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omor ice creamPRESENTED BY:

ABDUL SAMAD FAROOQ

Reg no: 1146139

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INTRODUCTION

Omor a product of E NGRO FOODS waslaunched on March 21, 2009.

The ice cream factory is located atSahiwal.

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GROWTH

In just a few weeks, Omor had madesales of Rs10 million on volumes of 76,000 liters approximately.

Omor now has 50+ SKUs launched.

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OM

OR IN

KARACHI

Omor came in Karachi after 2 years of itslaunching in Lahore.

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4 P sOF MARKETING OFOMOR

Product

PricePlace

Promotion

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PRODUCT

Product lineo Tubso Frooze: a cheap range for

childreno Family Packs: a range for families

Packaging Styleo Attractive and Colorful

High Qualityo Meets hygienic and nutritious

ingredients

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PRICE

Froozeo (5- 10- 12- 15) Rupees

Range of family packso (180-150- 120) Rupees

Range of individual ice

creamso (10-15-20-30-35) Rupees

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PLACE

Available all over Pakistan.

Indirect distributiono Abu Dawood Logisticso Private owned trucks

Direct distributiono Cycles

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PROMOTION

TVC s

Banners

Free SamplesC

oncertsMorning shows

Festivals

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Thank you

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Q UESTIONS?