CUPID (Creative Utility for Product planning and Intelligent DFSS)

http://www.CUPID4U.net

I. Introduction

II. (CUPID)

AGENDA

3

I. Introduction

1. 2. 3. DFSS 4. DFSS 5. DFSS 6. DFSS

4

1. 1.

, .

,

(Customer Satisfaction)

(Customer Delight)

(Customer Experience)

(The Most Competitive Company)

(696 , 83)

5

1)

: 1997, , 213 Page

2. 2.

6

(%)30

25

20

15

10

5

Repositioning

0

10

20

26 26

711

: Booze-Allen Study, 1992

= +

2. 2. 2)

.

7

2. 2.

(()) (())

(() )

(() )

: :

, , .

3)

8

(%)

45

0 10 20 30 40 50

29

25

19

17

14

12

22

()

: Winning at New Products, Robert G. Cooper, 1996

4)

.

2. 2.

9

5) 2. 2.

Needs

()

(, )

/(Gates)

-

,

Needs

()

(, )

/(Gates)

10

3. 3. DFSS DFSS -- 11

Manufacturing Quality monitoring Closed-loop control Stat Process Control

Mfg Eng Performance Reliability Manufacturability Cost

Design EngMarketing Performance Quality System cost

Six Sigma

Product DesignCTQs Process Design

CTQs Mfg ProcessControl

CCR = Critical to Customer RequirementCTQ = Critical to Quality

CustomerCCRs

Design for Six Sigma

(1)

(2)

(3)

(4)

6 DFSS .

11

Define

MeasureMeasure

AnalyzeAnalyze

PotentiallyCapable?PotentiallyCapable?

ImproveImprove

ControlControl

DesignDesign

VerifyVerify

ModuleProcess?

Identify

Design

Optimize

ValidateProcess Innovation

Prod

uct I

nnov

atio

n

DIDOV

DMADV

DMAIC

R & D(Break through)

Platform

Derivative

No

IDOV

Yes

DMAIC

No

DMADV

- Mfg. 6

Small Change- 3,4

Big Change- - 1,2

Yes

6 DMAIC, DMADV DIDOV .

3. 3. DFSS DFSS -- 22

12

4. 4. DFSS DFSS

DefineDefine IdentifyIdentify DesignDesign OptimizeOptimize VerifyVerify

FMEA

QFD-Step4 DOE

(RSM) ANOVA Chi-Square FMEA

QFD-Step3 Chi-Square T-test ANOVA Design FMEA Process FMEA

QFD-Step2 Gage G&R Design FMEA Process FMEA Scene AHP

QFD-Step1

AHP : Analytical Hierarchy Process

FMEA : Failure Mode and Effects Analysis

ANOVA : Analytical of Variance

DOE : Design of Experiment

QFD : Quality Function Deployment

Gage R&R : Gage Repeatability & Reproducibility

DFSS .

13

5. 5. DFSS DFSS

1996, GE OEM ; /LG/

1996~1999,

1999,

1999, ( - 2000)

2000, LG

2000, LG

2000,

2000~, , , , , ,

14

1) 1) QFD(Quality Function Deployment)QFD(Quality Function Deployment)

Needs (HIT) ,

//

/

(///)

FLOW FLOW

6. 6. DFSS DFSS

15

2) 2) FMEA(Failure Mode Effect Analysis)FMEA(Failure Mode Effect Analysis)

SYSTEM

SYSTEM

RPN Data

L-Matrix FT CP FMEA

O S D RPNMODE

FLOW FLOW

,

Mode .

6. 6. DFSS DFSS

16

3) 3) ((Cause & Effect Diagram)Cause & Effect Diagram)

L-Matrix FT CP

FLOW FLOW

6. 6. DFSS DFSS

17

()

(Trade-Off)

1.

2.

3. ( )

4.

5. , /

6.

7. /

8.

9.

FLOW FLOW

4) 4) Robust Design(Taguchi Methods)Robust Design(Taguchi Methods)6. 6. DFSS DFSS

18

HOQ Target Spec

,

FLOW FLOW

5) 5) Gage R&R(Gage Repeatability & Reproducibility)Gage R&R(Gage Repeatability & Reproducibility)6. 6. DFSS DFSS

19

II. (CUPID)

1. CUPID 2. CUPID Road Map3. 4. DFSS 5. CUPID 6. 7. CUPID 8. 9. CUPID Reference

20

1. 1. CUPID CUPID

QFD

Grouping DFSS Step

HOQ

,

L/T HOQ HOQ

Report

FMEA, AHP, Pugh Matrix, (C&E), (DOE), Gage R&R

,

CTQs Gage R&R, Tool DFSS .

((SPEED) + SPEED) + = =

Report

21

2. 2. CUPID Road MapCUPID Road Map

.

22

3. 3.

InterviewObservation

SurveyFocus Group

PanelEtc.

