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Evolutior Manager nent

Evolutior Manager nent - Ramkhamhaeng University

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Evolutior

Manager nent

: hs r i ' ~ i s ~ n i s m n n i ~ i u i

Gad C(Sauim 76,600

uaz~~uocl-nu~riluan'unisrdu

go ~8nnlsrrduu7un'uvt7 ( divi

d 8 9muuu raiQu ruu diTr~u'w r . & rwwaum ouds? k q z d w i

&U ( specialization I )

n i s d s , ~ ~ f m rani rmznisl#i

I

1

5:uuT5q~~u (tactoty system) i l n ~ 5 l h t ~ ~ o ~ P Y n 5 u ~ l f l u n ~ ~ w 3 m tta:m5+~

wrinq~uhuauu7n 7 r d o 1 ~ n ~ 5 w ~ m ~ u ~ i t S u B u m ~ u 1 ; I ~ ~ u n ~ ~ ~ ~ t t a ~ n ~ 5 m n ~ m v v ua1uii~r5iln~nuTon~~d~~Zudo6~t1a::u'nn~gu d t ~ ~ l d a ~ ~ u l u ~ m 1 ~ ~ i r ~ 5 u l ~ u '

.. ~~tSu~rt~uoiuaou~~~m~~nnssuua:uuaRmn~w~n~54mrn5dn 7 rt7n75

td$uud~n~m5dwudii q lumw~ta :n~5 i~uwa~m~~~an~dou7

Management Theories

nvQnm (Management) ( i u t ~ u n a ~ n ~ 1 ~ ~ d 5 : n ~ ~ ~ d u ~ o ~ ~ u 3 ~ ~ 5 l u

I

Classical Theorists - .. .

, 1.1 tu?lmn~sbn~.r truu~w~7wiam~ (Scientific ~anagement)

~ds~mal'snd kw6an.j" (Frederick

Taylor) ~ ~ ~ ~ i ? f i a n 5 u o ~ k i q ~ i u ~ H ~ ~ I u L B ~ s ?Jaibntlu n i q 2 8 fl L U I W U ~ I ~ U ~ I U U I ~ ~ I ~ $ ~ ~ I ~ ~ ~ J J I u u ~ ~ w ~ ~ ~ ~ ~ u ~ I u ~ui iqai -a a $ n ~ 4 w i ~ ? n ~ i f i ~ ~ m ~ u ~ 1 f l u n i 5 9 ~ m n i s t d n

u n ' i l r y ~ i k n d ~ ~ u a ~ ~ ~ i i ~ ~ o ~ d n ~ s ~ w a w 5 m t d u

(productivity) u ~ P ~ u ~ I u ~ I ~ I u ~ H ~ o ~ ~ ~ ' o u ~ ~ ~

uadk7Luindqm ~na~suo~a'nmsko'nldu"

?Jaibntlu n i q 2 8 fl L U I W U ~ I ~ U ~ I U U I ~ ~ I ~ $ ~ ~ I ~ ~ ~ J J I u u ~ ~ w ~ ~ ~ ~ ~ u ~ I u ~ui iqai -a a $ n ~ 4 w i ~ ? n ~ i f i ~ ~ m ~ u ~ 1 f l u n i 5 9 ~ m n i s t d n

u n ' i l r y ~ i k n d ~ ~ u a ~ ~ ~ i i ~ ~ o ~ d n ~ s ~ w a w 5 m t d u

(productivity) u ~ P ~ u ~ I u ~ I ~ I u ~ H ~ o ~ ~ ~ ' o u ~ ~ ~

I

L?ai tm-nis~ni!ori[n? (Time and Motion Study) nuiuii.rnis

d i ~ l i u ~ ? ~ d i i l ~ i i r l t n ~ n ~ 1 ~ o ~ # d ~ ~ ~ 9 i 0 d ~ b ~ u i z B u n " ' ~ 1 ~ d ~ ~ ~ ~ i u tdu uuimuo~ & d v w wa?dawntiiuftu ~ ~ ~ i i ~ n i u u u i n ~ r ~ u i ~ n " u ~ ~ ~ i u na-nisnqnszm~u~in

