글로벌 미디어 사업자 - KOCWcontents.kocw.net/document/10_The strategy of Newscoporation.pdfNews Corporation 사업 현황 1. News Corporation 주요 연혁(설립과 M&A)

글로벌 미디어 사업자 News Corporation의 전략과시사점

Contents Ⅰ. 시사점

Ⅱ. News Corporation 사업 현황 1. News Corporation 연혁 2. News Corporation 사업별 현황

Ⅲ. News Corporation의 최근 전략 1. 영상 콘텐츠의 수익 극대화 2.콘텐츠 유통을 위한 새로운 플랫폼 확대 3. 디저털 분양의 신수익원 발굴 4. 엔터테인먼트 사업에 주력 5. 출판 부문의 경영 개선

Ⅳ. 결론/시사점

Ⅴ. 질의 응답

Ⅰ. 시사점

-인쇄 매체의 추락 속 환경에서의 미디어 그룹(News Corporation)의 대응 -News Corporation의 사업 전략과 생존 방법

-우리나라의 미디어 그룹의 발전방향

Ⅱ. News Corporation 사업 현황 1. News Corporation 주요 연혁(설립과 M&A)

1969년 The sun, The News of World 등 인수 영국 신문 시장에 진출

1973년 San Antonio Express news인수 미국시장 진출

1976년 New York Post 인수

1981년 The Times 인수 모든 소유권 인수

1981~1984년

20th Century Fox 지분인수 이를 위해 머독은 미국국적 취득

1986년 Fox Broadcasting Company출범 Fox 네트워크 출범

1990년 Harper Collins인수 출판사업 진출

1993~ 1995년

STAR TV위성 네트워크 지분인수 잠재성 있는 아시아 시장 진출

2003년 DirectTV비분인수, 이탈리아SkyItalia 이탈리아 위성 방송 진출

2007년 Dow Jones 인수 월스트릿 저널을 발행 함

2012년 ESPN SPORT잔여지분 매입

http://www.google.co.kr/url?sa=i&rct=j&q=The+sun&source=images&cd=&cad=rja&docid=f3wsDxVoaywsNM&tbnid=PqxXefJnORmjqM:&ved=0CAUQjRw&url=http://liberapedia.wikia.com/wiki/The_Sun&ei=BepUUeOeBIm7kgXplYCwDg&bvm=bv.44442042,d.dGI&psig=AFQjCNEn-0XO7iMRs3w-vY66AaiqkwuVig&ust=1364605817732006

http://www.google.co.kr/url?sa=i&rct=j&q=+news+of+the+world&source=images&cd=&cad=rja&docid=7CFbkJL1oeOFpM&tbnid=6Si-ZFSVgTqD4M:&ved=0CAUQjRw&url=http://perezhilton.com/tag/news_of_the_world/&ei=z-pUUcvpNIGGkAWC3YGwBA&psig=AFQjCNG8pmj6JplwkzbNALXhNB3yioWwYw&ust=1364606008911117

http://www.google.co.kr/url?sa=i&rct=j&q=San+Antonio+Express+news&source=images&cd=&cad=rja&docid=V7_kpCLc119HmM&tbnid=PZOX3xNRUU_pUM:&ved=0CAUQjRw&url=http://donstrange.com/about/history.php&ei=gOtUUcLLFMqQkwX7xoBo&psig=AFQjCNGUxGBifrGjo2UvJ_A9X0Vet69n3Q&ust=1364606202758719

http://www.google.co.kr/url?sa=i&rct=j&q=New+york+post&source=images&cd=&cad=rja&docid=RUVuemlC4_egiM&tbnid=P6lzs8CRh1MK2M:&ved=0CAUQjRw&url=http://www.amazon.com/New-York-Post-for-Tablet/dp/B006L4S3OY&ei=QOxUUcfsJ8bokAX6koCoBw&psig=AFQjCNEhm5Q-uJiJh7FRtGrP5Hhe7jwSZw&ust=1364606379522618

