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  • INDIAN PUMP MANUFACTURERS ASSOCIATION (IPMA)

    National Workshop on Agricultural Demand Side Management (AgDSM)

    Presentation on Indian Pump Industry 2016

    ByBharat B. Patel, President

    Indian Pump Manufacturers Association (IPMA)

    Organized by:EESL, New Delhi

    Monday, 18 January 2016

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  • Background of agricultural pump industry in India

    Growth of agricultural pump industry in India in past

    Present and future production capacity of agricultural pumpIndustry in India

    Scenario of energy efficient pump sets production inIndia

    Capacity of producing energy efficient pump sets in India

    Achievements of Indian pump industry in R&D; etc.

    TOPICS TO BE COVERED

  • IPMA was established in 1951

    No. of IPMA member 120 nos.

    Total turnover of pump industry : Rs. 20,000 cr.- IPMA members Rs. 11,000 cr.- Non-IPMA members Rs. 9,000 cr.

    INDIAN PUMP INDUSTRY SCENARIO 2016

    Product No. of licenses

    registered under

    BIS (as on

    16.01.16)

    No. of brands

    under BEE

    (as on 16.01.16)

    Submersible pumpsets (IS 8034) 617 264

    Openwell Sub. Pumpsets (IS 14220) 292 91

    Electric Monoset Pumps (IS 9079) 114 10

  • Agriculture43%

    Irrig. WS6%

    Domestic30%

    Industrial13%

    Misc.8%

    4

    SECTORWISE DEMAND OF PUMPS IN INDIA

  • BACKGROUND AGRO PUMPS IN INDIA

    The agriculture pump market in India is valued at about INR8600 cr. in 2014-15, and is expected to grow @ 7 to 8 percentannually.

    Agro pumps growth depends on Govt policy and investments Star labeled and solar pumps being at focus

    Due to Erratic monsoon climate and scarcity of water acrossareas in the country, govt and manufacturers have to worktogether for agricultural growth of the country

    Fluctuations in ground water level is also increased demandof agricultural pump set in the market

    Rising population & urbanization boosts the demand forpumps in the market

    Healthy economic outlook also motivates the growth of theIndian pumps industry

    More than 600 manufacturers at large, medium and small scale

  • GROWTH OF AGRICULTURAL PUMP INDUSTRY IN INDIA

    In spite of several challenges, Pump manufacturers in India arecontinuously improving to enhance productivity, quality and service.

    There are lot of engineering expertise in pump manufacturing , sothat we are able to offer a wide variety of very efficient products,from renowned manufacturers.

    Market for the Energy Efficient Agriculture Pumps Growing becauseof the 5 star rating promotion and subsidy benefits given tofarmers with new connection.

  • Water shortage Due to unreliable monsoons, deep ground water level will fluctuate and it increase shortage of water

    Electrification in Rural Areasit will boost the requirement of agricultural pumpsets

    Availability of agricultural landTendency to convert wasteland to cultivating land

    Price sensitivityThough price sensitivity remains high, customers awarenessincreased towards quality and energy efficient products

    Costs of raw materialsIncreasing raw material costs (e.g. copper, aluminium, steel) impact pump prices

    GROWTH OF AGRICULTURAL PUMP INDUSTRY IN INDIA

  • CHALLENGES TO AGRICULTURAL PUMP INDUSTRY IN INDIA

    Most unpredictable business hence difficult to maintaininventory specially to MSMEs

    Different site conditions in different states w.r.t. voltageband, water level, quality of water, etc.

    Poor selection of the pump sets with respect to head anddischarge and poor maintenance

    Approval Process for standards and Departmental approvals ,varies from department to department and State to state.

  • PRESENT AND FUTURE PRODUCTION CAPACITY OF AGRICULTURE PUMP INDUSTRY

    Summary of Production Capacity

    Product TypeStar rated

    pumps

    Approx.

    production /

    year

    Total

    present

    capacity

    (Approx.)

    Monoset Pumps 1 L3.5 L 3 Ph

    9 L 1 Ph

    7L 3 Ph

    18 L 1 Ph

    Openwell Submersible

    pumps 1.25 L 3.5 L 7 L

    Submersible Pumps 1.5 L 9 L 19 L

    Note : Production Capacity can be increased by investment of nominal capital and man power

  • FUTURE REQUIREMENT OF AGRICULTURAL PUMPSET IN INDIA

    REGIONWISE POTENTIALITY OF SUBMERSIBLE PUMP IN INDIA

    REGION STATE IN REGION POTENTIALITY IN QTY.

