7/28/2019 ENTSET4

1/3

1

IIPMTHE INDIAN INSTITUTE OF PLANNING AND MANAGEMENTEntrepreneurship Re-Examination AssignmentPaper Code: IIPM/MKT03/ENT004 Max. Marks: 100

General Instructions: The Student should submit this assignment in his/her own handwritten (not in the typed format). The Student should submit this assignment within 2 days from the issue of the assignment. The student should attach this assignment paper with the answered papers. Write legibly and keep the length of the answer as per the weightage (in terms of marks)

assigned to each question. DO NOT be unduly short or long in providing the relevant details. The student should only use the Rule sheet papers for answering the questions. Failure to comply with the above instructions would lead to rejection of assignment.

Specific Instructions: There are Four Questions in this assignment. The student should answer all the questions along

with their subparts. Marks are being assigned to each section of the question as well.

Each Question carries equal marks (25 marks) unless specified explicitly.Question-1(A)[12Marks]

Write in detail about any three pitfalls in selecting a new venture. How does lackOf legal knowledge effect the venture as well.

Question-1(B)13Marks]

An established company wishes to float an IPO for funding a new venture. Discuss the SEBIguidelines for issuing such an IPO. Will it be better if it funds the venture out of retained

earnings instead? Why or why not?

Question-2(A)[9Marks]Several clearances are required from different authorities depending on the type of industry and

the location of the unit.

Identify the common clearances required for any type of industry.

Question-2(B)[16Marks]

Read the following case study carefully and answer the questions which are being given at the

end of the case.

William, Roof Tile Technical Manager at Daniel Platt Limited and an experienced Brick layer

and roofer, recognized the problem precisely. Builders using clay roof tiles often find that they

7/28/2019 ENTSET4

2/3

2

cannot get the roof tiles they need when they need them, especially when working on the valley

area of a roof where two pitches meet. During 170 years of manufacturing natural clay floor

tiles Daniel Platt has had to adapt to market needs in an Entrepreneurial way on many occasionsand this problem for builders presented an opportunity to create new customers. The move into

the niche market for clay roof tiles was one such entrepreneurial response when the wider market

for ceramic products became increasingly competitive. Having made the move, maintaining astrong, distinct position in the selected niche was vital in order to maximize the value of theopportunity. The introduction of a flexible product design would enable the right products to be

available exstock.

Routinely builders might have to wait for up to eight weeks because a particular specification tofit the pitch of the roof they were working on was not available. The implications in terms of

time lost and negative cash flow are significant as jobs cannot be completed within contractual

terms. Producing only one type of fitting instead of three would reduce stock levels and improve

product availability resulting in more satisfied customers and increases in sale revenue.The Engineering Issue

Roofs are constructed with different levels of pitch (slope), most commonly 40, 45 and 50 degree

pitches, each one requiring a different fitting which is in fact the term used to describe theangle between the two wings of a valley tile. The task was to design a single tile that would fit all

three angles. It was relatively easy to get it right for two angles but all three required more

consideration to ensure the aesthetics and the functionality of the tile were right, William

Wilkes explained.The process began with a cardboard template, progressed to a metal angled support plate and

then to a piece of extruded clay placed on the support plate and cut to required shape.

Different angles were tried and tested on a metal frame roof construction fitted with boards andtile laths and located within Daniel Platts manufacturing facility. The selected best fits were

then fired and placed on to the test roof. It was a long and meticulous design engineering

process. As the valley tiles do not feature the nibs that hold regular roof tiles on the laths,

precision engineering was essential as the valley tiles at every angle must be supported by theregular tiles.

Innovative Actions Support

Daniel Platts capacity to exploit the opportunity was considerably enhanced by the support ofthe Innovative Actions Programme, West Midlands. This regional development agent provided a

mechanism for encouraging companies to think differently and formaking innovation real and

effective. Daniel Platts entrepreneurial skills and engineering capability were boosted and aproduct that may have otherwise never reached the market was successfully created. The team

provided David Platt with funding to support the research and product development processes

including a coaching and mentoring service.

The universal valley tiles are currently on test with the building trade and positive feedback isalready being received. Sales of roof tiles are now providing customers for one third of the

companys total output.

Conclusion

Employ design engineers who really know their markets Entrepreneurial characteristics can be handed down from generation to generation if the culture

is right

Keep ahead of the market Aim to diversify, building on core competences when the market moves.

7/28/2019 ENTSET4

3/3

3

Answer the following questions

[i]. William was working for which company, at what position and in what industry?

[ii]. What were the common challenges faced by the builders?[iii]What are the practical solutions to the problems faced on daily basis by the builders?

(iv) What positive results were achieved by implementing innovative actions?

Question-3[25 Marks]Define Entrepreneurship? As an entrepreneur how you will develop a business plan to start a

company in telecom sector ?Elaborate all the necessary steps to start a company.What types of

precautionary measures should be taken by an Entrepreneure to avoid the failure of thecompany in its initial stage as well.

Question-4[25 Marks]

What are the finance options available to an Entrepreneur? Define them broadly and choose thebest of them and support your answer with appropriate practical examples .

..ALL THE BEST

.