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EVERPURSEin collaboration with
Kate Spade & Company
HELLO!WHO WE ARE:
Fatima BashirAshley OsbourneAllee Peterson
Courtney Wong
PRODUCT
HOW IT WORKS
““Honestly, I think that’s where [wearable] tech has really arrived–when you don’t think of it as a separate add-on.” ---- Co-Founder Liz Salcedo
1.2 BILLION$Amount Net Sales in 2015
Are new customers
30%-50% of sales
ADVERTISEMENT
TARGET MARKETWho exactly are we trying to reach?
TARGET MARKET
○Gender: Women○Age: 25-35 years old ○Smartphone Users○Income: $50,000+
CUSTOMER PROFILEHow do our consumers interact & behave?
○ IncomeLuxury items, brand prominence, top/middle of income pyramid
○ LifestyleBusy, high self-esteems,
upper-middle class taste culture
○ Communication Behavior
Cell phone dependency
CUSTOMER PROFILE
CUSTOMER PROFILE
❖ BENEFITSEase of use, charge on
the go
❖ PURCHASING BEHAVIORWord of Mouth, online research, “spending confidence”, FOMO
❖ CULTURAL INFLUENCES
Marital Status, Opinion Leaders and Influencers, fomo
86.2% of PEOPLE AGES 25-35 Reported using a smartphone in the United States in 2014...and since then that number has only GROWN
APPLELargest segment
SAMSUNGSecond largest segment
POSITIONING STATEMENT
““For young female professionals on-the-go,
EverPurse is the most functionally chic among all luxury handbags because of its ability to
charge a cellular device and perpetuate classic and timeless style”.
Loud Brand Prominence
High QualityLow Quality
Soft Brand Prominence
MARKETING MIXProduct, Price, Place, Promotion
PACKAGING
OUR PRODUCT LINE$$$ highest price tag
GOOGLE TRENDS
According to Mintel, Women 25-35 are most likely to purchase a new item because of a special
occasion, and they are less driven by price
keyword: Kate SpadeDecember, 2015
WHERE WILL IT BE SOLD?
IN STORE
ONLINE DEPARTMENT STORES
STORE LOCATIONS
CALIFORNIA 25 STORES
TEXAS13 STORES
ILLINOIS6 STORES
VIRGINIA7 STORES
NEW YORK13 STORES
FLORIDA 15 STORES
PROMOTION
Social Media Use
CELEBRITY INFLUENCERSAnna Kendrick
#missadventure
“For young female professionals on-the-go, EverPurse is the most functionally
chic among all luxury handbags because of its ability to charge a cellular device and perpetuate classic
and timeless style”.