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_______________________________________________________________MBA (IT)
A
Project Report on
A MARKET RESEARCH FOR SOOT PRODUCTA MARKET RESEARCH FOR SOOT PRODUCT
OF SHETKARI SAHAKARI SOOT GIRNI LTD,OF SHETKARI SAHAKARI SOOT GIRNI LTD,
SANGOLASANGOLA
With Reference to
SHETKARI SAHAKARI SOOT GIRNI
Ltd,SANGOLE
Submitted to
BHARATI VIDYAPEETH UNIVERSITYPUNE
!or the "#"rd of
Imp"rti"$ fu$fi$$ment of the re%uirement for "#"rd of the de&ree
BA'H()R )! BUSINESS AD*INISTRATI)N +IT,
BY
Mr. RAHUL PRABHAKAR DANGE
Under the &uid"nce of
Prof.P.R.DESAIThrou&h
The director,
Bharati Vidyapeeth University, Pune.
Institute of Management and Rural Development dministration,
!angli.
BVU I/M/R/D/A Sangli""""""""""""""""""""""""""""""""""""""""""""""""""""
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-../0.1
Bharati Vidyapeeth University, Pune.
Institute of Management and Rural Developmentdministration, !angli.
CERTIFICATE
This is to certify that MR. RAHUL PRABHAKAR DANGE
Bearing the Roll #um$er % is a Bonafied student of this Institute studying
MB&IT' Trimester VI course during ())*+()),has completed Trimester
VI Internship Pro-ect during )th /e$. to 0)th March.())*. In SHET2ARI
SAHA2ARI S))T 3IRNI (TD SAN3)(A451n the topic A MARKET RESEARCH FORA MARKET RESEARCH FOR
SOOT PRODUCT OF SHETKARI SAHAKARI SOOT GIRNI LTD, SANGOLA.SOOT PRODUCT OF SHETKARI SAHAKARI SOOT GIRNI LTD, SANGOLA.
The !tudent has prepared the Internship Report under the2uidance of my $ased on the information and Data collected $y him of this
purpose.
Internal 2uide 3.1.D Director
Prof. P.R.Desai Prof .R.Ugale Dr. r-un P 2hatule
&To $e filled in $y the office'
Date of su$mission
45ternal 45aminer
#ame !ignatureInternal 45aminer
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#ame !ignature
DeclarationDeclarationTo,To,
The Director,The Director,
Bharati Vidyapeeth University, PuneBharati Vidyapeeth University, Pune
Institute of Management and Rural Development dministration,Institute of Management and Rural Development dministration,
!angli.!angli.
Respected !ir,Respected !ir,
I, undersigned, here$y declare that the pro-ect reportI, undersigned, here$y declare that the pro-ect report
entitledentitled
A MARKET RESEARCH FOR SOOT PRODUCT OF
SHETKARI SAHAKARI SOOT GIRNI LTD,
SANGOLA.Developed and su$mitted $y me under the guidanceDeveloped and su$mitted $y me under the guidance
ofof Prof. P.R. Des!. is my original 6or7. The empiricalis my original 6or7. The empirical
findings in this report are $ased on the data collected $y me.findings in this report are $ased on the data collected $y me.
The matter presented in this pro-ect is not copied fromThe matter presented in this pro-ect is not copied from
any source. I understood that any copy is lia$le to $e punished inany source. I understood that any copy is lia$le to $e punished in
any 6ay the University authorities deem to fit. This 6or7 hasany 6ay the University authorities deem to fit. This 6or7 has
$een su$mitted for the a6ard of Bachelor of Business$een su$mitted for the a6ard of Bachelor of Business
dministration MB &IT' Trimester+VI to Bharati Vidyapeethdministration MB &IT' Trimester+VI to Bharati Vidyapeeth
University, Pune.University, Pune.
