Holburne Museum Sponsorship 2013/14

SPONSORSHIP

OPPORTUNITIES

The Holburne’s reputa�on for innova�on

and excep�onal quality grows with each

exhibi�on and event.

As Bath’s Art Museum for Everyone we

con�nue to programme ambi�ous

exhibi�ons, spectacular events, talks,

concerts and workshops. All of which offer

outstanding tangible business benefits.

We go the extra mile for sponsors.

We offer you business opportuni�es

such as:

⇒ Brand alignment and reputa�on

enhancement

⇒ Direct marke�ng channels

⇒ Business sector exclusivity

⇒ Delivery of corporate social

responsibility priori�es through our

community ac�vi�es

⇒ Special access to the Museum for

client and staff entertainment and

engagement

⇒ Director-led exhibi�on tours

⇒ Curator-led collec�on handling

moments

⇒ Ar�st-led workshops and talks

⇒ Co-sponsorship with other

businesses to deepen working

rela�onships and generate business

referrals

But what makes a business rela�onship

with us so special is the extent and depth

of the involvement.

When a visitor experiences the Museum,

whatever the nature of their visit, they

will be experiencing your brand too.

Sponsorship with us is not simply a

business arrangement, although we will

honour and deliver on all our

commitments, it is a real partnership.

We take a flexible approach to

sponsorship, crea�ng the right package for

your business needs and budget.

This pack contains informa�on on the

Museum’s forthcoming exhibi�ons and

events, as well as our vital sta�s�cs. Most

importantly it sets out the benefits the

Museum offers that can deliver against

your key business drivers.

To find out more contact:

Head of Development

T. 01225 338564

E. [email protected]

We can help you surprise,

delight and leave a posi�ve

las�ng memory with your

clients and staff.

IN PARTNERSHIP WITH

“wonderfully vivid and ambi�ous” The Times

“terrific, original and inven�ve” The Observer

In The Observer’s Top Ten Exhibi�ons of 2012

PRESENCE: THE ART OF PORTRAIT SCULPTURE

Yoko XXI, Don Brown, 2008. Edi�on of 6 © Collec�on of the Ar�st, courtesy Sadie Coles HQ

• January—April (24%)

• May—August (49%) • September—December (27%)

VISITOR NUMBERS

130,278 visitors

17,048 exhibi�on visitors

6,996 children took part in school visits, workshops and family events

6,582 adults aGended workshops, talks, concerts and study days

15,341 people aGended Colourscape and Light Labyrinth

200 award-winning volunteers

VISITOR SATISFACTION

98% rate their visit as enjoyable (58% as very enjoyable)

98% agree they would recommend a visit to a friend (51% strongly agree)

96% agree our exhibi�ons are interes�ng and enjoyable (63% strongly agree)

98% said our volunteer staff are welcoming and helpful

34% are local (30min drive �me)

26% are 45—59 years old with 41% aged 60 and over

60% are female / 40% are male

VISITING PATTERNS

MAIN MOSAIC PROFILES

• B Professional Rewards (11%)

• O Liberal Opinions (10%) • A Alpha Territory (9%)

• D Small Town Diversity (7%) • F Suburban Mindset (6%)

FACTS &

FIGURES 2012

SPONSORSHIP

BENEFITS

Sponsorship recogni on and logo credi ng:

• What’s On Guide — 30,000 a year

• Web site—80,000 unique visitors a year

• Adver�sing about the sponsored ac�vity in:

• Regional and Na�onal publica�ons

• Art and culture publica�ons

• Regional train sta�ons

• Bus street-liners and bus stops

• Display marke ng material at the Museum

• Half-page advert in the Museum’s What’s

On Guide or include an insert in mailings to

4,000+ addresses

• Recogni on at the Museum through:

• Exhibi�on informa�on panels—c7,500

�cket buyers per exhibi�on

• Posters at the entrance—c130,000

visitors a year

• Road-side railing board—passed by

14,000 vehicles a day

• Year-round recogni on in Annual Review,

on Donor Lists at Museum and online

A(end Museum events:

