JANUARY 2016www.endeavourmagazine.com

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RothcoEven Brilliant Can

Be Better

“Edwin Roth & Co (Pty) Ltd was founded in 1952 by Mr Edwin Roth and the company began by selling and servicing George Fischer copy lathes from Switzerland. In the 1960’s they diversified, and marketed CNC (Computer Numerical Controlled) equipment from Japan representing Fanuc, Makino, and Okuma & Howa,” Rob Wyche, Managing Director of Rothco explains, “From this time onwards, we expanded and started importing many specialised CNC machinery from Europe, Japan, Korea, and Taiwan, representing many well-known agencies.”

WRITTEN BY DON CAMPBELL

EVEN BRILLIANT CAN BE BETTER

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ROTHCO

“Through our passion for innovation, we are able to reinvent our clients’ production processes, allowing them to benefit from technological or workflow improvements

without them needing to keep their finger endlessly on the pulse of industry developments, secure in the knowledge that we are here to do it for them.” Robert adds.

AT THE HEART OF THE COMPANY is a mission to deliver innovative and diversified solutions that add value to the manufacturing industry at large. Rothco’s personalized solutions have a triple focus: people, productivity and profit. A diverse range of tools and services are handled by the following specialized divisions including:

Rothco Design, which provides CAD and CAM software to take projects from concept to final proof-ready digital model design and verified machining programs, as well as professional training programs.

Rothco PROTOTYPE, specializing in Supply and installation of 3D print solutions for low cost, rapid prototypes, concept models and production parts ready to be applied in the field

Rothco MACHINE, a range of comprehensive machining solutions from consultation to increasing low or high volume production machining for the client’s simple to CNC manufacturing process, to the configuring of machines and design of specific machining solutions, as well as installation, training, inspections and calibration, all delivered with cutting-edge knowledge

ROTHCO

Today, Rothco has developed more into a value added solutions based company, offering their clients the following specialized divisions: DESIGN, PROTOTYPE, MACHINE, TOOLING & SERVICE and are involved in almost every market, from concept designing to final product production.

ROTHCO

Rothco TOOLING, personalized and flexible tooling solutions, value added cutting fluids, spares and accessories for the manufacturing process and Rothco SERVICE, a dedicated contract servicing, technical back-up and training support to keep the client operating effectively

STAFF, influencing the key functionality of any company the employees are the lifeblood. For Rothco staff training and development are placed as a priority.

“Our employees maintain the same standards that our suppliers strive for,” Rob explains, “And attend regular courses together to ensure this.”

In house and on the job training form a significant part of Rothco’s training program and they encourage their staff to identify courses that can benefit their personal growth and the growth of the company in general.

“Staff development both professionally and personally is extremely important to us,” Rob adds, “As without developing our staff we cannot develop our company.”

“CLIENT RELATIONSHIP DEVELOPMENT is very important to us and we recently rebranded our company after sending out a customer market survey which identified what are clients expected

from us and where they expect us to be in the future,” Rob tell us, “We employed a CRM co-ordinator whose main focus is to develop and maintain customer relationships, specifically in the service department. This has brought us great value in shortening the gap between customers and service and providing a valuable communications means for us.”

“Through this implementation,” he adds, “We now can keep a record of customer compliments and complaints and proactively maintain better relationships and deliver innovative and diversified solutions to our customers.”

AFTERSALES is the determining factor of how far a company is willing to go for their client. It is the extra attention that solidifies a relationship and Rob had a lot to say about this particular area of his business:

“Rothco’s after-sales is not just an add-on, but an essential part of our relationship with our customers,” he stipulates, “Since our establishment the company’s principle was and still is product support. Continuing with this successful tradition we regard this as one of the most important factors in our business and endure to improve on our service levels.”

Rothco Service concentrates on providing high quality support,

ROTHCO

training and technical know-how. Whether for routine maintenance or in emergencies their reliable teams are on stand-by to ensure that the production processes keep functioning with minimum disruption and at the highest possible efficiency.

With a track record of reliability and a high service ethic, Rothco’s teams are ideally qualified to inject fresh ideas through their mechanical, electrical or electronic services. The high quality OEM spare parts coupled with these efficient processes assist the client’s maintenance or refurbishing of their existing machinery, including spindle rebuilds.

“From the decommissioning of old machinery to the painstaking relocation or meticulous reconfiguration of existing systems,” Rob promises, “There is very little that our expert teams are not equipped to handle.”

“We are also in the process of establishing and implementing an integrated ISO 14001:2004/OHSAS 18001:2007 and ISO 9001:2008 Safety, Health, Environmental and Quality Management System, which we believe will keep us ahead of the competition,”

“FOR THE FUTURE, due to our recent re-branding, we are enjoying sharing the brand of ROTHCO with our valued customers. In January 2014 our staff will attend Blaser Swisslube training with

expansion plans to incorporate a mini Blaser Swisslube laboratory within Rothco. Some more training that will take place in 2014 includes working with Stratasys 3D Printers to increase our existing Certified Service Engineers to support our 3D Printer market,” which is well ahead of their industry, “We are also establishing and implementing an integrated SHEQ System for our plans for future improvements and most importantly our new customer projects and potential upcoming projects which are the most exciting developments happening in Rothco now.”

“These points get us excited and bring out the very best of our abilities; they will motivate us to go beyond a job well done to a place where Even Brilliant can be Better. We are continuously investing in Rothco and cannot put a value to continued improvement. We are a 61 year old company. We would not be here if we did not invest in our people or our products.” He concludes.

Zimmermann Milling Machines help companies realizing their visions. Huge workrooms, tremendous momentum and cutting power with maximum surface quality are the main characteristics of our machines.

F. Zimmermann GmbH · Portal Milling MachinesBernhäuser Straße 35 · 73765 Neuhausen a.d.F.Tel.: +49 7158 948955-0 · Fax: +49 7158 948955-300 info@f-zimmermann.com · www.f-zimmermann.comyoutube.com/FZimmermannGmbH

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