lduu $ 1 ~ dctd -4 u ?~nisi7nuwmnqnlsrnu? (One best way) nlsJii~iu

8: 9 w a

uiln9lnuu nisiilnu~ui~s~iunisdqumslu (standardization) bba-

1$6"ut8~&3~41q b u Taylor ~ ~ D ~ I A W I U O ~ ~ P ~ - I I ~ L ~ U k # u & i t u i ~ o ~ n i s ~ u ~ ~

~ i u & t u i i i ~ - ~ i n ~ c i u w ~ i m a i w n i s ~ i ~ i u t ~ a I ~ ~ a w ~ ~ ~ ~ u f u

6

I

I

Taylor' Four Principles of

ad 1. m5~-1asn~sn-1.j^?nu7 dfiu3nu ~' Iam5~i~~umiu

fl?7utmuf?u (Rule of thumb

UlRUJlU h~fl756"L~fln~~i).nUd rl n 0)- t~u7r~un'u~iundpum m5mu

~ ~ ~ u r n m m

3. nisu%175uiu6auni5t8i (Heartily Cooperate) $it$

ussmmccms~i~rnu l fu 4. ~ I T U U ' J ~ ~ U U ~ Z ~ ~ W ~ ~ S L L E J X R U J ~ U Tm~fliu

" 8 G~JUU O Y ? ~ ~ J ~ U Y ~ I J ~ U ~ G Y W daYuiiud7~~~~~tt~:n~~au"tJnyu

da lun h u t6ow7nwwiu t~udi?r57~uai7mau~tnu

d . sd ~n3mn~sfiudu 7 nn73ams

* ktdqq$i UR: h a ~ u n~~u'im (Frank and Lillian Gilbreth)

ttua5m~a.~ Taylor hudnwi unzI~~rnm7~~nui f i7nmfni5~~d

IibfltN tm: Lillian Gilbre

(The First Lady of Manageme

bsu: boa lrn51.i' (Henry L. Gantt)

~ n ~ , i n i s d ~ i u u a g n n l r

~ v l ~ i ~ ~ ~ 1 ~ ~ 1 ~ ~ ~ ~ 1 ~ ~ 1 ~ ~ ~ ~ 1 5 d ~ < $ ~ 1 ~

Tnul$n'n.iiduanquwuqiuasa~ienss~d6a.rvii

V%HUA ~Po~Bu~immsdljG$~~u ~ ~ ~ J S F I ~ U I U

Henry I. Gantt, 1861-1(3 19

b?uni7 Gantt Chart

' nisbiud~0lou~mupJ1? (piece rate) ,riiplouununu5'u

1.2 uu? ~onis<mnlsiaI?l~ (General administrative) d w

~~ua~mnis5mnisw~uufiiwsa~"11a~osdns aj~~liumsiie"11acr(u5~7s

(What Manager Do) usrm2~mnisd~ (Good Management Practice) 1%?%7m'l

dcl .~~luois~nua~rua~m~~bbn' '

r uund nuruai (Max Weber) uiP?sin7smabuosh ~dninunnuak d 4 d ms~~nisnmtwn~auqu~u~w~iz~"111~o~n~~u~~9au uo~iinulriaauviwiuanu

~ ~ i n d s ~ q i u lu'ijnaiun-~uanzuiu ~uik~auanis<~nisd8hn?uos~n~s"11~1~ rd 4 c c w 4' ~n~nbsuflii ~ureaucrac~' ' PmuiiHiinnl~m~u

Weber's Ideal Bureaucracy

I. nisudq;riun'uh(niu

2. rns~m~iuioarjiC(~i ? f ~ (authority of hierarchy)

rules and regulations)

