TAPROOT FOUNDATION

全球专业技术志愿服务运动 THE GLOBAL PRO BONO MOVEMENT

2012年8月 AUGUST 2012

Taproot基金会领导、动员与鼓励专业人士参与带来社会变革的专业技术志愿服务。

The Taproot Foundation leads, mobilizes and

engages professionals

in pro bono service that drives social change.

使命 MISSION

专业人士对志愿服务感兴趣，并愿意提供服务

Strong interest

and fit among

professionals to

serve

非营利部门的需求越来越强

Increased need in

the nonprofit

sector

仔细挑选参与者

Carefully screened

participants

预先理解项目

Pre-scoped

projects

确定角色

Specific Roles

过程工具

Process Tools

及时协助

Timely Support

管理

Management

架构

Infrastructure

►Taproot在本地领导专业技术志愿服务

We LEAD pro bono efforts locally

►Taproot在全国激励 专业技术志愿服务

We INSPIRE pro bono efforts nationally

核心项目

CORE PROGRAMS 专业志愿服务援助项目

SERVICE GRANT PROGRAM

一个管理完善的咨询项目，设计用于激励专业技能志愿服务项目，提升其影响力，为非营利组织能力建设服务

Managed consulting engagements designed

for maximum impact, inspiring pro bono as

vehicle for nonprofit capacity building

核心项目

CORE PROGRAMS 专业技术志愿服务支持

POWERED BY PRO BONO

为非营利组织独立评估、争取、管理和推广专业技术志愿服务提供工具和战略。

Provides the tools and strategies necessary

for nonprofits to independently scope, secure,

manage and scale pro bono

核心项目

CORE PROGRAMS 咨询顾问服务

ADVISORY SERVICES

通过为业务领先的公司设计具有较高影响力的专业技术志愿服务项目建立专业技术志愿服务资源

Builds supply of pro bono resources by

designing high-impact pro bono

programs at leading companies

全球语境下的专业技术志愿服务

PRO BONO IN GLOBAL CONTEXT ►做为一个国家思想领导者，来自全球各地的公益领导人与

Taproot洽谈合作

As a national thought leader Taproot is approached by

nonprofit leaders around the world

►至今已经有十三个国家的组织与Taproot有过合作洽谈

So far 13 countries have approached Taproot

►对各个合作伙伴和国外的非营利组织到来，Taproot表示欢迎

Taproot hosted fellows and welcome foreign nonprofits

►在另一些国家，越来越多企业合作伙伴针对专业技术志愿服务向我们咨询

Corporate partners increasingly demand consultation on pro

bono in other countries

全球语境下的专业技术志愿服务

PRO BONO IN GLOBAL CONTEXT ►专业技术志愿服务峰会 2013年2月

Pro Bono Summit February 2013

►设计了项目，帮助建立和培育全球专业技术志愿服务市场地位

Program designed to help build and foster global pro bono

market place

►面向全球专业技术志愿服务中介机构

Pro bono intermediaries from around the world

►4天集中的工作坊系列及其它活动

4 day intensive workshop series including among others:

► 企业集市 Corporate fair

► 创新工作坊 Innovation workshops

► 宣传活动 Campaigning

► 筹资活动 Fundraising

► 其他活动 And others

► 公众演讲 Public lecture

专业技术志愿服务与技术

PRO BONO AND TECHNOLOGY

当今世界，非营利组织的成功有赖于网络存在和技术能力。

In today’s world, nonprofits' success depends on having

an online presence and tech capabilities.

