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D n caf Wifi SchI. Vi nt v d n kinh doanh caf wifi sch Tn qun:
Caf-Wifi Sch M hnh qun: caf kt hp wifi sch ng thi lin kt vi trung
tm
o to k nng Phong cch chnh ca qun: tr trung, nhit tnh, thn thin,
c o
Slogan: Relax hy n cm nhn Qun rng: 50 m2 Chng ti cung cp: + ung:
Tr, yoghurt, siro, nc dinh dng, sinh t, nc p. + Sch ch yu l sch
chuyn ngnh, sch k nng, i sng v cc tp
ch
1. Khch hng mc tiu
2. a im ca qun3. L do chn qun4. Chin lc gi chn khch hng
+ Dch v a dng, phong ph+ Qun c xy dng ch chm sc khch hng chu o,
tn tnh:+ a im d tm, thun li cho sinh vin
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C s xut d n
1. Khch hng mc tiu + Gii tr ngy nay rt ch trng v t yu cu cao
hn trong vic chn cho mnh mt khng gian vui chi,gii tr b ch v lnh
mnh
+ H nng ng, tr trung, y nhit tnh, sng to.Mong mun c mt khng gian
giao lu, trao i bnb ng thi khng qun hc hi cc k nng mm.
+ p ng nhu cu gii tr th c cc qun caf, nc
gii kht, karaoke, cc qun game, cc cu lc bring r nh guitar clubNh
vy, s tn khng t thigian vo nhng vic gii tr , c bit l game cnc th nh
hng n vic hc tp
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i th cnh tranh
i th cnh tranh trn th trng mctiu
i th cnh tranh trong ngnh dch vgii tr
+ im mnh
+ im yu-
ci cha lm c
Cc i tng lin quan ti d n Cc nh cung cp dch v lin quan ti d n
Ch u t
Nhn vin
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Nguyn nhn ca li nhuncha cao
Gi c cha ph hp vi ti tin sinhvin
ung khng to c n tng c
o Khng c nhiu hot ng to mi
trng giao lu hc hi cho ngi tr
Phong cch phc v cha p ngc nhu cu ca sinh vin
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Mc tiu ca n
Mc tiu tng qut: To li nhun caocho ch d n.
Mc tiu c th (trung gian): Thu htc nhiu khch hng n qun
+Ch s nh lng km theo l : lngkhch vo qun trong mt thng, mtqu.
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u ra d kin ca d n
Cung cp nhiu loi sch vi chng loiphong ph(sch kinh t,k thut,tm
l,tpch,sch k nng mm,sch ngoi ng
Lin kt vi cc trung tm o to k nngnh: Trung tm Tm Vit Group,
trungtm o to k nng qun tr InPro.
Cung cp cc tr chi tr tu nh: rubic,xp hnh, c vua, gii ch ting
anh
Cung cp nc gii kht v ung
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Cc hot ng chnh ca d n
1.Tm hiu th trng
+ Lp bng cu hi iu tra
+ Thc hin pht bng hi iu tra trctip tip thu kin
+ Tng hp kt qu iu tra a ra cc
con s c th ng vi tng cu hi. 2. Kho st tm hiu v mt bng, tm
cc nh cung cp dch v, chn aim
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3. Tm hiu i th cnh tranh- Khng gian v cch bi tr ca cc i th
cnh tranh- Tm hiu v sn phm dch v v cc snphm i km ( ung, mn c
trng caqun, im nhn thu ht khch ca i th l
g? )- Gi c sn phm- Nhn vin ( thi lm vic, phc v khchhng)
-nh gi i th cnh tranh c chinthut v chin lc kinh doanh ca qun
4.Thc hin xy dng qun
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5. T chc hot ng qung b snphm
-a ra cc chng trnh khuyn mi ( gimgi, tng sn phm i km khi khai
trng..)
- Lp blog v form ring gii thiu qun,qung b sn phm v dch v
- T ri pht cc trng i hc ( NgoiThng , i Hc Lut, i Hc GTVT, HcVin
Ngn hng, Y H Ni)
- Qua Yahoo, Face book, Yume, Twitter,Myspace tn dng mi quan h
ca bn b
- Lin kt vi cc forum v ca gii yu cafe,am m sch marketing
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6.Cc hot ng thng xuyn - T chc cc tr chi tr tu c phn thng
- Mt thng t chc 2 bui giao lu o to c skt hp vi cc trung tm Tr
Vit, Tm Vit - Lin kt vi cc trung tm t chc tuyn truyn
tham gia cc hot ng tnh nguyn vin v cc chngtrnh ln
- Tu tng dp c bit c hnh thc khuyn mi cbit thu ht khch (8/3;
20/10; 14/2; 2/9; 9/2.).Cth khch hng thn thit gim gi tch im dnhnhng
u i c bit cho khch hng
- Kim tra, gim st, thi phc v nhn vin - nh gi doanh thu sau mi
thng kinh doanh - Tu tng thi im kinh doanh tm hiu s thay i
th hiu ca khch hng c nhng chin thut kinhdoanh c th.
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Tin v k hoch ngn schca d n
Lp bng thng s hot ng
+ Chi ph d kin
+ Doanh thu d kin Bng tnh xc nh hiu qu u t( cc
ch tiu NPV,IRR,Thv )
T chc thc hin Kim tra, nh gi
