Football Logos, A Semiotic Analysis

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2010

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. I. II. III. . . - . -

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B', o A, . . . , , . , . .

logos

Greimas

GREIMAS

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T . 20 , , . , R. Williams . , , , 20 , , . , , . , . (119 logos) Gunther Kress Theo van Leeuwen (2006) - Greimas, (1983). 119 logos-, UEFA . , , .

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, , mass media (Umberto Eco)

, , (Nelson; Treichler & Grossberg, 1992:9). Lata Mani , , , - ( Nelson; Treichler & Grossberg, ibid). , , , . , . ( Nelson; Treichler & Grossberg, ibid). , . , , , , , (Nelson; Treichler & Grossberg, ibid). -, - (Nelson; Treichler & Grossberg, ibid). , , Nelson; Treichler & Grossberg, , ,

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( Nelson; Treichler & Grossberg, ibid). Williams (1982) , . (, , ) (, , ) Hall , , , ( Nelson; Treichler & Grossberg, ibid). , Williams Culture and Society (1958) The Long Revolution (1961) . Hoggart (2009) The Uses of Literacy, , , , , . , , Birmingham, Hall. , , (Nelson; Treichler & Grossberg, ibid). . , . , , . , Shakespeare (elit), , . O

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( Nelson; Treichler & Grossberg, ibid). , . . (Cahoone,1988), . , Carey James (2009), Williams , . , (1971) : (...) ( ) american way of life. , : . , , , , , , . : ( ) ( , ). - . ( ),

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. , (1973), , - (Barrata, 1989). (Williams, ibid). (2009) . , /, ,

. . . , (Gramsci, ibid). (Baxandall; Morawski & Macdonald, 2006) : , . . . , , . , , , (Baxandall; Morawski & Macdonald, ibid). / : 1967 . ,

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1966, 1968 , , . . - , 1971. ( ), 21 , , , . , , , (, 2010). (, 2007). , . , ( & , 2009: 68). , , . N. Elias (1998) ( & , 2009: 68-69). 19 , , . . John Hargreaves (1986) 19 .

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( & , 2009: 75). Bourdieu (1987) ( ). : ) , ) ) . . . vs . Bourdieu . ( ) (Veber & Giddens & ipid: 77). . Elias , ( & ibid: 78). . Hargreaves (1986) . . Erwin Goffman (1986) (frame) . . . , , , ( & ibid: 327). , , . . .

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, 1960 (Brohm, 2004) . : ) , ) , ) ) ( , & ibid: 261). , . Bero Regauer (2000): . . Gramsci . . . Gramsi Sport, Culture and Ideology (Hargreaves, 1982). , , . ) ) ) ) . , . . Clifford Geertz (2003), . Geertz

12

vs . , . ( ). . (Debord, 2000) . Roland Barthes , (1985:228). , , .

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. . , , . 19 (.. Ranke) , , ( ), ( 1997, 1999). (Comte, Spencer, Durkheim ..) , (), . . Max Weber Otto Hinze .. , ( , ibid). Claude Levi Strauss , 1958, , , ,

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20 ( , ibid). , (Adorno & Horkheimer, 2002) . / , -, vs , - (, ). , . , (Gurevitch et al., 1982: 8). , Theodor Adorno, Herbert Marcuse Max Horkheimer , , 1923, 1933. Herbert Marcuse, (1972) : , ,

, ( ). . (Marcuse, Bennett 1982: 43). , 1980 1990 (. UEFA). Theodor Adorno Max Horkheimer (1972, . Bennett 1982: 31) , . , (Bennett, 1982: 47).

15

Adorno : 18 ., , . 18 . , , - - . . , , ( ), . , , , : ,

16

(Cuche,

2001).

