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The Evaluation Report for the fictional 2028 Summer Olympics bidding contest between Melbourne, New York City and Sapporo. (NOTE: This was part of a simulation of the bid process).
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TOMORROW’S GREATNESS TODAY
_____________________________________________ Evaluation Report by the Executive Board of the International Olympic Committee regarding
the hosting rights for the Games of the XXXIV Olympiad in 2028, for the perusal by the 127th
Session of the International Olympic Committee on 4-5 April 2015 in Vienna
Evaluation Report re: 2028 Summer Olympics
1
INTRODUCTION
The decision to award the Olympic Games is never an easy one: every time, the International Olympic
Committee is faced with the choice between several high-quality bids – and this time was no
different. This contest saw seven bids overall, with three making it to the voting rounds at the 127th
Session of the International Olympic Committee in Vienna. These cities are: Melbourne
(AUSTRALIA), New York City (UNITED STATES) and Sapporo (JAPAN). They submitted their bids for
the 2028 Olympic Games with great care, passion and enthusiasm for the values of the Olympic
Movement. These values reflect the very best about sport and humanity in general.
This evaluation is of a technical nature, attempting to provide the whole Committee with a working
basis upon which to base its decision to award the 2028 Summer Olympics to one of the three
Candidate Cities. However, as always, there is more to such a decision than the technical aspects –
vital as they are. We thank the three Candidate Cities for providing us with the information needed
to enable us to get a better idea of what Pierre de Coubertin’s dream will look like towards the fourth
decade of the 21st century. Indeed, we are aware of the high benchmarks we set for qualification as a
Candidate City and permission to proceed to the Olympic City Election – that’s what makes each
Candidate City’s effort all the more remarkable.
I commend the three cities who have set themselves the task of hosting an event that is so much
more than a premier multi-sport event with high marketability. The Olympic Games, just like their
precursor in Ancient Greece, are a reminder of humanity’s better angels, a triumph of unity over
division and a powerful symbol shining a ray of hope to the darkest corners untouched by humanity’s
collective progress and prosperity.
Regardless of who wins these Games, it’s the Olympic Family that has triumphed in this contest. That
bodes well, for our future, and the future of sport overall.
Sincerely,
PLUS BRILLIANT, PBE
President of the International Olympic Committee
Chairman of the Executive Board
Evaluation Report re: 2028 Summer Olympics
2
MELBOURNE NOC: Australian Olympic Committee
Population: 4.4 million (2014)
Dates: 22 September-8 October 2028
Slogan: Faster, Higher, Stronger. All Together.
Motivation, Legacy and Ability: As it were, Melbourne is an experienced city when it comes to the
hosting of sports events. These include the Australian Open, the Australian Formula 1 Grand Prix,
the 2015 Cricket World Cup, the 2006 Commonwealth Games, the 2012 UCI Track Cycling World
Championships and the 2005 World Artistic Gymnastics Championships. Boasting 15
professional and semi-professional sports teams, the spirit of sport is alive and well in the city.
IOC members have remarked on how Melbourne 2028 was able to “go beyond the clichés” in
making a “compelling” case for the Games to be awarded to the city. Its venue and legacy plans
have been remarked upon as “exemplary”.
Venues: Melbourne plans to host Olympic Games with an emphasis on environmental
sustainability. Consequently, it is planning to primarily rely on already existing venues.
Additionally, the bid seeks to bequeath a social legacy upon the Fisherman’s Bend area, which is
currently underdeveloped: upon conclusion of the Olympic Games, the Olympic Park will
become the site of a major project of urban renewal. The city has presented a detailed plan of
venues spread across four clusters, with the central cluster to be located in Melbourne Park.
Members of the IOC have praised the “compact” and “convincing” nature of the plan presented.
Politics and Finance: Australia is a parliamentary monarchy within the Commonwealth, with
Queen Elizabeth II as the country’s head of state. Usually, the monarch is represented by an
Australian citizen acting as the country’s Governor-General. The government is de facto led by
the Prime Minister – currently Tony Abbott (Liberal). The next federal election is scheduled for
2015. Further, Australia is a federal country, divided into six states and three territories.
Melbourne is located in the State of Victoria. The Melbourne 2028 Committee did not furnish this
information, nor did it provide any indications regarding the financing of the Olympic Games.
