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Simon Wardley
DANGER!Will Robinson
DANGER!
Sccott Beale/Laughing Squid : http://www.flickr.com/photos/laughingsquid/
Pain
No. Slides
Pain
No. Slides
Pain
OK
Severerisk of harm
12 slides
No. Slides
Pain
OK
Severerisk of harm
182 slides
http://flickr.com/photos/jonnygoldstein/
Cloud Computing
What is“Cloud computing” ?
Cloud Computing
http://www.flickr.com/photos/fimbrethil/
It’s like computers on
the internet, innit.
http://www.flickr.com/photos/radioflyer007/
http://www.flickr.com/photos/radioflyer007/http://upload.wikimedia.org/wikipedia/en/5/51/Metropolis.jpg
It’s a disruptive shift of the
computing stack to online services.
It’s like computers on
the internet, innit.
http://www.sandowplus.co.uk/
http://www.flickr.com/photos/radioflyer007/
Image of Oliver Twist, from http://padovacultura.padovanet.it/
It’s like SaaS or software as a service, and infrastructure provision and PaaS, that’s
platform as a Service and utility computing being provided in public clouds,
which is different from private clouds which aren’t cloud computing, unless of course you’re talking about hybrid clouds which sort of are and it’s hype and lock-in
and did I mention infrastructure?
not a thing ...
Cloud Computing
“Cloud computing” is a consequence of economic, commercial, business cultural and technological conditions that have combined to cause a disruptive change in I.T. towards a service based economy.
Cloud Computing
Why I.T. is changing.
Benefits & Risks.
Why I.T. is changing.
Canonical and the Cloud.
Benefits & Risks.
Why I.T. is changing.
Why I.T. is changing.
Paul Strassmann
http://www.strassmann.com/
Why I.T. is changing
Not all IT is the same.
Why I.T. is changing
Not all IT has value.
Why I.T. is changing
Yesterday’s hot stuff
Why I.T. is changing
Yesterday’s hot stuff
Today’s boredom
Why I.T. is changing
http://www.sandowplus.co.uk/
http://www.flickr.com/photos/privatenobby
http://www.flickr.com/photos/billege
http://www.flickr.com/photos/billege/
Innovation
Why I.T. is changing
BespokeInnovation
Why I.T. is changing
ProductsBespokeInnovation
Why I.T. is changing
ServicesProductsBespokeInnovation
Why I.T. is changing
Commoditisation
ServicesProductsBespokeInnovation
Why I.T. is changing
Innovation
Why I.T. is changing
1832
Innovation
Why I.T. is changing
1832
Bespoke
Innovation
Why I.T. is changing
1832
Bespoke
1837
Products
http://www.sandowplus.co.uk/
Image of Oliver Twist, from http://padovacultura.padovanet.it/
Image from Chicago Historical Society
Sccott Beale/Laughing Squid : http://www.flickr.com/photos/laughingsquid/
http://upload.wikimedia.org/wikipedia/en/5/51/Metropolis.jpg
Innovation
Why I.T. is changing
1832
Bespoke
1837
Products
1890
Utility Grids
(Services)
Why I.T. is changing
Harvey Hubbell(1857-1927)
Innovation
Why I.T. is changing
1832
Bespoke
1837
Products
1930
National Grid
(Services)
As IT becomes ubiquitous it has no strategic value
Nicholas Carr
Why I.T. is changing
Not all IT is the same.
Why I.T. is changing
As IT (activities) becomes ubiquitous it has
no strategic value
Nicholas Carr
Why I.T. is changing
Nove
lCo
mmon
Ubiquity
Why I.T. is changing
Nove
lCo
mmon
Ubiquity
Why I.T. is changing
Nove
lCo
mmon
Ubiquity
Why I.T. is changing
Nove
l
Low High
Common
Ubiquity
Certainty
Why I.T. is changing
Nove
l
Low High
Common
Ubiquity
Certainty
Why I.T. is changing
Nove
l
Low High
Common
Ubiquity
Certainty
TV’s, Phone, VCRs
Why I.T. is changing
Nove
l
Low High
Common
Ubiquity
Certainty
Why I.T. is changing
Nove
l
Low High
Common
Ubiquity
Certainty
Why I.T. is changing
INNOVATION
Nove
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Low High
Common
Ubiquity
Certainty
Why I.T. is changing
INNOVATION
COMMODITY
Nove
l
Low High
Common
Ubiquity
Certainty
Innovation of CRM.