19 . . . , , (, 1999). 1899 Thorstein Veblen (2007) , , ,

17

. , , , Veblen . , , , , . 20 , , Ortega y Gasset (1993) Karl Mannheim (1940). Ortega y Gasset " " " ", . annheim, "", . . , (Mannheim, 1940). Karl Mannheim (1992) . 1970 Pierre Bourdieu (Fowler, 1997; Bourdieu, 2006) , : , , : , , , . (status). : , , , , , . . , , , ..,

18

1968. , . , , , , , long sixties . (, 2008). : , . (Williams, 1960) , , '60 , , . , , , , , , , .. , , , (Gurevitch, M.; Bennett, .; Curran & Woollacott, J. 1982). , / /: 19 20, , , , . 20 , . ,

19

. , Clement Greenberg, (, 2001). , , , , (, 2004; Smith, 2006). 20 , (, , ) . '50 . , . Umberto Eco ( , 2001), , - mass media. , Tajfel Turner (1979) : (), , . . . . . , , , : , , .

20

, . O urner (1982) - (Wetherell, 2004). ( ) . , (Wetherell, ibid). Tajfel Turner ) , ) ) , / . . , . , . (1978). . , . , , . H Margaret Wetherell (2004) o Tajfel , . , , .

21

, -. . (Wetherell, 2004). : . (, 2005) . Maisonneuve (2001), ( ) ( ) (, , , ). (, , , , ) , .

Sherif (1956) Moscovici (1998). , , , , , . . , , . , . . Pratto & John (1991) . . " ,

22

, : " (Eriksen, 1993, , ..). H , . "", "" "", , , , (, ..).

. -

23

Simon Lee, , , , . . (Hutton 1995: 106-8) , . , (Corry et al. 1993:3-4) , -, -, , - , ( ). , 90, , . , . -, , , . Sugden, Tomlinson & Darby ( Brown, 1998: 11-31), FIFA UEFA, , : 2 , FIFA , , . Jules Rimet, FIFA , FIFA. , , , . , 1950. , , . 1950,

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, , 1916. Billy Drennan, , 1954 Basle , UEFA. UEFA 1956 1970. . , , FIFA, . FIFA, , . 70 . FIFA, UEFA - . , 1970 FIFA , , - . UEFA FIFA, : (ibidem , 14). , , , . , , 16 . 1998 . , . Sugden, Tomlinson & Darby, , : , ,

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;. . Jules Rimet FIFA - : - . Rimet, Drewery Rous , , , , FIFA . . 1998 2006. Champions League , Super League. -Bosman (Brown, 1998). . SPORTS

HISTORY

SOCIOLOGY

FOOTBALL

FRANKFURT SCHOOL

, , , 19 (Ken Bray, 2006).

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(H. A. Harris, 1972). , Harpastum (E. Norman Gardiner, 2002). 11 .. , Cuju, (He Jin, 2001), Kemari 600 .. (Allen Guttmann, Lee Austin Thompson, 1979). 18 la Soule, Calcio (Ken Bray, 2006). Ken Bray , , haspartum 47.. 1929 Brants Johnson . , , (Ken Bray, 2006). , , . , . . 12 1117 William Fitzstephen (Ken Bray, 2006). , , 14 . 17 ( , ) . 18 19 . ,

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, (Ken Bray, 2006). . , . Harvey . , (Mangan J.A., 2008:170188). , 19 , , , . 1848, , . , , , . 1863. 26 , , . soccer, ' . : Social Ceremony, . , , FIFA, 21 1904 . , , , , , . O Geoffrey Green Cambridge, Oxford. , , , .

28

UEFA, logos , .

1950-1970 (Hobsbawm, 2002: 331). , . 1960 . . . . (Hobsbawm, ibid: 415-420). , , , . , 1968 (Hobsbawm, ibid: 423-426). 20 . 1970 . . 20 . 20 , ,

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(Hobsbawm, ibid: 806-807). UEFA (Union des Associations Europennes de Football, Union of European Football Associations) () 15 1954. , FIFA (International Federation of Association Football). . UEFA 53 , . 1950 1954 . . . Ottorino Barassi, , Henri Delaunay Jose Crahay 1952, (1952) (1953). , FIFA 1953, , . 2 1955, Ebbe Schwartz 22 1954 Henri Delaunay UEFA. UEFA, 1950-60 . 30

. , Winners' Cup, . European/South American Cup ( ) . UEFA , 1963 1968. , . 1968 23. . 1970 UEFA, Inter-Cities Fairs Cup. 1976. 1980 1990, , , . , - . 2004 . , UEFA: Champions League 1992, Europa League. 31

