GERALD S. DOYLE LTD.Manufact"rers' Agents.

representing in NEWFOUNDLAND

• The Dr. A. W. Chase Medicine • John Steedman & Co.Co., Ltd. • Scott & Turner, Ltd.

• Life Savers Corporation. Seeck & Kade, Inc.• The Centaur Company. Ex-Lax, Inc.• The Prophylactic Brush Co. • Lux Vise!, Inc.• The Procter & Gamble Foster-Dack Co., Ltd.

Distributing Co. • Scott & Bowne.• William R. Warner & Co., Inc. • Sterling Products International• The Dodd's Medicine Co., Ltd. Inc.• American Hard Rubber Co. • Affiliated Products Inc.• The Denver Chemical Mfg. Co. • Maryland Glass Corporation.• Richard Hudnut. • Vick Chemical Company.• Templeton's Limited. • Carter Products, Inc.• The Allcock Manufacturing Co. • R. B. Davis Sales Co.• Fellows Medical Manufacturing • International Cellucotton

Co. Products Co.• Chesebrough Manufacturing Co. • The Seamless Rubber Co.• Shirriff's Limited. • Three in One Oil Company.• The Bayer Co., Ltd. • The Chas. H. Phillips Chemical• Bristol-Myers Company. Co.• Lambert Pharmacal Company. • The Campana Corporation.

Over a thousand distributors in Newfoundland

and Labrador. Our salesmen cover the entire country.

GERALD S. DOYLE LTD.335 Water St. St. John'S, Newfoundland

• A frequent visitor to our office thes(:days is Walter J. Cross, a former medicalsergeant with the R.C.A.F. and knownin the vicinity of Cape Bauld, wherehe spent 18 months during the war, as"The Doctor".

So intrigued did this young Montrealerbecome with Newfoundland that he hasdeveloped something of a missioneryzeal in telling the outside world aboutit. Carving out a writing career forhimself since his discharge from theR.C.A.F., he has written a number ofstories for juveniles, about Newfound­land and also did a couple of finearticles about the economic possibilitiesof the northern part of the country forour own magazine.

While he supports himself by generalfree-lance writing, he is gathering mater­ial for a historical novel about New­foundland set in the northern peninsulawhich he has come to know so well.

He is going to the United States soonto rake :l two-year course in fictionwriting. After that he has promisedto ::iettle down and do that Newfound­land novel.

We expect to be still around in twoy(:ars and are looking forward toreviewing Walter's book.

• Into our office one day during themonth came Hal House, ener,geticmanaging director of the Corner Brookfirm of Goodyear and House Ltd., totell us all about the Western MemorialHospital to be erected in Corner Brookas a memorial to the war-dead of theWest Coast.

In 3. whirlwind ten-day campaign,June 6 to 16, Mr. House told us, theWest Coast raised in cash and salarydeduction pledges, $240,000 - $11 5,000

W ALTER J. CROSS

ov(:r the objective of the campaign whichhad been set at SI25,OOO. Contributionsin many instances are spread over athree-year plan.

Bowaters donated $50,000 to raise thtamount to $290,000 and a somewhatsurprised Government in St. John's,which had pledged itself to match thepeople's contribution dollar for dollarup to an optimistic $175,000, is nowcommitted to pay over that full amountto bring the total collection up to5465,000.

Soon now therefore, on a site asyet unselected in Corner Brook, willrise a brand·new, 75-bed hospital withall modern equipment. A fitting memorialto gallant fighting men and a realtribut(" to the public spirit of the WestCoast.

Good Show, Chaps!

• Hitching his horse to a convenientlamp-post, settling away his six-guns

Atlantic Guardian is published monthly by Ewart Young, 985 Sherbrooke Street W., Montreal,Quebec, Canada. Authorized as Second Closs Motter by the Post Office Deportment atOttowa. Subscription rates: Canada and Newfoundland $1.50 per year; United States andall other countries $2.00. Single copies 15 cents (20 cents in U.S.I. Printed by WoodwardPress Inc., Montreal. Newfoundland Representative: H. N. Haken, 175 Water St., St. John's.

ATLANTIC GUARDIAN

and scaling his ren-gallon sombreroonto our hat-rack, Charlie White, ofBurin and New York. jingle jangledinto the office the other day to tell usabout his experiences as the Newfound·land writer of a cowboy song in TinPan Alley.

The song in question is called "GetAlong, Old Buster" written by Charlie,to the music of Allan Pittman. andpublished by Brown & Henderson inNew York.

Charlie, who had been song-writingwith indifferent success in Burin forsome years, clicked with "Old Buster"about 8 months ago and almost im­mediady set our to storm New York.With Allan Pittman, who left St. John'ssome time ago and is now working andwriting music on a dairy farm nearNew York, and near the big names inthe musical world, he is working onother songs which they hope to havepublished as soon as "Old Buster" beginsto get around,

It takes courage, real courage, totackle New York like that. We wishthe boys every success in the worldbecause they deserve it if anyone everdid.

• The proud papa of a-year·old John(Buddy) Cook, of Corner Brook, sent

AUanlic Guardian PtatlormTo make Newfoundland better

known at home and abroad;To promote trade and travel in

the ',lend;To encouraqe development of

the Island', natural resources;To foster good relations between

Newfoundla ..d and her neigh.bon.

"BUDDY" COOK

along to us the accompanying pictureof the smiling young fisherman andhis catch. The P.P. in question isDonald W. Cook, of the accountingdepartment of Bowater's Paper Mills,and he informs us that Buddy is "proudlyholding his first codfish which he ac·tually jigged himself in about 15 fathomsof water off Long Point, Twillingate,while on vacation with me last JuLy,"

Although he strives hard for theproper air of modest nonchalance aboutthe whole thing, the personal creditwhich every father - and we speakfrom experience - takes from theachievements of his children, particularlyhis sons, peeps out from every word ofMr. Cook's letter - and why not?That's a fine boy you have there. Mr.Cook ... Nice fish too.

B.C.

COVER PICTliRE: Rug-making is an important home industry in Newfoundland,particularly among the women of the north where the Grenfell Mission hasfostered such activity as an aid to the family income. The rug pictured follows thefamiliar pattern of the map of Newfoundland. Others feature animals and floraldesigns. A Handicraft Centre has recently been opened in St. John's to encouragecottage industries and to offer help and training to those engaged in making rugs,knitted goods and souvenirs.

2

LARGEST MANUFACTURERSof finest

NEWFOUNDLANDMEDICINAL

COD LIVER OILEXPORTED ALL OVER THE WORLD IN STEEL DRUMS

AND TIN-LINED BARRELS

•Wire for Prices:

w. A. MUNN &. CO.LIMITED

ST. JOHN'S

3

NEWFOUNDLAND

ATLANTIC GUARDIAN

rhe Mo,ollne of Newfo••dlflltd

ATLANTIC GUARDIAN

EWART YOUNGEditor ond Publisher

August

Augasl. 1146

ATLAnTIC GUARDIAn

Br;an Cahill, A.R. ScammellAssociate Editors

Ted Meaney .. Newfoundlond EditorCharity-Anne Gallop . . . . Artist

Contributinq E. J. PrattEditors: jToronto}

F. Fraser Bond W. H. Hatcher(New York) (Montre"l)

Vol. 2 No. a Montrtal, Qllt.

