Pnc Book Flip2

8/11/2019 Pnc Book Flip2

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Its Your Money.

Take control.

Creative Strategist / Art DirectorNadia Hendrickson


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clientPNCBANK

PNC Financial Services Group, Inc. is an American financial services corporation,with assets (as of December 31, 2011) of approximately $271.2 billion. PNCoperations include a regional banking franchise operating primarily in nineteenstates and the District of Columbia with more than 2,700 branches, online and

mobile services together with 7,400 ATM machines, specialized financial busi-nesses serving companies and government entities, and asset management andprocessing businesses.

PNC is the fifth largest bank in the United States (total branches), sixth largestbank by deposits in the United States, sixth largest by total assets, and the third

largest bank off-premise ATM provider. PNC is based in Pittsburgh.

Primary Operations

Retail banking

PNC Merchant Services/PNC Business

Credit

Corporate and Institutional Banking/

Harris Williams & Co

PNC Mortgage

PNC Global Investment Servicing

BlackRock

PNC Real Estate/Midland Loan Services


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of 18 to 24 year olds and 40 percent of 25 to 34 year olds onceowned a checking account, but no longer do.

the problem

of 18 to 24 year olds and 46 percent of 25 to 34 year olds said theywould prefer a prepaid debit card account to a checking account ifcosts were comparable.

22%

45%

Younger consumers are increasingly losing confidence in big banks, andcould be turning to smaller, more customer-service oriented financial insti-tutions. According to Cisco, 26% of younger consumers, or Generation Yas the article defines them, say they are willing to switch banks, comparedto only 13% of older Americans.

Adolescents and young adults currently earn about $214 billion annually. With

annual income expected to reach $3.4 trillion by 2018, Gen Y will eclipse theearnings of baby boomers, who are expected to have an annual income of $2.8trillion then.


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GOAL

To create greater brand value

To encourage greater user involvement and loyalty while increasing dailyinteraction with customers and Wells Fargo.To be more than just an app used to check balances and transfer money by

becoming an essential part of how people manage and plan their financialpresent and future.

PNCBANKPASSPOR

TCONCEPTAPP

Insight

Understanding how you spend your money leads to better

habbits and allows you to achieve your goals

WHY THIS WORKS FOR PNC

1. Most people have a bank

2. Most people have their banks app on their phones; more than those who

have a mint or a budgeting app on your phone.

3. Can be introduced to customers in person as they sign up for accounts.

solution


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The idea behind this app is to not only increase inter-action between PNC bank and customers; but to givethem an avenue in which they can begin to understandtheir money. In addition to that it will allow them tomanage where and how far it goes on a moment tomoment basis.

Instead of just using the bank app on your phone tocheck your balance and transfer money it now be-comes a tool that helps you manage your success andreach your financial goals. Thus increasing the everydaybrand value of PNC as a brand.

Pay your bills on time

Get a monthly spending report

Make and manage your budget

One on one financial counseling

Manage, build, and monitor your credit

Earn rewardsWHAT

ISPASS

PORT?


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Meghan H.28 years old

Justreceived Masters Degree

UP TO THEMOMENT UP DATES

OPTIONS MADEFOR YOU

UNDERSTANDHOW YOU SPEND...

By partnering with PNC

to help plan her financialfuture Meghan can re-

ceive up to the momentupdates concerning her

bills, student loans, credit

report and score as wellas so mych more.

When it comes toyour future what arethe things that mat-ter to you? Buyingyour first car, homemaking the bestplan to pay back

your student loans.

Knowledge is power.

Understanding how youspend empowers us to

make better choices.WithPNC Passport Meghancan see in real time her

habbits when it comes tospending.


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DOWN TOTHE DETAIL

GOOD HABBITSCHECKLIST

EARNREWARDS

We can even take it a

step further and getprecise detail of where,

when and how much;and use that informationto make better choices.

Megan can set goals for

herself when it comes tospending. For example

paying bills early, takingsteps to increase hercredit score.

Good habbits deserve

some recognition. Inaddition to investing her

future, Meghan will earnrewards for movie tickets,groceries even your next

oil change.


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creativePrimary Branding Color: Orange

Featuring Young Adults


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Billboard Concept


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Trash bags Concept


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Subway Wall Poster Concept


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Its Your Money.

Take control.

Creative Strategist / Art DirectorNadia Hendrickson

Documents

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