Rob Logie & Ram Kumar

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    Ram KumarGroup Chief Technology OfficerChief Information Officer, Asia

    Insurance Australia Group (IAG)

    Australia

    March 27, 2012

    Rob LogieDeputy Chief Executive Officer

    SBI General Insurance Company LimitedIndia

    Creating an Information Management

    Centric Culture in an Organisation

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    CopyrightIAG and SBI General Confidential, 2011-122

    Insurance Australia Group (IAG)No.1 General Insurer in AU and NZ

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    CopyrightIAG and SBI General Confidential, 2011-123

    State Bank of India (SBI)Indias Largest, No.1 and most trusted Bank

    210+ million customers

    206 years old21,500+ Branches

    99,345 Offices

    70,000+ ATMS

    172 Offices in 37 Countries223,000+ employees

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    CopyrightIAG and SBI General Confidential, 2011-124

    SBI General Insurance Company LimitedA Joint Venture between IAG and SBI

    Be the most trusted general insurer in India

    with fair and transparent business practices,

    leading the Nations effort in increasinginsurance penetration

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    CopyrightIAG and SBI General Confidential, 2011-125

    Key Trends in Insurance IndustryImportance of Data/Information Management Practice*

    18% of total claims payments are fraud. 30% of insurance IT time is spent fixing data.

    Inefficiency of direct marketing programs and low conversion rate.

    Insurance underwriting leakage around 10%

    The underwriting work force is aging.

    Increasing legislative and legal compliance requirements to be met Strong focus on risk based pricing

    Actuaries play a key role in an insurance business to stay competitive

    Events monitoring and predictive analysis for product, risk and pricing

    decisions.

    Online commerce (including self service) and social media

    *EMC's financial services research, Insurance Networking News, AAXIS GroupResearch and Forrester

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    CopyrightIAG and SBI General Confidential, 2011-126

    Information Management Our Goal

    Get the Right data to the Right place

    at the Right time in the Right format

    with the Right qualityin the Right

    contextwith the Right securityand,

    with the Right governance*

    *OASIS Party Information International Standards, www.oasis-open.org/committees/ciq

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    Information management at the centre

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    Effectiv

    edeci

    sion

    makin

    g

    Regulat

    ory&

    Legalco

    mpliance

    Bettercustomerservice

    Betterreporting

    Timeyand

    reliabledataOp

    eratio

    nal

    effic

    iency

    Process

    efficienc

    y

    Secure

    information

    Perform

    ance

    management

    Sup

    erio

    rprodu

    ct

    design

    Staff

    reten

    tion

    Customerre

    tention

    Identifygrowthopportunities

    ManagefraudBetter

    riskselecti

    on

    Data/

    InformationManagement

    Data/

    InformationManagement

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    CopyrightIAG and SBI General Confidential, 2011-128

    Think horizontally.......not just vertically

    Sales U/W Claims

    Vision & Strategy

    Value Chain

    Business Processes

    Data Flows

    Information Management

    IT Environment

    Security

    Parties (e.g. Customer)

    Policies, Standards

    Insurance Business

    Finance Operations

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    CopyrightIAG and SBI General Confidential, 2011-129

    Educate.EducateEducate

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    CopyrightIAG and SBI General Confidential, 2011-1210

    Key cultural outcomes

    Achieving IQ Maturity: Lessons learnt and best practices,

    DQ Asia Pacific Conference, 2008, Australia

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    What have we done so far?

    IM Awareness

    IM Sponsorship IM Champion (accountability) IM linked to Corporate & Staff BSC

    IM Strategic Plan Dedicated Enterprise IM Group

    Data Ownership and accountability

    IM Lifecycle IM Framework

    IM Competency

    IM Governance IM Custodians/Stewards

    IM Principles

    IM Policies IM Standards

    IQ Monitoring and Review Data Quality Lifecycle Management

    Master Data Management

    Enterprise Data Model Enterprise Business Data Dictionary

    BI

    Rewarding Staff (in progress) DQ Awards (in progress)

    IM Education and Training

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    Information Management Group

    CEO &

    Dy.CEO

    Finance StrategySales &

    Marketing Operations

    Information

    ManagementGroup

    Actuary ClaimsUnder-

    Writing

    Legal

    &Compliance

    IT

    HRRe-

    InsuranceInvestments

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    The information management team

    13

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    CopyrightIAG and SBI General Confidential, 2011-1214

    Information Management Governance

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    CopyrightIAG and SBI General Confidential, 2011-1215

    Information Management Framework

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    Example of IT enablement

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    Information Management and Business Process Management are the centre piece

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    CopyrightIAG and SBI General Confidential, 2011-1217

    SingleSourceOf

    Truth

    The 10 Commandments1. Have a Single Source of Truth (SST) for Key PartyData across the enterprise

    2. Key Party data will be stored in the SST environment

    and the data is independent of IT applications

    3. Party data specific to an IT application will not be

    stored in SST environment

    4. IT Applications will capture key party data, but will be

    managed by the SST environment5. Any key party data entry through an IT application will

    be verified against SST

    6. IT Applications will store other relevant party data not

    in SST

    7. Any changes to key party data will be managed by theSST environment

    8. IT Applications will be synchronised with SST

    unidirectional9. Enforce data quality rules to manage party data

    10. Enforce governance process for eye balling partydata

    Single Source of Truth (SST)

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    Key takeaways

    Take a holistic approach

    Set realistic goals

    Make people accountable

    Get support from the top

    Importance of education Reward the good and punish the bad

    Be consistent

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    And.......dont give up!

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    Thank you

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