Contents

•MANUFACTURERS

OFHERRING MEAL

andHERRING OIL

James Baird (labrador) limnedComfort Bight, labrador

As the result of patience andScientific Research we are

now producing Herring Meal

and Oil of superior quality.

We also take pride

in ourLABRADOR PICKLED

HERRING FILLETS

Enquiries Invited

•Head Office:

ST. JOHN'S

NEWFOUNDLAND

• Special FeaturesTry the South CoastBy Dorothy MocKay

At lost a Good Reference BookBy Brion Cohill

A Born TrouterBy Ron PolleN

Montreal· Newfoundland'sMarketplace

By Larry Wilson

No Easy Choice(Winnipeg free Press)

• The Old Home Town-14FogoBy Fred W. Earle

• DepartmentsGuardion Angles

Directory of NewfoundlandClubs Abroad

The Editor's Page

14

17

31

10

3848

Try the South CoastBY DOROTHY MACKAY

From Argentia to Port aux Basques

by 5.5. Baccalieu is a pleasant sea

trip guaranteed to cure tired nerves

SO you're tired of the hot dustypavements and the stuffy office;

your nerves are tired which makesyou snap at your co-workers, andyou're not sleeping well.

Let me suggest a remedy. Firstof all throw some "duds" in yourbag (no dress suits, just someclothes in which you can "loaf" andbe comfortable), a small camera andsome money, then hop aboard aT.eA. plane and head for New­foundland.

When you get to St. John's makearrangements for a trip up theSouth Coast on the 5.5. Baccalieu,where the invigorating sea air willsoon effect a cure. All informationregarding rates, dates of sailing, etc.,can be obtained at the RailwayOffice in 5t. John's. To ensuregreater comfort, a few extra dollarswill procure you a cabin de luxefor the trip; these have to beengaged beforehand as they arevery popular with holiday travellers.The most enjoyable time for thetrip is about the second week inJuly and into August when New­foundland weather is at its best.

The regular routine is to leaveSt. John's by rail, usually at 9 a.m.

5

A run of six hours through beautifulscenery takes you to Argentia whereyou join the 5.5. Baccalieu andstart your trip within an hour ortwo. While you await the ship'ssailing Argentia is well worth asight.seeing tour, as this was oneof the Chief American Naval basesin the recent war.

The warning whistle blows andyou hustle on board for the start

TheNewfoundland

RailwayIs

ReadyTo

ServeYou

61ravel

the

OVERLAND ROUTE

ATLANTIC GUARDIAN

of a most enjoyable and interestingeight to ten days. A run of aboutfive hours across Placentia Baybrings you to the magnificient har­bour of Marystown where thescenery is second to none. After anhour or two of unloading cargo andmails the boat goes on to Burin,which is most unusual in its location.Seemingly this place consists of anumber of small settlements, asif some giant took handfuls ofhouses and threw them into onelittle cove or valley after another,calling the whole collection Burin.

One marvels at the expert naviga­tion which can bring ships safelythrough so many narrow passagesand shoals, among numerous islands,

often in impenetrable fog, as is doneat Burin and other places on theSouth Coast.

Space does not permit to dwellon the natural beauty to be found inso many of the ports of call whichare mostly from one to two hoursapart. Delays of an hour or two aremade to land freight at most of thelarger places which give thepassengers time to go on shore forsight-seeing and to stretch theirlegs.

A few hours after leaving Burinthe ship arrives at the thriving littletown of Grand Bank, which maybe termed the capital of the SouthCoast. Grand Bank is the home

"I'llbringtheCoke"

ST. JOHN'SGADEN'S LTD.

NEWFOUNDLAND

6

TRY THE SOUTH COAST

port of many crews who fish on theBanks of Newfoundland each sum­mer. Grand Bank presents a busyscene, especially during Spring whenthe work of getting ready for thefishing voyage is in full swing, andin the fall, which is "settling up"time for the fishermen beforeleaving for their homes in settle­ments all around Fortune Bay.

Harbour Breton is a place ofnatural beauty with its houses strungout along the road which runs alongthe side of the hills surroundingthe harbour, its wooden bridgewhich spans the harbour, and littlegreen-roofed cottage hospital nes­tling on the side of the hill in theshadow of "Dollimont's peak", andnear "man o' wac" brook. Heretoo is the large premises formerlyowned by the English firm of New­man & Co. of which many interest­ing yarns of long ago can be spun bythe oldest inhabitants of the place.

After calling at two or threeplaces we come to Gaultois, an·other spot of beauty with its flourish­ing business on the waterfront, andpretty little village of brightly­painted houses nestling among thetrees on the hillside. The travellerwill have time here to walk on itsroads made partly of logs andskirting the water's edge, and toclimb the wooden steps leading upthe hill to the well-kept littlechurch. Then back to the ship overa little foot-path shaded with trees.

Leaving there the ship heads intoBay d'Espoir for a glorious runof about two hours through a long

7

fjord so narrow one could throwa stone on shore, With luck theboat wi II get to the head of the bayin daylight and sunshine, Thetraveller can recline on deck andenjoy the tang of the sea mingledwith the warm woods-scented airwhich blows off the land,

After leaving Pushthrough, thecoast becomes noticeably bare oftrees and the headlands stand outbared by winter storms and thewave-lashings of many years butpicturesque in their rugged beauty,One wonders why our forefathersever tried to wrest a living in suchformidable places as some of thevillages seen on this part of thecoast, but it may be just such condi­tions that bred the race of brave and

(Continued on poge 33)

Touristsand Visitors to St. John'sare cordially invited tovisit our spacious, wellstocked De partment

Stores.

ANGLERS AND SPORTSMEN

ARE SPECIALLY CATERED TO

REGARDING OUTFIT AND

FOOD SUPPLIES

Correspondence is Invited

BOWRINGBROTHERS

LIMITED

\\'ATER STREET

At Last a Good Reference BookBY BRIAN CAHill

NEW FOU.VDLA ND: Economic, Diplomatic and Strategic Studiu, edItedby Dr. R. A. -'lacKay, published under the auspices of the Royal InstilU/eof International Affairs, Oxford Cnit'usity Press, Toronto, 577 pages. $7.5C

THE editor of the weekly bookreview page of the news­

paper for which I work camequietly up behind me one daysome time ago and tapped me onthe shoulder.

"I understand," she saidsternly, "that you come fromNewfoundland."

"Well, yes," I said, "I guessso-but I'm innocent I tell you­I didn't do it."

IICome with me," she said andled the way to her little sanctumwhere she pointed to a huge

Crosbie & Co. Ltd.St. John's

Newfoundland

Exporters:

FISHand

FISHERYPRODUCTS

8

volume in a black and whitejacket that was marked ":'\'ew­foundland" and was shoulderingaside dozens of other little bookson her desk.

"Can you do me a couple ofhundred words on that by Fridaymorning?" she said.

This was Wednesday after­noon and the book was 577 pageslong and weighed at least threeand a half pounds.

"\Vhy sure," I said, "notrouble at all. Friday morning,eh ?" and picking up the volume-using both hands-I staggeredback to my desk with consider­able relief.

That was my first introductionto the finest reference work onNewfoundland that has yet beenpublished: The Economic, Diplo­matic and Strategic studies made-undoubtedly at the cost ofconsiderable amoun ts of timeand money-under the auspicesof the Royal Institute of Inter­national Affairs, edited by Pro­fessor R. A. ]\lacKay of Dal­housie University and publishedby the Oxford University Pressof Toronto.