Place+ !angliPlace+ !angli
Date +Date +
!ignature
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MR. RAHUL
PRABHAKAR DANGE
*BA +IT, 6
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AcknowledgementAcknowledgement
The project report i7 ob8iou7$9 not the re7u$t of m9 #or:The project report i7 ob8iou7$9 not the re7u$t of m9 #or:
"$one4 *"n9 per7on"$itie7 h"8in& direct$9 or indirect$9 in8o$8ed"$one4 *"n9 per7on"$itie7 h"8in& direct$9 or indirect$9 in8o$8ed
#ithout #hom thi7 project comp$etion #ou$d not h"8e been#ithout #hom thi7 project comp$etion #ou$d not h"8e been
po77ib$e4po77ib$e4
I con8e9 m9 re7pectfu$ toI con8e9 m9 re7pectfu$ to *r4 P4R4De7"i m9 &uide #ho i7m9 &uide #ho i7
immen7e$9 contributed to#"rd7 the 7ucce77fu$ comp$etion of thi7immen7e$9 contributed to#"rd7 the 7ucce77fu$ comp$etion of thi7
project4 It i7 hi7 per7pecti8e &uid"nce from inception to the endproject4 It i7 hi7 per7pecti8e &uid"nce from inception to the end
th"t h"7 been $"r&e$9 re7pon7ib$e for &i8in& me 7en7e of directionth"t h"7 been $"r&e$9 re7pon7ib$e for &i8in& me 7en7e of direction
"nd moti8"tion4"nd moti8"tion4
I "$7o e;pre77 m9 7incere th"n:7 to our Director Dr4 Arjun P4I "$7o e;pre77 m9 7incere th"n:7 to our Director Dr4 Arjun P4
3h"tu$e "$$ te"chin& "nd non te"chin& 7t"ff of the in7titute for3h"tu$e "$$ te"chin& "nd non te"chin& 7t"ff of the in7titute for
their :ind co0oper"tion4their :ind co0oper"tion4
I "$7o th"n:fu$ to our co$$e&e 7t"ff for m":in& d"t" "8"i$"b$e durin&
project #or:4 Without #hich thi7 project #or: #ou$d not been po77ib$e
"nd "$$ tho7e #ho #ere e;treme$9 he$pfu$ direct$9 or indirect$9 in
comp$etin& thi7 project #or:4
P$"ce < S"n&$iP$"ce < S"n&$i
D"te
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INDE=
'HAPTER TIT(E P"&e No4
RESEAR'H DESI3N
Introduction
!tatement of the study
1$-ective of the study
Research methodology adopted
8imitation of the study
9
:
:
%
;
( 'omp"n9 Profi$e
Introduction to the industry
Brief history of the organi
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: !indin& And )b7er8"tion7
/indings
!uggestion
>onclusion
:(
:0
% Bi$liography :9
(IST )! TAB(ES AND 3RAPHS
Sr4No TIT(E T"b$e
No
P"&e No4
>ustomer firm as per Turnover
( 6areness of consumers a$out !11T 2irni
0 >onsumers as per consumption
9 Reasons of consumption of !11T $y
consumes
: Regularity of consumer purchasing
% !atisfaction level of customers a$out product
; !ources of information a$out !11T product
to consumers
* >onsumer as per opinion a$out price of the
product >onsumers feels a$out the =uality of !11T
) Delivery system of !11T
Pro$lem faced $y the consumers 6hile
processing !11T in Po6erloom ? 3andloom
( >onsumers as per plan of e5pand
0 >onsumers as per their recommendation a$out
this organi
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INTR)DU'TI)N )! THE STUDY
'HAPTER0I
INTR)DU'TI)N )! THE STUDY
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Indian economy is passing through a phase of great change. The nation 6hich
had adapted a closed pattern of economy, after a period of more than forty
years is graduating into open economy 6here customer in preparation of
customer satisfaction is the 7ey theme. This nota$le shift is $ringing a num$er
of changes in perception of customers, mar7ets, institutions and government. The 6hole approach of mar7eting pivots around the tenet of meeting
the consumer 6ants. It is essential to understand 6hat the consumer 6ants,
ho6 he@she perceives the product&service' , 6hat e5actly&ideally' does he@she
6ants to derive out of the product&service', ho6 does he@she ma7e the $rand
choice decision, 6hat are the sources of information and influence processes.
In order to ta7e decisions any mar7eter 6ould constantly monitor
such information and o$tain a continuous feed$ac7 of the trends in the mar7et.
s such, mar7eting research is an effective tool for measuring the consumerAs
aspirations, trade channel $ehavior, competitive actions etc. it provides a
lin7age $et6een the corporate environment and the mar7eting organi
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RESEARCH AND
DESIGN
>4- STATE*ENT )! THE PR)B(E*
mar7et research for soot product of !34TCRI !3CRI !11T
2IR#I 8TD,!#2184
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>4? )B@E'TIVES )! THE STUDY
' To study current mar7et situation of the company.
