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研華智慧生活暨流通業應用趨勢大展
數位電子看板發展趨勢與應用解決方案
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時間 主題 講師
13:30 - 13:50 研華致詞 研華 台灣營業處楊贊弘 副總經理
13:50 - 14:30 互動媒體引動零售業新商機- 談數位電子看板之經營模式
綠創科技王家俊 執行長
14:30 - 15:10 如何成功的接觸目標消費群 -數位電子看板之廣告策略的擬定
富網台灣謝素秋 總經理
15:10 - 15:30 休息時間 暨 展示參觀
15:30 - 16:10 掌握影響消費決策的最佳時點 -數位電子看板應用案例分享
恒商企業蔡佾錩 總經理
16:10 - 16:50 服務商 v.s. 營運商、環環商扣本產業的門檻為何?
智華科技蔡立國 董事長
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掌握Web2.0時代流通業新契機
迎向服務流通新紀元
掌握Web2.0時代流通業新契機
迎向服務流通新紀元
楊贊弘Aaron YangJune, 2007
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What has changed over the past years
in this industry?
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The 1st Change :The World has become Flat
The 1st Change :The World has become Flat
free tradefree trade
global virtual team
global virtual team
global marketglobal market
global resources
global resources
global talentglobal talent
Easy flow of information, capital & talent
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The Evolution of EnterprisesThe Evolution of Enterprises
International
Multinational (MNC)
Globally Integrated Enterprise (GIE)
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Now the globally integrated enterprise (GIE) canlocate functions
anywhere in the world, based on the right cost, skills and
environment, argues Palmisano. (IBM now has one supply chain, for
example.)
This new organisational form has emerged because everything is
connected, and work can move to the place where it is done best.
The barriers that used to block the flow of work, capital and ideas
are weakening.
Globally Integrated EnterpriseGlobally Integrated Enterprise
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Information Creator
(Active)
The 2nd Change : Web 1.0 → 2.0The 2nd Change : Web 1.0 → 2.0
Information Receiver(Passive)
互動、參與、分享…
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Web2.0時代的零售業典範轉移Web2.0時代的零售業典範轉移
由硬體的商品流通進化為軟體的服務流通
整合網路及互動內容進駐店內
「遠端內容」取代「近端內容」, 實體商店與網路/移動通訊商務之結合
長尾理論 利基商品成為機會
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流通業長尾理論的應用流通業長尾理論的應用
An Amazon employee described the Long Tail as follows:
"We sold more books today that didn't sell at all yesterday
thanwe sold today of all the books that did sell yesterday."
Low Demand / Low Sales Volume, but Non-stop….
大型量販 連鎖便利商店中型超市
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The 3rd Change….The 3rd Change….
The Connected eWorld is Moving towards Embedded Technology and
Emerging New
Applications
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Source: IDC Directions
10
100
1,000
Mill
ions
of U
sers
Mainframes
Personal Computer
Evolution of the IT IndustryEvolution of the IT Industry
1970 1980 1990 2000 2010 . . .
Internet Connected eWorld
ee
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We Live in a Embedded Computing WorldWe Live in a Embedded
Computing World
7:30 – 8:00 amtake public
transportation to work
6:00 – 7:00 pmgrocery
shopping after work
8:00 am – 12:00 pmintense business
communication
12:30 pmbill payment during lunch break
6:00 pmparking in the
shopping center
8:00pmdentist
appointment
7:30 ambuy ticket at
the kiosk9:00pm
return home –scenario setting
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Evolution of “ePlatform Industry”Evolution of “ePlatform
Industry”
Application-Ready
ePlatform (ARP)
General Computing ePlatform (IPC)
Service-Ready
ePlatfom (SRP)
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Advantech’s Strategy to Cope with the Change
Advantech’s Strategy to Cope with the Change
Industrial Computing DMS
Ethernet Based,Open eAutomation Components & Solutions
Industrial Motherboard
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研華和流通業的現行合作關係研華和流通業的現行合作關係
ATM/KioskPOS
Surveillance Signage
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iStore24 願景iStore24 願景
物流車隊管理
GSM/GPRS3G/3.5GWiMAX連鎖總部
iStore24 作業分享平台
VPNVPNADSLADSL
車用電腦與DVR GPS
UbiQ Scenario Control
1.DVR2.ADAM3.Signage4.Network storage
Signage LCD Display
CameraPOS System
出入口人流計算監控
Video
iStore24 店面集中管理系統
Interactive Kiosk異業結盟行銷平台節能控制系統
連鎖店
Confidential
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Thank you for the participationThank you for the
participation
楊贊弘 Aaron [email protected]
mailto:[email protected]
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What is Digital Signage?What is Digital Signage?
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分眾媒體-江南春分眾媒體-江南春必須透過高科技, 提升媒體的表現能力必須細分市場將廣告資訊精確地傳送到特定族群
發掘一個全新、獨享時空的頻道
廣告要有強制性，以確保廣告效果
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叫號系統:強制性，以確保廣告效果
透過高科技, 提升媒體的表現能力
將廣告資訊精確地傳送到特定族群
全新、獨享時空的頻道
Signage情境 ：小型診所
我是病人
我是護士
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Digital Signage Market: Revenue ForecastDigital Signage Market:
Revenue Forecast
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Case Study – 娛樂
應用案例 –
7＂LCD 透過網路即時轉譯多國語言
地點 –
日本國立能樂堂
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地點 –
長榮機場巴士(台灣)
應用案例 –
透過遠傳3G網路播放即時新聞、飛機航班資訊
Case Study – 交通
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蓋酷娛樂連鎖店 長途巴士(匈牙利) L’OREL專櫃(泰國、馬來西亞)
Digital Signage ApplicationDigital Signage Application
Las Vegas Monorail (美國) 長榮機場巴士(台灣) 零售業(丹麥)
JUSCO量販店(香港) 士林夜市、商場(台灣)
HONDA 本田汽車(台灣)
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銀行(台灣) KTV(台灣) 長途巴士(匈牙利)
Digital Signage ApplicationDigital Signage Application
大學教室(台灣) 各賣場(台灣、香港、大陸)屈臣氏(台灣及香港)
中小型診所(台灣) 太古廣場、溜冰場(香港)髮廊(土耳其)
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Your ePlatform Services Partnerin the Connected eWorld
研華智慧生活暨流通業應用趨勢大展��數位電子看板發展趨勢�與應用解決方案 掌握Web2.0時代流通業新契機��
迎向服務流通新紀元�The 1st Change : � The World has become FlatThe Evolution
of EnterprisesThe 2nd Change : Web 1.0 → 2.0Web2.0
時代的零售業典範轉移流通業長尾理論的應用The 3rd Change….We Live in a Embedded Computing
WorldEvolution of “ePlatform Industry”Advantech’s Strategy �to Cope
with the Change研華和流通業的現行合作關係iStore24 願景Thank you for the
participationWhat is Digital Signage?分眾媒體-江南春Digital Signage
Market: Revenue Forecast
