Noritaka Kobayashi CCAsia 2012

7/29/2019 Noritaka Kobayashi CCAsia 2012

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Global Expansion ofGREE Platform

Noritaka Kobayashi, Ph.D

VPGREE Singapore Pte. Ltd.

2012/5/22


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3

Vision

tocreatecommunityof

1Billionusers


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FY2012,ourrevenuewillbeexpectedtorecordhigh

GREECompanyOverview

4


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*Screenshotsaresampleimages

ProductOverview

5SNSGameDashboardAppPortal


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BusinessStrength

6

BusinessField

GamePlaJormSNS


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GREERegisteredUsersinAPAN

7

(Unit:1,000)

140 3201,040

4,290

9,860

18,430

23,380

30,300

an-05 an-06 an-07 an-08 an-09 an-10 an-11 an-12Mar-05 Mar-06 Mar-07 Mar-08 Mar-09 Mar-10 Mar-11 Mar-12


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OurAchievement


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Currently,

230millionusersOver100+countries


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CurrentIn-HouseSocialGames

11

5years


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TipsofMone[zingKnow-How

RunningplentyofTVcommercials.

Refreshgameseveryweek,everyday,

everymidnight.

Wedonotneedyourprofessionalsense,

butskill.

Everydecisionisbasedonmillionsofdata.

Maintenance

Games

Promo[on

RealTime

PDCA

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GREEMainDriverofRevenues

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GlobalPlaEorm


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GREEPlaJorm

15


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In-HouseSocialGamesforGlobalMarket

16

WilldeliverIn-housesocialgamesintoglobalmarketthroughGREEPlaJorm


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GREEPlaJormwhichengagesusersanddevelopersglobally

byintegra[ngGREEandOpenFeintsocialgamingplaJorm

Global

Cost

Know-how

ARPU

Launchsuccessfulsocialgamestoglobalmarket

Leveraging230millionuserbaseanddevelopersnetwork

Lowercostsfordeveloperstoreleasetheirapplica[onsglobally

LeverageGREEstechtobuildsocialandprofitablegames

tomakeworldwidedevelopers'gamesmoreengaging

AllowoverseasdevelopersreachapanHigh-ARPUsocialgame

users

GREEPlaJormGlobalStrategy

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BeginProvidingOneGlobalPlaJorm

18

SanFrancisco

London

Tokyo

Beijing

Singapore

Amsterdam

SoPaulo

Seoul

Dubai Osaka


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WhyGRPlaEorm


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Premium

Game

Free-to-playwithIAP

Longerplay=more$$$$

DownloadAppTimegameplayed

$Paid

Source:ZyngaSECfiling,viaIn-Statmarketintelligencefirm.

GrowthinFree-to-PlayGames

20


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Source:iTunesstoreMarch5,2012

20 of Top 25 Grossing Games are Free to Download!Free-to-PlayGamesMone[ze

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Increase Player Lifetime Value (LTV)!

=Life[meValue

(LTV)

RevenuePerUser

X PlayerReten[on

GoalofFreemiumGames

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=CostPer

Acquisi[on

(CPA)

AdCampaignCosts+Marke[ng

CampaignCosts

UsersAcquired

throughCampaigns

GoalofFreemiumGames

Minimize Cost Per Acquisition (CPA)!

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SNSorSocialPlaEorm

Gameconomics

=Life[meValue

(LTV)

Revenue

PerUserX

Player

Engagement

CostPer

Acquisi[on

(CPA)

Network

effects

Notifications

fromf

riends

Req

uests

fromf

riends

WhySocialGamesareSpecial

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SNS

Acquisition

Retention

Monetization

!!!!!!!!

Social !Platform

SocialGamingPlaJormsWin

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Whatwefocus

Smartphone=AndroidandiOS


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150300

550

1,100

1,700

2,600

3,600

4,700

*Data:Gartner

(Unit:1million)

20152014201320122011201020092008

SmartphoneShipmentsandFutureSalesForecast

27

1.1Billionunits

4.7Billionunits

SPShipments


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150300

550

1,100

1,700

2,600

3,600

4,700

6 13 21170 300

*Data:Gartner

HighPoten[alforGrowthofGREEPlaJorm

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20152014201320122011201020092008

4.7Billionunits(Unit:1Million)

SPShipments

GREEReg.Users


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WorthJoiningPlaEorm


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WorldwideUsers

230MillionUsers

UnifyUserIDs

AndroidApp iOSApp WEBApp

WorldwideDevelopers

UnifyDeveloper

IDs

Middleware

UnifyApplica[onIDs

Developers

DeveloperCenter DeveloperSupport

SDK/APIs

AppPortal

Expanddevelopersupportopera[ons

globally

IntegrateAppPortal

IntegrateAPI/SDK

SNS

Ecosystem

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WillsupportapaneseandEnglishforplaJorm

andinnearfuture,expandto14languages

PlaJorm/UserSupportDeveloperCenter

apaneseEnglishChinese

apaneseEnglishChineseSpanish

PortugueseGerman

KoreanFrenchItalianRussian

ArabicIndonesianThaiTurkish

apaneseEnglishChinese

Developer

Opera[on

SupportLanguageforPlaJormandDeveloperSupport

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Distribuon Acquision

ngagement

Monezaon

Virality

Analycs

Worlds largest social mobile

gaming community

Unified global platform

Localization services

Cross promotions through

developer announcements

Promotional programs

Wall posting

Gifting

Social sharing

Push Notifications

International currencymanagement

Unified virtual currency onAndroid

Friend invites

Incentivized invites

Social sharing

Gifting

Dashboard access to gameanalytics

Game, player, andmonetization data

PlaJormComprehensiveOffering

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In-HouseSocialGamesforGlobalMarket

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WilldeliverIn-housesocialgamesintoglobalmarketthroughGREEPlaJorm


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BUILDYOURZOMBIMPIR EngagingRPG-basedsocialcardcollec[ongame Originalanduniquecharacterdesignthatisinstantlyrecognizable Formulateyouraackstrategyformassivecardbales U[lizesadvancedsocialfeatureswithfriendstochallengeand

baletoachievehigherrankings

Targetedatmalesage25to40


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Targetedatfemalesage25to45ANALINFAMILYSFUTURISINYOURHANDS! Morethanjustcrops:Collaboratewithyourfriendstodesign,build,

andgrowanen[reAlienvillage

Useadvancedcustomiza[ontostrengthenyourAliencollec[on Combineandfuseyouralienstocreatespecialcharacters ExploredistantplanetsonyourUFOandunlockpremiumcontent

Fusion

xplore

UFO

Visit


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7majordeveloperswillbereleasingApps

forourplaJormwithmoretobeannounced

PartnerList-FirstPhaseAnnouncement

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Chinese&KoreanGREEPlaJormPartners

11 Major Developers and More to Come!

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GREEPlaJormSiteforDevelopersReleased

38

GREEGlobalPlaJorm search


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Vision->Goal

tocreatecommunityof

1Billionusers

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40

Goal

tocreatecommunityof

1Billionusers


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41

Vision

Makingtheworldabeerplace

throughthepoweroftheInternet.


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1

GR

Dec.2004


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100

GR

June.2009


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1,000

GR

Jan.2012


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Joinus!

GRWaingforournew

developers

And new staffs


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Today


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Cometoourbooth

Formoreinformaon


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Thankyou!


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Documents

Noritaka Kobayashi CCAsia 2012