JAPAN AIRLINES MEDIA - 株式会社JALブランドコ … AIRLINES MEDIA INFORMATION Copyright ©JAL Brand Communications Co., Ltd. All rights reserved. 2018.03.19 1 Copyright ©JAL

1

JAPAN AIRLINES

MEDIAINFORMATION

Copyright ©JAL Brand Communications Co., Ltd. All rights reserved.

2018.03.19

1Copyright ©JAL Brand Communications Co., Ltd. All rights reserved.

Features of JAL media

The JAL Group’s network is both Japan-wide and worldwide.We have a variety of advertising media targeting JAL Group customers, who annually number over 32.88 million passengers for domestic flights and over 8.28 million passengers for international flights.1 We invite you to use these media as part of your promotional efforts.

OverwhelmingReach

We can appeal to over 2.74 million domestic passengers per month and over 690,000 international passengers per month.2

The JAL brand is a guarantee of customer confidence. On interna-tional routes we are No. 1 in terms of the “reuse intention” rate and “recommend to others” rate.3 The effectiveness of the advertising will further improve with repeated placements.

The main customers of JAL are males aged 40 to 50 and females aged 30 to 40, which are the generations that lead consumption. In addition, approx. 30% have an annual income of 10 million yen or more.4

Effective appeals can be made according to customers’ travel behaviors, such as whether their travel is domestic or foreign, for business or travel, and the periods at which they use JAL.

We propose an integrated advertising campaign that starts from the time customers leave their home, covers the time they are in the departure airport, the time they are in-flight, and continues up until they reach the destination airport.

JAL’sBrand Power

Ability to ReachBusiness Leaders

Ability to Get Your Message Across to the

Advertising Target

Ongoing Ability to Develop Advertising

Types of Advertising Media & Vital Points

Home AirportIn-flight

Domestic flight International flight

We can deploy advertising media to suit various situations, from the time customers leave home up until when they are in-flight.

▶ ▶▶▶

1. Annual totals from JAL monthly reports for fiscal 2016. 2. Monthly average from JAL monthly reports for fiscal 2016. 3. JCSI (Japan Version of Customer Satisfaction Index) for fiscal 2016. 4. Research by JAL.

Print media

Video media

1 2 3 4 5

AGORA

P.7-8 P.5-6

SKYWARD

P.5-6

SKYWARD

P.9

JALMooove!

P.12

PromotionProgram

P.7-8

AGORA(Some airport

lounges)

P.7-8

AGORA(Some first-class

seats)

P.10

P.11

CF before movies

CF before videos

2www.jalbrand.co.jp Copyright ©JAL Brand Communications Co., Ltd. All rights reserved.

The Environment in Japan Surrounding the Air Travel Market Users of both domestic and international air travel are expected to further increase.

1. “Aircraft Traffic Transition Table” Ministry of Land, Infrastructure, Transport and Tourism

2. Immigration Statistics, Ministry of Justice 3. “Number of Foreign Visitors to Japan,” JNTO

Approx. 17 million Japanese per year are expected to travel abroad in the next few years.

Trends in numbers of Japanese travelers2

In 2016, 17.11 million Japanese people left Japan to travel abroad.

Year

(Unit: 10,000 people)

02013

1,747

2016

1,711

2014

1,690

2015

1,621

2012

1,849

1,300

1,500

1,700

1,900

The number of people who use aircraft as a means of domestic transportation has increased annually. This annual increase is expected to continue as the 2020 Tokyo Olympics come closer.

Trends in numbers of domestic flight passengers1

Year


02014

9,451

2015

9,587

2016

9,720

7,000

6,000

8,000

9,000

10,000

8,494

2012

9,094

2013

The number of foreigners who visit Japan for sightseeing and other purposes is increasing annually. In particular, the number of visitors to Japan from other countries in Asia is expected to increase even further.

Foreign visitor trends3

In 2020, the number of visitors to Japan is expected to the

40 million level.

0

500

1,000

1,500

2,000

2,500

Year20132012


20202014 2015 2016

1,036836

1,341

1,973

2,403

■Asia

■ Europe

■North America

■Oceania

■South Africa, Africa, stateless travelers, other

Tourists mainly from Asia are coming to Japan in ever

increasing numbers.

In 2016, the number of domestic flight passengers was around at least

1.3 million more than in 2015.