Why I.T. is changing
Nove
l
Low High
Common
Ubiquity
Certainty
Mid '80s DB marketing.
Why I.T. is changing
Nove
l
Low High
Common
Ubiquity
Certainty
CRM products90’s
Why I.T. is changing
Nove
l
Low High
Common
Ubiquity
Certainty
Why I.T. is changing
“Cloud Providers”like
Salesforce
Nove
l
Low High
Common
Ubiquity
Certainty
Accounts Payable
Company Web site
Wiki
Expense Procedure
Payroll
Social Network Analysis
Why I.T. is changing
Nove
l
Low High
Common
Ubiquity
Certainty
Accounts Payable
Company Web site
Wiki
Expense Procedure
Payroll
Social Network Analysis
Why I.T. is changing
Nove
l
Low High
Common
Ubiquity
Certainty
Why I.T. is changing
Nove
l
Low High
Common
Ubiquity
Certainty
Why I.T. is changing
Features
Nove
l
Low High
Common
Ubiquity
Certainty
Widespread
Why I.T. is changing
Nove
l
Low High
Common
Ubiquity
Certainty
Widespread
Feature Complete
Why I.T. is changing
Nove
l
Low High
Common
Ubiquity
Certainty
Widespread
Feature Complete
Why I.T. is changing
Nove
l
Low High
Common
Ubiquity
Certainty
“as a Service”
Why I.T. is changing
John McCarthy
Utility Computing
Why I.T. is changing
ServicesProductsBespokeInnovation
highly disruptive
Why I.T. is changing
Joseph A. Schumpeter (1883 - 1950)
The fundamental impulse that sets and keeps the capitalist engine in motion comes from the new consumers, goods, the new methods of production or transportation, the new markets, the new forms of industrial organization that capitalist enterprise creates.
Why I.T. is changing
The fundamental impulse that sets and keeps the capitalist engine in motion comes from the new consumers, goods, the new methods of production or transportation, the new markets, the new forms of industrial organization that capitalist enterprise creates.
Joseph A. Schumpeter (1883 - 1950)
newnew
new new
Why I.T. is changing
Joseph A. Schumpeter (1883 - 1950)
CreativeDestruction
Why I.T. is changing
ServicesProductsBespokeInnovation
Commoditisation
Why I.T. is changing
ServicesProductsBespokeInnovation
Why I.T. is changing
Power
ProductsBespokeInnovation Internet
Hardware
Why I.T. is changing
Power
ProductsBespokeGoogle Internet
Hardware
Why I.T. is changing
Operating System
CPU Memory I/O
Hypervisor
Why I.T. is changing
Database Framework
Operating System
CPU Memory I/O
Messaging
Hypervisor
Why I.T. is changing
Database Framework
Operating System
CPU Memory I/O
Messaging
Application Service
Hypervisor
Why I.T. is changing
Service
Database Framework
Operating System
CPU Memory I/O
Messaging
Application
Hypervisor
Why I.T. is changing
Service
Database Framework
Operating System
CPU Memory I/O
Messaging
Application
Hypervisor
Why I.T. is changing
Service
Database Framework
Operating System
CPU Memory I/O
Messaging
Application
Hypervisor
Why I.T. is changing
Service
Database Framework
Operating System
CPU Memory I/O
Messaging
Application
Hypervisor
10,000 x
Why I.T. is changing
Herbert A. Simon (1916 - 2001)
Componentisation
Why I.T. is changing
Database Platform
Operating System
CPU Memory I/O
Messaging
Application Service
Hypervisor
Why I.T. is changing
Database Platform
Operating System
CPU Memory I/O
Messaging
Application Service
Hypervisor Infrastructure
Why I.T. is changing
Database Platform
Operating System
CPU Memory I/O
Messaging
Virtualisation
Platform
Infrastructure
Application Service
Why I.T. is changing
Database Platform
Operating System
CPU Memory I/O
Messaging
Application Service
Virtualisation
Application
Platform
Infrastructure
Why I.T. is changing
ServicesProductsBespokeInnovation
Platform
Application
Infrastructure
Disruptive Shift
Why I.T. is changing
Nove
l
Low High
Common
Ubiquity
Certainty
“as a Service” industry
Why I.T. is changing
John McCarthy
Utility Computing
Why I.T. is changing
Joseph A. Schumpeter (1883 - 1950)
CreativeDestruction
Why I.T. is changing
Herbert A. Simon (1916 - 2001)
Componentisation
Why I.T. is changing
ServicesProductsBespokeInnovation
(Componentisation)
Platform
Application
Infrastructure
Why I.T. is changing
“Cloud computing” is a consequence of economic, commercial, business cultural and technological conditions that have combined to cause a disruptive change in I.T. towards a service based economy.