Evaluation Report re: 2028 Summer Olympics
3
MELBOURNE (continued)
Climate, Weather and Dates: The IOC has clarified that it retains an open mind regarding the
hosting of Olympic Games during dates which are somewhat unconventional. Melbourne
proposes the Olympic Games to take place between the end of September and the first full week
of October 2028. The Games would take place during the autumn in the Northern Hemisphere
and the onset of spring in Australia. Temperatures will range around 14-16°C on average, with a
typical September to see around 14 days of rainfall. In Melbourne 2028’s own words, “the city
can face heavy rains of cold temperatures close to 0°C, although this is very rare”. This was the
aspect most critically remarked upon by most IOC members.
Transportation: Melbourne possesses an excellent transport system, including Melbourne
International Airport, which will serve as the hub of the 2028 Olympic Games, should the city be
selected. With the largest highway network in Australia, a suburban rail system and a
comprehensive tramway network, the Melbourne has a solid range of transportation modes on
offer. Melbourne 2028 proposes the integration of complimentary public transport for
ticketholders and the prevention of highway congestion by the temporary decommissioning of
cars on a licence plate basis.
Accommodation: Melbourne expects to have 35,000 hotel beds ready by 2028, a figure deemed
sufficient by the IOC members.
Tickets, Marketing and Ceremonies: Melbourne 2028 promises “affordable” ticketing for all
visitors to the Olympic Games. The opening ceremonies are to focus on Australia’s cultural
heritage, from the Aborigines to Australia’s nature and wildlife – the closing ceremony is to
adopt a more international feel and serve as a celebration of the athletes’ achievements.
General Impression: The IOC members remarked positively, though added that a bit of
added flair would not have hurt the overall impression.
TOTAL SCORE: 8.2
Evaluation Report re: 2028 Summer Olympics
4
NEW YORK CITY NOC: United States Olympic Committee
Population: 8.4 million (2013)
Dates: 28 July-13 August 2028
Slogan: Dream Big
Motivation, Legacy and Ability: New York City needs no introduction. A renowned city across the
planet, it has played host to many sports events which have included the US Open, the New York City
Marathon, uncounted matches in the Major League Soccer, the Major League Baseball, the National
Hockey League and the National Football League. Immigrants have important sports as varied as
cricket, lacrosse, rugby and Australian Rules Football. The city’s sports teams including the Yankees,
Jets, Giants, Knicks and Giants are the pride of the city. IOC members have remarked upon the “well-
presented” case for the Olympic Games to be hosted by New York City, while others praised the bid
for demonstrating NYC2028’s potential to benefit the Olympic Games as a whole.
Venues: In its plan, New York City proposes locating the Olympic Park in the borough of Queens, with
three further clusters envisaged around Flushing Meadows Park, the Bronx and Manhattan. The
Olympic Village is to be located at the shores of the East River, offering athletes a view of the
Manhattan skyline on currently disused land featuring parking lots and abandoned warehouses.
Members of the IOC have stated their pleasure at NYC2028 having come up with a workable proposal
for Olympic Games. There have been IOC members who have remarked critically upon the
necessitated construction of a brand-new Olympic Stadium.
Politics and Finance: The United States of America is a presidential republic with a federal system of
government. Its President, currently Barack Obama (Democratic), is elected via indirect popular
suffrage by an Electoral College consisting of delegates from all 50 states and the District of
Columbia. The next election is scheduled for 2016. The country’s legislature is Congress, consisting
of the House of Representatives (all members elected every 2 years) and the Senate (one-third of all
members elected every six years). Any spending, including a guarantee to be given by the federal
government to the IOC regarding the operating overruns of any Olympic Games to be held in New
York City, would have to be authorized by Congress. The NYC2028 Committee plans to fully fund the
Olympic Games from private investments. No information has been provided regarding any intention
of the bid committee to request federal assistance in the event of any cost overruns.
Evaluation Report re: 2028 Summer Olympics
5
NEW YORK CITY (continued)
Climate, Weather and Dates: The proposed dates are within the traditional Olympic date range.
Average temperatures tend to be well within the mid-20s range, which is likely to facilitate peak
performance from Olympic athletes. The IOC members expressed praise for the choice of dates
concerned.
Transportation: New York City has a comprehensive transportation system featuring modes as
diverse as subway, bicycle, ferry, rail and air. The city boasts three airports, with the John F. Kennedy
International Airport having been designated as the principal aviation hub for the Olympic Games.
However, based on the Candidature File presented, the NYC2028 Committee has not finalized any
plans regarding free public transport for ticketholders, nor was any special use of Olympic Lanes
discussed in the bid documents. Members of the Executive Board agreed that the public transport
offered by New York City is “solid”, but would have liked to see more in terms of innovative measures
designed to encourage use of mass transit.
