Global Logistics

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Global Logistic and Supply Chain

Watchara Watanarawee

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Lecture Agenda Watchara Watanarawee 2

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USA Germany USA USA Japan USA

% 65 61 54 68 63 59

% 47 45 66 36 555

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GDP($M) Logsitics($M) GDP% US 7,576,100 795,265 10.50 Canada 585,105 70,191 12.00 France 1,537,582 171,230 11.14 Germany 2,352,472 306,264 13.02 UK 1,151,348 122,344 10.63 Korea 484,777 59,764 12.33 Singapore 94,063 13,074 13.90 Japan 4,599,706 522,982 11.37 Taiwan 273,440 35,686 13.05 Watchara Watanarawee 10-13% GDP

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International business Multinational corporation Global company Transnational company Export Licensing Joint Venture Ownership Import Counter trade

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International business

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Multinational corporation 1 CP

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Global company Brand Coca Cola , Gillette , 3M

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Transnational company Export Licensing (Freight Forwarder) (Distributor) (Trading Company) (Licensor) (Licensee) 11

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Transnational company Joint Venture Ownership Watchara Watanarawee 12

Transnational company Import Counter trade Watchara Watanarawee 13

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80% Watchara Watanarawee 18

NAFTA

EU

APEC

FTACAI ATP

TAFASEAN

APECWatchara Watanarawee 19

Free Trade Area (FTA) NAFTA (North America Free Trade Agreement) 2004 EDI EU (European Union) ( ECU) ISO EURO Watchara Watanarawee 20 Tunnel

Free Trade Area (FTA) ASEAN ( : ASEAN Free Trade Area ; AFTA ) 2532 (Asia Pacific Economic Cooperation ; APEC) ASEAN 18 Watchara Watanarawee 21

, , - : , 2546

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(Exporter) (Freight forwarder) (Domestic Government) (Foreign Government) (Foreign Bank) (Domestic Bank) (Domestic Carrier) (Freight forwarder) (Thai port and airport) (Foreign port and airport) (Foreign Carrier) (Importer)23

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(Market driven policy) Vendor Managed Inventory (VMI) E-Business E-Commerce CRM E-Advertising E- Marketplace24

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