$ ~ i G m 9 W P

(alienation) l~nen75d~~m nis

. bad rl3a (Henry ~a sm+adkun rml~5uni.iondo~

(The Father of Modern

Operation Management T

14 d5mm ~jviaIdd

HR416 9 #

Fayol's 14 Principles of Management \

1. n ~ s ~ r d s s i ~ ~ U ? i (division of management)

2. d7uc l9~~1d (authority) I

3. ssru'uu5u'u (disciptine)

4. ronncldun7sfk6bu'qjm (unity of command)

5. r n s d t f l 7 ~ ~ 7 u ~ ~ u a ~ u (unity of direction)

6. isdst:~usdu~wdncl~rflu~n'n (subordination of individual

interest to the general interest)

7. n;sdiuh47s#rflurrs~u (remuneration)

8. rnsmurhu7o\5gudnm (centralization)

9. ~ c l ~ ~ ~ ~ ~ n 7 s f i ~ q j (scalar Chain) V w w

10. ssrdquuousnu (order)

1 1. H ~ ~ ~ ~ ? ~ u L B u P ~ ~ R (equity)

12. ~irn~aclrrdufiu~unrr~cluclu (stability of tenure of personnel)

13. ~~~nfiacldn3Au (initiative) w a

14. ~ n ' n f i 3 1 ~ ~ ~ f i f i (esprit de corps)

& W d W , uonnnuu u s u u n a r n m s # ~ ~ o r ~ ~ ~ s d n ~ s ~ ~ v i ~ u r s j u o n ~ s o ' n n c l ~ I ~ ~ ~

e atad gbd uazguseu ae?s (Luther Gulick & Lyncall vwick)

tucl;lei~uonsru~un759'nnisilr~uni7 "POSDCORB" \&rrd

P = Planning (flclmwrrwu)

o = organizing (rnso'mn~sotdncls)'

S = StalRng (nclsk~fifis)

D = Directing (nisd7s;auncls)

- c = he Function - of Exgcutive

A

9-

srolrdu s~udud

E = Evaluating

w 8 msuu ttu2GGlfl+ls<a

nu$isiutdo w n ~ u niuuonodn7s

HR 416 11

=

2. ~ t ~ ~ W m n q 3 G m n ~ ~ ~ u u w q 5 n ~ 3 ~ ~ e r 3 a n i

Organizational Behavior Approach - -

uu~lnni.rbnisuuu&t~uC(uiullszi\w5~1~ dsr3n5wn uazdsz6n

Tn~li~lrlPou (wUYO~1iu) ddfi~5~iuua~nuiildW3?m~ml~ &$u uu35n"is

QnwnuuwqRnss~niad 1Gn~iuau1oois~6uw~mniw1dwfau 7 n'u'LG 02 4'4 n~iudifin~luo~Anis63u 11/ ' B J Z L W - J Z N ~ ~ G 7 muna

- - d - 2.1 ctuaR~~ywda'~w'ua (Human relation Approach) -

- baagod b ~ h (Elton Mayo)

~ ~ i s i n i . r d a u ~ o i r ~ ~ i u a ~ n u ~ i u nmur~dauh

qu'g~wq aa::ni.rrdiluuadaqqiuuaclniC1iu d s m w u ~ n R I ~ ~ . [ u n i s i i ~ i u ~ u i ~ f i u i i n ~ s n

' 2' nusiuozii~iu~~azWw5mniw~fiuuu P1io::W

doj;$u 7 i n l i ' l d ~ u t ~ u c l i l ~ b t ~ a 3 d ~ q l o I ~ -4 nu~l9 lu LulbbazbWDu F.J. Roethlisborger

1clriinisflnmi~~~u3fi"uw"Flun5 unzdfiii3ui

w i ~ ~ m 3 y u i ~ o ~ n u s i u l u n 1 ~ i i ~ i u o 1 i u

aoiunis0ldbbmnn'i~~~nuh7s~~u66uunnaar

uocrbulbi~d Western Electric's Hawthorne

atM( g m # %-I949 Plant A.Fl.1927 - 1932 &b%nnis

W~RM$<I I* Hawthorne Studies "

n4unsro.r 16~~;un' wrin~iu~4$oiydszm 5 - 6 diu3u 6 nu

Inuriini-rdnu~nam 3 ?'ikcialdd

1. ni~fln~i~uhqdijGinis (room studies)