http://www.google.co.kr/url?sa=i&rct=j&q=%EB%8D%94%ED%83%80%EC%9E%84%EC%8A%A4&source=images&cd=&cad=rja&docid=jI7R9DRhqGbAfM&tbnid=yYkAs6nDGkF7uM:&ved=0CAUQjRw&url=http://blog.naver.com/PostView.nhn?blogId=wooseokint1&logNo=110052451268&ei=2u1UUaaaC8WPkAX55YGABg&psig=AFQjCNEbIThrlaVoSbdcZERy-S-EaDzsdw&ust=1364606698065129

http://www.google.co.kr/url?sa=i&rct=j&q=20th+century+fox&source=images&cd=&cad=rja&docid=N1lMStgaun0YdM&tbnid=x9HdoGTCpYPaMM:&ved=0CAUQjRw&url=http://en.wikipedia.org/wiki/File:20th_Century_FOX_Home_Entertainment.jpg&ei=dO5UUc-7IMSOkwWgv4DgBw&bvm=bv.44442042,d.dGI&psig=AFQjCNGp_aTmk7sfotFya_sWfzqWKZ-3cQ&ust=1364606924439531

http://www.google.co.kr/url?sa=i&rct=j&q=fox+Broadcasting&source=images&cd=&cad=rja&docid=Zs7eGhtSlHo2_M&tbnid=yVe2056yNzLXBM:&ved=0CAUQjRw&url=http://www.megatraxblog.com/2010/10/13/fox-dispute-with-cablevision-may-sour-baseball-season/&ei=v-9UUYDSII3ikAWproGwCQ&psig=AFQjCNE_JT2tCgA4Qmjo3LRBdsdR2c9sTQ&ust=1364607229465377

http://www.google.co.kr/url?sa=i&rct=j&q=harper+collins&source=images&cd=&cad=rja&docid=oVZ63T2iJ2jAQM&tbnid=CNctu7OiSNvfFM:&ved=0CAUQjRw&url=http://dearauthor.com/news/monday-news-harpercollins-sales-down-tournament-of-books-now-nook-sponsored-givewell-rates-charities/&ei=ZPFUUeuaGsq8kQX63IHgBw&psig=AFQjCNHC-lyz7H0ivKNx7dYdbu8w7zLnoA&ust=1364607705036605

http://www.google.co.kr/url?sa=i&rct=j&q=star+tv&source=images&cd=&cad=rja&docid=TZuFuBwrr_N6-M&tbnid=B8fQ5NgeNRM7LM:&ved=0CAUQjRw&url=http://greekchannelslive2.blogspot.com/2011/04/star-tv-greece_2436.html&ei=JfJUUcbcOozVkAW3o4DgDA&psig=AFQjCNGPCCbJYC6s5iGDFq-dZrn9Wq-YWw&ust=1364607790496280

http://www.google.co.kr/url?sa=i&rct=j&q=sky+italia&source=images&cd=&cad=rja&docid=H5MFDhIerS6krM&tbnid=RKHGQIBd9WH23M:&ved=0CAUQjRw&url=http://www.techdigital.co.uk/products/Sky-Italia-Italy-Italian-HD-Entertainment-and-Calcio-12-Months-Card.html&ei=NvNUUYKjOonrlAXZjoCICA&psig=AFQjCNGan4MYjehzc94DBfBZT5wUA1ZrEg&ust=1364608121053060

http://www.google.co.kr/url?sa=i&rct=j&q=dow+jones&source=images&cd=&cad=rja&docid=8KJSK220i_pFxM&tbnid=kXVMC7H8LjxDvM:&ved=0CAUQjRw&url=http://thepointdaily.com/dow-jones-industrial-average-makes-record/127794/&ei=IvRUUceWF5HNlAXMp4HQDw&psig=AFQjCNG_IXthpcRpUHzrYbGWvReupivnDw&ust=1364608395809514

http://www.google.co.kr/url?sa=i&rct=j&q=espn&source=images&cd=&cad=rja&docid=r15apbRPuJL4JM&tbnid=839x15C0LWE-fM:&ved=0CAUQjRw&url=http://news.morgan.edu/index.php/espn-day-at-morgan-state/&ei=3fZUUd6CBYOZkQXgkoCoAQ&bvm=bv.44442042,d.dGI&psig=AFQjCNHaze2uAx-TI-PTDoj8Z2MJbdgnow&ust=1364609098220336