, . UEFA 1982, 1989 2001/2002. 1990, UEFA. UEFA, . Bosman , , - , . . . (http:// www.uefa.com/ uefa/ aboutuefa/ organisation/ history/ index.html) UEFA 1990 . UEFA , . Nyon () 1995 32

. 2000-2010 UEFA format : logos UEFA. , logos , 14-18 . 1500-` . . 10 ( ). ). . 14 -15 . , . 17 . . . 18 , . 19 - . . 20 . 21 . 16 , . 33 ( 16 ), ( 18 ), (

. 1519-1659, . 1519-1659: . : 1. . , . 2. . 1517 . . . . 3. . 1618-1648 . . . Real politic , . .. , , . . . . . . ; . . 34 1661 V

. . . , . 1. , ; , . . 2. , , , . 3. , , . , . , , . , Hans-Georg Beck, . 4. , . .

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, ( ) . , . (324-337) , [ illustres (=), spectabiles (=) clarissimi (=)]. . (337-361) , ( 4 2.000 ) . , . 7 , , . , (602-610) (685-695, 705-711) , . ,14 . 11 , , , . , , , . . , : 36

. , 12 , , . , , . , , ( ) . , , . , , , , . 13 14 . , . , , , . 14 15 , . . 14 , 37

(, , ). , . . . , . (, , , , , ), . . . , . . , . , , . . , , . , , . , . , . . , - .

38

, , (, , ), . 14 . , , , 1337 1453. . , ' . , . . . . . , . , . , . 1368 . 1380, . ( , ' ). . 14 , . ' '. 39

. 1303, , . , . 1309, ', , , . , 70 . 6 .., ' . , : , , . , , . , . , , . , '. (1378). . . , , . , , .

40

, , . . , 1409, , . . 10 , . , , , . , , . , . . , . , , , . , , , ,

. , . , . . , . 14 41

, . , , , . , , 14 . , 1358. ( , -). , , . , . . , , , . . , . 1381 , . , . , , , , , . , . , : , ;. , . . 42

(ciombi=) 1878. , . , . . . ' , . , , . : -, . , , : , . ' 14 , 100 . , ' , . 1300 . . , ( , , ..). , , . . , , Ars Nova, , . . , . 43

, , . , , . ( ), , , , . , , , . 14 . , : , , , . , , , , . , , , , . , . , , , , , , , , .. . , , , 14 (, 2007; Beck, 1992: 327; , 1992: 48; , 1980: 219; , 2007: 57).

44

IV. , , (, ibidem, 11). , , . 1960 , . , .

45

, , , (, ibidem, 12). 1990 . 1990 (, ibidem, 12). . . , , , , (, ibidem, 12). . , , . , , Bourdieu (, ibidem 18) Goffman (, ibidem 18). Foucault, Gramsci , (, ibidem 18). . . , ,

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. , . , . (, 1997). , . . . . , , (, 2005). . , , . 1840- . , . . , 17 . : . Simon Lee Grey shirts to grey suits: The political economy of English football in the 1990s,

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. . . BskyB TV 1990 Premier League , , ( ), . , . , Euro 96 . , . Adam Brown (1998) Ben Carrington (101-123) , . Carrington , , . , , . vs . , Hall ( Paul Dimeo and Gerry P.T. Finn, 1998: 137). -

48

-

: Patrick Thistle, , 1995 Rangers Celtic. . ( Paul Dimeo and Gerry P.T. Finn, 1998: 129-130). Anderson Radmann , 1910. vs , . ( Anderson Radmann, 1998: 141-143). , . ) , , ) , 1930. , 1970 . 1988 (Peitersen Holm Skov, 1991). , . , , , . - ,

49

, , , . Simon Gardiner ( Brown: 249-265) , , , . , ( Brown: 249-265). Crolley, Hand Jeutter ( Brown: 173-186) , . (ibidem, 174). (Jarvie, 1994) . Crolley, Hand Jeutter, , , , . 1960 , . , (ibidem, 181). . . (ibidem, 181).