Accommodation: Overall, New York City can dispose of more than 70,000 hotel rooms across all
categories. This has been remarked upon positively by the members of the Executive Board.
Ticketing, Marketing and Ceremonies: NYC2028 plans to enable smartphone-capable tickets for the
Olympic venues, as well as multiple points of sale across the city, America and the world. The
proposed torch relay will also include the neighbours of the United States, Canada and Mexico. The
opening ceremony is to feature a tribute to the city’s history, including such seminal events as the
colonization, the American Revolution, World War II, the Civil Rights Movement and the September
11 attacks on the city. The Closing Ceremony would be a representative sampling of American music
through the ages and genres. IOC members praised the technological aspect of the ticketing
arrangements proposed, whilst also commenting that the ceremonies would fit well with New York
City’s overall plan.
General Impression: The Candidature File has been praised for its high standard of presentation. Some
IOC judges criticized the artistic virtues of the logo propoed for the Olympic Games.
TOTAL SCORE: 8.6
Evaluation Report re: 2028 Summer Olympics
6
SAPPORO NOC: Japanese Olympic Committee
Population: 1.9 million (2013)
Dates: 1-21 July 2028
Slogan: North
Motivation, Legacy and Ability: Having previously hosted the 1972 Olympic Winter Games, Sapporo
bases its candidacy on a desire to promote a more international mindset in Northern Hokkaido and
to support efforts towards a healthy lifestyle among all members of the Japanese public. It is argued
that the Northwest Pacific region of Japan would derive a great benefit from hosting the 2028
Summer Olympics. It seeks to demonstrate the ability of a medium-sized city to host the Olympic
Games successfully, whilst also proving that existing venues can be repurposed for that objective.
Indeed, Sapporo 2028 essentially begins with the premise of being called upon to host on very short
notice and developed its plan according – whilst adjusting for the usual 7 years given to prepare for
the Olympic Games. IOC members praised the city’s demonstration of its ability to host.
Venues: Sapporo is proposing to effectively turn the entire region of Hokkaido into the host of the
Olympic Games. In concrete terms, there will be four zones: Sapporo proper, Hakodate, Tomakomai
and Otaru (where all aquatic events will be based). In terms of post-Games use, the venues concerned
will either be continued at Games levels or, where no longer required, scaled down. Only six of the
venues proposed will be brand-new. Sapporo’s Olympic Stadium will be a temporary addition to the
cityscape. IOC members have complimented the Sapporo bid on showing how an existing
infrastructure can be used for staging successful Olympic Games, calling the plan “brave”.
Politics and Finance: Japan, governed by its post-war constitution is a parliamentary monarchy
headed by the Emperor (Akhihito) as the representative head of state. Executive authority is held by
the Prime Minister, currently Shinzo Abe (Liberal Democratic), who also happens to be the leader of
the largest parliamentary part in the Diet – the nation’s parliament. Japan is divided into 47
prefectures, of which Hokkaido is one. Sapporo is the capital of Hokkaido Prefecture. The next
general elecion is scheduled for 2018. The Japanese government has given full guarantees for the
hosting of the 2028 Summer Olympics, should they be awarded to Sapporo. Where venues are owned
by private investors, costs related to their upgrades are to be shared between those private investors
and the Sapporo 2028 Committee.
Evaluation Report re: 2028 Summer Olympics
7
SAPPORO (continued)
Climate, Weather and Dates: The Olympic Games will take place during 1-21 July 2028, and will be
preceded by the Paralympic Games. Temperatures range from a minimum of 15°C to 25°C, which
would be suitable for good athletic performances. That said, July also tends to be one of the rainiest
months in Sapporo (125 mm).
Transportation: The Sapporo 2028 Committee proposes the use of the New Chitose and Ishikari
airports (which will be elevated in status to an international airport), whilst also pledging the upgrade
of the former Chitose Air Force base to a dedicated VIP, Athlete and Olympic Cargo Terminal. The
New Chitose Airport is the third-busiest in Japan and welcomed approximately 16 million passengers
in 2007. It will have been upgraded to 24 gates by 2017. Further, the air route between New Chitose
and Tokyo-Haneda is one of the busiest in Japan. Rapid trains from/to Sapporo station take around
35-40 minutes and currently cost $8.75. In the event of the Olympic Games being awarded to
Sapporo, planned extensions are to boost the airport’s capacity to 22 million passengers. On the
ground Sapporo is served by an integrated subway-bus system as well as a recently completed light
rail. Both airports are linked by train and road to the city centre. During the Olympic Games, these
services will operate on a 24/7 basis and will be integrated with the satellite sites in Hakodate,
Tomakomai and Otaru. All ticketholders – even those attending events at the satellite sites – will
benefit from complimentary all-day public transport access. Finally, the city has already effected a
car-pooling incentivization programme to reduce congestion further and will ban parking at Olympic
venues to encourage the use of public transport. Some IOC members expressed their reservations
regarding the ability of New Chitose Airport to cope with the additional number of visitors. Others
remarked upon transport to and within the region remaining a challenge for Sapporo.