I lugged the volume home,gave it a quick going over and

(Continued on page 34)

CASHIN OILS LYD.DISTRIBUTORS OF

B-A PRODUCTSIN NEWFOUNDLAND

The appointment of CashinOils Limited as distributors ofBritish American Oil productsin Newfoundland is one moreindication of the high standardmaintained by this great Com­pany.

British American Petroleumproducts are produced in Cana­da's most modern refineries togive you the highest qualitythat money can buy. L. V. Cashin

PEERLESSMo:,~~~~4f1 n

'~~

9

The Old Home Town-14

FOGOFogo has an eventful history, is famous as a fishing

station, and as the birthplace of Pamela Simms

BY FRED W. EARLE

DISCOVERED by Jacques Cartierin 1534; wrested from the

unfortunate Beothuck Indians byEnglish, French, Spanish, Basqueand Portuguese fishermen; a battle­ground for Englishmen and French­men as they fought for the domina­tion of North America; birthplaceof the lovely and mysterious PamelaSimms who dazzled Europeansociety of the late 18th century andwas the bride of the gallant Irishrebel Lord Edward FitzGerald, thelittle fishing town of Fogo has aneventful past and a promisingfuture.

10

The tender love story of PamelaSimms and Lord Edward FitzGeraldwas more widely known to an earliergeneration than it is today. Pamelawas a mysterious beauty who firstappeared in France as a member ofthe household of the Duke ofOrlean; about 1780. Later whenthe revolution forced the Duke toflee to England she took a leadingplace in English society where herbeauty and talent overcame a certainmystery surrounding her birth andbackground. In 1792, she marriedLord Edward FitzGerald "a greatsoldier but a shockingly poor con-

spirator" who gave up rank andfortune in the service of the Englishking to fight in Ireland and wanderin exile in Europe in the cause ofIrish freedom. After only a fewyears of marriage her young hus­band, whom she accompanied inmuch of the danger through whichhe passed, was betrayed - mainlythrough his own trusting nature ­and executed.

In Fogo they know the story ofPamela well. She was, they will tellyou, the natural daughter ofJeremiah Coughlean, high-bornBritish Naval officer who was incommand of the small garrison that

defended Fogo against the French,and Nancy Simms, the prettydaughter of a local fisherman. Shewas born in 1773 at Fogo and laterCoughlean, a shrewd character whodid a little commercial business inaddition to his military duties andamassed a considerable fortune, tookher and her mother to live withhim in England. The little girl wasnamed Nancy, after her mother, andwas known as "the prettiest girl inEngland". At the time she attractedthe attention of the Duke of Orleanswho wanted an English-speakingcompanion for his numerous familyof daughters in France. When she

Servitlg Newfomldland with the productsof Industrial Chemistry

11

ATLANTIC GUARDIAN

joined the household of the Dukeher name was changed to Pamelaand she started on the road that ledher lo high fame and great sorrow.

Cartier the Discoverer

Jacques Cartier, on his voyage tothe St. Lawrence River in 1S8~, wasthe first white man to enter Fogo.Inside the narrow entrance he founda peaceful harbour where firs andspruce grew abundantly. Prior tothis disco"ery Fogo was frequentlyvisited by the Beothucks who camein the spring and summer to getfish, the eggs of numerous birdsand often the bi rds themselves.

As the fishing industry developedin Newfoundland other white mencame to Fogo. At the close of the

seventeenth century it had becomea permanent fishing settlement andin 1738 had a population of twohundred and fifteen. The yearspassed and the business of Fogochanged from the English merchantsto the control of local men. It hasdeveloped through the days ofsailing vessels to the steamships,and today Fogo enjoys service, in­directly, by air.

The soil of Fogo is sufficientlyfertile to help the vegetable supplybut the source of livelihood dependschiefly upon the surrounding waters.Salmon, lobsters and herring aretaken and so are seals in season,but the mainstay is the "dependable"cod. Fogo has exported as many assixty thousand quintals of dried cod-

PURITY~fn

PURITY OATS

F[OURaif,~~

PIONEER FEEDSh~~=~

.03

WESTERN CANADA FLOUR MILLS CO. LIMITEDTORONTO, CANADA

12

FOGO

fish annually. Dried codfish is stillexported today but a large portionof the catch now is tinned fresh.

A new canning factory, whichonly recently began operating, pro­mises vast improvements in itsannual production. This plant willgive needed employment in thecommunity and will place manythousands of dollars in circulation.Two oil factories purchase andmanufacture the cod liver whileanother factory processes the fat ofseals taken at Fogo and neighbour­ing settlements. Four small cooper­age plants, a forge, and a sheetmetal shop are further sources ofemployment.

Promised New Hospital

Fogo itself is the main settlementof an island bearing the same name.There are upwards of five thousandpeople living at \'arious points onthe island and about thirty miles ofpublic roads make inter-communica­tion possible although they havesuffered from lack of upkeep.

For the past two or three yearsmedical and nursing services havebeen almost unprocurable. In \'iew

of this a delegation proceeded toSt. John's in December, 1945, andplaced the matter before the au­thorities. As a result the Com­missioner for Public Health andWelfare has given the assurancethat a cottage hospital will beerected this year. The people havealready subscribed, in cash andpromises, five thousand dollars.

People Education Minded

To date Fogo is not an incorpo­rated town and so no municipaltaxes are paid.

There are keen sportsmen inFogo. Shooting is the principal in­terest. In winter the bowling alleysare the centre of attraction indoors,while skating, ice-boat sailing andhockey offer fun in the open air.Summer brings salmon and troutfishing, swimming and boating.

At the moment one new school iscompleted, another is under con­struction, and work on the thi rdwill begin very shortly. Educationis taken very seriously here. Thepeople of Fogo know that the youthmust be properly trained else thegrowing town will not progress andprosper.

BAINE, JOHNSTON Ii I:DMPANY LIMITED~'stablislu'(l 1780

AGENCY DEPARTMENTSt. John's, Newfoundland

RepresentinA: Canadian und Arneril"an Firms forElectric Ranges, Wushing Machines, Radios, RefJ'igeralors, etc.

Inquiries Invited

13

A BORN TROUTERBY RON POLLETT

1;\ some parts of 0:ewfoundlandalmost every boy is either

born a trouter or can tracts themalady with his first pair ofhard boots. A sure sign a boyhas trou t fever is tha t he willquit a nice, warm bed andscrabble off into the raw .\prildawn, eyes shining, troutpole on

eveR,.. PO~T Of"~,CC I~ A BON

MAQC"'r:. &,",O':>~'NC 'j'CC:>OT.

l~ YOU CAN'T CDMt:: TO eON

MAACIolt::. &ON MARCl-lC """1..1..

COMC TO YOU. ~CNO YOUROA.OCl:l BY MAU.•. 'T _ or:.PP'OMI:>TLY ANO CARC u .....,· 1'''.''1:0

oqy COOO../'

ST. JOHN'S, NFLD.

What Happens to the New­

foundland-Bred Trouter Who

Goes to Live in the Big City?

his shoulder, hooks sprouting inthe pique of his cap. There is noknown cure, but that's all right solong as the youngster stays in1'Iewfoundland. It is only whenhe goes somewhere else to livethat it hurts. I ought to know.

Me? I was born that way.Handed down from a grand­father.