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Joseph Bradley ( Brown: 203-218) , . . , (Bale, 1998:265-289) (Auge, 1995 Dear, 1988) , , (Relph, 1986). , , , , Baudrillard (Baudrillard, 1993). Baudrillard , : . . - , , , , , . , . , (, . , 2007). , ( , ) : . . , ( , , )

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, , (, ) . , , , , , . , , , , , , . ( ) , 1 . . . I.

Logos

Content Analysis Football

Semiotic Analysis

Cultural Material

Thwaites et al. , , (Thwaites et al. 1994, 161) , 1970

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, . (Greenfield & Osborn, 1994). , . , , , . , , - (Free, Brown A. , 219-232, . Cronin M.,1994). , , 2000, , Birmingham . Finn Giulianotti , Anderson, . . EURO 1996, ( Brown, 189-200). , , . , , , (. Brown, 50-66). , , A. 71-76). (. Brown,

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-, . (, : - (, , ). - , , / )-:

: / - ( ). . , , , , , , , , .. Harold Lasswell Ole Holsti (1969) . , 2009 2010. : , . , logos , UEFA. , , , , . , , , , . , , , - . , , , , , . : ,

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(. Robins & Cohen, 1978). - : 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11.

12. Genre ()13. 14. 15. 16. 17. 18.

19.

-

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John Fiske , ( O' Sullivan et al. 1994, 315). Thwaites et al. , . , (Thwaites et al. 1994, 40). (ibid., 95). , , . . 19 , ( ): , , . : . John Fiske (Fiske 1982, 62). Roland Barthes , (Barthes 1967, 48). (Langholz Leymore 1975). , '' ( . Varda Langholz Leymore : ) , , /-, - ( ).

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) , .. / - ( , ). ) (), (), () (), .. /. [ (Barthes, 1985: 162).

http://www.mcm.aueb.gr/ment/semiotics/sem02.html (Curley, 1990). , B. Berelson (1971), M. Palmquist (1990), Weber 1990) (Moscovici 1970, Mucchieli 1988), , - ( ), . , , . : Olivier Burgelin: , , (Burgelin 1968, 319).

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. , , , , . , /: , . : , . . , , , . -, / (Belting .., 1995: 328-335), (), (), (). . , . Roman Jakobson Thwaites et al. , (Thwaites et al. 1994, 18): : , , : , , : . (Glasgow University Media Group 1980; Leiss et al. 1990; McQuarrie & Mick 1992).

: . , . (K.Boklound-, 1983 . 7). , , 58

,

, , , . , , , (K.Boklound-, 1983 . 7 ) ( Daniel Chandler, 1999, ). Daniel Chandler : (Daniel Chandler, 1999, ). , , . . Greimas, (, ) , (.Boklound-, 1989, .64-65). Karin Boklund Greimas , . . , : , . , . - Algirdas Greimas , Greimas, : (Greimas 1987, XIV, 49). . 59

( Greimas 1987, xiv). , .

S1 (life)

S2 (death)

- S2 (non-death)

- S1 (non-life)

Greimas : 1) S1 S2 ( ). 2) S1 -S1 : -S1 S1. S2 - S2 : S2 S2. 3) S1 S2 : -S1 S2. , -S2 S1. S1, S2, -S1 -S2 . . S1 S2 (.. ). : -S2 -S1 (.. - -). -S1 S2 (.. ).

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(S1 -S2) (-S1 S2). (S1, S2), , (-S1 -S2) . S1 -S2 S2 -S1 (.. - -). Greimas , : (S1/S2), (S1/-S2 S2/-S1) (S1/-S1 S2/-S2). , , . , , . , . , . , . , . . , , , . , . - , . . , , . . C. Carver M. Scheier ,

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. , , , . , , . , . , , . . D. Aaker . , . , S. Freud , . , . . , , . , , .

62

, , , . A. Cohen . , , . , , , .

63

II.