Indirect

VOCSCENE

WHAT

WHAT

HOW

SCENE

HOQ (L-Matrix)

SCENE

HOW

WHAT

HOW

CTQ

) Step Step2

Direct

HOW

1) 1) ((LL--Matrix)Matrix)

23

InterviewObservation

SurveyFocus Group

PanelEtc.

Indirect

VOC

Direct

SCENE

WHAT

SCENE

HOW1

SCENE

HOW2

WHAT

HOW1 HOW2

HOQ (T-Matrix)

2) 2) ((TT--Matrix)Matrix)3. 3.

24

WHAT

HOW

WHAT

HOW

3) 3) ((Summary)Summary)--113. 3.

VOC

What

How How

CTQ

WHAT

HOW

VOC

What

How How1

CTQ

WHAT

HOW1 HOW2

How2

HOQ(L-Matrix) HOQ(L-Matrix)

HOQ(T-Matrix)HOQ(L-Matrix)

25

WHAT

HOW

3) 3) ((Summary)Summary)--223. 3.

VOCWhat

How1 How

CTQ

VOC

How1

CTQ

WHAT

HOW1 HOW2

How2

How2

WHAT

HOW1 HOW2

What

How1

How2

WHAT

HOW1 HOW2

26

3. 3. 4) 4)

Flash QFD

Flash Manual

Roadmap

Full Screen, One-Shot Check, ,

HOQ , /

Export

Plotter Printing

(GIF, JPEG, BMP), Excel , , E-mail

27

4. 4. DFSS DFSS

Define

Identify Optimize

Design

Verify

- - Target Market- QFD 1, ,

VOC CTQ Scorecard (Ys) QFD 2, Scene ,,

, AHP, Gage G&R,FMEA

Design overview Design for Manufacturability (xs ) Screening Vital Few () QFD 3, , FMEA

Test QFD 4, DOE, (RSM),

, FMEA

- - (, ) FMEA

28

5. 5. CUPID CUPID

QFD Module

. (HOQ) Saaty, , Plus

AHP(Analytic Hierarchy Process)

HOQ . , , .

(DOE : Design of Experiments)

HOQ Target Spec, QFD.

Gage R&R(Gage Repeatability & Reproducibility)

FMEA, FMEA.

(Cause and Effect)

HOQ Sub-CTQ(CTP). , (Cause and Effect).

FMEA(Failure Mode and Effect Analysis)

, , , , .

QFD(Quality Function Deployment)

CUPID Module

(1) QFD DFSS Solution

(QFD) DFSS Tool .

29

(2) Roadmap

[ CUPID Roadmap ]

5. 5. CUPID CUPID

Roadmap Step , Step . Step Roadmap , Step Step .

30

(3) ,

HOQ

[ CUPID ]

5. 5. CUPID CUPID

, ., , HOQ .

31

(4) Scene (VOC), /, HOQ QFD

[ HOQ ]

5. 5. CUPID CUPID

, Claim (VOC) Scene . Scene , HOQ .

32

(5) HOQ

HOQ One Shot Check

[ HOQ One Shot Check ]

5. 5. CUPID CUPID

.

33

(5) HOQ

(Room) HOQ .(HOQ )

HOQ

HOQ

[ HOQ ]

5. 5. CUPID CUPID

34

(5) HOQ

HOQ

[ HOQ ]

5. 5. CUPID CUPID

HOQ . HOQ HOQ .

35

(6) QFD

HOQ . .(, , HOQ )

[ 2 ]

5. 5. CUPID CUPID

36

(6) QFD

.(, , HOQ )

[ ]

5. 5. CUPID CUPID

37

(6) QFD

, . QFD . (/ )

[ ]

[ ]

5. 5. CUPID CUPID

38

(6) QFD

HOQ . , HOQ .

[ ]

[ ]

[ Matrix - ]

5. 5. CUPID CUPID

39

(7)

.

HOQ Excel .

[ ]

[ HOQ ] [ ][ Excel ]

5. 5. CUPID CUPID

40

6. 6. -- 11

DIDOV

CUPID

DI

QFD21C Creator

(Tree Diagram)

DI

Qualica 2.5

QFD(Quality Function Deployment)

(Design of Experiments)

Gage R&R

(Gage Repeatability & Reproducibility)

DIDIDFSS (DIDOV)

(Cause & Effect Diagram)FMEA(Failure Mode & Effect Analysis)

AHP(Analytic Hierarchy Process)

(Affinity Diagram)

QFD 2000QFD

Designer 4.0

DFSS

CUPIDQFD21C Creator

(Tree Diagram)

Qualica 2.5

Scene (Affinity Diagram)

QFD 2000QFD

Designer 4.0

VOC

41

6. 6. -- 22

HOQ

Template

One-Shot CheckT MatrixL MatrixPlus

Saaty

Matrix

CUPIDQFD21C Creator

Qualica 2.5

Roadmap

CTQ

AHP

QFD 2000QFD

Designer 4.0

42

6. 6. -- 33

BNE

HOQ