Ⅱ. News Corporation 사업 현황

2. News Corporation 사업별 현황)

http://www.google.co.kr/url?sa=i&rct=j&q=news+corporation&source=images&cd=&cad=rja&docid=cuvfTWfWS5OA4M&tbnid=A51P1Su-R8MhNM:&ved=0CAUQjRw&url=http://www.newscorp.com/&ei=EftUUZKRLsfjkgX8-oGIBw&bvm=bv.44442042,d.dGI&psig=AFQjCNGC3w6z9Hy3wI4AahjqklLR0gwcaQ&ust=1364609930772609

Ⅱ. News Corporation 사업 현황 2. News Corporation 사업별 계열사 현황


뉴스코퍼레이션의 손익계산서 (2008년~2010년)


1.케이블(Cable Network Programming)

http://www.google.co.kr/url?sa=i&rct=j&q=the+fox+network&source=images&cd=&cad=rja&docid=lwSNIcTGCx_U_M&tbnid=KC8qiJFJOkqopM:&ved=0CAUQjRw&url=http://www.watblog.com/2008/11/26/newscorp-foxnetworks-pooja-puri-5841/&ei=biV6Ua7yFejNiAe5zIH4CA&bvm=bv.45645796,d.aGc&psig=AFQjCNFMhmrn-DroXM7vcHMTduBvqg181Q&ust=1367045738691208

http://www.google.co.kr/url?sa=i&rct=j&q=%EB%84%A4%EC%85%94%EB%84%90%EC%A7%80%EC%98%A4%EA%B7%B8%EB%9E%98%ED%94%BD&source=images&cd=&cad=rja&docid=3Da65DzmWZ4CqM&tbnid=bYRJzPTpTECd4M:&ved=0CAUQjRw&url=http://tumblrkorea.com/120&ei=ryV6UeOhEcewiQf7-oGIAw&bvm=bv.45645796,d.aGc&psig=AFQjCNFQuxZpBijRVhj_1FZKJTDSW-_M2A&ust=1367045921362125

http://www.google.co.kr/url?sa=i&rct=j&q=the+bic+ten+network&source=images&cd=&cad=rja&docid=5OK2lH5RzjfjEM&tbnid=vGVfML0fDvpRsM:&ved=0CAUQjRw&url=https://twitter.com/BTN_Penn_State&ei=DSZ6UbmLMIqQiAf6roCYAg&bvm=bv.45645796,d.aGc&psig=AFQjCNGktg6Gev3wEtw1Aj3uo58jFEy2Cw&ust=1367046017150316

http://www.google.co.kr/url?sa=i&rct=j&q=fox+pan+american+sports&source=images&cd=&cad=rja&docid=z9KkPpdWDGHx2M&tbnid=dNinKXRwOdCfUM:&ved=0CAUQjRw&url=http://birdeasepro.com/131&ei=1CZ6UaqMGIq0iQehxIHoBg&bvm=bv.45645796,d.aGc&psig=AFQjCNFX7qR3zzes8tjHJf97GvdOgzc9yQ&ust=1367046212915830


2.영화 (Filmed Entertainment)

http://www.google.co.kr/url?sa=i&rct=j&q=rio&source=images&cd=&cad=rja&docid=WIzPxzTQ4VVDzM&tbnid=8nMhrw2yHRPCfM:&ved=0CAUQjRw&url=http://www.fanpop.com/clubs/rio/images/31616119/title/rio-movie&ei=DSp6UYWhBo6ziQf-x4DgAw&psig=AFQjCNG_3hrhn5g7luCpFDbm4YSXiOgxdA&ust=1367047043728553

http://www.google.co.kr/url?sa=i&rct=j&q=the+descendants&source=images&cd=&cad=rja&docid=iPFQ05kv7EysQM&tbnid=JUY3TpA8tu412M:&ved=0CAUQjRw&url=http://prinsesamusang.wordpress.com/2012/05/06/the-descendants-book-review-fuck-paradise-really/&ei=ZSp6Ubg1kK2JB_6bgdAC&psig=AFQjCNE1KS6Fhy1U00ZrcOkq3wsKGx2zbA&ust=1367047134797246