At the tender age of three (soI've been told), out of a clearsky I started "trouting" with apinhook and a piece of thread inthe family well. But my earliestrecollection of the real thing is ayear or so later when Dadshouldered me to a nearby pond.He handed me a bamboo pole, atrouthook with black threadganging, and a genuine barkedline of herring-net twine; and Ihad a small Royal BakingPowder can full of worms I haddug myself. It must have beenan auspicious beginning for I'vehad ants in my pants ever since.

It was not long before theartist in me began to show: I

WE HAVE A LARGE SELECTION OF RECORDS• Cowboy • Irbh • Hillbilly • Reels • Jigs • Square Dance

Also Popular Numbers - Write for List

"GUS" WINTER, LTD., 248 Water St. - - - • St. John's, Nfld.

14

A BORN TROUTER

developed a preference - aspecialty. It was worms. Everyspring I sifted tons of loam inour cabbage garden and up­turned innumerable rocks seek­ing the special kind I fancied.But the extra toil was well re­warded: the bait was so good Icaught more and bigger troutthan any other boy.

It was a long wait while theponds and streams were lockedup for the winter, but with thefirst breath of spring I was at theparsonage door with a skiverfulof speckled beauties for theminister's table. I recall thecook, whose job it would be toclean the trout, always gave me adirty look; but the holy man,whom I somehow contrived tomeet, invariably patted me onthe head and gave me a shinyten-cent piece that I found ever

so hard to put into the collectionplate come Sunday.

Hardships meant nothing.Without watertight bootsagainst the ice-cold streams,when I found it necessary towade I simply waded. And whenI returned home at dusk, halffrozen and boots squishing brookwater, my mother got so madthat on several occasions shegrabbed an axe and chopped mypole to pieces on the spot. ButDad always got me another. Hesaid my case was hopeless.

EXPERT AT FIFTEENAt fifteen I was already an

expert. I had only to glance atthe markings or "build" of atrout to tell what pond or gullyit was fished from; and while theordinary trouter still employedthe crude, old-fashioned methods

(Continued on page Z6)

TOIONTO, CANADACHICAGO, U.s.....

C~

THE COLEMAN LAMPAND STOVE COMPANY LIMITED

are alwal" assured or the~,..beo yov. bur dependable Cole­man. WbuC"l'U you are there is• Colemaa dealer to set"t'e youwith dependable COLEMANappliaocn Lad .~ice..

For 0.,.« (ony ff:US COLEMANhl.$ buill • reputation (or de­pendability io IigbtioJ. cookiogLad heating appliaaces. Buillfrom the same ant quality maotm.15 as alw.,.•• with the u·dllSin Colan.n fUlures, you

15

THE FISHERMAN'S LAMPu Budt bJ. .l!ad a .l!4e -etime"

The Very Thing ForNewfoundland's FishingBoats, Schooners. fishingrooms and to light theway on village roads.Heavy guage steel, water­proof and powerful beam.Simple to operate.

Two Standard No.6 dry cellbatteries fit this machine,

Price $10.00Complete with Batteries.

Size 7%/1 wide and 7 1.i" high.

Used by the United States Navy, . It Must be Good!

•I"Ql:I~IES I"'·ITED

WHITEHALL'S REG'D.IMPORTERS AND DISTRIBUTORS

DEPT. 401 1410 STANLEY STREET

MONTREAL, Que.

16

MONTREAL

CANADA'S NATIONAL AIR LINE

2 FLIGHTS DAI LTTO

SYDNEY - HALIFAXMONCTON - MONTREAL

Lv. St. John's - 1.10 p.m. - 9.25 p.m.

-FARES-T. On. way Return

SYDNEY $35.10 $63.20HALIFAX 48.95 88.15MONCTON 50.50 90.90MONTREAL 76.20 137.15

No extra ,eaf charge-Complimentary meals aloft-Stewordess service

T.C.A is the fast, convenient,comfortable way.

Ticket office-Newfoundland Hotel - Phone 3062or your Travel Agent

Air Mail Air Expr•••

TIIANS-CANADA~..&t~International • Trans-Atlantic

MON T R E A L

BY LARRY WILSON

of

Compliments

CanadianIn9er8011·R.and~8d~~-Mooorn.aAl.Qu... lM.>..-lsS"Ul~Qv-;

converted to peacetime uses, haveadded to Montreal's eminence as asource of manufactured commodities.One such plant, for _example, isturning out pre-built houses.

Other industries too numerousto mention in any specific detailhave sprung up from the conversionof war plants. Heavy industry isnow being supplied by plants that,

THE Montreal-Newfoundlandservice of Trans-Canada Air­

lines forges yet another link be­tween two great centres of theNorthern Hemisphere. But it is notthe only link.

If, for the moment, we consideraviation alone, we can plainly seethat the.e two great centres arefitted by geography to play com­plementary roles. Thus the linkbetween them is not a result of the ,--------------,war, but of inevitable circumstances.The war, which gave great impetusto aviation, perhaps hastened thislink. But at all events it was in thecards.

While on the subject of aviation,it may be pointed out that New­foundlanders, visiting Montreal,will become conscious in more waysthan one of the direct and indirectboost that aviation has given to theCanadian metropolis. During thewar it was a great terminus of trans­Atlantic air traffic. So it continues.During the war, Montreal was thescene of many airplane factories.Some manufacture goes on still, andwill play an important part inpopulating the wor!,!, s air lanes.But for the most part these factories, L... ....I

19

ATLANTIC GUARDIAN

in wartime, built ships and tanksand guns. Of special interest toNewfoundland is the fact thatMontreal has become a source ofsupply for aluminium and light­metal alloy kitchenware and otherarticles, made from Province ofQuebec aluminium. Another newdevelopment is Montreal's growingimportance as a centre for fashiongoods. This latter departure owesmuch of its growth to the Frenchpopulation of the metropolis. Whilethe great fashion houses of Pariswere cut off by the war and itsaftermath, it was natural thatMontreal should fill the gap. Now,as Newfoundland buyers alreadyhave found, Montreal has developedits own modes, which are midwaybetween the extremes of Paris andNew York, and eminently suitabiefor both Canadian and Newfound­land tastes.

Plastics are new materials of thismodern age. In the marketplace ofMontreal, buyers will find them inseemingly infinite variety. A rain­coat light as tissue and even moretransparent is an example. Such a

raincoat folds up and tucks awayin pocket or handbag. There areplastic eyeglass frames, hairbrushes,cups and saucers and plants - andso on through a never-endinglist. Nylon stockings and' undies,made of a sort of plastic, are still,alas, a rarity, but their plentifularrival on the Montreal market willnot be too long delayed.

Trade Favours Manlreal

Of particular interest to New­foundlanders is a recent statementby Walter H. Thistle, a Newfound­lander now resident in Montrealas a buyer for the Newfoundlandtrade.

"I would say," he stated, "thatbefore the war the percentage ofNew York purchases by Newfound­landers, as compared with thosemade in Montreal, was as 80 to 20.Now it is the reverse. Newfound­landers buy $80 worth in Montrealfor each $20 worth in New York.That, at least, is the way I see it."

