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presented by Dr Somchai Chanchaona from KMUTT
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somchaichanchaona KMUTT
Kre8tvtea TOLIVEA
CREATIVE LIFEWEMUST
LOOSEOUR FEAROF
BEINGWRONG
The secret to creativity is knowing how to hide your source
Why ‘creative’ matters?
• ทรัพยากรเร่ิมรอยหรอและมีจำกัดมากขึ้นเร่ือย <ๆ
• ประชากรที่เพิ่มมากขึ้น คูแขงขันเพิ่มมากขึ้น<
• ลูกคามีทางเลือกมากขึ้น มีขอมูลและความรูมากขึ้น รสนิยมสูงขึ้น<
• อุตสาหกรรมแบบเดิมๆ ที่รับจางผลิตซ้ำๆ เดิมๆ เร่ิมหมดสถานะ
ความไดเปรียบในการแขงขัน<
• ใครยึดกุม “ทุนสรางสรรค” ผูนั้นไดเปรียบ !!!<
(Source: S. Thamrongthanyawong, NIDA) 2
The ability to survive in a world of accelerating change and challenge calls for ever greater creativity in our thinking.
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What is CREATIVITY?
“…is a mental and social process involving the discovery of new ideas or concepts, or new associations of the creative mind between existing ideas or concepts”
What is Innovation?
“…is the process of taking a creative idea and turning it into a useful product, service, or method of operation”
(Stephen & David, 2001)
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“…crea%vity by individuals and teams is a star'ng point for innova%on; the first is a necessary but not sufficient condiEon for the second.” (Amabile, et al. 1996) ������
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Crea%vity + Applica)on = Innova%on (Commercializa)on)
CHANGING Change of REALITY • Is called innovaEon • Requires acEon • Is a challenge for a team • Is a conEnuous process • Takes a long Eme • Delivers something new to the
system • Requires project management • Is fueled by pracEcal ideas and
useful suggesEons
Change of PERCEPTION • Is called creaEvity • Requires thinking • Is a challenge for an individual • Is a disconEnuous process • Takes an instant • Envisions a new system
• Requires brainstorming • Is fueled by quesEons, surprises,
and strange and incomplete ideas
6 PercepEon : ability to see (understand) clearly.
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Can we make ourselves more crea)ve?
• The short answer is “yes” – absolutely. • But, how? • To become more crea)ve, we need to understand how our minds work.
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How many colors are there in a rainbow?
รุงมีกี่สี*9
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ทานทั้งหลายคงจะตอบวา เจ็ด (7) แตวาทำไมเจ็ด เม่ือในความเปนจริงรุงมีเปนพันๆสี
ความจริงก็คือพันๆสี เปนตัวเลขที่ จัดการได
ลำบาก ดังนั้นเราจึงถูกบังคับที่จะตองทำให
งายมากขึ้น และเจ็ดสีก็คือส่ิงที่เราไดรับการ
สอนกันเรื่อยมา*
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• how our mind work, basically involves using frameworks or mental models.
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We cannot think without models.
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Our mind build up patterns (or models) that enable us to simplify and cope with a complex world. These pattern are based on our past successful experiences in life, education, and work.
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The Art of Thinking in New Boxes
Half a century ago, Bic, a French staEonery company brought to market the idea of making low-‐cost pens. Some creaEve brainstorming produced a series of variaEons on the theme: two colors, three colors, gold trim, adverEsing logos, erasers and so forth. But who would have thought of making a razor? Or a lighter? Bic could come up with those ideas only by adopEng a radical change of perspecEve. In stead of viewing itself simply as a pen company, Bic started to think of itself as a disposable-‐objects company -‐ that is as a mass producer of inexpensive plasEc implements. In making this transiEon, Bic had, in effect, create a new box.
15 (Source: de Brabandere, BCG)
Crea)vity vs Intelligence
• Richard Feynman (IQ = 122), widely acclaimed for his extraordinary genius, has IQs much lower than ordinary physicists.
• Psychologists concluded that creaEvity is not the same as intelligence.
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Reproduc)ve Thinking
Typically, we think reproducEvely – that is, on the basis of similar problems encountered in the past. When we confronted with problems, we fixate on something in our past that has work before. Because of the soundness of the steps based on past experiences, we become arrogantly certain of the correctness of our conclusion.
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In contrast, creaEve geniuses think producEvely, not reproducEvely. When confronted with problem, they ask : “How many different ways can I look at it?” “How many different ways can I solve it?” They tend to come up with many different responses, some of which are unconvenEonal and possibly unique.
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Produc)ve Thinking
e.g. What is one-‐half of 13?
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6.5
1 3 = 1 and 3 THIR TEEN = 4 and 4
XI II = 11 and 2 XIII = 8 and 8
Q: use 4 straight Lines
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SoluEon: 4 Lines
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SoluEon: use 3 Lines
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SoluEon: use only 1 straight Line
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Einstein was once asked what the different was between him and average person. He said that if you asked the average person to find a needle in a haystack, the person would stop when he or she found a needle. He, on the other hand, would tear through the enEre haystack looking for all possible needles.
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Einstein’s story
Changing percepEon is someEmes a mager of
The ForgoUen Half of Change Luc De Brabandere -‐ 2005
Changing the way we look at things
Changing percepEon is someEmes a mager of
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Crea)ve Personality
• An ability to generate large number of ideas • To give different perspecEve • Unusual novel answer • Ability to handle ambiguity • Intellectual abiliEes • Adequate knowledge • Confidence
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From: The Future, May/June 2000, pg. 18
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q Put Your Thinking Into Reverse
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q Expand Your PercepEon
(PercepEon = ability to see or understand clearly)
Consider the bookstore owner, for example, who viewed himself as a seller of books, a very specific definiEon. The trend toward electronic media put him out of business. On the other hand, if he had viewed himself as a provider of informaEon and entertainment, a more abstract characterizaEon a switch in the medium would not have been threatening. It would have opened up new opportuniEes.
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q Get Crazy A few years back, a group of engineers was looking for ways to prevent power lines from being downed by ice storms. None of the convenEonal ideas seemed to work. Finally, one of the engineers suggested punng a pot of honey on each pole. He said the honey would agract big bears. The bears would climb the poles and the vibraEons would cause the ice to fall off. Everyone laughed, but another engineer said, “I think you’ve got something. The principle of vibraEon is the answer “. Finally the engineers discovered that they could use the helicopters to blow snow and ice off the power lines.
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q Don’t Thinking About It
If you want to produce something creaEve, such as a new automobile design, don’t think of automobile – at least not at first.
Mental Locks That Block Creativity
• Looking for the “right” answer • Always trying to be logically • Strictly following the rules • Insist on being practical • Becoming too specialized • Not wanting to look foolish • Saying “I’m not creative” • Avoid ambiguity
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The best way to have creative ideas is to have lots of ideas.
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e.g. CreaEve AdverEsements
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The most powerful way to develop creativity in your students is to be a role model. Children develop creativity not when you tell them to, but when you show them.
(source: R. Sternberg, How to develop students creativity)
The question is not how can we make young people
more creative?
The question is how can we prevent them losing their
creativity? 48