Accommodation: In its plan, Sapporo disposes of 31,000 rooms in 5-, 4- and 3-star hotels, with another
12,000 rooms in 2-star hotels. The secondary and satellite sites add another 15,000 rooms to the mix,
while a home-stay programme with Japanese families is to add yet another 10,000 rooms. Dedicated
accommodation will be constructed for judges, IF officials and IOC personnel.
Ticketing, Marketing and Ceremonies: Sapporo plans to offer 70% of all Games tickets for a price below
$40, with 50% of all seats at the Opening and Closing Ceremonies being allocated to the below $100
price range. Indeed, 2028 seats at each ceremony are to be drawn in a lottery and sold for a price of
$12.50 for the lucky winners. Detailed ticketing and marketing plans have been presented by the
Sapporo Bid Committee. The Opening Ceremonies will see the athletes take their seats early on, in
order to enable them to witness the proceedings. Satellite events are to be held in each of the
secondary locations. The Olympic Cauldron in the stadium will be joined by cauldrons at the five
highest points in Sapporo, therefore creating a ring of fire in Sapporo for the duration of the Olympic
Games. Finally, the Closing Ceremony will be a community event spread across the city, with the
future hosts of the winter and summer editions being given prominent roles in Sapporo’s finale. The
plans drew a mixed response from some IOC members, as some had hoped for more flair, while
others praised the innovative approach to the ceremonies and ticketing.
General Impression: On the whole, IOC members tended to be impressed by the effort made by the
Sapporo 2028 Committee.
TOTAL SCORE: 8.6
MELBOURNE
Category A B C D E F TPPts Average Percentage
Motivation, Legacy and Ability 23 25 22 20 20 20 25 22 88%
Venues 27 30 27 30 23 29 30 28 93%
Politics and Finance 2 8 0 5 0 3 10 3 30%
Climate, Weather and Dates 7 14 10 13 10 8 15 10 67%
Transport 25 28 26 30 26 29 30 27 90%
Accommodation 14 14 15 15 7 13 15 13 87%
Ticketing, Marketing and Ceremonies 9 13 15 15 10 14 15 13 87%
General Impression 19 24 20 17 20 19 25 20 80%
TOTAL 126 156 135 145 116 135 165 136 82.40%
990 OVERALL SCORE 8.2
NEW YORK CITY
Category A B C D E F TPPts Average Percentage
Motivation, Legacy and Ability 24 18 18 24 23 23 25 22 88%
Venues 26 25 27 25 20 24 30 25 83%
Politics and Finance 7 7 10 9 9 7 10 8 80%
Climate, Weather and Dates 15 12 13 12 10 15 15 13 87%
Transport 23 27 26 30 28 22 30 26 87%
Accommodation 14 14 15 15 10 15 15 14 93%
Ticketing, Marketing and Ceremonies 14 12 15 14 10 14 15 13 87%
General Impression 22 20 23 15 22 20 25 20 80%
TOTAL 165 141 85.50%
990 OVERALL SCORE 8.6
SAPPORO
Category A B C D E F TPPts Average Percentage
Motivation, Legacy and Ability 24 16 22 23 24 25 25 22 88%
Venues 26 25 23 25 26 25 30 25 83%
Politics and Finance 10 7 10 10 9 10 10 9 90%
Climate, Weather and Dates 15 11 12 15 12 13 15 13 87%
Transport 23 25 23 25 28 24 30 25 83%
Accommodation 8 10 11 15 12 11 15 11 73%
Ticketing, Marketing and Ceremonies 9 11 15 15 10 15 15 13 87%
General Impression 24 18 24 20 24 25 25 23 92%
TOTAL 165 141 85.50%
OVERALL SCORE 8.6
(c) 2015 All rights reserved*
____________________________________________________________________________________
*DISCLAIMER: This document was created within the context of a purely fictional competition
simulating the bidding process for the award of the Olympic Games. No prejudice is intended towards
the existing rights of their holders.