JAL Group Overview You can use the network of the JAL Group which naturally covers Japan, but also encompasses the world.

Combining domestic and international flights, approx. 41.16 million passengers per year and over 3.43 million per month use our services.

JAL Group Flight Routes1 · Passenger numbers2

1. Number of destinations on JAL’s website (as of April 1 2016). Including code-sharing. 2. JAL Group monthly reports for fiscal 2016. 3. According to JAL Mileage Bank data (as of March 31 2017)

Annual used amount by each JALCARD member

940,000 yen

Unit: 10,000 people

02013 2015 20162014 Year

304

2017

327

260

300

340

292276

313

Number of JALCARD Members3

3.27 millionUnit: 10,000 people

02013 2015 2016 20172014 Year

2,000

2,500

3,0002,900 3,000 3,017

2,600 2,740 Approx. one out of every four Japanese

nationals is a JAL Mileage Bank Member.

Number of JAL Mileage Bank Members3

30.17 million

Domestic flights59 airports, 143 routes, approx. 2.74 million passengers per month

International flights56 countries, 285 airports, 571 routes, approx. 690,000 passengers per month

Map of Domestic Flight Routes (as of Jun 28 2016)Note: For some of the flight routes there are periods during

which no flights are in operation.

Map of International Flight Routes (as of May 28 2017)Note: The destinations where

non-stop flights are flying to and from Japan.


We propose a business approach in line with needs based on the customer profile.JAL Group Customer Profile1

Approx. 20% domestic flight passenger and 30% of international flight passengers have an annual income of

10 million yen or more.

Both domestic and international flights are comprised of around 60% male passengers and 40% female passengers.

Passengers are comprised of persons from a wide range of age groups, the majority ranging from 30 to 59 years of age

for both domestic and international flights.

InternationalFlights Male

55%

Female45%

DomesticFlights Male

57%

Female43%

DomesticFlights

Executives9%

Upper-level Managers12%

Managers18%

General Employees in leadership position

21%

General Employees40% International

Flights

Executives9%

Upper-level Managers13%

Managers17%

General Employees in leadership position

20%

General Employees41%

DomesticFlights

20-2913%

30-3924%

40-4928%

50-5923%

60-6912%

InternationalFlights

20-2912%

30-3924%

40-4927%

50-5923%

60-6914%


Company Employee57%Professional/

Freelancer5%

Student2%

Homemaker11%

Other15%

DomesticFlights

Company Employee56%

Civil Servant/Nonprofit Organization Employee8%

Self-employed4%

Professional/Freelancer5%

Student1%

Homemaker11%

Other15%

DomesticFlights

Less than 500 23%

Less than 80041%

Less than 1,00015%

Less than 1,50014%

More than 1,5007%


Less than 500 20%

Less than 80041%

Less than 1,00016%

Less than 1,50016%

More than 1,5007%

(Unit: 10,000 yen)

DomesticFlights

Business26%

Leisure Travel51%

For returning home/Visiting relatives

and friend14%

Other 6%


Leisure Travel67%

Other 3%

Among company employee using JAL, 39% of those traveling on domestic and international flights hold the position of

manager or higher.JAL primarily appeals to business travelers.

In addition to company employees, customers are comprised of various types of people such as civil servants, lawyers,

doctors, students, and homemakers.

Approx. 30% of domestic flight passengers are traveling on business and another 20% are traveling for leisure.

Approx. 20% of international flight passengers are traveling on business and 70% are travelling for leisure.

1. Based on JAL passengers survey conducted in April 2017. Survey targets were JAL Group customers 20 – 69 years old who had used JAL services within a year preceding the survey.

Civil Servant/Nonprofit Organization Employee 6%

Business21%

Gender

Occupation Company Employee Breakdown Purpose of Travel

Age Annual Household Income

Self-employed4%

Ceremonial Occasions 3% Ceremonial Occasions 3%For returning home/

Visiting relatives and friend6%

5

Media Overview

The JAL Group in-flight magazine, read by approx. 3.43 million passengers monthly.

[Skyward]

[Potential monthly readers1] Domestic flights, approx. 2.74 million passengers; international flights, approx. 690,000 passengers1. Monthly average in JAL Group monthly reports for fiscal 2016*The number of copies published is not announced since a feature of in-flight magazines is that the same issue is read multiple times by seated passengers.

