것과 조항의 효용성 또는 실제 각국의
기술표준들과 조항의 합치성은 별개의 문제인 것이 사실이다
본 논문은 미국 Mattel 사의 중국산 장난감 회수조치가 WTO
체제하에서 어떠한 법적 의미를 지니는지 살펴보았다 사건 당시 실제로
중국이 미국을 상대로 WTO에 제소하지는 않았지만 오늘날 대두되는
TBT의 중요성과 점점 더 심화되어가는 제조산업의 세계화 현상을
보았을 때 향후 비슷한 사건들이 발생할 가능성이 높기 때문에 이러한
분석은 유의미할 수 있으며 추후 시사하는 바 역시 클 것으로 예상된다
따라서 본 연구에서는 미국의 중국산 장난감 회수조치의 통상법적
사례분석을 통해 TBT가 기술표준문제에서 지니는 법적 의미를
분석하였다
키워드 세계무역기구 무역상 기술장벽협정 기술표준 Mattel사
장난감 회수조치 중국산 장난감
학번 2012-22086
ltstartpagegt10I INTRODUCTION 1II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 4 1 GATT ARTICLE I amp III 4 2 GATT ARTICLE XX(B) amp CHAPEAU OF ARTICLE XX 8 3 TBT UNDER THE WTO SYSTEM amp TBT ARTICLE II 10 4 OTHER RELATED TECHNICAL STANDARDS 20III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 28 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS 28 11 Characteristics of toy industry 28 12 Global supply chain with China involved 31 2 MATTELiexclmacrS TOY RECALL 34 21 Event outline 37 22 Aftermath of toy recall and its damage degree to the toy industry 40 23 Reaction and regulation of the US government and background policy 44 3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT 49 31 Preliminary findings under GATT Agreement 49 32 Legal analysis why USiexclmacrs toy recall is legally controversial under TBT Agreement 51IV FURTHER DISCUSSION AND CONCLUSION 54REFERENCES 59plusmnsup1sup1reg AtildeEcircmiddotIuml 63ltbodygt
13 15
However this seems to contain an element of tautology the phrase ldquonot be
more trade-restrictiverdquo is reminiscent of the interpretation of ldquonecessaryrdquo in
Article XX(b) Yet the different balance of obligations in Article II2 TBT and
in Article XX suggests that ldquonecessaryrdquo need not have exactly the same
meaning in both provisions In lsquoEC ndash Asbestosrsquo case the Appellate Body stated
that ldquothe TBT Agreement imposes obligations on Members that seem to be
different from and additional to the obligations imposed on Members under
the GATT 1994rdquo Unlike Article XX where the burden rests on the defending
party to present a prima facie case that the measure is justified under Article
II2 TBT it is for the complaining party to make a prima facie case that the
measure creates an unnecessary barrier to trade23
There are three main concepts throughout the entire Agreement technical
regulations standards and conformity assessment procedures Technical
regulations and standards set out specific characteristics of a product such as its
size shape design functions and performance or the way it is labeled or
packaged before it is put on sale In certain cases the way a product is produced
can affect these characteristics and it may then prove more appropriate to draft
technical regulations and standards in terms of a products process and
production methods rather than its characteristics per se The TBT Agreement
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 23 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers13
13 16
makes allowance for both approaches in the way it defines technical regulations
and standards24 One another feature of these standards and regulations is that
they should not be imposed in a protectionistrsquos way In fact the TBT
Agreement accords to Members a high degree of flexibility in the preparation to
take into account the existence of legitimate divergences of taste income
geography and other factors between countries adoption and application of
their national technical regulations according to the abovementioned Preamble
However Members regulatory flexibility is limited by the requirement that
technical regulations ldquoare not prepared adopted or applied with a view to or
with the effect of creating unnecessary obstacles to traderdquo25 according to the
Article II2 Lastly conformity assessment procedures are technical procedures
mdash such as testing verification inspection and certification mdash which confirm
that products fulfill the requirements laid down in regulations and standards
Generally exporters bear the cost if any of these procedures Non-transparent
and discriminatory conformity assessment procedures can become effective
protectionist tools Costs for exporters usually include loss of economies of
scale which is the case that if a firm must adjust its production facilities to
comply with diverse technical requirements in individual markets production
costs per unit are likely to increase This imposes handicap particularly on small
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 24 TBT Annex I 25 TBT Art II2
13 17
and medium enterprises Information costs which include the costs of
evaluating the technical impact of foreign regulations translating and
disseminating product information and training of experts is also a part of
exporterrsquos burdens Conformity assessment costs confirming the compliance
with technical regulations through testing certification or inspection by
laboratories or certification bodies are usually at the companys expense as
well26
The TBT Agreement applies when a country applies aforementioned
technical regulations standards or procedures for assessing conformity with
these standards in such a way as to impose an unnecessary restriction on
international trade It is subject to review every three years to reflect the trend
The TBT Agreement covers a broad range of products including consumer
product such as toys for children which also implies that the largest number of
technical regulations and standards are adopted to aim at protecting human
safety or health27 In recent years the number of technical regulations and
standards adopted by countries has grown significantly Increased regulatory
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 26 Technical information on TBT Trade topics WTO official website Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm 27 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 2
13 18
policy can be seen as the result of higher standards of living worldwide which
have boosted consumers demand for safe and high-quality products28
The impact of the TBT on international trade is still being researched and
discussed which makes the issue ambiguous A study by Fontagneacute Mimouni
and Pasteels states that an insignificant or even positive impact of the TBT on
international trade of manufactured consumer products was observed29 On the
other hand researches on the WTO official website specifies that although it is
difficult to give a precise estimate of the impact on international trade of the
need to comply with different foreign technical regulations and standards it
certainly involves significant costs for producers and exporters that could be
huge burden to trade In general these costs arise from the translation of foreign
regulations hiring of technical experts to explain foreign regulations and
adjustment of production facilities to comply with the requirements In addition
there is the need to prove that the exported product meets the foreign
regulations The high costs involved may discourage manufacturers from trying
to sell abroad In the absence of international disciplines a risk exists that
technical regulations and standards could be adopted and applied solely to
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 28 Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html 29 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal
13 19
protect domestic industries30
33 TBT ARTICLE II
Article II of the TBT Agreement is the major part in terms of its
succession of GATT Article XX Especially Article II1 states
ldquoMembers shall ensure that in respect of technical regulations products imported from the territory of any Member shall be accorded treatment no less favourable than
that accorded to like products of national origin and to like products originating in any other countryrdquo
which stipulates that member states of the WTO must offer indiscriminative
treatment and environment to their trading partners within the WTO system
and between domestic goods and imported goods Moreover Article II2
presents
ldquoMembers shall ensure that technical regulations are not prepared adopted or applied with a view to or with the effect of creating unnecessary obstacles to
international trade For this purpose technical regulations shall not be more trade-restrictive than necessary to fulfil a legitimate objective taking account of the risks
non-fulfilment would create Such legitimate objectives are inter alia national security requirements the prevention of deceptive practices protection of human
health or safety animal or plant life or health or the environment In assessing such risks relevant elements of consideration are inter alia available scientific and
technical information related processing technology or intended end-uses of productsrdquo
Preceding article is composed of general obligation and specific obligation the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 30 Technical information on TBT Trade topics WTO official website Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm
13 20
part that states ldquoMembers shall ensure that technical regulations are not
prepared adopted or applied with a view to or with the effect of creating
unnecessary obstacles to international traderdquo is general obligation while the rest
represents specific obligation One can witness that such paragraph prohibits
trade-restrictive characteristic to fulfill a legitimate objective being consistent
with the purpose of the WTO Particularly following case study will be
analyzed based on these articles
4 OTHER RELATED TECHNICAL STANDARDS
41 Lead regulation
Lead in paint can be divided into soluble lead and insoluble lead soluble
lead is the lead likely to be available for absorption if a child mouths or
swallows31 Any exposure to both kinds of lead is potentially harmful for a
child as there is no known ldquosaferdquo level In May 2012 the US Centers for
Disease Control (CDC) announced it would change its policy on Childhood
Lead Poisoning to eliminate the terminology ldquolevel of concernrdquo that was
previously defined as a blood lead level of 10 ugdl and which had been widely
adopted by other health agencies This change acknowledges that all exposures
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 31 Brief Guide to Analytical Methods for Measuring Lead in Paint Inter-Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf
13 21
to lead are potentially harmful to a child and therefore public health policy
should focus on preventing exposures before they cause harm The CDC will
now recommend follow up for the most highly exposed children with elevated
blood lead levels above a reference value representing the top 25 of all
children in the US That level is currently 5 microgdl but this will be updated
every four years based on current surveillance testing data This is the first
substantive change in the agencyrsquos guidance on blood lead levels since 1991
While developed countries have implemented standards to regulate the use of
lead in paint much of the paint currently sold for residential use in most
countries contains high levels of lead A recent study examining lead
concentrations in the paint of 10 developing countries demonstrates that 68
of the new paints tested exceed the US standard of 90 ppm (effective August
2009) Published studies conducted in India China and other counties have had
similar findings32
Moreover most countries do not have regulatory limitations on lead
content in paint or only have voluntary standards in place In countries with
regulations the permissible lead levels are often inconsistent with a range of
excluded applications Standards between countries vary greatly and some
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 32 Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground
13 22
regulations reference soluble lead and others total lead (percent by weight)33
The lead level regulation in paint of the US and China is not an exception when
referring to the following table although both countries have same figure in
terms of the ppm the standard is slightly different since China measures the
soluble paint only while the US includes the total paint both soluble and
insoluble paint
Table 1 Lead in Paint Regulations by Country34
Such fact implies that regarding the lead level regulation China is less strict
then the US with 90 ppm maximum while the US requires less than 90 ppm
when considering the added amount of insoluble lead as well In fact acute
exposure to lead by chewing on a lead toy for example or repetitive exposure 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 33 Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground13 34 ibid 13
13 23
to lead by handling toys that contain it can lead to severe neurological
behavioral problems and damage brain cells especially in children35
42 Chinarsquos technical standard system and commitment to the WTO and TBT Agreement There are four levels of technical standards in China national trade
local and enterprise standards Under the Regulations for the Implementation of
the Standardization Law in formulating national standards the competent
standardization administration department under the State Council is
responsible for making plans organizing drafting examining and approving
numbering and issuing national standards If there are no national standards for
technical requirements that need to be standardized for certain trades
throughout the country trade standards may be formulated Trade standards
become null and void automatically after the corresponding national standards
enter into effect In the absence of national standards or trade standards local
standards may be formulated on safety and sanitation requirements for
industrial goods that need to be unified in the provinces autonomous regions
and municipalities directly under the Central Government Local standards
become null and void automatically after the corresponding national standards
or trade standards enter into effect In the absence of national standards trade 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 35 ldquo550000 More Chinese Toys Recalled for Leadrdquo The New York Times September 27 2007
13 24
standards or local standards for certain products the enterprises producing such
products may formulate their own standards as the basis for organizing
production Where there are already national trade or local standards
enterprises are encouraged to formulate and apply enterprise standards that are
stricter than the corresponding standards36
Furthermore China continues to be an active member of the WTO
Committee on Technical Barriers to Trade According to the authorities in the
period 1 January 2009 to end-October 2011 China made a total of 350
notifications to the Committee on Technical Barriers to Trade (including
revisions addenda supplements and corrigenda) Chinas notifications cover a
wide variety of products and concerns with particular emphasis on human
health and safety China has used the TBT Committee to raise concerns about
measures or proposed measures in its export markets on products ranging from
toys to herbal medicines In China the WTO enquiry point for technical
barriers to trade is the International Inspection and Quarantine Standards and
Technical Regulations Research Center under the State General Administration
for Quality Supervision and Inspection and Quarantine (AQSIQ) Also the
WTO Notification and Enquiry Center of Ministry of Commerce Peoplersquos
Republic of China (MOFCOM) is responsible for Chinas notifications to the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 36 Trade Policy Review (2012) World Trade Organization
13 25
WTO TBT Committee It has been notifying proposed technical regulations and
conformity assessment procedures to the TBT Committee so that interested
parties in WTO members are able to comment on them as required by the TBT
Agreement37
China is a member of the International Organization for Standardization
(ISO) the International Electrotechnical Commission (IEC) and the
International Telecommunication Union (ITU) the World Health Organization
of the United Nations (WHO) and Codex Alimentarius Commission as well as
several regional standards organizations such as the Pacific Area Standards
Congress Meanwhile the Standardization Administration of China (SAC) was
established in April 2001 It is the competent department authorized by the
State Council to implement administrative functions and to exercise unified
administration over the standardization work throughout the country Its main
responsibilities include taking part in drafting and amending laws and
regulations on national standardization drafting and implementing policies
concerning national standardization representing China in ISO IEC and other
international or regional standardization organizations and so on38
According to Chinarsquos Accession Protocol written by the WTO China
also has made commitments such as complying with obligations under TBT
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 37 Trade Policy Review (2012) World Trade Organization 38 ibid13
13 26
Agreement including the adoption and application of standards technical
regulations and the conformity assessment procedures (such as testing or
certification) to both imported and domestic goods and these procedures done
in a transparent manner China consented to speed up its process of reviewing
existing technical regulations standards and conformity assessment procedures
to determine their continuing relevance and consistency with international
standards and to harmonize with them as well Periodical reports on the status
of this review process and the number of standards and technical regulations
that have been nullified are one of Chinarsquos tangible commitments39
43 Concern of the US on Chinarsquos technical standards
Despite aforementioned changes National Trade Estimate Report of the
United States Trade Representative (USTR) states some problems and
limitations of Chinarsquos technical standard implementation Especially it still has
concerns about significant conformity assessment and testing-related issues in
China US exporters still continue to report that Chinarsquos regulatory
requirements are not enforced as strictly or uniformly against domestic
producers as compared to foreign producers In addition in some cases Chinarsquos
regulations provide only that products will be inspected or tested upon entry
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 39 Accession Protocol of The Peoplersquos Republic of China World Trade Organization
13 27
into Chinarsquos customs territory without any indication as to whether or how the
regulations will be applied to domestic producers However in 2007 as in prior
years almost all of the notified measures have emanated from AQSIQ SAC or
China Certification Accreditation Association (CNCA) and have rarely
included measures from other agencies that appear to require notification such
as the Ministry of Health the Ministry of Information Industry (MII) and the
State Environmental Protection Administration (SEPA) Four years ago in part
to address this problem China had reportedly formed a new inter-agency
committee with representatives from approximately 20 ministries and agencies
and chaired by AQSIQ to achieve better coordination on TBT matters but
progress has been inconsistent in this area As a result some of Chinarsquos TBT
measures continue to enter into force without having first been notified to the
TBT Committee and without foreign companies having had the opportunity to
comment on them or even being given a transition period during which to make
necessary adjustments In other cases some written comments submitted by
US and other foreign interested parties seemed to be wholly disregarded
Sometimes there was insufficient time for China to consider about these
issues40
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 40 National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative13
13 28
III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS
11 Characteristics of toy industry
Baby product manufacturing industry worldwide caters to around four
million babies on a yearly basis generating retail revenue of nearly seven
billion dollars Demand in this industry has grown due to a rising number of
babies to be catered to partly because people are starting families later Product
innovation and development has allowed retailers and manufactures to widen
the market using new technologies and advanced marketing approaches The
market encompasses different segments which can be divided into toys
feeding accessories wipes disposable diapers body care products and
soothers41
Especially toy industry is one of the worldrsquos oldest creative industries
For centuries toys have helped children to have fun and to transform to creator
masters emulators nurturers friends collectors story lovers and experience
seekers42 Toy industry also produces products which meet lsquocritical needs as
defined by Nagurney et al (2001) which specifies that toy products along with
other products are necessary to sustain and prolong human life and well-being
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 41 Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby-Productshtml 42 Del Vecchio G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA
13 29
Moreover consumer products such as toys while not necessary to sustain
human life have certainly contributed to the quality of life and improved living
standards enjoyed by much of the population43
However creative business such as toys is extremely volatile and seasonal
in nature Volatility in the toy industry is caused by variable and unpredictable
demands very short and specific selling-windows and short product-life-cycles
Therefore investors and practitioners know very well that the toy industry is far
from tranquil44 Along with its volatile characteristics the toy industry also has
incurred relatively higher costs on obsolete inventory lost sales and markdown
as compared to other industries45 Therefore to survive these industries face a
very unique challenge that is to provide the right toys at the right quantity at the
right stores during the very short selling-windows and to frequently provide
creative and yet price-competitive toys46 Also within toy industry increasingly
educated parents with higher levels of disposable incomes and growing
awareness regarding safety and health issues accompanies strong demands on
international safety standards according to the recent international trends Such 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 43 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 44 Johnson ME (2001a) Learning from toys Lessons in managing supply chain risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 45 Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 46 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management
13 30
elements of toy industry ultimately lead and motivate toy companies to focus
not only on sales and marketing but also on product quality control and
technology innovation Toy industry has globalized with much sourcing of
components and ingredients from low-cost global suppliers increased
outsourcing of production to foreign production facilities and transportation
and distribution within global markets Recent safety problems can be also
traced back to changes in global supply chain systems47 Also the industry
must continue increasing marketing budgets and intensify its safety standard to
combat bad publicity which can put a dent in product sales such as the blow to
the formula market caused by reports of lead in the paint used to color toys
Such scares damage consumer confidence and company credibility
necessitating strong publicity campaigning as a remedy Government
involvement in manufacturing practices is also likely to increase meaning that
companies will have to comply with standards set in place to help protect
consumers48
In terms of the major market of the toy industry the US the EU and
Asia-Pacific combine to represent over 80 percent of the overall market
Among them developed countries such as the US and EU are responsible for 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 47 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 48 Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby-Productshtml
13 31
capital and technology-intensive sector including design and marketing while
developing countries like China are in charge of labor-intensive process such
as manufacturing This implies that when it comes to product recall such
distinction between design and manufacturing is important particularly in the
context of the toy industry because toy companies such as Mattel perform the
design of toys whereas unnamed overseas manufacturers do manufacturing
Therefore when a certain company recalls its products the rationale for recall
must be clarified whether it is due to design flaw such as sharp edges or small
detachable parts or some manufacturing defects including excess lead in
surface paint or any other harmful chemicals contained in the toy 49
12 Global supply chain with China involved
It is important that management practices be improved to handle the
complexity of global supply chains Companies offshoring their manufacturing
to China (and similar countries) cannot simply rely on intermediaries and
agents in Hong Kong or Singapore to coordinate production and ensure quality
Such an approach was good enough in the initial stages of offshoring but
clearly falls short a decade after offshoring became a common business practice
The offshoring companies need to develop capabilities and systems to engage
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 49 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 32
more directly and closely with China and similar overseas manufacturing
locations Toy companies need to develop robust systems for quality control
and testing of the toys manufactured at their suppliersrsquo factories Unless
companies learn to manage these complexities it is difficult to ensure product
quality and safety50
When taking a closer look into the toy-manufacturing sector in China
Chinarsquos domestic manufacturers are mostly small and medium-sized firms
which may have to make costly technology upgrades before exports Although
many foreign brands have entered the growing Chinese market and established
their own factories and distribution networks they could not improve the
working environment of Chinese local manufacturers rather continuous
scandals caused by their recalls involving made-in-China products resulted in
stiffer working environment safety concern and manufacturing standards To
be worse additional tests and certificates required of businesses drove up costs
while the frequent production line adjustments lowers efficiency of
manufacturing process According to the New York Times interview director
for toy making company explained their sufferings that When orders from
Germany were cancelled Lin had to adjust the program of machines that were
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 50 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 33
producing German orders to meet US requirements as the safety criteria
differed for both nations51
Not only external factors but also internal factors within China are
prevalent which contribute to the poor safety of Chinese imported toys Berman
and Swani assert that five factors among others mainly cause such tendency
cost pressures and quality fade multiple levels of outsourcing often involving
small local producers the existence of a large number of counterfeit goods
made in China Chinese cleverness at evading detection for safety-related
infractions and poor product safety surveillance by the Chinese and US
government These elements coalesce to create an environment where there is a
need to cut corners to meet suppliersrsquo price expectations where unsafe
alternatives are readily available and where the chance of detection of unsafe
goods is very low52
Just as mentioned in the previous section toy industry is facing the era of
global supply chain by much sourcing of components and ingredients from low-
cost global suppliers increased outsourcing of production to foreign production
facilities and transportation and distribution within global markets In this
context many toy recalls that occurred around 2007 and 2008 could be traced
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 51 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007 52 Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48
13 34
back to changes in global supply chain systems53 In the model of offshore
production manufacturers can prevent defects with careful production It is also
known that the toy companies can prevent most of these types of defects with
efficient quality control and inspection mechanisms54
2 MATTELrsquoS TOY RECALL
Abovementioned global supply chain and Chinarsquos involvement in the toy
industry as a major manufacturer has provoked numerous controversies among
Western customers including Mattelrsquos huge toy recalls These issues had even
more crucial impacts on Chinese local manufacturing sectors since they were
the biggest toy makers in international toy market and certainly toy is enjoyed
by much of the population worldwide just as other consumer products possess
enormous pool of consumers On top of that safety problem of the toy covered
with leaded paint as such also have led some young consumers to physical and
mental health problems or even death
Chinese toy recalls involved the Consumer Product Safety Commission
(CPSC) in the US In the historical perspective the earliest instance of toy
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 53 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 54 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13
13 35
recalls from the records of the CPSC was in 1974 when toy chests were recalled
following the death of a child Recalling toys and other products in large
numbers in an infrequent but not an unprecedented event Since 1974 over 680
toy products have been recalled Of these 550 recalls were made in the last 20
years Each year toys were recalled on an average of 28 occasions The number
of recalls remained roughly stable until 2006 but appears to have been on the
rise since then In 2007 CPSC had recalled 56 recalls which would be the
highest number of recalls in the history of the toy industry In other words
there has been a definite increase in the number of recalls in 2007 as Table 2
and Figure 1 display
13 36
Table 2 Toy Recalls (1988-2007)55
Figure 1 Toy Recalls Over Time (1988-2007)56
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 55 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13 56 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209
13 37
The number of recalls involving Chinese-made toys also appears to be on the
rise over the last few years Toy companies started moving the production of
toys in China in the early 1990s This trend has continued and accelerated in
recent years Recalls involving Chinese-made toys was hovering around 50 of
the total until 2002 so recalls did not increase for well over a decade after
manufacturing moved to China However since 2003 this figure had hovered
around 80 and reached 95 this year which is a dramatic rise57 In this
regard real cases regarding the US and EUrsquos recall against toys manufactured
in China will be the main focus hereafter incident outline the point at issue
comparison between the USrsquos response against the issue and that of EU and
legal analysis based on TBT Agreement under WTO system will be the
following contents
21 Event outline
The recall was because of the lead paint coverage which was processed
in Chinese factories Lead was banned in paint on toys and other childrenrsquos
products in the United States in the 1970s but the problem has arisen again as
more toys are imported from China Of roughly 39 lead-related recalls in a
certain year 38 were of Chinese-made goods according to the CPSC In fact
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 57 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45
13 38
about fifty percent of Mattelrsquos revenue comes from toys made in eleven
factories it owns and operates That is a high share for the toy industry But the
other half comes from toys that it outsources to up to fifty manufacturers in
China Those toys tend to be short-term products that feature characters from
movies and television shows rather than Barbie dolls or other Mattel brands58
In early July in 2007 one of the European retailers that sell Mattel toys
discovered the lead on some products On July 6 Mattel stopped operations at
the factory that produced the toys and initiated an investigation and then on
July 18 Mattel took a reporter for The New York Times on a tour of a factory
in Guanyao China and of Mattelrsquos toy safety lab in Shenzhen to show its
sophisticated testing and inspection facilities including equipment that could
detect lead paint on incoming products or supplies At that time Mattel
executives say it was unclear whether Mattel was facing a widespread lead
paint problem or if the European case was an anomaly When the companyrsquos
executives received conclusive data that persuaded them to recall the eighty-
three products the company contacted retailers who stocked the toys
Originally Mattel requires the factories it contracts with to use paint and other
materials provided by certified suppliers Mattel executives said they did not
know if the contract manufacturer substituted paint from a noncertified supplier
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 58 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 39
or if a certified supplier caused the problem59 Later it was found that even
though the company had developed a certification program and rigorous testing
rules to make sure that its Chinese contractors adhered to standards for the
allowable levels of lead in paint yet some subcontractors were careless while
others intentionally violated the rules by substituting paint from a noncertified
supplier who provided the lead paint60
The string of lead paint cases has drawn the most attention from toy
product related association and consumer watchdogs In light of the recalls
Nickelodeon - which owns the characters Dora the Explorer and Diego - has
decided to introduce a third-party monitor to check up on all of the companies
that make toys under its brands including Mattel61 Combined with the recent
scares in the United States of Chinese-made pet food and globally of Chinese-
made pharmaceuticals and toothpaste the string of toy recalls is inspiring new
demands for stepped-up enforcement of safety by United States regulators and
importers as well as by the government and industry in China This summer
the Toy Industry Association has been working with the federal Consumer
Product Safety Commission on new regulations to require more stringent safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 59 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007 60 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 61 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 40
checks The Toy Industry Association urges its members to routinely test
products it is importing to make sure they comply with federal safety standards
which prohibit for example surface paint that contains lead in toys or items
that could cause a choking hazard62 Meanwhile Mattel agreed to pay $23
million to the CPSC for violating a federal lead paint ban and marketing
importing and selling non-compliant toys in civil penalties The CPSC said the
fine against the No 1 toymaker and its Fisher-Price pre-school division was the
highest ever for the agencys regulated product violations and the third largest
in its history63
22 Aftermath of toy recall and its damage degree to the toy industry
Such an unprecedented toy recall of the US against China was also
proven through numbers and figures As Table 2 and Figure 2 display the
number of both Chinese toy recall and lead-contained toy recall tend to increase
as years pass by especially from the year 2000 To make these table and figure
Laplume and Bapuji complied a database of toy recalls based on the recall
notices posted on the website of the US CPSC They presented the data on toy
recalls in Table 2 with special attention given to those involving toys made in
China and those recalled for excessive lead Authors also presented the data
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 62 ldquoAs More Toys Are Recalled Trail Ends in Chinardquo The New York Times June 19 2007 63 Mattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 2009
13 41
pictorially in Figure 2 to allow a visual interpretation of trends and
developments64
Table 2 Number of Lead-Contained Toy Recall Announcements (1988-2008)65
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 64 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports13 65 Ibid
13 42
Figure 2 Number of Lead-Contained Toy Recall (1998-2008)66
Apparently the reason why Chinese factory used lead-contained paint was due
to cheaper price Multinational Corporation such as Mattel kept on requiring
low cost and price to their suppliers while suppliers including Chinese
manufacturers were facing serious difficulties regarding the fact that their
export prices were rising due to continuous appreciation of the Yuan and
escalating labor cost Consequently for Chinese factory owners who are often
under intense pressure to lower production costs tend to cut corners in making
products and regularly use cheap and illegal substitutes such as leaded paint to
their toys to survive as Mattelrsquos suppliers Namely Chinese local manufacturers
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 66 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports
13 43
got pressure not only from Western companiesrsquo appetite for cheaper toys but
also from the fierce local competition to satisfy such appetite Furthermore
numerous toy recalls from the US worsen the situation repeated scandals
involving Chinese products resulted in stringent environmental safety and
manufacturing standards Additional tests and certificates required of
businesses drove up costs even more67 Long supply chain involving multiple
contractors and subcontractors which are common in China were also
nominated as the major contributor Every link in the chain was susceptible to
fraud or contaminated goods Such uncertainty usually contributes to supply
chain breakdown since the larger the chain the more people get involved and
the greater the difficulty in controlling the quality of the product68
Aftermath of toy recall also included remarkable changes after the US
Congress passed the new federal childrenrsquos product laws in August 2008
setting higher standards for toy safety product line adjustments must be done
more frequently and comprehensively to satisfy requirements and standards of
Mattel and policies of US Congress Changes like these affect the factorys
working efficiency and increases costs For instance it takes about a weeks
time to make the machines adapt to new procedures and also involves huge
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 67 ldquoSmall World After All for Toy-making Hubrdquo China Daily December 23 2008 68 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007
13 44
expenditure on purchase of substitute materials when required69 The nightmare
had continued after regulators in Beijing revoked the export licenses of two toy
manufacturers one of the heads of those Chinese company that made toys for
Mattel for fifteen years and was behind the recall this month of about a million
Mattel toys committed suicide in a company warehouse in southern China The
death was the latest development in a year filled with prominent recalls and
product safety scandals involving goods made in China According to the
briefing of Chinese government one of the paint suppliers for Chinese
manufacturer had shipped the company a fake lead-free paint pigment that
could be used in producing paint70
23 Reaction and regulation of the US government and background policy
In the US responsibility for the safety of consumer products with the
exception of food pharmaceuticals and automobiles falls within the
jurisdiction of the US CPSC which regulates the sale and manufacture of more
than 15000 different consumer product The CPSC collects information about
product safety issues from sources such as hospitals doctors newspaper reports
industry reports consumer complaints investigations conducted by its staff and
reports from companies When a company becomes aware of hazards
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 69 ldquoTrouble in Chinarsquos Toy Industryrdquo China Daily December 22 2008 70 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007
13 45
associated with the products it sold it is required by law to inform the CPSC
immediately within 24 hours Based on the information it received the CPSC
works in coordination with the companies involved to recall the hazardous
products from the market The recall notices are publicly available on the
CPSCrsquos website The CPSCrsquos recall notices contain information about the
product being recalled the company recalling the product where the product
was recalled the hazard associated with the usage of the recalled product sale
details such as the number of units sold sales locations sale period and sale
price the procedure to return the product and the remedy offered by the
company71
Authority for the CPSC is provided in the 2008 Consumer Product Safety
Improvement Act (CPSIA) passed by the US Congress which gave makers and
sellers of childrens products such as toys clothing and books have until
February 10 2009 to comply with stricter standards for permissible lead
phthalate content limits and other mandatory safety requirements72 Following
considerable pushback from toymakers who said the deadline was unrealistic
and also applied to products that had already been shipped the CPSC agreed to
delay the deadline for the new testing and certification requirements by a year
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 71 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209 72 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384
13 46
to Feb 10 201073 Apparently this act is the result of a spike of 473 consumer
products recalled in 2007 in what is referred to as the ldquoYear of the Recallrdquo74 It
became effective Aug 14 2009 in the US and imposes tough standards for lead
and chemicals called phthalates in products intended for children age 12 and
under It requires that all childrenrsquos products comply with all applicable
childrenrsquos product safety rules are tested for compliance by a CPSC-accepted
laboratory have a written Childrenrsquos Product Certificate issued by the
manufacturer or importer that provides evidence of the productrsquos compliance
and have permanent tracking information affixed to the product and its
packaging75 In fact the law increased the budget of CPSC imposed new
testing and documentation requirements and set new acceptable levels of
several substances It imposed new requirements on manufacturers of toys and
other consumer products for children The Act also increased fines and
specified jail time for some violations The law became to have more wide-
sweeping nature comparing to a previous bill the Lead-Free Toys Act This
earlier bill was incorporated into this act which was apparently prompted by
various scandals over high lead content in toys in 2007
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 73 ldquoMattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 200913 74 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 75 The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws--StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act
13 47
The Act contained three main standards including exposure levels of lead
phthalate and mandatory testing Especially regarding the exposure level of
lead the legislation reduced the limit of lead allowed in surface coatings or
paint to 90 ppm from then-current limit of 600 ppm effective on 14 August
2009 The legislation reduces the amount of total lead content in childrens
product substrates to 600 ppm by 10 February 2009 300 ppm by 14 August
2009 and 100 ppm by 14 August 2011 On the other hand the legislation
required for mandatory testing that every manufacturer of a product subject to a
consumer product safety rule will provide a General Conformity Certificate to
certify based on unit testing or a reasonable testing program that the product
complies with all safety rules76 These certificates must accompany the product
through the distribution chain through the retailer They must be available to the
CPSC during any inspection The third party testing requirement for lead
content was originally set by the CPSIA at 600 ppm but dropped to 300 ppm in
August 2009 However these lead content testing requirements were stayed by
the CPSC in January 2009 until February 10 2010 In December 2009 this stay
of enforcement was further extended until February 10 2011 In both cases the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 76 Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf
13 48
CPSC cited a need to implement further rulemaking and to give manufacturers
more time to comply77
US regulators also announced plans to set up a Beijing office to help
ensure Chinese exports are safe for Americans following a slew of recalls
involving childrenrsquos toys Particularly the US CSPC sought to establish a
permanent presence overseas for the first time to better cooperate with Chinese
regulators and companies so the countryrsquos products are up to US standards It
also planned to have commission staff working in the embassy in Beijing to
work with manufacturers and Chinese regulators One major task of Beijing
office was to educate Chinese manufacturers about the new requirements under
the CPSIA Considering some mutual economic interests between the US and
China Chinese manufacturers are expected to comply with this law since the
large retailers in the US require them to meet such standard78
Amid growing concerns over the safety of Chinese products the US
launched negotiations towards a common safety standard for toys on November
17 in Brussels with the EU as well The talks were formally opened during a
trilateral high-level meeting between EU Consumer Affairs Commissioner
Meglena Kuneva the US Chairman of the Consumer Product Safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 77 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review 78 ldquoUS seeks China office to ensure export safetyrdquo China Daily July 31 2009
13 49
Commission Nancy Nord and the Chinese Vice-Minister of AQSIQ Wei
Chuanzhong The three sides have decided to bring their joint efforts to a new
level by aligning their standards Toys will be the first targets since around 75
percent of toys sold around the world are made in China Common standards
and policy consistence are very crucial for Chinese manufacturers to do their
business in a fair and transparent arena points out Liang Mei deputy chairman
of China Toy Association Another comment was added that the companys
strong focus on research and development would help it to overcome the new
technological barriers and avoid safety disputes79 A certain kind of special
team that is engaged in investigating and studying technology standards of
various nations and international trends and managing onersquos own safety
standards higher than the general or keep it ahead of the criteria of the exporting
marketplaces were also suggested as solution by industry experts80
3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT
31 Preliminary findings under GATT Agreement
A preliminary research about the legitimacy of USrsquos recall on Chinese
toys under GATT Agreement insists that by placing a temporary ban on
Chinese toy products the United States would violate Article III which is
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 79 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007 80 ldquoTrouble in Toy Industryrdquo China Daily December 22 2008
13 50
National Treatment Despite violating GATT Article III4 the author insists
that a Panel would likely find the temporary ban on Chinese toy products valid
under Article XX(b) based on following rationales most of all the temporary
ban on Chinese toys is within the policies designated to protect the human life
and health of American children Just as the Panel in lsquoThailand ndash Cigarettersquo
case has recognized the negative human health effects of smoking a Panel
would likely conclude that the use of lead in childrenrsquos toys creates a negative
health effect It would likely then find that the United States sufficiently sets
forth a prima facie case for an Article XX(b) exception81 Moreover the author
writes no alternative measure could adequately diminish the high risk of lead
contamination of Chinese toys and therefore hold the strict measure valid
Authorrsquos opinion that the temporary ban on Chinese toy does not arbitrarily or
unjustifiably discriminate against Chinese toy imports also leads to justification
of US toy recall The logic behind is that the ban targets Chinese toy imports
because previous US measures failed to curtail the significant volume of
contaminated Chinese toys entering the US markets Since there are no
ulterior ldquoprotectionist objectivesrdquo the measure is not a ldquodisguised restrictionrdquo
under Article XXrsquos chapeau Therefore the author argues that since the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8113 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213
13 51
temporary ban satisfies all the requirements of Article XX(b) a Panel would
likely rule that it does not violate GATT principles82
32 Legal analysis why USrsquos toy recall is legally controversial under TBT Agreement When based on TBT Agreement one of the articles related to the USrsquos
recall on Chinese toy imports include Article II1 which states ldquoimported
product shall be accorded treatment no less favourable than that accorded to
domestic like productsrdquo representing MFN principle and NT 83 The other one
is Article II2 that regulates member statesrsquo measures not to be trade-restrictive
by stipulating that ldquotechnical regulations shall not be more trade-restrictive than
necessary to fulfill a legitimate objective taking account of the risks non-
fulfilment would createrdquo84
First of all Article II1 of TBT Agreement is highly likely to be violated
because it would treat Chinese toy imports less favorably than US domestic
toys To put in more detail since the essential factor that needs to be considered
is ldquolikenessrdquo between exports and imports determining whether US toys and
Chinese toys are like products under the meaning of Article II1 must be the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8213 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 83 TBT Art II1 84 TBT Art II2
13 52
prior analysis to reach such likely conclusion Just as Uche wrote in the legal
analysis under GATT Agreement Chinese toy imports are like products with
respect to US toys under the definition promulgated by GATT Article III4
because the ban would affect the ldquointernal sale offering for sale purchase
transportation distribution or userdquo of the Chinese toys85 According to Uche
ldquoin determining whether imported and domestic products are like products not
only the properties nature and quality of the product but also the end use of the
product must be consideredrdquo86 In fact Chinese toys and American toys share
similar nature which is to entertain children and manufacturers do not affect
such nature whether they are Americans or Chinese Also since manufacturing
factories in China are managed and controlled by Mattel with its same
operation policy the quality of Chinese-made toys and American-made toys
within Mattelrsquos manufacturing chain seems to be quite identical as well On top
of that regardless of their manufacturers toys generally have the same end-
users children When compared to customers in other age groups they seem to
share relatively similar tastes and consumer habits
On the other hand USrsquos recall on its Chinese imports can be analyzed
consistent with Article II2 of TBT Agreement According to the Panel Report
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 85 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 8613 Ibid13
13 53
of lsquoUS ndash Tunarsquo case the analysis of Article II2 of the TBT Agreement may be
conducted in two steps first to determine whether a certain action is taken to
fulfill a legitimate objective which include ldquoprotection of human health or
safetyrdquo and second if that is the case to determine whether that measure is
less trade-restrictive than necessary to fulfill such objective taking account of
the risks non-fulfillment would create87 Based on such criteria USrsquos recall was
due to protect American children from the exposure to the lead paint which can
be interpreted as the ldquolegitimate objectiverdquo On top of that the measure done by
the US can be regarded as less trade-restrictive than necessary to fulfill such
objective with the consideration about risks non-fulfillment would create since
the measure was merely a temporary recall on Mattelrsquos defects rather than
unilateral and arbitrary import restriction against the entire Chinese imports to
the US Also such measure may be originated from the risk-assessment of the
case when the legitimate objective protection of human health or safety has
failed to be fulfilled which might trigger serious physical and mental problems
to American children Therefore it can be concluded that USrsquos toy recall is not
inconsistent with TBT Article II2 when considering aforementioned facts
However although Article II2 is satisfied the recall measure taken by the US
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8713 WTO Panel Report lsquoUS mdash Tunarsquo (WTDS381R)
13
13 54
is still questionable because Article II1 and II2 of TBT Agreement are
obligations of WTO member nations which implies that both articles must be
satisfied to acquire legitimacy unlike the preliminary analysis based on GATT
Agreement Thus when the case similar to this occasion is brought to the
international court under the WTO there would be high probability that the
respondentrsquos recall measure might trigger legal controversy under the TBT
Agreement
IV FURTHER DISCUSSION AND CONCLUSION
This paper overall has implemented the case study of which the US has
recalled on Chinese toy imports concerning the lead paint and has analyzed the
suitability and legitimacy of such measure in light of TBT Agreement Prior to
the case study some applicable international rules were introduced GATT
Article I III XX(b) and the chapeau of Article XX which are MFN Principle
NT and General Exceptions to GATT provision respectively formulated the
basis of TBT Agreement In terms of TBT Agreement Article II1 and II2
were the main provision those are applicable to this specific case
Following such applicable international agreements toy industry trend
and the event outline of USrsquos recall on Chinese toy imports were displayed
Along with its volatile and seasonal characteristics the toy industry usually
13 55
incurs relatively higher costs on obsolete inventory lost sales and markdown
Also it is important strategy to survive that providing creative yet price-
competitive toys at the right quantity at the right stores during the very short
selling-windows At this point toy recall case done by the US on Chinese
imports in 2007 was one of the empirical evidence that shows aforementioned
drawback that toy industry and China as manufacturer is suffering from
Particularly this case of Mattelrsquos toy recall against Chinese toy products had
noteworthy significance as the occasion of which a certain multinational
corporationrsquos manufacture outsourcing got expanded to the scale of national
trade dispute concerning consumer product safety issue
Applying abovementioned articles from the TBT Agreement as an
analysis framework some legal controversies were presented regarding the US
toy recall case in the following section As the preliminary finding proved
based on GATT Agreement the recall measure itself violates MFN principle
and NT Nonetheless unlike GATT Agreement which contains exception
clause that justifies such violation TBT does not include any kind of
justification mechanism Therefore although the recall measure done by the US
satisfies Article II2 violation of Article II1 of TBT may cause legal
controversy when the similar case is brought to WTO
On the basis of such occasion and its legal issues several important
13 56
implications in the practical aspect can be drawn for the further discussion It
seems that although China is already well aware of the necessity to adopt and
apply international standards and to make their domestic ones harmonizing with
international norms through remarkable efforts as shown in some international
trade reports China is rather suffering from the disjunction between
continuously improving international standards and Chinarsquos lack of strict and
uniform enforcement of standards This may imply that efforts to make
international agreement and its application consistent must be done by both
international organization and local governments for effective connection
between the public and private sector Particularly the WTO should not stop at
establishing provisions but focus more on implementation with consideration
on each member nationrsquos industry environment and condition especially
regarding those of developing countries Consequently not only technical
standards and certificate management but also education and training program
for the industry fields ought to be provided in the scale of international
organizations
The Chinese government and industry groups also need to address this by
ensuring that Chinese exporters adhere to the standards of the importing
country Companies must invest time and effort in developing not only
standards and principles of safety for their suppliers but must also invest in
13 57
education and training to build the skills and abilities within the supplier
network to assure product safety88 At the same time the governments of
importing countries need to encourage Chinese authorities to develop global
standards on consumables then legislate and monitor them The difference in
standards across the world is clearly an issue These differences need to be
addressed with high priority so that consumers can benefit from globalization of
manufacturing and consumption The issue of global standards is contentious
because different countries have different trajectories of development The
standards of developing countries may not be acceptable to a developed country
On the other hand developing countries will some- times argue that they cannot
adopt the standards of the developed world because of the high costs associated
with these standards Nevertheless exports from developing countries should
adhere to the standards of the export markets Accordingly all those involved
in the global supply chain such as suppliers manufacturers and marketers need
to develop systems to ensure the standards are applied89
This issue with toy recalls takes on another dimension of concern in more
local level which is the cost issue caused by the vicious cycle in global supply
chain of toy industry Despite the awareness of Chinese manufacturers 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8813 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-72013 89 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 58
regarding international technical standards it may be hard for them to ignore
cheaper leaded-paint when squeezed between harsh demands on lower cost
from the US importers and domestic problems such as increasing labor cost and
RMB appreciation At this point the vicious cycle can be formed in toy
industryrsquos global supply chain in spite of the information and knowledge about
the current international standards local manufacturers use cheaper leaded paint
for lower cost Detecting excessive lead level from the paint demands on
technical standard becomes harsher within importing countries As a result
such higher standards require more cost for locals to be satisfied which
ultimately completes the vicious cycle Consequently it seems that further
discussion and researches about constructive measures including policy
changes may be essential and important to resolve such crisis more
fundamentally
13 59
REFERENCES
Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 Del V G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45 Jiacheng Z and Lu Hongjie (2013) Analyzing China Harmonization of Technical Barriers to Trade in the EU and US Markets The Twelfth Wuhan International Conference on E-Business ndash Emerging Operations amp Services Management Track Johnson M E (2001a) Learning from toys Lessons in managing supply chain
13 60
risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 Keith13 E13 M13 John13 S13 W13 and13 Tsunehiro13 O13 (2000)13 Quantifying13 the13 Impact13 of13 13 13 13 13 13 13 Technical13 Barriers13 to13 Trade13 A13 Framework13 for13 Analysis13 Policy13 Research13 13 13 13 13 13 13 Working13 Paper13 Development13 Research13 Group13 The13 World13 Bank Lee M A Flynn B B and Frohlich M T (2008) All supply chains donrsquot flow through understanding supply chain issues in product recalls Management and Organization Review 4 167ndash182 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal Marucheck A S (1987) On product liability and quality control IIE Transactions 19 355ndash360 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review Paul W B and Hari B (2008) Toy Recalls and China Emotion vs Evidence Management and Organization Review 42 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Reports and Reviews (Online documents included) Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby- Productshtml
13 61
Brief Guide to Analytical Methods for Measuring Lead in Paint Inter- Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground Report on Technical Barriers to Trade (2013) United States Trade Representative Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf The Impact of the TBT and SPS Agreements on Food Labeling and Safety Regulations httpcspinetorgreportscodexwtospsbthtm The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws-- StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml
13 62
GATTWTO Documents The Technical Barriers to Trade Agreement The General Agreement on Tariffs and Trade 1994 WTO Accession Protocol of The Peoplersquos Republic of China WTO Concerns on Indiarsquos Import Restriction on Chinese Toys WTO Technical information on TBT Trade topics Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm WTO Trade Policy Review (2012) WTO ldquoWhat is the WTOrdquo Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm WTO European Communities ndash Measures Affecting Asbestos and Asbestos- Containing Products WTDS135R
13 63
국문 초록
세계경제에 있어서 각 국가 경제의 연계성이 심화됨에 따라 많은
제조업들의 생산 라인과 공급 사슬 역시 세계화 되면서 주로 디자인이나
브랜드 관리를 담당하는 선진국과 생산과 제조를 담당하는 개발도상국
간의 기술 표준 차이에서 오는 문제점들이 발견되고 있다
세계무역기구(WTO) 체제하에서 무역에 관련된 기술표준들은 무역상
기술장벽 조항(TBT)에 따라 관리되어지나 WTO의 회원국들의 논의 하에
알맞은 조항을 명시하는 것과 조항의 효용성 또는 실제 각국의
기술표준들과 조항의 합치성은 별개의 문제인 것이 사실이다
본 논문은 미국 Mattel 사의 중국산 장난감 회수조치가 WTO
체제하에서 어떠한 법적 의미를 지니는지 살펴보았다 사건 당시 실제로
중국이 미국을 상대로 WTO에 제소하지는 않았지만 오늘날 대두되는
TBT의 중요성과 점점 더 심화되어가는 제조산업의 세계화 현상을
보았을 때 향후 비슷한 사건들이 발생할 가능성이 높기 때문에 이러한
분석은 유의미할 수 있으며 추후 시사하는 바 역시 클 것으로 예상된다
따라서 본 연구에서는 미국의 중국산 장난감 회수조치의 통상법적
사례분석을 통해 TBT가 기술표준문제에서 지니는 법적 의미를
분석하였다
키워드 세계무역기구 무역상 기술장벽협정 기술표준 Mattel사
장난감 회수조치 중국산 장난감
학번 2012-22086
ltstartpagegt10I INTRODUCTION 1II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 4 1 GATT ARTICLE I amp III 4 2 GATT ARTICLE XX(B) amp CHAPEAU OF ARTICLE XX 8 3 TBT UNDER THE WTO SYSTEM amp TBT ARTICLE II 10 4 OTHER RELATED TECHNICAL STANDARDS 20III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 28 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS 28 11 Characteristics of toy industry 28 12 Global supply chain with China involved 31 2 MATTELiexclmacrS TOY RECALL 34 21 Event outline 37 22 Aftermath of toy recall and its damage degree to the toy industry 40 23 Reaction and regulation of the US government and background policy 44 3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT 49 31 Preliminary findings under GATT Agreement 49 32 Legal analysis why USiexclmacrs toy recall is legally controversial under TBT Agreement 51IV FURTHER DISCUSSION AND CONCLUSION 54REFERENCES 59plusmnsup1sup1reg AtildeEcircmiddotIuml 63ltbodygt
13 16
makes allowance for both approaches in the way it defines technical regulations
and standards24 One another feature of these standards and regulations is that
they should not be imposed in a protectionistrsquos way In fact the TBT
Agreement accords to Members a high degree of flexibility in the preparation to
take into account the existence of legitimate divergences of taste income
geography and other factors between countries adoption and application of
their national technical regulations according to the abovementioned Preamble
However Members regulatory flexibility is limited by the requirement that
technical regulations ldquoare not prepared adopted or applied with a view to or
with the effect of creating unnecessary obstacles to traderdquo25 according to the
Article II2 Lastly conformity assessment procedures are technical procedures
mdash such as testing verification inspection and certification mdash which confirm
that products fulfill the requirements laid down in regulations and standards
Generally exporters bear the cost if any of these procedures Non-transparent
and discriminatory conformity assessment procedures can become effective
protectionist tools Costs for exporters usually include loss of economies of
scale which is the case that if a firm must adjust its production facilities to
comply with diverse technical requirements in individual markets production
costs per unit are likely to increase This imposes handicap particularly on small
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 24 TBT Annex I 25 TBT Art II2
13 17
and medium enterprises Information costs which include the costs of
evaluating the technical impact of foreign regulations translating and
disseminating product information and training of experts is also a part of
exporterrsquos burdens Conformity assessment costs confirming the compliance
with technical regulations through testing certification or inspection by
laboratories or certification bodies are usually at the companys expense as
well26
The TBT Agreement applies when a country applies aforementioned
technical regulations standards or procedures for assessing conformity with
these standards in such a way as to impose an unnecessary restriction on
international trade It is subject to review every three years to reflect the trend
The TBT Agreement covers a broad range of products including consumer
product such as toys for children which also implies that the largest number of
technical regulations and standards are adopted to aim at protecting human
safety or health27 In recent years the number of technical regulations and
standards adopted by countries has grown significantly Increased regulatory
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 26 Technical information on TBT Trade topics WTO official website Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm 27 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 2
13 18
policy can be seen as the result of higher standards of living worldwide which
have boosted consumers demand for safe and high-quality products28
The impact of the TBT on international trade is still being researched and
discussed which makes the issue ambiguous A study by Fontagneacute Mimouni
and Pasteels states that an insignificant or even positive impact of the TBT on
international trade of manufactured consumer products was observed29 On the
other hand researches on the WTO official website specifies that although it is
difficult to give a precise estimate of the impact on international trade of the
need to comply with different foreign technical regulations and standards it
certainly involves significant costs for producers and exporters that could be
huge burden to trade In general these costs arise from the translation of foreign
regulations hiring of technical experts to explain foreign regulations and
adjustment of production facilities to comply with the requirements In addition
there is the need to prove that the exported product meets the foreign
regulations The high costs involved may discourage manufacturers from trying
to sell abroad In the absence of international disciplines a risk exists that
technical regulations and standards could be adopted and applied solely to
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 28 Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html 29 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal
13 19
protect domestic industries30
33 TBT ARTICLE II
Article II of the TBT Agreement is the major part in terms of its
succession of GATT Article XX Especially Article II1 states
ldquoMembers shall ensure that in respect of technical regulations products imported from the territory of any Member shall be accorded treatment no less favourable than
that accorded to like products of national origin and to like products originating in any other countryrdquo
which stipulates that member states of the WTO must offer indiscriminative
treatment and environment to their trading partners within the WTO system
and between domestic goods and imported goods Moreover Article II2
presents
ldquoMembers shall ensure that technical regulations are not prepared adopted or applied with a view to or with the effect of creating unnecessary obstacles to
international trade For this purpose technical regulations shall not be more trade-restrictive than necessary to fulfil a legitimate objective taking account of the risks
non-fulfilment would create Such legitimate objectives are inter alia national security requirements the prevention of deceptive practices protection of human
health or safety animal or plant life or health or the environment In assessing such risks relevant elements of consideration are inter alia available scientific and
technical information related processing technology or intended end-uses of productsrdquo
Preceding article is composed of general obligation and specific obligation the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 30 Technical information on TBT Trade topics WTO official website Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm
13 20
part that states ldquoMembers shall ensure that technical regulations are not
prepared adopted or applied with a view to or with the effect of creating
unnecessary obstacles to international traderdquo is general obligation while the rest
represents specific obligation One can witness that such paragraph prohibits
trade-restrictive characteristic to fulfill a legitimate objective being consistent
with the purpose of the WTO Particularly following case study will be
analyzed based on these articles
4 OTHER RELATED TECHNICAL STANDARDS
41 Lead regulation
Lead in paint can be divided into soluble lead and insoluble lead soluble
lead is the lead likely to be available for absorption if a child mouths or
swallows31 Any exposure to both kinds of lead is potentially harmful for a
child as there is no known ldquosaferdquo level In May 2012 the US Centers for
Disease Control (CDC) announced it would change its policy on Childhood
Lead Poisoning to eliminate the terminology ldquolevel of concernrdquo that was
previously defined as a blood lead level of 10 ugdl and which had been widely
adopted by other health agencies This change acknowledges that all exposures
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 31 Brief Guide to Analytical Methods for Measuring Lead in Paint Inter-Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf
13 21
to lead are potentially harmful to a child and therefore public health policy
should focus on preventing exposures before they cause harm The CDC will
now recommend follow up for the most highly exposed children with elevated
blood lead levels above a reference value representing the top 25 of all
children in the US That level is currently 5 microgdl but this will be updated
every four years based on current surveillance testing data This is the first
substantive change in the agencyrsquos guidance on blood lead levels since 1991
While developed countries have implemented standards to regulate the use of
lead in paint much of the paint currently sold for residential use in most
countries contains high levels of lead A recent study examining lead
concentrations in the paint of 10 developing countries demonstrates that 68
of the new paints tested exceed the US standard of 90 ppm (effective August
2009) Published studies conducted in India China and other counties have had
similar findings32
Moreover most countries do not have regulatory limitations on lead
content in paint or only have voluntary standards in place In countries with
regulations the permissible lead levels are often inconsistent with a range of
excluded applications Standards between countries vary greatly and some
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 32 Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground
13 22
regulations reference soluble lead and others total lead (percent by weight)33
The lead level regulation in paint of the US and China is not an exception when
referring to the following table although both countries have same figure in
terms of the ppm the standard is slightly different since China measures the
soluble paint only while the US includes the total paint both soluble and
insoluble paint
Table 1 Lead in Paint Regulations by Country34
Such fact implies that regarding the lead level regulation China is less strict
then the US with 90 ppm maximum while the US requires less than 90 ppm
when considering the added amount of insoluble lead as well In fact acute
exposure to lead by chewing on a lead toy for example or repetitive exposure 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 33 Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground13 34 ibid 13
13 23
to lead by handling toys that contain it can lead to severe neurological
behavioral problems and damage brain cells especially in children35
42 Chinarsquos technical standard system and commitment to the WTO and TBT Agreement There are four levels of technical standards in China national trade
local and enterprise standards Under the Regulations for the Implementation of
the Standardization Law in formulating national standards the competent
standardization administration department under the State Council is
responsible for making plans organizing drafting examining and approving
numbering and issuing national standards If there are no national standards for
technical requirements that need to be standardized for certain trades
throughout the country trade standards may be formulated Trade standards
become null and void automatically after the corresponding national standards
enter into effect In the absence of national standards or trade standards local
standards may be formulated on safety and sanitation requirements for
industrial goods that need to be unified in the provinces autonomous regions
and municipalities directly under the Central Government Local standards
become null and void automatically after the corresponding national standards
or trade standards enter into effect In the absence of national standards trade 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 35 ldquo550000 More Chinese Toys Recalled for Leadrdquo The New York Times September 27 2007
13 24
standards or local standards for certain products the enterprises producing such
products may formulate their own standards as the basis for organizing
production Where there are already national trade or local standards
enterprises are encouraged to formulate and apply enterprise standards that are
stricter than the corresponding standards36
Furthermore China continues to be an active member of the WTO
Committee on Technical Barriers to Trade According to the authorities in the
period 1 January 2009 to end-October 2011 China made a total of 350
notifications to the Committee on Technical Barriers to Trade (including
revisions addenda supplements and corrigenda) Chinas notifications cover a
wide variety of products and concerns with particular emphasis on human
health and safety China has used the TBT Committee to raise concerns about
measures or proposed measures in its export markets on products ranging from
toys to herbal medicines In China the WTO enquiry point for technical
barriers to trade is the International Inspection and Quarantine Standards and
Technical Regulations Research Center under the State General Administration
for Quality Supervision and Inspection and Quarantine (AQSIQ) Also the
WTO Notification and Enquiry Center of Ministry of Commerce Peoplersquos
Republic of China (MOFCOM) is responsible for Chinas notifications to the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 36 Trade Policy Review (2012) World Trade Organization
13 25
WTO TBT Committee It has been notifying proposed technical regulations and
conformity assessment procedures to the TBT Committee so that interested
parties in WTO members are able to comment on them as required by the TBT
Agreement37
China is a member of the International Organization for Standardization
(ISO) the International Electrotechnical Commission (IEC) and the
International Telecommunication Union (ITU) the World Health Organization
of the United Nations (WHO) and Codex Alimentarius Commission as well as
several regional standards organizations such as the Pacific Area Standards
Congress Meanwhile the Standardization Administration of China (SAC) was
established in April 2001 It is the competent department authorized by the
State Council to implement administrative functions and to exercise unified
administration over the standardization work throughout the country Its main
responsibilities include taking part in drafting and amending laws and
regulations on national standardization drafting and implementing policies
concerning national standardization representing China in ISO IEC and other
international or regional standardization organizations and so on38
According to Chinarsquos Accession Protocol written by the WTO China
also has made commitments such as complying with obligations under TBT
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 37 Trade Policy Review (2012) World Trade Organization 38 ibid13
13 26
Agreement including the adoption and application of standards technical
regulations and the conformity assessment procedures (such as testing or
certification) to both imported and domestic goods and these procedures done
in a transparent manner China consented to speed up its process of reviewing
existing technical regulations standards and conformity assessment procedures
to determine their continuing relevance and consistency with international
standards and to harmonize with them as well Periodical reports on the status
of this review process and the number of standards and technical regulations
that have been nullified are one of Chinarsquos tangible commitments39
43 Concern of the US on Chinarsquos technical standards
Despite aforementioned changes National Trade Estimate Report of the
United States Trade Representative (USTR) states some problems and
limitations of Chinarsquos technical standard implementation Especially it still has
concerns about significant conformity assessment and testing-related issues in
China US exporters still continue to report that Chinarsquos regulatory
requirements are not enforced as strictly or uniformly against domestic
producers as compared to foreign producers In addition in some cases Chinarsquos
regulations provide only that products will be inspected or tested upon entry
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 39 Accession Protocol of The Peoplersquos Republic of China World Trade Organization
13 27
into Chinarsquos customs territory without any indication as to whether or how the
regulations will be applied to domestic producers However in 2007 as in prior
years almost all of the notified measures have emanated from AQSIQ SAC or
China Certification Accreditation Association (CNCA) and have rarely
included measures from other agencies that appear to require notification such
as the Ministry of Health the Ministry of Information Industry (MII) and the
State Environmental Protection Administration (SEPA) Four years ago in part
to address this problem China had reportedly formed a new inter-agency
committee with representatives from approximately 20 ministries and agencies
and chaired by AQSIQ to achieve better coordination on TBT matters but
progress has been inconsistent in this area As a result some of Chinarsquos TBT
measures continue to enter into force without having first been notified to the
TBT Committee and without foreign companies having had the opportunity to
comment on them or even being given a transition period during which to make
necessary adjustments In other cases some written comments submitted by
US and other foreign interested parties seemed to be wholly disregarded
Sometimes there was insufficient time for China to consider about these
issues40
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 40 National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative13
13 28
III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS
11 Characteristics of toy industry
Baby product manufacturing industry worldwide caters to around four
million babies on a yearly basis generating retail revenue of nearly seven
billion dollars Demand in this industry has grown due to a rising number of
babies to be catered to partly because people are starting families later Product
innovation and development has allowed retailers and manufactures to widen
the market using new technologies and advanced marketing approaches The
market encompasses different segments which can be divided into toys
feeding accessories wipes disposable diapers body care products and
soothers41
Especially toy industry is one of the worldrsquos oldest creative industries
For centuries toys have helped children to have fun and to transform to creator
masters emulators nurturers friends collectors story lovers and experience
seekers42 Toy industry also produces products which meet lsquocritical needs as
defined by Nagurney et al (2001) which specifies that toy products along with
other products are necessary to sustain and prolong human life and well-being
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 41 Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby-Productshtml 42 Del Vecchio G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA
13 29
Moreover consumer products such as toys while not necessary to sustain
human life have certainly contributed to the quality of life and improved living
standards enjoyed by much of the population43
However creative business such as toys is extremely volatile and seasonal
in nature Volatility in the toy industry is caused by variable and unpredictable
demands very short and specific selling-windows and short product-life-cycles
Therefore investors and practitioners know very well that the toy industry is far
from tranquil44 Along with its volatile characteristics the toy industry also has
incurred relatively higher costs on obsolete inventory lost sales and markdown
as compared to other industries45 Therefore to survive these industries face a
very unique challenge that is to provide the right toys at the right quantity at the
right stores during the very short selling-windows and to frequently provide
creative and yet price-competitive toys46 Also within toy industry increasingly
educated parents with higher levels of disposable incomes and growing
awareness regarding safety and health issues accompanies strong demands on
international safety standards according to the recent international trends Such 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 43 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 44 Johnson ME (2001a) Learning from toys Lessons in managing supply chain risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 45 Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 46 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management
13 30
elements of toy industry ultimately lead and motivate toy companies to focus
not only on sales and marketing but also on product quality control and
technology innovation Toy industry has globalized with much sourcing of
components and ingredients from low-cost global suppliers increased
outsourcing of production to foreign production facilities and transportation
and distribution within global markets Recent safety problems can be also
traced back to changes in global supply chain systems47 Also the industry
must continue increasing marketing budgets and intensify its safety standard to
combat bad publicity which can put a dent in product sales such as the blow to
the formula market caused by reports of lead in the paint used to color toys
Such scares damage consumer confidence and company credibility
necessitating strong publicity campaigning as a remedy Government
involvement in manufacturing practices is also likely to increase meaning that
companies will have to comply with standards set in place to help protect
consumers48
In terms of the major market of the toy industry the US the EU and
Asia-Pacific combine to represent over 80 percent of the overall market
Among them developed countries such as the US and EU are responsible for 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 47 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 48 Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby-Productshtml
13 31
capital and technology-intensive sector including design and marketing while
developing countries like China are in charge of labor-intensive process such
as manufacturing This implies that when it comes to product recall such
distinction between design and manufacturing is important particularly in the
context of the toy industry because toy companies such as Mattel perform the
design of toys whereas unnamed overseas manufacturers do manufacturing
Therefore when a certain company recalls its products the rationale for recall
must be clarified whether it is due to design flaw such as sharp edges or small
detachable parts or some manufacturing defects including excess lead in
surface paint or any other harmful chemicals contained in the toy 49
12 Global supply chain with China involved
It is important that management practices be improved to handle the
complexity of global supply chains Companies offshoring their manufacturing
to China (and similar countries) cannot simply rely on intermediaries and
agents in Hong Kong or Singapore to coordinate production and ensure quality
Such an approach was good enough in the initial stages of offshoring but
clearly falls short a decade after offshoring became a common business practice
The offshoring companies need to develop capabilities and systems to engage
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 49 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 32
more directly and closely with China and similar overseas manufacturing
locations Toy companies need to develop robust systems for quality control
and testing of the toys manufactured at their suppliersrsquo factories Unless
companies learn to manage these complexities it is difficult to ensure product
quality and safety50
When taking a closer look into the toy-manufacturing sector in China
Chinarsquos domestic manufacturers are mostly small and medium-sized firms
which may have to make costly technology upgrades before exports Although
many foreign brands have entered the growing Chinese market and established
their own factories and distribution networks they could not improve the
working environment of Chinese local manufacturers rather continuous
scandals caused by their recalls involving made-in-China products resulted in
stiffer working environment safety concern and manufacturing standards To
be worse additional tests and certificates required of businesses drove up costs
while the frequent production line adjustments lowers efficiency of
manufacturing process According to the New York Times interview director
for toy making company explained their sufferings that When orders from
Germany were cancelled Lin had to adjust the program of machines that were
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 50 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 33
producing German orders to meet US requirements as the safety criteria
differed for both nations51
Not only external factors but also internal factors within China are
prevalent which contribute to the poor safety of Chinese imported toys Berman
and Swani assert that five factors among others mainly cause such tendency
cost pressures and quality fade multiple levels of outsourcing often involving
small local producers the existence of a large number of counterfeit goods
made in China Chinese cleverness at evading detection for safety-related
infractions and poor product safety surveillance by the Chinese and US
government These elements coalesce to create an environment where there is a
need to cut corners to meet suppliersrsquo price expectations where unsafe
alternatives are readily available and where the chance of detection of unsafe
goods is very low52
Just as mentioned in the previous section toy industry is facing the era of
global supply chain by much sourcing of components and ingredients from low-
cost global suppliers increased outsourcing of production to foreign production
facilities and transportation and distribution within global markets In this
context many toy recalls that occurred around 2007 and 2008 could be traced
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 51 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007 52 Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48
13 34
back to changes in global supply chain systems53 In the model of offshore
production manufacturers can prevent defects with careful production It is also
known that the toy companies can prevent most of these types of defects with
efficient quality control and inspection mechanisms54
2 MATTELrsquoS TOY RECALL
Abovementioned global supply chain and Chinarsquos involvement in the toy
industry as a major manufacturer has provoked numerous controversies among
Western customers including Mattelrsquos huge toy recalls These issues had even
more crucial impacts on Chinese local manufacturing sectors since they were
the biggest toy makers in international toy market and certainly toy is enjoyed
by much of the population worldwide just as other consumer products possess
enormous pool of consumers On top of that safety problem of the toy covered
with leaded paint as such also have led some young consumers to physical and
mental health problems or even death
Chinese toy recalls involved the Consumer Product Safety Commission
(CPSC) in the US In the historical perspective the earliest instance of toy
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 53 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 54 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13
13 35
recalls from the records of the CPSC was in 1974 when toy chests were recalled
following the death of a child Recalling toys and other products in large
numbers in an infrequent but not an unprecedented event Since 1974 over 680
toy products have been recalled Of these 550 recalls were made in the last 20
years Each year toys were recalled on an average of 28 occasions The number
of recalls remained roughly stable until 2006 but appears to have been on the
rise since then In 2007 CPSC had recalled 56 recalls which would be the
highest number of recalls in the history of the toy industry In other words
there has been a definite increase in the number of recalls in 2007 as Table 2
and Figure 1 display
13 36
Table 2 Toy Recalls (1988-2007)55
Figure 1 Toy Recalls Over Time (1988-2007)56
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 55 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13 56 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209
13 37
The number of recalls involving Chinese-made toys also appears to be on the
rise over the last few years Toy companies started moving the production of
toys in China in the early 1990s This trend has continued and accelerated in
recent years Recalls involving Chinese-made toys was hovering around 50 of
the total until 2002 so recalls did not increase for well over a decade after
manufacturing moved to China However since 2003 this figure had hovered
around 80 and reached 95 this year which is a dramatic rise57 In this
regard real cases regarding the US and EUrsquos recall against toys manufactured
in China will be the main focus hereafter incident outline the point at issue
comparison between the USrsquos response against the issue and that of EU and
legal analysis based on TBT Agreement under WTO system will be the
following contents
21 Event outline
The recall was because of the lead paint coverage which was processed
in Chinese factories Lead was banned in paint on toys and other childrenrsquos
products in the United States in the 1970s but the problem has arisen again as
more toys are imported from China Of roughly 39 lead-related recalls in a
certain year 38 were of Chinese-made goods according to the CPSC In fact
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 57 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45
13 38
about fifty percent of Mattelrsquos revenue comes from toys made in eleven
factories it owns and operates That is a high share for the toy industry But the
other half comes from toys that it outsources to up to fifty manufacturers in
China Those toys tend to be short-term products that feature characters from
movies and television shows rather than Barbie dolls or other Mattel brands58
In early July in 2007 one of the European retailers that sell Mattel toys
discovered the lead on some products On July 6 Mattel stopped operations at
the factory that produced the toys and initiated an investigation and then on
July 18 Mattel took a reporter for The New York Times on a tour of a factory
in Guanyao China and of Mattelrsquos toy safety lab in Shenzhen to show its
sophisticated testing and inspection facilities including equipment that could
detect lead paint on incoming products or supplies At that time Mattel
executives say it was unclear whether Mattel was facing a widespread lead
paint problem or if the European case was an anomaly When the companyrsquos
executives received conclusive data that persuaded them to recall the eighty-
three products the company contacted retailers who stocked the toys
Originally Mattel requires the factories it contracts with to use paint and other
materials provided by certified suppliers Mattel executives said they did not
know if the contract manufacturer substituted paint from a noncertified supplier
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 58 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 39
or if a certified supplier caused the problem59 Later it was found that even
though the company had developed a certification program and rigorous testing
rules to make sure that its Chinese contractors adhered to standards for the
allowable levels of lead in paint yet some subcontractors were careless while
others intentionally violated the rules by substituting paint from a noncertified
supplier who provided the lead paint60
The string of lead paint cases has drawn the most attention from toy
product related association and consumer watchdogs In light of the recalls
Nickelodeon - which owns the characters Dora the Explorer and Diego - has
decided to introduce a third-party monitor to check up on all of the companies
that make toys under its brands including Mattel61 Combined with the recent
scares in the United States of Chinese-made pet food and globally of Chinese-
made pharmaceuticals and toothpaste the string of toy recalls is inspiring new
demands for stepped-up enforcement of safety by United States regulators and
importers as well as by the government and industry in China This summer
the Toy Industry Association has been working with the federal Consumer
Product Safety Commission on new regulations to require more stringent safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 59 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007 60 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 61 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 40
checks The Toy Industry Association urges its members to routinely test
products it is importing to make sure they comply with federal safety standards
which prohibit for example surface paint that contains lead in toys or items
that could cause a choking hazard62 Meanwhile Mattel agreed to pay $23
million to the CPSC for violating a federal lead paint ban and marketing
importing and selling non-compliant toys in civil penalties The CPSC said the
fine against the No 1 toymaker and its Fisher-Price pre-school division was the
highest ever for the agencys regulated product violations and the third largest
in its history63
22 Aftermath of toy recall and its damage degree to the toy industry
Such an unprecedented toy recall of the US against China was also
proven through numbers and figures As Table 2 and Figure 2 display the
number of both Chinese toy recall and lead-contained toy recall tend to increase
as years pass by especially from the year 2000 To make these table and figure
Laplume and Bapuji complied a database of toy recalls based on the recall
notices posted on the website of the US CPSC They presented the data on toy
recalls in Table 2 with special attention given to those involving toys made in
China and those recalled for excessive lead Authors also presented the data
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 62 ldquoAs More Toys Are Recalled Trail Ends in Chinardquo The New York Times June 19 2007 63 Mattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 2009
13 41
pictorially in Figure 2 to allow a visual interpretation of trends and
developments64
Table 2 Number of Lead-Contained Toy Recall Announcements (1988-2008)65
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 64 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports13 65 Ibid
13 42
Figure 2 Number of Lead-Contained Toy Recall (1998-2008)66
Apparently the reason why Chinese factory used lead-contained paint was due
to cheaper price Multinational Corporation such as Mattel kept on requiring
low cost and price to their suppliers while suppliers including Chinese
manufacturers were facing serious difficulties regarding the fact that their
export prices were rising due to continuous appreciation of the Yuan and
escalating labor cost Consequently for Chinese factory owners who are often
under intense pressure to lower production costs tend to cut corners in making
products and regularly use cheap and illegal substitutes such as leaded paint to
their toys to survive as Mattelrsquos suppliers Namely Chinese local manufacturers
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 66 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports
13 43
got pressure not only from Western companiesrsquo appetite for cheaper toys but
also from the fierce local competition to satisfy such appetite Furthermore
numerous toy recalls from the US worsen the situation repeated scandals
involving Chinese products resulted in stringent environmental safety and
manufacturing standards Additional tests and certificates required of
businesses drove up costs even more67 Long supply chain involving multiple
contractors and subcontractors which are common in China were also
nominated as the major contributor Every link in the chain was susceptible to
fraud or contaminated goods Such uncertainty usually contributes to supply
chain breakdown since the larger the chain the more people get involved and
the greater the difficulty in controlling the quality of the product68
Aftermath of toy recall also included remarkable changes after the US
Congress passed the new federal childrenrsquos product laws in August 2008
setting higher standards for toy safety product line adjustments must be done
more frequently and comprehensively to satisfy requirements and standards of
Mattel and policies of US Congress Changes like these affect the factorys
working efficiency and increases costs For instance it takes about a weeks
time to make the machines adapt to new procedures and also involves huge
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 67 ldquoSmall World After All for Toy-making Hubrdquo China Daily December 23 2008 68 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007
13 44
expenditure on purchase of substitute materials when required69 The nightmare
had continued after regulators in Beijing revoked the export licenses of two toy
manufacturers one of the heads of those Chinese company that made toys for
Mattel for fifteen years and was behind the recall this month of about a million
Mattel toys committed suicide in a company warehouse in southern China The
death was the latest development in a year filled with prominent recalls and
product safety scandals involving goods made in China According to the
briefing of Chinese government one of the paint suppliers for Chinese
manufacturer had shipped the company a fake lead-free paint pigment that
could be used in producing paint70
23 Reaction and regulation of the US government and background policy
In the US responsibility for the safety of consumer products with the
exception of food pharmaceuticals and automobiles falls within the
jurisdiction of the US CPSC which regulates the sale and manufacture of more
than 15000 different consumer product The CPSC collects information about
product safety issues from sources such as hospitals doctors newspaper reports
industry reports consumer complaints investigations conducted by its staff and
reports from companies When a company becomes aware of hazards
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 69 ldquoTrouble in Chinarsquos Toy Industryrdquo China Daily December 22 2008 70 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007
13 45
associated with the products it sold it is required by law to inform the CPSC
immediately within 24 hours Based on the information it received the CPSC
works in coordination with the companies involved to recall the hazardous
products from the market The recall notices are publicly available on the
CPSCrsquos website The CPSCrsquos recall notices contain information about the
product being recalled the company recalling the product where the product
was recalled the hazard associated with the usage of the recalled product sale
details such as the number of units sold sales locations sale period and sale
price the procedure to return the product and the remedy offered by the
company71
Authority for the CPSC is provided in the 2008 Consumer Product Safety
Improvement Act (CPSIA) passed by the US Congress which gave makers and
sellers of childrens products such as toys clothing and books have until
February 10 2009 to comply with stricter standards for permissible lead
phthalate content limits and other mandatory safety requirements72 Following
considerable pushback from toymakers who said the deadline was unrealistic
and also applied to products that had already been shipped the CPSC agreed to
delay the deadline for the new testing and certification requirements by a year
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 71 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209 72 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384
13 46
to Feb 10 201073 Apparently this act is the result of a spike of 473 consumer
products recalled in 2007 in what is referred to as the ldquoYear of the Recallrdquo74 It
became effective Aug 14 2009 in the US and imposes tough standards for lead
and chemicals called phthalates in products intended for children age 12 and
under It requires that all childrenrsquos products comply with all applicable
childrenrsquos product safety rules are tested for compliance by a CPSC-accepted
laboratory have a written Childrenrsquos Product Certificate issued by the
manufacturer or importer that provides evidence of the productrsquos compliance
and have permanent tracking information affixed to the product and its
packaging75 In fact the law increased the budget of CPSC imposed new
testing and documentation requirements and set new acceptable levels of
several substances It imposed new requirements on manufacturers of toys and
other consumer products for children The Act also increased fines and
specified jail time for some violations The law became to have more wide-
sweeping nature comparing to a previous bill the Lead-Free Toys Act This
earlier bill was incorporated into this act which was apparently prompted by
various scandals over high lead content in toys in 2007
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 73 ldquoMattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 200913 74 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 75 The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws--StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act
13 47
The Act contained three main standards including exposure levels of lead
phthalate and mandatory testing Especially regarding the exposure level of
lead the legislation reduced the limit of lead allowed in surface coatings or
paint to 90 ppm from then-current limit of 600 ppm effective on 14 August
2009 The legislation reduces the amount of total lead content in childrens
product substrates to 600 ppm by 10 February 2009 300 ppm by 14 August
2009 and 100 ppm by 14 August 2011 On the other hand the legislation
required for mandatory testing that every manufacturer of a product subject to a
consumer product safety rule will provide a General Conformity Certificate to
certify based on unit testing or a reasonable testing program that the product
complies with all safety rules76 These certificates must accompany the product
through the distribution chain through the retailer They must be available to the
CPSC during any inspection The third party testing requirement for lead
content was originally set by the CPSIA at 600 ppm but dropped to 300 ppm in
August 2009 However these lead content testing requirements were stayed by
the CPSC in January 2009 until February 10 2010 In December 2009 this stay
of enforcement was further extended until February 10 2011 In both cases the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 76 Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf
13 48
CPSC cited a need to implement further rulemaking and to give manufacturers
more time to comply77
US regulators also announced plans to set up a Beijing office to help
ensure Chinese exports are safe for Americans following a slew of recalls
involving childrenrsquos toys Particularly the US CSPC sought to establish a
permanent presence overseas for the first time to better cooperate with Chinese
regulators and companies so the countryrsquos products are up to US standards It
also planned to have commission staff working in the embassy in Beijing to
work with manufacturers and Chinese regulators One major task of Beijing
office was to educate Chinese manufacturers about the new requirements under
the CPSIA Considering some mutual economic interests between the US and
China Chinese manufacturers are expected to comply with this law since the
large retailers in the US require them to meet such standard78
Amid growing concerns over the safety of Chinese products the US
launched negotiations towards a common safety standard for toys on November
17 in Brussels with the EU as well The talks were formally opened during a
trilateral high-level meeting between EU Consumer Affairs Commissioner
Meglena Kuneva the US Chairman of the Consumer Product Safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 77 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review 78 ldquoUS seeks China office to ensure export safetyrdquo China Daily July 31 2009
13 49
Commission Nancy Nord and the Chinese Vice-Minister of AQSIQ Wei
Chuanzhong The three sides have decided to bring their joint efforts to a new
level by aligning their standards Toys will be the first targets since around 75
percent of toys sold around the world are made in China Common standards
and policy consistence are very crucial for Chinese manufacturers to do their
business in a fair and transparent arena points out Liang Mei deputy chairman
of China Toy Association Another comment was added that the companys
strong focus on research and development would help it to overcome the new
technological barriers and avoid safety disputes79 A certain kind of special
team that is engaged in investigating and studying technology standards of
various nations and international trends and managing onersquos own safety
standards higher than the general or keep it ahead of the criteria of the exporting
marketplaces were also suggested as solution by industry experts80
3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT
31 Preliminary findings under GATT Agreement
A preliminary research about the legitimacy of USrsquos recall on Chinese
toys under GATT Agreement insists that by placing a temporary ban on
Chinese toy products the United States would violate Article III which is
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 79 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007 80 ldquoTrouble in Toy Industryrdquo China Daily December 22 2008
13 50
National Treatment Despite violating GATT Article III4 the author insists
that a Panel would likely find the temporary ban on Chinese toy products valid
under Article XX(b) based on following rationales most of all the temporary
ban on Chinese toys is within the policies designated to protect the human life
and health of American children Just as the Panel in lsquoThailand ndash Cigarettersquo
case has recognized the negative human health effects of smoking a Panel
would likely conclude that the use of lead in childrenrsquos toys creates a negative
health effect It would likely then find that the United States sufficiently sets
forth a prima facie case for an Article XX(b) exception81 Moreover the author
writes no alternative measure could adequately diminish the high risk of lead
contamination of Chinese toys and therefore hold the strict measure valid
Authorrsquos opinion that the temporary ban on Chinese toy does not arbitrarily or
unjustifiably discriminate against Chinese toy imports also leads to justification
of US toy recall The logic behind is that the ban targets Chinese toy imports
because previous US measures failed to curtail the significant volume of
contaminated Chinese toys entering the US markets Since there are no
ulterior ldquoprotectionist objectivesrdquo the measure is not a ldquodisguised restrictionrdquo
under Article XXrsquos chapeau Therefore the author argues that since the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8113 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213
13 51
temporary ban satisfies all the requirements of Article XX(b) a Panel would
likely rule that it does not violate GATT principles82
32 Legal analysis why USrsquos toy recall is legally controversial under TBT Agreement When based on TBT Agreement one of the articles related to the USrsquos
recall on Chinese toy imports include Article II1 which states ldquoimported
product shall be accorded treatment no less favourable than that accorded to
domestic like productsrdquo representing MFN principle and NT 83 The other one
is Article II2 that regulates member statesrsquo measures not to be trade-restrictive
by stipulating that ldquotechnical regulations shall not be more trade-restrictive than
necessary to fulfill a legitimate objective taking account of the risks non-
fulfilment would createrdquo84
First of all Article II1 of TBT Agreement is highly likely to be violated
because it would treat Chinese toy imports less favorably than US domestic
toys To put in more detail since the essential factor that needs to be considered
is ldquolikenessrdquo between exports and imports determining whether US toys and
Chinese toys are like products under the meaning of Article II1 must be the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8213 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 83 TBT Art II1 84 TBT Art II2
13 52
prior analysis to reach such likely conclusion Just as Uche wrote in the legal
analysis under GATT Agreement Chinese toy imports are like products with
respect to US toys under the definition promulgated by GATT Article III4
because the ban would affect the ldquointernal sale offering for sale purchase
transportation distribution or userdquo of the Chinese toys85 According to Uche
ldquoin determining whether imported and domestic products are like products not
only the properties nature and quality of the product but also the end use of the
product must be consideredrdquo86 In fact Chinese toys and American toys share
similar nature which is to entertain children and manufacturers do not affect
such nature whether they are Americans or Chinese Also since manufacturing
factories in China are managed and controlled by Mattel with its same
operation policy the quality of Chinese-made toys and American-made toys
within Mattelrsquos manufacturing chain seems to be quite identical as well On top
of that regardless of their manufacturers toys generally have the same end-
users children When compared to customers in other age groups they seem to
share relatively similar tastes and consumer habits
On the other hand USrsquos recall on its Chinese imports can be analyzed
consistent with Article II2 of TBT Agreement According to the Panel Report
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 85 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 8613 Ibid13
13 53
of lsquoUS ndash Tunarsquo case the analysis of Article II2 of the TBT Agreement may be
conducted in two steps first to determine whether a certain action is taken to
fulfill a legitimate objective which include ldquoprotection of human health or
safetyrdquo and second if that is the case to determine whether that measure is
less trade-restrictive than necessary to fulfill such objective taking account of
the risks non-fulfillment would create87 Based on such criteria USrsquos recall was
due to protect American children from the exposure to the lead paint which can
be interpreted as the ldquolegitimate objectiverdquo On top of that the measure done by
the US can be regarded as less trade-restrictive than necessary to fulfill such
objective with the consideration about risks non-fulfillment would create since
the measure was merely a temporary recall on Mattelrsquos defects rather than
unilateral and arbitrary import restriction against the entire Chinese imports to
the US Also such measure may be originated from the risk-assessment of the
case when the legitimate objective protection of human health or safety has
failed to be fulfilled which might trigger serious physical and mental problems
to American children Therefore it can be concluded that USrsquos toy recall is not
inconsistent with TBT Article II2 when considering aforementioned facts
However although Article II2 is satisfied the recall measure taken by the US
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8713 WTO Panel Report lsquoUS mdash Tunarsquo (WTDS381R)
13
13 54
is still questionable because Article II1 and II2 of TBT Agreement are
obligations of WTO member nations which implies that both articles must be
satisfied to acquire legitimacy unlike the preliminary analysis based on GATT
Agreement Thus when the case similar to this occasion is brought to the
international court under the WTO there would be high probability that the
respondentrsquos recall measure might trigger legal controversy under the TBT
Agreement
IV FURTHER DISCUSSION AND CONCLUSION
This paper overall has implemented the case study of which the US has
recalled on Chinese toy imports concerning the lead paint and has analyzed the
suitability and legitimacy of such measure in light of TBT Agreement Prior to
the case study some applicable international rules were introduced GATT
Article I III XX(b) and the chapeau of Article XX which are MFN Principle
NT and General Exceptions to GATT provision respectively formulated the
basis of TBT Agreement In terms of TBT Agreement Article II1 and II2
were the main provision those are applicable to this specific case
Following such applicable international agreements toy industry trend
and the event outline of USrsquos recall on Chinese toy imports were displayed
Along with its volatile and seasonal characteristics the toy industry usually
13 55
incurs relatively higher costs on obsolete inventory lost sales and markdown
Also it is important strategy to survive that providing creative yet price-
competitive toys at the right quantity at the right stores during the very short
selling-windows At this point toy recall case done by the US on Chinese
imports in 2007 was one of the empirical evidence that shows aforementioned
drawback that toy industry and China as manufacturer is suffering from
Particularly this case of Mattelrsquos toy recall against Chinese toy products had
noteworthy significance as the occasion of which a certain multinational
corporationrsquos manufacture outsourcing got expanded to the scale of national
trade dispute concerning consumer product safety issue
Applying abovementioned articles from the TBT Agreement as an
analysis framework some legal controversies were presented regarding the US
toy recall case in the following section As the preliminary finding proved
based on GATT Agreement the recall measure itself violates MFN principle
and NT Nonetheless unlike GATT Agreement which contains exception
clause that justifies such violation TBT does not include any kind of
justification mechanism Therefore although the recall measure done by the US
satisfies Article II2 violation of Article II1 of TBT may cause legal
controversy when the similar case is brought to WTO
On the basis of such occasion and its legal issues several important
13 56
implications in the practical aspect can be drawn for the further discussion It
seems that although China is already well aware of the necessity to adopt and
apply international standards and to make their domestic ones harmonizing with
international norms through remarkable efforts as shown in some international
trade reports China is rather suffering from the disjunction between
continuously improving international standards and Chinarsquos lack of strict and
uniform enforcement of standards This may imply that efforts to make
international agreement and its application consistent must be done by both
international organization and local governments for effective connection
between the public and private sector Particularly the WTO should not stop at
establishing provisions but focus more on implementation with consideration
on each member nationrsquos industry environment and condition especially
regarding those of developing countries Consequently not only technical
standards and certificate management but also education and training program
for the industry fields ought to be provided in the scale of international
organizations
The Chinese government and industry groups also need to address this by
ensuring that Chinese exporters adhere to the standards of the importing
country Companies must invest time and effort in developing not only
standards and principles of safety for their suppliers but must also invest in
13 57
education and training to build the skills and abilities within the supplier
network to assure product safety88 At the same time the governments of
importing countries need to encourage Chinese authorities to develop global
standards on consumables then legislate and monitor them The difference in
standards across the world is clearly an issue These differences need to be
addressed with high priority so that consumers can benefit from globalization of
manufacturing and consumption The issue of global standards is contentious
because different countries have different trajectories of development The
standards of developing countries may not be acceptable to a developed country
On the other hand developing countries will some- times argue that they cannot
adopt the standards of the developed world because of the high costs associated
with these standards Nevertheless exports from developing countries should
adhere to the standards of the export markets Accordingly all those involved
in the global supply chain such as suppliers manufacturers and marketers need
to develop systems to ensure the standards are applied89
This issue with toy recalls takes on another dimension of concern in more
local level which is the cost issue caused by the vicious cycle in global supply
chain of toy industry Despite the awareness of Chinese manufacturers 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8813 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-72013 89 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 58
regarding international technical standards it may be hard for them to ignore
cheaper leaded-paint when squeezed between harsh demands on lower cost
from the US importers and domestic problems such as increasing labor cost and
RMB appreciation At this point the vicious cycle can be formed in toy
industryrsquos global supply chain in spite of the information and knowledge about
the current international standards local manufacturers use cheaper leaded paint
for lower cost Detecting excessive lead level from the paint demands on
technical standard becomes harsher within importing countries As a result
such higher standards require more cost for locals to be satisfied which
ultimately completes the vicious cycle Consequently it seems that further
discussion and researches about constructive measures including policy
changes may be essential and important to resolve such crisis more
fundamentally
13 59
REFERENCES
Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 Del V G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45 Jiacheng Z and Lu Hongjie (2013) Analyzing China Harmonization of Technical Barriers to Trade in the EU and US Markets The Twelfth Wuhan International Conference on E-Business ndash Emerging Operations amp Services Management Track Johnson M E (2001a) Learning from toys Lessons in managing supply chain
13 60
risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 Keith13 E13 M13 John13 S13 W13 and13 Tsunehiro13 O13 (2000)13 Quantifying13 the13 Impact13 of13 13 13 13 13 13 13 Technical13 Barriers13 to13 Trade13 A13 Framework13 for13 Analysis13 Policy13 Research13 13 13 13 13 13 13 Working13 Paper13 Development13 Research13 Group13 The13 World13 Bank Lee M A Flynn B B and Frohlich M T (2008) All supply chains donrsquot flow through understanding supply chain issues in product recalls Management and Organization Review 4 167ndash182 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal Marucheck A S (1987) On product liability and quality control IIE Transactions 19 355ndash360 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review Paul W B and Hari B (2008) Toy Recalls and China Emotion vs Evidence Management and Organization Review 42 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Reports and Reviews (Online documents included) Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby- Productshtml
13 61
Brief Guide to Analytical Methods for Measuring Lead in Paint Inter- Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground Report on Technical Barriers to Trade (2013) United States Trade Representative Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf The Impact of the TBT and SPS Agreements on Food Labeling and Safety Regulations httpcspinetorgreportscodexwtospsbthtm The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws-- StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml
13 62
GATTWTO Documents The Technical Barriers to Trade Agreement The General Agreement on Tariffs and Trade 1994 WTO Accession Protocol of The Peoplersquos Republic of China WTO Concerns on Indiarsquos Import Restriction on Chinese Toys WTO Technical information on TBT Trade topics Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm WTO Trade Policy Review (2012) WTO ldquoWhat is the WTOrdquo Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm WTO European Communities ndash Measures Affecting Asbestos and Asbestos- Containing Products WTDS135R
13 63
국문 초록
세계경제에 있어서 각 국가 경제의 연계성이 심화됨에 따라 많은
제조업들의 생산 라인과 공급 사슬 역시 세계화 되면서 주로 디자인이나
브랜드 관리를 담당하는 선진국과 생산과 제조를 담당하는 개발도상국
간의 기술 표준 차이에서 오는 문제점들이 발견되고 있다
세계무역기구(WTO) 체제하에서 무역에 관련된 기술표준들은 무역상
기술장벽 조항(TBT)에 따라 관리되어지나 WTO의 회원국들의 논의 하에
알맞은 조항을 명시하는 것과 조항의 효용성 또는 실제 각국의
기술표준들과 조항의 합치성은 별개의 문제인 것이 사실이다
본 논문은 미국 Mattel 사의 중국산 장난감 회수조치가 WTO
체제하에서 어떠한 법적 의미를 지니는지 살펴보았다 사건 당시 실제로
중국이 미국을 상대로 WTO에 제소하지는 않았지만 오늘날 대두되는
TBT의 중요성과 점점 더 심화되어가는 제조산업의 세계화 현상을
보았을 때 향후 비슷한 사건들이 발생할 가능성이 높기 때문에 이러한
분석은 유의미할 수 있으며 추후 시사하는 바 역시 클 것으로 예상된다
따라서 본 연구에서는 미국의 중국산 장난감 회수조치의 통상법적
사례분석을 통해 TBT가 기술표준문제에서 지니는 법적 의미를
분석하였다
키워드 세계무역기구 무역상 기술장벽협정 기술표준 Mattel사
장난감 회수조치 중국산 장난감
학번 2012-22086
ltstartpagegt10I INTRODUCTION 1II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 4 1 GATT ARTICLE I amp III 4 2 GATT ARTICLE XX(B) amp CHAPEAU OF ARTICLE XX 8 3 TBT UNDER THE WTO SYSTEM amp TBT ARTICLE II 10 4 OTHER RELATED TECHNICAL STANDARDS 20III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 28 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS 28 11 Characteristics of toy industry 28 12 Global supply chain with China involved 31 2 MATTELiexclmacrS TOY RECALL 34 21 Event outline 37 22 Aftermath of toy recall and its damage degree to the toy industry 40 23 Reaction and regulation of the US government and background policy 44 3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT 49 31 Preliminary findings under GATT Agreement 49 32 Legal analysis why USiexclmacrs toy recall is legally controversial under TBT Agreement 51IV FURTHER DISCUSSION AND CONCLUSION 54REFERENCES 59plusmnsup1sup1reg AtildeEcircmiddotIuml 63ltbodygt
13 17
and medium enterprises Information costs which include the costs of
evaluating the technical impact of foreign regulations translating and
disseminating product information and training of experts is also a part of
exporterrsquos burdens Conformity assessment costs confirming the compliance
with technical regulations through testing certification or inspection by
laboratories or certification bodies are usually at the companys expense as
well26
The TBT Agreement applies when a country applies aforementioned
technical regulations standards or procedures for assessing conformity with
these standards in such a way as to impose an unnecessary restriction on
international trade It is subject to review every three years to reflect the trend
The TBT Agreement covers a broad range of products including consumer
product such as toys for children which also implies that the largest number of
technical regulations and standards are adopted to aim at protecting human
safety or health27 In recent years the number of technical regulations and
standards adopted by countries has grown significantly Increased regulatory
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 26 Technical information on TBT Trade topics WTO official website Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm 27 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 2
13 18
policy can be seen as the result of higher standards of living worldwide which
have boosted consumers demand for safe and high-quality products28
The impact of the TBT on international trade is still being researched and
discussed which makes the issue ambiguous A study by Fontagneacute Mimouni
and Pasteels states that an insignificant or even positive impact of the TBT on
international trade of manufactured consumer products was observed29 On the
other hand researches on the WTO official website specifies that although it is
difficult to give a precise estimate of the impact on international trade of the
need to comply with different foreign technical regulations and standards it
certainly involves significant costs for producers and exporters that could be
huge burden to trade In general these costs arise from the translation of foreign
regulations hiring of technical experts to explain foreign regulations and
adjustment of production facilities to comply with the requirements In addition
there is the need to prove that the exported product meets the foreign
regulations The high costs involved may discourage manufacturers from trying
to sell abroad In the absence of international disciplines a risk exists that
technical regulations and standards could be adopted and applied solely to
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 28 Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html 29 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal
13 19
protect domestic industries30
33 TBT ARTICLE II
Article II of the TBT Agreement is the major part in terms of its
succession of GATT Article XX Especially Article II1 states
ldquoMembers shall ensure that in respect of technical regulations products imported from the territory of any Member shall be accorded treatment no less favourable than
that accorded to like products of national origin and to like products originating in any other countryrdquo
which stipulates that member states of the WTO must offer indiscriminative
treatment and environment to their trading partners within the WTO system
and between domestic goods and imported goods Moreover Article II2
presents
ldquoMembers shall ensure that technical regulations are not prepared adopted or applied with a view to or with the effect of creating unnecessary obstacles to
international trade For this purpose technical regulations shall not be more trade-restrictive than necessary to fulfil a legitimate objective taking account of the risks
non-fulfilment would create Such legitimate objectives are inter alia national security requirements the prevention of deceptive practices protection of human
health or safety animal or plant life or health or the environment In assessing such risks relevant elements of consideration are inter alia available scientific and
technical information related processing technology or intended end-uses of productsrdquo
Preceding article is composed of general obligation and specific obligation the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 30 Technical information on TBT Trade topics WTO official website Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm
13 20
part that states ldquoMembers shall ensure that technical regulations are not
prepared adopted or applied with a view to or with the effect of creating
unnecessary obstacles to international traderdquo is general obligation while the rest
represents specific obligation One can witness that such paragraph prohibits
trade-restrictive characteristic to fulfill a legitimate objective being consistent
with the purpose of the WTO Particularly following case study will be
analyzed based on these articles
4 OTHER RELATED TECHNICAL STANDARDS
41 Lead regulation
Lead in paint can be divided into soluble lead and insoluble lead soluble
lead is the lead likely to be available for absorption if a child mouths or
swallows31 Any exposure to both kinds of lead is potentially harmful for a
child as there is no known ldquosaferdquo level In May 2012 the US Centers for
Disease Control (CDC) announced it would change its policy on Childhood
Lead Poisoning to eliminate the terminology ldquolevel of concernrdquo that was
previously defined as a blood lead level of 10 ugdl and which had been widely
adopted by other health agencies This change acknowledges that all exposures
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 31 Brief Guide to Analytical Methods for Measuring Lead in Paint Inter-Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf
13 21
to lead are potentially harmful to a child and therefore public health policy
should focus on preventing exposures before they cause harm The CDC will
now recommend follow up for the most highly exposed children with elevated
blood lead levels above a reference value representing the top 25 of all
children in the US That level is currently 5 microgdl but this will be updated
every four years based on current surveillance testing data This is the first
substantive change in the agencyrsquos guidance on blood lead levels since 1991
While developed countries have implemented standards to regulate the use of
lead in paint much of the paint currently sold for residential use in most
countries contains high levels of lead A recent study examining lead
concentrations in the paint of 10 developing countries demonstrates that 68
of the new paints tested exceed the US standard of 90 ppm (effective August
2009) Published studies conducted in India China and other counties have had
similar findings32
Moreover most countries do not have regulatory limitations on lead
content in paint or only have voluntary standards in place In countries with
regulations the permissible lead levels are often inconsistent with a range of
excluded applications Standards between countries vary greatly and some
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 32 Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground
13 22
regulations reference soluble lead and others total lead (percent by weight)33
The lead level regulation in paint of the US and China is not an exception when
referring to the following table although both countries have same figure in
terms of the ppm the standard is slightly different since China measures the
soluble paint only while the US includes the total paint both soluble and
insoluble paint
Table 1 Lead in Paint Regulations by Country34
Such fact implies that regarding the lead level regulation China is less strict
then the US with 90 ppm maximum while the US requires less than 90 ppm
when considering the added amount of insoluble lead as well In fact acute
exposure to lead by chewing on a lead toy for example or repetitive exposure 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 33 Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground13 34 ibid 13
13 23
to lead by handling toys that contain it can lead to severe neurological
behavioral problems and damage brain cells especially in children35
42 Chinarsquos technical standard system and commitment to the WTO and TBT Agreement There are four levels of technical standards in China national trade
local and enterprise standards Under the Regulations for the Implementation of
the Standardization Law in formulating national standards the competent
standardization administration department under the State Council is
responsible for making plans organizing drafting examining and approving
numbering and issuing national standards If there are no national standards for
technical requirements that need to be standardized for certain trades
throughout the country trade standards may be formulated Trade standards
become null and void automatically after the corresponding national standards
enter into effect In the absence of national standards or trade standards local
standards may be formulated on safety and sanitation requirements for
industrial goods that need to be unified in the provinces autonomous regions
and municipalities directly under the Central Government Local standards
become null and void automatically after the corresponding national standards
or trade standards enter into effect In the absence of national standards trade 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 35 ldquo550000 More Chinese Toys Recalled for Leadrdquo The New York Times September 27 2007
13 24
standards or local standards for certain products the enterprises producing such
products may formulate their own standards as the basis for organizing
production Where there are already national trade or local standards
enterprises are encouraged to formulate and apply enterprise standards that are
stricter than the corresponding standards36
Furthermore China continues to be an active member of the WTO
Committee on Technical Barriers to Trade According to the authorities in the
period 1 January 2009 to end-October 2011 China made a total of 350
notifications to the Committee on Technical Barriers to Trade (including
revisions addenda supplements and corrigenda) Chinas notifications cover a
wide variety of products and concerns with particular emphasis on human
health and safety China has used the TBT Committee to raise concerns about
measures or proposed measures in its export markets on products ranging from
toys to herbal medicines In China the WTO enquiry point for technical
barriers to trade is the International Inspection and Quarantine Standards and
Technical Regulations Research Center under the State General Administration
for Quality Supervision and Inspection and Quarantine (AQSIQ) Also the
WTO Notification and Enquiry Center of Ministry of Commerce Peoplersquos
Republic of China (MOFCOM) is responsible for Chinas notifications to the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 36 Trade Policy Review (2012) World Trade Organization
13 25
WTO TBT Committee It has been notifying proposed technical regulations and
conformity assessment procedures to the TBT Committee so that interested
parties in WTO members are able to comment on them as required by the TBT
Agreement37
China is a member of the International Organization for Standardization
(ISO) the International Electrotechnical Commission (IEC) and the
International Telecommunication Union (ITU) the World Health Organization
of the United Nations (WHO) and Codex Alimentarius Commission as well as
several regional standards organizations such as the Pacific Area Standards
Congress Meanwhile the Standardization Administration of China (SAC) was
established in April 2001 It is the competent department authorized by the
State Council to implement administrative functions and to exercise unified
administration over the standardization work throughout the country Its main
responsibilities include taking part in drafting and amending laws and
regulations on national standardization drafting and implementing policies
concerning national standardization representing China in ISO IEC and other
international or regional standardization organizations and so on38
According to Chinarsquos Accession Protocol written by the WTO China
also has made commitments such as complying with obligations under TBT
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 37 Trade Policy Review (2012) World Trade Organization 38 ibid13
13 26
Agreement including the adoption and application of standards technical
regulations and the conformity assessment procedures (such as testing or
certification) to both imported and domestic goods and these procedures done
in a transparent manner China consented to speed up its process of reviewing
existing technical regulations standards and conformity assessment procedures
to determine their continuing relevance and consistency with international
standards and to harmonize with them as well Periodical reports on the status
of this review process and the number of standards and technical regulations
that have been nullified are one of Chinarsquos tangible commitments39
43 Concern of the US on Chinarsquos technical standards
Despite aforementioned changes National Trade Estimate Report of the
United States Trade Representative (USTR) states some problems and
limitations of Chinarsquos technical standard implementation Especially it still has
concerns about significant conformity assessment and testing-related issues in
China US exporters still continue to report that Chinarsquos regulatory
requirements are not enforced as strictly or uniformly against domestic
producers as compared to foreign producers In addition in some cases Chinarsquos
regulations provide only that products will be inspected or tested upon entry
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 39 Accession Protocol of The Peoplersquos Republic of China World Trade Organization
13 27
into Chinarsquos customs territory without any indication as to whether or how the
regulations will be applied to domestic producers However in 2007 as in prior
years almost all of the notified measures have emanated from AQSIQ SAC or
China Certification Accreditation Association (CNCA) and have rarely
included measures from other agencies that appear to require notification such
as the Ministry of Health the Ministry of Information Industry (MII) and the
State Environmental Protection Administration (SEPA) Four years ago in part
to address this problem China had reportedly formed a new inter-agency
committee with representatives from approximately 20 ministries and agencies
and chaired by AQSIQ to achieve better coordination on TBT matters but
progress has been inconsistent in this area As a result some of Chinarsquos TBT
measures continue to enter into force without having first been notified to the
TBT Committee and without foreign companies having had the opportunity to
comment on them or even being given a transition period during which to make
necessary adjustments In other cases some written comments submitted by
US and other foreign interested parties seemed to be wholly disregarded
Sometimes there was insufficient time for China to consider about these
issues40
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 40 National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative13
13 28
III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS
11 Characteristics of toy industry
Baby product manufacturing industry worldwide caters to around four
million babies on a yearly basis generating retail revenue of nearly seven
billion dollars Demand in this industry has grown due to a rising number of
babies to be catered to partly because people are starting families later Product
innovation and development has allowed retailers and manufactures to widen
the market using new technologies and advanced marketing approaches The
market encompasses different segments which can be divided into toys
feeding accessories wipes disposable diapers body care products and
soothers41
Especially toy industry is one of the worldrsquos oldest creative industries
For centuries toys have helped children to have fun and to transform to creator
masters emulators nurturers friends collectors story lovers and experience
seekers42 Toy industry also produces products which meet lsquocritical needs as
defined by Nagurney et al (2001) which specifies that toy products along with
other products are necessary to sustain and prolong human life and well-being
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 41 Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby-Productshtml 42 Del Vecchio G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA
13 29
Moreover consumer products such as toys while not necessary to sustain
human life have certainly contributed to the quality of life and improved living
standards enjoyed by much of the population43
However creative business such as toys is extremely volatile and seasonal
in nature Volatility in the toy industry is caused by variable and unpredictable
demands very short and specific selling-windows and short product-life-cycles
Therefore investors and practitioners know very well that the toy industry is far
from tranquil44 Along with its volatile characteristics the toy industry also has
incurred relatively higher costs on obsolete inventory lost sales and markdown
as compared to other industries45 Therefore to survive these industries face a
very unique challenge that is to provide the right toys at the right quantity at the
right stores during the very short selling-windows and to frequently provide
creative and yet price-competitive toys46 Also within toy industry increasingly
educated parents with higher levels of disposable incomes and growing
awareness regarding safety and health issues accompanies strong demands on
international safety standards according to the recent international trends Such 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 43 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 44 Johnson ME (2001a) Learning from toys Lessons in managing supply chain risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 45 Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 46 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management
13 30
elements of toy industry ultimately lead and motivate toy companies to focus
not only on sales and marketing but also on product quality control and
technology innovation Toy industry has globalized with much sourcing of
components and ingredients from low-cost global suppliers increased
outsourcing of production to foreign production facilities and transportation
and distribution within global markets Recent safety problems can be also
traced back to changes in global supply chain systems47 Also the industry
must continue increasing marketing budgets and intensify its safety standard to
combat bad publicity which can put a dent in product sales such as the blow to
the formula market caused by reports of lead in the paint used to color toys
Such scares damage consumer confidence and company credibility
necessitating strong publicity campaigning as a remedy Government
involvement in manufacturing practices is also likely to increase meaning that
companies will have to comply with standards set in place to help protect
consumers48
In terms of the major market of the toy industry the US the EU and
Asia-Pacific combine to represent over 80 percent of the overall market
Among them developed countries such as the US and EU are responsible for 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 47 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 48 Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby-Productshtml
13 31
capital and technology-intensive sector including design and marketing while
developing countries like China are in charge of labor-intensive process such
as manufacturing This implies that when it comes to product recall such
distinction between design and manufacturing is important particularly in the
context of the toy industry because toy companies such as Mattel perform the
design of toys whereas unnamed overseas manufacturers do manufacturing
Therefore when a certain company recalls its products the rationale for recall
must be clarified whether it is due to design flaw such as sharp edges or small
detachable parts or some manufacturing defects including excess lead in
surface paint or any other harmful chemicals contained in the toy 49
12 Global supply chain with China involved
It is important that management practices be improved to handle the
complexity of global supply chains Companies offshoring their manufacturing
to China (and similar countries) cannot simply rely on intermediaries and
agents in Hong Kong or Singapore to coordinate production and ensure quality
Such an approach was good enough in the initial stages of offshoring but
clearly falls short a decade after offshoring became a common business practice
The offshoring companies need to develop capabilities and systems to engage
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 49 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 32
more directly and closely with China and similar overseas manufacturing
locations Toy companies need to develop robust systems for quality control
and testing of the toys manufactured at their suppliersrsquo factories Unless
companies learn to manage these complexities it is difficult to ensure product
quality and safety50
When taking a closer look into the toy-manufacturing sector in China
Chinarsquos domestic manufacturers are mostly small and medium-sized firms
which may have to make costly technology upgrades before exports Although
many foreign brands have entered the growing Chinese market and established
their own factories and distribution networks they could not improve the
working environment of Chinese local manufacturers rather continuous
scandals caused by their recalls involving made-in-China products resulted in
stiffer working environment safety concern and manufacturing standards To
be worse additional tests and certificates required of businesses drove up costs
while the frequent production line adjustments lowers efficiency of
manufacturing process According to the New York Times interview director
for toy making company explained their sufferings that When orders from
Germany were cancelled Lin had to adjust the program of machines that were
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 50 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 33
producing German orders to meet US requirements as the safety criteria
differed for both nations51
Not only external factors but also internal factors within China are
prevalent which contribute to the poor safety of Chinese imported toys Berman
and Swani assert that five factors among others mainly cause such tendency
cost pressures and quality fade multiple levels of outsourcing often involving
small local producers the existence of a large number of counterfeit goods
made in China Chinese cleverness at evading detection for safety-related
infractions and poor product safety surveillance by the Chinese and US
government These elements coalesce to create an environment where there is a
need to cut corners to meet suppliersrsquo price expectations where unsafe
alternatives are readily available and where the chance of detection of unsafe
goods is very low52
Just as mentioned in the previous section toy industry is facing the era of
global supply chain by much sourcing of components and ingredients from low-
cost global suppliers increased outsourcing of production to foreign production
facilities and transportation and distribution within global markets In this
context many toy recalls that occurred around 2007 and 2008 could be traced
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 51 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007 52 Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48
13 34
back to changes in global supply chain systems53 In the model of offshore
production manufacturers can prevent defects with careful production It is also
known that the toy companies can prevent most of these types of defects with
efficient quality control and inspection mechanisms54
2 MATTELrsquoS TOY RECALL
Abovementioned global supply chain and Chinarsquos involvement in the toy
industry as a major manufacturer has provoked numerous controversies among
Western customers including Mattelrsquos huge toy recalls These issues had even
more crucial impacts on Chinese local manufacturing sectors since they were
the biggest toy makers in international toy market and certainly toy is enjoyed
by much of the population worldwide just as other consumer products possess
enormous pool of consumers On top of that safety problem of the toy covered
with leaded paint as such also have led some young consumers to physical and
mental health problems or even death
Chinese toy recalls involved the Consumer Product Safety Commission
(CPSC) in the US In the historical perspective the earliest instance of toy
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 53 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 54 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13
13 35
recalls from the records of the CPSC was in 1974 when toy chests were recalled
following the death of a child Recalling toys and other products in large
numbers in an infrequent but not an unprecedented event Since 1974 over 680
toy products have been recalled Of these 550 recalls were made in the last 20
years Each year toys were recalled on an average of 28 occasions The number
of recalls remained roughly stable until 2006 but appears to have been on the
rise since then In 2007 CPSC had recalled 56 recalls which would be the
highest number of recalls in the history of the toy industry In other words
there has been a definite increase in the number of recalls in 2007 as Table 2
and Figure 1 display
13 36
Table 2 Toy Recalls (1988-2007)55
Figure 1 Toy Recalls Over Time (1988-2007)56
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 55 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13 56 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209
13 37
The number of recalls involving Chinese-made toys also appears to be on the
rise over the last few years Toy companies started moving the production of
toys in China in the early 1990s This trend has continued and accelerated in
recent years Recalls involving Chinese-made toys was hovering around 50 of
the total until 2002 so recalls did not increase for well over a decade after
manufacturing moved to China However since 2003 this figure had hovered
around 80 and reached 95 this year which is a dramatic rise57 In this
regard real cases regarding the US and EUrsquos recall against toys manufactured
in China will be the main focus hereafter incident outline the point at issue
comparison between the USrsquos response against the issue and that of EU and
legal analysis based on TBT Agreement under WTO system will be the
following contents
21 Event outline
The recall was because of the lead paint coverage which was processed
in Chinese factories Lead was banned in paint on toys and other childrenrsquos
products in the United States in the 1970s but the problem has arisen again as
more toys are imported from China Of roughly 39 lead-related recalls in a
certain year 38 were of Chinese-made goods according to the CPSC In fact
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 57 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45
13 38
about fifty percent of Mattelrsquos revenue comes from toys made in eleven
factories it owns and operates That is a high share for the toy industry But the
other half comes from toys that it outsources to up to fifty manufacturers in
China Those toys tend to be short-term products that feature characters from
movies and television shows rather than Barbie dolls or other Mattel brands58
In early July in 2007 one of the European retailers that sell Mattel toys
discovered the lead on some products On July 6 Mattel stopped operations at
the factory that produced the toys and initiated an investigation and then on
July 18 Mattel took a reporter for The New York Times on a tour of a factory
in Guanyao China and of Mattelrsquos toy safety lab in Shenzhen to show its
sophisticated testing and inspection facilities including equipment that could
detect lead paint on incoming products or supplies At that time Mattel
executives say it was unclear whether Mattel was facing a widespread lead
paint problem or if the European case was an anomaly When the companyrsquos
executives received conclusive data that persuaded them to recall the eighty-
three products the company contacted retailers who stocked the toys
Originally Mattel requires the factories it contracts with to use paint and other
materials provided by certified suppliers Mattel executives said they did not
know if the contract manufacturer substituted paint from a noncertified supplier
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 58 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 39
or if a certified supplier caused the problem59 Later it was found that even
though the company had developed a certification program and rigorous testing
rules to make sure that its Chinese contractors adhered to standards for the
allowable levels of lead in paint yet some subcontractors were careless while
others intentionally violated the rules by substituting paint from a noncertified
supplier who provided the lead paint60
The string of lead paint cases has drawn the most attention from toy
product related association and consumer watchdogs In light of the recalls
Nickelodeon - which owns the characters Dora the Explorer and Diego - has
decided to introduce a third-party monitor to check up on all of the companies
that make toys under its brands including Mattel61 Combined with the recent
scares in the United States of Chinese-made pet food and globally of Chinese-
made pharmaceuticals and toothpaste the string of toy recalls is inspiring new
demands for stepped-up enforcement of safety by United States regulators and
importers as well as by the government and industry in China This summer
the Toy Industry Association has been working with the federal Consumer
Product Safety Commission on new regulations to require more stringent safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 59 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007 60 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 61 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 40
checks The Toy Industry Association urges its members to routinely test
products it is importing to make sure they comply with federal safety standards
which prohibit for example surface paint that contains lead in toys or items
that could cause a choking hazard62 Meanwhile Mattel agreed to pay $23
million to the CPSC for violating a federal lead paint ban and marketing
importing and selling non-compliant toys in civil penalties The CPSC said the
fine against the No 1 toymaker and its Fisher-Price pre-school division was the
highest ever for the agencys regulated product violations and the third largest
in its history63
22 Aftermath of toy recall and its damage degree to the toy industry
Such an unprecedented toy recall of the US against China was also
proven through numbers and figures As Table 2 and Figure 2 display the
number of both Chinese toy recall and lead-contained toy recall tend to increase
as years pass by especially from the year 2000 To make these table and figure
Laplume and Bapuji complied a database of toy recalls based on the recall
notices posted on the website of the US CPSC They presented the data on toy
recalls in Table 2 with special attention given to those involving toys made in
China and those recalled for excessive lead Authors also presented the data
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 62 ldquoAs More Toys Are Recalled Trail Ends in Chinardquo The New York Times June 19 2007 63 Mattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 2009
13 41
pictorially in Figure 2 to allow a visual interpretation of trends and
developments64
Table 2 Number of Lead-Contained Toy Recall Announcements (1988-2008)65
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 64 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports13 65 Ibid
13 42
Figure 2 Number of Lead-Contained Toy Recall (1998-2008)66
Apparently the reason why Chinese factory used lead-contained paint was due
to cheaper price Multinational Corporation such as Mattel kept on requiring
low cost and price to their suppliers while suppliers including Chinese
manufacturers were facing serious difficulties regarding the fact that their
export prices were rising due to continuous appreciation of the Yuan and
escalating labor cost Consequently for Chinese factory owners who are often
under intense pressure to lower production costs tend to cut corners in making
products and regularly use cheap and illegal substitutes such as leaded paint to
their toys to survive as Mattelrsquos suppliers Namely Chinese local manufacturers
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 66 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports
13 43
got pressure not only from Western companiesrsquo appetite for cheaper toys but
also from the fierce local competition to satisfy such appetite Furthermore
numerous toy recalls from the US worsen the situation repeated scandals
involving Chinese products resulted in stringent environmental safety and
manufacturing standards Additional tests and certificates required of
businesses drove up costs even more67 Long supply chain involving multiple
contractors and subcontractors which are common in China were also
nominated as the major contributor Every link in the chain was susceptible to
fraud or contaminated goods Such uncertainty usually contributes to supply
chain breakdown since the larger the chain the more people get involved and
the greater the difficulty in controlling the quality of the product68
Aftermath of toy recall also included remarkable changes after the US
Congress passed the new federal childrenrsquos product laws in August 2008
setting higher standards for toy safety product line adjustments must be done
more frequently and comprehensively to satisfy requirements and standards of
Mattel and policies of US Congress Changes like these affect the factorys
working efficiency and increases costs For instance it takes about a weeks
time to make the machines adapt to new procedures and also involves huge
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 67 ldquoSmall World After All for Toy-making Hubrdquo China Daily December 23 2008 68 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007
13 44
expenditure on purchase of substitute materials when required69 The nightmare
had continued after regulators in Beijing revoked the export licenses of two toy
manufacturers one of the heads of those Chinese company that made toys for
Mattel for fifteen years and was behind the recall this month of about a million
Mattel toys committed suicide in a company warehouse in southern China The
death was the latest development in a year filled with prominent recalls and
product safety scandals involving goods made in China According to the
briefing of Chinese government one of the paint suppliers for Chinese
manufacturer had shipped the company a fake lead-free paint pigment that
could be used in producing paint70
23 Reaction and regulation of the US government and background policy
In the US responsibility for the safety of consumer products with the
exception of food pharmaceuticals and automobiles falls within the
jurisdiction of the US CPSC which regulates the sale and manufacture of more
than 15000 different consumer product The CPSC collects information about
product safety issues from sources such as hospitals doctors newspaper reports
industry reports consumer complaints investigations conducted by its staff and
reports from companies When a company becomes aware of hazards
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 69 ldquoTrouble in Chinarsquos Toy Industryrdquo China Daily December 22 2008 70 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007
13 45
associated with the products it sold it is required by law to inform the CPSC
immediately within 24 hours Based on the information it received the CPSC
works in coordination with the companies involved to recall the hazardous
products from the market The recall notices are publicly available on the
CPSCrsquos website The CPSCrsquos recall notices contain information about the
product being recalled the company recalling the product where the product
was recalled the hazard associated with the usage of the recalled product sale
details such as the number of units sold sales locations sale period and sale
price the procedure to return the product and the remedy offered by the
company71
Authority for the CPSC is provided in the 2008 Consumer Product Safety
Improvement Act (CPSIA) passed by the US Congress which gave makers and
sellers of childrens products such as toys clothing and books have until
February 10 2009 to comply with stricter standards for permissible lead
phthalate content limits and other mandatory safety requirements72 Following
considerable pushback from toymakers who said the deadline was unrealistic
and also applied to products that had already been shipped the CPSC agreed to
delay the deadline for the new testing and certification requirements by a year
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 71 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209 72 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384
13 46
to Feb 10 201073 Apparently this act is the result of a spike of 473 consumer
products recalled in 2007 in what is referred to as the ldquoYear of the Recallrdquo74 It
became effective Aug 14 2009 in the US and imposes tough standards for lead
and chemicals called phthalates in products intended for children age 12 and
under It requires that all childrenrsquos products comply with all applicable
childrenrsquos product safety rules are tested for compliance by a CPSC-accepted
laboratory have a written Childrenrsquos Product Certificate issued by the
manufacturer or importer that provides evidence of the productrsquos compliance
and have permanent tracking information affixed to the product and its
packaging75 In fact the law increased the budget of CPSC imposed new
testing and documentation requirements and set new acceptable levels of
several substances It imposed new requirements on manufacturers of toys and
other consumer products for children The Act also increased fines and
specified jail time for some violations The law became to have more wide-
sweeping nature comparing to a previous bill the Lead-Free Toys Act This
earlier bill was incorporated into this act which was apparently prompted by
various scandals over high lead content in toys in 2007
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 73 ldquoMattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 200913 74 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 75 The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws--StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act
13 47
The Act contained three main standards including exposure levels of lead
phthalate and mandatory testing Especially regarding the exposure level of
lead the legislation reduced the limit of lead allowed in surface coatings or
paint to 90 ppm from then-current limit of 600 ppm effective on 14 August
2009 The legislation reduces the amount of total lead content in childrens
product substrates to 600 ppm by 10 February 2009 300 ppm by 14 August
2009 and 100 ppm by 14 August 2011 On the other hand the legislation
required for mandatory testing that every manufacturer of a product subject to a
consumer product safety rule will provide a General Conformity Certificate to
certify based on unit testing or a reasonable testing program that the product
complies with all safety rules76 These certificates must accompany the product
through the distribution chain through the retailer They must be available to the
CPSC during any inspection The third party testing requirement for lead
content was originally set by the CPSIA at 600 ppm but dropped to 300 ppm in
August 2009 However these lead content testing requirements were stayed by
the CPSC in January 2009 until February 10 2010 In December 2009 this stay
of enforcement was further extended until February 10 2011 In both cases the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 76 Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf
13 48
CPSC cited a need to implement further rulemaking and to give manufacturers
more time to comply77
US regulators also announced plans to set up a Beijing office to help
ensure Chinese exports are safe for Americans following a slew of recalls
involving childrenrsquos toys Particularly the US CSPC sought to establish a
permanent presence overseas for the first time to better cooperate with Chinese
regulators and companies so the countryrsquos products are up to US standards It
also planned to have commission staff working in the embassy in Beijing to
work with manufacturers and Chinese regulators One major task of Beijing
office was to educate Chinese manufacturers about the new requirements under
the CPSIA Considering some mutual economic interests between the US and
China Chinese manufacturers are expected to comply with this law since the
large retailers in the US require them to meet such standard78
Amid growing concerns over the safety of Chinese products the US
launched negotiations towards a common safety standard for toys on November
17 in Brussels with the EU as well The talks were formally opened during a
trilateral high-level meeting between EU Consumer Affairs Commissioner
Meglena Kuneva the US Chairman of the Consumer Product Safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 77 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review 78 ldquoUS seeks China office to ensure export safetyrdquo China Daily July 31 2009
13 49
Commission Nancy Nord and the Chinese Vice-Minister of AQSIQ Wei
Chuanzhong The three sides have decided to bring their joint efforts to a new
level by aligning their standards Toys will be the first targets since around 75
percent of toys sold around the world are made in China Common standards
and policy consistence are very crucial for Chinese manufacturers to do their
business in a fair and transparent arena points out Liang Mei deputy chairman
of China Toy Association Another comment was added that the companys
strong focus on research and development would help it to overcome the new
technological barriers and avoid safety disputes79 A certain kind of special
team that is engaged in investigating and studying technology standards of
various nations and international trends and managing onersquos own safety
standards higher than the general or keep it ahead of the criteria of the exporting
marketplaces were also suggested as solution by industry experts80
3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT
31 Preliminary findings under GATT Agreement
A preliminary research about the legitimacy of USrsquos recall on Chinese
toys under GATT Agreement insists that by placing a temporary ban on
Chinese toy products the United States would violate Article III which is
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 79 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007 80 ldquoTrouble in Toy Industryrdquo China Daily December 22 2008
13 50
National Treatment Despite violating GATT Article III4 the author insists
that a Panel would likely find the temporary ban on Chinese toy products valid
under Article XX(b) based on following rationales most of all the temporary
ban on Chinese toys is within the policies designated to protect the human life
and health of American children Just as the Panel in lsquoThailand ndash Cigarettersquo
case has recognized the negative human health effects of smoking a Panel
would likely conclude that the use of lead in childrenrsquos toys creates a negative
health effect It would likely then find that the United States sufficiently sets
forth a prima facie case for an Article XX(b) exception81 Moreover the author
writes no alternative measure could adequately diminish the high risk of lead
contamination of Chinese toys and therefore hold the strict measure valid
Authorrsquos opinion that the temporary ban on Chinese toy does not arbitrarily or
unjustifiably discriminate against Chinese toy imports also leads to justification
of US toy recall The logic behind is that the ban targets Chinese toy imports
because previous US measures failed to curtail the significant volume of
contaminated Chinese toys entering the US markets Since there are no
ulterior ldquoprotectionist objectivesrdquo the measure is not a ldquodisguised restrictionrdquo
under Article XXrsquos chapeau Therefore the author argues that since the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8113 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213
13 51
temporary ban satisfies all the requirements of Article XX(b) a Panel would
likely rule that it does not violate GATT principles82
32 Legal analysis why USrsquos toy recall is legally controversial under TBT Agreement When based on TBT Agreement one of the articles related to the USrsquos
recall on Chinese toy imports include Article II1 which states ldquoimported
product shall be accorded treatment no less favourable than that accorded to
domestic like productsrdquo representing MFN principle and NT 83 The other one
is Article II2 that regulates member statesrsquo measures not to be trade-restrictive
by stipulating that ldquotechnical regulations shall not be more trade-restrictive than
necessary to fulfill a legitimate objective taking account of the risks non-
fulfilment would createrdquo84
First of all Article II1 of TBT Agreement is highly likely to be violated
because it would treat Chinese toy imports less favorably than US domestic
toys To put in more detail since the essential factor that needs to be considered
is ldquolikenessrdquo between exports and imports determining whether US toys and
Chinese toys are like products under the meaning of Article II1 must be the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8213 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 83 TBT Art II1 84 TBT Art II2
13 52
prior analysis to reach such likely conclusion Just as Uche wrote in the legal
analysis under GATT Agreement Chinese toy imports are like products with
respect to US toys under the definition promulgated by GATT Article III4
because the ban would affect the ldquointernal sale offering for sale purchase
transportation distribution or userdquo of the Chinese toys85 According to Uche
ldquoin determining whether imported and domestic products are like products not
only the properties nature and quality of the product but also the end use of the
product must be consideredrdquo86 In fact Chinese toys and American toys share
similar nature which is to entertain children and manufacturers do not affect
such nature whether they are Americans or Chinese Also since manufacturing
factories in China are managed and controlled by Mattel with its same
operation policy the quality of Chinese-made toys and American-made toys
within Mattelrsquos manufacturing chain seems to be quite identical as well On top
of that regardless of their manufacturers toys generally have the same end-
users children When compared to customers in other age groups they seem to
share relatively similar tastes and consumer habits
On the other hand USrsquos recall on its Chinese imports can be analyzed
consistent with Article II2 of TBT Agreement According to the Panel Report
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 85 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 8613 Ibid13
13 53
of lsquoUS ndash Tunarsquo case the analysis of Article II2 of the TBT Agreement may be
conducted in two steps first to determine whether a certain action is taken to
fulfill a legitimate objective which include ldquoprotection of human health or
safetyrdquo and second if that is the case to determine whether that measure is
less trade-restrictive than necessary to fulfill such objective taking account of
the risks non-fulfillment would create87 Based on such criteria USrsquos recall was
due to protect American children from the exposure to the lead paint which can
be interpreted as the ldquolegitimate objectiverdquo On top of that the measure done by
the US can be regarded as less trade-restrictive than necessary to fulfill such
objective with the consideration about risks non-fulfillment would create since
the measure was merely a temporary recall on Mattelrsquos defects rather than
unilateral and arbitrary import restriction against the entire Chinese imports to
the US Also such measure may be originated from the risk-assessment of the
case when the legitimate objective protection of human health or safety has
failed to be fulfilled which might trigger serious physical and mental problems
to American children Therefore it can be concluded that USrsquos toy recall is not
inconsistent with TBT Article II2 when considering aforementioned facts
However although Article II2 is satisfied the recall measure taken by the US
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8713 WTO Panel Report lsquoUS mdash Tunarsquo (WTDS381R)
13
13 54
is still questionable because Article II1 and II2 of TBT Agreement are
obligations of WTO member nations which implies that both articles must be
satisfied to acquire legitimacy unlike the preliminary analysis based on GATT
Agreement Thus when the case similar to this occasion is brought to the
international court under the WTO there would be high probability that the
respondentrsquos recall measure might trigger legal controversy under the TBT
Agreement
IV FURTHER DISCUSSION AND CONCLUSION
This paper overall has implemented the case study of which the US has
recalled on Chinese toy imports concerning the lead paint and has analyzed the
suitability and legitimacy of such measure in light of TBT Agreement Prior to
the case study some applicable international rules were introduced GATT
Article I III XX(b) and the chapeau of Article XX which are MFN Principle
NT and General Exceptions to GATT provision respectively formulated the
basis of TBT Agreement In terms of TBT Agreement Article II1 and II2
were the main provision those are applicable to this specific case
Following such applicable international agreements toy industry trend
and the event outline of USrsquos recall on Chinese toy imports were displayed
Along with its volatile and seasonal characteristics the toy industry usually
13 55
incurs relatively higher costs on obsolete inventory lost sales and markdown
Also it is important strategy to survive that providing creative yet price-
competitive toys at the right quantity at the right stores during the very short
selling-windows At this point toy recall case done by the US on Chinese
imports in 2007 was one of the empirical evidence that shows aforementioned
drawback that toy industry and China as manufacturer is suffering from
Particularly this case of Mattelrsquos toy recall against Chinese toy products had
noteworthy significance as the occasion of which a certain multinational
corporationrsquos manufacture outsourcing got expanded to the scale of national
trade dispute concerning consumer product safety issue
Applying abovementioned articles from the TBT Agreement as an
analysis framework some legal controversies were presented regarding the US
toy recall case in the following section As the preliminary finding proved
based on GATT Agreement the recall measure itself violates MFN principle
and NT Nonetheless unlike GATT Agreement which contains exception
clause that justifies such violation TBT does not include any kind of
justification mechanism Therefore although the recall measure done by the US
satisfies Article II2 violation of Article II1 of TBT may cause legal
controversy when the similar case is brought to WTO
On the basis of such occasion and its legal issues several important
13 56
implications in the practical aspect can be drawn for the further discussion It
seems that although China is already well aware of the necessity to adopt and
apply international standards and to make their domestic ones harmonizing with
international norms through remarkable efforts as shown in some international
trade reports China is rather suffering from the disjunction between
continuously improving international standards and Chinarsquos lack of strict and
uniform enforcement of standards This may imply that efforts to make
international agreement and its application consistent must be done by both
international organization and local governments for effective connection
between the public and private sector Particularly the WTO should not stop at
establishing provisions but focus more on implementation with consideration
on each member nationrsquos industry environment and condition especially
regarding those of developing countries Consequently not only technical
standards and certificate management but also education and training program
for the industry fields ought to be provided in the scale of international
organizations
The Chinese government and industry groups also need to address this by
ensuring that Chinese exporters adhere to the standards of the importing
country Companies must invest time and effort in developing not only
standards and principles of safety for their suppliers but must also invest in
13 57
education and training to build the skills and abilities within the supplier
network to assure product safety88 At the same time the governments of
importing countries need to encourage Chinese authorities to develop global
standards on consumables then legislate and monitor them The difference in
standards across the world is clearly an issue These differences need to be
addressed with high priority so that consumers can benefit from globalization of
manufacturing and consumption The issue of global standards is contentious
because different countries have different trajectories of development The
standards of developing countries may not be acceptable to a developed country
On the other hand developing countries will some- times argue that they cannot
adopt the standards of the developed world because of the high costs associated
with these standards Nevertheless exports from developing countries should
adhere to the standards of the export markets Accordingly all those involved
in the global supply chain such as suppliers manufacturers and marketers need
to develop systems to ensure the standards are applied89
This issue with toy recalls takes on another dimension of concern in more
local level which is the cost issue caused by the vicious cycle in global supply
chain of toy industry Despite the awareness of Chinese manufacturers 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8813 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-72013 89 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 58
regarding international technical standards it may be hard for them to ignore
cheaper leaded-paint when squeezed between harsh demands on lower cost
from the US importers and domestic problems such as increasing labor cost and
RMB appreciation At this point the vicious cycle can be formed in toy
industryrsquos global supply chain in spite of the information and knowledge about
the current international standards local manufacturers use cheaper leaded paint
for lower cost Detecting excessive lead level from the paint demands on
technical standard becomes harsher within importing countries As a result
such higher standards require more cost for locals to be satisfied which
ultimately completes the vicious cycle Consequently it seems that further
discussion and researches about constructive measures including policy
changes may be essential and important to resolve such crisis more
fundamentally
13 59
REFERENCES
Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 Del V G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45 Jiacheng Z and Lu Hongjie (2013) Analyzing China Harmonization of Technical Barriers to Trade in the EU and US Markets The Twelfth Wuhan International Conference on E-Business ndash Emerging Operations amp Services Management Track Johnson M E (2001a) Learning from toys Lessons in managing supply chain
13 60
risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 Keith13 E13 M13 John13 S13 W13 and13 Tsunehiro13 O13 (2000)13 Quantifying13 the13 Impact13 of13 13 13 13 13 13 13 Technical13 Barriers13 to13 Trade13 A13 Framework13 for13 Analysis13 Policy13 Research13 13 13 13 13 13 13 Working13 Paper13 Development13 Research13 Group13 The13 World13 Bank Lee M A Flynn B B and Frohlich M T (2008) All supply chains donrsquot flow through understanding supply chain issues in product recalls Management and Organization Review 4 167ndash182 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal Marucheck A S (1987) On product liability and quality control IIE Transactions 19 355ndash360 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review Paul W B and Hari B (2008) Toy Recalls and China Emotion vs Evidence Management and Organization Review 42 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Reports and Reviews (Online documents included) Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby- Productshtml
13 61
Brief Guide to Analytical Methods for Measuring Lead in Paint Inter- Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground Report on Technical Barriers to Trade (2013) United States Trade Representative Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf The Impact of the TBT and SPS Agreements on Food Labeling and Safety Regulations httpcspinetorgreportscodexwtospsbthtm The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws-- StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml
13 62
GATTWTO Documents The Technical Barriers to Trade Agreement The General Agreement on Tariffs and Trade 1994 WTO Accession Protocol of The Peoplersquos Republic of China WTO Concerns on Indiarsquos Import Restriction on Chinese Toys WTO Technical information on TBT Trade topics Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm WTO Trade Policy Review (2012) WTO ldquoWhat is the WTOrdquo Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm WTO European Communities ndash Measures Affecting Asbestos and Asbestos- Containing Products WTDS135R
13 63
국문 초록
세계경제에 있어서 각 국가 경제의 연계성이 심화됨에 따라 많은
제조업들의 생산 라인과 공급 사슬 역시 세계화 되면서 주로 디자인이나
브랜드 관리를 담당하는 선진국과 생산과 제조를 담당하는 개발도상국
간의 기술 표준 차이에서 오는 문제점들이 발견되고 있다
세계무역기구(WTO) 체제하에서 무역에 관련된 기술표준들은 무역상
기술장벽 조항(TBT)에 따라 관리되어지나 WTO의 회원국들의 논의 하에
알맞은 조항을 명시하는 것과 조항의 효용성 또는 실제 각국의
기술표준들과 조항의 합치성은 별개의 문제인 것이 사실이다
본 논문은 미국 Mattel 사의 중국산 장난감 회수조치가 WTO
체제하에서 어떠한 법적 의미를 지니는지 살펴보았다 사건 당시 실제로
중국이 미국을 상대로 WTO에 제소하지는 않았지만 오늘날 대두되는
TBT의 중요성과 점점 더 심화되어가는 제조산업의 세계화 현상을
보았을 때 향후 비슷한 사건들이 발생할 가능성이 높기 때문에 이러한
분석은 유의미할 수 있으며 추후 시사하는 바 역시 클 것으로 예상된다
따라서 본 연구에서는 미국의 중국산 장난감 회수조치의 통상법적
사례분석을 통해 TBT가 기술표준문제에서 지니는 법적 의미를
분석하였다
키워드 세계무역기구 무역상 기술장벽협정 기술표준 Mattel사
장난감 회수조치 중국산 장난감
학번 2012-22086
ltstartpagegt10I INTRODUCTION 1II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 4 1 GATT ARTICLE I amp III 4 2 GATT ARTICLE XX(B) amp CHAPEAU OF ARTICLE XX 8 3 TBT UNDER THE WTO SYSTEM amp TBT ARTICLE II 10 4 OTHER RELATED TECHNICAL STANDARDS 20III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 28 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS 28 11 Characteristics of toy industry 28 12 Global supply chain with China involved 31 2 MATTELiexclmacrS TOY RECALL 34 21 Event outline 37 22 Aftermath of toy recall and its damage degree to the toy industry 40 23 Reaction and regulation of the US government and background policy 44 3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT 49 31 Preliminary findings under GATT Agreement 49 32 Legal analysis why USiexclmacrs toy recall is legally controversial under TBT Agreement 51IV FURTHER DISCUSSION AND CONCLUSION 54REFERENCES 59plusmnsup1sup1reg AtildeEcircmiddotIuml 63ltbodygt
13 18
policy can be seen as the result of higher standards of living worldwide which
have boosted consumers demand for safe and high-quality products28
The impact of the TBT on international trade is still being researched and
discussed which makes the issue ambiguous A study by Fontagneacute Mimouni
and Pasteels states that an insignificant or even positive impact of the TBT on
international trade of manufactured consumer products was observed29 On the
other hand researches on the WTO official website specifies that although it is
difficult to give a precise estimate of the impact on international trade of the
need to comply with different foreign technical regulations and standards it
certainly involves significant costs for producers and exporters that could be
huge burden to trade In general these costs arise from the translation of foreign
regulations hiring of technical experts to explain foreign regulations and
adjustment of production facilities to comply with the requirements In addition
there is the need to prove that the exported product meets the foreign
regulations The high costs involved may discourage manufacturers from trying
to sell abroad In the absence of international disciplines a risk exists that
technical regulations and standards could be adopted and applied solely to
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 28 Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html 29 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal
13 19
protect domestic industries30
33 TBT ARTICLE II
Article II of the TBT Agreement is the major part in terms of its
succession of GATT Article XX Especially Article II1 states
ldquoMembers shall ensure that in respect of technical regulations products imported from the territory of any Member shall be accorded treatment no less favourable than
that accorded to like products of national origin and to like products originating in any other countryrdquo
which stipulates that member states of the WTO must offer indiscriminative
treatment and environment to their trading partners within the WTO system
and between domestic goods and imported goods Moreover Article II2
presents
ldquoMembers shall ensure that technical regulations are not prepared adopted or applied with a view to or with the effect of creating unnecessary obstacles to
international trade For this purpose technical regulations shall not be more trade-restrictive than necessary to fulfil a legitimate objective taking account of the risks
non-fulfilment would create Such legitimate objectives are inter alia national security requirements the prevention of deceptive practices protection of human
health or safety animal or plant life or health or the environment In assessing such risks relevant elements of consideration are inter alia available scientific and
technical information related processing technology or intended end-uses of productsrdquo
Preceding article is composed of general obligation and specific obligation the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 30 Technical information on TBT Trade topics WTO official website Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm
13 20
part that states ldquoMembers shall ensure that technical regulations are not