(' To study mar7et area of the organi
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scientifically. In concern to my research study the follo6ing is the information
a$out sample.
' !ample si
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This study is focused on consumer e5pectations in concern to soot of
!34TCRI !3CRI !11T 2IR#I 8TD, !#2184. This
study is also focused on pro$lem faced $y the consumers. Through
this study, researchers 7no6 a$out the opinions of customer a$out
=U8ITF, PRI>4, and P>CI#2 in concern to soot of !het7arisaha7ari soot girni. This study is important for industry as through
this study 7no6 industry a$out !heta7ari saha7ari soot girni mar7et
situation and mar7et share. This study is also important to me as this
study gives the information of the $ehavior of consumers in concern
of shet7ari saha7ari soot girni.
This is also important to others as study gives the valua$le to others
as study gives valua$le information a$out consumers e5pectations,
needs, 6ants etc.,
>46 (I*ITATI)NS
' This study is limited to time period.
(' This study is limited to mar7eting department of the organiurrently the industry possesses 0) millions spindles and 0 lac7
))ms in the mill sector a$ove million ))ms in po6er ))m sector and a
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large num$er of process to use 6ith a capacity of ) million meters of cloth
per annum.
The handloom fully or partly employee a$out ) million people. Po6er ))m
no6 produce more than ::G of te5tile in India. !hare of composite mill is
around (*G and handloom share is around (G of total production. Thehandlooms survive $ecause of product speciali
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>3PT4R (
ORGANIZATION
PROFILE
BRIE! HIST)RY )! )R3ANICATI)N
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!angole is a rain shado6 and draught prone area of !olapur district.
This to6n 6as not having any small or $ig industry. The land 6as also not
fertile. There 6as a pro$lem of 6ater shortage. !o agriculture 6as also
difficult. Due to this situation, the people 6ere una$le to earn their live hood
6ith this 7ind of $ac7ground. The people of !angole thought of string aspinning mill under the co+operative $anner for this purpose a society 6as
formed.
1n (* thanuary, the !34TCRI !3CRI !11T 2IR#I 8TD,
!#2184. 2overnment registered under Maharashtra !tate >o+operative
society ct. Bearing registrations num$er !UR@PR2 &' ;. The area of
operation of the society included talu7as of !angole, Magalvedha, Pandharpur
and Malshiras of !olapur district and tpadi talu7a of !angli district.the
society got the permission form government of Maharashtra to install a
spinning mill of (:):% spindles 6ith the 2overnment share capital in the ratio
of J from that day on6ards the activities of shet7ari saha7ari soot girni ltd,
!angole started.the share collection 6as done $ris7ly and there 6ere ;)(
shara holders as an that day. The construction of $uilding 6as started in *(
and complited in *9. ctual production from mill started from 9th
!eptem$er *9.
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BA'23R)UND
A, DETAI(S )! PR)@E'T
The pro-ect report of !het7ari !aha7ari !oot 2irni 8td,
!angole 6as prepared $y ll India federation of co+
operative spinning mills ltd Mum$ai. The term loan 6asgranted $y Industrial /inancial >orporation of India #e6
Delhi. The details of financial statement for the pro-ect are
sho6n $elo6
!r.no Detail mount&8a7hs'
!hare holder capital 90.()
( 2ovt. of Maharashtra share capital 0**.%:
0 Term 8oan 0:).))
9 !I>1M !u$sidy 9.:%
: Interest received (0.::
% Mill o6ned resources %.*)
T1T8 *%0.%;
B, BUI(DIN3
The mill $uilding is comparatively different from normal mill
$uilding. /irst time in the history of te5tile mill, the sipore5
prefa$ricated sla$s 6ere used for the roofs. This has given good
result in production and other parameters.
', P(ANTS AND *A'HINARY ll the machinery from $lo6 room to ring frame. Purchased
from 8a5mi Riter Models Manufactured $y M@! 8a5mi
Machine Kor7s >oim$ator. The machinery selection 6as also
done -udiciously to see that most modern technology is
adapted. /or the first time in Maharashtra, um$er&8ong' Ring
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frames 6ith *%9 spindles 6ere installed in the mill. The most
spinning machinery consists of most modern auto cones and
R..C. 6inders 6ith electronic yarn cleaners and splices.
D, *AR3INA( E=PNSI)N In the month of /e$ruary * the mill o$tained license for
additional :))) spindles. The marginal e5pansion program 6as
completed and put on production in . The cost of e5pansion of
Rs. 90.)) 8a7h 6as financed $y o6n funds.