1 Austria Belarus Belgium Bulgaria Croatia Cyprus Czech Republic Denmark England Finland France Germany Greece Hungary Israel Italy Netherlands Norway Poland Portugal Romania Russia Scotland Serbia Slovakia Slovenia Spain Sweden

3 1 5 1 2 2 2 3 8 1 9 10 3 2 3 8 7 2 2 5 3 5 2 1 3 1 12 3

2,5 ,8 4,2 ,8 1,7 1,7 1,7 2,5 6,7 ,8 7,6 8,4 2,5 1,7 2,5 6,7 5,9 1,7 1,7 4,2 2,5 4,2 1,7 ,8 2,5 ,8 10,1 2,5

64

Switzerland Turkey Ukraine Total

4 4 2 119

3,4 3,4 1,7 100,0

12 , Ch. League , 10,1%. , 8,4% 7,6%. 6,7% 5,9% 0,8%. 3 2,5%.

2 . / 47 . 45 . 27 119 39,5 37,8 22,7 100,0

. 47 39,5%. , . , 22,7% . . 3 1873-1903 1904-1935 1936-1966 1967-1992 44 56 15 4 119 37,0 47,1 12,6 3,4 100,0

20 1904-1935 47,1%. 19 18731903 37%.

65

15 1936-1966 12,6% 1967-1992 ( ) 3,4%. 20 , , . 20 (Hobsbawm, 2002).

4 76 43 119 63,9 36,1 100,0

. 63,9%, 43 36,1% . / , , 15-18. 5 24 1 76 9 20,2 0,8 63,9 7,6

66

/

5 4 119

4,2 3,4 100,0

, 63,9%. 20,2% Sporting 0,8% . -, , - . , --- (, 2009). 6 1 33 48 4 26 1 5 2 119 27,7 40,3 3,4 21,8 0,8 4,2 1,7 100,0

40,3% 27,7%, , . 21,8% , 26 119 . 0,8%. , , , , - - .

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. . , , , . 3 3 (, , ) . ' , . Ernest Schachtel ' . . . , , , . . , , . , , . , , , . . : : , . , , . . . : . , , . . : . . , , , . 7 2 88 22 2 3 1 3 119 73,9 18,5 1,7 2,5 0,8 2,5 100,0

73,9% , 22 18,5% . 3 2,5% .

68

8 - 3 115 1 1 1 1 119 96,6 0,8 0,8 0,8 0,8 100,0

96,6% 0,8% , .

9 7 112 119 5,9 94,1 100,0

112 119 , 94,1% 7 , / , , . , vs ). 10 4 3,4 43 36,1 30 25,2 42 35,3 119 100,0 (.

69

43 119 36,1% 35,3% ( - ), 42 . 30 25,2% , . , .

11 7 33 47 12 8 1 2 7 2 119 5,9 27,7 39,5 10,1 6,7 ,8 1,7 5,9 1,7 100,0

47 39,5%, , . 27,7% 10,1% . 12 18 15,1 44 37,0 36 30,3 3 2,5 8 6,7 1 ,8 1 ,8 8 6,7

70

119

100,0

44 37% . 30,3% 15,1% . 13 71 59,7 17 14,3 24 20,2 3 2,5 2 1,7 2 1,7 119 100,0

59,7% .

20,2%

17 . 14 107 5 3 2 2 119 89,9 4,2 2,5 1,7 1,7 100,0

89,9% , , , 5 3 . , . , . . (2008), , , . , .

71

. . , .

15 7 6,7 112 93,3 119 100,0 112 93,3% , 7 . , /, , . , / vs (Barry, 1997). 16 Genre , Genre 20 6 32 16 3 42 16,8 5,0 26,9 13,4 2,5 35,3

72

119

100,0

, Genre , 42 35,3% . 26,9% 16,8% . , 16 13,4% .

17 7 9 23 29 22 3 5 13 6 2 119 5,9 7,6 19,3 24,4 18,5 2,5 4,2 10,9 5,0 1,7 100,0

24,4% 18,5% . 19,3% , 10,9% (, ), . 18 - 29 3 22 23 21 3 1 24,4 2,5 18,5 19,3 17,6 2,5 0,8

73

10 1 6 119

8,4 0,8 5,0 100,0

24,4% 23 19,3%. , 18,5% 17,6%.