prepared adopted or applied with a view to or with the effect of creating
unnecessary obstacles to international traderdquo is general obligation while the rest
represents specific obligation One can witness that such paragraph prohibits
trade-restrictive characteristic to fulfill a legitimate objective being consistent
with the purpose of the WTO Particularly following case study will be
analyzed based on these articles
4 OTHER RELATED TECHNICAL STANDARDS
41 Lead regulation
Lead in paint can be divided into soluble lead and insoluble lead soluble
lead is the lead likely to be available for absorption if a child mouths or
swallows31 Any exposure to both kinds of lead is potentially harmful for a
child as there is no known ldquosaferdquo level In May 2012 the US Centers for
Disease Control (CDC) announced it would change its policy on Childhood
Lead Poisoning to eliminate the terminology ldquolevel of concernrdquo that was
previously defined as a blood lead level of 10 ugdl and which had been widely
adopted by other health agencies This change acknowledges that all exposures
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 31 Brief Guide to Analytical Methods for Measuring Lead in Paint Inter-Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf
13 21
to lead are potentially harmful to a child and therefore public health policy
should focus on preventing exposures before they cause harm The CDC will
now recommend follow up for the most highly exposed children with elevated
blood lead levels above a reference value representing the top 25 of all
children in the US That level is currently 5 microgdl but this will be updated
every four years based on current surveillance testing data This is the first
substantive change in the agencyrsquos guidance on blood lead levels since 1991
While developed countries have implemented standards to regulate the use of
lead in paint much of the paint currently sold for residential use in most
countries contains high levels of lead A recent study examining lead
concentrations in the paint of 10 developing countries demonstrates that 68
of the new paints tested exceed the US standard of 90 ppm (effective August
2009) Published studies conducted in India China and other counties have had
similar findings32
Moreover most countries do not have regulatory limitations on lead
content in paint or only have voluntary standards in place In countries with
regulations the permissible lead levels are often inconsistent with a range of
excluded applications Standards between countries vary greatly and some
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 32 Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground
13 22
regulations reference soluble lead and others total lead (percent by weight)33
The lead level regulation in paint of the US and China is not an exception when
referring to the following table although both countries have same figure in
terms of the ppm the standard is slightly different since China measures the
soluble paint only while the US includes the total paint both soluble and
insoluble paint
Table 1 Lead in Paint Regulations by Country34
Such fact implies that regarding the lead level regulation China is less strict
then the US with 90 ppm maximum while the US requires less than 90 ppm
when considering the added amount of insoluble lead as well In fact acute
exposure to lead by chewing on a lead toy for example or repetitive exposure 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 33 Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground13 34 ibid 13
13 23
to lead by handling toys that contain it can lead to severe neurological
behavioral problems and damage brain cells especially in children35
42 Chinarsquos technical standard system and commitment to the WTO and TBT Agreement There are four levels of technical standards in China national trade
local and enterprise standards Under the Regulations for the Implementation of
the Standardization Law in formulating national standards the competent
standardization administration department under the State Council is
responsible for making plans organizing drafting examining and approving
numbering and issuing national standards If there are no national standards for
technical requirements that need to be standardized for certain trades
throughout the country trade standards may be formulated Trade standards
become null and void automatically after the corresponding national standards
enter into effect In the absence of national standards or trade standards local
standards may be formulated on safety and sanitation requirements for
industrial goods that need to be unified in the provinces autonomous regions
and municipalities directly under the Central Government Local standards
become null and void automatically after the corresponding national standards
or trade standards enter into effect In the absence of national standards trade 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 35 ldquo550000 More Chinese Toys Recalled for Leadrdquo The New York Times September 27 2007
13 24
standards or local standards for certain products the enterprises producing such
products may formulate their own standards as the basis for organizing
production Where there are already national trade or local standards
enterprises are encouraged to formulate and apply enterprise standards that are
stricter than the corresponding standards36
Furthermore China continues to be an active member of the WTO
Committee on Technical Barriers to Trade According to the authorities in the
period 1 January 2009 to end-October 2011 China made a total of 350
notifications to the Committee on Technical Barriers to Trade (including
revisions addenda supplements and corrigenda) Chinas notifications cover a
wide variety of products and concerns with particular emphasis on human
health and safety China has used the TBT Committee to raise concerns about
measures or proposed measures in its export markets on products ranging from
toys to herbal medicines In China the WTO enquiry point for technical
barriers to trade is the International Inspection and Quarantine Standards and
Technical Regulations Research Center under the State General Administration
for Quality Supervision and Inspection and Quarantine (AQSIQ) Also the
WTO Notification and Enquiry Center of Ministry of Commerce Peoplersquos
Republic of China (MOFCOM) is responsible for Chinas notifications to the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 36 Trade Policy Review (2012) World Trade Organization
13 25
WTO TBT Committee It has been notifying proposed technical regulations and
conformity assessment procedures to the TBT Committee so that interested
parties in WTO members are able to comment on them as required by the TBT
Agreement37
China is a member of the International Organization for Standardization
(ISO) the International Electrotechnical Commission (IEC) and the
International Telecommunication Union (ITU) the World Health Organization
of the United Nations (WHO) and Codex Alimentarius Commission as well as
several regional standards organizations such as the Pacific Area Standards
Congress Meanwhile the Standardization Administration of China (SAC) was
established in April 2001 It is the competent department authorized by the
State Council to implement administrative functions and to exercise unified
administration over the standardization work throughout the country Its main
responsibilities include taking part in drafting and amending laws and
regulations on national standardization drafting and implementing policies
concerning national standardization representing China in ISO IEC and other
international or regional standardization organizations and so on38
According to Chinarsquos Accession Protocol written by the WTO China
also has made commitments such as complying with obligations under TBT
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 37 Trade Policy Review (2012) World Trade Organization 38 ibid13
13 26
Agreement including the adoption and application of standards technical
regulations and the conformity assessment procedures (such as testing or
certification) to both imported and domestic goods and these procedures done
in a transparent manner China consented to speed up its process of reviewing
existing technical regulations standards and conformity assessment procedures
to determine their continuing relevance and consistency with international
standards and to harmonize with them as well Periodical reports on the status
of this review process and the number of standards and technical regulations
that have been nullified are one of Chinarsquos tangible commitments39
43 Concern of the US on Chinarsquos technical standards
Despite aforementioned changes National Trade Estimate Report of the
United States Trade Representative (USTR) states some problems and
limitations of Chinarsquos technical standard implementation Especially it still has
concerns about significant conformity assessment and testing-related issues in
China US exporters still continue to report that Chinarsquos regulatory
requirements are not enforced as strictly or uniformly against domestic
producers as compared to foreign producers In addition in some cases Chinarsquos
regulations provide only that products will be inspected or tested upon entry
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 39 Accession Protocol of The Peoplersquos Republic of China World Trade Organization
13 27
into Chinarsquos customs territory without any indication as to whether or how the
regulations will be applied to domestic producers However in 2007 as in prior
years almost all of the notified measures have emanated from AQSIQ SAC or
China Certification Accreditation Association (CNCA) and have rarely
included measures from other agencies that appear to require notification such
as the Ministry of Health the Ministry of Information Industry (MII) and the
State Environmental Protection Administration (SEPA) Four years ago in part
to address this problem China had reportedly formed a new inter-agency
committee with representatives from approximately 20 ministries and agencies
and chaired by AQSIQ to achieve better coordination on TBT matters but
progress has been inconsistent in this area As a result some of Chinarsquos TBT
measures continue to enter into force without having first been notified to the
TBT Committee and without foreign companies having had the opportunity to
comment on them or even being given a transition period during which to make
necessary adjustments In other cases some written comments submitted by
US and other foreign interested parties seemed to be wholly disregarded
Sometimes there was insufficient time for China to consider about these
issues40
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 40 National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative13
13 28
III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS
11 Characteristics of toy industry
Baby product manufacturing industry worldwide caters to around four
million babies on a yearly basis generating retail revenue of nearly seven
billion dollars Demand in this industry has grown due to a rising number of
babies to be catered to partly because people are starting families later Product
innovation and development has allowed retailers and manufactures to widen
the market using new technologies and advanced marketing approaches The
market encompasses different segments which can be divided into toys
feeding accessories wipes disposable diapers body care products and
soothers41
Especially toy industry is one of the worldrsquos oldest creative industries
For centuries toys have helped children to have fun and to transform to creator
masters emulators nurturers friends collectors story lovers and experience
seekers42 Toy industry also produces products which meet lsquocritical needs as
defined by Nagurney et al (2001) which specifies that toy products along with
other products are necessary to sustain and prolong human life and well-being
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 41 Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby-Productshtml 42 Del Vecchio G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA
13 29
Moreover consumer products such as toys while not necessary to sustain
human life have certainly contributed to the quality of life and improved living
standards enjoyed by much of the population43
However creative business such as toys is extremely volatile and seasonal
in nature Volatility in the toy industry is caused by variable and unpredictable
demands very short and specific selling-windows and short product-life-cycles
Therefore investors and practitioners know very well that the toy industry is far
from tranquil44 Along with its volatile characteristics the toy industry also has
incurred relatively higher costs on obsolete inventory lost sales and markdown
as compared to other industries45 Therefore to survive these industries face a
very unique challenge that is to provide the right toys at the right quantity at the
right stores during the very short selling-windows and to frequently provide
creative and yet price-competitive toys46 Also within toy industry increasingly
educated parents with higher levels of disposable incomes and growing
awareness regarding safety and health issues accompanies strong demands on
international safety standards according to the recent international trends Such 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 43 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 44 Johnson ME (2001a) Learning from toys Lessons in managing supply chain risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 45 Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 46 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management
13 30
elements of toy industry ultimately lead and motivate toy companies to focus
not only on sales and marketing but also on product quality control and
technology innovation Toy industry has globalized with much sourcing of
components and ingredients from low-cost global suppliers increased
outsourcing of production to foreign production facilities and transportation
and distribution within global markets Recent safety problems can be also
traced back to changes in global supply chain systems47 Also the industry
must continue increasing marketing budgets and intensify its safety standard to
combat bad publicity which can put a dent in product sales such as the blow to
the formula market caused by reports of lead in the paint used to color toys
Such scares damage consumer confidence and company credibility
necessitating strong publicity campaigning as a remedy Government
involvement in manufacturing practices is also likely to increase meaning that
companies will have to comply with standards set in place to help protect
consumers48
In terms of the major market of the toy industry the US the EU and
Asia-Pacific combine to represent over 80 percent of the overall market
Among them developed countries such as the US and EU are responsible for 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 47 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 48 Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby-Productshtml
13 31
capital and technology-intensive sector including design and marketing while
developing countries like China are in charge of labor-intensive process such
as manufacturing This implies that when it comes to product recall such
distinction between design and manufacturing is important particularly in the
context of the toy industry because toy companies such as Mattel perform the
design of toys whereas unnamed overseas manufacturers do manufacturing
Therefore when a certain company recalls its products the rationale for recall
must be clarified whether it is due to design flaw such as sharp edges or small
detachable parts or some manufacturing defects including excess lead in
surface paint or any other harmful chemicals contained in the toy 49
12 Global supply chain with China involved
It is important that management practices be improved to handle the
complexity of global supply chains Companies offshoring their manufacturing
to China (and similar countries) cannot simply rely on intermediaries and
agents in Hong Kong or Singapore to coordinate production and ensure quality
Such an approach was good enough in the initial stages of offshoring but
clearly falls short a decade after offshoring became a common business practice
The offshoring companies need to develop capabilities and systems to engage
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 49 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 32
more directly and closely with China and similar overseas manufacturing
locations Toy companies need to develop robust systems for quality control
and testing of the toys manufactured at their suppliersrsquo factories Unless
companies learn to manage these complexities it is difficult to ensure product
quality and safety50
When taking a closer look into the toy-manufacturing sector in China
Chinarsquos domestic manufacturers are mostly small and medium-sized firms
which may have to make costly technology upgrades before exports Although
many foreign brands have entered the growing Chinese market and established
their own factories and distribution networks they could not improve the
working environment of Chinese local manufacturers rather continuous
scandals caused by their recalls involving made-in-China products resulted in
stiffer working environment safety concern and manufacturing standards To
be worse additional tests and certificates required of businesses drove up costs
while the frequent production line adjustments lowers efficiency of
manufacturing process According to the New York Times interview director
for toy making company explained their sufferings that When orders from
Germany were cancelled Lin had to adjust the program of machines that were
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 50 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 33
producing German orders to meet US requirements as the safety criteria
differed for both nations51
Not only external factors but also internal factors within China are
prevalent which contribute to the poor safety of Chinese imported toys Berman
and Swani assert that five factors among others mainly cause such tendency
cost pressures and quality fade multiple levels of outsourcing often involving
small local producers the existence of a large number of counterfeit goods
made in China Chinese cleverness at evading detection for safety-related
infractions and poor product safety surveillance by the Chinese and US
government These elements coalesce to create an environment where there is a
need to cut corners to meet suppliersrsquo price expectations where unsafe
alternatives are readily available and where the chance of detection of unsafe
goods is very low52
Just as mentioned in the previous section toy industry is facing the era of
global supply chain by much sourcing of components and ingredients from low-
cost global suppliers increased outsourcing of production to foreign production
facilities and transportation and distribution within global markets In this
context many toy recalls that occurred around 2007 and 2008 could be traced
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 51 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007 52 Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48
13 34
back to changes in global supply chain systems53 In the model of offshore
production manufacturers can prevent defects with careful production It is also
known that the toy companies can prevent most of these types of defects with
efficient quality control and inspection mechanisms54
2 MATTELrsquoS TOY RECALL
Abovementioned global supply chain and Chinarsquos involvement in the toy
industry as a major manufacturer has provoked numerous controversies among
Western customers including Mattelrsquos huge toy recalls These issues had even
more crucial impacts on Chinese local manufacturing sectors since they were
the biggest toy makers in international toy market and certainly toy is enjoyed
by much of the population worldwide just as other consumer products possess
enormous pool of consumers On top of that safety problem of the toy covered
with leaded paint as such also have led some young consumers to physical and
mental health problems or even death
Chinese toy recalls involved the Consumer Product Safety Commission
(CPSC) in the US In the historical perspective the earliest instance of toy
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 53 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 54 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13
13 35
recalls from the records of the CPSC was in 1974 when toy chests were recalled
following the death of a child Recalling toys and other products in large
numbers in an infrequent but not an unprecedented event Since 1974 over 680
toy products have been recalled Of these 550 recalls were made in the last 20
years Each year toys were recalled on an average of 28 occasions The number
of recalls remained roughly stable until 2006 but appears to have been on the
rise since then In 2007 CPSC had recalled 56 recalls which would be the
highest number of recalls in the history of the toy industry In other words
there has been a definite increase in the number of recalls in 2007 as Table 2
and Figure 1 display
13 36
Table 2 Toy Recalls (1988-2007)55
Figure 1 Toy Recalls Over Time (1988-2007)56
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 55 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13 56 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209
13 37
The number of recalls involving Chinese-made toys also appears to be on the
rise over the last few years Toy companies started moving the production of
toys in China in the early 1990s This trend has continued and accelerated in
recent years Recalls involving Chinese-made toys was hovering around 50 of
the total until 2002 so recalls did not increase for well over a decade after
manufacturing moved to China However since 2003 this figure had hovered
around 80 and reached 95 this year which is a dramatic rise57 In this
regard real cases regarding the US and EUrsquos recall against toys manufactured
in China will be the main focus hereafter incident outline the point at issue
comparison between the USrsquos response against the issue and that of EU and
legal analysis based on TBT Agreement under WTO system will be the
following contents
21 Event outline
The recall was because of the lead paint coverage which was processed
in Chinese factories Lead was banned in paint on toys and other childrenrsquos
products in the United States in the 1970s but the problem has arisen again as
more toys are imported from China Of roughly 39 lead-related recalls in a
certain year 38 were of Chinese-made goods according to the CPSC In fact
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 57 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45
13 38
about fifty percent of Mattelrsquos revenue comes from toys made in eleven
factories it owns and operates That is a high share for the toy industry But the
other half comes from toys that it outsources to up to fifty manufacturers in
China Those toys tend to be short-term products that feature characters from
movies and television shows rather than Barbie dolls or other Mattel brands58
In early July in 2007 one of the European retailers that sell Mattel toys
discovered the lead on some products On July 6 Mattel stopped operations at
the factory that produced the toys and initiated an investigation and then on
July 18 Mattel took a reporter for The New York Times on a tour of a factory
in Guanyao China and of Mattelrsquos toy safety lab in Shenzhen to show its
sophisticated testing and inspection facilities including equipment that could
detect lead paint on incoming products or supplies At that time Mattel
executives say it was unclear whether Mattel was facing a widespread lead
paint problem or if the European case was an anomaly When the companyrsquos
executives received conclusive data that persuaded them to recall the eighty-
three products the company contacted retailers who stocked the toys
Originally Mattel requires the factories it contracts with to use paint and other
materials provided by certified suppliers Mattel executives said they did not
know if the contract manufacturer substituted paint from a noncertified supplier
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 58 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 39
or if a certified supplier caused the problem59 Later it was found that even
though the company had developed a certification program and rigorous testing
rules to make sure that its Chinese contractors adhered to standards for the
allowable levels of lead in paint yet some subcontractors were careless while
others intentionally violated the rules by substituting paint from a noncertified
supplier who provided the lead paint60
The string of lead paint cases has drawn the most attention from toy
product related association and consumer watchdogs In light of the recalls
Nickelodeon - which owns the characters Dora the Explorer and Diego - has
decided to introduce a third-party monitor to check up on all of the companies
that make toys under its brands including Mattel61 Combined with the recent
scares in the United States of Chinese-made pet food and globally of Chinese-
made pharmaceuticals and toothpaste the string of toy recalls is inspiring new
demands for stepped-up enforcement of safety by United States regulators and
importers as well as by the government and industry in China This summer
the Toy Industry Association has been working with the federal Consumer
Product Safety Commission on new regulations to require more stringent safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 59 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007 60 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 61 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 40
checks The Toy Industry Association urges its members to routinely test
products it is importing to make sure they comply with federal safety standards
which prohibit for example surface paint that contains lead in toys or items
that could cause a choking hazard62 Meanwhile Mattel agreed to pay $23
million to the CPSC for violating a federal lead paint ban and marketing
importing and selling non-compliant toys in civil penalties The CPSC said the
fine against the No 1 toymaker and its Fisher-Price pre-school division was the
highest ever for the agencys regulated product violations and the third largest
in its history63
22 Aftermath of toy recall and its damage degree to the toy industry
Such an unprecedented toy recall of the US against China was also
proven through numbers and figures As Table 2 and Figure 2 display the
number of both Chinese toy recall and lead-contained toy recall tend to increase
as years pass by especially from the year 2000 To make these table and figure
Laplume and Bapuji complied a database of toy recalls based on the recall
notices posted on the website of the US CPSC They presented the data on toy
recalls in Table 2 with special attention given to those involving toys made in
China and those recalled for excessive lead Authors also presented the data
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 62 ldquoAs More Toys Are Recalled Trail Ends in Chinardquo The New York Times June 19 2007 63 Mattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 2009
13 41
pictorially in Figure 2 to allow a visual interpretation of trends and
developments64
Table 2 Number of Lead-Contained Toy Recall Announcements (1988-2008)65
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 64 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports13 65 Ibid
13 42
Figure 2 Number of Lead-Contained Toy Recall (1998-2008)66
Apparently the reason why Chinese factory used lead-contained paint was due
to cheaper price Multinational Corporation such as Mattel kept on requiring
low cost and price to their suppliers while suppliers including Chinese
manufacturers were facing serious difficulties regarding the fact that their
export prices were rising due to continuous appreciation of the Yuan and
escalating labor cost Consequently for Chinese factory owners who are often
under intense pressure to lower production costs tend to cut corners in making
products and regularly use cheap and illegal substitutes such as leaded paint to
their toys to survive as Mattelrsquos suppliers Namely Chinese local manufacturers
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 66 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports
13 43
got pressure not only from Western companiesrsquo appetite for cheaper toys but
also from the fierce local competition to satisfy such appetite Furthermore
numerous toy recalls from the US worsen the situation repeated scandals
involving Chinese products resulted in stringent environmental safety and
manufacturing standards Additional tests and certificates required of
businesses drove up costs even more67 Long supply chain involving multiple
contractors and subcontractors which are common in China were also
nominated as the major contributor Every link in the chain was susceptible to
fraud or contaminated goods Such uncertainty usually contributes to supply
chain breakdown since the larger the chain the more people get involved and
the greater the difficulty in controlling the quality of the product68
Aftermath of toy recall also included remarkable changes after the US
Congress passed the new federal childrenrsquos product laws in August 2008
setting higher standards for toy safety product line adjustments must be done
more frequently and comprehensively to satisfy requirements and standards of
Mattel and policies of US Congress Changes like these affect the factorys
working efficiency and increases costs For instance it takes about a weeks
time to make the machines adapt to new procedures and also involves huge
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 67 ldquoSmall World After All for Toy-making Hubrdquo China Daily December 23 2008 68 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007
13 44
expenditure on purchase of substitute materials when required69 The nightmare
had continued after regulators in Beijing revoked the export licenses of two toy
manufacturers one of the heads of those Chinese company that made toys for
Mattel for fifteen years and was behind the recall this month of about a million
Mattel toys committed suicide in a company warehouse in southern China The
death was the latest development in a year filled with prominent recalls and
product safety scandals involving goods made in China According to the
briefing of Chinese government one of the paint suppliers for Chinese
manufacturer had shipped the company a fake lead-free paint pigment that
could be used in producing paint70
23 Reaction and regulation of the US government and background policy
In the US responsibility for the safety of consumer products with the
exception of food pharmaceuticals and automobiles falls within the
jurisdiction of the US CPSC which regulates the sale and manufacture of more
than 15000 different consumer product The CPSC collects information about
product safety issues from sources such as hospitals doctors newspaper reports
industry reports consumer complaints investigations conducted by its staff and
reports from companies When a company becomes aware of hazards
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 69 ldquoTrouble in Chinarsquos Toy Industryrdquo China Daily December 22 2008 70 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007
13 45
associated with the products it sold it is required by law to inform the CPSC
immediately within 24 hours Based on the information it received the CPSC
works in coordination with the companies involved to recall the hazardous
products from the market The recall notices are publicly available on the
CPSCrsquos website The CPSCrsquos recall notices contain information about the
product being recalled the company recalling the product where the product
was recalled the hazard associated with the usage of the recalled product sale
details such as the number of units sold sales locations sale period and sale
price the procedure to return the product and the remedy offered by the
company71
Authority for the CPSC is provided in the 2008 Consumer Product Safety
Improvement Act (CPSIA) passed by the US Congress which gave makers and
sellers of childrens products such as toys clothing and books have until
February 10 2009 to comply with stricter standards for permissible lead
phthalate content limits and other mandatory safety requirements72 Following
considerable pushback from toymakers who said the deadline was unrealistic
and also applied to products that had already been shipped the CPSC agreed to
delay the deadline for the new testing and certification requirements by a year
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 71 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209 72 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384
13 46
to Feb 10 201073 Apparently this act is the result of a spike of 473 consumer
products recalled in 2007 in what is referred to as the ldquoYear of the Recallrdquo74 It
became effective Aug 14 2009 in the US and imposes tough standards for lead
and chemicals called phthalates in products intended for children age 12 and
under It requires that all childrenrsquos products comply with all applicable
childrenrsquos product safety rules are tested for compliance by a CPSC-accepted
laboratory have a written Childrenrsquos Product Certificate issued by the
manufacturer or importer that provides evidence of the productrsquos compliance
and have permanent tracking information affixed to the product and its
packaging75 In fact the law increased the budget of CPSC imposed new
testing and documentation requirements and set new acceptable levels of
several substances It imposed new requirements on manufacturers of toys and
other consumer products for children The Act also increased fines and
specified jail time for some violations The law became to have more wide-
sweeping nature comparing to a previous bill the Lead-Free Toys Act This
earlier bill was incorporated into this act which was apparently prompted by
various scandals over high lead content in toys in 2007
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 73 ldquoMattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 200913 74 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 75 The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws--StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act
13 47
The Act contained three main standards including exposure levels of lead
phthalate and mandatory testing Especially regarding the exposure level of
lead the legislation reduced the limit of lead allowed in surface coatings or
paint to 90 ppm from then-current limit of 600 ppm effective on 14 August
2009 The legislation reduces the amount of total lead content in childrens
product substrates to 600 ppm by 10 February 2009 300 ppm by 14 August
2009 and 100 ppm by 14 August 2011 On the other hand the legislation
required for mandatory testing that every manufacturer of a product subject to a
consumer product safety rule will provide a General Conformity Certificate to
certify based on unit testing or a reasonable testing program that the product
complies with all safety rules76 These certificates must accompany the product
through the distribution chain through the retailer They must be available to the
CPSC during any inspection The third party testing requirement for lead
content was originally set by the CPSIA at 600 ppm but dropped to 300 ppm in
August 2009 However these lead content testing requirements were stayed by
the CPSC in January 2009 until February 10 2010 In December 2009 this stay
of enforcement was further extended until February 10 2011 In both cases the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 76 Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf
13 48
CPSC cited a need to implement further rulemaking and to give manufacturers
more time to comply77
US regulators also announced plans to set up a Beijing office to help
ensure Chinese exports are safe for Americans following a slew of recalls
involving childrenrsquos toys Particularly the US CSPC sought to establish a
permanent presence overseas for the first time to better cooperate with Chinese
regulators and companies so the countryrsquos products are up to US standards It
also planned to have commission staff working in the embassy in Beijing to
work with manufacturers and Chinese regulators One major task of Beijing
office was to educate Chinese manufacturers about the new requirements under
the CPSIA Considering some mutual economic interests between the US and
China Chinese manufacturers are expected to comply with this law since the
large retailers in the US require them to meet such standard78
Amid growing concerns over the safety of Chinese products the US
launched negotiations towards a common safety standard for toys on November
17 in Brussels with the EU as well The talks were formally opened during a
trilateral high-level meeting between EU Consumer Affairs Commissioner
Meglena Kuneva the US Chairman of the Consumer Product Safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 77 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review 78 ldquoUS seeks China office to ensure export safetyrdquo China Daily July 31 2009
13 49
Commission Nancy Nord and the Chinese Vice-Minister of AQSIQ Wei
Chuanzhong The three sides have decided to bring their joint efforts to a new
level by aligning their standards Toys will be the first targets since around 75
percent of toys sold around the world are made in China Common standards
and policy consistence are very crucial for Chinese manufacturers to do their
business in a fair and transparent arena points out Liang Mei deputy chairman
of China Toy Association Another comment was added that the companys
strong focus on research and development would help it to overcome the new
technological barriers and avoid safety disputes79 A certain kind of special
team that is engaged in investigating and studying technology standards of
various nations and international trends and managing onersquos own safety
standards higher than the general or keep it ahead of the criteria of the exporting
marketplaces were also suggested as solution by industry experts80
3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT
31 Preliminary findings under GATT Agreement
A preliminary research about the legitimacy of USrsquos recall on Chinese
toys under GATT Agreement insists that by placing a temporary ban on
Chinese toy products the United States would violate Article III which is
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 79 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007 80 ldquoTrouble in Toy Industryrdquo China Daily December 22 2008
13 50
National Treatment Despite violating GATT Article III4 the author insists
that a Panel would likely find the temporary ban on Chinese toy products valid
under Article XX(b) based on following rationales most of all the temporary
ban on Chinese toys is within the policies designated to protect the human life
and health of American children Just as the Panel in lsquoThailand ndash Cigarettersquo
case has recognized the negative human health effects of smoking a Panel
would likely conclude that the use of lead in childrenrsquos toys creates a negative
health effect It would likely then find that the United States sufficiently sets
forth a prima facie case for an Article XX(b) exception81 Moreover the author
writes no alternative measure could adequately diminish the high risk of lead
contamination of Chinese toys and therefore hold the strict measure valid
Authorrsquos opinion that the temporary ban on Chinese toy does not arbitrarily or
unjustifiably discriminate against Chinese toy imports also leads to justification
of US toy recall The logic behind is that the ban targets Chinese toy imports
because previous US measures failed to curtail the significant volume of
contaminated Chinese toys entering the US markets Since there are no
ulterior ldquoprotectionist objectivesrdquo the measure is not a ldquodisguised restrictionrdquo
under Article XXrsquos chapeau Therefore the author argues that since the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8113 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213
13 51
temporary ban satisfies all the requirements of Article XX(b) a Panel would
likely rule that it does not violate GATT principles82
32 Legal analysis why USrsquos toy recall is legally controversial under TBT Agreement When based on TBT Agreement one of the articles related to the USrsquos
recall on Chinese toy imports include Article II1 which states ldquoimported
product shall be accorded treatment no less favourable than that accorded to
domestic like productsrdquo representing MFN principle and NT 83 The other one
is Article II2 that regulates member statesrsquo measures not to be trade-restrictive
by stipulating that ldquotechnical regulations shall not be more trade-restrictive than
necessary to fulfill a legitimate objective taking account of the risks non-
fulfilment would createrdquo84
First of all Article II1 of TBT Agreement is highly likely to be violated
because it would treat Chinese toy imports less favorably than US domestic
toys To put in more detail since the essential factor that needs to be considered
is ldquolikenessrdquo between exports and imports determining whether US toys and
Chinese toys are like products under the meaning of Article II1 must be the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8213 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 83 TBT Art II1 84 TBT Art II2
13 52
prior analysis to reach such likely conclusion Just as Uche wrote in the legal
analysis under GATT Agreement Chinese toy imports are like products with
respect to US toys under the definition promulgated by GATT Article III4
because the ban would affect the ldquointernal sale offering for sale purchase
transportation distribution or userdquo of the Chinese toys85 According to Uche
ldquoin determining whether imported and domestic products are like products not
only the properties nature and quality of the product but also the end use of the
product must be consideredrdquo86 In fact Chinese toys and American toys share
similar nature which is to entertain children and manufacturers do not affect
such nature whether they are Americans or Chinese Also since manufacturing
factories in China are managed and controlled by Mattel with its same
operation policy the quality of Chinese-made toys and American-made toys
within Mattelrsquos manufacturing chain seems to be quite identical as well On top
of that regardless of their manufacturers toys generally have the same end-
users children When compared to customers in other age groups they seem to
share relatively similar tastes and consumer habits
On the other hand USrsquos recall on its Chinese imports can be analyzed
consistent with Article II2 of TBT Agreement According to the Panel Report
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 85 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 8613 Ibid13
13 53
of lsquoUS ndash Tunarsquo case the analysis of Article II2 of the TBT Agreement may be
conducted in two steps first to determine whether a certain action is taken to
fulfill a legitimate objective which include ldquoprotection of human health or
safetyrdquo and second if that is the case to determine whether that measure is
less trade-restrictive than necessary to fulfill such objective taking account of
the risks non-fulfillment would create87 Based on such criteria USrsquos recall was
due to protect American children from the exposure to the lead paint which can
be interpreted as the ldquolegitimate objectiverdquo On top of that the measure done by
the US can be regarded as less trade-restrictive than necessary to fulfill such
objective with the consideration about risks non-fulfillment would create since
the measure was merely a temporary recall on Mattelrsquos defects rather than
unilateral and arbitrary import restriction against the entire Chinese imports to
the US Also such measure may be originated from the risk-assessment of the
case when the legitimate objective protection of human health or safety has
failed to be fulfilled which might trigger serious physical and mental problems
to American children Therefore it can be concluded that USrsquos toy recall is not
inconsistent with TBT Article II2 when considering aforementioned facts
However although Article II2 is satisfied the recall measure taken by the US
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8713 WTO Panel Report lsquoUS mdash Tunarsquo (WTDS381R)
13
13 54
is still questionable because Article II1 and II2 of TBT Agreement are
obligations of WTO member nations which implies that both articles must be
satisfied to acquire legitimacy unlike the preliminary analysis based on GATT
Agreement Thus when the case similar to this occasion is brought to the
international court under the WTO there would be high probability that the
respondentrsquos recall measure might trigger legal controversy under the TBT
Agreement
IV FURTHER DISCUSSION AND CONCLUSION
This paper overall has implemented the case study of which the US has
recalled on Chinese toy imports concerning the lead paint and has analyzed the
suitability and legitimacy of such measure in light of TBT Agreement Prior to
the case study some applicable international rules were introduced GATT
Article I III XX(b) and the chapeau of Article XX which are MFN Principle
NT and General Exceptions to GATT provision respectively formulated the
basis of TBT Agreement In terms of TBT Agreement Article II1 and II2
were the main provision those are applicable to this specific case
Following such applicable international agreements toy industry trend
and the event outline of USrsquos recall on Chinese toy imports were displayed
Along with its volatile and seasonal characteristics the toy industry usually
13 55
incurs relatively higher costs on obsolete inventory lost sales and markdown
Also it is important strategy to survive that providing creative yet price-
competitive toys at the right quantity at the right stores during the very short
selling-windows At this point toy recall case done by the US on Chinese
imports in 2007 was one of the empirical evidence that shows aforementioned
drawback that toy industry and China as manufacturer is suffering from
Particularly this case of Mattelrsquos toy recall against Chinese toy products had
noteworthy significance as the occasion of which a certain multinational
corporationrsquos manufacture outsourcing got expanded to the scale of national
trade dispute concerning consumer product safety issue
Applying abovementioned articles from the TBT Agreement as an
analysis framework some legal controversies were presented regarding the US
toy recall case in the following section As the preliminary finding proved
based on GATT Agreement the recall measure itself violates MFN principle
and NT Nonetheless unlike GATT Agreement which contains exception
clause that justifies such violation TBT does not include any kind of
justification mechanism Therefore although the recall measure done by the US
satisfies Article II2 violation of Article II1 of TBT may cause legal
controversy when the similar case is brought to WTO
On the basis of such occasion and its legal issues several important
13 56
implications in the practical aspect can be drawn for the further discussion It
seems that although China is already well aware of the necessity to adopt and
apply international standards and to make their domestic ones harmonizing with
international norms through remarkable efforts as shown in some international
trade reports China is rather suffering from the disjunction between
continuously improving international standards and Chinarsquos lack of strict and
uniform enforcement of standards This may imply that efforts to make
international agreement and its application consistent must be done by both
international organization and local governments for effective connection
between the public and private sector Particularly the WTO should not stop at
establishing provisions but focus more on implementation with consideration
on each member nationrsquos industry environment and condition especially
regarding those of developing countries Consequently not only technical
standards and certificate management but also education and training program
for the industry fields ought to be provided in the scale of international
organizations
The Chinese government and industry groups also need to address this by
ensuring that Chinese exporters adhere to the standards of the importing
country Companies must invest time and effort in developing not only
standards and principles of safety for their suppliers but must also invest in
13 57
education and training to build the skills and abilities within the supplier
network to assure product safety88 At the same time the governments of
importing countries need to encourage Chinese authorities to develop global
standards on consumables then legislate and monitor them The difference in
standards across the world is clearly an issue These differences need to be
addressed with high priority so that consumers can benefit from globalization of
manufacturing and consumption The issue of global standards is contentious
because different countries have different trajectories of development The
standards of developing countries may not be acceptable to a developed country
On the other hand developing countries will some- times argue that they cannot
adopt the standards of the developed world because of the high costs associated
with these standards Nevertheless exports from developing countries should
adhere to the standards of the export markets Accordingly all those involved
in the global supply chain such as suppliers manufacturers and marketers need
to develop systems to ensure the standards are applied89
This issue with toy recalls takes on another dimension of concern in more
local level which is the cost issue caused by the vicious cycle in global supply
chain of toy industry Despite the awareness of Chinese manufacturers 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8813 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-72013 89 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 58
regarding international technical standards it may be hard for them to ignore
cheaper leaded-paint when squeezed between harsh demands on lower cost
from the US importers and domestic problems such as increasing labor cost and
RMB appreciation At this point the vicious cycle can be formed in toy
industryrsquos global supply chain in spite of the information and knowledge about
the current international standards local manufacturers use cheaper leaded paint
for lower cost Detecting excessive lead level from the paint demands on
technical standard becomes harsher within importing countries As a result
such higher standards require more cost for locals to be satisfied which
ultimately completes the vicious cycle Consequently it seems that further
discussion and researches about constructive measures including policy
changes may be essential and important to resolve such crisis more
fundamentally
13 59
REFERENCES
Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 Del V G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45 Jiacheng Z and Lu Hongjie (2013) Analyzing China Harmonization of Technical Barriers to Trade in the EU and US Markets The Twelfth Wuhan International Conference on E-Business ndash Emerging Operations amp Services Management Track Johnson M E (2001a) Learning from toys Lessons in managing supply chain
13 60
risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 Keith13 E13 M13 John13 S13 W13 and13 Tsunehiro13 O13 (2000)13 Quantifying13 the13 Impact13 of13 13 13 13 13 13 13 Technical13 Barriers13 to13 Trade13 A13 Framework13 for13 Analysis13 Policy13 Research13 13 13 13 13 13 13 Working13 Paper13 Development13 Research13 Group13 The13 World13 Bank Lee M A Flynn B B and Frohlich M T (2008) All supply chains donrsquot flow through understanding supply chain issues in product recalls Management and Organization Review 4 167ndash182 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal Marucheck A S (1987) On product liability and quality control IIE Transactions 19 355ndash360 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review Paul W B and Hari B (2008) Toy Recalls and China Emotion vs Evidence Management and Organization Review 42 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Reports and Reviews (Online documents included) Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby- Productshtml
13 61
Brief Guide to Analytical Methods for Measuring Lead in Paint Inter- Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground Report on Technical Barriers to Trade (2013) United States Trade Representative Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf The Impact of the TBT and SPS Agreements on Food Labeling and Safety Regulations httpcspinetorgreportscodexwtospsbthtm The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws-- StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml
13 62
GATTWTO Documents The Technical Barriers to Trade Agreement The General Agreement on Tariffs and Trade 1994 WTO Accession Protocol of The Peoplersquos Republic of China WTO Concerns on Indiarsquos Import Restriction on Chinese Toys WTO Technical information on TBT Trade topics Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm WTO Trade Policy Review (2012) WTO ldquoWhat is the WTOrdquo Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm WTO European Communities ndash Measures Affecting Asbestos and Asbestos- Containing Products WTDS135R
13 63
국문 초록
세계경제에 있어서 각 국가 경제의 연계성이 심화됨에 따라 많은
제조업들의 생산 라인과 공급 사슬 역시 세계화 되면서 주로 디자인이나
브랜드 관리를 담당하는 선진국과 생산과 제조를 담당하는 개발도상국
간의 기술 표준 차이에서 오는 문제점들이 발견되고 있다
세계무역기구(WTO) 체제하에서 무역에 관련된 기술표준들은 무역상
기술장벽 조항(TBT)에 따라 관리되어지나 WTO의 회원국들의 논의 하에
알맞은 조항을 명시하는 것과 조항의 효용성 또는 실제 각국의
기술표준들과 조항의 합치성은 별개의 문제인 것이 사실이다
본 논문은 미국 Mattel 사의 중국산 장난감 회수조치가 WTO
체제하에서 어떠한 법적 의미를 지니는지 살펴보았다 사건 당시 실제로
중국이 미국을 상대로 WTO에 제소하지는 않았지만 오늘날 대두되는
TBT의 중요성과 점점 더 심화되어가는 제조산업의 세계화 현상을
보았을 때 향후 비슷한 사건들이 발생할 가능성이 높기 때문에 이러한
분석은 유의미할 수 있으며 추후 시사하는 바 역시 클 것으로 예상된다
따라서 본 연구에서는 미국의 중국산 장난감 회수조치의 통상법적
사례분석을 통해 TBT가 기술표준문제에서 지니는 법적 의미를
분석하였다
키워드 세계무역기구 무역상 기술장벽협정 기술표준 Mattel사
장난감 회수조치 중국산 장난감
학번 2012-22086
ltstartpagegt10I INTRODUCTION 1II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 4 1 GATT ARTICLE I amp III 4 2 GATT ARTICLE XX(B) amp CHAPEAU OF ARTICLE XX 8 3 TBT UNDER THE WTO SYSTEM amp TBT ARTICLE II 10 4 OTHER RELATED TECHNICAL STANDARDS 20III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 28 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS 28 11 Characteristics of toy industry 28 12 Global supply chain with China involved 31 2 MATTELiexclmacrS TOY RECALL 34 21 Event outline 37 22 Aftermath of toy recall and its damage degree to the toy industry 40 23 Reaction and regulation of the US government and background policy 44 3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT 49 31 Preliminary findings under GATT Agreement 49 32 Legal analysis why USiexclmacrs toy recall is legally controversial under TBT Agreement 51IV FURTHER DISCUSSION AND CONCLUSION 54REFERENCES 59plusmnsup1sup1reg AtildeEcircmiddotIuml 63ltbodygt
13 19
protect domestic industries30
33 TBT ARTICLE II
Article II of the TBT Agreement is the major part in terms of its
succession of GATT Article XX Especially Article II1 states
ldquoMembers shall ensure that in respect of technical regulations products imported from the territory of any Member shall be accorded treatment no less favourable than
that accorded to like products of national origin and to like products originating in any other countryrdquo
which stipulates that member states of the WTO must offer indiscriminative
treatment and environment to their trading partners within the WTO system
and between domestic goods and imported goods Moreover Article II2
presents
ldquoMembers shall ensure that technical regulations are not prepared adopted or applied with a view to or with the effect of creating unnecessary obstacles to
international trade For this purpose technical regulations shall not be more trade-restrictive than necessary to fulfil a legitimate objective taking account of the risks
non-fulfilment would create Such legitimate objectives are inter alia national security requirements the prevention of deceptive practices protection of human
health or safety animal or plant life or health or the environment In assessing such risks relevant elements of consideration are inter alia available scientific and
technical information related processing technology or intended end-uses of productsrdquo
Preceding article is composed of general obligation and specific obligation the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 30 Technical information on TBT Trade topics WTO official website Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm
13 20
part that states ldquoMembers shall ensure that technical regulations are not
prepared adopted or applied with a view to or with the effect of creating
unnecessary obstacles to international traderdquo is general obligation while the rest
represents specific obligation One can witness that such paragraph prohibits
trade-restrictive characteristic to fulfill a legitimate objective being consistent
with the purpose of the WTO Particularly following case study will be
analyzed based on these articles
4 OTHER RELATED TECHNICAL STANDARDS
41 Lead regulation
Lead in paint can be divided into soluble lead and insoluble lead soluble
lead is the lead likely to be available for absorption if a child mouths or
swallows31 Any exposure to both kinds of lead is potentially harmful for a
child as there is no known ldquosaferdquo level In May 2012 the US Centers for
Disease Control (CDC) announced it would change its policy on Childhood
Lead Poisoning to eliminate the terminology ldquolevel of concernrdquo that was
previously defined as a blood lead level of 10 ugdl and which had been widely
adopted by other health agencies This change acknowledges that all exposures
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 31 Brief Guide to Analytical Methods for Measuring Lead in Paint Inter-Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf
13 21
to lead are potentially harmful to a child and therefore public health policy
should focus on preventing exposures before they cause harm The CDC will
now recommend follow up for the most highly exposed children with elevated
blood lead levels above a reference value representing the top 25 of all
children in the US That level is currently 5 microgdl but this will be updated
every four years based on current surveillance testing data This is the first
substantive change in the agencyrsquos guidance on blood lead levels since 1991
While developed countries have implemented standards to regulate the use of
lead in paint much of the paint currently sold for residential use in most
countries contains high levels of lead A recent study examining lead
concentrations in the paint of 10 developing countries demonstrates that 68
of the new paints tested exceed the US standard of 90 ppm (effective August
2009) Published studies conducted in India China and other counties have had
similar findings32
Moreover most countries do not have regulatory limitations on lead
content in paint or only have voluntary standards in place In countries with
regulations the permissible lead levels are often inconsistent with a range of
excluded applications Standards between countries vary greatly and some
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 32 Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground
13 22
regulations reference soluble lead and others total lead (percent by weight)33
The lead level regulation in paint of the US and China is not an exception when
referring to the following table although both countries have same figure in
terms of the ppm the standard is slightly different since China measures the
soluble paint only while the US includes the total paint both soluble and
insoluble paint
Table 1 Lead in Paint Regulations by Country34
Such fact implies that regarding the lead level regulation China is less strict
then the US with 90 ppm maximum while the US requires less than 90 ppm
when considering the added amount of insoluble lead as well In fact acute
exposure to lead by chewing on a lead toy for example or repetitive exposure 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 33 Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground13 34 ibid 13
13 23
to lead by handling toys that contain it can lead to severe neurological
behavioral problems and damage brain cells especially in children35
42 Chinarsquos technical standard system and commitment to the WTO and TBT Agreement There are four levels of technical standards in China national trade
local and enterprise standards Under the Regulations for the Implementation of
the Standardization Law in formulating national standards the competent
standardization administration department under the State Council is
responsible for making plans organizing drafting examining and approving
numbering and issuing national standards If there are no national standards for
technical requirements that need to be standardized for certain trades
throughout the country trade standards may be formulated Trade standards
become null and void automatically after the corresponding national standards
enter into effect In the absence of national standards or trade standards local
standards may be formulated on safety and sanitation requirements for
industrial goods that need to be unified in the provinces autonomous regions
and municipalities directly under the Central Government Local standards
become null and void automatically after the corresponding national standards
or trade standards enter into effect In the absence of national standards trade 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 35 ldquo550000 More Chinese Toys Recalled for Leadrdquo The New York Times September 27 2007
13 24
standards or local standards for certain products the enterprises producing such
products may formulate their own standards as the basis for organizing
production Where there are already national trade or local standards
enterprises are encouraged to formulate and apply enterprise standards that are
stricter than the corresponding standards36
Furthermore China continues to be an active member of the WTO
Committee on Technical Barriers to Trade According to the authorities in the
period 1 January 2009 to end-October 2011 China made a total of 350
notifications to the Committee on Technical Barriers to Trade (including
revisions addenda supplements and corrigenda) Chinas notifications cover a
wide variety of products and concerns with particular emphasis on human
health and safety China has used the TBT Committee to raise concerns about
measures or proposed measures in its export markets on products ranging from
toys to herbal medicines In China the WTO enquiry point for technical
barriers to trade is the International Inspection and Quarantine Standards and
Technical Regulations Research Center under the State General Administration
for Quality Supervision and Inspection and Quarantine (AQSIQ) Also the
WTO Notification and Enquiry Center of Ministry of Commerce Peoplersquos
Republic of China (MOFCOM) is responsible for Chinas notifications to the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 36 Trade Policy Review (2012) World Trade Organization
13 25
WTO TBT Committee It has been notifying proposed technical regulations and
conformity assessment procedures to the TBT Committee so that interested
parties in WTO members are able to comment on them as required by the TBT
Agreement37
China is a member of the International Organization for Standardization
(ISO) the International Electrotechnical Commission (IEC) and the
International Telecommunication Union (ITU) the World Health Organization
of the United Nations (WHO) and Codex Alimentarius Commission as well as
several regional standards organizations such as the Pacific Area Standards
Congress Meanwhile the Standardization Administration of China (SAC) was
established in April 2001 It is the competent department authorized by the
State Council to implement administrative functions and to exercise unified
administration over the standardization work throughout the country Its main
responsibilities include taking part in drafting and amending laws and
regulations on national standardization drafting and implementing policies
concerning national standardization representing China in ISO IEC and other
international or regional standardization organizations and so on38
According to Chinarsquos Accession Protocol written by the WTO China
also has made commitments such as complying with obligations under TBT
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 37 Trade Policy Review (2012) World Trade Organization 38 ibid13
13 26
Agreement including the adoption and application of standards technical
regulations and the conformity assessment procedures (such as testing or
certification) to both imported and domestic goods and these procedures done
in a transparent manner China consented to speed up its process of reviewing
existing technical regulations standards and conformity assessment procedures
to determine their continuing relevance and consistency with international
standards and to harmonize with them as well Periodical reports on the status
of this review process and the number of standards and technical regulations
that have been nullified are one of Chinarsquos tangible commitments39
43 Concern of the US on Chinarsquos technical standards
Despite aforementioned changes National Trade Estimate Report of the
United States Trade Representative (USTR) states some problems and
limitations of Chinarsquos technical standard implementation Especially it still has
concerns about significant conformity assessment and testing-related issues in
China US exporters still continue to report that Chinarsquos regulatory
requirements are not enforced as strictly or uniformly against domestic
producers as compared to foreign producers In addition in some cases Chinarsquos
regulations provide only that products will be inspected or tested upon entry
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 39 Accession Protocol of The Peoplersquos Republic of China World Trade Organization
13 27
into Chinarsquos customs territory without any indication as to whether or how the
regulations will be applied to domestic producers However in 2007 as in prior
years almost all of the notified measures have emanated from AQSIQ SAC or
China Certification Accreditation Association (CNCA) and have rarely
included measures from other agencies that appear to require notification such
as the Ministry of Health the Ministry of Information Industry (MII) and the
State Environmental Protection Administration (SEPA) Four years ago in part
to address this problem China had reportedly formed a new inter-agency
committee with representatives from approximately 20 ministries and agencies
and chaired by AQSIQ to achieve better coordination on TBT matters but
progress has been inconsistent in this area As a result some of Chinarsquos TBT
measures continue to enter into force without having first been notified to the
TBT Committee and without foreign companies having had the opportunity to
comment on them or even being given a transition period during which to make
necessary adjustments In other cases some written comments submitted by
US and other foreign interested parties seemed to be wholly disregarded
Sometimes there was insufficient time for China to consider about these
issues40
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 40 National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative13
13 28
III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS
11 Characteristics of toy industry
Baby product manufacturing industry worldwide caters to around four
million babies on a yearly basis generating retail revenue of nearly seven
billion dollars Demand in this industry has grown due to a rising number of
babies to be catered to partly because people are starting families later Product
innovation and development has allowed retailers and manufactures to widen
the market using new technologies and advanced marketing approaches The
market encompasses different segments which can be divided into toys
feeding accessories wipes disposable diapers body care products and
soothers41
Especially toy industry is one of the worldrsquos oldest creative industries
For centuries toys have helped children to have fun and to transform to creator
masters emulators nurturers friends collectors story lovers and experience
seekers42 Toy industry also produces products which meet lsquocritical needs as
defined by Nagurney et al (2001) which specifies that toy products along with
other products are necessary to sustain and prolong human life and well-being
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 41 Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby-Productshtml 42 Del Vecchio G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA
13 29
Moreover consumer products such as toys while not necessary to sustain
human life have certainly contributed to the quality of life and improved living
standards enjoyed by much of the population43
However creative business such as toys is extremely volatile and seasonal
in nature Volatility in the toy industry is caused by variable and unpredictable
demands very short and specific selling-windows and short product-life-cycles
Therefore investors and practitioners know very well that the toy industry is far
from tranquil44 Along with its volatile characteristics the toy industry also has
incurred relatively higher costs on obsolete inventory lost sales and markdown
as compared to other industries45 Therefore to survive these industries face a
very unique challenge that is to provide the right toys at the right quantity at the
right stores during the very short selling-windows and to frequently provide
creative and yet price-competitive toys46 Also within toy industry increasingly
educated parents with higher levels of disposable incomes and growing
awareness regarding safety and health issues accompanies strong demands on
international safety standards according to the recent international trends Such 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 43 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 44 Johnson ME (2001a) Learning from toys Lessons in managing supply chain risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 45 Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 46 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management
13 30
elements of toy industry ultimately lead and motivate toy companies to focus
not only on sales and marketing but also on product quality control and
technology innovation Toy industry has globalized with much sourcing of
components and ingredients from low-cost global suppliers increased
outsourcing of production to foreign production facilities and transportation
and distribution within global markets Recent safety problems can be also
traced back to changes in global supply chain systems47 Also the industry
must continue increasing marketing budgets and intensify its safety standard to
combat bad publicity which can put a dent in product sales such as the blow to
the formula market caused by reports of lead in the paint used to color toys
Such scares damage consumer confidence and company credibility
necessitating strong publicity campaigning as a remedy Government
involvement in manufacturing practices is also likely to increase meaning that
companies will have to comply with standards set in place to help protect
consumers48
In terms of the major market of the toy industry the US the EU and
Asia-Pacific combine to represent over 80 percent of the overall market
Among them developed countries such as the US and EU are responsible for 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 47 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 48 Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby-Productshtml
13 31
capital and technology-intensive sector including design and marketing while
developing countries like China are in charge of labor-intensive process such
as manufacturing This implies that when it comes to product recall such
distinction between design and manufacturing is important particularly in the
context of the toy industry because toy companies such as Mattel perform the
design of toys whereas unnamed overseas manufacturers do manufacturing
Therefore when a certain company recalls its products the rationale for recall
must be clarified whether it is due to design flaw such as sharp edges or small
detachable parts or some manufacturing defects including excess lead in
surface paint or any other harmful chemicals contained in the toy 49
12 Global supply chain with China involved
It is important that management practices be improved to handle the
complexity of global supply chains Companies offshoring their manufacturing
to China (and similar countries) cannot simply rely on intermediaries and
agents in Hong Kong or Singapore to coordinate production and ensure quality
Such an approach was good enough in the initial stages of offshoring but
clearly falls short a decade after offshoring became a common business practice
The offshoring companies need to develop capabilities and systems to engage
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 49 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 32
more directly and closely with China and similar overseas manufacturing
locations Toy companies need to develop robust systems for quality control
and testing of the toys manufactured at their suppliersrsquo factories Unless
companies learn to manage these complexities it is difficult to ensure product
quality and safety50
When taking a closer look into the toy-manufacturing sector in China
Chinarsquos domestic manufacturers are mostly small and medium-sized firms
which may have to make costly technology upgrades before exports Although
many foreign brands have entered the growing Chinese market and established
their own factories and distribution networks they could not improve the
working environment of Chinese local manufacturers rather continuous
scandals caused by their recalls involving made-in-China products resulted in
stiffer working environment safety concern and manufacturing standards To
be worse additional tests and certificates required of businesses drove up costs
while the frequent production line adjustments lowers efficiency of
manufacturing process According to the New York Times interview director
for toy making company explained their sufferings that When orders from
Germany were cancelled Lin had to adjust the program of machines that were
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 50 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 33
producing German orders to meet US requirements as the safety criteria
differed for both nations51
Not only external factors but also internal factors within China are
prevalent which contribute to the poor safety of Chinese imported toys Berman
and Swani assert that five factors among others mainly cause such tendency
cost pressures and quality fade multiple levels of outsourcing often involving
small local producers the existence of a large number of counterfeit goods
made in China Chinese cleverness at evading detection for safety-related
infractions and poor product safety surveillance by the Chinese and US
government These elements coalesce to create an environment where there is a
need to cut corners to meet suppliersrsquo price expectations where unsafe
alternatives are readily available and where the chance of detection of unsafe
goods is very low52
Just as mentioned in the previous section toy industry is facing the era of
global supply chain by much sourcing of components and ingredients from low-
cost global suppliers increased outsourcing of production to foreign production
facilities and transportation and distribution within global markets In this
context many toy recalls that occurred around 2007 and 2008 could be traced
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 51 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007 52 Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48
13 34
back to changes in global supply chain systems53 In the model of offshore
production manufacturers can prevent defects with careful production It is also
known that the toy companies can prevent most of these types of defects with
efficient quality control and inspection mechanisms54
2 MATTELrsquoS TOY RECALL
Abovementioned global supply chain and Chinarsquos involvement in the toy
industry as a major manufacturer has provoked numerous controversies among
Western customers including Mattelrsquos huge toy recalls These issues had even
more crucial impacts on Chinese local manufacturing sectors since they were
the biggest toy makers in international toy market and certainly toy is enjoyed
by much of the population worldwide just as other consumer products possess
enormous pool of consumers On top of that safety problem of the toy covered
with leaded paint as such also have led some young consumers to physical and
mental health problems or even death
Chinese toy recalls involved the Consumer Product Safety Commission
(CPSC) in the US In the historical perspective the earliest instance of toy
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 53 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 54 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13
13 35
recalls from the records of the CPSC was in 1974 when toy chests were recalled
following the death of a child Recalling toys and other products in large
numbers in an infrequent but not an unprecedented event Since 1974 over 680
toy products have been recalled Of these 550 recalls were made in the last 20
years Each year toys were recalled on an average of 28 occasions The number
of recalls remained roughly stable until 2006 but appears to have been on the
rise since then In 2007 CPSC had recalled 56 recalls which would be the
highest number of recalls in the history of the toy industry In other words
there has been a definite increase in the number of recalls in 2007 as Table 2
and Figure 1 display
13 36
Table 2 Toy Recalls (1988-2007)55
Figure 1 Toy Recalls Over Time (1988-2007)56
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 55 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13 56 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209
13 37
The number of recalls involving Chinese-made toys also appears to be on the
rise over the last few years Toy companies started moving the production of
toys in China in the early 1990s This trend has continued and accelerated in
recent years Recalls involving Chinese-made toys was hovering around 50 of
the total until 2002 so recalls did not increase for well over a decade after
manufacturing moved to China However since 2003 this figure had hovered
around 80 and reached 95 this year which is a dramatic rise57 In this
regard real cases regarding the US and EUrsquos recall against toys manufactured
in China will be the main focus hereafter incident outline the point at issue
comparison between the USrsquos response against the issue and that of EU and
legal analysis based on TBT Agreement under WTO system will be the
following contents
21 Event outline
The recall was because of the lead paint coverage which was processed
in Chinese factories Lead was banned in paint on toys and other childrenrsquos
products in the United States in the 1970s but the problem has arisen again as
more toys are imported from China Of roughly 39 lead-related recalls in a
certain year 38 were of Chinese-made goods according to the CPSC In fact
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 57 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45
13 38
about fifty percent of Mattelrsquos revenue comes from toys made in eleven
factories it owns and operates That is a high share for the toy industry But the
other half comes from toys that it outsources to up to fifty manufacturers in
China Those toys tend to be short-term products that feature characters from
movies and television shows rather than Barbie dolls or other Mattel brands58
In early July in 2007 one of the European retailers that sell Mattel toys
discovered the lead on some products On July 6 Mattel stopped operations at
the factory that produced the toys and initiated an investigation and then on
July 18 Mattel took a reporter for The New York Times on a tour of a factory
in Guanyao China and of Mattelrsquos toy safety lab in Shenzhen to show its
sophisticated testing and inspection facilities including equipment that could
detect lead paint on incoming products or supplies At that time Mattel
executives say it was unclear whether Mattel was facing a widespread lead
paint problem or if the European case was an anomaly When the companyrsquos
executives received conclusive data that persuaded them to recall the eighty-
three products the company contacted retailers who stocked the toys
Originally Mattel requires the factories it contracts with to use paint and other
materials provided by certified suppliers Mattel executives said they did not
know if the contract manufacturer substituted paint from a noncertified supplier
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 58 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 39
or if a certified supplier caused the problem59 Later it was found that even
though the company had developed a certification program and rigorous testing
rules to make sure that its Chinese contractors adhered to standards for the
allowable levels of lead in paint yet some subcontractors were careless while
others intentionally violated the rules by substituting paint from a noncertified
supplier who provided the lead paint60
The string of lead paint cases has drawn the most attention from toy
product related association and consumer watchdogs In light of the recalls
Nickelodeon - which owns the characters Dora the Explorer and Diego - has
decided to introduce a third-party monitor to check up on all of the companies
that make toys under its brands including Mattel61 Combined with the recent
scares in the United States of Chinese-made pet food and globally of Chinese-
made pharmaceuticals and toothpaste the string of toy recalls is inspiring new
demands for stepped-up enforcement of safety by United States regulators and
importers as well as by the government and industry in China This summer
the Toy Industry Association has been working with the federal Consumer
Product Safety Commission on new regulations to require more stringent safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 59 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007 60 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 61 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 40
checks The Toy Industry Association urges its members to routinely test
products it is importing to make sure they comply with federal safety standards
which prohibit for example surface paint that contains lead in toys or items
that could cause a choking hazard62 Meanwhile Mattel agreed to pay $23
million to the CPSC for violating a federal lead paint ban and marketing
importing and selling non-compliant toys in civil penalties The CPSC said the
fine against the No 1 toymaker and its Fisher-Price pre-school division was the
highest ever for the agencys regulated product violations and the third largest
in its history63
22 Aftermath of toy recall and its damage degree to the toy industry
Such an unprecedented toy recall of the US against China was also
proven through numbers and figures As Table 2 and Figure 2 display the
number of both Chinese toy recall and lead-contained toy recall tend to increase
as years pass by especially from the year 2000 To make these table and figure
Laplume and Bapuji complied a database of toy recalls based on the recall
notices posted on the website of the US CPSC They presented the data on toy
recalls in Table 2 with special attention given to those involving toys made in
China and those recalled for excessive lead Authors also presented the data
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 62 ldquoAs More Toys Are Recalled Trail Ends in Chinardquo The New York Times June 19 2007 63 Mattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 2009
13 41
pictorially in Figure 2 to allow a visual interpretation of trends and
developments64
Table 2 Number of Lead-Contained Toy Recall Announcements (1988-2008)65
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 64 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports13 65 Ibid
13 42
Figure 2 Number of Lead-Contained Toy Recall (1998-2008)66
Apparently the reason why Chinese factory used lead-contained paint was due
to cheaper price Multinational Corporation such as Mattel kept on requiring
low cost and price to their suppliers while suppliers including Chinese
manufacturers were facing serious difficulties regarding the fact that their
export prices were rising due to continuous appreciation of the Yuan and
escalating labor cost Consequently for Chinese factory owners who are often
under intense pressure to lower production costs tend to cut corners in making
products and regularly use cheap and illegal substitutes such as leaded paint to
their toys to survive as Mattelrsquos suppliers Namely Chinese local manufacturers
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 66 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports
13 43
got pressure not only from Western companiesrsquo appetite for cheaper toys but
also from the fierce local competition to satisfy such appetite Furthermore
numerous toy recalls from the US worsen the situation repeated scandals
involving Chinese products resulted in stringent environmental safety and
manufacturing standards Additional tests and certificates required of
businesses drove up costs even more67 Long supply chain involving multiple
contractors and subcontractors which are common in China were also
nominated as the major contributor Every link in the chain was susceptible to
fraud or contaminated goods Such uncertainty usually contributes to supply
chain breakdown since the larger the chain the more people get involved and
the greater the difficulty in controlling the quality of the product68
Aftermath of toy recall also included remarkable changes after the US
Congress passed the new federal childrenrsquos product laws in August 2008
setting higher standards for toy safety product line adjustments must be done
more frequently and comprehensively to satisfy requirements and standards of
Mattel and policies of US Congress Changes like these affect the factorys
working efficiency and increases costs For instance it takes about a weeks
time to make the machines adapt to new procedures and also involves huge
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 67 ldquoSmall World After All for Toy-making Hubrdquo China Daily December 23 2008 68 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007
13 44
expenditure on purchase of substitute materials when required69 The nightmare
had continued after regulators in Beijing revoked the export licenses of two toy
manufacturers one of the heads of those Chinese company that made toys for
Mattel for fifteen years and was behind the recall this month of about a million
Mattel toys committed suicide in a company warehouse in southern China The
death was the latest development in a year filled with prominent recalls and
product safety scandals involving goods made in China According to the
briefing of Chinese government one of the paint suppliers for Chinese
manufacturer had shipped the company a fake lead-free paint pigment that
could be used in producing paint70
23 Reaction and regulation of the US government and background policy
In the US responsibility for the safety of consumer products with the
exception of food pharmaceuticals and automobiles falls within the
jurisdiction of the US CPSC which regulates the sale and manufacture of more
than 15000 different consumer product The CPSC collects information about
product safety issues from sources such as hospitals doctors newspaper reports
industry reports consumer complaints investigations conducted by its staff and
reports from companies When a company becomes aware of hazards
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 69 ldquoTrouble in Chinarsquos Toy Industryrdquo China Daily December 22 2008 70 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007
13 45
associated with the products it sold it is required by law to inform the CPSC
immediately within 24 hours Based on the information it received the CPSC
works in coordination with the companies involved to recall the hazardous
products from the market The recall notices are publicly available on the
CPSCrsquos website The CPSCrsquos recall notices contain information about the
product being recalled the company recalling the product where the product
was recalled the hazard associated with the usage of the recalled product sale
details such as the number of units sold sales locations sale period and sale
price the procedure to return the product and the remedy offered by the
company71
Authority for the CPSC is provided in the 2008 Consumer Product Safety
Improvement Act (CPSIA) passed by the US Congress which gave makers and
sellers of childrens products such as toys clothing and books have until
February 10 2009 to comply with stricter standards for permissible lead
phthalate content limits and other mandatory safety requirements72 Following
considerable pushback from toymakers who said the deadline was unrealistic
and also applied to products that had already been shipped the CPSC agreed to
delay the deadline for the new testing and certification requirements by a year
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 71 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209 72 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384
13 46
to Feb 10 201073 Apparently this act is the result of a spike of 473 consumer
products recalled in 2007 in what is referred to as the ldquoYear of the Recallrdquo74 It
became effective Aug 14 2009 in the US and imposes tough standards for lead
and chemicals called phthalates in products intended for children age 12 and
under It requires that all childrenrsquos products comply with all applicable
childrenrsquos product safety rules are tested for compliance by a CPSC-accepted
laboratory have a written Childrenrsquos Product Certificate issued by the
manufacturer or importer that provides evidence of the productrsquos compliance
and have permanent tracking information affixed to the product and its
packaging75 In fact the law increased the budget of CPSC imposed new
testing and documentation requirements and set new acceptable levels of
several substances It imposed new requirements on manufacturers of toys and
other consumer products for children The Act also increased fines and
specified jail time for some violations The law became to have more wide-
sweeping nature comparing to a previous bill the Lead-Free Toys Act This
earlier bill was incorporated into this act which was apparently prompted by
various scandals over high lead content in toys in 2007
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 73 ldquoMattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 200913 74 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 75 The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws--StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act
13 47
The Act contained three main standards including exposure levels of lead
phthalate and mandatory testing Especially regarding the exposure level of
lead the legislation reduced the limit of lead allowed in surface coatings or
paint to 90 ppm from then-current limit of 600 ppm effective on 14 August
2009 The legislation reduces the amount of total lead content in childrens
product substrates to 600 ppm by 10 February 2009 300 ppm by 14 August
2009 and 100 ppm by 14 August 2011 On the other hand the legislation
required for mandatory testing that every manufacturer of a product subject to a
consumer product safety rule will provide a General Conformity Certificate to
certify based on unit testing or a reasonable testing program that the product
complies with all safety rules76 These certificates must accompany the product
through the distribution chain through the retailer They must be available to the
CPSC during any inspection The third party testing requirement for lead
content was originally set by the CPSIA at 600 ppm but dropped to 300 ppm in
August 2009 However these lead content testing requirements were stayed by
the CPSC in January 2009 until February 10 2010 In December 2009 this stay
of enforcement was further extended until February 10 2011 In both cases the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 76 Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf
13 48
CPSC cited a need to implement further rulemaking and to give manufacturers
more time to comply77
US regulators also announced plans to set up a Beijing office to help
ensure Chinese exports are safe for Americans following a slew of recalls
involving childrenrsquos toys Particularly the US CSPC sought to establish a
permanent presence overseas for the first time to better cooperate with Chinese
regulators and companies so the countryrsquos products are up to US standards It
also planned to have commission staff working in the embassy in Beijing to
work with manufacturers and Chinese regulators One major task of Beijing
office was to educate Chinese manufacturers about the new requirements under
the CPSIA Considering some mutual economic interests between the US and
China Chinese manufacturers are expected to comply with this law since the
large retailers in the US require them to meet such standard78
Amid growing concerns over the safety of Chinese products the US
launched negotiations towards a common safety standard for toys on November
17 in Brussels with the EU as well The talks were formally opened during a
trilateral high-level meeting between EU Consumer Affairs Commissioner
Meglena Kuneva the US Chairman of the Consumer Product Safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 77 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review 78 ldquoUS seeks China office to ensure export safetyrdquo China Daily July 31 2009
13 49
Commission Nancy Nord and the Chinese Vice-Minister of AQSIQ Wei
Chuanzhong The three sides have decided to bring their joint efforts to a new
level by aligning their standards Toys will be the first targets since around 75
percent of toys sold around the world are made in China Common standards
and policy consistence are very crucial for Chinese manufacturers to do their
business in a fair and transparent arena points out Liang Mei deputy chairman
of China Toy Association Another comment was added that the companys
strong focus on research and development would help it to overcome the new
technological barriers and avoid safety disputes79 A certain kind of special
team that is engaged in investigating and studying technology standards of
various nations and international trends and managing onersquos own safety
standards higher than the general or keep it ahead of the criteria of the exporting
marketplaces were also suggested as solution by industry experts80
3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT
31 Preliminary findings under GATT Agreement
A preliminary research about the legitimacy of USrsquos recall on Chinese
toys under GATT Agreement insists that by placing a temporary ban on
Chinese toy products the United States would violate Article III which is
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 79 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007 80 ldquoTrouble in Toy Industryrdquo China Daily December 22 2008
13 50
National Treatment Despite violating GATT Article III4 the author insists
that a Panel would likely find the temporary ban on Chinese toy products valid
under Article XX(b) based on following rationales most of all the temporary
ban on Chinese toys is within the policies designated to protect the human life
and health of American children Just as the Panel in lsquoThailand ndash Cigarettersquo
case has recognized the negative human health effects of smoking a Panel
would likely conclude that the use of lead in childrenrsquos toys creates a negative
health effect It would likely then find that the United States sufficiently sets
forth a prima facie case for an Article XX(b) exception81 Moreover the author
writes no alternative measure could adequately diminish the high risk of lead
contamination of Chinese toys and therefore hold the strict measure valid
Authorrsquos opinion that the temporary ban on Chinese toy does not arbitrarily or
unjustifiably discriminate against Chinese toy imports also leads to justification
of US toy recall The logic behind is that the ban targets Chinese toy imports
because previous US measures failed to curtail the significant volume of
contaminated Chinese toys entering the US markets Since there are no
ulterior ldquoprotectionist objectivesrdquo the measure is not a ldquodisguised restrictionrdquo
under Article XXrsquos chapeau Therefore the author argues that since the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8113 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213
13 51
temporary ban satisfies all the requirements of Article XX(b) a Panel would
likely rule that it does not violate GATT principles82
32 Legal analysis why USrsquos toy recall is legally controversial under TBT Agreement When based on TBT Agreement one of the articles related to the USrsquos
recall on Chinese toy imports include Article II1 which states ldquoimported
product shall be accorded treatment no less favourable than that accorded to
domestic like productsrdquo representing MFN principle and NT 83 The other one
is Article II2 that regulates member statesrsquo measures not to be trade-restrictive
by stipulating that ldquotechnical regulations shall not be more trade-restrictive than
necessary to fulfill a legitimate objective taking account of the risks non-
fulfilment would createrdquo84
First of all Article II1 of TBT Agreement is highly likely to be violated
because it would treat Chinese toy imports less favorably than US domestic
toys To put in more detail since the essential factor that needs to be considered
is ldquolikenessrdquo between exports and imports determining whether US toys and
Chinese toys are like products under the meaning of Article II1 must be the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8213 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 83 TBT Art II1 84 TBT Art II2
13 52
prior analysis to reach such likely conclusion Just as Uche wrote in the legal
analysis under GATT Agreement Chinese toy imports are like products with
respect to US toys under the definition promulgated by GATT Article III4
because the ban would affect the ldquointernal sale offering for sale purchase
transportation distribution or userdquo of the Chinese toys85 According to Uche
ldquoin determining whether imported and domestic products are like products not
only the properties nature and quality of the product but also the end use of the
product must be consideredrdquo86 In fact Chinese toys and American toys share
similar nature which is to entertain children and manufacturers do not affect
such nature whether they are Americans or Chinese Also since manufacturing
factories in China are managed and controlled by Mattel with its same
operation policy the quality of Chinese-made toys and American-made toys
within Mattelrsquos manufacturing chain seems to be quite identical as well On top
of that regardless of their manufacturers toys generally have the same end-
users children When compared to customers in other age groups they seem to
share relatively similar tastes and consumer habits
On the other hand USrsquos recall on its Chinese imports can be analyzed
consistent with Article II2 of TBT Agreement According to the Panel Report
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 85 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 8613 Ibid13
13 53
of lsquoUS ndash Tunarsquo case the analysis of Article II2 of the TBT Agreement may be
conducted in two steps first to determine whether a certain action is taken to
fulfill a legitimate objective which include ldquoprotection of human health or
safetyrdquo and second if that is the case to determine whether that measure is
less trade-restrictive than necessary to fulfill such objective taking account of
the risks non-fulfillment would create87 Based on such criteria USrsquos recall was
due to protect American children from the exposure to the lead paint which can
be interpreted as the ldquolegitimate objectiverdquo On top of that the measure done by
the US can be regarded as less trade-restrictive than necessary to fulfill such
objective with the consideration about risks non-fulfillment would create since
the measure was merely a temporary recall on Mattelrsquos defects rather than
unilateral and arbitrary import restriction against the entire Chinese imports to
the US Also such measure may be originated from the risk-assessment of the
case when the legitimate objective protection of human health or safety has
failed to be fulfilled which might trigger serious physical and mental problems
to American children Therefore it can be concluded that USrsquos toy recall is not
inconsistent with TBT Article II2 when considering aforementioned facts
However although Article II2 is satisfied the recall measure taken by the US
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8713 WTO Panel Report lsquoUS mdash Tunarsquo (WTDS381R)
13
13 54
is still questionable because Article II1 and II2 of TBT Agreement are
obligations of WTO member nations which implies that both articles must be
satisfied to acquire legitimacy unlike the preliminary analysis based on GATT
Agreement Thus when the case similar to this occasion is brought to the
international court under the WTO there would be high probability that the
respondentrsquos recall measure might trigger legal controversy under the TBT
Agreement
IV FURTHER DISCUSSION AND CONCLUSION
This paper overall has implemented the case study of which the US has
recalled on Chinese toy imports concerning the lead paint and has analyzed the
suitability and legitimacy of such measure in light of TBT Agreement Prior to
the case study some applicable international rules were introduced GATT
Article I III XX(b) and the chapeau of Article XX which are MFN Principle
NT and General Exceptions to GATT provision respectively formulated the
basis of TBT Agreement In terms of TBT Agreement Article II1 and II2
were the main provision those are applicable to this specific case
Following such applicable international agreements toy industry trend
and the event outline of USrsquos recall on Chinese toy imports were displayed
Along with its volatile and seasonal characteristics the toy industry usually
13 55
incurs relatively higher costs on obsolete inventory lost sales and markdown
Also it is important strategy to survive that providing creative yet price-
competitive toys at the right quantity at the right stores during the very short
selling-windows At this point toy recall case done by the US on Chinese
imports in 2007 was one of the empirical evidence that shows aforementioned
drawback that toy industry and China as manufacturer is suffering from
Particularly this case of Mattelrsquos toy recall against Chinese toy products had
noteworthy significance as the occasion of which a certain multinational
corporationrsquos manufacture outsourcing got expanded to the scale of national
trade dispute concerning consumer product safety issue
Applying abovementioned articles from the TBT Agreement as an
analysis framework some legal controversies were presented regarding the US
toy recall case in the following section As the preliminary finding proved
based on GATT Agreement the recall measure itself violates MFN principle
and NT Nonetheless unlike GATT Agreement which contains exception
clause that justifies such violation TBT does not include any kind of
justification mechanism Therefore although the recall measure done by the US
satisfies Article II2 violation of Article II1 of TBT may cause legal
controversy when the similar case is brought to WTO
On the basis of such occasion and its legal issues several important
13 56
implications in the practical aspect can be drawn for the further discussion It
seems that although China is already well aware of the necessity to adopt and
apply international standards and to make their domestic ones harmonizing with
international norms through remarkable efforts as shown in some international
trade reports China is rather suffering from the disjunction between
continuously improving international standards and Chinarsquos lack of strict and
uniform enforcement of standards This may imply that efforts to make
international agreement and its application consistent must be done by both
international organization and local governments for effective connection
between the public and private sector Particularly the WTO should not stop at
establishing provisions but focus more on implementation with consideration
on each member nationrsquos industry environment and condition especially
regarding those of developing countries Consequently not only technical
standards and certificate management but also education and training program
for the industry fields ought to be provided in the scale of international
organizations
The Chinese government and industry groups also need to address this by
ensuring that Chinese exporters adhere to the standards of the importing
country Companies must invest time and effort in developing not only
standards and principles of safety for their suppliers but must also invest in
13 57
education and training to build the skills and abilities within the supplier
network to assure product safety88 At the same time the governments of
importing countries need to encourage Chinese authorities to develop global
standards on consumables then legislate and monitor them The difference in
standards across the world is clearly an issue These differences need to be
addressed with high priority so that consumers can benefit from globalization of
manufacturing and consumption The issue of global standards is contentious
because different countries have different trajectories of development The
standards of developing countries may not be acceptable to a developed country
On the other hand developing countries will some- times argue that they cannot
adopt the standards of the developed world because of the high costs associated
with these standards Nevertheless exports from developing countries should
adhere to the standards of the export markets Accordingly all those involved
in the global supply chain such as suppliers manufacturers and marketers need
to develop systems to ensure the standards are applied89
This issue with toy recalls takes on another dimension of concern in more
local level which is the cost issue caused by the vicious cycle in global supply
chain of toy industry Despite the awareness of Chinese manufacturers 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8813 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-72013 89 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 58
regarding international technical standards it may be hard for them to ignore
cheaper leaded-paint when squeezed between harsh demands on lower cost
from the US importers and domestic problems such as increasing labor cost and
RMB appreciation At this point the vicious cycle can be formed in toy
industryrsquos global supply chain in spite of the information and knowledge about
the current international standards local manufacturers use cheaper leaded paint
for lower cost Detecting excessive lead level from the paint demands on
technical standard becomes harsher within importing countries As a result
such higher standards require more cost for locals to be satisfied which
ultimately completes the vicious cycle Consequently it seems that further
discussion and researches about constructive measures including policy
changes may be essential and important to resolve such crisis more
fundamentally
13 59
REFERENCES
Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 Del V G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45 Jiacheng Z and Lu Hongjie (2013) Analyzing China Harmonization of Technical Barriers to Trade in the EU and US Markets The Twelfth Wuhan International Conference on E-Business ndash Emerging Operations amp Services Management Track Johnson M E (2001a) Learning from toys Lessons in managing supply chain
13 60
risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 Keith13 E13 M13 John13 S13 W13 and13 Tsunehiro13 O13 (2000)13 Quantifying13 the13 Impact13 of13 13 13 13 13 13 13 Technical13 Barriers13 to13 Trade13 A13 Framework13 for13 Analysis13 Policy13 Research13 13 13 13 13 13 13 Working13 Paper13 Development13 Research13 Group13 The13 World13 Bank Lee M A Flynn B B and Frohlich M T (2008) All supply chains donrsquot flow through understanding supply chain issues in product recalls Management and Organization Review 4 167ndash182 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal Marucheck A S (1987) On product liability and quality control IIE Transactions 19 355ndash360 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review Paul W B and Hari B (2008) Toy Recalls and China Emotion vs Evidence Management and Organization Review 42 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Reports and Reviews (Online documents included) Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby- Productshtml
13 61
Brief Guide to Analytical Methods for Measuring Lead in Paint Inter- Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground Report on Technical Barriers to Trade (2013) United States Trade Representative Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf The Impact of the TBT and SPS Agreements on Food Labeling and Safety Regulations httpcspinetorgreportscodexwtospsbthtm The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws-- StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml
13 62
GATTWTO Documents The Technical Barriers to Trade Agreement The General Agreement on Tariffs and Trade 1994 WTO Accession Protocol of The Peoplersquos Republic of China WTO Concerns on Indiarsquos Import Restriction on Chinese Toys WTO Technical information on TBT Trade topics Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm WTO Trade Policy Review (2012) WTO ldquoWhat is the WTOrdquo Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm WTO European Communities ndash Measures Affecting Asbestos and Asbestos- Containing Products WTDS135R
13 63
국문 초록
세계경제에 있어서 각 국가 경제의 연계성이 심화됨에 따라 많은
제조업들의 생산 라인과 공급 사슬 역시 세계화 되면서 주로 디자인이나
브랜드 관리를 담당하는 선진국과 생산과 제조를 담당하는 개발도상국
간의 기술 표준 차이에서 오는 문제점들이 발견되고 있다
세계무역기구(WTO) 체제하에서 무역에 관련된 기술표준들은 무역상
기술장벽 조항(TBT)에 따라 관리되어지나 WTO의 회원국들의 논의 하에
알맞은 조항을 명시하는 것과 조항의 효용성 또는 실제 각국의
기술표준들과 조항의 합치성은 별개의 문제인 것이 사실이다
본 논문은 미국 Mattel 사의 중국산 장난감 회수조치가 WTO
체제하에서 어떠한 법적 의미를 지니는지 살펴보았다 사건 당시 실제로
중국이 미국을 상대로 WTO에 제소하지는 않았지만 오늘날 대두되는
TBT의 중요성과 점점 더 심화되어가는 제조산업의 세계화 현상을
보았을 때 향후 비슷한 사건들이 발생할 가능성이 높기 때문에 이러한
분석은 유의미할 수 있으며 추후 시사하는 바 역시 클 것으로 예상된다
따라서 본 연구에서는 미국의 중국산 장난감 회수조치의 통상법적
사례분석을 통해 TBT가 기술표준문제에서 지니는 법적 의미를
분석하였다
키워드 세계무역기구 무역상 기술장벽협정 기술표준 Mattel사
장난감 회수조치 중국산 장난감
학번 2012-22086
ltstartpagegt10I INTRODUCTION 1II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 4 1 GATT ARTICLE I amp III 4 2 GATT ARTICLE XX(B) amp CHAPEAU OF ARTICLE XX 8 3 TBT UNDER THE WTO SYSTEM amp TBT ARTICLE II 10 4 OTHER RELATED TECHNICAL STANDARDS 20III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 28 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS 28 11 Characteristics of toy industry 28 12 Global supply chain with China involved 31 2 MATTELiexclmacrS TOY RECALL 34 21 Event outline 37 22 Aftermath of toy recall and its damage degree to the toy industry 40 23 Reaction and regulation of the US government and background policy 44 3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT 49 31 Preliminary findings under GATT Agreement 49 32 Legal analysis why USiexclmacrs toy recall is legally controversial under TBT Agreement 51IV FURTHER DISCUSSION AND CONCLUSION 54REFERENCES 59plusmnsup1sup1reg AtildeEcircmiddotIuml 63ltbodygt
13 20
part that states ldquoMembers shall ensure that technical regulations are not
prepared adopted or applied with a view to or with the effect of creating
unnecessary obstacles to international traderdquo is general obligation while the rest
represents specific obligation One can witness that such paragraph prohibits
trade-restrictive characteristic to fulfill a legitimate objective being consistent
with the purpose of the WTO Particularly following case study will be
analyzed based on these articles
4 OTHER RELATED TECHNICAL STANDARDS
41 Lead regulation
Lead in paint can be divided into soluble lead and insoluble lead soluble
lead is the lead likely to be available for absorption if a child mouths or
swallows31 Any exposure to both kinds of lead is potentially harmful for a
child as there is no known ldquosaferdquo level In May 2012 the US Centers for
Disease Control (CDC) announced it would change its policy on Childhood
Lead Poisoning to eliminate the terminology ldquolevel of concernrdquo that was
previously defined as a blood lead level of 10 ugdl and which had been widely
adopted by other health agencies This change acknowledges that all exposures
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 31 Brief Guide to Analytical Methods for Measuring Lead in Paint Inter-Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf
13 21
to lead are potentially harmful to a child and therefore public health policy
should focus on preventing exposures before they cause harm The CDC will
now recommend follow up for the most highly exposed children with elevated
blood lead levels above a reference value representing the top 25 of all
children in the US That level is currently 5 microgdl but this will be updated
every four years based on current surveillance testing data This is the first
substantive change in the agencyrsquos guidance on blood lead levels since 1991
While developed countries have implemented standards to regulate the use of
lead in paint much of the paint currently sold for residential use in most
countries contains high levels of lead A recent study examining lead
concentrations in the paint of 10 developing countries demonstrates that 68
of the new paints tested exceed the US standard of 90 ppm (effective August
2009) Published studies conducted in India China and other counties have had
similar findings32
Moreover most countries do not have regulatory limitations on lead
content in paint or only have voluntary standards in place In countries with
regulations the permissible lead levels are often inconsistent with a range of
excluded applications Standards between countries vary greatly and some
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 32 Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground
13 22
regulations reference soluble lead and others total lead (percent by weight)33
The lead level regulation in paint of the US and China is not an exception when
referring to the following table although both countries have same figure in
terms of the ppm the standard is slightly different since China measures the
soluble paint only while the US includes the total paint both soluble and
insoluble paint
Table 1 Lead in Paint Regulations by Country34
Such fact implies that regarding the lead level regulation China is less strict
then the US with 90 ppm maximum while the US requires less than 90 ppm
when considering the added amount of insoluble lead as well In fact acute
exposure to lead by chewing on a lead toy for example or repetitive exposure 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 33 Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground13 34 ibid 13
13 23
to lead by handling toys that contain it can lead to severe neurological
behavioral problems and damage brain cells especially in children35
42 Chinarsquos technical standard system and commitment to the WTO and TBT Agreement There are four levels of technical standards in China national trade
local and enterprise standards Under the Regulations for the Implementation of
the Standardization Law in formulating national standards the competent
standardization administration department under the State Council is
responsible for making plans organizing drafting examining and approving
numbering and issuing national standards If there are no national standards for
technical requirements that need to be standardized for certain trades
throughout the country trade standards may be formulated Trade standards
become null and void automatically after the corresponding national standards
enter into effect In the absence of national standards or trade standards local
standards may be formulated on safety and sanitation requirements for
industrial goods that need to be unified in the provinces autonomous regions
and municipalities directly under the Central Government Local standards
become null and void automatically after the corresponding national standards
or trade standards enter into effect In the absence of national standards trade 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 35 ldquo550000 More Chinese Toys Recalled for Leadrdquo The New York Times September 27 2007
13 24
standards or local standards for certain products the enterprises producing such
products may formulate their own standards as the basis for organizing
production Where there are already national trade or local standards
enterprises are encouraged to formulate and apply enterprise standards that are
stricter than the corresponding standards36
Furthermore China continues to be an active member of the WTO
Committee on Technical Barriers to Trade According to the authorities in the
period 1 January 2009 to end-October 2011 China made a total of 350
notifications to the Committee on Technical Barriers to Trade (including
revisions addenda supplements and corrigenda) Chinas notifications cover a
wide variety of products and concerns with particular emphasis on human
health and safety China has used the TBT Committee to raise concerns about
measures or proposed measures in its export markets on products ranging from
toys to herbal medicines In China the WTO enquiry point for technical
barriers to trade is the International Inspection and Quarantine Standards and
Technical Regulations Research Center under the State General Administration
for Quality Supervision and Inspection and Quarantine (AQSIQ) Also the
WTO Notification and Enquiry Center of Ministry of Commerce Peoplersquos
Republic of China (MOFCOM) is responsible for Chinas notifications to the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 36 Trade Policy Review (2012) World Trade Organization
13 25
WTO TBT Committee It has been notifying proposed technical regulations and
conformity assessment procedures to the TBT Committee so that interested
parties in WTO members are able to comment on them as required by the TBT
Agreement37
China is a member of the International Organization for Standardization
(ISO) the International Electrotechnical Commission (IEC) and the
International Telecommunication Union (ITU) the World Health Organization
of the United Nations (WHO) and Codex Alimentarius Commission as well as
several regional standards organizations such as the Pacific Area Standards
Congress Meanwhile the Standardization Administration of China (SAC) was
established in April 2001 It is the competent department authorized by the
State Council to implement administrative functions and to exercise unified
administration over the standardization work throughout the country Its main
responsibilities include taking part in drafting and amending laws and
regulations on national standardization drafting and implementing policies
concerning national standardization representing China in ISO IEC and other
international or regional standardization organizations and so on38
According to Chinarsquos Accession Protocol written by the WTO China
also has made commitments such as complying with obligations under TBT
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 37 Trade Policy Review (2012) World Trade Organization 38 ibid13
13 26
Agreement including the adoption and application of standards technical
regulations and the conformity assessment procedures (such as testing or
certification) to both imported and domestic goods and these procedures done
in a transparent manner China consented to speed up its process of reviewing
existing technical regulations standards and conformity assessment procedures
to determine their continuing relevance and consistency with international
standards and to harmonize with them as well Periodical reports on the status
of this review process and the number of standards and technical regulations
that have been nullified are one of Chinarsquos tangible commitments39
43 Concern of the US on Chinarsquos technical standards
Despite aforementioned changes National Trade Estimate Report of the
United States Trade Representative (USTR) states some problems and
limitations of Chinarsquos technical standard implementation Especially it still has
concerns about significant conformity assessment and testing-related issues in
China US exporters still continue to report that Chinarsquos regulatory
requirements are not enforced as strictly or uniformly against domestic
producers as compared to foreign producers In addition in some cases Chinarsquos
regulations provide only that products will be inspected or tested upon entry
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 39 Accession Protocol of The Peoplersquos Republic of China World Trade Organization
13 27
into Chinarsquos customs territory without any indication as to whether or how the
regulations will be applied to domestic producers However in 2007 as in prior
years almost all of the notified measures have emanated from AQSIQ SAC or
China Certification Accreditation Association (CNCA) and have rarely
included measures from other agencies that appear to require notification such
as the Ministry of Health the Ministry of Information Industry (MII) and the
State Environmental Protection Administration (SEPA) Four years ago in part
to address this problem China had reportedly formed a new inter-agency
committee with representatives from approximately 20 ministries and agencies
and chaired by AQSIQ to achieve better coordination on TBT matters but
progress has been inconsistent in this area As a result some of Chinarsquos TBT
measures continue to enter into force without having first been notified to the
TBT Committee and without foreign companies having had the opportunity to
comment on them or even being given a transition period during which to make
necessary adjustments In other cases some written comments submitted by
US and other foreign interested parties seemed to be wholly disregarded
Sometimes there was insufficient time for China to consider about these
issues40
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 40 National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative13
13 28
III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS
11 Characteristics of toy industry
Baby product manufacturing industry worldwide caters to around four
million babies on a yearly basis generating retail revenue of nearly seven
billion dollars Demand in this industry has grown due to a rising number of
babies to be catered to partly because people are starting families later Product
innovation and development has allowed retailers and manufactures to widen
the market using new technologies and advanced marketing approaches The
market encompasses different segments which can be divided into toys
feeding accessories wipes disposable diapers body care products and
soothers41
Especially toy industry is one of the worldrsquos oldest creative industries
For centuries toys have helped children to have fun and to transform to creator
masters emulators nurturers friends collectors story lovers and experience
seekers42 Toy industry also produces products which meet lsquocritical needs as
defined by Nagurney et al (2001) which specifies that toy products along with
other products are necessary to sustain and prolong human life and well-being
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 41 Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby-Productshtml 42 Del Vecchio G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA
13 29
Moreover consumer products such as toys while not necessary to sustain
human life have certainly contributed to the quality of life and improved living
standards enjoyed by much of the population43
However creative business such as toys is extremely volatile and seasonal
in nature Volatility in the toy industry is caused by variable and unpredictable
demands very short and specific selling-windows and short product-life-cycles
Therefore investors and practitioners know very well that the toy industry is far
from tranquil44 Along with its volatile characteristics the toy industry also has
incurred relatively higher costs on obsolete inventory lost sales and markdown
as compared to other industries45 Therefore to survive these industries face a
very unique challenge that is to provide the right toys at the right quantity at the
right stores during the very short selling-windows and to frequently provide
creative and yet price-competitive toys46 Also within toy industry increasingly
educated parents with higher levels of disposable incomes and growing
awareness regarding safety and health issues accompanies strong demands on
international safety standards according to the recent international trends Such 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 43 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 44 Johnson ME (2001a) Learning from toys Lessons in managing supply chain risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 45 Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 46 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management
13 30
elements of toy industry ultimately lead and motivate toy companies to focus
not only on sales and marketing but also on product quality control and
technology innovation Toy industry has globalized with much sourcing of
components and ingredients from low-cost global suppliers increased
outsourcing of production to foreign production facilities and transportation
and distribution within global markets Recent safety problems can be also
traced back to changes in global supply chain systems47 Also the industry
must continue increasing marketing budgets and intensify its safety standard to
combat bad publicity which can put a dent in product sales such as the blow to
the formula market caused by reports of lead in the paint used to color toys
Such scares damage consumer confidence and company credibility
necessitating strong publicity campaigning as a remedy Government
involvement in manufacturing practices is also likely to increase meaning that
companies will have to comply with standards set in place to help protect
consumers48
In terms of the major market of the toy industry the US the EU and
Asia-Pacific combine to represent over 80 percent of the overall market
Among them developed countries such as the US and EU are responsible for 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 47 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 48 Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby-Productshtml
13 31
capital and technology-intensive sector including design and marketing while
developing countries like China are in charge of labor-intensive process such
as manufacturing This implies that when it comes to product recall such
distinction between design and manufacturing is important particularly in the
context of the toy industry because toy companies such as Mattel perform the
design of toys whereas unnamed overseas manufacturers do manufacturing
Therefore when a certain company recalls its products the rationale for recall
must be clarified whether it is due to design flaw such as sharp edges or small
detachable parts or some manufacturing defects including excess lead in
surface paint or any other harmful chemicals contained in the toy 49
12 Global supply chain with China involved
It is important that management practices be improved to handle the
complexity of global supply chains Companies offshoring their manufacturing
to China (and similar countries) cannot simply rely on intermediaries and
agents in Hong Kong or Singapore to coordinate production and ensure quality
Such an approach was good enough in the initial stages of offshoring but
clearly falls short a decade after offshoring became a common business practice
The offshoring companies need to develop capabilities and systems to engage
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 49 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 32
more directly and closely with China and similar overseas manufacturing
locations Toy companies need to develop robust systems for quality control
and testing of the toys manufactured at their suppliersrsquo factories Unless
companies learn to manage these complexities it is difficult to ensure product
quality and safety50
When taking a closer look into the toy-manufacturing sector in China
Chinarsquos domestic manufacturers are mostly small and medium-sized firms
which may have to make costly technology upgrades before exports Although
many foreign brands have entered the growing Chinese market and established
their own factories and distribution networks they could not improve the
working environment of Chinese local manufacturers rather continuous
scandals caused by their recalls involving made-in-China products resulted in
stiffer working environment safety concern and manufacturing standards To
be worse additional tests and certificates required of businesses drove up costs
while the frequent production line adjustments lowers efficiency of
manufacturing process According to the New York Times interview director
for toy making company explained their sufferings that When orders from
Germany were cancelled Lin had to adjust the program of machines that were
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 50 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 33
producing German orders to meet US requirements as the safety criteria
differed for both nations51
Not only external factors but also internal factors within China are
prevalent which contribute to the poor safety of Chinese imported toys Berman
and Swani assert that five factors among others mainly cause such tendency
cost pressures and quality fade multiple levels of outsourcing often involving
small local producers the existence of a large number of counterfeit goods
made in China Chinese cleverness at evading detection for safety-related
infractions and poor product safety surveillance by the Chinese and US
government These elements coalesce to create an environment where there is a
need to cut corners to meet suppliersrsquo price expectations where unsafe
alternatives are readily available and where the chance of detection of unsafe
goods is very low52
Just as mentioned in the previous section toy industry is facing the era of
global supply chain by much sourcing of components and ingredients from low-
cost global suppliers increased outsourcing of production to foreign production
facilities and transportation and distribution within global markets In this
context many toy recalls that occurred around 2007 and 2008 could be traced
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 51 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007 52 Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48
13 34
back to changes in global supply chain systems53 In the model of offshore
production manufacturers can prevent defects with careful production It is also
known that the toy companies can prevent most of these types of defects with
efficient quality control and inspection mechanisms54
2 MATTELrsquoS TOY RECALL
Abovementioned global supply chain and Chinarsquos involvement in the toy
industry as a major manufacturer has provoked numerous controversies among
Western customers including Mattelrsquos huge toy recalls These issues had even
more crucial impacts on Chinese local manufacturing sectors since they were
the biggest toy makers in international toy market and certainly toy is enjoyed
by much of the population worldwide just as other consumer products possess
enormous pool of consumers On top of that safety problem of the toy covered
with leaded paint as such also have led some young consumers to physical and
mental health problems or even death
Chinese toy recalls involved the Consumer Product Safety Commission
(CPSC) in the US In the historical perspective the earliest instance of toy
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 53 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 54 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13
13 35
recalls from the records of the CPSC was in 1974 when toy chests were recalled
following the death of a child Recalling toys and other products in large
numbers in an infrequent but not an unprecedented event Since 1974 over 680
toy products have been recalled Of these 550 recalls were made in the last 20
years Each year toys were recalled on an average of 28 occasions The number
of recalls remained roughly stable until 2006 but appears to have been on the
rise since then In 2007 CPSC had recalled 56 recalls which would be the
highest number of recalls in the history of the toy industry In other words
there has been a definite increase in the number of recalls in 2007 as Table 2
and Figure 1 display
13 36
Table 2 Toy Recalls (1988-2007)55
Figure 1 Toy Recalls Over Time (1988-2007)56
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 55 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13 56 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209
13 37
The number of recalls involving Chinese-made toys also appears to be on the
rise over the last few years Toy companies started moving the production of
toys in China in the early 1990s This trend has continued and accelerated in
recent years Recalls involving Chinese-made toys was hovering around 50 of
the total until 2002 so recalls did not increase for well over a decade after
manufacturing moved to China However since 2003 this figure had hovered
around 80 and reached 95 this year which is a dramatic rise57 In this
regard real cases regarding the US and EUrsquos recall against toys manufactured
in China will be the main focus hereafter incident outline the point at issue
comparison between the USrsquos response against the issue and that of EU and
legal analysis based on TBT Agreement under WTO system will be the
following contents
21 Event outline
The recall was because of the lead paint coverage which was processed
in Chinese factories Lead was banned in paint on toys and other childrenrsquos
products in the United States in the 1970s but the problem has arisen again as
more toys are imported from China Of roughly 39 lead-related recalls in a
certain year 38 were of Chinese-made goods according to the CPSC In fact
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 57 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45
13 38
about fifty percent of Mattelrsquos revenue comes from toys made in eleven
factories it owns and operates That is a high share for the toy industry But the
other half comes from toys that it outsources to up to fifty manufacturers in
China Those toys tend to be short-term products that feature characters from
movies and television shows rather than Barbie dolls or other Mattel brands58
In early July in 2007 one of the European retailers that sell Mattel toys
discovered the lead on some products On July 6 Mattel stopped operations at
the factory that produced the toys and initiated an investigation and then on
July 18 Mattel took a reporter for The New York Times on a tour of a factory
in Guanyao China and of Mattelrsquos toy safety lab in Shenzhen to show its
sophisticated testing and inspection facilities including equipment that could
detect lead paint on incoming products or supplies At that time Mattel
executives say it was unclear whether Mattel was facing a widespread lead
paint problem or if the European case was an anomaly When the companyrsquos
executives received conclusive data that persuaded them to recall the eighty-
three products the company contacted retailers who stocked the toys
Originally Mattel requires the factories it contracts with to use paint and other
materials provided by certified suppliers Mattel executives said they did not
know if the contract manufacturer substituted paint from a noncertified supplier
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 58 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 39
or if a certified supplier caused the problem59 Later it was found that even
though the company had developed a certification program and rigorous testing
rules to make sure that its Chinese contractors adhered to standards for the
allowable levels of lead in paint yet some subcontractors were careless while
others intentionally violated the rules by substituting paint from a noncertified
supplier who provided the lead paint60
The string of lead paint cases has drawn the most attention from toy
product related association and consumer watchdogs In light of the recalls
Nickelodeon - which owns the characters Dora the Explorer and Diego - has
decided to introduce a third-party monitor to check up on all of the companies
that make toys under its brands including Mattel61 Combined with the recent
scares in the United States of Chinese-made pet food and globally of Chinese-
made pharmaceuticals and toothpaste the string of toy recalls is inspiring new
demands for stepped-up enforcement of safety by United States regulators and
importers as well as by the government and industry in China This summer
the Toy Industry Association has been working with the federal Consumer
Product Safety Commission on new regulations to require more stringent safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 59 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007 60 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 61 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 40
checks The Toy Industry Association urges its members to routinely test
products it is importing to make sure they comply with federal safety standards
which prohibit for example surface paint that contains lead in toys or items
that could cause a choking hazard62 Meanwhile Mattel agreed to pay $23
million to the CPSC for violating a federal lead paint ban and marketing
importing and selling non-compliant toys in civil penalties The CPSC said the
fine against the No 1 toymaker and its Fisher-Price pre-school division was the
highest ever for the agencys regulated product violations and the third largest
in its history63
22 Aftermath of toy recall and its damage degree to the toy industry
Such an unprecedented toy recall of the US against China was also
proven through numbers and figures As Table 2 and Figure 2 display the
number of both Chinese toy recall and lead-contained toy recall tend to increase
as years pass by especially from the year 2000 To make these table and figure
Laplume and Bapuji complied a database of toy recalls based on the recall
notices posted on the website of the US CPSC They presented the data on toy
recalls in Table 2 with special attention given to those involving toys made in
China and those recalled for excessive lead Authors also presented the data
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 62 ldquoAs More Toys Are Recalled Trail Ends in Chinardquo The New York Times June 19 2007 63 Mattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 2009
13 41
pictorially in Figure 2 to allow a visual interpretation of trends and
developments64
Table 2 Number of Lead-Contained Toy Recall Announcements (1988-2008)65
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 64 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports13 65 Ibid
13 42
Figure 2 Number of Lead-Contained Toy Recall (1998-2008)66
Apparently the reason why Chinese factory used lead-contained paint was due
to cheaper price Multinational Corporation such as Mattel kept on requiring
low cost and price to their suppliers while suppliers including Chinese
manufacturers were facing serious difficulties regarding the fact that their
export prices were rising due to continuous appreciation of the Yuan and
escalating labor cost Consequently for Chinese factory owners who are often
under intense pressure to lower production costs tend to cut corners in making
products and regularly use cheap and illegal substitutes such as leaded paint to
their toys to survive as Mattelrsquos suppliers Namely Chinese local manufacturers
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 66 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports
13 43
got pressure not only from Western companiesrsquo appetite for cheaper toys but
also from the fierce local competition to satisfy such appetite Furthermore
numerous toy recalls from the US worsen the situation repeated scandals
involving Chinese products resulted in stringent environmental safety and
manufacturing standards Additional tests and certificates required of
businesses drove up costs even more67 Long supply chain involving multiple
contractors and subcontractors which are common in China were also
nominated as the major contributor Every link in the chain was susceptible to
fraud or contaminated goods Such uncertainty usually contributes to supply
chain breakdown since the larger the chain the more people get involved and
the greater the difficulty in controlling the quality of the product68
Aftermath of toy recall also included remarkable changes after the US
Congress passed the new federal childrenrsquos product laws in August 2008
setting higher standards for toy safety product line adjustments must be done
more frequently and comprehensively to satisfy requirements and standards of
Mattel and policies of US Congress Changes like these affect the factorys
working efficiency and increases costs For instance it takes about a weeks
time to make the machines adapt to new procedures and also involves huge
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 67 ldquoSmall World After All for Toy-making Hubrdquo China Daily December 23 2008 68 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007
13 44
expenditure on purchase of substitute materials when required69 The nightmare
had continued after regulators in Beijing revoked the export licenses of two toy
manufacturers one of the heads of those Chinese company that made toys for
Mattel for fifteen years and was behind the recall this month of about a million
Mattel toys committed suicide in a company warehouse in southern China The
death was the latest development in a year filled with prominent recalls and
product safety scandals involving goods made in China According to the
briefing of Chinese government one of the paint suppliers for Chinese
manufacturer had shipped the company a fake lead-free paint pigment that
could be used in producing paint70
23 Reaction and regulation of the US government and background policy
In the US responsibility for the safety of consumer products with the
exception of food pharmaceuticals and automobiles falls within the
jurisdiction of the US CPSC which regulates the sale and manufacture of more
than 15000 different consumer product The CPSC collects information about
product safety issues from sources such as hospitals doctors newspaper reports
industry reports consumer complaints investigations conducted by its staff and
reports from companies When a company becomes aware of hazards
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 69 ldquoTrouble in Chinarsquos Toy Industryrdquo China Daily December 22 2008 70 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007
13 45
associated with the products it sold it is required by law to inform the CPSC
immediately within 24 hours Based on the information it received the CPSC
works in coordination with the companies involved to recall the hazardous
products from the market The recall notices are publicly available on the
CPSCrsquos website The CPSCrsquos recall notices contain information about the
product being recalled the company recalling the product where the product
was recalled the hazard associated with the usage of the recalled product sale
details such as the number of units sold sales locations sale period and sale
price the procedure to return the product and the remedy offered by the
company71
Authority for the CPSC is provided in the 2008 Consumer Product Safety
Improvement Act (CPSIA) passed by the US Congress which gave makers and
sellers of childrens products such as toys clothing and books have until
February 10 2009 to comply with stricter standards for permissible lead
phthalate content limits and other mandatory safety requirements72 Following
considerable pushback from toymakers who said the deadline was unrealistic
and also applied to products that had already been shipped the CPSC agreed to
delay the deadline for the new testing and certification requirements by a year
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 71 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209 72 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384
13 46
to Feb 10 201073 Apparently this act is the result of a spike of 473 consumer
products recalled in 2007 in what is referred to as the ldquoYear of the Recallrdquo74 It
became effective Aug 14 2009 in the US and imposes tough standards for lead
and chemicals called phthalates in products intended for children age 12 and
under It requires that all childrenrsquos products comply with all applicable
childrenrsquos product safety rules are tested for compliance by a CPSC-accepted
laboratory have a written Childrenrsquos Product Certificate issued by the
manufacturer or importer that provides evidence of the productrsquos compliance
and have permanent tracking information affixed to the product and its
packaging75 In fact the law increased the budget of CPSC imposed new
testing and documentation requirements and set new acceptable levels of
several substances It imposed new requirements on manufacturers of toys and
other consumer products for children The Act also increased fines and
specified jail time for some violations The law became to have more wide-
sweeping nature comparing to a previous bill the Lead-Free Toys Act This
earlier bill was incorporated into this act which was apparently prompted by
various scandals over high lead content in toys in 2007
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 73 ldquoMattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 200913 74 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 75 The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws--StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act
13 47
The Act contained three main standards including exposure levels of lead
phthalate and mandatory testing Especially regarding the exposure level of
lead the legislation reduced the limit of lead allowed in surface coatings or
paint to 90 ppm from then-current limit of 600 ppm effective on 14 August
2009 The legislation reduces the amount of total lead content in childrens
product substrates to 600 ppm by 10 February 2009 300 ppm by 14 August
2009 and 100 ppm by 14 August 2011 On the other hand the legislation
required for mandatory testing that every manufacturer of a product subject to a
consumer product safety rule will provide a General Conformity Certificate to
certify based on unit testing or a reasonable testing program that the product
complies with all safety rules76 These certificates must accompany the product
through the distribution chain through the retailer They must be available to the
CPSC during any inspection The third party testing requirement for lead
content was originally set by the CPSIA at 600 ppm but dropped to 300 ppm in
August 2009 However these lead content testing requirements were stayed by
the CPSC in January 2009 until February 10 2010 In December 2009 this stay
of enforcement was further extended until February 10 2011 In both cases the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 76 Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf
13 48
CPSC cited a need to implement further rulemaking and to give manufacturers
more time to comply77
US regulators also announced plans to set up a Beijing office to help
ensure Chinese exports are safe for Americans following a slew of recalls
involving childrenrsquos toys Particularly the US CSPC sought to establish a
permanent presence overseas for the first time to better cooperate with Chinese
regulators and companies so the countryrsquos products are up to US standards It
also planned to have commission staff working in the embassy in Beijing to
work with manufacturers and Chinese regulators One major task of Beijing
office was to educate Chinese manufacturers about the new requirements under
the CPSIA Considering some mutual economic interests between the US and
China Chinese manufacturers are expected to comply with this law since the
large retailers in the US require them to meet such standard78
Amid growing concerns over the safety of Chinese products the US
launched negotiations towards a common safety standard for toys on November
17 in Brussels with the EU as well The talks were formally opened during a
trilateral high-level meeting between EU Consumer Affairs Commissioner
Meglena Kuneva the US Chairman of the Consumer Product Safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 77 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review 78 ldquoUS seeks China office to ensure export safetyrdquo China Daily July 31 2009
13 49
Commission Nancy Nord and the Chinese Vice-Minister of AQSIQ Wei
Chuanzhong The three sides have decided to bring their joint efforts to a new
level by aligning their standards Toys will be the first targets since around 75
percent of toys sold around the world are made in China Common standards
and policy consistence are very crucial for Chinese manufacturers to do their
business in a fair and transparent arena points out Liang Mei deputy chairman
of China Toy Association Another comment was added that the companys
strong focus on research and development would help it to overcome the new
technological barriers and avoid safety disputes79 A certain kind of special
team that is engaged in investigating and studying technology standards of
various nations and international trends and managing onersquos own safety
standards higher than the general or keep it ahead of the criteria of the exporting
marketplaces were also suggested as solution by industry experts80
3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT
31 Preliminary findings under GATT Agreement
A preliminary research about the legitimacy of USrsquos recall on Chinese
toys under GATT Agreement insists that by placing a temporary ban on
Chinese toy products the United States would violate Article III which is
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 79 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007 80 ldquoTrouble in Toy Industryrdquo China Daily December 22 2008
13 50
National Treatment Despite violating GATT Article III4 the author insists
that a Panel would likely find the temporary ban on Chinese toy products valid
under Article XX(b) based on following rationales most of all the temporary
ban on Chinese toys is within the policies designated to protect the human life
and health of American children Just as the Panel in lsquoThailand ndash Cigarettersquo
case has recognized the negative human health effects of smoking a Panel
would likely conclude that the use of lead in childrenrsquos toys creates a negative
health effect It would likely then find that the United States sufficiently sets
forth a prima facie case for an Article XX(b) exception81 Moreover the author
writes no alternative measure could adequately diminish the high risk of lead
contamination of Chinese toys and therefore hold the strict measure valid
Authorrsquos opinion that the temporary ban on Chinese toy does not arbitrarily or
unjustifiably discriminate against Chinese toy imports also leads to justification
of US toy recall The logic behind is that the ban targets Chinese toy imports
because previous US measures failed to curtail the significant volume of
contaminated Chinese toys entering the US markets Since there are no
ulterior ldquoprotectionist objectivesrdquo the measure is not a ldquodisguised restrictionrdquo
under Article XXrsquos chapeau Therefore the author argues that since the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8113 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213
13 51
temporary ban satisfies all the requirements of Article XX(b) a Panel would
likely rule that it does not violate GATT principles82
32 Legal analysis why USrsquos toy recall is legally controversial under TBT Agreement When based on TBT Agreement one of the articles related to the USrsquos
recall on Chinese toy imports include Article II1 which states ldquoimported
product shall be accorded treatment no less favourable than that accorded to
domestic like productsrdquo representing MFN principle and NT 83 The other one
is Article II2 that regulates member statesrsquo measures not to be trade-restrictive
by stipulating that ldquotechnical regulations shall not be more trade-restrictive than
necessary to fulfill a legitimate objective taking account of the risks non-
fulfilment would createrdquo84
First of all Article II1 of TBT Agreement is highly likely to be violated
because it would treat Chinese toy imports less favorably than US domestic
toys To put in more detail since the essential factor that needs to be considered
is ldquolikenessrdquo between exports and imports determining whether US toys and
Chinese toys are like products under the meaning of Article II1 must be the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8213 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 83 TBT Art II1 84 TBT Art II2
13 52
prior analysis to reach such likely conclusion Just as Uche wrote in the legal
analysis under GATT Agreement Chinese toy imports are like products with
respect to US toys under the definition promulgated by GATT Article III4
because the ban would affect the ldquointernal sale offering for sale purchase
transportation distribution or userdquo of the Chinese toys85 According to Uche
ldquoin determining whether imported and domestic products are like products not
only the properties nature and quality of the product but also the end use of the
product must be consideredrdquo86 In fact Chinese toys and American toys share
similar nature which is to entertain children and manufacturers do not affect
such nature whether they are Americans or Chinese Also since manufacturing
factories in China are managed and controlled by Mattel with its same
operation policy the quality of Chinese-made toys and American-made toys
within Mattelrsquos manufacturing chain seems to be quite identical as well On top
of that regardless of their manufacturers toys generally have the same end-
users children When compared to customers in other age groups they seem to
share relatively similar tastes and consumer habits
On the other hand USrsquos recall on its Chinese imports can be analyzed
consistent with Article II2 of TBT Agreement According to the Panel Report
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 85 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 8613 Ibid13
13 53
of lsquoUS ndash Tunarsquo case the analysis of Article II2 of the TBT Agreement may be
conducted in two steps first to determine whether a certain action is taken to
fulfill a legitimate objective which include ldquoprotection of human health or
safetyrdquo and second if that is the case to determine whether that measure is
less trade-restrictive than necessary to fulfill such objective taking account of
the risks non-fulfillment would create87 Based on such criteria USrsquos recall was
due to protect American children from the exposure to the lead paint which can
be interpreted as the ldquolegitimate objectiverdquo On top of that the measure done by
the US can be regarded as less trade-restrictive than necessary to fulfill such
objective with the consideration about risks non-fulfillment would create since
the measure was merely a temporary recall on Mattelrsquos defects rather than
unilateral and arbitrary import restriction against the entire Chinese imports to
the US Also such measure may be originated from the risk-assessment of the
case when the legitimate objective protection of human health or safety has
failed to be fulfilled which might trigger serious physical and mental problems
to American children Therefore it can be concluded that USrsquos toy recall is not
inconsistent with TBT Article II2 when considering aforementioned facts
However although Article II2 is satisfied the recall measure taken by the US
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8713 WTO Panel Report lsquoUS mdash Tunarsquo (WTDS381R)
13
13 54
is still questionable because Article II1 and II2 of TBT Agreement are
obligations of WTO member nations which implies that both articles must be
satisfied to acquire legitimacy unlike the preliminary analysis based on GATT
Agreement Thus when the case similar to this occasion is brought to the
international court under the WTO there would be high probability that the
respondentrsquos recall measure might trigger legal controversy under the TBT
Agreement
IV FURTHER DISCUSSION AND CONCLUSION
This paper overall has implemented the case study of which the US has
recalled on Chinese toy imports concerning the lead paint and has analyzed the
suitability and legitimacy of such measure in light of TBT Agreement Prior to
the case study some applicable international rules were introduced GATT
Article I III XX(b) and the chapeau of Article XX which are MFN Principle
NT and General Exceptions to GATT provision respectively formulated the
basis of TBT Agreement In terms of TBT Agreement Article II1 and II2
were the main provision those are applicable to this specific case
Following such applicable international agreements toy industry trend
and the event outline of USrsquos recall on Chinese toy imports were displayed
Along with its volatile and seasonal characteristics the toy industry usually
13 55
incurs relatively higher costs on obsolete inventory lost sales and markdown
Also it is important strategy to survive that providing creative yet price-
competitive toys at the right quantity at the right stores during the very short
selling-windows At this point toy recall case done by the US on Chinese
imports in 2007 was one of the empirical evidence that shows aforementioned
drawback that toy industry and China as manufacturer is suffering from
Particularly this case of Mattelrsquos toy recall against Chinese toy products had
noteworthy significance as the occasion of which a certain multinational
corporationrsquos manufacture outsourcing got expanded to the scale of national
trade dispute concerning consumer product safety issue
Applying abovementioned articles from the TBT Agreement as an
analysis framework some legal controversies were presented regarding the US
toy recall case in the following section As the preliminary finding proved
based on GATT Agreement the recall measure itself violates MFN principle
and NT Nonetheless unlike GATT Agreement which contains exception
clause that justifies such violation TBT does not include any kind of
justification mechanism Therefore although the recall measure done by the US
satisfies Article II2 violation of Article II1 of TBT may cause legal
controversy when the similar case is brought to WTO
On the basis of such occasion and its legal issues several important
13 56
implications in the practical aspect can be drawn for the further discussion It
seems that although China is already well aware of the necessity to adopt and
apply international standards and to make their domestic ones harmonizing with
international norms through remarkable efforts as shown in some international
trade reports China is rather suffering from the disjunction between
continuously improving international standards and Chinarsquos lack of strict and
uniform enforcement of standards This may imply that efforts to make
international agreement and its application consistent must be done by both
international organization and local governments for effective connection
between the public and private sector Particularly the WTO should not stop at
establishing provisions but focus more on implementation with consideration
on each member nationrsquos industry environment and condition especially
regarding those of developing countries Consequently not only technical
standards and certificate management but also education and training program
for the industry fields ought to be provided in the scale of international
organizations
The Chinese government and industry groups also need to address this by
ensuring that Chinese exporters adhere to the standards of the importing
country Companies must invest time and effort in developing not only
standards and principles of safety for their suppliers but must also invest in
13 57
education and training to build the skills and abilities within the supplier
network to assure product safety88 At the same time the governments of
importing countries need to encourage Chinese authorities to develop global
standards on consumables then legislate and monitor them The difference in
standards across the world is clearly an issue These differences need to be
addressed with high priority so that consumers can benefit from globalization of
manufacturing and consumption The issue of global standards is contentious
because different countries have different trajectories of development The
standards of developing countries may not be acceptable to a developed country
On the other hand developing countries will some- times argue that they cannot
adopt the standards of the developed world because of the high costs associated
with these standards Nevertheless exports from developing countries should
adhere to the standards of the export markets Accordingly all those involved
in the global supply chain such as suppliers manufacturers and marketers need
to develop systems to ensure the standards are applied89
This issue with toy recalls takes on another dimension of concern in more
local level which is the cost issue caused by the vicious cycle in global supply
chain of toy industry Despite the awareness of Chinese manufacturers 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8813 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-72013 89 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 58
regarding international technical standards it may be hard for them to ignore
cheaper leaded-paint when squeezed between harsh demands on lower cost
from the US importers and domestic problems such as increasing labor cost and
RMB appreciation At this point the vicious cycle can be formed in toy
industryrsquos global supply chain in spite of the information and knowledge about
the current international standards local manufacturers use cheaper leaded paint
for lower cost Detecting excessive lead level from the paint demands on
technical standard becomes harsher within importing countries As a result
such higher standards require more cost for locals to be satisfied which
ultimately completes the vicious cycle Consequently it seems that further
discussion and researches about constructive measures including policy
changes may be essential and important to resolve such crisis more
fundamentally
13 59
REFERENCES
Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 Del V G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45 Jiacheng Z and Lu Hongjie (2013) Analyzing China Harmonization of Technical Barriers to Trade in the EU and US Markets The Twelfth Wuhan International Conference on E-Business ndash Emerging Operations amp Services Management Track Johnson M E (2001a) Learning from toys Lessons in managing supply chain
13 60
risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 Keith13 E13 M13 John13 S13 W13 and13 Tsunehiro13 O13 (2000)13 Quantifying13 the13 Impact13 of13 13 13 13 13 13 13 Technical13 Barriers13 to13 Trade13 A13 Framework13 for13 Analysis13 Policy13 Research13 13 13 13 13 13 13 Working13 Paper13 Development13 Research13 Group13 The13 World13 Bank Lee M A Flynn B B and Frohlich M T (2008) All supply chains donrsquot flow through understanding supply chain issues in product recalls Management and Organization Review 4 167ndash182 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal Marucheck A S (1987) On product liability and quality control IIE Transactions 19 355ndash360 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review Paul W B and Hari B (2008) Toy Recalls and China Emotion vs Evidence Management and Organization Review 42 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Reports and Reviews (Online documents included) Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby- Productshtml
13 61
Brief Guide to Analytical Methods for Measuring Lead in Paint Inter- Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground Report on Technical Barriers to Trade (2013) United States Trade Representative Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf The Impact of the TBT and SPS Agreements on Food Labeling and Safety Regulations httpcspinetorgreportscodexwtospsbthtm The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws-- StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml
13 62
GATTWTO Documents The Technical Barriers to Trade Agreement The General Agreement on Tariffs and Trade 1994 WTO Accession Protocol of The Peoplersquos Republic of China WTO Concerns on Indiarsquos Import Restriction on Chinese Toys WTO Technical information on TBT Trade topics Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm WTO Trade Policy Review (2012) WTO ldquoWhat is the WTOrdquo Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm WTO European Communities ndash Measures Affecting Asbestos and Asbestos- Containing Products WTDS135R
13 63
국문 초록
세계경제에 있어서 각 국가 경제의 연계성이 심화됨에 따라 많은
제조업들의 생산 라인과 공급 사슬 역시 세계화 되면서 주로 디자인이나
브랜드 관리를 담당하는 선진국과 생산과 제조를 담당하는 개발도상국
간의 기술 표준 차이에서 오는 문제점들이 발견되고 있다
세계무역기구(WTO) 체제하에서 무역에 관련된 기술표준들은 무역상
기술장벽 조항(TBT)에 따라 관리되어지나 WTO의 회원국들의 논의 하에
알맞은 조항을 명시하는 것과 조항의 효용성 또는 실제 각국의
기술표준들과 조항의 합치성은 별개의 문제인 것이 사실이다
본 논문은 미국 Mattel 사의 중국산 장난감 회수조치가 WTO
체제하에서 어떠한 법적 의미를 지니는지 살펴보았다 사건 당시 실제로
중국이 미국을 상대로 WTO에 제소하지는 않았지만 오늘날 대두되는
TBT의 중요성과 점점 더 심화되어가는 제조산업의 세계화 현상을
보았을 때 향후 비슷한 사건들이 발생할 가능성이 높기 때문에 이러한
분석은 유의미할 수 있으며 추후 시사하는 바 역시 클 것으로 예상된다
따라서 본 연구에서는 미국의 중국산 장난감 회수조치의 통상법적
사례분석을 통해 TBT가 기술표준문제에서 지니는 법적 의미를
분석하였다
키워드 세계무역기구 무역상 기술장벽협정 기술표준 Mattel사
장난감 회수조치 중국산 장난감
학번 2012-22086
ltstartpagegt10I INTRODUCTION 1II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 4 1 GATT ARTICLE I amp III 4 2 GATT ARTICLE XX(B) amp CHAPEAU OF ARTICLE XX 8 3 TBT UNDER THE WTO SYSTEM amp TBT ARTICLE II 10 4 OTHER RELATED TECHNICAL STANDARDS 20III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 28 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS 28 11 Characteristics of toy industry 28 12 Global supply chain with China involved 31 2 MATTELiexclmacrS TOY RECALL 34 21 Event outline 37 22 Aftermath of toy recall and its damage degree to the toy industry 40 23 Reaction and regulation of the US government and background policy 44 3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT 49 31 Preliminary findings under GATT Agreement 49 32 Legal analysis why USiexclmacrs toy recall is legally controversial under TBT Agreement 51IV FURTHER DISCUSSION AND CONCLUSION 54REFERENCES 59plusmnsup1sup1reg AtildeEcircmiddotIuml 63ltbodygt
13 21
to lead are potentially harmful to a child and therefore public health policy
should focus on preventing exposures before they cause harm The CDC will
now recommend follow up for the most highly exposed children with elevated
blood lead levels above a reference value representing the top 25 of all
children in the US That level is currently 5 microgdl but this will be updated
every four years based on current surveillance testing data This is the first
substantive change in the agencyrsquos guidance on blood lead levels since 1991
While developed countries have implemented standards to regulate the use of
lead in paint much of the paint currently sold for residential use in most
countries contains high levels of lead A recent study examining lead
concentrations in the paint of 10 developing countries demonstrates that 68
of the new paints tested exceed the US standard of 90 ppm (effective August
2009) Published studies conducted in India China and other counties have had
similar findings32
Moreover most countries do not have regulatory limitations on lead
content in paint or only have voluntary standards in place In countries with
regulations the permissible lead levels are often inconsistent with a range of
excluded applications Standards between countries vary greatly and some
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 32 Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground
13 22
regulations reference soluble lead and others total lead (percent by weight)33
The lead level regulation in paint of the US and China is not an exception when
referring to the following table although both countries have same figure in
terms of the ppm the standard is slightly different since China measures the
soluble paint only while the US includes the total paint both soluble and
insoluble paint
Table 1 Lead in Paint Regulations by Country34
Such fact implies that regarding the lead level regulation China is less strict
then the US with 90 ppm maximum while the US requires less than 90 ppm
when considering the added amount of insoluble lead as well In fact acute
exposure to lead by chewing on a lead toy for example or repetitive exposure 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 33 Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground13 34 ibid 13
13 23
to lead by handling toys that contain it can lead to severe neurological
behavioral problems and damage brain cells especially in children35
42 Chinarsquos technical standard system and commitment to the WTO and TBT Agreement There are four levels of technical standards in China national trade
local and enterprise standards Under the Regulations for the Implementation of
the Standardization Law in formulating national standards the competent
standardization administration department under the State Council is
responsible for making plans organizing drafting examining and approving
numbering and issuing national standards If there are no national standards for
technical requirements that need to be standardized for certain trades
throughout the country trade standards may be formulated Trade standards
become null and void automatically after the corresponding national standards
enter into effect In the absence of national standards or trade standards local
standards may be formulated on safety and sanitation requirements for
industrial goods that need to be unified in the provinces autonomous regions
and municipalities directly under the Central Government Local standards
become null and void automatically after the corresponding national standards
or trade standards enter into effect In the absence of national standards trade 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 35 ldquo550000 More Chinese Toys Recalled for Leadrdquo The New York Times September 27 2007
13 24
standards or local standards for certain products the enterprises producing such
products may formulate their own standards as the basis for organizing
production Where there are already national trade or local standards
enterprises are encouraged to formulate and apply enterprise standards that are
stricter than the corresponding standards36
Furthermore China continues to be an active member of the WTO
Committee on Technical Barriers to Trade According to the authorities in the
period 1 January 2009 to end-October 2011 China made a total of 350
notifications to the Committee on Technical Barriers to Trade (including
revisions addenda supplements and corrigenda) Chinas notifications cover a
wide variety of products and concerns with particular emphasis on human
health and safety China has used the TBT Committee to raise concerns about
measures or proposed measures in its export markets on products ranging from
toys to herbal medicines In China the WTO enquiry point for technical
barriers to trade is the International Inspection and Quarantine Standards and
Technical Regulations Research Center under the State General Administration
for Quality Supervision and Inspection and Quarantine (AQSIQ) Also the
WTO Notification and Enquiry Center of Ministry of Commerce Peoplersquos
Republic of China (MOFCOM) is responsible for Chinas notifications to the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 36 Trade Policy Review (2012) World Trade Organization
13 25
WTO TBT Committee It has been notifying proposed technical regulations and
conformity assessment procedures to the TBT Committee so that interested
parties in WTO members are able to comment on them as required by the TBT
Agreement37
China is a member of the International Organization for Standardization
(ISO) the International Electrotechnical Commission (IEC) and the
International Telecommunication Union (ITU) the World Health Organization
of the United Nations (WHO) and Codex Alimentarius Commission as well as
several regional standards organizations such as the Pacific Area Standards
Congress Meanwhile the Standardization Administration of China (SAC) was
established in April 2001 It is the competent department authorized by the
State Council to implement administrative functions and to exercise unified
administration over the standardization work throughout the country Its main
responsibilities include taking part in drafting and amending laws and
regulations on national standardization drafting and implementing policies
concerning national standardization representing China in ISO IEC and other
international or regional standardization organizations and so on38
According to Chinarsquos Accession Protocol written by the WTO China
also has made commitments such as complying with obligations under TBT
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 37 Trade Policy Review (2012) World Trade Organization 38 ibid13
13 26
Agreement including the adoption and application of standards technical
regulations and the conformity assessment procedures (such as testing or
certification) to both imported and domestic goods and these procedures done
in a transparent manner China consented to speed up its process of reviewing
existing technical regulations standards and conformity assessment procedures
to determine their continuing relevance and consistency with international
standards and to harmonize with them as well Periodical reports on the status
of this review process and the number of standards and technical regulations
that have been nullified are one of Chinarsquos tangible commitments39
43 Concern of the US on Chinarsquos technical standards
Despite aforementioned changes National Trade Estimate Report of the
United States Trade Representative (USTR) states some problems and
limitations of Chinarsquos technical standard implementation Especially it still has
concerns about significant conformity assessment and testing-related issues in
China US exporters still continue to report that Chinarsquos regulatory
requirements are not enforced as strictly or uniformly against domestic
producers as compared to foreign producers In addition in some cases Chinarsquos
regulations provide only that products will be inspected or tested upon entry
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 39 Accession Protocol of The Peoplersquos Republic of China World Trade Organization
13 27
into Chinarsquos customs territory without any indication as to whether or how the
regulations will be applied to domestic producers However in 2007 as in prior
years almost all of the notified measures have emanated from AQSIQ SAC or
China Certification Accreditation Association (CNCA) and have rarely
included measures from other agencies that appear to require notification such
as the Ministry of Health the Ministry of Information Industry (MII) and the
State Environmental Protection Administration (SEPA) Four years ago in part
to address this problem China had reportedly formed a new inter-agency
committee with representatives from approximately 20 ministries and agencies
and chaired by AQSIQ to achieve better coordination on TBT matters but
progress has been inconsistent in this area As a result some of Chinarsquos TBT
measures continue to enter into force without having first been notified to the
TBT Committee and without foreign companies having had the opportunity to
comment on them or even being given a transition period during which to make
necessary adjustments In other cases some written comments submitted by
US and other foreign interested parties seemed to be wholly disregarded
Sometimes there was insufficient time for China to consider about these
issues40
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 40 National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative13
13 28
III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS
11 Characteristics of toy industry
Baby product manufacturing industry worldwide caters to around four
million babies on a yearly basis generating retail revenue of nearly seven
billion dollars Demand in this industry has grown due to a rising number of
babies to be catered to partly because people are starting families later Product
innovation and development has allowed retailers and manufactures to widen
the market using new technologies and advanced marketing approaches The
market encompasses different segments which can be divided into toys
feeding accessories wipes disposable diapers body care products and
soothers41
Especially toy industry is one of the worldrsquos oldest creative industries
For centuries toys have helped children to have fun and to transform to creator
masters emulators nurturers friends collectors story lovers and experience
seekers42 Toy industry also produces products which meet lsquocritical needs as
defined by Nagurney et al (2001) which specifies that toy products along with
other products are necessary to sustain and prolong human life and well-being
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 41 Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby-Productshtml 42 Del Vecchio G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA
13 29
Moreover consumer products such as toys while not necessary to sustain
human life have certainly contributed to the quality of life and improved living
standards enjoyed by much of the population43
However creative business such as toys is extremely volatile and seasonal
in nature Volatility in the toy industry is caused by variable and unpredictable
demands very short and specific selling-windows and short product-life-cycles
Therefore investors and practitioners know very well that the toy industry is far
from tranquil44 Along with its volatile characteristics the toy industry also has
incurred relatively higher costs on obsolete inventory lost sales and markdown
as compared to other industries45 Therefore to survive these industries face a
very unique challenge that is to provide the right toys at the right quantity at the
right stores during the very short selling-windows and to frequently provide
creative and yet price-competitive toys46 Also within toy industry increasingly
educated parents with higher levels of disposable incomes and growing
awareness regarding safety and health issues accompanies strong demands on
international safety standards according to the recent international trends Such 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 43 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 44 Johnson ME (2001a) Learning from toys Lessons in managing supply chain risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 45 Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 46 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management
13 30
elements of toy industry ultimately lead and motivate toy companies to focus
not only on sales and marketing but also on product quality control and
technology innovation Toy industry has globalized with much sourcing of
components and ingredients from low-cost global suppliers increased
outsourcing of production to foreign production facilities and transportation
and distribution within global markets Recent safety problems can be also
traced back to changes in global supply chain systems47 Also the industry
must continue increasing marketing budgets and intensify its safety standard to
combat bad publicity which can put a dent in product sales such as the blow to
the formula market caused by reports of lead in the paint used to color toys
Such scares damage consumer confidence and company credibility
necessitating strong publicity campaigning as a remedy Government
involvement in manufacturing practices is also likely to increase meaning that
companies will have to comply with standards set in place to help protect
consumers48
In terms of the major market of the toy industry the US the EU and
Asia-Pacific combine to represent over 80 percent of the overall market
Among them developed countries such as the US and EU are responsible for 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 47 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 48 Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby-Productshtml
13 31
capital and technology-intensive sector including design and marketing while
developing countries like China are in charge of labor-intensive process such
as manufacturing This implies that when it comes to product recall such
distinction between design and manufacturing is important particularly in the
context of the toy industry because toy companies such as Mattel perform the
design of toys whereas unnamed overseas manufacturers do manufacturing
Therefore when a certain company recalls its products the rationale for recall
must be clarified whether it is due to design flaw such as sharp edges or small
detachable parts or some manufacturing defects including excess lead in
surface paint or any other harmful chemicals contained in the toy 49
12 Global supply chain with China involved
It is important that management practices be improved to handle the
complexity of global supply chains Companies offshoring their manufacturing
to China (and similar countries) cannot simply rely on intermediaries and
agents in Hong Kong or Singapore to coordinate production and ensure quality
Such an approach was good enough in the initial stages of offshoring but
clearly falls short a decade after offshoring became a common business practice
The offshoring companies need to develop capabilities and systems to engage
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 49 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 32
more directly and closely with China and similar overseas manufacturing
locations Toy companies need to develop robust systems for quality control
and testing of the toys manufactured at their suppliersrsquo factories Unless
companies learn to manage these complexities it is difficult to ensure product
quality and safety50
When taking a closer look into the toy-manufacturing sector in China
Chinarsquos domestic manufacturers are mostly small and medium-sized firms
which may have to make costly technology upgrades before exports Although
many foreign brands have entered the growing Chinese market and established
their own factories and distribution networks they could not improve the
working environment of Chinese local manufacturers rather continuous
scandals caused by their recalls involving made-in-China products resulted in
stiffer working environment safety concern and manufacturing standards To
be worse additional tests and certificates required of businesses drove up costs
while the frequent production line adjustments lowers efficiency of
manufacturing process According to the New York Times interview director
for toy making company explained their sufferings that When orders from
Germany were cancelled Lin had to adjust the program of machines that were
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 50 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 33
producing German orders to meet US requirements as the safety criteria
differed for both nations51
Not only external factors but also internal factors within China are
prevalent which contribute to the poor safety of Chinese imported toys Berman
and Swani assert that five factors among others mainly cause such tendency
cost pressures and quality fade multiple levels of outsourcing often involving
small local producers the existence of a large number of counterfeit goods
made in China Chinese cleverness at evading detection for safety-related
infractions and poor product safety surveillance by the Chinese and US
government These elements coalesce to create an environment where there is a
need to cut corners to meet suppliersrsquo price expectations where unsafe
alternatives are readily available and where the chance of detection of unsafe
goods is very low52
Just as mentioned in the previous section toy industry is facing the era of
global supply chain by much sourcing of components and ingredients from low-
cost global suppliers increased outsourcing of production to foreign production
facilities and transportation and distribution within global markets In this
context many toy recalls that occurred around 2007 and 2008 could be traced
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 51 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007 52 Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48
13 34
back to changes in global supply chain systems53 In the model of offshore
production manufacturers can prevent defects with careful production It is also
known that the toy companies can prevent most of these types of defects with
efficient quality control and inspection mechanisms54
2 MATTELrsquoS TOY RECALL
Abovementioned global supply chain and Chinarsquos involvement in the toy
industry as a major manufacturer has provoked numerous controversies among
Western customers including Mattelrsquos huge toy recalls These issues had even
more crucial impacts on Chinese local manufacturing sectors since they were
the biggest toy makers in international toy market and certainly toy is enjoyed
by much of the population worldwide just as other consumer products possess
enormous pool of consumers On top of that safety problem of the toy covered
with leaded paint as such also have led some young consumers to physical and
mental health problems or even death
Chinese toy recalls involved the Consumer Product Safety Commission
(CPSC) in the US In the historical perspective the earliest instance of toy
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 53 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 54 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13
13 35
recalls from the records of the CPSC was in 1974 when toy chests were recalled
following the death of a child Recalling toys and other products in large
numbers in an infrequent but not an unprecedented event Since 1974 over 680
toy products have been recalled Of these 550 recalls were made in the last 20
years Each year toys were recalled on an average of 28 occasions The number
of recalls remained roughly stable until 2006 but appears to have been on the
rise since then In 2007 CPSC had recalled 56 recalls which would be the
highest number of recalls in the history of the toy industry In other words
there has been a definite increase in the number of recalls in 2007 as Table 2
and Figure 1 display
13 36
Table 2 Toy Recalls (1988-2007)55
Figure 1 Toy Recalls Over Time (1988-2007)56
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 55 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13 56 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209
13 37
The number of recalls involving Chinese-made toys also appears to be on the
rise over the last few years Toy companies started moving the production of
toys in China in the early 1990s This trend has continued and accelerated in
recent years Recalls involving Chinese-made toys was hovering around 50 of
the total until 2002 so recalls did not increase for well over a decade after
manufacturing moved to China However since 2003 this figure had hovered
around 80 and reached 95 this year which is a dramatic rise57 In this
regard real cases regarding the US and EUrsquos recall against toys manufactured
in China will be the main focus hereafter incident outline the point at issue