32%的非营利组织报告说，在运作和营销的过程中，增强网络的作用，是他们今后两年的工作重点。

32% of nonprofits report that increasing the role of the

web in operations and marketing is one of their top

priorities for the next two years

2011年Taproot的研究称，27%的非营利组织接受了技术相关的专业技术支援服务，40%希望获得更多服务。

2011 Taproot study reported that 27% of nonprofits

receive pro bono technology services and 40% need more

埃森哲基金会除了现金捐赠170万美元外，还向非洲医学和研究基金会捐赠了价值120万美元的咨询和其他相关服务，以充分利用埃森哲的电子学习能力。咨询服务包括项目管理咨询，以及埃森哲专家14,500小时的服务时间捐赠

信息技术公司的专业志愿服务

PRO BONO AT TECH COMPANIES

德勤和大学峰会一起，建立了一套价值100万美元的系统帮助大学峰会获取可靠的学校和学生情况数据提供给校长、学校咨询师和教师。

在每年一度的昼夜24小时“网站闪电战”比赛中，Nerdery互动实验室将16个团队与16家非营利组织配对，每个团队都由10位自称电脑狂的人组成。或者从头开始建网站，或者提升现有的网站。

NPower 是一个地方非营利组织网络，为全国其它非营利团体提供综合、高质量、价格可承受的技术支持。

NPower建于1999年，现在每年服务超过4,000 家组织。

5%

微软制定了一个三年行动规划，计划提供 185,000小时的员工专业技术志愿服务，价值2770万美元。

思科的员工为非营利组织和公益组织提供志愿的技术支持，并向他们捐赠信息产品。

In addition to a cash gift of $1.7 million, the Accenture Foundation donated $1.2 million of in-kind consulting and related services to AMREF, leveraging Accenture’s unique electronic learning capabilities. The in-kind consulting services include program management expertise, as well as 14,500 hours of donated time from Accenture professionals

PRO BONO AT TECH COMPANIES

Deloitte's work with College Summit created a $1 million system that enables College Summit to get reliable school and student performance data into the hands of superintendents, guidance counselors and teachers.

For their annual, around-the-clock, 24-hour website blitz, Nerdery Interactive Labs partners 16 teams of ten self-proclaimed web nerds with 16 deserving nonprofits to create websites from scratch or improve existing websites.

NPower is a network of locally-based nonprofit organizations that provide comprehensive, high-quality and affordable technology assistance to other nonprofit groups nationally. Founded in 1999, NPower currently serves more than 4,000 organizations each year.

5%

Microsoft has made a three-year commitment to provide 185,000 hours of employee pro bono service valued at $27.7 million.

Cisco employees provide pro bono technical support, coupled with IT product grants, to nonprofits and charities.

跨部门合作 PARTNERSHIP ACROSS SECTORS: IBM专业技术志愿服务案例观察 A CLOSE-UP ON PRO BONO AT IBM

2007年，野火在南加州摧毁了超过50万英亩的土地以及2000个家庭。

In 2007, wildfires devastated more the 500,000 acres of land and 2,000 homes

in Southern California

联合之路的2-1-1紧急呼叫中心陷入瘫痪，急需新的自动系统来对扩容，达到每天处理35000次呼叫的能力。

United Way’s 2-1-1 crisis call center was overwhelmed, and desperately needed new automated systems to enhance their capacity to serve 35,000 calls daily

IBM南加州危机管理团队派出了一个专家组志愿服务，成功地建成了一套系统，使呼叫中心容量加倍，并实现了无纸化操作。这个系统现在仍在使用。

The IBM Crisis Management Team of Southern California provided a team of experts, who worked pro bono to successfully build an infrastructure to double the call center and automate the paper process – a system still in place today

专业志愿服务的业务价值 THE BUSINESS VALUE OF PRO BONO SERVICE

创新职业发展

Innovative Professional Development

提升员工满意度

Increased Employee Satisfaction

促进员工招聘

Enhanced Recruitment

员工沟通更加顺畅

More Interconnected Workplace

提升公共关系

Improved Public Relations

提高技术知名度

Heightened Visibility of Expertise

探索新市场

Exposure to New Markets

专业志愿服务与职业发展

PRO BONO AND PROFESSIONAL

DEVELOPMENT 接受调查的91%的企业人力资源主管认为

专业技术志愿服务可以提升培训发展项目的价值，提升领导技能。1

91 % of corporate human resource

executives surveyed believe that pro

bono service adds value to training and

development programs and enhances

leadership skills 1

1 Volunteer IMPACT Survey, Deloitte & Touche USA LLP, 2007. 2 Pro Bono Volunteering Research Report, LBG Associates, 2009. 3 Valuing Employee Community Involvement, Practical Guidance on Measuring the Business Benefits from Employee Involvement in the Community, The Corporate Citizenship Company, 1998