E, 3INNIN3 PR)@E'T
To give scale more remuneration to the cotton gro6ing
mem$ers and to grant employment, mill thought of installing
the modern 2inning plant. !o mill has ta7en active step in and
prepared to install modern gins in its premises and more it
integral part of its spinning activity, to get graded the Euality of
yarn particularly for e5port mar7et. In the year ())+())( the
ginning machinery 6as installed and started in the premises in
the mill.
!, YARN UA(ITY
/rom the $eginning the mill has ta7en interest to produce
Euality yarn 6hich 6ill suit for national and international
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consumption. It has made its name for Euality in India as 6ell
as in foreign mar7et. s the yarn mar7et is al6ays fluctuating.
The management studies the yarn mar7et -udiciously and fi5es
the rate on day+to+day $asic. The yarn is having mar7et
!olapur, Vita, Malegaon, Bhi6andi, Ichal7arangi, Mum$ai,Tripur, etc. the mill also e5port its product to the countries li7e,
Maurities,, !outh Coria, apan, 3ong Cong etc.
)R3ANICATI)A( SET UP
SHET2ARI SAHA2ARI S))T 3IRNI (TD SAN3)(E4
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Date of registration (*thanuary *)
Production started 9th!eptem$er *9
Pro-ect cost Unit I L *%0 la7hs
Unit IIL(%9) la7hs
!pindle capacity Unit I + 9):;:Unit II + :):(:
>ount range )s to 9)s com$ and cared
verage count 9)s
Daily production Unit I 9)))7gs
Unit II+ 0:)))7gs
Ban7ers !olapur district central cooperative $an7 ltd
8and area (: acres
Ra6 material cotton purchased from
' Maharashtra state co+op cotton gro6er mar7eting
federation
(' Private $usiness
/inancial good cones
Manufacturing schedule product manufactured in 0 shifts &(9 hours' in
6ithout holidays
#o. of employees ()))
Mode of the payment to the 6or7ers Monthly on )thdate of every
Mar7et area In India ;)G production
45port 0)G production
SE(E'TI)N )! THE E*P()YEE
The 6or7ers are selected on the $asis of physical fitness. Ma-ority of
the 6or7ers are illiterate and are from the near $y villages. Intervie6s are ta7en
and general 7no6ledge Euestions as 6ell as family $ac7ground is as7ed and
selection is made on the necessity of 6or7er.
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RE'RUT*ENT
4mployees referrals and according to the management recruitment.
TRAININ3
1n the -o$ and classroom training for one year. 1n the $asis of 6or7and improvement in the 6or7er he is recruited.
8a$or management relation + 2ood
gents and dealers+ ' Vi-ayCumar Dy6ar7onda &!olapur'
0' >handrashe7har Bugad &Ichal7aran-i'
9' !hashi7ant Tarale7ar &Vita'
N)4 )! SHARE H)(DERS AND SHARE 'APITA(
Particulars !hareholders >apital in 8a7hs
>otton 2ro6ers (:9 9:.((
>o+operative societies 9( .(:
2ovt. of Maharashtra ): 9(.(:
SUBSIDIARIES ASS)'IATES )! THE )R3NICATI)N
The mill is also under ta7ing the development activities for the up+ liftman of
the people and village. The activities included
' The social forestry
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(' 3orticulture
0' !ericulture
9' 2oat Breeding
THE S)'IA( A'TIVITIES
' >ommunity Marriage
(' Blood donation camp
0' /ree medical chec7+up
9' >o+coordinating entrepreneurship
:' Pri
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DETAI( )! YARN *ANU!A'TRIN3
>, B()W R))*
' To open $aled fi$ers into small $e separated from the fi$ers and
prepare the material for easy carding.
B' To clean the fi$ers $y removing the foreign matters as the 6ash. The
foreign matter consists of seeds, seed coats, leafy and fused
fi$ers@chips in the case at man made fi$ers.>' To mi5 thoroughly the different components fi$ers of mi5ing so as to
give homogeneous $lending.
D' To form a compact and uniform sheet of fi$ers the lap.
-, 'ARDIN3
' To individualiC42I#2
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D' To form out of the carded fi$ers a continuous uniform silver of
the reEuired $an7.
?, DRAW !RA*ES
' To paraly' Kind the yarn on the $o$$ins.