[Main Content] Overseas feature, domestic feature, interviews, columns, essays, JAL Group information, flight route maps, etc.

Media PR

Form of publication

Distribution method

Dimensions

Monthly (placed in-flight from the first to the last day of every month; published on the 27th of the previous month)2

Seat pockets on JAL Group flights3

H 280 mm × W 210 mm, thermally activated binding, all-color (four-color offset printing)

• Booking deadline: 60 days prior to publication • Submission deadline: around 25 days prior to publication

2. The first and last dates on which the magazine is placed in-flight may change slightly due to the state of preparation of aircraft.3. It may not be placed on some flights due to the flight schedule or state of preparation of aircraft, etc.

*Foreign language pages have also been included in the domestic edition of Skyward (since the January 2018 issue) as part of our expanded service for foreign visitors in Japan.

Domestic Edition International Edition

Japanese language page


Japanese text

Cover

Japanese text

Cover

Foreign language

Cover

Foreign language page


Back cover(Ad)

Please be sure to read the notes at the end of advertising application when you book.


Skyward is made available in both a domestic edition and an international edition.

>> Please see the next page for advertising rates.

Versions of In-flight Magazine

6Please be sure to read the notes at the end of advertising application when you book.


Space Space

Space

Space

Selected the language page type Selected the edition type

Listing fee Listing fee

Listing fee

Listing fee

Size H×W (mm)

Size H×W (mm)

Size H×W (mm)

Size H×W (mm)

Domestic Edition

Domestic Edition

Domestic Edition

International Edition

Japanese language pageJapanese

language page



2,900,000 2,900,000

850,000

2,350,000

—

—

—

—

1,600,000

1,600,000

500,000

1,250,000

1,550,000

1,550,000

450,000

1,200,000

1,400,000

1,400,000

400,000

1,100,000

2,650,000

2,650,000

750,000

2,150,000

1,550,000

1,550,000

2,250,000

2,250,000

Inside Front Cover DPS Inside Front Cover DPS

Inside Front Cover DPS


2nd DPS after IFC DPS


3rd DPS after IFC DPS

3rd DPS after IFC DPS

FP, Facing Content

FP, Facing Content

FP, Facing Content

FP, Facing Content

FP, Facing Editorial




Full Page (FP)

Full Page (FP)

Full Page (FP)

Full Page (FP)

DPS

DPS

DPS

DPS

Inside Back Cover

Inside Back Cover

Back Cover

Back Cover



2,350,000 850,000

2,350,000

2,350,000

—

—

—

—

1,250,000

500,000

1,250,000

1,250,000

1,200,000

450,000

1,200,000

1,200,000

1,100,000

400,000

1,100,000

1,100,000

2,150,000

750,000

2,150,000

2,150,000

—

—

—

—

Dual language

Dual language

4,550,000 3,400,000

2,850,000

3,900,000

4,400,000

2,700,000

4,300,000

2,600,000

2,600,000

1,900,000

1,600,000

2,250,000

2,350,000

1,800,000

1,450,000

2,150,000

2,150,000

1,650,000

1,300,000

2,000,000

4,150,000

3,100,000

2,600,000

3,900,000

—

—

—

—

280×420 280×420

280×420

280×420

280×420

280×420

280×420

280×420

280×210

280×210

280×210

280×210

280×210

280×210

280×210

280×210

280×210

280×210

280×210

280×210

280×420

280×420

280×420

280×420

280×210

280×210

280×200

280×200



Dual Edition

Dual Edition

*In principle, we will create space for 2nd DPS after IFC DPS only for magazines that have both a domestic and international edition. *For full page (FP), it is not possible to specify the facing page. *For Full Page (FP), the facing page may contain a JAL Group advertisement. *There may be issues in which space for DPS is limited. Please check with a sales representative before submitting your advertisement request. *The facing page of the inside back cover of the Domestic Edition will be a foreign language page. *Foreign language pages are in English or Simplified Chinese.