    NORTH INDIA

    HARYANA 175000UTTAR PRADESH 150000PUNJAB 137500HIMACHAL PRADESH 25000JAMMU AND KASHMIR 12500TOTAL - A 500000

    SOUTH INDIA

    ANDHRAPRADESH 150000KARNATAKA 125000TAMILNADU 87500KERALA 25000TOTAL - B 387500

    WEST INDIA

    RAJASTHAN 150000MADHYAPRADESH 137500GUJARAT 137500MAHARASHTRA 125000CHHATISGARAH 75000TOTAL - C 625000

    EAST INDIA

    WEST BENGAL 112500JHARKHAND 75000BIHAR 75000ORISSA 75000AASAM 25000TRIPURA/SIKKIM 12500NAGALAND/MEGHALAYA 12500TOTAL - D 387500TOTAL A+B+C+D 1900000

    NOTE - ABOVE SUBMERSIBLE PUMP POTENTIALITY COVERED 3" TO 10" DIA. BOREWELL SUBMERSIBLE PUMP

  • According to Ministry of Agriculture it accounts for 14% of Indias

    GDP Project Details

    India`s Agriculture sector consumes about 140 billion units a year

    which is equivalent to around 18% of total National electricity

    consumption of India

    The average efficiency level of in-efficient non-star rated pump sets

    are in the range of 25%-30%

    Efficiency level of star rated energy efficient pump sets is 40%-45%

    Potential of 20% savings is estimated by mere replacement of in-

    efficient pump sets with star rated pump sets

    SCENARIO OF ENERGY EFFICINT PUMPSET IN INDIA

  • SCENARIO OF ENERGY EFFICINT PUMPSET IN INDIA

  • LIST OF STAR RATED PUMP MANUFACTURERS IN INDIA HAVING MORE THAN 100 STAR

    RATED MODELS

    TOTAL MANUFACTURERS OF STAR RATING MODELS AS PER IS 8034 IN INDIA : 266 NOS.

    SR.NO. COMPANYTotal Star Rated Models (Nos.)

    1 VARUNA 3282 PLUGA 2393 WATERMAN 2294 U-NEEL 2275 CROMPTON GREAVES 1916 AMRUT 1817 C.R.I.PUMPS 1708 TEXMO 1679 MBH PUMPS 148

    10 SHAKTI 14611 FALCON 13812 OSWAL 13513 CHETAN 12414 SILVER 12115 UNNATI 10716 ANGEL 100

    Source : BEEs website (as on 21.12.2015)

  • In 100 mm borewell dia. submersible pumpsets, mass productiontechnologies with noryl impellers

    Innovation and cost effective manufacturing of Investment Castingand Fabricated stainless steel Pumps to increase the pump efficiency.

    Development of 50ft and 60ft head per stage pumps. Understanding the Voltage conditions and design pumps as

    per customer requirements Burnishing process started to reduce friction losses in

    motor and hence to increase motor efficiency Solar pumping system for farming Submersible DC motors are developed for Solar Application Sea water pumping system for power generation Specialized pumps for Oil and Natural Gas Sector,

    Mining and Metal Ore refining sector, Steel, etc. Sewage and waste water pump solutions in India

    ACHIEVEMENTS OF INDIAN PUMP INDUSTRY IN R&D

  • Production capacity of producing energy efficientagriculture pumpset : 50 lakhs pumpset per year

    IPMAer means;

    Innovator, who sets new trends

    Power conserver of the nation

    Manufacturers of the pump of highest quality

    Abiders of good engineering practices

    CAPACITY OF PRODUCING ENERGY EFFICIENT PUMPSET AND ACHIEVEMENT IN R & D

  • Proposed MethodologyBy

    Indian Pump & Manufacturers Association (IPMA)

    For successful implementation of Ag-DSM Project

    Ag-DSM - Pumping Program

  • Present Scenario of Agriculture Pumping

    There are 2.1 Crore electrified pumps in India, being used for agricultureand consuming 92.33 Billion units energy every year, contributes approx22% of total electricity consumption of India.

    Energy Saving potential in Agriculture Pumps is approx 27.79 Billion Units. At present Farmer is getting electricity either free or on very low cost (Flat

    Rate or Rs. 1 to 1.5/Unit) and thats why farmer is not interested toimprove efficiency of Pumps.

    Even after very low tariff or on flat rate there is huge theft of electricity inagriculture.

    The present average efficiency of the pumps installed is approx 22 to 30% There are two major reasons of pumping inefficiency the first one and

    most important is selection of pump set (Head and Discharge combinationin terms of pump stage and model) and second one is inefficientcommercial pumps.

  • Pump Life Cycle

    Pump Capital cost, 5%

    Maintinance cost, 5%

    Electrcity Cost, 90%

    % Cost During Life Cycle

    Pump Capital cost

    Maintinance cost

    Electrcity Cost

  • Present Ag-DSM Methodology The present Ag-DSM Projects invites bids from either Manufacturer or

    ESCO Company, for the Design, Manufacture, Supply, Dismantling &Installation of 1,00,000 nos. of Agriculture Pumps with 1 Year Warrantyand 4 to 5 years Repair & Maintenance.

    Having Competencies to Manufacture Energy Efficient Pump

    Not Having Team to Manage Projects and 5 Year Maintenance

    High Cost for 5 Year Maintenance

    Only Manufacturer

    Cost of Pump Becomes High

    Investment of Product and services is Difficult

    Difficult to Find out all Kind of required Pumps

    Only ESCO

    Company

  • Proposed Methodology-1

    EESL

    ESCO (Execute the Project ,

    establish the saving, and remote monitoring of EE

    Pumps)

    Manufacturer(Rate contract With EE Pump