3.TV / 위성방송(DBS)TV

http://www.google.co.kr/url?sa=i&rct=j&q=national+football+league&source=images&cd=&cad=rja&docid=1Pm7rRIdCBB0WM&tbnid=7Sx_bGHdw84xUM:&ved=0CAUQjRw&url=http://www.freewebs.com/headsup1/nfcsouth.htm&ei=nSt6UYiDBIiwiQf0xIHwDA&psig=AFQjCNGN78qgZKdQ3Te-qiyX17xQ3mvKcg&ust=1367047434191462

http://www.google.co.kr/url?sa=i&rct=j&q=%EC%95%84%EB%A9%94%EB%A6%AC%EC%B9%B8+%EC%95%84%EC%9D%B4%EB%8F%8C&source=images&cd=&cad=rja&docid=M9FY7Qy4PsJYRM&tbnid=mtTpS5NP2rw7bM:&ved=0CAUQjRw&url=http://garden.egloos.com/10003987/post/93564&ei=BSx6Ue-PIIuZiAfj8YDIDw&psig=AFQjCNHt8psQl9fJVvYlnVHlDFZYBk6mLA&ust=1367047540377553

http://www.google.co.kr/url?sa=i&rct=j&q=sky+italia&source=images&cd=&cad=rja&docid=H5MFDhIerS6krM&tbnid=RKHGQIBd9WH23M:&ved=0CAUQjRw&url=http://www.techdigital.co.uk/products/Sky-Italia-Italy-Italian-HD-Entertainment-and-Calcio-12-Months-Card.html&ei=NvNUUYKjOonrlAXZjoCICA&psig=AFQjCNGan4MYjehzc94DBfBZT5wUA1ZrEg&ust=1364608121053060

http://www.google.co.kr/url?sa=i&rct=j&q=fox+Broadcasting&source=images&cd=&cad=rja&docid=Zs7eGhtSlHo2_M&tbnid=yVe2056yNzLXBM:&ved=0CAUQjRw&url=http://www.megatraxblog.com/2010/10/13/fox-dispute-with-cablevision-may-sour-baseball-season/&ei=v-9UUYDSII3ikAWproGwCQ&psig=AFQjCNE_JT2tCgA4Qmjo3LRBdsdR2c9sTQ&ust=1364607229465377


4.출판(Publishing)

http://www.google.co.kr/url?sa=i&rct=j&q=integrated+marketing+services&source=images&cd=&cad=rja&docid=qjcKrpho0gzr_M&tbnid=-TKQp-oSbwvtjM:&ved=0CAUQjRw&url=http://live.isixsigma.com/event/2011-Retail-Forum-for-Process/Conference-Sponsors&ei=_i16UeGMJ6aZiAeI7YGIAw&psig=AFQjCNE9IB3CW0mk3hRZm0fO7VgBkLK7Ag&ust=1367047847807602

http://www.google.co.kr/url?sa=i&rct=j&q=integrated+marketing+services&source=images&cd=&cad=rja&docid=5a6FbbwU9d0oCM&tbnid=OSJK5d4fhRopwM:&ved=0CAUQjRw&url=http://www.marketingplaninfo.com/integrated-marketing-services-innovative-concept-for-branding-a-business.php&ei=mi16UbPVIJCUiQfcuYGgBQ&psig=AFQjCNE9IB3CW0mk3hRZm0fO7VgBkLK7Ag&ust=1367047847807602


-뉴스코퍼레이션의 사업 분야별 매출액과 비중 추이-


-뉴스코퍼레이션의 사업 분야별 영업이익과 비중 추이-

Ⅲ. News Corporation의 최근 전략

뉴스코퍼레이션의 전략 방향


1. 영상 콘텐츠의 수익 극대화

라이선스 요금 인상

http://www.google.co.kr/url?sa=i&rct=j&q=the+fox+network&source=images&cd=&cad=rja&docid=lwSNIcTGCx_U_M&tbnid=KC8qiJFJOkqopM:&ved=0CAUQjRw&url=http://www.watblog.com/2008/11/26/newscorp-foxnetworks-pooja-puri-5841/&ei=biV6Ua7yFejNiAe5zIH4CA&bvm=bv.45645796,d.aGc&psig=AFQjCNFMhmrn-DroXM7vcHMTduBvqg181Q&ust=1367045738691208

http://www.google.co.kr/url?sa=i&rct=j&q=%EB%84%A4%EC%85%94%EB%84%90%EC%A7%80%EC%98%A4%EA%B7%B8%EB%9E%98%ED%94%BD&source=images&cd=&cad=rja&docid=3Da65DzmWZ4CqM&tbnid=bYRJzPTpTECd4M:&ved=0CAUQjRw&url=http://tumblrkorea.com/120&ei=ryV6UeOhEcewiQf7-oGIAw&bvm=bv.45645796,d.aGc&psig=AFQjCNFQuxZpBijRVhj_1FZKJTDSW-_M2A&ust=1367045921362125