comparison between the USrsquos response against the issue and that of EU and
legal analysis based on TBT Agreement under WTO system will be the
following contents
21 Event outline
The recall was because of the lead paint coverage which was processed
in Chinese factories Lead was banned in paint on toys and other childrenrsquos
products in the United States in the 1970s but the problem has arisen again as
more toys are imported from China Of roughly 39 lead-related recalls in a
certain year 38 were of Chinese-made goods according to the CPSC In fact
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 57 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45
13 38
about fifty percent of Mattelrsquos revenue comes from toys made in eleven
factories it owns and operates That is a high share for the toy industry But the
other half comes from toys that it outsources to up to fifty manufacturers in
China Those toys tend to be short-term products that feature characters from
movies and television shows rather than Barbie dolls or other Mattel brands58
In early July in 2007 one of the European retailers that sell Mattel toys
discovered the lead on some products On July 6 Mattel stopped operations at
the factory that produced the toys and initiated an investigation and then on
July 18 Mattel took a reporter for The New York Times on a tour of a factory
in Guanyao China and of Mattelrsquos toy safety lab in Shenzhen to show its
sophisticated testing and inspection facilities including equipment that could
detect lead paint on incoming products or supplies At that time Mattel
executives say it was unclear whether Mattel was facing a widespread lead
paint problem or if the European case was an anomaly When the companyrsquos
executives received conclusive data that persuaded them to recall the eighty-
three products the company contacted retailers who stocked the toys
Originally Mattel requires the factories it contracts with to use paint and other
materials provided by certified suppliers Mattel executives said they did not
know if the contract manufacturer substituted paint from a noncertified supplier
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 58 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 39
or if a certified supplier caused the problem59 Later it was found that even
though the company had developed a certification program and rigorous testing
rules to make sure that its Chinese contractors adhered to standards for the
allowable levels of lead in paint yet some subcontractors were careless while
others intentionally violated the rules by substituting paint from a noncertified
supplier who provided the lead paint60
The string of lead paint cases has drawn the most attention from toy
product related association and consumer watchdogs In light of the recalls
Nickelodeon - which owns the characters Dora the Explorer and Diego - has
decided to introduce a third-party monitor to check up on all of the companies
that make toys under its brands including Mattel61 Combined with the recent
scares in the United States of Chinese-made pet food and globally of Chinese-
made pharmaceuticals and toothpaste the string of toy recalls is inspiring new
demands for stepped-up enforcement of safety by United States regulators and
importers as well as by the government and industry in China This summer
the Toy Industry Association has been working with the federal Consumer
Product Safety Commission on new regulations to require more stringent safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 59 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007 60 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 61 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 40
checks The Toy Industry Association urges its members to routinely test
products it is importing to make sure they comply with federal safety standards
which prohibit for example surface paint that contains lead in toys or items
that could cause a choking hazard62 Meanwhile Mattel agreed to pay $23
million to the CPSC for violating a federal lead paint ban and marketing
importing and selling non-compliant toys in civil penalties The CPSC said the
fine against the No 1 toymaker and its Fisher-Price pre-school division was the
highest ever for the agencys regulated product violations and the third largest
in its history63
22 Aftermath of toy recall and its damage degree to the toy industry
Such an unprecedented toy recall of the US against China was also
proven through numbers and figures As Table 2 and Figure 2 display the
number of both Chinese toy recall and lead-contained toy recall tend to increase
as years pass by especially from the year 2000 To make these table and figure
Laplume and Bapuji complied a database of toy recalls based on the recall
notices posted on the website of the US CPSC They presented the data on toy
recalls in Table 2 with special attention given to those involving toys made in
China and those recalled for excessive lead Authors also presented the data
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 62 ldquoAs More Toys Are Recalled Trail Ends in Chinardquo The New York Times June 19 2007 63 Mattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 2009
13 41
pictorially in Figure 2 to allow a visual interpretation of trends and
developments64
Table 2 Number of Lead-Contained Toy Recall Announcements (1988-2008)65
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 64 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports13 65 Ibid
13 42
Figure 2 Number of Lead-Contained Toy Recall (1998-2008)66
Apparently the reason why Chinese factory used lead-contained paint was due
to cheaper price Multinational Corporation such as Mattel kept on requiring
low cost and price to their suppliers while suppliers including Chinese
manufacturers were facing serious difficulties regarding the fact that their
export prices were rising due to continuous appreciation of the Yuan and
escalating labor cost Consequently for Chinese factory owners who are often
under intense pressure to lower production costs tend to cut corners in making
products and regularly use cheap and illegal substitutes such as leaded paint to
their toys to survive as Mattelrsquos suppliers Namely Chinese local manufacturers
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 66 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports
13 43
got pressure not only from Western companiesrsquo appetite for cheaper toys but
also from the fierce local competition to satisfy such appetite Furthermore
numerous toy recalls from the US worsen the situation repeated scandals
involving Chinese products resulted in stringent environmental safety and
manufacturing standards Additional tests and certificates required of
businesses drove up costs even more67 Long supply chain involving multiple
contractors and subcontractors which are common in China were also
nominated as the major contributor Every link in the chain was susceptible to
fraud or contaminated goods Such uncertainty usually contributes to supply
chain breakdown since the larger the chain the more people get involved and
the greater the difficulty in controlling the quality of the product68
Aftermath of toy recall also included remarkable changes after the US
Congress passed the new federal childrenrsquos product laws in August 2008
setting higher standards for toy safety product line adjustments must be done
more frequently and comprehensively to satisfy requirements and standards of
Mattel and policies of US Congress Changes like these affect the factorys
working efficiency and increases costs For instance it takes about a weeks
time to make the machines adapt to new procedures and also involves huge
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 67 ldquoSmall World After All for Toy-making Hubrdquo China Daily December 23 2008 68 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007
13 44
expenditure on purchase of substitute materials when required69 The nightmare
had continued after regulators in Beijing revoked the export licenses of two toy
manufacturers one of the heads of those Chinese company that made toys for
Mattel for fifteen years and was behind the recall this month of about a million
Mattel toys committed suicide in a company warehouse in southern China The
death was the latest development in a year filled with prominent recalls and
product safety scandals involving goods made in China According to the
briefing of Chinese government one of the paint suppliers for Chinese
manufacturer had shipped the company a fake lead-free paint pigment that
could be used in producing paint70
23 Reaction and regulation of the US government and background policy
In the US responsibility for the safety of consumer products with the
exception of food pharmaceuticals and automobiles falls within the
jurisdiction of the US CPSC which regulates the sale and manufacture of more
than 15000 different consumer product The CPSC collects information about
product safety issues from sources such as hospitals doctors newspaper reports
industry reports consumer complaints investigations conducted by its staff and
reports from companies When a company becomes aware of hazards
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 69 ldquoTrouble in Chinarsquos Toy Industryrdquo China Daily December 22 2008 70 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007
13 45
associated with the products it sold it is required by law to inform the CPSC
immediately within 24 hours Based on the information it received the CPSC
works in coordination with the companies involved to recall the hazardous
products from the market The recall notices are publicly available on the
CPSCrsquos website The CPSCrsquos recall notices contain information about the
product being recalled the company recalling the product where the product
was recalled the hazard associated with the usage of the recalled product sale
details such as the number of units sold sales locations sale period and sale
price the procedure to return the product and the remedy offered by the
company71
Authority for the CPSC is provided in the 2008 Consumer Product Safety
Improvement Act (CPSIA) passed by the US Congress which gave makers and
sellers of childrens products such as toys clothing and books have until
February 10 2009 to comply with stricter standards for permissible lead
phthalate content limits and other mandatory safety requirements72 Following
considerable pushback from toymakers who said the deadline was unrealistic
and also applied to products that had already been shipped the CPSC agreed to
delay the deadline for the new testing and certification requirements by a year
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 71 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209 72 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384
13 46
to Feb 10 201073 Apparently this act is the result of a spike of 473 consumer
products recalled in 2007 in what is referred to as the ldquoYear of the Recallrdquo74 It
became effective Aug 14 2009 in the US and imposes tough standards for lead
and chemicals called phthalates in products intended for children age 12 and
under It requires that all childrenrsquos products comply with all applicable
childrenrsquos product safety rules are tested for compliance by a CPSC-accepted
laboratory have a written Childrenrsquos Product Certificate issued by the
manufacturer or importer that provides evidence of the productrsquos compliance
and have permanent tracking information affixed to the product and its
packaging75 In fact the law increased the budget of CPSC imposed new
testing and documentation requirements and set new acceptable levels of
several substances It imposed new requirements on manufacturers of toys and
other consumer products for children The Act also increased fines and
specified jail time for some violations The law became to have more wide-
sweeping nature comparing to a previous bill the Lead-Free Toys Act This
earlier bill was incorporated into this act which was apparently prompted by
various scandals over high lead content in toys in 2007
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 73 ldquoMattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 200913 74 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 75 The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws--StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act
13 47
The Act contained three main standards including exposure levels of lead
phthalate and mandatory testing Especially regarding the exposure level of
lead the legislation reduced the limit of lead allowed in surface coatings or
paint to 90 ppm from then-current limit of 600 ppm effective on 14 August
2009 The legislation reduces the amount of total lead content in childrens
product substrates to 600 ppm by 10 February 2009 300 ppm by 14 August
2009 and 100 ppm by 14 August 2011 On the other hand the legislation
required for mandatory testing that every manufacturer of a product subject to a
consumer product safety rule will provide a General Conformity Certificate to
certify based on unit testing or a reasonable testing program that the product
complies with all safety rules76 These certificates must accompany the product
through the distribution chain through the retailer They must be available to the
CPSC during any inspection The third party testing requirement for lead
content was originally set by the CPSIA at 600 ppm but dropped to 300 ppm in
August 2009 However these lead content testing requirements were stayed by
the CPSC in January 2009 until February 10 2010 In December 2009 this stay
of enforcement was further extended until February 10 2011 In both cases the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 76 Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf
13 48
CPSC cited a need to implement further rulemaking and to give manufacturers
more time to comply77
US regulators also announced plans to set up a Beijing office to help
ensure Chinese exports are safe for Americans following a slew of recalls
involving childrenrsquos toys Particularly the US CSPC sought to establish a
permanent presence overseas for the first time to better cooperate with Chinese
regulators and companies so the countryrsquos products are up to US standards It
also planned to have commission staff working in the embassy in Beijing to
work with manufacturers and Chinese regulators One major task of Beijing
office was to educate Chinese manufacturers about the new requirements under
the CPSIA Considering some mutual economic interests between the US and
China Chinese manufacturers are expected to comply with this law since the
large retailers in the US require them to meet such standard78
Amid growing concerns over the safety of Chinese products the US
launched negotiations towards a common safety standard for toys on November
17 in Brussels with the EU as well The talks were formally opened during a
trilateral high-level meeting between EU Consumer Affairs Commissioner
Meglena Kuneva the US Chairman of the Consumer Product Safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 77 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review 78 ldquoUS seeks China office to ensure export safetyrdquo China Daily July 31 2009
13 49
Commission Nancy Nord and the Chinese Vice-Minister of AQSIQ Wei
Chuanzhong The three sides have decided to bring their joint efforts to a new
level by aligning their standards Toys will be the first targets since around 75
percent of toys sold around the world are made in China Common standards
and policy consistence are very crucial for Chinese manufacturers to do their
business in a fair and transparent arena points out Liang Mei deputy chairman
of China Toy Association Another comment was added that the companys
strong focus on research and development would help it to overcome the new
technological barriers and avoid safety disputes79 A certain kind of special
team that is engaged in investigating and studying technology standards of
various nations and international trends and managing onersquos own safety
standards higher than the general or keep it ahead of the criteria of the exporting
marketplaces were also suggested as solution by industry experts80
3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT
31 Preliminary findings under GATT Agreement
A preliminary research about the legitimacy of USrsquos recall on Chinese
toys under GATT Agreement insists that by placing a temporary ban on
Chinese toy products the United States would violate Article III which is
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 79 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007 80 ldquoTrouble in Toy Industryrdquo China Daily December 22 2008
13 50
National Treatment Despite violating GATT Article III4 the author insists
that a Panel would likely find the temporary ban on Chinese toy products valid
under Article XX(b) based on following rationales most of all the temporary
ban on Chinese toys is within the policies designated to protect the human life
and health of American children Just as the Panel in lsquoThailand ndash Cigarettersquo
case has recognized the negative human health effects of smoking a Panel
would likely conclude that the use of lead in childrenrsquos toys creates a negative
health effect It would likely then find that the United States sufficiently sets
forth a prima facie case for an Article XX(b) exception81 Moreover the author
writes no alternative measure could adequately diminish the high risk of lead
contamination of Chinese toys and therefore hold the strict measure valid
Authorrsquos opinion that the temporary ban on Chinese toy does not arbitrarily or
unjustifiably discriminate against Chinese toy imports also leads to justification
of US toy recall The logic behind is that the ban targets Chinese toy imports
because previous US measures failed to curtail the significant volume of
contaminated Chinese toys entering the US markets Since there are no
ulterior ldquoprotectionist objectivesrdquo the measure is not a ldquodisguised restrictionrdquo
under Article XXrsquos chapeau Therefore the author argues that since the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8113 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213
13 51
temporary ban satisfies all the requirements of Article XX(b) a Panel would
likely rule that it does not violate GATT principles82
32 Legal analysis why USrsquos toy recall is legally controversial under TBT Agreement When based on TBT Agreement one of the articles related to the USrsquos
recall on Chinese toy imports include Article II1 which states ldquoimported
product shall be accorded treatment no less favourable than that accorded to
domestic like productsrdquo representing MFN principle and NT 83 The other one
is Article II2 that regulates member statesrsquo measures not to be trade-restrictive
by stipulating that ldquotechnical regulations shall not be more trade-restrictive than
necessary to fulfill a legitimate objective taking account of the risks non-
fulfilment would createrdquo84
First of all Article II1 of TBT Agreement is highly likely to be violated
because it would treat Chinese toy imports less favorably than US domestic
toys To put in more detail since the essential factor that needs to be considered
is ldquolikenessrdquo between exports and imports determining whether US toys and
Chinese toys are like products under the meaning of Article II1 must be the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8213 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 83 TBT Art II1 84 TBT Art II2
13 52
prior analysis to reach such likely conclusion Just as Uche wrote in the legal
analysis under GATT Agreement Chinese toy imports are like products with
respect to US toys under the definition promulgated by GATT Article III4
because the ban would affect the ldquointernal sale offering for sale purchase
transportation distribution or userdquo of the Chinese toys85 According to Uche
ldquoin determining whether imported and domestic products are like products not
only the properties nature and quality of the product but also the end use of the
product must be consideredrdquo86 In fact Chinese toys and American toys share
similar nature which is to entertain children and manufacturers do not affect
such nature whether they are Americans or Chinese Also since manufacturing
factories in China are managed and controlled by Mattel with its same
operation policy the quality of Chinese-made toys and American-made toys
within Mattelrsquos manufacturing chain seems to be quite identical as well On top
of that regardless of their manufacturers toys generally have the same end-
users children When compared to customers in other age groups they seem to
share relatively similar tastes and consumer habits
On the other hand USrsquos recall on its Chinese imports can be analyzed
consistent with Article II2 of TBT Agreement According to the Panel Report
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 85 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 8613 Ibid13
13 53
of lsquoUS ndash Tunarsquo case the analysis of Article II2 of the TBT Agreement may be
conducted in two steps first to determine whether a certain action is taken to
fulfill a legitimate objective which include ldquoprotection of human health or
safetyrdquo and second if that is the case to determine whether that measure is
less trade-restrictive than necessary to fulfill such objective taking account of
the risks non-fulfillment would create87 Based on such criteria USrsquos recall was
due to protect American children from the exposure to the lead paint which can
be interpreted as the ldquolegitimate objectiverdquo On top of that the measure done by
the US can be regarded as less trade-restrictive than necessary to fulfill such
objective with the consideration about risks non-fulfillment would create since
the measure was merely a temporary recall on Mattelrsquos defects rather than
unilateral and arbitrary import restriction against the entire Chinese imports to
the US Also such measure may be originated from the risk-assessment of the
case when the legitimate objective protection of human health or safety has
failed to be fulfilled which might trigger serious physical and mental problems
to American children Therefore it can be concluded that USrsquos toy recall is not
inconsistent with TBT Article II2 when considering aforementioned facts
However although Article II2 is satisfied the recall measure taken by the US
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8713 WTO Panel Report lsquoUS mdash Tunarsquo (WTDS381R)
13
13 54
is still questionable because Article II1 and II2 of TBT Agreement are
obligations of WTO member nations which implies that both articles must be
satisfied to acquire legitimacy unlike the preliminary analysis based on GATT
Agreement Thus when the case similar to this occasion is brought to the
international court under the WTO there would be high probability that the
respondentrsquos recall measure might trigger legal controversy under the TBT
Agreement
IV FURTHER DISCUSSION AND CONCLUSION
This paper overall has implemented the case study of which the US has
recalled on Chinese toy imports concerning the lead paint and has analyzed the
suitability and legitimacy of such measure in light of TBT Agreement Prior to
the case study some applicable international rules were introduced GATT
Article I III XX(b) and the chapeau of Article XX which are MFN Principle
NT and General Exceptions to GATT provision respectively formulated the
basis of TBT Agreement In terms of TBT Agreement Article II1 and II2
were the main provision those are applicable to this specific case
Following such applicable international agreements toy industry trend
and the event outline of USrsquos recall on Chinese toy imports were displayed
Along with its volatile and seasonal characteristics the toy industry usually
13 55
incurs relatively higher costs on obsolete inventory lost sales and markdown
Also it is important strategy to survive that providing creative yet price-
competitive toys at the right quantity at the right stores during the very short
selling-windows At this point toy recall case done by the US on Chinese
imports in 2007 was one of the empirical evidence that shows aforementioned
drawback that toy industry and China as manufacturer is suffering from
Particularly this case of Mattelrsquos toy recall against Chinese toy products had
noteworthy significance as the occasion of which a certain multinational
corporationrsquos manufacture outsourcing got expanded to the scale of national
trade dispute concerning consumer product safety issue
Applying abovementioned articles from the TBT Agreement as an
analysis framework some legal controversies were presented regarding the US
toy recall case in the following section As the preliminary finding proved
based on GATT Agreement the recall measure itself violates MFN principle
and NT Nonetheless unlike GATT Agreement which contains exception
clause that justifies such violation TBT does not include any kind of
justification mechanism Therefore although the recall measure done by the US
satisfies Article II2 violation of Article II1 of TBT may cause legal
controversy when the similar case is brought to WTO
On the basis of such occasion and its legal issues several important
13 56
implications in the practical aspect can be drawn for the further discussion It
seems that although China is already well aware of the necessity to adopt and
apply international standards and to make their domestic ones harmonizing with
international norms through remarkable efforts as shown in some international
trade reports China is rather suffering from the disjunction between
continuously improving international standards and Chinarsquos lack of strict and
uniform enforcement of standards This may imply that efforts to make
international agreement and its application consistent must be done by both
international organization and local governments for effective connection
between the public and private sector Particularly the WTO should not stop at
establishing provisions but focus more on implementation with consideration
on each member nationrsquos industry environment and condition especially
regarding those of developing countries Consequently not only technical
standards and certificate management but also education and training program
for the industry fields ought to be provided in the scale of international
organizations
The Chinese government and industry groups also need to address this by
ensuring that Chinese exporters adhere to the standards of the importing
country Companies must invest time and effort in developing not only
standards and principles of safety for their suppliers but must also invest in
13 57
education and training to build the skills and abilities within the supplier
network to assure product safety88 At the same time the governments of
importing countries need to encourage Chinese authorities to develop global
standards on consumables then legislate and monitor them The difference in
standards across the world is clearly an issue These differences need to be
addressed with high priority so that consumers can benefit from globalization of
manufacturing and consumption The issue of global standards is contentious
because different countries have different trajectories of development The
standards of developing countries may not be acceptable to a developed country
On the other hand developing countries will some- times argue that they cannot
adopt the standards of the developed world because of the high costs associated
with these standards Nevertheless exports from developing countries should
adhere to the standards of the export markets Accordingly all those involved
in the global supply chain such as suppliers manufacturers and marketers need
to develop systems to ensure the standards are applied89
This issue with toy recalls takes on another dimension of concern in more
local level which is the cost issue caused by the vicious cycle in global supply
chain of toy industry Despite the awareness of Chinese manufacturers 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8813 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-72013 89 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 58
regarding international technical standards it may be hard for them to ignore
cheaper leaded-paint when squeezed between harsh demands on lower cost
from the US importers and domestic problems such as increasing labor cost and
RMB appreciation At this point the vicious cycle can be formed in toy
industryrsquos global supply chain in spite of the information and knowledge about
the current international standards local manufacturers use cheaper leaded paint
for lower cost Detecting excessive lead level from the paint demands on
technical standard becomes harsher within importing countries As a result
such higher standards require more cost for locals to be satisfied which
ultimately completes the vicious cycle Consequently it seems that further
discussion and researches about constructive measures including policy
changes may be essential and important to resolve such crisis more
fundamentally
13 59
REFERENCES
Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 Del V G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45 Jiacheng Z and Lu Hongjie (2013) Analyzing China Harmonization of Technical Barriers to Trade in the EU and US Markets The Twelfth Wuhan International Conference on E-Business ndash Emerging Operations amp Services Management Track Johnson M E (2001a) Learning from toys Lessons in managing supply chain
13 60
risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 Keith13 E13 M13 John13 S13 W13 and13 Tsunehiro13 O13 (2000)13 Quantifying13 the13 Impact13 of13 13 13 13 13 13 13 Technical13 Barriers13 to13 Trade13 A13 Framework13 for13 Analysis13 Policy13 Research13 13 13 13 13 13 13 Working13 Paper13 Development13 Research13 Group13 The13 World13 Bank Lee M A Flynn B B and Frohlich M T (2008) All supply chains donrsquot flow through understanding supply chain issues in product recalls Management and Organization Review 4 167ndash182 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal Marucheck A S (1987) On product liability and quality control IIE Transactions 19 355ndash360 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review Paul W B and Hari B (2008) Toy Recalls and China Emotion vs Evidence Management and Organization Review 42 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Reports and Reviews (Online documents included) Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby- Productshtml
13 61
Brief Guide to Analytical Methods for Measuring Lead in Paint Inter- Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground Report on Technical Barriers to Trade (2013) United States Trade Representative Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf The Impact of the TBT and SPS Agreements on Food Labeling and Safety Regulations httpcspinetorgreportscodexwtospsbthtm The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws-- StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml
13 62
GATTWTO Documents The Technical Barriers to Trade Agreement The General Agreement on Tariffs and Trade 1994 WTO Accession Protocol of The Peoplersquos Republic of China WTO Concerns on Indiarsquos Import Restriction on Chinese Toys WTO Technical information on TBT Trade topics Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm WTO Trade Policy Review (2012) WTO ldquoWhat is the WTOrdquo Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm WTO European Communities ndash Measures Affecting Asbestos and Asbestos- Containing Products WTDS135R
13 63
국문 초록
세계경제에 있어서 각 국가 경제의 연계성이 심화됨에 따라 많은
제조업들의 생산 라인과 공급 사슬 역시 세계화 되면서 주로 디자인이나
브랜드 관리를 담당하는 선진국과 생산과 제조를 담당하는 개발도상국
간의 기술 표준 차이에서 오는 문제점들이 발견되고 있다
세계무역기구(WTO) 체제하에서 무역에 관련된 기술표준들은 무역상
기술장벽 조항(TBT)에 따라 관리되어지나 WTO의 회원국들의 논의 하에
알맞은 조항을 명시하는 것과 조항의 효용성 또는 실제 각국의
기술표준들과 조항의 합치성은 별개의 문제인 것이 사실이다
본 논문은 미국 Mattel 사의 중국산 장난감 회수조치가 WTO
체제하에서 어떠한 법적 의미를 지니는지 살펴보았다 사건 당시 실제로
중국이 미국을 상대로 WTO에 제소하지는 않았지만 오늘날 대두되는
TBT의 중요성과 점점 더 심화되어가는 제조산업의 세계화 현상을
보았을 때 향후 비슷한 사건들이 발생할 가능성이 높기 때문에 이러한
분석은 유의미할 수 있으며 추후 시사하는 바 역시 클 것으로 예상된다
따라서 본 연구에서는 미국의 중국산 장난감 회수조치의 통상법적
사례분석을 통해 TBT가 기술표준문제에서 지니는 법적 의미를
분석하였다
키워드 세계무역기구 무역상 기술장벽협정 기술표준 Mattel사
장난감 회수조치 중국산 장난감
학번 2012-22086
ltstartpagegt10I INTRODUCTION 1II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 4 1 GATT ARTICLE I amp III 4 2 GATT ARTICLE XX(B) amp CHAPEAU OF ARTICLE XX 8 3 TBT UNDER THE WTO SYSTEM amp TBT ARTICLE II 10 4 OTHER RELATED TECHNICAL STANDARDS 20III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 28 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS 28 11 Characteristics of toy industry 28 12 Global supply chain with China involved 31 2 MATTELiexclmacrS TOY RECALL 34 21 Event outline 37 22 Aftermath of toy recall and its damage degree to the toy industry 40 23 Reaction and regulation of the US government and background policy 44 3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT 49 31 Preliminary findings under GATT Agreement 49 32 Legal analysis why USiexclmacrs toy recall is legally controversial under TBT Agreement 51IV FURTHER DISCUSSION AND CONCLUSION 54REFERENCES 59plusmnsup1sup1reg AtildeEcircmiddotIuml 63ltbodygt
13 22
regulations reference soluble lead and others total lead (percent by weight)33
The lead level regulation in paint of the US and China is not an exception when
referring to the following table although both countries have same figure in
terms of the ppm the standard is slightly different since China measures the
soluble paint only while the US includes the total paint both soluble and
insoluble paint
Table 1 Lead in Paint Regulations by Country34
Such fact implies that regarding the lead level regulation China is less strict
then the US with 90 ppm maximum while the US requires less than 90 ppm
when considering the added amount of insoluble lead as well In fact acute
exposure to lead by chewing on a lead toy for example or repetitive exposure 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 33 Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground13 34 ibid 13
13 23
to lead by handling toys that contain it can lead to severe neurological
behavioral problems and damage brain cells especially in children35
42 Chinarsquos technical standard system and commitment to the WTO and TBT Agreement There are four levels of technical standards in China national trade
local and enterprise standards Under the Regulations for the Implementation of
the Standardization Law in formulating national standards the competent
standardization administration department under the State Council is
responsible for making plans organizing drafting examining and approving
numbering and issuing national standards If there are no national standards for
technical requirements that need to be standardized for certain trades
throughout the country trade standards may be formulated Trade standards
become null and void automatically after the corresponding national standards
enter into effect In the absence of national standards or trade standards local
standards may be formulated on safety and sanitation requirements for
industrial goods that need to be unified in the provinces autonomous regions
and municipalities directly under the Central Government Local standards
become null and void automatically after the corresponding national standards
or trade standards enter into effect In the absence of national standards trade 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 35 ldquo550000 More Chinese Toys Recalled for Leadrdquo The New York Times September 27 2007
13 24
standards or local standards for certain products the enterprises producing such
products may formulate their own standards as the basis for organizing
production Where there are already national trade or local standards
enterprises are encouraged to formulate and apply enterprise standards that are
stricter than the corresponding standards36
Furthermore China continues to be an active member of the WTO
Committee on Technical Barriers to Trade According to the authorities in the
period 1 January 2009 to end-October 2011 China made a total of 350
notifications to the Committee on Technical Barriers to Trade (including
revisions addenda supplements and corrigenda) Chinas notifications cover a
wide variety of products and concerns with particular emphasis on human
health and safety China has used the TBT Committee to raise concerns about
measures or proposed measures in its export markets on products ranging from
toys to herbal medicines In China the WTO enquiry point for technical
barriers to trade is the International Inspection and Quarantine Standards and
Technical Regulations Research Center under the State General Administration
for Quality Supervision and Inspection and Quarantine (AQSIQ) Also the
WTO Notification and Enquiry Center of Ministry of Commerce Peoplersquos
Republic of China (MOFCOM) is responsible for Chinas notifications to the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 36 Trade Policy Review (2012) World Trade Organization
13 25
WTO TBT Committee It has been notifying proposed technical regulations and
conformity assessment procedures to the TBT Committee so that interested
parties in WTO members are able to comment on them as required by the TBT
Agreement37
China is a member of the International Organization for Standardization
(ISO) the International Electrotechnical Commission (IEC) and the
International Telecommunication Union (ITU) the World Health Organization
of the United Nations (WHO) and Codex Alimentarius Commission as well as
several regional standards organizations such as the Pacific Area Standards
Congress Meanwhile the Standardization Administration of China (SAC) was
established in April 2001 It is the competent department authorized by the
State Council to implement administrative functions and to exercise unified
administration over the standardization work throughout the country Its main
responsibilities include taking part in drafting and amending laws and
regulations on national standardization drafting and implementing policies
concerning national standardization representing China in ISO IEC and other
international or regional standardization organizations and so on38
According to Chinarsquos Accession Protocol written by the WTO China
also has made commitments such as complying with obligations under TBT
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 37 Trade Policy Review (2012) World Trade Organization 38 ibid13
13 26
Agreement including the adoption and application of standards technical
regulations and the conformity assessment procedures (such as testing or
certification) to both imported and domestic goods and these procedures done
in a transparent manner China consented to speed up its process of reviewing
existing technical regulations standards and conformity assessment procedures
to determine their continuing relevance and consistency with international
standards and to harmonize with them as well Periodical reports on the status
of this review process and the number of standards and technical regulations
that have been nullified are one of Chinarsquos tangible commitments39
43 Concern of the US on Chinarsquos technical standards
Despite aforementioned changes National Trade Estimate Report of the
United States Trade Representative (USTR) states some problems and
limitations of Chinarsquos technical standard implementation Especially it still has
concerns about significant conformity assessment and testing-related issues in
China US exporters still continue to report that Chinarsquos regulatory
requirements are not enforced as strictly or uniformly against domestic
producers as compared to foreign producers In addition in some cases Chinarsquos
regulations provide only that products will be inspected or tested upon entry
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 39 Accession Protocol of The Peoplersquos Republic of China World Trade Organization
13 27
into Chinarsquos customs territory without any indication as to whether or how the
regulations will be applied to domestic producers However in 2007 as in prior
years almost all of the notified measures have emanated from AQSIQ SAC or
China Certification Accreditation Association (CNCA) and have rarely
included measures from other agencies that appear to require notification such
as the Ministry of Health the Ministry of Information Industry (MII) and the
State Environmental Protection Administration (SEPA) Four years ago in part
to address this problem China had reportedly formed a new inter-agency
committee with representatives from approximately 20 ministries and agencies
and chaired by AQSIQ to achieve better coordination on TBT matters but
progress has been inconsistent in this area As a result some of Chinarsquos TBT
measures continue to enter into force without having first been notified to the
TBT Committee and without foreign companies having had the opportunity to
comment on them or even being given a transition period during which to make
necessary adjustments In other cases some written comments submitted by
US and other foreign interested parties seemed to be wholly disregarded
Sometimes there was insufficient time for China to consider about these
issues40
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 40 National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative13
13 28
III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS
11 Characteristics of toy industry
Baby product manufacturing industry worldwide caters to around four
million babies on a yearly basis generating retail revenue of nearly seven
billion dollars Demand in this industry has grown due to a rising number of
babies to be catered to partly because people are starting families later Product
innovation and development has allowed retailers and manufactures to widen
the market using new technologies and advanced marketing approaches The
market encompasses different segments which can be divided into toys
feeding accessories wipes disposable diapers body care products and
soothers41
Especially toy industry is one of the worldrsquos oldest creative industries
For centuries toys have helped children to have fun and to transform to creator
masters emulators nurturers friends collectors story lovers and experience
seekers42 Toy industry also produces products which meet lsquocritical needs as
defined by Nagurney et al (2001) which specifies that toy products along with
other products are necessary to sustain and prolong human life and well-being
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 41 Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby-Productshtml 42 Del Vecchio G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA
13 29
Moreover consumer products such as toys while not necessary to sustain
human life have certainly contributed to the quality of life and improved living
standards enjoyed by much of the population43
However creative business such as toys is extremely volatile and seasonal
in nature Volatility in the toy industry is caused by variable and unpredictable
demands very short and specific selling-windows and short product-life-cycles
Therefore investors and practitioners know very well that the toy industry is far
from tranquil44 Along with its volatile characteristics the toy industry also has
incurred relatively higher costs on obsolete inventory lost sales and markdown
as compared to other industries45 Therefore to survive these industries face a
very unique challenge that is to provide the right toys at the right quantity at the
right stores during the very short selling-windows and to frequently provide
creative and yet price-competitive toys46 Also within toy industry increasingly
educated parents with higher levels of disposable incomes and growing
awareness regarding safety and health issues accompanies strong demands on
international safety standards according to the recent international trends Such 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 43 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 44 Johnson ME (2001a) Learning from toys Lessons in managing supply chain risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 45 Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 46 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management
13 30
elements of toy industry ultimately lead and motivate toy companies to focus
not only on sales and marketing but also on product quality control and
technology innovation Toy industry has globalized with much sourcing of
components and ingredients from low-cost global suppliers increased
outsourcing of production to foreign production facilities and transportation
and distribution within global markets Recent safety problems can be also
traced back to changes in global supply chain systems47 Also the industry
must continue increasing marketing budgets and intensify its safety standard to
combat bad publicity which can put a dent in product sales such as the blow to
the formula market caused by reports of lead in the paint used to color toys
Such scares damage consumer confidence and company credibility
necessitating strong publicity campaigning as a remedy Government
involvement in manufacturing practices is also likely to increase meaning that
companies will have to comply with standards set in place to help protect
consumers48
In terms of the major market of the toy industry the US the EU and
Asia-Pacific combine to represent over 80 percent of the overall market
Among them developed countries such as the US and EU are responsible for 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 47 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 48 Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby-Productshtml
13 31
capital and technology-intensive sector including design and marketing while
developing countries like China are in charge of labor-intensive process such
as manufacturing This implies that when it comes to product recall such
distinction between design and manufacturing is important particularly in the
context of the toy industry because toy companies such as Mattel perform the
design of toys whereas unnamed overseas manufacturers do manufacturing
Therefore when a certain company recalls its products the rationale for recall
must be clarified whether it is due to design flaw such as sharp edges or small
detachable parts or some manufacturing defects including excess lead in
surface paint or any other harmful chemicals contained in the toy 49
12 Global supply chain with China involved
It is important that management practices be improved to handle the
complexity of global supply chains Companies offshoring their manufacturing
to China (and similar countries) cannot simply rely on intermediaries and
agents in Hong Kong or Singapore to coordinate production and ensure quality
Such an approach was good enough in the initial stages of offshoring but
clearly falls short a decade after offshoring became a common business practice
The offshoring companies need to develop capabilities and systems to engage
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 49 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 32
more directly and closely with China and similar overseas manufacturing
locations Toy companies need to develop robust systems for quality control
and testing of the toys manufactured at their suppliersrsquo factories Unless
companies learn to manage these complexities it is difficult to ensure product
quality and safety50
When taking a closer look into the toy-manufacturing sector in China
Chinarsquos domestic manufacturers are mostly small and medium-sized firms
which may have to make costly technology upgrades before exports Although
many foreign brands have entered the growing Chinese market and established
their own factories and distribution networks they could not improve the
working environment of Chinese local manufacturers rather continuous
scandals caused by their recalls involving made-in-China products resulted in
stiffer working environment safety concern and manufacturing standards To
be worse additional tests and certificates required of businesses drove up costs
while the frequent production line adjustments lowers efficiency of
manufacturing process According to the New York Times interview director
for toy making company explained their sufferings that When orders from
Germany were cancelled Lin had to adjust the program of machines that were
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 50 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 33
producing German orders to meet US requirements as the safety criteria
differed for both nations51
Not only external factors but also internal factors within China are
prevalent which contribute to the poor safety of Chinese imported toys Berman
and Swani assert that five factors among others mainly cause such tendency
cost pressures and quality fade multiple levels of outsourcing often involving
small local producers the existence of a large number of counterfeit goods
made in China Chinese cleverness at evading detection for safety-related
infractions and poor product safety surveillance by the Chinese and US
government These elements coalesce to create an environment where there is a
need to cut corners to meet suppliersrsquo price expectations where unsafe
alternatives are readily available and where the chance of detection of unsafe
goods is very low52
Just as mentioned in the previous section toy industry is facing the era of
global supply chain by much sourcing of components and ingredients from low-
cost global suppliers increased outsourcing of production to foreign production
facilities and transportation and distribution within global markets In this
context many toy recalls that occurred around 2007 and 2008 could be traced
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 51 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007 52 Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48
13 34
back to changes in global supply chain systems53 In the model of offshore
production manufacturers can prevent defects with careful production It is also
known that the toy companies can prevent most of these types of defects with
efficient quality control and inspection mechanisms54
2 MATTELrsquoS TOY RECALL
Abovementioned global supply chain and Chinarsquos involvement in the toy
industry as a major manufacturer has provoked numerous controversies among
Western customers including Mattelrsquos huge toy recalls These issues had even
more crucial impacts on Chinese local manufacturing sectors since they were
the biggest toy makers in international toy market and certainly toy is enjoyed
by much of the population worldwide just as other consumer products possess
enormous pool of consumers On top of that safety problem of the toy covered
with leaded paint as such also have led some young consumers to physical and
mental health problems or even death
Chinese toy recalls involved the Consumer Product Safety Commission
(CPSC) in the US In the historical perspective the earliest instance of toy
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 53 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 54 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13
13 35
recalls from the records of the CPSC was in 1974 when toy chests were recalled
following the death of a child Recalling toys and other products in large
numbers in an infrequent but not an unprecedented event Since 1974 over 680
toy products have been recalled Of these 550 recalls were made in the last 20
years Each year toys were recalled on an average of 28 occasions The number
of recalls remained roughly stable until 2006 but appears to have been on the
rise since then In 2007 CPSC had recalled 56 recalls which would be the
highest number of recalls in the history of the toy industry In other words
there has been a definite increase in the number of recalls in 2007 as Table 2
and Figure 1 display
13 36
Table 2 Toy Recalls (1988-2007)55
Figure 1 Toy Recalls Over Time (1988-2007)56
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 55 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13 56 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209
13 37
The number of recalls involving Chinese-made toys also appears to be on the
rise over the last few years Toy companies started moving the production of
toys in China in the early 1990s This trend has continued and accelerated in
recent years Recalls involving Chinese-made toys was hovering around 50 of
the total until 2002 so recalls did not increase for well over a decade after
manufacturing moved to China However since 2003 this figure had hovered
around 80 and reached 95 this year which is a dramatic rise57 In this
regard real cases regarding the US and EUrsquos recall against toys manufactured
in China will be the main focus hereafter incident outline the point at issue
comparison between the USrsquos response against the issue and that of EU and
legal analysis based on TBT Agreement under WTO system will be the
following contents
21 Event outline
The recall was because of the lead paint coverage which was processed
in Chinese factories Lead was banned in paint on toys and other childrenrsquos
products in the United States in the 1970s but the problem has arisen again as
more toys are imported from China Of roughly 39 lead-related recalls in a
certain year 38 were of Chinese-made goods according to the CPSC In fact
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 57 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45
13 38
about fifty percent of Mattelrsquos revenue comes from toys made in eleven
factories it owns and operates That is a high share for the toy industry But the
other half comes from toys that it outsources to up to fifty manufacturers in
China Those toys tend to be short-term products that feature characters from
movies and television shows rather than Barbie dolls or other Mattel brands58
In early July in 2007 one of the European retailers that sell Mattel toys
discovered the lead on some products On July 6 Mattel stopped operations at
the factory that produced the toys and initiated an investigation and then on
July 18 Mattel took a reporter for The New York Times on a tour of a factory
in Guanyao China and of Mattelrsquos toy safety lab in Shenzhen to show its
sophisticated testing and inspection facilities including equipment that could
detect lead paint on incoming products or supplies At that time Mattel
executives say it was unclear whether Mattel was facing a widespread lead
paint problem or if the European case was an anomaly When the companyrsquos
executives received conclusive data that persuaded them to recall the eighty-
three products the company contacted retailers who stocked the toys
Originally Mattel requires the factories it contracts with to use paint and other
materials provided by certified suppliers Mattel executives said they did not
know if the contract manufacturer substituted paint from a noncertified supplier
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 58 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 39
or if a certified supplier caused the problem59 Later it was found that even
though the company had developed a certification program and rigorous testing
rules to make sure that its Chinese contractors adhered to standards for the
allowable levels of lead in paint yet some subcontractors were careless while
others intentionally violated the rules by substituting paint from a noncertified
supplier who provided the lead paint60
The string of lead paint cases has drawn the most attention from toy
product related association and consumer watchdogs In light of the recalls
Nickelodeon - which owns the characters Dora the Explorer and Diego - has
decided to introduce a third-party monitor to check up on all of the companies
that make toys under its brands including Mattel61 Combined with the recent
scares in the United States of Chinese-made pet food and globally of Chinese-
made pharmaceuticals and toothpaste the string of toy recalls is inspiring new
demands for stepped-up enforcement of safety by United States regulators and
importers as well as by the government and industry in China This summer
the Toy Industry Association has been working with the federal Consumer
Product Safety Commission on new regulations to require more stringent safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 59 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007 60 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 61 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 40
checks The Toy Industry Association urges its members to routinely test
products it is importing to make sure they comply with federal safety standards
which prohibit for example surface paint that contains lead in toys or items
that could cause a choking hazard62 Meanwhile Mattel agreed to pay $23
million to the CPSC for violating a federal lead paint ban and marketing
importing and selling non-compliant toys in civil penalties The CPSC said the
fine against the No 1 toymaker and its Fisher-Price pre-school division was the
highest ever for the agencys regulated product violations and the third largest
in its history63
22 Aftermath of toy recall and its damage degree to the toy industry
Such an unprecedented toy recall of the US against China was also
proven through numbers and figures As Table 2 and Figure 2 display the
number of both Chinese toy recall and lead-contained toy recall tend to increase
as years pass by especially from the year 2000 To make these table and figure
Laplume and Bapuji complied a database of toy recalls based on the recall
notices posted on the website of the US CPSC They presented the data on toy
recalls in Table 2 with special attention given to those involving toys made in
China and those recalled for excessive lead Authors also presented the data
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 62 ldquoAs More Toys Are Recalled Trail Ends in Chinardquo The New York Times June 19 2007 63 Mattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 2009
13 41
pictorially in Figure 2 to allow a visual interpretation of trends and
developments64
Table 2 Number of Lead-Contained Toy Recall Announcements (1988-2008)65
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 64 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports13 65 Ibid
13 42
Figure 2 Number of Lead-Contained Toy Recall (1998-2008)66
Apparently the reason why Chinese factory used lead-contained paint was due
to cheaper price Multinational Corporation such as Mattel kept on requiring
low cost and price to their suppliers while suppliers including Chinese
manufacturers were facing serious difficulties regarding the fact that their
export prices were rising due to continuous appreciation of the Yuan and
escalating labor cost Consequently for Chinese factory owners who are often
under intense pressure to lower production costs tend to cut corners in making
products and regularly use cheap and illegal substitutes such as leaded paint to
their toys to survive as Mattelrsquos suppliers Namely Chinese local manufacturers
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 66 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports
13 43
got pressure not only from Western companiesrsquo appetite for cheaper toys but
also from the fierce local competition to satisfy such appetite Furthermore
numerous toy recalls from the US worsen the situation repeated scandals
involving Chinese products resulted in stringent environmental safety and
manufacturing standards Additional tests and certificates required of
businesses drove up costs even more67 Long supply chain involving multiple
contractors and subcontractors which are common in China were also
nominated as the major contributor Every link in the chain was susceptible to
fraud or contaminated goods Such uncertainty usually contributes to supply
chain breakdown since the larger the chain the more people get involved and
the greater the difficulty in controlling the quality of the product68
Aftermath of toy recall also included remarkable changes after the US
Congress passed the new federal childrenrsquos product laws in August 2008
setting higher standards for toy safety product line adjustments must be done
more frequently and comprehensively to satisfy requirements and standards of
Mattel and policies of US Congress Changes like these affect the factorys
working efficiency and increases costs For instance it takes about a weeks
time to make the machines adapt to new procedures and also involves huge
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 67 ldquoSmall World After All for Toy-making Hubrdquo China Daily December 23 2008 68 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007
13 44
expenditure on purchase of substitute materials when required69 The nightmare
had continued after regulators in Beijing revoked the export licenses of two toy
manufacturers one of the heads of those Chinese company that made toys for
Mattel for fifteen years and was behind the recall this month of about a million
Mattel toys committed suicide in a company warehouse in southern China The
death was the latest development in a year filled with prominent recalls and
product safety scandals involving goods made in China According to the
briefing of Chinese government one of the paint suppliers for Chinese
manufacturer had shipped the company a fake lead-free paint pigment that
could be used in producing paint70
23 Reaction and regulation of the US government and background policy
In the US responsibility for the safety of consumer products with the
exception of food pharmaceuticals and automobiles falls within the
jurisdiction of the US CPSC which regulates the sale and manufacture of more
than 15000 different consumer product The CPSC collects information about
product safety issues from sources such as hospitals doctors newspaper reports
industry reports consumer complaints investigations conducted by its staff and
reports from companies When a company becomes aware of hazards
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 69 ldquoTrouble in Chinarsquos Toy Industryrdquo China Daily December 22 2008 70 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007
13 45
associated with the products it sold it is required by law to inform the CPSC
immediately within 24 hours Based on the information it received the CPSC
works in coordination with the companies involved to recall the hazardous
products from the market The recall notices are publicly available on the
CPSCrsquos website The CPSCrsquos recall notices contain information about the
product being recalled the company recalling the product where the product
was recalled the hazard associated with the usage of the recalled product sale
details such as the number of units sold sales locations sale period and sale
price the procedure to return the product and the remedy offered by the
company71
Authority for the CPSC is provided in the 2008 Consumer Product Safety
Improvement Act (CPSIA) passed by the US Congress which gave makers and
sellers of childrens products such as toys clothing and books have until
February 10 2009 to comply with stricter standards for permissible lead
phthalate content limits and other mandatory safety requirements72 Following
considerable pushback from toymakers who said the deadline was unrealistic
and also applied to products that had already been shipped the CPSC agreed to
delay the deadline for the new testing and certification requirements by a year
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 71 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209 72 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384
13 46
to Feb 10 201073 Apparently this act is the result of a spike of 473 consumer
products recalled in 2007 in what is referred to as the ldquoYear of the Recallrdquo74 It
became effective Aug 14 2009 in the US and imposes tough standards for lead
and chemicals called phthalates in products intended for children age 12 and
under It requires that all childrenrsquos products comply with all applicable
childrenrsquos product safety rules are tested for compliance by a CPSC-accepted
laboratory have a written Childrenrsquos Product Certificate issued by the
manufacturer or importer that provides evidence of the productrsquos compliance
and have permanent tracking information affixed to the product and its
packaging75 In fact the law increased the budget of CPSC imposed new
testing and documentation requirements and set new acceptable levels of
several substances It imposed new requirements on manufacturers of toys and
other consumer products for children The Act also increased fines and
specified jail time for some violations The law became to have more wide-
sweeping nature comparing to a previous bill the Lead-Free Toys Act This
earlier bill was incorporated into this act which was apparently prompted by
various scandals over high lead content in toys in 2007
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 73 ldquoMattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 200913 74 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 75 The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws--StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act
13 47
The Act contained three main standards including exposure levels of lead
phthalate and mandatory testing Especially regarding the exposure level of
lead the legislation reduced the limit of lead allowed in surface coatings or
paint to 90 ppm from then-current limit of 600 ppm effective on 14 August
2009 The legislation reduces the amount of total lead content in childrens
product substrates to 600 ppm by 10 February 2009 300 ppm by 14 August
2009 and 100 ppm by 14 August 2011 On the other hand the legislation
required for mandatory testing that every manufacturer of a product subject to a
consumer product safety rule will provide a General Conformity Certificate to
certify based on unit testing or a reasonable testing program that the product
complies with all safety rules76 These certificates must accompany the product
through the distribution chain through the retailer They must be available to the
CPSC during any inspection The third party testing requirement for lead
content was originally set by the CPSIA at 600 ppm but dropped to 300 ppm in
August 2009 However these lead content testing requirements were stayed by
the CPSC in January 2009 until February 10 2010 In December 2009 this stay
of enforcement was further extended until February 10 2011 In both cases the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 76 Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf
13 48
CPSC cited a need to implement further rulemaking and to give manufacturers
more time to comply77
US regulators also announced plans to set up a Beijing office to help
ensure Chinese exports are safe for Americans following a slew of recalls
involving childrenrsquos toys Particularly the US CSPC sought to establish a
permanent presence overseas for the first time to better cooperate with Chinese
regulators and companies so the countryrsquos products are up to US standards It
also planned to have commission staff working in the embassy in Beijing to
work with manufacturers and Chinese regulators One major task of Beijing
office was to educate Chinese manufacturers about the new requirements under
the CPSIA Considering some mutual economic interests between the US and
China Chinese manufacturers are expected to comply with this law since the
large retailers in the US require them to meet such standard78
Amid growing concerns over the safety of Chinese products the US
launched negotiations towards a common safety standard for toys on November
17 in Brussels with the EU as well The talks were formally opened during a
trilateral high-level meeting between EU Consumer Affairs Commissioner
Meglena Kuneva the US Chairman of the Consumer Product Safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 77 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review 78 ldquoUS seeks China office to ensure export safetyrdquo China Daily July 31 2009
13 49
Commission Nancy Nord and the Chinese Vice-Minister of AQSIQ Wei
Chuanzhong The three sides have decided to bring their joint efforts to a new
level by aligning their standards Toys will be the first targets since around 75
percent of toys sold around the world are made in China Common standards
and policy consistence are very crucial for Chinese manufacturers to do their
business in a fair and transparent arena points out Liang Mei deputy chairman
of China Toy Association Another comment was added that the companys
strong focus on research and development would help it to overcome the new
technological barriers and avoid safety disputes79 A certain kind of special
team that is engaged in investigating and studying technology standards of
various nations and international trends and managing onersquos own safety
standards higher than the general or keep it ahead of the criteria of the exporting
marketplaces were also suggested as solution by industry experts80
3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT
31 Preliminary findings under GATT Agreement
A preliminary research about the legitimacy of USrsquos recall on Chinese
toys under GATT Agreement insists that by placing a temporary ban on
Chinese toy products the United States would violate Article III which is
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 79 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007 80 ldquoTrouble in Toy Industryrdquo China Daily December 22 2008
13 50
National Treatment Despite violating GATT Article III4 the author insists
that a Panel would likely find the temporary ban on Chinese toy products valid
under Article XX(b) based on following rationales most of all the temporary
ban on Chinese toys is within the policies designated to protect the human life
and health of American children Just as the Panel in lsquoThailand ndash Cigarettersquo
case has recognized the negative human health effects of smoking a Panel
would likely conclude that the use of lead in childrenrsquos toys creates a negative
health effect It would likely then find that the United States sufficiently sets
forth a prima facie case for an Article XX(b) exception81 Moreover the author
writes no alternative measure could adequately diminish the high risk of lead
contamination of Chinese toys and therefore hold the strict measure valid
Authorrsquos opinion that the temporary ban on Chinese toy does not arbitrarily or
unjustifiably discriminate against Chinese toy imports also leads to justification
of US toy recall The logic behind is that the ban targets Chinese toy imports
because previous US measures failed to curtail the significant volume of
contaminated Chinese toys entering the US markets Since there are no
ulterior ldquoprotectionist objectivesrdquo the measure is not a ldquodisguised restrictionrdquo
under Article XXrsquos chapeau Therefore the author argues that since the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8113 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213
13 51
temporary ban satisfies all the requirements of Article XX(b) a Panel would
likely rule that it does not violate GATT principles82
32 Legal analysis why USrsquos toy recall is legally controversial under TBT Agreement When based on TBT Agreement one of the articles related to the USrsquos
recall on Chinese toy imports include Article II1 which states ldquoimported
product shall be accorded treatment no less favourable than that accorded to
domestic like productsrdquo representing MFN principle and NT 83 The other one
is Article II2 that regulates member statesrsquo measures not to be trade-restrictive
by stipulating that ldquotechnical regulations shall not be more trade-restrictive than
necessary to fulfill a legitimate objective taking account of the risks non-
fulfilment would createrdquo84
First of all Article II1 of TBT Agreement is highly likely to be violated
because it would treat Chinese toy imports less favorably than US domestic
toys To put in more detail since the essential factor that needs to be considered
is ldquolikenessrdquo between exports and imports determining whether US toys and
Chinese toys are like products under the meaning of Article II1 must be the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8213 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 83 TBT Art II1 84 TBT Art II2
13 52
prior analysis to reach such likely conclusion Just as Uche wrote in the legal
analysis under GATT Agreement Chinese toy imports are like products with
respect to US toys under the definition promulgated by GATT Article III4
because the ban would affect the ldquointernal sale offering for sale purchase
transportation distribution or userdquo of the Chinese toys85 According to Uche
ldquoin determining whether imported and domestic products are like products not
only the properties nature and quality of the product but also the end use of the
product must be consideredrdquo86 In fact Chinese toys and American toys share
similar nature which is to entertain children and manufacturers do not affect
such nature whether they are Americans or Chinese Also since manufacturing
factories in China are managed and controlled by Mattel with its same
operation policy the quality of Chinese-made toys and American-made toys
within Mattelrsquos manufacturing chain seems to be quite identical as well On top
of that regardless of their manufacturers toys generally have the same end-
users children When compared to customers in other age groups they seem to
share relatively similar tastes and consumer habits
On the other hand USrsquos recall on its Chinese imports can be analyzed
consistent with Article II2 of TBT Agreement According to the Panel Report
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 85 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 8613 Ibid13
13 53
of lsquoUS ndash Tunarsquo case the analysis of Article II2 of the TBT Agreement may be
conducted in two steps first to determine whether a certain action is taken to
fulfill a legitimate objective which include ldquoprotection of human health or
safetyrdquo and second if that is the case to determine whether that measure is
less trade-restrictive than necessary to fulfill such objective taking account of
the risks non-fulfillment would create87 Based on such criteria USrsquos recall was
due to protect American children from the exposure to the lead paint which can
be interpreted as the ldquolegitimate objectiverdquo On top of that the measure done by
the US can be regarded as less trade-restrictive than necessary to fulfill such
objective with the consideration about risks non-fulfillment would create since
the measure was merely a temporary recall on Mattelrsquos defects rather than
unilateral and arbitrary import restriction against the entire Chinese imports to
the US Also such measure may be originated from the risk-assessment of the
case when the legitimate objective protection of human health or safety has
failed to be fulfilled which might trigger serious physical and mental problems
to American children Therefore it can be concluded that USrsquos toy recall is not
inconsistent with TBT Article II2 when considering aforementioned facts
However although Article II2 is satisfied the recall measure taken by the US
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8713 WTO Panel Report lsquoUS mdash Tunarsquo (WTDS381R)
13
13 54
is still questionable because Article II1 and II2 of TBT Agreement are
obligations of WTO member nations which implies that both articles must be
satisfied to acquire legitimacy unlike the preliminary analysis based on GATT
Agreement Thus when the case similar to this occasion is brought to the
international court under the WTO there would be high probability that the
respondentrsquos recall measure might trigger legal controversy under the TBT
Agreement
IV FURTHER DISCUSSION AND CONCLUSION
This paper overall has implemented the case study of which the US has
recalled on Chinese toy imports concerning the lead paint and has analyzed the
suitability and legitimacy of such measure in light of TBT Agreement Prior to
the case study some applicable international rules were introduced GATT
Article I III XX(b) and the chapeau of Article XX which are MFN Principle
NT and General Exceptions to GATT provision respectively formulated the
basis of TBT Agreement In terms of TBT Agreement Article II1 and II2
were the main provision those are applicable to this specific case
Following such applicable international agreements toy industry trend
and the event outline of USrsquos recall on Chinese toy imports were displayed
Along with its volatile and seasonal characteristics the toy industry usually
13 55
incurs relatively higher costs on obsolete inventory lost sales and markdown
Also it is important strategy to survive that providing creative yet price-
competitive toys at the right quantity at the right stores during the very short
selling-windows At this point toy recall case done by the US on Chinese
imports in 2007 was one of the empirical evidence that shows aforementioned
drawback that toy industry and China as manufacturer is suffering from
Particularly this case of Mattelrsquos toy recall against Chinese toy products had
noteworthy significance as the occasion of which a certain multinational
corporationrsquos manufacture outsourcing got expanded to the scale of national
trade dispute concerning consumer product safety issue
Applying abovementioned articles from the TBT Agreement as an
analysis framework some legal controversies were presented regarding the US
toy recall case in the following section As the preliminary finding proved
based on GATT Agreement the recall measure itself violates MFN principle
and NT Nonetheless unlike GATT Agreement which contains exception
clause that justifies such violation TBT does not include any kind of
justification mechanism Therefore although the recall measure done by the US
satisfies Article II2 violation of Article II1 of TBT may cause legal
controversy when the similar case is brought to WTO
On the basis of such occasion and its legal issues several important
13 56
implications in the practical aspect can be drawn for the further discussion It
seems that although China is already well aware of the necessity to adopt and
apply international standards and to make their domestic ones harmonizing with
international norms through remarkable efforts as shown in some international
trade reports China is rather suffering from the disjunction between
continuously improving international standards and Chinarsquos lack of strict and
uniform enforcement of standards This may imply that efforts to make
international agreement and its application consistent must be done by both
international organization and local governments for effective connection
between the public and private sector Particularly the WTO should not stop at
establishing provisions but focus more on implementation with consideration
on each member nationrsquos industry environment and condition especially
regarding those of developing countries Consequently not only technical
standards and certificate management but also education and training program
for the industry fields ought to be provided in the scale of international
organizations
The Chinese government and industry groups also need to address this by
ensuring that Chinese exporters adhere to the standards of the importing
country Companies must invest time and effort in developing not only
standards and principles of safety for their suppliers but must also invest in
13 57
education and training to build the skills and abilities within the supplier
network to assure product safety88 At the same time the governments of
importing countries need to encourage Chinese authorities to develop global
standards on consumables then legislate and monitor them The difference in
standards across the world is clearly an issue These differences need to be
addressed with high priority so that consumers can benefit from globalization of
manufacturing and consumption The issue of global standards is contentious
because different countries have different trajectories of development The
standards of developing countries may not be acceptable to a developed country
On the other hand developing countries will some- times argue that they cannot
adopt the standards of the developed world because of the high costs associated
with these standards Nevertheless exports from developing countries should
adhere to the standards of the export markets Accordingly all those involved
in the global supply chain such as suppliers manufacturers and marketers need
to develop systems to ensure the standards are applied89
This issue with toy recalls takes on another dimension of concern in more
local level which is the cost issue caused by the vicious cycle in global supply
chain of toy industry Despite the awareness of Chinese manufacturers 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8813 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-72013 89 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 58
regarding international technical standards it may be hard for them to ignore
cheaper leaded-paint when squeezed between harsh demands on lower cost
from the US importers and domestic problems such as increasing labor cost and
RMB appreciation At this point the vicious cycle can be formed in toy
industryrsquos global supply chain in spite of the information and knowledge about
the current international standards local manufacturers use cheaper leaded paint
for lower cost Detecting excessive lead level from the paint demands on
technical standard becomes harsher within importing countries As a result
such higher standards require more cost for locals to be satisfied which
ultimately completes the vicious cycle Consequently it seems that further
discussion and researches about constructive measures including policy
changes may be essential and important to resolve such crisis more
fundamentally
13 59
REFERENCES
Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 Del V G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45 Jiacheng Z and Lu Hongjie (2013) Analyzing China Harmonization of Technical Barriers to Trade in the EU and US Markets The Twelfth Wuhan International Conference on E-Business ndash Emerging Operations amp Services Management Track Johnson M E (2001a) Learning from toys Lessons in managing supply chain
13 60
risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 Keith13 E13 M13 John13 S13 W13 and13 Tsunehiro13 O13 (2000)13 Quantifying13 the13 Impact13 of13 13 13 13 13 13 13 Technical13 Barriers13 to13 Trade13 A13 Framework13 for13 Analysis13 Policy13 Research13 13 13 13 13 13 13 Working13 Paper13 Development13 Research13 Group13 The13 World13 Bank Lee M A Flynn B B and Frohlich M T (2008) All supply chains donrsquot flow through understanding supply chain issues in product recalls Management and Organization Review 4 167ndash182 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal Marucheck A S (1987) On product liability and quality control IIE Transactions 19 355ndash360 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review Paul W B and Hari B (2008) Toy Recalls and China Emotion vs Evidence Management and Organization Review 42 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Reports and Reviews (Online documents included) Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby- Productshtml
13 61
Brief Guide to Analytical Methods for Measuring Lead in Paint Inter- Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground Report on Technical Barriers to Trade (2013) United States Trade Representative Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf The Impact of the TBT and SPS Agreements on Food Labeling and Safety Regulations httpcspinetorgreportscodexwtospsbthtm The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws-- StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml
13 62
GATTWTO Documents The Technical Barriers to Trade Agreement The General Agreement on Tariffs and Trade 1994 WTO Accession Protocol of The Peoplersquos Republic of China WTO Concerns on Indiarsquos Import Restriction on Chinese Toys WTO Technical information on TBT Trade topics Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm WTO Trade Policy Review (2012) WTO ldquoWhat is the WTOrdquo Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm WTO European Communities ndash Measures Affecting Asbestos and Asbestos- Containing Products WTDS135R
13 63
국문 초록
세계경제에 있어서 각 국가 경제의 연계성이 심화됨에 따라 많은
제조업들의 생산 라인과 공급 사슬 역시 세계화 되면서 주로 디자인이나
브랜드 관리를 담당하는 선진국과 생산과 제조를 담당하는 개발도상국
간의 기술 표준 차이에서 오는 문제점들이 발견되고 있다
세계무역기구(WTO) 체제하에서 무역에 관련된 기술표준들은 무역상
기술장벽 조항(TBT)에 따라 관리되어지나 WTO의 회원국들의 논의 하에
알맞은 조항을 명시하는 것과 조항의 효용성 또는 실제 각국의
기술표준들과 조항의 합치성은 별개의 문제인 것이 사실이다
본 논문은 미국 Mattel 사의 중국산 장난감 회수조치가 WTO
체제하에서 어떠한 법적 의미를 지니는지 살펴보았다 사건 당시 실제로
중국이 미국을 상대로 WTO에 제소하지는 않았지만 오늘날 대두되는
TBT의 중요성과 점점 더 심화되어가는 제조산업의 세계화 현상을
보았을 때 향후 비슷한 사건들이 발생할 가능성이 높기 때문에 이러한
분석은 유의미할 수 있으며 추후 시사하는 바 역시 클 것으로 예상된다
따라서 본 연구에서는 미국의 중국산 장난감 회수조치의 통상법적
사례분석을 통해 TBT가 기술표준문제에서 지니는 법적 의미를
분석하였다
키워드 세계무역기구 무역상 기술장벽협정 기술표준 Mattel사
장난감 회수조치 중국산 장난감
학번 2012-22086
ltstartpagegt10I INTRODUCTION 1II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 4 1 GATT ARTICLE I amp III 4 2 GATT ARTICLE XX(B) amp CHAPEAU OF ARTICLE XX 8 3 TBT UNDER THE WTO SYSTEM amp TBT ARTICLE II 10 4 OTHER RELATED TECHNICAL STANDARDS 20III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 28 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS 28 11 Characteristics of toy industry 28 12 Global supply chain with China involved 31 2 MATTELiexclmacrS TOY RECALL 34 21 Event outline 37 22 Aftermath of toy recall and its damage degree to the toy industry 40 23 Reaction and regulation of the US government and background policy 44 3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT 49 31 Preliminary findings under GATT Agreement 49 32 Legal analysis why USiexclmacrs toy recall is legally controversial under TBT Agreement 51IV FURTHER DISCUSSION AND CONCLUSION 54REFERENCES 59plusmnsup1sup1reg AtildeEcircmiddotIuml 63ltbodygt
13 23
to lead by handling toys that contain it can lead to severe neurological
behavioral problems and damage brain cells especially in children35
42 Chinarsquos technical standard system and commitment to the WTO and TBT Agreement There are four levels of technical standards in China national trade
local and enterprise standards Under the Regulations for the Implementation of
the Standardization Law in formulating national standards the competent
standardization administration department under the State Council is
responsible for making plans organizing drafting examining and approving
numbering and issuing national standards If there are no national standards for
technical requirements that need to be standardized for certain trades
throughout the country trade standards may be formulated Trade standards
become null and void automatically after the corresponding national standards
enter into effect In the absence of national standards or trade standards local
standards may be formulated on safety and sanitation requirements for
industrial goods that need to be unified in the provinces autonomous regions
and municipalities directly under the Central Government Local standards
become null and void automatically after the corresponding national standards
or trade standards enter into effect In the absence of national standards trade 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 35 ldquo550000 More Chinese Toys Recalled for Leadrdquo The New York Times September 27 2007
13 24
standards or local standards for certain products the enterprises producing such
products may formulate their own standards as the basis for organizing
production Where there are already national trade or local standards
enterprises are encouraged to formulate and apply enterprise standards that are
stricter than the corresponding standards36
Furthermore China continues to be an active member of the WTO
Committee on Technical Barriers to Trade According to the authorities in the
period 1 January 2009 to end-October 2011 China made a total of 350
notifications to the Committee on Technical Barriers to Trade (including
revisions addenda supplements and corrigenda) Chinas notifications cover a
wide variety of products and concerns with particular emphasis on human
health and safety China has used the TBT Committee to raise concerns about
measures or proposed measures in its export markets on products ranging from
toys to herbal medicines In China the WTO enquiry point for technical
barriers to trade is the International Inspection and Quarantine Standards and
Technical Regulations Research Center under the State General Administration
for Quality Supervision and Inspection and Quarantine (AQSIQ) Also the
WTO Notification and Enquiry Center of Ministry of Commerce Peoplersquos
Republic of China (MOFCOM) is responsible for Chinas notifications to the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 36 Trade Policy Review (2012) World Trade Organization
13 25
WTO TBT Committee It has been notifying proposed technical regulations and
conformity assessment procedures to the TBT Committee so that interested
parties in WTO members are able to comment on them as required by the TBT
Agreement37
China is a member of the International Organization for Standardization
(ISO) the International Electrotechnical Commission (IEC) and the
International Telecommunication Union (ITU) the World Health Organization
of the United Nations (WHO) and Codex Alimentarius Commission as well as
several regional standards organizations such as the Pacific Area Standards
Congress Meanwhile the Standardization Administration of China (SAC) was
established in April 2001 It is the competent department authorized by the
State Council to implement administrative functions and to exercise unified
administration over the standardization work throughout the country Its main
responsibilities include taking part in drafting and amending laws and
regulations on national standardization drafting and implementing policies
concerning national standardization representing China in ISO IEC and other
international or regional standardization organizations and so on38
According to Chinarsquos Accession Protocol written by the WTO China
also has made commitments such as complying with obligations under TBT
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 37 Trade Policy Review (2012) World Trade Organization 38 ibid13
13 26
Agreement including the adoption and application of standards technical
regulations and the conformity assessment procedures (such as testing or
certification) to both imported and domestic goods and these procedures done
in a transparent manner China consented to speed up its process of reviewing
existing technical regulations standards and conformity assessment procedures
to determine their continuing relevance and consistency with international
standards and to harmonize with them as well Periodical reports on the status
of this review process and the number of standards and technical regulations
that have been nullified are one of Chinarsquos tangible commitments39
43 Concern of the US on Chinarsquos technical standards
Despite aforementioned changes National Trade Estimate Report of the
United States Trade Representative (USTR) states some problems and
limitations of Chinarsquos technical standard implementation Especially it still has
concerns about significant conformity assessment and testing-related issues in
China US exporters still continue to report that Chinarsquos regulatory
requirements are not enforced as strictly or uniformly against domestic
producers as compared to foreign producers In addition in some cases Chinarsquos
regulations provide only that products will be inspected or tested upon entry
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 39 Accession Protocol of The Peoplersquos Republic of China World Trade Organization
13 27
into Chinarsquos customs territory without any indication as to whether or how the
regulations will be applied to domestic producers However in 2007 as in prior
years almost all of the notified measures have emanated from AQSIQ SAC or
China Certification Accreditation Association (CNCA) and have rarely
included measures from other agencies that appear to require notification such
as the Ministry of Health the Ministry of Information Industry (MII) and the
State Environmental Protection Administration (SEPA) Four years ago in part
to address this problem China had reportedly formed a new inter-agency
committee with representatives from approximately 20 ministries and agencies
and chaired by AQSIQ to achieve better coordination on TBT matters but
progress has been inconsistent in this area As a result some of Chinarsquos TBT
measures continue to enter into force without having first been notified to the
TBT Committee and without foreign companies having had the opportunity to
comment on them or even being given a transition period during which to make
necessary adjustments In other cases some written comments submitted by
US and other foreign interested parties seemed to be wholly disregarded
Sometimes there was insufficient time for China to consider about these
issues40
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 40 National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative13
13 28
III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS
11 Characteristics of toy industry
Baby product manufacturing industry worldwide caters to around four
million babies on a yearly basis generating retail revenue of nearly seven
billion dollars Demand in this industry has grown due to a rising number of
babies to be catered to partly because people are starting families later Product
innovation and development has allowed retailers and manufactures to widen
the market using new technologies and advanced marketing approaches The
market encompasses different segments which can be divided into toys
feeding accessories wipes disposable diapers body care products and
soothers41
Especially toy industry is one of the worldrsquos oldest creative industries
For centuries toys have helped children to have fun and to transform to creator
masters emulators nurturers friends collectors story lovers and experience
seekers42 Toy industry also produces products which meet lsquocritical needs as
defined by Nagurney et al (2001) which specifies that toy products along with
other products are necessary to sustain and prolong human life and well-being
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 41 Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby-Productshtml 42 Del Vecchio G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA
13 29
Moreover consumer products such as toys while not necessary to sustain
human life have certainly contributed to the quality of life and improved living
standards enjoyed by much of the population43
However creative business such as toys is extremely volatile and seasonal
in nature Volatility in the toy industry is caused by variable and unpredictable
demands very short and specific selling-windows and short product-life-cycles
Therefore investors and practitioners know very well that the toy industry is far
from tranquil44 Along with its volatile characteristics the toy industry also has
incurred relatively higher costs on obsolete inventory lost sales and markdown
as compared to other industries45 Therefore to survive these industries face a
very unique challenge that is to provide the right toys at the right quantity at the
right stores during the very short selling-windows and to frequently provide
creative and yet price-competitive toys46 Also within toy industry increasingly
educated parents with higher levels of disposable incomes and growing
awareness regarding safety and health issues accompanies strong demands on
international safety standards according to the recent international trends Such 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 43 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 44 Johnson ME (2001a) Learning from toys Lessons in managing supply chain risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 45 Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 46 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management
13 30
elements of toy industry ultimately lead and motivate toy companies to focus
not only on sales and marketing but also on product quality control and
technology innovation Toy industry has globalized with much sourcing of
components and ingredients from low-cost global suppliers increased
outsourcing of production to foreign production facilities and transportation
and distribution within global markets Recent safety problems can be also
traced back to changes in global supply chain systems47 Also the industry
must continue increasing marketing budgets and intensify its safety standard to
combat bad publicity which can put a dent in product sales such as the blow to
the formula market caused by reports of lead in the paint used to color toys
Such scares damage consumer confidence and company credibility
necessitating strong publicity campaigning as a remedy Government
involvement in manufacturing practices is also likely to increase meaning that
companies will have to comply with standards set in place to help protect
consumers48
In terms of the major market of the toy industry the US the EU and
Asia-Pacific combine to represent over 80 percent of the overall market
Among them developed countries such as the US and EU are responsible for 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 47 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 48 Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby-Productshtml
13 31
capital and technology-intensive sector including design and marketing while
developing countries like China are in charge of labor-intensive process such
as manufacturing This implies that when it comes to product recall such
distinction between design and manufacturing is important particularly in the
context of the toy industry because toy companies such as Mattel perform the
design of toys whereas unnamed overseas manufacturers do manufacturing
Therefore when a certain company recalls its products the rationale for recall
must be clarified whether it is due to design flaw such as sharp edges or small
detachable parts or some manufacturing defects including excess lead in
surface paint or any other harmful chemicals contained in the toy 49
12 Global supply chain with China involved
It is important that management practices be improved to handle the
complexity of global supply chains Companies offshoring their manufacturing
to China (and similar countries) cannot simply rely on intermediaries and
agents in Hong Kong or Singapore to coordinate production and ensure quality
Such an approach was good enough in the initial stages of offshoring but
clearly falls short a decade after offshoring became a common business practice
The offshoring companies need to develop capabilities and systems to engage
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 49 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 32
more directly and closely with China and similar overseas manufacturing
locations Toy companies need to develop robust systems for quality control
and testing of the toys manufactured at their suppliersrsquo factories Unless
companies learn to manage these complexities it is difficult to ensure product
quality and safety50
When taking a closer look into the toy-manufacturing sector in China
Chinarsquos domestic manufacturers are mostly small and medium-sized firms
which may have to make costly technology upgrades before exports Although
many foreign brands have entered the growing Chinese market and established
their own factories and distribution networks they could not improve the
working environment of Chinese local manufacturers rather continuous
scandals caused by their recalls involving made-in-China products resulted in
stiffer working environment safety concern and manufacturing standards To
be worse additional tests and certificates required of businesses drove up costs
while the frequent production line adjustments lowers efficiency of
manufacturing process According to the New York Times interview director
for toy making company explained their sufferings that When orders from
Germany were cancelled Lin had to adjust the program of machines that were
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 50 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 33
producing German orders to meet US requirements as the safety criteria
differed for both nations51
Not only external factors but also internal factors within China are
prevalent which contribute to the poor safety of Chinese imported toys Berman
and Swani assert that five factors among others mainly cause such tendency
cost pressures and quality fade multiple levels of outsourcing often involving
small local producers the existence of a large number of counterfeit goods
made in China Chinese cleverness at evading detection for safety-related
infractions and poor product safety surveillance by the Chinese and US
government These elements coalesce to create an environment where there is a
need to cut corners to meet suppliersrsquo price expectations where unsafe
alternatives are readily available and where the chance of detection of unsafe
goods is very low52
Just as mentioned in the previous section toy industry is facing the era of
global supply chain by much sourcing of components and ingredients from low-
cost global suppliers increased outsourcing of production to foreign production
facilities and transportation and distribution within global markets In this
context many toy recalls that occurred around 2007 and 2008 could be traced
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 51 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007 52 Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48
13 34
back to changes in global supply chain systems53 In the model of offshore
production manufacturers can prevent defects with careful production It is also
known that the toy companies can prevent most of these types of defects with
efficient quality control and inspection mechanisms54
2 MATTELrsquoS TOY RECALL
Abovementioned global supply chain and Chinarsquos involvement in the toy
industry as a major manufacturer has provoked numerous controversies among
Western customers including Mattelrsquos huge toy recalls These issues had even
more crucial impacts on Chinese local manufacturing sectors since they were
the biggest toy makers in international toy market and certainly toy is enjoyed
by much of the population worldwide just as other consumer products possess
enormous pool of consumers On top of that safety problem of the toy covered
with leaded paint as such also have led some young consumers to physical and
mental health problems or even death
Chinese toy recalls involved the Consumer Product Safety Commission
(CPSC) in the US In the historical perspective the earliest instance of toy
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 53 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 54 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13
13 35
recalls from the records of the CPSC was in 1974 when toy chests were recalled
following the death of a child Recalling toys and other products in large
numbers in an infrequent but not an unprecedented event Since 1974 over 680
toy products have been recalled Of these 550 recalls were made in the last 20
years Each year toys were recalled on an average of 28 occasions The number
of recalls remained roughly stable until 2006 but appears to have been on the
rise since then In 2007 CPSC had recalled 56 recalls which would be the
highest number of recalls in the history of the toy industry In other words
there has been a definite increase in the number of recalls in 2007 as Table 2
and Figure 1 display
13 36
Table 2 Toy Recalls (1988-2007)55
Figure 1 Toy Recalls Over Time (1988-2007)56
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 55 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13 56 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209
13 37
The number of recalls involving Chinese-made toys also appears to be on the
rise over the last few years Toy companies started moving the production of
toys in China in the early 1990s This trend has continued and accelerated in
recent years Recalls involving Chinese-made toys was hovering around 50 of
the total until 2002 so recalls did not increase for well over a decade after
manufacturing moved to China However since 2003 this figure had hovered
around 80 and reached 95 this year which is a dramatic rise57 In this
regard real cases regarding the US and EUrsquos recall against toys manufactured
in China will be the main focus hereafter incident outline the point at issue
comparison between the USrsquos response against the issue and that of EU and
legal analysis based on TBT Agreement under WTO system will be the
following contents
21 Event outline
The recall was because of the lead paint coverage which was processed
in Chinese factories Lead was banned in paint on toys and other childrenrsquos
products in the United States in the 1970s but the problem has arisen again as
more toys are imported from China Of roughly 39 lead-related recalls in a
certain year 38 were of Chinese-made goods according to the CPSC In fact
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 57 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45
13 38
about fifty percent of Mattelrsquos revenue comes from toys made in eleven
factories it owns and operates That is a high share for the toy industry But the
other half comes from toys that it outsources to up to fifty manufacturers in
China Those toys tend to be short-term products that feature characters from
movies and television shows rather than Barbie dolls or other Mattel brands58
In early July in 2007 one of the European retailers that sell Mattel toys
discovered the lead on some products On July 6 Mattel stopped operations at
the factory that produced the toys and initiated an investigation and then on
July 18 Mattel took a reporter for The New York Times on a tour of a factory
in Guanyao China and of Mattelrsquos toy safety lab in Shenzhen to show its
sophisticated testing and inspection facilities including equipment that could
detect lead paint on incoming products or supplies At that time Mattel
executives say it was unclear whether Mattel was facing a widespread lead
paint problem or if the European case was an anomaly When the companyrsquos
executives received conclusive data that persuaded them to recall the eighty-
three products the company contacted retailers who stocked the toys
Originally Mattel requires the factories it contracts with to use paint and other
materials provided by certified suppliers Mattel executives said they did not
know if the contract manufacturer substituted paint from a noncertified supplier
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 58 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 39
or if a certified supplier caused the problem59 Later it was found that even
though the company had developed a certification program and rigorous testing
rules to make sure that its Chinese contractors adhered to standards for the
allowable levels of lead in paint yet some subcontractors were careless while
others intentionally violated the rules by substituting paint from a noncertified
supplier who provided the lead paint60
The string of lead paint cases has drawn the most attention from toy
product related association and consumer watchdogs In light of the recalls
Nickelodeon - which owns the characters Dora the Explorer and Diego - has
decided to introduce a third-party monitor to check up on all of the companies
that make toys under its brands including Mattel61 Combined with the recent
scares in the United States of Chinese-made pet food and globally of Chinese-
made pharmaceuticals and toothpaste the string of toy recalls is inspiring new
demands for stepped-up enforcement of safety by United States regulators and
importers as well as by the government and industry in China This summer
the Toy Industry Association has been working with the federal Consumer
Product Safety Commission on new regulations to require more stringent safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 59 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007 60 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 61 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 40
checks The Toy Industry Association urges its members to routinely test
products it is importing to make sure they comply with federal safety standards
which prohibit for example surface paint that contains lead in toys or items
that could cause a choking hazard62 Meanwhile Mattel agreed to pay $23
million to the CPSC for violating a federal lead paint ban and marketing
importing and selling non-compliant toys in civil penalties The CPSC said the
fine against the No 1 toymaker and its Fisher-Price pre-school division was the
highest ever for the agencys regulated product violations and the third largest
in its history63
22 Aftermath of toy recall and its damage degree to the toy industry
Such an unprecedented toy recall of the US against China was also
proven through numbers and figures As Table 2 and Figure 2 display the
number of both Chinese toy recall and lead-contained toy recall tend to increase
as years pass by especially from the year 2000 To make these table and figure
Laplume and Bapuji complied a database of toy recalls based on the recall
notices posted on the website of the US CPSC They presented the data on toy
recalls in Table 2 with special attention given to those involving toys made in
China and those recalled for excessive lead Authors also presented the data
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 62 ldquoAs More Toys Are Recalled Trail Ends in Chinardquo The New York Times June 19 2007 63 Mattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 2009
13 41
pictorially in Figure 2 to allow a visual interpretation of trends and
developments64
Table 2 Number of Lead-Contained Toy Recall Announcements (1988-2008)65
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 64 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports13 65 Ibid
13 42
Figure 2 Number of Lead-Contained Toy Recall (1998-2008)66
Apparently the reason why Chinese factory used lead-contained paint was due
to cheaper price Multinational Corporation such as Mattel kept on requiring
low cost and price to their suppliers while suppliers including Chinese
manufacturers were facing serious difficulties regarding the fact that their
export prices were rising due to continuous appreciation of the Yuan and
escalating labor cost Consequently for Chinese factory owners who are often
under intense pressure to lower production costs tend to cut corners in making
products and regularly use cheap and illegal substitutes such as leaded paint to
their toys to survive as Mattelrsquos suppliers Namely Chinese local manufacturers
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 66 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports
13 43
got pressure not only from Western companiesrsquo appetite for cheaper toys but
also from the fierce local competition to satisfy such appetite Furthermore
numerous toy recalls from the US worsen the situation repeated scandals
involving Chinese products resulted in stringent environmental safety and
manufacturing standards Additional tests and certificates required of
businesses drove up costs even more67 Long supply chain involving multiple
contractors and subcontractors which are common in China were also
nominated as the major contributor Every link in the chain was susceptible to
fraud or contaminated goods Such uncertainty usually contributes to supply
chain breakdown since the larger the chain the more people get involved and
the greater the difficulty in controlling the quality of the product68
Aftermath of toy recall also included remarkable changes after the US
Congress passed the new federal childrenrsquos product laws in August 2008
setting higher standards for toy safety product line adjustments must be done
more frequently and comprehensively to satisfy requirements and standards of
Mattel and policies of US Congress Changes like these affect the factorys
working efficiency and increases costs For instance it takes about a weeks
time to make the machines adapt to new procedures and also involves huge
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 67 ldquoSmall World After All for Toy-making Hubrdquo China Daily December 23 2008 68 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007
13 44
expenditure on purchase of substitute materials when required69 The nightmare
had continued after regulators in Beijing revoked the export licenses of two toy
manufacturers one of the heads of those Chinese company that made toys for
Mattel for fifteen years and was behind the recall this month of about a million
Mattel toys committed suicide in a company warehouse in southern China The
death was the latest development in a year filled with prominent recalls and
product safety scandals involving goods made in China According to the
briefing of Chinese government one of the paint suppliers for Chinese
manufacturer had shipped the company a fake lead-free paint pigment that
could be used in producing paint70
23 Reaction and regulation of the US government and background policy
In the US responsibility for the safety of consumer products with the
exception of food pharmaceuticals and automobiles falls within the
jurisdiction of the US CPSC which regulates the sale and manufacture of more
than 15000 different consumer product The CPSC collects information about
product safety issues from sources such as hospitals doctors newspaper reports
industry reports consumer complaints investigations conducted by its staff and
reports from companies When a company becomes aware of hazards
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 69 ldquoTrouble in Chinarsquos Toy Industryrdquo China Daily December 22 2008 70 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007
13 45
associated with the products it sold it is required by law to inform the CPSC
immediately within 24 hours Based on the information it received the CPSC
works in coordination with the companies involved to recall the hazardous
products from the market The recall notices are publicly available on the
CPSCrsquos website The CPSCrsquos recall notices contain information about the
product being recalled the company recalling the product where the product
was recalled the hazard associated with the usage of the recalled product sale
details such as the number of units sold sales locations sale period and sale
price the procedure to return the product and the remedy offered by the
company71
Authority for the CPSC is provided in the 2008 Consumer Product Safety
Improvement Act (CPSIA) passed by the US Congress which gave makers and
sellers of childrens products such as toys clothing and books have until
February 10 2009 to comply with stricter standards for permissible lead
phthalate content limits and other mandatory safety requirements72 Following
considerable pushback from toymakers who said the deadline was unrealistic
and also applied to products that had already been shipped the CPSC agreed to
delay the deadline for the new testing and certification requirements by a year
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 71 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209 72 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384
13 46
to Feb 10 201073 Apparently this act is the result of a spike of 473 consumer
products recalled in 2007 in what is referred to as the ldquoYear of the Recallrdquo74 It
became effective Aug 14 2009 in the US and imposes tough standards for lead
and chemicals called phthalates in products intended for children age 12 and
under It requires that all childrenrsquos products comply with all applicable
childrenrsquos product safety rules are tested for compliance by a CPSC-accepted
laboratory have a written Childrenrsquos Product Certificate issued by the
manufacturer or importer that provides evidence of the productrsquos compliance
and have permanent tracking information affixed to the product and its
packaging75 In fact the law increased the budget of CPSC imposed new
testing and documentation requirements and set new acceptable levels of
several substances It imposed new requirements on manufacturers of toys and
other consumer products for children The Act also increased fines and
specified jail time for some violations The law became to have more wide-
sweeping nature comparing to a previous bill the Lead-Free Toys Act This
earlier bill was incorporated into this act which was apparently prompted by
various scandals over high lead content in toys in 2007
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 73 ldquoMattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 200913 74 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 75 The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws--StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act
13 47
The Act contained three main standards including exposure levels of lead
phthalate and mandatory testing Especially regarding the exposure level of
lead the legislation reduced the limit of lead allowed in surface coatings or
paint to 90 ppm from then-current limit of 600 ppm effective on 14 August
2009 The legislation reduces the amount of total lead content in childrens
product substrates to 600 ppm by 10 February 2009 300 ppm by 14 August
2009 and 100 ppm by 14 August 2011 On the other hand the legislation
required for mandatory testing that every manufacturer of a product subject to a
consumer product safety rule will provide a General Conformity Certificate to
certify based on unit testing or a reasonable testing program that the product
complies with all safety rules76 These certificates must accompany the product
through the distribution chain through the retailer They must be available to the
CPSC during any inspection The third party testing requirement for lead
content was originally set by the CPSIA at 600 ppm but dropped to 300 ppm in
August 2009 However these lead content testing requirements were stayed by
the CPSC in January 2009 until February 10 2010 In December 2009 this stay
of enforcement was further extended until February 10 2011 In both cases the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 76 Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf
13 48
CPSC cited a need to implement further rulemaking and to give manufacturers
more time to comply77
US regulators also announced plans to set up a Beijing office to help
ensure Chinese exports are safe for Americans following a slew of recalls
involving childrenrsquos toys Particularly the US CSPC sought to establish a
permanent presence overseas for the first time to better cooperate with Chinese
regulators and companies so the countryrsquos products are up to US standards It
also planned to have commission staff working in the embassy in Beijing to
work with manufacturers and Chinese regulators One major task of Beijing
office was to educate Chinese manufacturers about the new requirements under
the CPSIA Considering some mutual economic interests between the US and
China Chinese manufacturers are expected to comply with this law since the
large retailers in the US require them to meet such standard78
Amid growing concerns over the safety of Chinese products the US
launched negotiations towards a common safety standard for toys on November
17 in Brussels with the EU as well The talks were formally opened during a
trilateral high-level meeting between EU Consumer Affairs Commissioner
Meglena Kuneva the US Chairman of the Consumer Product Safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 77 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review 78 ldquoUS seeks China office to ensure export safetyrdquo China Daily July 31 2009
13 49
Commission Nancy Nord and the Chinese Vice-Minister of AQSIQ Wei
Chuanzhong The three sides have decided to bring their joint efforts to a new
level by aligning their standards Toys will be the first targets since around 75
percent of toys sold around the world are made in China Common standards
and policy consistence are very crucial for Chinese manufacturers to do their
business in a fair and transparent arena points out Liang Mei deputy chairman
of China Toy Association Another comment was added that the companys
strong focus on research and development would help it to overcome the new
technological barriers and avoid safety disputes79 A certain kind of special
team that is engaged in investigating and studying technology standards of
various nations and international trends and managing onersquos own safety
standards higher than the general or keep it ahead of the criteria of the exporting
marketplaces were also suggested as solution by industry experts80
3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT
31 Preliminary findings under GATT Agreement
A preliminary research about the legitimacy of USrsquos recall on Chinese
toys under GATT Agreement insists that by placing a temporary ban on
Chinese toy products the United States would violate Article III which is
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 79 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007 80 ldquoTrouble in Toy Industryrdquo China Daily December 22 2008
13 50
National Treatment Despite violating GATT Article III4 the author insists
that a Panel would likely find the temporary ban on Chinese toy products valid
under Article XX(b) based on following rationales most of all the temporary
ban on Chinese toys is within the policies designated to protect the human life
and health of American children Just as the Panel in lsquoThailand ndash Cigarettersquo
case has recognized the negative human health effects of smoking a Panel
would likely conclude that the use of lead in childrenrsquos toys creates a negative
health effect It would likely then find that the United States sufficiently sets
forth a prima facie case for an Article XX(b) exception81 Moreover the author
writes no alternative measure could adequately diminish the high risk of lead
contamination of Chinese toys and therefore hold the strict measure valid
Authorrsquos opinion that the temporary ban on Chinese toy does not arbitrarily or
unjustifiably discriminate against Chinese toy imports also leads to justification
of US toy recall The logic behind is that the ban targets Chinese toy imports
because previous US measures failed to curtail the significant volume of
contaminated Chinese toys entering the US markets Since there are no
ulterior ldquoprotectionist objectivesrdquo the measure is not a ldquodisguised restrictionrdquo
under Article XXrsquos chapeau Therefore the author argues that since the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8113 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213
13 51
temporary ban satisfies all the requirements of Article XX(b) a Panel would
likely rule that it does not violate GATT principles82
32 Legal analysis why USrsquos toy recall is legally controversial under TBT Agreement When based on TBT Agreement one of the articles related to the USrsquos
recall on Chinese toy imports include Article II1 which states ldquoimported
product shall be accorded treatment no less favourable than that accorded to
domestic like productsrdquo representing MFN principle and NT 83 The other one
is Article II2 that regulates member statesrsquo measures not to be trade-restrictive
by stipulating that ldquotechnical regulations shall not be more trade-restrictive than
necessary to fulfill a legitimate objective taking account of the risks non-
fulfilment would createrdquo84
First of all Article II1 of TBT Agreement is highly likely to be violated
because it would treat Chinese toy imports less favorably than US domestic
toys To put in more detail since the essential factor that needs to be considered
is ldquolikenessrdquo between exports and imports determining whether US toys and
Chinese toys are like products under the meaning of Article II1 must be the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8213 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 83 TBT Art II1 84 TBT Art II2
13 52
prior analysis to reach such likely conclusion Just as Uche wrote in the legal
analysis under GATT Agreement Chinese toy imports are like products with
respect to US toys under the definition promulgated by GATT Article III4
because the ban would affect the ldquointernal sale offering for sale purchase
transportation distribution or userdquo of the Chinese toys85 According to Uche
ldquoin determining whether imported and domestic products are like products not
only the properties nature and quality of the product but also the end use of the
product must be consideredrdquo86 In fact Chinese toys and American toys share
similar nature which is to entertain children and manufacturers do not affect
such nature whether they are Americans or Chinese Also since manufacturing
factories in China are managed and controlled by Mattel with its same
operation policy the quality of Chinese-made toys and American-made toys
within Mattelrsquos manufacturing chain seems to be quite identical as well On top
of that regardless of their manufacturers toys generally have the same end-
users children When compared to customers in other age groups they seem to
share relatively similar tastes and consumer habits
On the other hand USrsquos recall on its Chinese imports can be analyzed
consistent with Article II2 of TBT Agreement According to the Panel Report
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 85 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 8613 Ibid13
13 53
of lsquoUS ndash Tunarsquo case the analysis of Article II2 of the TBT Agreement may be
conducted in two steps first to determine whether a certain action is taken to
fulfill a legitimate objective which include ldquoprotection of human health or
safetyrdquo and second if that is the case to determine whether that measure is
less trade-restrictive than necessary to fulfill such objective taking account of
the risks non-fulfillment would create87 Based on such criteria USrsquos recall was
due to protect American children from the exposure to the lead paint which can
be interpreted as the ldquolegitimate objectiverdquo On top of that the measure done by
the US can be regarded as less trade-restrictive than necessary to fulfill such
objective with the consideration about risks non-fulfillment would create since
the measure was merely a temporary recall on Mattelrsquos defects rather than
unilateral and arbitrary import restriction against the entire Chinese imports to
the US Also such measure may be originated from the risk-assessment of the
case when the legitimate objective protection of human health or safety has
failed to be fulfilled which might trigger serious physical and mental problems
to American children Therefore it can be concluded that USrsquos toy recall is not
inconsistent with TBT Article II2 when considering aforementioned facts
However although Article II2 is satisfied the recall measure taken by the US
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8713 WTO Panel Report lsquoUS mdash Tunarsquo (WTDS381R)
13
13 54
is still questionable because Article II1 and II2 of TBT Agreement are
obligations of WTO member nations which implies that both articles must be
satisfied to acquire legitimacy unlike the preliminary analysis based on GATT
Agreement Thus when the case similar to this occasion is brought to the
international court under the WTO there would be high probability that the
respondentrsquos recall measure might trigger legal controversy under the TBT
Agreement
IV FURTHER DISCUSSION AND CONCLUSION
This paper overall has implemented the case study of which the US has
recalled on Chinese toy imports concerning the lead paint and has analyzed the
suitability and legitimacy of such measure in light of TBT Agreement Prior to
the case study some applicable international rules were introduced GATT
Article I III XX(b) and the chapeau of Article XX which are MFN Principle
NT and General Exceptions to GATT provision respectively formulated the
basis of TBT Agreement In terms of TBT Agreement Article II1 and II2
were the main provision those are applicable to this specific case
Following such applicable international agreements toy industry trend
and the event outline of USrsquos recall on Chinese toy imports were displayed
Along with its volatile and seasonal characteristics the toy industry usually
13 55
incurs relatively higher costs on obsolete inventory lost sales and markdown
Also it is important strategy to survive that providing creative yet price-
competitive toys at the right quantity at the right stores during the very short
selling-windows At this point toy recall case done by the US on Chinese
imports in 2007 was one of the empirical evidence that shows aforementioned
drawback that toy industry and China as manufacturer is suffering from
Particularly this case of Mattelrsquos toy recall against Chinese toy products had
noteworthy significance as the occasion of which a certain multinational
corporationrsquos manufacture outsourcing got expanded to the scale of national
trade dispute concerning consumer product safety issue
Applying abovementioned articles from the TBT Agreement as an
analysis framework some legal controversies were presented regarding the US
toy recall case in the following section As the preliminary finding proved
based on GATT Agreement the recall measure itself violates MFN principle
and NT Nonetheless unlike GATT Agreement which contains exception
clause that justifies such violation TBT does not include any kind of
justification mechanism Therefore although the recall measure done by the US
satisfies Article II2 violation of Article II1 of TBT may cause legal
controversy when the similar case is brought to WTO
On the basis of such occasion and its legal issues several important
13 56
implications in the practical aspect can be drawn for the further discussion It
seems that although China is already well aware of the necessity to adopt and
apply international standards and to make their domestic ones harmonizing with
international norms through remarkable efforts as shown in some international
trade reports China is rather suffering from the disjunction between
continuously improving international standards and Chinarsquos lack of strict and
uniform enforcement of standards This may imply that efforts to make
international agreement and its application consistent must be done by both
international organization and local governments for effective connection
between the public and private sector Particularly the WTO should not stop at
establishing provisions but focus more on implementation with consideration
on each member nationrsquos industry environment and condition especially
regarding those of developing countries Consequently not only technical
standards and certificate management but also education and training program
for the industry fields ought to be provided in the scale of international
organizations
The Chinese government and industry groups also need to address this by
ensuring that Chinese exporters adhere to the standards of the importing
country Companies must invest time and effort in developing not only
standards and principles of safety for their suppliers but must also invest in
13 57
education and training to build the skills and abilities within the supplier
network to assure product safety88 At the same time the governments of
importing countries need to encourage Chinese authorities to develop global
standards on consumables then legislate and monitor them The difference in
standards across the world is clearly an issue These differences need to be
addressed with high priority so that consumers can benefit from globalization of
manufacturing and consumption The issue of global standards is contentious
because different countries have different trajectories of development The
standards of developing countries may not be acceptable to a developed country
On the other hand developing countries will some- times argue that they cannot
adopt the standards of the developed world because of the high costs associated
with these standards Nevertheless exports from developing countries should
adhere to the standards of the export markets Accordingly all those involved
in the global supply chain such as suppliers manufacturers and marketers need
to develop systems to ensure the standards are applied89
This issue with toy recalls takes on another dimension of concern in more
local level which is the cost issue caused by the vicious cycle in global supply
chain of toy industry Despite the awareness of Chinese manufacturers 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8813 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-72013 89 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 58
regarding international technical standards it may be hard for them to ignore
cheaper leaded-paint when squeezed between harsh demands on lower cost
from the US importers and domestic problems such as increasing labor cost and
RMB appreciation At this point the vicious cycle can be formed in toy
industryrsquos global supply chain in spite of the information and knowledge about
the current international standards local manufacturers use cheaper leaded paint
for lower cost Detecting excessive lead level from the paint demands on
technical standard becomes harsher within importing countries As a result
such higher standards require more cost for locals to be satisfied which
ultimately completes the vicious cycle Consequently it seems that further
discussion and researches about constructive measures including policy
changes may be essential and important to resolve such crisis more
fundamentally
13 59
REFERENCES
Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 Del V G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45 Jiacheng Z and Lu Hongjie (2013) Analyzing China Harmonization of Technical Barriers to Trade in the EU and US Markets The Twelfth Wuhan International Conference on E-Business ndash Emerging Operations amp Services Management Track Johnson M E (2001a) Learning from toys Lessons in managing supply chain
13 60
risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 Keith13 E13 M13 John13 S13 W13 and13 Tsunehiro13 O13 (2000)13 Quantifying13 the13 Impact13 of13 13 13 13 13 13 13 Technical13 Barriers13 to13 Trade13 A13 Framework13 for13 Analysis13 Policy13 Research13 13 13 13 13 13 13 Working13 Paper13 Development13 Research13 Group13 The13 World13 Bank Lee M A Flynn B B and Frohlich M T (2008) All supply chains donrsquot flow through understanding supply chain issues in product recalls Management and Organization Review 4 167ndash182 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal Marucheck A S (1987) On product liability and quality control IIE Transactions 19 355ndash360 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review Paul W B and Hari B (2008) Toy Recalls and China Emotion vs Evidence Management and Organization Review 42 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Reports and Reviews (Online documents included) Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby- Productshtml
13 61
Brief Guide to Analytical Methods for Measuring Lead in Paint Inter- Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground Report on Technical Barriers to Trade (2013) United States Trade Representative Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf The Impact of the TBT and SPS Agreements on Food Labeling and Safety Regulations httpcspinetorgreportscodexwtospsbthtm The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws-- StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml
13 62
GATTWTO Documents The Technical Barriers to Trade Agreement The General Agreement on Tariffs and Trade 1994 WTO Accession Protocol of The Peoplersquos Republic of China WTO Concerns on Indiarsquos Import Restriction on Chinese Toys WTO Technical information on TBT Trade topics Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm WTO Trade Policy Review (2012) WTO ldquoWhat is the WTOrdquo Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm WTO European Communities ndash Measures Affecting Asbestos and Asbestos- Containing Products WTDS135R
13 63
국문 초록
세계경제에 있어서 각 국가 경제의 연계성이 심화됨에 따라 많은
제조업들의 생산 라인과 공급 사슬 역시 세계화 되면서 주로 디자인이나
브랜드 관리를 담당하는 선진국과 생산과 제조를 담당하는 개발도상국
간의 기술 표준 차이에서 오는 문제점들이 발견되고 있다
세계무역기구(WTO) 체제하에서 무역에 관련된 기술표준들은 무역상
기술장벽 조항(TBT)에 따라 관리되어지나 WTO의 회원국들의 논의 하에
알맞은 조항을 명시하는 것과 조항의 효용성 또는 실제 각국의
기술표준들과 조항의 합치성은 별개의 문제인 것이 사실이다
본 논문은 미국 Mattel 사의 중국산 장난감 회수조치가 WTO
체제하에서 어떠한 법적 의미를 지니는지 살펴보았다 사건 당시 실제로
중국이 미국을 상대로 WTO에 제소하지는 않았지만 오늘날 대두되는
TBT의 중요성과 점점 더 심화되어가는 제조산업의 세계화 현상을
보았을 때 향후 비슷한 사건들이 발생할 가능성이 높기 때문에 이러한
분석은 유의미할 수 있으며 추후 시사하는 바 역시 클 것으로 예상된다
따라서 본 연구에서는 미국의 중국산 장난감 회수조치의 통상법적
사례분석을 통해 TBT가 기술표준문제에서 지니는 법적 의미를
분석하였다
키워드 세계무역기구 무역상 기술장벽협정 기술표준 Mattel사
장난감 회수조치 중국산 장난감
학번 2012-22086
ltstartpagegt10I INTRODUCTION 1II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 4 1 GATT ARTICLE I amp III 4 2 GATT ARTICLE XX(B) amp CHAPEAU OF ARTICLE XX 8 3 TBT UNDER THE WTO SYSTEM amp TBT ARTICLE II 10 4 OTHER RELATED TECHNICAL STANDARDS 20III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 28 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS 28 11 Characteristics of toy industry 28 12 Global supply chain with China involved 31 2 MATTELiexclmacrS TOY RECALL 34 21 Event outline 37 22 Aftermath of toy recall and its damage degree to the toy industry 40 23 Reaction and regulation of the US government and background policy 44 3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT 49 31 Preliminary findings under GATT Agreement 49 32 Legal analysis why USiexclmacrs toy recall is legally controversial under TBT Agreement 51IV FURTHER DISCUSSION AND CONCLUSION 54REFERENCES 59plusmnsup1sup1reg AtildeEcircmiddotIuml 63ltbodygt
13 24
standards or local standards for certain products the enterprises producing such
products may formulate their own standards as the basis for organizing
production Where there are already national trade or local standards
enterprises are encouraged to formulate and apply enterprise standards that are
stricter than the corresponding standards36
Furthermore China continues to be an active member of the WTO
Committee on Technical Barriers to Trade According to the authorities in the
period 1 January 2009 to end-October 2011 China made a total of 350
notifications to the Committee on Technical Barriers to Trade (including
revisions addenda supplements and corrigenda) Chinas notifications cover a
wide variety of products and concerns with particular emphasis on human
health and safety China has used the TBT Committee to raise concerns about
measures or proposed measures in its export markets on products ranging from
toys to herbal medicines In China the WTO enquiry point for technical
barriers to trade is the International Inspection and Quarantine Standards and
Technical Regulations Research Center under the State General Administration
for Quality Supervision and Inspection and Quarantine (AQSIQ) Also the
WTO Notification and Enquiry Center of Ministry of Commerce Peoplersquos
Republic of China (MOFCOM) is responsible for Chinas notifications to the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 36 Trade Policy Review (2012) World Trade Organization
13 25
WTO TBT Committee It has been notifying proposed technical regulations and
conformity assessment procedures to the TBT Committee so that interested
parties in WTO members are able to comment on them as required by the TBT
Agreement37
China is a member of the International Organization for Standardization
(ISO) the International Electrotechnical Commission (IEC) and the
International Telecommunication Union (ITU) the World Health Organization
of the United Nations (WHO) and Codex Alimentarius Commission as well as
several regional standards organizations such as the Pacific Area Standards
Congress Meanwhile the Standardization Administration of China (SAC) was
established in April 2001 It is the competent department authorized by the
State Council to implement administrative functions and to exercise unified
administration over the standardization work throughout the country Its main
responsibilities include taking part in drafting and amending laws and
regulations on national standardization drafting and implementing policies
concerning national standardization representing China in ISO IEC and other
international or regional standardization organizations and so on38
According to Chinarsquos Accession Protocol written by the WTO China
also has made commitments such as complying with obligations under TBT
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 37 Trade Policy Review (2012) World Trade Organization 38 ibid13
13 26
Agreement including the adoption and application of standards technical
regulations and the conformity assessment procedures (such as testing or
certification) to both imported and domestic goods and these procedures done
in a transparent manner China consented to speed up its process of reviewing
existing technical regulations standards and conformity assessment procedures
to determine their continuing relevance and consistency with international
standards and to harmonize with them as well Periodical reports on the status
of this review process and the number of standards and technical regulations
that have been nullified are one of Chinarsquos tangible commitments39
43 Concern of the US on Chinarsquos technical standards
Despite aforementioned changes National Trade Estimate Report of the
United States Trade Representative (USTR) states some problems and
limitations of Chinarsquos technical standard implementation Especially it still has
concerns about significant conformity assessment and testing-related issues in
China US exporters still continue to report that Chinarsquos regulatory
requirements are not enforced as strictly or uniformly against domestic
producers as compared to foreign producers In addition in some cases Chinarsquos
regulations provide only that products will be inspected or tested upon entry
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 39 Accession Protocol of The Peoplersquos Republic of China World Trade Organization
13 27
into Chinarsquos customs territory without any indication as to whether or how the
regulations will be applied to domestic producers However in 2007 as in prior
years almost all of the notified measures have emanated from AQSIQ SAC or
China Certification Accreditation Association (CNCA) and have rarely
included measures from other agencies that appear to require notification such
as the Ministry of Health the Ministry of Information Industry (MII) and the
State Environmental Protection Administration (SEPA) Four years ago in part
to address this problem China had reportedly formed a new inter-agency
committee with representatives from approximately 20 ministries and agencies
and chaired by AQSIQ to achieve better coordination on TBT matters but
progress has been inconsistent in this area As a result some of Chinarsquos TBT
measures continue to enter into force without having first been notified to the
TBT Committee and without foreign companies having had the opportunity to
comment on them or even being given a transition period during which to make
necessary adjustments In other cases some written comments submitted by
US and other foreign interested parties seemed to be wholly disregarded
Sometimes there was insufficient time for China to consider about these
issues40
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 40 National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative13
13 28
III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS
11 Characteristics of toy industry
Baby product manufacturing industry worldwide caters to around four
million babies on a yearly basis generating retail revenue of nearly seven
billion dollars Demand in this industry has grown due to a rising number of
babies to be catered to partly because people are starting families later Product
innovation and development has allowed retailers and manufactures to widen
the market using new technologies and advanced marketing approaches The
market encompasses different segments which can be divided into toys
feeding accessories wipes disposable diapers body care products and
soothers41
Especially toy industry is one of the worldrsquos oldest creative industries
For centuries toys have helped children to have fun and to transform to creator
masters emulators nurturers friends collectors story lovers and experience
seekers42 Toy industry also produces products which meet lsquocritical needs as
defined by Nagurney et al (2001) which specifies that toy products along with
other products are necessary to sustain and prolong human life and well-being
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 41 Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby-Productshtml 42 Del Vecchio G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA
13 29
Moreover consumer products such as toys while not necessary to sustain
human life have certainly contributed to the quality of life and improved living
standards enjoyed by much of the population43
However creative business such as toys is extremely volatile and seasonal
in nature Volatility in the toy industry is caused by variable and unpredictable
demands very short and specific selling-windows and short product-life-cycles
Therefore investors and practitioners know very well that the toy industry is far
from tranquil44 Along with its volatile characteristics the toy industry also has
incurred relatively higher costs on obsolete inventory lost sales and markdown
as compared to other industries45 Therefore to survive these industries face a
very unique challenge that is to provide the right toys at the right quantity at the
right stores during the very short selling-windows and to frequently provide
creative and yet price-competitive toys46 Also within toy industry increasingly
educated parents with higher levels of disposable incomes and growing
awareness regarding safety and health issues accompanies strong demands on
international safety standards according to the recent international trends Such 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 43 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 44 Johnson ME (2001a) Learning from toys Lessons in managing supply chain risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 45 Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 46 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management
13 30
elements of toy industry ultimately lead and motivate toy companies to focus
not only on sales and marketing but also on product quality control and
technology innovation Toy industry has globalized with much sourcing of
components and ingredients from low-cost global suppliers increased
outsourcing of production to foreign production facilities and transportation
and distribution within global markets Recent safety problems can be also
traced back to changes in global supply chain systems47 Also the industry
must continue increasing marketing budgets and intensify its safety standard to
combat bad publicity which can put a dent in product sales such as the blow to
the formula market caused by reports of lead in the paint used to color toys
Such scares damage consumer confidence and company credibility
necessitating strong publicity campaigning as a remedy Government
involvement in manufacturing practices is also likely to increase meaning that
companies will have to comply with standards set in place to help protect
consumers48
In terms of the major market of the toy industry the US the EU and
Asia-Pacific combine to represent over 80 percent of the overall market
Among them developed countries such as the US and EU are responsible for 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 47 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 48 Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby-Productshtml
13 31
capital and technology-intensive sector including design and marketing while
developing countries like China are in charge of labor-intensive process such
as manufacturing This implies that when it comes to product recall such
distinction between design and manufacturing is important particularly in the
context of the toy industry because toy companies such as Mattel perform the
design of toys whereas unnamed overseas manufacturers do manufacturing
Therefore when a certain company recalls its products the rationale for recall
must be clarified whether it is due to design flaw such as sharp edges or small
detachable parts or some manufacturing defects including excess lead in
surface paint or any other harmful chemicals contained in the toy 49
12 Global supply chain with China involved
It is important that management practices be improved to handle the
complexity of global supply chains Companies offshoring their manufacturing
to China (and similar countries) cannot simply rely on intermediaries and
agents in Hong Kong or Singapore to coordinate production and ensure quality
Such an approach was good enough in the initial stages of offshoring but
clearly falls short a decade after offshoring became a common business practice
The offshoring companies need to develop capabilities and systems to engage
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 49 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 32
more directly and closely with China and similar overseas manufacturing
locations Toy companies need to develop robust systems for quality control
and testing of the toys manufactured at their suppliersrsquo factories Unless
companies learn to manage these complexities it is difficult to ensure product
quality and safety50
When taking a closer look into the toy-manufacturing sector in China
Chinarsquos domestic manufacturers are mostly small and medium-sized firms
which may have to make costly technology upgrades before exports Although
many foreign brands have entered the growing Chinese market and established
their own factories and distribution networks they could not improve the
working environment of Chinese local manufacturers rather continuous
scandals caused by their recalls involving made-in-China products resulted in
stiffer working environment safety concern and manufacturing standards To
be worse additional tests and certificates required of businesses drove up costs
while the frequent production line adjustments lowers efficiency of
manufacturing process According to the New York Times interview director
for toy making company explained their sufferings that When orders from
Germany were cancelled Lin had to adjust the program of machines that were
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 50 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 33
producing German orders to meet US requirements as the safety criteria
differed for both nations51
Not only external factors but also internal factors within China are
prevalent which contribute to the poor safety of Chinese imported toys Berman
and Swani assert that five factors among others mainly cause such tendency
cost pressures and quality fade multiple levels of outsourcing often involving
small local producers the existence of a large number of counterfeit goods
made in China Chinese cleverness at evading detection for safety-related
infractions and poor product safety surveillance by the Chinese and US
government These elements coalesce to create an environment where there is a
need to cut corners to meet suppliersrsquo price expectations where unsafe
alternatives are readily available and where the chance of detection of unsafe
goods is very low52
Just as mentioned in the previous section toy industry is facing the era of
global supply chain by much sourcing of components and ingredients from low-
cost global suppliers increased outsourcing of production to foreign production
facilities and transportation and distribution within global markets In this
context many toy recalls that occurred around 2007 and 2008 could be traced
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 51 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007 52 Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48
13 34
back to changes in global supply chain systems53 In the model of offshore
production manufacturers can prevent defects with careful production It is also
known that the toy companies can prevent most of these types of defects with
efficient quality control and inspection mechanisms54
2 MATTELrsquoS TOY RECALL
Abovementioned global supply chain and Chinarsquos involvement in the toy
industry as a major manufacturer has provoked numerous controversies among
Western customers including Mattelrsquos huge toy recalls These issues had even
more crucial impacts on Chinese local manufacturing sectors since they were
the biggest toy makers in international toy market and certainly toy is enjoyed
by much of the population worldwide just as other consumer products possess
enormous pool of consumers On top of that safety problem of the toy covered
with leaded paint as such also have led some young consumers to physical and
mental health problems or even death
Chinese toy recalls involved the Consumer Product Safety Commission
(CPSC) in the US In the historical perspective the earliest instance of toy
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 53 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 54 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13
13 35
recalls from the records of the CPSC was in 1974 when toy chests were recalled
following the death of a child Recalling toys and other products in large
numbers in an infrequent but not an unprecedented event Since 1974 over 680
toy products have been recalled Of these 550 recalls were made in the last 20
years Each year toys were recalled on an average of 28 occasions The number
of recalls remained roughly stable until 2006 but appears to have been on the
rise since then In 2007 CPSC had recalled 56 recalls which would be the
highest number of recalls in the history of the toy industry In other words
there has been a definite increase in the number of recalls in 2007 as Table 2
and Figure 1 display
13 36
Table 2 Toy Recalls (1988-2007)55
Figure 1 Toy Recalls Over Time (1988-2007)56
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 55 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13 56 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209
13 37
The number of recalls involving Chinese-made toys also appears to be on the
rise over the last few years Toy companies started moving the production of
toys in China in the early 1990s This trend has continued and accelerated in
recent years Recalls involving Chinese-made toys was hovering around 50 of
the total until 2002 so recalls did not increase for well over a decade after
manufacturing moved to China However since 2003 this figure had hovered
around 80 and reached 95 this year which is a dramatic rise57 In this
regard real cases regarding the US and EUrsquos recall against toys manufactured
in China will be the main focus hereafter incident outline the point at issue
comparison between the USrsquos response against the issue and that of EU and
legal analysis based on TBT Agreement under WTO system will be the
following contents
21 Event outline
The recall was because of the lead paint coverage which was processed
in Chinese factories Lead was banned in paint on toys and other childrenrsquos
products in the United States in the 1970s but the problem has arisen again as
more toys are imported from China Of roughly 39 lead-related recalls in a
certain year 38 were of Chinese-made goods according to the CPSC In fact
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 57 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45
13 38
about fifty percent of Mattelrsquos revenue comes from toys made in eleven
factories it owns and operates That is a high share for the toy industry But the
other half comes from toys that it outsources to up to fifty manufacturers in
China Those toys tend to be short-term products that feature characters from
movies and television shows rather than Barbie dolls or other Mattel brands58
In early July in 2007 one of the European retailers that sell Mattel toys
discovered the lead on some products On July 6 Mattel stopped operations at
the factory that produced the toys and initiated an investigation and then on
July 18 Mattel took a reporter for The New York Times on a tour of a factory
in Guanyao China and of Mattelrsquos toy safety lab in Shenzhen to show its
sophisticated testing and inspection facilities including equipment that could
detect lead paint on incoming products or supplies At that time Mattel
executives say it was unclear whether Mattel was facing a widespread lead
paint problem or if the European case was an anomaly When the companyrsquos
executives received conclusive data that persuaded them to recall the eighty-
three products the company contacted retailers who stocked the toys
Originally Mattel requires the factories it contracts with to use paint and other
materials provided by certified suppliers Mattel executives said they did not
know if the contract manufacturer substituted paint from a noncertified supplier
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 58 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 39
or if a certified supplier caused the problem59 Later it was found that even
though the company had developed a certification program and rigorous testing
rules to make sure that its Chinese contractors adhered to standards for the
allowable levels of lead in paint yet some subcontractors were careless while
others intentionally violated the rules by substituting paint from a noncertified
supplier who provided the lead paint60
The string of lead paint cases has drawn the most attention from toy
product related association and consumer watchdogs In light of the recalls
Nickelodeon - which owns the characters Dora the Explorer and Diego - has
decided to introduce a third-party monitor to check up on all of the companies
that make toys under its brands including Mattel61 Combined with the recent
scares in the United States of Chinese-made pet food and globally of Chinese-
made pharmaceuticals and toothpaste the string of toy recalls is inspiring new
demands for stepped-up enforcement of safety by United States regulators and
importers as well as by the government and industry in China This summer
the Toy Industry Association has been working with the federal Consumer
Product Safety Commission on new regulations to require more stringent safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 59 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007 60 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 61 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 40
checks The Toy Industry Association urges its members to routinely test
products it is importing to make sure they comply with federal safety standards
which prohibit for example surface paint that contains lead in toys or items
that could cause a choking hazard62 Meanwhile Mattel agreed to pay $23
million to the CPSC for violating a federal lead paint ban and marketing
importing and selling non-compliant toys in civil penalties The CPSC said the
fine against the No 1 toymaker and its Fisher-Price pre-school division was the
highest ever for the agencys regulated product violations and the third largest
in its history63
22 Aftermath of toy recall and its damage degree to the toy industry
Such an unprecedented toy recall of the US against China was also
proven through numbers and figures As Table 2 and Figure 2 display the
number of both Chinese toy recall and lead-contained toy recall tend to increase
as years pass by especially from the year 2000 To make these table and figure
Laplume and Bapuji complied a database of toy recalls based on the recall
notices posted on the website of the US CPSC They presented the data on toy
recalls in Table 2 with special attention given to those involving toys made in
China and those recalled for excessive lead Authors also presented the data
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 62 ldquoAs More Toys Are Recalled Trail Ends in Chinardquo The New York Times June 19 2007 63 Mattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 2009
13 41
pictorially in Figure 2 to allow a visual interpretation of trends and
developments64
Table 2 Number of Lead-Contained Toy Recall Announcements (1988-2008)65
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 64 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports13 65 Ibid
13 42
Figure 2 Number of Lead-Contained Toy Recall (1998-2008)66
Apparently the reason why Chinese factory used lead-contained paint was due
to cheaper price Multinational Corporation such as Mattel kept on requiring
low cost and price to their suppliers while suppliers including Chinese
manufacturers were facing serious difficulties regarding the fact that their
export prices were rising due to continuous appreciation of the Yuan and
escalating labor cost Consequently for Chinese factory owners who are often
under intense pressure to lower production costs tend to cut corners in making
products and regularly use cheap and illegal substitutes such as leaded paint to
their toys to survive as Mattelrsquos suppliers Namely Chinese local manufacturers
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 66 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports
13 43
got pressure not only from Western companiesrsquo appetite for cheaper toys but
also from the fierce local competition to satisfy such appetite Furthermore
numerous toy recalls from the US worsen the situation repeated scandals
involving Chinese products resulted in stringent environmental safety and
manufacturing standards Additional tests and certificates required of
businesses drove up costs even more67 Long supply chain involving multiple
contractors and subcontractors which are common in China were also
nominated as the major contributor Every link in the chain was susceptible to
fraud or contaminated goods Such uncertainty usually contributes to supply
chain breakdown since the larger the chain the more people get involved and
the greater the difficulty in controlling the quality of the product68
Aftermath of toy recall also included remarkable changes after the US
Congress passed the new federal childrenrsquos product laws in August 2008
setting higher standards for toy safety product line adjustments must be done
more frequently and comprehensively to satisfy requirements and standards of
Mattel and policies of US Congress Changes like these affect the factorys
working efficiency and increases costs For instance it takes about a weeks
time to make the machines adapt to new procedures and also involves huge
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 67 ldquoSmall World After All for Toy-making Hubrdquo China Daily December 23 2008 68 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007
13 44
expenditure on purchase of substitute materials when required69 The nightmare
had continued after regulators in Beijing revoked the export licenses of two toy
manufacturers one of the heads of those Chinese company that made toys for
Mattel for fifteen years and was behind the recall this month of about a million
Mattel toys committed suicide in a company warehouse in southern China The
death was the latest development in a year filled with prominent recalls and
product safety scandals involving goods made in China According to the
briefing of Chinese government one of the paint suppliers for Chinese
manufacturer had shipped the company a fake lead-free paint pigment that
could be used in producing paint70
23 Reaction and regulation of the US government and background policy
In the US responsibility for the safety of consumer products with the
exception of food pharmaceuticals and automobiles falls within the
jurisdiction of the US CPSC which regulates the sale and manufacture of more
than 15000 different consumer product The CPSC collects information about
product safety issues from sources such as hospitals doctors newspaper reports
industry reports consumer complaints investigations conducted by its staff and
reports from companies When a company becomes aware of hazards
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 69 ldquoTrouble in Chinarsquos Toy Industryrdquo China Daily December 22 2008 70 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007
13 45
associated with the products it sold it is required by law to inform the CPSC
immediately within 24 hours Based on the information it received the CPSC
works in coordination with the companies involved to recall the hazardous
products from the market The recall notices are publicly available on the
CPSCrsquos website The CPSCrsquos recall notices contain information about the
product being recalled the company recalling the product where the product
was recalled the hazard associated with the usage of the recalled product sale
details such as the number of units sold sales locations sale period and sale
price the procedure to return the product and the remedy offered by the
company71
Authority for the CPSC is provided in the 2008 Consumer Product Safety
Improvement Act (CPSIA) passed by the US Congress which gave makers and
sellers of childrens products such as toys clothing and books have until
February 10 2009 to comply with stricter standards for permissible lead
phthalate content limits and other mandatory safety requirements72 Following
considerable pushback from toymakers who said the deadline was unrealistic
and also applied to products that had already been shipped the CPSC agreed to
delay the deadline for the new testing and certification requirements by a year
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 71 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209 72 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384
13 46
to Feb 10 201073 Apparently this act is the result of a spike of 473 consumer
products recalled in 2007 in what is referred to as the ldquoYear of the Recallrdquo74 It
became effective Aug 14 2009 in the US and imposes tough standards for lead
and chemicals called phthalates in products intended for children age 12 and
under It requires that all childrenrsquos products comply with all applicable
childrenrsquos product safety rules are tested for compliance by a CPSC-accepted
laboratory have a written Childrenrsquos Product Certificate issued by the
manufacturer or importer that provides evidence of the productrsquos compliance
and have permanent tracking information affixed to the product and its
packaging75 In fact the law increased the budget of CPSC imposed new
testing and documentation requirements and set new acceptable levels of
several substances It imposed new requirements on manufacturers of toys and
other consumer products for children The Act also increased fines and
specified jail time for some violations The law became to have more wide-
sweeping nature comparing to a previous bill the Lead-Free Toys Act This
earlier bill was incorporated into this act which was apparently prompted by
various scandals over high lead content in toys in 2007
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 73 ldquoMattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 200913 74 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 75 The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws--StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act
13 47
The Act contained three main standards including exposure levels of lead
phthalate and mandatory testing Especially regarding the exposure level of
lead the legislation reduced the limit of lead allowed in surface coatings or
paint to 90 ppm from then-current limit of 600 ppm effective on 14 August
2009 The legislation reduces the amount of total lead content in childrens
product substrates to 600 ppm by 10 February 2009 300 ppm by 14 August
2009 and 100 ppm by 14 August 2011 On the other hand the legislation
required for mandatory testing that every manufacturer of a product subject to a
consumer product safety rule will provide a General Conformity Certificate to
certify based on unit testing or a reasonable testing program that the product
complies with all safety rules76 These certificates must accompany the product
through the distribution chain through the retailer They must be available to the
CPSC during any inspection The third party testing requirement for lead
content was originally set by the CPSIA at 600 ppm but dropped to 300 ppm in
August 2009 However these lead content testing requirements were stayed by
the CPSC in January 2009 until February 10 2010 In December 2009 this stay
of enforcement was further extended until February 10 2011 In both cases the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 76 Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf
13 48
CPSC cited a need to implement further rulemaking and to give manufacturers
more time to comply77
US regulators also announced plans to set up a Beijing office to help
ensure Chinese exports are safe for Americans following a slew of recalls
involving childrenrsquos toys Particularly the US CSPC sought to establish a
permanent presence overseas for the first time to better cooperate with Chinese
regulators and companies so the countryrsquos products are up to US standards It
also planned to have commission staff working in the embassy in Beijing to
work with manufacturers and Chinese regulators One major task of Beijing
office was to educate Chinese manufacturers about the new requirements under
the CPSIA Considering some mutual economic interests between the US and
China Chinese manufacturers are expected to comply with this law since the
large retailers in the US require them to meet such standard78
Amid growing concerns over the safety of Chinese products the US
launched negotiations towards a common safety standard for toys on November
17 in Brussels with the EU as well The talks were formally opened during a
trilateral high-level meeting between EU Consumer Affairs Commissioner
Meglena Kuneva the US Chairman of the Consumer Product Safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 77 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review 78 ldquoUS seeks China office to ensure export safetyrdquo China Daily July 31 2009
13 49
Commission Nancy Nord and the Chinese Vice-Minister of AQSIQ Wei
Chuanzhong The three sides have decided to bring their joint efforts to a new
level by aligning their standards Toys will be the first targets since around 75
percent of toys sold around the world are made in China Common standards
and policy consistence are very crucial for Chinese manufacturers to do their
business in a fair and transparent arena points out Liang Mei deputy chairman
of China Toy Association Another comment was added that the companys
strong focus on research and development would help it to overcome the new
technological barriers and avoid safety disputes79 A certain kind of special
team that is engaged in investigating and studying technology standards of
various nations and international trends and managing onersquos own safety
standards higher than the general or keep it ahead of the criteria of the exporting
marketplaces were also suggested as solution by industry experts80
3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT
31 Preliminary findings under GATT Agreement
A preliminary research about the legitimacy of USrsquos recall on Chinese
toys under GATT Agreement insists that by placing a temporary ban on
Chinese toy products the United States would violate Article III which is
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 79 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007 80 ldquoTrouble in Toy Industryrdquo China Daily December 22 2008
13 50
National Treatment Despite violating GATT Article III4 the author insists
that a Panel would likely find the temporary ban on Chinese toy products valid
under Article XX(b) based on following rationales most of all the temporary
ban on Chinese toys is within the policies designated to protect the human life
and health of American children Just as the Panel in lsquoThailand ndash Cigarettersquo
case has recognized the negative human health effects of smoking a Panel
would likely conclude that the use of lead in childrenrsquos toys creates a negative
health effect It would likely then find that the United States sufficiently sets
forth a prima facie case for an Article XX(b) exception81 Moreover the author
writes no alternative measure could adequately diminish the high risk of lead
contamination of Chinese toys and therefore hold the strict measure valid
Authorrsquos opinion that the temporary ban on Chinese toy does not arbitrarily or
unjustifiably discriminate against Chinese toy imports also leads to justification
of US toy recall The logic behind is that the ban targets Chinese toy imports
because previous US measures failed to curtail the significant volume of
contaminated Chinese toys entering the US markets Since there are no
ulterior ldquoprotectionist objectivesrdquo the measure is not a ldquodisguised restrictionrdquo
under Article XXrsquos chapeau Therefore the author argues that since the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8113 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213
13 51
temporary ban satisfies all the requirements of Article XX(b) a Panel would
likely rule that it does not violate GATT principles82
32 Legal analysis why USrsquos toy recall is legally controversial under TBT Agreement When based on TBT Agreement one of the articles related to the USrsquos
recall on Chinese toy imports include Article II1 which states ldquoimported
product shall be accorded treatment no less favourable than that accorded to
domestic like productsrdquo representing MFN principle and NT 83 The other one
is Article II2 that regulates member statesrsquo measures not to be trade-restrictive
by stipulating that ldquotechnical regulations shall not be more trade-restrictive than
necessary to fulfill a legitimate objective taking account of the risks non-
fulfilment would createrdquo84
First of all Article II1 of TBT Agreement is highly likely to be violated
because it would treat Chinese toy imports less favorably than US domestic
toys To put in more detail since the essential factor that needs to be considered
is ldquolikenessrdquo between exports and imports determining whether US toys and
Chinese toys are like products under the meaning of Article II1 must be the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8213 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 83 TBT Art II1 84 TBT Art II2
13 52
prior analysis to reach such likely conclusion Just as Uche wrote in the legal
analysis under GATT Agreement Chinese toy imports are like products with
respect to US toys under the definition promulgated by GATT Article III4
because the ban would affect the ldquointernal sale offering for sale purchase
transportation distribution or userdquo of the Chinese toys85 According to Uche
ldquoin determining whether imported and domestic products are like products not
only the properties nature and quality of the product but also the end use of the
product must be consideredrdquo86 In fact Chinese toys and American toys share
similar nature which is to entertain children and manufacturers do not affect
such nature whether they are Americans or Chinese Also since manufacturing
factories in China are managed and controlled by Mattel with its same
operation policy the quality of Chinese-made toys and American-made toys
within Mattelrsquos manufacturing chain seems to be quite identical as well On top
of that regardless of their manufacturers toys generally have the same end-
users children When compared to customers in other age groups they seem to
share relatively similar tastes and consumer habits
On the other hand USrsquos recall on its Chinese imports can be analyzed
consistent with Article II2 of TBT Agreement According to the Panel Report
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 85 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 8613 Ibid13
13 53
of lsquoUS ndash Tunarsquo case the analysis of Article II2 of the TBT Agreement may be
conducted in two steps first to determine whether a certain action is taken to
fulfill a legitimate objective which include ldquoprotection of human health or
safetyrdquo and second if that is the case to determine whether that measure is
less trade-restrictive than necessary to fulfill such objective taking account of
the risks non-fulfillment would create87 Based on such criteria USrsquos recall was
due to protect American children from the exposure to the lead paint which can
be interpreted as the ldquolegitimate objectiverdquo On top of that the measure done by
the US can be regarded as less trade-restrictive than necessary to fulfill such
objective with the consideration about risks non-fulfillment would create since
the measure was merely a temporary recall on Mattelrsquos defects rather than
unilateral and arbitrary import restriction against the entire Chinese imports to
the US Also such measure may be originated from the risk-assessment of the
case when the legitimate objective protection of human health or safety has
failed to be fulfilled which might trigger serious physical and mental problems
to American children Therefore it can be concluded that USrsquos toy recall is not
inconsistent with TBT Article II2 when considering aforementioned facts
However although Article II2 is satisfied the recall measure taken by the US
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8713 WTO Panel Report lsquoUS mdash Tunarsquo (WTDS381R)
13
13 54
is still questionable because Article II1 and II2 of TBT Agreement are
obligations of WTO member nations which implies that both articles must be
satisfied to acquire legitimacy unlike the preliminary analysis based on GATT
Agreement Thus when the case similar to this occasion is brought to the
international court under the WTO there would be high probability that the
respondentrsquos recall measure might trigger legal controversy under the TBT
Agreement
IV FURTHER DISCUSSION AND CONCLUSION
This paper overall has implemented the case study of which the US has
recalled on Chinese toy imports concerning the lead paint and has analyzed the
suitability and legitimacy of such measure in light of TBT Agreement Prior to
the case study some applicable international rules were introduced GATT
Article I III XX(b) and the chapeau of Article XX which are MFN Principle
NT and General Exceptions to GATT provision respectively formulated the
basis of TBT Agreement In terms of TBT Agreement Article II1 and II2
were the main provision those are applicable to this specific case
Following such applicable international agreements toy industry trend
and the event outline of USrsquos recall on Chinese toy imports were displayed
Along with its volatile and seasonal characteristics the toy industry usually
13 55
incurs relatively higher costs on obsolete inventory lost sales and markdown
Also it is important strategy to survive that providing creative yet price-
competitive toys at the right quantity at the right stores during the very short
selling-windows At this point toy recall case done by the US on Chinese
imports in 2007 was one of the empirical evidence that shows aforementioned
drawback that toy industry and China as manufacturer is suffering from
Particularly this case of Mattelrsquos toy recall against Chinese toy products had
noteworthy significance as the occasion of which a certain multinational
corporationrsquos manufacture outsourcing got expanded to the scale of national
trade dispute concerning consumer product safety issue
Applying abovementioned articles from the TBT Agreement as an
analysis framework some legal controversies were presented regarding the US
toy recall case in the following section As the preliminary finding proved
based on GATT Agreement the recall measure itself violates MFN principle
and NT Nonetheless unlike GATT Agreement which contains exception
clause that justifies such violation TBT does not include any kind of
justification mechanism Therefore although the recall measure done by the US
satisfies Article II2 violation of Article II1 of TBT may cause legal
controversy when the similar case is brought to WTO
On the basis of such occasion and its legal issues several important
13 56
implications in the practical aspect can be drawn for the further discussion It
seems that although China is already well aware of the necessity to adopt and
apply international standards and to make their domestic ones harmonizing with
international norms through remarkable efforts as shown in some international
trade reports China is rather suffering from the disjunction between
continuously improving international standards and Chinarsquos lack of strict and
uniform enforcement of standards This may imply that efforts to make
international agreement and its application consistent must be done by both
international organization and local governments for effective connection
between the public and private sector Particularly the WTO should not stop at
establishing provisions but focus more on implementation with consideration
on each member nationrsquos industry environment and condition especially
regarding those of developing countries Consequently not only technical
standards and certificate management but also education and training program
for the industry fields ought to be provided in the scale of international
organizations
The Chinese government and industry groups also need to address this by
ensuring that Chinese exporters adhere to the standards of the importing
country Companies must invest time and effort in developing not only
standards and principles of safety for their suppliers but must also invest in
13 57
education and training to build the skills and abilities within the supplier
network to assure product safety88 At the same time the governments of
importing countries need to encourage Chinese authorities to develop global
standards on consumables then legislate and monitor them The difference in
standards across the world is clearly an issue These differences need to be
addressed with high priority so that consumers can benefit from globalization of
manufacturing and consumption The issue of global standards is contentious
because different countries have different trajectories of development The
standards of developing countries may not be acceptable to a developed country
On the other hand developing countries will some- times argue that they cannot
adopt the standards of the developed world because of the high costs associated
with these standards Nevertheless exports from developing countries should
adhere to the standards of the export markets Accordingly all those involved
in the global supply chain such as suppliers manufacturers and marketers need
to develop systems to ensure the standards are applied89
This issue with toy recalls takes on another dimension of concern in more
local level which is the cost issue caused by the vicious cycle in global supply
chain of toy industry Despite the awareness of Chinese manufacturers 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8813 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-72013 89 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 58
regarding international technical standards it may be hard for them to ignore
cheaper leaded-paint when squeezed between harsh demands on lower cost
from the US importers and domestic problems such as increasing labor cost and
RMB appreciation At this point the vicious cycle can be formed in toy
industryrsquos global supply chain in spite of the information and knowledge about
the current international standards local manufacturers use cheaper leaded paint
for lower cost Detecting excessive lead level from the paint demands on
technical standard becomes harsher within importing countries As a result
such higher standards require more cost for locals to be satisfied which
ultimately completes the vicious cycle Consequently it seems that further
discussion and researches about constructive measures including policy
changes may be essential and important to resolve such crisis more
fundamentally
13 59
REFERENCES
Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 Del V G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45 Jiacheng Z and Lu Hongjie (2013) Analyzing China Harmonization of Technical Barriers to Trade in the EU and US Markets The Twelfth Wuhan International Conference on E-Business ndash Emerging Operations amp Services Management Track Johnson M E (2001a) Learning from toys Lessons in managing supply chain
13 60
risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 Keith13 E13 M13 John13 S13 W13 and13 Tsunehiro13 O13 (2000)13 Quantifying13 the13 Impact13 of13 13 13 13 13 13 13 Technical13 Barriers13 to13 Trade13 A13 Framework13 for13 Analysis13 Policy13 Research13 13 13 13 13 13 13 Working13 Paper13 Development13 Research13 Group13 The13 World13 Bank Lee M A Flynn B B and Frohlich M T (2008) All supply chains donrsquot flow through understanding supply chain issues in product recalls Management and Organization Review 4 167ndash182 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal Marucheck A S (1987) On product liability and quality control IIE Transactions 19 355ndash360 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review Paul W B and Hari B (2008) Toy Recalls and China Emotion vs Evidence Management and Organization Review 42 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Reports and Reviews (Online documents included) Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby- Productshtml
13 61
Brief Guide to Analytical Methods for Measuring Lead in Paint Inter- Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground Report on Technical Barriers to Trade (2013) United States Trade Representative Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf The Impact of the TBT and SPS Agreements on Food Labeling and Safety Regulations httpcspinetorgreportscodexwtospsbthtm The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws-- StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml
13 62
GATTWTO Documents The Technical Barriers to Trade Agreement The General Agreement on Tariffs and Trade 1994 WTO Accession Protocol of The Peoplersquos Republic of China WTO Concerns on Indiarsquos Import Restriction on Chinese Toys WTO Technical information on TBT Trade topics Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm WTO Trade Policy Review (2012) WTO ldquoWhat is the WTOrdquo Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm WTO European Communities ndash Measures Affecting Asbestos and Asbestos- Containing Products WTDS135R
13 63
국문 초록
세계경제에 있어서 각 국가 경제의 연계성이 심화됨에 따라 많은
제조업들의 생산 라인과 공급 사슬 역시 세계화 되면서 주로 디자인이나
브랜드 관리를 담당하는 선진국과 생산과 제조를 담당하는 개발도상국
간의 기술 표준 차이에서 오는 문제점들이 발견되고 있다
세계무역기구(WTO) 체제하에서 무역에 관련된 기술표준들은 무역상
기술장벽 조항(TBT)에 따라 관리되어지나 WTO의 회원국들의 논의 하에
알맞은 조항을 명시하는 것과 조항의 효용성 또는 실제 각국의
기술표준들과 조항의 합치성은 별개의 문제인 것이 사실이다
본 논문은 미국 Mattel 사의 중국산 장난감 회수조치가 WTO
체제하에서 어떠한 법적 의미를 지니는지 살펴보았다 사건 당시 실제로
중국이 미국을 상대로 WTO에 제소하지는 않았지만 오늘날 대두되는
TBT의 중요성과 점점 더 심화되어가는 제조산업의 세계화 현상을
보았을 때 향후 비슷한 사건들이 발생할 가능성이 높기 때문에 이러한
분석은 유의미할 수 있으며 추후 시사하는 바 역시 클 것으로 예상된다
따라서 본 연구에서는 미국의 중국산 장난감 회수조치의 통상법적
사례분석을 통해 TBT가 기술표준문제에서 지니는 법적 의미를
분석하였다
키워드 세계무역기구 무역상 기술장벽협정 기술표준 Mattel사
장난감 회수조치 중국산 장난감
학번 2012-22086
ltstartpagegt10I INTRODUCTION 1II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 4 1 GATT ARTICLE I amp III 4 2 GATT ARTICLE XX(B) amp CHAPEAU OF ARTICLE XX 8 3 TBT UNDER THE WTO SYSTEM amp TBT ARTICLE II 10 4 OTHER RELATED TECHNICAL STANDARDS 20III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 28 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS 28 11 Characteristics of toy industry 28 12 Global supply chain with China involved 31 2 MATTELiexclmacrS TOY RECALL 34 21 Event outline 37 22 Aftermath of toy recall and its damage degree to the toy industry 40 23 Reaction and regulation of the US government and background policy 44 3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT 49 31 Preliminary findings under GATT Agreement 49 32 Legal analysis why USiexclmacrs toy recall is legally controversial under TBT Agreement 51IV FURTHER DISCUSSION AND CONCLUSION 54REFERENCES 59plusmnsup1sup1reg AtildeEcircmiddotIuml 63ltbodygt
13 25
WTO TBT Committee It has been notifying proposed technical regulations and
conformity assessment procedures to the TBT Committee so that interested
parties in WTO members are able to comment on them as required by the TBT
Agreement37
China is a member of the International Organization for Standardization
(ISO) the International Electrotechnical Commission (IEC) and the
International Telecommunication Union (ITU) the World Health Organization
of the United Nations (WHO) and Codex Alimentarius Commission as well as
several regional standards organizations such as the Pacific Area Standards
Congress Meanwhile the Standardization Administration of China (SAC) was
established in April 2001 It is the competent department authorized by the
State Council to implement administrative functions and to exercise unified
administration over the standardization work throughout the country Its main
responsibilities include taking part in drafting and amending laws and