"There's a reason, too Canadahas done a better job in clamping

When in Montreal Drop in to See Us

SAMPLE DRESS INC.,Belga Building· 372 51. Calherine 51. Wesl

MONTREAL, CANADA

SubJidiary:

GIRLS TOWN INC.,

MANUFACTURERS OFCHILDREN'S WEAR

Manofuuurers of Popular.price Ladiu' Dresses and Sporuwear

20

MONTREAL-NEWFOUNDLAND'S MARKETPLACE

"We are finding that Newfoundlanders visit Montreal on theirbuying trips in ever increasing numbers. This is a very encouragingsign of the times, and we welcome it. Just as Canada has becomeone of the world's greatest expotters, so the Canadian metropolishas increased in importance as a great marketplace. Indeed, facedwith the task of pointing out its teally immense variety of products,one would hesitate where to start."

"Suffice it to say that invariably, when a Newfoundland visitorcomes to consult us, we are able to turn up an excellent selection ofsources from which he may satisfy his specific needs. Besides havingthe rest of Canada to draw upon, Montreal is fortunate in beingthe home of a rich variety of industries, some quite new. Our relationswith Newfoundland have always been mutually profitable, and forthis no small measure of thanks is due to the fact that a great water­way - and now a great airway - connect us. Those coming to us fromNewfoundland will always find welcome on the mat at the MontrealBoard of Trade!"

H. C. BEATTY,General Manager, Afontreal Board 0/ Trade.

down price ceilings and preventinginflation. There are many examplesof this. Recently in New York Inoticed an article of cotton goodsthat cost $5.75, as against $2.75for the comparable article in Canada.This of course is an extreme case- but all the same I would liketo draw attention to the fact thatthe Canadian article was made ofAmerican cotton. In dress goodsMontreal has improved its stylingso that now it often equals the bestof the United States and in somei~stances surpasses it. Yes, I'd sayyou can notICe the progressive im­provement with each six monthsthat passes."

21

"The Department of Trade andCommerce at Ottawa is, to myknowledge, doing its utmost to en­courage Montreal to compete withNew York, and particularly sowhere Newfoundland is concerned.Newfoundland seems to occupy.acherished spot in the Canadian heart.Even. though Canada has been inshort supply herself in some thingsof recent years, and has had tocurtail some of her exports, she hasal ways given a particular priority toNewfoundland. I hear that New­foundland purchases in Montrealamount to about $5,000,000 a year.I can add with certainty that thesebuyers get excellent value for theirmoney."

ATLANTIC GUARDIAN

But the story does not end there.For Newfoundlanders and, indeed,for members of many parts of theworld far and near, Montreal haslong been a marketplace. Canada'schief outlet to the East, it has beena world port for centuries, and nowranks second only to New York inNorth America. Latterly it hasadded to its laurels as a great manu­facturing centre. With all this, asnecessary concomitants, go manyother features found in a metropolis.It is a city of fine streets, greatdepartment stores, tall buildings,theatres, museums, two universities.A sound, businesslike city, it finastime for the arts and the lightersides of life. It is a centre for sym­phony concerts. Possessed of a solidfinancial district reminiscent ofNew York's Wall Street, it also

MEMOTo, The Newfoundland T...deFrom: Economic JobbersWhol.sal.r, of Men'" Women', and

Children', Reodymade,

Gr••tings from Montreal. W.have had the pleasur. of servingyou for some yean and lookforward to doinG business withyou for many years to come.

Call and s•• us when you or. intown, or write to us about your

"••d•.

ECONOMIC JOBBERS3823 St lawrence Boulevard,

Montreal, Quebec.

22

sports its Gay Neon Way. It hasclubs like those of old London, andalso some night clubs of Broadwayinspiration. Its downtown sky­scrapers include the most massivebuilding in the British Empire, butit also has some magnificent parks,including the splendid natural parkof Mount Royal, popularly knownas the Mountain, which is unrivaledanywhere for sheer unspoiled beautyin the midst of an extensive moderncity.

Attractive, too, to buyers fromout of town are Montreal's famoushotels. Having grown in commer­cial importance far beyond normalprewar anticipations, Montreal ad­mittedly has few empty rooms in itshotels, especially when conventionsare in town, and visitors fromNewfoundland will be well advisedto book their accommodations inadvance. The metropolis is, how­ever, adding yet another great hotelto its downtown aggregation. Allthese hotels compare with theworld's finest; yet their rates arereasonable.

It may be added that Newfound­landers will find Montreal's busi­nessmen, like its products, muchafter their own heart. For the tradi­tions that made Montreal are similarin many respects to those that madeNewfoundland. Their historic back­grounds and geographical latitudeare comparable; they both are in­timately connected with the sea.

And in this modern Air Age,their affinity is indubitably destinedto grow ever closer.

Obtainable atLeading Jewellers

w. H. THISTLE & CO.

ST. JOHN'S.

Distributing Agents for Newfoundland

23

MONTREAL

Alfred Lambert Incorporated50 St. Paul Street West

MONTREAL

Manufacturers oj

Leather a>Id Rubber Footwear

CANADA'S LARGEST DISTRIBUTORS

Those interested in obtaiIling stock

in any footwear should contact,

Messrs. STANLEY ELLIOTT LIMITED

ST. JOHN'S NEWFOUNDLAND

for information relative to the liIles

llowavailable.

MAKERS OF THE FAMOUS "ACTON" RUBBERS

25

ATLANTIC GUARDIAN

A BORN TROUTER(Continued from page 15)

of killing a fish, I had devisedthe merciful and expert tech­nique of severing a vital nervewi th the nail. The trou t Ibrought home had a specialflavor at the table, not onlybecause I knew the choice ediblespecies but also, I figured, be­cause they were "butchered"properly. Indeed, as a trouterI might have become inter­nationally famous like Lee Wulfof the tourist bureau-if I hadstayed in Newfoundland. ButI went to live in the States.

That's the sad part of it.Those early years in ew Yorkwere hard indeed-something aborn trou ter should never bemade to suffer. The urge to getout among the woods andstreams was especially strong inspringtime when the live air andsmell of the first blades of grassin the parks told me the troutbrooks in Newfoundland werepurling again. That was thetime of year I started my pil­grimage to a certain spot on42nd Street near Times Square.

It was a restaurant thatboasted an unusual show

window: a glass tank full of themost beautiful and lively troutimaginable. As the fish "par­aded" in this tank, the glint oftheir reddish bellies in the sun­light dazzled the pop eyes offishing-starved country-bredfellows like myself who flattenednoses against the glass. I twassaid there was a larger tankinside, and when a diner orderedbrook trout for supper he washanded hook and line. Morethan once I was tempted to goinside the expensive place butwas afraid the smell of troutfrying might make me drool.

At other times during thoseyears, to gratify my longing forthe streams I spent long after­noons at the Battery aquariummooning about in the troutsection. Here was real oppor­tunity for academic study be­cause the name and descriptionof each species were printed onthe tank, wi th a picture in color.But I confess I was more in­terested in watching the work­ings of the fins and gills than inreading the Latin nomenclature.It was a sorry day for me whennot only the restaurant went by

NORTH SYDNEY AGENCIES LIMITEDWholesale Distributors of All-Newfoundland Products

Fresh, Frozen, Canned, Smoked and SaltFISH of every description

Fresh Salmon - Live Lobsters a Specialty

BLUE PETER BRAND - KING NEPTUNE BRANDNORTH SYDNEY, NOVA SCOTIA

26

New Car/err, now under Cons/ruc/ion

T HIS SPLENDID STEAMER now under construction for the Borden,

Prince Edward Island, Cape Tormentine, New Brunswick service

is expected to be ready for delivery in the fall months of 1946.