OTT플랫폼 확대를 위한 노력

인수 45%→49.9% 31%

2.콘텐츠 유통을 위한 새로운 플랫폼 확대

http://www.google.co.kr/url?sa=i&rct=j&q=asianet+communication+limited&source=images&cd=&cad=rja&docid=4v8lOILVAA5EHM&tbnid=wYyIwP2TrB0ZwM:&ved=0CAUQjRw&url=http://www.thefullwiki.org/Asianet_Communications_Limited&ei=JzV6UbysFu-UiQfK8YHADg&psig=AFQjCNHvnO4cE1VKJaicmO5YOTLCkjfpSg&ust=1367049886143252

http://www.google.co.kr/url?sa=i&rct=j&q=sky+deutschland&source=images&cd=&docid=RcwdZOU5zQBxkM&tbnid=k1g-iXbAvwBlEM:&ved=0CAUQjRw&url=http://www.sathr.info/sky-deutschland.html&ei=zzV6Udb9OaToiAfI74H4CA&psig=AFQjCNFRdTLJNCpcQB9Hzp52nhKVJxbZYg&ust=1367050042507830

http://www.google.co.kr/url?sa=i&rct=j&q=hulu&source=images&cd=&docid=QrUR7br3nDJ0nM&tbnid=-JSwUVekO8QlpM:&ved=0CAUQjRw&url=http://www.dailytech.com/Hulu+in+Talks+with+Buyers/article30208.htm&ei=hTZ6UZyRE8ewiQf7-oGIAw&psig=AFQjCNHBtJnktgzsq2yy4W8hS5K2BKubGw&ust=1367050234092032


3. 디저털 분양의 신수익원 발굴 교육 비즈니스 출범

http://www.google.co.kr/url?sa=i&rct=j&q=at&t&source=images&cd=&cad=rja&docid=HQW0OkO82pIxEM&tbnid=DIdBYZi1xmcSNM:&ved=0CAUQjRw&url=http://stopthecap.com/2012/10/25/at-customers-will-pay-more/&ei=RzN6UbODAoyhiAe3moEw&psig=AFQjCNF8EVXxr35JqPHPomDA0mYesq9y1A&ust=1367049397787470


4. 엔터테인먼트 사업에 주력

뉴스 코퍼레이션의 기업 분할


5. 출판 부문의 경영 개선

-출판부문에서는 The sun과 월스트리저널만이 이익을 내고 있음-

http://www.google.co.kr/url?sa=i&rct=j&q=dow+jones&source=images&cd=&cad=rja&docid=8KJSK220i_pFxM&tbnid=kXVMC7H8LjxDvM:&ved=0CAUQjRw&url=http://thepointdaily.com/dow-jones-industrial-average-makes-record/127794/&ei=IvRUUceWF5HNlAXMp4HQDw&psig=AFQjCNG_IXthpcRpUHzrYbGWvReupivnDw&ust=1364608395809514

http://www.google.co.kr/url?sa=i&rct=j&q=The+sun&source=images&cd=&cad=rja&docid=f3wsDxVoaywsNM&tbnid=PqxXefJnORmjqM:&ved=0CAUQjRw&url=http://liberapedia.wikia.com/wiki/The_Sun&ei=BepUUeOeBIm7kgXplYCwDg&bvm=bv.44442042,d.dGI&psig=AFQjCNEn-0XO7iMRs3w-vY66AaiqkwuVig&ust=1364605817732006


5. 출판 부문의 경영 개선

(1).News-everywhere 전략

(3). 글로벌 확장(International expansion)