“企业社区外展不仅仅是推动社会变革的重要力量，也是一个创新有效的业务策略。”

“Corporate community outreach is not just an important driver of social change, but an innovative and effective business strategy.”

—— 埃文·霍克伯格

— EVAN HOCHBERG 德勤美国社区参与全国总监

National Director of Community Involvement, Deloitte Services LP

专业志愿服务与职业发展

PRO BONO AND PROFESSIONAL

DEVELOPMENT 接受调查的三分之一的员工称，自己在

技能方面有所提升，包括沟通、交流、解决问题、领导力和团队建设。2

One third of employees surveyed report

improvement in skill areas including

communication, networking, problem-

solving, leadership and team-building 2

1 Volunteer IMPACT Survey, Deloitte & Touche USA LLP, 2007. 2 Pro Bono Volunteering Research Report, LBG Associates, 2009. 3 Valuing Employee Community Involvement, Practical Guidance on Measuring the Business Benefits from Employee Involvement in the Community, The Corporate Citizenship Company, 1998

“企业社区外展不仅仅是推动社会变革的重要力量，也是一个创新有效的业务策略。”

“Corporate community outreach is not just an important driver of social change, but an innovative and effective business strategy.”

—— 埃文·霍克伯格

— EVAN HOCHBERG 德勤美国社区参与全国总监

National Director of Community Involvement, Deloitte Services LP

专业志愿服务与职业发展

PRO BONO AND PROFESSIONAL

DEVELOPMENT 将专业技术志愿服务作为职业发展战略

花费远比传统培训为低。3

Using pro bono service as a

professional development strategy is

less expensive than traditional training 3

1 Volunteer IMPACT Survey, Deloitte & Touche USA LLP, 2007. 2 Pro Bono Volunteering Research Report, LBG Associates, 2009. 3 Valuing Employee Community Involvement, Practical Guidance on Measuring the Business Benefits from Employee Involvement in the Community, The Corporate Citizenship Company, 1998

“企业社区外展不仅仅是推动社会变革的重要力量，也是一个创新有效的业务策略。”

“Corporate community outreach is not just an important driver of social change, but an innovative and effective business strategy.”

—— 埃文·霍克伯格

— EVAN HOCHBERG 德勤美国社区参与全国总监

National Director of Community Involvement, Deloitte Services LP

收入模式

TAPROOT FUNDING MODEL

一般资助和产品资助

General and Product Support

项目资助 Project

Sponsorship

企业咨询 Corporate

Consulting

物资或服务资助 In-kind

Donations

为什么要资助专业志愿服务？

WHY FUND PRO BONO?

许多社区和企业基金会提供技术支持和能力建设的资助。

Many community and corporate foundations offer technical

assistance and capacity building grants

资助额度一般为10000美元，无法承担有效专业服务的开销。

These are typically in the vicinity of $10,000 USD, which is

insufficient to cover the cost of effective professional services

专业技术志愿服务模式代表了一种杠杆投资。

The pro bono model represents a LEVERAGED

INVESTMENT.

杠杆投资

A LEVERAGED INVESTMENT

一份资助可以匹配75000美元以上的专业技术志愿服务资助。A donation is matched by a $75,000+ donation

of pro bono services.

75,000美元

给非营利组织带来的平均价值估计

$75,000

estimated

average value

delivered to

nonprofit

参加长期专业技术志愿服务咨询项目的专业人士团队

A team of business

professionals engaged in a long

term pro bono consulting project

10000美元承担运营费用

$10,000 to cover service delivery