Owned by The Department of Transport and operated by The

Canadian National Railways. Will carry nineteen railroad cars,

sixty automobiles and over nine hundred passengers per trip. This

magnificent steamer, diesel electric operated, will replace the

5.5. Prince Edward Island now operating and which for almost

thirty rears carried on so staunchly.

We invite you to visit Prince Edward Island.

Send for free illustrated literature.

THE PRINCE EDWARD ISLANDTRAVEL BUREAU

CHARLOTTETOWN PRINCE EDWARD ISLAND

ATLANTIC GUARDIAN

the board but the aquarium alsowas moved to some remote spot-I never have discovered where.

But all was not lost. Therewas still the sports expositionevery February at GrandCentral Palace. .-\s soon as thedoors were opened 1 was therewith bells on, making- a beelineto the State of :\Iaine exhibitwhere there was always a poolswarming- with trout. .-\nd inla ter years when the :\e\\'found­land Tourist Bureau installed abooth there under direction of:\Iajor Tait, 1 was eag-erly onhand to see Lee \Yulf's latestcolor films and g-ather up abunch of circulars advertising­:\ewfoundland, These 1 boileddown to the pieces on trou tfishing- and read like a letterfrom home.

The objective 01 THE JUNIORTHRIIT CLUB movemenl is 10teach our school children thevalue of saving.

OUR SLOGAN IS

"A Savings Sank Account for every girtond boy in NEWFOUNDlAND."

28

But it was the :\Iaine exhibitat the :\ew York World's Fairthat finall\' made me break downand cn·.. Here was a dream!1 could'stand on a rustic bridg-eand look into what seemed areal stream, and what could bein that stream but trout!Hundreds and hundreds-big­ones and lillie ones and inbetween. Crrouting- in :\Iaine issaid to be almost as g-ood as in:\ewfoundland.) .-\t any rate,that was the "ear I decided indesperation to' take up troutingin :\ew York.

1 had read in the papers about"spoon-fed" trout being loosedevery spring into the reservoirsand canals near the city, but asa :\ewfoundlander 1 was a bityarry as to the kind of fishingsuch a manufacture could pro­duce, But I threw discretion tothe winds and bought a nobbyoutfit like the city fellow uses­a beautiful rod with shiny fer­rules, a chromium-plated reelthat sang like a tenor, spools offinest calj,ut, and a waxed silkline as smooth and solid as a

In Newfoundland through

5 TEE R 5, LI MIT ED

A BORN TROUTER

j!itW jill tlmont ~ottl

TO THE TRAVELLING PUBLICOF NEWFOUNDLAND .

\\'e appreciate your patronage- and are happyto tell you that with additional rooms and CItramodern con'-enienC('s we are now able to ~rve

you e"en better than we have in the past 20years. OUT cuisine. personal service and homecomfort!! have made the Xew Belmont famous.There is a welcome for you at this modern hotelcentrally located midway between the NFLD.Railway terminus and the C.N.R. IItation­right in the heart 01 Xorth Sydney.

ing- as the rod and reel itself.But here r was. r rig-ged up myparaphernalia and elbowed to aspot. On the very first cast rfouled of the fellow on my right.He took it all in stride---atypical city trouter, no doubt.Bu t r did notice his fine bai t.

XQVA SCOTIANORTH SYDNEY

tacker-and waited for the sea­son to beg-in.

NOT EVE A NIBBLEr had been warned not to go

opening- day because the canalbanks would be crowded. rwaited a week to make sure andstarted off early for a place in\Vestchester Count" that re­ported a sig-n of fish. 'When r g-otthere r discovered that othertrouters must also have read thepapers, for they were lined upalong- the bank almost as far asthe eye could see.

r stood around a while tryingto get the feel of things. Herewas no babbling brook with over­hang-ing- crag-s and mossy banksand forest solitude and all theother happy surrounding-s thatare as much a part of real trout-

Does Newfoundland Want New Talent?Experienced Designer, Canadian, seeks new sphere of

interest. Outstanding success in house designing to

suit individual taste. Ten years experience with three

of the largest firms in North America, also Africa,

India and the Far East. Open to consider Newfound­

land offers.

Individual Homes or Contract DesigningWrite Box J, Atlantic Guardiall,

985 Sherbrooke Street W. .Molltreal. Canada

29

ATLANTIC GUARDIAN

For the Woman who hasmore to do than just cook!

TH~. I •

FIREFLY

Housework, (oising a family, home-making.All these ore part of the average woman'stosks, and a cooking range that operateswith a minimum of attention and which willproduce good results is a boon. The Nafco"Firefly" is a smart modern range, guaren·teed to give good old-fashioned results. Intwo sizes, both now supplied with high shelf.In white enamel only. See your neighbour­hood Nafco dealer.

I t was the same kind of wormsI had used in Newfoundland­the small, wiry ones that clingto the hook and stay alive,wriggling, until the cows comehome!

"Brother," I said, "with thatbai t you have the world by thetail." He laughed a queer laughand said the bait made no dif-

SQUID JIGGIN' GROUNDNeWfoundlond~'Sfamous FolkSong recordedby the author,A. R. Scammell,on RCA disks.

RecordJ may be obtained from

Western Publishing Co. Ltd.CORNER BROOK NEWfOUNDLAND

ference; it was his third daywithout even a sign of a nibble.

I caught nothing either, andnever went again. Having thetrout fever is all right in New­foundland. It is only when youlive elsewhere that it hurts.

SIGNS OF THE TIMES

Air Vice Marshall Modie, Col. S.CRards, and Maj.-Gen. Elton arrived inNewfoundland by Canadian transportplane on Monday for a salmon fishingtrip.

- Evening Telegram.

Reservation clerk at the MontrealTrain Travel Bureau: "Everybody seemsto be going to Newfoundland thissummer".

THE UNITED NAIL & FOUNDRY CO. LTD.Hamilton Street

30

St. John's, Newfoundland

No Easy Choice(Willnipeg Freu Preu)

The experience of 12 years, fiveof them among the most prosperousin the island's history, has not soldthe people of Newfoundland ongovernment by commission, Neither,on the other hand, has it convincedthem of the ultimate blessings 01dominion status.

As they now appear to realize,neither the successes of one systemnor the failures of the other areentirely the responsibility of theindividual forms of government,Economics rather than politics arethe prime factor in Newfoundland'sexistence.

In deciding her future form ofgovernment, Newfoundland is facedwith a choice, not of democracyversus commission dictatorship ­that would be easy - but of finan­cial independence and all it canmean, Basically the question is:Can Newfoundland afford demo­cracy?

Under the commission form ofgovernment-a tribunal responsible

only to the Dominion's Office ­Newfoundland's deficits are gua­ranteed by the British Government,A budget can be planned on a basisof need, As a dominion and ademocracy there would be no suchchoice, It would be a straight matterof available revenues determiningpossible expenditures,

It is these factors more than thestraight political constitution which

T. & M. WINTER, LTO.Est.blish.d 1878

ST. JOHN'S, NFLD.

WHOLESALEPROVISIONS

Agents:

• STANDARD BRANDS LTD.

• MAPLE LEAF MILLING CO., LTD,TORONTO

.GUARDIAN ASSURANCE CD.,LTD,LONDON, ENGLAND

III

WHOLESALE and RETAIL Meat!