, WINDIN3
' To remove the o$-ect ionic faults from the yarn. n o$-ect ionic
fault is one. This is not removed either causes a $rea7 on the ne5t
process or a defect in the fa$rics.
6, PA'2IN3
' Product goods pac7age containg a long continuous length of yarn.
good pac7age should facilitate smooth operation of the ne5t
process.
I*P)RTANT STATISTI'A( IN!)R*ATI)N
F4R PR1DU>TI1# I# !84! I# Rs.
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C2!
*+ :%(()* ::():;%
+)) ::;99 :%%9;)*
()))+) :;;((9 :;()*((
())+)( :%9::% ::*::9%
())(+)0 %);*0 %*)0*())0+)9 ;:::*% ;:(::(
())9+): *)(((: ;:(::(
()):+)% *9(:(: ;:(:(:
())%+); *;(::( *(::(
());+)* *(:(%0 *9:(::
STATE AND NATI)NA( (EVE( AWARDS T) THE *I((
' B4!T K1RCI#2 P4R/1RM#>4
(' B4!T T4>3#I>8 P4R/1RM#>4
0' B4!T MI88 1/ T34 F4R
9' /1R 8B1UR PR1DU>TIVITF
:' /1R !84 V8U4 1/ PR1DU>TI1# P4R !PI#D84
%' /1R 1P4RTI#2 #4T PR1/IT P4R I#!T884D
!PI#D84
;' /1R 8B1UR PR1DU>TIVITF
*' B4!T T4>3#I>8 P4R/1RM#>4
' B4!T K1RCI#2 P4R/1RM#>4
)R3ANICATI)N 'HART
>3IRM#
B1RD 1/ DIR4>T1R!
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M#2I#2 DIR4>T1R
/I##>4 DMI#I!TRTI1# PR1DU>TI1# !4>URITF
PR1DU>TI1# 4#2I##4R
!3I/T 1PRT1R
!PI##I#2 M#24R !=> Dept. MI#T##>4 D4PT. 4#2I#44RI#2
!3I/T I#>3R24 !=> I#>3R24 MI#T##>4 I#>3R24 >3I4/ 4#2
!UP4RVI!4R I#V4!TI2TI1R !UP4RVI!4R D4PUTF 4#2
1BB4R! KRPPI#2 B1F! K1RC4R! K1RC4R M#
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>3PT4R 0
T341R1TI>8 B>C2R1U#D
THE)R)TI'A( BA'23R)UND )! THE STUDYBVU I/M/R/D/A Sangli""""""""""""""""""""""""""""""""""""""""""""""""""""
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S')PE AND R)(E )! *AR2ETIN3 RESEAR'H
S')PE
' Diagnosing the current situation or pro$lem $ased on detailed
information.(' >learly identifying competitive strength and 6ea7ness.
0' Planning to 6atch companyAs strengths 6ith mar7et opportunities $y
out lining o$-ectives for product and mar7et development, and
devising strategies and tactics to achieve targets.
9' Katching continuously for threats to the achievement of those plans.
:' Monitoring the progress of strategy implementation.
fter getting the feed$ac7 from the consumer, it is al6ays possi$le for allthe companies to e5ploit mar7et opportunities to the $est possi$le e5tent.
The $asic aim is to formulate a customer oriented long term strategy.
R)(E )! *AR2ETIN3 RESEAR'H
Mar7eting research provides the right information at the right time
in the right place and to the right person, 6hich is vital in decision ma7ing.
It facilitates decision ma7ing regarding the various mar7eting mi5 elements.
IJe product, price, place and promotion. /or any organi
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0' >ompanies can use mar7eting research to evaluate ne6 product
opportunities and its acceptance. nd to test e5isting product
relative to competitors product.
9' Mar7eting research helps to ma7e $etter advertising decisions.
:' It sis also helpful to evaluate effectiveness of mar7eting activities
and to call attention to the presence of a potential pro$lem.
%' Mar7eting research is very important in plotting Euestionnaires totest comprehension, positioning charts, the memory factors, etc.
(I*ITATI)NS )! *AR2ETIN3 RESEAR'H
' 8ac7 of Eualified and e5perienced personnel.
(' Paucity of funds, mar7eting research $eing not so popular 6ith
$usiness firms.
0' Insufficient time for conducting mar7eting research andprocrastination in implementing the mar7eting research findings.
9' InadeEuacy of the information needed.
