LI M U

Trong nn kinh t th trng nh hng x hi ch ngha Vit Nam hin nay, s thnh cng ca mt doanh nghip ph thuc vo vic tha mn khch hng bng cch sn xut nhng sn phm m h mun, v bn cc hng ha dch v vi gi c c th cnh tranh c vi cc doanh nghip khc. iu c ngha l lm sao t c gi tr u ra ti a t cc yu t u vo m cc doanh nghip s dng, bn cnh vn m bo c cc li ch kinh t-x hi v an ninh quc phng. Hn na, thc trng nn kinh t Vit Nam trong thi gian qua, ch c nhng doanh nghip thch ng tt vi c ch th trng s tn ti v pht trin, ngc li nhng doanh nghip khng thch ng s b ph sn hoc gii th. V vy, i vi ngnh hc Qun tr kinh doanh, vic kt hp nhng kin thc l thuyt hc nghin cu thc t cch thc hot ng ca cc doanh nghip trong nn kinh t, tm hiu cch vn hnh doanh nghip trong iu kin bin ng ca mi trng kinh doanh hin ti l cn thit v v cng quan trng.

Qu trnh hc tp ti trng i hc l qu trnh mi sinh vin tch ly cho mnh lng kin thc nht nh v cc lnh vc khc nhau. Nhng kin thc l lun c trang b s l nn tng cho sinh vin, tuy nhin y ch l iu kin cn. Xt trn mt gc no , nhng kin thc y nu khng c tri nghim ngoi thc tin th cng ch l nhng l thuyt mang nng tnh t duy. Do vy, thc tp tng hp l qu trnh gip sinh vin c th hiu nhng kin thc hc trong thc tin s nh th no bn cnh cn m rng cc mi quan h, bit c cch thc lm vic trong mt t chc , ch ng ng dng cc k nng, kin thc hc quan st v m t chi tit cc hot ng sn xut kinh doanh din ra mt t chc kinh t.

Nhn thy s cn thit ca t thc tp tng hp v c s gii thiu ca Trng i Hc Quy Nhn, khoa TCNH-QTKD v s cho php ca Ban lnh o cng ty c phn Ca s UK, em thc hin chuyn thc t ti cng ty tm hiu, lm quen cc vn thc t cng ty v cc hot ng sn xut kinh doanh. ng thi vn dng cc kin thc hc tin hnh phn tch, nh gi mt s hot ng ch yu ca cc t chc . T , a ra nhng nhn xt nh gi nhng im mnh, im yu nhng mt hot ng c tin hnh phn tch.

Bi bo co nghin cu v qu trnh hnh thnh, pht trin v cc nghip v c bn ca cng ty c phn ca s UK. Phm vi nghin cu l tnh hnh hot ng ca cng ty t nm 2010 n nm 2013.

hon thnh cc yu cu, mc tiu nghin cu t ra, bo co thc tp tng hp p dng ch ngha duy vt bin chng, duy vt lch s lm c s phng php lun, kt hp vi cc phng php nghin cu: thng k, so snh, phn tch, nh gi

ng thi, thu thp s liu qua cc Bo co kt qu hot ng kinh doanh ti cng ty c phn ca s UK nm 2011 2013.

Ngoi ra cn s dng cc phng php: t cu hi v phng vn trc tip cc cn b k ton v mt s cn b khc ti cng ty c phn ca s UK TP. Nng.

Bi bo co gm 3 phn chnh:

Phn 1 : Gii thiu khi qut v CTCP ca s UK

Phn 2 : Phn tch cc hot ng ti CTCP ca s UK

Phn 3 : nh gi chung v cc xut hon thin

Em xin chn thnh cm n trng i hc Quy Nhn, Khoa Ti chnh-ngn hng v Qun tr kinh doanh, Ban lnh o CTCP ca s UK to iu kin cho em trong chuyn thc t ny, cm n ton th c ch, anh ch l cn b nhn vin trong CTCP ca s UK, Ths. ng Th Thanh Loan tn tnh ch bo, hng dn em hon thnh t thc tp v bi bo co.

Do hn ch v kin thc cng nh kinh nghim thc tin nn bi bo co khng th trnh khi nhng thiu st. Em rt mong nhn c nhng nhn xt, kin nh gi t thy c gio v ban lnh o CTCP ca s UK em rt ra kinh nghim v hon thin bi bo co ny hn.

Em xin chn thnh cm n!