Why I.T. is changing
Benefits & Risks.
Why I.T. is changing.
• Economies of scale. (volume)
Benefits & Risks of Cloud Computing
• Economies of scale. (volume)
• Pay per use. (utility)
Benefits & Risks of Cloud Computing
• Economies of scale. (volume)
• Pay per use. (utility)
• Speed to market. (componentisation)
Benefits & Risks of Cloud Computing
• Economies of scale. (volume)
• Pay per use. (utility)
• Speed to market. (componentisation)
• Focus on core. (outsourcing)
Benefits & Risks of Cloud Computing
Nove
l
Low High
Common
Ubiquity
Certainty
You
Benefits & Risks of Cloud Computing
Nove
l
Low High
Common
Ubiquity
Certainty
You
Market
Benefits & Risks of Cloud Computing
Nove
l
Low High
Common
Ubiquity
Certainty
Competitive Gap
You
Market
Benefits & Risks of Cloud Computing
Professor Leigh M. Van Valen
Red QueenHypothesis
Benefits & Risks of Cloud Computing
The need to constantly evolve in order to stand still relative to an eco-system.
Professor Leigh M. Van Valen
Benefits & Risks of Cloud Computing
http://www.flickr.com/photos/privatenobby
http://www.flickr.com/photos/billege
http://www.flickr.com/photos/giddygoose/
• Economies of scale. (volume)
• Pay per use. (utility)
• Speed to market. (componentisation)
• Focus on core. (outsourcing)
• Greener (efficient supply & demand)
Nove
l
Low High
Common
Competitive Gap
Market
You
Benefits & Risks of Cloud Computing
Benefits & Risks of Cloud Computing
ServicesProductsBespokeInnovation
Platform
Application
Infrastructure
Disruptive Shift
Transition
Benefits & Risks of Cloud Computing
• Management.
Transition
Benefits & Risks of Cloud Computing
• Trust.
• Management.
Transition
Benefits & Risks of Cloud Computing
• Trust.
• Transparency.
• Management.
Transition
• Trust.
• Security of supply
• Transparency.
• Management.
Benefits & Risks of Cloud Computing
Nove
l
Low High
Common
Ubiquity
Certainty
“as a Service” industry
Benefits & Risks of Cloud Computing
Transition
• Trust.
• Security of supply.
• Transparency.
• Management.
General
• Suitability.
Benefits & Risks of Cloud Computing
Transition
• Trust.
• Security of supply.
• Transparency.
• Management.
General
• Price competition.
• Suitability.
Benefits & Risks of Cloud Computing
Transition
• Trust.
• Security of supply.
• Transparency.
• Management.
General
• Suitability.
• Lock-in.
• Price competition.
Benefits & Risks of Cloud Computing
Transition
• Trust.
• Security of supply.
• Transparency.
• Management.
General
• Suitability.
• Lock-in.
• Second sourcing.
• Price competition.
Benefits & Risks of Cloud Computing
Benefits & Risks of Cloud Computing
Adoption Barriers
Canonical and the Cloud.
Benefits & Risks.
Why I.T. is changing.
Canonical and the Cloud
• Fastest growing Linux-based operating system.
Canonical and the Cloud
• Fastest growing Linux-based operating system.
Canonical and the Cloud
• Over 10,000,000 users.
Transition
• Trust.
• Security of supply.
• Transparency.
• Management.
General
• Suitability.
• Lock-in.
• Second sourcing.
• Price competition.
Canonical and the Cloud
Electricity
Canonical and the Cloud
BOOM!
Electricity
Canonical and the Cloud
Standard Output
BOOM!
Canonical and the Cloud
Application
Platform
Infrastructure
Canonical and the Cloud
Application
Platform
Infrastructure
Canonical and the Cloud
Data
Application
You
Canonical and the Cloud
Platform
Operating System
Hypervisor
Bare Metal
Data
Application
Provider(i.e. Google App
Engine)
Canonical and the Cloud
Platform
Operating System
Hypervisor
Bare Metal
Data
Application
BOOM!