:' Determining the proper sample si
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0' Research design
9' !ources design
:' !ources of data
%' Data analysis
;' Report preparation
*' /ollo6+up recommendation
The follo6ing figure depicts the process of mar7eting research
SITUATI)N ANA(YSIS
Define and analysis the mar7eting pro$lem to $e solved. Determine
clearly the purpose of industry. !tate the immediate as 6ell as ultimate
o$-ectives. Try to secure information a$out the firm, its products, the
industry, the mar7et, competition, advertising and the general environment
around the firm. Fou should have familiarity of the situation surrounding theBVU I/M/R/D/A Sangli""""""""""""""""""""""""""""""""""""""""""""""""""""
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pro$lem. Personal intervie6s, company records, li$rary materials and trade
papers are the sources for situation analysis.
>, PRE(I*INARY INVESTI3ATI)N
It is an investigation to secure minimum acEuaintances or feel
for the pro$lem. The researcher may meet consumers, dealers,
mar7eting e5ecutives, competitors to get $ac7groundinformation 6hich can thro6 some light on the most critical
issues for study and investigation. !uch and informal
e5ploration may determine the need and -ustification of further
formal investigation. The e5ploratory study or preliminary
investigation may offer the solution to a pro$lem. But if the
solution is not evident or the ris7s involved are considera$le,
6e may have to underta7e the formal or conclusive research to
secure valid and relia$le conclusions. The formal investigation
pro-ect. Must $e economically feasi$le.
-, RESEAR'H DESI3N
research design is a master plan or model for the conduct of
formal investigation. 1nce the formal investigation is decided
the researcher must formulate the formal plan of investigation.
research design is the specification of methods and
procedures for acEuiring the information needed for solving the
pro$lem. The formal investigation plan 6ill concentration the
selection of sources of information and the selection of methodsand procedures for gathering data. Data gathering forms are
prepared. =uestionnaires and other forms are tested. !ample for
investigation are planned.
?, S)UR'ES )! *AR2ETIN3 DATA
1nce the research design or plan is finali
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data must $e assumed $y researcher for the first time.
!econdary data is already availa$le of processing. Primary data
is gathered through a num$er of methods such as survey.
45perimental method or o$servation method.
, IN!)R*ATI)N ANA(YSIS
>ollected data must $e edited and analyonclusions and
interpretations lead to recommendation for action. 4lectronic
data processing eEuipment can $e employed for analyonclusions and recommendations supported $y necessary
analysis are su$mitted in the form of a 6ritten report and it is
su$mitted to mar7eting e5ecutives. The report must clearly andeffectively point out the relationship among the data. The
interpretation and the recommendations.
6, !)(()W0UP RE')**ENDATI)NS
The report presented to the management must $e follo6ed up
ensure the implementation of recommendations. n e5cellent
report may $e simply 6asted 6hen the recommendations are
put in the melting pot and management ta7es no steps in the
implementation of research report. The researcher should
actively associate 6ith mar7eting e5ecutives in converting therecommendations of the report into ne6 mar7eting strategies
and programmers. Too often the follo6+up is omitted. In
a$sence of the follo6+up, the research report may $e filed and
forgotten.
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>3PT4R 9
DATA ANALYSIS
&
INTERPRETATION
Ta$le #o.
Title +nalysis of the customers firm as per turnover.
!r.#o Particulars in la7hs #o. of customers Percentage
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Belo6 :) :) :(.)G
( :)+)) la7h 9) 9.%%G
0 $ove corer )% %.(:G
Total % ))G
>U!T1M4R ! P4R TUR#1V4R
I#T4RPR4TTI1#
$ove ta$le graph sho6s analysis of the customers firm as per
turn over :(.)G firms turnover is $elo6 :) la7h 9.%%G firms turnover is
in $et6een :) )) la7hs. 1nly %.(:G firms turnover a$ove croer.
Ta$le #o. (
Title of ta$le 6areness of consumers a$out soot of !34TCRI
!3CRI !11T 2IR#I 8TD, !#2184.
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!r.#o Particulars #o. of consumers Percentage
Fes % ))G
( #o ) )G
Total % ))G
KR4#4!! 1/ >1#!UM4R! B1UT !11T
I#T4RPR4TTI1#
$ove ta$le and pie graph sho6s a6areness a$out !34TCRI
!3CRI !11T 2IR#I 8TD, !#2184. The a6areness of consumers
for soot of soot girni is ))G
Ta$le #o. 0
Title of ta$le nalysis of consumers as per consumption.