Japanese page-based advertisements Domestic Editorial advertisements

Foreign language-based advertisements

International Edition advertisements

Advertising rates

(In yen excluding tax) (In yen excluding tax)

(In yen excluding tax)


7

[Number of copies published] 848,436 1

[Readers] JAL Global Membership, JAL Card CLUB-A Card, CLUB-A Gold Card, JAL Diners Card, Platinum member, First-class passengers on international JAL flights[Reading rate (members)] 91.3%2

[Circulation rate among non-members] 47.2%2

“AGORA” is enjoyed by more readers than the number of copies issued, when the families of members are included.1. Nippon ABC Association Average for January to June 2017 2. March 2014 JAL Card Senior Member Survey

Media Overview

Advertising rates

The JAL Card-holders’ magazine, home-delivered to over 840,000 top executives monthly.

[Agora]

Media PR

Form of publication

Space Listing feeSize

H×W (mm)

Back Cover



FP, Facing Content

Inside Back Cover

Full Page (FP)

DPS

2,300,000

3,200,000

3,100,000

1,700,000

1,500,000

1,500,000

2,900,000

280×194

280×420

280×420

280×210

280×210

280×210

280×420

Distribution method

Dimensions

10 times a year (published on the 27th of the previous month)* January and February, and August and September publications are merged to make an extra-large publication (no February or September edition published).

Delivered to the homes of senior members, provided in-flight for first-class passengers, provided in airport lounges (some)

H 280 mm × W 210 mm, thermally activated binding, all-color (four-color offset printing)


*Bundled service is not available.




8

Readers Profile1

Average age29 or younger

30 to 34

35 to 39

40 to 44

45 to 49

50 to 54

55 to 59

60 to 64

65 to 69

70 or over

1.0%

3.3%

9.2%

8.5%

13.9%13.2%

14.7%14.3%

11.1%

10.8%

Centering on middle-aged persons,

the average age is 54.6.

JAL Global Club members: Average age is 54.6

JAL Card senior member2: Average age is 54.6

Residence

Centering on Tokyo,readers from the Kanto

region account for approx. 60%.

Hokkaido

Tohoku

Kanto (excluding Tokyo)

Tokyo

Koshinetsu

Hokuriku

Tokai

Kinki

Chugoku

Shikoku

Kyushu (including Okinawa)

5.1%

2.3%

28.5%27.9%

1.5%

0.9%

5.6%

16.4%

1.8%

1.4%

8.6%

The annual used amount by members3

Amount spent per personis extremely high,

and shows the amount of their purchasing power.

JAL Card

Company A

Company B

Company C

Company D

940,000 yen430,000 yen

380,000 yen

300,000 yen

270,000 yen

Position

About half of readershave a position of head of

department or higher.

Chairperson

President, Chairperson, Secretary

Officer, Director

Head of Department, Chief

Deputy Head, Manager

Chief Clerk, Senior Staff

Profession

General staff

Other

1.7%18.8%

13.8%11.5%

12.5%

7.0%

9.2%

9.1%

16.4%Household income10 million yen or less

Up to 15 million yen







100 million yen or more

52.4%

27.2%9.3%

3.3%

3.6%

2.6%

0.6%

0.5%

0.5%

About half of households have an annual income of

10 million yen or more and the average household income

is 13.07 million yen.

JAL Global Club members: Average is 14.12 million yen

JAL Card senior member2: Average is 12.35 million yen

Malesaccount for approx. 80% and they are mainly the head of the household.

Gender ratios

Males 78%

Females 22%

1. 2012 AGORA Reader Survey 2. CLUB-A Card, CLUB-A Gold Card, JAL Diners Card, Platinum member3. Calculated the annual used amount (card handling amount ÷ number of members) per person regarding members of four main card companies for September 2016 issue of Monthly Consumer Credit’s “Fiscal 2015 credit card transaction volume ranking”



9

Media Overview

Always found in the seat pocket of JAL’s international flights, it contains in-flight entertainment information.[JAL Mooove!]

Form of publication

Distribution method

Dimensions

Language

Monthly (placed in-flight on the first day of every month; published on the 27th of the previous month)2

Seat pocket on JAL’s international flights3

H 280 mm × W 210 mm / opens to the left, central binding /All-color (four-color offset printing)

Multilingual (Japanese, English, Chinese, Korean)


Advertising rates

Space Listing feeSize

H×W (mm)

Back Cover 1,800,000 280×210

[Potential monthly readers] Approx. 690,000 international flight passengers1 1. Monthly average in the JAL Group monthly reports for fiscal 2016

Media PR

2. The first and last dates on which the magazine is placed in-flight may change slightly due to the state of preparation of aircraft etc.