2. nisflnuiTnuoi~8umud (interview studies)

3. ni-rfln W I (observational studies)

I -

HR 416

I

nnmsan~i wuii m5I f l i~nu~u~/ i~ iuo~ ' i ;d~~5: :1olu I~ i~3~~ ' in2u~u d v * adidnriilm um7Cdiuu::di ~aorrnqusnrs5-~uup~iiu~nm~Qu5::~:: 1 uon~in#ui

nin-dldriia 9 #! 3 ~n~oud?uuoimcrsulu~oacn~ni5vliuiu uoidnna.j.iwsw5n 4 d

(productivity) WIRM ~ i l l ~ R ~ i 5 0 ~ ~ 5 B f l ~ u " ~ ~ i ~ ~ ~ ~ i r 7 ~ ~ ~ 7 ~ r u ' f l ~ : : unal6 Z R I

rnsCnn7sttuurqlnss~fi7d~14 tflunnpuh6quo~5slwqGn~~uo~dn7~

(organization behavior) dq1~un~an%71udo~~ut@fl3n'u ~ O Q O C ~ J 7 ku$qi76 - .

cioldd

1. vtciJn4~ (Group Dimension)

n ~ $ ~ n ~ ~ t d s ~ n ' u ~ ~ d n ~ ~ u ~ ~ . ~ ~ f l ~ ~ ~ uamPjumt~quoqmss~un~u Onhrnrfu n~5rh.nutdufl.u onoiomq tilu#u

2. auh.ruan~dibuu (Informal Organization)

- n 7 $ a n % 7 t f f ~ ? ~ ~ m 5 5 ? u h < ~ ~ n 4 ~ o ~ ~ ~ ~ h ~ d t t ~ ~ m5flumrh I- 0 d---. .I daatsronu d ~ ' 1 ~ i i o ~ s l r ~ u ~ ~ ~ ~ ~ ~ ~ f l ~ a n ~ ~ n n ~ 3 ~ ~ ~ ~ ~ ~ o u ~ ~ ~ n ~ 5 n i d u n ~ ~ n ~ 5

ttr:o.rdnsu8n3 d u u u ~ d ~ u h a ' 1 ~ o ~ d n ~ 5 ~ d ~ ~ ~ ~ s u ~ ~ n ~ ~ wndit?d6

3. UUUTIBU#$I (Leadership Style) I

m5~ncntduan'uu~uo~~cjrfi ' sionnr$.i4utiuurii~ 7 Akwarion7.r Y . d v Y . d Y ,rdfilq7u tdu(1S7t~uutwiion~s ~3~uuuJs~~Edlmu yumtuunu yu7ntuuIf

mnuh~qn'u~u Y a d ~w5~ruuuao.r yu~u wa0ion7~tdu wt Q I ~ - ~ W ~ F J Q W U ' ~ ~ ~ U

(employee productivity) - . -,

b l u o ~ ~ a ' o b ~ ~ a a o u u u a ~ ~ n ~ ~ 4 ~ n ~ . r ~ ~ u ~ ~ ~ 3 n m ~ w ~ ~ m ~