regulations on national standardization drafting and implementing policies
concerning national standardization representing China in ISO IEC and other
international or regional standardization organizations and so on38
According to Chinarsquos Accession Protocol written by the WTO China
also has made commitments such as complying with obligations under TBT
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 37 Trade Policy Review (2012) World Trade Organization 38 ibid13
13 26
Agreement including the adoption and application of standards technical
regulations and the conformity assessment procedures (such as testing or
certification) to both imported and domestic goods and these procedures done
in a transparent manner China consented to speed up its process of reviewing
existing technical regulations standards and conformity assessment procedures
to determine their continuing relevance and consistency with international
standards and to harmonize with them as well Periodical reports on the status
of this review process and the number of standards and technical regulations
that have been nullified are one of Chinarsquos tangible commitments39
43 Concern of the US on Chinarsquos technical standards
Despite aforementioned changes National Trade Estimate Report of the
United States Trade Representative (USTR) states some problems and
limitations of Chinarsquos technical standard implementation Especially it still has
concerns about significant conformity assessment and testing-related issues in
China US exporters still continue to report that Chinarsquos regulatory
requirements are not enforced as strictly or uniformly against domestic
producers as compared to foreign producers In addition in some cases Chinarsquos
regulations provide only that products will be inspected or tested upon entry
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 39 Accession Protocol of The Peoplersquos Republic of China World Trade Organization
13 27
into Chinarsquos customs territory without any indication as to whether or how the
regulations will be applied to domestic producers However in 2007 as in prior
years almost all of the notified measures have emanated from AQSIQ SAC or
China Certification Accreditation Association (CNCA) and have rarely
included measures from other agencies that appear to require notification such
as the Ministry of Health the Ministry of Information Industry (MII) and the
State Environmental Protection Administration (SEPA) Four years ago in part
to address this problem China had reportedly formed a new inter-agency
committee with representatives from approximately 20 ministries and agencies
and chaired by AQSIQ to achieve better coordination on TBT matters but
progress has been inconsistent in this area As a result some of Chinarsquos TBT
measures continue to enter into force without having first been notified to the
TBT Committee and without foreign companies having had the opportunity to
comment on them or even being given a transition period during which to make
necessary adjustments In other cases some written comments submitted by
US and other foreign interested parties seemed to be wholly disregarded
Sometimes there was insufficient time for China to consider about these
issues40
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 40 National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative13
13 28
III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS
11 Characteristics of toy industry
Baby product manufacturing industry worldwide caters to around four
million babies on a yearly basis generating retail revenue of nearly seven
billion dollars Demand in this industry has grown due to a rising number of
babies to be catered to partly because people are starting families later Product
innovation and development has allowed retailers and manufactures to widen
the market using new technologies and advanced marketing approaches The
market encompasses different segments which can be divided into toys
feeding accessories wipes disposable diapers body care products and
soothers41
Especially toy industry is one of the worldrsquos oldest creative industries
For centuries toys have helped children to have fun and to transform to creator
masters emulators nurturers friends collectors story lovers and experience
seekers42 Toy industry also produces products which meet lsquocritical needs as
defined by Nagurney et al (2001) which specifies that toy products along with
other products are necessary to sustain and prolong human life and well-being
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 41 Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby-Productshtml 42 Del Vecchio G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA
13 29
Moreover consumer products such as toys while not necessary to sustain
human life have certainly contributed to the quality of life and improved living
standards enjoyed by much of the population43
However creative business such as toys is extremely volatile and seasonal
in nature Volatility in the toy industry is caused by variable and unpredictable
demands very short and specific selling-windows and short product-life-cycles
Therefore investors and practitioners know very well that the toy industry is far
from tranquil44 Along with its volatile characteristics the toy industry also has
incurred relatively higher costs on obsolete inventory lost sales and markdown
as compared to other industries45 Therefore to survive these industries face a
very unique challenge that is to provide the right toys at the right quantity at the
right stores during the very short selling-windows and to frequently provide
creative and yet price-competitive toys46 Also within toy industry increasingly
educated parents with higher levels of disposable incomes and growing
awareness regarding safety and health issues accompanies strong demands on
international safety standards according to the recent international trends Such 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 43 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 44 Johnson ME (2001a) Learning from toys Lessons in managing supply chain risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 45 Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 46 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management
13 30
elements of toy industry ultimately lead and motivate toy companies to focus
not only on sales and marketing but also on product quality control and
technology innovation Toy industry has globalized with much sourcing of
components and ingredients from low-cost global suppliers increased
outsourcing of production to foreign production facilities and transportation
and distribution within global markets Recent safety problems can be also
traced back to changes in global supply chain systems47 Also the industry
must continue increasing marketing budgets and intensify its safety standard to
combat bad publicity which can put a dent in product sales such as the blow to
the formula market caused by reports of lead in the paint used to color toys
Such scares damage consumer confidence and company credibility
necessitating strong publicity campaigning as a remedy Government
involvement in manufacturing practices is also likely to increase meaning that
companies will have to comply with standards set in place to help protect
consumers48
In terms of the major market of the toy industry the US the EU and
Asia-Pacific combine to represent over 80 percent of the overall market
Among them developed countries such as the US and EU are responsible for 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 47 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 48 Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby-Productshtml
13 31
capital and technology-intensive sector including design and marketing while
developing countries like China are in charge of labor-intensive process such
as manufacturing This implies that when it comes to product recall such
distinction between design and manufacturing is important particularly in the
context of the toy industry because toy companies such as Mattel perform the
design of toys whereas unnamed overseas manufacturers do manufacturing
Therefore when a certain company recalls its products the rationale for recall
must be clarified whether it is due to design flaw such as sharp edges or small
detachable parts or some manufacturing defects including excess lead in
surface paint or any other harmful chemicals contained in the toy 49
12 Global supply chain with China involved
It is important that management practices be improved to handle the
complexity of global supply chains Companies offshoring their manufacturing
to China (and similar countries) cannot simply rely on intermediaries and
agents in Hong Kong or Singapore to coordinate production and ensure quality
Such an approach was good enough in the initial stages of offshoring but
clearly falls short a decade after offshoring became a common business practice
The offshoring companies need to develop capabilities and systems to engage
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 49 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 32
more directly and closely with China and similar overseas manufacturing
locations Toy companies need to develop robust systems for quality control
and testing of the toys manufactured at their suppliersrsquo factories Unless
companies learn to manage these complexities it is difficult to ensure product
quality and safety50
When taking a closer look into the toy-manufacturing sector in China
Chinarsquos domestic manufacturers are mostly small and medium-sized firms
which may have to make costly technology upgrades before exports Although
many foreign brands have entered the growing Chinese market and established
their own factories and distribution networks they could not improve the
working environment of Chinese local manufacturers rather continuous
scandals caused by their recalls involving made-in-China products resulted in
stiffer working environment safety concern and manufacturing standards To
be worse additional tests and certificates required of businesses drove up costs
while the frequent production line adjustments lowers efficiency of
manufacturing process According to the New York Times interview director
for toy making company explained their sufferings that When orders from
Germany were cancelled Lin had to adjust the program of machines that were
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 50 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 33
producing German orders to meet US requirements as the safety criteria
differed for both nations51
Not only external factors but also internal factors within China are
prevalent which contribute to the poor safety of Chinese imported toys Berman
and Swani assert that five factors among others mainly cause such tendency
cost pressures and quality fade multiple levels of outsourcing often involving
small local producers the existence of a large number of counterfeit goods
made in China Chinese cleverness at evading detection for safety-related
infractions and poor product safety surveillance by the Chinese and US
government These elements coalesce to create an environment where there is a
need to cut corners to meet suppliersrsquo price expectations where unsafe
alternatives are readily available and where the chance of detection of unsafe
goods is very low52
Just as mentioned in the previous section toy industry is facing the era of
global supply chain by much sourcing of components and ingredients from low-
cost global suppliers increased outsourcing of production to foreign production
facilities and transportation and distribution within global markets In this
context many toy recalls that occurred around 2007 and 2008 could be traced
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 51 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007 52 Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48
13 34
back to changes in global supply chain systems53 In the model of offshore
production manufacturers can prevent defects with careful production It is also
known that the toy companies can prevent most of these types of defects with
efficient quality control and inspection mechanisms54
2 MATTELrsquoS TOY RECALL
Abovementioned global supply chain and Chinarsquos involvement in the toy
industry as a major manufacturer has provoked numerous controversies among
Western customers including Mattelrsquos huge toy recalls These issues had even
more crucial impacts on Chinese local manufacturing sectors since they were
the biggest toy makers in international toy market and certainly toy is enjoyed
by much of the population worldwide just as other consumer products possess
enormous pool of consumers On top of that safety problem of the toy covered
with leaded paint as such also have led some young consumers to physical and
mental health problems or even death
Chinese toy recalls involved the Consumer Product Safety Commission
(CPSC) in the US In the historical perspective the earliest instance of toy
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 53 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 54 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13
13 35
recalls from the records of the CPSC was in 1974 when toy chests were recalled
following the death of a child Recalling toys and other products in large
numbers in an infrequent but not an unprecedented event Since 1974 over 680
toy products have been recalled Of these 550 recalls were made in the last 20
years Each year toys were recalled on an average of 28 occasions The number
of recalls remained roughly stable until 2006 but appears to have been on the
rise since then In 2007 CPSC had recalled 56 recalls which would be the
highest number of recalls in the history of the toy industry In other words
there has been a definite increase in the number of recalls in 2007 as Table 2
and Figure 1 display
13 36
Table 2 Toy Recalls (1988-2007)55
Figure 1 Toy Recalls Over Time (1988-2007)56
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 55 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13 56 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209
13 37
The number of recalls involving Chinese-made toys also appears to be on the
rise over the last few years Toy companies started moving the production of
toys in China in the early 1990s This trend has continued and accelerated in
recent years Recalls involving Chinese-made toys was hovering around 50 of
the total until 2002 so recalls did not increase for well over a decade after
manufacturing moved to China However since 2003 this figure had hovered
around 80 and reached 95 this year which is a dramatic rise57 In this
regard real cases regarding the US and EUrsquos recall against toys manufactured
in China will be the main focus hereafter incident outline the point at issue
comparison between the USrsquos response against the issue and that of EU and
legal analysis based on TBT Agreement under WTO system will be the
following contents
21 Event outline
The recall was because of the lead paint coverage which was processed
in Chinese factories Lead was banned in paint on toys and other childrenrsquos
products in the United States in the 1970s but the problem has arisen again as
more toys are imported from China Of roughly 39 lead-related recalls in a
certain year 38 were of Chinese-made goods according to the CPSC In fact
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 57 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45
13 38
about fifty percent of Mattelrsquos revenue comes from toys made in eleven
factories it owns and operates That is a high share for the toy industry But the
other half comes from toys that it outsources to up to fifty manufacturers in
China Those toys tend to be short-term products that feature characters from
movies and television shows rather than Barbie dolls or other Mattel brands58
In early July in 2007 one of the European retailers that sell Mattel toys
discovered the lead on some products On July 6 Mattel stopped operations at
the factory that produced the toys and initiated an investigation and then on
July 18 Mattel took a reporter for The New York Times on a tour of a factory
in Guanyao China and of Mattelrsquos toy safety lab in Shenzhen to show its
sophisticated testing and inspection facilities including equipment that could
detect lead paint on incoming products or supplies At that time Mattel
executives say it was unclear whether Mattel was facing a widespread lead
paint problem or if the European case was an anomaly When the companyrsquos
executives received conclusive data that persuaded them to recall the eighty-
three products the company contacted retailers who stocked the toys
Originally Mattel requires the factories it contracts with to use paint and other
materials provided by certified suppliers Mattel executives said they did not
know if the contract manufacturer substituted paint from a noncertified supplier
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 58 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 39
or if a certified supplier caused the problem59 Later it was found that even
though the company had developed a certification program and rigorous testing
rules to make sure that its Chinese contractors adhered to standards for the
allowable levels of lead in paint yet some subcontractors were careless while
others intentionally violated the rules by substituting paint from a noncertified
supplier who provided the lead paint60
The string of lead paint cases has drawn the most attention from toy
product related association and consumer watchdogs In light of the recalls
Nickelodeon - which owns the characters Dora the Explorer and Diego - has
decided to introduce a third-party monitor to check up on all of the companies
that make toys under its brands including Mattel61 Combined with the recent
scares in the United States of Chinese-made pet food and globally of Chinese-
made pharmaceuticals and toothpaste the string of toy recalls is inspiring new
demands for stepped-up enforcement of safety by United States regulators and
importers as well as by the government and industry in China This summer
the Toy Industry Association has been working with the federal Consumer
Product Safety Commission on new regulations to require more stringent safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 59 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007 60 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 61 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 40
checks The Toy Industry Association urges its members to routinely test
products it is importing to make sure they comply with federal safety standards
which prohibit for example surface paint that contains lead in toys or items
that could cause a choking hazard62 Meanwhile Mattel agreed to pay $23
million to the CPSC for violating a federal lead paint ban and marketing
importing and selling non-compliant toys in civil penalties The CPSC said the
fine against the No 1 toymaker and its Fisher-Price pre-school division was the
highest ever for the agencys regulated product violations and the third largest
in its history63
22 Aftermath of toy recall and its damage degree to the toy industry
Such an unprecedented toy recall of the US against China was also
proven through numbers and figures As Table 2 and Figure 2 display the
number of both Chinese toy recall and lead-contained toy recall tend to increase
as years pass by especially from the year 2000 To make these table and figure
Laplume and Bapuji complied a database of toy recalls based on the recall
notices posted on the website of the US CPSC They presented the data on toy
recalls in Table 2 with special attention given to those involving toys made in
China and those recalled for excessive lead Authors also presented the data
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 62 ldquoAs More Toys Are Recalled Trail Ends in Chinardquo The New York Times June 19 2007 63 Mattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 2009
13 41
pictorially in Figure 2 to allow a visual interpretation of trends and
developments64
Table 2 Number of Lead-Contained Toy Recall Announcements (1988-2008)65
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 64 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports13 65 Ibid
13 42
Figure 2 Number of Lead-Contained Toy Recall (1998-2008)66
Apparently the reason why Chinese factory used lead-contained paint was due
to cheaper price Multinational Corporation such as Mattel kept on requiring
low cost and price to their suppliers while suppliers including Chinese
manufacturers were facing serious difficulties regarding the fact that their
export prices were rising due to continuous appreciation of the Yuan and
escalating labor cost Consequently for Chinese factory owners who are often
under intense pressure to lower production costs tend to cut corners in making
products and regularly use cheap and illegal substitutes such as leaded paint to
their toys to survive as Mattelrsquos suppliers Namely Chinese local manufacturers
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 66 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports
13 43
got pressure not only from Western companiesrsquo appetite for cheaper toys but
also from the fierce local competition to satisfy such appetite Furthermore
numerous toy recalls from the US worsen the situation repeated scandals
involving Chinese products resulted in stringent environmental safety and
manufacturing standards Additional tests and certificates required of
businesses drove up costs even more67 Long supply chain involving multiple
contractors and subcontractors which are common in China were also
nominated as the major contributor Every link in the chain was susceptible to
fraud or contaminated goods Such uncertainty usually contributes to supply
chain breakdown since the larger the chain the more people get involved and
the greater the difficulty in controlling the quality of the product68
Aftermath of toy recall also included remarkable changes after the US
Congress passed the new federal childrenrsquos product laws in August 2008
setting higher standards for toy safety product line adjustments must be done
more frequently and comprehensively to satisfy requirements and standards of
Mattel and policies of US Congress Changes like these affect the factorys
working efficiency and increases costs For instance it takes about a weeks
time to make the machines adapt to new procedures and also involves huge
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 67 ldquoSmall World After All for Toy-making Hubrdquo China Daily December 23 2008 68 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007
13 44
expenditure on purchase of substitute materials when required69 The nightmare
had continued after regulators in Beijing revoked the export licenses of two toy
manufacturers one of the heads of those Chinese company that made toys for
Mattel for fifteen years and was behind the recall this month of about a million
Mattel toys committed suicide in a company warehouse in southern China The
death was the latest development in a year filled with prominent recalls and
product safety scandals involving goods made in China According to the
briefing of Chinese government one of the paint suppliers for Chinese
manufacturer had shipped the company a fake lead-free paint pigment that
could be used in producing paint70
23 Reaction and regulation of the US government and background policy
In the US responsibility for the safety of consumer products with the
exception of food pharmaceuticals and automobiles falls within the
jurisdiction of the US CPSC which regulates the sale and manufacture of more
than 15000 different consumer product The CPSC collects information about
product safety issues from sources such as hospitals doctors newspaper reports
industry reports consumer complaints investigations conducted by its staff and
reports from companies When a company becomes aware of hazards
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 69 ldquoTrouble in Chinarsquos Toy Industryrdquo China Daily December 22 2008 70 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007
13 45
associated with the products it sold it is required by law to inform the CPSC
immediately within 24 hours Based on the information it received the CPSC
works in coordination with the companies involved to recall the hazardous
products from the market The recall notices are publicly available on the
CPSCrsquos website The CPSCrsquos recall notices contain information about the
product being recalled the company recalling the product where the product
was recalled the hazard associated with the usage of the recalled product sale
details such as the number of units sold sales locations sale period and sale
price the procedure to return the product and the remedy offered by the
company71
Authority for the CPSC is provided in the 2008 Consumer Product Safety
Improvement Act (CPSIA) passed by the US Congress which gave makers and
sellers of childrens products such as toys clothing and books have until
February 10 2009 to comply with stricter standards for permissible lead
phthalate content limits and other mandatory safety requirements72 Following
considerable pushback from toymakers who said the deadline was unrealistic
and also applied to products that had already been shipped the CPSC agreed to
delay the deadline for the new testing and certification requirements by a year
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 71 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209 72 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384
13 46
to Feb 10 201073 Apparently this act is the result of a spike of 473 consumer
products recalled in 2007 in what is referred to as the ldquoYear of the Recallrdquo74 It
became effective Aug 14 2009 in the US and imposes tough standards for lead
and chemicals called phthalates in products intended for children age 12 and
under It requires that all childrenrsquos products comply with all applicable
childrenrsquos product safety rules are tested for compliance by a CPSC-accepted
laboratory have a written Childrenrsquos Product Certificate issued by the
manufacturer or importer that provides evidence of the productrsquos compliance
and have permanent tracking information affixed to the product and its
packaging75 In fact the law increased the budget of CPSC imposed new
testing and documentation requirements and set new acceptable levels of
several substances It imposed new requirements on manufacturers of toys and
other consumer products for children The Act also increased fines and
specified jail time for some violations The law became to have more wide-
sweeping nature comparing to a previous bill the Lead-Free Toys Act This
earlier bill was incorporated into this act which was apparently prompted by
various scandals over high lead content in toys in 2007
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 73 ldquoMattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 200913 74 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 75 The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws--StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act
13 47
The Act contained three main standards including exposure levels of lead
phthalate and mandatory testing Especially regarding the exposure level of
lead the legislation reduced the limit of lead allowed in surface coatings or
paint to 90 ppm from then-current limit of 600 ppm effective on 14 August
2009 The legislation reduces the amount of total lead content in childrens
product substrates to 600 ppm by 10 February 2009 300 ppm by 14 August
2009 and 100 ppm by 14 August 2011 On the other hand the legislation
required for mandatory testing that every manufacturer of a product subject to a
consumer product safety rule will provide a General Conformity Certificate to
certify based on unit testing or a reasonable testing program that the product
complies with all safety rules76 These certificates must accompany the product
through the distribution chain through the retailer They must be available to the
CPSC during any inspection The third party testing requirement for lead
content was originally set by the CPSIA at 600 ppm but dropped to 300 ppm in
August 2009 However these lead content testing requirements were stayed by
the CPSC in January 2009 until February 10 2010 In December 2009 this stay
of enforcement was further extended until February 10 2011 In both cases the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 76 Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf
13 48
CPSC cited a need to implement further rulemaking and to give manufacturers
more time to comply77
US regulators also announced plans to set up a Beijing office to help
ensure Chinese exports are safe for Americans following a slew of recalls
involving childrenrsquos toys Particularly the US CSPC sought to establish a
permanent presence overseas for the first time to better cooperate with Chinese
regulators and companies so the countryrsquos products are up to US standards It
also planned to have commission staff working in the embassy in Beijing to
work with manufacturers and Chinese regulators One major task of Beijing
office was to educate Chinese manufacturers about the new requirements under
the CPSIA Considering some mutual economic interests between the US and
China Chinese manufacturers are expected to comply with this law since the
large retailers in the US require them to meet such standard78
Amid growing concerns over the safety of Chinese products the US
launched negotiations towards a common safety standard for toys on November
17 in Brussels with the EU as well The talks were formally opened during a
trilateral high-level meeting between EU Consumer Affairs Commissioner
Meglena Kuneva the US Chairman of the Consumer Product Safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 77 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review 78 ldquoUS seeks China office to ensure export safetyrdquo China Daily July 31 2009
13 49
Commission Nancy Nord and the Chinese Vice-Minister of AQSIQ Wei
Chuanzhong The three sides have decided to bring their joint efforts to a new
level by aligning their standards Toys will be the first targets since around 75
percent of toys sold around the world are made in China Common standards
and policy consistence are very crucial for Chinese manufacturers to do their
business in a fair and transparent arena points out Liang Mei deputy chairman
of China Toy Association Another comment was added that the companys
strong focus on research and development would help it to overcome the new
technological barriers and avoid safety disputes79 A certain kind of special
team that is engaged in investigating and studying technology standards of
various nations and international trends and managing onersquos own safety
standards higher than the general or keep it ahead of the criteria of the exporting
marketplaces were also suggested as solution by industry experts80
3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT
31 Preliminary findings under GATT Agreement
A preliminary research about the legitimacy of USrsquos recall on Chinese
toys under GATT Agreement insists that by placing a temporary ban on
Chinese toy products the United States would violate Article III which is
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 79 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007 80 ldquoTrouble in Toy Industryrdquo China Daily December 22 2008
13 50
National Treatment Despite violating GATT Article III4 the author insists
that a Panel would likely find the temporary ban on Chinese toy products valid
under Article XX(b) based on following rationales most of all the temporary
ban on Chinese toys is within the policies designated to protect the human life
and health of American children Just as the Panel in lsquoThailand ndash Cigarettersquo
case has recognized the negative human health effects of smoking a Panel
would likely conclude that the use of lead in childrenrsquos toys creates a negative
health effect It would likely then find that the United States sufficiently sets
forth a prima facie case for an Article XX(b) exception81 Moreover the author
writes no alternative measure could adequately diminish the high risk of lead
contamination of Chinese toys and therefore hold the strict measure valid
Authorrsquos opinion that the temporary ban on Chinese toy does not arbitrarily or
unjustifiably discriminate against Chinese toy imports also leads to justification
of US toy recall The logic behind is that the ban targets Chinese toy imports
because previous US measures failed to curtail the significant volume of
contaminated Chinese toys entering the US markets Since there are no
ulterior ldquoprotectionist objectivesrdquo the measure is not a ldquodisguised restrictionrdquo
under Article XXrsquos chapeau Therefore the author argues that since the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8113 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213
13 51
temporary ban satisfies all the requirements of Article XX(b) a Panel would
likely rule that it does not violate GATT principles82
32 Legal analysis why USrsquos toy recall is legally controversial under TBT Agreement When based on TBT Agreement one of the articles related to the USrsquos
recall on Chinese toy imports include Article II1 which states ldquoimported
product shall be accorded treatment no less favourable than that accorded to
domestic like productsrdquo representing MFN principle and NT 83 The other one
is Article II2 that regulates member statesrsquo measures not to be trade-restrictive
by stipulating that ldquotechnical regulations shall not be more trade-restrictive than
necessary to fulfill a legitimate objective taking account of the risks non-
fulfilment would createrdquo84
First of all Article II1 of TBT Agreement is highly likely to be violated
because it would treat Chinese toy imports less favorably than US domestic
toys To put in more detail since the essential factor that needs to be considered
is ldquolikenessrdquo between exports and imports determining whether US toys and
Chinese toys are like products under the meaning of Article II1 must be the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8213 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 83 TBT Art II1 84 TBT Art II2
13 52
prior analysis to reach such likely conclusion Just as Uche wrote in the legal
analysis under GATT Agreement Chinese toy imports are like products with
respect to US toys under the definition promulgated by GATT Article III4
because the ban would affect the ldquointernal sale offering for sale purchase
transportation distribution or userdquo of the Chinese toys85 According to Uche
ldquoin determining whether imported and domestic products are like products not
only the properties nature and quality of the product but also the end use of the
product must be consideredrdquo86 In fact Chinese toys and American toys share
similar nature which is to entertain children and manufacturers do not affect
such nature whether they are Americans or Chinese Also since manufacturing
factories in China are managed and controlled by Mattel with its same
operation policy the quality of Chinese-made toys and American-made toys
within Mattelrsquos manufacturing chain seems to be quite identical as well On top
of that regardless of their manufacturers toys generally have the same end-
users children When compared to customers in other age groups they seem to
share relatively similar tastes and consumer habits
On the other hand USrsquos recall on its Chinese imports can be analyzed
consistent with Article II2 of TBT Agreement According to the Panel Report
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 85 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 8613 Ibid13
13 53
of lsquoUS ndash Tunarsquo case the analysis of Article II2 of the TBT Agreement may be
conducted in two steps first to determine whether a certain action is taken to
fulfill a legitimate objective which include ldquoprotection of human health or
safetyrdquo and second if that is the case to determine whether that measure is
less trade-restrictive than necessary to fulfill such objective taking account of
the risks non-fulfillment would create87 Based on such criteria USrsquos recall was
due to protect American children from the exposure to the lead paint which can
be interpreted as the ldquolegitimate objectiverdquo On top of that the measure done by
the US can be regarded as less trade-restrictive than necessary to fulfill such
objective with the consideration about risks non-fulfillment would create since
the measure was merely a temporary recall on Mattelrsquos defects rather than
unilateral and arbitrary import restriction against the entire Chinese imports to
the US Also such measure may be originated from the risk-assessment of the
case when the legitimate objective protection of human health or safety has
failed to be fulfilled which might trigger serious physical and mental problems
to American children Therefore it can be concluded that USrsquos toy recall is not
inconsistent with TBT Article II2 when considering aforementioned facts
However although Article II2 is satisfied the recall measure taken by the US
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8713 WTO Panel Report lsquoUS mdash Tunarsquo (WTDS381R)
13
13 54
is still questionable because Article II1 and II2 of TBT Agreement are
obligations of WTO member nations which implies that both articles must be
satisfied to acquire legitimacy unlike the preliminary analysis based on GATT
Agreement Thus when the case similar to this occasion is brought to the
international court under the WTO there would be high probability that the
respondentrsquos recall measure might trigger legal controversy under the TBT
Agreement
IV FURTHER DISCUSSION AND CONCLUSION
This paper overall has implemented the case study of which the US has
recalled on Chinese toy imports concerning the lead paint and has analyzed the
suitability and legitimacy of such measure in light of TBT Agreement Prior to
the case study some applicable international rules were introduced GATT
Article I III XX(b) and the chapeau of Article XX which are MFN Principle
NT and General Exceptions to GATT provision respectively formulated the
basis of TBT Agreement In terms of TBT Agreement Article II1 and II2
were the main provision those are applicable to this specific case
Following such applicable international agreements toy industry trend
and the event outline of USrsquos recall on Chinese toy imports were displayed
Along with its volatile and seasonal characteristics the toy industry usually
13 55
incurs relatively higher costs on obsolete inventory lost sales and markdown
Also it is important strategy to survive that providing creative yet price-
competitive toys at the right quantity at the right stores during the very short
selling-windows At this point toy recall case done by the US on Chinese
imports in 2007 was one of the empirical evidence that shows aforementioned
drawback that toy industry and China as manufacturer is suffering from
Particularly this case of Mattelrsquos toy recall against Chinese toy products had
noteworthy significance as the occasion of which a certain multinational
corporationrsquos manufacture outsourcing got expanded to the scale of national
trade dispute concerning consumer product safety issue
Applying abovementioned articles from the TBT Agreement as an
analysis framework some legal controversies were presented regarding the US
toy recall case in the following section As the preliminary finding proved
based on GATT Agreement the recall measure itself violates MFN principle
and NT Nonetheless unlike GATT Agreement which contains exception
clause that justifies such violation TBT does not include any kind of
justification mechanism Therefore although the recall measure done by the US
satisfies Article II2 violation of Article II1 of TBT may cause legal
controversy when the similar case is brought to WTO
On the basis of such occasion and its legal issues several important
13 56
implications in the practical aspect can be drawn for the further discussion It
seems that although China is already well aware of the necessity to adopt and
apply international standards and to make their domestic ones harmonizing with
international norms through remarkable efforts as shown in some international
trade reports China is rather suffering from the disjunction between
continuously improving international standards and Chinarsquos lack of strict and
uniform enforcement of standards This may imply that efforts to make
international agreement and its application consistent must be done by both
international organization and local governments for effective connection
between the public and private sector Particularly the WTO should not stop at
establishing provisions but focus more on implementation with consideration
on each member nationrsquos industry environment and condition especially
regarding those of developing countries Consequently not only technical
standards and certificate management but also education and training program
for the industry fields ought to be provided in the scale of international
organizations
The Chinese government and industry groups also need to address this by
ensuring that Chinese exporters adhere to the standards of the importing
country Companies must invest time and effort in developing not only
standards and principles of safety for their suppliers but must also invest in
13 57
education and training to build the skills and abilities within the supplier
network to assure product safety88 At the same time the governments of
importing countries need to encourage Chinese authorities to develop global
standards on consumables then legislate and monitor them The difference in
standards across the world is clearly an issue These differences need to be
addressed with high priority so that consumers can benefit from globalization of
manufacturing and consumption The issue of global standards is contentious
because different countries have different trajectories of development The
standards of developing countries may not be acceptable to a developed country
On the other hand developing countries will some- times argue that they cannot
adopt the standards of the developed world because of the high costs associated
with these standards Nevertheless exports from developing countries should
adhere to the standards of the export markets Accordingly all those involved
in the global supply chain such as suppliers manufacturers and marketers need
to develop systems to ensure the standards are applied89
This issue with toy recalls takes on another dimension of concern in more
local level which is the cost issue caused by the vicious cycle in global supply
chain of toy industry Despite the awareness of Chinese manufacturers 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8813 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-72013 89 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 58
regarding international technical standards it may be hard for them to ignore
cheaper leaded-paint when squeezed between harsh demands on lower cost
from the US importers and domestic problems such as increasing labor cost and
RMB appreciation At this point the vicious cycle can be formed in toy
industryrsquos global supply chain in spite of the information and knowledge about
the current international standards local manufacturers use cheaper leaded paint
for lower cost Detecting excessive lead level from the paint demands on
technical standard becomes harsher within importing countries As a result
such higher standards require more cost for locals to be satisfied which
ultimately completes the vicious cycle Consequently it seems that further
discussion and researches about constructive measures including policy
changes may be essential and important to resolve such crisis more
fundamentally
13 59
REFERENCES
Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 Del V G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45 Jiacheng Z and Lu Hongjie (2013) Analyzing China Harmonization of Technical Barriers to Trade in the EU and US Markets The Twelfth Wuhan International Conference on E-Business ndash Emerging Operations amp Services Management Track Johnson M E (2001a) Learning from toys Lessons in managing supply chain
13 60
risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 Keith13 E13 M13 John13 S13 W13 and13 Tsunehiro13 O13 (2000)13 Quantifying13 the13 Impact13 of13 13 13 13 13 13 13 Technical13 Barriers13 to13 Trade13 A13 Framework13 for13 Analysis13 Policy13 Research13 13 13 13 13 13 13 Working13 Paper13 Development13 Research13 Group13 The13 World13 Bank Lee M A Flynn B B and Frohlich M T (2008) All supply chains donrsquot flow through understanding supply chain issues in product recalls Management and Organization Review 4 167ndash182 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal Marucheck A S (1987) On product liability and quality control IIE Transactions 19 355ndash360 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review Paul W B and Hari B (2008) Toy Recalls and China Emotion vs Evidence Management and Organization Review 42 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Reports and Reviews (Online documents included) Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby- Productshtml
13 61
Brief Guide to Analytical Methods for Measuring Lead in Paint Inter- Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground Report on Technical Barriers to Trade (2013) United States Trade Representative Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf The Impact of the TBT and SPS Agreements on Food Labeling and Safety Regulations httpcspinetorgreportscodexwtospsbthtm The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws-- StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml
13 62
GATTWTO Documents The Technical Barriers to Trade Agreement The General Agreement on Tariffs and Trade 1994 WTO Accession Protocol of The Peoplersquos Republic of China WTO Concerns on Indiarsquos Import Restriction on Chinese Toys WTO Technical information on TBT Trade topics Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm WTO Trade Policy Review (2012) WTO ldquoWhat is the WTOrdquo Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm WTO European Communities ndash Measures Affecting Asbestos and Asbestos- Containing Products WTDS135R
13 63
국문 초록
세계경제에 있어서 각 국가 경제의 연계성이 심화됨에 따라 많은
제조업들의 생산 라인과 공급 사슬 역시 세계화 되면서 주로 디자인이나
브랜드 관리를 담당하는 선진국과 생산과 제조를 담당하는 개발도상국
간의 기술 표준 차이에서 오는 문제점들이 발견되고 있다
세계무역기구(WTO) 체제하에서 무역에 관련된 기술표준들은 무역상
기술장벽 조항(TBT)에 따라 관리되어지나 WTO의 회원국들의 논의 하에
알맞은 조항을 명시하는 것과 조항의 효용성 또는 실제 각국의
기술표준들과 조항의 합치성은 별개의 문제인 것이 사실이다
본 논문은 미국 Mattel 사의 중국산 장난감 회수조치가 WTO
체제하에서 어떠한 법적 의미를 지니는지 살펴보았다 사건 당시 실제로
중국이 미국을 상대로 WTO에 제소하지는 않았지만 오늘날 대두되는
TBT의 중요성과 점점 더 심화되어가는 제조산업의 세계화 현상을
보았을 때 향후 비슷한 사건들이 발생할 가능성이 높기 때문에 이러한
분석은 유의미할 수 있으며 추후 시사하는 바 역시 클 것으로 예상된다
따라서 본 연구에서는 미국의 중국산 장난감 회수조치의 통상법적
사례분석을 통해 TBT가 기술표준문제에서 지니는 법적 의미를
분석하였다
키워드 세계무역기구 무역상 기술장벽협정 기술표준 Mattel사
장난감 회수조치 중국산 장난감
학번 2012-22086
ltstartpagegt10I INTRODUCTION 1II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 4 1 GATT ARTICLE I amp III 4 2 GATT ARTICLE XX(B) amp CHAPEAU OF ARTICLE XX 8 3 TBT UNDER THE WTO SYSTEM amp TBT ARTICLE II 10 4 OTHER RELATED TECHNICAL STANDARDS 20III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 28 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS 28 11 Characteristics of toy industry 28 12 Global supply chain with China involved 31 2 MATTELiexclmacrS TOY RECALL 34 21 Event outline 37 22 Aftermath of toy recall and its damage degree to the toy industry 40 23 Reaction and regulation of the US government and background policy 44 3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT 49 31 Preliminary findings under GATT Agreement 49 32 Legal analysis why USiexclmacrs toy recall is legally controversial under TBT Agreement 51IV FURTHER DISCUSSION AND CONCLUSION 54REFERENCES 59plusmnsup1sup1reg AtildeEcircmiddotIuml 63ltbodygt
13 26
Agreement including the adoption and application of standards technical
regulations and the conformity assessment procedures (such as testing or
certification) to both imported and domestic goods and these procedures done
in a transparent manner China consented to speed up its process of reviewing
existing technical regulations standards and conformity assessment procedures
to determine their continuing relevance and consistency with international
standards and to harmonize with them as well Periodical reports on the status
of this review process and the number of standards and technical regulations
that have been nullified are one of Chinarsquos tangible commitments39
43 Concern of the US on Chinarsquos technical standards
Despite aforementioned changes National Trade Estimate Report of the
United States Trade Representative (USTR) states some problems and
limitations of Chinarsquos technical standard implementation Especially it still has
concerns about significant conformity assessment and testing-related issues in
China US exporters still continue to report that Chinarsquos regulatory
requirements are not enforced as strictly or uniformly against domestic
producers as compared to foreign producers In addition in some cases Chinarsquos
regulations provide only that products will be inspected or tested upon entry
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 39 Accession Protocol of The Peoplersquos Republic of China World Trade Organization
13 27
into Chinarsquos customs territory without any indication as to whether or how the
regulations will be applied to domestic producers However in 2007 as in prior
years almost all of the notified measures have emanated from AQSIQ SAC or
China Certification Accreditation Association (CNCA) and have rarely
included measures from other agencies that appear to require notification such
as the Ministry of Health the Ministry of Information Industry (MII) and the
State Environmental Protection Administration (SEPA) Four years ago in part
to address this problem China had reportedly formed a new inter-agency
committee with representatives from approximately 20 ministries and agencies
and chaired by AQSIQ to achieve better coordination on TBT matters but
progress has been inconsistent in this area As a result some of Chinarsquos TBT
measures continue to enter into force without having first been notified to the
TBT Committee and without foreign companies having had the opportunity to
comment on them or even being given a transition period during which to make
necessary adjustments In other cases some written comments submitted by
US and other foreign interested parties seemed to be wholly disregarded
Sometimes there was insufficient time for China to consider about these
issues40
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 40 National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative13
13 28
III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS
11 Characteristics of toy industry
Baby product manufacturing industry worldwide caters to around four
million babies on a yearly basis generating retail revenue of nearly seven
billion dollars Demand in this industry has grown due to a rising number of
babies to be catered to partly because people are starting families later Product
innovation and development has allowed retailers and manufactures to widen
the market using new technologies and advanced marketing approaches The
market encompasses different segments which can be divided into toys
feeding accessories wipes disposable diapers body care products and
soothers41
Especially toy industry is one of the worldrsquos oldest creative industries
For centuries toys have helped children to have fun and to transform to creator
masters emulators nurturers friends collectors story lovers and experience
seekers42 Toy industry also produces products which meet lsquocritical needs as
defined by Nagurney et al (2001) which specifies that toy products along with
other products are necessary to sustain and prolong human life and well-being
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 41 Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby-Productshtml 42 Del Vecchio G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA
13 29
Moreover consumer products such as toys while not necessary to sustain
human life have certainly contributed to the quality of life and improved living
standards enjoyed by much of the population43
However creative business such as toys is extremely volatile and seasonal
in nature Volatility in the toy industry is caused by variable and unpredictable
demands very short and specific selling-windows and short product-life-cycles
Therefore investors and practitioners know very well that the toy industry is far
from tranquil44 Along with its volatile characteristics the toy industry also has
incurred relatively higher costs on obsolete inventory lost sales and markdown
as compared to other industries45 Therefore to survive these industries face a
very unique challenge that is to provide the right toys at the right quantity at the
right stores during the very short selling-windows and to frequently provide
creative and yet price-competitive toys46 Also within toy industry increasingly
educated parents with higher levels of disposable incomes and growing
awareness regarding safety and health issues accompanies strong demands on
international safety standards according to the recent international trends Such 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 43 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 44 Johnson ME (2001a) Learning from toys Lessons in managing supply chain risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 45 Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 46 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management
13 30
elements of toy industry ultimately lead and motivate toy companies to focus
not only on sales and marketing but also on product quality control and
technology innovation Toy industry has globalized with much sourcing of
components and ingredients from low-cost global suppliers increased
outsourcing of production to foreign production facilities and transportation
and distribution within global markets Recent safety problems can be also
traced back to changes in global supply chain systems47 Also the industry
must continue increasing marketing budgets and intensify its safety standard to
combat bad publicity which can put a dent in product sales such as the blow to
the formula market caused by reports of lead in the paint used to color toys
Such scares damage consumer confidence and company credibility
necessitating strong publicity campaigning as a remedy Government
involvement in manufacturing practices is also likely to increase meaning that
companies will have to comply with standards set in place to help protect
consumers48
In terms of the major market of the toy industry the US the EU and
Asia-Pacific combine to represent over 80 percent of the overall market
Among them developed countries such as the US and EU are responsible for 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 47 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 48 Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby-Productshtml
13 31
capital and technology-intensive sector including design and marketing while
developing countries like China are in charge of labor-intensive process such
as manufacturing This implies that when it comes to product recall such
distinction between design and manufacturing is important particularly in the
context of the toy industry because toy companies such as Mattel perform the
design of toys whereas unnamed overseas manufacturers do manufacturing
Therefore when a certain company recalls its products the rationale for recall
must be clarified whether it is due to design flaw such as sharp edges or small
detachable parts or some manufacturing defects including excess lead in
surface paint or any other harmful chemicals contained in the toy 49
12 Global supply chain with China involved
It is important that management practices be improved to handle the
complexity of global supply chains Companies offshoring their manufacturing
to China (and similar countries) cannot simply rely on intermediaries and
agents in Hong Kong or Singapore to coordinate production and ensure quality
Such an approach was good enough in the initial stages of offshoring but
clearly falls short a decade after offshoring became a common business practice
The offshoring companies need to develop capabilities and systems to engage
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 49 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 32
more directly and closely with China and similar overseas manufacturing
locations Toy companies need to develop robust systems for quality control
and testing of the toys manufactured at their suppliersrsquo factories Unless
companies learn to manage these complexities it is difficult to ensure product
quality and safety50
When taking a closer look into the toy-manufacturing sector in China
Chinarsquos domestic manufacturers are mostly small and medium-sized firms
which may have to make costly technology upgrades before exports Although
many foreign brands have entered the growing Chinese market and established
their own factories and distribution networks they could not improve the
working environment of Chinese local manufacturers rather continuous
scandals caused by their recalls involving made-in-China products resulted in
stiffer working environment safety concern and manufacturing standards To
be worse additional tests and certificates required of businesses drove up costs
while the frequent production line adjustments lowers efficiency of
manufacturing process According to the New York Times interview director
for toy making company explained their sufferings that When orders from
Germany were cancelled Lin had to adjust the program of machines that were
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 50 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 33
producing German orders to meet US requirements as the safety criteria
differed for both nations51
Not only external factors but also internal factors within China are
prevalent which contribute to the poor safety of Chinese imported toys Berman
and Swani assert that five factors among others mainly cause such tendency
cost pressures and quality fade multiple levels of outsourcing often involving
small local producers the existence of a large number of counterfeit goods
made in China Chinese cleverness at evading detection for safety-related
infractions and poor product safety surveillance by the Chinese and US
government These elements coalesce to create an environment where there is a
need to cut corners to meet suppliersrsquo price expectations where unsafe
alternatives are readily available and where the chance of detection of unsafe
goods is very low52
Just as mentioned in the previous section toy industry is facing the era of
global supply chain by much sourcing of components and ingredients from low-
cost global suppliers increased outsourcing of production to foreign production
facilities and transportation and distribution within global markets In this
context many toy recalls that occurred around 2007 and 2008 could be traced
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 51 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007 52 Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48
13 34
back to changes in global supply chain systems53 In the model of offshore
production manufacturers can prevent defects with careful production It is also
known that the toy companies can prevent most of these types of defects with
efficient quality control and inspection mechanisms54
2 MATTELrsquoS TOY RECALL
Abovementioned global supply chain and Chinarsquos involvement in the toy
industry as a major manufacturer has provoked numerous controversies among
Western customers including Mattelrsquos huge toy recalls These issues had even
more crucial impacts on Chinese local manufacturing sectors since they were
the biggest toy makers in international toy market and certainly toy is enjoyed
by much of the population worldwide just as other consumer products possess
enormous pool of consumers On top of that safety problem of the toy covered
with leaded paint as such also have led some young consumers to physical and
mental health problems or even death
Chinese toy recalls involved the Consumer Product Safety Commission
(CPSC) in the US In the historical perspective the earliest instance of toy
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 53 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 54 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13
13 35
recalls from the records of the CPSC was in 1974 when toy chests were recalled
following the death of a child Recalling toys and other products in large
numbers in an infrequent but not an unprecedented event Since 1974 over 680
toy products have been recalled Of these 550 recalls were made in the last 20
years Each year toys were recalled on an average of 28 occasions The number
of recalls remained roughly stable until 2006 but appears to have been on the
rise since then In 2007 CPSC had recalled 56 recalls which would be the
highest number of recalls in the history of the toy industry In other words
there has been a definite increase in the number of recalls in 2007 as Table 2
and Figure 1 display
13 36
Table 2 Toy Recalls (1988-2007)55
Figure 1 Toy Recalls Over Time (1988-2007)56
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 55 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13 56 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209
13 37
The number of recalls involving Chinese-made toys also appears to be on the
rise over the last few years Toy companies started moving the production of
toys in China in the early 1990s This trend has continued and accelerated in
recent years Recalls involving Chinese-made toys was hovering around 50 of
the total until 2002 so recalls did not increase for well over a decade after
manufacturing moved to China However since 2003 this figure had hovered
around 80 and reached 95 this year which is a dramatic rise57 In this
regard real cases regarding the US and EUrsquos recall against toys manufactured
in China will be the main focus hereafter incident outline the point at issue
comparison between the USrsquos response against the issue and that of EU and
legal analysis based on TBT Agreement under WTO system will be the
following contents
21 Event outline
The recall was because of the lead paint coverage which was processed
in Chinese factories Lead was banned in paint on toys and other childrenrsquos
products in the United States in the 1970s but the problem has arisen again as
more toys are imported from China Of roughly 39 lead-related recalls in a
certain year 38 were of Chinese-made goods according to the CPSC In fact
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 57 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45
13 38
about fifty percent of Mattelrsquos revenue comes from toys made in eleven
factories it owns and operates That is a high share for the toy industry But the
other half comes from toys that it outsources to up to fifty manufacturers in
China Those toys tend to be short-term products that feature characters from
movies and television shows rather than Barbie dolls or other Mattel brands58
In early July in 2007 one of the European retailers that sell Mattel toys
discovered the lead on some products On July 6 Mattel stopped operations at
the factory that produced the toys and initiated an investigation and then on
July 18 Mattel took a reporter for The New York Times on a tour of a factory
in Guanyao China and of Mattelrsquos toy safety lab in Shenzhen to show its
sophisticated testing and inspection facilities including equipment that could
detect lead paint on incoming products or supplies At that time Mattel
executives say it was unclear whether Mattel was facing a widespread lead
paint problem or if the European case was an anomaly When the companyrsquos
executives received conclusive data that persuaded them to recall the eighty-
three products the company contacted retailers who stocked the toys
Originally Mattel requires the factories it contracts with to use paint and other
materials provided by certified suppliers Mattel executives said they did not
know if the contract manufacturer substituted paint from a noncertified supplier
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 58 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 39
or if a certified supplier caused the problem59 Later it was found that even
though the company had developed a certification program and rigorous testing
rules to make sure that its Chinese contractors adhered to standards for the
allowable levels of lead in paint yet some subcontractors were careless while
others intentionally violated the rules by substituting paint from a noncertified
supplier who provided the lead paint60
The string of lead paint cases has drawn the most attention from toy
product related association and consumer watchdogs In light of the recalls
Nickelodeon - which owns the characters Dora the Explorer and Diego - has
decided to introduce a third-party monitor to check up on all of the companies
that make toys under its brands including Mattel61 Combined with the recent
scares in the United States of Chinese-made pet food and globally of Chinese-
made pharmaceuticals and toothpaste the string of toy recalls is inspiring new
demands for stepped-up enforcement of safety by United States regulators and
importers as well as by the government and industry in China This summer
the Toy Industry Association has been working with the federal Consumer
Product Safety Commission on new regulations to require more stringent safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 59 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007 60 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 61 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 40
checks The Toy Industry Association urges its members to routinely test
products it is importing to make sure they comply with federal safety standards
which prohibit for example surface paint that contains lead in toys or items
that could cause a choking hazard62 Meanwhile Mattel agreed to pay $23
million to the CPSC for violating a federal lead paint ban and marketing
importing and selling non-compliant toys in civil penalties The CPSC said the
fine against the No 1 toymaker and its Fisher-Price pre-school division was the
highest ever for the agencys regulated product violations and the third largest
in its history63
22 Aftermath of toy recall and its damage degree to the toy industry
Such an unprecedented toy recall of the US against China was also
proven through numbers and figures As Table 2 and Figure 2 display the
number of both Chinese toy recall and lead-contained toy recall tend to increase
as years pass by especially from the year 2000 To make these table and figure
Laplume and Bapuji complied a database of toy recalls based on the recall
notices posted on the website of the US CPSC They presented the data on toy
recalls in Table 2 with special attention given to those involving toys made in
China and those recalled for excessive lead Authors also presented the data
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 62 ldquoAs More Toys Are Recalled Trail Ends in Chinardquo The New York Times June 19 2007 63 Mattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 2009
13 41
pictorially in Figure 2 to allow a visual interpretation of trends and
developments64
Table 2 Number of Lead-Contained Toy Recall Announcements (1988-2008)65
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 64 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports13 65 Ibid
13 42
Figure 2 Number of Lead-Contained Toy Recall (1998-2008)66
Apparently the reason why Chinese factory used lead-contained paint was due
to cheaper price Multinational Corporation such as Mattel kept on requiring
low cost and price to their suppliers while suppliers including Chinese
manufacturers were facing serious difficulties regarding the fact that their
export prices were rising due to continuous appreciation of the Yuan and
escalating labor cost Consequently for Chinese factory owners who are often
under intense pressure to lower production costs tend to cut corners in making
products and regularly use cheap and illegal substitutes such as leaded paint to
their toys to survive as Mattelrsquos suppliers Namely Chinese local manufacturers
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 66 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports
13 43
got pressure not only from Western companiesrsquo appetite for cheaper toys but
also from the fierce local competition to satisfy such appetite Furthermore
numerous toy recalls from the US worsen the situation repeated scandals
involving Chinese products resulted in stringent environmental safety and
manufacturing standards Additional tests and certificates required of
businesses drove up costs even more67 Long supply chain involving multiple
contractors and subcontractors which are common in China were also
nominated as the major contributor Every link in the chain was susceptible to
fraud or contaminated goods Such uncertainty usually contributes to supply
chain breakdown since the larger the chain the more people get involved and
the greater the difficulty in controlling the quality of the product68
Aftermath of toy recall also included remarkable changes after the US
Congress passed the new federal childrenrsquos product laws in August 2008
setting higher standards for toy safety product line adjustments must be done
more frequently and comprehensively to satisfy requirements and standards of
Mattel and policies of US Congress Changes like these affect the factorys
working efficiency and increases costs For instance it takes about a weeks
time to make the machines adapt to new procedures and also involves huge
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 67 ldquoSmall World After All for Toy-making Hubrdquo China Daily December 23 2008 68 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007
13 44
expenditure on purchase of substitute materials when required69 The nightmare
had continued after regulators in Beijing revoked the export licenses of two toy
manufacturers one of the heads of those Chinese company that made toys for
Mattel for fifteen years and was behind the recall this month of about a million
Mattel toys committed suicide in a company warehouse in southern China The
death was the latest development in a year filled with prominent recalls and
product safety scandals involving goods made in China According to the
briefing of Chinese government one of the paint suppliers for Chinese
manufacturer had shipped the company a fake lead-free paint pigment that
could be used in producing paint70
23 Reaction and regulation of the US government and background policy
In the US responsibility for the safety of consumer products with the
exception of food pharmaceuticals and automobiles falls within the
jurisdiction of the US CPSC which regulates the sale and manufacture of more
than 15000 different consumer product The CPSC collects information about
product safety issues from sources such as hospitals doctors newspaper reports
industry reports consumer complaints investigations conducted by its staff and
reports from companies When a company becomes aware of hazards
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 69 ldquoTrouble in Chinarsquos Toy Industryrdquo China Daily December 22 2008 70 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007
13 45
associated with the products it sold it is required by law to inform the CPSC
immediately within 24 hours Based on the information it received the CPSC
works in coordination with the companies involved to recall the hazardous
products from the market The recall notices are publicly available on the
CPSCrsquos website The CPSCrsquos recall notices contain information about the
product being recalled the company recalling the product where the product
was recalled the hazard associated with the usage of the recalled product sale
details such as the number of units sold sales locations sale period and sale
price the procedure to return the product and the remedy offered by the
company71
Authority for the CPSC is provided in the 2008 Consumer Product Safety
Improvement Act (CPSIA) passed by the US Congress which gave makers and
sellers of childrens products such as toys clothing and books have until
February 10 2009 to comply with stricter standards for permissible lead
phthalate content limits and other mandatory safety requirements72 Following
considerable pushback from toymakers who said the deadline was unrealistic
and also applied to products that had already been shipped the CPSC agreed to
delay the deadline for the new testing and certification requirements by a year
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 71 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209 72 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384
13 46
to Feb 10 201073 Apparently this act is the result of a spike of 473 consumer
products recalled in 2007 in what is referred to as the ldquoYear of the Recallrdquo74 It
became effective Aug 14 2009 in the US and imposes tough standards for lead
and chemicals called phthalates in products intended for children age 12 and
under It requires that all childrenrsquos products comply with all applicable
childrenrsquos product safety rules are tested for compliance by a CPSC-accepted
laboratory have a written Childrenrsquos Product Certificate issued by the
manufacturer or importer that provides evidence of the productrsquos compliance
and have permanent tracking information affixed to the product and its
packaging75 In fact the law increased the budget of CPSC imposed new
testing and documentation requirements and set new acceptable levels of
several substances It imposed new requirements on manufacturers of toys and
other consumer products for children The Act also increased fines and
specified jail time for some violations The law became to have more wide-
sweeping nature comparing to a previous bill the Lead-Free Toys Act This
earlier bill was incorporated into this act which was apparently prompted by
various scandals over high lead content in toys in 2007
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 73 ldquoMattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 200913 74 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 75 The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws--StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act
13 47
The Act contained three main standards including exposure levels of lead
phthalate and mandatory testing Especially regarding the exposure level of
lead the legislation reduced the limit of lead allowed in surface coatings or
paint to 90 ppm from then-current limit of 600 ppm effective on 14 August
2009 The legislation reduces the amount of total lead content in childrens
product substrates to 600 ppm by 10 February 2009 300 ppm by 14 August
2009 and 100 ppm by 14 August 2011 On the other hand the legislation
required for mandatory testing that every manufacturer of a product subject to a
consumer product safety rule will provide a General Conformity Certificate to
certify based on unit testing or a reasonable testing program that the product
complies with all safety rules76 These certificates must accompany the product
through the distribution chain through the retailer They must be available to the
CPSC during any inspection The third party testing requirement for lead
content was originally set by the CPSIA at 600 ppm but dropped to 300 ppm in
August 2009 However these lead content testing requirements were stayed by
the CPSC in January 2009 until February 10 2010 In December 2009 this stay
of enforcement was further extended until February 10 2011 In both cases the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 76 Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf
13 48
CPSC cited a need to implement further rulemaking and to give manufacturers
more time to comply77
US regulators also announced plans to set up a Beijing office to help
ensure Chinese exports are safe for Americans following a slew of recalls
involving childrenrsquos toys Particularly the US CSPC sought to establish a
permanent presence overseas for the first time to better cooperate with Chinese
regulators and companies so the countryrsquos products are up to US standards It
also planned to have commission staff working in the embassy in Beijing to
work with manufacturers and Chinese regulators One major task of Beijing
office was to educate Chinese manufacturers about the new requirements under
the CPSIA Considering some mutual economic interests between the US and
China Chinese manufacturers are expected to comply with this law since the
large retailers in the US require them to meet such standard78
Amid growing concerns over the safety of Chinese products the US
launched negotiations towards a common safety standard for toys on November
17 in Brussels with the EU as well The talks were formally opened during a
trilateral high-level meeting between EU Consumer Affairs Commissioner
Meglena Kuneva the US Chairman of the Consumer Product Safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 77 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review 78 ldquoUS seeks China office to ensure export safetyrdquo China Daily July 31 2009
13 49
Commission Nancy Nord and the Chinese Vice-Minister of AQSIQ Wei
Chuanzhong The three sides have decided to bring their joint efforts to a new
level by aligning their standards Toys will be the first targets since around 75
percent of toys sold around the world are made in China Common standards
and policy consistence are very crucial for Chinese manufacturers to do their
business in a fair and transparent arena points out Liang Mei deputy chairman
of China Toy Association Another comment was added that the companys
strong focus on research and development would help it to overcome the new
technological barriers and avoid safety disputes79 A certain kind of special
team that is engaged in investigating and studying technology standards of
various nations and international trends and managing onersquos own safety
standards higher than the general or keep it ahead of the criteria of the exporting
marketplaces were also suggested as solution by industry experts80
3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT
31 Preliminary findings under GATT Agreement
A preliminary research about the legitimacy of USrsquos recall on Chinese
toys under GATT Agreement insists that by placing a temporary ban on
Chinese toy products the United States would violate Article III which is
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 79 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007 80 ldquoTrouble in Toy Industryrdquo China Daily December 22 2008
13 50
National Treatment Despite violating GATT Article III4 the author insists
that a Panel would likely find the temporary ban on Chinese toy products valid
under Article XX(b) based on following rationales most of all the temporary
ban on Chinese toys is within the policies designated to protect the human life
and health of American children Just as the Panel in lsquoThailand ndash Cigarettersquo
case has recognized the negative human health effects of smoking a Panel
would likely conclude that the use of lead in childrenrsquos toys creates a negative
health effect It would likely then find that the United States sufficiently sets
forth a prima facie case for an Article XX(b) exception81 Moreover the author
writes no alternative measure could adequately diminish the high risk of lead
contamination of Chinese toys and therefore hold the strict measure valid
Authorrsquos opinion that the temporary ban on Chinese toy does not arbitrarily or
unjustifiably discriminate against Chinese toy imports also leads to justification
of US toy recall The logic behind is that the ban targets Chinese toy imports
because previous US measures failed to curtail the significant volume of
contaminated Chinese toys entering the US markets Since there are no
ulterior ldquoprotectionist objectivesrdquo the measure is not a ldquodisguised restrictionrdquo
under Article XXrsquos chapeau Therefore the author argues that since the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8113 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213
13 51
temporary ban satisfies all the requirements of Article XX(b) a Panel would
likely rule that it does not violate GATT principles82
32 Legal analysis why USrsquos toy recall is legally controversial under TBT Agreement When based on TBT Agreement one of the articles related to the USrsquos
recall on Chinese toy imports include Article II1 which states ldquoimported
product shall be accorded treatment no less favourable than that accorded to
domestic like productsrdquo representing MFN principle and NT 83 The other one
is Article II2 that regulates member statesrsquo measures not to be trade-restrictive
by stipulating that ldquotechnical regulations shall not be more trade-restrictive than
necessary to fulfill a legitimate objective taking account of the risks non-
fulfilment would createrdquo84
First of all Article II1 of TBT Agreement is highly likely to be violated
because it would treat Chinese toy imports less favorably than US domestic
toys To put in more detail since the essential factor that needs to be considered
is ldquolikenessrdquo between exports and imports determining whether US toys and
Chinese toys are like products under the meaning of Article II1 must be the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8213 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 83 TBT Art II1 84 TBT Art II2
13 52
prior analysis to reach such likely conclusion Just as Uche wrote in the legal
analysis under GATT Agreement Chinese toy imports are like products with
respect to US toys under the definition promulgated by GATT Article III4
because the ban would affect the ldquointernal sale offering for sale purchase
transportation distribution or userdquo of the Chinese toys85 According to Uche
ldquoin determining whether imported and domestic products are like products not
only the properties nature and quality of the product but also the end use of the
product must be consideredrdquo86 In fact Chinese toys and American toys share
similar nature which is to entertain children and manufacturers do not affect
such nature whether they are Americans or Chinese Also since manufacturing
factories in China are managed and controlled by Mattel with its same
operation policy the quality of Chinese-made toys and American-made toys
within Mattelrsquos manufacturing chain seems to be quite identical as well On top
of that regardless of their manufacturers toys generally have the same end-
users children When compared to customers in other age groups they seem to
share relatively similar tastes and consumer habits
On the other hand USrsquos recall on its Chinese imports can be analyzed
consistent with Article II2 of TBT Agreement According to the Panel Report
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 85 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 8613 Ibid13
13 53
of lsquoUS ndash Tunarsquo case the analysis of Article II2 of the TBT Agreement may be
conducted in two steps first to determine whether a certain action is taken to
fulfill a legitimate objective which include ldquoprotection of human health or
safetyrdquo and second if that is the case to determine whether that measure is
less trade-restrictive than necessary to fulfill such objective taking account of
the risks non-fulfillment would create87 Based on such criteria USrsquos recall was
due to protect American children from the exposure to the lead paint which can
be interpreted as the ldquolegitimate objectiverdquo On top of that the measure done by
the US can be regarded as less trade-restrictive than necessary to fulfill such
objective with the consideration about risks non-fulfillment would create since
the measure was merely a temporary recall on Mattelrsquos defects rather than
unilateral and arbitrary import restriction against the entire Chinese imports to
the US Also such measure may be originated from the risk-assessment of the
case when the legitimate objective protection of human health or safety has
failed to be fulfilled which might trigger serious physical and mental problems
to American children Therefore it can be concluded that USrsquos toy recall is not
inconsistent with TBT Article II2 when considering aforementioned facts
However although Article II2 is satisfied the recall measure taken by the US
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8713 WTO Panel Report lsquoUS mdash Tunarsquo (WTDS381R)
13
13 54
is still questionable because Article II1 and II2 of TBT Agreement are
obligations of WTO member nations which implies that both articles must be
satisfied to acquire legitimacy unlike the preliminary analysis based on GATT
Agreement Thus when the case similar to this occasion is brought to the
international court under the WTO there would be high probability that the
respondentrsquos recall measure might trigger legal controversy under the TBT
Agreement
IV FURTHER DISCUSSION AND CONCLUSION
This paper overall has implemented the case study of which the US has
recalled on Chinese toy imports concerning the lead paint and has analyzed the
suitability and legitimacy of such measure in light of TBT Agreement Prior to
the case study some applicable international rules were introduced GATT
Article I III XX(b) and the chapeau of Article XX which are MFN Principle
NT and General Exceptions to GATT provision respectively formulated the
basis of TBT Agreement In terms of TBT Agreement Article II1 and II2
were the main provision those are applicable to this specific case
Following such applicable international agreements toy industry trend
and the event outline of USrsquos recall on Chinese toy imports were displayed
Along with its volatile and seasonal characteristics the toy industry usually
13 55
incurs relatively higher costs on obsolete inventory lost sales and markdown
Also it is important strategy to survive that providing creative yet price-
competitive toys at the right quantity at the right stores during the very short
selling-windows At this point toy recall case done by the US on Chinese
imports in 2007 was one of the empirical evidence that shows aforementioned
drawback that toy industry and China as manufacturer is suffering from
Particularly this case of Mattelrsquos toy recall against Chinese toy products had
noteworthy significance as the occasion of which a certain multinational
corporationrsquos manufacture outsourcing got expanded to the scale of national
trade dispute concerning consumer product safety issue
Applying abovementioned articles from the TBT Agreement as an
analysis framework some legal controversies were presented regarding the US
toy recall case in the following section As the preliminary finding proved
based on GATT Agreement the recall measure itself violates MFN principle
and NT Nonetheless unlike GATT Agreement which contains exception
clause that justifies such violation TBT does not include any kind of
justification mechanism Therefore although the recall measure done by the US
satisfies Article II2 violation of Article II1 of TBT may cause legal
controversy when the similar case is brought to WTO
On the basis of such occasion and its legal issues several important
13 56
implications in the practical aspect can be drawn for the further discussion It
seems that although China is already well aware of the necessity to adopt and
apply international standards and to make their domestic ones harmonizing with
international norms through remarkable efforts as shown in some international
trade reports China is rather suffering from the disjunction between
continuously improving international standards and Chinarsquos lack of strict and
uniform enforcement of standards This may imply that efforts to make
international agreement and its application consistent must be done by both
international organization and local governments for effective connection
between the public and private sector Particularly the WTO should not stop at
establishing provisions but focus more on implementation with consideration
on each member nationrsquos industry environment and condition especially
regarding those of developing countries Consequently not only technical
standards and certificate management but also education and training program
for the industry fields ought to be provided in the scale of international
organizations
The Chinese government and industry groups also need to address this by
ensuring that Chinese exporters adhere to the standards of the importing
country Companies must invest time and effort in developing not only
standards and principles of safety for their suppliers but must also invest in
13 57
education and training to build the skills and abilities within the supplier
network to assure product safety88 At the same time the governments of
importing countries need to encourage Chinese authorities to develop global
standards on consumables then legislate and monitor them The difference in
standards across the world is clearly an issue These differences need to be
addressed with high priority so that consumers can benefit from globalization of
manufacturing and consumption The issue of global standards is contentious
because different countries have different trajectories of development The
standards of developing countries may not be acceptable to a developed country
On the other hand developing countries will some- times argue that they cannot
adopt the standards of the developed world because of the high costs associated
with these standards Nevertheless exports from developing countries should
adhere to the standards of the export markets Accordingly all those involved
in the global supply chain such as suppliers manufacturers and marketers need
to develop systems to ensure the standards are applied89
This issue with toy recalls takes on another dimension of concern in more
local level which is the cost issue caused by the vicious cycle in global supply
chain of toy industry Despite the awareness of Chinese manufacturers 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8813 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-72013 89 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 58
regarding international technical standards it may be hard for them to ignore
cheaper leaded-paint when squeezed between harsh demands on lower cost
from the US importers and domestic problems such as increasing labor cost and
RMB appreciation At this point the vicious cycle can be formed in toy
industryrsquos global supply chain in spite of the information and knowledge about
the current international standards local manufacturers use cheaper leaded paint
for lower cost Detecting excessive lead level from the paint demands on
technical standard becomes harsher within importing countries As a result
such higher standards require more cost for locals to be satisfied which
ultimately completes the vicious cycle Consequently it seems that further
discussion and researches about constructive measures including policy
changes may be essential and important to resolve such crisis more
fundamentally
13 59
REFERENCES
Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 Del V G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45 Jiacheng Z and Lu Hongjie (2013) Analyzing China Harmonization of Technical Barriers to Trade in the EU and US Markets The Twelfth Wuhan International Conference on E-Business ndash Emerging Operations amp Services Management Track Johnson M E (2001a) Learning from toys Lessons in managing supply chain
13 60
risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 Keith13 E13 M13 John13 S13 W13 and13 Tsunehiro13 O13 (2000)13 Quantifying13 the13 Impact13 of13 13 13 13 13 13 13 Technical13 Barriers13 to13 Trade13 A13 Framework13 for13 Analysis13 Policy13 Research13 13 13 13 13 13 13 Working13 Paper13 Development13 Research13 Group13 The13 World13 Bank Lee M A Flynn B B and Frohlich M T (2008) All supply chains donrsquot flow through understanding supply chain issues in product recalls Management and Organization Review 4 167ndash182 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal Marucheck A S (1987) On product liability and quality control IIE Transactions 19 355ndash360 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review Paul W B and Hari B (2008) Toy Recalls and China Emotion vs Evidence Management and Organization Review 42 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Reports and Reviews (Online documents included) Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby- Productshtml
13 61
Brief Guide to Analytical Methods for Measuring Lead in Paint Inter- Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground Report on Technical Barriers to Trade (2013) United States Trade Representative Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf The Impact of the TBT and SPS Agreements on Food Labeling and Safety Regulations httpcspinetorgreportscodexwtospsbthtm The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws-- StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml
13 62
GATTWTO Documents The Technical Barriers to Trade Agreement The General Agreement on Tariffs and Trade 1994 WTO Accession Protocol of The Peoplersquos Republic of China WTO Concerns on Indiarsquos Import Restriction on Chinese Toys WTO Technical information on TBT Trade topics Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm WTO Trade Policy Review (2012) WTO ldquoWhat is the WTOrdquo Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm WTO European Communities ndash Measures Affecting Asbestos and Asbestos- Containing Products WTDS135R
13 63
국문 초록
세계경제에 있어서 각 국가 경제의 연계성이 심화됨에 따라 많은
제조업들의 생산 라인과 공급 사슬 역시 세계화 되면서 주로 디자인이나
브랜드 관리를 담당하는 선진국과 생산과 제조를 담당하는 개발도상국
간의 기술 표준 차이에서 오는 문제점들이 발견되고 있다
세계무역기구(WTO) 체제하에서 무역에 관련된 기술표준들은 무역상
기술장벽 조항(TBT)에 따라 관리되어지나 WTO의 회원국들의 논의 하에
알맞은 조항을 명시하는 것과 조항의 효용성 또는 실제 각국의
기술표준들과 조항의 합치성은 별개의 문제인 것이 사실이다
본 논문은 미국 Mattel 사의 중국산 장난감 회수조치가 WTO
체제하에서 어떠한 법적 의미를 지니는지 살펴보았다 사건 당시 실제로
중국이 미국을 상대로 WTO에 제소하지는 않았지만 오늘날 대두되는
TBT의 중요성과 점점 더 심화되어가는 제조산업의 세계화 현상을
보았을 때 향후 비슷한 사건들이 발생할 가능성이 높기 때문에 이러한
분석은 유의미할 수 있으며 추후 시사하는 바 역시 클 것으로 예상된다
따라서 본 연구에서는 미국의 중국산 장난감 회수조치의 통상법적
사례분석을 통해 TBT가 기술표준문제에서 지니는 법적 의미를
분석하였다
키워드 세계무역기구 무역상 기술장벽협정 기술표준 Mattel사
장난감 회수조치 중국산 장난감
학번 2012-22086
ltstartpagegt10I INTRODUCTION 1II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 4 1 GATT ARTICLE I amp III 4 2 GATT ARTICLE XX(B) amp CHAPEAU OF ARTICLE XX 8 3 TBT UNDER THE WTO SYSTEM amp TBT ARTICLE II 10 4 OTHER RELATED TECHNICAL STANDARDS 20III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 28 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS 28 11 Characteristics of toy industry 28 12 Global supply chain with China involved 31 2 MATTELiexclmacrS TOY RECALL 34 21 Event outline 37 22 Aftermath of toy recall and its damage degree to the toy industry 40 23 Reaction and regulation of the US government and background policy 44 3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT 49 31 Preliminary findings under GATT Agreement 49 32 Legal analysis why USiexclmacrs toy recall is legally controversial under TBT Agreement 51IV FURTHER DISCUSSION AND CONCLUSION 54REFERENCES 59plusmnsup1sup1reg AtildeEcircmiddotIuml 63ltbodygt
13 27
into Chinarsquos customs territory without any indication as to whether or how the
regulations will be applied to domestic producers However in 2007 as in prior
years almost all of the notified measures have emanated from AQSIQ SAC or
China Certification Accreditation Association (CNCA) and have rarely
included measures from other agencies that appear to require notification such
as the Ministry of Health the Ministry of Information Industry (MII) and the
State Environmental Protection Administration (SEPA) Four years ago in part
to address this problem China had reportedly formed a new inter-agency
committee with representatives from approximately 20 ministries and agencies
and chaired by AQSIQ to achieve better coordination on TBT matters but
progress has been inconsistent in this area As a result some of Chinarsquos TBT
measures continue to enter into force without having first been notified to the
TBT Committee and without foreign companies having had the opportunity to
comment on them or even being given a transition period during which to make
necessary adjustments In other cases some written comments submitted by
US and other foreign interested parties seemed to be wholly disregarded
Sometimes there was insufficient time for China to consider about these
issues40
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 40 National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative13
13 28
III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS
11 Characteristics of toy industry
Baby product manufacturing industry worldwide caters to around four
million babies on a yearly basis generating retail revenue of nearly seven
billion dollars Demand in this industry has grown due to a rising number of
babies to be catered to partly because people are starting families later Product
innovation and development has allowed retailers and manufactures to widen
the market using new technologies and advanced marketing approaches The
market encompasses different segments which can be divided into toys
feeding accessories wipes disposable diapers body care products and
soothers41
Especially toy industry is one of the worldrsquos oldest creative industries
For centuries toys have helped children to have fun and to transform to creator
masters emulators nurturers friends collectors story lovers and experience
seekers42 Toy industry also produces products which meet lsquocritical needs as
defined by Nagurney et al (2001) which specifies that toy products along with
other products are necessary to sustain and prolong human life and well-being
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 41 Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby-Productshtml 42 Del Vecchio G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA
13 29
Moreover consumer products such as toys while not necessary to sustain
human life have certainly contributed to the quality of life and improved living
standards enjoyed by much of the population43
However creative business such as toys is extremely volatile and seasonal
in nature Volatility in the toy industry is caused by variable and unpredictable
demands very short and specific selling-windows and short product-life-cycles
Therefore investors and practitioners know very well that the toy industry is far
from tranquil44 Along with its volatile characteristics the toy industry also has
incurred relatively higher costs on obsolete inventory lost sales and markdown
as compared to other industries45 Therefore to survive these industries face a
very unique challenge that is to provide the right toys at the right quantity at the
right stores during the very short selling-windows and to frequently provide
creative and yet price-competitive toys46 Also within toy industry increasingly
educated parents with higher levels of disposable incomes and growing
awareness regarding safety and health issues accompanies strong demands on
international safety standards according to the recent international trends Such 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 43 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 44 Johnson ME (2001a) Learning from toys Lessons in managing supply chain risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 45 Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 46 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management
13 30
elements of toy industry ultimately lead and motivate toy companies to focus
not only on sales and marketing but also on product quality control and
technology innovation Toy industry has globalized with much sourcing of
components and ingredients from low-cost global suppliers increased
outsourcing of production to foreign production facilities and transportation
and distribution within global markets Recent safety problems can be also
traced back to changes in global supply chain systems47 Also the industry
must continue increasing marketing budgets and intensify its safety standard to
combat bad publicity which can put a dent in product sales such as the blow to
the formula market caused by reports of lead in the paint used to color toys
Such scares damage consumer confidence and company credibility
necessitating strong publicity campaigning as a remedy Government
involvement in manufacturing practices is also likely to increase meaning that
companies will have to comply with standards set in place to help protect
consumers48
In terms of the major market of the toy industry the US the EU and
Asia-Pacific combine to represent over 80 percent of the overall market
Among them developed countries such as the US and EU are responsible for 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 47 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 48 Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby-Productshtml
13 31
capital and technology-intensive sector including design and marketing while
developing countries like China are in charge of labor-intensive process such
as manufacturing This implies that when it comes to product recall such
distinction between design and manufacturing is important particularly in the
context of the toy industry because toy companies such as Mattel perform the
design of toys whereas unnamed overseas manufacturers do manufacturing
Therefore when a certain company recalls its products the rationale for recall
must be clarified whether it is due to design flaw such as sharp edges or small
detachable parts or some manufacturing defects including excess lead in
surface paint or any other harmful chemicals contained in the toy 49
12 Global supply chain with China involved
It is important that management practices be improved to handle the
complexity of global supply chains Companies offshoring their manufacturing
to China (and similar countries) cannot simply rely on intermediaries and
agents in Hong Kong or Singapore to coordinate production and ensure quality
Such an approach was good enough in the initial stages of offshoring but
clearly falls short a decade after offshoring became a common business practice
The offshoring companies need to develop capabilities and systems to engage
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 49 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 32
more directly and closely with China and similar overseas manufacturing
locations Toy companies need to develop robust systems for quality control
and testing of the toys manufactured at their suppliersrsquo factories Unless
companies learn to manage these complexities it is difficult to ensure product
quality and safety50
When taking a closer look into the toy-manufacturing sector in China
Chinarsquos domestic manufacturers are mostly small and medium-sized firms
which may have to make costly technology upgrades before exports Although
many foreign brands have entered the growing Chinese market and established
their own factories and distribution networks they could not improve the
working environment of Chinese local manufacturers rather continuous
scandals caused by their recalls involving made-in-China products resulted in
stiffer working environment safety concern and manufacturing standards To
be worse additional tests and certificates required of businesses drove up costs
while the frequent production line adjustments lowers efficiency of
manufacturing process According to the New York Times interview director
for toy making company explained their sufferings that When orders from
Germany were cancelled Lin had to adjust the program of machines that were
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 50 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 33
producing German orders to meet US requirements as the safety criteria
differed for both nations51
Not only external factors but also internal factors within China are
prevalent which contribute to the poor safety of Chinese imported toys Berman
and Swani assert that five factors among others mainly cause such tendency
cost pressures and quality fade multiple levels of outsourcing often involving
small local producers the existence of a large number of counterfeit goods
made in China Chinese cleverness at evading detection for safety-related
infractions and poor product safety surveillance by the Chinese and US
government These elements coalesce to create an environment where there is a
need to cut corners to meet suppliersrsquo price expectations where unsafe
alternatives are readily available and where the chance of detection of unsafe
goods is very low52
Just as mentioned in the previous section toy industry is facing the era of
global supply chain by much sourcing of components and ingredients from low-
cost global suppliers increased outsourcing of production to foreign production
facilities and transportation and distribution within global markets In this
context many toy recalls that occurred around 2007 and 2008 could be traced
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 51 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007 52 Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48
13 34
back to changes in global supply chain systems53 In the model of offshore
production manufacturers can prevent defects with careful production It is also
known that the toy companies can prevent most of these types of defects with
efficient quality control and inspection mechanisms54
2 MATTELrsquoS TOY RECALL
Abovementioned global supply chain and Chinarsquos involvement in the toy
industry as a major manufacturer has provoked numerous controversies among
Western customers including Mattelrsquos huge toy recalls These issues had even
more crucial impacts on Chinese local manufacturing sectors since they were
the biggest toy makers in international toy market and certainly toy is enjoyed
by much of the population worldwide just as other consumer products possess
enormous pool of consumers On top of that safety problem of the toy covered
with leaded paint as such also have led some young consumers to physical and
mental health problems or even death
Chinese toy recalls involved the Consumer Product Safety Commission
(CPSC) in the US In the historical perspective the earliest instance of toy
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 53 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 54 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13
13 35
recalls from the records of the CPSC was in 1974 when toy chests were recalled
following the death of a child Recalling toys and other products in large
numbers in an infrequent but not an unprecedented event Since 1974 over 680
toy products have been recalled Of these 550 recalls were made in the last 20
years Each year toys were recalled on an average of 28 occasions The number
of recalls remained roughly stable until 2006 but appears to have been on the
rise since then In 2007 CPSC had recalled 56 recalls which would be the
highest number of recalls in the history of the toy industry In other words
there has been a definite increase in the number of recalls in 2007 as Table 2
and Figure 1 display
13 36
Table 2 Toy Recalls (1988-2007)55
Figure 1 Toy Recalls Over Time (1988-2007)56
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 55 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13 56 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209
13 37
The number of recalls involving Chinese-made toys also appears to be on the
rise over the last few years Toy companies started moving the production of
toys in China in the early 1990s This trend has continued and accelerated in
recent years Recalls involving Chinese-made toys was hovering around 50 of
the total until 2002 so recalls did not increase for well over a decade after
manufacturing moved to China However since 2003 this figure had hovered
around 80 and reached 95 this year which is a dramatic rise57 In this
regard real cases regarding the US and EUrsquos recall against toys manufactured
in China will be the main focus hereafter incident outline the point at issue
comparison between the USrsquos response against the issue and that of EU and
legal analysis based on TBT Agreement under WTO system will be the
following contents
21 Event outline
The recall was because of the lead paint coverage which was processed
in Chinese factories Lead was banned in paint on toys and other childrenrsquos
products in the United States in the 1970s but the problem has arisen again as
more toys are imported from China Of roughly 39 lead-related recalls in a
certain year 38 were of Chinese-made goods according to the CPSC In fact
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 57 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45
13 38
about fifty percent of Mattelrsquos revenue comes from toys made in eleven
factories it owns and operates That is a high share for the toy industry But the
other half comes from toys that it outsources to up to fifty manufacturers in
China Those toys tend to be short-term products that feature characters from
movies and television shows rather than Barbie dolls or other Mattel brands58
In early July in 2007 one of the European retailers that sell Mattel toys
discovered the lead on some products On July 6 Mattel stopped operations at
the factory that produced the toys and initiated an investigation and then on
July 18 Mattel took a reporter for The New York Times on a tour of a factory
in Guanyao China and of Mattelrsquos toy safety lab in Shenzhen to show its
sophisticated testing and inspection facilities including equipment that could
detect lead paint on incoming products or supplies At that time Mattel
executives say it was unclear whether Mattel was facing a widespread lead
paint problem or if the European case was an anomaly When the companyrsquos
executives received conclusive data that persuaded them to recall the eighty-
three products the company contacted retailers who stocked the toys
Originally Mattel requires the factories it contracts with to use paint and other
materials provided by certified suppliers Mattel executives said they did not
know if the contract manufacturer substituted paint from a noncertified supplier
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 58 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 39
or if a certified supplier caused the problem59 Later it was found that even
though the company had developed a certification program and rigorous testing
rules to make sure that its Chinese contractors adhered to standards for the
allowable levels of lead in paint yet some subcontractors were careless while
others intentionally violated the rules by substituting paint from a noncertified
supplier who provided the lead paint60
The string of lead paint cases has drawn the most attention from toy
product related association and consumer watchdogs In light of the recalls
Nickelodeon - which owns the characters Dora the Explorer and Diego - has
decided to introduce a third-party monitor to check up on all of the companies
that make toys under its brands including Mattel61 Combined with the recent
scares in the United States of Chinese-made pet food and globally of Chinese-
made pharmaceuticals and toothpaste the string of toy recalls is inspiring new
demands for stepped-up enforcement of safety by United States regulators and
importers as well as by the government and industry in China This summer
the Toy Industry Association has been working with the federal Consumer
Product Safety Commission on new regulations to require more stringent safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 59 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007 60 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 61 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 40
checks The Toy Industry Association urges its members to routinely test
products it is importing to make sure they comply with federal safety standards
which prohibit for example surface paint that contains lead in toys or items
that could cause a choking hazard62 Meanwhile Mattel agreed to pay $23
million to the CPSC for violating a federal lead paint ban and marketing
importing and selling non-compliant toys in civil penalties The CPSC said the
fine against the No 1 toymaker and its Fisher-Price pre-school division was the
highest ever for the agencys regulated product violations and the third largest
in its history63
22 Aftermath of toy recall and its damage degree to the toy industry
Such an unprecedented toy recall of the US against China was also
proven through numbers and figures As Table 2 and Figure 2 display the
number of both Chinese toy recall and lead-contained toy recall tend to increase
as years pass by especially from the year 2000 To make these table and figure
Laplume and Bapuji complied a database of toy recalls based on the recall
notices posted on the website of the US CPSC They presented the data on toy
recalls in Table 2 with special attention given to those involving toys made in
China and those recalled for excessive lead Authors also presented the data
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 62 ldquoAs More Toys Are Recalled Trail Ends in Chinardquo The New York Times June 19 2007 63 Mattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 2009
13 41
pictorially in Figure 2 to allow a visual interpretation of trends and
developments64
Table 2 Number of Lead-Contained Toy Recall Announcements (1988-2008)65
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 64 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports13 65 Ibid
13 42
Figure 2 Number of Lead-Contained Toy Recall (1998-2008)66
Apparently the reason why Chinese factory used lead-contained paint was due
to cheaper price Multinational Corporation such as Mattel kept on requiring
low cost and price to their suppliers while suppliers including Chinese
manufacturers were facing serious difficulties regarding the fact that their
export prices were rising due to continuous appreciation of the Yuan and
escalating labor cost Consequently for Chinese factory owners who are often
under intense pressure to lower production costs tend to cut corners in making
products and regularly use cheap and illegal substitutes such as leaded paint to
their toys to survive as Mattelrsquos suppliers Namely Chinese local manufacturers
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 66 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports
13 43
got pressure not only from Western companiesrsquo appetite for cheaper toys but
also from the fierce local competition to satisfy such appetite Furthermore
numerous toy recalls from the US worsen the situation repeated scandals
involving Chinese products resulted in stringent environmental safety and
manufacturing standards Additional tests and certificates required of
businesses drove up costs even more67 Long supply chain involving multiple
contractors and subcontractors which are common in China were also
nominated as the major contributor Every link in the chain was susceptible to
fraud or contaminated goods Such uncertainty usually contributes to supply
chain breakdown since the larger the chain the more people get involved and
the greater the difficulty in controlling the quality of the product68
Aftermath of toy recall also included remarkable changes after the US
Congress passed the new federal childrenrsquos product laws in August 2008
setting higher standards for toy safety product line adjustments must be done
more frequently and comprehensively to satisfy requirements and standards of
Mattel and policies of US Congress Changes like these affect the factorys
working efficiency and increases costs For instance it takes about a weeks
time to make the machines adapt to new procedures and also involves huge
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 67 ldquoSmall World After All for Toy-making Hubrdquo China Daily December 23 2008 68 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007
13 44
expenditure on purchase of substitute materials when required69 The nightmare
had continued after regulators in Beijing revoked the export licenses of two toy
manufacturers one of the heads of those Chinese company that made toys for
Mattel for fifteen years and was behind the recall this month of about a million
Mattel toys committed suicide in a company warehouse in southern China The
death was the latest development in a year filled with prominent recalls and
product safety scandals involving goods made in China According to the
briefing of Chinese government one of the paint suppliers for Chinese
manufacturer had shipped the company a fake lead-free paint pigment that
could be used in producing paint70
23 Reaction and regulation of the US government and background policy
In the US responsibility for the safety of consumer products with the
exception of food pharmaceuticals and automobiles falls within the
jurisdiction of the US CPSC which regulates the sale and manufacture of more
than 15000 different consumer product The CPSC collects information about
product safety issues from sources such as hospitals doctors newspaper reports
industry reports consumer complaints investigations conducted by its staff and
reports from companies When a company becomes aware of hazards
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 69 ldquoTrouble in Chinarsquos Toy Industryrdquo China Daily December 22 2008 70 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007
13 45
associated with the products it sold it is required by law to inform the CPSC
immediately within 24 hours Based on the information it received the CPSC
works in coordination with the companies involved to recall the hazardous
products from the market The recall notices are publicly available on the
CPSCrsquos website The CPSCrsquos recall notices contain information about the
product being recalled the company recalling the product where the product
was recalled the hazard associated with the usage of the recalled product sale
details such as the number of units sold sales locations sale period and sale
price the procedure to return the product and the remedy offered by the
company71
Authority for the CPSC is provided in the 2008 Consumer Product Safety
Improvement Act (CPSIA) passed by the US Congress which gave makers and
sellers of childrens products such as toys clothing and books have until
February 10 2009 to comply with stricter standards for permissible lead
phthalate content limits and other mandatory safety requirements72 Following
considerable pushback from toymakers who said the deadline was unrealistic
and also applied to products that had already been shipped the CPSC agreed to
delay the deadline for the new testing and certification requirements by a year
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 71 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209 72 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384
13 46
to Feb 10 201073 Apparently this act is the result of a spike of 473 consumer
products recalled in 2007 in what is referred to as the ldquoYear of the Recallrdquo74 It
became effective Aug 14 2009 in the US and imposes tough standards for lead
and chemicals called phthalates in products intended for children age 12 and
under It requires that all childrenrsquos products comply with all applicable
childrenrsquos product safety rules are tested for compliance by a CPSC-accepted
laboratory have a written Childrenrsquos Product Certificate issued by the
manufacturer or importer that provides evidence of the productrsquos compliance
and have permanent tracking information affixed to the product and its
packaging75 In fact the law increased the budget of CPSC imposed new
testing and documentation requirements and set new acceptable levels of
several substances It imposed new requirements on manufacturers of toys and
other consumer products for children The Act also increased fines and
specified jail time for some violations The law became to have more wide-
sweeping nature comparing to a previous bill the Lead-Free Toys Act This
earlier bill was incorporated into this act which was apparently prompted by
various scandals over high lead content in toys in 2007
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 73 ldquoMattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 200913 74 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 75 The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws--StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act
13 47
The Act contained three main standards including exposure levels of lead
phthalate and mandatory testing Especially regarding the exposure level of
lead the legislation reduced the limit of lead allowed in surface coatings or
paint to 90 ppm from then-current limit of 600 ppm effective on 14 August
2009 The legislation reduces the amount of total lead content in childrens
product substrates to 600 ppm by 10 February 2009 300 ppm by 14 August
2009 and 100 ppm by 14 August 2011 On the other hand the legislation
required for mandatory testing that every manufacturer of a product subject to a
consumer product safety rule will provide a General Conformity Certificate to
certify based on unit testing or a reasonable testing program that the product
complies with all safety rules76 These certificates must accompany the product
through the distribution chain through the retailer They must be available to the
CPSC during any inspection The third party testing requirement for lead
content was originally set by the CPSIA at 600 ppm but dropped to 300 ppm in
August 2009 However these lead content testing requirements were stayed by
the CPSC in January 2009 until February 10 2010 In December 2009 this stay
of enforcement was further extended until February 10 2011 In both cases the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 76 Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf
13 48
CPSC cited a need to implement further rulemaking and to give manufacturers
more time to comply77
US regulators also announced plans to set up a Beijing office to help
ensure Chinese exports are safe for Americans following a slew of recalls
involving childrenrsquos toys Particularly the US CSPC sought to establish a
permanent presence overseas for the first time to better cooperate with Chinese
regulators and companies so the countryrsquos products are up to US standards It
also planned to have commission staff working in the embassy in Beijing to
work with manufacturers and Chinese regulators One major task of Beijing
office was to educate Chinese manufacturers about the new requirements under
the CPSIA Considering some mutual economic interests between the US and
China Chinese manufacturers are expected to comply with this law since the
large retailers in the US require them to meet such standard78
Amid growing concerns over the safety of Chinese products the US
launched negotiations towards a common safety standard for toys on November
17 in Brussels with the EU as well The talks were formally opened during a
trilateral high-level meeting between EU Consumer Affairs Commissioner
Meglena Kuneva the US Chairman of the Consumer Product Safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 77 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review 78 ldquoUS seeks China office to ensure export safetyrdquo China Daily July 31 2009
13 49
Commission Nancy Nord and the Chinese Vice-Minister of AQSIQ Wei
Chuanzhong The three sides have decided to bring their joint efforts to a new
level by aligning their standards Toys will be the first targets since around 75
percent of toys sold around the world are made in China Common standards
and policy consistence are very crucial for Chinese manufacturers to do their
business in a fair and transparent arena points out Liang Mei deputy chairman
of China Toy Association Another comment was added that the companys
strong focus on research and development would help it to overcome the new
technological barriers and avoid safety disputes79 A certain kind of special
team that is engaged in investigating and studying technology standards of
various nations and international trends and managing onersquos own safety
standards higher than the general or keep it ahead of the criteria of the exporting
marketplaces were also suggested as solution by industry experts80
3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT
31 Preliminary findings under GATT Agreement
A preliminary research about the legitimacy of USrsquos recall on Chinese
toys under GATT Agreement insists that by placing a temporary ban on
Chinese toy products the United States would violate Article III which is
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 79 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007 80 ldquoTrouble in Toy Industryrdquo China Daily December 22 2008
13 50
National Treatment Despite violating GATT Article III4 the author insists
that a Panel would likely find the temporary ban on Chinese toy products valid
under Article XX(b) based on following rationales most of all the temporary
ban on Chinese toys is within the policies designated to protect the human life
and health of American children Just as the Panel in lsquoThailand ndash Cigarettersquo
case has recognized the negative human health effects of smoking a Panel
would likely conclude that the use of lead in childrenrsquos toys creates a negative
health effect It would likely then find that the United States sufficiently sets
forth a prima facie case for an Article XX(b) exception81 Moreover the author
writes no alternative measure could adequately diminish the high risk of lead
contamination of Chinese toys and therefore hold the strict measure valid
Authorrsquos opinion that the temporary ban on Chinese toy does not arbitrarily or
unjustifiably discriminate against Chinese toy imports also leads to justification
of US toy recall The logic behind is that the ban targets Chinese toy imports
because previous US measures failed to curtail the significant volume of
contaminated Chinese toys entering the US markets Since there are no
ulterior ldquoprotectionist objectivesrdquo the measure is not a ldquodisguised restrictionrdquo
under Article XXrsquos chapeau Therefore the author argues that since the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8113 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213
13 51
temporary ban satisfies all the requirements of Article XX(b) a Panel would
likely rule that it does not violate GATT principles82
32 Legal analysis why USrsquos toy recall is legally controversial under TBT Agreement When based on TBT Agreement one of the articles related to the USrsquos
recall on Chinese toy imports include Article II1 which states ldquoimported
product shall be accorded treatment no less favourable than that accorded to
domestic like productsrdquo representing MFN principle and NT 83 The other one
is Article II2 that regulates member statesrsquo measures not to be trade-restrictive
by stipulating that ldquotechnical regulations shall not be more trade-restrictive than
necessary to fulfill a legitimate objective taking account of the risks non-
fulfilment would createrdquo84
First of all Article II1 of TBT Agreement is highly likely to be violated
because it would treat Chinese toy imports less favorably than US domestic
toys To put in more detail since the essential factor that needs to be considered
is ldquolikenessrdquo between exports and imports determining whether US toys and
Chinese toys are like products under the meaning of Article II1 must be the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8213 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 83 TBT Art II1 84 TBT Art II2
13 52
prior analysis to reach such likely conclusion Just as Uche wrote in the legal
analysis under GATT Agreement Chinese toy imports are like products with
respect to US toys under the definition promulgated by GATT Article III4
because the ban would affect the ldquointernal sale offering for sale purchase
transportation distribution or userdquo of the Chinese toys85 According to Uche
ldquoin determining whether imported and domestic products are like products not
only the properties nature and quality of the product but also the end use of the
product must be consideredrdquo86 In fact Chinese toys and American toys share
similar nature which is to entertain children and manufacturers do not affect
such nature whether they are Americans or Chinese Also since manufacturing
factories in China are managed and controlled by Mattel with its same
operation policy the quality of Chinese-made toys and American-made toys
within Mattelrsquos manufacturing chain seems to be quite identical as well On top
of that regardless of their manufacturers toys generally have the same end-
users children When compared to customers in other age groups they seem to
share relatively similar tastes and consumer habits
On the other hand USrsquos recall on its Chinese imports can be analyzed
consistent with Article II2 of TBT Agreement According to the Panel Report
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 85 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 8613 Ibid13
13 53
of lsquoUS ndash Tunarsquo case the analysis of Article II2 of the TBT Agreement may be
conducted in two steps first to determine whether a certain action is taken to
fulfill a legitimate objective which include ldquoprotection of human health or
safetyrdquo and second if that is the case to determine whether that measure is
less trade-restrictive than necessary to fulfill such objective taking account of
the risks non-fulfillment would create87 Based on such criteria USrsquos recall was
due to protect American children from the exposure to the lead paint which can
be interpreted as the ldquolegitimate objectiverdquo On top of that the measure done by
the US can be regarded as less trade-restrictive than necessary to fulfill such
objective with the consideration about risks non-fulfillment would create since
the measure was merely a temporary recall on Mattelrsquos defects rather than
unilateral and arbitrary import restriction against the entire Chinese imports to
the US Also such measure may be originated from the risk-assessment of the
case when the legitimate objective protection of human health or safety has
failed to be fulfilled which might trigger serious physical and mental problems
to American children Therefore it can be concluded that USrsquos toy recall is not
inconsistent with TBT Article II2 when considering aforementioned facts
However although Article II2 is satisfied the recall measure taken by the US
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8713 WTO Panel Report lsquoUS mdash Tunarsquo (WTDS381R)
13
13 54
is still questionable because Article II1 and II2 of TBT Agreement are
obligations of WTO member nations which implies that both articles must be
satisfied to acquire legitimacy unlike the preliminary analysis based on GATT
Agreement Thus when the case similar to this occasion is brought to the
international court under the WTO there would be high probability that the
respondentrsquos recall measure might trigger legal controversy under the TBT
Agreement
IV FURTHER DISCUSSION AND CONCLUSION
This paper overall has implemented the case study of which the US has
recalled on Chinese toy imports concerning the lead paint and has analyzed the
suitability and legitimacy of such measure in light of TBT Agreement Prior to
the case study some applicable international rules were introduced GATT
Article I III XX(b) and the chapeau of Article XX which are MFN Principle
NT and General Exceptions to GATT provision respectively formulated the
basis of TBT Agreement In terms of TBT Agreement Article II1 and II2
were the main provision those are applicable to this specific case
Following such applicable international agreements toy industry trend
and the event outline of USrsquos recall on Chinese toy imports were displayed
Along with its volatile and seasonal characteristics the toy industry usually
13 55
incurs relatively higher costs on obsolete inventory lost sales and markdown
Also it is important strategy to survive that providing creative yet price-
competitive toys at the right quantity at the right stores during the very short
selling-windows At this point toy recall case done by the US on Chinese
imports in 2007 was one of the empirical evidence that shows aforementioned
drawback that toy industry and China as manufacturer is suffering from
Particularly this case of Mattelrsquos toy recall against Chinese toy products had
noteworthy significance as the occasion of which a certain multinational
corporationrsquos manufacture outsourcing got expanded to the scale of national
trade dispute concerning consumer product safety issue
Applying abovementioned articles from the TBT Agreement as an
analysis framework some legal controversies were presented regarding the US
toy recall case in the following section As the preliminary finding proved
based on GATT Agreement the recall measure itself violates MFN principle
and NT Nonetheless unlike GATT Agreement which contains exception
clause that justifies such violation TBT does not include any kind of
justification mechanism Therefore although the recall measure done by the US
satisfies Article II2 violation of Article II1 of TBT may cause legal
controversy when the similar case is brought to WTO
On the basis of such occasion and its legal issues several important
13 56
implications in the practical aspect can be drawn for the further discussion It
seems that although China is already well aware of the necessity to adopt and
apply international standards and to make their domestic ones harmonizing with
international norms through remarkable efforts as shown in some international
trade reports China is rather suffering from the disjunction between
continuously improving international standards and Chinarsquos lack of strict and
uniform enforcement of standards This may imply that efforts to make
international agreement and its application consistent must be done by both
international organization and local governments for effective connection
between the public and private sector Particularly the WTO should not stop at
establishing provisions but focus more on implementation with consideration
on each member nationrsquos industry environment and condition especially
regarding those of developing countries Consequently not only technical
standards and certificate management but also education and training program
for the industry fields ought to be provided in the scale of international
organizations
The Chinese government and industry groups also need to address this by
ensuring that Chinese exporters adhere to the standards of the importing
country Companies must invest time and effort in developing not only
standards and principles of safety for their suppliers but must also invest in
13 57
education and training to build the skills and abilities within the supplier
network to assure product safety88 At the same time the governments of
importing countries need to encourage Chinese authorities to develop global
standards on consumables then legislate and monitor them The difference in
standards across the world is clearly an issue These differences need to be
addressed with high priority so that consumers can benefit from globalization of
manufacturing and consumption The issue of global standards is contentious
because different countries have different trajectories of development The
standards of developing countries may not be acceptable to a developed country
On the other hand developing countries will some- times argue that they cannot
adopt the standards of the developed world because of the high costs associated
with these standards Nevertheless exports from developing countries should
adhere to the standards of the export markets Accordingly all those involved
in the global supply chain such as suppliers manufacturers and marketers need
to develop systems to ensure the standards are applied89
This issue with toy recalls takes on another dimension of concern in more
local level which is the cost issue caused by the vicious cycle in global supply
chain of toy industry Despite the awareness of Chinese manufacturers 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8813 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-72013 89 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 58
regarding international technical standards it may be hard for them to ignore
cheaper leaded-paint when squeezed between harsh demands on lower cost
from the US importers and domestic problems such as increasing labor cost and
RMB appreciation At this point the vicious cycle can be formed in toy
industryrsquos global supply chain in spite of the information and knowledge about
the current international standards local manufacturers use cheaper leaded paint
for lower cost Detecting excessive lead level from the paint demands on
technical standard becomes harsher within importing countries As a result
such higher standards require more cost for locals to be satisfied which
ultimately completes the vicious cycle Consequently it seems that further
discussion and researches about constructive measures including policy
changes may be essential and important to resolve such crisis more
fundamentally
13 59
REFERENCES
Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 Del V G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45 Jiacheng Z and Lu Hongjie (2013) Analyzing China Harmonization of Technical Barriers to Trade in the EU and US Markets The Twelfth Wuhan International Conference on E-Business ndash Emerging Operations amp Services Management Track Johnson M E (2001a) Learning from toys Lessons in managing supply chain
13 60
risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 Keith13 E13 M13 John13 S13 W13 and13 Tsunehiro13 O13 (2000)13 Quantifying13 the13 Impact13 of13 13 13 13 13 13 13 Technical13 Barriers13 to13 Trade13 A13 Framework13 for13 Analysis13 Policy13 Research13 13 13 13 13 13 13 Working13 Paper13 Development13 Research13 Group13 The13 World13 Bank Lee M A Flynn B B and Frohlich M T (2008) All supply chains donrsquot flow through understanding supply chain issues in product recalls Management and Organization Review 4 167ndash182 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal Marucheck A S (1987) On product liability and quality control IIE Transactions 19 355ndash360 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review Paul W B and Hari B (2008) Toy Recalls and China Emotion vs Evidence Management and Organization Review 42 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Reports and Reviews (Online documents included) Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby- Productshtml
13 61
Brief Guide to Analytical Methods for Measuring Lead in Paint Inter- Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground Report on Technical Barriers to Trade (2013) United States Trade Representative Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf The Impact of the TBT and SPS Agreements on Food Labeling and Safety Regulations httpcspinetorgreportscodexwtospsbthtm The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws-- StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml
13 62
GATTWTO Documents The Technical Barriers to Trade Agreement The General Agreement on Tariffs and Trade 1994 WTO Accession Protocol of The Peoplersquos Republic of China WTO Concerns on Indiarsquos Import Restriction on Chinese Toys WTO Technical information on TBT Trade topics Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm WTO Trade Policy Review (2012) WTO ldquoWhat is the WTOrdquo Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm WTO European Communities ndash Measures Affecting Asbestos and Asbestos- Containing Products WTDS135R
13 63
국문 초록
세계경제에 있어서 각 국가 경제의 연계성이 심화됨에 따라 많은
제조업들의 생산 라인과 공급 사슬 역시 세계화 되면서 주로 디자인이나
브랜드 관리를 담당하는 선진국과 생산과 제조를 담당하는 개발도상국
간의 기술 표준 차이에서 오는 문제점들이 발견되고 있다
세계무역기구(WTO) 체제하에서 무역에 관련된 기술표준들은 무역상
기술장벽 조항(TBT)에 따라 관리되어지나 WTO의 회원국들의 논의 하에
알맞은 조항을 명시하는 것과 조항의 효용성 또는 실제 각국의
기술표준들과 조항의 합치성은 별개의 문제인 것이 사실이다
본 논문은 미국 Mattel 사의 중국산 장난감 회수조치가 WTO
체제하에서 어떠한 법적 의미를 지니는지 살펴보았다 사건 당시 실제로
중국이 미국을 상대로 WTO에 제소하지는 않았지만 오늘날 대두되는
TBT의 중요성과 점점 더 심화되어가는 제조산업의 세계화 현상을
보았을 때 향후 비슷한 사건들이 발생할 가능성이 높기 때문에 이러한
분석은 유의미할 수 있으며 추후 시사하는 바 역시 클 것으로 예상된다
따라서 본 연구에서는 미국의 중국산 장난감 회수조치의 통상법적
사례분석을 통해 TBT가 기술표준문제에서 지니는 법적 의미를
분석하였다
키워드 세계무역기구 무역상 기술장벽협정 기술표준 Mattel사
장난감 회수조치 중국산 장난감
학번 2012-22086
ltstartpagegt10I INTRODUCTION 1II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 4 1 GATT ARTICLE I amp III 4 2 GATT ARTICLE XX(B) amp CHAPEAU OF ARTICLE XX 8 3 TBT UNDER THE WTO SYSTEM amp TBT ARTICLE II 10 4 OTHER RELATED TECHNICAL STANDARDS 20III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 28 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS 28 11 Characteristics of toy industry 28 12 Global supply chain with China involved 31 2 MATTELiexclmacrS TOY RECALL 34 21 Event outline 37 22 Aftermath of toy recall and its damage degree to the toy industry 40 23 Reaction and regulation of the US government and background policy 44 3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT 49 31 Preliminary findings under GATT Agreement 49 32 Legal analysis why USiexclmacrs toy recall is legally controversial under TBT Agreement 51IV FURTHER DISCUSSION AND CONCLUSION 54REFERENCES 59plusmnsup1sup1reg AtildeEcircmiddotIuml 63ltbodygt
13 28
III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS
11 Characteristics of toy industry
Baby product manufacturing industry worldwide caters to around four
million babies on a yearly basis generating retail revenue of nearly seven
billion dollars Demand in this industry has grown due to a rising number of
babies to be catered to partly because people are starting families later Product
innovation and development has allowed retailers and manufactures to widen
the market using new technologies and advanced marketing approaches The
market encompasses different segments which can be divided into toys
feeding accessories wipes disposable diapers body care products and
soothers41
Especially toy industry is one of the worldrsquos oldest creative industries
For centuries toys have helped children to have fun and to transform to creator
masters emulators nurturers friends collectors story lovers and experience
seekers42 Toy industry also produces products which meet lsquocritical needs as
defined by Nagurney et al (2001) which specifies that toy products along with
other products are necessary to sustain and prolong human life and well-being
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 41 Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby-Productshtml 42 Del Vecchio G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA
13 29
Moreover consumer products such as toys while not necessary to sustain
human life have certainly contributed to the quality of life and improved living
standards enjoyed by much of the population43
However creative business such as toys is extremely volatile and seasonal
in nature Volatility in the toy industry is caused by variable and unpredictable
demands very short and specific selling-windows and short product-life-cycles
Therefore investors and practitioners know very well that the toy industry is far
from tranquil44 Along with its volatile characteristics the toy industry also has
incurred relatively higher costs on obsolete inventory lost sales and markdown
as compared to other industries45 Therefore to survive these industries face a
very unique challenge that is to provide the right toys at the right quantity at the
right stores during the very short selling-windows and to frequently provide
creative and yet price-competitive toys46 Also within toy industry increasingly
educated parents with higher levels of disposable incomes and growing
awareness regarding safety and health issues accompanies strong demands on
international safety standards according to the recent international trends Such 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 43 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 44 Johnson ME (2001a) Learning from toys Lessons in managing supply chain risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 45 Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 46 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management
13 30
elements of toy industry ultimately lead and motivate toy companies to focus
not only on sales and marketing but also on product quality control and
technology innovation Toy industry has globalized with much sourcing of
components and ingredients from low-cost global suppliers increased
outsourcing of production to foreign production facilities and transportation
and distribution within global markets Recent safety problems can be also
traced back to changes in global supply chain systems47 Also the industry
must continue increasing marketing budgets and intensify its safety standard to
combat bad publicity which can put a dent in product sales such as the blow to
the formula market caused by reports of lead in the paint used to color toys
Such scares damage consumer confidence and company credibility
necessitating strong publicity campaigning as a remedy Government
involvement in manufacturing practices is also likely to increase meaning that
companies will have to comply with standards set in place to help protect
consumers48
In terms of the major market of the toy industry the US the EU and
Asia-Pacific combine to represent over 80 percent of the overall market
Among them developed countries such as the US and EU are responsible for 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 47 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 48 Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby-Productshtml
13 31
capital and technology-intensive sector including design and marketing while
developing countries like China are in charge of labor-intensive process such
as manufacturing This implies that when it comes to product recall such
distinction between design and manufacturing is important particularly in the
context of the toy industry because toy companies such as Mattel perform the
design of toys whereas unnamed overseas manufacturers do manufacturing
Therefore when a certain company recalls its products the rationale for recall
must be clarified whether it is due to design flaw such as sharp edges or small
detachable parts or some manufacturing defects including excess lead in
surface paint or any other harmful chemicals contained in the toy 49
12 Global supply chain with China involved
It is important that management practices be improved to handle the
complexity of global supply chains Companies offshoring their manufacturing
to China (and similar countries) cannot simply rely on intermediaries and
agents in Hong Kong or Singapore to coordinate production and ensure quality
Such an approach was good enough in the initial stages of offshoring but
clearly falls short a decade after offshoring became a common business practice
The offshoring companies need to develop capabilities and systems to engage
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 49 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 32
more directly and closely with China and similar overseas manufacturing
locations Toy companies need to develop robust systems for quality control
and testing of the toys manufactured at their suppliersrsquo factories Unless
companies learn to manage these complexities it is difficult to ensure product
quality and safety50
When taking a closer look into the toy-manufacturing sector in China
Chinarsquos domestic manufacturers are mostly small and medium-sized firms
which may have to make costly technology upgrades before exports Although
many foreign brands have entered the growing Chinese market and established
their own factories and distribution networks they could not improve the
working environment of Chinese local manufacturers rather continuous
scandals caused by their recalls involving made-in-China products resulted in
stiffer working environment safety concern and manufacturing standards To
be worse additional tests and certificates required of businesses drove up costs
while the frequent production line adjustments lowers efficiency of
manufacturing process According to the New York Times interview director
for toy making company explained their sufferings that When orders from
Germany were cancelled Lin had to adjust the program of machines that were
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 50 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 33
producing German orders to meet US requirements as the safety criteria
differed for both nations51
Not only external factors but also internal factors within China are
prevalent which contribute to the poor safety of Chinese imported toys Berman
and Swani assert that five factors among others mainly cause such tendency
cost pressures and quality fade multiple levels of outsourcing often involving
small local producers the existence of a large number of counterfeit goods
made in China Chinese cleverness at evading detection for safety-related
infractions and poor product safety surveillance by the Chinese and US
government These elements coalesce to create an environment where there is a
need to cut corners to meet suppliersrsquo price expectations where unsafe
alternatives are readily available and where the chance of detection of unsafe
goods is very low52
Just as mentioned in the previous section toy industry is facing the era of
global supply chain by much sourcing of components and ingredients from low-
cost global suppliers increased outsourcing of production to foreign production
facilities and transportation and distribution within global markets In this
context many toy recalls that occurred around 2007 and 2008 could be traced
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 51 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007 52 Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48
13 34
back to changes in global supply chain systems53 In the model of offshore
production manufacturers can prevent defects with careful production It is also
known that the toy companies can prevent most of these types of defects with
efficient quality control and inspection mechanisms54
2 MATTELrsquoS TOY RECALL
Abovementioned global supply chain and Chinarsquos involvement in the toy
industry as a major manufacturer has provoked numerous controversies among
Western customers including Mattelrsquos huge toy recalls These issues had even
more crucial impacts on Chinese local manufacturing sectors since they were
the biggest toy makers in international toy market and certainly toy is enjoyed
by much of the population worldwide just as other consumer products possess
enormous pool of consumers On top of that safety problem of the toy covered
with leaded paint as such also have led some young consumers to physical and
mental health problems or even death
Chinese toy recalls involved the Consumer Product Safety Commission
(CPSC) in the US In the historical perspective the earliest instance of toy
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 53 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 54 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13
13 35
recalls from the records of the CPSC was in 1974 when toy chests were recalled
following the death of a child Recalling toys and other products in large
numbers in an infrequent but not an unprecedented event Since 1974 over 680
toy products have been recalled Of these 550 recalls were made in the last 20
years Each year toys were recalled on an average of 28 occasions The number
of recalls remained roughly stable until 2006 but appears to have been on the
rise since then In 2007 CPSC had recalled 56 recalls which would be the
highest number of recalls in the history of the toy industry In other words
there has been a definite increase in the number of recalls in 2007 as Table 2
and Figure 1 display
13 36
Table 2 Toy Recalls (1988-2007)55
Figure 1 Toy Recalls Over Time (1988-2007)56
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 55 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13 56 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209
13 37
The number of recalls involving Chinese-made toys also appears to be on the
rise over the last few years Toy companies started moving the production of
toys in China in the early 1990s This trend has continued and accelerated in
recent years Recalls involving Chinese-made toys was hovering around 50 of
the total until 2002 so recalls did not increase for well over a decade after
manufacturing moved to China However since 2003 this figure had hovered
around 80 and reached 95 this year which is a dramatic rise57 In this
regard real cases regarding the US and EUrsquos recall against toys manufactured
in China will be the main focus hereafter incident outline the point at issue
comparison between the USrsquos response against the issue and that of EU and
legal analysis based on TBT Agreement under WTO system will be the
following contents
21 Event outline
The recall was because of the lead paint coverage which was processed
in Chinese factories Lead was banned in paint on toys and other childrenrsquos
products in the United States in the 1970s but the problem has arisen again as
more toys are imported from China Of roughly 39 lead-related recalls in a
certain year 38 were of Chinese-made goods according to the CPSC In fact
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 57 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45
13 38
about fifty percent of Mattelrsquos revenue comes from toys made in eleven
factories it owns and operates That is a high share for the toy industry But the
other half comes from toys that it outsources to up to fifty manufacturers in
China Those toys tend to be short-term products that feature characters from
movies and television shows rather than Barbie dolls or other Mattel brands58
In early July in 2007 one of the European retailers that sell Mattel toys
discovered the lead on some products On July 6 Mattel stopped operations at
the factory that produced the toys and initiated an investigation and then on
July 18 Mattel took a reporter for The New York Times on a tour of a factory
in Guanyao China and of Mattelrsquos toy safety lab in Shenzhen to show its
sophisticated testing and inspection facilities including equipment that could
detect lead paint on incoming products or supplies At that time Mattel
executives say it was unclear whether Mattel was facing a widespread lead
paint problem or if the European case was an anomaly When the companyrsquos
executives received conclusive data that persuaded them to recall the eighty-
three products the company contacted retailers who stocked the toys
Originally Mattel requires the factories it contracts with to use paint and other
materials provided by certified suppliers Mattel executives said they did not
know if the contract manufacturer substituted paint from a noncertified supplier
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 58 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 39
or if a certified supplier caused the problem59 Later it was found that even
though the company had developed a certification program and rigorous testing
rules to make sure that its Chinese contractors adhered to standards for the
allowable levels of lead in paint yet some subcontractors were careless while
others intentionally violated the rules by substituting paint from a noncertified
supplier who provided the lead paint60
The string of lead paint cases has drawn the most attention from toy
product related association and consumer watchdogs In light of the recalls
Nickelodeon - which owns the characters Dora the Explorer and Diego - has
decided to introduce a third-party monitor to check up on all of the companies
that make toys under its brands including Mattel61 Combined with the recent
scares in the United States of Chinese-made pet food and globally of Chinese-
made pharmaceuticals and toothpaste the string of toy recalls is inspiring new
demands for stepped-up enforcement of safety by United States regulators and
importers as well as by the government and industry in China This summer
the Toy Industry Association has been working with the federal Consumer
Product Safety Commission on new regulations to require more stringent safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 59 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007 60 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 61 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 40
checks The Toy Industry Association urges its members to routinely test
products it is importing to make sure they comply with federal safety standards
which prohibit for example surface paint that contains lead in toys or items
that could cause a choking hazard62 Meanwhile Mattel agreed to pay $23
million to the CPSC for violating a federal lead paint ban and marketing
importing and selling non-compliant toys in civil penalties The CPSC said the
fine against the No 1 toymaker and its Fisher-Price pre-school division was the
highest ever for the agencys regulated product violations and the third largest
in its history63
22 Aftermath of toy recall and its damage degree to the toy industry
Such an unprecedented toy recall of the US against China was also
proven through numbers and figures As Table 2 and Figure 2 display the
number of both Chinese toy recall and lead-contained toy recall tend to increase
as years pass by especially from the year 2000 To make these table and figure
Laplume and Bapuji complied a database of toy recalls based on the recall
notices posted on the website of the US CPSC They presented the data on toy
recalls in Table 2 with special attention given to those involving toys made in
China and those recalled for excessive lead Authors also presented the data
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 62 ldquoAs More Toys Are Recalled Trail Ends in Chinardquo The New York Times June 19 2007 63 Mattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 2009
13 41
pictorially in Figure 2 to allow a visual interpretation of trends and
developments64
Table 2 Number of Lead-Contained Toy Recall Announcements (1988-2008)65
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 64 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports13 65 Ibid
13 42
Figure 2 Number of Lead-Contained Toy Recall (1998-2008)66
Apparently the reason why Chinese factory used lead-contained paint was due
to cheaper price Multinational Corporation such as Mattel kept on requiring
low cost and price to their suppliers while suppliers including Chinese
manufacturers were facing serious difficulties regarding the fact that their
export prices were rising due to continuous appreciation of the Yuan and
escalating labor cost Consequently for Chinese factory owners who are often
under intense pressure to lower production costs tend to cut corners in making
products and regularly use cheap and illegal substitutes such as leaded paint to
their toys to survive as Mattelrsquos suppliers Namely Chinese local manufacturers
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 66 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports
13 43
got pressure not only from Western companiesrsquo appetite for cheaper toys but
also from the fierce local competition to satisfy such appetite Furthermore
numerous toy recalls from the US worsen the situation repeated scandals
involving Chinese products resulted in stringent environmental safety and
manufacturing standards Additional tests and certificates required of
businesses drove up costs even more67 Long supply chain involving multiple
contractors and subcontractors which are common in China were also
nominated as the major contributor Every link in the chain was susceptible to
fraud or contaminated goods Such uncertainty usually contributes to supply
chain breakdown since the larger the chain the more people get involved and
the greater the difficulty in controlling the quality of the product68
Aftermath of toy recall also included remarkable changes after the US
Congress passed the new federal childrenrsquos product laws in August 2008
setting higher standards for toy safety product line adjustments must be done
more frequently and comprehensively to satisfy requirements and standards of
Mattel and policies of US Congress Changes like these affect the factorys
working efficiency and increases costs For instance it takes about a weeks
time to make the machines adapt to new procedures and also involves huge
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 67 ldquoSmall World After All for Toy-making Hubrdquo China Daily December 23 2008 68 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007
13 44
expenditure on purchase of substitute materials when required69 The nightmare
had continued after regulators in Beijing revoked the export licenses of two toy
manufacturers one of the heads of those Chinese company that made toys for
Mattel for fifteen years and was behind the recall this month of about a million
Mattel toys committed suicide in a company warehouse in southern China The
death was the latest development in a year filled with prominent recalls and
product safety scandals involving goods made in China According to the
briefing of Chinese government one of the paint suppliers for Chinese
manufacturer had shipped the company a fake lead-free paint pigment that
could be used in producing paint70
23 Reaction and regulation of the US government and background policy
In the US responsibility for the safety of consumer products with the
exception of food pharmaceuticals and automobiles falls within the
jurisdiction of the US CPSC which regulates the sale and manufacture of more
than 15000 different consumer product The CPSC collects information about
product safety issues from sources such as hospitals doctors newspaper reports
industry reports consumer complaints investigations conducted by its staff and
reports from companies When a company becomes aware of hazards
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 69 ldquoTrouble in Chinarsquos Toy Industryrdquo China Daily December 22 2008 70 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007
13 45
associated with the products it sold it is required by law to inform the CPSC
immediately within 24 hours Based on the information it received the CPSC
works in coordination with the companies involved to recall the hazardous
products from the market The recall notices are publicly available on the
CPSCrsquos website The CPSCrsquos recall notices contain information about the
product being recalled the company recalling the product where the product
was recalled the hazard associated with the usage of the recalled product sale
details such as the number of units sold sales locations sale period and sale
price the procedure to return the product and the remedy offered by the
company71
Authority for the CPSC is provided in the 2008 Consumer Product Safety
Improvement Act (CPSIA) passed by the US Congress which gave makers and
sellers of childrens products such as toys clothing and books have until
February 10 2009 to comply with stricter standards for permissible lead
phthalate content limits and other mandatory safety requirements72 Following
considerable pushback from toymakers who said the deadline was unrealistic
and also applied to products that had already been shipped the CPSC agreed to
delay the deadline for the new testing and certification requirements by a year
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 71 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209 72 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384
13 46
to Feb 10 201073 Apparently this act is the result of a spike of 473 consumer
products recalled in 2007 in what is referred to as the ldquoYear of the Recallrdquo74 It
became effective Aug 14 2009 in the US and imposes tough standards for lead
and chemicals called phthalates in products intended for children age 12 and
under It requires that all childrenrsquos products comply with all applicable
childrenrsquos product safety rules are tested for compliance by a CPSC-accepted
laboratory have a written Childrenrsquos Product Certificate issued by the
manufacturer or importer that provides evidence of the productrsquos compliance
and have permanent tracking information affixed to the product and its
packaging75 In fact the law increased the budget of CPSC imposed new
testing and documentation requirements and set new acceptable levels of
several substances It imposed new requirements on manufacturers of toys and
other consumer products for children The Act also increased fines and
specified jail time for some violations The law became to have more wide-
sweeping nature comparing to a previous bill the Lead-Free Toys Act This
earlier bill was incorporated into this act which was apparently prompted by
various scandals over high lead content in toys in 2007
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 73 ldquoMattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 200913 74 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 75 The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws--StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act
13 47
The Act contained three main standards including exposure levels of lead
phthalate and mandatory testing Especially regarding the exposure level of
lead the legislation reduced the limit of lead allowed in surface coatings or
paint to 90 ppm from then-current limit of 600 ppm effective on 14 August
2009 The legislation reduces the amount of total lead content in childrens
product substrates to 600 ppm by 10 February 2009 300 ppm by 14 August
2009 and 100 ppm by 14 August 2011 On the other hand the legislation
required for mandatory testing that every manufacturer of a product subject to a
consumer product safety rule will provide a General Conformity Certificate to
certify based on unit testing or a reasonable testing program that the product
complies with all safety rules76 These certificates must accompany the product
through the distribution chain through the retailer They must be available to the
CPSC during any inspection The third party testing requirement for lead
content was originally set by the CPSIA at 600 ppm but dropped to 300 ppm in
August 2009 However these lead content testing requirements were stayed by
the CPSC in January 2009 until February 10 2010 In December 2009 this stay
of enforcement was further extended until February 10 2011 In both cases the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 76 Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf
13 48
CPSC cited a need to implement further rulemaking and to give manufacturers
more time to comply77
US regulators also announced plans to set up a Beijing office to help
ensure Chinese exports are safe for Americans following a slew of recalls
involving childrenrsquos toys Particularly the US CSPC sought to establish a
permanent presence overseas for the first time to better cooperate with Chinese
regulators and companies so the countryrsquos products are up to US standards It
also planned to have commission staff working in the embassy in Beijing to
work with manufacturers and Chinese regulators One major task of Beijing
office was to educate Chinese manufacturers about the new requirements under
the CPSIA Considering some mutual economic interests between the US and
China Chinese manufacturers are expected to comply with this law since the
large retailers in the US require them to meet such standard78
Amid growing concerns over the safety of Chinese products the US
launched negotiations towards a common safety standard for toys on November
17 in Brussels with the EU as well The talks were formally opened during a
trilateral high-level meeting between EU Consumer Affairs Commissioner
Meglena Kuneva the US Chairman of the Consumer Product Safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 77 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review 78 ldquoUS seeks China office to ensure export safetyrdquo China Daily July 31 2009
13 49
Commission Nancy Nord and the Chinese Vice-Minister of AQSIQ Wei
Chuanzhong The three sides have decided to bring their joint efforts to a new
level by aligning their standards Toys will be the first targets since around 75
percent of toys sold around the world are made in China Common standards
and policy consistence are very crucial for Chinese manufacturers to do their
business in a fair and transparent arena points out Liang Mei deputy chairman
of China Toy Association Another comment was added that the companys
strong focus on research and development would help it to overcome the new
technological barriers and avoid safety disputes79 A certain kind of special
team that is engaged in investigating and studying technology standards of
various nations and international trends and managing onersquos own safety
standards higher than the general or keep it ahead of the criteria of the exporting
marketplaces were also suggested as solution by industry experts80
3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT
31 Preliminary findings under GATT Agreement
A preliminary research about the legitimacy of USrsquos recall on Chinese
toys under GATT Agreement insists that by placing a temporary ban on
Chinese toy products the United States would violate Article III which is
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 79 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007 80 ldquoTrouble in Toy Industryrdquo China Daily December 22 2008
13 50
National Treatment Despite violating GATT Article III4 the author insists
that a Panel would likely find the temporary ban on Chinese toy products valid
under Article XX(b) based on following rationales most of all the temporary
ban on Chinese toys is within the policies designated to protect the human life
and health of American children Just as the Panel in lsquoThailand ndash Cigarettersquo
case has recognized the negative human health effects of smoking a Panel
would likely conclude that the use of lead in childrenrsquos toys creates a negative
health effect It would likely then find that the United States sufficiently sets
forth a prima facie case for an Article XX(b) exception81 Moreover the author
writes no alternative measure could adequately diminish the high risk of lead
contamination of Chinese toys and therefore hold the strict measure valid
Authorrsquos opinion that the temporary ban on Chinese toy does not arbitrarily or
unjustifiably discriminate against Chinese toy imports also leads to justification
of US toy recall The logic behind is that the ban targets Chinese toy imports
because previous US measures failed to curtail the significant volume of
contaminated Chinese toys entering the US markets Since there are no
ulterior ldquoprotectionist objectivesrdquo the measure is not a ldquodisguised restrictionrdquo
under Article XXrsquos chapeau Therefore the author argues that since the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8113 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213
13 51
temporary ban satisfies all the requirements of Article XX(b) a Panel would
likely rule that it does not violate GATT principles82
32 Legal analysis why USrsquos toy recall is legally controversial under TBT Agreement When based on TBT Agreement one of the articles related to the USrsquos
recall on Chinese toy imports include Article II1 which states ldquoimported
product shall be accorded treatment no less favourable than that accorded to
domestic like productsrdquo representing MFN principle and NT 83 The other one
is Article II2 that regulates member statesrsquo measures not to be trade-restrictive
by stipulating that ldquotechnical regulations shall not be more trade-restrictive than
necessary to fulfill a legitimate objective taking account of the risks non-
fulfilment would createrdquo84
First of all Article II1 of TBT Agreement is highly likely to be violated
because it would treat Chinese toy imports less favorably than US domestic
toys To put in more detail since the essential factor that needs to be considered
is ldquolikenessrdquo between exports and imports determining whether US toys and
Chinese toys are like products under the meaning of Article II1 must be the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8213 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 83 TBT Art II1 84 TBT Art II2
13 52
prior analysis to reach such likely conclusion Just as Uche wrote in the legal
analysis under GATT Agreement Chinese toy imports are like products with
respect to US toys under the definition promulgated by GATT Article III4
because the ban would affect the ldquointernal sale offering for sale purchase
transportation distribution or userdquo of the Chinese toys85 According to Uche
ldquoin determining whether imported and domestic products are like products not
only the properties nature and quality of the product but also the end use of the
product must be consideredrdquo86 In fact Chinese toys and American toys share
similar nature which is to entertain children and manufacturers do not affect
such nature whether they are Americans or Chinese Also since manufacturing
factories in China are managed and controlled by Mattel with its same
operation policy the quality of Chinese-made toys and American-made toys
within Mattelrsquos manufacturing chain seems to be quite identical as well On top
of that regardless of their manufacturers toys generally have the same end-
users children When compared to customers in other age groups they seem to
share relatively similar tastes and consumer habits
On the other hand USrsquos recall on its Chinese imports can be analyzed
consistent with Article II2 of TBT Agreement According to the Panel Report
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 85 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 8613 Ibid13
13 53
of lsquoUS ndash Tunarsquo case the analysis of Article II2 of the TBT Agreement may be
conducted in two steps first to determine whether a certain action is taken to
fulfill a legitimate objective which include ldquoprotection of human health or
safetyrdquo and second if that is the case to determine whether that measure is
less trade-restrictive than necessary to fulfill such objective taking account of
the risks non-fulfillment would create87 Based on such criteria USrsquos recall was
due to protect American children from the exposure to the lead paint which can
be interpreted as the ldquolegitimate objectiverdquo On top of that the measure done by
the US can be regarded as less trade-restrictive than necessary to fulfill such
objective with the consideration about risks non-fulfillment would create since
the measure was merely a temporary recall on Mattelrsquos defects rather than
unilateral and arbitrary import restriction against the entire Chinese imports to
the US Also such measure may be originated from the risk-assessment of the
case when the legitimate objective protection of human health or safety has
failed to be fulfilled which might trigger serious physical and mental problems
to American children Therefore it can be concluded that USrsquos toy recall is not
inconsistent with TBT Article II2 when considering aforementioned facts
However although Article II2 is satisfied the recall measure taken by the US
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8713 WTO Panel Report lsquoUS mdash Tunarsquo (WTDS381R)
13
13 54
is still questionable because Article II1 and II2 of TBT Agreement are
obligations of WTO member nations which implies that both articles must be
satisfied to acquire legitimacy unlike the preliminary analysis based on GATT
Agreement Thus when the case similar to this occasion is brought to the
international court under the WTO there would be high probability that the
respondentrsquos recall measure might trigger legal controversy under the TBT
Agreement
IV FURTHER DISCUSSION AND CONCLUSION
This paper overall has implemented the case study of which the US has
recalled on Chinese toy imports concerning the lead paint and has analyzed the
suitability and legitimacy of such measure in light of TBT Agreement Prior to
the case study some applicable international rules were introduced GATT
Article I III XX(b) and the chapeau of Article XX which are MFN Principle
NT and General Exceptions to GATT provision respectively formulated the
basis of TBT Agreement In terms of TBT Agreement Article II1 and II2
were the main provision those are applicable to this specific case
Following such applicable international agreements toy industry trend
and the event outline of USrsquos recall on Chinese toy imports were displayed
Along with its volatile and seasonal characteristics the toy industry usually
13 55
incurs relatively higher costs on obsolete inventory lost sales and markdown
Also it is important strategy to survive that providing creative yet price-
competitive toys at the right quantity at the right stores during the very short
selling-windows At this point toy recall case done by the US on Chinese
imports in 2007 was one of the empirical evidence that shows aforementioned
drawback that toy industry and China as manufacturer is suffering from
Particularly this case of Mattelrsquos toy recall against Chinese toy products had
noteworthy significance as the occasion of which a certain multinational
corporationrsquos manufacture outsourcing got expanded to the scale of national
trade dispute concerning consumer product safety issue
Applying abovementioned articles from the TBT Agreement as an
analysis framework some legal controversies were presented regarding the US
toy recall case in the following section As the preliminary finding proved
based on GATT Agreement the recall measure itself violates MFN principle
and NT Nonetheless unlike GATT Agreement which contains exception
clause that justifies such violation TBT does not include any kind of
justification mechanism Therefore although the recall measure done by the US
satisfies Article II2 violation of Article II1 of TBT may cause legal
controversy when the similar case is brought to WTO
On the basis of such occasion and its legal issues several important
13 56
implications in the practical aspect can be drawn for the further discussion It
seems that although China is already well aware of the necessity to adopt and
apply international standards and to make their domestic ones harmonizing with
international norms through remarkable efforts as shown in some international
trade reports China is rather suffering from the disjunction between
continuously improving international standards and Chinarsquos lack of strict and
uniform enforcement of standards This may imply that efforts to make
international agreement and its application consistent must be done by both
international organization and local governments for effective connection
between the public and private sector Particularly the WTO should not stop at
establishing provisions but focus more on implementation with consideration
on each member nationrsquos industry environment and condition especially
regarding those of developing countries Consequently not only technical
standards and certificate management but also education and training program
for the industry fields ought to be provided in the scale of international
organizations
The Chinese government and industry groups also need to address this by
ensuring that Chinese exporters adhere to the standards of the importing
country Companies must invest time and effort in developing not only
standards and principles of safety for their suppliers but must also invest in
13 57
education and training to build the skills and abilities within the supplier
network to assure product safety88 At the same time the governments of
importing countries need to encourage Chinese authorities to develop global
standards on consumables then legislate and monitor them The difference in
standards across the world is clearly an issue These differences need to be
addressed with high priority so that consumers can benefit from globalization of
manufacturing and consumption The issue of global standards is contentious
because different countries have different trajectories of development The
standards of developing countries may not be acceptable to a developed country
On the other hand developing countries will some- times argue that they cannot
adopt the standards of the developed world because of the high costs associated
with these standards Nevertheless exports from developing countries should
adhere to the standards of the export markets Accordingly all those involved
in the global supply chain such as suppliers manufacturers and marketers need
to develop systems to ensure the standards are applied89
This issue with toy recalls takes on another dimension of concern in more
local level which is the cost issue caused by the vicious cycle in global supply
chain of toy industry Despite the awareness of Chinese manufacturers 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8813 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-72013 89 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 58
regarding international technical standards it may be hard for them to ignore
cheaper leaded-paint when squeezed between harsh demands on lower cost
from the US importers and domestic problems such as increasing labor cost and
RMB appreciation At this point the vicious cycle can be formed in toy
industryrsquos global supply chain in spite of the information and knowledge about
the current international standards local manufacturers use cheaper leaded paint
for lower cost Detecting excessive lead level from the paint demands on
technical standard becomes harsher within importing countries As a result
such higher standards require more cost for locals to be satisfied which
ultimately completes the vicious cycle Consequently it seems that further
discussion and researches about constructive measures including policy
changes may be essential and important to resolve such crisis more
fundamentally
13 59
REFERENCES
Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 Del V G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45 Jiacheng Z and Lu Hongjie (2013) Analyzing China Harmonization of Technical Barriers to Trade in the EU and US Markets The Twelfth Wuhan International Conference on E-Business ndash Emerging Operations amp Services Management Track Johnson M E (2001a) Learning from toys Lessons in managing supply chain
13 60
risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 Keith13 E13 M13 John13 S13 W13 and13 Tsunehiro13 O13 (2000)13 Quantifying13 the13 Impact13 of13 13 13 13 13 13 13 Technical13 Barriers13 to13 Trade13 A13 Framework13 for13 Analysis13 Policy13 Research13 13 13 13 13 13 13 Working13 Paper13 Development13 Research13 Group13 The13 World13 Bank Lee M A Flynn B B and Frohlich M T (2008) All supply chains donrsquot flow through understanding supply chain issues in product recalls Management and Organization Review 4 167ndash182 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal Marucheck A S (1987) On product liability and quality control IIE Transactions 19 355ndash360 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review Paul W B and Hari B (2008) Toy Recalls and China Emotion vs Evidence Management and Organization Review 42 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Reports and Reviews (Online documents included) Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby- Productshtml
13 61
Brief Guide to Analytical Methods for Measuring Lead in Paint Inter- Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground Report on Technical Barriers to Trade (2013) United States Trade Representative Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf The Impact of the TBT and SPS Agreements on Food Labeling and Safety Regulations httpcspinetorgreportscodexwtospsbthtm The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws-- StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml
13 62
GATTWTO Documents The Technical Barriers to Trade Agreement The General Agreement on Tariffs and Trade 1994 WTO Accession Protocol of The Peoplersquos Republic of China WTO Concerns on Indiarsquos Import Restriction on Chinese Toys WTO Technical information on TBT Trade topics Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm WTO Trade Policy Review (2012) WTO ldquoWhat is the WTOrdquo Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm WTO European Communities ndash Measures Affecting Asbestos and Asbestos- Containing Products WTDS135R
13 63
국문 초록
세계경제에 있어서 각 국가 경제의 연계성이 심화됨에 따라 많은
제조업들의 생산 라인과 공급 사슬 역시 세계화 되면서 주로 디자인이나
브랜드 관리를 담당하는 선진국과 생산과 제조를 담당하는 개발도상국
간의 기술 표준 차이에서 오는 문제점들이 발견되고 있다
세계무역기구(WTO) 체제하에서 무역에 관련된 기술표준들은 무역상
기술장벽 조항(TBT)에 따라 관리되어지나 WTO의 회원국들의 논의 하에
알맞은 조항을 명시하는 것과 조항의 효용성 또는 실제 각국의
기술표준들과 조항의 합치성은 별개의 문제인 것이 사실이다
본 논문은 미국 Mattel 사의 중국산 장난감 회수조치가 WTO
체제하에서 어떠한 법적 의미를 지니는지 살펴보았다 사건 당시 실제로
중국이 미국을 상대로 WTO에 제소하지는 않았지만 오늘날 대두되는
TBT의 중요성과 점점 더 심화되어가는 제조산업의 세계화 현상을
보았을 때 향후 비슷한 사건들이 발생할 가능성이 높기 때문에 이러한
분석은 유의미할 수 있으며 추후 시사하는 바 역시 클 것으로 예상된다
따라서 본 연구에서는 미국의 중국산 장난감 회수조치의 통상법적
사례분석을 통해 TBT가 기술표준문제에서 지니는 법적 의미를
분석하였다
키워드 세계무역기구 무역상 기술장벽협정 기술표준 Mattel사
장난감 회수조치 중국산 장난감
학번 2012-22086
ltstartpagegt10I INTRODUCTION 1II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 4 1 GATT ARTICLE I amp III 4 2 GATT ARTICLE XX(B) amp CHAPEAU OF ARTICLE XX 8 3 TBT UNDER THE WTO SYSTEM amp TBT ARTICLE II 10 4 OTHER RELATED TECHNICAL STANDARDS 20III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 28 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS 28 11 Characteristics of toy industry 28 12 Global supply chain with China involved 31 2 MATTELiexclmacrS TOY RECALL 34 21 Event outline 37 22 Aftermath of toy recall and its damage degree to the toy industry 40 23 Reaction and regulation of the US government and background policy 44 3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT 49 31 Preliminary findings under GATT Agreement 49 32 Legal analysis why USiexclmacrs toy recall is legally controversial under TBT Agreement 51IV FURTHER DISCUSSION AND CONCLUSION 54REFERENCES 59plusmnsup1sup1reg AtildeEcircmiddotIuml 63ltbodygt
13 29
Moreover consumer products such as toys while not necessary to sustain
human life have certainly contributed to the quality of life and improved living
standards enjoyed by much of the population43
However creative business such as toys is extremely volatile and seasonal
in nature Volatility in the toy industry is caused by variable and unpredictable
demands very short and specific selling-windows and short product-life-cycles
Therefore investors and practitioners know very well that the toy industry is far
from tranquil44 Along with its volatile characteristics the toy industry also has
incurred relatively higher costs on obsolete inventory lost sales and markdown
as compared to other industries45 Therefore to survive these industries face a
very unique challenge that is to provide the right toys at the right quantity at the
right stores during the very short selling-windows and to frequently provide
creative and yet price-competitive toys46 Also within toy industry increasingly
educated parents with higher levels of disposable incomes and growing
awareness regarding safety and health issues accompanies strong demands on
international safety standards according to the recent international trends Such 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 43 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 44 Johnson ME (2001a) Learning from toys Lessons in managing supply chain risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 45 Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 46 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management
13 30
elements of toy industry ultimately lead and motivate toy companies to focus
not only on sales and marketing but also on product quality control and
technology innovation Toy industry has globalized with much sourcing of
components and ingredients from low-cost global suppliers increased
outsourcing of production to foreign production facilities and transportation
and distribution within global markets Recent safety problems can be also
traced back to changes in global supply chain systems47 Also the industry
must continue increasing marketing budgets and intensify its safety standard to
combat bad publicity which can put a dent in product sales such as the blow to
the formula market caused by reports of lead in the paint used to color toys
Such scares damage consumer confidence and company credibility
necessitating strong publicity campaigning as a remedy Government
involvement in manufacturing practices is also likely to increase meaning that
companies will have to comply with standards set in place to help protect
consumers48
In terms of the major market of the toy industry the US the EU and
Asia-Pacific combine to represent over 80 percent of the overall market
Among them developed countries such as the US and EU are responsible for 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 47 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 48 Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby-Productshtml