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=uality :% :*.09G
( Price (% (;.)*G
0 4asy availa$ility 9 9.:*G
Total % ))G
R4!1#! 1/ >1#!UMPTI1# 1/ !11T
I#T4RPR4TTI1#$ove ta$le and graph sho6s analysis of reasons of consumption of soot $y
consumers :*.09G consumers this organi
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!r.#o Particulars consumers Percentage
dvertisement : %G
( #e6s Paper 9* :)G
0 /riends and Relations 00 09G
9 4mployees of theorgani4! 1/ I#/1RMTI1# B1UT !11T PR1DU>T
I#T4RPR4TTI1#
$ove ta$le and graph sho6s analysis of sources of information a$out soot
product to consumers :)G consumers 7no6 this organi
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!r.#o Particulars consumers Percentage
Fes ( :.*9G
( #o )9 9.%G
Total % ))G
R42U8RITF 1/ >1#!UM4R! PUR>3!I#2
I#T4RPR4TTI1#
$ove ta$le and graph sho6s analysis of regularity of consumer purchasing
:.*9G consumers of the regular consumer for this organi
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!r.#o Particulars consumers Percentage
!atisfied ;: ;*.0G
( dissatisfied ( (.*;G
Total % ))G
!TI!/>TI1# 84V48 1/ >U!T1M4R! B1UT T34 PR1DU>T
I#T4RPR4TTI1#
$ove graph sho6s analysis of satisfaction level of customers a$out the
product. ;*.0Gconsumers are satisfied 6ith this soot product and (.*;G are
dissatisfied 6ith this soot product.
Ta$le #o. *
Title of ta$le nalysis of consumers as per opinion a$out price of the
product
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!r.#o Particulars consumers Percentage
3igh *) *:.:)G
( fforda$le ( (.:)G
0 8o6 )9 0.))G
Total % ))G
>1#!UM4R! ! P4R 1PI#I1# B1UT PRI>4
I#T4RPR4TTI1#
$ove ta$le sho6s ananysis of consumer as per opinion a$out price
of the product.*:.:)G consumers opinion are 6ith high price. (.:)G consumers
are 6ith afforda$le and 9.))G consumers are 6ith lo6 price.
Ta$le #o.
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Title of ta$le nalysis of consumers feels a$out the Euality of the product
!r.#o Particulars consumers Percentage
3igh Euality ( (.)*G
( !atisfactory :; :.0;G
0 8o6 0; 0*.::G Total % ))G
>1#!UM4R! /448! B1UT =U8ITF 1/ T34 PR1DU>T
I#T4RPR4TTI1#
$ove ta$le and graph sho6s analysis of the consumers feels a$out the
Euality of soot :.0;G consumers are satisfied 6ith the Euality of the soot.
0*.::G are feels high Euality and (.)*G feels are feels lo6 Euality of the soot
product.
Ta$le #o. )
Title of ta$le Delivery system of the soot
!r.#o Particulars consumers Percentage
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45cellent .)9G
( 2ood *% *.:*G
0 Poor .0*G
Total % ))G
D48IV4RF !F!T4M 1/ T34 !11T
I#T4RPR4TTI1#
$ove ta$le and graph sho6s the delivery system of soot *.:*G
customers say that the delivery system of soot product of this organi
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!r.#o Particulars consumers Percentage
3igh Cnotting *% *.:)G
( Uneven t6ist .0;G
0 >one+6eight variation .0G
Total % ))G
PR1B84M! I# PR1>4!!I#2 !11T
I#T4RPR4TTI1#
$ove ta$le and graph sho6s analysis of pro$lem faced $y the consumers
6hile processing soot in po6er loom and handloom.*.:)G customers faces the
pro$lems of processing soot. Uneven t6ist 6hile processing soot in po6er loom
and handloom. .0;Gcustomers face the pro$lem of high 7notting 6hile
processing soot in po6er loom and handloom. nd only .0G customers face
pro$lem of cone variation 6hile processing the soot in po6er loom and handloom.
Ta$le #o. (
Titles of ta$le nalysis of consumers as per plan of e5pand.