(2).동영상 강화(Video, video, video)

http://www.google.co.kr/url?sa=i&rct=j&q=face+book&source=images&cd=&cad=rja&docid=OYsak3G2iYHaLM&tbnid=u7iVmFR5v2DEOM:&ved=0CAUQjRw&url=http://brandthunder.com/2012/the-best-facebook-skins-for-your-own-profile/&ei=_jp6UZaMOomeiAew6IG4Cg&psig=AFQjCNHbCMXelQPFSIlNFL4pbAJKh79KBg&ust=1367051298687387

http://www.google.co.kr/url?sa=i&rct=j&q=%ED%8A%B8%EC%9C%84%ED%84%B0&source=images&cd=&cad=rja&docid=c8617NENF3cBWM&tbnid=LOVK5h3nu1HBtM:&ved=0CAUQjRw&url=http://flysix.tistory.com/75&ei=Bjx6UeK4EKaiigeGyoGICA&psig=AFQjCNGzM5YIOJ0QOWFWJpvqlZBlf1fr1A&ust=1367051443383734

http://www.google.co.kr/url?sa=i&rct=j&q=%EA%B5%AC%EA%B8%80%EB%89%B4%EC%8A%A4&source=images&cd=&cad=rja&docid=ugL35qXtYh-LFM&tbnid=zXkX4eL4qQuQaM:&ved=0CAUQjRw&url=http://commons.wikimedia.org/wiki/File:Google-News_logo.png&ei=Zjx6Ub7-OMyuiQfe1IGwDQ&psig=AFQjCNHEvYOW6cSrG7PQdUwos9cSA0B3IA&ust=1367051728896522

http://www.google.co.kr/url?sa=i&rct=j&q=wall+street+journal+deutschland&source=images&cd=&cad=rja&docid=fWtQGFKzJp9YXM&tbnid=v5t5fB5zTUSU0M:&ved=0CAUQjRw&url=http://www.dowjones.com/pressroom/presskits/wsjdeutschland/wsjdeutschlandeditionfactsheet-en.asp&ei=gj96Ub2fLYWciQehm4G4Bg&psig=AFQjCNGmD96guyiB7uqI-DYyyCMwtS3mHA&ust=1367052538095702

http://www.google.co.kr/url?sa=i&rct=j&q=%EC%95%A0%ED%94%8C&source=images&cd=&cad=rja&docid=mEvKzhV-B1hBoM&tbnid=FznTeY_XG41RGM:&ved=0CAUQjRw&url=http://allaboutapp.co.kr/archives/21568.html&ei=gj16UcahGsSoiAfY4oCoBg&psig=AFQjCNG5LqlwuTMVj_lyeQY1ThrOxG8ZAQ&ust=1367051869664174

http://www.google.co.kr/url?sa=i&rct=j&q=%EC%9C%A0%ED%8A%9C%EB%B8%8C&source=images&cd=&cad=rja&docid=elq86ZopGOtFcM&tbnid=wux8uiaaSiHT7M:&ved=0CAUQjRw&url=http://ask.nate.com/qna/view.html?n=8970789&ei=xT56UdPtK8iiigfUxoFg&psig=AFQjCNESVNx7B2hmjk54W7-iyTVczTiIWw&ust=1367052339457172

http://www.google.co.kr/url?sa=i&rct=j&q=%EC%95%A0%ED%94%8Ctv&source=images&cd=&cad=rja&docid=wbXMNx_eXk5NEM&tbnid=aYMgi1X9zcLQNM:&ved=0CAUQjRw&url=http://gigglehd.com/zbxe/4599838&ei=Kj96UYywGo2RiQfTy4EY&psig=AFQjCNEKnzDzhEBpnJ4-W2DVsbyPROWYGg&ust=1367052403579381

Ⅳ. 결론/시사점

1.경쟁력 있는 자사의 주력 사업을 강화

2.자사의 주력 사업과 연계하여 미래 전망이 밝을 것으로 예상되는 새로운 분야 개척

3. 기업의 주력 분야가 아닌 비수익 사업에 대한 과감한 정리

Documents

글로벌 미디어 사업자 - KOCWcontents.kocw.net/document/10_The strategy of Newscoporation.pdfNews Corporation 사업 현황 1. News Corporation 주요 연혁(설립과 M&A)