13 31
capital and technology-intensive sector including design and marketing while
developing countries like China are in charge of labor-intensive process such
as manufacturing This implies that when it comes to product recall such
distinction between design and manufacturing is important particularly in the
context of the toy industry because toy companies such as Mattel perform the
design of toys whereas unnamed overseas manufacturers do manufacturing
Therefore when a certain company recalls its products the rationale for recall
must be clarified whether it is due to design flaw such as sharp edges or small
detachable parts or some manufacturing defects including excess lead in
surface paint or any other harmful chemicals contained in the toy 49
12 Global supply chain with China involved
It is important that management practices be improved to handle the
complexity of global supply chains Companies offshoring their manufacturing
to China (and similar countries) cannot simply rely on intermediaries and
agents in Hong Kong or Singapore to coordinate production and ensure quality
Such an approach was good enough in the initial stages of offshoring but
clearly falls short a decade after offshoring became a common business practice
The offshoring companies need to develop capabilities and systems to engage
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 49 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 32
more directly and closely with China and similar overseas manufacturing
locations Toy companies need to develop robust systems for quality control
and testing of the toys manufactured at their suppliersrsquo factories Unless
companies learn to manage these complexities it is difficult to ensure product
quality and safety50
When taking a closer look into the toy-manufacturing sector in China
Chinarsquos domestic manufacturers are mostly small and medium-sized firms
which may have to make costly technology upgrades before exports Although
many foreign brands have entered the growing Chinese market and established
their own factories and distribution networks they could not improve the
working environment of Chinese local manufacturers rather continuous
scandals caused by their recalls involving made-in-China products resulted in
stiffer working environment safety concern and manufacturing standards To
be worse additional tests and certificates required of businesses drove up costs
while the frequent production line adjustments lowers efficiency of
manufacturing process According to the New York Times interview director
for toy making company explained their sufferings that When orders from
Germany were cancelled Lin had to adjust the program of machines that were
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 50 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 33
producing German orders to meet US requirements as the safety criteria
differed for both nations51
Not only external factors but also internal factors within China are
prevalent which contribute to the poor safety of Chinese imported toys Berman
and Swani assert that five factors among others mainly cause such tendency
cost pressures and quality fade multiple levels of outsourcing often involving
small local producers the existence of a large number of counterfeit goods
made in China Chinese cleverness at evading detection for safety-related
infractions and poor product safety surveillance by the Chinese and US
government These elements coalesce to create an environment where there is a
need to cut corners to meet suppliersrsquo price expectations where unsafe
alternatives are readily available and where the chance of detection of unsafe
goods is very low52
Just as mentioned in the previous section toy industry is facing the era of
global supply chain by much sourcing of components and ingredients from low-
cost global suppliers increased outsourcing of production to foreign production
facilities and transportation and distribution within global markets In this
context many toy recalls that occurred around 2007 and 2008 could be traced
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 51 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007 52 Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48
13 34
back to changes in global supply chain systems53 In the model of offshore
production manufacturers can prevent defects with careful production It is also
known that the toy companies can prevent most of these types of defects with
efficient quality control and inspection mechanisms54
2 MATTELrsquoS TOY RECALL
Abovementioned global supply chain and Chinarsquos involvement in the toy
industry as a major manufacturer has provoked numerous controversies among
Western customers including Mattelrsquos huge toy recalls These issues had even
more crucial impacts on Chinese local manufacturing sectors since they were
the biggest toy makers in international toy market and certainly toy is enjoyed
by much of the population worldwide just as other consumer products possess
enormous pool of consumers On top of that safety problem of the toy covered
with leaded paint as such also have led some young consumers to physical and
mental health problems or even death
Chinese toy recalls involved the Consumer Product Safety Commission
(CPSC) in the US In the historical perspective the earliest instance of toy
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 53 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 54 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13
13 35
recalls from the records of the CPSC was in 1974 when toy chests were recalled
following the death of a child Recalling toys and other products in large
numbers in an infrequent but not an unprecedented event Since 1974 over 680
toy products have been recalled Of these 550 recalls were made in the last 20
years Each year toys were recalled on an average of 28 occasions The number
of recalls remained roughly stable until 2006 but appears to have been on the
rise since then In 2007 CPSC had recalled 56 recalls which would be the
highest number of recalls in the history of the toy industry In other words
there has been a definite increase in the number of recalls in 2007 as Table 2
and Figure 1 display
13 36
Table 2 Toy Recalls (1988-2007)55
Figure 1 Toy Recalls Over Time (1988-2007)56
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 55 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13 56 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209
13 37
The number of recalls involving Chinese-made toys also appears to be on the
rise over the last few years Toy companies started moving the production of
toys in China in the early 1990s This trend has continued and accelerated in
recent years Recalls involving Chinese-made toys was hovering around 50 of
the total until 2002 so recalls did not increase for well over a decade after
manufacturing moved to China However since 2003 this figure had hovered
around 80 and reached 95 this year which is a dramatic rise57 In this
regard real cases regarding the US and EUrsquos recall against toys manufactured
in China will be the main focus hereafter incident outline the point at issue
comparison between the USrsquos response against the issue and that of EU and
legal analysis based on TBT Agreement under WTO system will be the
following contents
21 Event outline
The recall was because of the lead paint coverage which was processed
in Chinese factories Lead was banned in paint on toys and other childrenrsquos
products in the United States in the 1970s but the problem has arisen again as
more toys are imported from China Of roughly 39 lead-related recalls in a
certain year 38 were of Chinese-made goods according to the CPSC In fact
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 57 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45
13 38
about fifty percent of Mattelrsquos revenue comes from toys made in eleven
factories it owns and operates That is a high share for the toy industry But the
other half comes from toys that it outsources to up to fifty manufacturers in
China Those toys tend to be short-term products that feature characters from
movies and television shows rather than Barbie dolls or other Mattel brands58
In early July in 2007 one of the European retailers that sell Mattel toys
discovered the lead on some products On July 6 Mattel stopped operations at
the factory that produced the toys and initiated an investigation and then on
July 18 Mattel took a reporter for The New York Times on a tour of a factory
in Guanyao China and of Mattelrsquos toy safety lab in Shenzhen to show its
sophisticated testing and inspection facilities including equipment that could
detect lead paint on incoming products or supplies At that time Mattel
executives say it was unclear whether Mattel was facing a widespread lead
paint problem or if the European case was an anomaly When the companyrsquos
executives received conclusive data that persuaded them to recall the eighty-
three products the company contacted retailers who stocked the toys
Originally Mattel requires the factories it contracts with to use paint and other
materials provided by certified suppliers Mattel executives said they did not
know if the contract manufacturer substituted paint from a noncertified supplier
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 58 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 39
or if a certified supplier caused the problem59 Later it was found that even
though the company had developed a certification program and rigorous testing
rules to make sure that its Chinese contractors adhered to standards for the
allowable levels of lead in paint yet some subcontractors were careless while
others intentionally violated the rules by substituting paint from a noncertified
supplier who provided the lead paint60
The string of lead paint cases has drawn the most attention from toy
product related association and consumer watchdogs In light of the recalls
Nickelodeon - which owns the characters Dora the Explorer and Diego - has
decided to introduce a third-party monitor to check up on all of the companies
that make toys under its brands including Mattel61 Combined with the recent
scares in the United States of Chinese-made pet food and globally of Chinese-
made pharmaceuticals and toothpaste the string of toy recalls is inspiring new
demands for stepped-up enforcement of safety by United States regulators and
importers as well as by the government and industry in China This summer
the Toy Industry Association has been working with the federal Consumer
Product Safety Commission on new regulations to require more stringent safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 59 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007 60 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 61 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 40
checks The Toy Industry Association urges its members to routinely test
products it is importing to make sure they comply with federal safety standards
which prohibit for example surface paint that contains lead in toys or items
that could cause a choking hazard62 Meanwhile Mattel agreed to pay $23
million to the CPSC for violating a federal lead paint ban and marketing
importing and selling non-compliant toys in civil penalties The CPSC said the
fine against the No 1 toymaker and its Fisher-Price pre-school division was the
highest ever for the agencys regulated product violations and the third largest
in its history63
22 Aftermath of toy recall and its damage degree to the toy industry
Such an unprecedented toy recall of the US against China was also
proven through numbers and figures As Table 2 and Figure 2 display the
number of both Chinese toy recall and lead-contained toy recall tend to increase
as years pass by especially from the year 2000 To make these table and figure
Laplume and Bapuji complied a database of toy recalls based on the recall
notices posted on the website of the US CPSC They presented the data on toy
recalls in Table 2 with special attention given to those involving toys made in
China and those recalled for excessive lead Authors also presented the data
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 62 ldquoAs More Toys Are Recalled Trail Ends in Chinardquo The New York Times June 19 2007 63 Mattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 2009
13 41
pictorially in Figure 2 to allow a visual interpretation of trends and
developments64
Table 2 Number of Lead-Contained Toy Recall Announcements (1988-2008)65
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 64 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports13 65 Ibid
13 42
Figure 2 Number of Lead-Contained Toy Recall (1998-2008)66
Apparently the reason why Chinese factory used lead-contained paint was due
to cheaper price Multinational Corporation such as Mattel kept on requiring
low cost and price to their suppliers while suppliers including Chinese
manufacturers were facing serious difficulties regarding the fact that their
export prices were rising due to continuous appreciation of the Yuan and
escalating labor cost Consequently for Chinese factory owners who are often
under intense pressure to lower production costs tend to cut corners in making
products and regularly use cheap and illegal substitutes such as leaded paint to
their toys to survive as Mattelrsquos suppliers Namely Chinese local manufacturers
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 66 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports
13 43
got pressure not only from Western companiesrsquo appetite for cheaper toys but
also from the fierce local competition to satisfy such appetite Furthermore
numerous toy recalls from the US worsen the situation repeated scandals
involving Chinese products resulted in stringent environmental safety and
manufacturing standards Additional tests and certificates required of
businesses drove up costs even more67 Long supply chain involving multiple
contractors and subcontractors which are common in China were also
nominated as the major contributor Every link in the chain was susceptible to
fraud or contaminated goods Such uncertainty usually contributes to supply
chain breakdown since the larger the chain the more people get involved and
the greater the difficulty in controlling the quality of the product68
Aftermath of toy recall also included remarkable changes after the US
Congress passed the new federal childrenrsquos product laws in August 2008
setting higher standards for toy safety product line adjustments must be done
more frequently and comprehensively to satisfy requirements and standards of
Mattel and policies of US Congress Changes like these affect the factorys
working efficiency and increases costs For instance it takes about a weeks
time to make the machines adapt to new procedures and also involves huge
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 67 ldquoSmall World After All for Toy-making Hubrdquo China Daily December 23 2008 68 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007
13 44
expenditure on purchase of substitute materials when required69 The nightmare
had continued after regulators in Beijing revoked the export licenses of two toy
manufacturers one of the heads of those Chinese company that made toys for
Mattel for fifteen years and was behind the recall this month of about a million
Mattel toys committed suicide in a company warehouse in southern China The
death was the latest development in a year filled with prominent recalls and
product safety scandals involving goods made in China According to the
briefing of Chinese government one of the paint suppliers for Chinese
manufacturer had shipped the company a fake lead-free paint pigment that
could be used in producing paint70
23 Reaction and regulation of the US government and background policy
In the US responsibility for the safety of consumer products with the
exception of food pharmaceuticals and automobiles falls within the
jurisdiction of the US CPSC which regulates the sale and manufacture of more
than 15000 different consumer product The CPSC collects information about
product safety issues from sources such as hospitals doctors newspaper reports
industry reports consumer complaints investigations conducted by its staff and
reports from companies When a company becomes aware of hazards
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 69 ldquoTrouble in Chinarsquos Toy Industryrdquo China Daily December 22 2008 70 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007
13 45
associated with the products it sold it is required by law to inform the CPSC
immediately within 24 hours Based on the information it received the CPSC
works in coordination with the companies involved to recall the hazardous
products from the market The recall notices are publicly available on the
CPSCrsquos website The CPSCrsquos recall notices contain information about the
product being recalled the company recalling the product where the product
was recalled the hazard associated with the usage of the recalled product sale
details such as the number of units sold sales locations sale period and sale
price the procedure to return the product and the remedy offered by the
company71
Authority for the CPSC is provided in the 2008 Consumer Product Safety
Improvement Act (CPSIA) passed by the US Congress which gave makers and
sellers of childrens products such as toys clothing and books have until
February 10 2009 to comply with stricter standards for permissible lead
phthalate content limits and other mandatory safety requirements72 Following
considerable pushback from toymakers who said the deadline was unrealistic
and also applied to products that had already been shipped the CPSC agreed to
delay the deadline for the new testing and certification requirements by a year
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 71 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209 72 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384
13 46
to Feb 10 201073 Apparently this act is the result of a spike of 473 consumer
products recalled in 2007 in what is referred to as the ldquoYear of the Recallrdquo74 It
became effective Aug 14 2009 in the US and imposes tough standards for lead
and chemicals called phthalates in products intended for children age 12 and
under It requires that all childrenrsquos products comply with all applicable
childrenrsquos product safety rules are tested for compliance by a CPSC-accepted
laboratory have a written Childrenrsquos Product Certificate issued by the
manufacturer or importer that provides evidence of the productrsquos compliance
and have permanent tracking information affixed to the product and its
packaging75 In fact the law increased the budget of CPSC imposed new
testing and documentation requirements and set new acceptable levels of
several substances It imposed new requirements on manufacturers of toys and
other consumer products for children The Act also increased fines and
specified jail time for some violations The law became to have more wide-
sweeping nature comparing to a previous bill the Lead-Free Toys Act This
earlier bill was incorporated into this act which was apparently prompted by
various scandals over high lead content in toys in 2007
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 73 ldquoMattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 200913 74 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 75 The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws--StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act
13 47
The Act contained three main standards including exposure levels of lead
phthalate and mandatory testing Especially regarding the exposure level of
lead the legislation reduced the limit of lead allowed in surface coatings or
paint to 90 ppm from then-current limit of 600 ppm effective on 14 August
2009 The legislation reduces the amount of total lead content in childrens
product substrates to 600 ppm by 10 February 2009 300 ppm by 14 August
2009 and 100 ppm by 14 August 2011 On the other hand the legislation
required for mandatory testing that every manufacturer of a product subject to a
consumer product safety rule will provide a General Conformity Certificate to
certify based on unit testing or a reasonable testing program that the product
complies with all safety rules76 These certificates must accompany the product
through the distribution chain through the retailer They must be available to the
CPSC during any inspection The third party testing requirement for lead
content was originally set by the CPSIA at 600 ppm but dropped to 300 ppm in
August 2009 However these lead content testing requirements were stayed by
the CPSC in January 2009 until February 10 2010 In December 2009 this stay
of enforcement was further extended until February 10 2011 In both cases the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 76 Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf
13 48
CPSC cited a need to implement further rulemaking and to give manufacturers
more time to comply77
US regulators also announced plans to set up a Beijing office to help
ensure Chinese exports are safe for Americans following a slew of recalls
involving childrenrsquos toys Particularly the US CSPC sought to establish a
permanent presence overseas for the first time to better cooperate with Chinese
regulators and companies so the countryrsquos products are up to US standards It
also planned to have commission staff working in the embassy in Beijing to
work with manufacturers and Chinese regulators One major task of Beijing
office was to educate Chinese manufacturers about the new requirements under
the CPSIA Considering some mutual economic interests between the US and
China Chinese manufacturers are expected to comply with this law since the
large retailers in the US require them to meet such standard78
Amid growing concerns over the safety of Chinese products the US
launched negotiations towards a common safety standard for toys on November
17 in Brussels with the EU as well The talks were formally opened during a
trilateral high-level meeting between EU Consumer Affairs Commissioner
Meglena Kuneva the US Chairman of the Consumer Product Safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 77 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review 78 ldquoUS seeks China office to ensure export safetyrdquo China Daily July 31 2009
13 49
Commission Nancy Nord and the Chinese Vice-Minister of AQSIQ Wei
Chuanzhong The three sides have decided to bring their joint efforts to a new
level by aligning their standards Toys will be the first targets since around 75
percent of toys sold around the world are made in China Common standards
and policy consistence are very crucial for Chinese manufacturers to do their
business in a fair and transparent arena points out Liang Mei deputy chairman
of China Toy Association Another comment was added that the companys
strong focus on research and development would help it to overcome the new
technological barriers and avoid safety disputes79 A certain kind of special
team that is engaged in investigating and studying technology standards of
various nations and international trends and managing onersquos own safety
standards higher than the general or keep it ahead of the criteria of the exporting
marketplaces were also suggested as solution by industry experts80
3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT
31 Preliminary findings under GATT Agreement
A preliminary research about the legitimacy of USrsquos recall on Chinese
toys under GATT Agreement insists that by placing a temporary ban on
Chinese toy products the United States would violate Article III which is
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 79 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007 80 ldquoTrouble in Toy Industryrdquo China Daily December 22 2008
13 50
National Treatment Despite violating GATT Article III4 the author insists
that a Panel would likely find the temporary ban on Chinese toy products valid
under Article XX(b) based on following rationales most of all the temporary
ban on Chinese toys is within the policies designated to protect the human life
and health of American children Just as the Panel in lsquoThailand ndash Cigarettersquo
case has recognized the negative human health effects of smoking a Panel
would likely conclude that the use of lead in childrenrsquos toys creates a negative
health effect It would likely then find that the United States sufficiently sets
forth a prima facie case for an Article XX(b) exception81 Moreover the author
writes no alternative measure could adequately diminish the high risk of lead
contamination of Chinese toys and therefore hold the strict measure valid
Authorrsquos opinion that the temporary ban on Chinese toy does not arbitrarily or
unjustifiably discriminate against Chinese toy imports also leads to justification
of US toy recall The logic behind is that the ban targets Chinese toy imports
because previous US measures failed to curtail the significant volume of
contaminated Chinese toys entering the US markets Since there are no
ulterior ldquoprotectionist objectivesrdquo the measure is not a ldquodisguised restrictionrdquo
under Article XXrsquos chapeau Therefore the author argues that since the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8113 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213
13 51
temporary ban satisfies all the requirements of Article XX(b) a Panel would
likely rule that it does not violate GATT principles82
32 Legal analysis why USrsquos toy recall is legally controversial under TBT Agreement When based on TBT Agreement one of the articles related to the USrsquos
recall on Chinese toy imports include Article II1 which states ldquoimported
product shall be accorded treatment no less favourable than that accorded to
domestic like productsrdquo representing MFN principle and NT 83 The other one
is Article II2 that regulates member statesrsquo measures not to be trade-restrictive
by stipulating that ldquotechnical regulations shall not be more trade-restrictive than
necessary to fulfill a legitimate objective taking account of the risks non-
fulfilment would createrdquo84
First of all Article II1 of TBT Agreement is highly likely to be violated
because it would treat Chinese toy imports less favorably than US domestic
toys To put in more detail since the essential factor that needs to be considered
is ldquolikenessrdquo between exports and imports determining whether US toys and
Chinese toys are like products under the meaning of Article II1 must be the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8213 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 83 TBT Art II1 84 TBT Art II2
13 52
prior analysis to reach such likely conclusion Just as Uche wrote in the legal
analysis under GATT Agreement Chinese toy imports are like products with
respect to US toys under the definition promulgated by GATT Article III4
because the ban would affect the ldquointernal sale offering for sale purchase
transportation distribution or userdquo of the Chinese toys85 According to Uche
ldquoin determining whether imported and domestic products are like products not
only the properties nature and quality of the product but also the end use of the
product must be consideredrdquo86 In fact Chinese toys and American toys share
similar nature which is to entertain children and manufacturers do not affect
such nature whether they are Americans or Chinese Also since manufacturing
factories in China are managed and controlled by Mattel with its same
operation policy the quality of Chinese-made toys and American-made toys
within Mattelrsquos manufacturing chain seems to be quite identical as well On top
of that regardless of their manufacturers toys generally have the same end-
users children When compared to customers in other age groups they seem to
share relatively similar tastes and consumer habits
On the other hand USrsquos recall on its Chinese imports can be analyzed
consistent with Article II2 of TBT Agreement According to the Panel Report
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 85 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 8613 Ibid13
13 53
of lsquoUS ndash Tunarsquo case the analysis of Article II2 of the TBT Agreement may be
conducted in two steps first to determine whether a certain action is taken to
fulfill a legitimate objective which include ldquoprotection of human health or
safetyrdquo and second if that is the case to determine whether that measure is
less trade-restrictive than necessary to fulfill such objective taking account of
the risks non-fulfillment would create87 Based on such criteria USrsquos recall was
due to protect American children from the exposure to the lead paint which can
be interpreted as the ldquolegitimate objectiverdquo On top of that the measure done by
the US can be regarded as less trade-restrictive than necessary to fulfill such
objective with the consideration about risks non-fulfillment would create since
the measure was merely a temporary recall on Mattelrsquos defects rather than
unilateral and arbitrary import restriction against the entire Chinese imports to
the US Also such measure may be originated from the risk-assessment of the
case when the legitimate objective protection of human health or safety has
failed to be fulfilled which might trigger serious physical and mental problems
to American children Therefore it can be concluded that USrsquos toy recall is not
inconsistent with TBT Article II2 when considering aforementioned facts
However although Article II2 is satisfied the recall measure taken by the US
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8713 WTO Panel Report lsquoUS mdash Tunarsquo (WTDS381R)
13
13 54
is still questionable because Article II1 and II2 of TBT Agreement are
obligations of WTO member nations which implies that both articles must be
satisfied to acquire legitimacy unlike the preliminary analysis based on GATT
Agreement Thus when the case similar to this occasion is brought to the
international court under the WTO there would be high probability that the
respondentrsquos recall measure might trigger legal controversy under the TBT
Agreement
IV FURTHER DISCUSSION AND CONCLUSION
This paper overall has implemented the case study of which the US has
recalled on Chinese toy imports concerning the lead paint and has analyzed the
suitability and legitimacy of such measure in light of TBT Agreement Prior to
the case study some applicable international rules were introduced GATT
Article I III XX(b) and the chapeau of Article XX which are MFN Principle
NT and General Exceptions to GATT provision respectively formulated the
basis of TBT Agreement In terms of TBT Agreement Article II1 and II2
were the main provision those are applicable to this specific case
Following such applicable international agreements toy industry trend
and the event outline of USrsquos recall on Chinese toy imports were displayed
Along with its volatile and seasonal characteristics the toy industry usually
13 55
incurs relatively higher costs on obsolete inventory lost sales and markdown
Also it is important strategy to survive that providing creative yet price-
competitive toys at the right quantity at the right stores during the very short
selling-windows At this point toy recall case done by the US on Chinese
imports in 2007 was one of the empirical evidence that shows aforementioned
drawback that toy industry and China as manufacturer is suffering from
Particularly this case of Mattelrsquos toy recall against Chinese toy products had
noteworthy significance as the occasion of which a certain multinational
corporationrsquos manufacture outsourcing got expanded to the scale of national
trade dispute concerning consumer product safety issue
Applying abovementioned articles from the TBT Agreement as an
analysis framework some legal controversies were presented regarding the US
toy recall case in the following section As the preliminary finding proved
based on GATT Agreement the recall measure itself violates MFN principle
and NT Nonetheless unlike GATT Agreement which contains exception
clause that justifies such violation TBT does not include any kind of
justification mechanism Therefore although the recall measure done by the US
satisfies Article II2 violation of Article II1 of TBT may cause legal
controversy when the similar case is brought to WTO
On the basis of such occasion and its legal issues several important
13 56
implications in the practical aspect can be drawn for the further discussion It
seems that although China is already well aware of the necessity to adopt and
apply international standards and to make their domestic ones harmonizing with
international norms through remarkable efforts as shown in some international
trade reports China is rather suffering from the disjunction between
continuously improving international standards and Chinarsquos lack of strict and
uniform enforcement of standards This may imply that efforts to make
international agreement and its application consistent must be done by both
international organization and local governments for effective connection
between the public and private sector Particularly the WTO should not stop at
establishing provisions but focus more on implementation with consideration
on each member nationrsquos industry environment and condition especially
regarding those of developing countries Consequently not only technical
standards and certificate management but also education and training program
for the industry fields ought to be provided in the scale of international
organizations
The Chinese government and industry groups also need to address this by
ensuring that Chinese exporters adhere to the standards of the importing
country Companies must invest time and effort in developing not only
standards and principles of safety for their suppliers but must also invest in
13 57
education and training to build the skills and abilities within the supplier
network to assure product safety88 At the same time the governments of
importing countries need to encourage Chinese authorities to develop global
standards on consumables then legislate and monitor them The difference in
standards across the world is clearly an issue These differences need to be
addressed with high priority so that consumers can benefit from globalization of
manufacturing and consumption The issue of global standards is contentious
because different countries have different trajectories of development The
standards of developing countries may not be acceptable to a developed country
On the other hand developing countries will some- times argue that they cannot
adopt the standards of the developed world because of the high costs associated
with these standards Nevertheless exports from developing countries should
adhere to the standards of the export markets Accordingly all those involved
in the global supply chain such as suppliers manufacturers and marketers need
to develop systems to ensure the standards are applied89
This issue with toy recalls takes on another dimension of concern in more
local level which is the cost issue caused by the vicious cycle in global supply
chain of toy industry Despite the awareness of Chinese manufacturers 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8813 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-72013 89 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 58
regarding international technical standards it may be hard for them to ignore
cheaper leaded-paint when squeezed between harsh demands on lower cost
from the US importers and domestic problems such as increasing labor cost and
RMB appreciation At this point the vicious cycle can be formed in toy
industryrsquos global supply chain in spite of the information and knowledge about
the current international standards local manufacturers use cheaper leaded paint
for lower cost Detecting excessive lead level from the paint demands on
technical standard becomes harsher within importing countries As a result
such higher standards require more cost for locals to be satisfied which
ultimately completes the vicious cycle Consequently it seems that further
discussion and researches about constructive measures including policy
changes may be essential and important to resolve such crisis more
fundamentally
13 59
REFERENCES
Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 Del V G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45 Jiacheng Z and Lu Hongjie (2013) Analyzing China Harmonization of Technical Barriers to Trade in the EU and US Markets The Twelfth Wuhan International Conference on E-Business ndash Emerging Operations amp Services Management Track Johnson M E (2001a) Learning from toys Lessons in managing supply chain
13 60
risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 Keith13 E13 M13 John13 S13 W13 and13 Tsunehiro13 O13 (2000)13 Quantifying13 the13 Impact13 of13 13 13 13 13 13 13 Technical13 Barriers13 to13 Trade13 A13 Framework13 for13 Analysis13 Policy13 Research13 13 13 13 13 13 13 Working13 Paper13 Development13 Research13 Group13 The13 World13 Bank Lee M A Flynn B B and Frohlich M T (2008) All supply chains donrsquot flow through understanding supply chain issues in product recalls Management and Organization Review 4 167ndash182 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal Marucheck A S (1987) On product liability and quality control IIE Transactions 19 355ndash360 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review Paul W B and Hari B (2008) Toy Recalls and China Emotion vs Evidence Management and Organization Review 42 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Reports and Reviews (Online documents included) Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby- Productshtml
13 61
Brief Guide to Analytical Methods for Measuring Lead in Paint Inter- Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground Report on Technical Barriers to Trade (2013) United States Trade Representative Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf The Impact of the TBT and SPS Agreements on Food Labeling and Safety Regulations httpcspinetorgreportscodexwtospsbthtm The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws-- StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml
13 62
GATTWTO Documents The Technical Barriers to Trade Agreement The General Agreement on Tariffs and Trade 1994 WTO Accession Protocol of The Peoplersquos Republic of China WTO Concerns on Indiarsquos Import Restriction on Chinese Toys WTO Technical information on TBT Trade topics Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm WTO Trade Policy Review (2012) WTO ldquoWhat is the WTOrdquo Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm WTO European Communities ndash Measures Affecting Asbestos and Asbestos- Containing Products WTDS135R
13 63
국문 초록
세계경제에 있어서 각 국가 경제의 연계성이 심화됨에 따라 많은
제조업들의 생산 라인과 공급 사슬 역시 세계화 되면서 주로 디자인이나
브랜드 관리를 담당하는 선진국과 생산과 제조를 담당하는 개발도상국
간의 기술 표준 차이에서 오는 문제점들이 발견되고 있다
세계무역기구(WTO) 체제하에서 무역에 관련된 기술표준들은 무역상
기술장벽 조항(TBT)에 따라 관리되어지나 WTO의 회원국들의 논의 하에
알맞은 조항을 명시하는 것과 조항의 효용성 또는 실제 각국의
기술표준들과 조항의 합치성은 별개의 문제인 것이 사실이다
본 논문은 미국 Mattel 사의 중국산 장난감 회수조치가 WTO
체제하에서 어떠한 법적 의미를 지니는지 살펴보았다 사건 당시 실제로
중국이 미국을 상대로 WTO에 제소하지는 않았지만 오늘날 대두되는
TBT의 중요성과 점점 더 심화되어가는 제조산업의 세계화 현상을
보았을 때 향후 비슷한 사건들이 발생할 가능성이 높기 때문에 이러한
분석은 유의미할 수 있으며 추후 시사하는 바 역시 클 것으로 예상된다
따라서 본 연구에서는 미국의 중국산 장난감 회수조치의 통상법적
사례분석을 통해 TBT가 기술표준문제에서 지니는 법적 의미를
분석하였다
키워드 세계무역기구 무역상 기술장벽협정 기술표준 Mattel사
장난감 회수조치 중국산 장난감
학번 2012-22086
ltstartpagegt10I INTRODUCTION 1II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 4 1 GATT ARTICLE I amp III 4 2 GATT ARTICLE XX(B) amp CHAPEAU OF ARTICLE XX 8 3 TBT UNDER THE WTO SYSTEM amp TBT ARTICLE II 10 4 OTHER RELATED TECHNICAL STANDARDS 20III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 28 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS 28 11 Characteristics of toy industry 28 12 Global supply chain with China involved 31 2 MATTELiexclmacrS TOY RECALL 34 21 Event outline 37 22 Aftermath of toy recall and its damage degree to the toy industry 40 23 Reaction and regulation of the US government and background policy 44 3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT 49 31 Preliminary findings under GATT Agreement 49 32 Legal analysis why USiexclmacrs toy recall is legally controversial under TBT Agreement 51IV FURTHER DISCUSSION AND CONCLUSION 54REFERENCES 59plusmnsup1sup1reg AtildeEcircmiddotIuml 63ltbodygt
13 30
elements of toy industry ultimately lead and motivate toy companies to focus
not only on sales and marketing but also on product quality control and
technology innovation Toy industry has globalized with much sourcing of
components and ingredients from low-cost global suppliers increased
outsourcing of production to foreign production facilities and transportation
and distribution within global markets Recent safety problems can be also
traced back to changes in global supply chain systems47 Also the industry
must continue increasing marketing budgets and intensify its safety standard to
combat bad publicity which can put a dent in product sales such as the blow to
the formula market caused by reports of lead in the paint used to color toys
Such scares damage consumer confidence and company credibility
necessitating strong publicity campaigning as a remedy Government
involvement in manufacturing practices is also likely to increase meaning that
companies will have to comply with standards set in place to help protect
consumers48
In terms of the major market of the toy industry the US the EU and
Asia-Pacific combine to represent over 80 percent of the overall market
Among them developed countries such as the US and EU are responsible for 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 47 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 48 Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby-Productshtml
13 31
capital and technology-intensive sector including design and marketing while
developing countries like China are in charge of labor-intensive process such
as manufacturing This implies that when it comes to product recall such
distinction between design and manufacturing is important particularly in the
context of the toy industry because toy companies such as Mattel perform the
design of toys whereas unnamed overseas manufacturers do manufacturing
Therefore when a certain company recalls its products the rationale for recall
must be clarified whether it is due to design flaw such as sharp edges or small
detachable parts or some manufacturing defects including excess lead in
surface paint or any other harmful chemicals contained in the toy 49
12 Global supply chain with China involved
It is important that management practices be improved to handle the
complexity of global supply chains Companies offshoring their manufacturing
to China (and similar countries) cannot simply rely on intermediaries and
agents in Hong Kong or Singapore to coordinate production and ensure quality
Such an approach was good enough in the initial stages of offshoring but
clearly falls short a decade after offshoring became a common business practice
The offshoring companies need to develop capabilities and systems to engage
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 49 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 32
more directly and closely with China and similar overseas manufacturing
locations Toy companies need to develop robust systems for quality control
and testing of the toys manufactured at their suppliersrsquo factories Unless
companies learn to manage these complexities it is difficult to ensure product
quality and safety50
When taking a closer look into the toy-manufacturing sector in China
Chinarsquos domestic manufacturers are mostly small and medium-sized firms
which may have to make costly technology upgrades before exports Although
many foreign brands have entered the growing Chinese market and established
their own factories and distribution networks they could not improve the
working environment of Chinese local manufacturers rather continuous
scandals caused by their recalls involving made-in-China products resulted in
stiffer working environment safety concern and manufacturing standards To
be worse additional tests and certificates required of businesses drove up costs
while the frequent production line adjustments lowers efficiency of
manufacturing process According to the New York Times interview director
for toy making company explained their sufferings that When orders from
Germany were cancelled Lin had to adjust the program of machines that were
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 50 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 33
producing German orders to meet US requirements as the safety criteria
differed for both nations51
Not only external factors but also internal factors within China are
prevalent which contribute to the poor safety of Chinese imported toys Berman
and Swani assert that five factors among others mainly cause such tendency
cost pressures and quality fade multiple levels of outsourcing often involving
small local producers the existence of a large number of counterfeit goods
made in China Chinese cleverness at evading detection for safety-related
infractions and poor product safety surveillance by the Chinese and US
government These elements coalesce to create an environment where there is a
need to cut corners to meet suppliersrsquo price expectations where unsafe
alternatives are readily available and where the chance of detection of unsafe
goods is very low52
Just as mentioned in the previous section toy industry is facing the era of
global supply chain by much sourcing of components and ingredients from low-
cost global suppliers increased outsourcing of production to foreign production
facilities and transportation and distribution within global markets In this
context many toy recalls that occurred around 2007 and 2008 could be traced
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 51 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007 52 Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48
13 34
back to changes in global supply chain systems53 In the model of offshore
production manufacturers can prevent defects with careful production It is also
known that the toy companies can prevent most of these types of defects with
efficient quality control and inspection mechanisms54
2 MATTELrsquoS TOY RECALL
Abovementioned global supply chain and Chinarsquos involvement in the toy
industry as a major manufacturer has provoked numerous controversies among
Western customers including Mattelrsquos huge toy recalls These issues had even
more crucial impacts on Chinese local manufacturing sectors since they were
the biggest toy makers in international toy market and certainly toy is enjoyed
by much of the population worldwide just as other consumer products possess
enormous pool of consumers On top of that safety problem of the toy covered
with leaded paint as such also have led some young consumers to physical and
mental health problems or even death
Chinese toy recalls involved the Consumer Product Safety Commission
(CPSC) in the US In the historical perspective the earliest instance of toy
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 53 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 54 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13
13 35
recalls from the records of the CPSC was in 1974 when toy chests were recalled
following the death of a child Recalling toys and other products in large
numbers in an infrequent but not an unprecedented event Since 1974 over 680
toy products have been recalled Of these 550 recalls were made in the last 20
years Each year toys were recalled on an average of 28 occasions The number
of recalls remained roughly stable until 2006 but appears to have been on the
rise since then In 2007 CPSC had recalled 56 recalls which would be the
highest number of recalls in the history of the toy industry In other words
there has been a definite increase in the number of recalls in 2007 as Table 2
and Figure 1 display
13 36
Table 2 Toy Recalls (1988-2007)55
Figure 1 Toy Recalls Over Time (1988-2007)56
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 55 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13 56 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209
13 37
The number of recalls involving Chinese-made toys also appears to be on the
rise over the last few years Toy companies started moving the production of
toys in China in the early 1990s This trend has continued and accelerated in
recent years Recalls involving Chinese-made toys was hovering around 50 of
the total until 2002 so recalls did not increase for well over a decade after
manufacturing moved to China However since 2003 this figure had hovered
around 80 and reached 95 this year which is a dramatic rise57 In this
regard real cases regarding the US and EUrsquos recall against toys manufactured
in China will be the main focus hereafter incident outline the point at issue
comparison between the USrsquos response against the issue and that of EU and
legal analysis based on TBT Agreement under WTO system will be the
following contents
21 Event outline
The recall was because of the lead paint coverage which was processed
in Chinese factories Lead was banned in paint on toys and other childrenrsquos
products in the United States in the 1970s but the problem has arisen again as
more toys are imported from China Of roughly 39 lead-related recalls in a
certain year 38 were of Chinese-made goods according to the CPSC In fact
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 57 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45
13 38
about fifty percent of Mattelrsquos revenue comes from toys made in eleven
factories it owns and operates That is a high share for the toy industry But the
other half comes from toys that it outsources to up to fifty manufacturers in
China Those toys tend to be short-term products that feature characters from
movies and television shows rather than Barbie dolls or other Mattel brands58
In early July in 2007 one of the European retailers that sell Mattel toys
discovered the lead on some products On July 6 Mattel stopped operations at
the factory that produced the toys and initiated an investigation and then on
July 18 Mattel took a reporter for The New York Times on a tour of a factory
in Guanyao China and of Mattelrsquos toy safety lab in Shenzhen to show its
sophisticated testing and inspection facilities including equipment that could
detect lead paint on incoming products or supplies At that time Mattel
executives say it was unclear whether Mattel was facing a widespread lead
paint problem or if the European case was an anomaly When the companyrsquos
executives received conclusive data that persuaded them to recall the eighty-
three products the company contacted retailers who stocked the toys
Originally Mattel requires the factories it contracts with to use paint and other
materials provided by certified suppliers Mattel executives said they did not
know if the contract manufacturer substituted paint from a noncertified supplier
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 58 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 39
or if a certified supplier caused the problem59 Later it was found that even
though the company had developed a certification program and rigorous testing
rules to make sure that its Chinese contractors adhered to standards for the
allowable levels of lead in paint yet some subcontractors were careless while
others intentionally violated the rules by substituting paint from a noncertified
supplier who provided the lead paint60
The string of lead paint cases has drawn the most attention from toy
product related association and consumer watchdogs In light of the recalls
Nickelodeon - which owns the characters Dora the Explorer and Diego - has
decided to introduce a third-party monitor to check up on all of the companies
that make toys under its brands including Mattel61 Combined with the recent
scares in the United States of Chinese-made pet food and globally of Chinese-
made pharmaceuticals and toothpaste the string of toy recalls is inspiring new
demands for stepped-up enforcement of safety by United States regulators and
importers as well as by the government and industry in China This summer
the Toy Industry Association has been working with the federal Consumer
Product Safety Commission on new regulations to require more stringent safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 59 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007 60 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 61 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 40
checks The Toy Industry Association urges its members to routinely test
products it is importing to make sure they comply with federal safety standards
which prohibit for example surface paint that contains lead in toys or items
that could cause a choking hazard62 Meanwhile Mattel agreed to pay $23
million to the CPSC for violating a federal lead paint ban and marketing
importing and selling non-compliant toys in civil penalties The CPSC said the
fine against the No 1 toymaker and its Fisher-Price pre-school division was the
highest ever for the agencys regulated product violations and the third largest
in its history63
22 Aftermath of toy recall and its damage degree to the toy industry
Such an unprecedented toy recall of the US against China was also
proven through numbers and figures As Table 2 and Figure 2 display the
number of both Chinese toy recall and lead-contained toy recall tend to increase
as years pass by especially from the year 2000 To make these table and figure
Laplume and Bapuji complied a database of toy recalls based on the recall
notices posted on the website of the US CPSC They presented the data on toy
recalls in Table 2 with special attention given to those involving toys made in
China and those recalled for excessive lead Authors also presented the data
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 62 ldquoAs More Toys Are Recalled Trail Ends in Chinardquo The New York Times June 19 2007 63 Mattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 2009
13 41
pictorially in Figure 2 to allow a visual interpretation of trends and
developments64
Table 2 Number of Lead-Contained Toy Recall Announcements (1988-2008)65
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 64 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports13 65 Ibid
13 42
Figure 2 Number of Lead-Contained Toy Recall (1998-2008)66
Apparently the reason why Chinese factory used lead-contained paint was due
to cheaper price Multinational Corporation such as Mattel kept on requiring
low cost and price to their suppliers while suppliers including Chinese
manufacturers were facing serious difficulties regarding the fact that their
export prices were rising due to continuous appreciation of the Yuan and
escalating labor cost Consequently for Chinese factory owners who are often
under intense pressure to lower production costs tend to cut corners in making
products and regularly use cheap and illegal substitutes such as leaded paint to
their toys to survive as Mattelrsquos suppliers Namely Chinese local manufacturers
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 66 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports
13 43
got pressure not only from Western companiesrsquo appetite for cheaper toys but
also from the fierce local competition to satisfy such appetite Furthermore
numerous toy recalls from the US worsen the situation repeated scandals
involving Chinese products resulted in stringent environmental safety and
manufacturing standards Additional tests and certificates required of
businesses drove up costs even more67 Long supply chain involving multiple
contractors and subcontractors which are common in China were also
nominated as the major contributor Every link in the chain was susceptible to
fraud or contaminated goods Such uncertainty usually contributes to supply
chain breakdown since the larger the chain the more people get involved and
the greater the difficulty in controlling the quality of the product68
Aftermath of toy recall also included remarkable changes after the US
Congress passed the new federal childrenrsquos product laws in August 2008
setting higher standards for toy safety product line adjustments must be done
more frequently and comprehensively to satisfy requirements and standards of
Mattel and policies of US Congress Changes like these affect the factorys
working efficiency and increases costs For instance it takes about a weeks
time to make the machines adapt to new procedures and also involves huge
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 67 ldquoSmall World After All for Toy-making Hubrdquo China Daily December 23 2008 68 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007
13 44
expenditure on purchase of substitute materials when required69 The nightmare
had continued after regulators in Beijing revoked the export licenses of two toy
manufacturers one of the heads of those Chinese company that made toys for
Mattel for fifteen years and was behind the recall this month of about a million
Mattel toys committed suicide in a company warehouse in southern China The
death was the latest development in a year filled with prominent recalls and
product safety scandals involving goods made in China According to the
briefing of Chinese government one of the paint suppliers for Chinese
manufacturer had shipped the company a fake lead-free paint pigment that
could be used in producing paint70
23 Reaction and regulation of the US government and background policy
In the US responsibility for the safety of consumer products with the
exception of food pharmaceuticals and automobiles falls within the
jurisdiction of the US CPSC which regulates the sale and manufacture of more
than 15000 different consumer product The CPSC collects information about
product safety issues from sources such as hospitals doctors newspaper reports
industry reports consumer complaints investigations conducted by its staff and
reports from companies When a company becomes aware of hazards
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 69 ldquoTrouble in Chinarsquos Toy Industryrdquo China Daily December 22 2008 70 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007
13 45
associated with the products it sold it is required by law to inform the CPSC
immediately within 24 hours Based on the information it received the CPSC
works in coordination with the companies involved to recall the hazardous
products from the market The recall notices are publicly available on the
CPSCrsquos website The CPSCrsquos recall notices contain information about the
product being recalled the company recalling the product where the product
was recalled the hazard associated with the usage of the recalled product sale
details such as the number of units sold sales locations sale period and sale
price the procedure to return the product and the remedy offered by the
company71
Authority for the CPSC is provided in the 2008 Consumer Product Safety
Improvement Act (CPSIA) passed by the US Congress which gave makers and
sellers of childrens products such as toys clothing and books have until
February 10 2009 to comply with stricter standards for permissible lead
phthalate content limits and other mandatory safety requirements72 Following
considerable pushback from toymakers who said the deadline was unrealistic
and also applied to products that had already been shipped the CPSC agreed to
delay the deadline for the new testing and certification requirements by a year
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 71 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209 72 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384
13 46
to Feb 10 201073 Apparently this act is the result of a spike of 473 consumer
products recalled in 2007 in what is referred to as the ldquoYear of the Recallrdquo74 It
became effective Aug 14 2009 in the US and imposes tough standards for lead
and chemicals called phthalates in products intended for children age 12 and
under It requires that all childrenrsquos products comply with all applicable
childrenrsquos product safety rules are tested for compliance by a CPSC-accepted
laboratory have a written Childrenrsquos Product Certificate issued by the
manufacturer or importer that provides evidence of the productrsquos compliance
and have permanent tracking information affixed to the product and its
packaging75 In fact the law increased the budget of CPSC imposed new
testing and documentation requirements and set new acceptable levels of
several substances It imposed new requirements on manufacturers of toys and
other consumer products for children The Act also increased fines and
specified jail time for some violations The law became to have more wide-
sweeping nature comparing to a previous bill the Lead-Free Toys Act This
earlier bill was incorporated into this act which was apparently prompted by
various scandals over high lead content in toys in 2007
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 73 ldquoMattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 200913 74 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 75 The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws--StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act
13 47
The Act contained three main standards including exposure levels of lead
phthalate and mandatory testing Especially regarding the exposure level of
lead the legislation reduced the limit of lead allowed in surface coatings or
paint to 90 ppm from then-current limit of 600 ppm effective on 14 August
2009 The legislation reduces the amount of total lead content in childrens
product substrates to 600 ppm by 10 February 2009 300 ppm by 14 August
2009 and 100 ppm by 14 August 2011 On the other hand the legislation
required for mandatory testing that every manufacturer of a product subject to a
consumer product safety rule will provide a General Conformity Certificate to
certify based on unit testing or a reasonable testing program that the product
complies with all safety rules76 These certificates must accompany the product
through the distribution chain through the retailer They must be available to the
CPSC during any inspection The third party testing requirement for lead
content was originally set by the CPSIA at 600 ppm but dropped to 300 ppm in
August 2009 However these lead content testing requirements were stayed by
the CPSC in January 2009 until February 10 2010 In December 2009 this stay
of enforcement was further extended until February 10 2011 In both cases the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 76 Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf
13 48
CPSC cited a need to implement further rulemaking and to give manufacturers
more time to comply77
US regulators also announced plans to set up a Beijing office to help
ensure Chinese exports are safe for Americans following a slew of recalls
involving childrenrsquos toys Particularly the US CSPC sought to establish a
permanent presence overseas for the first time to better cooperate with Chinese
regulators and companies so the countryrsquos products are up to US standards It
also planned to have commission staff working in the embassy in Beijing to
work with manufacturers and Chinese regulators One major task of Beijing
office was to educate Chinese manufacturers about the new requirements under
the CPSIA Considering some mutual economic interests between the US and
China Chinese manufacturers are expected to comply with this law since the
large retailers in the US require them to meet such standard78
Amid growing concerns over the safety of Chinese products the US
launched negotiations towards a common safety standard for toys on November
17 in Brussels with the EU as well The talks were formally opened during a
trilateral high-level meeting between EU Consumer Affairs Commissioner
Meglena Kuneva the US Chairman of the Consumer Product Safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 77 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review 78 ldquoUS seeks China office to ensure export safetyrdquo China Daily July 31 2009
13 49
Commission Nancy Nord and the Chinese Vice-Minister of AQSIQ Wei
Chuanzhong The three sides have decided to bring their joint efforts to a new
level by aligning their standards Toys will be the first targets since around 75
percent of toys sold around the world are made in China Common standards
and policy consistence are very crucial for Chinese manufacturers to do their
business in a fair and transparent arena points out Liang Mei deputy chairman
of China Toy Association Another comment was added that the companys
strong focus on research and development would help it to overcome the new
technological barriers and avoid safety disputes79 A certain kind of special
team that is engaged in investigating and studying technology standards of
various nations and international trends and managing onersquos own safety
standards higher than the general or keep it ahead of the criteria of the exporting
marketplaces were also suggested as solution by industry experts80
3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT
31 Preliminary findings under GATT Agreement
A preliminary research about the legitimacy of USrsquos recall on Chinese
toys under GATT Agreement insists that by placing a temporary ban on
Chinese toy products the United States would violate Article III which is
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 79 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007 80 ldquoTrouble in Toy Industryrdquo China Daily December 22 2008
13 50
National Treatment Despite violating GATT Article III4 the author insists
that a Panel would likely find the temporary ban on Chinese toy products valid
under Article XX(b) based on following rationales most of all the temporary
ban on Chinese toys is within the policies designated to protect the human life
and health of American children Just as the Panel in lsquoThailand ndash Cigarettersquo
case has recognized the negative human health effects of smoking a Panel
would likely conclude that the use of lead in childrenrsquos toys creates a negative
health effect It would likely then find that the United States sufficiently sets
forth a prima facie case for an Article XX(b) exception81 Moreover the author
writes no alternative measure could adequately diminish the high risk of lead
contamination of Chinese toys and therefore hold the strict measure valid
Authorrsquos opinion that the temporary ban on Chinese toy does not arbitrarily or
unjustifiably discriminate against Chinese toy imports also leads to justification
of US toy recall The logic behind is that the ban targets Chinese toy imports
because previous US measures failed to curtail the significant volume of
contaminated Chinese toys entering the US markets Since there are no
ulterior ldquoprotectionist objectivesrdquo the measure is not a ldquodisguised restrictionrdquo
under Article XXrsquos chapeau Therefore the author argues that since the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8113 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213
13 51
temporary ban satisfies all the requirements of Article XX(b) a Panel would
likely rule that it does not violate GATT principles82
32 Legal analysis why USrsquos toy recall is legally controversial under TBT Agreement When based on TBT Agreement one of the articles related to the USrsquos
recall on Chinese toy imports include Article II1 which states ldquoimported
product shall be accorded treatment no less favourable than that accorded to
domestic like productsrdquo representing MFN principle and NT 83 The other one
is Article II2 that regulates member statesrsquo measures not to be trade-restrictive
by stipulating that ldquotechnical regulations shall not be more trade-restrictive than
necessary to fulfill a legitimate objective taking account of the risks non-
fulfilment would createrdquo84
First of all Article II1 of TBT Agreement is highly likely to be violated
because it would treat Chinese toy imports less favorably than US domestic
toys To put in more detail since the essential factor that needs to be considered
is ldquolikenessrdquo between exports and imports determining whether US toys and
Chinese toys are like products under the meaning of Article II1 must be the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8213 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 83 TBT Art II1 84 TBT Art II2
13 52
prior analysis to reach such likely conclusion Just as Uche wrote in the legal
analysis under GATT Agreement Chinese toy imports are like products with
respect to US toys under the definition promulgated by GATT Article III4
because the ban would affect the ldquointernal sale offering for sale purchase
transportation distribution or userdquo of the Chinese toys85 According to Uche
ldquoin determining whether imported and domestic products are like products not
only the properties nature and quality of the product but also the end use of the
product must be consideredrdquo86 In fact Chinese toys and American toys share
similar nature which is to entertain children and manufacturers do not affect
such nature whether they are Americans or Chinese Also since manufacturing
factories in China are managed and controlled by Mattel with its same
operation policy the quality of Chinese-made toys and American-made toys
within Mattelrsquos manufacturing chain seems to be quite identical as well On top
of that regardless of their manufacturers toys generally have the same end-
users children When compared to customers in other age groups they seem to
share relatively similar tastes and consumer habits
On the other hand USrsquos recall on its Chinese imports can be analyzed
consistent with Article II2 of TBT Agreement According to the Panel Report
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 85 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 8613 Ibid13
13 53
of lsquoUS ndash Tunarsquo case the analysis of Article II2 of the TBT Agreement may be
conducted in two steps first to determine whether a certain action is taken to
fulfill a legitimate objective which include ldquoprotection of human health or
safetyrdquo and second if that is the case to determine whether that measure is
less trade-restrictive than necessary to fulfill such objective taking account of
the risks non-fulfillment would create87 Based on such criteria USrsquos recall was
due to protect American children from the exposure to the lead paint which can
be interpreted as the ldquolegitimate objectiverdquo On top of that the measure done by
the US can be regarded as less trade-restrictive than necessary to fulfill such
objective with the consideration about risks non-fulfillment would create since
the measure was merely a temporary recall on Mattelrsquos defects rather than
unilateral and arbitrary import restriction against the entire Chinese imports to
the US Also such measure may be originated from the risk-assessment of the
case when the legitimate objective protection of human health or safety has
failed to be fulfilled which might trigger serious physical and mental problems
to American children Therefore it can be concluded that USrsquos toy recall is not
inconsistent with TBT Article II2 when considering aforementioned facts
However although Article II2 is satisfied the recall measure taken by the US
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8713 WTO Panel Report lsquoUS mdash Tunarsquo (WTDS381R)
13
13 54
is still questionable because Article II1 and II2 of TBT Agreement are
obligations of WTO member nations which implies that both articles must be
satisfied to acquire legitimacy unlike the preliminary analysis based on GATT
Agreement Thus when the case similar to this occasion is brought to the
international court under the WTO there would be high probability that the
respondentrsquos recall measure might trigger legal controversy under the TBT
Agreement
IV FURTHER DISCUSSION AND CONCLUSION
This paper overall has implemented the case study of which the US has
recalled on Chinese toy imports concerning the lead paint and has analyzed the
suitability and legitimacy of such measure in light of TBT Agreement Prior to
the case study some applicable international rules were introduced GATT
Article I III XX(b) and the chapeau of Article XX which are MFN Principle
NT and General Exceptions to GATT provision respectively formulated the
basis of TBT Agreement In terms of TBT Agreement Article II1 and II2
were the main provision those are applicable to this specific case
Following such applicable international agreements toy industry trend
and the event outline of USrsquos recall on Chinese toy imports were displayed
Along with its volatile and seasonal characteristics the toy industry usually
13 55
incurs relatively higher costs on obsolete inventory lost sales and markdown
Also it is important strategy to survive that providing creative yet price-
competitive toys at the right quantity at the right stores during the very short
selling-windows At this point toy recall case done by the US on Chinese
imports in 2007 was one of the empirical evidence that shows aforementioned
drawback that toy industry and China as manufacturer is suffering from
Particularly this case of Mattelrsquos toy recall against Chinese toy products had
noteworthy significance as the occasion of which a certain multinational
corporationrsquos manufacture outsourcing got expanded to the scale of national
trade dispute concerning consumer product safety issue
Applying abovementioned articles from the TBT Agreement as an
analysis framework some legal controversies were presented regarding the US
toy recall case in the following section As the preliminary finding proved
based on GATT Agreement the recall measure itself violates MFN principle
and NT Nonetheless unlike GATT Agreement which contains exception
clause that justifies such violation TBT does not include any kind of
justification mechanism Therefore although the recall measure done by the US
satisfies Article II2 violation of Article II1 of TBT may cause legal
controversy when the similar case is brought to WTO
On the basis of such occasion and its legal issues several important
13 56
implications in the practical aspect can be drawn for the further discussion It
seems that although China is already well aware of the necessity to adopt and
apply international standards and to make their domestic ones harmonizing with
international norms through remarkable efforts as shown in some international
trade reports China is rather suffering from the disjunction between
continuously improving international standards and Chinarsquos lack of strict and
uniform enforcement of standards This may imply that efforts to make
international agreement and its application consistent must be done by both
international organization and local governments for effective connection
between the public and private sector Particularly the WTO should not stop at
establishing provisions but focus more on implementation with consideration
on each member nationrsquos industry environment and condition especially
regarding those of developing countries Consequently not only technical
standards and certificate management but also education and training program
for the industry fields ought to be provided in the scale of international
organizations
The Chinese government and industry groups also need to address this by
ensuring that Chinese exporters adhere to the standards of the importing
country Companies must invest time and effort in developing not only
standards and principles of safety for their suppliers but must also invest in
13 57
education and training to build the skills and abilities within the supplier
network to assure product safety88 At the same time the governments of
importing countries need to encourage Chinese authorities to develop global
standards on consumables then legislate and monitor them The difference in
standards across the world is clearly an issue These differences need to be
addressed with high priority so that consumers can benefit from globalization of
manufacturing and consumption The issue of global standards is contentious
because different countries have different trajectories of development The
standards of developing countries may not be acceptable to a developed country
On the other hand developing countries will some- times argue that they cannot
adopt the standards of the developed world because of the high costs associated
with these standards Nevertheless exports from developing countries should
adhere to the standards of the export markets Accordingly all those involved
in the global supply chain such as suppliers manufacturers and marketers need
to develop systems to ensure the standards are applied89
This issue with toy recalls takes on another dimension of concern in more
local level which is the cost issue caused by the vicious cycle in global supply
chain of toy industry Despite the awareness of Chinese manufacturers 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8813 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-72013 89 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 58
regarding international technical standards it may be hard for them to ignore
cheaper leaded-paint when squeezed between harsh demands on lower cost
from the US importers and domestic problems such as increasing labor cost and
RMB appreciation At this point the vicious cycle can be formed in toy
industryrsquos global supply chain in spite of the information and knowledge about
the current international standards local manufacturers use cheaper leaded paint
for lower cost Detecting excessive lead level from the paint demands on
technical standard becomes harsher within importing countries As a result
such higher standards require more cost for locals to be satisfied which
ultimately completes the vicious cycle Consequently it seems that further
discussion and researches about constructive measures including policy
changes may be essential and important to resolve such crisis more
fundamentally
13 59
REFERENCES
Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 Del V G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45 Jiacheng Z and Lu Hongjie (2013) Analyzing China Harmonization of Technical Barriers to Trade in the EU and US Markets The Twelfth Wuhan International Conference on E-Business ndash Emerging Operations amp Services Management Track Johnson M E (2001a) Learning from toys Lessons in managing supply chain
13 60
risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 Keith13 E13 M13 John13 S13 W13 and13 Tsunehiro13 O13 (2000)13 Quantifying13 the13 Impact13 of13 13 13 13 13 13 13 Technical13 Barriers13 to13 Trade13 A13 Framework13 for13 Analysis13 Policy13 Research13 13 13 13 13 13 13 Working13 Paper13 Development13 Research13 Group13 The13 World13 Bank Lee M A Flynn B B and Frohlich M T (2008) All supply chains donrsquot flow through understanding supply chain issues in product recalls Management and Organization Review 4 167ndash182 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal Marucheck A S (1987) On product liability and quality control IIE Transactions 19 355ndash360 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review Paul W B and Hari B (2008) Toy Recalls and China Emotion vs Evidence Management and Organization Review 42 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Reports and Reviews (Online documents included) Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby- Productshtml
13 61
Brief Guide to Analytical Methods for Measuring Lead in Paint Inter- Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground Report on Technical Barriers to Trade (2013) United States Trade Representative Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf The Impact of the TBT and SPS Agreements on Food Labeling and Safety Regulations httpcspinetorgreportscodexwtospsbthtm The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws-- StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml
13 62
GATTWTO Documents The Technical Barriers to Trade Agreement The General Agreement on Tariffs and Trade 1994 WTO Accession Protocol of The Peoplersquos Republic of China WTO Concerns on Indiarsquos Import Restriction on Chinese Toys WTO Technical information on TBT Trade topics Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm WTO Trade Policy Review (2012) WTO ldquoWhat is the WTOrdquo Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm WTO European Communities ndash Measures Affecting Asbestos and Asbestos- Containing Products WTDS135R
13 63
국문 초록
세계경제에 있어서 각 국가 경제의 연계성이 심화됨에 따라 많은
제조업들의 생산 라인과 공급 사슬 역시 세계화 되면서 주로 디자인이나
브랜드 관리를 담당하는 선진국과 생산과 제조를 담당하는 개발도상국
간의 기술 표준 차이에서 오는 문제점들이 발견되고 있다
세계무역기구(WTO) 체제하에서 무역에 관련된 기술표준들은 무역상
기술장벽 조항(TBT)에 따라 관리되어지나 WTO의 회원국들의 논의 하에
알맞은 조항을 명시하는 것과 조항의 효용성 또는 실제 각국의
기술표준들과 조항의 합치성은 별개의 문제인 것이 사실이다
본 논문은 미국 Mattel 사의 중국산 장난감 회수조치가 WTO
체제하에서 어떠한 법적 의미를 지니는지 살펴보았다 사건 당시 실제로
중국이 미국을 상대로 WTO에 제소하지는 않았지만 오늘날 대두되는
TBT의 중요성과 점점 더 심화되어가는 제조산업의 세계화 현상을
보았을 때 향후 비슷한 사건들이 발생할 가능성이 높기 때문에 이러한
분석은 유의미할 수 있으며 추후 시사하는 바 역시 클 것으로 예상된다
따라서 본 연구에서는 미국의 중국산 장난감 회수조치의 통상법적
사례분석을 통해 TBT가 기술표준문제에서 지니는 법적 의미를
분석하였다
키워드 세계무역기구 무역상 기술장벽협정 기술표준 Mattel사
장난감 회수조치 중국산 장난감
학번 2012-22086
ltstartpagegt10I INTRODUCTION 1II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 4 1 GATT ARTICLE I amp III 4 2 GATT ARTICLE XX(B) amp CHAPEAU OF ARTICLE XX 8 3 TBT UNDER THE WTO SYSTEM amp TBT ARTICLE II 10 4 OTHER RELATED TECHNICAL STANDARDS 20III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 28 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS 28 11 Characteristics of toy industry 28 12 Global supply chain with China involved 31 2 MATTELiexclmacrS TOY RECALL 34 21 Event outline 37 22 Aftermath of toy recall and its damage degree to the toy industry 40 23 Reaction and regulation of the US government and background policy 44 3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT 49 31 Preliminary findings under GATT Agreement 49 32 Legal analysis why USiexclmacrs toy recall is legally controversial under TBT Agreement 51IV FURTHER DISCUSSION AND CONCLUSION 54REFERENCES 59plusmnsup1sup1reg AtildeEcircmiddotIuml 63ltbodygt
13 31
capital and technology-intensive sector including design and marketing while
developing countries like China are in charge of labor-intensive process such
as manufacturing This implies that when it comes to product recall such
distinction between design and manufacturing is important particularly in the
context of the toy industry because toy companies such as Mattel perform the
design of toys whereas unnamed overseas manufacturers do manufacturing
Therefore when a certain company recalls its products the rationale for recall
must be clarified whether it is due to design flaw such as sharp edges or small
detachable parts or some manufacturing defects including excess lead in
surface paint or any other harmful chemicals contained in the toy 49
12 Global supply chain with China involved
It is important that management practices be improved to handle the
complexity of global supply chains Companies offshoring their manufacturing
to China (and similar countries) cannot simply rely on intermediaries and
agents in Hong Kong or Singapore to coordinate production and ensure quality
Such an approach was good enough in the initial stages of offshoring but
clearly falls short a decade after offshoring became a common business practice
The offshoring companies need to develop capabilities and systems to engage
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 49 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 32
more directly and closely with China and similar overseas manufacturing
locations Toy companies need to develop robust systems for quality control
and testing of the toys manufactured at their suppliersrsquo factories Unless
companies learn to manage these complexities it is difficult to ensure product
quality and safety50
When taking a closer look into the toy-manufacturing sector in China
Chinarsquos domestic manufacturers are mostly small and medium-sized firms
which may have to make costly technology upgrades before exports Although
many foreign brands have entered the growing Chinese market and established
their own factories and distribution networks they could not improve the
working environment of Chinese local manufacturers rather continuous
scandals caused by their recalls involving made-in-China products resulted in
stiffer working environment safety concern and manufacturing standards To
be worse additional tests and certificates required of businesses drove up costs
while the frequent production line adjustments lowers efficiency of
manufacturing process According to the New York Times interview director
for toy making company explained their sufferings that When orders from
Germany were cancelled Lin had to adjust the program of machines that were
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 50 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 33
producing German orders to meet US requirements as the safety criteria
differed for both nations51
Not only external factors but also internal factors within China are
prevalent which contribute to the poor safety of Chinese imported toys Berman
and Swani assert that five factors among others mainly cause such tendency
cost pressures and quality fade multiple levels of outsourcing often involving
small local producers the existence of a large number of counterfeit goods
made in China Chinese cleverness at evading detection for safety-related
infractions and poor product safety surveillance by the Chinese and US
government These elements coalesce to create an environment where there is a
need to cut corners to meet suppliersrsquo price expectations where unsafe
alternatives are readily available and where the chance of detection of unsafe
goods is very low52
Just as mentioned in the previous section toy industry is facing the era of
global supply chain by much sourcing of components and ingredients from low-
cost global suppliers increased outsourcing of production to foreign production
facilities and transportation and distribution within global markets In this
context many toy recalls that occurred around 2007 and 2008 could be traced
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 51 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007 52 Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48
13 34
back to changes in global supply chain systems53 In the model of offshore
production manufacturers can prevent defects with careful production It is also
known that the toy companies can prevent most of these types of defects with
efficient quality control and inspection mechanisms54
2 MATTELrsquoS TOY RECALL
Abovementioned global supply chain and Chinarsquos involvement in the toy
industry as a major manufacturer has provoked numerous controversies among
Western customers including Mattelrsquos huge toy recalls These issues had even
more crucial impacts on Chinese local manufacturing sectors since they were
the biggest toy makers in international toy market and certainly toy is enjoyed
by much of the population worldwide just as other consumer products possess
enormous pool of consumers On top of that safety problem of the toy covered
with leaded paint as such also have led some young consumers to physical and
mental health problems or even death
Chinese toy recalls involved the Consumer Product Safety Commission
(CPSC) in the US In the historical perspective the earliest instance of toy
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 53 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 54 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13
13 35
recalls from the records of the CPSC was in 1974 when toy chests were recalled
following the death of a child Recalling toys and other products in large
numbers in an infrequent but not an unprecedented event Since 1974 over 680
toy products have been recalled Of these 550 recalls were made in the last 20
years Each year toys were recalled on an average of 28 occasions The number
of recalls remained roughly stable until 2006 but appears to have been on the
rise since then In 2007 CPSC had recalled 56 recalls which would be the
highest number of recalls in the history of the toy industry In other words
there has been a definite increase in the number of recalls in 2007 as Table 2
and Figure 1 display
13 36
Table 2 Toy Recalls (1988-2007)55
Figure 1 Toy Recalls Over Time (1988-2007)56
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 55 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13 56 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209
13 37
The number of recalls involving Chinese-made toys also appears to be on the
rise over the last few years Toy companies started moving the production of
toys in China in the early 1990s This trend has continued and accelerated in
recent years Recalls involving Chinese-made toys was hovering around 50 of
the total until 2002 so recalls did not increase for well over a decade after
manufacturing moved to China However since 2003 this figure had hovered
around 80 and reached 95 this year which is a dramatic rise57 In this
regard real cases regarding the US and EUrsquos recall against toys manufactured
in China will be the main focus hereafter incident outline the point at issue
comparison between the USrsquos response against the issue and that of EU and
legal analysis based on TBT Agreement under WTO system will be the
following contents
21 Event outline
The recall was because of the lead paint coverage which was processed
in Chinese factories Lead was banned in paint on toys and other childrenrsquos
products in the United States in the 1970s but the problem has arisen again as
more toys are imported from China Of roughly 39 lead-related recalls in a
certain year 38 were of Chinese-made goods according to the CPSC In fact
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 57 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45
13 38
about fifty percent of Mattelrsquos revenue comes from toys made in eleven
factories it owns and operates That is a high share for the toy industry But the
other half comes from toys that it outsources to up to fifty manufacturers in
China Those toys tend to be short-term products that feature characters from
movies and television shows rather than Barbie dolls or other Mattel brands58
In early July in 2007 one of the European retailers that sell Mattel toys
discovered the lead on some products On July 6 Mattel stopped operations at
the factory that produced the toys and initiated an investigation and then on
July 18 Mattel took a reporter for The New York Times on a tour of a factory
in Guanyao China and of Mattelrsquos toy safety lab in Shenzhen to show its
sophisticated testing and inspection facilities including equipment that could
detect lead paint on incoming products or supplies At that time Mattel
executives say it was unclear whether Mattel was facing a widespread lead
paint problem or if the European case was an anomaly When the companyrsquos
executives received conclusive data that persuaded them to recall the eighty-
three products the company contacted retailers who stocked the toys
Originally Mattel requires the factories it contracts with to use paint and other
materials provided by certified suppliers Mattel executives said they did not
know if the contract manufacturer substituted paint from a noncertified supplier
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 58 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 39
or if a certified supplier caused the problem59 Later it was found that even
though the company had developed a certification program and rigorous testing
rules to make sure that its Chinese contractors adhered to standards for the
allowable levels of lead in paint yet some subcontractors were careless while
others intentionally violated the rules by substituting paint from a noncertified
supplier who provided the lead paint60
The string of lead paint cases has drawn the most attention from toy
product related association and consumer watchdogs In light of the recalls
Nickelodeon - which owns the characters Dora the Explorer and Diego - has
decided to introduce a third-party monitor to check up on all of the companies
that make toys under its brands including Mattel61 Combined with the recent
scares in the United States of Chinese-made pet food and globally of Chinese-
made pharmaceuticals and toothpaste the string of toy recalls is inspiring new
demands for stepped-up enforcement of safety by United States regulators and
importers as well as by the government and industry in China This summer
the Toy Industry Association has been working with the federal Consumer
Product Safety Commission on new regulations to require more stringent safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 59 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007 60 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 61 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 40
checks The Toy Industry Association urges its members to routinely test
products it is importing to make sure they comply with federal safety standards
which prohibit for example surface paint that contains lead in toys or items
that could cause a choking hazard62 Meanwhile Mattel agreed to pay $23
million to the CPSC for violating a federal lead paint ban and marketing
importing and selling non-compliant toys in civil penalties The CPSC said the
fine against the No 1 toymaker and its Fisher-Price pre-school division was the
highest ever for the agencys regulated product violations and the third largest
in its history63
22 Aftermath of toy recall and its damage degree to the toy industry
Such an unprecedented toy recall of the US against China was also
proven through numbers and figures As Table 2 and Figure 2 display the
number of both Chinese toy recall and lead-contained toy recall tend to increase
as years pass by especially from the year 2000 To make these table and figure
Laplume and Bapuji complied a database of toy recalls based on the recall
notices posted on the website of the US CPSC They presented the data on toy
recalls in Table 2 with special attention given to those involving toys made in
China and those recalled for excessive lead Authors also presented the data
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 62 ldquoAs More Toys Are Recalled Trail Ends in Chinardquo The New York Times June 19 2007 63 Mattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 2009
13 41
pictorially in Figure 2 to allow a visual interpretation of trends and
developments64
Table 2 Number of Lead-Contained Toy Recall Announcements (1988-2008)65
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 64 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports13 65 Ibid
13 42
Figure 2 Number of Lead-Contained Toy Recall (1998-2008)66
Apparently the reason why Chinese factory used lead-contained paint was due
to cheaper price Multinational Corporation such as Mattel kept on requiring
low cost and price to their suppliers while suppliers including Chinese
manufacturers were facing serious difficulties regarding the fact that their
export prices were rising due to continuous appreciation of the Yuan and
escalating labor cost Consequently for Chinese factory owners who are often
under intense pressure to lower production costs tend to cut corners in making
products and regularly use cheap and illegal substitutes such as leaded paint to
their toys to survive as Mattelrsquos suppliers Namely Chinese local manufacturers
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 66 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports
13 43
got pressure not only from Western companiesrsquo appetite for cheaper toys but
also from the fierce local competition to satisfy such appetite Furthermore
numerous toy recalls from the US worsen the situation repeated scandals
involving Chinese products resulted in stringent environmental safety and
manufacturing standards Additional tests and certificates required of
businesses drove up costs even more67 Long supply chain involving multiple
contractors and subcontractors which are common in China were also
nominated as the major contributor Every link in the chain was susceptible to
fraud or contaminated goods Such uncertainty usually contributes to supply
chain breakdown since the larger the chain the more people get involved and
the greater the difficulty in controlling the quality of the product68
Aftermath of toy recall also included remarkable changes after the US
Congress passed the new federal childrenrsquos product laws in August 2008
setting higher standards for toy safety product line adjustments must be done
more frequently and comprehensively to satisfy requirements and standards of
Mattel and policies of US Congress Changes like these affect the factorys
working efficiency and increases costs For instance it takes about a weeks
time to make the machines adapt to new procedures and also involves huge
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 67 ldquoSmall World After All for Toy-making Hubrdquo China Daily December 23 2008 68 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007
13 44
expenditure on purchase of substitute materials when required69 The nightmare
had continued after regulators in Beijing revoked the export licenses of two toy
manufacturers one of the heads of those Chinese company that made toys for
Mattel for fifteen years and was behind the recall this month of about a million
Mattel toys committed suicide in a company warehouse in southern China The
death was the latest development in a year filled with prominent recalls and
product safety scandals involving goods made in China According to the
briefing of Chinese government one of the paint suppliers for Chinese
manufacturer had shipped the company a fake lead-free paint pigment that
could be used in producing paint70
23 Reaction and regulation of the US government and background policy
In the US responsibility for the safety of consumer products with the
exception of food pharmaceuticals and automobiles falls within the
jurisdiction of the US CPSC which regulates the sale and manufacture of more
than 15000 different consumer product The CPSC collects information about
product safety issues from sources such as hospitals doctors newspaper reports
industry reports consumer complaints investigations conducted by its staff and
reports from companies When a company becomes aware of hazards
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 69 ldquoTrouble in Chinarsquos Toy Industryrdquo China Daily December 22 2008 70 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007
13 45
associated with the products it sold it is required by law to inform the CPSC
immediately within 24 hours Based on the information it received the CPSC
works in coordination with the companies involved to recall the hazardous
products from the market The recall notices are publicly available on the
CPSCrsquos website The CPSCrsquos recall notices contain information about the
product being recalled the company recalling the product where the product
was recalled the hazard associated with the usage of the recalled product sale
details such as the number of units sold sales locations sale period and sale
price the procedure to return the product and the remedy offered by the
company71
Authority for the CPSC is provided in the 2008 Consumer Product Safety
Improvement Act (CPSIA) passed by the US Congress which gave makers and
sellers of childrens products such as toys clothing and books have until
February 10 2009 to comply with stricter standards for permissible lead
phthalate content limits and other mandatory safety requirements72 Following
considerable pushback from toymakers who said the deadline was unrealistic
and also applied to products that had already been shipped the CPSC agreed to
delay the deadline for the new testing and certification requirements by a year
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 71 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209 72 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384
13 46
to Feb 10 201073 Apparently this act is the result of a spike of 473 consumer
products recalled in 2007 in what is referred to as the ldquoYear of the Recallrdquo74 It
became effective Aug 14 2009 in the US and imposes tough standards for lead
and chemicals called phthalates in products intended for children age 12 and
under It requires that all childrenrsquos products comply with all applicable
childrenrsquos product safety rules are tested for compliance by a CPSC-accepted
laboratory have a written Childrenrsquos Product Certificate issued by the
manufacturer or importer that provides evidence of the productrsquos compliance
and have permanent tracking information affixed to the product and its
packaging75 In fact the law increased the budget of CPSC imposed new
testing and documentation requirements and set new acceptable levels of
several substances It imposed new requirements on manufacturers of toys and
other consumer products for children The Act also increased fines and
specified jail time for some violations The law became to have more wide-
sweeping nature comparing to a previous bill the Lead-Free Toys Act This
earlier bill was incorporated into this act which was apparently prompted by
various scandals over high lead content in toys in 2007
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 73 ldquoMattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 200913 74 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 75 The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws--StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act
13 47
The Act contained three main standards including exposure levels of lead
phthalate and mandatory testing Especially regarding the exposure level of
lead the legislation reduced the limit of lead allowed in surface coatings or
paint to 90 ppm from then-current limit of 600 ppm effective on 14 August
2009 The legislation reduces the amount of total lead content in childrens
product substrates to 600 ppm by 10 February 2009 300 ppm by 14 August
2009 and 100 ppm by 14 August 2011 On the other hand the legislation
required for mandatory testing that every manufacturer of a product subject to a
consumer product safety rule will provide a General Conformity Certificate to
certify based on unit testing or a reasonable testing program that the product
complies with all safety rules76 These certificates must accompany the product
through the distribution chain through the retailer They must be available to the
CPSC during any inspection The third party testing requirement for lead
content was originally set by the CPSIA at 600 ppm but dropped to 300 ppm in
August 2009 However these lead content testing requirements were stayed by
the CPSC in January 2009 until February 10 2010 In December 2009 this stay
of enforcement was further extended until February 10 2011 In both cases the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 76 Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf
13 48
CPSC cited a need to implement further rulemaking and to give manufacturers
more time to comply77
US regulators also announced plans to set up a Beijing office to help
ensure Chinese exports are safe for Americans following a slew of recalls
involving childrenrsquos toys Particularly the US CSPC sought to establish a
permanent presence overseas for the first time to better cooperate with Chinese
regulators and companies so the countryrsquos products are up to US standards It
also planned to have commission staff working in the embassy in Beijing to
work with manufacturers and Chinese regulators One major task of Beijing
office was to educate Chinese manufacturers about the new requirements under
the CPSIA Considering some mutual economic interests between the US and
China Chinese manufacturers are expected to comply with this law since the
large retailers in the US require them to meet such standard78
Amid growing concerns over the safety of Chinese products the US
launched negotiations towards a common safety standard for toys on November
17 in Brussels with the EU as well The talks were formally opened during a
trilateral high-level meeting between EU Consumer Affairs Commissioner
Meglena Kuneva the US Chairman of the Consumer Product Safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 77 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review 78 ldquoUS seeks China office to ensure export safetyrdquo China Daily July 31 2009
13 49
Commission Nancy Nord and the Chinese Vice-Minister of AQSIQ Wei
Chuanzhong The three sides have decided to bring their joint efforts to a new
level by aligning their standards Toys will be the first targets since around 75
percent of toys sold around the world are made in China Common standards
and policy consistence are very crucial for Chinese manufacturers to do their
business in a fair and transparent arena points out Liang Mei deputy chairman
of China Toy Association Another comment was added that the companys
strong focus on research and development would help it to overcome the new
technological barriers and avoid safety disputes79 A certain kind of special
team that is engaged in investigating and studying technology standards of
various nations and international trends and managing onersquos own safety
standards higher than the general or keep it ahead of the criteria of the exporting
marketplaces were also suggested as solution by industry experts80
3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT
31 Preliminary findings under GATT Agreement
A preliminary research about the legitimacy of USrsquos recall on Chinese
toys under GATT Agreement insists that by placing a temporary ban on
Chinese toy products the United States would violate Article III which is
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 79 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007 80 ldquoTrouble in Toy Industryrdquo China Daily December 22 2008
13 50
National Treatment Despite violating GATT Article III4 the author insists
that a Panel would likely find the temporary ban on Chinese toy products valid
under Article XX(b) based on following rationales most of all the temporary
ban on Chinese toys is within the policies designated to protect the human life
and health of American children Just as the Panel in lsquoThailand ndash Cigarettersquo
case has recognized the negative human health effects of smoking a Panel
would likely conclude that the use of lead in childrenrsquos toys creates a negative
health effect It would likely then find that the United States sufficiently sets
forth a prima facie case for an Article XX(b) exception81 Moreover the author
writes no alternative measure could adequately diminish the high risk of lead
contamination of Chinese toys and therefore hold the strict measure valid
Authorrsquos opinion that the temporary ban on Chinese toy does not arbitrarily or
unjustifiably discriminate against Chinese toy imports also leads to justification
of US toy recall The logic behind is that the ban targets Chinese toy imports
because previous US measures failed to curtail the significant volume of
contaminated Chinese toys entering the US markets Since there are no
ulterior ldquoprotectionist objectivesrdquo the measure is not a ldquodisguised restrictionrdquo
under Article XXrsquos chapeau Therefore the author argues that since the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8113 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213
13 51
temporary ban satisfies all the requirements of Article XX(b) a Panel would
likely rule that it does not violate GATT principles82
32 Legal analysis why USrsquos toy recall is legally controversial under TBT Agreement When based on TBT Agreement one of the articles related to the USrsquos
recall on Chinese toy imports include Article II1 which states ldquoimported
product shall be accorded treatment no less favourable than that accorded to
domestic like productsrdquo representing MFN principle and NT 83 The other one
is Article II2 that regulates member statesrsquo measures not to be trade-restrictive
by stipulating that ldquotechnical regulations shall not be more trade-restrictive than
necessary to fulfill a legitimate objective taking account of the risks non-
fulfilment would createrdquo84
First of all Article II1 of TBT Agreement is highly likely to be violated
because it would treat Chinese toy imports less favorably than US domestic
toys To put in more detail since the essential factor that needs to be considered
is ldquolikenessrdquo between exports and imports determining whether US toys and
Chinese toys are like products under the meaning of Article II1 must be the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8213 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 83 TBT Art II1 84 TBT Art II2
13 52
prior analysis to reach such likely conclusion Just as Uche wrote in the legal
analysis under GATT Agreement Chinese toy imports are like products with
respect to US toys under the definition promulgated by GATT Article III4
because the ban would affect the ldquointernal sale offering for sale purchase
transportation distribution or userdquo of the Chinese toys85 According to Uche
ldquoin determining whether imported and domestic products are like products not
only the properties nature and quality of the product but also the end use of the
product must be consideredrdquo86 In fact Chinese toys and American toys share
similar nature which is to entertain children and manufacturers do not affect
such nature whether they are Americans or Chinese Also since manufacturing
factories in China are managed and controlled by Mattel with its same
operation policy the quality of Chinese-made toys and American-made toys
within Mattelrsquos manufacturing chain seems to be quite identical as well On top
of that regardless of their manufacturers toys generally have the same end-
users children When compared to customers in other age groups they seem to
share relatively similar tastes and consumer habits
On the other hand USrsquos recall on its Chinese imports can be analyzed
consistent with Article II2 of TBT Agreement According to the Panel Report
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 85 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 8613 Ibid13
13 53
of lsquoUS ndash Tunarsquo case the analysis of Article II2 of the TBT Agreement may be
conducted in two steps first to determine whether a certain action is taken to
fulfill a legitimate objective which include ldquoprotection of human health or
safetyrdquo and second if that is the case to determine whether that measure is
less trade-restrictive than necessary to fulfill such objective taking account of
the risks non-fulfillment would create87 Based on such criteria USrsquos recall was
due to protect American children from the exposure to the lead paint which can
be interpreted as the ldquolegitimate objectiverdquo On top of that the measure done by
the US can be regarded as less trade-restrictive than necessary to fulfill such
objective with the consideration about risks non-fulfillment would create since
the measure was merely a temporary recall on Mattelrsquos defects rather than
unilateral and arbitrary import restriction against the entire Chinese imports to
the US Also such measure may be originated from the risk-assessment of the
case when the legitimate objective protection of human health or safety has
failed to be fulfilled which might trigger serious physical and mental problems
to American children Therefore it can be concluded that USrsquos toy recall is not
inconsistent with TBT Article II2 when considering aforementioned facts
However although Article II2 is satisfied the recall measure taken by the US
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8713 WTO Panel Report lsquoUS mdash Tunarsquo (WTDS381R)
13
13 54
is still questionable because Article II1 and II2 of TBT Agreement are
obligations of WTO member nations which implies that both articles must be
satisfied to acquire legitimacy unlike the preliminary analysis based on GATT
Agreement Thus when the case similar to this occasion is brought to the
international court under the WTO there would be high probability that the
respondentrsquos recall measure might trigger legal controversy under the TBT
Agreement
IV FURTHER DISCUSSION AND CONCLUSION
This paper overall has implemented the case study of which the US has
recalled on Chinese toy imports concerning the lead paint and has analyzed the
suitability and legitimacy of such measure in light of TBT Agreement Prior to
the case study some applicable international rules were introduced GATT
Article I III XX(b) and the chapeau of Article XX which are MFN Principle
NT and General Exceptions to GATT provision respectively formulated the
basis of TBT Agreement In terms of TBT Agreement Article II1 and II2
were the main provision those are applicable to this specific case
Following such applicable international agreements toy industry trend
and the event outline of USrsquos recall on Chinese toy imports were displayed
Along with its volatile and seasonal characteristics the toy industry usually
13 55
incurs relatively higher costs on obsolete inventory lost sales and markdown
Also it is important strategy to survive that providing creative yet price-
competitive toys at the right quantity at the right stores during the very short
selling-windows At this point toy recall case done by the US on Chinese
imports in 2007 was one of the empirical evidence that shows aforementioned
drawback that toy industry and China as manufacturer is suffering from
Particularly this case of Mattelrsquos toy recall against Chinese toy products had
noteworthy significance as the occasion of which a certain multinational
corporationrsquos manufacture outsourcing got expanded to the scale of national
trade dispute concerning consumer product safety issue
Applying abovementioned articles from the TBT Agreement as an
analysis framework some legal controversies were presented regarding the US
toy recall case in the following section As the preliminary finding proved
based on GATT Agreement the recall measure itself violates MFN principle
and NT Nonetheless unlike GATT Agreement which contains exception
clause that justifies such violation TBT does not include any kind of
justification mechanism Therefore although the recall measure done by the US
satisfies Article II2 violation of Article II1 of TBT may cause legal
controversy when the similar case is brought to WTO
On the basis of such occasion and its legal issues several important
13 56
implications in the practical aspect can be drawn for the further discussion It
seems that although China is already well aware of the necessity to adopt and
apply international standards and to make their domestic ones harmonizing with
international norms through remarkable efforts as shown in some international
trade reports China is rather suffering from the disjunction between
continuously improving international standards and Chinarsquos lack of strict and
uniform enforcement of standards This may imply that efforts to make
international agreement and its application consistent must be done by both
international organization and local governments for effective connection
between the public and private sector Particularly the WTO should not stop at
establishing provisions but focus more on implementation with consideration
on each member nationrsquos industry environment and condition especially
regarding those of developing countries Consequently not only technical
standards and certificate management but also education and training program
for the industry fields ought to be provided in the scale of international
organizations
The Chinese government and industry groups also need to address this by
ensuring that Chinese exporters adhere to the standards of the importing
country Companies must invest time and effort in developing not only
standards and principles of safety for their suppliers but must also invest in
13 57
education and training to build the skills and abilities within the supplier
network to assure product safety88 At the same time the governments of
importing countries need to encourage Chinese authorities to develop global
standards on consumables then legislate and monitor them The difference in
standards across the world is clearly an issue These differences need to be
addressed with high priority so that consumers can benefit from globalization of
manufacturing and consumption The issue of global standards is contentious
because different countries have different trajectories of development The
standards of developing countries may not be acceptable to a developed country
On the other hand developing countries will some- times argue that they cannot
adopt the standards of the developed world because of the high costs associated
with these standards Nevertheless exports from developing countries should
adhere to the standards of the export markets Accordingly all those involved
in the global supply chain such as suppliers manufacturers and marketers need
to develop systems to ensure the standards are applied89
This issue with toy recalls takes on another dimension of concern in more
local level which is the cost issue caused by the vicious cycle in global supply
chain of toy industry Despite the awareness of Chinese manufacturers 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8813 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-72013 89 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 58
regarding international technical standards it may be hard for them to ignore
cheaper leaded-paint when squeezed between harsh demands on lower cost
from the US importers and domestic problems such as increasing labor cost and
RMB appreciation At this point the vicious cycle can be formed in toy
industryrsquos global supply chain in spite of the information and knowledge about
the current international standards local manufacturers use cheaper leaded paint
for lower cost Detecting excessive lead level from the paint demands on
technical standard becomes harsher within importing countries As a result
such higher standards require more cost for locals to be satisfied which
ultimately completes the vicious cycle Consequently it seems that further
discussion and researches about constructive measures including policy
changes may be essential and important to resolve such crisis more
fundamentally
13 59
REFERENCES
Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 Del V G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45 Jiacheng Z and Lu Hongjie (2013) Analyzing China Harmonization of Technical Barriers to Trade in the EU and US Markets The Twelfth Wuhan International Conference on E-Business ndash Emerging Operations amp Services Management Track Johnson M E (2001a) Learning from toys Lessons in managing supply chain
13 60
risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 Keith13 E13 M13 John13 S13 W13 and13 Tsunehiro13 O13 (2000)13 Quantifying13 the13 Impact13 of13 13 13 13 13 13 13 Technical13 Barriers13 to13 Trade13 A13 Framework13 for13 Analysis13 Policy13 Research13 13 13 13 13 13 13 Working13 Paper13 Development13 Research13 Group13 The13 World13 Bank Lee M A Flynn B B and Frohlich M T (2008) All supply chains donrsquot flow through understanding supply chain issues in product recalls Management and Organization Review 4 167ndash182 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal Marucheck A S (1987) On product liability and quality control IIE Transactions 19 355ndash360 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review Paul W B and Hari B (2008) Toy Recalls and China Emotion vs Evidence Management and Organization Review 42 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Reports and Reviews (Online documents included) Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby- Productshtml
13 61
Brief Guide to Analytical Methods for Measuring Lead in Paint Inter- Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground Report on Technical Barriers to Trade (2013) United States Trade Representative Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf The Impact of the TBT and SPS Agreements on Food Labeling and Safety Regulations httpcspinetorgreportscodexwtospsbthtm The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws-- StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml
13 62
GATTWTO Documents The Technical Barriers to Trade Agreement The General Agreement on Tariffs and Trade 1994 WTO Accession Protocol of The Peoplersquos Republic of China WTO Concerns on Indiarsquos Import Restriction on Chinese Toys WTO Technical information on TBT Trade topics Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm WTO Trade Policy Review (2012) WTO ldquoWhat is the WTOrdquo Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm WTO European Communities ndash Measures Affecting Asbestos and Asbestos- Containing Products WTDS135R
13 63
국문 초록
세계경제에 있어서 각 국가 경제의 연계성이 심화됨에 따라 많은
제조업들의 생산 라인과 공급 사슬 역시 세계화 되면서 주로 디자인이나
브랜드 관리를 담당하는 선진국과 생산과 제조를 담당하는 개발도상국
간의 기술 표준 차이에서 오는 문제점들이 발견되고 있다
세계무역기구(WTO) 체제하에서 무역에 관련된 기술표준들은 무역상
기술장벽 조항(TBT)에 따라 관리되어지나 WTO의 회원국들의 논의 하에
알맞은 조항을 명시하는 것과 조항의 효용성 또는 실제 각국의
기술표준들과 조항의 합치성은 별개의 문제인 것이 사실이다
본 논문은 미국 Mattel 사의 중국산 장난감 회수조치가 WTO
체제하에서 어떠한 법적 의미를 지니는지 살펴보았다 사건 당시 실제로
중국이 미국을 상대로 WTO에 제소하지는 않았지만 오늘날 대두되는
TBT의 중요성과 점점 더 심화되어가는 제조산업의 세계화 현상을
보았을 때 향후 비슷한 사건들이 발생할 가능성이 높기 때문에 이러한
분석은 유의미할 수 있으며 추후 시사하는 바 역시 클 것으로 예상된다
따라서 본 연구에서는 미국의 중국산 장난감 회수조치의 통상법적
사례분석을 통해 TBT가 기술표준문제에서 지니는 법적 의미를
분석하였다
키워드 세계무역기구 무역상 기술장벽협정 기술표준 Mattel사
장난감 회수조치 중국산 장난감
학번 2012-22086
ltstartpagegt10I INTRODUCTION 1II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 4 1 GATT ARTICLE I amp III 4 2 GATT ARTICLE XX(B) amp CHAPEAU OF ARTICLE XX 8 3 TBT UNDER THE WTO SYSTEM amp TBT ARTICLE II 10 4 OTHER RELATED TECHNICAL STANDARDS 20III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 28 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS 28 11 Characteristics of toy industry 28 12 Global supply chain with China involved 31 2 MATTELiexclmacrS TOY RECALL 34 21 Event outline 37 22 Aftermath of toy recall and its damage degree to the toy industry 40 23 Reaction and regulation of the US government and background policy 44 3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT 49 31 Preliminary findings under GATT Agreement 49 32 Legal analysis why USiexclmacrs toy recall is legally controversial under TBT Agreement 51IV FURTHER DISCUSSION AND CONCLUSION 54REFERENCES 59plusmnsup1sup1reg AtildeEcircmiddotIuml 63ltbodygt
13 32
more directly and closely with China and similar overseas manufacturing
locations Toy companies need to develop robust systems for quality control
and testing of the toys manufactured at their suppliersrsquo factories Unless
companies learn to manage these complexities it is difficult to ensure product
quality and safety50
When taking a closer look into the toy-manufacturing sector in China
Chinarsquos domestic manufacturers are mostly small and medium-sized firms
which may have to make costly technology upgrades before exports Although
many foreign brands have entered the growing Chinese market and established
their own factories and distribution networks they could not improve the
working environment of Chinese local manufacturers rather continuous
scandals caused by their recalls involving made-in-China products resulted in
stiffer working environment safety concern and manufacturing standards To
be worse additional tests and certificates required of businesses drove up costs
while the frequent production line adjustments lowers efficiency of
manufacturing process According to the New York Times interview director
for toy making company explained their sufferings that When orders from
Germany were cancelled Lin had to adjust the program of machines that were
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 50 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 33
producing German orders to meet US requirements as the safety criteria
differed for both nations51
Not only external factors but also internal factors within China are
prevalent which contribute to the poor safety of Chinese imported toys Berman
and Swani assert that five factors among others mainly cause such tendency
cost pressures and quality fade multiple levels of outsourcing often involving
small local producers the existence of a large number of counterfeit goods
made in China Chinese cleverness at evading detection for safety-related
infractions and poor product safety surveillance by the Chinese and US
government These elements coalesce to create an environment where there is a
need to cut corners to meet suppliersrsquo price expectations where unsafe
alternatives are readily available and where the chance of detection of unsafe
goods is very low52
Just as mentioned in the previous section toy industry is facing the era of
global supply chain by much sourcing of components and ingredients from low-
cost global suppliers increased outsourcing of production to foreign production
facilities and transportation and distribution within global markets In this
context many toy recalls that occurred around 2007 and 2008 could be traced
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 51 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007 52 Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48
13 34
back to changes in global supply chain systems53 In the model of offshore
production manufacturers can prevent defects with careful production It is also
known that the toy companies can prevent most of these types of defects with
efficient quality control and inspection mechanisms54
2 MATTELrsquoS TOY RECALL
Abovementioned global supply chain and Chinarsquos involvement in the toy
industry as a major manufacturer has provoked numerous controversies among
Western customers including Mattelrsquos huge toy recalls These issues had even
more crucial impacts on Chinese local manufacturing sectors since they were
the biggest toy makers in international toy market and certainly toy is enjoyed
by much of the population worldwide just as other consumer products possess
enormous pool of consumers On top of that safety problem of the toy covered
with leaded paint as such also have led some young consumers to physical and
mental health problems or even death
Chinese toy recalls involved the Consumer Product Safety Commission
(CPSC) in the US In the historical perspective the earliest instance of toy
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 53 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 54 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13
13 35
recalls from the records of the CPSC was in 1974 when toy chests were recalled
following the death of a child Recalling toys and other products in large
numbers in an infrequent but not an unprecedented event Since 1974 over 680
toy products have been recalled Of these 550 recalls were made in the last 20
years Each year toys were recalled on an average of 28 occasions The number
of recalls remained roughly stable until 2006 but appears to have been on the
rise since then In 2007 CPSC had recalled 56 recalls which would be the
highest number of recalls in the history of the toy industry In other words
there has been a definite increase in the number of recalls in 2007 as Table 2
and Figure 1 display
13 36
Table 2 Toy Recalls (1988-2007)55
Figure 1 Toy Recalls Over Time (1988-2007)56
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 55 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13 56 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209
13 37
The number of recalls involving Chinese-made toys also appears to be on the
rise over the last few years Toy companies started moving the production of
toys in China in the early 1990s This trend has continued and accelerated in
recent years Recalls involving Chinese-made toys was hovering around 50 of
the total until 2002 so recalls did not increase for well over a decade after
manufacturing moved to China However since 2003 this figure had hovered
around 80 and reached 95 this year which is a dramatic rise57 In this
regard real cases regarding the US and EUrsquos recall against toys manufactured
in China will be the main focus hereafter incident outline the point at issue
comparison between the USrsquos response against the issue and that of EU and
legal analysis based on TBT Agreement under WTO system will be the
following contents
21 Event outline
The recall was because of the lead paint coverage which was processed
in Chinese factories Lead was banned in paint on toys and other childrenrsquos
products in the United States in the 1970s but the problem has arisen again as
more toys are imported from China Of roughly 39 lead-related recalls in a
certain year 38 were of Chinese-made goods according to the CPSC In fact
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 57 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45
13 38
about fifty percent of Mattelrsquos revenue comes from toys made in eleven
factories it owns and operates That is a high share for the toy industry But the
other half comes from toys that it outsources to up to fifty manufacturers in
China Those toys tend to be short-term products that feature characters from
movies and television shows rather than Barbie dolls or other Mattel brands58
In early July in 2007 one of the European retailers that sell Mattel toys
discovered the lead on some products On July 6 Mattel stopped operations at
the factory that produced the toys and initiated an investigation and then on
July 18 Mattel took a reporter for The New York Times on a tour of a factory
in Guanyao China and of Mattelrsquos toy safety lab in Shenzhen to show its
sophisticated testing and inspection facilities including equipment that could
detect lead paint on incoming products or supplies At that time Mattel
executives say it was unclear whether Mattel was facing a widespread lead
paint problem or if the European case was an anomaly When the companyrsquos
executives received conclusive data that persuaded them to recall the eighty-
three products the company contacted retailers who stocked the toys
Originally Mattel requires the factories it contracts with to use paint and other
materials provided by certified suppliers Mattel executives said they did not
know if the contract manufacturer substituted paint from a noncertified supplier
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 58 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 39
or if a certified supplier caused the problem59 Later it was found that even
though the company had developed a certification program and rigorous testing
rules to make sure that its Chinese contractors adhered to standards for the
allowable levels of lead in paint yet some subcontractors were careless while
others intentionally violated the rules by substituting paint from a noncertified
supplier who provided the lead paint60
The string of lead paint cases has drawn the most attention from toy
product related association and consumer watchdogs In light of the recalls
Nickelodeon - which owns the characters Dora the Explorer and Diego - has
decided to introduce a third-party monitor to check up on all of the companies
that make toys under its brands including Mattel61 Combined with the recent
scares in the United States of Chinese-made pet food and globally of Chinese-
made pharmaceuticals and toothpaste the string of toy recalls is inspiring new
demands for stepped-up enforcement of safety by United States regulators and
importers as well as by the government and industry in China This summer
the Toy Industry Association has been working with the federal Consumer
Product Safety Commission on new regulations to require more stringent safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 59 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007 60 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 61 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 40
checks The Toy Industry Association urges its members to routinely test
products it is importing to make sure they comply with federal safety standards
which prohibit for example surface paint that contains lead in toys or items
that could cause a choking hazard62 Meanwhile Mattel agreed to pay $23
million to the CPSC for violating a federal lead paint ban and marketing
importing and selling non-compliant toys in civil penalties The CPSC said the
fine against the No 1 toymaker and its Fisher-Price pre-school division was the
highest ever for the agencys regulated product violations and the third largest
in its history63
22 Aftermath of toy recall and its damage degree to the toy industry
Such an unprecedented toy recall of the US against China was also
proven through numbers and figures As Table 2 and Figure 2 display the
number of both Chinese toy recall and lead-contained toy recall tend to increase
as years pass by especially from the year 2000 To make these table and figure
Laplume and Bapuji complied a database of toy recalls based on the recall
notices posted on the website of the US CPSC They presented the data on toy
recalls in Table 2 with special attention given to those involving toys made in
China and those recalled for excessive lead Authors also presented the data
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 62 ldquoAs More Toys Are Recalled Trail Ends in Chinardquo The New York Times June 19 2007 63 Mattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 2009
13 41
pictorially in Figure 2 to allow a visual interpretation of trends and
developments64
Table 2 Number of Lead-Contained Toy Recall Announcements (1988-2008)65
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 64 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports13 65 Ibid
13 42
Figure 2 Number of Lead-Contained Toy Recall (1998-2008)66
Apparently the reason why Chinese factory used lead-contained paint was due
to cheaper price Multinational Corporation such as Mattel kept on requiring
low cost and price to their suppliers while suppliers including Chinese
manufacturers were facing serious difficulties regarding the fact that their
export prices were rising due to continuous appreciation of the Yuan and
escalating labor cost Consequently for Chinese factory owners who are often
under intense pressure to lower production costs tend to cut corners in making
products and regularly use cheap and illegal substitutes such as leaded paint to
their toys to survive as Mattelrsquos suppliers Namely Chinese local manufacturers
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 66 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports
13 43
got pressure not only from Western companiesrsquo appetite for cheaper toys but
also from the fierce local competition to satisfy such appetite Furthermore
numerous toy recalls from the US worsen the situation repeated scandals
involving Chinese products resulted in stringent environmental safety and
manufacturing standards Additional tests and certificates required of
businesses drove up costs even more67 Long supply chain involving multiple
contractors and subcontractors which are common in China were also
nominated as the major contributor Every link in the chain was susceptible to
fraud or contaminated goods Such uncertainty usually contributes to supply
chain breakdown since the larger the chain the more people get involved and
the greater the difficulty in controlling the quality of the product68
Aftermath of toy recall also included remarkable changes after the US
Congress passed the new federal childrenrsquos product laws in August 2008
setting higher standards for toy safety product line adjustments must be done
more frequently and comprehensively to satisfy requirements and standards of
Mattel and policies of US Congress Changes like these affect the factorys
working efficiency and increases costs For instance it takes about a weeks
time to make the machines adapt to new procedures and also involves huge
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 67 ldquoSmall World After All for Toy-making Hubrdquo China Daily December 23 2008 68 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007
13 44
expenditure on purchase of substitute materials when required69 The nightmare
had continued after regulators in Beijing revoked the export licenses of two toy
manufacturers one of the heads of those Chinese company that made toys for
Mattel for fifteen years and was behind the recall this month of about a million
Mattel toys committed suicide in a company warehouse in southern China The
death was the latest development in a year filled with prominent recalls and
product safety scandals involving goods made in China According to the
briefing of Chinese government one of the paint suppliers for Chinese
manufacturer had shipped the company a fake lead-free paint pigment that
could be used in producing paint70
23 Reaction and regulation of the US government and background policy
In the US responsibility for the safety of consumer products with the
exception of food pharmaceuticals and automobiles falls within the
jurisdiction of the US CPSC which regulates the sale and manufacture of more
than 15000 different consumer product The CPSC collects information about
product safety issues from sources such as hospitals doctors newspaper reports
industry reports consumer complaints investigations conducted by its staff and
reports from companies When a company becomes aware of hazards
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 69 ldquoTrouble in Chinarsquos Toy Industryrdquo China Daily December 22 2008 70 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007
13 45
associated with the products it sold it is required by law to inform the CPSC
immediately within 24 hours Based on the information it received the CPSC
works in coordination with the companies involved to recall the hazardous
products from the market The recall notices are publicly available on the
CPSCrsquos website The CPSCrsquos recall notices contain information about the
product being recalled the company recalling the product where the product
was recalled the hazard associated with the usage of the recalled product sale
details such as the number of units sold sales locations sale period and sale
price the procedure to return the product and the remedy offered by the
company71
Authority for the CPSC is provided in the 2008 Consumer Product Safety
Improvement Act (CPSIA) passed by the US Congress which gave makers and
sellers of childrens products such as toys clothing and books have until
February 10 2009 to comply with stricter standards for permissible lead
phthalate content limits and other mandatory safety requirements72 Following
considerable pushback from toymakers who said the deadline was unrealistic
and also applied to products that had already been shipped the CPSC agreed to
delay the deadline for the new testing and certification requirements by a year
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 71 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209 72 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384
13 46
to Feb 10 201073 Apparently this act is the result of a spike of 473 consumer
products recalled in 2007 in what is referred to as the ldquoYear of the Recallrdquo74 It
became effective Aug 14 2009 in the US and imposes tough standards for lead
and chemicals called phthalates in products intended for children age 12 and
under It requires that all childrenrsquos products comply with all applicable
childrenrsquos product safety rules are tested for compliance by a CPSC-accepted
laboratory have a written Childrenrsquos Product Certificate issued by the
manufacturer or importer that provides evidence of the productrsquos compliance
and have permanent tracking information affixed to the product and its
packaging75 In fact the law increased the budget of CPSC imposed new
testing and documentation requirements and set new acceptable levels of
several substances It imposed new requirements on manufacturers of toys and
other consumer products for children The Act also increased fines and
specified jail time for some violations The law became to have more wide-
sweeping nature comparing to a previous bill the Lead-Free Toys Act This
earlier bill was incorporated into this act which was apparently prompted by
various scandals over high lead content in toys in 2007
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 73 ldquoMattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 200913 74 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 75 The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws--StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act
13 47
The Act contained three main standards including exposure levels of lead
phthalate and mandatory testing Especially regarding the exposure level of
lead the legislation reduced the limit of lead allowed in surface coatings or
paint to 90 ppm from then-current limit of 600 ppm effective on 14 August
2009 The legislation reduces the amount of total lead content in childrens
product substrates to 600 ppm by 10 February 2009 300 ppm by 14 August
2009 and 100 ppm by 14 August 2011 On the other hand the legislation
required for mandatory testing that every manufacturer of a product subject to a
consumer product safety rule will provide a General Conformity Certificate to
certify based on unit testing or a reasonable testing program that the product
complies with all safety rules76 These certificates must accompany the product
through the distribution chain through the retailer They must be available to the
CPSC during any inspection The third party testing requirement for lead
content was originally set by the CPSIA at 600 ppm but dropped to 300 ppm in
August 2009 However these lead content testing requirements were stayed by
the CPSC in January 2009 until February 10 2010 In December 2009 this stay
of enforcement was further extended until February 10 2011 In both cases the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 76 Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf
13 48
CPSC cited a need to implement further rulemaking and to give manufacturers
more time to comply77
US regulators also announced plans to set up a Beijing office to help
ensure Chinese exports are safe for Americans following a slew of recalls
involving childrenrsquos toys Particularly the US CSPC sought to establish a
permanent presence overseas for the first time to better cooperate with Chinese
regulators and companies so the countryrsquos products are up to US standards It
also planned to have commission staff working in the embassy in Beijing to
work with manufacturers and Chinese regulators One major task of Beijing
office was to educate Chinese manufacturers about the new requirements under
the CPSIA Considering some mutual economic interests between the US and
China Chinese manufacturers are expected to comply with this law since the
large retailers in the US require them to meet such standard78
Amid growing concerns over the safety of Chinese products the US
launched negotiations towards a common safety standard for toys on November
17 in Brussels with the EU as well The talks were formally opened during a
trilateral high-level meeting between EU Consumer Affairs Commissioner
Meglena Kuneva the US Chairman of the Consumer Product Safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 77 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review 78 ldquoUS seeks China office to ensure export safetyrdquo China Daily July 31 2009
13 49
Commission Nancy Nord and the Chinese Vice-Minister of AQSIQ Wei
Chuanzhong The three sides have decided to bring their joint efforts to a new
level by aligning their standards Toys will be the first targets since around 75
percent of toys sold around the world are made in China Common standards
and policy consistence are very crucial for Chinese manufacturers to do their
business in a fair and transparent arena points out Liang Mei deputy chairman
of China Toy Association Another comment was added that the companys
strong focus on research and development would help it to overcome the new
technological barriers and avoid safety disputes79 A certain kind of special
team that is engaged in investigating and studying technology standards of
various nations and international trends and managing onersquos own safety
standards higher than the general or keep it ahead of the criteria of the exporting
marketplaces were also suggested as solution by industry experts80
3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT
31 Preliminary findings under GATT Agreement
A preliminary research about the legitimacy of USrsquos recall on Chinese
toys under GATT Agreement insists that by placing a temporary ban on
Chinese toy products the United States would violate Article III which is
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 79 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007 80 ldquoTrouble in Toy Industryrdquo China Daily December 22 2008
13 50
National Treatment Despite violating GATT Article III4 the author insists
that a Panel would likely find the temporary ban on Chinese toy products valid
under Article XX(b) based on following rationales most of all the temporary
ban on Chinese toys is within the policies designated to protect the human life
and health of American children Just as the Panel in lsquoThailand ndash Cigarettersquo
case has recognized the negative human health effects of smoking a Panel
would likely conclude that the use of lead in childrenrsquos toys creates a negative
health effect It would likely then find that the United States sufficiently sets
forth a prima facie case for an Article XX(b) exception81 Moreover the author
writes no alternative measure could adequately diminish the high risk of lead
contamination of Chinese toys and therefore hold the strict measure valid
Authorrsquos opinion that the temporary ban on Chinese toy does not arbitrarily or
unjustifiably discriminate against Chinese toy imports also leads to justification
of US toy recall The logic behind is that the ban targets Chinese toy imports
because previous US measures failed to curtail the significant volume of
contaminated Chinese toys entering the US markets Since there are no
ulterior ldquoprotectionist objectivesrdquo the measure is not a ldquodisguised restrictionrdquo
under Article XXrsquos chapeau Therefore the author argues that since the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8113 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213
13 51
temporary ban satisfies all the requirements of Article XX(b) a Panel would
likely rule that it does not violate GATT principles82
32 Legal analysis why USrsquos toy recall is legally controversial under TBT Agreement When based on TBT Agreement one of the articles related to the USrsquos
recall on Chinese toy imports include Article II1 which states ldquoimported
product shall be accorded treatment no less favourable than that accorded to
domestic like productsrdquo representing MFN principle and NT 83 The other one
is Article II2 that regulates member statesrsquo measures not to be trade-restrictive
by stipulating that ldquotechnical regulations shall not be more trade-restrictive than
necessary to fulfill a legitimate objective taking account of the risks non-
fulfilment would createrdquo84
First of all Article II1 of TBT Agreement is highly likely to be violated
because it would treat Chinese toy imports less favorably than US domestic
toys To put in more detail since the essential factor that needs to be considered
is ldquolikenessrdquo between exports and imports determining whether US toys and
Chinese toys are like products under the meaning of Article II1 must be the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8213 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 83 TBT Art II1 84 TBT Art II2
13 52
prior analysis to reach such likely conclusion Just as Uche wrote in the legal
analysis under GATT Agreement Chinese toy imports are like products with
respect to US toys under the definition promulgated by GATT Article III4
because the ban would affect the ldquointernal sale offering for sale purchase
transportation distribution or userdquo of the Chinese toys85 According to Uche
ldquoin determining whether imported and domestic products are like products not
only the properties nature and quality of the product but also the end use of the
product must be consideredrdquo86 In fact Chinese toys and American toys share
similar nature which is to entertain children and manufacturers do not affect
such nature whether they are Americans or Chinese Also since manufacturing
factories in China are managed and controlled by Mattel with its same
operation policy the quality of Chinese-made toys and American-made toys
within Mattelrsquos manufacturing chain seems to be quite identical as well On top
of that regardless of their manufacturers toys generally have the same end-
users children When compared to customers in other age groups they seem to
share relatively similar tastes and consumer habits
On the other hand USrsquos recall on its Chinese imports can be analyzed
consistent with Article II2 of TBT Agreement According to the Panel Report
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 85 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 8613 Ibid13
13 53
of lsquoUS ndash Tunarsquo case the analysis of Article II2 of the TBT Agreement may be
conducted in two steps first to determine whether a certain action is taken to
fulfill a legitimate objective which include ldquoprotection of human health or
safetyrdquo and second if that is the case to determine whether that measure is
less trade-restrictive than necessary to fulfill such objective taking account of
the risks non-fulfillment would create87 Based on such criteria USrsquos recall was
due to protect American children from the exposure to the lead paint which can
be interpreted as the ldquolegitimate objectiverdquo On top of that the measure done by
the US can be regarded as less trade-restrictive than necessary to fulfill such
objective with the consideration about risks non-fulfillment would create since
the measure was merely a temporary recall on Mattelrsquos defects rather than
unilateral and arbitrary import restriction against the entire Chinese imports to
the US Also such measure may be originated from the risk-assessment of the
case when the legitimate objective protection of human health or safety has
failed to be fulfilled which might trigger serious physical and mental problems
to American children Therefore it can be concluded that USrsquos toy recall is not
inconsistent with TBT Article II2 when considering aforementioned facts
However although Article II2 is satisfied the recall measure taken by the US
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8713 WTO Panel Report lsquoUS mdash Tunarsquo (WTDS381R)
13
13 54
is still questionable because Article II1 and II2 of TBT Agreement are
obligations of WTO member nations which implies that both articles must be
satisfied to acquire legitimacy unlike the preliminary analysis based on GATT
Agreement Thus when the case similar to this occasion is brought to the
international court under the WTO there would be high probability that the
respondentrsquos recall measure might trigger legal controversy under the TBT
Agreement
IV FURTHER DISCUSSION AND CONCLUSION
This paper overall has implemented the case study of which the US has
recalled on Chinese toy imports concerning the lead paint and has analyzed the
suitability and legitimacy of such measure in light of TBT Agreement Prior to
the case study some applicable international rules were introduced GATT
Article I III XX(b) and the chapeau of Article XX which are MFN Principle
NT and General Exceptions to GATT provision respectively formulated the
basis of TBT Agreement In terms of TBT Agreement Article II1 and II2
were the main provision those are applicable to this specific case
Following such applicable international agreements toy industry trend
and the event outline of USrsquos recall on Chinese toy imports were displayed
Along with its volatile and seasonal characteristics the toy industry usually
13 55
incurs relatively higher costs on obsolete inventory lost sales and markdown
Also it is important strategy to survive that providing creative yet price-
competitive toys at the right quantity at the right stores during the very short
selling-windows At this point toy recall case done by the US on Chinese
imports in 2007 was one of the empirical evidence that shows aforementioned
drawback that toy industry and China as manufacturer is suffering from
Particularly this case of Mattelrsquos toy recall against Chinese toy products had
noteworthy significance as the occasion of which a certain multinational
corporationrsquos manufacture outsourcing got expanded to the scale of national
trade dispute concerning consumer product safety issue
Applying abovementioned articles from the TBT Agreement as an
analysis framework some legal controversies were presented regarding the US
toy recall case in the following section As the preliminary finding proved
based on GATT Agreement the recall measure itself violates MFN principle
and NT Nonetheless unlike GATT Agreement which contains exception
clause that justifies such violation TBT does not include any kind of
justification mechanism Therefore although the recall measure done by the US
satisfies Article II2 violation of Article II1 of TBT may cause legal
controversy when the similar case is brought to WTO
On the basis of such occasion and its legal issues several important
13 56
implications in the practical aspect can be drawn for the further discussion It
seems that although China is already well aware of the necessity to adopt and
apply international standards and to make their domestic ones harmonizing with
international norms through remarkable efforts as shown in some international
trade reports China is rather suffering from the disjunction between
continuously improving international standards and Chinarsquos lack of strict and
uniform enforcement of standards This may imply that efforts to make
international agreement and its application consistent must be done by both
international organization and local governments for effective connection
between the public and private sector Particularly the WTO should not stop at
establishing provisions but focus more on implementation with consideration
on each member nationrsquos industry environment and condition especially
regarding those of developing countries Consequently not only technical
standards and certificate management but also education and training program
for the industry fields ought to be provided in the scale of international
organizations
The Chinese government and industry groups also need to address this by
ensuring that Chinese exporters adhere to the standards of the importing
country Companies must invest time and effort in developing not only
standards and principles of safety for their suppliers but must also invest in
13 57
education and training to build the skills and abilities within the supplier
network to assure product safety88 At the same time the governments of
importing countries need to encourage Chinese authorities to develop global
standards on consumables then legislate and monitor them The difference in
standards across the world is clearly an issue These differences need to be
addressed with high priority so that consumers can benefit from globalization of
manufacturing and consumption The issue of global standards is contentious
because different countries have different trajectories of development The
standards of developing countries may not be acceptable to a developed country
On the other hand developing countries will some- times argue that they cannot
adopt the standards of the developed world because of the high costs associated
with these standards Nevertheless exports from developing countries should
adhere to the standards of the export markets Accordingly all those involved
in the global supply chain such as suppliers manufacturers and marketers need
to develop systems to ensure the standards are applied89
This issue with toy recalls takes on another dimension of concern in more
local level which is the cost issue caused by the vicious cycle in global supply
chain of toy industry Despite the awareness of Chinese manufacturers 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8813 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-72013 89 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 58
regarding international technical standards it may be hard for them to ignore
cheaper leaded-paint when squeezed between harsh demands on lower cost
from the US importers and domestic problems such as increasing labor cost and
RMB appreciation At this point the vicious cycle can be formed in toy
industryrsquos global supply chain in spite of the information and knowledge about
the current international standards local manufacturers use cheaper leaded paint
for lower cost Detecting excessive lead level from the paint demands on
technical standard becomes harsher within importing countries As a result
such higher standards require more cost for locals to be satisfied which
ultimately completes the vicious cycle Consequently it seems that further
discussion and researches about constructive measures including policy
changes may be essential and important to resolve such crisis more
fundamentally
13 59
REFERENCES
Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 Del V G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45 Jiacheng Z and Lu Hongjie (2013) Analyzing China Harmonization of Technical Barriers to Trade in the EU and US Markets The Twelfth Wuhan International Conference on E-Business ndash Emerging Operations amp Services Management Track Johnson M E (2001a) Learning from toys Lessons in managing supply chain
13 60
risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 Keith13 E13 M13 John13 S13 W13 and13 Tsunehiro13 O13 (2000)13 Quantifying13 the13 Impact13 of13 13 13 13 13 13 13 Technical13 Barriers13 to13 Trade13 A13 Framework13 for13 Analysis13 Policy13 Research13 13 13 13 13 13 13 Working13 Paper13 Development13 Research13 Group13 The13 World13 Bank Lee M A Flynn B B and Frohlich M T (2008) All supply chains donrsquot flow through understanding supply chain issues in product recalls Management and Organization Review 4 167ndash182 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal Marucheck A S (1987) On product liability and quality control IIE Transactions 19 355ndash360 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review Paul W B and Hari B (2008) Toy Recalls and China Emotion vs Evidence Management and Organization Review 42 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Reports and Reviews (Online documents included) Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby- Productshtml
13 61
Brief Guide to Analytical Methods for Measuring Lead in Paint Inter- Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground Report on Technical Barriers to Trade (2013) United States Trade Representative Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf The Impact of the TBT and SPS Agreements on Food Labeling and Safety Regulations httpcspinetorgreportscodexwtospsbthtm The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws-- StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml
13 62
GATTWTO Documents The Technical Barriers to Trade Agreement The General Agreement on Tariffs and Trade 1994 WTO Accession Protocol of The Peoplersquos Republic of China WTO Concerns on Indiarsquos Import Restriction on Chinese Toys WTO Technical information on TBT Trade topics Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm WTO Trade Policy Review (2012) WTO ldquoWhat is the WTOrdquo Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm WTO European Communities ndash Measures Affecting Asbestos and Asbestos- Containing Products WTDS135R
13 63
국문 초록
세계경제에 있어서 각 국가 경제의 연계성이 심화됨에 따라 많은
제조업들의 생산 라인과 공급 사슬 역시 세계화 되면서 주로 디자인이나
브랜드 관리를 담당하는 선진국과 생산과 제조를 담당하는 개발도상국
간의 기술 표준 차이에서 오는 문제점들이 발견되고 있다
세계무역기구(WTO) 체제하에서 무역에 관련된 기술표준들은 무역상
기술장벽 조항(TBT)에 따라 관리되어지나 WTO의 회원국들의 논의 하에
알맞은 조항을 명시하는 것과 조항의 효용성 또는 실제 각국의
기술표준들과 조항의 합치성은 별개의 문제인 것이 사실이다
본 논문은 미국 Mattel 사의 중국산 장난감 회수조치가 WTO
체제하에서 어떠한 법적 의미를 지니는지 살펴보았다 사건 당시 실제로
중국이 미국을 상대로 WTO에 제소하지는 않았지만 오늘날 대두되는
TBT의 중요성과 점점 더 심화되어가는 제조산업의 세계화 현상을
보았을 때 향후 비슷한 사건들이 발생할 가능성이 높기 때문에 이러한
분석은 유의미할 수 있으며 추후 시사하는 바 역시 클 것으로 예상된다
따라서 본 연구에서는 미국의 중국산 장난감 회수조치의 통상법적
사례분석을 통해 TBT가 기술표준문제에서 지니는 법적 의미를
분석하였다
키워드 세계무역기구 무역상 기술장벽협정 기술표준 Mattel사
장난감 회수조치 중국산 장난감
학번 2012-22086
ltstartpagegt10I INTRODUCTION 1II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 4 1 GATT ARTICLE I amp III 4 2 GATT ARTICLE XX(B) amp CHAPEAU OF ARTICLE XX 8 3 TBT UNDER THE WTO SYSTEM amp TBT ARTICLE II 10 4 OTHER RELATED TECHNICAL STANDARDS 20III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 28 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS 28 11 Characteristics of toy industry 28 12 Global supply chain with China involved 31 2 MATTELiexclmacrS TOY RECALL 34 21 Event outline 37 22 Aftermath of toy recall and its damage degree to the toy industry 40 23 Reaction and regulation of the US government and background policy 44 3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT 49 31 Preliminary findings under GATT Agreement 49 32 Legal analysis why USiexclmacrs toy recall is legally controversial under TBT Agreement 51IV FURTHER DISCUSSION AND CONCLUSION 54REFERENCES 59plusmnsup1sup1reg AtildeEcircmiddotIuml 63ltbodygt
13 33
producing German orders to meet US requirements as the safety criteria
differed for both nations51
Not only external factors but also internal factors within China are
prevalent which contribute to the poor safety of Chinese imported toys Berman
and Swani assert that five factors among others mainly cause such tendency
cost pressures and quality fade multiple levels of outsourcing often involving
small local producers the existence of a large number of counterfeit goods
made in China Chinese cleverness at evading detection for safety-related
infractions and poor product safety surveillance by the Chinese and US
government These elements coalesce to create an environment where there is a
need to cut corners to meet suppliersrsquo price expectations where unsafe
alternatives are readily available and where the chance of detection of unsafe
goods is very low52
Just as mentioned in the previous section toy industry is facing the era of
global supply chain by much sourcing of components and ingredients from low-
cost global suppliers increased outsourcing of production to foreign production
facilities and transportation and distribution within global markets In this
context many toy recalls that occurred around 2007 and 2008 could be traced
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 51 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007 52 Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48
13 34
back to changes in global supply chain systems53 In the model of offshore
production manufacturers can prevent defects with careful production It is also
known that the toy companies can prevent most of these types of defects with
efficient quality control and inspection mechanisms54
2 MATTELrsquoS TOY RECALL
Abovementioned global supply chain and Chinarsquos involvement in the toy
industry as a major manufacturer has provoked numerous controversies among
Western customers including Mattelrsquos huge toy recalls These issues had even
more crucial impacts on Chinese local manufacturing sectors since they were
the biggest toy makers in international toy market and certainly toy is enjoyed
by much of the population worldwide just as other consumer products possess
enormous pool of consumers On top of that safety problem of the toy covered
with leaded paint as such also have led some young consumers to physical and
mental health problems or even death
Chinese toy recalls involved the Consumer Product Safety Commission
(CPSC) in the US In the historical perspective the earliest instance of toy
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 53 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 54 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13
13 35
recalls from the records of the CPSC was in 1974 when toy chests were recalled
following the death of a child Recalling toys and other products in large
numbers in an infrequent but not an unprecedented event Since 1974 over 680
toy products have been recalled Of these 550 recalls were made in the last 20
years Each year toys were recalled on an average of 28 occasions The number
of recalls remained roughly stable until 2006 but appears to have been on the
rise since then In 2007 CPSC had recalled 56 recalls which would be the
highest number of recalls in the history of the toy industry In other words
there has been a definite increase in the number of recalls in 2007 as Table 2
and Figure 1 display
13 36
Table 2 Toy Recalls (1988-2007)55
Figure 1 Toy Recalls Over Time (1988-2007)56
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 55 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13 56 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209
13 37
The number of recalls involving Chinese-made toys also appears to be on the
rise over the last few years Toy companies started moving the production of
toys in China in the early 1990s This trend has continued and accelerated in
recent years Recalls involving Chinese-made toys was hovering around 50 of
the total until 2002 so recalls did not increase for well over a decade after
manufacturing moved to China However since 2003 this figure had hovered
around 80 and reached 95 this year which is a dramatic rise57 In this
regard real cases regarding the US and EUrsquos recall against toys manufactured
in China will be the main focus hereafter incident outline the point at issue
comparison between the USrsquos response against the issue and that of EU and
legal analysis based on TBT Agreement under WTO system will be the
following contents
21 Event outline
The recall was because of the lead paint coverage which was processed
in Chinese factories Lead was banned in paint on toys and other childrenrsquos
products in the United States in the 1970s but the problem has arisen again as
more toys are imported from China Of roughly 39 lead-related recalls in a
certain year 38 were of Chinese-made goods according to the CPSC In fact
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 57 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45
13 38
about fifty percent of Mattelrsquos revenue comes from toys made in eleven
factories it owns and operates That is a high share for the toy industry But the
other half comes from toys that it outsources to up to fifty manufacturers in
China Those toys tend to be short-term products that feature characters from
movies and television shows rather than Barbie dolls or other Mattel brands58
In early July in 2007 one of the European retailers that sell Mattel toys
discovered the lead on some products On July 6 Mattel stopped operations at
the factory that produced the toys and initiated an investigation and then on
July 18 Mattel took a reporter for The New York Times on a tour of a factory
in Guanyao China and of Mattelrsquos toy safety lab in Shenzhen to show its
sophisticated testing and inspection facilities including equipment that could
detect lead paint on incoming products or supplies At that time Mattel
executives say it was unclear whether Mattel was facing a widespread lead
paint problem or if the European case was an anomaly When the companyrsquos
executives received conclusive data that persuaded them to recall the eighty-
three products the company contacted retailers who stocked the toys
Originally Mattel requires the factories it contracts with to use paint and other
materials provided by certified suppliers Mattel executives said they did not
know if the contract manufacturer substituted paint from a noncertified supplier
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 58 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 39
or if a certified supplier caused the problem59 Later it was found that even
though the company had developed a certification program and rigorous testing
rules to make sure that its Chinese contractors adhered to standards for the
allowable levels of lead in paint yet some subcontractors were careless while
others intentionally violated the rules by substituting paint from a noncertified
supplier who provided the lead paint60
The string of lead paint cases has drawn the most attention from toy
product related association and consumer watchdogs In light of the recalls
Nickelodeon - which owns the characters Dora the Explorer and Diego - has
decided to introduce a third-party monitor to check up on all of the companies
that make toys under its brands including Mattel61 Combined with the recent
scares in the United States of Chinese-made pet food and globally of Chinese-
made pharmaceuticals and toothpaste the string of toy recalls is inspiring new
demands for stepped-up enforcement of safety by United States regulators and
importers as well as by the government and industry in China This summer
the Toy Industry Association has been working with the federal Consumer
Product Safety Commission on new regulations to require more stringent safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 59 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007 60 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 61 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 40
checks The Toy Industry Association urges its members to routinely test
products it is importing to make sure they comply with federal safety standards
which prohibit for example surface paint that contains lead in toys or items
that could cause a choking hazard62 Meanwhile Mattel agreed to pay $23
million to the CPSC for violating a federal lead paint ban and marketing
importing and selling non-compliant toys in civil penalties The CPSC said the
fine against the No 1 toymaker and its Fisher-Price pre-school division was the
highest ever for the agencys regulated product violations and the third largest
in its history63
22 Aftermath of toy recall and its damage degree to the toy industry
Such an unprecedented toy recall of the US against China was also
proven through numbers and figures As Table 2 and Figure 2 display the
number of both Chinese toy recall and lead-contained toy recall tend to increase
as years pass by especially from the year 2000 To make these table and figure
Laplume and Bapuji complied a database of toy recalls based on the recall
notices posted on the website of the US CPSC They presented the data on toy
recalls in Table 2 with special attention given to those involving toys made in
China and those recalled for excessive lead Authors also presented the data
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 62 ldquoAs More Toys Are Recalled Trail Ends in Chinardquo The New York Times June 19 2007 63 Mattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 2009
13 41
pictorially in Figure 2 to allow a visual interpretation of trends and
developments64
Table 2 Number of Lead-Contained Toy Recall Announcements (1988-2008)65
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 64 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports13 65 Ibid
13 42
Figure 2 Number of Lead-Contained Toy Recall (1998-2008)66
Apparently the reason why Chinese factory used lead-contained paint was due
to cheaper price Multinational Corporation such as Mattel kept on requiring
low cost and price to their suppliers while suppliers including Chinese
manufacturers were facing serious difficulties regarding the fact that their
export prices were rising due to continuous appreciation of the Yuan and
escalating labor cost Consequently for Chinese factory owners who are often
under intense pressure to lower production costs tend to cut corners in making
products and regularly use cheap and illegal substitutes such as leaded paint to
their toys to survive as Mattelrsquos suppliers Namely Chinese local manufacturers
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 66 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports
13 43
got pressure not only from Western companiesrsquo appetite for cheaper toys but
also from the fierce local competition to satisfy such appetite Furthermore
numerous toy recalls from the US worsen the situation repeated scandals
involving Chinese products resulted in stringent environmental safety and
manufacturing standards Additional tests and certificates required of
businesses drove up costs even more67 Long supply chain involving multiple
contractors and subcontractors which are common in China were also
nominated as the major contributor Every link in the chain was susceptible to
fraud or contaminated goods Such uncertainty usually contributes to supply
chain breakdown since the larger the chain the more people get involved and
the greater the difficulty in controlling the quality of the product68
Aftermath of toy recall also included remarkable changes after the US
Congress passed the new federal childrenrsquos product laws in August 2008
setting higher standards for toy safety product line adjustments must be done
more frequently and comprehensively to satisfy requirements and standards of
Mattel and policies of US Congress Changes like these affect the factorys
working efficiency and increases costs For instance it takes about a weeks
time to make the machines adapt to new procedures and also involves huge
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 67 ldquoSmall World After All for Toy-making Hubrdquo China Daily December 23 2008 68 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007
13 44
expenditure on purchase of substitute materials when required69 The nightmare
had continued after regulators in Beijing revoked the export licenses of two toy
manufacturers one of the heads of those Chinese company that made toys for
Mattel for fifteen years and was behind the recall this month of about a million
Mattel toys committed suicide in a company warehouse in southern China The
death was the latest development in a year filled with prominent recalls and
product safety scandals involving goods made in China According to the
briefing of Chinese government one of the paint suppliers for Chinese
manufacturer had shipped the company a fake lead-free paint pigment that
could be used in producing paint70
23 Reaction and regulation of the US government and background policy
In the US responsibility for the safety of consumer products with the
exception of food pharmaceuticals and automobiles falls within the
jurisdiction of the US CPSC which regulates the sale and manufacture of more
than 15000 different consumer product The CPSC collects information about
product safety issues from sources such as hospitals doctors newspaper reports
industry reports consumer complaints investigations conducted by its staff and
reports from companies When a company becomes aware of hazards
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 69 ldquoTrouble in Chinarsquos Toy Industryrdquo China Daily December 22 2008 70 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007
13 45
associated with the products it sold it is required by law to inform the CPSC
immediately within 24 hours Based on the information it received the CPSC
works in coordination with the companies involved to recall the hazardous
products from the market The recall notices are publicly available on the
CPSCrsquos website The CPSCrsquos recall notices contain information about the
product being recalled the company recalling the product where the product
was recalled the hazard associated with the usage of the recalled product sale
details such as the number of units sold sales locations sale period and sale
price the procedure to return the product and the remedy offered by the
company71
Authority for the CPSC is provided in the 2008 Consumer Product Safety
Improvement Act (CPSIA) passed by the US Congress which gave makers and
sellers of childrens products such as toys clothing and books have until
February 10 2009 to comply with stricter standards for permissible lead
phthalate content limits and other mandatory safety requirements72 Following
considerable pushback from toymakers who said the deadline was unrealistic
and also applied to products that had already been shipped the CPSC agreed to
delay the deadline for the new testing and certification requirements by a year
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 71 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209 72 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384
13 46
to Feb 10 201073 Apparently this act is the result of a spike of 473 consumer
products recalled in 2007 in what is referred to as the ldquoYear of the Recallrdquo74 It
became effective Aug 14 2009 in the US and imposes tough standards for lead
and chemicals called phthalates in products intended for children age 12 and
under It requires that all childrenrsquos products comply with all applicable
childrenrsquos product safety rules are tested for compliance by a CPSC-accepted
laboratory have a written Childrenrsquos Product Certificate issued by the
manufacturer or importer that provides evidence of the productrsquos compliance
and have permanent tracking information affixed to the product and its
packaging75 In fact the law increased the budget of CPSC imposed new
testing and documentation requirements and set new acceptable levels of
several substances It imposed new requirements on manufacturers of toys and
other consumer products for children The Act also increased fines and
specified jail time for some violations The law became to have more wide-
sweeping nature comparing to a previous bill the Lead-Free Toys Act This
earlier bill was incorporated into this act which was apparently prompted by
various scandals over high lead content in toys in 2007
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 73 ldquoMattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 200913 74 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 75 The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws--StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act
13 47
The Act contained three main standards including exposure levels of lead
phthalate and mandatory testing Especially regarding the exposure level of
lead the legislation reduced the limit of lead allowed in surface coatings or
paint to 90 ppm from then-current limit of 600 ppm effective on 14 August
2009 The legislation reduces the amount of total lead content in childrens
product substrates to 600 ppm by 10 February 2009 300 ppm by 14 August
2009 and 100 ppm by 14 August 2011 On the other hand the legislation
required for mandatory testing that every manufacturer of a product subject to a
consumer product safety rule will provide a General Conformity Certificate to
certify based on unit testing or a reasonable testing program that the product
complies with all safety rules76 These certificates must accompany the product
through the distribution chain through the retailer They must be available to the
CPSC during any inspection The third party testing requirement for lead
content was originally set by the CPSIA at 600 ppm but dropped to 300 ppm in
August 2009 However these lead content testing requirements were stayed by
the CPSC in January 2009 until February 10 2010 In December 2009 this stay
of enforcement was further extended until February 10 2011 In both cases the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 76 Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf
13 48
CPSC cited a need to implement further rulemaking and to give manufacturers
more time to comply77
US regulators also announced plans to set up a Beijing office to help
ensure Chinese exports are safe for Americans following a slew of recalls
involving childrenrsquos toys Particularly the US CSPC sought to establish a
permanent presence overseas for the first time to better cooperate with Chinese
regulators and companies so the countryrsquos products are up to US standards It
also planned to have commission staff working in the embassy in Beijing to
work with manufacturers and Chinese regulators One major task of Beijing
office was to educate Chinese manufacturers about the new requirements under
the CPSIA Considering some mutual economic interests between the US and
China Chinese manufacturers are expected to comply with this law since the
large retailers in the US require them to meet such standard78
Amid growing concerns over the safety of Chinese products the US
launched negotiations towards a common safety standard for toys on November
17 in Brussels with the EU as well The talks were formally opened during a
trilateral high-level meeting between EU Consumer Affairs Commissioner
Meglena Kuneva the US Chairman of the Consumer Product Safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 77 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review 78 ldquoUS seeks China office to ensure export safetyrdquo China Daily July 31 2009
13 49
Commission Nancy Nord and the Chinese Vice-Minister of AQSIQ Wei
Chuanzhong The three sides have decided to bring their joint efforts to a new
level by aligning their standards Toys will be the first targets since around 75
percent of toys sold around the world are made in China Common standards
and policy consistence are very crucial for Chinese manufacturers to do their
business in a fair and transparent arena points out Liang Mei deputy chairman
of China Toy Association Another comment was added that the companys
strong focus on research and development would help it to overcome the new
technological barriers and avoid safety disputes79 A certain kind of special
team that is engaged in investigating and studying technology standards of
various nations and international trends and managing onersquos own safety
standards higher than the general or keep it ahead of the criteria of the exporting
marketplaces were also suggested as solution by industry experts80
3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT
31 Preliminary findings under GATT Agreement
A preliminary research about the legitimacy of USrsquos recall on Chinese
toys under GATT Agreement insists that by placing a temporary ban on
Chinese toy products the United States would violate Article III which is
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 79 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007 80 ldquoTrouble in Toy Industryrdquo China Daily December 22 2008
13 50
National Treatment Despite violating GATT Article III4 the author insists
that a Panel would likely find the temporary ban on Chinese toy products valid
under Article XX(b) based on following rationales most of all the temporary
ban on Chinese toys is within the policies designated to protect the human life
and health of American children Just as the Panel in lsquoThailand ndash Cigarettersquo
case has recognized the negative human health effects of smoking a Panel
would likely conclude that the use of lead in childrenrsquos toys creates a negative
health effect It would likely then find that the United States sufficiently sets
forth a prima facie case for an Article XX(b) exception81 Moreover the author
writes no alternative measure could adequately diminish the high risk of lead
contamination of Chinese toys and therefore hold the strict measure valid
Authorrsquos opinion that the temporary ban on Chinese toy does not arbitrarily or
unjustifiably discriminate against Chinese toy imports also leads to justification
of US toy recall The logic behind is that the ban targets Chinese toy imports
because previous US measures failed to curtail the significant volume of
contaminated Chinese toys entering the US markets Since there are no
ulterior ldquoprotectionist objectivesrdquo the measure is not a ldquodisguised restrictionrdquo
under Article XXrsquos chapeau Therefore the author argues that since the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8113 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213
13 51
temporary ban satisfies all the requirements of Article XX(b) a Panel would
likely rule that it does not violate GATT principles82
32 Legal analysis why USrsquos toy recall is legally controversial under TBT Agreement When based on TBT Agreement one of the articles related to the USrsquos
recall on Chinese toy imports include Article II1 which states ldquoimported
product shall be accorded treatment no less favourable than that accorded to
domestic like productsrdquo representing MFN principle and NT 83 The other one
is Article II2 that regulates member statesrsquo measures not to be trade-restrictive
by stipulating that ldquotechnical regulations shall not be more trade-restrictive than
necessary to fulfill a legitimate objective taking account of the risks non-
fulfilment would createrdquo84
First of all Article II1 of TBT Agreement is highly likely to be violated
because it would treat Chinese toy imports less favorably than US domestic
toys To put in more detail since the essential factor that needs to be considered
is ldquolikenessrdquo between exports and imports determining whether US toys and
Chinese toys are like products under the meaning of Article II1 must be the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8213 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 83 TBT Art II1 84 TBT Art II2
13 52
prior analysis to reach such likely conclusion Just as Uche wrote in the legal
analysis under GATT Agreement Chinese toy imports are like products with
respect to US toys under the definition promulgated by GATT Article III4
because the ban would affect the ldquointernal sale offering for sale purchase
transportation distribution or userdquo of the Chinese toys85 According to Uche
ldquoin determining whether imported and domestic products are like products not
only the properties nature and quality of the product but also the end use of the
product must be consideredrdquo86 In fact Chinese toys and American toys share
similar nature which is to entertain children and manufacturers do not affect
such nature whether they are Americans or Chinese Also since manufacturing
factories in China are managed and controlled by Mattel with its same
operation policy the quality of Chinese-made toys and American-made toys
within Mattelrsquos manufacturing chain seems to be quite identical as well On top
of that regardless of their manufacturers toys generally have the same end-
users children When compared to customers in other age groups they seem to
share relatively similar tastes and consumer habits
On the other hand USrsquos recall on its Chinese imports can be analyzed
consistent with Article II2 of TBT Agreement According to the Panel Report
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 85 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 8613 Ibid13
13 53
of lsquoUS ndash Tunarsquo case the analysis of Article II2 of the TBT Agreement may be
conducted in two steps first to determine whether a certain action is taken to
fulfill a legitimate objective which include ldquoprotection of human health or
safetyrdquo and second if that is the case to determine whether that measure is
less trade-restrictive than necessary to fulfill such objective taking account of
the risks non-fulfillment would create87 Based on such criteria USrsquos recall was
due to protect American children from the exposure to the lead paint which can
be interpreted as the ldquolegitimate objectiverdquo On top of that the measure done by
the US can be regarded as less trade-restrictive than necessary to fulfill such
objective with the consideration about risks non-fulfillment would create since
the measure was merely a temporary recall on Mattelrsquos defects rather than
unilateral and arbitrary import restriction against the entire Chinese imports to
the US Also such measure may be originated from the risk-assessment of the
case when the legitimate objective protection of human health or safety has
failed to be fulfilled which might trigger serious physical and mental problems
to American children Therefore it can be concluded that USrsquos toy recall is not
inconsistent with TBT Article II2 when considering aforementioned facts
However although Article II2 is satisfied the recall measure taken by the US
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8713 WTO Panel Report lsquoUS mdash Tunarsquo (WTDS381R)
13
13 54
is still questionable because Article II1 and II2 of TBT Agreement are
obligations of WTO member nations which implies that both articles must be
satisfied to acquire legitimacy unlike the preliminary analysis based on GATT
Agreement Thus when the case similar to this occasion is brought to the
international court under the WTO there would be high probability that the
respondentrsquos recall measure might trigger legal controversy under the TBT
Agreement
IV FURTHER DISCUSSION AND CONCLUSION
This paper overall has implemented the case study of which the US has
recalled on Chinese toy imports concerning the lead paint and has analyzed the
suitability and legitimacy of such measure in light of TBT Agreement Prior to
the case study some applicable international rules were introduced GATT
Article I III XX(b) and the chapeau of Article XX which are MFN Principle
NT and General Exceptions to GATT provision respectively formulated the
basis of TBT Agreement In terms of TBT Agreement Article II1 and II2
were the main provision those are applicable to this specific case