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!r.#o Particulars consumers Percentage
Fes 9.*)G
( #o ): :.()G
Total % ))G
#8F!I! 1/ >1#!UM4R! ! P4R P8# 1/ 4NP#D
I#T4RPR4TTI1#
$ove ta$le and graph sho6s analysis of consumers as per plan of e5pand
9.*)G customers 6ants $usiness e5pansion and :.()G customers do not agree
6ith $usiness e5pantion.
Ta$le #o. 0
Titles of ta$le nalysis of consumers as per their recommendation a$out
this organi
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!r.#o Particulars consumers Percentage
Fes 9.*)G
( #o ): :.()G
Total % ))G
>1#!UM4R! R4>1MM4#DTI1# T1 T3I! 1R2#IOTI1#! !11T T1
1T34R!
I#T4RPR4TTI1#
B1V4 TB84 #D 2RP3 !31K! #8F!I! 1/ >1#!UM4R!
! P4R T34IR R4>1MM4#DTI1# B1UT T3I! 1R2#IOTI1#!
!11T T1 1T34R!.9.*)G>1#!UM4R! R4>1MM4#DT4D T3I!
1R2#IOTI1# !11T #D 1#8F :.()G >1#!UM4R! D1 #1T
R4>1MM4#DT4D KIT3 T3I! 1R#IOTI1# !11T.
Ta$le #o. 9
Titles of ta$le nalysis of Improvement e5pected $y customers.
!r.#o Particulars consumers Percentage
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Fes *9 *;.:)G
( #o ( (.:)G
Total % ))G
IMPR1V4M4#T 4NP4>T4D BF >U!T1M4R!
I#T4RPR4TTI1#
$ove ta$le and graph sho6s analysis of improvement e5pected $y
customers *;.:)G customers e5pected improvement in soot $ut only (.:)G
customers are opposite to this improvement.
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>3PT4R :
FINDINGS, SUGGESTION
&
CONCLUSION
/I#DI#2!
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' More the customers firms are $elo6 the turnover Rs.:) la7h. That is in
study area more firms are small in sionsumption of soot of !34TCRI !3CRI !11T 2IR#I 8TD,!#2184 is optimum.
9' =uality is main reason for consumption of soot $y consumer.
:' #e6s paper &!a7al, 8o7satta, Mandoot 45press ' is the main source of
information a$out soot production to consumer.
%' The regularity of consumers in concern to purchasing of soot is more.
!U224TI1#!
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' IMPR1V4 T34 PR1B84M 1/ 3I23 C#1TTI#2
(' R4DU>TI1# I# PRI>4 I! 4!!4#>I8.
0' IMPR1V4 =U8ITF 1/ !11T.
9' M1R4 DV4RTI!4M4#T I! R4=UR4D T3R1U23 DI//4R4#T
M4DI.:' IMPR1V4 D48IVRF !F!T4M.
%' 4NP#D 1/ BU!!I#4!! P8# I! R4=UR4D.
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PP4#DIN
=U4!TI1##IR4
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' #M4 1/ T34 /IRMJ+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
(' DDR4!! 1/ T34 /IRMJ++++++++++++++++++++++++++++++++++++++++++++++++++++++++
0' #M4 1/ T34 MRC4TI#2 M#24RJ+++++++++++++++++++++++++++++++++
9' TUR#1V4R 1/ T34 /IRMJ++++++++++++++++++++++++++++++++++++++++++++++++++++++
:' re you a6are a$out soot of !heta7ari !aha7ari !oot 2irni 8td,!angole
a' Fes $' #o
%' If yes, 6hy you are consuming soot of this organi
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0' Khat pro$lems you face 6hile processing soot in po6er loom as 6ell as
handloom
a' 3igh Cnotting $' Uneven t6ist c' >one 6eight variation
9' Do you thin7 any plan in you mind to e5pand this cotton $usiness a' Fes $' #o
:' !uggestion if any
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+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
Four #ame please++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
Designation +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
Than7 Fou
Rahul P. Dange
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BIBLIOGRAPHY
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!r.#o. #ame of the Boo7 uthor Pu$lished $y
Mar7eting Management !.. !herle7ar 3imalaya
Pu$lication 3ouse
( Mar7eting Management Mrs.M.M.
Cumthe7ar
4lectrotech
Pu$lication 0 Mar7eting Research Ramanu-
Mu-umdar
#e6ge
International
9 Research Methodology >.R.Cothri 3imalaya
Pu$lication 3ouse
: /undamental 1f Mar7eting
Management
3.2anguly Tech+Ma5
Pu$lication
% nnual Report of organi