$u$ (Human Relations) Ima

b f i ~ i l Wl.4 b b ~ ~ 9 H l F l ~ l ~ ~ f h d9u~o.r~ (sew A'

actualization) ~ ln~& . i i i ~ iu ai in~~uf iw~a ~bua4mu'Lflnaiu#16cgn"u

* Is~uin I n r-au (Robert dwen) rd~bauo~~uani.rni~~mni~bn"aan"pJ

doubm~~~~iu8~1u~n1s.iii.riv 8fliwfdiilnu bba-n~sd?udyhubbsq.riu

I~7XZfl75<14 bb5991~dbfifi

+ ih In rruubtlo~bpJ"s ((Hugo \ Mansterberg). ihiud.rcj.a~tm?nm

~ ~ H I H ~ ~ T U ~ ~ i l t i l ~ ~ w o ~ u a m ~ ~ m ~ " r ~ T m ~ o % ~ " a 5 n i a ~ ~ ~ t m ~ ~ u i ~ ~ ~ . a " ~du m-r

nGnou ~do~~b8nnwrin~iu 5aun'juv-afinc~u-an'uni~~nou~~ rtauvniqdq

w Cnmu

Mary Parker Foilett, 1868-1933

d + rbus dlhbf104

r Follett) b%Ru wo ni=i'La%m"auiau

6fl73 ~pJ~Hl3cn'o4 'L~61660d~~l

n~sGndadfiirsJ$uBn"w ni5l.a'

d4E~lT~~d"%~dfl15~1~~74 f l15~1?~15

4ilnl~dft75d (law of situation)

$4 krMln41uo-.iiwu&au~aiu

b%8bmas" ul$umm (Chester Barnard) bvi'b6bu"uu~c44a The function of

I The Executive ~dan~umu5mnuulnamu~m6~dqmlu0~dnms ~u'ldva~$u?amsf

nmsrchmaiuiauiia ua:ihuuau?uludmumo msnandm&n~:vii~m"buaou~amd W l d @~~~6u~muau~p11(ilbw7uu vl~o6b:undm "Zone of Indifference" kba:diaq

. Gania bbun b n i i n a s

(Douglas McGregor) b ~ i 1 6 6 a f l ~ u 8 ~ 1 ~

, ~de-$i'~~n~suatnub~u 2 dszmnmmu Theory X

bbaz Theory Y

Theory X Theory Y

3. urraGenwhni~r39f i

Quantitative Approach

uu?l"mn'gnci7u7la'

r d " w uam~~un'ilqcrinih'~~av bsJ m m ~ 3 m j n5Q ~JX~TY~.JG?~LUU (statistical model) lufl7su

uai4~ud~uam~v~du'u11ma7~

hl~m7un~svi7u7u w~ wEmau'7.si3r~

u'abl6Gl dl d

1. m~~~u'ot(a'Lhd~u~suhu ~~az~do3nl&~9~~5mn~i1lcir'u1n d d w

2. m.iii7~iiuu1un1u~~ii~~Ou~~oun~uBou B P ~ ? L L ~ Y ~ ~ E I - J U ' D J U I ~

Mdmu1sn~~1uniuuul6ou'1unu~~ru'~~a~~~ouwqu LLR~ ,

~ I U ~ ~ ~ U ~ N ~ ~ ~ I P I U L Q ~ I ~ J ~ H I ~ ~ U ~ ~ ' U ~ ~ U

I

8wErrsrrmssrruafiernqs<mn7sr3sfiu3f~

~inn$ni.l$mrn5 (Management' science) n15%h61~iiuu1~

(operation research) 'l6lln' fyi5dlflalui uazrfl~n~ornuwriiol~1do1~ ~! i~ui [< i il tdu ld.run5u~Juol.r.r (Ilnear program), nqktfj~nu (game theory), oi?uuun~s

5onou (queuing), RiuuuB~~ou~~urnsd (simulation) ~aznlsuudu

(transportation) 1 9 ~ ; ~

e n~q<~rnrh~F iu~~u (Operation Management) l6~d 3uK1m~liiJ / I

(Inventory), ~ I ~ ~ I J L L W U ~ I ~ W % I (Production Planning) ni5o'~lnisrfl?od1~1