Following such applicable international agreements toy industry trend
and the event outline of USrsquos recall on Chinese toy imports were displayed
Along with its volatile and seasonal characteristics the toy industry usually
13 55
incurs relatively higher costs on obsolete inventory lost sales and markdown
Also it is important strategy to survive that providing creative yet price-
competitive toys at the right quantity at the right stores during the very short
selling-windows At this point toy recall case done by the US on Chinese
imports in 2007 was one of the empirical evidence that shows aforementioned
drawback that toy industry and China as manufacturer is suffering from
Particularly this case of Mattelrsquos toy recall against Chinese toy products had
noteworthy significance as the occasion of which a certain multinational
corporationrsquos manufacture outsourcing got expanded to the scale of national
trade dispute concerning consumer product safety issue
Applying abovementioned articles from the TBT Agreement as an
analysis framework some legal controversies were presented regarding the US
toy recall case in the following section As the preliminary finding proved
based on GATT Agreement the recall measure itself violates MFN principle
and NT Nonetheless unlike GATT Agreement which contains exception
clause that justifies such violation TBT does not include any kind of
justification mechanism Therefore although the recall measure done by the US
satisfies Article II2 violation of Article II1 of TBT may cause legal
controversy when the similar case is brought to WTO
On the basis of such occasion and its legal issues several important
13 56
implications in the practical aspect can be drawn for the further discussion It
seems that although China is already well aware of the necessity to adopt and
apply international standards and to make their domestic ones harmonizing with
international norms through remarkable efforts as shown in some international
trade reports China is rather suffering from the disjunction between
continuously improving international standards and Chinarsquos lack of strict and
uniform enforcement of standards This may imply that efforts to make
international agreement and its application consistent must be done by both
international organization and local governments for effective connection
between the public and private sector Particularly the WTO should not stop at
establishing provisions but focus more on implementation with consideration
on each member nationrsquos industry environment and condition especially
regarding those of developing countries Consequently not only technical
standards and certificate management but also education and training program
for the industry fields ought to be provided in the scale of international
organizations
The Chinese government and industry groups also need to address this by
ensuring that Chinese exporters adhere to the standards of the importing
country Companies must invest time and effort in developing not only
standards and principles of safety for their suppliers but must also invest in
13 57
education and training to build the skills and abilities within the supplier
network to assure product safety88 At the same time the governments of
importing countries need to encourage Chinese authorities to develop global
standards on consumables then legislate and monitor them The difference in
standards across the world is clearly an issue These differences need to be
addressed with high priority so that consumers can benefit from globalization of
manufacturing and consumption The issue of global standards is contentious
because different countries have different trajectories of development The
standards of developing countries may not be acceptable to a developed country
On the other hand developing countries will some- times argue that they cannot
adopt the standards of the developed world because of the high costs associated
with these standards Nevertheless exports from developing countries should
adhere to the standards of the export markets Accordingly all those involved
in the global supply chain such as suppliers manufacturers and marketers need
to develop systems to ensure the standards are applied89
This issue with toy recalls takes on another dimension of concern in more
local level which is the cost issue caused by the vicious cycle in global supply
chain of toy industry Despite the awareness of Chinese manufacturers 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8813 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-72013 89 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 58
regarding international technical standards it may be hard for them to ignore
cheaper leaded-paint when squeezed between harsh demands on lower cost
from the US importers and domestic problems such as increasing labor cost and
RMB appreciation At this point the vicious cycle can be formed in toy
industryrsquos global supply chain in spite of the information and knowledge about
the current international standards local manufacturers use cheaper leaded paint
for lower cost Detecting excessive lead level from the paint demands on
technical standard becomes harsher within importing countries As a result
such higher standards require more cost for locals to be satisfied which
ultimately completes the vicious cycle Consequently it seems that further
discussion and researches about constructive measures including policy
changes may be essential and important to resolve such crisis more
fundamentally
13 59
REFERENCES
Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 Del V G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45 Jiacheng Z and Lu Hongjie (2013) Analyzing China Harmonization of Technical Barriers to Trade in the EU and US Markets The Twelfth Wuhan International Conference on E-Business ndash Emerging Operations amp Services Management Track Johnson M E (2001a) Learning from toys Lessons in managing supply chain
13 60
risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 Keith13 E13 M13 John13 S13 W13 and13 Tsunehiro13 O13 (2000)13 Quantifying13 the13 Impact13 of13 13 13 13 13 13 13 Technical13 Barriers13 to13 Trade13 A13 Framework13 for13 Analysis13 Policy13 Research13 13 13 13 13 13 13 Working13 Paper13 Development13 Research13 Group13 The13 World13 Bank Lee M A Flynn B B and Frohlich M T (2008) All supply chains donrsquot flow through understanding supply chain issues in product recalls Management and Organization Review 4 167ndash182 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal Marucheck A S (1987) On product liability and quality control IIE Transactions 19 355ndash360 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review Paul W B and Hari B (2008) Toy Recalls and China Emotion vs Evidence Management and Organization Review 42 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Reports and Reviews (Online documents included) Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby- Productshtml
13 61
Brief Guide to Analytical Methods for Measuring Lead in Paint Inter- Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground Report on Technical Barriers to Trade (2013) United States Trade Representative Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf The Impact of the TBT and SPS Agreements on Food Labeling and Safety Regulations httpcspinetorgreportscodexwtospsbthtm The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws-- StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml
13 62
GATTWTO Documents The Technical Barriers to Trade Agreement The General Agreement on Tariffs and Trade 1994 WTO Accession Protocol of The Peoplersquos Republic of China WTO Concerns on Indiarsquos Import Restriction on Chinese Toys WTO Technical information on TBT Trade topics Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm WTO Trade Policy Review (2012) WTO ldquoWhat is the WTOrdquo Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm WTO European Communities ndash Measures Affecting Asbestos and Asbestos- Containing Products WTDS135R
13 63
국문 초록
세계경제에 있어서 각 국가 경제의 연계성이 심화됨에 따라 많은
제조업들의 생산 라인과 공급 사슬 역시 세계화 되면서 주로 디자인이나
브랜드 관리를 담당하는 선진국과 생산과 제조를 담당하는 개발도상국
간의 기술 표준 차이에서 오는 문제점들이 발견되고 있다
세계무역기구(WTO) 체제하에서 무역에 관련된 기술표준들은 무역상
기술장벽 조항(TBT)에 따라 관리되어지나 WTO의 회원국들의 논의 하에
알맞은 조항을 명시하는 것과 조항의 효용성 또는 실제 각국의
기술표준들과 조항의 합치성은 별개의 문제인 것이 사실이다
본 논문은 미국 Mattel 사의 중국산 장난감 회수조치가 WTO
체제하에서 어떠한 법적 의미를 지니는지 살펴보았다 사건 당시 실제로
중국이 미국을 상대로 WTO에 제소하지는 않았지만 오늘날 대두되는
TBT의 중요성과 점점 더 심화되어가는 제조산업의 세계화 현상을
보았을 때 향후 비슷한 사건들이 발생할 가능성이 높기 때문에 이러한
분석은 유의미할 수 있으며 추후 시사하는 바 역시 클 것으로 예상된다
따라서 본 연구에서는 미국의 중국산 장난감 회수조치의 통상법적
사례분석을 통해 TBT가 기술표준문제에서 지니는 법적 의미를
분석하였다
키워드 세계무역기구 무역상 기술장벽협정 기술표준 Mattel사
장난감 회수조치 중국산 장난감
학번 2012-22086
ltstartpagegt10I INTRODUCTION 1II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 4 1 GATT ARTICLE I amp III 4 2 GATT ARTICLE XX(B) amp CHAPEAU OF ARTICLE XX 8 3 TBT UNDER THE WTO SYSTEM amp TBT ARTICLE II 10 4 OTHER RELATED TECHNICAL STANDARDS 20III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 28 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS 28 11 Characteristics of toy industry 28 12 Global supply chain with China involved 31 2 MATTELiexclmacrS TOY RECALL 34 21 Event outline 37 22 Aftermath of toy recall and its damage degree to the toy industry 40 23 Reaction and regulation of the US government and background policy 44 3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT 49 31 Preliminary findings under GATT Agreement 49 32 Legal analysis why USiexclmacrs toy recall is legally controversial under TBT Agreement 51IV FURTHER DISCUSSION AND CONCLUSION 54REFERENCES 59plusmnsup1sup1reg AtildeEcircmiddotIuml 63ltbodygt
13 34
back to changes in global supply chain systems53 In the model of offshore
production manufacturers can prevent defects with careful production It is also
known that the toy companies can prevent most of these types of defects with
efficient quality control and inspection mechanisms54
2 MATTELrsquoS TOY RECALL
Abovementioned global supply chain and Chinarsquos involvement in the toy
industry as a major manufacturer has provoked numerous controversies among
Western customers including Mattelrsquos huge toy recalls These issues had even
more crucial impacts on Chinese local manufacturing sectors since they were
the biggest toy makers in international toy market and certainly toy is enjoyed
by much of the population worldwide just as other consumer products possess
enormous pool of consumers On top of that safety problem of the toy covered
with leaded paint as such also have led some young consumers to physical and
mental health problems or even death
Chinese toy recalls involved the Consumer Product Safety Commission
(CPSC) in the US In the historical perspective the earliest instance of toy
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 53 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 54 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13
13 35
recalls from the records of the CPSC was in 1974 when toy chests were recalled
following the death of a child Recalling toys and other products in large
numbers in an infrequent but not an unprecedented event Since 1974 over 680
toy products have been recalled Of these 550 recalls were made in the last 20
years Each year toys were recalled on an average of 28 occasions The number
of recalls remained roughly stable until 2006 but appears to have been on the
rise since then In 2007 CPSC had recalled 56 recalls which would be the
highest number of recalls in the history of the toy industry In other words
there has been a definite increase in the number of recalls in 2007 as Table 2
and Figure 1 display
13 36
Table 2 Toy Recalls (1988-2007)55
Figure 1 Toy Recalls Over Time (1988-2007)56
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 55 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13 56 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209
13 37
The number of recalls involving Chinese-made toys also appears to be on the
rise over the last few years Toy companies started moving the production of
toys in China in the early 1990s This trend has continued and accelerated in
recent years Recalls involving Chinese-made toys was hovering around 50 of
the total until 2002 so recalls did not increase for well over a decade after
manufacturing moved to China However since 2003 this figure had hovered
around 80 and reached 95 this year which is a dramatic rise57 In this
regard real cases regarding the US and EUrsquos recall against toys manufactured
in China will be the main focus hereafter incident outline the point at issue
comparison between the USrsquos response against the issue and that of EU and
legal analysis based on TBT Agreement under WTO system will be the
following contents
21 Event outline
The recall was because of the lead paint coverage which was processed
in Chinese factories Lead was banned in paint on toys and other childrenrsquos
products in the United States in the 1970s but the problem has arisen again as
more toys are imported from China Of roughly 39 lead-related recalls in a
certain year 38 were of Chinese-made goods according to the CPSC In fact
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 57 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45
13 38
about fifty percent of Mattelrsquos revenue comes from toys made in eleven
factories it owns and operates That is a high share for the toy industry But the
other half comes from toys that it outsources to up to fifty manufacturers in
China Those toys tend to be short-term products that feature characters from
movies and television shows rather than Barbie dolls or other Mattel brands58
In early July in 2007 one of the European retailers that sell Mattel toys
discovered the lead on some products On July 6 Mattel stopped operations at
the factory that produced the toys and initiated an investigation and then on
July 18 Mattel took a reporter for The New York Times on a tour of a factory
in Guanyao China and of Mattelrsquos toy safety lab in Shenzhen to show its
sophisticated testing and inspection facilities including equipment that could
detect lead paint on incoming products or supplies At that time Mattel
executives say it was unclear whether Mattel was facing a widespread lead
paint problem or if the European case was an anomaly When the companyrsquos
executives received conclusive data that persuaded them to recall the eighty-
three products the company contacted retailers who stocked the toys
Originally Mattel requires the factories it contracts with to use paint and other
materials provided by certified suppliers Mattel executives said they did not
know if the contract manufacturer substituted paint from a noncertified supplier
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 58 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 39
or if a certified supplier caused the problem59 Later it was found that even
though the company had developed a certification program and rigorous testing
rules to make sure that its Chinese contractors adhered to standards for the
allowable levels of lead in paint yet some subcontractors were careless while
others intentionally violated the rules by substituting paint from a noncertified
supplier who provided the lead paint60
The string of lead paint cases has drawn the most attention from toy
product related association and consumer watchdogs In light of the recalls
Nickelodeon - which owns the characters Dora the Explorer and Diego - has
decided to introduce a third-party monitor to check up on all of the companies
that make toys under its brands including Mattel61 Combined with the recent
scares in the United States of Chinese-made pet food and globally of Chinese-
made pharmaceuticals and toothpaste the string of toy recalls is inspiring new
demands for stepped-up enforcement of safety by United States regulators and
importers as well as by the government and industry in China This summer
the Toy Industry Association has been working with the federal Consumer
Product Safety Commission on new regulations to require more stringent safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 59 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007 60 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 61 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 40
checks The Toy Industry Association urges its members to routinely test
products it is importing to make sure they comply with federal safety standards
which prohibit for example surface paint that contains lead in toys or items
that could cause a choking hazard62 Meanwhile Mattel agreed to pay $23
million to the CPSC for violating a federal lead paint ban and marketing
importing and selling non-compliant toys in civil penalties The CPSC said the
fine against the No 1 toymaker and its Fisher-Price pre-school division was the
highest ever for the agencys regulated product violations and the third largest
in its history63
22 Aftermath of toy recall and its damage degree to the toy industry
Such an unprecedented toy recall of the US against China was also
proven through numbers and figures As Table 2 and Figure 2 display the
number of both Chinese toy recall and lead-contained toy recall tend to increase
as years pass by especially from the year 2000 To make these table and figure
Laplume and Bapuji complied a database of toy recalls based on the recall
notices posted on the website of the US CPSC They presented the data on toy
recalls in Table 2 with special attention given to those involving toys made in
China and those recalled for excessive lead Authors also presented the data
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 62 ldquoAs More Toys Are Recalled Trail Ends in Chinardquo The New York Times June 19 2007 63 Mattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 2009
13 41
pictorially in Figure 2 to allow a visual interpretation of trends and
developments64
Table 2 Number of Lead-Contained Toy Recall Announcements (1988-2008)65
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 64 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports13 65 Ibid
13 42
Figure 2 Number of Lead-Contained Toy Recall (1998-2008)66
Apparently the reason why Chinese factory used lead-contained paint was due
to cheaper price Multinational Corporation such as Mattel kept on requiring
low cost and price to their suppliers while suppliers including Chinese
manufacturers were facing serious difficulties regarding the fact that their
export prices were rising due to continuous appreciation of the Yuan and
escalating labor cost Consequently for Chinese factory owners who are often
under intense pressure to lower production costs tend to cut corners in making
products and regularly use cheap and illegal substitutes such as leaded paint to
their toys to survive as Mattelrsquos suppliers Namely Chinese local manufacturers
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 66 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports
13 43
got pressure not only from Western companiesrsquo appetite for cheaper toys but
also from the fierce local competition to satisfy such appetite Furthermore
numerous toy recalls from the US worsen the situation repeated scandals
involving Chinese products resulted in stringent environmental safety and
manufacturing standards Additional tests and certificates required of
businesses drove up costs even more67 Long supply chain involving multiple
contractors and subcontractors which are common in China were also
nominated as the major contributor Every link in the chain was susceptible to
fraud or contaminated goods Such uncertainty usually contributes to supply
chain breakdown since the larger the chain the more people get involved and
the greater the difficulty in controlling the quality of the product68
Aftermath of toy recall also included remarkable changes after the US
Congress passed the new federal childrenrsquos product laws in August 2008
setting higher standards for toy safety product line adjustments must be done
more frequently and comprehensively to satisfy requirements and standards of
Mattel and policies of US Congress Changes like these affect the factorys
working efficiency and increases costs For instance it takes about a weeks
time to make the machines adapt to new procedures and also involves huge
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 67 ldquoSmall World After All for Toy-making Hubrdquo China Daily December 23 2008 68 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007
13 44
expenditure on purchase of substitute materials when required69 The nightmare
had continued after regulators in Beijing revoked the export licenses of two toy
manufacturers one of the heads of those Chinese company that made toys for
Mattel for fifteen years and was behind the recall this month of about a million
Mattel toys committed suicide in a company warehouse in southern China The
death was the latest development in a year filled with prominent recalls and
product safety scandals involving goods made in China According to the
briefing of Chinese government one of the paint suppliers for Chinese
manufacturer had shipped the company a fake lead-free paint pigment that
could be used in producing paint70
23 Reaction and regulation of the US government and background policy
In the US responsibility for the safety of consumer products with the
exception of food pharmaceuticals and automobiles falls within the
jurisdiction of the US CPSC which regulates the sale and manufacture of more
than 15000 different consumer product The CPSC collects information about
product safety issues from sources such as hospitals doctors newspaper reports
industry reports consumer complaints investigations conducted by its staff and
reports from companies When a company becomes aware of hazards
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 69 ldquoTrouble in Chinarsquos Toy Industryrdquo China Daily December 22 2008 70 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007
13 45
associated with the products it sold it is required by law to inform the CPSC
immediately within 24 hours Based on the information it received the CPSC
works in coordination with the companies involved to recall the hazardous
products from the market The recall notices are publicly available on the
CPSCrsquos website The CPSCrsquos recall notices contain information about the
product being recalled the company recalling the product where the product
was recalled the hazard associated with the usage of the recalled product sale
details such as the number of units sold sales locations sale period and sale
price the procedure to return the product and the remedy offered by the
company71
Authority for the CPSC is provided in the 2008 Consumer Product Safety
Improvement Act (CPSIA) passed by the US Congress which gave makers and
sellers of childrens products such as toys clothing and books have until
February 10 2009 to comply with stricter standards for permissible lead
phthalate content limits and other mandatory safety requirements72 Following
considerable pushback from toymakers who said the deadline was unrealistic
and also applied to products that had already been shipped the CPSC agreed to
delay the deadline for the new testing and certification requirements by a year
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 71 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209 72 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384
13 46
to Feb 10 201073 Apparently this act is the result of a spike of 473 consumer
products recalled in 2007 in what is referred to as the ldquoYear of the Recallrdquo74 It
became effective Aug 14 2009 in the US and imposes tough standards for lead
and chemicals called phthalates in products intended for children age 12 and
under It requires that all childrenrsquos products comply with all applicable
childrenrsquos product safety rules are tested for compliance by a CPSC-accepted
laboratory have a written Childrenrsquos Product Certificate issued by the
manufacturer or importer that provides evidence of the productrsquos compliance
and have permanent tracking information affixed to the product and its
packaging75 In fact the law increased the budget of CPSC imposed new
testing and documentation requirements and set new acceptable levels of
several substances It imposed new requirements on manufacturers of toys and
other consumer products for children The Act also increased fines and
specified jail time for some violations The law became to have more wide-
sweeping nature comparing to a previous bill the Lead-Free Toys Act This
earlier bill was incorporated into this act which was apparently prompted by
various scandals over high lead content in toys in 2007
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 73 ldquoMattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 200913 74 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 75 The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws--StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act
13 47
The Act contained three main standards including exposure levels of lead
phthalate and mandatory testing Especially regarding the exposure level of
lead the legislation reduced the limit of lead allowed in surface coatings or
paint to 90 ppm from then-current limit of 600 ppm effective on 14 August
2009 The legislation reduces the amount of total lead content in childrens
product substrates to 600 ppm by 10 February 2009 300 ppm by 14 August
2009 and 100 ppm by 14 August 2011 On the other hand the legislation
required for mandatory testing that every manufacturer of a product subject to a
consumer product safety rule will provide a General Conformity Certificate to
certify based on unit testing or a reasonable testing program that the product
complies with all safety rules76 These certificates must accompany the product
through the distribution chain through the retailer They must be available to the
CPSC during any inspection The third party testing requirement for lead
content was originally set by the CPSIA at 600 ppm but dropped to 300 ppm in
August 2009 However these lead content testing requirements were stayed by
the CPSC in January 2009 until February 10 2010 In December 2009 this stay
of enforcement was further extended until February 10 2011 In both cases the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 76 Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf
13 48
CPSC cited a need to implement further rulemaking and to give manufacturers
more time to comply77
US regulators also announced plans to set up a Beijing office to help
ensure Chinese exports are safe for Americans following a slew of recalls
involving childrenrsquos toys Particularly the US CSPC sought to establish a
permanent presence overseas for the first time to better cooperate with Chinese
regulators and companies so the countryrsquos products are up to US standards It
also planned to have commission staff working in the embassy in Beijing to
work with manufacturers and Chinese regulators One major task of Beijing
office was to educate Chinese manufacturers about the new requirements under
the CPSIA Considering some mutual economic interests between the US and
China Chinese manufacturers are expected to comply with this law since the
large retailers in the US require them to meet such standard78
Amid growing concerns over the safety of Chinese products the US
launched negotiations towards a common safety standard for toys on November
17 in Brussels with the EU as well The talks were formally opened during a
trilateral high-level meeting between EU Consumer Affairs Commissioner
Meglena Kuneva the US Chairman of the Consumer Product Safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 77 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review 78 ldquoUS seeks China office to ensure export safetyrdquo China Daily July 31 2009
13 49
Commission Nancy Nord and the Chinese Vice-Minister of AQSIQ Wei
Chuanzhong The three sides have decided to bring their joint efforts to a new
level by aligning their standards Toys will be the first targets since around 75
percent of toys sold around the world are made in China Common standards
and policy consistence are very crucial for Chinese manufacturers to do their
business in a fair and transparent arena points out Liang Mei deputy chairman
of China Toy Association Another comment was added that the companys
strong focus on research and development would help it to overcome the new
technological barriers and avoid safety disputes79 A certain kind of special
team that is engaged in investigating and studying technology standards of
various nations and international trends and managing onersquos own safety
standards higher than the general or keep it ahead of the criteria of the exporting
marketplaces were also suggested as solution by industry experts80
3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT
31 Preliminary findings under GATT Agreement
A preliminary research about the legitimacy of USrsquos recall on Chinese
toys under GATT Agreement insists that by placing a temporary ban on
Chinese toy products the United States would violate Article III which is
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 79 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007 80 ldquoTrouble in Toy Industryrdquo China Daily December 22 2008
13 50
National Treatment Despite violating GATT Article III4 the author insists
that a Panel would likely find the temporary ban on Chinese toy products valid
under Article XX(b) based on following rationales most of all the temporary
ban on Chinese toys is within the policies designated to protect the human life
and health of American children Just as the Panel in lsquoThailand ndash Cigarettersquo
case has recognized the negative human health effects of smoking a Panel
would likely conclude that the use of lead in childrenrsquos toys creates a negative
health effect It would likely then find that the United States sufficiently sets
forth a prima facie case for an Article XX(b) exception81 Moreover the author
writes no alternative measure could adequately diminish the high risk of lead
contamination of Chinese toys and therefore hold the strict measure valid
Authorrsquos opinion that the temporary ban on Chinese toy does not arbitrarily or
unjustifiably discriminate against Chinese toy imports also leads to justification
of US toy recall The logic behind is that the ban targets Chinese toy imports
because previous US measures failed to curtail the significant volume of
contaminated Chinese toys entering the US markets Since there are no
ulterior ldquoprotectionist objectivesrdquo the measure is not a ldquodisguised restrictionrdquo
under Article XXrsquos chapeau Therefore the author argues that since the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8113 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213
13 51
temporary ban satisfies all the requirements of Article XX(b) a Panel would
likely rule that it does not violate GATT principles82
32 Legal analysis why USrsquos toy recall is legally controversial under TBT Agreement When based on TBT Agreement one of the articles related to the USrsquos
recall on Chinese toy imports include Article II1 which states ldquoimported
product shall be accorded treatment no less favourable than that accorded to
domestic like productsrdquo representing MFN principle and NT 83 The other one
is Article II2 that regulates member statesrsquo measures not to be trade-restrictive
by stipulating that ldquotechnical regulations shall not be more trade-restrictive than
necessary to fulfill a legitimate objective taking account of the risks non-
fulfilment would createrdquo84
First of all Article II1 of TBT Agreement is highly likely to be violated
because it would treat Chinese toy imports less favorably than US domestic
toys To put in more detail since the essential factor that needs to be considered
is ldquolikenessrdquo between exports and imports determining whether US toys and
Chinese toys are like products under the meaning of Article II1 must be the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8213 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 83 TBT Art II1 84 TBT Art II2
13 52
prior analysis to reach such likely conclusion Just as Uche wrote in the legal
analysis under GATT Agreement Chinese toy imports are like products with
respect to US toys under the definition promulgated by GATT Article III4
because the ban would affect the ldquointernal sale offering for sale purchase
transportation distribution or userdquo of the Chinese toys85 According to Uche
ldquoin determining whether imported and domestic products are like products not
only the properties nature and quality of the product but also the end use of the
product must be consideredrdquo86 In fact Chinese toys and American toys share
similar nature which is to entertain children and manufacturers do not affect
such nature whether they are Americans or Chinese Also since manufacturing
factories in China are managed and controlled by Mattel with its same
operation policy the quality of Chinese-made toys and American-made toys
within Mattelrsquos manufacturing chain seems to be quite identical as well On top
of that regardless of their manufacturers toys generally have the same end-
users children When compared to customers in other age groups they seem to
share relatively similar tastes and consumer habits
On the other hand USrsquos recall on its Chinese imports can be analyzed
consistent with Article II2 of TBT Agreement According to the Panel Report
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 85 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 8613 Ibid13
13 53
of lsquoUS ndash Tunarsquo case the analysis of Article II2 of the TBT Agreement may be
conducted in two steps first to determine whether a certain action is taken to
fulfill a legitimate objective which include ldquoprotection of human health or
safetyrdquo and second if that is the case to determine whether that measure is
less trade-restrictive than necessary to fulfill such objective taking account of
the risks non-fulfillment would create87 Based on such criteria USrsquos recall was
due to protect American children from the exposure to the lead paint which can
be interpreted as the ldquolegitimate objectiverdquo On top of that the measure done by
the US can be regarded as less trade-restrictive than necessary to fulfill such
objective with the consideration about risks non-fulfillment would create since
the measure was merely a temporary recall on Mattelrsquos defects rather than
unilateral and arbitrary import restriction against the entire Chinese imports to
the US Also such measure may be originated from the risk-assessment of the
case when the legitimate objective protection of human health or safety has
failed to be fulfilled which might trigger serious physical and mental problems
to American children Therefore it can be concluded that USrsquos toy recall is not
inconsistent with TBT Article II2 when considering aforementioned facts
However although Article II2 is satisfied the recall measure taken by the US
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8713 WTO Panel Report lsquoUS mdash Tunarsquo (WTDS381R)
13
13 54
is still questionable because Article II1 and II2 of TBT Agreement are
obligations of WTO member nations which implies that both articles must be
satisfied to acquire legitimacy unlike the preliminary analysis based on GATT
Agreement Thus when the case similar to this occasion is brought to the
international court under the WTO there would be high probability that the
respondentrsquos recall measure might trigger legal controversy under the TBT
Agreement
IV FURTHER DISCUSSION AND CONCLUSION
This paper overall has implemented the case study of which the US has
recalled on Chinese toy imports concerning the lead paint and has analyzed the
suitability and legitimacy of such measure in light of TBT Agreement Prior to
the case study some applicable international rules were introduced GATT
Article I III XX(b) and the chapeau of Article XX which are MFN Principle
NT and General Exceptions to GATT provision respectively formulated the
basis of TBT Agreement In terms of TBT Agreement Article II1 and II2
were the main provision those are applicable to this specific case
Following such applicable international agreements toy industry trend
and the event outline of USrsquos recall on Chinese toy imports were displayed
Along with its volatile and seasonal characteristics the toy industry usually
13 55
incurs relatively higher costs on obsolete inventory lost sales and markdown
Also it is important strategy to survive that providing creative yet price-
competitive toys at the right quantity at the right stores during the very short
selling-windows At this point toy recall case done by the US on Chinese
imports in 2007 was one of the empirical evidence that shows aforementioned
drawback that toy industry and China as manufacturer is suffering from
Particularly this case of Mattelrsquos toy recall against Chinese toy products had
noteworthy significance as the occasion of which a certain multinational
corporationrsquos manufacture outsourcing got expanded to the scale of national
trade dispute concerning consumer product safety issue
Applying abovementioned articles from the TBT Agreement as an
analysis framework some legal controversies were presented regarding the US
toy recall case in the following section As the preliminary finding proved
based on GATT Agreement the recall measure itself violates MFN principle
and NT Nonetheless unlike GATT Agreement which contains exception
clause that justifies such violation TBT does not include any kind of
justification mechanism Therefore although the recall measure done by the US
satisfies Article II2 violation of Article II1 of TBT may cause legal
controversy when the similar case is brought to WTO
On the basis of such occasion and its legal issues several important
13 56
implications in the practical aspect can be drawn for the further discussion It
seems that although China is already well aware of the necessity to adopt and
apply international standards and to make their domestic ones harmonizing with
international norms through remarkable efforts as shown in some international
trade reports China is rather suffering from the disjunction between
continuously improving international standards and Chinarsquos lack of strict and
uniform enforcement of standards This may imply that efforts to make
international agreement and its application consistent must be done by both
international organization and local governments for effective connection
between the public and private sector Particularly the WTO should not stop at
establishing provisions but focus more on implementation with consideration
on each member nationrsquos industry environment and condition especially
regarding those of developing countries Consequently not only technical
standards and certificate management but also education and training program
for the industry fields ought to be provided in the scale of international
organizations
The Chinese government and industry groups also need to address this by
ensuring that Chinese exporters adhere to the standards of the importing
country Companies must invest time and effort in developing not only
standards and principles of safety for their suppliers but must also invest in
13 57
education and training to build the skills and abilities within the supplier
network to assure product safety88 At the same time the governments of
importing countries need to encourage Chinese authorities to develop global
standards on consumables then legislate and monitor them The difference in
standards across the world is clearly an issue These differences need to be
addressed with high priority so that consumers can benefit from globalization of
manufacturing and consumption The issue of global standards is contentious
because different countries have different trajectories of development The
standards of developing countries may not be acceptable to a developed country
On the other hand developing countries will some- times argue that they cannot
adopt the standards of the developed world because of the high costs associated
with these standards Nevertheless exports from developing countries should
adhere to the standards of the export markets Accordingly all those involved
in the global supply chain such as suppliers manufacturers and marketers need
to develop systems to ensure the standards are applied89
This issue with toy recalls takes on another dimension of concern in more
local level which is the cost issue caused by the vicious cycle in global supply
chain of toy industry Despite the awareness of Chinese manufacturers 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8813 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-72013 89 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 58
regarding international technical standards it may be hard for them to ignore
cheaper leaded-paint when squeezed between harsh demands on lower cost
from the US importers and domestic problems such as increasing labor cost and
RMB appreciation At this point the vicious cycle can be formed in toy
industryrsquos global supply chain in spite of the information and knowledge about
the current international standards local manufacturers use cheaper leaded paint
for lower cost Detecting excessive lead level from the paint demands on
technical standard becomes harsher within importing countries As a result
such higher standards require more cost for locals to be satisfied which
ultimately completes the vicious cycle Consequently it seems that further
discussion and researches about constructive measures including policy
changes may be essential and important to resolve such crisis more
fundamentally
13 59
REFERENCES
Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 Del V G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45 Jiacheng Z and Lu Hongjie (2013) Analyzing China Harmonization of Technical Barriers to Trade in the EU and US Markets The Twelfth Wuhan International Conference on E-Business ndash Emerging Operations amp Services Management Track Johnson M E (2001a) Learning from toys Lessons in managing supply chain
13 60
risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 Keith13 E13 M13 John13 S13 W13 and13 Tsunehiro13 O13 (2000)13 Quantifying13 the13 Impact13 of13 13 13 13 13 13 13 Technical13 Barriers13 to13 Trade13 A13 Framework13 for13 Analysis13 Policy13 Research13 13 13 13 13 13 13 Working13 Paper13 Development13 Research13 Group13 The13 World13 Bank Lee M A Flynn B B and Frohlich M T (2008) All supply chains donrsquot flow through understanding supply chain issues in product recalls Management and Organization Review 4 167ndash182 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal Marucheck A S (1987) On product liability and quality control IIE Transactions 19 355ndash360 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review Paul W B and Hari B (2008) Toy Recalls and China Emotion vs Evidence Management and Organization Review 42 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Reports and Reviews (Online documents included) Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby- Productshtml
13 61
Brief Guide to Analytical Methods for Measuring Lead in Paint Inter- Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground Report on Technical Barriers to Trade (2013) United States Trade Representative Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf The Impact of the TBT and SPS Agreements on Food Labeling and Safety Regulations httpcspinetorgreportscodexwtospsbthtm The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws-- StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml
13 62
GATTWTO Documents The Technical Barriers to Trade Agreement The General Agreement on Tariffs and Trade 1994 WTO Accession Protocol of The Peoplersquos Republic of China WTO Concerns on Indiarsquos Import Restriction on Chinese Toys WTO Technical information on TBT Trade topics Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm WTO Trade Policy Review (2012) WTO ldquoWhat is the WTOrdquo Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm WTO European Communities ndash Measures Affecting Asbestos and Asbestos- Containing Products WTDS135R
13 63
국문 초록
세계경제에 있어서 각 국가 경제의 연계성이 심화됨에 따라 많은
제조업들의 생산 라인과 공급 사슬 역시 세계화 되면서 주로 디자인이나
브랜드 관리를 담당하는 선진국과 생산과 제조를 담당하는 개발도상국
간의 기술 표준 차이에서 오는 문제점들이 발견되고 있다
세계무역기구(WTO) 체제하에서 무역에 관련된 기술표준들은 무역상
기술장벽 조항(TBT)에 따라 관리되어지나 WTO의 회원국들의 논의 하에
알맞은 조항을 명시하는 것과 조항의 효용성 또는 실제 각국의
기술표준들과 조항의 합치성은 별개의 문제인 것이 사실이다
본 논문은 미국 Mattel 사의 중국산 장난감 회수조치가 WTO
체제하에서 어떠한 법적 의미를 지니는지 살펴보았다 사건 당시 실제로
중국이 미국을 상대로 WTO에 제소하지는 않았지만 오늘날 대두되는
TBT의 중요성과 점점 더 심화되어가는 제조산업의 세계화 현상을
보았을 때 향후 비슷한 사건들이 발생할 가능성이 높기 때문에 이러한
분석은 유의미할 수 있으며 추후 시사하는 바 역시 클 것으로 예상된다
따라서 본 연구에서는 미국의 중국산 장난감 회수조치의 통상법적
사례분석을 통해 TBT가 기술표준문제에서 지니는 법적 의미를
분석하였다
키워드 세계무역기구 무역상 기술장벽협정 기술표준 Mattel사
장난감 회수조치 중국산 장난감
학번 2012-22086
ltstartpagegt10I INTRODUCTION 1II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 4 1 GATT ARTICLE I amp III 4 2 GATT ARTICLE XX(B) amp CHAPEAU OF ARTICLE XX 8 3 TBT UNDER THE WTO SYSTEM amp TBT ARTICLE II 10 4 OTHER RELATED TECHNICAL STANDARDS 20III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 28 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS 28 11 Characteristics of toy industry 28 12 Global supply chain with China involved 31 2 MATTELiexclmacrS TOY RECALL 34 21 Event outline 37 22 Aftermath of toy recall and its damage degree to the toy industry 40 23 Reaction and regulation of the US government and background policy 44 3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT 49 31 Preliminary findings under GATT Agreement 49 32 Legal analysis why USiexclmacrs toy recall is legally controversial under TBT Agreement 51IV FURTHER DISCUSSION AND CONCLUSION 54REFERENCES 59plusmnsup1sup1reg AtildeEcircmiddotIuml 63ltbodygt
13 35
recalls from the records of the CPSC was in 1974 when toy chests were recalled
following the death of a child Recalling toys and other products in large
numbers in an infrequent but not an unprecedented event Since 1974 over 680
toy products have been recalled Of these 550 recalls were made in the last 20
years Each year toys were recalled on an average of 28 occasions The number
of recalls remained roughly stable until 2006 but appears to have been on the
rise since then In 2007 CPSC had recalled 56 recalls which would be the
highest number of recalls in the history of the toy industry In other words
there has been a definite increase in the number of recalls in 2007 as Table 2
and Figure 1 display
13 36
Table 2 Toy Recalls (1988-2007)55
Figure 1 Toy Recalls Over Time (1988-2007)56
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 55 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13 56 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209
13 37
The number of recalls involving Chinese-made toys also appears to be on the
rise over the last few years Toy companies started moving the production of
toys in China in the early 1990s This trend has continued and accelerated in
recent years Recalls involving Chinese-made toys was hovering around 50 of
the total until 2002 so recalls did not increase for well over a decade after
manufacturing moved to China However since 2003 this figure had hovered
around 80 and reached 95 this year which is a dramatic rise57 In this
regard real cases regarding the US and EUrsquos recall against toys manufactured
in China will be the main focus hereafter incident outline the point at issue
comparison between the USrsquos response against the issue and that of EU and
legal analysis based on TBT Agreement under WTO system will be the
following contents
21 Event outline
The recall was because of the lead paint coverage which was processed
in Chinese factories Lead was banned in paint on toys and other childrenrsquos
products in the United States in the 1970s but the problem has arisen again as
more toys are imported from China Of roughly 39 lead-related recalls in a
certain year 38 were of Chinese-made goods according to the CPSC In fact
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 57 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45
13 38
about fifty percent of Mattelrsquos revenue comes from toys made in eleven
factories it owns and operates That is a high share for the toy industry But the
other half comes from toys that it outsources to up to fifty manufacturers in
China Those toys tend to be short-term products that feature characters from
movies and television shows rather than Barbie dolls or other Mattel brands58
In early July in 2007 one of the European retailers that sell Mattel toys
discovered the lead on some products On July 6 Mattel stopped operations at
the factory that produced the toys and initiated an investigation and then on
July 18 Mattel took a reporter for The New York Times on a tour of a factory
in Guanyao China and of Mattelrsquos toy safety lab in Shenzhen to show its
sophisticated testing and inspection facilities including equipment that could
detect lead paint on incoming products or supplies At that time Mattel
executives say it was unclear whether Mattel was facing a widespread lead
paint problem or if the European case was an anomaly When the companyrsquos
executives received conclusive data that persuaded them to recall the eighty-
three products the company contacted retailers who stocked the toys
Originally Mattel requires the factories it contracts with to use paint and other
materials provided by certified suppliers Mattel executives said they did not
know if the contract manufacturer substituted paint from a noncertified supplier
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 58 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 39
or if a certified supplier caused the problem59 Later it was found that even
though the company had developed a certification program and rigorous testing
rules to make sure that its Chinese contractors adhered to standards for the
allowable levels of lead in paint yet some subcontractors were careless while
others intentionally violated the rules by substituting paint from a noncertified
supplier who provided the lead paint60
The string of lead paint cases has drawn the most attention from toy
product related association and consumer watchdogs In light of the recalls
Nickelodeon - which owns the characters Dora the Explorer and Diego - has
decided to introduce a third-party monitor to check up on all of the companies
that make toys under its brands including Mattel61 Combined with the recent
scares in the United States of Chinese-made pet food and globally of Chinese-
made pharmaceuticals and toothpaste the string of toy recalls is inspiring new
demands for stepped-up enforcement of safety by United States regulators and
importers as well as by the government and industry in China This summer
the Toy Industry Association has been working with the federal Consumer
Product Safety Commission on new regulations to require more stringent safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 59 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007 60 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 61 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 40
checks The Toy Industry Association urges its members to routinely test
products it is importing to make sure they comply with federal safety standards
which prohibit for example surface paint that contains lead in toys or items
that could cause a choking hazard62 Meanwhile Mattel agreed to pay $23
million to the CPSC for violating a federal lead paint ban and marketing
importing and selling non-compliant toys in civil penalties The CPSC said the
fine against the No 1 toymaker and its Fisher-Price pre-school division was the
highest ever for the agencys regulated product violations and the third largest
in its history63
22 Aftermath of toy recall and its damage degree to the toy industry
Such an unprecedented toy recall of the US against China was also
proven through numbers and figures As Table 2 and Figure 2 display the
number of both Chinese toy recall and lead-contained toy recall tend to increase
as years pass by especially from the year 2000 To make these table and figure
Laplume and Bapuji complied a database of toy recalls based on the recall
notices posted on the website of the US CPSC They presented the data on toy
recalls in Table 2 with special attention given to those involving toys made in
China and those recalled for excessive lead Authors also presented the data
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 62 ldquoAs More Toys Are Recalled Trail Ends in Chinardquo The New York Times June 19 2007 63 Mattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 2009
13 41
pictorially in Figure 2 to allow a visual interpretation of trends and
developments64
Table 2 Number of Lead-Contained Toy Recall Announcements (1988-2008)65
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 64 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports13 65 Ibid
13 42
Figure 2 Number of Lead-Contained Toy Recall (1998-2008)66
Apparently the reason why Chinese factory used lead-contained paint was due
to cheaper price Multinational Corporation such as Mattel kept on requiring
low cost and price to their suppliers while suppliers including Chinese
manufacturers were facing serious difficulties regarding the fact that their
export prices were rising due to continuous appreciation of the Yuan and
escalating labor cost Consequently for Chinese factory owners who are often
under intense pressure to lower production costs tend to cut corners in making
products and regularly use cheap and illegal substitutes such as leaded paint to
their toys to survive as Mattelrsquos suppliers Namely Chinese local manufacturers
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 66 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports
13 43
got pressure not only from Western companiesrsquo appetite for cheaper toys but
also from the fierce local competition to satisfy such appetite Furthermore
numerous toy recalls from the US worsen the situation repeated scandals
involving Chinese products resulted in stringent environmental safety and
manufacturing standards Additional tests and certificates required of
businesses drove up costs even more67 Long supply chain involving multiple
contractors and subcontractors which are common in China were also
nominated as the major contributor Every link in the chain was susceptible to
fraud or contaminated goods Such uncertainty usually contributes to supply
chain breakdown since the larger the chain the more people get involved and
the greater the difficulty in controlling the quality of the product68
Aftermath of toy recall also included remarkable changes after the US
Congress passed the new federal childrenrsquos product laws in August 2008
setting higher standards for toy safety product line adjustments must be done
more frequently and comprehensively to satisfy requirements and standards of
Mattel and policies of US Congress Changes like these affect the factorys
working efficiency and increases costs For instance it takes about a weeks
time to make the machines adapt to new procedures and also involves huge
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 67 ldquoSmall World After All for Toy-making Hubrdquo China Daily December 23 2008 68 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007
13 44
expenditure on purchase of substitute materials when required69 The nightmare
had continued after regulators in Beijing revoked the export licenses of two toy
manufacturers one of the heads of those Chinese company that made toys for
Mattel for fifteen years and was behind the recall this month of about a million
Mattel toys committed suicide in a company warehouse in southern China The
death was the latest development in a year filled with prominent recalls and
product safety scandals involving goods made in China According to the
briefing of Chinese government one of the paint suppliers for Chinese
manufacturer had shipped the company a fake lead-free paint pigment that
could be used in producing paint70
23 Reaction and regulation of the US government and background policy
In the US responsibility for the safety of consumer products with the
exception of food pharmaceuticals and automobiles falls within the
jurisdiction of the US CPSC which regulates the sale and manufacture of more
than 15000 different consumer product The CPSC collects information about
product safety issues from sources such as hospitals doctors newspaper reports
industry reports consumer complaints investigations conducted by its staff and
reports from companies When a company becomes aware of hazards
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 69 ldquoTrouble in Chinarsquos Toy Industryrdquo China Daily December 22 2008 70 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007
13 45
associated with the products it sold it is required by law to inform the CPSC
immediately within 24 hours Based on the information it received the CPSC
works in coordination with the companies involved to recall the hazardous
products from the market The recall notices are publicly available on the
CPSCrsquos website The CPSCrsquos recall notices contain information about the
product being recalled the company recalling the product where the product
was recalled the hazard associated with the usage of the recalled product sale
details such as the number of units sold sales locations sale period and sale
price the procedure to return the product and the remedy offered by the
company71
Authority for the CPSC is provided in the 2008 Consumer Product Safety
Improvement Act (CPSIA) passed by the US Congress which gave makers and
sellers of childrens products such as toys clothing and books have until
February 10 2009 to comply with stricter standards for permissible lead
phthalate content limits and other mandatory safety requirements72 Following
considerable pushback from toymakers who said the deadline was unrealistic
and also applied to products that had already been shipped the CPSC agreed to
delay the deadline for the new testing and certification requirements by a year
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 71 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209 72 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384
13 46
to Feb 10 201073 Apparently this act is the result of a spike of 473 consumer
products recalled in 2007 in what is referred to as the ldquoYear of the Recallrdquo74 It
became effective Aug 14 2009 in the US and imposes tough standards for lead
and chemicals called phthalates in products intended for children age 12 and
under It requires that all childrenrsquos products comply with all applicable
childrenrsquos product safety rules are tested for compliance by a CPSC-accepted
laboratory have a written Childrenrsquos Product Certificate issued by the
manufacturer or importer that provides evidence of the productrsquos compliance
and have permanent tracking information affixed to the product and its
packaging75 In fact the law increased the budget of CPSC imposed new
testing and documentation requirements and set new acceptable levels of
several substances It imposed new requirements on manufacturers of toys and
other consumer products for children The Act also increased fines and
specified jail time for some violations The law became to have more wide-
sweeping nature comparing to a previous bill the Lead-Free Toys Act This
earlier bill was incorporated into this act which was apparently prompted by
various scandals over high lead content in toys in 2007
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 73 ldquoMattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 200913 74 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 75 The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws--StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act
13 47
The Act contained three main standards including exposure levels of lead
phthalate and mandatory testing Especially regarding the exposure level of
lead the legislation reduced the limit of lead allowed in surface coatings or
paint to 90 ppm from then-current limit of 600 ppm effective on 14 August
2009 The legislation reduces the amount of total lead content in childrens
product substrates to 600 ppm by 10 February 2009 300 ppm by 14 August
2009 and 100 ppm by 14 August 2011 On the other hand the legislation
required for mandatory testing that every manufacturer of a product subject to a
consumer product safety rule will provide a General Conformity Certificate to
certify based on unit testing or a reasonable testing program that the product
complies with all safety rules76 These certificates must accompany the product
through the distribution chain through the retailer They must be available to the
CPSC during any inspection The third party testing requirement for lead
content was originally set by the CPSIA at 600 ppm but dropped to 300 ppm in
August 2009 However these lead content testing requirements were stayed by
the CPSC in January 2009 until February 10 2010 In December 2009 this stay
of enforcement was further extended until February 10 2011 In both cases the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 76 Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf
13 48
CPSC cited a need to implement further rulemaking and to give manufacturers
more time to comply77
US regulators also announced plans to set up a Beijing office to help
ensure Chinese exports are safe for Americans following a slew of recalls
involving childrenrsquos toys Particularly the US CSPC sought to establish a
permanent presence overseas for the first time to better cooperate with Chinese
regulators and companies so the countryrsquos products are up to US standards It
also planned to have commission staff working in the embassy in Beijing to
work with manufacturers and Chinese regulators One major task of Beijing
office was to educate Chinese manufacturers about the new requirements under
the CPSIA Considering some mutual economic interests between the US and
China Chinese manufacturers are expected to comply with this law since the
large retailers in the US require them to meet such standard78
Amid growing concerns over the safety of Chinese products the US
launched negotiations towards a common safety standard for toys on November
17 in Brussels with the EU as well The talks were formally opened during a
trilateral high-level meeting between EU Consumer Affairs Commissioner
Meglena Kuneva the US Chairman of the Consumer Product Safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 77 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review 78 ldquoUS seeks China office to ensure export safetyrdquo China Daily July 31 2009
13 49
Commission Nancy Nord and the Chinese Vice-Minister of AQSIQ Wei
Chuanzhong The three sides have decided to bring their joint efforts to a new
level by aligning their standards Toys will be the first targets since around 75
percent of toys sold around the world are made in China Common standards
and policy consistence are very crucial for Chinese manufacturers to do their
business in a fair and transparent arena points out Liang Mei deputy chairman
of China Toy Association Another comment was added that the companys
strong focus on research and development would help it to overcome the new
technological barriers and avoid safety disputes79 A certain kind of special
team that is engaged in investigating and studying technology standards of
various nations and international trends and managing onersquos own safety
standards higher than the general or keep it ahead of the criteria of the exporting
marketplaces were also suggested as solution by industry experts80
3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT
31 Preliminary findings under GATT Agreement
A preliminary research about the legitimacy of USrsquos recall on Chinese
toys under GATT Agreement insists that by placing a temporary ban on
Chinese toy products the United States would violate Article III which is
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 79 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007 80 ldquoTrouble in Toy Industryrdquo China Daily December 22 2008
13 50
National Treatment Despite violating GATT Article III4 the author insists
that a Panel would likely find the temporary ban on Chinese toy products valid
under Article XX(b) based on following rationales most of all the temporary
ban on Chinese toys is within the policies designated to protect the human life
and health of American children Just as the Panel in lsquoThailand ndash Cigarettersquo
case has recognized the negative human health effects of smoking a Panel
would likely conclude that the use of lead in childrenrsquos toys creates a negative
health effect It would likely then find that the United States sufficiently sets
forth a prima facie case for an Article XX(b) exception81 Moreover the author
writes no alternative measure could adequately diminish the high risk of lead
contamination of Chinese toys and therefore hold the strict measure valid
Authorrsquos opinion that the temporary ban on Chinese toy does not arbitrarily or
unjustifiably discriminate against Chinese toy imports also leads to justification
of US toy recall The logic behind is that the ban targets Chinese toy imports
because previous US measures failed to curtail the significant volume of
contaminated Chinese toys entering the US markets Since there are no
ulterior ldquoprotectionist objectivesrdquo the measure is not a ldquodisguised restrictionrdquo
under Article XXrsquos chapeau Therefore the author argues that since the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8113 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213
13 51
temporary ban satisfies all the requirements of Article XX(b) a Panel would
likely rule that it does not violate GATT principles82
32 Legal analysis why USrsquos toy recall is legally controversial under TBT Agreement When based on TBT Agreement one of the articles related to the USrsquos
recall on Chinese toy imports include Article II1 which states ldquoimported
product shall be accorded treatment no less favourable than that accorded to
domestic like productsrdquo representing MFN principle and NT 83 The other one
is Article II2 that regulates member statesrsquo measures not to be trade-restrictive
by stipulating that ldquotechnical regulations shall not be more trade-restrictive than
necessary to fulfill a legitimate objective taking account of the risks non-
fulfilment would createrdquo84
First of all Article II1 of TBT Agreement is highly likely to be violated
because it would treat Chinese toy imports less favorably than US domestic
toys To put in more detail since the essential factor that needs to be considered
is ldquolikenessrdquo between exports and imports determining whether US toys and
Chinese toys are like products under the meaning of Article II1 must be the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8213 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 83 TBT Art II1 84 TBT Art II2
13 52
prior analysis to reach such likely conclusion Just as Uche wrote in the legal
analysis under GATT Agreement Chinese toy imports are like products with
respect to US toys under the definition promulgated by GATT Article III4
because the ban would affect the ldquointernal sale offering for sale purchase
transportation distribution or userdquo of the Chinese toys85 According to Uche
ldquoin determining whether imported and domestic products are like products not
only the properties nature and quality of the product but also the end use of the
product must be consideredrdquo86 In fact Chinese toys and American toys share
similar nature which is to entertain children and manufacturers do not affect
such nature whether they are Americans or Chinese Also since manufacturing
factories in China are managed and controlled by Mattel with its same
operation policy the quality of Chinese-made toys and American-made toys
within Mattelrsquos manufacturing chain seems to be quite identical as well On top
of that regardless of their manufacturers toys generally have the same end-
users children When compared to customers in other age groups they seem to
share relatively similar tastes and consumer habits
On the other hand USrsquos recall on its Chinese imports can be analyzed
consistent with Article II2 of TBT Agreement According to the Panel Report
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 85 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 8613 Ibid13
13 53
of lsquoUS ndash Tunarsquo case the analysis of Article II2 of the TBT Agreement may be
conducted in two steps first to determine whether a certain action is taken to
fulfill a legitimate objective which include ldquoprotection of human health or
safetyrdquo and second if that is the case to determine whether that measure is
less trade-restrictive than necessary to fulfill such objective taking account of
the risks non-fulfillment would create87 Based on such criteria USrsquos recall was
due to protect American children from the exposure to the lead paint which can
be interpreted as the ldquolegitimate objectiverdquo On top of that the measure done by
the US can be regarded as less trade-restrictive than necessary to fulfill such
objective with the consideration about risks non-fulfillment would create since
the measure was merely a temporary recall on Mattelrsquos defects rather than
unilateral and arbitrary import restriction against the entire Chinese imports to
the US Also such measure may be originated from the risk-assessment of the
case when the legitimate objective protection of human health or safety has
failed to be fulfilled which might trigger serious physical and mental problems
to American children Therefore it can be concluded that USrsquos toy recall is not
inconsistent with TBT Article II2 when considering aforementioned facts
However although Article II2 is satisfied the recall measure taken by the US
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8713 WTO Panel Report lsquoUS mdash Tunarsquo (WTDS381R)
13
13 54
is still questionable because Article II1 and II2 of TBT Agreement are
obligations of WTO member nations which implies that both articles must be
satisfied to acquire legitimacy unlike the preliminary analysis based on GATT
Agreement Thus when the case similar to this occasion is brought to the
international court under the WTO there would be high probability that the
respondentrsquos recall measure might trigger legal controversy under the TBT
Agreement
IV FURTHER DISCUSSION AND CONCLUSION
This paper overall has implemented the case study of which the US has
recalled on Chinese toy imports concerning the lead paint and has analyzed the
suitability and legitimacy of such measure in light of TBT Agreement Prior to
the case study some applicable international rules were introduced GATT
Article I III XX(b) and the chapeau of Article XX which are MFN Principle
NT and General Exceptions to GATT provision respectively formulated the
basis of TBT Agreement In terms of TBT Agreement Article II1 and II2
were the main provision those are applicable to this specific case
Following such applicable international agreements toy industry trend
and the event outline of USrsquos recall on Chinese toy imports were displayed
Along with its volatile and seasonal characteristics the toy industry usually
13 55
incurs relatively higher costs on obsolete inventory lost sales and markdown
Also it is important strategy to survive that providing creative yet price-
competitive toys at the right quantity at the right stores during the very short
selling-windows At this point toy recall case done by the US on Chinese
imports in 2007 was one of the empirical evidence that shows aforementioned
drawback that toy industry and China as manufacturer is suffering from
Particularly this case of Mattelrsquos toy recall against Chinese toy products had
noteworthy significance as the occasion of which a certain multinational
corporationrsquos manufacture outsourcing got expanded to the scale of national
trade dispute concerning consumer product safety issue
Applying abovementioned articles from the TBT Agreement as an
analysis framework some legal controversies were presented regarding the US
toy recall case in the following section As the preliminary finding proved
based on GATT Agreement the recall measure itself violates MFN principle
and NT Nonetheless unlike GATT Agreement which contains exception
clause that justifies such violation TBT does not include any kind of
justification mechanism Therefore although the recall measure done by the US
satisfies Article II2 violation of Article II1 of TBT may cause legal
controversy when the similar case is brought to WTO
On the basis of such occasion and its legal issues several important
13 56
implications in the practical aspect can be drawn for the further discussion It
seems that although China is already well aware of the necessity to adopt and
apply international standards and to make their domestic ones harmonizing with
international norms through remarkable efforts as shown in some international
trade reports China is rather suffering from the disjunction between
continuously improving international standards and Chinarsquos lack of strict and
uniform enforcement of standards This may imply that efforts to make
international agreement and its application consistent must be done by both
international organization and local governments for effective connection
between the public and private sector Particularly the WTO should not stop at
establishing provisions but focus more on implementation with consideration
on each member nationrsquos industry environment and condition especially
regarding those of developing countries Consequently not only technical
standards and certificate management but also education and training program
for the industry fields ought to be provided in the scale of international
organizations
The Chinese government and industry groups also need to address this by
ensuring that Chinese exporters adhere to the standards of the importing
country Companies must invest time and effort in developing not only
standards and principles of safety for their suppliers but must also invest in
13 57
education and training to build the skills and abilities within the supplier
network to assure product safety88 At the same time the governments of
importing countries need to encourage Chinese authorities to develop global
standards on consumables then legislate and monitor them The difference in
standards across the world is clearly an issue These differences need to be
addressed with high priority so that consumers can benefit from globalization of
manufacturing and consumption The issue of global standards is contentious
because different countries have different trajectories of development The
standards of developing countries may not be acceptable to a developed country
On the other hand developing countries will some- times argue that they cannot
adopt the standards of the developed world because of the high costs associated
with these standards Nevertheless exports from developing countries should
adhere to the standards of the export markets Accordingly all those involved
in the global supply chain such as suppliers manufacturers and marketers need
to develop systems to ensure the standards are applied89
This issue with toy recalls takes on another dimension of concern in more
local level which is the cost issue caused by the vicious cycle in global supply
chain of toy industry Despite the awareness of Chinese manufacturers 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8813 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-72013 89 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 58
regarding international technical standards it may be hard for them to ignore
cheaper leaded-paint when squeezed between harsh demands on lower cost
from the US importers and domestic problems such as increasing labor cost and
RMB appreciation At this point the vicious cycle can be formed in toy
industryrsquos global supply chain in spite of the information and knowledge about
the current international standards local manufacturers use cheaper leaded paint
for lower cost Detecting excessive lead level from the paint demands on
technical standard becomes harsher within importing countries As a result
such higher standards require more cost for locals to be satisfied which
ultimately completes the vicious cycle Consequently it seems that further
discussion and researches about constructive measures including policy
changes may be essential and important to resolve such crisis more
fundamentally
13 59
REFERENCES
Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 Del V G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45 Jiacheng Z and Lu Hongjie (2013) Analyzing China Harmonization of Technical Barriers to Trade in the EU and US Markets The Twelfth Wuhan International Conference on E-Business ndash Emerging Operations amp Services Management Track Johnson M E (2001a) Learning from toys Lessons in managing supply chain
13 60
risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 Keith13 E13 M13 John13 S13 W13 and13 Tsunehiro13 O13 (2000)13 Quantifying13 the13 Impact13 of13 13 13 13 13 13 13 Technical13 Barriers13 to13 Trade13 A13 Framework13 for13 Analysis13 Policy13 Research13 13 13 13 13 13 13 Working13 Paper13 Development13 Research13 Group13 The13 World13 Bank Lee M A Flynn B B and Frohlich M T (2008) All supply chains donrsquot flow through understanding supply chain issues in product recalls Management and Organization Review 4 167ndash182 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal Marucheck A S (1987) On product liability and quality control IIE Transactions 19 355ndash360 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review Paul W B and Hari B (2008) Toy Recalls and China Emotion vs Evidence Management and Organization Review 42 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Reports and Reviews (Online documents included) Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby- Productshtml
13 61
Brief Guide to Analytical Methods for Measuring Lead in Paint Inter- Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground Report on Technical Barriers to Trade (2013) United States Trade Representative Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf The Impact of the TBT and SPS Agreements on Food Labeling and Safety Regulations httpcspinetorgreportscodexwtospsbthtm The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws-- StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml
13 62
GATTWTO Documents The Technical Barriers to Trade Agreement The General Agreement on Tariffs and Trade 1994 WTO Accession Protocol of The Peoplersquos Republic of China WTO Concerns on Indiarsquos Import Restriction on Chinese Toys WTO Technical information on TBT Trade topics Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm WTO Trade Policy Review (2012) WTO ldquoWhat is the WTOrdquo Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm WTO European Communities ndash Measures Affecting Asbestos and Asbestos- Containing Products WTDS135R
13 63
국문 초록
세계경제에 있어서 각 국가 경제의 연계성이 심화됨에 따라 많은
제조업들의 생산 라인과 공급 사슬 역시 세계화 되면서 주로 디자인이나
브랜드 관리를 담당하는 선진국과 생산과 제조를 담당하는 개발도상국
간의 기술 표준 차이에서 오는 문제점들이 발견되고 있다
세계무역기구(WTO) 체제하에서 무역에 관련된 기술표준들은 무역상
기술장벽 조항(TBT)에 따라 관리되어지나 WTO의 회원국들의 논의 하에
알맞은 조항을 명시하는 것과 조항의 효용성 또는 실제 각국의
기술표준들과 조항의 합치성은 별개의 문제인 것이 사실이다
본 논문은 미국 Mattel 사의 중국산 장난감 회수조치가 WTO
체제하에서 어떠한 법적 의미를 지니는지 살펴보았다 사건 당시 실제로
중국이 미국을 상대로 WTO에 제소하지는 않았지만 오늘날 대두되는
TBT의 중요성과 점점 더 심화되어가는 제조산업의 세계화 현상을
보았을 때 향후 비슷한 사건들이 발생할 가능성이 높기 때문에 이러한
분석은 유의미할 수 있으며 추후 시사하는 바 역시 클 것으로 예상된다
따라서 본 연구에서는 미국의 중국산 장난감 회수조치의 통상법적
사례분석을 통해 TBT가 기술표준문제에서 지니는 법적 의미를
분석하였다
키워드 세계무역기구 무역상 기술장벽협정 기술표준 Mattel사
장난감 회수조치 중국산 장난감
학번 2012-22086
ltstartpagegt10I INTRODUCTION 1II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 4 1 GATT ARTICLE I amp III 4 2 GATT ARTICLE XX(B) amp CHAPEAU OF ARTICLE XX 8 3 TBT UNDER THE WTO SYSTEM amp TBT ARTICLE II 10 4 OTHER RELATED TECHNICAL STANDARDS 20III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 28 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS 28 11 Characteristics of toy industry 28 12 Global supply chain with China involved 31 2 MATTELiexclmacrS TOY RECALL 34 21 Event outline 37 22 Aftermath of toy recall and its damage degree to the toy industry 40 23 Reaction and regulation of the US government and background policy 44 3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT 49 31 Preliminary findings under GATT Agreement 49 32 Legal analysis why USiexclmacrs toy recall is legally controversial under TBT Agreement 51IV FURTHER DISCUSSION AND CONCLUSION 54REFERENCES 59plusmnsup1sup1reg AtildeEcircmiddotIuml 63ltbodygt
13 36
Table 2 Toy Recalls (1988-2007)55
Figure 1 Toy Recalls Over Time (1988-2007)56
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 55 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45 13 56 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209
13 37
The number of recalls involving Chinese-made toys also appears to be on the
rise over the last few years Toy companies started moving the production of
toys in China in the early 1990s This trend has continued and accelerated in
recent years Recalls involving Chinese-made toys was hovering around 50 of
the total until 2002 so recalls did not increase for well over a decade after
manufacturing moved to China However since 2003 this figure had hovered
around 80 and reached 95 this year which is a dramatic rise57 In this
regard real cases regarding the US and EUrsquos recall against toys manufactured
in China will be the main focus hereafter incident outline the point at issue
comparison between the USrsquos response against the issue and that of EU and
legal analysis based on TBT Agreement under WTO system will be the
following contents
21 Event outline
The recall was because of the lead paint coverage which was processed
in Chinese factories Lead was banned in paint on toys and other childrenrsquos
products in the United States in the 1970s but the problem has arisen again as
more toys are imported from China Of roughly 39 lead-related recalls in a
certain year 38 were of Chinese-made goods according to the CPSC In fact
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 57 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45
13 38
about fifty percent of Mattelrsquos revenue comes from toys made in eleven
factories it owns and operates That is a high share for the toy industry But the
other half comes from toys that it outsources to up to fifty manufacturers in
China Those toys tend to be short-term products that feature characters from
movies and television shows rather than Barbie dolls or other Mattel brands58
In early July in 2007 one of the European retailers that sell Mattel toys
discovered the lead on some products On July 6 Mattel stopped operations at
the factory that produced the toys and initiated an investigation and then on
July 18 Mattel took a reporter for The New York Times on a tour of a factory
in Guanyao China and of Mattelrsquos toy safety lab in Shenzhen to show its
sophisticated testing and inspection facilities including equipment that could
detect lead paint on incoming products or supplies At that time Mattel
executives say it was unclear whether Mattel was facing a widespread lead
paint problem or if the European case was an anomaly When the companyrsquos
executives received conclusive data that persuaded them to recall the eighty-
three products the company contacted retailers who stocked the toys
Originally Mattel requires the factories it contracts with to use paint and other
materials provided by certified suppliers Mattel executives said they did not
know if the contract manufacturer substituted paint from a noncertified supplier
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 58 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 39
or if a certified supplier caused the problem59 Later it was found that even
though the company had developed a certification program and rigorous testing
rules to make sure that its Chinese contractors adhered to standards for the
allowable levels of lead in paint yet some subcontractors were careless while
others intentionally violated the rules by substituting paint from a noncertified
supplier who provided the lead paint60
The string of lead paint cases has drawn the most attention from toy
product related association and consumer watchdogs In light of the recalls
Nickelodeon - which owns the characters Dora the Explorer and Diego - has
decided to introduce a third-party monitor to check up on all of the companies
that make toys under its brands including Mattel61 Combined with the recent
scares in the United States of Chinese-made pet food and globally of Chinese-
made pharmaceuticals and toothpaste the string of toy recalls is inspiring new
demands for stepped-up enforcement of safety by United States regulators and
importers as well as by the government and industry in China This summer
the Toy Industry Association has been working with the federal Consumer
Product Safety Commission on new regulations to require more stringent safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 59 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007 60 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 61 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 40
checks The Toy Industry Association urges its members to routinely test
products it is importing to make sure they comply with federal safety standards
which prohibit for example surface paint that contains lead in toys or items
that could cause a choking hazard62 Meanwhile Mattel agreed to pay $23
million to the CPSC for violating a federal lead paint ban and marketing
importing and selling non-compliant toys in civil penalties The CPSC said the
fine against the No 1 toymaker and its Fisher-Price pre-school division was the
highest ever for the agencys regulated product violations and the third largest
in its history63
22 Aftermath of toy recall and its damage degree to the toy industry
Such an unprecedented toy recall of the US against China was also
proven through numbers and figures As Table 2 and Figure 2 display the
number of both Chinese toy recall and lead-contained toy recall tend to increase
as years pass by especially from the year 2000 To make these table and figure
Laplume and Bapuji complied a database of toy recalls based on the recall
notices posted on the website of the US CPSC They presented the data on toy
recalls in Table 2 with special attention given to those involving toys made in
China and those recalled for excessive lead Authors also presented the data
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 62 ldquoAs More Toys Are Recalled Trail Ends in Chinardquo The New York Times June 19 2007 63 Mattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 2009
13 41
pictorially in Figure 2 to allow a visual interpretation of trends and
developments64
Table 2 Number of Lead-Contained Toy Recall Announcements (1988-2008)65
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 64 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports13 65 Ibid
13 42
Figure 2 Number of Lead-Contained Toy Recall (1998-2008)66
Apparently the reason why Chinese factory used lead-contained paint was due
to cheaper price Multinational Corporation such as Mattel kept on requiring
low cost and price to their suppliers while suppliers including Chinese
manufacturers were facing serious difficulties regarding the fact that their
export prices were rising due to continuous appreciation of the Yuan and
escalating labor cost Consequently for Chinese factory owners who are often
under intense pressure to lower production costs tend to cut corners in making
products and regularly use cheap and illegal substitutes such as leaded paint to
their toys to survive as Mattelrsquos suppliers Namely Chinese local manufacturers
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 66 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports
13 43
got pressure not only from Western companiesrsquo appetite for cheaper toys but
also from the fierce local competition to satisfy such appetite Furthermore
numerous toy recalls from the US worsen the situation repeated scandals
involving Chinese products resulted in stringent environmental safety and
manufacturing standards Additional tests and certificates required of
businesses drove up costs even more67 Long supply chain involving multiple
contractors and subcontractors which are common in China were also
nominated as the major contributor Every link in the chain was susceptible to
fraud or contaminated goods Such uncertainty usually contributes to supply
chain breakdown since the larger the chain the more people get involved and
the greater the difficulty in controlling the quality of the product68
Aftermath of toy recall also included remarkable changes after the US
Congress passed the new federal childrenrsquos product laws in August 2008
setting higher standards for toy safety product line adjustments must be done
more frequently and comprehensively to satisfy requirements and standards of
Mattel and policies of US Congress Changes like these affect the factorys
working efficiency and increases costs For instance it takes about a weeks
time to make the machines adapt to new procedures and also involves huge
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 67 ldquoSmall World After All for Toy-making Hubrdquo China Daily December 23 2008 68 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007
13 44
expenditure on purchase of substitute materials when required69 The nightmare
had continued after regulators in Beijing revoked the export licenses of two toy
manufacturers one of the heads of those Chinese company that made toys for
Mattel for fifteen years and was behind the recall this month of about a million
Mattel toys committed suicide in a company warehouse in southern China The
death was the latest development in a year filled with prominent recalls and
product safety scandals involving goods made in China According to the
briefing of Chinese government one of the paint suppliers for Chinese
manufacturer had shipped the company a fake lead-free paint pigment that
could be used in producing paint70
23 Reaction and regulation of the US government and background policy
In the US responsibility for the safety of consumer products with the
exception of food pharmaceuticals and automobiles falls within the
jurisdiction of the US CPSC which regulates the sale and manufacture of more
than 15000 different consumer product The CPSC collects information about
product safety issues from sources such as hospitals doctors newspaper reports
industry reports consumer complaints investigations conducted by its staff and
reports from companies When a company becomes aware of hazards
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 69 ldquoTrouble in Chinarsquos Toy Industryrdquo China Daily December 22 2008 70 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007
13 45
associated with the products it sold it is required by law to inform the CPSC
immediately within 24 hours Based on the information it received the CPSC
works in coordination with the companies involved to recall the hazardous
products from the market The recall notices are publicly available on the
CPSCrsquos website The CPSCrsquos recall notices contain information about the
product being recalled the company recalling the product where the product
was recalled the hazard associated with the usage of the recalled product sale
details such as the number of units sold sales locations sale period and sale
price the procedure to return the product and the remedy offered by the
company71
Authority for the CPSC is provided in the 2008 Consumer Product Safety
Improvement Act (CPSIA) passed by the US Congress which gave makers and
sellers of childrens products such as toys clothing and books have until
February 10 2009 to comply with stricter standards for permissible lead
phthalate content limits and other mandatory safety requirements72 Following
considerable pushback from toymakers who said the deadline was unrealistic
and also applied to products that had already been shipped the CPSC agreed to
delay the deadline for the new testing and certification requirements by a year
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 71 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209 72 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384
13 46
to Feb 10 201073 Apparently this act is the result of a spike of 473 consumer
products recalled in 2007 in what is referred to as the ldquoYear of the Recallrdquo74 It
became effective Aug 14 2009 in the US and imposes tough standards for lead
and chemicals called phthalates in products intended for children age 12 and
under It requires that all childrenrsquos products comply with all applicable
childrenrsquos product safety rules are tested for compliance by a CPSC-accepted
laboratory have a written Childrenrsquos Product Certificate issued by the
manufacturer or importer that provides evidence of the productrsquos compliance
and have permanent tracking information affixed to the product and its
packaging75 In fact the law increased the budget of CPSC imposed new
testing and documentation requirements and set new acceptable levels of
several substances It imposed new requirements on manufacturers of toys and
other consumer products for children The Act also increased fines and
specified jail time for some violations The law became to have more wide-
sweeping nature comparing to a previous bill the Lead-Free Toys Act This
earlier bill was incorporated into this act which was apparently prompted by
various scandals over high lead content in toys in 2007
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 73 ldquoMattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 200913 74 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 75 The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws--StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act
13 47
The Act contained three main standards including exposure levels of lead
phthalate and mandatory testing Especially regarding the exposure level of
lead the legislation reduced the limit of lead allowed in surface coatings or
paint to 90 ppm from then-current limit of 600 ppm effective on 14 August
2009 The legislation reduces the amount of total lead content in childrens
product substrates to 600 ppm by 10 February 2009 300 ppm by 14 August
2009 and 100 ppm by 14 August 2011 On the other hand the legislation
required for mandatory testing that every manufacturer of a product subject to a
consumer product safety rule will provide a General Conformity Certificate to
certify based on unit testing or a reasonable testing program that the product
complies with all safety rules76 These certificates must accompany the product
through the distribution chain through the retailer They must be available to the
CPSC during any inspection The third party testing requirement for lead
content was originally set by the CPSIA at 600 ppm but dropped to 300 ppm in
August 2009 However these lead content testing requirements were stayed by
the CPSC in January 2009 until February 10 2010 In December 2009 this stay
of enforcement was further extended until February 10 2011 In both cases the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 76 Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf
13 48
CPSC cited a need to implement further rulemaking and to give manufacturers
more time to comply77
US regulators also announced plans to set up a Beijing office to help
ensure Chinese exports are safe for Americans following a slew of recalls
involving childrenrsquos toys Particularly the US CSPC sought to establish a
permanent presence overseas for the first time to better cooperate with Chinese
regulators and companies so the countryrsquos products are up to US standards It
also planned to have commission staff working in the embassy in Beijing to
work with manufacturers and Chinese regulators One major task of Beijing
office was to educate Chinese manufacturers about the new requirements under
the CPSIA Considering some mutual economic interests between the US and
China Chinese manufacturers are expected to comply with this law since the
large retailers in the US require them to meet such standard78
Amid growing concerns over the safety of Chinese products the US
launched negotiations towards a common safety standard for toys on November
17 in Brussels with the EU as well The talks were formally opened during a
trilateral high-level meeting between EU Consumer Affairs Commissioner
Meglena Kuneva the US Chairman of the Consumer Product Safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 77 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review 78 ldquoUS seeks China office to ensure export safetyrdquo China Daily July 31 2009
13 49
Commission Nancy Nord and the Chinese Vice-Minister of AQSIQ Wei
Chuanzhong The three sides have decided to bring their joint efforts to a new
level by aligning their standards Toys will be the first targets since around 75
percent of toys sold around the world are made in China Common standards
and policy consistence are very crucial for Chinese manufacturers to do their
business in a fair and transparent arena points out Liang Mei deputy chairman
of China Toy Association Another comment was added that the companys
strong focus on research and development would help it to overcome the new
technological barriers and avoid safety disputes79 A certain kind of special
team that is engaged in investigating and studying technology standards of
various nations and international trends and managing onersquos own safety
standards higher than the general or keep it ahead of the criteria of the exporting
marketplaces were also suggested as solution by industry experts80
3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT
31 Preliminary findings under GATT Agreement
A preliminary research about the legitimacy of USrsquos recall on Chinese
toys under GATT Agreement insists that by placing a temporary ban on
Chinese toy products the United States would violate Article III which is
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 79 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007 80 ldquoTrouble in Toy Industryrdquo China Daily December 22 2008
13 50
National Treatment Despite violating GATT Article III4 the author insists
that a Panel would likely find the temporary ban on Chinese toy products valid
under Article XX(b) based on following rationales most of all the temporary
ban on Chinese toys is within the policies designated to protect the human life
and health of American children Just as the Panel in lsquoThailand ndash Cigarettersquo
case has recognized the negative human health effects of smoking a Panel
would likely conclude that the use of lead in childrenrsquos toys creates a negative
health effect It would likely then find that the United States sufficiently sets
forth a prima facie case for an Article XX(b) exception81 Moreover the author
writes no alternative measure could adequately diminish the high risk of lead
contamination of Chinese toys and therefore hold the strict measure valid
Authorrsquos opinion that the temporary ban on Chinese toy does not arbitrarily or
unjustifiably discriminate against Chinese toy imports also leads to justification
of US toy recall The logic behind is that the ban targets Chinese toy imports
because previous US measures failed to curtail the significant volume of
contaminated Chinese toys entering the US markets Since there are no
ulterior ldquoprotectionist objectivesrdquo the measure is not a ldquodisguised restrictionrdquo
under Article XXrsquos chapeau Therefore the author argues that since the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8113 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213
13 51
temporary ban satisfies all the requirements of Article XX(b) a Panel would
likely rule that it does not violate GATT principles82
32 Legal analysis why USrsquos toy recall is legally controversial under TBT Agreement When based on TBT Agreement one of the articles related to the USrsquos
recall on Chinese toy imports include Article II1 which states ldquoimported
product shall be accorded treatment no less favourable than that accorded to
domestic like productsrdquo representing MFN principle and NT 83 The other one
is Article II2 that regulates member statesrsquo measures not to be trade-restrictive
by stipulating that ldquotechnical regulations shall not be more trade-restrictive than
necessary to fulfill a legitimate objective taking account of the risks non-
fulfilment would createrdquo84
First of all Article II1 of TBT Agreement is highly likely to be violated
because it would treat Chinese toy imports less favorably than US domestic
toys To put in more detail since the essential factor that needs to be considered
is ldquolikenessrdquo between exports and imports determining whether US toys and
Chinese toys are like products under the meaning of Article II1 must be the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8213 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 83 TBT Art II1 84 TBT Art II2
13 52
prior analysis to reach such likely conclusion Just as Uche wrote in the legal
analysis under GATT Agreement Chinese toy imports are like products with
respect to US toys under the definition promulgated by GATT Article III4
because the ban would affect the ldquointernal sale offering for sale purchase
transportation distribution or userdquo of the Chinese toys85 According to Uche
ldquoin determining whether imported and domestic products are like products not
only the properties nature and quality of the product but also the end use of the
product must be consideredrdquo86 In fact Chinese toys and American toys share
similar nature which is to entertain children and manufacturers do not affect
such nature whether they are Americans or Chinese Also since manufacturing
factories in China are managed and controlled by Mattel with its same
operation policy the quality of Chinese-made toys and American-made toys
within Mattelrsquos manufacturing chain seems to be quite identical as well On top
of that regardless of their manufacturers toys generally have the same end-
users children When compared to customers in other age groups they seem to
share relatively similar tastes and consumer habits
On the other hand USrsquos recall on its Chinese imports can be analyzed
consistent with Article II2 of TBT Agreement According to the Panel Report
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 85 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 8613 Ibid13
13 53
of lsquoUS ndash Tunarsquo case the analysis of Article II2 of the TBT Agreement may be
conducted in two steps first to determine whether a certain action is taken to
fulfill a legitimate objective which include ldquoprotection of human health or
safetyrdquo and second if that is the case to determine whether that measure is
less trade-restrictive than necessary to fulfill such objective taking account of
the risks non-fulfillment would create87 Based on such criteria USrsquos recall was
due to protect American children from the exposure to the lead paint which can
be interpreted as the ldquolegitimate objectiverdquo On top of that the measure done by
the US can be regarded as less trade-restrictive than necessary to fulfill such
objective with the consideration about risks non-fulfillment would create since
the measure was merely a temporary recall on Mattelrsquos defects rather than
unilateral and arbitrary import restriction against the entire Chinese imports to
the US Also such measure may be originated from the risk-assessment of the
case when the legitimate objective protection of human health or safety has
failed to be fulfilled which might trigger serious physical and mental problems
to American children Therefore it can be concluded that USrsquos toy recall is not
inconsistent with TBT Article II2 when considering aforementioned facts
However although Article II2 is satisfied the recall measure taken by the US
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8713 WTO Panel Report lsquoUS mdash Tunarsquo (WTDS381R)
13
13 54
is still questionable because Article II1 and II2 of TBT Agreement are
obligations of WTO member nations which implies that both articles must be
satisfied to acquire legitimacy unlike the preliminary analysis based on GATT
Agreement Thus when the case similar to this occasion is brought to the
international court under the WTO there would be high probability that the
respondentrsquos recall measure might trigger legal controversy under the TBT
Agreement
IV FURTHER DISCUSSION AND CONCLUSION
This paper overall has implemented the case study of which the US has
recalled on Chinese toy imports concerning the lead paint and has analyzed the
suitability and legitimacy of such measure in light of TBT Agreement Prior to
the case study some applicable international rules were introduced GATT
Article I III XX(b) and the chapeau of Article XX which are MFN Principle
NT and General Exceptions to GATT provision respectively formulated the
basis of TBT Agreement In terms of TBT Agreement Article II1 and II2
were the main provision those are applicable to this specific case
Following such applicable international agreements toy industry trend
and the event outline of USrsquos recall on Chinese toy imports were displayed
Along with its volatile and seasonal characteristics the toy industry usually
13 55
incurs relatively higher costs on obsolete inventory lost sales and markdown
Also it is important strategy to survive that providing creative yet price-
competitive toys at the right quantity at the right stores during the very short
selling-windows At this point toy recall case done by the US on Chinese
imports in 2007 was one of the empirical evidence that shows aforementioned
drawback that toy industry and China as manufacturer is suffering from
Particularly this case of Mattelrsquos toy recall against Chinese toy products had
noteworthy significance as the occasion of which a certain multinational
corporationrsquos manufacture outsourcing got expanded to the scale of national
trade dispute concerning consumer product safety issue
Applying abovementioned articles from the TBT Agreement as an
analysis framework some legal controversies were presented regarding the US
toy recall case in the following section As the preliminary finding proved
based on GATT Agreement the recall measure itself violates MFN principle
and NT Nonetheless unlike GATT Agreement which contains exception
clause that justifies such violation TBT does not include any kind of
justification mechanism Therefore although the recall measure done by the US
satisfies Article II2 violation of Article II1 of TBT may cause legal
controversy when the similar case is brought to WTO
On the basis of such occasion and its legal issues several important
13 56
implications in the practical aspect can be drawn for the further discussion It
seems that although China is already well aware of the necessity to adopt and
apply international standards and to make their domestic ones harmonizing with
international norms through remarkable efforts as shown in some international
trade reports China is rather suffering from the disjunction between
continuously improving international standards and Chinarsquos lack of strict and
uniform enforcement of standards This may imply that efforts to make
international agreement and its application consistent must be done by both
international organization and local governments for effective connection
between the public and private sector Particularly the WTO should not stop at
establishing provisions but focus more on implementation with consideration
on each member nationrsquos industry environment and condition especially
regarding those of developing countries Consequently not only technical
standards and certificate management but also education and training program
for the industry fields ought to be provided in the scale of international
organizations
The Chinese government and industry groups also need to address this by
ensuring that Chinese exporters adhere to the standards of the importing
country Companies must invest time and effort in developing not only
standards and principles of safety for their suppliers but must also invest in
13 57
education and training to build the skills and abilities within the supplier
network to assure product safety88 At the same time the governments of
importing countries need to encourage Chinese authorities to develop global
standards on consumables then legislate and monitor them The difference in
standards across the world is clearly an issue These differences need to be
addressed with high priority so that consumers can benefit from globalization of
manufacturing and consumption The issue of global standards is contentious
because different countries have different trajectories of development The
standards of developing countries may not be acceptable to a developed country
On the other hand developing countries will some- times argue that they cannot
adopt the standards of the developed world because of the high costs associated
with these standards Nevertheless exports from developing countries should
adhere to the standards of the export markets Accordingly all those involved
in the global supply chain such as suppliers manufacturers and marketers need
to develop systems to ensure the standards are applied89
This issue with toy recalls takes on another dimension of concern in more
local level which is the cost issue caused by the vicious cycle in global supply
chain of toy industry Despite the awareness of Chinese manufacturers 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8813 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-72013 89 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 58
regarding international technical standards it may be hard for them to ignore
cheaper leaded-paint when squeezed between harsh demands on lower cost
from the US importers and domestic problems such as increasing labor cost and
RMB appreciation At this point the vicious cycle can be formed in toy
industryrsquos global supply chain in spite of the information and knowledge about
the current international standards local manufacturers use cheaper leaded paint
for lower cost Detecting excessive lead level from the paint demands on
technical standard becomes harsher within importing countries As a result
such higher standards require more cost for locals to be satisfied which
ultimately completes the vicious cycle Consequently it seems that further
discussion and researches about constructive measures including policy
changes may be essential and important to resolve such crisis more
fundamentally
13 59
REFERENCES
Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 Del V G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45 Jiacheng Z and Lu Hongjie (2013) Analyzing China Harmonization of Technical Barriers to Trade in the EU and US Markets The Twelfth Wuhan International Conference on E-Business ndash Emerging Operations amp Services Management Track Johnson M E (2001a) Learning from toys Lessons in managing supply chain
13 60
risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 Keith13 E13 M13 John13 S13 W13 and13 Tsunehiro13 O13 (2000)13 Quantifying13 the13 Impact13 of13 13 13 13 13 13 13 Technical13 Barriers13 to13 Trade13 A13 Framework13 for13 Analysis13 Policy13 Research13 13 13 13 13 13 13 Working13 Paper13 Development13 Research13 Group13 The13 World13 Bank Lee M A Flynn B B and Frohlich M T (2008) All supply chains donrsquot flow through understanding supply chain issues in product recalls Management and Organization Review 4 167ndash182 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal Marucheck A S (1987) On product liability and quality control IIE Transactions 19 355ndash360 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review Paul W B and Hari B (2008) Toy Recalls and China Emotion vs Evidence Management and Organization Review 42 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Reports and Reviews (Online documents included) Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby- Productshtml
13 61
Brief Guide to Analytical Methods for Measuring Lead in Paint Inter- Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground Report on Technical Barriers to Trade (2013) United States Trade Representative Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf The Impact of the TBT and SPS Agreements on Food Labeling and Safety Regulations httpcspinetorgreportscodexwtospsbthtm The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws-- StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml
13 62
GATTWTO Documents The Technical Barriers to Trade Agreement The General Agreement on Tariffs and Trade 1994 WTO Accession Protocol of The Peoplersquos Republic of China WTO Concerns on Indiarsquos Import Restriction on Chinese Toys WTO Technical information on TBT Trade topics Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm WTO Trade Policy Review (2012) WTO ldquoWhat is the WTOrdquo Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm WTO European Communities ndash Measures Affecting Asbestos and Asbestos- Containing Products WTDS135R
13 63
국문 초록
세계경제에 있어서 각 국가 경제의 연계성이 심화됨에 따라 많은
제조업들의 생산 라인과 공급 사슬 역시 세계화 되면서 주로 디자인이나
브랜드 관리를 담당하는 선진국과 생산과 제조를 담당하는 개발도상국
간의 기술 표준 차이에서 오는 문제점들이 발견되고 있다
세계무역기구(WTO) 체제하에서 무역에 관련된 기술표준들은 무역상
기술장벽 조항(TBT)에 따라 관리되어지나 WTO의 회원국들의 논의 하에
알맞은 조항을 명시하는 것과 조항의 효용성 또는 실제 각국의
기술표준들과 조항의 합치성은 별개의 문제인 것이 사실이다
본 논문은 미국 Mattel 사의 중국산 장난감 회수조치가 WTO
체제하에서 어떠한 법적 의미를 지니는지 살펴보았다 사건 당시 실제로
중국이 미국을 상대로 WTO에 제소하지는 않았지만 오늘날 대두되는
TBT의 중요성과 점점 더 심화되어가는 제조산업의 세계화 현상을
보았을 때 향후 비슷한 사건들이 발생할 가능성이 높기 때문에 이러한
분석은 유의미할 수 있으며 추후 시사하는 바 역시 클 것으로 예상된다
따라서 본 연구에서는 미국의 중국산 장난감 회수조치의 통상법적
사례분석을 통해 TBT가 기술표준문제에서 지니는 법적 의미를
분석하였다
키워드 세계무역기구 무역상 기술장벽협정 기술표준 Mattel사
장난감 회수조치 중국산 장난감
학번 2012-22086
ltstartpagegt10I INTRODUCTION 1II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 4 1 GATT ARTICLE I amp III 4 2 GATT ARTICLE XX(B) amp CHAPEAU OF ARTICLE XX 8 3 TBT UNDER THE WTO SYSTEM amp TBT ARTICLE II 10 4 OTHER RELATED TECHNICAL STANDARDS 20III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 28 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS 28 11 Characteristics of toy industry 28 12 Global supply chain with China involved 31 2 MATTELiexclmacrS TOY RECALL 34 21 Event outline 37 22 Aftermath of toy recall and its damage degree to the toy industry 40 23 Reaction and regulation of the US government and background policy 44 3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT 49 31 Preliminary findings under GATT Agreement 49 32 Legal analysis why USiexclmacrs toy recall is legally controversial under TBT Agreement 51IV FURTHER DISCUSSION AND CONCLUSION 54REFERENCES 59plusmnsup1sup1reg AtildeEcircmiddotIuml 63ltbodygt
13 37
The number of recalls involving Chinese-made toys also appears to be on the
rise over the last few years Toy companies started moving the production of
toys in China in the early 1990s This trend has continued and accelerated in
recent years Recalls involving Chinese-made toys was hovering around 50 of
the total until 2002 so recalls did not increase for well over a decade after
manufacturing moved to China However since 2003 this figure had hovered
around 80 and reached 95 this year which is a dramatic rise57 In this
regard real cases regarding the US and EUrsquos recall against toys manufactured
in China will be the main focus hereafter incident outline the point at issue
comparison between the USrsquos response against the issue and that of EU and
legal analysis based on TBT Agreement under WTO system will be the
following contents
21 Event outline
The recall was because of the lead paint coverage which was processed
in Chinese factories Lead was banned in paint on toys and other childrenrsquos
products in the United States in the 1970s but the problem has arisen again as
more toys are imported from China Of roughly 39 lead-related recalls in a
certain year 38 were of Chinese-made goods according to the CPSC In fact
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 57 Hari B and Paul W B (2007) Toy recalls ndash Is China really the problem Canada-Asia Commentary No 45
13 38
about fifty percent of Mattelrsquos revenue comes from toys made in eleven
factories it owns and operates That is a high share for the toy industry But the
other half comes from toys that it outsources to up to fifty manufacturers in
China Those toys tend to be short-term products that feature characters from
movies and television shows rather than Barbie dolls or other Mattel brands58
In early July in 2007 one of the European retailers that sell Mattel toys
discovered the lead on some products On July 6 Mattel stopped operations at
the factory that produced the toys and initiated an investigation and then on
July 18 Mattel took a reporter for The New York Times on a tour of a factory
in Guanyao China and of Mattelrsquos toy safety lab in Shenzhen to show its
sophisticated testing and inspection facilities including equipment that could
detect lead paint on incoming products or supplies At that time Mattel
executives say it was unclear whether Mattel was facing a widespread lead
paint problem or if the European case was an anomaly When the companyrsquos
executives received conclusive data that persuaded them to recall the eighty-
three products the company contacted retailers who stocked the toys
Originally Mattel requires the factories it contracts with to use paint and other
materials provided by certified suppliers Mattel executives said they did not
know if the contract manufacturer substituted paint from a noncertified supplier
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 58 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 39
or if a certified supplier caused the problem59 Later it was found that even
though the company had developed a certification program and rigorous testing
rules to make sure that its Chinese contractors adhered to standards for the
allowable levels of lead in paint yet some subcontractors were careless while
others intentionally violated the rules by substituting paint from a noncertified
supplier who provided the lead paint60
The string of lead paint cases has drawn the most attention from toy
product related association and consumer watchdogs In light of the recalls
Nickelodeon - which owns the characters Dora the Explorer and Diego - has
decided to introduce a third-party monitor to check up on all of the companies
that make toys under its brands including Mattel61 Combined with the recent
scares in the United States of Chinese-made pet food and globally of Chinese-
made pharmaceuticals and toothpaste the string of toy recalls is inspiring new
demands for stepped-up enforcement of safety by United States regulators and
importers as well as by the government and industry in China This summer
the Toy Industry Association has been working with the federal Consumer
Product Safety Commission on new regulations to require more stringent safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 59 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007 60 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 61 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 40
checks The Toy Industry Association urges its members to routinely test
products it is importing to make sure they comply with federal safety standards
which prohibit for example surface paint that contains lead in toys or items
that could cause a choking hazard62 Meanwhile Mattel agreed to pay $23
million to the CPSC for violating a federal lead paint ban and marketing
importing and selling non-compliant toys in civil penalties The CPSC said the
fine against the No 1 toymaker and its Fisher-Price pre-school division was the
highest ever for the agencys regulated product violations and the third largest
in its history63
22 Aftermath of toy recall and its damage degree to the toy industry
Such an unprecedented toy recall of the US against China was also
proven through numbers and figures As Table 2 and Figure 2 display the
number of both Chinese toy recall and lead-contained toy recall tend to increase
as years pass by especially from the year 2000 To make these table and figure
Laplume and Bapuji complied a database of toy recalls based on the recall
notices posted on the website of the US CPSC They presented the data on toy
recalls in Table 2 with special attention given to those involving toys made in
China and those recalled for excessive lead Authors also presented the data
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 62 ldquoAs More Toys Are Recalled Trail Ends in Chinardquo The New York Times June 19 2007 63 Mattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 2009
13 41
pictorially in Figure 2 to allow a visual interpretation of trends and
developments64
Table 2 Number of Lead-Contained Toy Recall Announcements (1988-2008)65
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 64 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports13 65 Ibid
13 42
Figure 2 Number of Lead-Contained Toy Recall (1998-2008)66
Apparently the reason why Chinese factory used lead-contained paint was due
to cheaper price Multinational Corporation such as Mattel kept on requiring
low cost and price to their suppliers while suppliers including Chinese
manufacturers were facing serious difficulties regarding the fact that their
export prices were rising due to continuous appreciation of the Yuan and
escalating labor cost Consequently for Chinese factory owners who are often
under intense pressure to lower production costs tend to cut corners in making
products and regularly use cheap and illegal substitutes such as leaded paint to
their toys to survive as Mattelrsquos suppliers Namely Chinese local manufacturers
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 66 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports
13 43
got pressure not only from Western companiesrsquo appetite for cheaper toys but
also from the fierce local competition to satisfy such appetite Furthermore
numerous toy recalls from the US worsen the situation repeated scandals
involving Chinese products resulted in stringent environmental safety and
manufacturing standards Additional tests and certificates required of
businesses drove up costs even more67 Long supply chain involving multiple
contractors and subcontractors which are common in China were also
nominated as the major contributor Every link in the chain was susceptible to
fraud or contaminated goods Such uncertainty usually contributes to supply
chain breakdown since the larger the chain the more people get involved and
the greater the difficulty in controlling the quality of the product68
Aftermath of toy recall also included remarkable changes after the US
Congress passed the new federal childrenrsquos product laws in August 2008
setting higher standards for toy safety product line adjustments must be done
more frequently and comprehensively to satisfy requirements and standards of
Mattel and policies of US Congress Changes like these affect the factorys
working efficiency and increases costs For instance it takes about a weeks
time to make the machines adapt to new procedures and also involves huge
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 67 ldquoSmall World After All for Toy-making Hubrdquo China Daily December 23 2008 68 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007
13 44
expenditure on purchase of substitute materials when required69 The nightmare
had continued after regulators in Beijing revoked the export licenses of two toy
manufacturers one of the heads of those Chinese company that made toys for
Mattel for fifteen years and was behind the recall this month of about a million
Mattel toys committed suicide in a company warehouse in southern China The
death was the latest development in a year filled with prominent recalls and
product safety scandals involving goods made in China According to the
briefing of Chinese government one of the paint suppliers for Chinese
manufacturer had shipped the company a fake lead-free paint pigment that
could be used in producing paint70
23 Reaction and regulation of the US government and background policy
In the US responsibility for the safety of consumer products with the
exception of food pharmaceuticals and automobiles falls within the
jurisdiction of the US CPSC which regulates the sale and manufacture of more
than 15000 different consumer product The CPSC collects information about
product safety issues from sources such as hospitals doctors newspaper reports
industry reports consumer complaints investigations conducted by its staff and
reports from companies When a company becomes aware of hazards
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 69 ldquoTrouble in Chinarsquos Toy Industryrdquo China Daily December 22 2008 70 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007
13 45
associated with the products it sold it is required by law to inform the CPSC
immediately within 24 hours Based on the information it received the CPSC
works in coordination with the companies involved to recall the hazardous
products from the market The recall notices are publicly available on the
CPSCrsquos website The CPSCrsquos recall notices contain information about the
product being recalled the company recalling the product where the product
was recalled the hazard associated with the usage of the recalled product sale
details such as the number of units sold sales locations sale period and sale
price the procedure to return the product and the remedy offered by the
company71
Authority for the CPSC is provided in the 2008 Consumer Product Safety
Improvement Act (CPSIA) passed by the US Congress which gave makers and
sellers of childrens products such as toys clothing and books have until
February 10 2009 to comply with stricter standards for permissible lead
phthalate content limits and other mandatory safety requirements72 Following
considerable pushback from toymakers who said the deadline was unrealistic
and also applied to products that had already been shipped the CPSC agreed to
delay the deadline for the new testing and certification requirements by a year
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 71 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209 72 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384
13 46
to Feb 10 201073 Apparently this act is the result of a spike of 473 consumer
products recalled in 2007 in what is referred to as the ldquoYear of the Recallrdquo74 It
became effective Aug 14 2009 in the US and imposes tough standards for lead
and chemicals called phthalates in products intended for children age 12 and
under It requires that all childrenrsquos products comply with all applicable
childrenrsquos product safety rules are tested for compliance by a CPSC-accepted
laboratory have a written Childrenrsquos Product Certificate issued by the
manufacturer or importer that provides evidence of the productrsquos compliance
and have permanent tracking information affixed to the product and its
packaging75 In fact the law increased the budget of CPSC imposed new
testing and documentation requirements and set new acceptable levels of
several substances It imposed new requirements on manufacturers of toys and
other consumer products for children The Act also increased fines and
specified jail time for some violations The law became to have more wide-
sweeping nature comparing to a previous bill the Lead-Free Toys Act This
earlier bill was incorporated into this act which was apparently prompted by
various scandals over high lead content in toys in 2007
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 73 ldquoMattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 200913 74 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 75 The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws--StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act
13 47
The Act contained three main standards including exposure levels of lead
phthalate and mandatory testing Especially regarding the exposure level of
lead the legislation reduced the limit of lead allowed in surface coatings or
paint to 90 ppm from then-current limit of 600 ppm effective on 14 August
2009 The legislation reduces the amount of total lead content in childrens
product substrates to 600 ppm by 10 February 2009 300 ppm by 14 August
2009 and 100 ppm by 14 August 2011 On the other hand the legislation
required for mandatory testing that every manufacturer of a product subject to a
consumer product safety rule will provide a General Conformity Certificate to
certify based on unit testing or a reasonable testing program that the product
complies with all safety rules76 These certificates must accompany the product
through the distribution chain through the retailer They must be available to the
CPSC during any inspection The third party testing requirement for lead
content was originally set by the CPSIA at 600 ppm but dropped to 300 ppm in
August 2009 However these lead content testing requirements were stayed by
the CPSC in January 2009 until February 10 2010 In December 2009 this stay
of enforcement was further extended until February 10 2011 In both cases the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 76 Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf
13 48
CPSC cited a need to implement further rulemaking and to give manufacturers
more time to comply77
US regulators also announced plans to set up a Beijing office to help
ensure Chinese exports are safe for Americans following a slew of recalls
involving childrenrsquos toys Particularly the US CSPC sought to establish a
permanent presence overseas for the first time to better cooperate with Chinese
regulators and companies so the countryrsquos products are up to US standards It
also planned to have commission staff working in the embassy in Beijing to
work with manufacturers and Chinese regulators One major task of Beijing
office was to educate Chinese manufacturers about the new requirements under
the CPSIA Considering some mutual economic interests between the US and
China Chinese manufacturers are expected to comply with this law since the
large retailers in the US require them to meet such standard78
Amid growing concerns over the safety of Chinese products the US
launched negotiations towards a common safety standard for toys on November
17 in Brussels with the EU as well The talks were formally opened during a
trilateral high-level meeting between EU Consumer Affairs Commissioner
Meglena Kuneva the US Chairman of the Consumer Product Safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 77 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review 78 ldquoUS seeks China office to ensure export safetyrdquo China Daily July 31 2009
13 49
Commission Nancy Nord and the Chinese Vice-Minister of AQSIQ Wei
Chuanzhong The three sides have decided to bring their joint efforts to a new
level by aligning their standards Toys will be the first targets since around 75
percent of toys sold around the world are made in China Common standards
and policy consistence are very crucial for Chinese manufacturers to do their
business in a fair and transparent arena points out Liang Mei deputy chairman
of China Toy Association Another comment was added that the companys
strong focus on research and development would help it to overcome the new
technological barriers and avoid safety disputes79 A certain kind of special
team that is engaged in investigating and studying technology standards of
various nations and international trends and managing onersquos own safety
standards higher than the general or keep it ahead of the criteria of the exporting
marketplaces were also suggested as solution by industry experts80
3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT
31 Preliminary findings under GATT Agreement
A preliminary research about the legitimacy of USrsquos recall on Chinese
toys under GATT Agreement insists that by placing a temporary ban on
Chinese toy products the United States would violate Article III which is
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 79 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007 80 ldquoTrouble in Toy Industryrdquo China Daily December 22 2008
13 50
National Treatment Despite violating GATT Article III4 the author insists
that a Panel would likely find the temporary ban on Chinese toy products valid
under Article XX(b) based on following rationales most of all the temporary
ban on Chinese toys is within the policies designated to protect the human life
and health of American children Just as the Panel in lsquoThailand ndash Cigarettersquo
case has recognized the negative human health effects of smoking a Panel
would likely conclude that the use of lead in childrenrsquos toys creates a negative
health effect It would likely then find that the United States sufficiently sets
forth a prima facie case for an Article XX(b) exception81 Moreover the author
writes no alternative measure could adequately diminish the high risk of lead
contamination of Chinese toys and therefore hold the strict measure valid
Authorrsquos opinion that the temporary ban on Chinese toy does not arbitrarily or
unjustifiably discriminate against Chinese toy imports also leads to justification
of US toy recall The logic behind is that the ban targets Chinese toy imports
because previous US measures failed to curtail the significant volume of
contaminated Chinese toys entering the US markets Since there are no
ulterior ldquoprotectionist objectivesrdquo the measure is not a ldquodisguised restrictionrdquo
under Article XXrsquos chapeau Therefore the author argues that since the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8113 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213
13 51
temporary ban satisfies all the requirements of Article XX(b) a Panel would
likely rule that it does not violate GATT principles82
32 Legal analysis why USrsquos toy recall is legally controversial under TBT Agreement When based on TBT Agreement one of the articles related to the USrsquos
recall on Chinese toy imports include Article II1 which states ldquoimported
product shall be accorded treatment no less favourable than that accorded to
domestic like productsrdquo representing MFN principle and NT 83 The other one
is Article II2 that regulates member statesrsquo measures not to be trade-restrictive
by stipulating that ldquotechnical regulations shall not be more trade-restrictive than
necessary to fulfill a legitimate objective taking account of the risks non-
fulfilment would createrdquo84
First of all Article II1 of TBT Agreement is highly likely to be violated
because it would treat Chinese toy imports less favorably than US domestic
toys To put in more detail since the essential factor that needs to be considered
is ldquolikenessrdquo between exports and imports determining whether US toys and
Chinese toys are like products under the meaning of Article II1 must be the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8213 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 83 TBT Art II1 84 TBT Art II2
13 52
prior analysis to reach such likely conclusion Just as Uche wrote in the legal
analysis under GATT Agreement Chinese toy imports are like products with
respect to US toys under the definition promulgated by GATT Article III4
because the ban would affect the ldquointernal sale offering for sale purchase
transportation distribution or userdquo of the Chinese toys85 According to Uche
ldquoin determining whether imported and domestic products are like products not
only the properties nature and quality of the product but also the end use of the
product must be consideredrdquo86 In fact Chinese toys and American toys share
similar nature which is to entertain children and manufacturers do not affect
such nature whether they are Americans or Chinese Also since manufacturing
factories in China are managed and controlled by Mattel with its same
operation policy the quality of Chinese-made toys and American-made toys
within Mattelrsquos manufacturing chain seems to be quite identical as well On top
of that regardless of their manufacturers toys generally have the same end-
users children When compared to customers in other age groups they seem to
share relatively similar tastes and consumer habits
On the other hand USrsquos recall on its Chinese imports can be analyzed
consistent with Article II2 of TBT Agreement According to the Panel Report
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 85 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 8613 Ibid13
13 53
of lsquoUS ndash Tunarsquo case the analysis of Article II2 of the TBT Agreement may be
conducted in two steps first to determine whether a certain action is taken to
fulfill a legitimate objective which include ldquoprotection of human health or
safetyrdquo and second if that is the case to determine whether that measure is
less trade-restrictive than necessary to fulfill such objective taking account of
the risks non-fulfillment would create87 Based on such criteria USrsquos recall was
due to protect American children from the exposure to the lead paint which can
be interpreted as the ldquolegitimate objectiverdquo On top of that the measure done by
the US can be regarded as less trade-restrictive than necessary to fulfill such
objective with the consideration about risks non-fulfillment would create since
the measure was merely a temporary recall on Mattelrsquos defects rather than
unilateral and arbitrary import restriction against the entire Chinese imports to
the US Also such measure may be originated from the risk-assessment of the
case when the legitimate objective protection of human health or safety has
failed to be fulfilled which might trigger serious physical and mental problems
to American children Therefore it can be concluded that USrsquos toy recall is not
inconsistent with TBT Article II2 when considering aforementioned facts
However although Article II2 is satisfied the recall measure taken by the US
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8713 WTO Panel Report lsquoUS mdash Tunarsquo (WTDS381R)
13
13 54
is still questionable because Article II1 and II2 of TBT Agreement are
obligations of WTO member nations which implies that both articles must be
satisfied to acquire legitimacy unlike the preliminary analysis based on GATT
Agreement Thus when the case similar to this occasion is brought to the
international court under the WTO there would be high probability that the
respondentrsquos recall measure might trigger legal controversy under the TBT
Agreement
IV FURTHER DISCUSSION AND CONCLUSION
This paper overall has implemented the case study of which the US has
recalled on Chinese toy imports concerning the lead paint and has analyzed the
suitability and legitimacy of such measure in light of TBT Agreement Prior to
the case study some applicable international rules were introduced GATT
Article I III XX(b) and the chapeau of Article XX which are MFN Principle
NT and General Exceptions to GATT provision respectively formulated the
basis of TBT Agreement In terms of TBT Agreement Article II1 and II2
were the main provision those are applicable to this specific case
Following such applicable international agreements toy industry trend
and the event outline of USrsquos recall on Chinese toy imports were displayed
Along with its volatile and seasonal characteristics the toy industry usually
13 55
incurs relatively higher costs on obsolete inventory lost sales and markdown
Also it is important strategy to survive that providing creative yet price-
competitive toys at the right quantity at the right stores during the very short
selling-windows At this point toy recall case done by the US on Chinese
imports in 2007 was one of the empirical evidence that shows aforementioned
drawback that toy industry and China as manufacturer is suffering from
Particularly this case of Mattelrsquos toy recall against Chinese toy products had
noteworthy significance as the occasion of which a certain multinational
corporationrsquos manufacture outsourcing got expanded to the scale of national
trade dispute concerning consumer product safety issue
Applying abovementioned articles from the TBT Agreement as an
analysis framework some legal controversies were presented regarding the US
toy recall case in the following section As the preliminary finding proved
based on GATT Agreement the recall measure itself violates MFN principle
and NT Nonetheless unlike GATT Agreement which contains exception
clause that justifies such violation TBT does not include any kind of
justification mechanism Therefore although the recall measure done by the US
satisfies Article II2 violation of Article II1 of TBT may cause legal
controversy when the similar case is brought to WTO
On the basis of such occasion and its legal issues several important
13 56
implications in the practical aspect can be drawn for the further discussion It
seems that although China is already well aware of the necessity to adopt and
apply international standards and to make their domestic ones harmonizing with
international norms through remarkable efforts as shown in some international
trade reports China is rather suffering from the disjunction between
continuously improving international standards and Chinarsquos lack of strict and
uniform enforcement of standards This may imply that efforts to make
international agreement and its application consistent must be done by both
international organization and local governments for effective connection
between the public and private sector Particularly the WTO should not stop at
establishing provisions but focus more on implementation with consideration
on each member nationrsquos industry environment and condition especially
regarding those of developing countries Consequently not only technical
standards and certificate management but also education and training program
for the industry fields ought to be provided in the scale of international
organizations
The Chinese government and industry groups also need to address this by
ensuring that Chinese exporters adhere to the standards of the importing
country Companies must invest time and effort in developing not only
standards and principles of safety for their suppliers but must also invest in
13 57
education and training to build the skills and abilities within the supplier
network to assure product safety88 At the same time the governments of
importing countries need to encourage Chinese authorities to develop global
standards on consumables then legislate and monitor them The difference in
standards across the world is clearly an issue These differences need to be
addressed with high priority so that consumers can benefit from globalization of
manufacturing and consumption The issue of global standards is contentious
because different countries have different trajectories of development The
standards of developing countries may not be acceptable to a developed country
On the other hand developing countries will some- times argue that they cannot
adopt the standards of the developed world because of the high costs associated
with these standards Nevertheless exports from developing countries should
adhere to the standards of the export markets Accordingly all those involved
in the global supply chain such as suppliers manufacturers and marketers need
to develop systems to ensure the standards are applied89
This issue with toy recalls takes on another dimension of concern in more
local level which is the cost issue caused by the vicious cycle in global supply
chain of toy industry Despite the awareness of Chinese manufacturers 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8813 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-72013 89 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 58
regarding international technical standards it may be hard for them to ignore
cheaper leaded-paint when squeezed between harsh demands on lower cost
from the US importers and domestic problems such as increasing labor cost and
RMB appreciation At this point the vicious cycle can be formed in toy
industryrsquos global supply chain in spite of the information and knowledge about
the current international standards local manufacturers use cheaper leaded paint
for lower cost Detecting excessive lead level from the paint demands on
technical standard becomes harsher within importing countries As a result
such higher standards require more cost for locals to be satisfied which
ultimately completes the vicious cycle Consequently it seems that further
discussion and researches about constructive measures including policy
changes may be essential and important to resolve such crisis more
fundamentally
13 59
REFERENCES
Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 Del V G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45 Jiacheng Z and Lu Hongjie (2013) Analyzing China Harmonization of Technical Barriers to Trade in the EU and US Markets The Twelfth Wuhan International Conference on E-Business ndash Emerging Operations amp Services Management Track Johnson M E (2001a) Learning from toys Lessons in managing supply chain
13 60
risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 Keith13 E13 M13 John13 S13 W13 and13 Tsunehiro13 O13 (2000)13 Quantifying13 the13 Impact13 of13 13 13 13 13 13 13 Technical13 Barriers13 to13 Trade13 A13 Framework13 for13 Analysis13 Policy13 Research13 13 13 13 13 13 13 Working13 Paper13 Development13 Research13 Group13 The13 World13 Bank Lee M A Flynn B B and Frohlich M T (2008) All supply chains donrsquot flow through understanding supply chain issues in product recalls Management and Organization Review 4 167ndash182 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal Marucheck A S (1987) On product liability and quality control IIE Transactions 19 355ndash360 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review Paul W B and Hari B (2008) Toy Recalls and China Emotion vs Evidence Management and Organization Review 42 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Reports and Reviews (Online documents included) Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby- Productshtml
13 61
Brief Guide to Analytical Methods for Measuring Lead in Paint Inter- Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground Report on Technical Barriers to Trade (2013) United States Trade Representative Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf The Impact of the TBT and SPS Agreements on Food Labeling and Safety Regulations httpcspinetorgreportscodexwtospsbthtm The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws-- StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml
13 62
GATTWTO Documents The Technical Barriers to Trade Agreement The General Agreement on Tariffs and Trade 1994 WTO Accession Protocol of The Peoplersquos Republic of China WTO Concerns on Indiarsquos Import Restriction on Chinese Toys WTO Technical information on TBT Trade topics Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm WTO Trade Policy Review (2012) WTO ldquoWhat is the WTOrdquo Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm WTO European Communities ndash Measures Affecting Asbestos and Asbestos- Containing Products WTDS135R
13 63
국문 초록
세계경제에 있어서 각 국가 경제의 연계성이 심화됨에 따라 많은
제조업들의 생산 라인과 공급 사슬 역시 세계화 되면서 주로 디자인이나
브랜드 관리를 담당하는 선진국과 생산과 제조를 담당하는 개발도상국
간의 기술 표준 차이에서 오는 문제점들이 발견되고 있다
세계무역기구(WTO) 체제하에서 무역에 관련된 기술표준들은 무역상
기술장벽 조항(TBT)에 따라 관리되어지나 WTO의 회원국들의 논의 하에
알맞은 조항을 명시하는 것과 조항의 효용성 또는 실제 각국의
기술표준들과 조항의 합치성은 별개의 문제인 것이 사실이다
본 논문은 미국 Mattel 사의 중국산 장난감 회수조치가 WTO
체제하에서 어떠한 법적 의미를 지니는지 살펴보았다 사건 당시 실제로
중국이 미국을 상대로 WTO에 제소하지는 않았지만 오늘날 대두되는
TBT의 중요성과 점점 더 심화되어가는 제조산업의 세계화 현상을
보았을 때 향후 비슷한 사건들이 발생할 가능성이 높기 때문에 이러한
분석은 유의미할 수 있으며 추후 시사하는 바 역시 클 것으로 예상된다
따라서 본 연구에서는 미국의 중국산 장난감 회수조치의 통상법적
사례분석을 통해 TBT가 기술표준문제에서 지니는 법적 의미를
분석하였다
키워드 세계무역기구 무역상 기술장벽협정 기술표준 Mattel사
장난감 회수조치 중국산 장난감
학번 2012-22086
ltstartpagegt10I INTRODUCTION 1II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 4 1 GATT ARTICLE I amp III 4 2 GATT ARTICLE XX(B) amp CHAPEAU OF ARTICLE XX 8 3 TBT UNDER THE WTO SYSTEM amp TBT ARTICLE II 10 4 OTHER RELATED TECHNICAL STANDARDS 20III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 28 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS 28 11 Characteristics of toy industry 28 12 Global supply chain with China involved 31 2 MATTELiexclmacrS TOY RECALL 34 21 Event outline 37 22 Aftermath of toy recall and its damage degree to the toy industry 40 23 Reaction and regulation of the US government and background policy 44 3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT 49 31 Preliminary findings under GATT Agreement 49 32 Legal analysis why USiexclmacrs toy recall is legally controversial under TBT Agreement 51IV FURTHER DISCUSSION AND CONCLUSION 54REFERENCES 59plusmnsup1sup1reg AtildeEcircmiddotIuml 63ltbodygt
13 38
about fifty percent of Mattelrsquos revenue comes from toys made in eleven
factories it owns and operates That is a high share for the toy industry But the
other half comes from toys that it outsources to up to fifty manufacturers in
China Those toys tend to be short-term products that feature characters from
movies and television shows rather than Barbie dolls or other Mattel brands58
In early July in 2007 one of the European retailers that sell Mattel toys
discovered the lead on some products On July 6 Mattel stopped operations at
the factory that produced the toys and initiated an investigation and then on
July 18 Mattel took a reporter for The New York Times on a tour of a factory
in Guanyao China and of Mattelrsquos toy safety lab in Shenzhen to show its
sophisticated testing and inspection facilities including equipment that could
detect lead paint on incoming products or supplies At that time Mattel
executives say it was unclear whether Mattel was facing a widespread lead
paint problem or if the European case was an anomaly When the companyrsquos
executives received conclusive data that persuaded them to recall the eighty-
three products the company contacted retailers who stocked the toys
Originally Mattel requires the factories it contracts with to use paint and other
materials provided by certified suppliers Mattel executives said they did not
know if the contract manufacturer substituted paint from a noncertified supplier
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 58 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 39
or if a certified supplier caused the problem59 Later it was found that even
though the company had developed a certification program and rigorous testing
rules to make sure that its Chinese contractors adhered to standards for the
allowable levels of lead in paint yet some subcontractors were careless while
others intentionally violated the rules by substituting paint from a noncertified
supplier who provided the lead paint60
The string of lead paint cases has drawn the most attention from toy
product related association and consumer watchdogs In light of the recalls
Nickelodeon - which owns the characters Dora the Explorer and Diego - has
decided to introduce a third-party monitor to check up on all of the companies
that make toys under its brands including Mattel61 Combined with the recent
scares in the United States of Chinese-made pet food and globally of Chinese-
made pharmaceuticals and toothpaste the string of toy recalls is inspiring new
demands for stepped-up enforcement of safety by United States regulators and
importers as well as by the government and industry in China This summer
the Toy Industry Association has been working with the federal Consumer
Product Safety Commission on new regulations to require more stringent safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 59 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007 60 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 61 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 40
checks The Toy Industry Association urges its members to routinely test
products it is importing to make sure they comply with federal safety standards
which prohibit for example surface paint that contains lead in toys or items
that could cause a choking hazard62 Meanwhile Mattel agreed to pay $23
million to the CPSC for violating a federal lead paint ban and marketing
importing and selling non-compliant toys in civil penalties The CPSC said the
fine against the No 1 toymaker and its Fisher-Price pre-school division was the
highest ever for the agencys regulated product violations and the third largest
in its history63
22 Aftermath of toy recall and its damage degree to the toy industry
Such an unprecedented toy recall of the US against China was also
proven through numbers and figures As Table 2 and Figure 2 display the
number of both Chinese toy recall and lead-contained toy recall tend to increase
as years pass by especially from the year 2000 To make these table and figure
Laplume and Bapuji complied a database of toy recalls based on the recall
notices posted on the website of the US CPSC They presented the data on toy
recalls in Table 2 with special attention given to those involving toys made in
China and those recalled for excessive lead Authors also presented the data
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 62 ldquoAs More Toys Are Recalled Trail Ends in Chinardquo The New York Times June 19 2007 63 Mattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 2009
13 41
pictorially in Figure 2 to allow a visual interpretation of trends and
developments64
Table 2 Number of Lead-Contained Toy Recall Announcements (1988-2008)65
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 64 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports13 65 Ibid
13 42
Figure 2 Number of Lead-Contained Toy Recall (1998-2008)66
Apparently the reason why Chinese factory used lead-contained paint was due
to cheaper price Multinational Corporation such as Mattel kept on requiring
low cost and price to their suppliers while suppliers including Chinese
manufacturers were facing serious difficulties regarding the fact that their
export prices were rising due to continuous appreciation of the Yuan and
escalating labor cost Consequently for Chinese factory owners who are often
under intense pressure to lower production costs tend to cut corners in making
products and regularly use cheap and illegal substitutes such as leaded paint to
their toys to survive as Mattelrsquos suppliers Namely Chinese local manufacturers
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 66 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports
13 43
got pressure not only from Western companiesrsquo appetite for cheaper toys but
also from the fierce local competition to satisfy such appetite Furthermore
numerous toy recalls from the US worsen the situation repeated scandals
involving Chinese products resulted in stringent environmental safety and
manufacturing standards Additional tests and certificates required of
businesses drove up costs even more67 Long supply chain involving multiple
contractors and subcontractors which are common in China were also
nominated as the major contributor Every link in the chain was susceptible to
fraud or contaminated goods Such uncertainty usually contributes to supply
chain breakdown since the larger the chain the more people get involved and
the greater the difficulty in controlling the quality of the product68
Aftermath of toy recall also included remarkable changes after the US
Congress passed the new federal childrenrsquos product laws in August 2008
setting higher standards for toy safety product line adjustments must be done
more frequently and comprehensively to satisfy requirements and standards of
Mattel and policies of US Congress Changes like these affect the factorys
working efficiency and increases costs For instance it takes about a weeks
time to make the machines adapt to new procedures and also involves huge
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 67 ldquoSmall World After All for Toy-making Hubrdquo China Daily December 23 2008 68 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007
13 44
expenditure on purchase of substitute materials when required69 The nightmare
had continued after regulators in Beijing revoked the export licenses of two toy
manufacturers one of the heads of those Chinese company that made toys for
Mattel for fifteen years and was behind the recall this month of about a million
Mattel toys committed suicide in a company warehouse in southern China The
death was the latest development in a year filled with prominent recalls and
product safety scandals involving goods made in China According to the
briefing of Chinese government one of the paint suppliers for Chinese
manufacturer had shipped the company a fake lead-free paint pigment that
could be used in producing paint70
23 Reaction and regulation of the US government and background policy
In the US responsibility for the safety of consumer products with the
exception of food pharmaceuticals and automobiles falls within the
jurisdiction of the US CPSC which regulates the sale and manufacture of more
than 15000 different consumer product The CPSC collects information about
product safety issues from sources such as hospitals doctors newspaper reports
industry reports consumer complaints investigations conducted by its staff and
reports from companies When a company becomes aware of hazards
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 69 ldquoTrouble in Chinarsquos Toy Industryrdquo China Daily December 22 2008 70 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007
13 45
associated with the products it sold it is required by law to inform the CPSC
immediately within 24 hours Based on the information it received the CPSC
works in coordination with the companies involved to recall the hazardous
products from the market The recall notices are publicly available on the
CPSCrsquos website The CPSCrsquos recall notices contain information about the
product being recalled the company recalling the product where the product
was recalled the hazard associated with the usage of the recalled product sale
details such as the number of units sold sales locations sale period and sale
price the procedure to return the product and the remedy offered by the
company71
Authority for the CPSC is provided in the 2008 Consumer Product Safety
Improvement Act (CPSIA) passed by the US Congress which gave makers and
sellers of childrens products such as toys clothing and books have until
February 10 2009 to comply with stricter standards for permissible lead
phthalate content limits and other mandatory safety requirements72 Following
considerable pushback from toymakers who said the deadline was unrealistic
and also applied to products that had already been shipped the CPSC agreed to
delay the deadline for the new testing and certification requirements by a year
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 71 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209 72 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384
13 46
to Feb 10 201073 Apparently this act is the result of a spike of 473 consumer
products recalled in 2007 in what is referred to as the ldquoYear of the Recallrdquo74 It
became effective Aug 14 2009 in the US and imposes tough standards for lead
and chemicals called phthalates in products intended for children age 12 and
under It requires that all childrenrsquos products comply with all applicable
childrenrsquos product safety rules are tested for compliance by a CPSC-accepted
laboratory have a written Childrenrsquos Product Certificate issued by the
manufacturer or importer that provides evidence of the productrsquos compliance
and have permanent tracking information affixed to the product and its
packaging75 In fact the law increased the budget of CPSC imposed new
testing and documentation requirements and set new acceptable levels of
several substances It imposed new requirements on manufacturers of toys and
other consumer products for children The Act also increased fines and
specified jail time for some violations The law became to have more wide-
sweeping nature comparing to a previous bill the Lead-Free Toys Act This
earlier bill was incorporated into this act which was apparently prompted by
various scandals over high lead content in toys in 2007
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 73 ldquoMattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 200913 74 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 75 The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws--StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act
13 47
The Act contained three main standards including exposure levels of lead
phthalate and mandatory testing Especially regarding the exposure level of
lead the legislation reduced the limit of lead allowed in surface coatings or
paint to 90 ppm from then-current limit of 600 ppm effective on 14 August
2009 The legislation reduces the amount of total lead content in childrens
product substrates to 600 ppm by 10 February 2009 300 ppm by 14 August
2009 and 100 ppm by 14 August 2011 On the other hand the legislation
required for mandatory testing that every manufacturer of a product subject to a
consumer product safety rule will provide a General Conformity Certificate to
certify based on unit testing or a reasonable testing program that the product
complies with all safety rules76 These certificates must accompany the product
through the distribution chain through the retailer They must be available to the
CPSC during any inspection The third party testing requirement for lead
content was originally set by the CPSIA at 600 ppm but dropped to 300 ppm in
August 2009 However these lead content testing requirements were stayed by
the CPSC in January 2009 until February 10 2010 In December 2009 this stay
of enforcement was further extended until February 10 2011 In both cases the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 76 Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf
13 48
CPSC cited a need to implement further rulemaking and to give manufacturers
more time to comply77
US regulators also announced plans to set up a Beijing office to help
ensure Chinese exports are safe for Americans following a slew of recalls
involving childrenrsquos toys Particularly the US CSPC sought to establish a
permanent presence overseas for the first time to better cooperate with Chinese
regulators and companies so the countryrsquos products are up to US standards It
also planned to have commission staff working in the embassy in Beijing to
work with manufacturers and Chinese regulators One major task of Beijing
office was to educate Chinese manufacturers about the new requirements under
the CPSIA Considering some mutual economic interests between the US and
China Chinese manufacturers are expected to comply with this law since the
large retailers in the US require them to meet such standard78
Amid growing concerns over the safety of Chinese products the US
launched negotiations towards a common safety standard for toys on November
17 in Brussels with the EU as well The talks were formally opened during a
trilateral high-level meeting between EU Consumer Affairs Commissioner
Meglena Kuneva the US Chairman of the Consumer Product Safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 77 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review 78 ldquoUS seeks China office to ensure export safetyrdquo China Daily July 31 2009
13 49
Commission Nancy Nord and the Chinese Vice-Minister of AQSIQ Wei
Chuanzhong The three sides have decided to bring their joint efforts to a new
level by aligning their standards Toys will be the first targets since around 75
percent of toys sold around the world are made in China Common standards
and policy consistence are very crucial for Chinese manufacturers to do their
business in a fair and transparent arena points out Liang Mei deputy chairman
of China Toy Association Another comment was added that the companys
strong focus on research and development would help it to overcome the new
technological barriers and avoid safety disputes79 A certain kind of special
team that is engaged in investigating and studying technology standards of
various nations and international trends and managing onersquos own safety
standards higher than the general or keep it ahead of the criteria of the exporting
marketplaces were also suggested as solution by industry experts80
3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT
31 Preliminary findings under GATT Agreement
A preliminary research about the legitimacy of USrsquos recall on Chinese
toys under GATT Agreement insists that by placing a temporary ban on
Chinese toy products the United States would violate Article III which is
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 79 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007 80 ldquoTrouble in Toy Industryrdquo China Daily December 22 2008
13 50
National Treatment Despite violating GATT Article III4 the author insists
that a Panel would likely find the temporary ban on Chinese toy products valid
under Article XX(b) based on following rationales most of all the temporary
ban on Chinese toys is within the policies designated to protect the human life
and health of American children Just as the Panel in lsquoThailand ndash Cigarettersquo
case has recognized the negative human health effects of smoking a Panel
would likely conclude that the use of lead in childrenrsquos toys creates a negative
health effect It would likely then find that the United States sufficiently sets
forth a prima facie case for an Article XX(b) exception81 Moreover the author
writes no alternative measure could adequately diminish the high risk of lead
contamination of Chinese toys and therefore hold the strict measure valid
Authorrsquos opinion that the temporary ban on Chinese toy does not arbitrarily or
unjustifiably discriminate against Chinese toy imports also leads to justification
of US toy recall The logic behind is that the ban targets Chinese toy imports
because previous US measures failed to curtail the significant volume of
contaminated Chinese toys entering the US markets Since there are no
ulterior ldquoprotectionist objectivesrdquo the measure is not a ldquodisguised restrictionrdquo
under Article XXrsquos chapeau Therefore the author argues that since the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8113 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213
13 51
temporary ban satisfies all the requirements of Article XX(b) a Panel would
likely rule that it does not violate GATT principles82
32 Legal analysis why USrsquos toy recall is legally controversial under TBT Agreement When based on TBT Agreement one of the articles related to the USrsquos
recall on Chinese toy imports include Article II1 which states ldquoimported
product shall be accorded treatment no less favourable than that accorded to
domestic like productsrdquo representing MFN principle and NT 83 The other one
is Article II2 that regulates member statesrsquo measures not to be trade-restrictive
by stipulating that ldquotechnical regulations shall not be more trade-restrictive than
necessary to fulfill a legitimate objective taking account of the risks non-
fulfilment would createrdquo84
First of all Article II1 of TBT Agreement is highly likely to be violated
because it would treat Chinese toy imports less favorably than US domestic
toys To put in more detail since the essential factor that needs to be considered
is ldquolikenessrdquo between exports and imports determining whether US toys and
Chinese toys are like products under the meaning of Article II1 must be the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8213 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 83 TBT Art II1 84 TBT Art II2
13 52
prior analysis to reach such likely conclusion Just as Uche wrote in the legal
analysis under GATT Agreement Chinese toy imports are like products with
respect to US toys under the definition promulgated by GATT Article III4
because the ban would affect the ldquointernal sale offering for sale purchase
transportation distribution or userdquo of the Chinese toys85 According to Uche
ldquoin determining whether imported and domestic products are like products not
only the properties nature and quality of the product but also the end use of the
product must be consideredrdquo86 In fact Chinese toys and American toys share
similar nature which is to entertain children and manufacturers do not affect
such nature whether they are Americans or Chinese Also since manufacturing
factories in China are managed and controlled by Mattel with its same
operation policy the quality of Chinese-made toys and American-made toys
within Mattelrsquos manufacturing chain seems to be quite identical as well On top
of that regardless of their manufacturers toys generally have the same end-
users children When compared to customers in other age groups they seem to
share relatively similar tastes and consumer habits
On the other hand USrsquos recall on its Chinese imports can be analyzed
consistent with Article II2 of TBT Agreement According to the Panel Report
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 85 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 8613 Ibid13
13 53
of lsquoUS ndash Tunarsquo case the analysis of Article II2 of the TBT Agreement may be
conducted in two steps first to determine whether a certain action is taken to
fulfill a legitimate objective which include ldquoprotection of human health or
safetyrdquo and second if that is the case to determine whether that measure is
less trade-restrictive than necessary to fulfill such objective taking account of
the risks non-fulfillment would create87 Based on such criteria USrsquos recall was
due to protect American children from the exposure to the lead paint which can
be interpreted as the ldquolegitimate objectiverdquo On top of that the measure done by
the US can be regarded as less trade-restrictive than necessary to fulfill such
objective with the consideration about risks non-fulfillment would create since
the measure was merely a temporary recall on Mattelrsquos defects rather than
unilateral and arbitrary import restriction against the entire Chinese imports to
the US Also such measure may be originated from the risk-assessment of the
case when the legitimate objective protection of human health or safety has
failed to be fulfilled which might trigger serious physical and mental problems
to American children Therefore it can be concluded that USrsquos toy recall is not
inconsistent with TBT Article II2 when considering aforementioned facts
However although Article II2 is satisfied the recall measure taken by the US
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8713 WTO Panel Report lsquoUS mdash Tunarsquo (WTDS381R)
13
13 54
is still questionable because Article II1 and II2 of TBT Agreement are
obligations of WTO member nations which implies that both articles must be
satisfied to acquire legitimacy unlike the preliminary analysis based on GATT
Agreement Thus when the case similar to this occasion is brought to the
international court under the WTO there would be high probability that the
respondentrsquos recall measure might trigger legal controversy under the TBT
Agreement
IV FURTHER DISCUSSION AND CONCLUSION
This paper overall has implemented the case study of which the US has
recalled on Chinese toy imports concerning the lead paint and has analyzed the
suitability and legitimacy of such measure in light of TBT Agreement Prior to
the case study some applicable international rules were introduced GATT
Article I III XX(b) and the chapeau of Article XX which are MFN Principle
NT and General Exceptions to GATT provision respectively formulated the
basis of TBT Agreement In terms of TBT Agreement Article II1 and II2
were the main provision those are applicable to this specific case
Following such applicable international agreements toy industry trend
and the event outline of USrsquos recall on Chinese toy imports were displayed
Along with its volatile and seasonal characteristics the toy industry usually
13 55
incurs relatively higher costs on obsolete inventory lost sales and markdown
Also it is important strategy to survive that providing creative yet price-
competitive toys at the right quantity at the right stores during the very short
selling-windows At this point toy recall case done by the US on Chinese
imports in 2007 was one of the empirical evidence that shows aforementioned
drawback that toy industry and China as manufacturer is suffering from
Particularly this case of Mattelrsquos toy recall against Chinese toy products had
noteworthy significance as the occasion of which a certain multinational
corporationrsquos manufacture outsourcing got expanded to the scale of national
trade dispute concerning consumer product safety issue
Applying abovementioned articles from the TBT Agreement as an
analysis framework some legal controversies were presented regarding the US
toy recall case in the following section As the preliminary finding proved
based on GATT Agreement the recall measure itself violates MFN principle
and NT Nonetheless unlike GATT Agreement which contains exception
clause that justifies such violation TBT does not include any kind of
justification mechanism Therefore although the recall measure done by the US
satisfies Article II2 violation of Article II1 of TBT may cause legal
controversy when the similar case is brought to WTO
On the basis of such occasion and its legal issues several important
13 56
implications in the practical aspect can be drawn for the further discussion It
seems that although China is already well aware of the necessity to adopt and
apply international standards and to make their domestic ones harmonizing with
international norms through remarkable efforts as shown in some international
trade reports China is rather suffering from the disjunction between
continuously improving international standards and Chinarsquos lack of strict and
uniform enforcement of standards This may imply that efforts to make
international agreement and its application consistent must be done by both
international organization and local governments for effective connection
between the public and private sector Particularly the WTO should not stop at
establishing provisions but focus more on implementation with consideration
on each member nationrsquos industry environment and condition especially
regarding those of developing countries Consequently not only technical
standards and certificate management but also education and training program
for the industry fields ought to be provided in the scale of international
organizations
The Chinese government and industry groups also need to address this by
ensuring that Chinese exporters adhere to the standards of the importing
country Companies must invest time and effort in developing not only
standards and principles of safety for their suppliers but must also invest in
13 57
education and training to build the skills and abilities within the supplier
network to assure product safety88 At the same time the governments of
importing countries need to encourage Chinese authorities to develop global
standards on consumables then legislate and monitor them The difference in
standards across the world is clearly an issue These differences need to be
addressed with high priority so that consumers can benefit from globalization of
manufacturing and consumption The issue of global standards is contentious
because different countries have different trajectories of development The
standards of developing countries may not be acceptable to a developed country
On the other hand developing countries will some- times argue that they cannot
adopt the standards of the developed world because of the high costs associated
with these standards Nevertheless exports from developing countries should
adhere to the standards of the export markets Accordingly all those involved
in the global supply chain such as suppliers manufacturers and marketers need
to develop systems to ensure the standards are applied89
This issue with toy recalls takes on another dimension of concern in more
local level which is the cost issue caused by the vicious cycle in global supply
chain of toy industry Despite the awareness of Chinese manufacturers 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8813 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-72013 89 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 58
regarding international technical standards it may be hard for them to ignore
cheaper leaded-paint when squeezed between harsh demands on lower cost
from the US importers and domestic problems such as increasing labor cost and
RMB appreciation At this point the vicious cycle can be formed in toy
industryrsquos global supply chain in spite of the information and knowledge about
the current international standards local manufacturers use cheaper leaded paint
for lower cost Detecting excessive lead level from the paint demands on
technical standard becomes harsher within importing countries As a result
such higher standards require more cost for locals to be satisfied which
ultimately completes the vicious cycle Consequently it seems that further
discussion and researches about constructive measures including policy
changes may be essential and important to resolve such crisis more
fundamentally
13 59
REFERENCES
Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 Del V G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45 Jiacheng Z and Lu Hongjie (2013) Analyzing China Harmonization of Technical Barriers to Trade in the EU and US Markets The Twelfth Wuhan International Conference on E-Business ndash Emerging Operations amp Services Management Track Johnson M E (2001a) Learning from toys Lessons in managing supply chain
13 60
risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 Keith13 E13 M13 John13 S13 W13 and13 Tsunehiro13 O13 (2000)13 Quantifying13 the13 Impact13 of13 13 13 13 13 13 13 Technical13 Barriers13 to13 Trade13 A13 Framework13 for13 Analysis13 Policy13 Research13 13 13 13 13 13 13 Working13 Paper13 Development13 Research13 Group13 The13 World13 Bank Lee M A Flynn B B and Frohlich M T (2008) All supply chains donrsquot flow through understanding supply chain issues in product recalls Management and Organization Review 4 167ndash182 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal Marucheck A S (1987) On product liability and quality control IIE Transactions 19 355ndash360 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review Paul W B and Hari B (2008) Toy Recalls and China Emotion vs Evidence Management and Organization Review 42 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Reports and Reviews (Online documents included) Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby- Productshtml
13 61
Brief Guide to Analytical Methods for Measuring Lead in Paint Inter- Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground Report on Technical Barriers to Trade (2013) United States Trade Representative Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf The Impact of the TBT and SPS Agreements on Food Labeling and Safety Regulations httpcspinetorgreportscodexwtospsbthtm The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws-- StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml
13 62
GATTWTO Documents The Technical Barriers to Trade Agreement The General Agreement on Tariffs and Trade 1994 WTO Accession Protocol of The Peoplersquos Republic of China WTO Concerns on Indiarsquos Import Restriction on Chinese Toys WTO Technical information on TBT Trade topics Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm WTO Trade Policy Review (2012) WTO ldquoWhat is the WTOrdquo Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm WTO European Communities ndash Measures Affecting Asbestos and Asbestos- Containing Products WTDS135R
13 63
국문 초록
세계경제에 있어서 각 국가 경제의 연계성이 심화됨에 따라 많은
제조업들의 생산 라인과 공급 사슬 역시 세계화 되면서 주로 디자인이나
브랜드 관리를 담당하는 선진국과 생산과 제조를 담당하는 개발도상국
간의 기술 표준 차이에서 오는 문제점들이 발견되고 있다
세계무역기구(WTO) 체제하에서 무역에 관련된 기술표준들은 무역상
기술장벽 조항(TBT)에 따라 관리되어지나 WTO의 회원국들의 논의 하에
알맞은 조항을 명시하는 것과 조항의 효용성 또는 실제 각국의
기술표준들과 조항의 합치성은 별개의 문제인 것이 사실이다
본 논문은 미국 Mattel 사의 중국산 장난감 회수조치가 WTO
체제하에서 어떠한 법적 의미를 지니는지 살펴보았다 사건 당시 실제로
중국이 미국을 상대로 WTO에 제소하지는 않았지만 오늘날 대두되는
TBT의 중요성과 점점 더 심화되어가는 제조산업의 세계화 현상을
보았을 때 향후 비슷한 사건들이 발생할 가능성이 높기 때문에 이러한
분석은 유의미할 수 있으며 추후 시사하는 바 역시 클 것으로 예상된다
따라서 본 연구에서는 미국의 중국산 장난감 회수조치의 통상법적
사례분석을 통해 TBT가 기술표준문제에서 지니는 법적 의미를
분석하였다
키워드 세계무역기구 무역상 기술장벽협정 기술표준 Mattel사
장난감 회수조치 중국산 장난감
학번 2012-22086
ltstartpagegt10I INTRODUCTION 1II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 4 1 GATT ARTICLE I amp III 4 2 GATT ARTICLE XX(B) amp CHAPEAU OF ARTICLE XX 8 3 TBT UNDER THE WTO SYSTEM amp TBT ARTICLE II 10 4 OTHER RELATED TECHNICAL STANDARDS 20III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 28 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS 28 11 Characteristics of toy industry 28 12 Global supply chain with China involved 31 2 MATTELiexclmacrS TOY RECALL 34 21 Event outline 37 22 Aftermath of toy recall and its damage degree to the toy industry 40 23 Reaction and regulation of the US government and background policy 44 3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT 49 31 Preliminary findings under GATT Agreement 49 32 Legal analysis why USiexclmacrs toy recall is legally controversial under TBT Agreement 51IV FURTHER DISCUSSION AND CONCLUSION 54REFERENCES 59plusmnsup1sup1reg AtildeEcircmiddotIuml 63ltbodygt
13 39
or if a certified supplier caused the problem59 Later it was found that even
though the company had developed a certification program and rigorous testing
rules to make sure that its Chinese contractors adhered to standards for the
allowable levels of lead in paint yet some subcontractors were careless while
others intentionally violated the rules by substituting paint from a noncertified
supplier who provided the lead paint60
The string of lead paint cases has drawn the most attention from toy
product related association and consumer watchdogs In light of the recalls
Nickelodeon - which owns the characters Dora the Explorer and Diego - has
decided to introduce a third-party monitor to check up on all of the companies
that make toys under its brands including Mattel61 Combined with the recent
scares in the United States of Chinese-made pet food and globally of Chinese-
made pharmaceuticals and toothpaste the string of toy recalls is inspiring new
demands for stepped-up enforcement of safety by United States regulators and
importers as well as by the government and industry in China This summer
the Toy Industry Association has been working with the federal Consumer
Product Safety Commission on new regulations to require more stringent safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 59 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007 60 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 61 ldquoLead Paint Prompts Mattel to Recall 967000 Toysrdquo The New York Times August 2 2007
13 40
checks The Toy Industry Association urges its members to routinely test
products it is importing to make sure they comply with federal safety standards
which prohibit for example surface paint that contains lead in toys or items
that could cause a choking hazard62 Meanwhile Mattel agreed to pay $23
million to the CPSC for violating a federal lead paint ban and marketing
importing and selling non-compliant toys in civil penalties The CPSC said the
fine against the No 1 toymaker and its Fisher-Price pre-school division was the
highest ever for the agencys regulated product violations and the third largest
in its history63
22 Aftermath of toy recall and its damage degree to the toy industry
Such an unprecedented toy recall of the US against China was also
proven through numbers and figures As Table 2 and Figure 2 display the
number of both Chinese toy recall and lead-contained toy recall tend to increase
as years pass by especially from the year 2000 To make these table and figure
Laplume and Bapuji complied a database of toy recalls based on the recall
notices posted on the website of the US CPSC They presented the data on toy
recalls in Table 2 with special attention given to those involving toys made in
China and those recalled for excessive lead Authors also presented the data
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 62 ldquoAs More Toys Are Recalled Trail Ends in Chinardquo The New York Times June 19 2007 63 Mattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 2009
13 41
pictorially in Figure 2 to allow a visual interpretation of trends and
developments64
Table 2 Number of Lead-Contained Toy Recall Announcements (1988-2008)65
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 64 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports13 65 Ibid
13 42
Figure 2 Number of Lead-Contained Toy Recall (1998-2008)66
Apparently the reason why Chinese factory used lead-contained paint was due
to cheaper price Multinational Corporation such as Mattel kept on requiring
low cost and price to their suppliers while suppliers including Chinese
manufacturers were facing serious difficulties regarding the fact that their
export prices were rising due to continuous appreciation of the Yuan and
escalating labor cost Consequently for Chinese factory owners who are often
under intense pressure to lower production costs tend to cut corners in making
products and regularly use cheap and illegal substitutes such as leaded paint to
their toys to survive as Mattelrsquos suppliers Namely Chinese local manufacturers
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 66 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports
13 43
got pressure not only from Western companiesrsquo appetite for cheaper toys but
also from the fierce local competition to satisfy such appetite Furthermore
numerous toy recalls from the US worsen the situation repeated scandals
involving Chinese products resulted in stringent environmental safety and
manufacturing standards Additional tests and certificates required of
businesses drove up costs even more67 Long supply chain involving multiple
contractors and subcontractors which are common in China were also
nominated as the major contributor Every link in the chain was susceptible to
fraud or contaminated goods Such uncertainty usually contributes to supply
chain breakdown since the larger the chain the more people get involved and
the greater the difficulty in controlling the quality of the product68
Aftermath of toy recall also included remarkable changes after the US
Congress passed the new federal childrenrsquos product laws in August 2008
setting higher standards for toy safety product line adjustments must be done
more frequently and comprehensively to satisfy requirements and standards of
Mattel and policies of US Congress Changes like these affect the factorys
working efficiency and increases costs For instance it takes about a weeks
time to make the machines adapt to new procedures and also involves huge
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 67 ldquoSmall World After All for Toy-making Hubrdquo China Daily December 23 2008 68 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007
13 44
expenditure on purchase of substitute materials when required69 The nightmare
had continued after regulators in Beijing revoked the export licenses of two toy
manufacturers one of the heads of those Chinese company that made toys for
Mattel for fifteen years and was behind the recall this month of about a million
Mattel toys committed suicide in a company warehouse in southern China The
death was the latest development in a year filled with prominent recalls and
product safety scandals involving goods made in China According to the
briefing of Chinese government one of the paint suppliers for Chinese
manufacturer had shipped the company a fake lead-free paint pigment that
could be used in producing paint70
23 Reaction and regulation of the US government and background policy
In the US responsibility for the safety of consumer products with the
exception of food pharmaceuticals and automobiles falls within the
jurisdiction of the US CPSC which regulates the sale and manufacture of more
than 15000 different consumer product The CPSC collects information about
product safety issues from sources such as hospitals doctors newspaper reports
industry reports consumer complaints investigations conducted by its staff and
reports from companies When a company becomes aware of hazards
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 69 ldquoTrouble in Chinarsquos Toy Industryrdquo China Daily December 22 2008 70 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007
13 45
associated with the products it sold it is required by law to inform the CPSC
immediately within 24 hours Based on the information it received the CPSC
works in coordination with the companies involved to recall the hazardous
products from the market The recall notices are publicly available on the
CPSCrsquos website The CPSCrsquos recall notices contain information about the
product being recalled the company recalling the product where the product
was recalled the hazard associated with the usage of the recalled product sale
details such as the number of units sold sales locations sale period and sale
price the procedure to return the product and the remedy offered by the
company71
Authority for the CPSC is provided in the 2008 Consumer Product Safety
Improvement Act (CPSIA) passed by the US Congress which gave makers and
sellers of childrens products such as toys clothing and books have until
February 10 2009 to comply with stricter standards for permissible lead
phthalate content limits and other mandatory safety requirements72 Following