19 - 77 1 13 8 4 1 9 1 5 119 64,7 0,8 10,9 6,7 3,4 0,8 7,6 0,8 4,2 100,0

119 77 42 10,9% . 7,6% 6,7%. 20 - 102 4 4 2 1 4 2 119 85,7 3,4 3,4 1,7 0,8 3,4 1,7 100,0

74

85,7%, 14,3%, , 3,4%. 21 - 111 4 2 1 1 119 93,3 3,4 1,7 0,8 0,8 100,0

, 3,4%. 22 - 115 1 3 119 96,6 0,8 2,5 100,0

96,6% . 4 2,5%. 17, 18, 19, 20, 21, 22 94,1% . 75,6% , 35,3% . , , . , , , , , .

75

23 / 61 20 32 2 3 1 119 51,3 16,8 26,9 1,7 2,5 0,8 100,0

23 51,3% / . 26,9% , . 24 82 33 4 119 68,9 27,7 3,4 100,0

, 68,9% . 27,7% , 4 , . 25 - 73 43 3 119 61,3 36,1 2,5 100,0

61,3% . 36,1% . 26 72 47 119 60,5 39,5 100,0

76

60,5%, 39,5 , , . - . , , .

27 / 65 54 119 54,6 45,4 100,0

65 54 54,6% 45,4% . 28 : , // 65 22 9 23 119 54,6 18,5 7,6 19,3 100,0

54,6% , , . 18,5% , 19,3% 7,6% .

77

. 29 Genre Genre ( )

/ 13 27,7% 3 6,4% 15 31,9% 3 6,4% 1 2,1% 12 25,5% 47 100,0%

2 4,4% 2 4,4% 13 28,9% 9 20,0% 1 2,2% 18 40,0% 45 100,0%

5 18,5% 1 3,7% 4 14,8% 4 14,8% 1 3,7% 12 44,4% 27 100,0%

20 16,8% 6 5,0% 32 26,9% 16 13,4% 3 2,5% 42 35,3% 119 100,0%

78

, Genre /. 15 47 . Genre . 27,7%, 25,5% 12 . . Genre 40% 28,9% 20%. . Genre, 18,5% 14,8% . . , . . ( 2) 27,7% 18,5% . . Genre , (, ) (, ), , (Braudel.) , , , , , . vs , , , , , . / // , . 30 - / ,

79

1 20,0% 3 60,0% 1 20,0% 5 100,0% 0 0,0% 1 20,0% 4 80,0% 5 100,0% 2 66,7% 1 33,3% 0 0,0% 3 100,0% 3 23,1% 5 38,5% 5 38,5% 13 100,0%

. 60%, (, , ) 80%, 66,7%. , .

31 -

/ 30 63,8% 0 0,0% 8 17,0% 4 8,5% 2 4,3% 1 2,1% 1 2,1% 0 0,0%

34 75,6% 1 2,2% 3 6,7% 1 2,2% 1 2,2% 0 0,0% 3 6,7% 0 0,0%

13 48,1% 0 0,0% 2 7,4% 3 11,1% 1 3,7% 0 0,0% 5 18,5% 1 3,7%

77 64,7% 1 0,8% 13 10,9% 8 6,7% 4 3,4% 1 0,8% 9 7,6% 1 0,8%

80

1 2,1% 47 100,0%

2 4,4% 45 100,0%

2 7,4% 27 100,0%

5 4,2% 119 100,0%

3 . 75,6% , . 48,1%. . 63,8%. . , . . (17%), 18,5% 11,1%. - .

32 5 20,8% 19 79,2% 24 100,0% 0 0,0% 1 100,0% 1 100,0% 2 2,6% 74 97,4% 76 100,0% 0 0,0% 9 100,0% 9 100,0% 0 0,0% 5 100,0% 5 100,0% / 0 0,0% 4 100,0% 4 100,0% 7 5,9% 112 94,1% 119 100,0%

76 , 97,4%. 24 79,2%. ,

81

/ . 33 3 12,5% 11 45,8% 9 37,5% 1 4,2% 24 100,0% 0 0,0% 0 0,0% 0 0,0% 1 100,0% 1 100,0% 1 1,3% 26 34,2% 17 22,4% 32 42,1% 76 100,0% 0 0,0% 3 33,3% 3 33,3% 3 33,3% 9 100,0% 0 0,0% 2 40,0% 1 20,0% 2 40,0% 5 100,0% / 0 0,0% 1 25,0% 0 0,0% 3 75,0% 4 100,0% 4 3,4% 43 36,1% 30 25,2% 42 35,3% 119 100,0%