3. It may not be placed on some flights due to the flight schedule or state of preparation of aircraft etc.




(Sample image)

10

Media Overview

Outstanding Target ReachGet your message across before program that movies that most customers will watch.

[In-flight entertainment]

CF before movies

[Monthly number of video viewers] Approx. 690,000 international flight passengers1

1. Monthly average from the JAL Group monthly reports for fiscal 2016

Media PR

Video media

Screening period

Number of seconds displayedNumber of flights on which video is shown

Screening routes

Sales slots

Personal TV on international flights

Advertising rates

Screening fee 1,500,000

1 month (first to the last day of each month)2

15 seconds

Approx. 4,300/month3

JAL’s international flight routes

10 slots (odd channels, 15 seconds × 5 slots; even channels, 15 seconds × 5 slots)4

2. The first and last dates on which the screening takes place may change slightly due to the state of preparation of aircraft etc.3. June 2017. This will change depending on the screening month.4. The phrases “odd channel” and “even channel” are tentative names to make it easier to read this document. Movie titles will

actually be shown (see figure below).

*When performing operations such as playback, fast forward and rewind, a window taking up about 1/3 of the screen (showing fast forward, rewind etc.) is shown for a few seconds.

Concept image of screening

Select “Movie and Video” Select “Category” Select “Movie title”*4 Select “Play” Select “Language”

JAL Mooove!Opening

Seat belt sign Movie start

4. “Odd” means “an odd numbered channel” and “even” means an “even numbered channel.” These terms are used here for convenience, but will not actually be displayed on the screen. In addition, it is not possible to select the screening slot.

Odd

Even

Even

Odd

Odd

Even

*The screen image may be different depending

on the aircraft.

International flights Personal TV


(Concept image)



• Booking deadline: 80 days prior to movie showing • Delivery day: around 60 days prior to movie showing

CFOdd channels: (1) (2) (3)(4) (5)

Even channels: (6) (7) (8) (9) (10)

11

Media Overview

A Numerous Video Programs.JAL is capable of reaching target markets through advertising platforms for foreign passangers visiting to Japan aslo.


CF before videos



Media PR

Video media

Screening period


Screening routes

Sales slots

Personal TV on international flights

Advertising rates

Screening fee 2,000,000

1 month (first to the last day of each month)2

15 seconds



2 slots4

2. The first and last dates on which the screening takes place may change slightly due to the state of preparation of aircraft etc.3. June 2017. This will change depending on the screening month.4. There might be some video advertising incabable of showing in flight. We’ll take care of position of advertising.



Select “Movie and Video” Select “Category” Select “Video title” Select “Play” Select “Language”

JAL Mooove!Opening

Seat belt sign Video startCF(1) (2)

*The screen image may be different depending

on the aircraft.



(Concept image)




12

Media Overview

1 dedicated channel per companyOn the Promotion Channelyou can employ your own unique PR.


Promotion (PR) program



Media PR

Video media

Screening period


Screening routes

Sales slots

Personal monitor on international flights

Advertising rates

Screening feePR (1) 2,500,000 (shown in JAL Mooove!)

PR (2) 2,200,000 (not shown in JAL Mooove!)

1 month (first to the last day of each month)*2

Between 5 and 10 minutes



2 slots


2. The first and last dates on which the screening takes place may change slightly due to the state of preparation of aircraft etc.3. June 2016. This will change depending on the screening month.



Select “Information” Select “Special Program” Select “Program Title”

*The screen image may be different depending on the aircraft.

PR program(1) or (2)



(Concept image)



(Sample image)

13

Summary of standards for advertising and promotion media

•For all media avertising, we will perform examination of your company (advertiser), the product and the expression used (ad content). Your understandig is greatly appreciated.

•We may be unable to accept advertisements from organizations that compete with the business operations of the JAL Group and its affiliates (also includes information from organizations other than JAL Group airlines).

•JAL media is media that communicates as part of the airline’s customer service. Therefore, we may not be able to accept any content or visual images that could cause a sense of anxiety or discomfort to our customers or put them at a disadvantage.