Canonical and the Cloud
Platform
Operating System
Hypervisor
Bare Metal
Platform
Operating System
Hypervisor
Bare Metal
Data
Application
BOOM!
Canonical and the Cloud
Platform
Operating System
Hypervisor
Bare Metal
Platform
Operating System
Hypervisor
Bare Metal
Data
Application
Multiple Providers
Canonical and the Cloud
Platform PlatformEasy
Switching
Data
Application
Operating System
Hypervisor
Bare Metal
Operating System
Hypervisor
Bare Metal
Canonical and the Cloud
Platform Platform
Data
Application
Operating System
Hypervisor
Bare Metal
Operating System
Hypervisor
Bare Metal
Standard Output
Canonical and the Cloud
Paul Baran
Canonical and the Cloud
IPX / SPXBanyan Vines
AppleTalkSNA
Decnet
Canonical and the Cloud
IPX / SPXBanyan Vines
AppleTalkSNA
Decnet
TCP/IP
Canonical and the Cloud
IPX / SPXBanyan Vines
AppleTalkSNA
Decnet
TCP/IP
Open
Canonical and the Cloud
IPX / SPXBanyan Vines
AppleTalkSNA
Decnet
TCP/IPBind
SendMailApache
Open SourceOpen
Canonical and the Cloud
TCP/IP
IPX / SPXBanyan Vines
AppleTalkSNA
Decnet
Innovation
(Componentisation)
Canonical and the Cloud
Application
Platform
Infrastructure
Canonical and the Cloud
Application
Platform
Amazon EC2
Canonical and the Cloud
Beta program for Ubuntu Server Edition
on Amazon EC2.
http://www.ubuntu.com/ec2
Canonical and the Cloud
Eucalyptus
Canonical and the Cloud
Private in-house cloudmatching
Amazon EC2 API
Canonical and the Cloud
Canonical and the Cloud
Bare Metal
Hypervisor
Private Cloud
Canonical and the Cloud
Bare Metal Bare Metal
Hypervisor Hypervisor
Amazon EC2 Private Cloud
Canonical and the Cloud
Bare Metal Bare Metal
Hypervisor Hypervisor
Canonical and the Cloud
Amazon EC2 Private Cloud
Easy Switching
• Economies of scale. (volume)
• Pay per use. (utility)
• Speed to market. (componentisation)
• Focus on core. (outsourcing)
• Greener (efficient supply & demand)
Nove
l
Low High
Common
Competitive Gap
Market
You
Canonical and the Cloud
CompetitiveMarket
Canonical and the Cloud
Recap
Commoditisation
ServicesProductsBespokeInnovation
Recap
Nove
l
Low High
Common
Ubiquity
Certainty
Accounts Payable
Company Web site
Wiki
Expense Procedure
Payroll
Social Netwok Analysis
Recap
Nove
l
Low High
Common
Ubiquity
Certainty
INNOVATION
COMMODITY
Recap
As IT becomes ubiquitous it has no strategic value
Nicholas Carr
Recap
ServicesProductsBespokeInnovation
Platform
Application
Infrastructure
Disruptive
Recap
Nove
l
Low High
Common
Ubiquity
Certainty
“as a Service” industry
Recap
John McCarthy
Utility Computing
Recap
It’s like computers on
the internet, innit.
• Economies of scale. (volume)
• Pay per use. (utility)
• Speed to market. (componentisation)
• Focus on core. (outsourcing)
Recap
• Economies of scale. (volume)
• Pay per use. (utility)
• Speed to market. (componentisation)
• Focus on core. (outsourcing)
• Greener (efficient supply & demand)
Nove
l
Low High
Common
Competitive Gap
Market
You
Recap
Transition
• Trust.
• Security of supply.
• Transparency.
• Management.
General
• Suitability.
• Lock-in.
• Second sourcing.
• Price competition.
Recap
Standard Output
Recap
IPX / SPXBanyan Vines
AppleTalkSNA
Decnet
TCP/IPBind
SendMailApache
Open SourceOpen
Recap
Bare Metal Bare Metal
Hypervisor HypervisorStandard Output
Amazon EC2 Private Cloud
Recap
Recap
Private in-house cloudmatching
Amazon EC2 API
CompetitiveMarket
Recap
Thank you