Choice Cuts from Prime Stock I Dealers in High-ClassDairy Cows, Horses, and all other Livestock,

The WM. CASEY Meat Market205 NEW GOWER ST., ST. JOlIN'S NEWFOUNDLAND

31

EXPORTERS!Here is a MarketYou Can't Afford

to Overlook

In 1944, Newfoundland's purchases from Canada

amounted to $40 millions. The most effective and eco­

nomical way of developing this valuable market is by

local representation.

LET STEERS AGENCY DEPT. GIVE COMPLETE

NEWFOUNDLAND COVERAGE ON YOUR

FOODSTUFFS • HARDWARE • TEXTILES

MECHANICAL LINES

Steers Limited, have been giving specialized service to

many firms for over 50 years. We are now in position

to add a limited number of new accounts and we would

like the opportunity of advising how best we might

handle your product to give you maximum volume.

STEERS LIMITEDHEAD OFFICE

WEST COAST SALES OFFICE

NEWFOUNDLAND

32

ST. JOHN'S

CORNER BROOK

TRY THE SOUTH COAST

CHANGEOF

ADDRESS

confront the National Convention.Newfoundland has been indepen­dent and dependent. The problemis, which system can provide herpeople most efficiently with a stan­dard of living which today is un­iver"lly demanded in the westernworld. The system of politics musttake second place to this.

-F.B.W.

TRY THE SOUTH COAST

(ContinlledfTom page 7)

sturdy seamen so eagerly sought toman our ships-of-war.

There are many other places ofinterest on the coast, such as thethriving little towns of Ramea andBurgeo, where Newfoundland'sstaple industry is carried on on alarge scale.

To ensure regulardelivery of AtlanticGuardian eachmon th, su bscriberswho change their

address should notify us in time tohave the necessary changes made.Please send both old and newaddresses.

It is with regret the travellercomes to the end of his journey atthe terminus, Port-aux-Basques.Should his plans not include a re­turn trip on 5.5. Baccalieu, he cancross from there to Nova Scotia ona sister ship, the 5.5. Burgeo, orjoin the express for the beautifulrun through the country back toSt. John's.

I Furness, Withy &Co. ltd.,ST. JOHN'S, NEWFOUNDLAND

Trans-Atlantic Passagesarranged by sea or air.

General Agents in

Newfoundland for

AMERICAN OVERSEAS

AIRLINES, INC.

Herring Curing

Stations ot MiddleArm and Curling

CURLING,NEWfOUNDLAND

33

ATLANTIC GUARDIAN

REFERENCE BOOK(Cantinued from page 8)

duly turned in my 200 wordswhich, incidentally, never didget into the paper.

In the weeks that followed,however, and with the appear­ance in our own office of a reviewcopy from the publishers, therewas ample time to read the bookfully and discuss it among our­selves here.

We decided that it was a bookof which the publishers haveevery righ t to say as they do onthe jacket that it is "timely,important and authorative ... adefinitive work ... a valuablereference and source book formany years to come."

We decided that it was a bookthat might well be consideredrequired reading for all candi­dates for office in the NationalConvention, for its wealth offactual information as well as forsuch passages as this one on thereport of the Royal Commissionof 1933:

"While the Royal Commissionrecognized that economic factorshad been an importan t cause ofNewfoundland's financial col­lapse it gave great weight topoli tical and personal factors. Itlisted a number of politicalabuses ... It stressed also thepolitical inaptitude of some ofthe island's recent politicalleaders. But in the main it

GRAND FALLS NEWFOUNDLAND

Home of the only newspoper in the interior of Newfoundlond.

• Read in more thon 2,000 homes in the busy industrial areas

of Grond Foils, Bishops Falls, Buchans, Botwood and Badger

every week.

"Advertise m The Advertiser"34

A GOOD REFERENCE BOOK

TORONTO, CANADA

P. J. "PADDY" DOBBIN

BRACKMAN-KERMILLING CO. LIMITED

51. John's, N.wfoundlandBOlt ES261

Enriched n's a perfect flour for perfect bak

ing It is milled from the finest hard sprinr;

wheal of the: Canadian West Try Irish Rose

for finer bread. cakes and pastry

The First TimeYou BakeWith

IRISH ROSEFLOUR

tested l'\ewfoundland bv thepolitical and administrativecanons of a mature political andadministrative system such asthat of England; it failed toappreciate the strength of theeconomic factors, especially thebreakdown in world trade, whichhad led to the collapse.

"The basic reasons for New­foundland's collapse were econ­omic not political or eve"financial. "

This theme of the economicrather than the political natureof the coun try's problems and ofher dependence on world con­ditions largely outside her con­trol is repeated all through thebook. In this respect the studiesmake a radical and, we believed,quite justified departure fromthe Royal Commission Reportwhich has hitherto been re­garded, at least outside of :\'ew­foundland, as the last word onthe whole subject.

The historical sections byProfessor A. M. Fraser, fascin­ated us. This may, perhaps, bedue to the fact that we are of theunfortunate generation whichleft schools, as high up as l\1e­moria! University College, know­ing all about King Alfred andthe Cakes and something ofCaesar's Gaelic Wars but prac­tically nothing whatever aboutthe history of our own country.

We understand that the gen­eration now in school is slightlymore fortunate than we were inthis respect and it is perhapswithin the province of this

35

The Riverside Woollen Mills, Ltd.MAKINSON'S. C.B., NFLD.

Manufacturers of All Wool Blankets in white, with bluestriped borders, and in pretty pastel shades of rose, blue

and Camel; Grey Camp Blankets; Motor Rugs; FingeringWool in all shades; Yarn in assorted shades; MackinawCloth; Homespun; Coat, Dress and Suit Fabrics.

•Distributed by

THE ROYAL STORES, LTD.THE HOUSE FOR VALUE

St. John's Water Street

36

Newfoundland

A GOOD REFERENCE BOOK

review to express the hope thatfuture generations will be able tobenefit still further from theresults of what has all theappearance of a good manyyears of arduous research.

It migh t also be wi thin ourprovince to suggest that l\le­morial University College. at thevery least in its teacher trainingdepartment. make use of theknowledge of one of the few of itsstaff members who has shown theability, as well as the disposition,to come out of the Ivory Towerand do a practical job for hisadopted country.

The criticism has been madein some quarters that the studiesare, in their overall conclusions,unduly pessimistic about thefuture of Newfoundland.

We at this office didn't letthat get us down.

After all, we pointed out toourselves, if a group of scientistscame down from l\lars today anddid a coldly objective analysis ofworld affairs they would prob­ably be prepared, at the end. tolay long odds that civilizationwill vanish in a rain of atom­bombs within the next 30 years.

We, however, are not pre­pared. just yet, to obey JamesThurber's classic advice to theharried world thinker: "Run­don't walk- to the nearestdesert island."

We believe that there is some­thing in the spirit of man thatwill save him almost in spite ofhimself.

In the same way we believethat "lewfoundland's "one greatasset-a hardy, resourceful andcourageous people, intenselyloyal to their sea-girt country" aswell as the "growing number ofcapable young men with a well­balanced faith in their ownability and their country'sfuture", will vet see her through.

F. M. O'Leary, Ltd.St. John's, Newfoundland

MANUFACTURERS' AGENTS

Established 1922

Newfoundland's Most Modern Department Store

• GROCERIES• MEATS AND FISH

• DRY GOODS

• READYMADES

• HARDWARE• CROCKERYWARE

• BOOTS AND SHOES

• HOUSEHOLD SUPPLIES

CORNER BROOK

·37

NEWFOUNDLAND

ATLANTIC GUARDIAN

SEAFOODpa4~!