considerable pushback from toymakers who said the deadline was unrealistic
and also applied to products that had already been shipped the CPSC agreed to
delay the deadline for the new testing and certification requirements by a year
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 71 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209 72 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384
13 46
to Feb 10 201073 Apparently this act is the result of a spike of 473 consumer
products recalled in 2007 in what is referred to as the ldquoYear of the Recallrdquo74 It
became effective Aug 14 2009 in the US and imposes tough standards for lead
and chemicals called phthalates in products intended for children age 12 and
under It requires that all childrenrsquos products comply with all applicable
childrenrsquos product safety rules are tested for compliance by a CPSC-accepted
laboratory have a written Childrenrsquos Product Certificate issued by the
manufacturer or importer that provides evidence of the productrsquos compliance
and have permanent tracking information affixed to the product and its
packaging75 In fact the law increased the budget of CPSC imposed new
testing and documentation requirements and set new acceptable levels of
several substances It imposed new requirements on manufacturers of toys and
other consumer products for children The Act also increased fines and
specified jail time for some violations The law became to have more wide-
sweeping nature comparing to a previous bill the Lead-Free Toys Act This
earlier bill was incorporated into this act which was apparently prompted by
various scandals over high lead content in toys in 2007
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 73 ldquoMattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 200913 74 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 75 The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws--StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act
13 47
The Act contained three main standards including exposure levels of lead
phthalate and mandatory testing Especially regarding the exposure level of
lead the legislation reduced the limit of lead allowed in surface coatings or
paint to 90 ppm from then-current limit of 600 ppm effective on 14 August
2009 The legislation reduces the amount of total lead content in childrens
product substrates to 600 ppm by 10 February 2009 300 ppm by 14 August
2009 and 100 ppm by 14 August 2011 On the other hand the legislation
required for mandatory testing that every manufacturer of a product subject to a
consumer product safety rule will provide a General Conformity Certificate to
certify based on unit testing or a reasonable testing program that the product
complies with all safety rules76 These certificates must accompany the product
through the distribution chain through the retailer They must be available to the
CPSC during any inspection The third party testing requirement for lead
content was originally set by the CPSIA at 600 ppm but dropped to 300 ppm in
August 2009 However these lead content testing requirements were stayed by
the CPSC in January 2009 until February 10 2010 In December 2009 this stay
of enforcement was further extended until February 10 2011 In both cases the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 76 Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf
13 48
CPSC cited a need to implement further rulemaking and to give manufacturers
more time to comply77
US regulators also announced plans to set up a Beijing office to help
ensure Chinese exports are safe for Americans following a slew of recalls
involving childrenrsquos toys Particularly the US CSPC sought to establish a
permanent presence overseas for the first time to better cooperate with Chinese
regulators and companies so the countryrsquos products are up to US standards It
also planned to have commission staff working in the embassy in Beijing to
work with manufacturers and Chinese regulators One major task of Beijing
office was to educate Chinese manufacturers about the new requirements under
the CPSIA Considering some mutual economic interests between the US and
China Chinese manufacturers are expected to comply with this law since the
large retailers in the US require them to meet such standard78
Amid growing concerns over the safety of Chinese products the US
launched negotiations towards a common safety standard for toys on November
17 in Brussels with the EU as well The talks were formally opened during a
trilateral high-level meeting between EU Consumer Affairs Commissioner
Meglena Kuneva the US Chairman of the Consumer Product Safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 77 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review 78 ldquoUS seeks China office to ensure export safetyrdquo China Daily July 31 2009
13 49
Commission Nancy Nord and the Chinese Vice-Minister of AQSIQ Wei
Chuanzhong The three sides have decided to bring their joint efforts to a new
level by aligning their standards Toys will be the first targets since around 75
percent of toys sold around the world are made in China Common standards
and policy consistence are very crucial for Chinese manufacturers to do their
business in a fair and transparent arena points out Liang Mei deputy chairman
of China Toy Association Another comment was added that the companys
strong focus on research and development would help it to overcome the new
technological barriers and avoid safety disputes79 A certain kind of special
team that is engaged in investigating and studying technology standards of
various nations and international trends and managing onersquos own safety
standards higher than the general or keep it ahead of the criteria of the exporting
marketplaces were also suggested as solution by industry experts80
3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT
31 Preliminary findings under GATT Agreement
A preliminary research about the legitimacy of USrsquos recall on Chinese
toys under GATT Agreement insists that by placing a temporary ban on
Chinese toy products the United States would violate Article III which is
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 79 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007 80 ldquoTrouble in Toy Industryrdquo China Daily December 22 2008
13 50
National Treatment Despite violating GATT Article III4 the author insists
that a Panel would likely find the temporary ban on Chinese toy products valid
under Article XX(b) based on following rationales most of all the temporary
ban on Chinese toys is within the policies designated to protect the human life
and health of American children Just as the Panel in lsquoThailand ndash Cigarettersquo
case has recognized the negative human health effects of smoking a Panel
would likely conclude that the use of lead in childrenrsquos toys creates a negative
health effect It would likely then find that the United States sufficiently sets
forth a prima facie case for an Article XX(b) exception81 Moreover the author
writes no alternative measure could adequately diminish the high risk of lead
contamination of Chinese toys and therefore hold the strict measure valid
Authorrsquos opinion that the temporary ban on Chinese toy does not arbitrarily or
unjustifiably discriminate against Chinese toy imports also leads to justification
of US toy recall The logic behind is that the ban targets Chinese toy imports
because previous US measures failed to curtail the significant volume of
contaminated Chinese toys entering the US markets Since there are no
ulterior ldquoprotectionist objectivesrdquo the measure is not a ldquodisguised restrictionrdquo
under Article XXrsquos chapeau Therefore the author argues that since the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8113 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213
13 51
temporary ban satisfies all the requirements of Article XX(b) a Panel would
likely rule that it does not violate GATT principles82
32 Legal analysis why USrsquos toy recall is legally controversial under TBT Agreement When based on TBT Agreement one of the articles related to the USrsquos
recall on Chinese toy imports include Article II1 which states ldquoimported
product shall be accorded treatment no less favourable than that accorded to
domestic like productsrdquo representing MFN principle and NT 83 The other one
is Article II2 that regulates member statesrsquo measures not to be trade-restrictive
by stipulating that ldquotechnical regulations shall not be more trade-restrictive than
necessary to fulfill a legitimate objective taking account of the risks non-
fulfilment would createrdquo84
First of all Article II1 of TBT Agreement is highly likely to be violated
because it would treat Chinese toy imports less favorably than US domestic
toys To put in more detail since the essential factor that needs to be considered
is ldquolikenessrdquo between exports and imports determining whether US toys and
Chinese toys are like products under the meaning of Article II1 must be the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8213 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 83 TBT Art II1 84 TBT Art II2
13 52
prior analysis to reach such likely conclusion Just as Uche wrote in the legal
analysis under GATT Agreement Chinese toy imports are like products with
respect to US toys under the definition promulgated by GATT Article III4
because the ban would affect the ldquointernal sale offering for sale purchase
transportation distribution or userdquo of the Chinese toys85 According to Uche
ldquoin determining whether imported and domestic products are like products not
only the properties nature and quality of the product but also the end use of the
product must be consideredrdquo86 In fact Chinese toys and American toys share
similar nature which is to entertain children and manufacturers do not affect
such nature whether they are Americans or Chinese Also since manufacturing
factories in China are managed and controlled by Mattel with its same
operation policy the quality of Chinese-made toys and American-made toys
within Mattelrsquos manufacturing chain seems to be quite identical as well On top
of that regardless of their manufacturers toys generally have the same end-
users children When compared to customers in other age groups they seem to
share relatively similar tastes and consumer habits
On the other hand USrsquos recall on its Chinese imports can be analyzed
consistent with Article II2 of TBT Agreement According to the Panel Report
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 85 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 8613 Ibid13
13 53
of lsquoUS ndash Tunarsquo case the analysis of Article II2 of the TBT Agreement may be
conducted in two steps first to determine whether a certain action is taken to
fulfill a legitimate objective which include ldquoprotection of human health or
safetyrdquo and second if that is the case to determine whether that measure is
less trade-restrictive than necessary to fulfill such objective taking account of
the risks non-fulfillment would create87 Based on such criteria USrsquos recall was
due to protect American children from the exposure to the lead paint which can
be interpreted as the ldquolegitimate objectiverdquo On top of that the measure done by
the US can be regarded as less trade-restrictive than necessary to fulfill such
objective with the consideration about risks non-fulfillment would create since
the measure was merely a temporary recall on Mattelrsquos defects rather than
unilateral and arbitrary import restriction against the entire Chinese imports to
the US Also such measure may be originated from the risk-assessment of the
case when the legitimate objective protection of human health or safety has
failed to be fulfilled which might trigger serious physical and mental problems
to American children Therefore it can be concluded that USrsquos toy recall is not
inconsistent with TBT Article II2 when considering aforementioned facts
However although Article II2 is satisfied the recall measure taken by the US
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8713 WTO Panel Report lsquoUS mdash Tunarsquo (WTDS381R)
13
13 54
is still questionable because Article II1 and II2 of TBT Agreement are
obligations of WTO member nations which implies that both articles must be
satisfied to acquire legitimacy unlike the preliminary analysis based on GATT
Agreement Thus when the case similar to this occasion is brought to the
international court under the WTO there would be high probability that the
respondentrsquos recall measure might trigger legal controversy under the TBT
Agreement
IV FURTHER DISCUSSION AND CONCLUSION
This paper overall has implemented the case study of which the US has
recalled on Chinese toy imports concerning the lead paint and has analyzed the
suitability and legitimacy of such measure in light of TBT Agreement Prior to
the case study some applicable international rules were introduced GATT
Article I III XX(b) and the chapeau of Article XX which are MFN Principle
NT and General Exceptions to GATT provision respectively formulated the
basis of TBT Agreement In terms of TBT Agreement Article II1 and II2
were the main provision those are applicable to this specific case
Following such applicable international agreements toy industry trend
and the event outline of USrsquos recall on Chinese toy imports were displayed
Along with its volatile and seasonal characteristics the toy industry usually
13 55
incurs relatively higher costs on obsolete inventory lost sales and markdown
Also it is important strategy to survive that providing creative yet price-
competitive toys at the right quantity at the right stores during the very short
selling-windows At this point toy recall case done by the US on Chinese
imports in 2007 was one of the empirical evidence that shows aforementioned
drawback that toy industry and China as manufacturer is suffering from
Particularly this case of Mattelrsquos toy recall against Chinese toy products had
noteworthy significance as the occasion of which a certain multinational
corporationrsquos manufacture outsourcing got expanded to the scale of national
trade dispute concerning consumer product safety issue
Applying abovementioned articles from the TBT Agreement as an
analysis framework some legal controversies were presented regarding the US
toy recall case in the following section As the preliminary finding proved
based on GATT Agreement the recall measure itself violates MFN principle
and NT Nonetheless unlike GATT Agreement which contains exception
clause that justifies such violation TBT does not include any kind of
justification mechanism Therefore although the recall measure done by the US
satisfies Article II2 violation of Article II1 of TBT may cause legal
controversy when the similar case is brought to WTO
On the basis of such occasion and its legal issues several important
13 56
implications in the practical aspect can be drawn for the further discussion It
seems that although China is already well aware of the necessity to adopt and
apply international standards and to make their domestic ones harmonizing with
international norms through remarkable efforts as shown in some international
trade reports China is rather suffering from the disjunction between
continuously improving international standards and Chinarsquos lack of strict and
uniform enforcement of standards This may imply that efforts to make
international agreement and its application consistent must be done by both
international organization and local governments for effective connection
between the public and private sector Particularly the WTO should not stop at
establishing provisions but focus more on implementation with consideration
on each member nationrsquos industry environment and condition especially
regarding those of developing countries Consequently not only technical
standards and certificate management but also education and training program
for the industry fields ought to be provided in the scale of international
organizations
The Chinese government and industry groups also need to address this by
ensuring that Chinese exporters adhere to the standards of the importing
country Companies must invest time and effort in developing not only
standards and principles of safety for their suppliers but must also invest in
13 57
education and training to build the skills and abilities within the supplier
network to assure product safety88 At the same time the governments of
importing countries need to encourage Chinese authorities to develop global
standards on consumables then legislate and monitor them The difference in
standards across the world is clearly an issue These differences need to be
addressed with high priority so that consumers can benefit from globalization of
manufacturing and consumption The issue of global standards is contentious
because different countries have different trajectories of development The
standards of developing countries may not be acceptable to a developed country
On the other hand developing countries will some- times argue that they cannot
adopt the standards of the developed world because of the high costs associated
with these standards Nevertheless exports from developing countries should
adhere to the standards of the export markets Accordingly all those involved
in the global supply chain such as suppliers manufacturers and marketers need
to develop systems to ensure the standards are applied89
This issue with toy recalls takes on another dimension of concern in more
local level which is the cost issue caused by the vicious cycle in global supply
chain of toy industry Despite the awareness of Chinese manufacturers 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8813 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-72013 89 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 58
regarding international technical standards it may be hard for them to ignore
cheaper leaded-paint when squeezed between harsh demands on lower cost
from the US importers and domestic problems such as increasing labor cost and
RMB appreciation At this point the vicious cycle can be formed in toy
industryrsquos global supply chain in spite of the information and knowledge about
the current international standards local manufacturers use cheaper leaded paint
for lower cost Detecting excessive lead level from the paint demands on
technical standard becomes harsher within importing countries As a result
such higher standards require more cost for locals to be satisfied which
ultimately completes the vicious cycle Consequently it seems that further
discussion and researches about constructive measures including policy
changes may be essential and important to resolve such crisis more
fundamentally
13 59
REFERENCES
Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 Del V G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45 Jiacheng Z and Lu Hongjie (2013) Analyzing China Harmonization of Technical Barriers to Trade in the EU and US Markets The Twelfth Wuhan International Conference on E-Business ndash Emerging Operations amp Services Management Track Johnson M E (2001a) Learning from toys Lessons in managing supply chain
13 60
risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 Keith13 E13 M13 John13 S13 W13 and13 Tsunehiro13 O13 (2000)13 Quantifying13 the13 Impact13 of13 13 13 13 13 13 13 Technical13 Barriers13 to13 Trade13 A13 Framework13 for13 Analysis13 Policy13 Research13 13 13 13 13 13 13 Working13 Paper13 Development13 Research13 Group13 The13 World13 Bank Lee M A Flynn B B and Frohlich M T (2008) All supply chains donrsquot flow through understanding supply chain issues in product recalls Management and Organization Review 4 167ndash182 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal Marucheck A S (1987) On product liability and quality control IIE Transactions 19 355ndash360 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review Paul W B and Hari B (2008) Toy Recalls and China Emotion vs Evidence Management and Organization Review 42 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Reports and Reviews (Online documents included) Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby- Productshtml
13 61
Brief Guide to Analytical Methods for Measuring Lead in Paint Inter- Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground Report on Technical Barriers to Trade (2013) United States Trade Representative Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf The Impact of the TBT and SPS Agreements on Food Labeling and Safety Regulations httpcspinetorgreportscodexwtospsbthtm The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws-- StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml
13 62
GATTWTO Documents The Technical Barriers to Trade Agreement The General Agreement on Tariffs and Trade 1994 WTO Accession Protocol of The Peoplersquos Republic of China WTO Concerns on Indiarsquos Import Restriction on Chinese Toys WTO Technical information on TBT Trade topics Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm WTO Trade Policy Review (2012) WTO ldquoWhat is the WTOrdquo Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm WTO European Communities ndash Measures Affecting Asbestos and Asbestos- Containing Products WTDS135R
13 63
국문 초록
세계경제에 있어서 각 국가 경제의 연계성이 심화됨에 따라 많은
제조업들의 생산 라인과 공급 사슬 역시 세계화 되면서 주로 디자인이나
브랜드 관리를 담당하는 선진국과 생산과 제조를 담당하는 개발도상국
간의 기술 표준 차이에서 오는 문제점들이 발견되고 있다
세계무역기구(WTO) 체제하에서 무역에 관련된 기술표준들은 무역상
기술장벽 조항(TBT)에 따라 관리되어지나 WTO의 회원국들의 논의 하에
알맞은 조항을 명시하는 것과 조항의 효용성 또는 실제 각국의
기술표준들과 조항의 합치성은 별개의 문제인 것이 사실이다
본 논문은 미국 Mattel 사의 중국산 장난감 회수조치가 WTO
체제하에서 어떠한 법적 의미를 지니는지 살펴보았다 사건 당시 실제로
중국이 미국을 상대로 WTO에 제소하지는 않았지만 오늘날 대두되는
TBT의 중요성과 점점 더 심화되어가는 제조산업의 세계화 현상을
보았을 때 향후 비슷한 사건들이 발생할 가능성이 높기 때문에 이러한
분석은 유의미할 수 있으며 추후 시사하는 바 역시 클 것으로 예상된다
따라서 본 연구에서는 미국의 중국산 장난감 회수조치의 통상법적
사례분석을 통해 TBT가 기술표준문제에서 지니는 법적 의미를
분석하였다
키워드 세계무역기구 무역상 기술장벽협정 기술표준 Mattel사
장난감 회수조치 중국산 장난감
학번 2012-22086
ltstartpagegt10I INTRODUCTION 1II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 4 1 GATT ARTICLE I amp III 4 2 GATT ARTICLE XX(B) amp CHAPEAU OF ARTICLE XX 8 3 TBT UNDER THE WTO SYSTEM amp TBT ARTICLE II 10 4 OTHER RELATED TECHNICAL STANDARDS 20III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 28 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS 28 11 Characteristics of toy industry 28 12 Global supply chain with China involved 31 2 MATTELiexclmacrS TOY RECALL 34 21 Event outline 37 22 Aftermath of toy recall and its damage degree to the toy industry 40 23 Reaction and regulation of the US government and background policy 44 3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT 49 31 Preliminary findings under GATT Agreement 49 32 Legal analysis why USiexclmacrs toy recall is legally controversial under TBT Agreement 51IV FURTHER DISCUSSION AND CONCLUSION 54REFERENCES 59plusmnsup1sup1reg AtildeEcircmiddotIuml 63ltbodygt
13 40
checks The Toy Industry Association urges its members to routinely test
products it is importing to make sure they comply with federal safety standards
which prohibit for example surface paint that contains lead in toys or items
that could cause a choking hazard62 Meanwhile Mattel agreed to pay $23
million to the CPSC for violating a federal lead paint ban and marketing
importing and selling non-compliant toys in civil penalties The CPSC said the
fine against the No 1 toymaker and its Fisher-Price pre-school division was the
highest ever for the agencys regulated product violations and the third largest
in its history63
22 Aftermath of toy recall and its damage degree to the toy industry
Such an unprecedented toy recall of the US against China was also
proven through numbers and figures As Table 2 and Figure 2 display the
number of both Chinese toy recall and lead-contained toy recall tend to increase
as years pass by especially from the year 2000 To make these table and figure
Laplume and Bapuji complied a database of toy recalls based on the recall
notices posted on the website of the US CPSC They presented the data on toy
recalls in Table 2 with special attention given to those involving toys made in
China and those recalled for excessive lead Authors also presented the data
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 62 ldquoAs More Toys Are Recalled Trail Ends in Chinardquo The New York Times June 19 2007 63 Mattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 2009
13 41
pictorially in Figure 2 to allow a visual interpretation of trends and
developments64
Table 2 Number of Lead-Contained Toy Recall Announcements (1988-2008)65
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 64 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports13 65 Ibid
13 42
Figure 2 Number of Lead-Contained Toy Recall (1998-2008)66
Apparently the reason why Chinese factory used lead-contained paint was due
to cheaper price Multinational Corporation such as Mattel kept on requiring
low cost and price to their suppliers while suppliers including Chinese
manufacturers were facing serious difficulties regarding the fact that their
export prices were rising due to continuous appreciation of the Yuan and
escalating labor cost Consequently for Chinese factory owners who are often
under intense pressure to lower production costs tend to cut corners in making
products and regularly use cheap and illegal substitutes such as leaded paint to
their toys to survive as Mattelrsquos suppliers Namely Chinese local manufacturers
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 66 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports
13 43
got pressure not only from Western companiesrsquo appetite for cheaper toys but
also from the fierce local competition to satisfy such appetite Furthermore
numerous toy recalls from the US worsen the situation repeated scandals
involving Chinese products resulted in stringent environmental safety and
manufacturing standards Additional tests and certificates required of
businesses drove up costs even more67 Long supply chain involving multiple
contractors and subcontractors which are common in China were also
nominated as the major contributor Every link in the chain was susceptible to
fraud or contaminated goods Such uncertainty usually contributes to supply
chain breakdown since the larger the chain the more people get involved and
the greater the difficulty in controlling the quality of the product68
Aftermath of toy recall also included remarkable changes after the US
Congress passed the new federal childrenrsquos product laws in August 2008
setting higher standards for toy safety product line adjustments must be done
more frequently and comprehensively to satisfy requirements and standards of
Mattel and policies of US Congress Changes like these affect the factorys
working efficiency and increases costs For instance it takes about a weeks
time to make the machines adapt to new procedures and also involves huge
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 67 ldquoSmall World After All for Toy-making Hubrdquo China Daily December 23 2008 68 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007
13 44
expenditure on purchase of substitute materials when required69 The nightmare
had continued after regulators in Beijing revoked the export licenses of two toy
manufacturers one of the heads of those Chinese company that made toys for
Mattel for fifteen years and was behind the recall this month of about a million
Mattel toys committed suicide in a company warehouse in southern China The
death was the latest development in a year filled with prominent recalls and
product safety scandals involving goods made in China According to the
briefing of Chinese government one of the paint suppliers for Chinese
manufacturer had shipped the company a fake lead-free paint pigment that
could be used in producing paint70
23 Reaction and regulation of the US government and background policy
In the US responsibility for the safety of consumer products with the
exception of food pharmaceuticals and automobiles falls within the
jurisdiction of the US CPSC which regulates the sale and manufacture of more
than 15000 different consumer product The CPSC collects information about
product safety issues from sources such as hospitals doctors newspaper reports
industry reports consumer complaints investigations conducted by its staff and
reports from companies When a company becomes aware of hazards
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 69 ldquoTrouble in Chinarsquos Toy Industryrdquo China Daily December 22 2008 70 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007
13 45
associated with the products it sold it is required by law to inform the CPSC
immediately within 24 hours Based on the information it received the CPSC
works in coordination with the companies involved to recall the hazardous
products from the market The recall notices are publicly available on the
CPSCrsquos website The CPSCrsquos recall notices contain information about the
product being recalled the company recalling the product where the product
was recalled the hazard associated with the usage of the recalled product sale
details such as the number of units sold sales locations sale period and sale
price the procedure to return the product and the remedy offered by the
company71
Authority for the CPSC is provided in the 2008 Consumer Product Safety
Improvement Act (CPSIA) passed by the US Congress which gave makers and
sellers of childrens products such as toys clothing and books have until
February 10 2009 to comply with stricter standards for permissible lead
phthalate content limits and other mandatory safety requirements72 Following
considerable pushback from toymakers who said the deadline was unrealistic
and also applied to products that had already been shipped the CPSC agreed to
delay the deadline for the new testing and certification requirements by a year
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 71 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209 72 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384
13 46
to Feb 10 201073 Apparently this act is the result of a spike of 473 consumer
products recalled in 2007 in what is referred to as the ldquoYear of the Recallrdquo74 It
became effective Aug 14 2009 in the US and imposes tough standards for lead
and chemicals called phthalates in products intended for children age 12 and
under It requires that all childrenrsquos products comply with all applicable
childrenrsquos product safety rules are tested for compliance by a CPSC-accepted
laboratory have a written Childrenrsquos Product Certificate issued by the
manufacturer or importer that provides evidence of the productrsquos compliance
and have permanent tracking information affixed to the product and its
packaging75 In fact the law increased the budget of CPSC imposed new
testing and documentation requirements and set new acceptable levels of
several substances It imposed new requirements on manufacturers of toys and
other consumer products for children The Act also increased fines and
specified jail time for some violations The law became to have more wide-
sweeping nature comparing to a previous bill the Lead-Free Toys Act This
earlier bill was incorporated into this act which was apparently prompted by
various scandals over high lead content in toys in 2007
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 73 ldquoMattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 200913 74 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 75 The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws--StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act
13 47
The Act contained three main standards including exposure levels of lead
phthalate and mandatory testing Especially regarding the exposure level of
lead the legislation reduced the limit of lead allowed in surface coatings or
paint to 90 ppm from then-current limit of 600 ppm effective on 14 August
2009 The legislation reduces the amount of total lead content in childrens
product substrates to 600 ppm by 10 February 2009 300 ppm by 14 August
2009 and 100 ppm by 14 August 2011 On the other hand the legislation
required for mandatory testing that every manufacturer of a product subject to a
consumer product safety rule will provide a General Conformity Certificate to
certify based on unit testing or a reasonable testing program that the product
complies with all safety rules76 These certificates must accompany the product
through the distribution chain through the retailer They must be available to the
CPSC during any inspection The third party testing requirement for lead
content was originally set by the CPSIA at 600 ppm but dropped to 300 ppm in
August 2009 However these lead content testing requirements were stayed by
the CPSC in January 2009 until February 10 2010 In December 2009 this stay
of enforcement was further extended until February 10 2011 In both cases the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 76 Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf
13 48
CPSC cited a need to implement further rulemaking and to give manufacturers
more time to comply77
US regulators also announced plans to set up a Beijing office to help
ensure Chinese exports are safe for Americans following a slew of recalls
involving childrenrsquos toys Particularly the US CSPC sought to establish a
permanent presence overseas for the first time to better cooperate with Chinese
regulators and companies so the countryrsquos products are up to US standards It
also planned to have commission staff working in the embassy in Beijing to
work with manufacturers and Chinese regulators One major task of Beijing
office was to educate Chinese manufacturers about the new requirements under
the CPSIA Considering some mutual economic interests between the US and
China Chinese manufacturers are expected to comply with this law since the
large retailers in the US require them to meet such standard78
Amid growing concerns over the safety of Chinese products the US
launched negotiations towards a common safety standard for toys on November
17 in Brussels with the EU as well The talks were formally opened during a
trilateral high-level meeting between EU Consumer Affairs Commissioner
Meglena Kuneva the US Chairman of the Consumer Product Safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 77 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review 78 ldquoUS seeks China office to ensure export safetyrdquo China Daily July 31 2009
13 49
Commission Nancy Nord and the Chinese Vice-Minister of AQSIQ Wei
Chuanzhong The three sides have decided to bring their joint efforts to a new
level by aligning their standards Toys will be the first targets since around 75
percent of toys sold around the world are made in China Common standards
and policy consistence are very crucial for Chinese manufacturers to do their
business in a fair and transparent arena points out Liang Mei deputy chairman
of China Toy Association Another comment was added that the companys
strong focus on research and development would help it to overcome the new
technological barriers and avoid safety disputes79 A certain kind of special
team that is engaged in investigating and studying technology standards of
various nations and international trends and managing onersquos own safety
standards higher than the general or keep it ahead of the criteria of the exporting
marketplaces were also suggested as solution by industry experts80
3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT
31 Preliminary findings under GATT Agreement
A preliminary research about the legitimacy of USrsquos recall on Chinese
toys under GATT Agreement insists that by placing a temporary ban on
Chinese toy products the United States would violate Article III which is
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 79 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007 80 ldquoTrouble in Toy Industryrdquo China Daily December 22 2008
13 50
National Treatment Despite violating GATT Article III4 the author insists
that a Panel would likely find the temporary ban on Chinese toy products valid
under Article XX(b) based on following rationales most of all the temporary
ban on Chinese toys is within the policies designated to protect the human life
and health of American children Just as the Panel in lsquoThailand ndash Cigarettersquo
case has recognized the negative human health effects of smoking a Panel
would likely conclude that the use of lead in childrenrsquos toys creates a negative
health effect It would likely then find that the United States sufficiently sets
forth a prima facie case for an Article XX(b) exception81 Moreover the author
writes no alternative measure could adequately diminish the high risk of lead
contamination of Chinese toys and therefore hold the strict measure valid
Authorrsquos opinion that the temporary ban on Chinese toy does not arbitrarily or
unjustifiably discriminate against Chinese toy imports also leads to justification
of US toy recall The logic behind is that the ban targets Chinese toy imports
because previous US measures failed to curtail the significant volume of
contaminated Chinese toys entering the US markets Since there are no
ulterior ldquoprotectionist objectivesrdquo the measure is not a ldquodisguised restrictionrdquo
under Article XXrsquos chapeau Therefore the author argues that since the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8113 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213
13 51
temporary ban satisfies all the requirements of Article XX(b) a Panel would
likely rule that it does not violate GATT principles82
32 Legal analysis why USrsquos toy recall is legally controversial under TBT Agreement When based on TBT Agreement one of the articles related to the USrsquos
recall on Chinese toy imports include Article II1 which states ldquoimported
product shall be accorded treatment no less favourable than that accorded to
domestic like productsrdquo representing MFN principle and NT 83 The other one
is Article II2 that regulates member statesrsquo measures not to be trade-restrictive
by stipulating that ldquotechnical regulations shall not be more trade-restrictive than
necessary to fulfill a legitimate objective taking account of the risks non-
fulfilment would createrdquo84
First of all Article II1 of TBT Agreement is highly likely to be violated
because it would treat Chinese toy imports less favorably than US domestic
toys To put in more detail since the essential factor that needs to be considered
is ldquolikenessrdquo between exports and imports determining whether US toys and
Chinese toys are like products under the meaning of Article II1 must be the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8213 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 83 TBT Art II1 84 TBT Art II2
13 52
prior analysis to reach such likely conclusion Just as Uche wrote in the legal
analysis under GATT Agreement Chinese toy imports are like products with
respect to US toys under the definition promulgated by GATT Article III4
because the ban would affect the ldquointernal sale offering for sale purchase
transportation distribution or userdquo of the Chinese toys85 According to Uche
ldquoin determining whether imported and domestic products are like products not
only the properties nature and quality of the product but also the end use of the
product must be consideredrdquo86 In fact Chinese toys and American toys share
similar nature which is to entertain children and manufacturers do not affect
such nature whether they are Americans or Chinese Also since manufacturing
factories in China are managed and controlled by Mattel with its same
operation policy the quality of Chinese-made toys and American-made toys
within Mattelrsquos manufacturing chain seems to be quite identical as well On top
of that regardless of their manufacturers toys generally have the same end-
users children When compared to customers in other age groups they seem to
share relatively similar tastes and consumer habits
On the other hand USrsquos recall on its Chinese imports can be analyzed
consistent with Article II2 of TBT Agreement According to the Panel Report
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 85 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 8613 Ibid13
13 53
of lsquoUS ndash Tunarsquo case the analysis of Article II2 of the TBT Agreement may be
conducted in two steps first to determine whether a certain action is taken to
fulfill a legitimate objective which include ldquoprotection of human health or
safetyrdquo and second if that is the case to determine whether that measure is
less trade-restrictive than necessary to fulfill such objective taking account of
the risks non-fulfillment would create87 Based on such criteria USrsquos recall was
due to protect American children from the exposure to the lead paint which can
be interpreted as the ldquolegitimate objectiverdquo On top of that the measure done by
the US can be regarded as less trade-restrictive than necessary to fulfill such
objective with the consideration about risks non-fulfillment would create since
the measure was merely a temporary recall on Mattelrsquos defects rather than
unilateral and arbitrary import restriction against the entire Chinese imports to
the US Also such measure may be originated from the risk-assessment of the
case when the legitimate objective protection of human health or safety has
failed to be fulfilled which might trigger serious physical and mental problems
to American children Therefore it can be concluded that USrsquos toy recall is not
inconsistent with TBT Article II2 when considering aforementioned facts
However although Article II2 is satisfied the recall measure taken by the US
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8713 WTO Panel Report lsquoUS mdash Tunarsquo (WTDS381R)
13
13 54
is still questionable because Article II1 and II2 of TBT Agreement are
obligations of WTO member nations which implies that both articles must be
satisfied to acquire legitimacy unlike the preliminary analysis based on GATT
Agreement Thus when the case similar to this occasion is brought to the
international court under the WTO there would be high probability that the
respondentrsquos recall measure might trigger legal controversy under the TBT
Agreement
IV FURTHER DISCUSSION AND CONCLUSION
This paper overall has implemented the case study of which the US has
recalled on Chinese toy imports concerning the lead paint and has analyzed the
suitability and legitimacy of such measure in light of TBT Agreement Prior to
the case study some applicable international rules were introduced GATT
Article I III XX(b) and the chapeau of Article XX which are MFN Principle
NT and General Exceptions to GATT provision respectively formulated the
basis of TBT Agreement In terms of TBT Agreement Article II1 and II2
were the main provision those are applicable to this specific case
Following such applicable international agreements toy industry trend
and the event outline of USrsquos recall on Chinese toy imports were displayed
Along with its volatile and seasonal characteristics the toy industry usually
13 55
incurs relatively higher costs on obsolete inventory lost sales and markdown
Also it is important strategy to survive that providing creative yet price-
competitive toys at the right quantity at the right stores during the very short
selling-windows At this point toy recall case done by the US on Chinese
imports in 2007 was one of the empirical evidence that shows aforementioned
drawback that toy industry and China as manufacturer is suffering from
Particularly this case of Mattelrsquos toy recall against Chinese toy products had
noteworthy significance as the occasion of which a certain multinational
corporationrsquos manufacture outsourcing got expanded to the scale of national
trade dispute concerning consumer product safety issue
Applying abovementioned articles from the TBT Agreement as an
analysis framework some legal controversies were presented regarding the US
toy recall case in the following section As the preliminary finding proved
based on GATT Agreement the recall measure itself violates MFN principle
and NT Nonetheless unlike GATT Agreement which contains exception
clause that justifies such violation TBT does not include any kind of
justification mechanism Therefore although the recall measure done by the US
satisfies Article II2 violation of Article II1 of TBT may cause legal
controversy when the similar case is brought to WTO
On the basis of such occasion and its legal issues several important
13 56
implications in the practical aspect can be drawn for the further discussion It
seems that although China is already well aware of the necessity to adopt and
apply international standards and to make their domestic ones harmonizing with
international norms through remarkable efforts as shown in some international
trade reports China is rather suffering from the disjunction between
continuously improving international standards and Chinarsquos lack of strict and
uniform enforcement of standards This may imply that efforts to make
international agreement and its application consistent must be done by both
international organization and local governments for effective connection
between the public and private sector Particularly the WTO should not stop at
establishing provisions but focus more on implementation with consideration
on each member nationrsquos industry environment and condition especially
regarding those of developing countries Consequently not only technical
standards and certificate management but also education and training program
for the industry fields ought to be provided in the scale of international
organizations
The Chinese government and industry groups also need to address this by
ensuring that Chinese exporters adhere to the standards of the importing
country Companies must invest time and effort in developing not only
standards and principles of safety for their suppliers but must also invest in
13 57
education and training to build the skills and abilities within the supplier
network to assure product safety88 At the same time the governments of
importing countries need to encourage Chinese authorities to develop global
standards on consumables then legislate and monitor them The difference in
standards across the world is clearly an issue These differences need to be
addressed with high priority so that consumers can benefit from globalization of
manufacturing and consumption The issue of global standards is contentious
because different countries have different trajectories of development The
standards of developing countries may not be acceptable to a developed country
On the other hand developing countries will some- times argue that they cannot
adopt the standards of the developed world because of the high costs associated
with these standards Nevertheless exports from developing countries should
adhere to the standards of the export markets Accordingly all those involved
in the global supply chain such as suppliers manufacturers and marketers need
to develop systems to ensure the standards are applied89
This issue with toy recalls takes on another dimension of concern in more
local level which is the cost issue caused by the vicious cycle in global supply
chain of toy industry Despite the awareness of Chinese manufacturers 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8813 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-72013 89 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 58
regarding international technical standards it may be hard for them to ignore
cheaper leaded-paint when squeezed between harsh demands on lower cost
from the US importers and domestic problems such as increasing labor cost and
RMB appreciation At this point the vicious cycle can be formed in toy
industryrsquos global supply chain in spite of the information and knowledge about
the current international standards local manufacturers use cheaper leaded paint
for lower cost Detecting excessive lead level from the paint demands on
technical standard becomes harsher within importing countries As a result
such higher standards require more cost for locals to be satisfied which
ultimately completes the vicious cycle Consequently it seems that further
discussion and researches about constructive measures including policy
changes may be essential and important to resolve such crisis more
fundamentally
13 59
REFERENCES
Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 Del V G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45 Jiacheng Z and Lu Hongjie (2013) Analyzing China Harmonization of Technical Barriers to Trade in the EU and US Markets The Twelfth Wuhan International Conference on E-Business ndash Emerging Operations amp Services Management Track Johnson M E (2001a) Learning from toys Lessons in managing supply chain
13 60
risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 Keith13 E13 M13 John13 S13 W13 and13 Tsunehiro13 O13 (2000)13 Quantifying13 the13 Impact13 of13 13 13 13 13 13 13 Technical13 Barriers13 to13 Trade13 A13 Framework13 for13 Analysis13 Policy13 Research13 13 13 13 13 13 13 Working13 Paper13 Development13 Research13 Group13 The13 World13 Bank Lee M A Flynn B B and Frohlich M T (2008) All supply chains donrsquot flow through understanding supply chain issues in product recalls Management and Organization Review 4 167ndash182 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal Marucheck A S (1987) On product liability and quality control IIE Transactions 19 355ndash360 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review Paul W B and Hari B (2008) Toy Recalls and China Emotion vs Evidence Management and Organization Review 42 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Reports and Reviews (Online documents included) Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby- Productshtml
13 61
Brief Guide to Analytical Methods for Measuring Lead in Paint Inter- Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground Report on Technical Barriers to Trade (2013) United States Trade Representative Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf The Impact of the TBT and SPS Agreements on Food Labeling and Safety Regulations httpcspinetorgreportscodexwtospsbthtm The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws-- StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml
13 62
GATTWTO Documents The Technical Barriers to Trade Agreement The General Agreement on Tariffs and Trade 1994 WTO Accession Protocol of The Peoplersquos Republic of China WTO Concerns on Indiarsquos Import Restriction on Chinese Toys WTO Technical information on TBT Trade topics Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm WTO Trade Policy Review (2012) WTO ldquoWhat is the WTOrdquo Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm WTO European Communities ndash Measures Affecting Asbestos and Asbestos- Containing Products WTDS135R
13 63
국문 초록
세계경제에 있어서 각 국가 경제의 연계성이 심화됨에 따라 많은
제조업들의 생산 라인과 공급 사슬 역시 세계화 되면서 주로 디자인이나
브랜드 관리를 담당하는 선진국과 생산과 제조를 담당하는 개발도상국
간의 기술 표준 차이에서 오는 문제점들이 발견되고 있다
세계무역기구(WTO) 체제하에서 무역에 관련된 기술표준들은 무역상
기술장벽 조항(TBT)에 따라 관리되어지나 WTO의 회원국들의 논의 하에
알맞은 조항을 명시하는 것과 조항의 효용성 또는 실제 각국의
기술표준들과 조항의 합치성은 별개의 문제인 것이 사실이다
본 논문은 미국 Mattel 사의 중국산 장난감 회수조치가 WTO
체제하에서 어떠한 법적 의미를 지니는지 살펴보았다 사건 당시 실제로
중국이 미국을 상대로 WTO에 제소하지는 않았지만 오늘날 대두되는
TBT의 중요성과 점점 더 심화되어가는 제조산업의 세계화 현상을
보았을 때 향후 비슷한 사건들이 발생할 가능성이 높기 때문에 이러한
분석은 유의미할 수 있으며 추후 시사하는 바 역시 클 것으로 예상된다
따라서 본 연구에서는 미국의 중국산 장난감 회수조치의 통상법적
사례분석을 통해 TBT가 기술표준문제에서 지니는 법적 의미를
분석하였다
키워드 세계무역기구 무역상 기술장벽협정 기술표준 Mattel사
장난감 회수조치 중국산 장난감
학번 2012-22086
ltstartpagegt10I INTRODUCTION 1II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 4 1 GATT ARTICLE I amp III 4 2 GATT ARTICLE XX(B) amp CHAPEAU OF ARTICLE XX 8 3 TBT UNDER THE WTO SYSTEM amp TBT ARTICLE II 10 4 OTHER RELATED TECHNICAL STANDARDS 20III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 28 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS 28 11 Characteristics of toy industry 28 12 Global supply chain with China involved 31 2 MATTELiexclmacrS TOY RECALL 34 21 Event outline 37 22 Aftermath of toy recall and its damage degree to the toy industry 40 23 Reaction and regulation of the US government and background policy 44 3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT 49 31 Preliminary findings under GATT Agreement 49 32 Legal analysis why USiexclmacrs toy recall is legally controversial under TBT Agreement 51IV FURTHER DISCUSSION AND CONCLUSION 54REFERENCES 59plusmnsup1sup1reg AtildeEcircmiddotIuml 63ltbodygt
13 41
pictorially in Figure 2 to allow a visual interpretation of trends and
developments64
Table 2 Number of Lead-Contained Toy Recall Announcements (1988-2008)65
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 64 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports13 65 Ibid
13 42
Figure 2 Number of Lead-Contained Toy Recall (1998-2008)66
Apparently the reason why Chinese factory used lead-contained paint was due
to cheaper price Multinational Corporation such as Mattel kept on requiring
low cost and price to their suppliers while suppliers including Chinese
manufacturers were facing serious difficulties regarding the fact that their
export prices were rising due to continuous appreciation of the Yuan and
escalating labor cost Consequently for Chinese factory owners who are often
under intense pressure to lower production costs tend to cut corners in making
products and regularly use cheap and illegal substitutes such as leaded paint to
their toys to survive as Mattelrsquos suppliers Namely Chinese local manufacturers
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 66 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports
13 43
got pressure not only from Western companiesrsquo appetite for cheaper toys but
also from the fierce local competition to satisfy such appetite Furthermore
numerous toy recalls from the US worsen the situation repeated scandals
involving Chinese products resulted in stringent environmental safety and
manufacturing standards Additional tests and certificates required of
businesses drove up costs even more67 Long supply chain involving multiple
contractors and subcontractors which are common in China were also
nominated as the major contributor Every link in the chain was susceptible to
fraud or contaminated goods Such uncertainty usually contributes to supply
chain breakdown since the larger the chain the more people get involved and
the greater the difficulty in controlling the quality of the product68
Aftermath of toy recall also included remarkable changes after the US
Congress passed the new federal childrenrsquos product laws in August 2008
setting higher standards for toy safety product line adjustments must be done
more frequently and comprehensively to satisfy requirements and standards of
Mattel and policies of US Congress Changes like these affect the factorys
working efficiency and increases costs For instance it takes about a weeks
time to make the machines adapt to new procedures and also involves huge
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 67 ldquoSmall World After All for Toy-making Hubrdquo China Daily December 23 2008 68 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007
13 44
expenditure on purchase of substitute materials when required69 The nightmare
had continued after regulators in Beijing revoked the export licenses of two toy
manufacturers one of the heads of those Chinese company that made toys for
Mattel for fifteen years and was behind the recall this month of about a million
Mattel toys committed suicide in a company warehouse in southern China The
death was the latest development in a year filled with prominent recalls and
product safety scandals involving goods made in China According to the
briefing of Chinese government one of the paint suppliers for Chinese
manufacturer had shipped the company a fake lead-free paint pigment that
could be used in producing paint70
23 Reaction and regulation of the US government and background policy
In the US responsibility for the safety of consumer products with the
exception of food pharmaceuticals and automobiles falls within the
jurisdiction of the US CPSC which regulates the sale and manufacture of more
than 15000 different consumer product The CPSC collects information about
product safety issues from sources such as hospitals doctors newspaper reports
industry reports consumer complaints investigations conducted by its staff and
reports from companies When a company becomes aware of hazards
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 69 ldquoTrouble in Chinarsquos Toy Industryrdquo China Daily December 22 2008 70 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007
13 45
associated with the products it sold it is required by law to inform the CPSC
immediately within 24 hours Based on the information it received the CPSC
works in coordination with the companies involved to recall the hazardous
products from the market The recall notices are publicly available on the
CPSCrsquos website The CPSCrsquos recall notices contain information about the
product being recalled the company recalling the product where the product
was recalled the hazard associated with the usage of the recalled product sale
details such as the number of units sold sales locations sale period and sale
price the procedure to return the product and the remedy offered by the
company71
Authority for the CPSC is provided in the 2008 Consumer Product Safety
Improvement Act (CPSIA) passed by the US Congress which gave makers and
sellers of childrens products such as toys clothing and books have until
February 10 2009 to comply with stricter standards for permissible lead
phthalate content limits and other mandatory safety requirements72 Following
considerable pushback from toymakers who said the deadline was unrealistic
and also applied to products that had already been shipped the CPSC agreed to
delay the deadline for the new testing and certification requirements by a year
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 71 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209 72 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384
13 46
to Feb 10 201073 Apparently this act is the result of a spike of 473 consumer
products recalled in 2007 in what is referred to as the ldquoYear of the Recallrdquo74 It
became effective Aug 14 2009 in the US and imposes tough standards for lead
and chemicals called phthalates in products intended for children age 12 and
under It requires that all childrenrsquos products comply with all applicable
childrenrsquos product safety rules are tested for compliance by a CPSC-accepted
laboratory have a written Childrenrsquos Product Certificate issued by the
manufacturer or importer that provides evidence of the productrsquos compliance
and have permanent tracking information affixed to the product and its
packaging75 In fact the law increased the budget of CPSC imposed new
testing and documentation requirements and set new acceptable levels of
several substances It imposed new requirements on manufacturers of toys and
other consumer products for children The Act also increased fines and
specified jail time for some violations The law became to have more wide-
sweeping nature comparing to a previous bill the Lead-Free Toys Act This
earlier bill was incorporated into this act which was apparently prompted by
various scandals over high lead content in toys in 2007
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 73 ldquoMattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 200913 74 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 75 The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws--StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act
13 47
The Act contained three main standards including exposure levels of lead
phthalate and mandatory testing Especially regarding the exposure level of
lead the legislation reduced the limit of lead allowed in surface coatings or
paint to 90 ppm from then-current limit of 600 ppm effective on 14 August
2009 The legislation reduces the amount of total lead content in childrens
product substrates to 600 ppm by 10 February 2009 300 ppm by 14 August
2009 and 100 ppm by 14 August 2011 On the other hand the legislation
required for mandatory testing that every manufacturer of a product subject to a
consumer product safety rule will provide a General Conformity Certificate to
certify based on unit testing or a reasonable testing program that the product
complies with all safety rules76 These certificates must accompany the product
through the distribution chain through the retailer They must be available to the
CPSC during any inspection The third party testing requirement for lead
content was originally set by the CPSIA at 600 ppm but dropped to 300 ppm in
August 2009 However these lead content testing requirements were stayed by
the CPSC in January 2009 until February 10 2010 In December 2009 this stay
of enforcement was further extended until February 10 2011 In both cases the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 76 Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf
13 48
CPSC cited a need to implement further rulemaking and to give manufacturers
more time to comply77
US regulators also announced plans to set up a Beijing office to help
ensure Chinese exports are safe for Americans following a slew of recalls
involving childrenrsquos toys Particularly the US CSPC sought to establish a
permanent presence overseas for the first time to better cooperate with Chinese
regulators and companies so the countryrsquos products are up to US standards It
also planned to have commission staff working in the embassy in Beijing to
work with manufacturers and Chinese regulators One major task of Beijing
office was to educate Chinese manufacturers about the new requirements under
the CPSIA Considering some mutual economic interests between the US and
China Chinese manufacturers are expected to comply with this law since the
large retailers in the US require them to meet such standard78
Amid growing concerns over the safety of Chinese products the US
launched negotiations towards a common safety standard for toys on November
17 in Brussels with the EU as well The talks were formally opened during a
trilateral high-level meeting between EU Consumer Affairs Commissioner
Meglena Kuneva the US Chairman of the Consumer Product Safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 77 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review 78 ldquoUS seeks China office to ensure export safetyrdquo China Daily July 31 2009
13 49
Commission Nancy Nord and the Chinese Vice-Minister of AQSIQ Wei
Chuanzhong The three sides have decided to bring their joint efforts to a new
level by aligning their standards Toys will be the first targets since around 75
percent of toys sold around the world are made in China Common standards
and policy consistence are very crucial for Chinese manufacturers to do their
business in a fair and transparent arena points out Liang Mei deputy chairman
of China Toy Association Another comment was added that the companys
strong focus on research and development would help it to overcome the new
technological barriers and avoid safety disputes79 A certain kind of special
team that is engaged in investigating and studying technology standards of
various nations and international trends and managing onersquos own safety
standards higher than the general or keep it ahead of the criteria of the exporting
marketplaces were also suggested as solution by industry experts80
3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT
31 Preliminary findings under GATT Agreement
A preliminary research about the legitimacy of USrsquos recall on Chinese
toys under GATT Agreement insists that by placing a temporary ban on
Chinese toy products the United States would violate Article III which is
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 79 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007 80 ldquoTrouble in Toy Industryrdquo China Daily December 22 2008
13 50
National Treatment Despite violating GATT Article III4 the author insists
that a Panel would likely find the temporary ban on Chinese toy products valid
under Article XX(b) based on following rationales most of all the temporary
ban on Chinese toys is within the policies designated to protect the human life
and health of American children Just as the Panel in lsquoThailand ndash Cigarettersquo
case has recognized the negative human health effects of smoking a Panel
would likely conclude that the use of lead in childrenrsquos toys creates a negative
health effect It would likely then find that the United States sufficiently sets
forth a prima facie case for an Article XX(b) exception81 Moreover the author
writes no alternative measure could adequately diminish the high risk of lead
contamination of Chinese toys and therefore hold the strict measure valid
Authorrsquos opinion that the temporary ban on Chinese toy does not arbitrarily or
unjustifiably discriminate against Chinese toy imports also leads to justification
of US toy recall The logic behind is that the ban targets Chinese toy imports
because previous US measures failed to curtail the significant volume of
contaminated Chinese toys entering the US markets Since there are no
ulterior ldquoprotectionist objectivesrdquo the measure is not a ldquodisguised restrictionrdquo
under Article XXrsquos chapeau Therefore the author argues that since the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8113 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213
13 51
temporary ban satisfies all the requirements of Article XX(b) a Panel would
likely rule that it does not violate GATT principles82
32 Legal analysis why USrsquos toy recall is legally controversial under TBT Agreement When based on TBT Agreement one of the articles related to the USrsquos
recall on Chinese toy imports include Article II1 which states ldquoimported
product shall be accorded treatment no less favourable than that accorded to
domestic like productsrdquo representing MFN principle and NT 83 The other one
is Article II2 that regulates member statesrsquo measures not to be trade-restrictive
by stipulating that ldquotechnical regulations shall not be more trade-restrictive than
necessary to fulfill a legitimate objective taking account of the risks non-
fulfilment would createrdquo84
First of all Article II1 of TBT Agreement is highly likely to be violated
because it would treat Chinese toy imports less favorably than US domestic
toys To put in more detail since the essential factor that needs to be considered
is ldquolikenessrdquo between exports and imports determining whether US toys and
Chinese toys are like products under the meaning of Article II1 must be the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8213 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 83 TBT Art II1 84 TBT Art II2
13 52
prior analysis to reach such likely conclusion Just as Uche wrote in the legal
analysis under GATT Agreement Chinese toy imports are like products with
respect to US toys under the definition promulgated by GATT Article III4
because the ban would affect the ldquointernal sale offering for sale purchase
transportation distribution or userdquo of the Chinese toys85 According to Uche
ldquoin determining whether imported and domestic products are like products not
only the properties nature and quality of the product but also the end use of the
product must be consideredrdquo86 In fact Chinese toys and American toys share
similar nature which is to entertain children and manufacturers do not affect
such nature whether they are Americans or Chinese Also since manufacturing
factories in China are managed and controlled by Mattel with its same
operation policy the quality of Chinese-made toys and American-made toys
within Mattelrsquos manufacturing chain seems to be quite identical as well On top
of that regardless of their manufacturers toys generally have the same end-
users children When compared to customers in other age groups they seem to
share relatively similar tastes and consumer habits
On the other hand USrsquos recall on its Chinese imports can be analyzed
consistent with Article II2 of TBT Agreement According to the Panel Report
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 85 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 8613 Ibid13
13 53
of lsquoUS ndash Tunarsquo case the analysis of Article II2 of the TBT Agreement may be
conducted in two steps first to determine whether a certain action is taken to
fulfill a legitimate objective which include ldquoprotection of human health or
safetyrdquo and second if that is the case to determine whether that measure is
less trade-restrictive than necessary to fulfill such objective taking account of
the risks non-fulfillment would create87 Based on such criteria USrsquos recall was
due to protect American children from the exposure to the lead paint which can
be interpreted as the ldquolegitimate objectiverdquo On top of that the measure done by
the US can be regarded as less trade-restrictive than necessary to fulfill such
objective with the consideration about risks non-fulfillment would create since
the measure was merely a temporary recall on Mattelrsquos defects rather than
unilateral and arbitrary import restriction against the entire Chinese imports to
the US Also such measure may be originated from the risk-assessment of the
case when the legitimate objective protection of human health or safety has
failed to be fulfilled which might trigger serious physical and mental problems
to American children Therefore it can be concluded that USrsquos toy recall is not
inconsistent with TBT Article II2 when considering aforementioned facts
However although Article II2 is satisfied the recall measure taken by the US
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8713 WTO Panel Report lsquoUS mdash Tunarsquo (WTDS381R)
13
13 54
is still questionable because Article II1 and II2 of TBT Agreement are
obligations of WTO member nations which implies that both articles must be
satisfied to acquire legitimacy unlike the preliminary analysis based on GATT
Agreement Thus when the case similar to this occasion is brought to the
international court under the WTO there would be high probability that the
respondentrsquos recall measure might trigger legal controversy under the TBT
Agreement
IV FURTHER DISCUSSION AND CONCLUSION
This paper overall has implemented the case study of which the US has
recalled on Chinese toy imports concerning the lead paint and has analyzed the
suitability and legitimacy of such measure in light of TBT Agreement Prior to
the case study some applicable international rules were introduced GATT
Article I III XX(b) and the chapeau of Article XX which are MFN Principle
NT and General Exceptions to GATT provision respectively formulated the
basis of TBT Agreement In terms of TBT Agreement Article II1 and II2
were the main provision those are applicable to this specific case
Following such applicable international agreements toy industry trend
and the event outline of USrsquos recall on Chinese toy imports were displayed
Along with its volatile and seasonal characteristics the toy industry usually
13 55
incurs relatively higher costs on obsolete inventory lost sales and markdown
Also it is important strategy to survive that providing creative yet price-
competitive toys at the right quantity at the right stores during the very short
selling-windows At this point toy recall case done by the US on Chinese
imports in 2007 was one of the empirical evidence that shows aforementioned
drawback that toy industry and China as manufacturer is suffering from
Particularly this case of Mattelrsquos toy recall against Chinese toy products had
noteworthy significance as the occasion of which a certain multinational
corporationrsquos manufacture outsourcing got expanded to the scale of national
trade dispute concerning consumer product safety issue
Applying abovementioned articles from the TBT Agreement as an
analysis framework some legal controversies were presented regarding the US
toy recall case in the following section As the preliminary finding proved
based on GATT Agreement the recall measure itself violates MFN principle
and NT Nonetheless unlike GATT Agreement which contains exception
clause that justifies such violation TBT does not include any kind of
justification mechanism Therefore although the recall measure done by the US
satisfies Article II2 violation of Article II1 of TBT may cause legal
controversy when the similar case is brought to WTO
On the basis of such occasion and its legal issues several important
13 56
implications in the practical aspect can be drawn for the further discussion It
seems that although China is already well aware of the necessity to adopt and
apply international standards and to make their domestic ones harmonizing with
international norms through remarkable efforts as shown in some international
trade reports China is rather suffering from the disjunction between
continuously improving international standards and Chinarsquos lack of strict and
uniform enforcement of standards This may imply that efforts to make
international agreement and its application consistent must be done by both
international organization and local governments for effective connection
between the public and private sector Particularly the WTO should not stop at
establishing provisions but focus more on implementation with consideration
on each member nationrsquos industry environment and condition especially
regarding those of developing countries Consequently not only technical
standards and certificate management but also education and training program
for the industry fields ought to be provided in the scale of international
organizations
The Chinese government and industry groups also need to address this by
ensuring that Chinese exporters adhere to the standards of the importing
country Companies must invest time and effort in developing not only
standards and principles of safety for their suppliers but must also invest in
13 57
education and training to build the skills and abilities within the supplier
network to assure product safety88 At the same time the governments of
importing countries need to encourage Chinese authorities to develop global
standards on consumables then legislate and monitor them The difference in
standards across the world is clearly an issue These differences need to be
addressed with high priority so that consumers can benefit from globalization of
manufacturing and consumption The issue of global standards is contentious
because different countries have different trajectories of development The
standards of developing countries may not be acceptable to a developed country
On the other hand developing countries will some- times argue that they cannot
adopt the standards of the developed world because of the high costs associated
with these standards Nevertheless exports from developing countries should
adhere to the standards of the export markets Accordingly all those involved
in the global supply chain such as suppliers manufacturers and marketers need
to develop systems to ensure the standards are applied89
This issue with toy recalls takes on another dimension of concern in more
local level which is the cost issue caused by the vicious cycle in global supply
chain of toy industry Despite the awareness of Chinese manufacturers 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8813 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-72013 89 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 58
regarding international technical standards it may be hard for them to ignore
cheaper leaded-paint when squeezed between harsh demands on lower cost
from the US importers and domestic problems such as increasing labor cost and
RMB appreciation At this point the vicious cycle can be formed in toy
industryrsquos global supply chain in spite of the information and knowledge about
the current international standards local manufacturers use cheaper leaded paint
for lower cost Detecting excessive lead level from the paint demands on
technical standard becomes harsher within importing countries As a result
such higher standards require more cost for locals to be satisfied which
ultimately completes the vicious cycle Consequently it seems that further
discussion and researches about constructive measures including policy
changes may be essential and important to resolve such crisis more
fundamentally
13 59
REFERENCES
Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 Del V G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45 Jiacheng Z and Lu Hongjie (2013) Analyzing China Harmonization of Technical Barriers to Trade in the EU and US Markets The Twelfth Wuhan International Conference on E-Business ndash Emerging Operations amp Services Management Track Johnson M E (2001a) Learning from toys Lessons in managing supply chain
13 60
risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 Keith13 E13 M13 John13 S13 W13 and13 Tsunehiro13 O13 (2000)13 Quantifying13 the13 Impact13 of13 13 13 13 13 13 13 Technical13 Barriers13 to13 Trade13 A13 Framework13 for13 Analysis13 Policy13 Research13 13 13 13 13 13 13 Working13 Paper13 Development13 Research13 Group13 The13 World13 Bank Lee M A Flynn B B and Frohlich M T (2008) All supply chains donrsquot flow through understanding supply chain issues in product recalls Management and Organization Review 4 167ndash182 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal Marucheck A S (1987) On product liability and quality control IIE Transactions 19 355ndash360 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review Paul W B and Hari B (2008) Toy Recalls and China Emotion vs Evidence Management and Organization Review 42 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Reports and Reviews (Online documents included) Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby- Productshtml
13 61
Brief Guide to Analytical Methods for Measuring Lead in Paint Inter- Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground Report on Technical Barriers to Trade (2013) United States Trade Representative Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf The Impact of the TBT and SPS Agreements on Food Labeling and Safety Regulations httpcspinetorgreportscodexwtospsbthtm The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws-- StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml
13 62
GATTWTO Documents The Technical Barriers to Trade Agreement The General Agreement on Tariffs and Trade 1994 WTO Accession Protocol of The Peoplersquos Republic of China WTO Concerns on Indiarsquos Import Restriction on Chinese Toys WTO Technical information on TBT Trade topics Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm WTO Trade Policy Review (2012) WTO ldquoWhat is the WTOrdquo Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm WTO European Communities ndash Measures Affecting Asbestos and Asbestos- Containing Products WTDS135R
13 63
국문 초록
세계경제에 있어서 각 국가 경제의 연계성이 심화됨에 따라 많은
제조업들의 생산 라인과 공급 사슬 역시 세계화 되면서 주로 디자인이나
브랜드 관리를 담당하는 선진국과 생산과 제조를 담당하는 개발도상국
간의 기술 표준 차이에서 오는 문제점들이 발견되고 있다
세계무역기구(WTO) 체제하에서 무역에 관련된 기술표준들은 무역상
기술장벽 조항(TBT)에 따라 관리되어지나 WTO의 회원국들의 논의 하에
알맞은 조항을 명시하는 것과 조항의 효용성 또는 실제 각국의
기술표준들과 조항의 합치성은 별개의 문제인 것이 사실이다
본 논문은 미국 Mattel 사의 중국산 장난감 회수조치가 WTO
체제하에서 어떠한 법적 의미를 지니는지 살펴보았다 사건 당시 실제로
중국이 미국을 상대로 WTO에 제소하지는 않았지만 오늘날 대두되는
TBT의 중요성과 점점 더 심화되어가는 제조산업의 세계화 현상을
보았을 때 향후 비슷한 사건들이 발생할 가능성이 높기 때문에 이러한
분석은 유의미할 수 있으며 추후 시사하는 바 역시 클 것으로 예상된다
따라서 본 연구에서는 미국의 중국산 장난감 회수조치의 통상법적
사례분석을 통해 TBT가 기술표준문제에서 지니는 법적 의미를
분석하였다
키워드 세계무역기구 무역상 기술장벽협정 기술표준 Mattel사
장난감 회수조치 중국산 장난감
학번 2012-22086
ltstartpagegt10I INTRODUCTION 1II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 4 1 GATT ARTICLE I amp III 4 2 GATT ARTICLE XX(B) amp CHAPEAU OF ARTICLE XX 8 3 TBT UNDER THE WTO SYSTEM amp TBT ARTICLE II 10 4 OTHER RELATED TECHNICAL STANDARDS 20III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 28 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS 28 11 Characteristics of toy industry 28 12 Global supply chain with China involved 31 2 MATTELiexclmacrS TOY RECALL 34 21 Event outline 37 22 Aftermath of toy recall and its damage degree to the toy industry 40 23 Reaction and regulation of the US government and background policy 44 3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT 49 31 Preliminary findings under GATT Agreement 49 32 Legal analysis why USiexclmacrs toy recall is legally controversial under TBT Agreement 51IV FURTHER DISCUSSION AND CONCLUSION 54REFERENCES 59plusmnsup1sup1reg AtildeEcircmiddotIuml 63ltbodygt
13 42
Figure 2 Number of Lead-Contained Toy Recall (1998-2008)66
Apparently the reason why Chinese factory used lead-contained paint was due
to cheaper price Multinational Corporation such as Mattel kept on requiring
low cost and price to their suppliers while suppliers including Chinese
manufacturers were facing serious difficulties regarding the fact that their
export prices were rising due to continuous appreciation of the Yuan and
escalating labor cost Consequently for Chinese factory owners who are often
under intense pressure to lower production costs tend to cut corners in making
products and regularly use cheap and illegal substitutes such as leaded paint to
their toys to survive as Mattelrsquos suppliers Namely Chinese local manufacturers
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 66 Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports
13 43
got pressure not only from Western companiesrsquo appetite for cheaper toys but
also from the fierce local competition to satisfy such appetite Furthermore
numerous toy recalls from the US worsen the situation repeated scandals
involving Chinese products resulted in stringent environmental safety and
manufacturing standards Additional tests and certificates required of
businesses drove up costs even more67 Long supply chain involving multiple
contractors and subcontractors which are common in China were also
nominated as the major contributor Every link in the chain was susceptible to
fraud or contaminated goods Such uncertainty usually contributes to supply
chain breakdown since the larger the chain the more people get involved and
the greater the difficulty in controlling the quality of the product68
Aftermath of toy recall also included remarkable changes after the US
Congress passed the new federal childrenrsquos product laws in August 2008
setting higher standards for toy safety product line adjustments must be done
more frequently and comprehensively to satisfy requirements and standards of
Mattel and policies of US Congress Changes like these affect the factorys
working efficiency and increases costs For instance it takes about a weeks
time to make the machines adapt to new procedures and also involves huge
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 67 ldquoSmall World After All for Toy-making Hubrdquo China Daily December 23 2008 68 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007
13 44
expenditure on purchase of substitute materials when required69 The nightmare
had continued after regulators in Beijing revoked the export licenses of two toy
manufacturers one of the heads of those Chinese company that made toys for
Mattel for fifteen years and was behind the recall this month of about a million
Mattel toys committed suicide in a company warehouse in southern China The
death was the latest development in a year filled with prominent recalls and
product safety scandals involving goods made in China According to the
briefing of Chinese government one of the paint suppliers for Chinese
manufacturer had shipped the company a fake lead-free paint pigment that
could be used in producing paint70
23 Reaction and regulation of the US government and background policy
In the US responsibility for the safety of consumer products with the
exception of food pharmaceuticals and automobiles falls within the
jurisdiction of the US CPSC which regulates the sale and manufacture of more
than 15000 different consumer product The CPSC collects information about
product safety issues from sources such as hospitals doctors newspaper reports
industry reports consumer complaints investigations conducted by its staff and
reports from companies When a company becomes aware of hazards
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 69 ldquoTrouble in Chinarsquos Toy Industryrdquo China Daily December 22 2008 70 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007
13 45
associated with the products it sold it is required by law to inform the CPSC
immediately within 24 hours Based on the information it received the CPSC
works in coordination with the companies involved to recall the hazardous
products from the market The recall notices are publicly available on the
CPSCrsquos website The CPSCrsquos recall notices contain information about the
product being recalled the company recalling the product where the product
was recalled the hazard associated with the usage of the recalled product sale
details such as the number of units sold sales locations sale period and sale
price the procedure to return the product and the remedy offered by the
company71
Authority for the CPSC is provided in the 2008 Consumer Product Safety
Improvement Act (CPSIA) passed by the US Congress which gave makers and
sellers of childrens products such as toys clothing and books have until
February 10 2009 to comply with stricter standards for permissible lead
phthalate content limits and other mandatory safety requirements72 Following
considerable pushback from toymakers who said the deadline was unrealistic
and also applied to products that had already been shipped the CPSC agreed to
delay the deadline for the new testing and certification requirements by a year
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 71 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209 72 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384
13 46
to Feb 10 201073 Apparently this act is the result of a spike of 473 consumer
products recalled in 2007 in what is referred to as the ldquoYear of the Recallrdquo74 It
became effective Aug 14 2009 in the US and imposes tough standards for lead
and chemicals called phthalates in products intended for children age 12 and
under It requires that all childrenrsquos products comply with all applicable
childrenrsquos product safety rules are tested for compliance by a CPSC-accepted
laboratory have a written Childrenrsquos Product Certificate issued by the
manufacturer or importer that provides evidence of the productrsquos compliance
and have permanent tracking information affixed to the product and its
packaging75 In fact the law increased the budget of CPSC imposed new
testing and documentation requirements and set new acceptable levels of
several substances It imposed new requirements on manufacturers of toys and
other consumer products for children The Act also increased fines and
specified jail time for some violations The law became to have more wide-
sweeping nature comparing to a previous bill the Lead-Free Toys Act This
earlier bill was incorporated into this act which was apparently prompted by
various scandals over high lead content in toys in 2007
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 73 ldquoMattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 200913 74 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 75 The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws--StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act
13 47
The Act contained three main standards including exposure levels of lead
phthalate and mandatory testing Especially regarding the exposure level of
lead the legislation reduced the limit of lead allowed in surface coatings or
paint to 90 ppm from then-current limit of 600 ppm effective on 14 August
2009 The legislation reduces the amount of total lead content in childrens
product substrates to 600 ppm by 10 February 2009 300 ppm by 14 August
2009 and 100 ppm by 14 August 2011 On the other hand the legislation
required for mandatory testing that every manufacturer of a product subject to a
consumer product safety rule will provide a General Conformity Certificate to
certify based on unit testing or a reasonable testing program that the product
complies with all safety rules76 These certificates must accompany the product
through the distribution chain through the retailer They must be available to the
CPSC during any inspection The third party testing requirement for lead
content was originally set by the CPSIA at 600 ppm but dropped to 300 ppm in
August 2009 However these lead content testing requirements were stayed by
the CPSC in January 2009 until February 10 2010 In December 2009 this stay
of enforcement was further extended until February 10 2011 In both cases the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 76 Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf
13 48
CPSC cited a need to implement further rulemaking and to give manufacturers
more time to comply77
US regulators also announced plans to set up a Beijing office to help
ensure Chinese exports are safe for Americans following a slew of recalls
involving childrenrsquos toys Particularly the US CSPC sought to establish a
permanent presence overseas for the first time to better cooperate with Chinese
regulators and companies so the countryrsquos products are up to US standards It
also planned to have commission staff working in the embassy in Beijing to
work with manufacturers and Chinese regulators One major task of Beijing
office was to educate Chinese manufacturers about the new requirements under
the CPSIA Considering some mutual economic interests between the US and
China Chinese manufacturers are expected to comply with this law since the
large retailers in the US require them to meet such standard78
Amid growing concerns over the safety of Chinese products the US
launched negotiations towards a common safety standard for toys on November
17 in Brussels with the EU as well The talks were formally opened during a
trilateral high-level meeting between EU Consumer Affairs Commissioner
Meglena Kuneva the US Chairman of the Consumer Product Safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 77 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review 78 ldquoUS seeks China office to ensure export safetyrdquo China Daily July 31 2009
13 49
Commission Nancy Nord and the Chinese Vice-Minister of AQSIQ Wei
Chuanzhong The three sides have decided to bring their joint efforts to a new
level by aligning their standards Toys will be the first targets since around 75
percent of toys sold around the world are made in China Common standards
and policy consistence are very crucial for Chinese manufacturers to do their
business in a fair and transparent arena points out Liang Mei deputy chairman
of China Toy Association Another comment was added that the companys
strong focus on research and development would help it to overcome the new
technological barriers and avoid safety disputes79 A certain kind of special
team that is engaged in investigating and studying technology standards of
various nations and international trends and managing onersquos own safety
standards higher than the general or keep it ahead of the criteria of the exporting
marketplaces were also suggested as solution by industry experts80
3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT
31 Preliminary findings under GATT Agreement
A preliminary research about the legitimacy of USrsquos recall on Chinese
toys under GATT Agreement insists that by placing a temporary ban on
Chinese toy products the United States would violate Article III which is
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 79 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007 80 ldquoTrouble in Toy Industryrdquo China Daily December 22 2008
13 50
National Treatment Despite violating GATT Article III4 the author insists
that a Panel would likely find the temporary ban on Chinese toy products valid
under Article XX(b) based on following rationales most of all the temporary
ban on Chinese toys is within the policies designated to protect the human life
and health of American children Just as the Panel in lsquoThailand ndash Cigarettersquo
case has recognized the negative human health effects of smoking a Panel
would likely conclude that the use of lead in childrenrsquos toys creates a negative
health effect It would likely then find that the United States sufficiently sets
forth a prima facie case for an Article XX(b) exception81 Moreover the author
writes no alternative measure could adequately diminish the high risk of lead
contamination of Chinese toys and therefore hold the strict measure valid
Authorrsquos opinion that the temporary ban on Chinese toy does not arbitrarily or
unjustifiably discriminate against Chinese toy imports also leads to justification
of US toy recall The logic behind is that the ban targets Chinese toy imports
because previous US measures failed to curtail the significant volume of
contaminated Chinese toys entering the US markets Since there are no
ulterior ldquoprotectionist objectivesrdquo the measure is not a ldquodisguised restrictionrdquo
under Article XXrsquos chapeau Therefore the author argues that since the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8113 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213
13 51
temporary ban satisfies all the requirements of Article XX(b) a Panel would
likely rule that it does not violate GATT principles82
32 Legal analysis why USrsquos toy recall is legally controversial under TBT Agreement When based on TBT Agreement one of the articles related to the USrsquos
recall on Chinese toy imports include Article II1 which states ldquoimported
product shall be accorded treatment no less favourable than that accorded to
domestic like productsrdquo representing MFN principle and NT 83 The other one
is Article II2 that regulates member statesrsquo measures not to be trade-restrictive
by stipulating that ldquotechnical regulations shall not be more trade-restrictive than
necessary to fulfill a legitimate objective taking account of the risks non-
fulfilment would createrdquo84
First of all Article II1 of TBT Agreement is highly likely to be violated
because it would treat Chinese toy imports less favorably than US domestic
toys To put in more detail since the essential factor that needs to be considered
is ldquolikenessrdquo between exports and imports determining whether US toys and
Chinese toys are like products under the meaning of Article II1 must be the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8213 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 83 TBT Art II1 84 TBT Art II2
13 52
prior analysis to reach such likely conclusion Just as Uche wrote in the legal
analysis under GATT Agreement Chinese toy imports are like products with
respect to US toys under the definition promulgated by GATT Article III4
because the ban would affect the ldquointernal sale offering for sale purchase
transportation distribution or userdquo of the Chinese toys85 According to Uche
ldquoin determining whether imported and domestic products are like products not
only the properties nature and quality of the product but also the end use of the
product must be consideredrdquo86 In fact Chinese toys and American toys share
similar nature which is to entertain children and manufacturers do not affect
such nature whether they are Americans or Chinese Also since manufacturing
factories in China are managed and controlled by Mattel with its same
operation policy the quality of Chinese-made toys and American-made toys
within Mattelrsquos manufacturing chain seems to be quite identical as well On top
of that regardless of their manufacturers toys generally have the same end-
users children When compared to customers in other age groups they seem to
share relatively similar tastes and consumer habits
On the other hand USrsquos recall on its Chinese imports can be analyzed
consistent with Article II2 of TBT Agreement According to the Panel Report
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 85 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 8613 Ibid13
13 53
of lsquoUS ndash Tunarsquo case the analysis of Article II2 of the TBT Agreement may be
conducted in two steps first to determine whether a certain action is taken to
fulfill a legitimate objective which include ldquoprotection of human health or
safetyrdquo and second if that is the case to determine whether that measure is
less trade-restrictive than necessary to fulfill such objective taking account of
the risks non-fulfillment would create87 Based on such criteria USrsquos recall was
due to protect American children from the exposure to the lead paint which can
be interpreted as the ldquolegitimate objectiverdquo On top of that the measure done by
the US can be regarded as less trade-restrictive than necessary to fulfill such
objective with the consideration about risks non-fulfillment would create since
the measure was merely a temporary recall on Mattelrsquos defects rather than
unilateral and arbitrary import restriction against the entire Chinese imports to
the US Also such measure may be originated from the risk-assessment of the
case when the legitimate objective protection of human health or safety has
failed to be fulfilled which might trigger serious physical and mental problems
to American children Therefore it can be concluded that USrsquos toy recall is not
inconsistent with TBT Article II2 when considering aforementioned facts
However although Article II2 is satisfied the recall measure taken by the US
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8713 WTO Panel Report lsquoUS mdash Tunarsquo (WTDS381R)
13
13 54
is still questionable because Article II1 and II2 of TBT Agreement are
obligations of WTO member nations which implies that both articles must be
satisfied to acquire legitimacy unlike the preliminary analysis based on GATT
Agreement Thus when the case similar to this occasion is brought to the
international court under the WTO there would be high probability that the
respondentrsquos recall measure might trigger legal controversy under the TBT
Agreement
IV FURTHER DISCUSSION AND CONCLUSION
This paper overall has implemented the case study of which the US has
recalled on Chinese toy imports concerning the lead paint and has analyzed the
suitability and legitimacy of such measure in light of TBT Agreement Prior to
the case study some applicable international rules were introduced GATT
Article I III XX(b) and the chapeau of Article XX which are MFN Principle
NT and General Exceptions to GATT provision respectively formulated the
basis of TBT Agreement In terms of TBT Agreement Article II1 and II2
were the main provision those are applicable to this specific case
Following such applicable international agreements toy industry trend
and the event outline of USrsquos recall on Chinese toy imports were displayed
Along with its volatile and seasonal characteristics the toy industry usually
13 55
incurs relatively higher costs on obsolete inventory lost sales and markdown
Also it is important strategy to survive that providing creative yet price-
competitive toys at the right quantity at the right stores during the very short
selling-windows At this point toy recall case done by the US on Chinese
imports in 2007 was one of the empirical evidence that shows aforementioned
drawback that toy industry and China as manufacturer is suffering from
Particularly this case of Mattelrsquos toy recall against Chinese toy products had
noteworthy significance as the occasion of which a certain multinational
corporationrsquos manufacture outsourcing got expanded to the scale of national
trade dispute concerning consumer product safety issue
Applying abovementioned articles from the TBT Agreement as an
analysis framework some legal controversies were presented regarding the US
toy recall case in the following section As the preliminary finding proved
based on GATT Agreement the recall measure itself violates MFN principle
and NT Nonetheless unlike GATT Agreement which contains exception
clause that justifies such violation TBT does not include any kind of
justification mechanism Therefore although the recall measure done by the US
satisfies Article II2 violation of Article II1 of TBT may cause legal
controversy when the similar case is brought to WTO
On the basis of such occasion and its legal issues several important
13 56
implications in the practical aspect can be drawn for the further discussion It
seems that although China is already well aware of the necessity to adopt and
apply international standards and to make their domestic ones harmonizing with
international norms through remarkable efforts as shown in some international
trade reports China is rather suffering from the disjunction between
continuously improving international standards and Chinarsquos lack of strict and
uniform enforcement of standards This may imply that efforts to make
international agreement and its application consistent must be done by both
international organization and local governments for effective connection
between the public and private sector Particularly the WTO should not stop at
establishing provisions but focus more on implementation with consideration
on each member nationrsquos industry environment and condition especially
regarding those of developing countries Consequently not only technical
standards and certificate management but also education and training program
for the industry fields ought to be provided in the scale of international
organizations
The Chinese government and industry groups also need to address this by
ensuring that Chinese exporters adhere to the standards of the importing
country Companies must invest time and effort in developing not only
standards and principles of safety for their suppliers but must also invest in
13 57
education and training to build the skills and abilities within the supplier
network to assure product safety88 At the same time the governments of
importing countries need to encourage Chinese authorities to develop global
standards on consumables then legislate and monitor them The difference in
standards across the world is clearly an issue These differences need to be
addressed with high priority so that consumers can benefit from globalization of
manufacturing and consumption The issue of global standards is contentious
because different countries have different trajectories of development The
standards of developing countries may not be acceptable to a developed country
On the other hand developing countries will some- times argue that they cannot
adopt the standards of the developed world because of the high costs associated
with these standards Nevertheless exports from developing countries should
adhere to the standards of the export markets Accordingly all those involved
in the global supply chain such as suppliers manufacturers and marketers need
to develop systems to ensure the standards are applied89
This issue with toy recalls takes on another dimension of concern in more
local level which is the cost issue caused by the vicious cycle in global supply
chain of toy industry Despite the awareness of Chinese manufacturers 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8813 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-72013 89 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 58
regarding international technical standards it may be hard for them to ignore
cheaper leaded-paint when squeezed between harsh demands on lower cost
from the US importers and domestic problems such as increasing labor cost and
RMB appreciation At this point the vicious cycle can be formed in toy
industryrsquos global supply chain in spite of the information and knowledge about
the current international standards local manufacturers use cheaper leaded paint
for lower cost Detecting excessive lead level from the paint demands on
technical standard becomes harsher within importing countries As a result
such higher standards require more cost for locals to be satisfied which
ultimately completes the vicious cycle Consequently it seems that further
discussion and researches about constructive measures including policy
changes may be essential and important to resolve such crisis more
fundamentally
13 59
REFERENCES
Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 Del V G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45 Jiacheng Z and Lu Hongjie (2013) Analyzing China Harmonization of Technical Barriers to Trade in the EU and US Markets The Twelfth Wuhan International Conference on E-Business ndash Emerging Operations amp Services Management Track Johnson M E (2001a) Learning from toys Lessons in managing supply chain
13 60
risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 Keith13 E13 M13 John13 S13 W13 and13 Tsunehiro13 O13 (2000)13 Quantifying13 the13 Impact13 of13 13 13 13 13 13 13 Technical13 Barriers13 to13 Trade13 A13 Framework13 for13 Analysis13 Policy13 Research13 13 13 13 13 13 13 Working13 Paper13 Development13 Research13 Group13 The13 World13 Bank Lee M A Flynn B B and Frohlich M T (2008) All supply chains donrsquot flow through understanding supply chain issues in product recalls Management and Organization Review 4 167ndash182 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal Marucheck A S (1987) On product liability and quality control IIE Transactions 19 355ndash360 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review Paul W B and Hari B (2008) Toy Recalls and China Emotion vs Evidence Management and Organization Review 42 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Reports and Reviews (Online documents included) Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby- Productshtml
13 61
Brief Guide to Analytical Methods for Measuring Lead in Paint Inter- Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground Report on Technical Barriers to Trade (2013) United States Trade Representative Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf The Impact of the TBT and SPS Agreements on Food Labeling and Safety Regulations httpcspinetorgreportscodexwtospsbthtm The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws-- StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml
13 62
GATTWTO Documents The Technical Barriers to Trade Agreement The General Agreement on Tariffs and Trade 1994 WTO Accession Protocol of The Peoplersquos Republic of China WTO Concerns on Indiarsquos Import Restriction on Chinese Toys WTO Technical information on TBT Trade topics Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm WTO Trade Policy Review (2012) WTO ldquoWhat is the WTOrdquo Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm WTO European Communities ndash Measures Affecting Asbestos and Asbestos- Containing Products WTDS135R
13 63
국문 초록
세계경제에 있어서 각 국가 경제의 연계성이 심화됨에 따라 많은
제조업들의 생산 라인과 공급 사슬 역시 세계화 되면서 주로 디자인이나
브랜드 관리를 담당하는 선진국과 생산과 제조를 담당하는 개발도상국
간의 기술 표준 차이에서 오는 문제점들이 발견되고 있다
세계무역기구(WTO) 체제하에서 무역에 관련된 기술표준들은 무역상
기술장벽 조항(TBT)에 따라 관리되어지나 WTO의 회원국들의 논의 하에
알맞은 조항을 명시하는 것과 조항의 효용성 또는 실제 각국의
기술표준들과 조항의 합치성은 별개의 문제인 것이 사실이다
본 논문은 미국 Mattel 사의 중국산 장난감 회수조치가 WTO
체제하에서 어떠한 법적 의미를 지니는지 살펴보았다 사건 당시 실제로
중국이 미국을 상대로 WTO에 제소하지는 않았지만 오늘날 대두되는
TBT의 중요성과 점점 더 심화되어가는 제조산업의 세계화 현상을
보았을 때 향후 비슷한 사건들이 발생할 가능성이 높기 때문에 이러한
분석은 유의미할 수 있으며 추후 시사하는 바 역시 클 것으로 예상된다
따라서 본 연구에서는 미국의 중국산 장난감 회수조치의 통상법적
사례분석을 통해 TBT가 기술표준문제에서 지니는 법적 의미를
분석하였다
키워드 세계무역기구 무역상 기술장벽협정 기술표준 Mattel사
장난감 회수조치 중국산 장난감
학번 2012-22086
ltstartpagegt10I INTRODUCTION 1II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 4 1 GATT ARTICLE I amp III 4 2 GATT ARTICLE XX(B) amp CHAPEAU OF ARTICLE XX 8 3 TBT UNDER THE WTO SYSTEM amp TBT ARTICLE II 10 4 OTHER RELATED TECHNICAL STANDARDS 20III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 28 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS 28 11 Characteristics of toy industry 28 12 Global supply chain with China involved 31 2 MATTELiexclmacrS TOY RECALL 34 21 Event outline 37 22 Aftermath of toy recall and its damage degree to the toy industry 40 23 Reaction and regulation of the US government and background policy 44 3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT 49 31 Preliminary findings under GATT Agreement 49 32 Legal analysis why USiexclmacrs toy recall is legally controversial under TBT Agreement 51IV FURTHER DISCUSSION AND CONCLUSION 54REFERENCES 59plusmnsup1sup1reg AtildeEcircmiddotIuml 63ltbodygt
13 43
got pressure not only from Western companiesrsquo appetite for cheaper toys but
also from the fierce local competition to satisfy such appetite Furthermore
numerous toy recalls from the US worsen the situation repeated scandals
involving Chinese products resulted in stringent environmental safety and
manufacturing standards Additional tests and certificates required of
businesses drove up costs even more67 Long supply chain involving multiple
contractors and subcontractors which are common in China were also
nominated as the major contributor Every link in the chain was susceptible to
fraud or contaminated goods Such uncertainty usually contributes to supply
chain breakdown since the larger the chain the more people get involved and
the greater the difficulty in controlling the quality of the product68
Aftermath of toy recall also included remarkable changes after the US
Congress passed the new federal childrenrsquos product laws in August 2008
setting higher standards for toy safety product line adjustments must be done
more frequently and comprehensively to satisfy requirements and standards of
Mattel and policies of US Congress Changes like these affect the factorys
working efficiency and increases costs For instance it takes about a weeks
time to make the machines adapt to new procedures and also involves huge
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 67 ldquoSmall World After All for Toy-making Hubrdquo China Daily December 23 2008 68 ldquoScandal and Suicide in China A Dark Side of Toysrdquo The New York Times August 23 2007
13 44
expenditure on purchase of substitute materials when required69 The nightmare
had continued after regulators in Beijing revoked the export licenses of two toy
manufacturers one of the heads of those Chinese company that made toys for
Mattel for fifteen years and was behind the recall this month of about a million
Mattel toys committed suicide in a company warehouse in southern China The
death was the latest development in a year filled with prominent recalls and
product safety scandals involving goods made in China According to the
briefing of Chinese government one of the paint suppliers for Chinese
manufacturer had shipped the company a fake lead-free paint pigment that
could be used in producing paint70
23 Reaction and regulation of the US government and background policy
In the US responsibility for the safety of consumer products with the
exception of food pharmaceuticals and automobiles falls within the
jurisdiction of the US CPSC which regulates the sale and manufacture of more
than 15000 different consumer product The CPSC collects information about
product safety issues from sources such as hospitals doctors newspaper reports
industry reports consumer complaints investigations conducted by its staff and
reports from companies When a company becomes aware of hazards
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 69 ldquoTrouble in Chinarsquos Toy Industryrdquo China Daily December 22 2008 70 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007
13 45
associated with the products it sold it is required by law to inform the CPSC
immediately within 24 hours Based on the information it received the CPSC
works in coordination with the companies involved to recall the hazardous
products from the market The recall notices are publicly available on the
CPSCrsquos website The CPSCrsquos recall notices contain information about the
product being recalled the company recalling the product where the product
was recalled the hazard associated with the usage of the recalled product sale
details such as the number of units sold sales locations sale period and sale
price the procedure to return the product and the remedy offered by the
company71
Authority for the CPSC is provided in the 2008 Consumer Product Safety
Improvement Act (CPSIA) passed by the US Congress which gave makers and
sellers of childrens products such as toys clothing and books have until
February 10 2009 to comply with stricter standards for permissible lead
phthalate content limits and other mandatory safety requirements72 Following
considerable pushback from toymakers who said the deadline was unrealistic
and also applied to products that had already been shipped the CPSC agreed to
delay the deadline for the new testing and certification requirements by a year
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 71 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209 72 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384
13 46
to Feb 10 201073 Apparently this act is the result of a spike of 473 consumer
products recalled in 2007 in what is referred to as the ldquoYear of the Recallrdquo74 It
became effective Aug 14 2009 in the US and imposes tough standards for lead
and chemicals called phthalates in products intended for children age 12 and
under It requires that all childrenrsquos products comply with all applicable
childrenrsquos product safety rules are tested for compliance by a CPSC-accepted
laboratory have a written Childrenrsquos Product Certificate issued by the
manufacturer or importer that provides evidence of the productrsquos compliance
and have permanent tracking information affixed to the product and its
packaging75 In fact the law increased the budget of CPSC imposed new
testing and documentation requirements and set new acceptable levels of
several substances It imposed new requirements on manufacturers of toys and
other consumer products for children The Act also increased fines and
specified jail time for some violations The law became to have more wide-
sweeping nature comparing to a previous bill the Lead-Free Toys Act This
earlier bill was incorporated into this act which was apparently prompted by
various scandals over high lead content in toys in 2007
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 73 ldquoMattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 200913 74 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 75 The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws--StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act
13 47
The Act contained three main standards including exposure levels of lead
phthalate and mandatory testing Especially regarding the exposure level of
lead the legislation reduced the limit of lead allowed in surface coatings or
paint to 90 ppm from then-current limit of 600 ppm effective on 14 August
2009 The legislation reduces the amount of total lead content in childrens
product substrates to 600 ppm by 10 February 2009 300 ppm by 14 August
2009 and 100 ppm by 14 August 2011 On the other hand the legislation
required for mandatory testing that every manufacturer of a product subject to a
consumer product safety rule will provide a General Conformity Certificate to
certify based on unit testing or a reasonable testing program that the product
complies with all safety rules76 These certificates must accompany the product
through the distribution chain through the retailer They must be available to the
CPSC during any inspection The third party testing requirement for lead
content was originally set by the CPSIA at 600 ppm but dropped to 300 ppm in
August 2009 However these lead content testing requirements were stayed by
the CPSC in January 2009 until February 10 2010 In December 2009 this stay
of enforcement was further extended until February 10 2011 In both cases the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 76 Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf
13 48
CPSC cited a need to implement further rulemaking and to give manufacturers
more time to comply77
US regulators also announced plans to set up a Beijing office to help
ensure Chinese exports are safe for Americans following a slew of recalls
involving childrenrsquos toys Particularly the US CSPC sought to establish a
permanent presence overseas for the first time to better cooperate with Chinese
regulators and companies so the countryrsquos products are up to US standards It
also planned to have commission staff working in the embassy in Beijing to
work with manufacturers and Chinese regulators One major task of Beijing
office was to educate Chinese manufacturers about the new requirements under
the CPSIA Considering some mutual economic interests between the US and
China Chinese manufacturers are expected to comply with this law since the
large retailers in the US require them to meet such standard78
Amid growing concerns over the safety of Chinese products the US
launched negotiations towards a common safety standard for toys on November
17 in Brussels with the EU as well The talks were formally opened during a
trilateral high-level meeting between EU Consumer Affairs Commissioner
Meglena Kuneva the US Chairman of the Consumer Product Safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 77 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review 78 ldquoUS seeks China office to ensure export safetyrdquo China Daily July 31 2009
13 49
Commission Nancy Nord and the Chinese Vice-Minister of AQSIQ Wei
Chuanzhong The three sides have decided to bring their joint efforts to a new
level by aligning their standards Toys will be the first targets since around 75
percent of toys sold around the world are made in China Common standards
and policy consistence are very crucial for Chinese manufacturers to do their
business in a fair and transparent arena points out Liang Mei deputy chairman
of China Toy Association Another comment was added that the companys
strong focus on research and development would help it to overcome the new
technological barriers and avoid safety disputes79 A certain kind of special
team that is engaged in investigating and studying technology standards of
various nations and international trends and managing onersquos own safety
standards higher than the general or keep it ahead of the criteria of the exporting
marketplaces were also suggested as solution by industry experts80
3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT
31 Preliminary findings under GATT Agreement
A preliminary research about the legitimacy of USrsquos recall on Chinese
toys under GATT Agreement insists that by placing a temporary ban on
Chinese toy products the United States would violate Article III which is
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 79 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007 80 ldquoTrouble in Toy Industryrdquo China Daily December 22 2008
13 50
National Treatment Despite violating GATT Article III4 the author insists
that a Panel would likely find the temporary ban on Chinese toy products valid
under Article XX(b) based on following rationales most of all the temporary
ban on Chinese toys is within the policies designated to protect the human life
and health of American children Just as the Panel in lsquoThailand ndash Cigarettersquo
case has recognized the negative human health effects of smoking a Panel
would likely conclude that the use of lead in childrenrsquos toys creates a negative
health effect It would likely then find that the United States sufficiently sets
forth a prima facie case for an Article XX(b) exception81 Moreover the author
writes no alternative measure could adequately diminish the high risk of lead
contamination of Chinese toys and therefore hold the strict measure valid
Authorrsquos opinion that the temporary ban on Chinese toy does not arbitrarily or
unjustifiably discriminate against Chinese toy imports also leads to justification
of US toy recall The logic behind is that the ban targets Chinese toy imports
because previous US measures failed to curtail the significant volume of
contaminated Chinese toys entering the US markets Since there are no
ulterior ldquoprotectionist objectivesrdquo the measure is not a ldquodisguised restrictionrdquo
under Article XXrsquos chapeau Therefore the author argues that since the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8113 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213
13 51
temporary ban satisfies all the requirements of Article XX(b) a Panel would
likely rule that it does not violate GATT principles82
32 Legal analysis why USrsquos toy recall is legally controversial under TBT Agreement When based on TBT Agreement one of the articles related to the USrsquos
recall on Chinese toy imports include Article II1 which states ldquoimported
product shall be accorded treatment no less favourable than that accorded to
domestic like productsrdquo representing MFN principle and NT 83 The other one
is Article II2 that regulates member statesrsquo measures not to be trade-restrictive
by stipulating that ldquotechnical regulations shall not be more trade-restrictive than
necessary to fulfill a legitimate objective taking account of the risks non-
fulfilment would createrdquo84
First of all Article II1 of TBT Agreement is highly likely to be violated
because it would treat Chinese toy imports less favorably than US domestic
toys To put in more detail since the essential factor that needs to be considered
is ldquolikenessrdquo between exports and imports determining whether US toys and
Chinese toys are like products under the meaning of Article II1 must be the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8213 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 83 TBT Art II1 84 TBT Art II2
13 52
prior analysis to reach such likely conclusion Just as Uche wrote in the legal
analysis under GATT Agreement Chinese toy imports are like products with
respect to US toys under the definition promulgated by GATT Article III4
because the ban would affect the ldquointernal sale offering for sale purchase
transportation distribution or userdquo of the Chinese toys85 According to Uche
ldquoin determining whether imported and domestic products are like products not
only the properties nature and quality of the product but also the end use of the
product must be consideredrdquo86 In fact Chinese toys and American toys share
similar nature which is to entertain children and manufacturers do not affect
such nature whether they are Americans or Chinese Also since manufacturing
factories in China are managed and controlled by Mattel with its same
operation policy the quality of Chinese-made toys and American-made toys
within Mattelrsquos manufacturing chain seems to be quite identical as well On top
of that regardless of their manufacturers toys generally have the same end-
users children When compared to customers in other age groups they seem to
share relatively similar tastes and consumer habits
On the other hand USrsquos recall on its Chinese imports can be analyzed
consistent with Article II2 of TBT Agreement According to the Panel Report
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 85 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 8613 Ibid13
13 53
of lsquoUS ndash Tunarsquo case the analysis of Article II2 of the TBT Agreement may be
conducted in two steps first to determine whether a certain action is taken to
fulfill a legitimate objective which include ldquoprotection of human health or
safetyrdquo and second if that is the case to determine whether that measure is
less trade-restrictive than necessary to fulfill such objective taking account of
the risks non-fulfillment would create87 Based on such criteria USrsquos recall was
due to protect American children from the exposure to the lead paint which can
be interpreted as the ldquolegitimate objectiverdquo On top of that the measure done by
the US can be regarded as less trade-restrictive than necessary to fulfill such
objective with the consideration about risks non-fulfillment would create since
the measure was merely a temporary recall on Mattelrsquos defects rather than
unilateral and arbitrary import restriction against the entire Chinese imports to
the US Also such measure may be originated from the risk-assessment of the
case when the legitimate objective protection of human health or safety has
failed to be fulfilled which might trigger serious physical and mental problems
to American children Therefore it can be concluded that USrsquos toy recall is not
inconsistent with TBT Article II2 when considering aforementioned facts
However although Article II2 is satisfied the recall measure taken by the US
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8713 WTO Panel Report lsquoUS mdash Tunarsquo (WTDS381R)
13
13 54
is still questionable because Article II1 and II2 of TBT Agreement are
obligations of WTO member nations which implies that both articles must be
satisfied to acquire legitimacy unlike the preliminary analysis based on GATT
Agreement Thus when the case similar to this occasion is brought to the
international court under the WTO there would be high probability that the
respondentrsquos recall measure might trigger legal controversy under the TBT
Agreement
IV FURTHER DISCUSSION AND CONCLUSION
This paper overall has implemented the case study of which the US has
recalled on Chinese toy imports concerning the lead paint and has analyzed the
suitability and legitimacy of such measure in light of TBT Agreement Prior to
the case study some applicable international rules were introduced GATT
Article I III XX(b) and the chapeau of Article XX which are MFN Principle
NT and General Exceptions to GATT provision respectively formulated the
basis of TBT Agreement In terms of TBT Agreement Article II1 and II2
were the main provision those are applicable to this specific case
Following such applicable international agreements toy industry trend
and the event outline of USrsquos recall on Chinese toy imports were displayed
Along with its volatile and seasonal characteristics the toy industry usually
13 55
incurs relatively higher costs on obsolete inventory lost sales and markdown
Also it is important strategy to survive that providing creative yet price-
competitive toys at the right quantity at the right stores during the very short
selling-windows At this point toy recall case done by the US on Chinese
imports in 2007 was one of the empirical evidence that shows aforementioned
drawback that toy industry and China as manufacturer is suffering from
Particularly this case of Mattelrsquos toy recall against Chinese toy products had
noteworthy significance as the occasion of which a certain multinational
corporationrsquos manufacture outsourcing got expanded to the scale of national
trade dispute concerning consumer product safety issue
Applying abovementioned articles from the TBT Agreement as an
analysis framework some legal controversies were presented regarding the US
toy recall case in the following section As the preliminary finding proved
based on GATT Agreement the recall measure itself violates MFN principle
and NT Nonetheless unlike GATT Agreement which contains exception
clause that justifies such violation TBT does not include any kind of
justification mechanism Therefore although the recall measure done by the US
satisfies Article II2 violation of Article II1 of TBT may cause legal
controversy when the similar case is brought to WTO
On the basis of such occasion and its legal issues several important
13 56
implications in the practical aspect can be drawn for the further discussion It
seems that although China is already well aware of the necessity to adopt and
apply international standards and to make their domestic ones harmonizing with
international norms through remarkable efforts as shown in some international
trade reports China is rather suffering from the disjunction between
continuously improving international standards and Chinarsquos lack of strict and
uniform enforcement of standards This may imply that efforts to make
international agreement and its application consistent must be done by both
international organization and local governments for effective connection
between the public and private sector Particularly the WTO should not stop at
establishing provisions but focus more on implementation with consideration
on each member nationrsquos industry environment and condition especially
regarding those of developing countries Consequently not only technical
standards and certificate management but also education and training program
for the industry fields ought to be provided in the scale of international
organizations
The Chinese government and industry groups also need to address this by
ensuring that Chinese exporters adhere to the standards of the importing
country Companies must invest time and effort in developing not only
standards and principles of safety for their suppliers but must also invest in
13 57
education and training to build the skills and abilities within the supplier
network to assure product safety88 At the same time the governments of
importing countries need to encourage Chinese authorities to develop global
standards on consumables then legislate and monitor them The difference in
standards across the world is clearly an issue These differences need to be
addressed with high priority so that consumers can benefit from globalization of
manufacturing and consumption The issue of global standards is contentious
because different countries have different trajectories of development The
standards of developing countries may not be acceptable to a developed country
On the other hand developing countries will some- times argue that they cannot
adopt the standards of the developed world because of the high costs associated
with these standards Nevertheless exports from developing countries should
adhere to the standards of the export markets Accordingly all those involved
in the global supply chain such as suppliers manufacturers and marketers need
to develop systems to ensure the standards are applied89
This issue with toy recalls takes on another dimension of concern in more
local level which is the cost issue caused by the vicious cycle in global supply
chain of toy industry Despite the awareness of Chinese manufacturers 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8813 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-72013 89 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 58
regarding international technical standards it may be hard for them to ignore
cheaper leaded-paint when squeezed between harsh demands on lower cost
from the US importers and domestic problems such as increasing labor cost and
RMB appreciation At this point the vicious cycle can be formed in toy
industryrsquos global supply chain in spite of the information and knowledge about
the current international standards local manufacturers use cheaper leaded paint
for lower cost Detecting excessive lead level from the paint demands on
technical standard becomes harsher within importing countries As a result
such higher standards require more cost for locals to be satisfied which
ultimately completes the vicious cycle Consequently it seems that further
discussion and researches about constructive measures including policy
changes may be essential and important to resolve such crisis more
fundamentally
13 59
REFERENCES
Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 Del V G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45 Jiacheng Z and Lu Hongjie (2013) Analyzing China Harmonization of Technical Barriers to Trade in the EU and US Markets The Twelfth Wuhan International Conference on E-Business ndash Emerging Operations amp Services Management Track Johnson M E (2001a) Learning from toys Lessons in managing supply chain
13 60
risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 Keith13 E13 M13 John13 S13 W13 and13 Tsunehiro13 O13 (2000)13 Quantifying13 the13 Impact13 of13 13 13 13 13 13 13 Technical13 Barriers13 to13 Trade13 A13 Framework13 for13 Analysis13 Policy13 Research13 13 13 13 13 13 13 Working13 Paper13 Development13 Research13 Group13 The13 World13 Bank Lee M A Flynn B B and Frohlich M T (2008) All supply chains donrsquot flow through understanding supply chain issues in product recalls Management and Organization Review 4 167ndash182 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal Marucheck A S (1987) On product liability and quality control IIE Transactions 19 355ndash360 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review Paul W B and Hari B (2008) Toy Recalls and China Emotion vs Evidence Management and Organization Review 42 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Reports and Reviews (Online documents included) Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby- Productshtml
13 61
Brief Guide to Analytical Methods for Measuring Lead in Paint Inter- Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground Report on Technical Barriers to Trade (2013) United States Trade Representative Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf The Impact of the TBT and SPS Agreements on Food Labeling and Safety Regulations httpcspinetorgreportscodexwtospsbthtm The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws-- StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml
13 62
GATTWTO Documents The Technical Barriers to Trade Agreement The General Agreement on Tariffs and Trade 1994 WTO Accession Protocol of The Peoplersquos Republic of China WTO Concerns on Indiarsquos Import Restriction on Chinese Toys WTO Technical information on TBT Trade topics Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm WTO Trade Policy Review (2012) WTO ldquoWhat is the WTOrdquo Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm WTO European Communities ndash Measures Affecting Asbestos and Asbestos- Containing Products WTDS135R
13 63
국문 초록
세계경제에 있어서 각 국가 경제의 연계성이 심화됨에 따라 많은
제조업들의 생산 라인과 공급 사슬 역시 세계화 되면서 주로 디자인이나
브랜드 관리를 담당하는 선진국과 생산과 제조를 담당하는 개발도상국
간의 기술 표준 차이에서 오는 문제점들이 발견되고 있다
세계무역기구(WTO) 체제하에서 무역에 관련된 기술표준들은 무역상
기술장벽 조항(TBT)에 따라 관리되어지나 WTO의 회원국들의 논의 하에
알맞은 조항을 명시하는 것과 조항의 효용성 또는 실제 각국의
기술표준들과 조항의 합치성은 별개의 문제인 것이 사실이다
본 논문은 미국 Mattel 사의 중국산 장난감 회수조치가 WTO
체제하에서 어떠한 법적 의미를 지니는지 살펴보았다 사건 당시 실제로
중국이 미국을 상대로 WTO에 제소하지는 않았지만 오늘날 대두되는
TBT의 중요성과 점점 더 심화되어가는 제조산업의 세계화 현상을
보았을 때 향후 비슷한 사건들이 발생할 가능성이 높기 때문에 이러한
분석은 유의미할 수 있으며 추후 시사하는 바 역시 클 것으로 예상된다
따라서 본 연구에서는 미국의 중국산 장난감 회수조치의 통상법적
사례분석을 통해 TBT가 기술표준문제에서 지니는 법적 의미를
분석하였다
키워드 세계무역기구 무역상 기술장벽협정 기술표준 Mattel사
장난감 회수조치 중국산 장난감
학번 2012-22086
ltstartpagegt10I INTRODUCTION 1II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 4 1 GATT ARTICLE I amp III 4 2 GATT ARTICLE XX(B) amp CHAPEAU OF ARTICLE XX 8 3 TBT UNDER THE WTO SYSTEM amp TBT ARTICLE II 10 4 OTHER RELATED TECHNICAL STANDARDS 20III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 28 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS 28 11 Characteristics of toy industry 28 12 Global supply chain with China involved 31 2 MATTELiexclmacrS TOY RECALL 34 21 Event outline 37 22 Aftermath of toy recall and its damage degree to the toy industry 40 23 Reaction and regulation of the US government and background policy 44 3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT 49 31 Preliminary findings under GATT Agreement 49 32 Legal analysis why USiexclmacrs toy recall is legally controversial under TBT Agreement 51IV FURTHER DISCUSSION AND CONCLUSION 54REFERENCES 59plusmnsup1sup1reg AtildeEcircmiddotIuml 63ltbodygt
13 44
expenditure on purchase of substitute materials when required69 The nightmare
had continued after regulators in Beijing revoked the export licenses of two toy
manufacturers one of the heads of those Chinese company that made toys for
Mattel for fifteen years and was behind the recall this month of about a million
Mattel toys committed suicide in a company warehouse in southern China The
death was the latest development in a year filled with prominent recalls and
product safety scandals involving goods made in China According to the
briefing of Chinese government one of the paint suppliers for Chinese
manufacturer had shipped the company a fake lead-free paint pigment that
could be used in producing paint70
23 Reaction and regulation of the US government and background policy
In the US responsibility for the safety of consumer products with the
exception of food pharmaceuticals and automobiles falls within the
jurisdiction of the US CPSC which regulates the sale and manufacture of more
than 15000 different consumer product The CPSC collects information about
product safety issues from sources such as hospitals doctors newspaper reports
industry reports consumer complaints investigations conducted by its staff and
reports from companies When a company becomes aware of hazards
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 69 ldquoTrouble in Chinarsquos Toy Industryrdquo China Daily December 22 2008 70 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007
13 45
associated with the products it sold it is required by law to inform the CPSC
immediately within 24 hours Based on the information it received the CPSC
works in coordination with the companies involved to recall the hazardous
products from the market The recall notices are publicly available on the
CPSCrsquos website The CPSCrsquos recall notices contain information about the
product being recalled the company recalling the product where the product
was recalled the hazard associated with the usage of the recalled product sale
details such as the number of units sold sales locations sale period and sale
price the procedure to return the product and the remedy offered by the
company71
Authority for the CPSC is provided in the 2008 Consumer Product Safety
Improvement Act (CPSIA) passed by the US Congress which gave makers and
sellers of childrens products such as toys clothing and books have until
February 10 2009 to comply with stricter standards for permissible lead
phthalate content limits and other mandatory safety requirements72 Following
considerable pushback from toymakers who said the deadline was unrealistic
and also applied to products that had already been shipped the CPSC agreed to
delay the deadline for the new testing and certification requirements by a year
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 71 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209 72 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384
13 46
to Feb 10 201073 Apparently this act is the result of a spike of 473 consumer
products recalled in 2007 in what is referred to as the ldquoYear of the Recallrdquo74 It
became effective Aug 14 2009 in the US and imposes tough standards for lead
and chemicals called phthalates in products intended for children age 12 and
under It requires that all childrenrsquos products comply with all applicable
childrenrsquos product safety rules are tested for compliance by a CPSC-accepted
laboratory have a written Childrenrsquos Product Certificate issued by the
manufacturer or importer that provides evidence of the productrsquos compliance
and have permanent tracking information affixed to the product and its
packaging75 In fact the law increased the budget of CPSC imposed new
testing and documentation requirements and set new acceptable levels of
several substances It imposed new requirements on manufacturers of toys and
other consumer products for children The Act also increased fines and
specified jail time for some violations The law became to have more wide-
sweeping nature comparing to a previous bill the Lead-Free Toys Act This
earlier bill was incorporated into this act which was apparently prompted by
various scandals over high lead content in toys in 2007
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 73 ldquoMattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 200913 74 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 75 The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws--StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act
13 47
The Act contained three main standards including exposure levels of lead
phthalate and mandatory testing Especially regarding the exposure level of
lead the legislation reduced the limit of lead allowed in surface coatings or
paint to 90 ppm from then-current limit of 600 ppm effective on 14 August
2009 The legislation reduces the amount of total lead content in childrens
product substrates to 600 ppm by 10 February 2009 300 ppm by 14 August
2009 and 100 ppm by 14 August 2011 On the other hand the legislation
required for mandatory testing that every manufacturer of a product subject to a
consumer product safety rule will provide a General Conformity Certificate to
certify based on unit testing or a reasonable testing program that the product
complies with all safety rules76 These certificates must accompany the product
through the distribution chain through the retailer They must be available to the
CPSC during any inspection The third party testing requirement for lead
content was originally set by the CPSIA at 600 ppm but dropped to 300 ppm in
August 2009 However these lead content testing requirements were stayed by
the CPSC in January 2009 until February 10 2010 In December 2009 this stay
of enforcement was further extended until February 10 2011 In both cases the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 76 Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf
13 48
CPSC cited a need to implement further rulemaking and to give manufacturers
more time to comply77
US regulators also announced plans to set up a Beijing office to help
ensure Chinese exports are safe for Americans following a slew of recalls
involving childrenrsquos toys Particularly the US CSPC sought to establish a
permanent presence overseas for the first time to better cooperate with Chinese
regulators and companies so the countryrsquos products are up to US standards It
also planned to have commission staff working in the embassy in Beijing to
work with manufacturers and Chinese regulators One major task of Beijing
office was to educate Chinese manufacturers about the new requirements under
the CPSIA Considering some mutual economic interests between the US and
China Chinese manufacturers are expected to comply with this law since the
large retailers in the US require them to meet such standard78
Amid growing concerns over the safety of Chinese products the US
launched negotiations towards a common safety standard for toys on November
17 in Brussels with the EU as well The talks were formally opened during a
trilateral high-level meeting between EU Consumer Affairs Commissioner
Meglena Kuneva the US Chairman of the Consumer Product Safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 77 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review 78 ldquoUS seeks China office to ensure export safetyrdquo China Daily July 31 2009
13 49
Commission Nancy Nord and the Chinese Vice-Minister of AQSIQ Wei
Chuanzhong The three sides have decided to bring their joint efforts to a new
level by aligning their standards Toys will be the first targets since around 75
percent of toys sold around the world are made in China Common standards
and policy consistence are very crucial for Chinese manufacturers to do their
business in a fair and transparent arena points out Liang Mei deputy chairman
of China Toy Association Another comment was added that the companys
strong focus on research and development would help it to overcome the new
technological barriers and avoid safety disputes79 A certain kind of special
team that is engaged in investigating and studying technology standards of
various nations and international trends and managing onersquos own safety
standards higher than the general or keep it ahead of the criteria of the exporting
marketplaces were also suggested as solution by industry experts80
3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT
31 Preliminary findings under GATT Agreement
A preliminary research about the legitimacy of USrsquos recall on Chinese
toys under GATT Agreement insists that by placing a temporary ban on
Chinese toy products the United States would violate Article III which is
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 79 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007 80 ldquoTrouble in Toy Industryrdquo China Daily December 22 2008
13 50
National Treatment Despite violating GATT Article III4 the author insists
that a Panel would likely find the temporary ban on Chinese toy products valid
under Article XX(b) based on following rationales most of all the temporary
ban on Chinese toys is within the policies designated to protect the human life
and health of American children Just as the Panel in lsquoThailand ndash Cigarettersquo
case has recognized the negative human health effects of smoking a Panel
would likely conclude that the use of lead in childrenrsquos toys creates a negative
health effect It would likely then find that the United States sufficiently sets
forth a prima facie case for an Article XX(b) exception81 Moreover the author
writes no alternative measure could adequately diminish the high risk of lead
contamination of Chinese toys and therefore hold the strict measure valid
Authorrsquos opinion that the temporary ban on Chinese toy does not arbitrarily or
unjustifiably discriminate against Chinese toy imports also leads to justification
of US toy recall The logic behind is that the ban targets Chinese toy imports
because previous US measures failed to curtail the significant volume of
contaminated Chinese toys entering the US markets Since there are no
ulterior ldquoprotectionist objectivesrdquo the measure is not a ldquodisguised restrictionrdquo
under Article XXrsquos chapeau Therefore the author argues that since the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8113 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213
13 51
temporary ban satisfies all the requirements of Article XX(b) a Panel would
likely rule that it does not violate GATT principles82
32 Legal analysis why USrsquos toy recall is legally controversial under TBT Agreement When based on TBT Agreement one of the articles related to the USrsquos
recall on Chinese toy imports include Article II1 which states ldquoimported
product shall be accorded treatment no less favourable than that accorded to
domestic like productsrdquo representing MFN principle and NT 83 The other one
is Article II2 that regulates member statesrsquo measures not to be trade-restrictive
by stipulating that ldquotechnical regulations shall not be more trade-restrictive than
necessary to fulfill a legitimate objective taking account of the risks non-
fulfilment would createrdquo84
First of all Article II1 of TBT Agreement is highly likely to be violated
because it would treat Chinese toy imports less favorably than US domestic
toys To put in more detail since the essential factor that needs to be considered
is ldquolikenessrdquo between exports and imports determining whether US toys and
Chinese toys are like products under the meaning of Article II1 must be the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8213 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 83 TBT Art II1 84 TBT Art II2
13 52
prior analysis to reach such likely conclusion Just as Uche wrote in the legal
analysis under GATT Agreement Chinese toy imports are like products with
respect to US toys under the definition promulgated by GATT Article III4
because the ban would affect the ldquointernal sale offering for sale purchase
transportation distribution or userdquo of the Chinese toys85 According to Uche
ldquoin determining whether imported and domestic products are like products not
only the properties nature and quality of the product but also the end use of the
product must be consideredrdquo86 In fact Chinese toys and American toys share
similar nature which is to entertain children and manufacturers do not affect
such nature whether they are Americans or Chinese Also since manufacturing
factories in China are managed and controlled by Mattel with its same
operation policy the quality of Chinese-made toys and American-made toys
within Mattelrsquos manufacturing chain seems to be quite identical as well On top
of that regardless of their manufacturers toys generally have the same end-
users children When compared to customers in other age groups they seem to
share relatively similar tastes and consumer habits
On the other hand USrsquos recall on its Chinese imports can be analyzed
consistent with Article II2 of TBT Agreement According to the Panel Report
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 85 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 8613 Ibid13
13 53
of lsquoUS ndash Tunarsquo case the analysis of Article II2 of the TBT Agreement may be
conducted in two steps first to determine whether a certain action is taken to
fulfill a legitimate objective which include ldquoprotection of human health or
safetyrdquo and second if that is the case to determine whether that measure is
less trade-restrictive than necessary to fulfill such objective taking account of
the risks non-fulfillment would create87 Based on such criteria USrsquos recall was
due to protect American children from the exposure to the lead paint which can
be interpreted as the ldquolegitimate objectiverdquo On top of that the measure done by
the US can be regarded as less trade-restrictive than necessary to fulfill such
objective with the consideration about risks non-fulfillment would create since
the measure was merely a temporary recall on Mattelrsquos defects rather than
unilateral and arbitrary import restriction against the entire Chinese imports to
the US Also such measure may be originated from the risk-assessment of the
case when the legitimate objective protection of human health or safety has
failed to be fulfilled which might trigger serious physical and mental problems
to American children Therefore it can be concluded that USrsquos toy recall is not
inconsistent with TBT Article II2 when considering aforementioned facts
However although Article II2 is satisfied the recall measure taken by the US
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8713 WTO Panel Report lsquoUS mdash Tunarsquo (WTDS381R)
13
13 54
is still questionable because Article II1 and II2 of TBT Agreement are
obligations of WTO member nations which implies that both articles must be
satisfied to acquire legitimacy unlike the preliminary analysis based on GATT
Agreement Thus when the case similar to this occasion is brought to the
international court under the WTO there would be high probability that the
respondentrsquos recall measure might trigger legal controversy under the TBT
Agreement
IV FURTHER DISCUSSION AND CONCLUSION
This paper overall has implemented the case study of which the US has
recalled on Chinese toy imports concerning the lead paint and has analyzed the
suitability and legitimacy of such measure in light of TBT Agreement Prior to
the case study some applicable international rules were introduced GATT
Article I III XX(b) and the chapeau of Article XX which are MFN Principle
NT and General Exceptions to GATT provision respectively formulated the
basis of TBT Agreement In terms of TBT Agreement Article II1 and II2
were the main provision those are applicable to this specific case
Following such applicable international agreements toy industry trend
and the event outline of USrsquos recall on Chinese toy imports were displayed
Along with its volatile and seasonal characteristics the toy industry usually
13 55
incurs relatively higher costs on obsolete inventory lost sales and markdown
Also it is important strategy to survive that providing creative yet price-
competitive toys at the right quantity at the right stores during the very short
selling-windows At this point toy recall case done by the US on Chinese
imports in 2007 was one of the empirical evidence that shows aforementioned
drawback that toy industry and China as manufacturer is suffering from
Particularly this case of Mattelrsquos toy recall against Chinese toy products had
noteworthy significance as the occasion of which a certain multinational
corporationrsquos manufacture outsourcing got expanded to the scale of national
trade dispute concerning consumer product safety issue
Applying abovementioned articles from the TBT Agreement as an
analysis framework some legal controversies were presented regarding the US
toy recall case in the following section As the preliminary finding proved
based on GATT Agreement the recall measure itself violates MFN principle
and NT Nonetheless unlike GATT Agreement which contains exception
clause that justifies such violation TBT does not include any kind of
justification mechanism Therefore although the recall measure done by the US
satisfies Article II2 violation of Article II1 of TBT may cause legal
controversy when the similar case is brought to WTO
On the basis of such occasion and its legal issues several important
13 56
implications in the practical aspect can be drawn for the further discussion It
seems that although China is already well aware of the necessity to adopt and
apply international standards and to make their domestic ones harmonizing with
international norms through remarkable efforts as shown in some international
trade reports China is rather suffering from the disjunction between
continuously improving international standards and Chinarsquos lack of strict and
uniform enforcement of standards This may imply that efforts to make
international agreement and its application consistent must be done by both
international organization and local governments for effective connection
between the public and private sector Particularly the WTO should not stop at
establishing provisions but focus more on implementation with consideration
on each member nationrsquos industry environment and condition especially
regarding those of developing countries Consequently not only technical
standards and certificate management but also education and training program
for the industry fields ought to be provided in the scale of international
organizations
The Chinese government and industry groups also need to address this by
ensuring that Chinese exporters adhere to the standards of the importing
country Companies must invest time and effort in developing not only
standards and principles of safety for their suppliers but must also invest in
13 57
education and training to build the skills and abilities within the supplier
network to assure product safety88 At the same time the governments of
importing countries need to encourage Chinese authorities to develop global
standards on consumables then legislate and monitor them The difference in
standards across the world is clearly an issue These differences need to be
addressed with high priority so that consumers can benefit from globalization of
manufacturing and consumption The issue of global standards is contentious
because different countries have different trajectories of development The
standards of developing countries may not be acceptable to a developed country
On the other hand developing countries will some- times argue that they cannot
adopt the standards of the developed world because of the high costs associated
with these standards Nevertheless exports from developing countries should
adhere to the standards of the export markets Accordingly all those involved
in the global supply chain such as suppliers manufacturers and marketers need
to develop systems to ensure the standards are applied89
This issue with toy recalls takes on another dimension of concern in more
local level which is the cost issue caused by the vicious cycle in global supply
chain of toy industry Despite the awareness of Chinese manufacturers 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8813 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-72013 89 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 58
regarding international technical standards it may be hard for them to ignore
cheaper leaded-paint when squeezed between harsh demands on lower cost
from the US importers and domestic problems such as increasing labor cost and
RMB appreciation At this point the vicious cycle can be formed in toy
industryrsquos global supply chain in spite of the information and knowledge about
the current international standards local manufacturers use cheaper leaded paint
for lower cost Detecting excessive lead level from the paint demands on
technical standard becomes harsher within importing countries As a result
such higher standards require more cost for locals to be satisfied which
ultimately completes the vicious cycle Consequently it seems that further
discussion and researches about constructive measures including policy
changes may be essential and important to resolve such crisis more
fundamentally
13 59
REFERENCES
Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 Del V G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45 Jiacheng Z and Lu Hongjie (2013) Analyzing China Harmonization of Technical Barriers to Trade in the EU and US Markets The Twelfth Wuhan International Conference on E-Business ndash Emerging Operations amp Services Management Track Johnson M E (2001a) Learning from toys Lessons in managing supply chain
13 60
risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 Keith13 E13 M13 John13 S13 W13 and13 Tsunehiro13 O13 (2000)13 Quantifying13 the13 Impact13 of13 13 13 13 13 13 13 Technical13 Barriers13 to13 Trade13 A13 Framework13 for13 Analysis13 Policy13 Research13 13 13 13 13 13 13 Working13 Paper13 Development13 Research13 Group13 The13 World13 Bank Lee M A Flynn B B and Frohlich M T (2008) All supply chains donrsquot flow through understanding supply chain issues in product recalls Management and Organization Review 4 167ndash182 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal Marucheck A S (1987) On product liability and quality control IIE Transactions 19 355ndash360 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review Paul W B and Hari B (2008) Toy Recalls and China Emotion vs Evidence Management and Organization Review 42 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Reports and Reviews (Online documents included) Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby- Productshtml
13 61
Brief Guide to Analytical Methods for Measuring Lead in Paint Inter- Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground Report on Technical Barriers to Trade (2013) United States Trade Representative Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf The Impact of the TBT and SPS Agreements on Food Labeling and Safety Regulations httpcspinetorgreportscodexwtospsbthtm The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws-- StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml
13 62
GATTWTO Documents The Technical Barriers to Trade Agreement The General Agreement on Tariffs and Trade 1994 WTO Accession Protocol of The Peoplersquos Republic of China WTO Concerns on Indiarsquos Import Restriction on Chinese Toys WTO Technical information on TBT Trade topics Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm WTO Trade Policy Review (2012) WTO ldquoWhat is the WTOrdquo Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm WTO European Communities ndash Measures Affecting Asbestos and Asbestos- Containing Products WTDS135R
13 63
국문 초록
세계경제에 있어서 각 국가 경제의 연계성이 심화됨에 따라 많은
제조업들의 생산 라인과 공급 사슬 역시 세계화 되면서 주로 디자인이나
브랜드 관리를 담당하는 선진국과 생산과 제조를 담당하는 개발도상국
간의 기술 표준 차이에서 오는 문제점들이 발견되고 있다
세계무역기구(WTO) 체제하에서 무역에 관련된 기술표준들은 무역상
기술장벽 조항(TBT)에 따라 관리되어지나 WTO의 회원국들의 논의 하에
알맞은 조항을 명시하는 것과 조항의 효용성 또는 실제 각국의
기술표준들과 조항의 합치성은 별개의 문제인 것이 사실이다
본 논문은 미국 Mattel 사의 중국산 장난감 회수조치가 WTO
체제하에서 어떠한 법적 의미를 지니는지 살펴보았다 사건 당시 실제로
중국이 미국을 상대로 WTO에 제소하지는 않았지만 오늘날 대두되는
TBT의 중요성과 점점 더 심화되어가는 제조산업의 세계화 현상을
보았을 때 향후 비슷한 사건들이 발생할 가능성이 높기 때문에 이러한
분석은 유의미할 수 있으며 추후 시사하는 바 역시 클 것으로 예상된다
따라서 본 연구에서는 미국의 중국산 장난감 회수조치의 통상법적
사례분석을 통해 TBT가 기술표준문제에서 지니는 법적 의미를
분석하였다
키워드 세계무역기구 무역상 기술장벽협정 기술표준 Mattel사
장난감 회수조치 중국산 장난감
학번 2012-22086
ltstartpagegt10I INTRODUCTION 1II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 4 1 GATT ARTICLE I amp III 4 2 GATT ARTICLE XX(B) amp CHAPEAU OF ARTICLE XX 8 3 TBT UNDER THE WTO SYSTEM amp TBT ARTICLE II 10 4 OTHER RELATED TECHNICAL STANDARDS 20III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 28 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS 28 11 Characteristics of toy industry 28 12 Global supply chain with China involved 31 2 MATTELiexclmacrS TOY RECALL 34 21 Event outline 37 22 Aftermath of toy recall and its damage degree to the toy industry 40 23 Reaction and regulation of the US government and background policy 44 3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT 49 31 Preliminary findings under GATT Agreement 49 32 Legal analysis why USiexclmacrs toy recall is legally controversial under TBT Agreement 51IV FURTHER DISCUSSION AND CONCLUSION 54REFERENCES 59plusmnsup1sup1reg AtildeEcircmiddotIuml 63ltbodygt
13 45
associated with the products it sold it is required by law to inform the CPSC
immediately within 24 hours Based on the information it received the CPSC
works in coordination with the companies involved to recall the hazardous
products from the market The recall notices are publicly available on the
CPSCrsquos website The CPSCrsquos recall notices contain information about the
product being recalled the company recalling the product where the product
was recalled the hazard associated with the usage of the recalled product sale
details such as the number of units sold sales locations sale period and sale
price the procedure to return the product and the remedy offered by the
company71
Authority for the CPSC is provided in the 2008 Consumer Product Safety
Improvement Act (CPSIA) passed by the US Congress which gave makers and
sellers of childrens products such as toys clothing and books have until
February 10 2009 to comply with stricter standards for permissible lead
phthalate content limits and other mandatory safety requirements72 Following
considerable pushback from toymakers who said the deadline was unrealistic
and also applied to products that had already been shipped the CPSC agreed to
delay the deadline for the new testing and certification requirements by a year
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 71 Paul W B and Hari B (2008) Toy recalls and China Emotion vs Evidence Management and Organization Review 42 pp 197-209 72 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384
13 46
to Feb 10 201073 Apparently this act is the result of a spike of 473 consumer
products recalled in 2007 in what is referred to as the ldquoYear of the Recallrdquo74 It
became effective Aug 14 2009 in the US and imposes tough standards for lead
and chemicals called phthalates in products intended for children age 12 and
under It requires that all childrenrsquos products comply with all applicable
childrenrsquos product safety rules are tested for compliance by a CPSC-accepted
laboratory have a written Childrenrsquos Product Certificate issued by the
manufacturer or importer that provides evidence of the productrsquos compliance
and have permanent tracking information affixed to the product and its
packaging75 In fact the law increased the budget of CPSC imposed new
testing and documentation requirements and set new acceptable levels of
several substances It imposed new requirements on manufacturers of toys and
other consumer products for children The Act also increased fines and
specified jail time for some violations The law became to have more wide-
sweeping nature comparing to a previous bill the Lead-Free Toys Act This
earlier bill was incorporated into this act which was apparently prompted by
various scandals over high lead content in toys in 2007
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 73 ldquoMattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 200913 74 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 75 The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws--StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act
13 47
The Act contained three main standards including exposure levels of lead
phthalate and mandatory testing Especially regarding the exposure level of
lead the legislation reduced the limit of lead allowed in surface coatings or
paint to 90 ppm from then-current limit of 600 ppm effective on 14 August
2009 The legislation reduces the amount of total lead content in childrens
product substrates to 600 ppm by 10 February 2009 300 ppm by 14 August
2009 and 100 ppm by 14 August 2011 On the other hand the legislation
required for mandatory testing that every manufacturer of a product subject to a
consumer product safety rule will provide a General Conformity Certificate to
certify based on unit testing or a reasonable testing program that the product
complies with all safety rules76 These certificates must accompany the product
through the distribution chain through the retailer They must be available to the
CPSC during any inspection The third party testing requirement for lead
content was originally set by the CPSIA at 600 ppm but dropped to 300 ppm in
August 2009 However these lead content testing requirements were stayed by
the CPSC in January 2009 until February 10 2010 In December 2009 this stay
of enforcement was further extended until February 10 2011 In both cases the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 76 Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf
13 48
CPSC cited a need to implement further rulemaking and to give manufacturers
more time to comply77
US regulators also announced plans to set up a Beijing office to help
ensure Chinese exports are safe for Americans following a slew of recalls
involving childrenrsquos toys Particularly the US CSPC sought to establish a
permanent presence overseas for the first time to better cooperate with Chinese
regulators and companies so the countryrsquos products are up to US standards It
also planned to have commission staff working in the embassy in Beijing to
work with manufacturers and Chinese regulators One major task of Beijing
office was to educate Chinese manufacturers about the new requirements under
the CPSIA Considering some mutual economic interests between the US and
China Chinese manufacturers are expected to comply with this law since the
large retailers in the US require them to meet such standard78
Amid growing concerns over the safety of Chinese products the US
launched negotiations towards a common safety standard for toys on November
17 in Brussels with the EU as well The talks were formally opened during a
trilateral high-level meeting between EU Consumer Affairs Commissioner
Meglena Kuneva the US Chairman of the Consumer Product Safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 77 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review 78 ldquoUS seeks China office to ensure export safetyrdquo China Daily July 31 2009
13 49
Commission Nancy Nord and the Chinese Vice-Minister of AQSIQ Wei
Chuanzhong The three sides have decided to bring their joint efforts to a new
level by aligning their standards Toys will be the first targets since around 75
percent of toys sold around the world are made in China Common standards
and policy consistence are very crucial for Chinese manufacturers to do their
business in a fair and transparent arena points out Liang Mei deputy chairman
of China Toy Association Another comment was added that the companys
strong focus on research and development would help it to overcome the new
technological barriers and avoid safety disputes79 A certain kind of special
team that is engaged in investigating and studying technology standards of
various nations and international trends and managing onersquos own safety
standards higher than the general or keep it ahead of the criteria of the exporting
marketplaces were also suggested as solution by industry experts80
3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT
31 Preliminary findings under GATT Agreement
A preliminary research about the legitimacy of USrsquos recall on Chinese
toys under GATT Agreement insists that by placing a temporary ban on
Chinese toy products the United States would violate Article III which is
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 79 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007 80 ldquoTrouble in Toy Industryrdquo China Daily December 22 2008
13 50
National Treatment Despite violating GATT Article III4 the author insists
that a Panel would likely find the temporary ban on Chinese toy products valid
under Article XX(b) based on following rationales most of all the temporary
ban on Chinese toys is within the policies designated to protect the human life
and health of American children Just as the Panel in lsquoThailand ndash Cigarettersquo
case has recognized the negative human health effects of smoking a Panel
would likely conclude that the use of lead in childrenrsquos toys creates a negative
health effect It would likely then find that the United States sufficiently sets
forth a prima facie case for an Article XX(b) exception81 Moreover the author
writes no alternative measure could adequately diminish the high risk of lead
contamination of Chinese toys and therefore hold the strict measure valid
Authorrsquos opinion that the temporary ban on Chinese toy does not arbitrarily or
unjustifiably discriminate against Chinese toy imports also leads to justification
of US toy recall The logic behind is that the ban targets Chinese toy imports
because previous US measures failed to curtail the significant volume of
contaminated Chinese toys entering the US markets Since there are no
ulterior ldquoprotectionist objectivesrdquo the measure is not a ldquodisguised restrictionrdquo
under Article XXrsquos chapeau Therefore the author argues that since the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8113 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213
13 51
temporary ban satisfies all the requirements of Article XX(b) a Panel would
likely rule that it does not violate GATT principles82
32 Legal analysis why USrsquos toy recall is legally controversial under TBT Agreement When based on TBT Agreement one of the articles related to the USrsquos
recall on Chinese toy imports include Article II1 which states ldquoimported
product shall be accorded treatment no less favourable than that accorded to
domestic like productsrdquo representing MFN principle and NT 83 The other one
is Article II2 that regulates member statesrsquo measures not to be trade-restrictive
by stipulating that ldquotechnical regulations shall not be more trade-restrictive than
necessary to fulfill a legitimate objective taking account of the risks non-
fulfilment would createrdquo84
First of all Article II1 of TBT Agreement is highly likely to be violated
because it would treat Chinese toy imports less favorably than US domestic
toys To put in more detail since the essential factor that needs to be considered
is ldquolikenessrdquo between exports and imports determining whether US toys and
Chinese toys are like products under the meaning of Article II1 must be the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8213 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 83 TBT Art II1 84 TBT Art II2
13 52
prior analysis to reach such likely conclusion Just as Uche wrote in the legal
analysis under GATT Agreement Chinese toy imports are like products with
respect to US toys under the definition promulgated by GATT Article III4
because the ban would affect the ldquointernal sale offering for sale purchase
transportation distribution or userdquo of the Chinese toys85 According to Uche
ldquoin determining whether imported and domestic products are like products not
only the properties nature and quality of the product but also the end use of the
product must be consideredrdquo86 In fact Chinese toys and American toys share
similar nature which is to entertain children and manufacturers do not affect
such nature whether they are Americans or Chinese Also since manufacturing
factories in China are managed and controlled by Mattel with its same
operation policy the quality of Chinese-made toys and American-made toys
within Mattelrsquos manufacturing chain seems to be quite identical as well On top
of that regardless of their manufacturers toys generally have the same end-
users children When compared to customers in other age groups they seem to
share relatively similar tastes and consumer habits
On the other hand USrsquos recall on its Chinese imports can be analyzed
consistent with Article II2 of TBT Agreement According to the Panel Report
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 85 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 8613 Ibid13
13 53
of lsquoUS ndash Tunarsquo case the analysis of Article II2 of the TBT Agreement may be
conducted in two steps first to determine whether a certain action is taken to
fulfill a legitimate objective which include ldquoprotection of human health or
safetyrdquo and second if that is the case to determine whether that measure is
less trade-restrictive than necessary to fulfill such objective taking account of
the risks non-fulfillment would create87 Based on such criteria USrsquos recall was
due to protect American children from the exposure to the lead paint which can
be interpreted as the ldquolegitimate objectiverdquo On top of that the measure done by
the US can be regarded as less trade-restrictive than necessary to fulfill such
objective with the consideration about risks non-fulfillment would create since
the measure was merely a temporary recall on Mattelrsquos defects rather than
unilateral and arbitrary import restriction against the entire Chinese imports to
the US Also such measure may be originated from the risk-assessment of the
case when the legitimate objective protection of human health or safety has
failed to be fulfilled which might trigger serious physical and mental problems
to American children Therefore it can be concluded that USrsquos toy recall is not
inconsistent with TBT Article II2 when considering aforementioned facts
However although Article II2 is satisfied the recall measure taken by the US
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8713 WTO Panel Report lsquoUS mdash Tunarsquo (WTDS381R)
13
13 54
is still questionable because Article II1 and II2 of TBT Agreement are
obligations of WTO member nations which implies that both articles must be
satisfied to acquire legitimacy unlike the preliminary analysis based on GATT
Agreement Thus when the case similar to this occasion is brought to the
international court under the WTO there would be high probability that the
respondentrsquos recall measure might trigger legal controversy under the TBT
Agreement
IV FURTHER DISCUSSION AND CONCLUSION
This paper overall has implemented the case study of which the US has
recalled on Chinese toy imports concerning the lead paint and has analyzed the
suitability and legitimacy of such measure in light of TBT Agreement Prior to
the case study some applicable international rules were introduced GATT
Article I III XX(b) and the chapeau of Article XX which are MFN Principle
NT and General Exceptions to GATT provision respectively formulated the
basis of TBT Agreement In terms of TBT Agreement Article II1 and II2
were the main provision those are applicable to this specific case
Following such applicable international agreements toy industry trend
and the event outline of USrsquos recall on Chinese toy imports were displayed
Along with its volatile and seasonal characteristics the toy industry usually
13 55
incurs relatively higher costs on obsolete inventory lost sales and markdown
Also it is important strategy to survive that providing creative yet price-
competitive toys at the right quantity at the right stores during the very short
selling-windows At this point toy recall case done by the US on Chinese
imports in 2007 was one of the empirical evidence that shows aforementioned
drawback that toy industry and China as manufacturer is suffering from
Particularly this case of Mattelrsquos toy recall against Chinese toy products had
noteworthy significance as the occasion of which a certain multinational
corporationrsquos manufacture outsourcing got expanded to the scale of national
trade dispute concerning consumer product safety issue
Applying abovementioned articles from the TBT Agreement as an
analysis framework some legal controversies were presented regarding the US
toy recall case in the following section As the preliminary finding proved
based on GATT Agreement the recall measure itself violates MFN principle
and NT Nonetheless unlike GATT Agreement which contains exception
clause that justifies such violation TBT does not include any kind of
justification mechanism Therefore although the recall measure done by the US
satisfies Article II2 violation of Article II1 of TBT may cause legal
controversy when the similar case is brought to WTO
On the basis of such occasion and its legal issues several important
13 56
implications in the practical aspect can be drawn for the further discussion It
seems that although China is already well aware of the necessity to adopt and
apply international standards and to make their domestic ones harmonizing with
international norms through remarkable efforts as shown in some international
trade reports China is rather suffering from the disjunction between
continuously improving international standards and Chinarsquos lack of strict and
uniform enforcement of standards This may imply that efforts to make
international agreement and its application consistent must be done by both
international organization and local governments for effective connection
between the public and private sector Particularly the WTO should not stop at
establishing provisions but focus more on implementation with consideration
on each member nationrsquos industry environment and condition especially
regarding those of developing countries Consequently not only technical
standards and certificate management but also education and training program
for the industry fields ought to be provided in the scale of international
organizations
The Chinese government and industry groups also need to address this by
ensuring that Chinese exporters adhere to the standards of the importing
country Companies must invest time and effort in developing not only
standards and principles of safety for their suppliers but must also invest in
13 57
education and training to build the skills and abilities within the supplier
network to assure product safety88 At the same time the governments of
importing countries need to encourage Chinese authorities to develop global
standards on consumables then legislate and monitor them The difference in
standards across the world is clearly an issue These differences need to be
addressed with high priority so that consumers can benefit from globalization of
manufacturing and consumption The issue of global standards is contentious
because different countries have different trajectories of development The
standards of developing countries may not be acceptable to a developed country
On the other hand developing countries will some- times argue that they cannot
adopt the standards of the developed world because of the high costs associated
with these standards Nevertheless exports from developing countries should
adhere to the standards of the export markets Accordingly all those involved
in the global supply chain such as suppliers manufacturers and marketers need
to develop systems to ensure the standards are applied89
This issue with toy recalls takes on another dimension of concern in more
local level which is the cost issue caused by the vicious cycle in global supply
chain of toy industry Despite the awareness of Chinese manufacturers 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8813 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-72013 89 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 58
regarding international technical standards it may be hard for them to ignore
cheaper leaded-paint when squeezed between harsh demands on lower cost
from the US importers and domestic problems such as increasing labor cost and
RMB appreciation At this point the vicious cycle can be formed in toy
industryrsquos global supply chain in spite of the information and knowledge about
the current international standards local manufacturers use cheaper leaded paint
for lower cost Detecting excessive lead level from the paint demands on
technical standard becomes harsher within importing countries As a result
such higher standards require more cost for locals to be satisfied which
ultimately completes the vicious cycle Consequently it seems that further
discussion and researches about constructive measures including policy
changes may be essential and important to resolve such crisis more
fundamentally
13 59
REFERENCES
Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 Del V G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45 Jiacheng Z and Lu Hongjie (2013) Analyzing China Harmonization of Technical Barriers to Trade in the EU and US Markets The Twelfth Wuhan International Conference on E-Business ndash Emerging Operations amp Services Management Track Johnson M E (2001a) Learning from toys Lessons in managing supply chain
13 60
risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 Keith13 E13 M13 John13 S13 W13 and13 Tsunehiro13 O13 (2000)13 Quantifying13 the13 Impact13 of13 13 13 13 13 13 13 Technical13 Barriers13 to13 Trade13 A13 Framework13 for13 Analysis13 Policy13 Research13 13 13 13 13 13 13 Working13 Paper13 Development13 Research13 Group13 The13 World13 Bank Lee M A Flynn B B and Frohlich M T (2008) All supply chains donrsquot flow through understanding supply chain issues in product recalls Management and Organization Review 4 167ndash182 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal Marucheck A S (1987) On product liability and quality control IIE Transactions 19 355ndash360 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review Paul W B and Hari B (2008) Toy Recalls and China Emotion vs Evidence Management and Organization Review 42 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Reports and Reviews (Online documents included) Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby- Productshtml
13 61
Brief Guide to Analytical Methods for Measuring Lead in Paint Inter- Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground Report on Technical Barriers to Trade (2013) United States Trade Representative Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf The Impact of the TBT and SPS Agreements on Food Labeling and Safety Regulations httpcspinetorgreportscodexwtospsbthtm The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws-- StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml
13 62
GATTWTO Documents The Technical Barriers to Trade Agreement The General Agreement on Tariffs and Trade 1994 WTO Accession Protocol of The Peoplersquos Republic of China WTO Concerns on Indiarsquos Import Restriction on Chinese Toys WTO Technical information on TBT Trade topics Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm WTO Trade Policy Review (2012) WTO ldquoWhat is the WTOrdquo Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm WTO European Communities ndash Measures Affecting Asbestos and Asbestos- Containing Products WTDS135R
13 63
국문 초록
세계경제에 있어서 각 국가 경제의 연계성이 심화됨에 따라 많은
제조업들의 생산 라인과 공급 사슬 역시 세계화 되면서 주로 디자인이나
브랜드 관리를 담당하는 선진국과 생산과 제조를 담당하는 개발도상국
간의 기술 표준 차이에서 오는 문제점들이 발견되고 있다
세계무역기구(WTO) 체제하에서 무역에 관련된 기술표준들은 무역상
기술장벽 조항(TBT)에 따라 관리되어지나 WTO의 회원국들의 논의 하에
알맞은 조항을 명시하는 것과 조항의 효용성 또는 실제 각국의
기술표준들과 조항의 합치성은 별개의 문제인 것이 사실이다
본 논문은 미국 Mattel 사의 중국산 장난감 회수조치가 WTO
체제하에서 어떠한 법적 의미를 지니는지 살펴보았다 사건 당시 실제로
중국이 미국을 상대로 WTO에 제소하지는 않았지만 오늘날 대두되는
TBT의 중요성과 점점 더 심화되어가는 제조산업의 세계화 현상을
보았을 때 향후 비슷한 사건들이 발생할 가능성이 높기 때문에 이러한
분석은 유의미할 수 있으며 추후 시사하는 바 역시 클 것으로 예상된다
따라서 본 연구에서는 미국의 중국산 장난감 회수조치의 통상법적
사례분석을 통해 TBT가 기술표준문제에서 지니는 법적 의미를
분석하였다
키워드 세계무역기구 무역상 기술장벽협정 기술표준 Mattel사
장난감 회수조치 중국산 장난감
학번 2012-22086
ltstartpagegt10I INTRODUCTION 1II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 4 1 GATT ARTICLE I amp III 4 2 GATT ARTICLE XX(B) amp CHAPEAU OF ARTICLE XX 8 3 TBT UNDER THE WTO SYSTEM amp TBT ARTICLE II 10 4 OTHER RELATED TECHNICAL STANDARDS 20III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 28 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS 28 11 Characteristics of toy industry 28 12 Global supply chain with China involved 31 2 MATTELiexclmacrS TOY RECALL 34 21 Event outline 37 22 Aftermath of toy recall and its damage degree to the toy industry 40 23 Reaction and regulation of the US government and background policy 44 3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT 49 31 Preliminary findings under GATT Agreement 49 32 Legal analysis why USiexclmacrs toy recall is legally controversial under TBT Agreement 51IV FURTHER DISCUSSION AND CONCLUSION 54REFERENCES 59plusmnsup1sup1reg AtildeEcircmiddotIuml 63ltbodygt
13 46
to Feb 10 201073 Apparently this act is the result of a spike of 473 consumer
products recalled in 2007 in what is referred to as the ldquoYear of the Recallrdquo74 It
became effective Aug 14 2009 in the US and imposes tough standards for lead
and chemicals called phthalates in products intended for children age 12 and
under It requires that all childrenrsquos products comply with all applicable
childrenrsquos product safety rules are tested for compliance by a CPSC-accepted
laboratory have a written Childrenrsquos Product Certificate issued by the
manufacturer or importer that provides evidence of the productrsquos compliance
and have permanent tracking information affixed to the product and its
packaging75 In fact the law increased the budget of CPSC imposed new
testing and documentation requirements and set new acceptable levels of
several substances It imposed new requirements on manufacturers of toys and
other consumer products for children The Act also increased fines and
specified jail time for some violations The law became to have more wide-
sweeping nature comparing to a previous bill the Lead-Free Toys Act This
earlier bill was incorporated into this act which was apparently prompted by
various scandals over high lead content in toys in 2007
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 73 ldquoMattel Fined $23 million Over Lead in Toysrdquo CNN Money June 5 200913 74 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-720 75 The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws--StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act
13 47
The Act contained three main standards including exposure levels of lead
phthalate and mandatory testing Especially regarding the exposure level of
lead the legislation reduced the limit of lead allowed in surface coatings or
paint to 90 ppm from then-current limit of 600 ppm effective on 14 August
2009 The legislation reduces the amount of total lead content in childrens
product substrates to 600 ppm by 10 February 2009 300 ppm by 14 August
2009 and 100 ppm by 14 August 2011 On the other hand the legislation
required for mandatory testing that every manufacturer of a product subject to a
consumer product safety rule will provide a General Conformity Certificate to
certify based on unit testing or a reasonable testing program that the product
complies with all safety rules76 These certificates must accompany the product
through the distribution chain through the retailer They must be available to the
CPSC during any inspection The third party testing requirement for lead
content was originally set by the CPSIA at 600 ppm but dropped to 300 ppm in
August 2009 However these lead content testing requirements were stayed by
the CPSC in January 2009 until February 10 2010 In December 2009 this stay
of enforcement was further extended until February 10 2011 In both cases the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 76 Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf
13 48
CPSC cited a need to implement further rulemaking and to give manufacturers
more time to comply77
US regulators also announced plans to set up a Beijing office to help
ensure Chinese exports are safe for Americans following a slew of recalls
involving childrenrsquos toys Particularly the US CSPC sought to establish a
permanent presence overseas for the first time to better cooperate with Chinese
regulators and companies so the countryrsquos products are up to US standards It
also planned to have commission staff working in the embassy in Beijing to
work with manufacturers and Chinese regulators One major task of Beijing
office was to educate Chinese manufacturers about the new requirements under
the CPSIA Considering some mutual economic interests between the US and
China Chinese manufacturers are expected to comply with this law since the
large retailers in the US require them to meet such standard78
Amid growing concerns over the safety of Chinese products the US
launched negotiations towards a common safety standard for toys on November
17 in Brussels with the EU as well The talks were formally opened during a
trilateral high-level meeting between EU Consumer Affairs Commissioner
Meglena Kuneva the US Chairman of the Consumer Product Safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 77 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review 78 ldquoUS seeks China office to ensure export safetyrdquo China Daily July 31 2009
13 49
Commission Nancy Nord and the Chinese Vice-Minister of AQSIQ Wei
Chuanzhong The three sides have decided to bring their joint efforts to a new
level by aligning their standards Toys will be the first targets since around 75
percent of toys sold around the world are made in China Common standards
and policy consistence are very crucial for Chinese manufacturers to do their
business in a fair and transparent arena points out Liang Mei deputy chairman
of China Toy Association Another comment was added that the companys
strong focus on research and development would help it to overcome the new
technological barriers and avoid safety disputes79 A certain kind of special