• Exhibi�on private views

• Exhibi�on lenders’ dinners

• Business breakfasts and networking

evenings that feature guided exhibi�on

and collec�on tours, as well as collec�on

handling sessions

Arrange private events in the Museum’s unique

and spectacular galleries. We offer

complimentary and discounted venue hire to

our business partners. We can add value to

these events with:

• A talk by our Director

• Curator-led exhibi�on or collec�on tours

• Curator-led collec�on handling sessions

• Exhibi�ng contemporary ar�st talk

• Ar�st-led crea�ve workshops

Special access to exhibi ons and events:

• Free �ckets to sponsored exhibi�ons or

events for staff

• Opportunity to offer clients discounted

entry to sponsored exhibi�ons or events

(with data capture on redeemable

vouchers)

1 Raise your profile

Both brand and products

can be promoted to our

local audiences (within a

30minute drive-�me) and

tourists.

2 Strengthen client and

staff rela onships

Arrange and aGend

events at the Museum which

offer special access to our

collec�on and exhibi�ons.

“Sponsoring Colourscape at the

Holburne provided us with an

opportunity to host our first real client

'family' event. It is fair to say we were

a li*le daunted but the staff were

excellent and ensured every last detail

was "just right". The event definitely

had the wow factor and the feedback

from our guests could not have been

be*er. We will definitely do more

events like this in the future.”

COLOURSCAPE

2012

3 Develop new business

By engaging with visitors,

our high net-worth

individual donors and our

business and university partners.

Reach visitors and supporters through inclusion

in the marke�ng materials, media coverage and

product placement detailed in sec�on 1.

Run compe ons with our other partners

including transport and accommoda�on

businesses

Engage our Trustees, Major Donors, Patrons,

Friends and Business partners:

• At three exhibi�on private views a year

• Public thanks for your support at events

• Opportunity to speak at events

• Invite our supporters to aGend your

private events

• AGend our annual Patrons’ Summer party

4 Invest in the community

Deliver your corporate

social responsibility

objec�ves.

• Sponsor one of our learning or community

programmes or develop new ac�vi�es in

partnership with our award-winning

educa�on team.

• We currently deliver programmes with

families, children, universi�es, colleges,

schools, people who are or have been

homeless, and other vulnerable

communi�es in the region.

This striking and entertaining exhibi�on, selected from the

Arts Council’s Collec�on, brings together a host of characters

both real and imagined. Painted by Bri�sh ar�sts over the last

60 years it will feature works by Francis Bacon, Lucian Freud,

Paula Rego and 2013 Turner Prize nominated LyneGe Yiadom-

Boakye, as well as many of the other leading figura�ve ar�sts

of the last half-century.

Alongside the exhibi�on the Museum is running a Schools’

Portrait Compe��on. Open to secondary and primary schools

in the B&NES area. The prize will encourage children to create

imagined or self-portraits.

SPONSORSHIP OPPORTUNITIES

• Lead Sponsorship available from £8,000

• Partner Sponsorship available from £5,000

• Farrow & Ball confirmed as our Paint Partner

Characters.

People & Portraits from the Arts Council Collec on

12 October 2013—7 January 2014

ROPER GALLERY

EXHIBITIONS 2013—2014

Joseph Wright of Derby

Bath and Beyond

25 January —5 May 2014

Hugh Gaitskell as a Famous Monster

of Filmland, Richard Hamilton, 1964

© Arts Council Collec�on

Joseph Wright is one of the most important and most

fascina�ng ar�sts of the eighteenth-century.

The exhibi�on explores Wright’s �me in Bath, following his

visit to Italy, as a turning-point that sheds light on his whole

career. Building on the success of his earlier ‘fire-pieces’,

living in Bath’s Brock Street he began to experiment with the

effect of moonlight and fire on the landscape, rather than on

figures in interiors. His explora�on of the sublime in

landscape, is matched by an interest in melancholy in

contemporary literature that may be related to his own

deteriora�ng health.


• Lowell Libson Ltd confirmed as the Lead Sponsor


Mr & Mrs Thomas Coltman, Oil on canvas,

c.1770-2, Joseph Wright of Derby © The

Na�onal Gallery, London

THE TABLE SERIES

2014

The Table Series shows specifically commissioned work by

contemporary ar�sts inspired by our collec�on and/or

exhibi�ng work which is influenced by a shared history with our

collec�on. This approach creates exci�ng exhibi�ons, refreshes

the Museum’s free collec�on galleries, genera�ng repeat visits,

and engages visitors with our collec�on in new ways.

