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( () ) (제 34 호 2009. 7. 1) I. 시장 및 마케팅 1. 중국 남성화장품 브랜드마케팅 분석 /2 2. 문구회사 천광의 판매채널 작동 능력 /7 3. 브랜드이미지 성공기업 ‘늑대와 춤을 치피랑(七匹狼)’ /11 . 지역 및 업종 동향 1. 베이징 아파트가격 상승 노린 분양연기 현상 발생 우려 /14 2. 중국 소프트웨어산업 전환점 : ‘서비스’로 전환 /17 . 경제 이슈 1. 중국 GDP 성장률 전망치 상향조정 /21 2. 5월 세수수입 마이너스증가, 재정지출 부담 커져 /26 * 주: 본 코참 차이나비즈니스정보에 실린 내용은 대한상공회의소의 공식견해가 아니 며, 중국 현지 경제관련기관, 연구기관, 언론사 등의 자료를 종합 정리한 것입니다. - 1 -

I. 1. 2. 3. - korcham.net½”참차이나비즈니스정보 제34호.pdf · (북경사무소) (제 34 호 2009. 7. 1) i. 시장 및 마케팅 1. 중국 남성화장품 브랜드마케팅

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    ( 34 2009. 7. 1)

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    36.3%

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    - 28 -