team that is engaged in investigating and studying technology standards of
various nations and international trends and managing onersquos own safety
standards higher than the general or keep it ahead of the criteria of the exporting
marketplaces were also suggested as solution by industry experts80
3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT
31 Preliminary findings under GATT Agreement
A preliminary research about the legitimacy of USrsquos recall on Chinese
toys under GATT Agreement insists that by placing a temporary ban on
Chinese toy products the United States would violate Article III which is
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 79 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007 80 ldquoTrouble in Toy Industryrdquo China Daily December 22 2008
13 50
National Treatment Despite violating GATT Article III4 the author insists
that a Panel would likely find the temporary ban on Chinese toy products valid
under Article XX(b) based on following rationales most of all the temporary
ban on Chinese toys is within the policies designated to protect the human life
and health of American children Just as the Panel in lsquoThailand ndash Cigarettersquo
case has recognized the negative human health effects of smoking a Panel
would likely conclude that the use of lead in childrenrsquos toys creates a negative
health effect It would likely then find that the United States sufficiently sets
forth a prima facie case for an Article XX(b) exception81 Moreover the author
writes no alternative measure could adequately diminish the high risk of lead
contamination of Chinese toys and therefore hold the strict measure valid
Authorrsquos opinion that the temporary ban on Chinese toy does not arbitrarily or
unjustifiably discriminate against Chinese toy imports also leads to justification
of US toy recall The logic behind is that the ban targets Chinese toy imports
because previous US measures failed to curtail the significant volume of
contaminated Chinese toys entering the US markets Since there are no
ulterior ldquoprotectionist objectivesrdquo the measure is not a ldquodisguised restrictionrdquo
under Article XXrsquos chapeau Therefore the author argues that since the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8113 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213
13 51
temporary ban satisfies all the requirements of Article XX(b) a Panel would
likely rule that it does not violate GATT principles82
32 Legal analysis why USrsquos toy recall is legally controversial under TBT Agreement When based on TBT Agreement one of the articles related to the USrsquos
recall on Chinese toy imports include Article II1 which states ldquoimported
product shall be accorded treatment no less favourable than that accorded to
domestic like productsrdquo representing MFN principle and NT 83 The other one
is Article II2 that regulates member statesrsquo measures not to be trade-restrictive
by stipulating that ldquotechnical regulations shall not be more trade-restrictive than
necessary to fulfill a legitimate objective taking account of the risks non-
fulfilment would createrdquo84
First of all Article II1 of TBT Agreement is highly likely to be violated
because it would treat Chinese toy imports less favorably than US domestic
toys To put in more detail since the essential factor that needs to be considered
is ldquolikenessrdquo between exports and imports determining whether US toys and
Chinese toys are like products under the meaning of Article II1 must be the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8213 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 83 TBT Art II1 84 TBT Art II2
13 52
prior analysis to reach such likely conclusion Just as Uche wrote in the legal
analysis under GATT Agreement Chinese toy imports are like products with
respect to US toys under the definition promulgated by GATT Article III4
because the ban would affect the ldquointernal sale offering for sale purchase
transportation distribution or userdquo of the Chinese toys85 According to Uche
ldquoin determining whether imported and domestic products are like products not
only the properties nature and quality of the product but also the end use of the
product must be consideredrdquo86 In fact Chinese toys and American toys share
similar nature which is to entertain children and manufacturers do not affect
such nature whether they are Americans or Chinese Also since manufacturing
factories in China are managed and controlled by Mattel with its same
operation policy the quality of Chinese-made toys and American-made toys
within Mattelrsquos manufacturing chain seems to be quite identical as well On top
of that regardless of their manufacturers toys generally have the same end-
users children When compared to customers in other age groups they seem to
share relatively similar tastes and consumer habits
On the other hand USrsquos recall on its Chinese imports can be analyzed
consistent with Article II2 of TBT Agreement According to the Panel Report
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 85 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 8613 Ibid13
13 53
of lsquoUS ndash Tunarsquo case the analysis of Article II2 of the TBT Agreement may be
conducted in two steps first to determine whether a certain action is taken to
fulfill a legitimate objective which include ldquoprotection of human health or
safetyrdquo and second if that is the case to determine whether that measure is
less trade-restrictive than necessary to fulfill such objective taking account of
the risks non-fulfillment would create87 Based on such criteria USrsquos recall was
due to protect American children from the exposure to the lead paint which can
be interpreted as the ldquolegitimate objectiverdquo On top of that the measure done by
the US can be regarded as less trade-restrictive than necessary to fulfill such
objective with the consideration about risks non-fulfillment would create since
the measure was merely a temporary recall on Mattelrsquos defects rather than
unilateral and arbitrary import restriction against the entire Chinese imports to
the US Also such measure may be originated from the risk-assessment of the
case when the legitimate objective protection of human health or safety has
failed to be fulfilled which might trigger serious physical and mental problems
to American children Therefore it can be concluded that USrsquos toy recall is not
inconsistent with TBT Article II2 when considering aforementioned facts
However although Article II2 is satisfied the recall measure taken by the US
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8713 WTO Panel Report lsquoUS mdash Tunarsquo (WTDS381R)
13
13 54
is still questionable because Article II1 and II2 of TBT Agreement are
obligations of WTO member nations which implies that both articles must be
satisfied to acquire legitimacy unlike the preliminary analysis based on GATT
Agreement Thus when the case similar to this occasion is brought to the
international court under the WTO there would be high probability that the
respondentrsquos recall measure might trigger legal controversy under the TBT
Agreement
IV FURTHER DISCUSSION AND CONCLUSION
This paper overall has implemented the case study of which the US has
recalled on Chinese toy imports concerning the lead paint and has analyzed the
suitability and legitimacy of such measure in light of TBT Agreement Prior to
the case study some applicable international rules were introduced GATT
Article I III XX(b) and the chapeau of Article XX which are MFN Principle
NT and General Exceptions to GATT provision respectively formulated the
basis of TBT Agreement In terms of TBT Agreement Article II1 and II2
were the main provision those are applicable to this specific case
Following such applicable international agreements toy industry trend
and the event outline of USrsquos recall on Chinese toy imports were displayed
Along with its volatile and seasonal characteristics the toy industry usually
13 55
incurs relatively higher costs on obsolete inventory lost sales and markdown
Also it is important strategy to survive that providing creative yet price-
competitive toys at the right quantity at the right stores during the very short
selling-windows At this point toy recall case done by the US on Chinese
imports in 2007 was one of the empirical evidence that shows aforementioned
drawback that toy industry and China as manufacturer is suffering from
Particularly this case of Mattelrsquos toy recall against Chinese toy products had
noteworthy significance as the occasion of which a certain multinational
corporationrsquos manufacture outsourcing got expanded to the scale of national
trade dispute concerning consumer product safety issue
Applying abovementioned articles from the TBT Agreement as an
analysis framework some legal controversies were presented regarding the US
toy recall case in the following section As the preliminary finding proved
based on GATT Agreement the recall measure itself violates MFN principle
and NT Nonetheless unlike GATT Agreement which contains exception
clause that justifies such violation TBT does not include any kind of
justification mechanism Therefore although the recall measure done by the US
satisfies Article II2 violation of Article II1 of TBT may cause legal
controversy when the similar case is brought to WTO
On the basis of such occasion and its legal issues several important
13 56
implications in the practical aspect can be drawn for the further discussion It
seems that although China is already well aware of the necessity to adopt and
apply international standards and to make their domestic ones harmonizing with
international norms through remarkable efforts as shown in some international
trade reports China is rather suffering from the disjunction between
continuously improving international standards and Chinarsquos lack of strict and
uniform enforcement of standards This may imply that efforts to make
international agreement and its application consistent must be done by both
international organization and local governments for effective connection
between the public and private sector Particularly the WTO should not stop at
establishing provisions but focus more on implementation with consideration
on each member nationrsquos industry environment and condition especially
regarding those of developing countries Consequently not only technical
standards and certificate management but also education and training program
for the industry fields ought to be provided in the scale of international
organizations
The Chinese government and industry groups also need to address this by
ensuring that Chinese exporters adhere to the standards of the importing
country Companies must invest time and effort in developing not only
standards and principles of safety for their suppliers but must also invest in
13 57
education and training to build the skills and abilities within the supplier
network to assure product safety88 At the same time the governments of
importing countries need to encourage Chinese authorities to develop global
standards on consumables then legislate and monitor them The difference in
standards across the world is clearly an issue These differences need to be
addressed with high priority so that consumers can benefit from globalization of
manufacturing and consumption The issue of global standards is contentious
because different countries have different trajectories of development The
standards of developing countries may not be acceptable to a developed country
On the other hand developing countries will some- times argue that they cannot
adopt the standards of the developed world because of the high costs associated
with these standards Nevertheless exports from developing countries should
adhere to the standards of the export markets Accordingly all those involved
in the global supply chain such as suppliers manufacturers and marketers need
to develop systems to ensure the standards are applied89
This issue with toy recalls takes on another dimension of concern in more
local level which is the cost issue caused by the vicious cycle in global supply
chain of toy industry Despite the awareness of Chinese manufacturers 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8813 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-72013 89 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 58
regarding international technical standards it may be hard for them to ignore
cheaper leaded-paint when squeezed between harsh demands on lower cost
from the US importers and domestic problems such as increasing labor cost and
RMB appreciation At this point the vicious cycle can be formed in toy
industryrsquos global supply chain in spite of the information and knowledge about
the current international standards local manufacturers use cheaper leaded paint
for lower cost Detecting excessive lead level from the paint demands on
technical standard becomes harsher within importing countries As a result
such higher standards require more cost for locals to be satisfied which
ultimately completes the vicious cycle Consequently it seems that further
discussion and researches about constructive measures including policy
changes may be essential and important to resolve such crisis more
fundamentally
13 59
REFERENCES
Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 Del V G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45 Jiacheng Z and Lu Hongjie (2013) Analyzing China Harmonization of Technical Barriers to Trade in the EU and US Markets The Twelfth Wuhan International Conference on E-Business ndash Emerging Operations amp Services Management Track Johnson M E (2001a) Learning from toys Lessons in managing supply chain
13 60
risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 Keith13 E13 M13 John13 S13 W13 and13 Tsunehiro13 O13 (2000)13 Quantifying13 the13 Impact13 of13 13 13 13 13 13 13 Technical13 Barriers13 to13 Trade13 A13 Framework13 for13 Analysis13 Policy13 Research13 13 13 13 13 13 13 Working13 Paper13 Development13 Research13 Group13 The13 World13 Bank Lee M A Flynn B B and Frohlich M T (2008) All supply chains donrsquot flow through understanding supply chain issues in product recalls Management and Organization Review 4 167ndash182 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal Marucheck A S (1987) On product liability and quality control IIE Transactions 19 355ndash360 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review Paul W B and Hari B (2008) Toy Recalls and China Emotion vs Evidence Management and Organization Review 42 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Reports and Reviews (Online documents included) Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby- Productshtml
13 61
Brief Guide to Analytical Methods for Measuring Lead in Paint Inter- Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground Report on Technical Barriers to Trade (2013) United States Trade Representative Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf The Impact of the TBT and SPS Agreements on Food Labeling and Safety Regulations httpcspinetorgreportscodexwtospsbthtm The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws-- StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml
13 62
GATTWTO Documents The Technical Barriers to Trade Agreement The General Agreement on Tariffs and Trade 1994 WTO Accession Protocol of The Peoplersquos Republic of China WTO Concerns on Indiarsquos Import Restriction on Chinese Toys WTO Technical information on TBT Trade topics Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm WTO Trade Policy Review (2012) WTO ldquoWhat is the WTOrdquo Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm WTO European Communities ndash Measures Affecting Asbestos and Asbestos- Containing Products WTDS135R
13 63
국문 초록
세계경제에 있어서 각 국가 경제의 연계성이 심화됨에 따라 많은
제조업들의 생산 라인과 공급 사슬 역시 세계화 되면서 주로 디자인이나
브랜드 관리를 담당하는 선진국과 생산과 제조를 담당하는 개발도상국
간의 기술 표준 차이에서 오는 문제점들이 발견되고 있다
세계무역기구(WTO) 체제하에서 무역에 관련된 기술표준들은 무역상
기술장벽 조항(TBT)에 따라 관리되어지나 WTO의 회원국들의 논의 하에
알맞은 조항을 명시하는 것과 조항의 효용성 또는 실제 각국의
기술표준들과 조항의 합치성은 별개의 문제인 것이 사실이다
본 논문은 미국 Mattel 사의 중국산 장난감 회수조치가 WTO
체제하에서 어떠한 법적 의미를 지니는지 살펴보았다 사건 당시 실제로
중국이 미국을 상대로 WTO에 제소하지는 않았지만 오늘날 대두되는
TBT의 중요성과 점점 더 심화되어가는 제조산업의 세계화 현상을
보았을 때 향후 비슷한 사건들이 발생할 가능성이 높기 때문에 이러한
분석은 유의미할 수 있으며 추후 시사하는 바 역시 클 것으로 예상된다
따라서 본 연구에서는 미국의 중국산 장난감 회수조치의 통상법적
사례분석을 통해 TBT가 기술표준문제에서 지니는 법적 의미를
분석하였다
키워드 세계무역기구 무역상 기술장벽협정 기술표준 Mattel사
장난감 회수조치 중국산 장난감
학번 2012-22086
ltstartpagegt10I INTRODUCTION 1II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 4 1 GATT ARTICLE I amp III 4 2 GATT ARTICLE XX(B) amp CHAPEAU OF ARTICLE XX 8 3 TBT UNDER THE WTO SYSTEM amp TBT ARTICLE II 10 4 OTHER RELATED TECHNICAL STANDARDS 20III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 28 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS 28 11 Characteristics of toy industry 28 12 Global supply chain with China involved 31 2 MATTELiexclmacrS TOY RECALL 34 21 Event outline 37 22 Aftermath of toy recall and its damage degree to the toy industry 40 23 Reaction and regulation of the US government and background policy 44 3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT 49 31 Preliminary findings under GATT Agreement 49 32 Legal analysis why USiexclmacrs toy recall is legally controversial under TBT Agreement 51IV FURTHER DISCUSSION AND CONCLUSION 54REFERENCES 59plusmnsup1sup1reg AtildeEcircmiddotIuml 63ltbodygt
13 47
The Act contained three main standards including exposure levels of lead
phthalate and mandatory testing Especially regarding the exposure level of
lead the legislation reduced the limit of lead allowed in surface coatings or
paint to 90 ppm from then-current limit of 600 ppm effective on 14 August
2009 The legislation reduces the amount of total lead content in childrens
product substrates to 600 ppm by 10 February 2009 300 ppm by 14 August
2009 and 100 ppm by 14 August 2011 On the other hand the legislation
required for mandatory testing that every manufacturer of a product subject to a
consumer product safety rule will provide a General Conformity Certificate to
certify based on unit testing or a reasonable testing program that the product
complies with all safety rules76 These certificates must accompany the product
through the distribution chain through the retailer They must be available to the
CPSC during any inspection The third party testing requirement for lead
content was originally set by the CPSIA at 600 ppm but dropped to 300 ppm in
August 2009 However these lead content testing requirements were stayed by
the CPSC in January 2009 until February 10 2010 In December 2009 this stay
of enforcement was further extended until February 10 2011 In both cases the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 76 Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf
13 48
CPSC cited a need to implement further rulemaking and to give manufacturers
more time to comply77
US regulators also announced plans to set up a Beijing office to help
ensure Chinese exports are safe for Americans following a slew of recalls
involving childrenrsquos toys Particularly the US CSPC sought to establish a
permanent presence overseas for the first time to better cooperate with Chinese
regulators and companies so the countryrsquos products are up to US standards It
also planned to have commission staff working in the embassy in Beijing to
work with manufacturers and Chinese regulators One major task of Beijing
office was to educate Chinese manufacturers about the new requirements under
the CPSIA Considering some mutual economic interests between the US and
China Chinese manufacturers are expected to comply with this law since the
large retailers in the US require them to meet such standard78
Amid growing concerns over the safety of Chinese products the US
launched negotiations towards a common safety standard for toys on November
17 in Brussels with the EU as well The talks were formally opened during a
trilateral high-level meeting between EU Consumer Affairs Commissioner
Meglena Kuneva the US Chairman of the Consumer Product Safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 77 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review 78 ldquoUS seeks China office to ensure export safetyrdquo China Daily July 31 2009
13 49
Commission Nancy Nord and the Chinese Vice-Minister of AQSIQ Wei
Chuanzhong The three sides have decided to bring their joint efforts to a new
level by aligning their standards Toys will be the first targets since around 75
percent of toys sold around the world are made in China Common standards
and policy consistence are very crucial for Chinese manufacturers to do their
business in a fair and transparent arena points out Liang Mei deputy chairman
of China Toy Association Another comment was added that the companys
strong focus on research and development would help it to overcome the new
technological barriers and avoid safety disputes79 A certain kind of special
team that is engaged in investigating and studying technology standards of
various nations and international trends and managing onersquos own safety
standards higher than the general or keep it ahead of the criteria of the exporting
marketplaces were also suggested as solution by industry experts80
3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT
31 Preliminary findings under GATT Agreement
A preliminary research about the legitimacy of USrsquos recall on Chinese
toys under GATT Agreement insists that by placing a temporary ban on
Chinese toy products the United States would violate Article III which is
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 79 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007 80 ldquoTrouble in Toy Industryrdquo China Daily December 22 2008
13 50
National Treatment Despite violating GATT Article III4 the author insists
that a Panel would likely find the temporary ban on Chinese toy products valid
under Article XX(b) based on following rationales most of all the temporary
ban on Chinese toys is within the policies designated to protect the human life
and health of American children Just as the Panel in lsquoThailand ndash Cigarettersquo
case has recognized the negative human health effects of smoking a Panel
would likely conclude that the use of lead in childrenrsquos toys creates a negative
health effect It would likely then find that the United States sufficiently sets
forth a prima facie case for an Article XX(b) exception81 Moreover the author
writes no alternative measure could adequately diminish the high risk of lead
contamination of Chinese toys and therefore hold the strict measure valid
Authorrsquos opinion that the temporary ban on Chinese toy does not arbitrarily or
unjustifiably discriminate against Chinese toy imports also leads to justification
of US toy recall The logic behind is that the ban targets Chinese toy imports
because previous US measures failed to curtail the significant volume of
contaminated Chinese toys entering the US markets Since there are no
ulterior ldquoprotectionist objectivesrdquo the measure is not a ldquodisguised restrictionrdquo
under Article XXrsquos chapeau Therefore the author argues that since the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8113 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213
13 51
temporary ban satisfies all the requirements of Article XX(b) a Panel would
likely rule that it does not violate GATT principles82
32 Legal analysis why USrsquos toy recall is legally controversial under TBT Agreement When based on TBT Agreement one of the articles related to the USrsquos
recall on Chinese toy imports include Article II1 which states ldquoimported
product shall be accorded treatment no less favourable than that accorded to
domestic like productsrdquo representing MFN principle and NT 83 The other one
is Article II2 that regulates member statesrsquo measures not to be trade-restrictive
by stipulating that ldquotechnical regulations shall not be more trade-restrictive than
necessary to fulfill a legitimate objective taking account of the risks non-
fulfilment would createrdquo84
First of all Article II1 of TBT Agreement is highly likely to be violated
because it would treat Chinese toy imports less favorably than US domestic
toys To put in more detail since the essential factor that needs to be considered
is ldquolikenessrdquo between exports and imports determining whether US toys and
Chinese toys are like products under the meaning of Article II1 must be the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8213 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 83 TBT Art II1 84 TBT Art II2
13 52
prior analysis to reach such likely conclusion Just as Uche wrote in the legal
analysis under GATT Agreement Chinese toy imports are like products with
respect to US toys under the definition promulgated by GATT Article III4
because the ban would affect the ldquointernal sale offering for sale purchase
transportation distribution or userdquo of the Chinese toys85 According to Uche
ldquoin determining whether imported and domestic products are like products not
only the properties nature and quality of the product but also the end use of the
product must be consideredrdquo86 In fact Chinese toys and American toys share
similar nature which is to entertain children and manufacturers do not affect
such nature whether they are Americans or Chinese Also since manufacturing
factories in China are managed and controlled by Mattel with its same
operation policy the quality of Chinese-made toys and American-made toys
within Mattelrsquos manufacturing chain seems to be quite identical as well On top
of that regardless of their manufacturers toys generally have the same end-
users children When compared to customers in other age groups they seem to
share relatively similar tastes and consumer habits
On the other hand USrsquos recall on its Chinese imports can be analyzed
consistent with Article II2 of TBT Agreement According to the Panel Report
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 85 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 8613 Ibid13
13 53
of lsquoUS ndash Tunarsquo case the analysis of Article II2 of the TBT Agreement may be
conducted in two steps first to determine whether a certain action is taken to
fulfill a legitimate objective which include ldquoprotection of human health or
safetyrdquo and second if that is the case to determine whether that measure is
less trade-restrictive than necessary to fulfill such objective taking account of
the risks non-fulfillment would create87 Based on such criteria USrsquos recall was
due to protect American children from the exposure to the lead paint which can
be interpreted as the ldquolegitimate objectiverdquo On top of that the measure done by
the US can be regarded as less trade-restrictive than necessary to fulfill such
objective with the consideration about risks non-fulfillment would create since
the measure was merely a temporary recall on Mattelrsquos defects rather than
unilateral and arbitrary import restriction against the entire Chinese imports to
the US Also such measure may be originated from the risk-assessment of the
case when the legitimate objective protection of human health or safety has
failed to be fulfilled which might trigger serious physical and mental problems
to American children Therefore it can be concluded that USrsquos toy recall is not
inconsistent with TBT Article II2 when considering aforementioned facts
However although Article II2 is satisfied the recall measure taken by the US
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8713 WTO Panel Report lsquoUS mdash Tunarsquo (WTDS381R)
13
13 54
is still questionable because Article II1 and II2 of TBT Agreement are
obligations of WTO member nations which implies that both articles must be
satisfied to acquire legitimacy unlike the preliminary analysis based on GATT
Agreement Thus when the case similar to this occasion is brought to the
international court under the WTO there would be high probability that the
respondentrsquos recall measure might trigger legal controversy under the TBT
Agreement
IV FURTHER DISCUSSION AND CONCLUSION
This paper overall has implemented the case study of which the US has
recalled on Chinese toy imports concerning the lead paint and has analyzed the
suitability and legitimacy of such measure in light of TBT Agreement Prior to
the case study some applicable international rules were introduced GATT
Article I III XX(b) and the chapeau of Article XX which are MFN Principle
NT and General Exceptions to GATT provision respectively formulated the
basis of TBT Agreement In terms of TBT Agreement Article II1 and II2
were the main provision those are applicable to this specific case
Following such applicable international agreements toy industry trend
and the event outline of USrsquos recall on Chinese toy imports were displayed
Along with its volatile and seasonal characteristics the toy industry usually
13 55
incurs relatively higher costs on obsolete inventory lost sales and markdown
Also it is important strategy to survive that providing creative yet price-
competitive toys at the right quantity at the right stores during the very short
selling-windows At this point toy recall case done by the US on Chinese
imports in 2007 was one of the empirical evidence that shows aforementioned
drawback that toy industry and China as manufacturer is suffering from
Particularly this case of Mattelrsquos toy recall against Chinese toy products had
noteworthy significance as the occasion of which a certain multinational
corporationrsquos manufacture outsourcing got expanded to the scale of national
trade dispute concerning consumer product safety issue
Applying abovementioned articles from the TBT Agreement as an
analysis framework some legal controversies were presented regarding the US
toy recall case in the following section As the preliminary finding proved
based on GATT Agreement the recall measure itself violates MFN principle
and NT Nonetheless unlike GATT Agreement which contains exception
clause that justifies such violation TBT does not include any kind of
justification mechanism Therefore although the recall measure done by the US
satisfies Article II2 violation of Article II1 of TBT may cause legal
controversy when the similar case is brought to WTO
On the basis of such occasion and its legal issues several important
13 56
implications in the practical aspect can be drawn for the further discussion It
seems that although China is already well aware of the necessity to adopt and
apply international standards and to make their domestic ones harmonizing with
international norms through remarkable efforts as shown in some international
trade reports China is rather suffering from the disjunction between
continuously improving international standards and Chinarsquos lack of strict and
uniform enforcement of standards This may imply that efforts to make
international agreement and its application consistent must be done by both
international organization and local governments for effective connection
between the public and private sector Particularly the WTO should not stop at
establishing provisions but focus more on implementation with consideration
on each member nationrsquos industry environment and condition especially
regarding those of developing countries Consequently not only technical
standards and certificate management but also education and training program
for the industry fields ought to be provided in the scale of international
organizations
The Chinese government and industry groups also need to address this by
ensuring that Chinese exporters adhere to the standards of the importing
country Companies must invest time and effort in developing not only
standards and principles of safety for their suppliers but must also invest in
13 57
education and training to build the skills and abilities within the supplier
network to assure product safety88 At the same time the governments of
importing countries need to encourage Chinese authorities to develop global
standards on consumables then legislate and monitor them The difference in
standards across the world is clearly an issue These differences need to be
addressed with high priority so that consumers can benefit from globalization of
manufacturing and consumption The issue of global standards is contentious
because different countries have different trajectories of development The
standards of developing countries may not be acceptable to a developed country
On the other hand developing countries will some- times argue that they cannot
adopt the standards of the developed world because of the high costs associated
with these standards Nevertheless exports from developing countries should
adhere to the standards of the export markets Accordingly all those involved
in the global supply chain such as suppliers manufacturers and marketers need
to develop systems to ensure the standards are applied89
This issue with toy recalls takes on another dimension of concern in more
local level which is the cost issue caused by the vicious cycle in global supply
chain of toy industry Despite the awareness of Chinese manufacturers 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8813 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-72013 89 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 58
regarding international technical standards it may be hard for them to ignore
cheaper leaded-paint when squeezed between harsh demands on lower cost
from the US importers and domestic problems such as increasing labor cost and
RMB appreciation At this point the vicious cycle can be formed in toy
industryrsquos global supply chain in spite of the information and knowledge about
the current international standards local manufacturers use cheaper leaded paint
for lower cost Detecting excessive lead level from the paint demands on
technical standard becomes harsher within importing countries As a result
such higher standards require more cost for locals to be satisfied which
ultimately completes the vicious cycle Consequently it seems that further
discussion and researches about constructive measures including policy
changes may be essential and important to resolve such crisis more
fundamentally
13 59
REFERENCES
Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 Del V G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45 Jiacheng Z and Lu Hongjie (2013) Analyzing China Harmonization of Technical Barriers to Trade in the EU and US Markets The Twelfth Wuhan International Conference on E-Business ndash Emerging Operations amp Services Management Track Johnson M E (2001a) Learning from toys Lessons in managing supply chain
13 60
risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 Keith13 E13 M13 John13 S13 W13 and13 Tsunehiro13 O13 (2000)13 Quantifying13 the13 Impact13 of13 13 13 13 13 13 13 Technical13 Barriers13 to13 Trade13 A13 Framework13 for13 Analysis13 Policy13 Research13 13 13 13 13 13 13 Working13 Paper13 Development13 Research13 Group13 The13 World13 Bank Lee M A Flynn B B and Frohlich M T (2008) All supply chains donrsquot flow through understanding supply chain issues in product recalls Management and Organization Review 4 167ndash182 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal Marucheck A S (1987) On product liability and quality control IIE Transactions 19 355ndash360 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review Paul W B and Hari B (2008) Toy Recalls and China Emotion vs Evidence Management and Organization Review 42 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Reports and Reviews (Online documents included) Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby- Productshtml
13 61
Brief Guide to Analytical Methods for Measuring Lead in Paint Inter- Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground Report on Technical Barriers to Trade (2013) United States Trade Representative Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf The Impact of the TBT and SPS Agreements on Food Labeling and Safety Regulations httpcspinetorgreportscodexwtospsbthtm The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws-- StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml
13 62
GATTWTO Documents The Technical Barriers to Trade Agreement The General Agreement on Tariffs and Trade 1994 WTO Accession Protocol of The Peoplersquos Republic of China WTO Concerns on Indiarsquos Import Restriction on Chinese Toys WTO Technical information on TBT Trade topics Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm WTO Trade Policy Review (2012) WTO ldquoWhat is the WTOrdquo Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm WTO European Communities ndash Measures Affecting Asbestos and Asbestos- Containing Products WTDS135R
13 63
국문 초록
세계경제에 있어서 각 국가 경제의 연계성이 심화됨에 따라 많은
제조업들의 생산 라인과 공급 사슬 역시 세계화 되면서 주로 디자인이나
브랜드 관리를 담당하는 선진국과 생산과 제조를 담당하는 개발도상국
간의 기술 표준 차이에서 오는 문제점들이 발견되고 있다
세계무역기구(WTO) 체제하에서 무역에 관련된 기술표준들은 무역상
기술장벽 조항(TBT)에 따라 관리되어지나 WTO의 회원국들의 논의 하에
알맞은 조항을 명시하는 것과 조항의 효용성 또는 실제 각국의
기술표준들과 조항의 합치성은 별개의 문제인 것이 사실이다
본 논문은 미국 Mattel 사의 중국산 장난감 회수조치가 WTO
체제하에서 어떠한 법적 의미를 지니는지 살펴보았다 사건 당시 실제로
중국이 미국을 상대로 WTO에 제소하지는 않았지만 오늘날 대두되는
TBT의 중요성과 점점 더 심화되어가는 제조산업의 세계화 현상을
보았을 때 향후 비슷한 사건들이 발생할 가능성이 높기 때문에 이러한
분석은 유의미할 수 있으며 추후 시사하는 바 역시 클 것으로 예상된다
따라서 본 연구에서는 미국의 중국산 장난감 회수조치의 통상법적
사례분석을 통해 TBT가 기술표준문제에서 지니는 법적 의미를
분석하였다
키워드 세계무역기구 무역상 기술장벽협정 기술표준 Mattel사
장난감 회수조치 중국산 장난감
학번 2012-22086
ltstartpagegt10I INTRODUCTION 1II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 4 1 GATT ARTICLE I amp III 4 2 GATT ARTICLE XX(B) amp CHAPEAU OF ARTICLE XX 8 3 TBT UNDER THE WTO SYSTEM amp TBT ARTICLE II 10 4 OTHER RELATED TECHNICAL STANDARDS 20III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 28 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS 28 11 Characteristics of toy industry 28 12 Global supply chain with China involved 31 2 MATTELiexclmacrS TOY RECALL 34 21 Event outline 37 22 Aftermath of toy recall and its damage degree to the toy industry 40 23 Reaction and regulation of the US government and background policy 44 3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT 49 31 Preliminary findings under GATT Agreement 49 32 Legal analysis why USiexclmacrs toy recall is legally controversial under TBT Agreement 51IV FURTHER DISCUSSION AND CONCLUSION 54REFERENCES 59plusmnsup1sup1reg AtildeEcircmiddotIuml 63ltbodygt
13 48
CPSC cited a need to implement further rulemaking and to give manufacturers
more time to comply77
US regulators also announced plans to set up a Beijing office to help
ensure Chinese exports are safe for Americans following a slew of recalls
involving childrenrsquos toys Particularly the US CSPC sought to establish a
permanent presence overseas for the first time to better cooperate with Chinese
regulators and companies so the countryrsquos products are up to US standards It
also planned to have commission staff working in the embassy in Beijing to
work with manufacturers and Chinese regulators One major task of Beijing
office was to educate Chinese manufacturers about the new requirements under
the CPSIA Considering some mutual economic interests between the US and
China Chinese manufacturers are expected to comply with this law since the
large retailers in the US require them to meet such standard78
Amid growing concerns over the safety of Chinese products the US
launched negotiations towards a common safety standard for toys on November
17 in Brussels with the EU as well The talks were formally opened during a
trilateral high-level meeting between EU Consumer Affairs Commissioner
Meglena Kuneva the US Chairman of the Consumer Product Safety
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 77 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review 78 ldquoUS seeks China office to ensure export safetyrdquo China Daily July 31 2009
13 49
Commission Nancy Nord and the Chinese Vice-Minister of AQSIQ Wei
Chuanzhong The three sides have decided to bring their joint efforts to a new
level by aligning their standards Toys will be the first targets since around 75
percent of toys sold around the world are made in China Common standards
and policy consistence are very crucial for Chinese manufacturers to do their
business in a fair and transparent arena points out Liang Mei deputy chairman
of China Toy Association Another comment was added that the companys
strong focus on research and development would help it to overcome the new
technological barriers and avoid safety disputes79 A certain kind of special
team that is engaged in investigating and studying technology standards of
various nations and international trends and managing onersquos own safety
standards higher than the general or keep it ahead of the criteria of the exporting
marketplaces were also suggested as solution by industry experts80
3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT
31 Preliminary findings under GATT Agreement
A preliminary research about the legitimacy of USrsquos recall on Chinese
toys under GATT Agreement insists that by placing a temporary ban on
Chinese toy products the United States would violate Article III which is
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 79 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007 80 ldquoTrouble in Toy Industryrdquo China Daily December 22 2008
13 50
National Treatment Despite violating GATT Article III4 the author insists
that a Panel would likely find the temporary ban on Chinese toy products valid
under Article XX(b) based on following rationales most of all the temporary
ban on Chinese toys is within the policies designated to protect the human life
and health of American children Just as the Panel in lsquoThailand ndash Cigarettersquo
case has recognized the negative human health effects of smoking a Panel
would likely conclude that the use of lead in childrenrsquos toys creates a negative
health effect It would likely then find that the United States sufficiently sets
forth a prima facie case for an Article XX(b) exception81 Moreover the author
writes no alternative measure could adequately diminish the high risk of lead
contamination of Chinese toys and therefore hold the strict measure valid
Authorrsquos opinion that the temporary ban on Chinese toy does not arbitrarily or
unjustifiably discriminate against Chinese toy imports also leads to justification
of US toy recall The logic behind is that the ban targets Chinese toy imports
because previous US measures failed to curtail the significant volume of
contaminated Chinese toys entering the US markets Since there are no
ulterior ldquoprotectionist objectivesrdquo the measure is not a ldquodisguised restrictionrdquo
under Article XXrsquos chapeau Therefore the author argues that since the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8113 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213
13 51
temporary ban satisfies all the requirements of Article XX(b) a Panel would
likely rule that it does not violate GATT principles82
32 Legal analysis why USrsquos toy recall is legally controversial under TBT Agreement When based on TBT Agreement one of the articles related to the USrsquos
recall on Chinese toy imports include Article II1 which states ldquoimported
product shall be accorded treatment no less favourable than that accorded to
domestic like productsrdquo representing MFN principle and NT 83 The other one
is Article II2 that regulates member statesrsquo measures not to be trade-restrictive
by stipulating that ldquotechnical regulations shall not be more trade-restrictive than
necessary to fulfill a legitimate objective taking account of the risks non-
fulfilment would createrdquo84
First of all Article II1 of TBT Agreement is highly likely to be violated
because it would treat Chinese toy imports less favorably than US domestic
toys To put in more detail since the essential factor that needs to be considered
is ldquolikenessrdquo between exports and imports determining whether US toys and
Chinese toys are like products under the meaning of Article II1 must be the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8213 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 83 TBT Art II1 84 TBT Art II2
13 52
prior analysis to reach such likely conclusion Just as Uche wrote in the legal
analysis under GATT Agreement Chinese toy imports are like products with
respect to US toys under the definition promulgated by GATT Article III4
because the ban would affect the ldquointernal sale offering for sale purchase
transportation distribution or userdquo of the Chinese toys85 According to Uche
ldquoin determining whether imported and domestic products are like products not
only the properties nature and quality of the product but also the end use of the
product must be consideredrdquo86 In fact Chinese toys and American toys share
similar nature which is to entertain children and manufacturers do not affect
such nature whether they are Americans or Chinese Also since manufacturing
factories in China are managed and controlled by Mattel with its same
operation policy the quality of Chinese-made toys and American-made toys
within Mattelrsquos manufacturing chain seems to be quite identical as well On top
of that regardless of their manufacturers toys generally have the same end-
users children When compared to customers in other age groups they seem to
share relatively similar tastes and consumer habits
On the other hand USrsquos recall on its Chinese imports can be analyzed
consistent with Article II2 of TBT Agreement According to the Panel Report
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 85 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 8613 Ibid13
13 53
of lsquoUS ndash Tunarsquo case the analysis of Article II2 of the TBT Agreement may be
conducted in two steps first to determine whether a certain action is taken to
fulfill a legitimate objective which include ldquoprotection of human health or
safetyrdquo and second if that is the case to determine whether that measure is
less trade-restrictive than necessary to fulfill such objective taking account of
the risks non-fulfillment would create87 Based on such criteria USrsquos recall was
due to protect American children from the exposure to the lead paint which can
be interpreted as the ldquolegitimate objectiverdquo On top of that the measure done by
the US can be regarded as less trade-restrictive than necessary to fulfill such
objective with the consideration about risks non-fulfillment would create since
the measure was merely a temporary recall on Mattelrsquos defects rather than
unilateral and arbitrary import restriction against the entire Chinese imports to
the US Also such measure may be originated from the risk-assessment of the
case when the legitimate objective protection of human health or safety has
failed to be fulfilled which might trigger serious physical and mental problems
to American children Therefore it can be concluded that USrsquos toy recall is not
inconsistent with TBT Article II2 when considering aforementioned facts
However although Article II2 is satisfied the recall measure taken by the US
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8713 WTO Panel Report lsquoUS mdash Tunarsquo (WTDS381R)
13
13 54
is still questionable because Article II1 and II2 of TBT Agreement are
obligations of WTO member nations which implies that both articles must be
satisfied to acquire legitimacy unlike the preliminary analysis based on GATT
Agreement Thus when the case similar to this occasion is brought to the
international court under the WTO there would be high probability that the
respondentrsquos recall measure might trigger legal controversy under the TBT
Agreement
IV FURTHER DISCUSSION AND CONCLUSION
This paper overall has implemented the case study of which the US has
recalled on Chinese toy imports concerning the lead paint and has analyzed the
suitability and legitimacy of such measure in light of TBT Agreement Prior to
the case study some applicable international rules were introduced GATT
Article I III XX(b) and the chapeau of Article XX which are MFN Principle
NT and General Exceptions to GATT provision respectively formulated the
basis of TBT Agreement In terms of TBT Agreement Article II1 and II2
were the main provision those are applicable to this specific case
Following such applicable international agreements toy industry trend
and the event outline of USrsquos recall on Chinese toy imports were displayed
Along with its volatile and seasonal characteristics the toy industry usually
13 55
incurs relatively higher costs on obsolete inventory lost sales and markdown
Also it is important strategy to survive that providing creative yet price-
competitive toys at the right quantity at the right stores during the very short
selling-windows At this point toy recall case done by the US on Chinese
imports in 2007 was one of the empirical evidence that shows aforementioned
drawback that toy industry and China as manufacturer is suffering from
Particularly this case of Mattelrsquos toy recall against Chinese toy products had
noteworthy significance as the occasion of which a certain multinational
corporationrsquos manufacture outsourcing got expanded to the scale of national
trade dispute concerning consumer product safety issue
Applying abovementioned articles from the TBT Agreement as an
analysis framework some legal controversies were presented regarding the US
toy recall case in the following section As the preliminary finding proved
based on GATT Agreement the recall measure itself violates MFN principle
and NT Nonetheless unlike GATT Agreement which contains exception
clause that justifies such violation TBT does not include any kind of
justification mechanism Therefore although the recall measure done by the US
satisfies Article II2 violation of Article II1 of TBT may cause legal
controversy when the similar case is brought to WTO
On the basis of such occasion and its legal issues several important
13 56
implications in the practical aspect can be drawn for the further discussion It
seems that although China is already well aware of the necessity to adopt and
apply international standards and to make their domestic ones harmonizing with
international norms through remarkable efforts as shown in some international
trade reports China is rather suffering from the disjunction between
continuously improving international standards and Chinarsquos lack of strict and
uniform enforcement of standards This may imply that efforts to make
international agreement and its application consistent must be done by both
international organization and local governments for effective connection
between the public and private sector Particularly the WTO should not stop at
establishing provisions but focus more on implementation with consideration
on each member nationrsquos industry environment and condition especially
regarding those of developing countries Consequently not only technical
standards and certificate management but also education and training program
for the industry fields ought to be provided in the scale of international
organizations
The Chinese government and industry groups also need to address this by
ensuring that Chinese exporters adhere to the standards of the importing
country Companies must invest time and effort in developing not only
standards and principles of safety for their suppliers but must also invest in
13 57
education and training to build the skills and abilities within the supplier
network to assure product safety88 At the same time the governments of
importing countries need to encourage Chinese authorities to develop global
standards on consumables then legislate and monitor them The difference in
standards across the world is clearly an issue These differences need to be
addressed with high priority so that consumers can benefit from globalization of
manufacturing and consumption The issue of global standards is contentious
because different countries have different trajectories of development The
standards of developing countries may not be acceptable to a developed country
On the other hand developing countries will some- times argue that they cannot
adopt the standards of the developed world because of the high costs associated
with these standards Nevertheless exports from developing countries should
adhere to the standards of the export markets Accordingly all those involved
in the global supply chain such as suppliers manufacturers and marketers need
to develop systems to ensure the standards are applied89
This issue with toy recalls takes on another dimension of concern in more
local level which is the cost issue caused by the vicious cycle in global supply
chain of toy industry Despite the awareness of Chinese manufacturers 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8813 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-72013 89 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 58
regarding international technical standards it may be hard for them to ignore
cheaper leaded-paint when squeezed between harsh demands on lower cost
from the US importers and domestic problems such as increasing labor cost and
RMB appreciation At this point the vicious cycle can be formed in toy
industryrsquos global supply chain in spite of the information and knowledge about
the current international standards local manufacturers use cheaper leaded paint
for lower cost Detecting excessive lead level from the paint demands on
technical standard becomes harsher within importing countries As a result
such higher standards require more cost for locals to be satisfied which
ultimately completes the vicious cycle Consequently it seems that further
discussion and researches about constructive measures including policy
changes may be essential and important to resolve such crisis more
fundamentally
13 59
REFERENCES
Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 Del V G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45 Jiacheng Z and Lu Hongjie (2013) Analyzing China Harmonization of Technical Barriers to Trade in the EU and US Markets The Twelfth Wuhan International Conference on E-Business ndash Emerging Operations amp Services Management Track Johnson M E (2001a) Learning from toys Lessons in managing supply chain
13 60
risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 Keith13 E13 M13 John13 S13 W13 and13 Tsunehiro13 O13 (2000)13 Quantifying13 the13 Impact13 of13 13 13 13 13 13 13 Technical13 Barriers13 to13 Trade13 A13 Framework13 for13 Analysis13 Policy13 Research13 13 13 13 13 13 13 Working13 Paper13 Development13 Research13 Group13 The13 World13 Bank Lee M A Flynn B B and Frohlich M T (2008) All supply chains donrsquot flow through understanding supply chain issues in product recalls Management and Organization Review 4 167ndash182 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal Marucheck A S (1987) On product liability and quality control IIE Transactions 19 355ndash360 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review Paul W B and Hari B (2008) Toy Recalls and China Emotion vs Evidence Management and Organization Review 42 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Reports and Reviews (Online documents included) Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby- Productshtml
13 61
Brief Guide to Analytical Methods for Measuring Lead in Paint Inter- Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground Report on Technical Barriers to Trade (2013) United States Trade Representative Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf The Impact of the TBT and SPS Agreements on Food Labeling and Safety Regulations httpcspinetorgreportscodexwtospsbthtm The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws-- StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml
13 62
GATTWTO Documents The Technical Barriers to Trade Agreement The General Agreement on Tariffs and Trade 1994 WTO Accession Protocol of The Peoplersquos Republic of China WTO Concerns on Indiarsquos Import Restriction on Chinese Toys WTO Technical information on TBT Trade topics Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm WTO Trade Policy Review (2012) WTO ldquoWhat is the WTOrdquo Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm WTO European Communities ndash Measures Affecting Asbestos and Asbestos- Containing Products WTDS135R
13 63
국문 초록
세계경제에 있어서 각 국가 경제의 연계성이 심화됨에 따라 많은
제조업들의 생산 라인과 공급 사슬 역시 세계화 되면서 주로 디자인이나
브랜드 관리를 담당하는 선진국과 생산과 제조를 담당하는 개발도상국
간의 기술 표준 차이에서 오는 문제점들이 발견되고 있다
세계무역기구(WTO) 체제하에서 무역에 관련된 기술표준들은 무역상
기술장벽 조항(TBT)에 따라 관리되어지나 WTO의 회원국들의 논의 하에
알맞은 조항을 명시하는 것과 조항의 효용성 또는 실제 각국의
기술표준들과 조항의 합치성은 별개의 문제인 것이 사실이다
본 논문은 미국 Mattel 사의 중국산 장난감 회수조치가 WTO
체제하에서 어떠한 법적 의미를 지니는지 살펴보았다 사건 당시 실제로
중국이 미국을 상대로 WTO에 제소하지는 않았지만 오늘날 대두되는
TBT의 중요성과 점점 더 심화되어가는 제조산업의 세계화 현상을
보았을 때 향후 비슷한 사건들이 발생할 가능성이 높기 때문에 이러한
분석은 유의미할 수 있으며 추후 시사하는 바 역시 클 것으로 예상된다
따라서 본 연구에서는 미국의 중국산 장난감 회수조치의 통상법적
사례분석을 통해 TBT가 기술표준문제에서 지니는 법적 의미를
분석하였다
키워드 세계무역기구 무역상 기술장벽협정 기술표준 Mattel사
장난감 회수조치 중국산 장난감
학번 2012-22086
ltstartpagegt10I INTRODUCTION 1II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 4 1 GATT ARTICLE I amp III 4 2 GATT ARTICLE XX(B) amp CHAPEAU OF ARTICLE XX 8 3 TBT UNDER THE WTO SYSTEM amp TBT ARTICLE II 10 4 OTHER RELATED TECHNICAL STANDARDS 20III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 28 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS 28 11 Characteristics of toy industry 28 12 Global supply chain with China involved 31 2 MATTELiexclmacrS TOY RECALL 34 21 Event outline 37 22 Aftermath of toy recall and its damage degree to the toy industry 40 23 Reaction and regulation of the US government and background policy 44 3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT 49 31 Preliminary findings under GATT Agreement 49 32 Legal analysis why USiexclmacrs toy recall is legally controversial under TBT Agreement 51IV FURTHER DISCUSSION AND CONCLUSION 54REFERENCES 59plusmnsup1sup1reg AtildeEcircmiddotIuml 63ltbodygt
13 49
Commission Nancy Nord and the Chinese Vice-Minister of AQSIQ Wei
Chuanzhong The three sides have decided to bring their joint efforts to a new
level by aligning their standards Toys will be the first targets since around 75
percent of toys sold around the world are made in China Common standards
and policy consistence are very crucial for Chinese manufacturers to do their
business in a fair and transparent arena points out Liang Mei deputy chairman
of China Toy Association Another comment was added that the companys
strong focus on research and development would help it to overcome the new
technological barriers and avoid safety disputes79 A certain kind of special
team that is engaged in investigating and studying technology standards of
various nations and international trends and managing onersquos own safety
standards higher than the general or keep it ahead of the criteria of the exporting
marketplaces were also suggested as solution by industry experts80
3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT
31 Preliminary findings under GATT Agreement
A preliminary research about the legitimacy of USrsquos recall on Chinese
toys under GATT Agreement insists that by placing a temporary ban on
Chinese toy products the United States would violate Article III which is
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 79 ldquoMattel Issues New Recall of Toys Made in Chinardquo The New York Times August 14 2007 80 ldquoTrouble in Toy Industryrdquo China Daily December 22 2008
13 50
National Treatment Despite violating GATT Article III4 the author insists
that a Panel would likely find the temporary ban on Chinese toy products valid
under Article XX(b) based on following rationales most of all the temporary
ban on Chinese toys is within the policies designated to protect the human life
and health of American children Just as the Panel in lsquoThailand ndash Cigarettersquo
case has recognized the negative human health effects of smoking a Panel
would likely conclude that the use of lead in childrenrsquos toys creates a negative
health effect It would likely then find that the United States sufficiently sets
forth a prima facie case for an Article XX(b) exception81 Moreover the author
writes no alternative measure could adequately diminish the high risk of lead
contamination of Chinese toys and therefore hold the strict measure valid
Authorrsquos opinion that the temporary ban on Chinese toy does not arbitrarily or
unjustifiably discriminate against Chinese toy imports also leads to justification
of US toy recall The logic behind is that the ban targets Chinese toy imports
because previous US measures failed to curtail the significant volume of
contaminated Chinese toys entering the US markets Since there are no
ulterior ldquoprotectionist objectivesrdquo the measure is not a ldquodisguised restrictionrdquo
under Article XXrsquos chapeau Therefore the author argues that since the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8113 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213
13 51
temporary ban satisfies all the requirements of Article XX(b) a Panel would
likely rule that it does not violate GATT principles82
32 Legal analysis why USrsquos toy recall is legally controversial under TBT Agreement When based on TBT Agreement one of the articles related to the USrsquos
recall on Chinese toy imports include Article II1 which states ldquoimported
product shall be accorded treatment no less favourable than that accorded to
domestic like productsrdquo representing MFN principle and NT 83 The other one
is Article II2 that regulates member statesrsquo measures not to be trade-restrictive
by stipulating that ldquotechnical regulations shall not be more trade-restrictive than
necessary to fulfill a legitimate objective taking account of the risks non-
fulfilment would createrdquo84
First of all Article II1 of TBT Agreement is highly likely to be violated
because it would treat Chinese toy imports less favorably than US domestic
toys To put in more detail since the essential factor that needs to be considered
is ldquolikenessrdquo between exports and imports determining whether US toys and
Chinese toys are like products under the meaning of Article II1 must be the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8213 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 83 TBT Art II1 84 TBT Art II2
13 52
prior analysis to reach such likely conclusion Just as Uche wrote in the legal
analysis under GATT Agreement Chinese toy imports are like products with
respect to US toys under the definition promulgated by GATT Article III4
because the ban would affect the ldquointernal sale offering for sale purchase
transportation distribution or userdquo of the Chinese toys85 According to Uche
ldquoin determining whether imported and domestic products are like products not
only the properties nature and quality of the product but also the end use of the
product must be consideredrdquo86 In fact Chinese toys and American toys share
similar nature which is to entertain children and manufacturers do not affect
such nature whether they are Americans or Chinese Also since manufacturing
factories in China are managed and controlled by Mattel with its same
operation policy the quality of Chinese-made toys and American-made toys
within Mattelrsquos manufacturing chain seems to be quite identical as well On top
of that regardless of their manufacturers toys generally have the same end-
users children When compared to customers in other age groups they seem to
share relatively similar tastes and consumer habits
On the other hand USrsquos recall on its Chinese imports can be analyzed
consistent with Article II2 of TBT Agreement According to the Panel Report
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 85 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 8613 Ibid13
13 53
of lsquoUS ndash Tunarsquo case the analysis of Article II2 of the TBT Agreement may be
conducted in two steps first to determine whether a certain action is taken to
fulfill a legitimate objective which include ldquoprotection of human health or
safetyrdquo and second if that is the case to determine whether that measure is
less trade-restrictive than necessary to fulfill such objective taking account of
the risks non-fulfillment would create87 Based on such criteria USrsquos recall was
due to protect American children from the exposure to the lead paint which can
be interpreted as the ldquolegitimate objectiverdquo On top of that the measure done by
the US can be regarded as less trade-restrictive than necessary to fulfill such
objective with the consideration about risks non-fulfillment would create since
the measure was merely a temporary recall on Mattelrsquos defects rather than
unilateral and arbitrary import restriction against the entire Chinese imports to
the US Also such measure may be originated from the risk-assessment of the
case when the legitimate objective protection of human health or safety has
failed to be fulfilled which might trigger serious physical and mental problems
to American children Therefore it can be concluded that USrsquos toy recall is not
inconsistent with TBT Article II2 when considering aforementioned facts
However although Article II2 is satisfied the recall measure taken by the US
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8713 WTO Panel Report lsquoUS mdash Tunarsquo (WTDS381R)
13
13 54
is still questionable because Article II1 and II2 of TBT Agreement are
obligations of WTO member nations which implies that both articles must be
satisfied to acquire legitimacy unlike the preliminary analysis based on GATT
Agreement Thus when the case similar to this occasion is brought to the
international court under the WTO there would be high probability that the
respondentrsquos recall measure might trigger legal controversy under the TBT
Agreement
IV FURTHER DISCUSSION AND CONCLUSION
This paper overall has implemented the case study of which the US has
recalled on Chinese toy imports concerning the lead paint and has analyzed the
suitability and legitimacy of such measure in light of TBT Agreement Prior to
the case study some applicable international rules were introduced GATT
Article I III XX(b) and the chapeau of Article XX which are MFN Principle
NT and General Exceptions to GATT provision respectively formulated the
basis of TBT Agreement In terms of TBT Agreement Article II1 and II2
were the main provision those are applicable to this specific case
Following such applicable international agreements toy industry trend
and the event outline of USrsquos recall on Chinese toy imports were displayed
Along with its volatile and seasonal characteristics the toy industry usually
13 55
incurs relatively higher costs on obsolete inventory lost sales and markdown
Also it is important strategy to survive that providing creative yet price-
competitive toys at the right quantity at the right stores during the very short
selling-windows At this point toy recall case done by the US on Chinese
imports in 2007 was one of the empirical evidence that shows aforementioned
drawback that toy industry and China as manufacturer is suffering from
Particularly this case of Mattelrsquos toy recall against Chinese toy products had
noteworthy significance as the occasion of which a certain multinational
corporationrsquos manufacture outsourcing got expanded to the scale of national
trade dispute concerning consumer product safety issue
Applying abovementioned articles from the TBT Agreement as an
analysis framework some legal controversies were presented regarding the US
toy recall case in the following section As the preliminary finding proved
based on GATT Agreement the recall measure itself violates MFN principle
and NT Nonetheless unlike GATT Agreement which contains exception
clause that justifies such violation TBT does not include any kind of
justification mechanism Therefore although the recall measure done by the US
satisfies Article II2 violation of Article II1 of TBT may cause legal
controversy when the similar case is brought to WTO
On the basis of such occasion and its legal issues several important
13 56
implications in the practical aspect can be drawn for the further discussion It
seems that although China is already well aware of the necessity to adopt and
apply international standards and to make their domestic ones harmonizing with
international norms through remarkable efforts as shown in some international
trade reports China is rather suffering from the disjunction between
continuously improving international standards and Chinarsquos lack of strict and
uniform enforcement of standards This may imply that efforts to make
international agreement and its application consistent must be done by both
international organization and local governments for effective connection
between the public and private sector Particularly the WTO should not stop at
establishing provisions but focus more on implementation with consideration
on each member nationrsquos industry environment and condition especially
regarding those of developing countries Consequently not only technical
standards and certificate management but also education and training program
for the industry fields ought to be provided in the scale of international
organizations
The Chinese government and industry groups also need to address this by
ensuring that Chinese exporters adhere to the standards of the importing
country Companies must invest time and effort in developing not only
standards and principles of safety for their suppliers but must also invest in
13 57
education and training to build the skills and abilities within the supplier
network to assure product safety88 At the same time the governments of
importing countries need to encourage Chinese authorities to develop global
standards on consumables then legislate and monitor them The difference in
standards across the world is clearly an issue These differences need to be
addressed with high priority so that consumers can benefit from globalization of
manufacturing and consumption The issue of global standards is contentious
because different countries have different trajectories of development The
standards of developing countries may not be acceptable to a developed country
On the other hand developing countries will some- times argue that they cannot
adopt the standards of the developed world because of the high costs associated
with these standards Nevertheless exports from developing countries should
adhere to the standards of the export markets Accordingly all those involved
in the global supply chain such as suppliers manufacturers and marketers need
to develop systems to ensure the standards are applied89
This issue with toy recalls takes on another dimension of concern in more
local level which is the cost issue caused by the vicious cycle in global supply
chain of toy industry Despite the awareness of Chinese manufacturers 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8813 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-72013 89 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 58
regarding international technical standards it may be hard for them to ignore
cheaper leaded-paint when squeezed between harsh demands on lower cost
from the US importers and domestic problems such as increasing labor cost and
RMB appreciation At this point the vicious cycle can be formed in toy
industryrsquos global supply chain in spite of the information and knowledge about
the current international standards local manufacturers use cheaper leaded paint
for lower cost Detecting excessive lead level from the paint demands on
technical standard becomes harsher within importing countries As a result
such higher standards require more cost for locals to be satisfied which
ultimately completes the vicious cycle Consequently it seems that further
discussion and researches about constructive measures including policy
changes may be essential and important to resolve such crisis more
fundamentally
13 59
REFERENCES
Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 Del V G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45 Jiacheng Z and Lu Hongjie (2013) Analyzing China Harmonization of Technical Barriers to Trade in the EU and US Markets The Twelfth Wuhan International Conference on E-Business ndash Emerging Operations amp Services Management Track Johnson M E (2001a) Learning from toys Lessons in managing supply chain
13 60
risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 Keith13 E13 M13 John13 S13 W13 and13 Tsunehiro13 O13 (2000)13 Quantifying13 the13 Impact13 of13 13 13 13 13 13 13 Technical13 Barriers13 to13 Trade13 A13 Framework13 for13 Analysis13 Policy13 Research13 13 13 13 13 13 13 Working13 Paper13 Development13 Research13 Group13 The13 World13 Bank Lee M A Flynn B B and Frohlich M T (2008) All supply chains donrsquot flow through understanding supply chain issues in product recalls Management and Organization Review 4 167ndash182 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal Marucheck A S (1987) On product liability and quality control IIE Transactions 19 355ndash360 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review Paul W B and Hari B (2008) Toy Recalls and China Emotion vs Evidence Management and Organization Review 42 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Reports and Reviews (Online documents included) Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby- Productshtml
13 61
Brief Guide to Analytical Methods for Measuring Lead in Paint Inter- Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground Report on Technical Barriers to Trade (2013) United States Trade Representative Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf The Impact of the TBT and SPS Agreements on Food Labeling and Safety Regulations httpcspinetorgreportscodexwtospsbthtm The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws-- StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml
13 62
GATTWTO Documents The Technical Barriers to Trade Agreement The General Agreement on Tariffs and Trade 1994 WTO Accession Protocol of The Peoplersquos Republic of China WTO Concerns on Indiarsquos Import Restriction on Chinese Toys WTO Technical information on TBT Trade topics Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm WTO Trade Policy Review (2012) WTO ldquoWhat is the WTOrdquo Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm WTO European Communities ndash Measures Affecting Asbestos and Asbestos- Containing Products WTDS135R
13 63
국문 초록
세계경제에 있어서 각 국가 경제의 연계성이 심화됨에 따라 많은
제조업들의 생산 라인과 공급 사슬 역시 세계화 되면서 주로 디자인이나
브랜드 관리를 담당하는 선진국과 생산과 제조를 담당하는 개발도상국
간의 기술 표준 차이에서 오는 문제점들이 발견되고 있다
세계무역기구(WTO) 체제하에서 무역에 관련된 기술표준들은 무역상
기술장벽 조항(TBT)에 따라 관리되어지나 WTO의 회원국들의 논의 하에
알맞은 조항을 명시하는 것과 조항의 효용성 또는 실제 각국의
기술표준들과 조항의 합치성은 별개의 문제인 것이 사실이다
본 논문은 미국 Mattel 사의 중국산 장난감 회수조치가 WTO
체제하에서 어떠한 법적 의미를 지니는지 살펴보았다 사건 당시 실제로
중국이 미국을 상대로 WTO에 제소하지는 않았지만 오늘날 대두되는
TBT의 중요성과 점점 더 심화되어가는 제조산업의 세계화 현상을
보았을 때 향후 비슷한 사건들이 발생할 가능성이 높기 때문에 이러한
분석은 유의미할 수 있으며 추후 시사하는 바 역시 클 것으로 예상된다
따라서 본 연구에서는 미국의 중국산 장난감 회수조치의 통상법적
사례분석을 통해 TBT가 기술표준문제에서 지니는 법적 의미를
분석하였다
키워드 세계무역기구 무역상 기술장벽협정 기술표준 Mattel사
장난감 회수조치 중국산 장난감
학번 2012-22086
ltstartpagegt10I INTRODUCTION 1II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 4 1 GATT ARTICLE I amp III 4 2 GATT ARTICLE XX(B) amp CHAPEAU OF ARTICLE XX 8 3 TBT UNDER THE WTO SYSTEM amp TBT ARTICLE II 10 4 OTHER RELATED TECHNICAL STANDARDS 20III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 28 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS 28 11 Characteristics of toy industry 28 12 Global supply chain with China involved 31 2 MATTELiexclmacrS TOY RECALL 34 21 Event outline 37 22 Aftermath of toy recall and its damage degree to the toy industry 40 23 Reaction and regulation of the US government and background policy 44 3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT 49 31 Preliminary findings under GATT Agreement 49 32 Legal analysis why USiexclmacrs toy recall is legally controversial under TBT Agreement 51IV FURTHER DISCUSSION AND CONCLUSION 54REFERENCES 59plusmnsup1sup1reg AtildeEcircmiddotIuml 63ltbodygt
13 50
National Treatment Despite violating GATT Article III4 the author insists
that a Panel would likely find the temporary ban on Chinese toy products valid
under Article XX(b) based on following rationales most of all the temporary
ban on Chinese toys is within the policies designated to protect the human life
and health of American children Just as the Panel in lsquoThailand ndash Cigarettersquo
case has recognized the negative human health effects of smoking a Panel
would likely conclude that the use of lead in childrenrsquos toys creates a negative
health effect It would likely then find that the United States sufficiently sets
forth a prima facie case for an Article XX(b) exception81 Moreover the author
writes no alternative measure could adequately diminish the high risk of lead
contamination of Chinese toys and therefore hold the strict measure valid
Authorrsquos opinion that the temporary ban on Chinese toy does not arbitrarily or
unjustifiably discriminate against Chinese toy imports also leads to justification
of US toy recall The logic behind is that the ban targets Chinese toy imports
because previous US measures failed to curtail the significant volume of
contaminated Chinese toys entering the US markets Since there are no
ulterior ldquoprotectionist objectivesrdquo the measure is not a ldquodisguised restrictionrdquo
under Article XXrsquos chapeau Therefore the author argues that since the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8113 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213
13 51
temporary ban satisfies all the requirements of Article XX(b) a Panel would
likely rule that it does not violate GATT principles82
32 Legal analysis why USrsquos toy recall is legally controversial under TBT Agreement When based on TBT Agreement one of the articles related to the USrsquos
recall on Chinese toy imports include Article II1 which states ldquoimported
product shall be accorded treatment no less favourable than that accorded to
domestic like productsrdquo representing MFN principle and NT 83 The other one
is Article II2 that regulates member statesrsquo measures not to be trade-restrictive
by stipulating that ldquotechnical regulations shall not be more trade-restrictive than
necessary to fulfill a legitimate objective taking account of the risks non-
fulfilment would createrdquo84
First of all Article II1 of TBT Agreement is highly likely to be violated
because it would treat Chinese toy imports less favorably than US domestic
toys To put in more detail since the essential factor that needs to be considered
is ldquolikenessrdquo between exports and imports determining whether US toys and
Chinese toys are like products under the meaning of Article II1 must be the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8213 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 83 TBT Art II1 84 TBT Art II2
13 52
prior analysis to reach such likely conclusion Just as Uche wrote in the legal
analysis under GATT Agreement Chinese toy imports are like products with
respect to US toys under the definition promulgated by GATT Article III4
because the ban would affect the ldquointernal sale offering for sale purchase
transportation distribution or userdquo of the Chinese toys85 According to Uche
ldquoin determining whether imported and domestic products are like products not
only the properties nature and quality of the product but also the end use of the
product must be consideredrdquo86 In fact Chinese toys and American toys share
similar nature which is to entertain children and manufacturers do not affect
such nature whether they are Americans or Chinese Also since manufacturing
factories in China are managed and controlled by Mattel with its same
operation policy the quality of Chinese-made toys and American-made toys
within Mattelrsquos manufacturing chain seems to be quite identical as well On top
of that regardless of their manufacturers toys generally have the same end-
users children When compared to customers in other age groups they seem to
share relatively similar tastes and consumer habits
On the other hand USrsquos recall on its Chinese imports can be analyzed
consistent with Article II2 of TBT Agreement According to the Panel Report
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 85 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 8613 Ibid13
13 53
of lsquoUS ndash Tunarsquo case the analysis of Article II2 of the TBT Agreement may be
conducted in two steps first to determine whether a certain action is taken to
fulfill a legitimate objective which include ldquoprotection of human health or
safetyrdquo and second if that is the case to determine whether that measure is
less trade-restrictive than necessary to fulfill such objective taking account of
the risks non-fulfillment would create87 Based on such criteria USrsquos recall was
due to protect American children from the exposure to the lead paint which can
be interpreted as the ldquolegitimate objectiverdquo On top of that the measure done by
the US can be regarded as less trade-restrictive than necessary to fulfill such
objective with the consideration about risks non-fulfillment would create since
the measure was merely a temporary recall on Mattelrsquos defects rather than
unilateral and arbitrary import restriction against the entire Chinese imports to
the US Also such measure may be originated from the risk-assessment of the
case when the legitimate objective protection of human health or safety has
failed to be fulfilled which might trigger serious physical and mental problems
to American children Therefore it can be concluded that USrsquos toy recall is not
inconsistent with TBT Article II2 when considering aforementioned facts
However although Article II2 is satisfied the recall measure taken by the US
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8713 WTO Panel Report lsquoUS mdash Tunarsquo (WTDS381R)
13
13 54
is still questionable because Article II1 and II2 of TBT Agreement are
obligations of WTO member nations which implies that both articles must be
satisfied to acquire legitimacy unlike the preliminary analysis based on GATT
Agreement Thus when the case similar to this occasion is brought to the
international court under the WTO there would be high probability that the
respondentrsquos recall measure might trigger legal controversy under the TBT
Agreement
IV FURTHER DISCUSSION AND CONCLUSION
This paper overall has implemented the case study of which the US has
recalled on Chinese toy imports concerning the lead paint and has analyzed the
suitability and legitimacy of such measure in light of TBT Agreement Prior to
the case study some applicable international rules were introduced GATT
Article I III XX(b) and the chapeau of Article XX which are MFN Principle
NT and General Exceptions to GATT provision respectively formulated the
basis of TBT Agreement In terms of TBT Agreement Article II1 and II2
were the main provision those are applicable to this specific case
Following such applicable international agreements toy industry trend
and the event outline of USrsquos recall on Chinese toy imports were displayed
Along with its volatile and seasonal characteristics the toy industry usually
13 55
incurs relatively higher costs on obsolete inventory lost sales and markdown
Also it is important strategy to survive that providing creative yet price-
competitive toys at the right quantity at the right stores during the very short
selling-windows At this point toy recall case done by the US on Chinese
imports in 2007 was one of the empirical evidence that shows aforementioned
drawback that toy industry and China as manufacturer is suffering from
Particularly this case of Mattelrsquos toy recall against Chinese toy products had
noteworthy significance as the occasion of which a certain multinational
corporationrsquos manufacture outsourcing got expanded to the scale of national
trade dispute concerning consumer product safety issue
Applying abovementioned articles from the TBT Agreement as an
analysis framework some legal controversies were presented regarding the US
toy recall case in the following section As the preliminary finding proved
based on GATT Agreement the recall measure itself violates MFN principle
and NT Nonetheless unlike GATT Agreement which contains exception
clause that justifies such violation TBT does not include any kind of
justification mechanism Therefore although the recall measure done by the US
satisfies Article II2 violation of Article II1 of TBT may cause legal
controversy when the similar case is brought to WTO
On the basis of such occasion and its legal issues several important
13 56
implications in the practical aspect can be drawn for the further discussion It
seems that although China is already well aware of the necessity to adopt and
apply international standards and to make their domestic ones harmonizing with
international norms through remarkable efforts as shown in some international
trade reports China is rather suffering from the disjunction between
continuously improving international standards and Chinarsquos lack of strict and
uniform enforcement of standards This may imply that efforts to make
international agreement and its application consistent must be done by both
international organization and local governments for effective connection
between the public and private sector Particularly the WTO should not stop at
establishing provisions but focus more on implementation with consideration
on each member nationrsquos industry environment and condition especially
regarding those of developing countries Consequently not only technical
standards and certificate management but also education and training program
for the industry fields ought to be provided in the scale of international
organizations
The Chinese government and industry groups also need to address this by
ensuring that Chinese exporters adhere to the standards of the importing
country Companies must invest time and effort in developing not only
standards and principles of safety for their suppliers but must also invest in
13 57
education and training to build the skills and abilities within the supplier
network to assure product safety88 At the same time the governments of
importing countries need to encourage Chinese authorities to develop global
standards on consumables then legislate and monitor them The difference in
standards across the world is clearly an issue These differences need to be
addressed with high priority so that consumers can benefit from globalization of
manufacturing and consumption The issue of global standards is contentious
because different countries have different trajectories of development The
standards of developing countries may not be acceptable to a developed country
On the other hand developing countries will some- times argue that they cannot
adopt the standards of the developed world because of the high costs associated
with these standards Nevertheless exports from developing countries should
adhere to the standards of the export markets Accordingly all those involved
in the global supply chain such as suppliers manufacturers and marketers need
to develop systems to ensure the standards are applied89
This issue with toy recalls takes on another dimension of concern in more
local level which is the cost issue caused by the vicious cycle in global supply
chain of toy industry Despite the awareness of Chinese manufacturers 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8813 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-72013 89 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 58
regarding international technical standards it may be hard for them to ignore
cheaper leaded-paint when squeezed between harsh demands on lower cost
from the US importers and domestic problems such as increasing labor cost and
RMB appreciation At this point the vicious cycle can be formed in toy
industryrsquos global supply chain in spite of the information and knowledge about
the current international standards local manufacturers use cheaper leaded paint
for lower cost Detecting excessive lead level from the paint demands on
technical standard becomes harsher within importing countries As a result
such higher standards require more cost for locals to be satisfied which
ultimately completes the vicious cycle Consequently it seems that further
discussion and researches about constructive measures including policy
changes may be essential and important to resolve such crisis more
fundamentally
13 59
REFERENCES
Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 Del V G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45 Jiacheng Z and Lu Hongjie (2013) Analyzing China Harmonization of Technical Barriers to Trade in the EU and US Markets The Twelfth Wuhan International Conference on E-Business ndash Emerging Operations amp Services Management Track Johnson M E (2001a) Learning from toys Lessons in managing supply chain
13 60
risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 Keith13 E13 M13 John13 S13 W13 and13 Tsunehiro13 O13 (2000)13 Quantifying13 the13 Impact13 of13 13 13 13 13 13 13 Technical13 Barriers13 to13 Trade13 A13 Framework13 for13 Analysis13 Policy13 Research13 13 13 13 13 13 13 Working13 Paper13 Development13 Research13 Group13 The13 World13 Bank Lee M A Flynn B B and Frohlich M T (2008) All supply chains donrsquot flow through understanding supply chain issues in product recalls Management and Organization Review 4 167ndash182 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal Marucheck A S (1987) On product liability and quality control IIE Transactions 19 355ndash360 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review Paul W B and Hari B (2008) Toy Recalls and China Emotion vs Evidence Management and Organization Review 42 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Reports and Reviews (Online documents included) Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby- Productshtml
13 61
Brief Guide to Analytical Methods for Measuring Lead in Paint Inter- Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground Report on Technical Barriers to Trade (2013) United States Trade Representative Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf The Impact of the TBT and SPS Agreements on Food Labeling and Safety Regulations httpcspinetorgreportscodexwtospsbthtm The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws-- StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml
13 62
GATTWTO Documents The Technical Barriers to Trade Agreement The General Agreement on Tariffs and Trade 1994 WTO Accession Protocol of The Peoplersquos Republic of China WTO Concerns on Indiarsquos Import Restriction on Chinese Toys WTO Technical information on TBT Trade topics Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm WTO Trade Policy Review (2012) WTO ldquoWhat is the WTOrdquo Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm WTO European Communities ndash Measures Affecting Asbestos and Asbestos- Containing Products WTDS135R
13 63
국문 초록
세계경제에 있어서 각 국가 경제의 연계성이 심화됨에 따라 많은
제조업들의 생산 라인과 공급 사슬 역시 세계화 되면서 주로 디자인이나
브랜드 관리를 담당하는 선진국과 생산과 제조를 담당하는 개발도상국
간의 기술 표준 차이에서 오는 문제점들이 발견되고 있다
세계무역기구(WTO) 체제하에서 무역에 관련된 기술표준들은 무역상
기술장벽 조항(TBT)에 따라 관리되어지나 WTO의 회원국들의 논의 하에
알맞은 조항을 명시하는 것과 조항의 효용성 또는 실제 각국의
기술표준들과 조항의 합치성은 별개의 문제인 것이 사실이다
본 논문은 미국 Mattel 사의 중국산 장난감 회수조치가 WTO
체제하에서 어떠한 법적 의미를 지니는지 살펴보았다 사건 당시 실제로
중국이 미국을 상대로 WTO에 제소하지는 않았지만 오늘날 대두되는
TBT의 중요성과 점점 더 심화되어가는 제조산업의 세계화 현상을
보았을 때 향후 비슷한 사건들이 발생할 가능성이 높기 때문에 이러한
분석은 유의미할 수 있으며 추후 시사하는 바 역시 클 것으로 예상된다
따라서 본 연구에서는 미국의 중국산 장난감 회수조치의 통상법적
사례분석을 통해 TBT가 기술표준문제에서 지니는 법적 의미를
분석하였다
키워드 세계무역기구 무역상 기술장벽협정 기술표준 Mattel사
장난감 회수조치 중국산 장난감
학번 2012-22086
ltstartpagegt10I INTRODUCTION 1II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 4 1 GATT ARTICLE I amp III 4 2 GATT ARTICLE XX(B) amp CHAPEAU OF ARTICLE XX 8 3 TBT UNDER THE WTO SYSTEM amp TBT ARTICLE II 10 4 OTHER RELATED TECHNICAL STANDARDS 20III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 28 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS 28 11 Characteristics of toy industry 28 12 Global supply chain with China involved 31 2 MATTELiexclmacrS TOY RECALL 34 21 Event outline 37 22 Aftermath of toy recall and its damage degree to the toy industry 40 23 Reaction and regulation of the US government and background policy 44 3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT 49 31 Preliminary findings under GATT Agreement 49 32 Legal analysis why USiexclmacrs toy recall is legally controversial under TBT Agreement 51IV FURTHER DISCUSSION AND CONCLUSION 54REFERENCES 59plusmnsup1sup1reg AtildeEcircmiddotIuml 63ltbodygt
13 51
temporary ban satisfies all the requirements of Article XX(b) a Panel would
likely rule that it does not violate GATT principles82
32 Legal analysis why USrsquos toy recall is legally controversial under TBT Agreement When based on TBT Agreement one of the articles related to the USrsquos
recall on Chinese toy imports include Article II1 which states ldquoimported
product shall be accorded treatment no less favourable than that accorded to
domestic like productsrdquo representing MFN principle and NT 83 The other one
is Article II2 that regulates member statesrsquo measures not to be trade-restrictive
by stipulating that ldquotechnical regulations shall not be more trade-restrictive than
necessary to fulfill a legitimate objective taking account of the risks non-
fulfilment would createrdquo84
First of all Article II1 of TBT Agreement is highly likely to be violated
because it would treat Chinese toy imports less favorably than US domestic
toys To put in more detail since the essential factor that needs to be considered
is ldquolikenessrdquo between exports and imports determining whether US toys and
Chinese toys are like products under the meaning of Article II1 must be the
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8213 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 83 TBT Art II1 84 TBT Art II2
13 52
prior analysis to reach such likely conclusion Just as Uche wrote in the legal
analysis under GATT Agreement Chinese toy imports are like products with
respect to US toys under the definition promulgated by GATT Article III4
because the ban would affect the ldquointernal sale offering for sale purchase
transportation distribution or userdquo of the Chinese toys85 According to Uche
ldquoin determining whether imported and domestic products are like products not
only the properties nature and quality of the product but also the end use of the
product must be consideredrdquo86 In fact Chinese toys and American toys share
similar nature which is to entertain children and manufacturers do not affect
such nature whether they are Americans or Chinese Also since manufacturing
factories in China are managed and controlled by Mattel with its same
operation policy the quality of Chinese-made toys and American-made toys
within Mattelrsquos manufacturing chain seems to be quite identical as well On top
of that regardless of their manufacturers toys generally have the same end-
users children When compared to customers in other age groups they seem to
share relatively similar tastes and consumer habits
On the other hand USrsquos recall on its Chinese imports can be analyzed
consistent with Article II2 of TBT Agreement According to the Panel Report
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 85 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 8613 Ibid13
13 53
of lsquoUS ndash Tunarsquo case the analysis of Article II2 of the TBT Agreement may be
conducted in two steps first to determine whether a certain action is taken to
fulfill a legitimate objective which include ldquoprotection of human health or
safetyrdquo and second if that is the case to determine whether that measure is
less trade-restrictive than necessary to fulfill such objective taking account of
the risks non-fulfillment would create87 Based on such criteria USrsquos recall was
due to protect American children from the exposure to the lead paint which can
be interpreted as the ldquolegitimate objectiverdquo On top of that the measure done by
the US can be regarded as less trade-restrictive than necessary to fulfill such
objective with the consideration about risks non-fulfillment would create since
the measure was merely a temporary recall on Mattelrsquos defects rather than
unilateral and arbitrary import restriction against the entire Chinese imports to
the US Also such measure may be originated from the risk-assessment of the
case when the legitimate objective protection of human health or safety has
failed to be fulfilled which might trigger serious physical and mental problems
to American children Therefore it can be concluded that USrsquos toy recall is not
inconsistent with TBT Article II2 when considering aforementioned facts
However although Article II2 is satisfied the recall measure taken by the US
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8713 WTO Panel Report lsquoUS mdash Tunarsquo (WTDS381R)
13
13 54
is still questionable because Article II1 and II2 of TBT Agreement are
obligations of WTO member nations which implies that both articles must be
satisfied to acquire legitimacy unlike the preliminary analysis based on GATT
Agreement Thus when the case similar to this occasion is brought to the
international court under the WTO there would be high probability that the
respondentrsquos recall measure might trigger legal controversy under the TBT
Agreement
IV FURTHER DISCUSSION AND CONCLUSION
This paper overall has implemented the case study of which the US has
recalled on Chinese toy imports concerning the lead paint and has analyzed the
suitability and legitimacy of such measure in light of TBT Agreement Prior to
the case study some applicable international rules were introduced GATT
Article I III XX(b) and the chapeau of Article XX which are MFN Principle
NT and General Exceptions to GATT provision respectively formulated the
basis of TBT Agreement In terms of TBT Agreement Article II1 and II2
were the main provision those are applicable to this specific case
Following such applicable international agreements toy industry trend
and the event outline of USrsquos recall on Chinese toy imports were displayed
Along with its volatile and seasonal characteristics the toy industry usually
13 55
incurs relatively higher costs on obsolete inventory lost sales and markdown
Also it is important strategy to survive that providing creative yet price-
competitive toys at the right quantity at the right stores during the very short
selling-windows At this point toy recall case done by the US on Chinese
imports in 2007 was one of the empirical evidence that shows aforementioned
drawback that toy industry and China as manufacturer is suffering from
Particularly this case of Mattelrsquos toy recall against Chinese toy products had
noteworthy significance as the occasion of which a certain multinational
corporationrsquos manufacture outsourcing got expanded to the scale of national
trade dispute concerning consumer product safety issue
Applying abovementioned articles from the TBT Agreement as an
analysis framework some legal controversies were presented regarding the US
toy recall case in the following section As the preliminary finding proved
based on GATT Agreement the recall measure itself violates MFN principle
and NT Nonetheless unlike GATT Agreement which contains exception
clause that justifies such violation TBT does not include any kind of
justification mechanism Therefore although the recall measure done by the US
satisfies Article II2 violation of Article II1 of TBT may cause legal
controversy when the similar case is brought to WTO
On the basis of such occasion and its legal issues several important
13 56
implications in the practical aspect can be drawn for the further discussion It
seems that although China is already well aware of the necessity to adopt and
apply international standards and to make their domestic ones harmonizing with
international norms through remarkable efforts as shown in some international
trade reports China is rather suffering from the disjunction between
continuously improving international standards and Chinarsquos lack of strict and
uniform enforcement of standards This may imply that efforts to make
international agreement and its application consistent must be done by both
international organization and local governments for effective connection
between the public and private sector Particularly the WTO should not stop at
establishing provisions but focus more on implementation with consideration
on each member nationrsquos industry environment and condition especially
regarding those of developing countries Consequently not only technical
standards and certificate management but also education and training program
for the industry fields ought to be provided in the scale of international
organizations
The Chinese government and industry groups also need to address this by
ensuring that Chinese exporters adhere to the standards of the importing
country Companies must invest time and effort in developing not only
standards and principles of safety for their suppliers but must also invest in
13 57
education and training to build the skills and abilities within the supplier
network to assure product safety88 At the same time the governments of
importing countries need to encourage Chinese authorities to develop global
standards on consumables then legislate and monitor them The difference in
standards across the world is clearly an issue These differences need to be
addressed with high priority so that consumers can benefit from globalization of
manufacturing and consumption The issue of global standards is contentious
because different countries have different trajectories of development The
standards of developing countries may not be acceptable to a developed country
On the other hand developing countries will some- times argue that they cannot
adopt the standards of the developed world because of the high costs associated
with these standards Nevertheless exports from developing countries should
adhere to the standards of the export markets Accordingly all those involved
in the global supply chain such as suppliers manufacturers and marketers need
to develop systems to ensure the standards are applied89
This issue with toy recalls takes on another dimension of concern in more
local level which is the cost issue caused by the vicious cycle in global supply
chain of toy industry Despite the awareness of Chinese manufacturers 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8813 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-72013 89 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 58
regarding international technical standards it may be hard for them to ignore
cheaper leaded-paint when squeezed between harsh demands on lower cost
from the US importers and domestic problems such as increasing labor cost and
RMB appreciation At this point the vicious cycle can be formed in toy
industryrsquos global supply chain in spite of the information and knowledge about
the current international standards local manufacturers use cheaper leaded paint
for lower cost Detecting excessive lead level from the paint demands on
technical standard becomes harsher within importing countries As a result
such higher standards require more cost for locals to be satisfied which
ultimately completes the vicious cycle Consequently it seems that further
discussion and researches about constructive measures including policy
changes may be essential and important to resolve such crisis more
fundamentally
13 59
REFERENCES
Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 Del V G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45 Jiacheng Z and Lu Hongjie (2013) Analyzing China Harmonization of Technical Barriers to Trade in the EU and US Markets The Twelfth Wuhan International Conference on E-Business ndash Emerging Operations amp Services Management Track Johnson M E (2001a) Learning from toys Lessons in managing supply chain
13 60
risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 Keith13 E13 M13 John13 S13 W13 and13 Tsunehiro13 O13 (2000)13 Quantifying13 the13 Impact13 of13 13 13 13 13 13 13 Technical13 Barriers13 to13 Trade13 A13 Framework13 for13 Analysis13 Policy13 Research13 13 13 13 13 13 13 Working13 Paper13 Development13 Research13 Group13 The13 World13 Bank Lee M A Flynn B B and Frohlich M T (2008) All supply chains donrsquot flow through understanding supply chain issues in product recalls Management and Organization Review 4 167ndash182 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal Marucheck A S (1987) On product liability and quality control IIE Transactions 19 355ndash360 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review Paul W B and Hari B (2008) Toy Recalls and China Emotion vs Evidence Management and Organization Review 42 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Reports and Reviews (Online documents included) Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby- Productshtml
13 61
Brief Guide to Analytical Methods for Measuring Lead in Paint Inter- Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground Report on Technical Barriers to Trade (2013) United States Trade Representative Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf The Impact of the TBT and SPS Agreements on Food Labeling and Safety Regulations httpcspinetorgreportscodexwtospsbthtm The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws-- StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml
13 62
GATTWTO Documents The Technical Barriers to Trade Agreement The General Agreement on Tariffs and Trade 1994 WTO Accession Protocol of The Peoplersquos Republic of China WTO Concerns on Indiarsquos Import Restriction on Chinese Toys WTO Technical information on TBT Trade topics Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm WTO Trade Policy Review (2012) WTO ldquoWhat is the WTOrdquo Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm WTO European Communities ndash Measures Affecting Asbestos and Asbestos- Containing Products WTDS135R
13 63
국문 초록
세계경제에 있어서 각 국가 경제의 연계성이 심화됨에 따라 많은
제조업들의 생산 라인과 공급 사슬 역시 세계화 되면서 주로 디자인이나
브랜드 관리를 담당하는 선진국과 생산과 제조를 담당하는 개발도상국
간의 기술 표준 차이에서 오는 문제점들이 발견되고 있다
세계무역기구(WTO) 체제하에서 무역에 관련된 기술표준들은 무역상
기술장벽 조항(TBT)에 따라 관리되어지나 WTO의 회원국들의 논의 하에
알맞은 조항을 명시하는 것과 조항의 효용성 또는 실제 각국의
기술표준들과 조항의 합치성은 별개의 문제인 것이 사실이다
본 논문은 미국 Mattel 사의 중국산 장난감 회수조치가 WTO
체제하에서 어떠한 법적 의미를 지니는지 살펴보았다 사건 당시 실제로
중국이 미국을 상대로 WTO에 제소하지는 않았지만 오늘날 대두되는
TBT의 중요성과 점점 더 심화되어가는 제조산업의 세계화 현상을
보았을 때 향후 비슷한 사건들이 발생할 가능성이 높기 때문에 이러한
분석은 유의미할 수 있으며 추후 시사하는 바 역시 클 것으로 예상된다
따라서 본 연구에서는 미국의 중국산 장난감 회수조치의 통상법적
사례분석을 통해 TBT가 기술표준문제에서 지니는 법적 의미를
분석하였다
키워드 세계무역기구 무역상 기술장벽협정 기술표준 Mattel사
장난감 회수조치 중국산 장난감
학번 2012-22086
ltstartpagegt10I INTRODUCTION 1II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 4 1 GATT ARTICLE I amp III 4 2 GATT ARTICLE XX(B) amp CHAPEAU OF ARTICLE XX 8 3 TBT UNDER THE WTO SYSTEM amp TBT ARTICLE II 10 4 OTHER RELATED TECHNICAL STANDARDS 20III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 28 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS 28 11 Characteristics of toy industry 28 12 Global supply chain with China involved 31 2 MATTELiexclmacrS TOY RECALL 34 21 Event outline 37 22 Aftermath of toy recall and its damage degree to the toy industry 40 23 Reaction and regulation of the US government and background policy 44 3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT 49 31 Preliminary findings under GATT Agreement 49 32 Legal analysis why USiexclmacrs toy recall is legally controversial under TBT Agreement 51IV FURTHER DISCUSSION AND CONCLUSION 54REFERENCES 59plusmnsup1sup1reg AtildeEcircmiddotIuml 63ltbodygt
13 52
prior analysis to reach such likely conclusion Just as Uche wrote in the legal
analysis under GATT Agreement Chinese toy imports are like products with
respect to US toys under the definition promulgated by GATT Article III4
because the ban would affect the ldquointernal sale offering for sale purchase
transportation distribution or userdquo of the Chinese toys85 According to Uche
ldquoin determining whether imported and domestic products are like products not
only the properties nature and quality of the product but also the end use of the
product must be consideredrdquo86 In fact Chinese toys and American toys share
similar nature which is to entertain children and manufacturers do not affect
such nature whether they are Americans or Chinese Also since manufacturing
factories in China are managed and controlled by Mattel with its same
operation policy the quality of Chinese-made toys and American-made toys
within Mattelrsquos manufacturing chain seems to be quite identical as well On top
of that regardless of their manufacturers toys generally have the same end-
users children When compared to customers in other age groups they seem to
share relatively similar tastes and consumer habits
On the other hand USrsquos recall on its Chinese imports can be analyzed
consistent with Article II2 of TBT Agreement According to the Panel Report
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 85 Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Vol 2 No 213 8613 Ibid13
13 53
of lsquoUS ndash Tunarsquo case the analysis of Article II2 of the TBT Agreement may be
conducted in two steps first to determine whether a certain action is taken to
fulfill a legitimate objective which include ldquoprotection of human health or
safetyrdquo and second if that is the case to determine whether that measure is
less trade-restrictive than necessary to fulfill such objective taking account of
the risks non-fulfillment would create87 Based on such criteria USrsquos recall was
due to protect American children from the exposure to the lead paint which can
be interpreted as the ldquolegitimate objectiverdquo On top of that the measure done by
the US can be regarded as less trade-restrictive than necessary to fulfill such
objective with the consideration about risks non-fulfillment would create since
the measure was merely a temporary recall on Mattelrsquos defects rather than
unilateral and arbitrary import restriction against the entire Chinese imports to
the US Also such measure may be originated from the risk-assessment of the
case when the legitimate objective protection of human health or safety has
failed to be fulfilled which might trigger serious physical and mental problems
to American children Therefore it can be concluded that USrsquos toy recall is not
inconsistent with TBT Article II2 when considering aforementioned facts
However although Article II2 is satisfied the recall measure taken by the US
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8713 WTO Panel Report lsquoUS mdash Tunarsquo (WTDS381R)
13
13 54
is still questionable because Article II1 and II2 of TBT Agreement are
obligations of WTO member nations which implies that both articles must be
satisfied to acquire legitimacy unlike the preliminary analysis based on GATT
Agreement Thus when the case similar to this occasion is brought to the
international court under the WTO there would be high probability that the
respondentrsquos recall measure might trigger legal controversy under the TBT
Agreement
IV FURTHER DISCUSSION AND CONCLUSION
This paper overall has implemented the case study of which the US has
recalled on Chinese toy imports concerning the lead paint and has analyzed the
suitability and legitimacy of such measure in light of TBT Agreement Prior to
the case study some applicable international rules were introduced GATT
Article I III XX(b) and the chapeau of Article XX which are MFN Principle
NT and General Exceptions to GATT provision respectively formulated the
basis of TBT Agreement In terms of TBT Agreement Article II1 and II2
were the main provision those are applicable to this specific case
Following such applicable international agreements toy industry trend
and the event outline of USrsquos recall on Chinese toy imports were displayed
Along with its volatile and seasonal characteristics the toy industry usually
13 55
incurs relatively higher costs on obsolete inventory lost sales and markdown
Also it is important strategy to survive that providing creative yet price-
competitive toys at the right quantity at the right stores during the very short
selling-windows At this point toy recall case done by the US on Chinese
imports in 2007 was one of the empirical evidence that shows aforementioned
drawback that toy industry and China as manufacturer is suffering from
Particularly this case of Mattelrsquos toy recall against Chinese toy products had
noteworthy significance as the occasion of which a certain multinational
corporationrsquos manufacture outsourcing got expanded to the scale of national
trade dispute concerning consumer product safety issue
Applying abovementioned articles from the TBT Agreement as an
analysis framework some legal controversies were presented regarding the US
toy recall case in the following section As the preliminary finding proved
based on GATT Agreement the recall measure itself violates MFN principle
and NT Nonetheless unlike GATT Agreement which contains exception
clause that justifies such violation TBT does not include any kind of
justification mechanism Therefore although the recall measure done by the US
satisfies Article II2 violation of Article II1 of TBT may cause legal
controversy when the similar case is brought to WTO
On the basis of such occasion and its legal issues several important
13 56
implications in the practical aspect can be drawn for the further discussion It
seems that although China is already well aware of the necessity to adopt and
apply international standards and to make their domestic ones harmonizing with
international norms through remarkable efforts as shown in some international
trade reports China is rather suffering from the disjunction between
continuously improving international standards and Chinarsquos lack of strict and
uniform enforcement of standards This may imply that efforts to make
international agreement and its application consistent must be done by both
international organization and local governments for effective connection
between the public and private sector Particularly the WTO should not stop at
establishing provisions but focus more on implementation with consideration
on each member nationrsquos industry environment and condition especially
regarding those of developing countries Consequently not only technical
standards and certificate management but also education and training program
for the industry fields ought to be provided in the scale of international
organizations
The Chinese government and industry groups also need to address this by
ensuring that Chinese exporters adhere to the standards of the importing
country Companies must invest time and effort in developing not only
standards and principles of safety for their suppliers but must also invest in
13 57
education and training to build the skills and abilities within the supplier
network to assure product safety88 At the same time the governments of
importing countries need to encourage Chinese authorities to develop global
standards on consumables then legislate and monitor them The difference in
standards across the world is clearly an issue These differences need to be
addressed with high priority so that consumers can benefit from globalization of
manufacturing and consumption The issue of global standards is contentious
because different countries have different trajectories of development The
standards of developing countries may not be acceptable to a developed country
On the other hand developing countries will some- times argue that they cannot
adopt the standards of the developed world because of the high costs associated
with these standards Nevertheless exports from developing countries should
adhere to the standards of the export markets Accordingly all those involved
in the global supply chain such as suppliers manufacturers and marketers need
to develop systems to ensure the standards are applied89
This issue with toy recalls takes on another dimension of concern in more
local level which is the cost issue caused by the vicious cycle in global supply
chain of toy industry Despite the awareness of Chinese manufacturers 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8813 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-72013 89 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 58
regarding international technical standards it may be hard for them to ignore
cheaper leaded-paint when squeezed between harsh demands on lower cost
from the US importers and domestic problems such as increasing labor cost and
RMB appreciation At this point the vicious cycle can be formed in toy
industryrsquos global supply chain in spite of the information and knowledge about
the current international standards local manufacturers use cheaper leaded paint
for lower cost Detecting excessive lead level from the paint demands on
technical standard becomes harsher within importing countries As a result
such higher standards require more cost for locals to be satisfied which
ultimately completes the vicious cycle Consequently it seems that further
discussion and researches about constructive measures including policy
changes may be essential and important to resolve such crisis more
fundamentally
13 59
REFERENCES
Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 Del V G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45 Jiacheng Z and Lu Hongjie (2013) Analyzing China Harmonization of Technical Barriers to Trade in the EU and US Markets The Twelfth Wuhan International Conference on E-Business ndash Emerging Operations amp Services Management Track Johnson M E (2001a) Learning from toys Lessons in managing supply chain
13 60
risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 Keith13 E13 M13 John13 S13 W13 and13 Tsunehiro13 O13 (2000)13 Quantifying13 the13 Impact13 of13 13 13 13 13 13 13 Technical13 Barriers13 to13 Trade13 A13 Framework13 for13 Analysis13 Policy13 Research13 13 13 13 13 13 13 Working13 Paper13 Development13 Research13 Group13 The13 World13 Bank Lee M A Flynn B B and Frohlich M T (2008) All supply chains donrsquot flow through understanding supply chain issues in product recalls Management and Organization Review 4 167ndash182 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal Marucheck A S (1987) On product liability and quality control IIE Transactions 19 355ndash360 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review Paul W B and Hari B (2008) Toy Recalls and China Emotion vs Evidence Management and Organization Review 42 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Reports and Reviews (Online documents included) Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby- Productshtml
13 61
Brief Guide to Analytical Methods for Measuring Lead in Paint Inter- Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground Report on Technical Barriers to Trade (2013) United States Trade Representative Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf The Impact of the TBT and SPS Agreements on Food Labeling and Safety Regulations httpcspinetorgreportscodexwtospsbthtm The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws-- StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml
13 62
GATTWTO Documents The Technical Barriers to Trade Agreement The General Agreement on Tariffs and Trade 1994 WTO Accession Protocol of The Peoplersquos Republic of China WTO Concerns on Indiarsquos Import Restriction on Chinese Toys WTO Technical information on TBT Trade topics Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm WTO Trade Policy Review (2012) WTO ldquoWhat is the WTOrdquo Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm WTO European Communities ndash Measures Affecting Asbestos and Asbestos- Containing Products WTDS135R
13 63
국문 초록
세계경제에 있어서 각 국가 경제의 연계성이 심화됨에 따라 많은
제조업들의 생산 라인과 공급 사슬 역시 세계화 되면서 주로 디자인이나
브랜드 관리를 담당하는 선진국과 생산과 제조를 담당하는 개발도상국
간의 기술 표준 차이에서 오는 문제점들이 발견되고 있다
세계무역기구(WTO) 체제하에서 무역에 관련된 기술표준들은 무역상
기술장벽 조항(TBT)에 따라 관리되어지나 WTO의 회원국들의 논의 하에
알맞은 조항을 명시하는 것과 조항의 효용성 또는 실제 각국의
기술표준들과 조항의 합치성은 별개의 문제인 것이 사실이다
본 논문은 미국 Mattel 사의 중국산 장난감 회수조치가 WTO
체제하에서 어떠한 법적 의미를 지니는지 살펴보았다 사건 당시 실제로
중국이 미국을 상대로 WTO에 제소하지는 않았지만 오늘날 대두되는
TBT의 중요성과 점점 더 심화되어가는 제조산업의 세계화 현상을
보았을 때 향후 비슷한 사건들이 발생할 가능성이 높기 때문에 이러한
분석은 유의미할 수 있으며 추후 시사하는 바 역시 클 것으로 예상된다
따라서 본 연구에서는 미국의 중국산 장난감 회수조치의 통상법적
사례분석을 통해 TBT가 기술표준문제에서 지니는 법적 의미를
분석하였다
키워드 세계무역기구 무역상 기술장벽협정 기술표준 Mattel사
장난감 회수조치 중국산 장난감
학번 2012-22086
ltstartpagegt10I INTRODUCTION 1II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 4 1 GATT ARTICLE I amp III 4 2 GATT ARTICLE XX(B) amp CHAPEAU OF ARTICLE XX 8 3 TBT UNDER THE WTO SYSTEM amp TBT ARTICLE II 10 4 OTHER RELATED TECHNICAL STANDARDS 20III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 28 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS 28 11 Characteristics of toy industry 28 12 Global supply chain with China involved 31 2 MATTELiexclmacrS TOY RECALL 34 21 Event outline 37 22 Aftermath of toy recall and its damage degree to the toy industry 40 23 Reaction and regulation of the US government and background policy 44 3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT 49 31 Preliminary findings under GATT Agreement 49 32 Legal analysis why USiexclmacrs toy recall is legally controversial under TBT Agreement 51IV FURTHER DISCUSSION AND CONCLUSION 54REFERENCES 59plusmnsup1sup1reg AtildeEcircmiddotIuml 63ltbodygt
13 53
of lsquoUS ndash Tunarsquo case the analysis of Article II2 of the TBT Agreement may be
conducted in two steps first to determine whether a certain action is taken to
fulfill a legitimate objective which include ldquoprotection of human health or
safetyrdquo and second if that is the case to determine whether that measure is
less trade-restrictive than necessary to fulfill such objective taking account of
the risks non-fulfillment would create87 Based on such criteria USrsquos recall was
due to protect American children from the exposure to the lead paint which can
be interpreted as the ldquolegitimate objectiverdquo On top of that the measure done by
the US can be regarded as less trade-restrictive than necessary to fulfill such
objective with the consideration about risks non-fulfillment would create since
the measure was merely a temporary recall on Mattelrsquos defects rather than
unilateral and arbitrary import restriction against the entire Chinese imports to
the US Also such measure may be originated from the risk-assessment of the
case when the legitimate objective protection of human health or safety has
failed to be fulfilled which might trigger serious physical and mental problems
to American children Therefore it can be concluded that USrsquos toy recall is not
inconsistent with TBT Article II2 when considering aforementioned facts
However although Article II2 is satisfied the recall measure taken by the US
13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8713 WTO Panel Report lsquoUS mdash Tunarsquo (WTDS381R)
13
13 54
is still questionable because Article II1 and II2 of TBT Agreement are
obligations of WTO member nations which implies that both articles must be
satisfied to acquire legitimacy unlike the preliminary analysis based on GATT
Agreement Thus when the case similar to this occasion is brought to the
international court under the WTO there would be high probability that the
respondentrsquos recall measure might trigger legal controversy under the TBT
Agreement
IV FURTHER DISCUSSION AND CONCLUSION
This paper overall has implemented the case study of which the US has
recalled on Chinese toy imports concerning the lead paint and has analyzed the
suitability and legitimacy of such measure in light of TBT Agreement Prior to
the case study some applicable international rules were introduced GATT
Article I III XX(b) and the chapeau of Article XX which are MFN Principle
NT and General Exceptions to GATT provision respectively formulated the
basis of TBT Agreement In terms of TBT Agreement Article II1 and II2
were the main provision those are applicable to this specific case
Following such applicable international agreements toy industry trend
and the event outline of USrsquos recall on Chinese toy imports were displayed
Along with its volatile and seasonal characteristics the toy industry usually
13 55
incurs relatively higher costs on obsolete inventory lost sales and markdown
Also it is important strategy to survive that providing creative yet price-
competitive toys at the right quantity at the right stores during the very short
selling-windows At this point toy recall case done by the US on Chinese
imports in 2007 was one of the empirical evidence that shows aforementioned
drawback that toy industry and China as manufacturer is suffering from
Particularly this case of Mattelrsquos toy recall against Chinese toy products had
noteworthy significance as the occasion of which a certain multinational
corporationrsquos manufacture outsourcing got expanded to the scale of national
trade dispute concerning consumer product safety issue
Applying abovementioned articles from the TBT Agreement as an
analysis framework some legal controversies were presented regarding the US
toy recall case in the following section As the preliminary finding proved
based on GATT Agreement the recall measure itself violates MFN principle
and NT Nonetheless unlike GATT Agreement which contains exception
clause that justifies such violation TBT does not include any kind of
justification mechanism Therefore although the recall measure done by the US
satisfies Article II2 violation of Article II1 of TBT may cause legal
controversy when the similar case is brought to WTO
On the basis of such occasion and its legal issues several important
13 56
implications in the practical aspect can be drawn for the further discussion It
seems that although China is already well aware of the necessity to adopt and
apply international standards and to make their domestic ones harmonizing with
international norms through remarkable efforts as shown in some international
trade reports China is rather suffering from the disjunction between
continuously improving international standards and Chinarsquos lack of strict and
uniform enforcement of standards This may imply that efforts to make
international agreement and its application consistent must be done by both
international organization and local governments for effective connection
between the public and private sector Particularly the WTO should not stop at
establishing provisions but focus more on implementation with consideration
on each member nationrsquos industry environment and condition especially
regarding those of developing countries Consequently not only technical
standards and certificate management but also education and training program
for the industry fields ought to be provided in the scale of international
organizations
The Chinese government and industry groups also need to address this by
ensuring that Chinese exporters adhere to the standards of the importing
country Companies must invest time and effort in developing not only
standards and principles of safety for their suppliers but must also invest in
13 57
education and training to build the skills and abilities within the supplier
network to assure product safety88 At the same time the governments of
importing countries need to encourage Chinese authorities to develop global
standards on consumables then legislate and monitor them The difference in
standards across the world is clearly an issue These differences need to be
addressed with high priority so that consumers can benefit from globalization of
manufacturing and consumption The issue of global standards is contentious
because different countries have different trajectories of development The
standards of developing countries may not be acceptable to a developed country
On the other hand developing countries will some- times argue that they cannot
adopt the standards of the developed world because of the high costs associated
with these standards Nevertheless exports from developing countries should
adhere to the standards of the export markets Accordingly all those involved
in the global supply chain such as suppliers manufacturers and marketers need
to develop systems to ensure the standards are applied89
This issue with toy recalls takes on another dimension of concern in more
local level which is the cost issue caused by the vicious cycle in global supply
chain of toy industry Despite the awareness of Chinese manufacturers 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8813 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-72013 89 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 58
regarding international technical standards it may be hard for them to ignore
cheaper leaded-paint when squeezed between harsh demands on lower cost
from the US importers and domestic problems such as increasing labor cost and
RMB appreciation At this point the vicious cycle can be formed in toy
industryrsquos global supply chain in spite of the information and knowledge about
the current international standards local manufacturers use cheaper leaded paint
for lower cost Detecting excessive lead level from the paint demands on
technical standard becomes harsher within importing countries As a result
such higher standards require more cost for locals to be satisfied which
ultimately completes the vicious cycle Consequently it seems that further
discussion and researches about constructive measures including policy
changes may be essential and important to resolve such crisis more
fundamentally
13 59
REFERENCES
Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 Del V G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45 Jiacheng Z and Lu Hongjie (2013) Analyzing China Harmonization of Technical Barriers to Trade in the EU and US Markets The Twelfth Wuhan International Conference on E-Business ndash Emerging Operations amp Services Management Track Johnson M E (2001a) Learning from toys Lessons in managing supply chain
13 60
risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 Keith13 E13 M13 John13 S13 W13 and13 Tsunehiro13 O13 (2000)13 Quantifying13 the13 Impact13 of13 13 13 13 13 13 13 Technical13 Barriers13 to13 Trade13 A13 Framework13 for13 Analysis13 Policy13 Research13 13 13 13 13 13 13 Working13 Paper13 Development13 Research13 Group13 The13 World13 Bank Lee M A Flynn B B and Frohlich M T (2008) All supply chains donrsquot flow through understanding supply chain issues in product recalls Management and Organization Review 4 167ndash182 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal Marucheck A S (1987) On product liability and quality control IIE Transactions 19 355ndash360 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review Paul W B and Hari B (2008) Toy Recalls and China Emotion vs Evidence Management and Organization Review 42 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Reports and Reviews (Online documents included) Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby- Productshtml
13 61
Brief Guide to Analytical Methods for Measuring Lead in Paint Inter- Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground Report on Technical Barriers to Trade (2013) United States Trade Representative Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf The Impact of the TBT and SPS Agreements on Food Labeling and Safety Regulations httpcspinetorgreportscodexwtospsbthtm The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws-- StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml
13 62
GATTWTO Documents The Technical Barriers to Trade Agreement The General Agreement on Tariffs and Trade 1994 WTO Accession Protocol of The Peoplersquos Republic of China WTO Concerns on Indiarsquos Import Restriction on Chinese Toys WTO Technical information on TBT Trade topics Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm WTO Trade Policy Review (2012) WTO ldquoWhat is the WTOrdquo Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm WTO European Communities ndash Measures Affecting Asbestos and Asbestos- Containing Products WTDS135R
13 63
국문 초록
세계경제에 있어서 각 국가 경제의 연계성이 심화됨에 따라 많은
제조업들의 생산 라인과 공급 사슬 역시 세계화 되면서 주로 디자인이나
브랜드 관리를 담당하는 선진국과 생산과 제조를 담당하는 개발도상국
간의 기술 표준 차이에서 오는 문제점들이 발견되고 있다
세계무역기구(WTO) 체제하에서 무역에 관련된 기술표준들은 무역상
기술장벽 조항(TBT)에 따라 관리되어지나 WTO의 회원국들의 논의 하에
알맞은 조항을 명시하는 것과 조항의 효용성 또는 실제 각국의
기술표준들과 조항의 합치성은 별개의 문제인 것이 사실이다
본 논문은 미국 Mattel 사의 중국산 장난감 회수조치가 WTO
체제하에서 어떠한 법적 의미를 지니는지 살펴보았다 사건 당시 실제로
중국이 미국을 상대로 WTO에 제소하지는 않았지만 오늘날 대두되는
TBT의 중요성과 점점 더 심화되어가는 제조산업의 세계화 현상을
보았을 때 향후 비슷한 사건들이 발생할 가능성이 높기 때문에 이러한
분석은 유의미할 수 있으며 추후 시사하는 바 역시 클 것으로 예상된다
따라서 본 연구에서는 미국의 중국산 장난감 회수조치의 통상법적
사례분석을 통해 TBT가 기술표준문제에서 지니는 법적 의미를
분석하였다
키워드 세계무역기구 무역상 기술장벽협정 기술표준 Mattel사
장난감 회수조치 중국산 장난감
학번 2012-22086
ltstartpagegt10I INTRODUCTION 1II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 4 1 GATT ARTICLE I amp III 4 2 GATT ARTICLE XX(B) amp CHAPEAU OF ARTICLE XX 8 3 TBT UNDER THE WTO SYSTEM amp TBT ARTICLE II 10 4 OTHER RELATED TECHNICAL STANDARDS 20III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 28 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS 28 11 Characteristics of toy industry 28 12 Global supply chain with China involved 31 2 MATTELiexclmacrS TOY RECALL 34 21 Event outline 37 22 Aftermath of toy recall and its damage degree to the toy industry 40 23 Reaction and regulation of the US government and background policy 44 3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT 49 31 Preliminary findings under GATT Agreement 49 32 Legal analysis why USiexclmacrs toy recall is legally controversial under TBT Agreement 51IV FURTHER DISCUSSION AND CONCLUSION 54REFERENCES 59plusmnsup1sup1reg AtildeEcircmiddotIuml 63ltbodygt
13 54
is still questionable because Article II1 and II2 of TBT Agreement are
obligations of WTO member nations which implies that both articles must be
satisfied to acquire legitimacy unlike the preliminary analysis based on GATT
Agreement Thus when the case similar to this occasion is brought to the
international court under the WTO there would be high probability that the
respondentrsquos recall measure might trigger legal controversy under the TBT
Agreement
IV FURTHER DISCUSSION AND CONCLUSION
This paper overall has implemented the case study of which the US has
recalled on Chinese toy imports concerning the lead paint and has analyzed the
suitability and legitimacy of such measure in light of TBT Agreement Prior to
the case study some applicable international rules were introduced GATT
Article I III XX(b) and the chapeau of Article XX which are MFN Principle
NT and General Exceptions to GATT provision respectively formulated the
basis of TBT Agreement In terms of TBT Agreement Article II1 and II2
were the main provision those are applicable to this specific case
Following such applicable international agreements toy industry trend
and the event outline of USrsquos recall on Chinese toy imports were displayed
Along with its volatile and seasonal characteristics the toy industry usually
13 55
incurs relatively higher costs on obsolete inventory lost sales and markdown
Also it is important strategy to survive that providing creative yet price-
competitive toys at the right quantity at the right stores during the very short
selling-windows At this point toy recall case done by the US on Chinese
imports in 2007 was one of the empirical evidence that shows aforementioned
drawback that toy industry and China as manufacturer is suffering from
Particularly this case of Mattelrsquos toy recall against Chinese toy products had
noteworthy significance as the occasion of which a certain multinational
corporationrsquos manufacture outsourcing got expanded to the scale of national
trade dispute concerning consumer product safety issue
Applying abovementioned articles from the TBT Agreement as an
analysis framework some legal controversies were presented regarding the US
toy recall case in the following section As the preliminary finding proved
based on GATT Agreement the recall measure itself violates MFN principle
and NT Nonetheless unlike GATT Agreement which contains exception
clause that justifies such violation TBT does not include any kind of
justification mechanism Therefore although the recall measure done by the US
satisfies Article II2 violation of Article II1 of TBT may cause legal
controversy when the similar case is brought to WTO
On the basis of such occasion and its legal issues several important
13 56
implications in the practical aspect can be drawn for the further discussion It
seems that although China is already well aware of the necessity to adopt and
apply international standards and to make their domestic ones harmonizing with
international norms through remarkable efforts as shown in some international
trade reports China is rather suffering from the disjunction between
continuously improving international standards and Chinarsquos lack of strict and
uniform enforcement of standards This may imply that efforts to make
international agreement and its application consistent must be done by both
international organization and local governments for effective connection
between the public and private sector Particularly the WTO should not stop at
establishing provisions but focus more on implementation with consideration
on each member nationrsquos industry environment and condition especially
regarding those of developing countries Consequently not only technical
standards and certificate management but also education and training program
for the industry fields ought to be provided in the scale of international
organizations
The Chinese government and industry groups also need to address this by
ensuring that Chinese exporters adhere to the standards of the importing
country Companies must invest time and effort in developing not only
standards and principles of safety for their suppliers but must also invest in
13 57
education and training to build the skills and abilities within the supplier
network to assure product safety88 At the same time the governments of
importing countries need to encourage Chinese authorities to develop global
standards on consumables then legislate and monitor them The difference in
standards across the world is clearly an issue These differences need to be
addressed with high priority so that consumers can benefit from globalization of
manufacturing and consumption The issue of global standards is contentious
because different countries have different trajectories of development The
standards of developing countries may not be acceptable to a developed country
On the other hand developing countries will some- times argue that they cannot
adopt the standards of the developed world because of the high costs associated
with these standards Nevertheless exports from developing countries should
adhere to the standards of the export markets Accordingly all those involved
in the global supply chain such as suppliers manufacturers and marketers need
to develop systems to ensure the standards are applied89
This issue with toy recalls takes on another dimension of concern in more
local level which is the cost issue caused by the vicious cycle in global supply
chain of toy industry Despite the awareness of Chinese manufacturers 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8813 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-72013 89 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 58
regarding international technical standards it may be hard for them to ignore
cheaper leaded-paint when squeezed between harsh demands on lower cost
from the US importers and domestic problems such as increasing labor cost and
RMB appreciation At this point the vicious cycle can be formed in toy
industryrsquos global supply chain in spite of the information and knowledge about
the current international standards local manufacturers use cheaper leaded paint
for lower cost Detecting excessive lead level from the paint demands on
technical standard becomes harsher within importing countries As a result
such higher standards require more cost for locals to be satisfied which
ultimately completes the vicious cycle Consequently it seems that further
discussion and researches about constructive measures including policy
changes may be essential and important to resolve such crisis more
fundamentally
13 59
REFERENCES
Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 Del V G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45 Jiacheng Z and Lu Hongjie (2013) Analyzing China Harmonization of Technical Barriers to Trade in the EU and US Markets The Twelfth Wuhan International Conference on E-Business ndash Emerging Operations amp Services Management Track Johnson M E (2001a) Learning from toys Lessons in managing supply chain
13 60
risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 Keith13 E13 M13 John13 S13 W13 and13 Tsunehiro13 O13 (2000)13 Quantifying13 the13 Impact13 of13 13 13 13 13 13 13 Technical13 Barriers13 to13 Trade13 A13 Framework13 for13 Analysis13 Policy13 Research13 13 13 13 13 13 13 Working13 Paper13 Development13 Research13 Group13 The13 World13 Bank Lee M A Flynn B B and Frohlich M T (2008) All supply chains donrsquot flow through understanding supply chain issues in product recalls Management and Organization Review 4 167ndash182 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal Marucheck A S (1987) On product liability and quality control IIE Transactions 19 355ndash360 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review Paul W B and Hari B (2008) Toy Recalls and China Emotion vs Evidence Management and Organization Review 42 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Reports and Reviews (Online documents included) Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby- Productshtml
13 61
Brief Guide to Analytical Methods for Measuring Lead in Paint Inter- Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground Report on Technical Barriers to Trade (2013) United States Trade Representative Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf The Impact of the TBT and SPS Agreements on Food Labeling and Safety Regulations httpcspinetorgreportscodexwtospsbthtm The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws-- StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml
13 62
GATTWTO Documents The Technical Barriers to Trade Agreement The General Agreement on Tariffs and Trade 1994 WTO Accession Protocol of The Peoplersquos Republic of China WTO Concerns on Indiarsquos Import Restriction on Chinese Toys WTO Technical information on TBT Trade topics Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm WTO Trade Policy Review (2012) WTO ldquoWhat is the WTOrdquo Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm WTO European Communities ndash Measures Affecting Asbestos and Asbestos- Containing Products WTDS135R
13 63
국문 초록
세계경제에 있어서 각 국가 경제의 연계성이 심화됨에 따라 많은
제조업들의 생산 라인과 공급 사슬 역시 세계화 되면서 주로 디자인이나
브랜드 관리를 담당하는 선진국과 생산과 제조를 담당하는 개발도상국
간의 기술 표준 차이에서 오는 문제점들이 발견되고 있다
세계무역기구(WTO) 체제하에서 무역에 관련된 기술표준들은 무역상
기술장벽 조항(TBT)에 따라 관리되어지나 WTO의 회원국들의 논의 하에
알맞은 조항을 명시하는 것과 조항의 효용성 또는 실제 각국의
기술표준들과 조항의 합치성은 별개의 문제인 것이 사실이다
본 논문은 미국 Mattel 사의 중국산 장난감 회수조치가 WTO
체제하에서 어떠한 법적 의미를 지니는지 살펴보았다 사건 당시 실제로
중국이 미국을 상대로 WTO에 제소하지는 않았지만 오늘날 대두되는
TBT의 중요성과 점점 더 심화되어가는 제조산업의 세계화 현상을
보았을 때 향후 비슷한 사건들이 발생할 가능성이 높기 때문에 이러한
분석은 유의미할 수 있으며 추후 시사하는 바 역시 클 것으로 예상된다
따라서 본 연구에서는 미국의 중국산 장난감 회수조치의 통상법적
사례분석을 통해 TBT가 기술표준문제에서 지니는 법적 의미를
분석하였다
키워드 세계무역기구 무역상 기술장벽협정 기술표준 Mattel사
장난감 회수조치 중국산 장난감
학번 2012-22086
ltstartpagegt10I INTRODUCTION 1II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 4 1 GATT ARTICLE I amp III 4 2 GATT ARTICLE XX(B) amp CHAPEAU OF ARTICLE XX 8 3 TBT UNDER THE WTO SYSTEM amp TBT ARTICLE II 10 4 OTHER RELATED TECHNICAL STANDARDS 20III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 28 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS 28 11 Characteristics of toy industry 28 12 Global supply chain with China involved 31 2 MATTELiexclmacrS TOY RECALL 34 21 Event outline 37 22 Aftermath of toy recall and its damage degree to the toy industry 40 23 Reaction and regulation of the US government and background policy 44 3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT 49 31 Preliminary findings under GATT Agreement 49 32 Legal analysis why USiexclmacrs toy recall is legally controversial under TBT Agreement 51IV FURTHER DISCUSSION AND CONCLUSION 54REFERENCES 59plusmnsup1sup1reg AtildeEcircmiddotIuml 63ltbodygt
13 55
incurs relatively higher costs on obsolete inventory lost sales and markdown
Also it is important strategy to survive that providing creative yet price-
competitive toys at the right quantity at the right stores during the very short
selling-windows At this point toy recall case done by the US on Chinese
imports in 2007 was one of the empirical evidence that shows aforementioned
drawback that toy industry and China as manufacturer is suffering from
Particularly this case of Mattelrsquos toy recall against Chinese toy products had
noteworthy significance as the occasion of which a certain multinational
corporationrsquos manufacture outsourcing got expanded to the scale of national
trade dispute concerning consumer product safety issue
Applying abovementioned articles from the TBT Agreement as an
analysis framework some legal controversies were presented regarding the US
toy recall case in the following section As the preliminary finding proved
based on GATT Agreement the recall measure itself violates MFN principle
and NT Nonetheless unlike GATT Agreement which contains exception
clause that justifies such violation TBT does not include any kind of
justification mechanism Therefore although the recall measure done by the US
satisfies Article II2 violation of Article II1 of TBT may cause legal
controversy when the similar case is brought to WTO
On the basis of such occasion and its legal issues several important
13 56
implications in the practical aspect can be drawn for the further discussion It
seems that although China is already well aware of the necessity to adopt and
apply international standards and to make their domestic ones harmonizing with
international norms through remarkable efforts as shown in some international
trade reports China is rather suffering from the disjunction between
continuously improving international standards and Chinarsquos lack of strict and
uniform enforcement of standards This may imply that efforts to make
international agreement and its application consistent must be done by both
international organization and local governments for effective connection
between the public and private sector Particularly the WTO should not stop at
establishing provisions but focus more on implementation with consideration
on each member nationrsquos industry environment and condition especially
regarding those of developing countries Consequently not only technical
standards and certificate management but also education and training program
for the industry fields ought to be provided in the scale of international
organizations
The Chinese government and industry groups also need to address this by
ensuring that Chinese exporters adhere to the standards of the importing
country Companies must invest time and effort in developing not only
standards and principles of safety for their suppliers but must also invest in
13 57
education and training to build the skills and abilities within the supplier
network to assure product safety88 At the same time the governments of
importing countries need to encourage Chinese authorities to develop global
standards on consumables then legislate and monitor them The difference in
standards across the world is clearly an issue These differences need to be
addressed with high priority so that consumers can benefit from globalization of
manufacturing and consumption The issue of global standards is contentious
because different countries have different trajectories of development The
standards of developing countries may not be acceptable to a developed country
On the other hand developing countries will some- times argue that they cannot
adopt the standards of the developed world because of the high costs associated
with these standards Nevertheless exports from developing countries should
adhere to the standards of the export markets Accordingly all those involved
in the global supply chain such as suppliers manufacturers and marketers need
to develop systems to ensure the standards are applied89
This issue with toy recalls takes on another dimension of concern in more
local level which is the cost issue caused by the vicious cycle in global supply
chain of toy industry Despite the awareness of Chinese manufacturers 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8813 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-72013 89 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 58
regarding international technical standards it may be hard for them to ignore
cheaper leaded-paint when squeezed between harsh demands on lower cost
from the US importers and domestic problems such as increasing labor cost and
RMB appreciation At this point the vicious cycle can be formed in toy
industryrsquos global supply chain in spite of the information and knowledge about
the current international standards local manufacturers use cheaper leaded paint
for lower cost Detecting excessive lead level from the paint demands on
technical standard becomes harsher within importing countries As a result
such higher standards require more cost for locals to be satisfied which
ultimately completes the vicious cycle Consequently it seems that further
discussion and researches about constructive measures including policy
changes may be essential and important to resolve such crisis more
fundamentally
13 59
REFERENCES
Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 Del V G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45 Jiacheng Z and Lu Hongjie (2013) Analyzing China Harmonization of Technical Barriers to Trade in the EU and US Markets The Twelfth Wuhan International Conference on E-Business ndash Emerging Operations amp Services Management Track Johnson M E (2001a) Learning from toys Lessons in managing supply chain
13 60
risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 Keith13 E13 M13 John13 S13 W13 and13 Tsunehiro13 O13 (2000)13 Quantifying13 the13 Impact13 of13 13 13 13 13 13 13 Technical13 Barriers13 to13 Trade13 A13 Framework13 for13 Analysis13 Policy13 Research13 13 13 13 13 13 13 Working13 Paper13 Development13 Research13 Group13 The13 World13 Bank Lee M A Flynn B B and Frohlich M T (2008) All supply chains donrsquot flow through understanding supply chain issues in product recalls Management and Organization Review 4 167ndash182 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal Marucheck A S (1987) On product liability and quality control IIE Transactions 19 355ndash360 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review Paul W B and Hari B (2008) Toy Recalls and China Emotion vs Evidence Management and Organization Review 42 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Reports and Reviews (Online documents included) Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby- Productshtml
13 61
Brief Guide to Analytical Methods for Measuring Lead in Paint Inter- Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground Report on Technical Barriers to Trade (2013) United States Trade Representative Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf The Impact of the TBT and SPS Agreements on Food Labeling and Safety Regulations httpcspinetorgreportscodexwtospsbthtm The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws-- StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml
13 62
GATTWTO Documents The Technical Barriers to Trade Agreement The General Agreement on Tariffs and Trade 1994 WTO Accession Protocol of The Peoplersquos Republic of China WTO Concerns on Indiarsquos Import Restriction on Chinese Toys WTO Technical information on TBT Trade topics Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm WTO Trade Policy Review (2012) WTO ldquoWhat is the WTOrdquo Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm WTO European Communities ndash Measures Affecting Asbestos and Asbestos- Containing Products WTDS135R
13 63
국문 초록
세계경제에 있어서 각 국가 경제의 연계성이 심화됨에 따라 많은
제조업들의 생산 라인과 공급 사슬 역시 세계화 되면서 주로 디자인이나
브랜드 관리를 담당하는 선진국과 생산과 제조를 담당하는 개발도상국
간의 기술 표준 차이에서 오는 문제점들이 발견되고 있다
세계무역기구(WTO) 체제하에서 무역에 관련된 기술표준들은 무역상
기술장벽 조항(TBT)에 따라 관리되어지나 WTO의 회원국들의 논의 하에
알맞은 조항을 명시하는 것과 조항의 효용성 또는 실제 각국의
기술표준들과 조항의 합치성은 별개의 문제인 것이 사실이다
본 논문은 미국 Mattel 사의 중국산 장난감 회수조치가 WTO
체제하에서 어떠한 법적 의미를 지니는지 살펴보았다 사건 당시 실제로
중국이 미국을 상대로 WTO에 제소하지는 않았지만 오늘날 대두되는
TBT의 중요성과 점점 더 심화되어가는 제조산업의 세계화 현상을
보았을 때 향후 비슷한 사건들이 발생할 가능성이 높기 때문에 이러한
분석은 유의미할 수 있으며 추후 시사하는 바 역시 클 것으로 예상된다
따라서 본 연구에서는 미국의 중국산 장난감 회수조치의 통상법적
사례분석을 통해 TBT가 기술표준문제에서 지니는 법적 의미를
분석하였다
키워드 세계무역기구 무역상 기술장벽협정 기술표준 Mattel사
장난감 회수조치 중국산 장난감
학번 2012-22086
ltstartpagegt10I INTRODUCTION 1II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 4 1 GATT ARTICLE I amp III 4 2 GATT ARTICLE XX(B) amp CHAPEAU OF ARTICLE XX 8 3 TBT UNDER THE WTO SYSTEM amp TBT ARTICLE II 10 4 OTHER RELATED TECHNICAL STANDARDS 20III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 28 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS 28 11 Characteristics of toy industry 28 12 Global supply chain with China involved 31 2 MATTELiexclmacrS TOY RECALL 34 21 Event outline 37 22 Aftermath of toy recall and its damage degree to the toy industry 40 23 Reaction and regulation of the US government and background policy 44 3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT 49 31 Preliminary findings under GATT Agreement 49 32 Legal analysis why USiexclmacrs toy recall is legally controversial under TBT Agreement 51IV FURTHER DISCUSSION AND CONCLUSION 54REFERENCES 59plusmnsup1sup1reg AtildeEcircmiddotIuml 63ltbodygt
13 56
implications in the practical aspect can be drawn for the further discussion It
seems that although China is already well aware of the necessity to adopt and
apply international standards and to make their domestic ones harmonizing with
international norms through remarkable efforts as shown in some international
trade reports China is rather suffering from the disjunction between
continuously improving international standards and Chinarsquos lack of strict and
uniform enforcement of standards This may imply that efforts to make
international agreement and its application consistent must be done by both
international organization and local governments for effective connection
between the public and private sector Particularly the WTO should not stop at
establishing provisions but focus more on implementation with consideration
on each member nationrsquos industry environment and condition especially
regarding those of developing countries Consequently not only technical
standards and certificate management but also education and training program
for the industry fields ought to be provided in the scale of international
organizations
The Chinese government and industry groups also need to address this by
ensuring that Chinese exporters adhere to the standards of the importing
country Companies must invest time and effort in developing not only
standards and principles of safety for their suppliers but must also invest in
13 57
education and training to build the skills and abilities within the supplier
network to assure product safety88 At the same time the governments of
importing countries need to encourage Chinese authorities to develop global
standards on consumables then legislate and monitor them The difference in
standards across the world is clearly an issue These differences need to be
addressed with high priority so that consumers can benefit from globalization of
manufacturing and consumption The issue of global standards is contentious
because different countries have different trajectories of development The
standards of developing countries may not be acceptable to a developed country
On the other hand developing countries will some- times argue that they cannot
adopt the standards of the developed world because of the high costs associated
with these standards Nevertheless exports from developing countries should
adhere to the standards of the export markets Accordingly all those involved
in the global supply chain such as suppliers manufacturers and marketers need
to develop systems to ensure the standards are applied89
This issue with toy recalls takes on another dimension of concern in more
local level which is the cost issue caused by the vicious cycle in global supply
chain of toy industry Despite the awareness of Chinese manufacturers 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8813 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-72013 89 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 58
regarding international technical standards it may be hard for them to ignore
cheaper leaded-paint when squeezed between harsh demands on lower cost
from the US importers and domestic problems such as increasing labor cost and
RMB appreciation At this point the vicious cycle can be formed in toy
industryrsquos global supply chain in spite of the information and knowledge about
the current international standards local manufacturers use cheaper leaded paint
for lower cost Detecting excessive lead level from the paint demands on
technical standard becomes harsher within importing countries As a result
such higher standards require more cost for locals to be satisfied which
ultimately completes the vicious cycle Consequently it seems that further
discussion and researches about constructive measures including policy
changes may be essential and important to resolve such crisis more
fundamentally
13 59
REFERENCES
Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 Del V G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45 Jiacheng Z and Lu Hongjie (2013) Analyzing China Harmonization of Technical Barriers to Trade in the EU and US Markets The Twelfth Wuhan International Conference on E-Business ndash Emerging Operations amp Services Management Track Johnson M E (2001a) Learning from toys Lessons in managing supply chain
13 60
risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 Keith13 E13 M13 John13 S13 W13 and13 Tsunehiro13 O13 (2000)13 Quantifying13 the13 Impact13 of13 13 13 13 13 13 13 Technical13 Barriers13 to13 Trade13 A13 Framework13 for13 Analysis13 Policy13 Research13 13 13 13 13 13 13 Working13 Paper13 Development13 Research13 Group13 The13 World13 Bank Lee M A Flynn B B and Frohlich M T (2008) All supply chains donrsquot flow through understanding supply chain issues in product recalls Management and Organization Review 4 167ndash182 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal Marucheck A S (1987) On product liability and quality control IIE Transactions 19 355ndash360 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review Paul W B and Hari B (2008) Toy Recalls and China Emotion vs Evidence Management and Organization Review 42 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Reports and Reviews (Online documents included) Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby- Productshtml
13 61
Brief Guide to Analytical Methods for Measuring Lead in Paint Inter- Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground Report on Technical Barriers to Trade (2013) United States Trade Representative Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf The Impact of the TBT and SPS Agreements on Food Labeling and Safety Regulations httpcspinetorgreportscodexwtospsbthtm The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws-- StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml
13 62
GATTWTO Documents The Technical Barriers to Trade Agreement The General Agreement on Tariffs and Trade 1994 WTO Accession Protocol of The Peoplersquos Republic of China WTO Concerns on Indiarsquos Import Restriction on Chinese Toys WTO Technical information on TBT Trade topics Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm WTO Trade Policy Review (2012) WTO ldquoWhat is the WTOrdquo Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm WTO European Communities ndash Measures Affecting Asbestos and Asbestos- Containing Products WTDS135R
13 63
국문 초록
세계경제에 있어서 각 국가 경제의 연계성이 심화됨에 따라 많은
제조업들의 생산 라인과 공급 사슬 역시 세계화 되면서 주로 디자인이나
브랜드 관리를 담당하는 선진국과 생산과 제조를 담당하는 개발도상국
간의 기술 표준 차이에서 오는 문제점들이 발견되고 있다
세계무역기구(WTO) 체제하에서 무역에 관련된 기술표준들은 무역상
기술장벽 조항(TBT)에 따라 관리되어지나 WTO의 회원국들의 논의 하에
알맞은 조항을 명시하는 것과 조항의 효용성 또는 실제 각국의
기술표준들과 조항의 합치성은 별개의 문제인 것이 사실이다
본 논문은 미국 Mattel 사의 중국산 장난감 회수조치가 WTO
체제하에서 어떠한 법적 의미를 지니는지 살펴보았다 사건 당시 실제로
중국이 미국을 상대로 WTO에 제소하지는 않았지만 오늘날 대두되는
TBT의 중요성과 점점 더 심화되어가는 제조산업의 세계화 현상을
보았을 때 향후 비슷한 사건들이 발생할 가능성이 높기 때문에 이러한
분석은 유의미할 수 있으며 추후 시사하는 바 역시 클 것으로 예상된다
따라서 본 연구에서는 미국의 중국산 장난감 회수조치의 통상법적
사례분석을 통해 TBT가 기술표준문제에서 지니는 법적 의미를
분석하였다
키워드 세계무역기구 무역상 기술장벽협정 기술표준 Mattel사
장난감 회수조치 중국산 장난감
학번 2012-22086
ltstartpagegt10I INTRODUCTION 1II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 4 1 GATT ARTICLE I amp III 4 2 GATT ARTICLE XX(B) amp CHAPEAU OF ARTICLE XX 8 3 TBT UNDER THE WTO SYSTEM amp TBT ARTICLE II 10 4 OTHER RELATED TECHNICAL STANDARDS 20III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 28 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS 28 11 Characteristics of toy industry 28 12 Global supply chain with China involved 31 2 MATTELiexclmacrS TOY RECALL 34 21 Event outline 37 22 Aftermath of toy recall and its damage degree to the toy industry 40 23 Reaction and regulation of the US government and background policy 44 3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT 49 31 Preliminary findings under GATT Agreement 49 32 Legal analysis why USiexclmacrs toy recall is legally controversial under TBT Agreement 51IV FURTHER DISCUSSION AND CONCLUSION 54REFERENCES 59plusmnsup1sup1reg AtildeEcircmiddotIuml 63ltbodygt
13 57
education and training to build the skills and abilities within the supplier
network to assure product safety88 At the same time the governments of
importing countries need to encourage Chinese authorities to develop global
standards on consumables then legislate and monitor them The difference in
standards across the world is clearly an issue These differences need to be
addressed with high priority so that consumers can benefit from globalization of
manufacturing and consumption The issue of global standards is contentious
because different countries have different trajectories of development The
standards of developing countries may not be acceptable to a developed country
On the other hand developing countries will some- times argue that they cannot
adopt the standards of the developed world because of the high costs associated
with these standards Nevertheless exports from developing countries should
adhere to the standards of the export markets Accordingly all those involved
in the global supply chain such as suppliers manufacturers and marketers need
to develop systems to ensure the standards are applied89
This issue with toy recalls takes on another dimension of concern in more
local level which is the cost issue caused by the vicious cycle in global supply
chain of toy industry Despite the awareness of Chinese manufacturers 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 13 8813 Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Vol 29 pp 707-72013 89 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45
13 58
regarding international technical standards it may be hard for them to ignore
cheaper leaded-paint when squeezed between harsh demands on lower cost
from the US importers and domestic problems such as increasing labor cost and
RMB appreciation At this point the vicious cycle can be formed in toy
industryrsquos global supply chain in spite of the information and knowledge about
the current international standards local manufacturers use cheaper leaded paint
for lower cost Detecting excessive lead level from the paint demands on
technical standard becomes harsher within importing countries As a result
such higher standards require more cost for locals to be satisfied which
ultimately completes the vicious cycle Consequently it seems that further
discussion and researches about constructive measures including policy
changes may be essential and important to resolve such crisis more
fundamentally
13 59
REFERENCES
Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 Del V G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45 Jiacheng Z and Lu Hongjie (2013) Analyzing China Harmonization of Technical Barriers to Trade in the EU and US Markets The Twelfth Wuhan International Conference on E-Business ndash Emerging Operations amp Services Management Track Johnson M E (2001a) Learning from toys Lessons in managing supply chain
13 60
risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 Keith13 E13 M13 John13 S13 W13 and13 Tsunehiro13 O13 (2000)13 Quantifying13 the13 Impact13 of13 13 13 13 13 13 13 Technical13 Barriers13 to13 Trade13 A13 Framework13 for13 Analysis13 Policy13 Research13 13 13 13 13 13 13 Working13 Paper13 Development13 Research13 Group13 The13 World13 Bank Lee M A Flynn B B and Frohlich M T (2008) All supply chains donrsquot flow through understanding supply chain issues in product recalls Management and Organization Review 4 167ndash182 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal Marucheck A S (1987) On product liability and quality control IIE Transactions 19 355ndash360 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review Paul W B and Hari B (2008) Toy Recalls and China Emotion vs Evidence Management and Organization Review 42 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Reports and Reviews (Online documents included) Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby- Productshtml
13 61
Brief Guide to Analytical Methods for Measuring Lead in Paint Inter- Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground Report on Technical Barriers to Trade (2013) United States Trade Representative Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf The Impact of the TBT and SPS Agreements on Food Labeling and Safety Regulations httpcspinetorgreportscodexwtospsbthtm The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws-- StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml
13 62
GATTWTO Documents The Technical Barriers to Trade Agreement The General Agreement on Tariffs and Trade 1994 WTO Accession Protocol of The Peoplersquos Republic of China WTO Concerns on Indiarsquos Import Restriction on Chinese Toys WTO Technical information on TBT Trade topics Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm WTO Trade Policy Review (2012) WTO ldquoWhat is the WTOrdquo Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm WTO European Communities ndash Measures Affecting Asbestos and Asbestos- Containing Products WTDS135R
13 63
국문 초록
세계경제에 있어서 각 국가 경제의 연계성이 심화됨에 따라 많은
제조업들의 생산 라인과 공급 사슬 역시 세계화 되면서 주로 디자인이나
브랜드 관리를 담당하는 선진국과 생산과 제조를 담당하는 개발도상국
간의 기술 표준 차이에서 오는 문제점들이 발견되고 있다
세계무역기구(WTO) 체제하에서 무역에 관련된 기술표준들은 무역상
기술장벽 조항(TBT)에 따라 관리되어지나 WTO의 회원국들의 논의 하에
알맞은 조항을 명시하는 것과 조항의 효용성 또는 실제 각국의
기술표준들과 조항의 합치성은 별개의 문제인 것이 사실이다
본 논문은 미국 Mattel 사의 중국산 장난감 회수조치가 WTO
체제하에서 어떠한 법적 의미를 지니는지 살펴보았다 사건 당시 실제로
중국이 미국을 상대로 WTO에 제소하지는 않았지만 오늘날 대두되는
TBT의 중요성과 점점 더 심화되어가는 제조산업의 세계화 현상을
보았을 때 향후 비슷한 사건들이 발생할 가능성이 높기 때문에 이러한
분석은 유의미할 수 있으며 추후 시사하는 바 역시 클 것으로 예상된다
따라서 본 연구에서는 미국의 중국산 장난감 회수조치의 통상법적
사례분석을 통해 TBT가 기술표준문제에서 지니는 법적 의미를
분석하였다
키워드 세계무역기구 무역상 기술장벽협정 기술표준 Mattel사
장난감 회수조치 중국산 장난감
학번 2012-22086
ltstartpagegt10I INTRODUCTION 1II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 4 1 GATT ARTICLE I amp III 4 2 GATT ARTICLE XX(B) amp CHAPEAU OF ARTICLE XX 8 3 TBT UNDER THE WTO SYSTEM amp TBT ARTICLE II 10 4 OTHER RELATED TECHNICAL STANDARDS 20III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 28 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS 28 11 Characteristics of toy industry 28 12 Global supply chain with China involved 31 2 MATTELiexclmacrS TOY RECALL 34 21 Event outline 37 22 Aftermath of toy recall and its damage degree to the toy industry 40 23 Reaction and regulation of the US government and background policy 44 3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT 49 31 Preliminary findings under GATT Agreement 49 32 Legal analysis why USiexclmacrs toy recall is legally controversial under TBT Agreement 51IV FURTHER DISCUSSION AND CONCLUSION 54REFERENCES 59plusmnsup1sup1reg AtildeEcircmiddotIuml 63ltbodygt
13 58
regarding international technical standards it may be hard for them to ignore
cheaper leaded-paint when squeezed between harsh demands on lower cost
from the US importers and domestic problems such as increasing labor cost and
RMB appreciation At this point the vicious cycle can be formed in toy
industryrsquos global supply chain in spite of the information and knowledge about
the current international standards local manufacturers use cheaper leaded paint
for lower cost Detecting excessive lead level from the paint demands on
technical standard becomes harsher within importing countries As a result
such higher standards require more cost for locals to be satisfied which
ultimately completes the vicious cycle Consequently it seems that further
discussion and researches about constructive measures including policy
changes may be essential and important to resolve such crisis more
fundamentally
13 59
REFERENCES
Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 Del V G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45 Jiacheng Z and Lu Hongjie (2013) Analyzing China Harmonization of Technical Barriers to Trade in the EU and US Markets The Twelfth Wuhan International Conference on E-Business ndash Emerging Operations amp Services Management Track Johnson M E (2001a) Learning from toys Lessons in managing supply chain
13 60
risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 Keith13 E13 M13 John13 S13 W13 and13 Tsunehiro13 O13 (2000)13 Quantifying13 the13 Impact13 of13 13 13 13 13 13 13 Technical13 Barriers13 to13 Trade13 A13 Framework13 for13 Analysis13 Policy13 Research13 13 13 13 13 13 13 Working13 Paper13 Development13 Research13 Group13 The13 World13 Bank Lee M A Flynn B B and Frohlich M T (2008) All supply chains donrsquot flow through understanding supply chain issues in product recalls Management and Organization Review 4 167ndash182 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal Marucheck A S (1987) On product liability and quality control IIE Transactions 19 355ndash360 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review Paul W B and Hari B (2008) Toy Recalls and China Emotion vs Evidence Management and Organization Review 42 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Reports and Reviews (Online documents included) Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby- Productshtml
13 61
Brief Guide to Analytical Methods for Measuring Lead in Paint Inter- Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground Report on Technical Barriers to Trade (2013) United States Trade Representative Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf The Impact of the TBT and SPS Agreements on Food Labeling and Safety Regulations httpcspinetorgreportscodexwtospsbthtm The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws-- StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml
13 62
GATTWTO Documents The Technical Barriers to Trade Agreement The General Agreement on Tariffs and Trade 1994 WTO Accession Protocol of The Peoplersquos Republic of China WTO Concerns on Indiarsquos Import Restriction on Chinese Toys WTO Technical information on TBT Trade topics Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm WTO Trade Policy Review (2012) WTO ldquoWhat is the WTOrdquo Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm WTO European Communities ndash Measures Affecting Asbestos and Asbestos- Containing Products WTDS135R
13 63
국문 초록
세계경제에 있어서 각 국가 경제의 연계성이 심화됨에 따라 많은
제조업들의 생산 라인과 공급 사슬 역시 세계화 되면서 주로 디자인이나
브랜드 관리를 담당하는 선진국과 생산과 제조를 담당하는 개발도상국
간의 기술 표준 차이에서 오는 문제점들이 발견되고 있다
세계무역기구(WTO) 체제하에서 무역에 관련된 기술표준들은 무역상
기술장벽 조항(TBT)에 따라 관리되어지나 WTO의 회원국들의 논의 하에
알맞은 조항을 명시하는 것과 조항의 효용성 또는 실제 각국의
기술표준들과 조항의 합치성은 별개의 문제인 것이 사실이다
본 논문은 미국 Mattel 사의 중국산 장난감 회수조치가 WTO
체제하에서 어떠한 법적 의미를 지니는지 살펴보았다 사건 당시 실제로
중국이 미국을 상대로 WTO에 제소하지는 않았지만 오늘날 대두되는
TBT의 중요성과 점점 더 심화되어가는 제조산업의 세계화 현상을
보았을 때 향후 비슷한 사건들이 발생할 가능성이 높기 때문에 이러한
분석은 유의미할 수 있으며 추후 시사하는 바 역시 클 것으로 예상된다
따라서 본 연구에서는 미국의 중국산 장난감 회수조치의 통상법적
사례분석을 통해 TBT가 기술표준문제에서 지니는 법적 의미를
분석하였다
키워드 세계무역기구 무역상 기술장벽협정 기술표준 Mattel사
장난감 회수조치 중국산 장난감
학번 2012-22086
ltstartpagegt10I INTRODUCTION 1II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 4 1 GATT ARTICLE I amp III 4 2 GATT ARTICLE XX(B) amp CHAPEAU OF ARTICLE XX 8 3 TBT UNDER THE WTO SYSTEM amp TBT ARTICLE II 10 4 OTHER RELATED TECHNICAL STANDARDS 20III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 28 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS 28 11 Characteristics of toy industry 28 12 Global supply chain with China involved 31 2 MATTELiexclmacrS TOY RECALL 34 21 Event outline 37 22 Aftermath of toy recall and its damage degree to the toy industry 40 23 Reaction and regulation of the US government and background policy 44 3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT 49 31 Preliminary findings under GATT Agreement 49 32 Legal analysis why USiexclmacrs toy recall is legally controversial under TBT Agreement 51IV FURTHER DISCUSSION AND CONCLUSION 54REFERENCES 59plusmnsup1sup1reg AtildeEcircmiddotIuml 63ltbodygt
13 59
REFERENCES
Andre L and Hari B (2008) Toy recalls and China One year later Asia Pacific Foundation of Canada Research Reports Ann M Noel G Carlos M and Linning C (2011) Product safety and security in the global supply chain Issues challenges and research opportunities Journal of Operations Management Berry B and Kunal S (2010) Managing product safety of imported Chinese goods Business Horizons Vol 53 pp 39-48 Chee Y W Jan S A and John J (2005) Supply chain management practices in toy supply chains Supply Chain Management Christopher M Lowson R and Peck H (2004) Creating agile supply chains in the fashion industry International Journal of Retail amp Distribution Management Vol 32 No 8 pp 367-376 Del V G (2003) The Blockbuster Toy How to Invent the Next Big Thing Pelican Publishing Company Gretna LA Elvira C (2007) Total Recall on Chinese Imports Pursuing an End to Unsafe Health and Safety Standards Through Article XX of GATT American University International Law Review 23 915 Flaherty E (2008) Safety first the consumer product safety improvement act of 2008 Loyola Consumer Law Review Vol 21 pp 372-384 Hari B and Paul W B (2007) Toy recalls ndash Is china really the problem Canada-Asia Commentary No 45 Jiacheng Z and Lu Hongjie (2013) Analyzing China Harmonization of Technical Barriers to Trade in the EU and US Markets The Twelfth Wuhan International Conference on E-Business ndash Emerging Operations amp Services Management Track Johnson M E (2001a) Learning from toys Lessons in managing supply chain
13 60
risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 Keith13 E13 M13 John13 S13 W13 and13 Tsunehiro13 O13 (2000)13 Quantifying13 the13 Impact13 of13 13 13 13 13 13 13 Technical13 Barriers13 to13 Trade13 A13 Framework13 for13 Analysis13 Policy13 Research13 13 13 13 13 13 13 Working13 Paper13 Development13 Research13 Group13 The13 World13 Bank Lee M A Flynn B B and Frohlich M T (2008) All supply chains donrsquot flow through understanding supply chain issues in product recalls Management and Organization Review 4 167ndash182 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal Marucheck A S (1987) On product liability and quality control IIE Transactions 19 355ndash360 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review Paul W B and Hari B (2008) Toy Recalls and China Emotion vs Evidence Management and Organization Review 42 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Reports and Reviews (Online documents included) Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby- Productshtml
13 61
Brief Guide to Analytical Methods for Measuring Lead in Paint Inter- Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground Report on Technical Barriers to Trade (2013) United States Trade Representative Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf The Impact of the TBT and SPS Agreements on Food Labeling and Safety Regulations httpcspinetorgreportscodexwtospsbthtm The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws-- StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml
13 62
GATTWTO Documents The Technical Barriers to Trade Agreement The General Agreement on Tariffs and Trade 1994 WTO Accession Protocol of The Peoplersquos Republic of China WTO Concerns on Indiarsquos Import Restriction on Chinese Toys WTO Technical information on TBT Trade topics Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm WTO Trade Policy Review (2012) WTO ldquoWhat is the WTOrdquo Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm WTO European Communities ndash Measures Affecting Asbestos and Asbestos- Containing Products WTDS135R
13 63
국문 초록
세계경제에 있어서 각 국가 경제의 연계성이 심화됨에 따라 많은
제조업들의 생산 라인과 공급 사슬 역시 세계화 되면서 주로 디자인이나
브랜드 관리를 담당하는 선진국과 생산과 제조를 담당하는 개발도상국
간의 기술 표준 차이에서 오는 문제점들이 발견되고 있다
세계무역기구(WTO) 체제하에서 무역에 관련된 기술표준들은 무역상
기술장벽 조항(TBT)에 따라 관리되어지나 WTO의 회원국들의 논의 하에
알맞은 조항을 명시하는 것과 조항의 효용성 또는 실제 각국의
기술표준들과 조항의 합치성은 별개의 문제인 것이 사실이다
본 논문은 미국 Mattel 사의 중국산 장난감 회수조치가 WTO
체제하에서 어떠한 법적 의미를 지니는지 살펴보았다 사건 당시 실제로
중국이 미국을 상대로 WTO에 제소하지는 않았지만 오늘날 대두되는
TBT의 중요성과 점점 더 심화되어가는 제조산업의 세계화 현상을
보았을 때 향후 비슷한 사건들이 발생할 가능성이 높기 때문에 이러한
분석은 유의미할 수 있으며 추후 시사하는 바 역시 클 것으로 예상된다
따라서 본 연구에서는 미국의 중국산 장난감 회수조치의 통상법적
사례분석을 통해 TBT가 기술표준문제에서 지니는 법적 의미를
분석하였다
키워드 세계무역기구 무역상 기술장벽협정 기술표준 Mattel사
장난감 회수조치 중국산 장난감
학번 2012-22086
ltstartpagegt10I INTRODUCTION 1II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 4 1 GATT ARTICLE I amp III 4 2 GATT ARTICLE XX(B) amp CHAPEAU OF ARTICLE XX 8 3 TBT UNDER THE WTO SYSTEM amp TBT ARTICLE II 10 4 OTHER RELATED TECHNICAL STANDARDS 20III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 28 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS 28 11 Characteristics of toy industry 28 12 Global supply chain with China involved 31 2 MATTELiexclmacrS TOY RECALL 34 21 Event outline 37 22 Aftermath of toy recall and its damage degree to the toy industry 40 23 Reaction and regulation of the US government and background policy 44 3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT 49 31 Preliminary findings under GATT Agreement 49 32 Legal analysis why USiexclmacrs toy recall is legally controversial under TBT Agreement 51IV FURTHER DISCUSSION AND CONCLUSION 54REFERENCES 59plusmnsup1sup1reg AtildeEcircmiddotIuml 63ltbodygt
13 60
risk from the toy industry California Management Review Vol 43 No 3 pp 106-24 Keith13 E13 M13 John13 S13 W13 and13 Tsunehiro13 O13 (2000)13 Quantifying13 the13 Impact13 of13 13 13 13 13 13 13 Technical13 Barriers13 to13 Trade13 A13 Framework13 for13 Analysis13 Policy13 Research13 13 13 13 13 13 13 Working13 Paper13 Development13 Research13 Group13 The13 World13 Bank Lee M A Flynn B B and Frohlich M T (2008) All supply chains donrsquot flow through understanding supply chain issues in product recalls Management and Organization Review 4 167ndash182 Lionel F Mondher M and Jean-Michel P (2005) Estimating the impact of environmental SPS and TBT on international trade Forthcoming in Integration and Trade Journal Marucheck A S (1987) On product liability and quality control IIE Transactions 19 355ndash360 Michael B and Friedrich (2011) Third-Party Testing of Childrenrsquos Toys Required by CPSC The National Law Review Paul W B and Hari B (2008) Toy Recalls and China Emotion vs Evidence Management and Organization Review 42 Rudiger W Peter-Tobias S and Anja S (2007) Technical Barriers and SPS Measure Martinus Nijhoff Publishers Uche U O (2009) Import (toy) safety consumer protection and the WTO Agreement on Technical Barriers to Trade prospects progress and problems International Journal of Private Law Reports and Reviews (Online documents included) Baby Products Industry Market Research Reports Statistics and Analysis Retrieved Oct 20 2013 httpwwwreportlinkercomci02137Baby- Productshtml
13 61
Brief Guide to Analytical Methods for Measuring Lead in Paint Inter- Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground Report on Technical Barriers to Trade (2013) United States Trade Representative Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf The Impact of the TBT and SPS Agreements on Food Labeling and Safety Regulations httpcspinetorgreportscodexwtospsbthtm The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws-- StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml
13 62
GATTWTO Documents The Technical Barriers to Trade Agreement The General Agreement on Tariffs and Trade 1994 WTO Accession Protocol of The Peoplersquos Republic of China WTO Concerns on Indiarsquos Import Restriction on Chinese Toys WTO Technical information on TBT Trade topics Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm WTO Trade Policy Review (2012) WTO ldquoWhat is the WTOrdquo Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm WTO European Communities ndash Measures Affecting Asbestos and Asbestos- Containing Products WTDS135R
13 63
국문 초록
세계경제에 있어서 각 국가 경제의 연계성이 심화됨에 따라 많은
제조업들의 생산 라인과 공급 사슬 역시 세계화 되면서 주로 디자인이나
브랜드 관리를 담당하는 선진국과 생산과 제조를 담당하는 개발도상국
간의 기술 표준 차이에서 오는 문제점들이 발견되고 있다
세계무역기구(WTO) 체제하에서 무역에 관련된 기술표준들은 무역상
기술장벽 조항(TBT)에 따라 관리되어지나 WTO의 회원국들의 논의 하에
알맞은 조항을 명시하는 것과 조항의 효용성 또는 실제 각국의
기술표준들과 조항의 합치성은 별개의 문제인 것이 사실이다
본 논문은 미국 Mattel 사의 중국산 장난감 회수조치가 WTO
체제하에서 어떠한 법적 의미를 지니는지 살펴보았다 사건 당시 실제로
중국이 미국을 상대로 WTO에 제소하지는 않았지만 오늘날 대두되는
TBT의 중요성과 점점 더 심화되어가는 제조산업의 세계화 현상을
보았을 때 향후 비슷한 사건들이 발생할 가능성이 높기 때문에 이러한
분석은 유의미할 수 있으며 추후 시사하는 바 역시 클 것으로 예상된다
따라서 본 연구에서는 미국의 중국산 장난감 회수조치의 통상법적
사례분석을 통해 TBT가 기술표준문제에서 지니는 법적 의미를
분석하였다
키워드 세계무역기구 무역상 기술장벽협정 기술표준 Mattel사
장난감 회수조치 중국산 장난감
학번 2012-22086
ltstartpagegt10I INTRODUCTION 1II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 4 1 GATT ARTICLE I amp III 4 2 GATT ARTICLE XX(B) amp CHAPEAU OF ARTICLE XX 8 3 TBT UNDER THE WTO SYSTEM amp TBT ARTICLE II 10 4 OTHER RELATED TECHNICAL STANDARDS 20III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 28 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS 28 11 Characteristics of toy industry 28 12 Global supply chain with China involved 31 2 MATTELiexclmacrS TOY RECALL 34 21 Event outline 37 22 Aftermath of toy recall and its damage degree to the toy industry 40 23 Reaction and regulation of the US government and background policy 44 3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT 49 31 Preliminary findings under GATT Agreement 49 32 Legal analysis why USiexclmacrs toy recall is legally controversial under TBT Agreement 51IV FURTHER DISCUSSION AND CONCLUSION 54REFERENCES 59plusmnsup1sup1reg AtildeEcircmiddotIuml 63ltbodygt
13 61
Brief Guide to Analytical Methods for Measuring Lead in Paint Inter- Organization Program for the Sound Management of Chemicals World Health Organization Retrieved January 18 2014 httpwwwwhointipcsassessmentpublic_healthlead_paintpdf Europe M S (2010) Technical Barriers to Trade Retrieved November 22 2013 httpwebarchivenationalarchivesgovuk+httpwwwberrgovukwhatwedoeuropeandtradekey-trade-issuestechnical-barriers-to-tradepage22741html National Report Trade Estimate Report to Congress on Chinarsquos WTO Compliance (2007) United States Trade Representative Occupational Knowledge International Retrieved December 3 2013 httpwwwokinternationalorglead-paintBackground Report on Technical Barriers to Trade (2013) United States Trade Representative Sample General Certification of Conformity Consumer Product Safety Commission Retrieved November 20 2013 httpwwwcpscgovPageFiles113732elecertfaqpdf The Impact of the TBT and SPS Agreements on Food Labeling and Safety Regulations httpcspinetorgreportscodexwtospsbthtm The Consumer Product Safety Improvement Act (CPSIA) Retrieved November 20 2013 httpwwwcpscgovenRegulations-Laws-- StandardsCPSIAThe-Consumer-Product-Safety-Improvement-Act The GATT Uruguay Round ODI briefing paper Overseas Development Institute Retrieved November 22 2013 The International Trade Administration website US Department of Commerce Retrieved November 22 2013 httpenforcementtradegovpetitioncounselingpcp-likeproducthtml
13 62
GATTWTO Documents The Technical Barriers to Trade Agreement The General Agreement on Tariffs and Trade 1994 WTO Accession Protocol of The Peoplersquos Republic of China WTO Concerns on Indiarsquos Import Restriction on Chinese Toys WTO Technical information on TBT Trade topics Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm WTO Trade Policy Review (2012) WTO ldquoWhat is the WTOrdquo Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm WTO European Communities ndash Measures Affecting Asbestos and Asbestos- Containing Products WTDS135R
13 63
국문 초록
세계경제에 있어서 각 국가 경제의 연계성이 심화됨에 따라 많은
제조업들의 생산 라인과 공급 사슬 역시 세계화 되면서 주로 디자인이나
브랜드 관리를 담당하는 선진국과 생산과 제조를 담당하는 개발도상국
간의 기술 표준 차이에서 오는 문제점들이 발견되고 있다
세계무역기구(WTO) 체제하에서 무역에 관련된 기술표준들은 무역상
기술장벽 조항(TBT)에 따라 관리되어지나 WTO의 회원국들의 논의 하에
알맞은 조항을 명시하는 것과 조항의 효용성 또는 실제 각국의
기술표준들과 조항의 합치성은 별개의 문제인 것이 사실이다
본 논문은 미국 Mattel 사의 중국산 장난감 회수조치가 WTO
체제하에서 어떠한 법적 의미를 지니는지 살펴보았다 사건 당시 실제로
중국이 미국을 상대로 WTO에 제소하지는 않았지만 오늘날 대두되는
TBT의 중요성과 점점 더 심화되어가는 제조산업의 세계화 현상을
보았을 때 향후 비슷한 사건들이 발생할 가능성이 높기 때문에 이러한
분석은 유의미할 수 있으며 추후 시사하는 바 역시 클 것으로 예상된다
따라서 본 연구에서는 미국의 중국산 장난감 회수조치의 통상법적
사례분석을 통해 TBT가 기술표준문제에서 지니는 법적 의미를
분석하였다
키워드 세계무역기구 무역상 기술장벽협정 기술표준 Mattel사
장난감 회수조치 중국산 장난감
학번 2012-22086
ltstartpagegt10I INTRODUCTION 1II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 4 1 GATT ARTICLE I amp III 4 2 GATT ARTICLE XX(B) amp CHAPEAU OF ARTICLE XX 8 3 TBT UNDER THE WTO SYSTEM amp TBT ARTICLE II 10 4 OTHER RELATED TECHNICAL STANDARDS 20III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 28 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS 28 11 Characteristics of toy industry 28 12 Global supply chain with China involved 31 2 MATTELiexclmacrS TOY RECALL 34 21 Event outline 37 22 Aftermath of toy recall and its damage degree to the toy industry 40 23 Reaction and regulation of the US government and background policy 44 3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT 49 31 Preliminary findings under GATT Agreement 49 32 Legal analysis why USiexclmacrs toy recall is legally controversial under TBT Agreement 51IV FURTHER DISCUSSION AND CONCLUSION 54REFERENCES 59plusmnsup1sup1reg AtildeEcircmiddotIuml 63ltbodygt
13 62
GATTWTO Documents The Technical Barriers to Trade Agreement The General Agreement on Tariffs and Trade 1994 WTO Accession Protocol of The Peoplersquos Republic of China WTO Concerns on Indiarsquos Import Restriction on Chinese Toys WTO Technical information on TBT Trade topics Retrieved November 25 2013 httpwwwwtoorgenglishtratop_etbt_etbt_info_ehtm WTO Trade Policy Review (2012) WTO ldquoWhat is the WTOrdquo Retrieved November 22 2013 httpwwwwtoorgenglishthewto_ewhatis_ewho_we_are_ehtm WTO European Communities ndash Measures Affecting Asbestos and Asbestos- Containing Products WTDS135R
13 63
국문 초록
세계경제에 있어서 각 국가 경제의 연계성이 심화됨에 따라 많은
제조업들의 생산 라인과 공급 사슬 역시 세계화 되면서 주로 디자인이나
브랜드 관리를 담당하는 선진국과 생산과 제조를 담당하는 개발도상국
간의 기술 표준 차이에서 오는 문제점들이 발견되고 있다
세계무역기구(WTO) 체제하에서 무역에 관련된 기술표준들은 무역상
기술장벽 조항(TBT)에 따라 관리되어지나 WTO의 회원국들의 논의 하에
알맞은 조항을 명시하는 것과 조항의 효용성 또는 실제 각국의
기술표준들과 조항의 합치성은 별개의 문제인 것이 사실이다
본 논문은 미국 Mattel 사의 중국산 장난감 회수조치가 WTO
체제하에서 어떠한 법적 의미를 지니는지 살펴보았다 사건 당시 실제로
중국이 미국을 상대로 WTO에 제소하지는 않았지만 오늘날 대두되는
TBT의 중요성과 점점 더 심화되어가는 제조산업의 세계화 현상을
보았을 때 향후 비슷한 사건들이 발생할 가능성이 높기 때문에 이러한
분석은 유의미할 수 있으며 추후 시사하는 바 역시 클 것으로 예상된다
따라서 본 연구에서는 미국의 중국산 장난감 회수조치의 통상법적
사례분석을 통해 TBT가 기술표준문제에서 지니는 법적 의미를
분석하였다
키워드 세계무역기구 무역상 기술장벽협정 기술표준 Mattel사
장난감 회수조치 중국산 장난감
학번 2012-22086
ltstartpagegt10I INTRODUCTION 1II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 4 1 GATT ARTICLE I amp III 4 2 GATT ARTICLE XX(B) amp CHAPEAU OF ARTICLE XX 8 3 TBT UNDER THE WTO SYSTEM amp TBT ARTICLE II 10 4 OTHER RELATED TECHNICAL STANDARDS 20III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 28 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS 28 11 Characteristics of toy industry 28 12 Global supply chain with China involved 31 2 MATTELiexclmacrS TOY RECALL 34 21 Event outline 37 22 Aftermath of toy recall and its damage degree to the toy industry 40 23 Reaction and regulation of the US government and background policy 44 3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT 49 31 Preliminary findings under GATT Agreement 49 32 Legal analysis why USiexclmacrs toy recall is legally controversial under TBT Agreement 51IV FURTHER DISCUSSION AND CONCLUSION 54REFERENCES 59plusmnsup1sup1reg AtildeEcircmiddotIuml 63ltbodygt
13 63
국문 초록
세계경제에 있어서 각 국가 경제의 연계성이 심화됨에 따라 많은
제조업들의 생산 라인과 공급 사슬 역시 세계화 되면서 주로 디자인이나
브랜드 관리를 담당하는 선진국과 생산과 제조를 담당하는 개발도상국
간의 기술 표준 차이에서 오는 문제점들이 발견되고 있다
세계무역기구(WTO) 체제하에서 무역에 관련된 기술표준들은 무역상
기술장벽 조항(TBT)에 따라 관리되어지나 WTO의 회원국들의 논의 하에
알맞은 조항을 명시하는 것과 조항의 효용성 또는 실제 각국의
기술표준들과 조항의 합치성은 별개의 문제인 것이 사실이다
본 논문은 미국 Mattel 사의 중국산 장난감 회수조치가 WTO
체제하에서 어떠한 법적 의미를 지니는지 살펴보았다 사건 당시 실제로
중국이 미국을 상대로 WTO에 제소하지는 않았지만 오늘날 대두되는
TBT의 중요성과 점점 더 심화되어가는 제조산업의 세계화 현상을
보았을 때 향후 비슷한 사건들이 발생할 가능성이 높기 때문에 이러한
분석은 유의미할 수 있으며 추후 시사하는 바 역시 클 것으로 예상된다
따라서 본 연구에서는 미국의 중국산 장난감 회수조치의 통상법적
사례분석을 통해 TBT가 기술표준문제에서 지니는 법적 의미를
분석하였다
키워드 세계무역기구 무역상 기술장벽협정 기술표준 Mattel사
장난감 회수조치 중국산 장난감
학번 2012-22086
ltstartpagegt10I INTRODUCTION 1II APPLICABLE INTERNATIONAL RULES FOR TOY SAFETY REGULATION 4 1 GATT ARTICLE I amp III 4 2 GATT ARTICLE XX(B) amp CHAPEAU OF ARTICLE XX 8 3 TBT UNDER THE WTO SYSTEM amp TBT ARTICLE II 10 4 OTHER RELATED TECHNICAL STANDARDS 20III CASE STUDY ON US-CHINA TOY TRADE DISPUTE 28 1 INDUSTRY ANALYSIS AND INDUSTRY TRENDS 28 11 Characteristics of toy industry 28 12 Global supply chain with China involved 31 2 MATTELiexclmacrS TOY RECALL 34 21 Event outline 37 22 Aftermath of toy recall and its damage degree to the toy industry 40 23 Reaction and regulation of the US government and background policy 44 3 LEGAL ISSUES OF TOY DISPUTE BASED ON TBT AGREEMENT 49 31 Preliminary findings under GATT Agreement 49 32 Legal analysis why USiexclmacrs toy recall is legally controversial under TBT Agreement 51IV FURTHER DISCUSSION AND CONCLUSION 54REFERENCES 59plusmnsup1sup1reg AtildeEcircmiddotIuml 63ltbodygt