In 2014 we are exhibi�ng new work by:

• Ceramic ar�st, Paul ScoG

• Glass Sculptor, Steffan Dam

SPONSORSHIP

• Title Sponsorship of the Series available from £10,000

• Individual Exhibi�on Sponsorship available from £5,000

Julian Opie

- tle to be confirmed -

21 May—14 September 2014

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Julian Opie is one of the country’s most important and

successful contemporary ar�sts. His instantly recognisable works

(pain�ngs, sculpture and video) include his iconic portrait of the

pop group Blur. Opie has chosen the Holburne for his first one

man person exhibi on in the UK for over ten years. This unique

exhibi�on, as well as including previously unseen new works,

will for the first �me bring his work together with his art

collec�on and explore the links between the two. Throughout

his career Opie has collected the art of the past including

Japanese prints, eighteenth-century portraits and ancient

sculpture. This exhibi�on will explore the rela�onship between

Opie’s enthusiasms as a collector of historic art with his own

completely contemporary vision.




• Farrow & Ball confirmed as our Paint Partner

Damon, singer, 2000. Julian Opie © The

Ar�st

War & Pieces, Bouke de Vries. Exhibited

at the Museum 2012 © The Ar�st

FAMILY AND COMMUNITY

EVENTS 2013—2014

HOLBURNE LANTERN PROCESSION

HOLBURNE FAMILY EVENTS 2013—2014 As Bath’s Art Museum for Everyone, we arrange exci�ng

events to be enjoyed by families and people of all ages. These

range from the now well established and hugely popular

annual Holburne Lantern Procession to the Colourscape

experience that takes over the Museum’s front lawn for a

week each summer.

We con�nue to seek out and stage unique and engaging

cultural and ar�s�c events that appeal to the widest range of

audiences in our local community. These are not only

essen�al in keeping people returning to the Holburne, they

also introduce people who may never have visited the

Museum to our venue and all that we have to offer. Each year

these events collec�vely reach about 20,000 people from

Bath and the surrounding 30min drive-�me area.

HOLBURNE LANTERN PROCESSION 2013 Workshops: October—November 2013 Procession: Thursday 28 November 2013 The Holburne Museum’s annual lantern procession involves

local families and community groups in a well-established

event that celebrates light at the darkest �me of the year.

Each year the event aGracts an average of 750 people who

join in the procession from the Museum to Bath’s Christmas

Market, as well as working with 400 school children and

handing out over 400 lantern making kits to assemble at

home.

COLOURSCAPE August 2014 The hugely popular Colourscape has visited the Holburne in

2012 and 2013, as well as many successful appearances across

the UK and Europe including the Colourscape Music Fes�val

(London), Merseyside River Fes�val (Liverpool) and 2011

European Capital of Culture (Turku, Finland).

Colourscape is a walk-in structure of colour and light.

Wandering through the interconnected chambers, you

experience the intensity and subtlety of colour.

Adults say it is like ‘breathing colour’.

Children say it is like being ‘wrapped in a rainbow’.

The Eye Music Trust present a programme of contemporary

music inside the domes. Offering an experience of free-

flowing workshops and performances throughout the week. COLOURSCAPE

EASTER EGGSTRAVAGANZA

LIGHTTOLIGHT

LIGHTS IN THE GARDENS 2013 Following the interna�onally renowned Field of Light shown

in the Museum’s Gardens in 2011 we have now established

an annual light installa�on.

In 2013 the Museum is thrilled to be working with the

Olympic ligh�ng designer and ar�st, Patrick Woodroffe.

Patrick is crea�ng Light To Light a site specific installa�on

that will be a perfectly symmetrical grid of theatrical LED

lights laid out in the Museum’s Gardens.

Each light is an individual element that can change colour

and intensity, but together the 99 lights create a rich and

layered bed of light that ripples and dances to an invisible

sound track. The sound track, by composer MaG Clifford, will

be played via ‘silent disco’ headphones.