45,8% , 42,1% ( ). , . 34 - 20 83,3% 0 0,0% 2 8,3% 1 4,2% 0 0 0,0% 0 0,0% 1 100,0% 0 0,0% 0 39 51,3% 14 18,4% 18 23,7% 2 2,6% 2 7 77,8% 1 11,1% 1 11,1% 0 0,0% 0 4 80,0% 1 20,0% 0 0,0% 0 0,0% 0 1 25,0% 1 25,0% 2 50,0% 0 0,0% 0 71 59,7% 17 14,3% 24 20,2% 3 2,5% 2 /

82

0,0% 1 4,2% 24 100,0%

0,0% 0 0,0% 1 100,0%

2,6% 1 1,3% 76 100,0%

0,0% 0 0,0% 9 100,0%

0,0% 0 0,0% 5 100,0%

0,0% 0 0,0% 4 100,0%

1,7% 2 1,7% 119 100,0%

59,7% . 71 39 20 . 83,3% . 51,3% 23,7%. - .

35 -

23 95,8% 0 0,0% 1 4,2% 0 0,0% 0 0,0% 24 100,0% 0 0,0% 1 100,0% 0 0,0% 0 0,0% 0 0,0% 1 100,0% 68 89,5% 3 3,9% 2 2,6% 1 1,3% 2 2,6% 76 100,0%

9 100,0% 0 0,0% 0 0,0% 0 0,0% 0 0,0% 9 100,0% 4 80,0% 0 0,0% 0 0,0% 1 20,0% 0 0,0% 5 100,0% / 3 75,0% 1 25,0% 0 0,0% 0 0,0% 0 0,0% 4 100,0%

107 89,9% 5 4,2% 3 2,5% 2 1,7% 2 1,7% 119 100,0%

83

107 68 . .

36 1 3,0% 16 48,5% 6 18,2% 10 30,3% 33 100,0% 0 0,0% 14 29,2% 16 33,3% 18 37,5% 48 100,0% 0 0,0% 0 0,0% 2 50,0% 2 50,0% 4 100,0% 2 7,7% 8 30,8% 5 19,2% 11 42,3% 26 100,0% 0 0,0% 1 100,0% 0 0,0% 0 0,0% 1 100,0% 1 20,0% 4 80,0% 0 0,0% 0 0,0% 5 100,0% 0 0,0% 0 0,0% 1 50,0% 1 50,0% 2 100,0% 4 3,4% 43 36,1% 30 25,2% 42 35,3% 119 100,0%

48,5% 33 .

84

37,5% 29,2% 33,3% . 42,3% 30,8%. (48) , (33) ( 36,1% 35,3% ).

37 Genre Genre() 8 24,2% 1 3,0% 10 30,3% 5 15,2% 0 0,0% 9 27,3% 33 100,0% 5 10,4% 2 4,2% 2 4,2% 9 18,8% 3 6,3% 27 56,3% 48 100,0% 0 0,0% 0 0,0% 3 75,0% 0 0,0% 0 0,0% 1 25,0% 4 100,0% 6 23,1% 0 0,0% 17 65,4% 0 0,0% 0 0,0% 3 11,5% 26 100,0% 0 0,0% 1 100,0% 0 0,0% 0 0,0% 0 0,0% 0 0,0% 1 100,0% 1 20,0% 1 20,0% 0 0,0% 2 40,0% 0 0,0% 1 20,0% 5 100,0% 0 0,0% 1 50,0% 0 0,0% 0 0,0% 0 0,0% 1 50,0% 2 100,0% 20 16,8% 6 5,0% 32 26,9% 16 13,4% 3 2,5% 42 35,3% 119 100,0%

85

Genre 30,3% 27,3% 24,2%. Genre 56,3%. Genre 65,4% 23,1%. (59 119 ).

