Midterm ReportMidterm Report

SWOT analysis for product-SWOT analysis for product- EASYCAEDEASYCAED

Group members:Group members: 林怡彤林怡彤 495032379 495032379 許麗齡許麗齡 495031210495031210 陳柏翰陳柏翰 496230112 496230112 呂信儒呂信儒 493920261493920261

林玉芳林玉芳 495031600 495031600 張婕希張婕希 495032240495032240

What is EASYCARD?What is EASYCARD?

EASYCARD is a 'touch and go' IC ticketing EASYCARD is a 'touch and go' IC ticketing system. system.

An EASYCARD can be used for years. An EASYCARD can be used for years.

Types of EASYCARDTypes of EASYCARD ：： Adult, Student, Charity, Escort, Senior anAdult, Student, Charity, Escort, Senior an

d Concessionaire.d Concessionaire.

What is EASYCARD?What is EASYCARD?

StrengthsStrengths

Integrating fare collection for various Integrating fare collection for various transports by one ticket.transports by one ticket.

Usable for years to avoid repetitive Usable for years to avoid repetitive ticket purchase.ticket purchase.

No need for coins.No need for coins.

Speeding passage.Speeding passage.

Auto-load with banks to reduce risks of Auto-load with banks to reduce risks of cash transactions.cash transactions.

StrengthsStrengths

The building cost is high.The building cost is high.

The fee of promotion is not share The fee of promotion is not share equally.equally.

Waste the manpower.Waste the manpower.

WeaknessesWeaknesses

There are financial law limited. There are financial law limited.

It only provides service into transports.It only provides service into transports.

Easily embezzle.Easily embezzle.

WeaknessesWeaknesses

OpportunitiesOpportunities

One EASYCARD can make your life One EASYCARD can make your life easier.easier.

It enables users to shop at stores. It enables users to shop at stores.

Taxi available .Taxi available .

The EASYCARD combine with the ETC The EASYCARD combine with the ETC system to expand to the other cities.system to expand to the other cities.

The usage is simply by touching the card The usage is simply by touching the card to a sensing device.to a sensing device.

OpportunitiesOpportunities

The restriction from Banking law .

(ex: Integration )

The limitation of technology .

(ex: the parking problem)

E-trading securities

ThreatsThreats

According to SWOT analysis from the According to SWOT analysis from the above, we will find that the advantages are above, we will find that the advantages are more than weaknesses. more than weaknesses.

Coupled with larger capacity, durability, Coupled with larger capacity, durability, speed, accuracy, and security, etc.speed, accuracy, and security, etc.

ConclusionConclusion

SloganSlogan

Touch and goTouch and go

One EASYCARD can make your life easier.One EASYCARD can make your life easier.

THE ENDTHE END

Thank you for your attention!Thank you for your attention!