WRITTEN BY DON CAMPBELL

“Edwin Roth & Co (Pty) Ltd was founded in 1952 by Mr Edwin Roth and the company began by selling and servicing George Fischer copy lathes from Switzerland. In the 1960’s they diversified, and marketed CNC (Computer Numerical Controlled) equipment from Japan representing Fanuc, Makino, and Okuma & Howa,” Rob Wyche, Managing Director of Rothco explains, “From this time onwards, we expanded and started importing many specialised CNC machinery from Europe, Japan, Korea, and Taiwan, representing many well-known agencies.”

EVEN Brilliant CAN BE BETTER

Rothco Design, which provides CAD and CAM software to take

projects from concept to final proof-ready digital model design

and verified machining programs, as well as professional training

programs.

Rothco PROTOTYPE, specializing in Supply and installation of 3D

print solutions for low cost, rapid prototypes, concept models and

production parts ready to be applied in the field

Rothco MACHINE, a range of comprehensive machining solutions

from consultation to increasing low or high volume production

machining for the client’s simple to CNC manufacturing process,

to the configuring of machines and design of specific machining

solutions, as well as installation, training, inspections and calibration,

all delivered with cutting-edge knowledge

Rothco TOOLING, personalized and flexible tooling solutions,

value added cutting fluids, spares and accessories for the

manufacturing process and Rothco SERVICE, a dedicated contract

servicing, technical back-up and training support to keep the client

operating effectively

STAFF, influencing the key functionality of any company

the employees are the lifeblood. For Rothco staff training and

development are placed as a priority.

“Our employees maintain the same standards that our suppliers

strive for,” Rob explains, “And attend regular courses together to

ensure this.”

ROTHCO

Today, Rothco has developed more into a value added solutions based company, offering their clients the following specialized divisions: DESIGN, PROTOTYPE, MACHINE, TOOLING & SERVICE and are involved in almost every market, from concept designing to final product production.

“Through our passion for innovation, we are able to

reinvent our clients’ production processes, allowing

them to benefit from technological or workflow

improvements without them needing to keep their finger endlessly on

the pulse of industry developments, secure in the knowledge that we

are here to do it for them.” Robert adds.

AT THE HEART OF THE COMPANY is a mission to deliver

innovative and diversified solutions that add value to the

manufacturing industry at large. Rothco’s personalized solutions

have a triple focus: people, productivity and profit. A diverse range of

tools and services are handled by the following specialized divisions

including:

In house and on the job training form a significant part of Rothco’s

training program and they encourage their staff to identify courses

that can benefit their personal growth and the growth of the company

in general.

“Staff development both professionally and personally is

extremely important to us,” Rob adds, “As without developing our staff

we cannot develop our company.”

“CLIENT RELATIONSHIP DEVELOPMENT is very important to us

and we recently rebranded our company after sending out a customer

market survey which identified what are clients expected from us and

where they expect us to be in the future,” Rob tell us, “We employed

a CRM co-ordinator whose main focus is to develop and maintain

customer relationships, specifically in the service department. This

has brought us great value in shortening the gap between customers

and service and providing a valuable communications means for us.”

“Through this implementation,” he adds, “We now can keep a

record of customer compliments and complaints and proactively

maintain better relationships and deliver innovative and diversified

solutions to our customers.”

AFTERSALES is the determining factor of how far a company is

willing to go for their client. It is the extra attention that solidifies a

relationship and Rob had a lot to say about this particular area of his

business:

“Rothco’s after-sales is not

just an add-on, but an essential

part of our relationship with our

customers,” he stipulates, “Since

our establishment the company’s

principle was and still is product

support. Continuing with this

successful tradition we regard

this as one of the most important

factors in our business and

endure to improve on our service

levels.”

Rothco Service concentrates

on providing high quality

support, training and technical

know-how. Whether for routine

maintenance or in emergencies

their reliable teams are on stand-

by to ensure that the production

processes keep functioning with

minimum disruption and at the

highest possible efficiency.

With a track record of

reliability and a high service

ethic, Rothco’s teams are ideally

qualified to inject fresh ideas

through their mechanical,

electrical or electronic services.

The high quality OEM spare

parts coupled with these efficient

processes assist the client’s

maintenance or refurbishing

of their existing machinery,

including spindle rebuilds.

“From the decommissioning

of old machinery to the

painstaking relocation or

meticulous reconfiguration of

existing systems,” Rob promises,

“There is very little that our

expert teams are not equipped to

handle.”

“We are also in the process

of establishing and implementing

an integrated ISO 14001:2004/OHSAS 18001:2007 and ISO

9001:2008 Safety, Health, Environmental and Quality Management

System, which we believe will keep us ahead of the competition,”

“FOR THE FUTURE, due to our recent re-branding, we are

enjoying sharing the brand of ROTHCO with our valued customers.

In January 2014 our staff will attend Blaser Swisslube training with

expansion plans to incorporate a mini Blaser Swisslube laboratory

within Rothco. Some more training that will take place in 2014 includes

working with Stratasys 3D Printers to increase our existing Certified

Service Engineers to support our 3D Printer market,” which is well

ahead of their industry, “We are also establishing and implementing an

integrated SHEQ System for our plans for future improvements and

most importantly our new customer projects and potential upcoming

projects which are the most exciting developments happening in

Rothco now.”

“These points get us excited and bring out the very best of our

abilities; they will motivate us to go beyond a job well done to a place

where Even Brilliant can be Better. We are continuously investing in

Rothco and cannot put a value to continued improvement. We are a

61 year old company. We would not be here if we did not invest in our

people or our products.” He concludes.

ROTHCO

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ROTHCO

0027 11 970 1930

WWW.ROTHCO.CO.ZA

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