38 3 3,4% 39 44,3% 18 20,5% 28 31,8% 88 100,0 % 0 0,0% 1 4,5% 10 45,5% 11 50,0% 22 100,0% 0 0,0% 0 0,0% 1 50,0% 1 50,0% 2 100,0% 0 0,0% 0 0,0% 1 33,3% 2 66,7% 3 100,0% 0 0,0% 1 100,0% 0 0,0% 0 0,0% 1 100,0% 1 33,3% 2 66,7% 0 0,0% 0 0,0% 3 100,0% 4 3,4% 43 36,1% 30 25,2% 42 35,3% 119 100,0%

(22 ) 50% 45,5%.

86

39 7 6,1% 108 93,9% 115 100,0% 0 0,0% 1 100,0% 1 100,0% 0 0,0% 1 100,0% 1 100,0% 0 0,0% 1 100,0% 1 100,0% 1 100,0% 0 0,0% 1 100,0% 8 6,7% 111 93,3% 119 100,0%

. 115 119 108 . 40 4 0 57,1% 0,0% 3 40 42,9% 35,7% 0 30 0,0% 26,8% 0 42 0,0% 37,5% 7 112 100,0% 100,0%

4 3,4% 43 36,1% 30 25,2% 42 35,3% 119 100,0%

35,7% , 26,8% 37,5% . 112 82 . 41 7 100,0% 0 0,0% 7 5,9%

87

0 0,0% 0 0,0% 0 0,0% 0 0,0% 0 0,0% 0 0,0% 0 0,0% 0 0,0% 7 100,0%

33 29,5% 47 42,0% 12 10,7% 8 7,1% 1 0,9% 2 1,8% 7 6,3% 2 1,8% 112 100,0%

33 27,7% 47 39,5% 12 10,1% 8 6,7% 1 0,8% 2 1,7% 7 5,9% 2 1,7% 119 100,0%

15 42% , 29,5. 112 . 42 7 100,0% 0 0,0% 0 0,0% 0 0,0% 0 0,0% 0 0,0% 0 0,0% 0 00,0% 7 100,0% 11 9,8% 44 39,3% 36 32,1% 3 2,7% 8 7,1% 1 0,9% 1 0,9% 8 7,1% 112 100,0% 18 15,1% 44 37,0% 36 30,3% 3 2,5% 8 6,7% 1 0,8% 1 0,8% 8 6,7% 119 100,0%

44 112 36 .

88

.

43 -

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89

3 42,9% 1 14,3% 1 14,3% 1 14,3% 0 0,0% 0 0,0% 0 0,0% 0 0,0%

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0 2 2 0,0% 1,8% 1,7% 7 112 119 100,0% 100,0% 100,0% (28 112). (22 112) (21 112). 15, 16 17 (112) , , 45 4 100,0% 0 0,0% 0 0,0% 0 0,0% 0 0,0% 0 0,0% 0 3 7,0% 13 30,2% 19 44,2% 3 7,0% 4 9,3% 0 0,0% 0 0 0,0% 7 23,3% 8 26,7% 5 16,7% 2 6,7% 1 3,3% 1 0 0,0% 13 31,0% 20 47,6% 4 9,5% 2 4,8% 0 0,0% 1 7 5,9% 33 27,7% 47 39,5% 12 10,1% 8 6,7% 1 0,8% 2

90

0,0% 0 0,0% 0 0,0% 4 100,0%

0,0% 1 2,3% 0 0,0% 43 100,0%

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91

0 0,0% 0 0,0% 0 0,0% 7 100,0%

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92

0 0,0% 0 0,0% 7 100,0%

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Genre 6 0 0,0% 1 16,7% 0 0,0% 1 16,7% 2 33,3% 1 16,7% 0 0,0% 0 0,0% 0 0,0% 1 16,7%

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2 33,3% 0 0,0% 1 16,7% 2 33,3% 1 16,7% 0 0,0% 0 0,0% 0 0,0% 0 ,0%

94

, , , 50% . (18,8%) (15,6%) , 31%, 23,8% .

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LOGOS UEFA CHAMPIONS LEAGUE 1992 2011, GROUP STAGE.

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Football Logos, A Semiotic Analysis