Produced by Job Bros. andCo. ltd., one of the oldestfirms in Newfoundland,Huboy quick frozen Cod­fillets are becoming moreand more well-known inNorth America. Newfound­land Codfish, caught in thecrystal-clear waters of theNorth Atlantic, packed andfrozen by the quick-freezemethod is indeed Seafoodpar excellence. Job Bros.and Co. ltd., also pack thefamous "Blue Peter" At­lantic Salmon. Enquiriesore invited regarding theseand other tempting, de­licious Newfoundland sea­foods.

Produced by

JOB BROS. &CO.LTD.

ST. JOHN'S • NEWFOUNDLAND

Fish and Fish Products since J780

DIRECTORY OFNEWFOUNDLANDCLUBS ABROAD

The ewfoundland War VeteransAssociation of ew York Inc.

:'\Il'('l~ at tht· Ilotd Granada, Lafaycttt...\ve. and .\shland Plan', Brooklyn, on

the last Friday of <"3ch month.

Ojfie<rs:Commander Owen Fean'r\"jn'·Commander Cheskv SamuelsonSeen.-tar)' :\1. F. Shears ~Corr. Secretary. \Y. B. TuffinTrt'asur('r StankY RobertsonScrf{t. at .\rms- \\". J. Fn..·nchColour Guard Ed. Lindemann

:\Ir. \,,"ea\'er's address: 199 Gclston.\w., Brooklyn, :\.Y.

The Newfoundland AssociationInc. of Brooklyn

l\leets al Prospl'cl Hall, Prosp<,ct Ave.,B~ooklyn. on lhl' lhird Friday of each

month.

Ojfic",:Pn'siul'nl Ll'o P. King­YiCl'·(>rl'sic!t.'nl Edward J. LaheyS{'crNary i\lrs. Patrick GraceCorr. Sl'crt'lary. :\lrs. Gordon YatesTrc'asur{'r Ronald G. "'addeoChairman of Trustees-Patrick J.

1lan'sDir{'Clor of Ellll'rlainment-l\Irs.

Patrick PO\\"{'r

The Editors oj :ltlantic Guardianare anxioJls to establish a completedirectory oj Srn10undland clubsabroad for regular listing in thesecollwms. Ire "U.'ould therefore f.'Uy

much appreciate hearing from otherclubs in Ca,rada a"d the CnitedStates.

38

DIRECTORY OF NEWFOUNDLAND CLUBS

Director of Athletics - \VilliarnLundrigan

Publicity Director-Edward J. ChafeMrs. Yates adress: 373 - 7th St.,

Brooklyn, N.Y.

The Newfoundland Society ofCalgary, Alberta

Meets at members' homes on the thirdFriday of each month.

Officers:Hon. President-Dr. J. V. FollettPresident-J. \\'. YergeVice-President-James ElfordSecretary-Treasurer - 1\lr5. H. .\.

ElfordConvenor, Entertainment Committee­

1\Irs. W. J. BishopConvenor, Social Committee-Mrs.

A. E. PattenConvenor, '"isiting Committee-Mrs.

A. C. ElfordConvenor, Flower Committee-Mrs.

M. OakleyMr. Verge's address: 115 - 7th Ave.,

N.W., Calgary, .\Ita.

The Newfoundland Club ofToronto

Officers:President-John Faulkner1st Vice-President-Percival Knight2nd Vice-President-Mrs. S. RobertsSecretary-Max LudlowTreasurer-John MorrisCorr. Secretary-Mrs. Thomas DrakeAuditors-T. Drake and J. Garland

Mr. Ludlow's address: 291 Black­thorne Ave., Toronto, Onto

ESPECIAllY IN NYlONSFlattering note inserted in "Con­

tact," C-I-L Employees' Magazine, byTony Hearn, Newfoundland correspon­dent: "Nowhere else that we canremember are such beautiful legsobserved as possessed by the averageNewfoundland girl".

GUARDIANof the Home

MATCHLESS is a paintspecially suited to rigorousclimatic conditions. Thou­sands of Newfoundlandhomes are protected by it.

The Standard ManufacturingCo. Ltd.

ST. JOHN'S, NFLD.

39

All Except NewfoundlandD OWN the hall from our office in the Castle Building the Chinese

Ministry of Information is cozily installed in new quarters. Fourfloors up the Netherlands Information Office is getting into post-warstride under a new director. Also in the same building is the NorwegianInformation Office, the Mexican Consulate and Information Office, and,of course, the American Consulate and Information Bureau occupying awhole floor. Scattered around the city are the offices of just about everyother country in the world, from SWItzerland to Haiti, from Greece toChile.

All except Newfoundland.Can it be that all these countries are wrong' If it weren't a matter for

sober thought we could find in it a funny parrallel to the story of theold lady who, watching the parade, proudly declared: "Everybody is outof step except my Johnny",

Actually Newfoundland has more reason to be represented in Montrealthan any other country, except possibly the United States. Next to the U,S.,Newfoundland is Canada's nearest neighbour. The two countries are boundby the closest ties in trade relationship, particularly since the war. Canadafor her part has both diplomatic and trade commissioner service in New­foundland.

We are not at all flattered by the fact that the Atlantic Guardian office'is the only place in the whole of Canada which, in the very nature ofthings, can be regarded as a source of authentic information about New·foundland. We are happy to do what we can, certainly, but we feel thaIsomething of a more offiCIal character is badly needed and would be ofinestimable value to Newfoundland.

It is no exaggeration to say that this office is now as much an informatior.bureau for Newfoundland as it is a magazine office, and if the display ofinterest and number of calls we in our unofficial role get every day in' theweek is any criterion, we would have no hesitation in predicting that anofficial Newfoundland bureau inMontreal would find unlimitedscope for advancing the island's~cause in Canada's metropolis. All ~other countries, large and small, are 40finding it so.

Wartn Days. . .. Cool Nights. . .. No Hutnidity

In the busy, colourful port of 5t. John's, one of the world'sfinest harbours and a crossroads of Atlantic shipping, sailingvessels, fishing craft and sealing ships rub gunwhales withsleek. ocean liners. Here is a fascinating waterfront, amaritime rendezvous for trade and travel of both the OldWorld and the New. All North Atlantic sea lanes lead to5t. John's, Newfoundland, from east or west.

No. 14 j" 0 series of adf1Ulisemenls sponsored by the Newfoundland Government.

This is ENGLEE, a typical

Northern Newfoundland 'out­

port', a beautiful village on

the 'French Shore'. Englee has

long been an important fishing

port, and was once the haunt

of Beothuck Indians. There are

hundreds of such beauty spots

around the coast of Newfound­

land many steeped in histori­

co! associations to a degree.

There is no better way ofspending a refreshing anddifferent vacation than to

travel around the coast of

Newfoundland. There are man.yinteresting places to visit, manyold-world customs to witness,

many delightful characters,with a dignity and charm

seldom seen anywhere, tochat with. A trip to Newfound­

land is a delightful experience.

IEWFOUIOUIO TOURISTOEVELOPMEIT BOARDS1. JOHN'S and CORNER BROOK

Also: Newfoundland Information Bureau

620 5th A"enue. New York ~