•Advertising media and services carried out in restricted areas and in aircraft at an airport must comply with a variety of terms and conditions based on the Airport Law and Aviation Law. Your understanding is greatly appreciated.

•Please contact us for details of restrictions on industries we can handle advertising for, products, and expressions used. In addition, please contact us at the production stage to inquire about the contents of the original document.

•The first and last dates on which the each media is placed in-flight may change slightly due to the state of preparation of aircraft.

•We may be unable to implement the media service due to unavoidable reasons such as bad weather or force majeure. Your understanding is greatly appreciated.

•We cannot provide a discount in the event of suspended service or a reduction in the number of scheduled flights.

•In principle, you cannot cancel your application once you have submitted it. A cancellation charge will apply in the unlikely event that an application is canceled. Your understanding is greatly appreciated.

Common to all paper media

Points to consider in regard to bookings•We cannot accept specifications relating to the page on which advertising

is to be shown except for those on special areas such as the front cover and the articles facing the advertisement.

•If you do not specify the article facing your advertisement, there are times when it will be facing another advertisement. Your understanding is greatly appreciated.

•We require advance payment for the first booking.

Points to note when producing the original•Please submit all of the original advertising as PDF* file.*Illustrator CS 2 or Upper version*InDesign CS4 or Upper versionis *Acrobat Professional 9 or Upper version

•When submitting an advertisement, Please provide paper, color sample (if possible) and a file specification sheet along with the PDF file.

•Please don’t use the specific-color.

•For color parts where four colors are used together (including images), please create data with ensuring that the total value of the CMYK4 edition is 320% or less.

•For bleed advertising, please ensure that the logo, company name, and advertising copy are at least 10mm above the finishing line (H280mm x W210mm) and placed on the inside, in addition, please provide a distance of at least 3mm on each side as bleed.

•We do not carry out color proofing.

•When advertising from overseas, we request that you leave decisions on the printing finish up to us.

Common to all video media

Points to consider in regard to bookings•We cannot accept specifications regarding the order in which CF is to be shown.

•Flights on which CF can be aired are Japan Airlines flights only (flights shown as JL on the timetable). Irregular flights are not included.

•The screening period is scheduled to be from the first to the last day of the

month; however, this may change slightly for various reasons. Your understanding is greatly appreciated.

Points to note on the production of material•The front screen will be a 4:3 screen except for some aircraft. 16:9 video will have margins (blank spaces) placed at the top and bottom. Please provide 16:9 video in letter box format. (Squeeze format is not allowed)

•The personal monitor will use a 16:9 screen except for some aircraft. 4:3 video will have margins (blank spaces) placed at the right and left.

•Audio can be either monolingual or bilingual; in the case of choosing bilingual, please use Japanese and English.

•Along with the materials, please submit a job sheet that describes details such as the title, language, scale, time code and size.

•We have specifications regarding the format for the delivered tape. Please contact us for details.

Form of delivery(1) CF before movies (2) CF before videos (3) Promotion (PR) program• HD cam • WMV file for advance screening by JAL

* Please prepare the following only when submitting advertising for promotion (PR) 1.• Still image for MAGIC menu screen JPEG file (clear image with as high a resolution as possible)• Program title for MAGIC menu screen There is a character limit (Japanese 12 full-width characters, English 25 characters *including spaces)• Text introducing the program for JAL Mooove! Japanese, approx. 50 characters (certain characters will be appropriately modified by our editorial department); English will be translated by our editorial department after the Japanese has been decided.

Points to note regarding advertising and promotion


•Americas (Eastern / Western US & Hawaii Islands)[NYC / Eastern US] World Media, Inc. / TEL: 1 212 244 5610 / www.worldmediaonline.com [HNL] PacRim Marketing Group Inc. / TEL: 1 808 949 4592 / www.pacrimmarketing.com[HNL] Lighthouse Hawaii / TEL: 1 808 926 0022 / lighthouse-hawaii.com

•Europe (Europe)[LON] IMM International, UK Brand / TEL: 44 203 585 1300 / www.imm-international.com[PAR] Inflight Media Marketing France / TEL: 33 1 4013 7901 / www.imm-international.com[GVA] Inflight Media Marketing, AG / TEL: 41 22 310 80 51 / www.imm-international.com[ITA] Inflight Media Marketing International SARL / TEL: 39 339 666 7639 / www.imm-international.com