(Networking), n l 3 ~ % 1 1 3 ~ ~ ~ m 5 (Project Management), uazmSfl'auqu

qormrc (Quality Control)

e rn~~ta'clms~tuua'e~c (Management Information System) m5d1 ~ l o u 5 3 ~ ~ oSu1thtllun15~6~53~5~uu'~u,a ni5duu'oga aamn159'mni.r ~UWI#D u, a odiu57nt% URY m ~5nhn15~~#6ynd1~3uu1n 7 l X ~ d i u ~ n & a u ~ ~ l j ~ d ~ %LSU msd?ul'cju3~1541u1uuln 7 lfinaiu~9w1~41u q 16 idu m~P'miiu t o n m

5zuuuiyil Ruliiou unrdu 7 ~flu$iu I

1

w & m~uu nirr1irtuafiaiuii

&8~bLLR~fl73Ft?~qU RRFtTlU

~ t ~ u n i ~ ~ ~ r l o ~ ~ d ~ r s f 7 u 7 l a ' UR

7 ta'lultifua~aq6autuo

The System Apprbach

~n7.rtri7if'u kdun7mkm.r~ ose System) m3o'nn7~~3.s5ruu

d~r6un~~~mn1suuuru~uut~~

(Open System) kmvceioldd

I

I

i

HR 416 19

uu9~sn??$sn?.r~~4.rsuu (The System Approach)

(1) Environment

(2) (3) (4)

Jes'urS7e$1 - , ns::u-~un15 ir~PYUrS7oon

Inputs Process Outputs A -

(5) 6yan::fiounCiU (Feed back)

~ inn7w ccu~~nn~s~~n~.sc~u~::uud~"~n~u6~~oudd~::~oud1~ 7 5 dqu

l&n' an~wLu (environment), ireQud7cu'7 (inputs), n.izuqurn5 (process),

h p ' u i ~ o o n (outputs) cca::$aya~a~fl&~ (feedback) &nuart~umdn~dd

1 . ~ A ~ Y I L L ~ B ~ ~ u (Environment)

ldiud dudw 7 dcdu~n 'ouccar i luae ian~~d~c i i~n~5~~on~~4~n~5

1.1 un?wu?s6~~n~uuan (External Environment)

a h u n p n u l u u a ~ n c o u (legal / political) n u ~ u i h npcluiu

d i u e ~ ~ ~ g i ~ q (economic) nuluiiu ~w'u~luWf5W~~~ddr~a

n.iznudani5auqu ni5u%a 'liuci Qur]u u5uuiu rant& iguciu mu& ulmnun~5duua-.ni5mn'.sua~s'gu~a cdu Juu~umB n~sfiinuaknrontdu cSu&

LY(R du~~u7~au6un~5di~u 'u~5~~1u EIUlRQl

u~baulu u m n l ~ ~ ~ u ~ u cdu I

I

Internet I Task ~nbironment)

RRO ~ ( ~ U I ~ A R niani~uuiud#o

\

nls w 8QllX~lfiq

fif!firts.rwns nsmn~mdad I

nsznrauunimhu efluolu

st groups) nwuk ~+JI(RRR

2. il~Ct~bit#i (inputs

16ud nr'wui

HR 416 2 1

b

CIU (Human resource)

GU (financial resource)

n~uinsniun7un?w (physical resource)

bgad ians (information resource)

3. nsaJ?uf135 (transformation process)

Itfttd tfidouiIo~3o3grn.r &slnuni.i(htiiuuiud~~tdifuuil~Qu

d7ti!l (input) ZM'tOuuawSm (output) Itfttd

nis$rnis (management functions)

niswiim (production activities)

msditiiumstfiutn~~~TuOail (technological operation)

4, ~awiicn (outputs)

IM &~&nnmsuds~niwil~)Quni~wiio1 (input) l r u

ns~u~unisua~?~ms~l'i~ 7 ~ultfwawiimksioldd

auk 1 u3nis (goods I services) ,

W ~ ~ ~ S S U U D U W U (human behavlor) ,'