"Light is the medium I have used in my work for over forty

years and is something I am constantly aware of in all its

beau�ful and diverse forms. O;en the ligh�ng we use is a

reflec�on of some sort of performance - theatre, dance,

music and ceremony - but here the light takes on the role of

the performer in isola�on. The gardens at the Holburne

Museum are the perfect site for this celebra�on of light and

colour" Patrick Woodroffe

SPONSORSHIP



AllpricesquotedexcludeVAT

THE FAMILY EVENT SERIES also includes:

• Easter Eggstravaganza: Art ac�vi�es, art trails and

events for all the family inspired by our collec�on and

exhibi�ons, plus the annual Easter Egg Roll.

• The Big Draw: a na�onal event to celebrate drawing.

Our events have included workshops, screen prin�ng

and light drawing.

• Museums at Night: a na�onal event opening

museums up to the public aUer hours. Our events have

included Story-Telling by Candle Light in the galleries.


• Year-Round Title Sponsorship available from £20,000

• Individual Event Sponsorship available from £7,500

Circuit: Light Labyrinth 2012 Mar�n Richman

DRAWING IN THE GALLERIES

Field of Light 2011 Bruce Munro

CORPORATE

MEMBERSHIP

Launched in 2010, a year before the Holburne Museum reopened following an £11milion

redevelopment, our Corporate Membership programme helps to keep the Holburne free-to-enter

as Bath’s Art Museum for Everyone; making our Corporate Members one of the most important

groups of supporters we have. In return our members enjoy real business benefits including:

Invita ons to business networking breakfasts and evening recep ons

Our business events offer networking and discovery. At every event we arrange behind-the-scenes

access and handling sessions with the collec�on and exhibi�on tours.

You can also support your business development by bringing along clients and business partners.

Opportuni es to network with the Museum’s Major Donors, Patrons and Trustees

At exhibi�on openings we invite our Corporate Members to join our key donors at a preview hour

ahead of the main event. You are also welcome to aGend our Summer and Christmas par�es.

Members can arrange their own private events at the Holburne with a 20% discount on gallery hire

When you join we will send you a Welcome Pack containing:

• Details of networking events, private views and other key dates

• Free entry to our three major exhibi�ons for staff

• Special offers on �ckets to talks, concerts and events at the Museum

• A Membership Cer�ficate

We recognise the support of our Corporate Members through our:

• Annual Review

• Donor Boards in the Museum

• Web site with hyper links

Annual membership cost:

• £1,500 plus VAT for businesses with an annual turnover in excess of £3m

• £1,000 plus VAT for businesses with an annual turnover between £1m and £3m

• £500 plus VAT for businesses with an annual turnover under £1m

We invite you to contribute to the on-going success of the Holburne.

Become a Corporate Member today.

Call Alison Coleman-Smith on 01225 388545 for details on how to join.

Enjoy private tours of exhibi�ons Mee�ng exhibi�ng ar�st Sir Peter Blake Corporate Members’ mee�ng Ed Vaizey, MP

“Sponsorship of this event proved a great

success. We had a very successful private

view, which was much enjoyed by out

staff, clients and contacts. Being

associated with such a well known and

pres�gious organisa�on as the Holburne

Museum helped to further raise our

profile. We also had a lot of fun helping

to choose the winner of the Schools’

Portrait Prize compe��on, which we

arranged in partnership with the

Museum. They were a huge number of

high quality entries.”

HOLBURNE PORTRAIT

PRIZE 2012

HOLBURNE CORPORATE

MEMBERS 2012—2013

Bill Bailey, 2010 Prize Commission by Sally Muir

“Simply superb… an exhibi�on of pure pleasure” The Independent

“Richly evoca�ve show” The Times

Lead Sponsor Partner Sponsor Paint Partner

REMBRANDT AND HIS CONTEMPORARIES

PAINTINGS FROM THE ROYAL COLLECTION

An Old Woman, called ‘The Ar�st’s Mother’, Rembrandt van Rijn, 1627-9 © Royal Collec�on Trust / Her Majesty Queen Elizabeth

Documents

Holburne Museum Sponsorship 2013/14