•Asia (excluding Japan)[SEL] First Media Service Corp. / TEL: 82 2 363 3591[TPE] TOP TAIWAN MEDIA FACTORY / TEL: 886 2 2371 1838 / www.top-taiwan.com [SHA] NewBase Rui Shi (Shanghai) Advertising Co., Ltd. / TEL: 86 21 6141 3871 / www.publicitas.com.cn[SHA] Jalux Shanghai Co., Ltd. / TEL: 86 135 1100 8614 / www.sh.jalux.com[HKG] NewBase Advertising Hong Kong Ltd. / TEL: 852 2516 1501 / www.publicitas.com/hongkong[HKG] IMM Asia HK Ltd. / TEL: 852 2639 3635 / www.imm-international.com [BKK] NewBase Thailand Ltd. / TEL: 66 02 651 9273 / www.publicitas.com/thailand[BKK] JPP Thailand Ltd. / TEL: 66 02 051 4694[SIN] NewBase Content Pte. Ltd. / TEL: 65 6735 8681 / www.publicitas.com/publishingasia[SIN] Spafax Airline Network Pte. Ltd. / TEL: 65 6531 2682 / www.spafax.com [IDN] Jet Set Media / TEL: 65 6260 3585[BOM] Mediascope Multimedia India Pvt. Ltd. / TEL: 91 11 2373 0869 / www.publicitas.com/india

InquiriesApplications

14

MATERIAL FORMAT for MAGAZINES

SKYWARD, AGORA and JAL Mooove! Full Page (FP) and Double Pages Spread (DPS) material formats are same, refer below format instructions when submitting.

Bleed Size = H286 x W216mm

Full Page (FP)

Trim Size(Trim Space)

H280 x W210mm

W210mm

H280mm

H286mm

Corresponding Line(Cutting Line)

W216mm FP: A4 Variant 280mm (H) x 210mm (W)

DPS: A3 Variant 280mm (H) x 420mm (W)

Publishing Date: First (1st) day of each issued month

Printing: 4-Color Offset, CMYK

FP: Must add at least 3mm of extra safety spaces on Trim Space. DPS: Must add 3mm + 3mm of gutter, if the design will appear in the center.

Material Specifications● All materials should be Print-Optimized with font embedded PDF files.

● Resolution should be within the range of 330–350dpi.

● All graphics and images in the document must be saved in 4-colors, CMYK mode.

● Total area coverage must be under 320%.

● All fonts must be outlined when saving the file.

● All materials should be on MAC format and delivered via email.

● For page bleed advertisement, bleed size is located 3mm outside the trim area.

● Trim marks must appear on all files.

● Type area should be 10mm inside the trim size.

● The magazine size after trimming is 280mm(H) x 210mm(W).

● All ads supplied must be accompanied by a standard color proof which is generated from the same PDF file.

If the color proof is not generated from PDF file and colors cannot be matched on press,

the Publisher will not take any responsibility for the incorrect reproduction of the advertisement insert.

15

MATERIAL FORMAT for CF or Promotion Channels

HD CAM in NTSC, NDF

Material Specifications● Voice material may be either monolingual or bilingual. ● If you choose to air a bilingual commercial, we request Japanese and English.● Please provide with a sample DVD (NTSC, NDF Format) or WMV or MP4 ahead of time.● MAGIC-III system screen size is 4:3 but others are 16:9 (wide screen), preferable to prepare all contents in 16:9 letter-box format to prevent screen troubles.

Promotional Channel Only● Please provide with Still Picture Material Format (JPEG).● Submitted JPEG picture will be trimmed and/or worked to adjust to fit in each system screens and JAL Mooove!. — PR1 only● Please provide with title of program within 25 words in English. It will be translated in Japanese in Japan. — PR1 only● The contents of program will be written in English and Japanese in Japan. — PR1 only

Color Bar1-kilohertz

Sound Signal

film title & company name Starting from frame 00”back setup 0%

Credits15 to 30”

Black Leader15”

Actual CommercialFilm Footage

Black Leader15”

Documents

JAPAN AIRLINES MEDIA - 株式会社JALブランドコ … AIRLINES MEDIA INFORMATION Copyright ©JAL Brand Communications Co., Ltd. All rights reserved. 2018.03.19 1 Copyright ©JAL