5. h t ( ~ f l ~ n 6 ~ (feed back) a & Y t ~ u ~ ~ g a t ~ u ~ ~ ~ m w u a t : u a n ' w d ~ o ~ o u d r i i s &unuriuu?n~tarau

doriiuidiu dyun?att~::w'9o1ui~~~d

ftisuau%~ (achievement) ,

3 R ? ~ u $ ~ w BbI (satisfaction)

kils I maqu (profits I losses)

5.rrua8mnis<~nistSm

Contingency theory

noiunisd

Contingency

Approach

1, n15hmsq~hni%wotu' (Globalization)

ou1mmn1s~mnissro~i3~dn~5~~dt~wi~n~u~uoudni ttnrn~ulud3rtnfl d d v rvh~uoiau~uunurumn?'iio~nldou'i~ls'w~~u~tmu o15ud~~up ii~tfJu~-ro~nni

niu~u3~1sii~ra'nnqnbla hnnu3cl~.rp'nm5o~dni51M'd~~aum~iudi6"s~m~u t~inrnudrimumIf

2. ~ I ~ Q ~ I ~ u ~ ~ ~ I ~ ~ w ~ ~ ~ ~ H R ~ u (Workforce Diversity)

n~sCn~.iluqnlnni3ioo1u'sro~o~dnisoi~~ 7 ~~n~n.rChdluni~d j ~ w u ~ ma~uvl~~nrm~uludo~sroutw~ oiqudrtdomi? twn~gsiioiini~Gi~um7ueii~mm"

d d ~ q r n n n ~ u m n h ~ n i ~ ? ' o o 1 ~ 6 ~ 5 u ~ ~ ~ ~ u ~ ~ o ~ n d ~ 6 ~ d ~ ~ n ~ ~ ~ ~ d.1~noion~5~5'1rn

3. nls<mrn3qstotwulr8flw~~iind (E - business)

dau'aiwu butaw~rtnm~u~n~s~75autnfl (Information technology) tdol~n7-i

1mdodonsanm7nnn8a nui5oci7~iiu~iuIg~nd Y ~ L ~ R T rdu ni~diduq5Ro n7.rEtlnn.roGnd Clnuisn~mvinniil6Alnn ms5utno4tiIn & J H R ~ U ~ ~ ~ ~ U U

tdu ni.rm"moio8arnnn~a~dmn5oiind (E - commerce) unrdu 1 tauoh

4. ni.r<mnlsqtunirc (Quality Management)

n~sCnis1u~u~mm1iim~~ua~P~n'um~~um'a~n~~ao~gn&it~usf~6q twnr n ~ s t t ~ ~ u ' u d o m a ~ d ~ t ~ u u n i ~ ~ ~ ~ o n75ah~?iu&w ~11ol.n'5fi&7 doudi1M'

v 4 u 8 q.riionu~.ro~n'nainnmi~muttEIr~~9~Bnii71~~6 n~uun~sGwutqcun7cmma~X7

n3ouini.r hunm5uin~~iu&~wniw~uuTmur]u (Total quality Management

: TQM) ~3ozruum~uS~~.rqcuniw (ISO) iions~ugniiilvtud ms%d% d 5ruu (Reengineering) Ltarou 7 tfl~(iiU

=.,>

+.i, ., :_

HR 416

3 1 -

1

I I

1

i I n7s5mnisluouinwlGfia7~nul~

nidauyiaouwrinuiurilu ilnousuorj7uio~dou udn ~suriuni3tiau$i'ifu

@~3~wlsnasiui nouuiu 1 1 ~ ~ 6 ~ ~ 1 ~ ~ ~ 1 5 ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ 1 ~

a. msTta;is~aluf

r6u~~aGmnifw'wuin d~nawf na~ua~m'in~uni~~ . O

oudn75Bu'~nrr@~11Gai117fn (productivity) rrnz

naclumuir nlunisrriuu'u iY4 a: 7 nanooqdnm uaz

J~Id$melnnuri.ln~sfluuf

L

1

(Ethics and social 4 4 7 uouq~ii~3u.'oudiwor

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