Quy Nhn, ngy thng nm 2014

Sinh vin thc hin

PHM VIT THNG

PHN 1 :GII THIU KHI QUT V CNG TY C PHN CA S UK

1.1. Qu trnh hnh thnh v pht trin ca cng ty:

1.1.1. Tn gi v a ch ca cng ty:

Tn Vit Nam : Cng ty c phn ca s UK

Tn giao dch quc t: UK window jont stock company

Tn vit tt: UK WINDOW COMPANY

a ch : S 220 Nguyn Tri Phng, Phng Thc Gin, Qun Thanh Kh, Thnh ph Nng

in thoi: 0511.3895666

Fax: 0511.3895669

Email: ukwindow@gmail.com

Website: www.ukwindow.com.vn

Tn gim c: ng. Nguyn nh Thiu

M s thu: 0401451930

Giy chng nhn ng k kinh doanh do s k hoch v u t thnh ph Nng cp ngy 21/10/2011

Ngnh ngh kinh doanh: - Sn xut sn phm t plastic.

- Hon thin cng trnh xy dng.

- Bn bun vt liu, lp t khc trong xy dng.

- Bn l ng kim, sn, knh v thit b lp t khc trong xy dng trong cc ca hng chuyn doanh.

1.1.2. Qu trnh hnh thnh v pht trin:

Trong thi k hin nay, nn kinh t c ch th trng ca t nc ang i dn vo qu o n nh v tng bc pht trin, t c nhng thnh tu nht nh. Vi pht trin ca t nc, nhu cu xy dng ca ngi dn ngy cng tng, v vy vt liu xy dng cng nh trang tr ni tht khng th thiu c. Nm bt c c hi cng ty c phn ca s UK c thnh lp vi s mnh em li cht lng, s tin li v kiu dng trang nh cho nhng cng trnh xy dng trong tng lai.

Cng ty c phn ca s UK c thnh lp vo nm 2011 vi 100% vn ch s hu. Ngy 21 thng 10 nm 2011 cng ty UK window c S k hoch v u t thnh ph Nng cp giy chng nhn ng k doanh nghip cng ty c phn vi tng vn iu l 13 t ng. Trong 100% l ng gp ca c ng sng lp.

Nm 2012, quyt nh tng vn iu l t 13 t ng ln 15 t ng. ng thi m rng qui m sn xut phn xng, tng nng sut t cng sut 100.000m2/nm ln 180.000m2/nm, m rng phn phi i cc tnh khc.

UK windowl mt trong nhng nh cung cp h thng ca v h thng vch knh mt dng hng u Vit Nam vi cc sn phm chnh:

- Ca s, ca i v vch ngn bng vt liu u-PVC cao cp.

- Ca nhm cao cp, vch nhm knh mt dng tiu chun Chu u.

- Ca cun, ca t ng

UK windowc i ng chuyn gia,k s v cng nhn lnh ngh, giu kinh nghim c o to bi bn, chuyn nghip cng h thng dy chuyn, thit b sn xut tin tin, hin i cng ngh Chu u xy dng nn mt thng hiuUK WINDOWvi nhng sn phm cht lng cao.

Sn phm ca UK window c sn xut theo quy trnh kim tra cht lng nghim ngt ca h thng qun l cht lngISO 9001:2004nn cht lng ca sn phm khng ch t tiu chun cht lng Chu u m cn ph hp vi tiu chun cht lng7451:2004ca Vit Nam c Tng cc o lng cht lng ca B khoa hc v cng ngh cp chng ch cht lng sn phm.

T khi thnh lp n nay, qua 3 nm pht trin, l mt doanh nghip uy tn, ginh c nhiu gii thng cao, nhng danh hiu cao qu nh : Huy chng vng hng Vit Nam cht lng cao, Huy chng vng hi ch quc t Vietbuild, nh cung cp cht lng uy tn

Ngy 17 thng 6 nm 2012 UK window c vinh d nhn gii thng Tn vinh sn phm, dch v tiu biu v sc khe cng ng.

1.1.3. Quy m ca cng ty c phn ca s UK:

Cng ty c phn ca s UK c vn u t 15 t ng do 3 c ng u l cc c nhn ng gp vi t l nh sau:

ng Nguyn nh H : chim t l 12,5% tr gi 1,875 t ng

ng Nguyn nh Thiu : chim t l 65% tr gi 9,750 t ng

B Triu Kim Chi : chim t l 22,5% tr gi 3,375 t ng.

Tng nhn lc ca UK window hin nay l 100 lao ng, bao gm ton th cn b cng nhn vin, cn b qun l ti cc b phn theo c cu nhn s ca cng ty.

Cng ty thuc quy m nh.

1.2. Chc nng nhim v ca cng ty:

1.2.1. Nhim v :

Khu hiu Cht lng hn, phong cch hn UK window cung cp cc mt hng vt liu xy dng v trang tr ni tht vi cht lng cao, v c tnh trang nh gp phn to s bn vng v v p cho cc cng trnh.

Xy dng v t chc thc hin k hoch cng ty theo php lut hin hnh thc hin mc ch v ni dung hot ng xc nh.

ng gp vo s nghip pht trin ngnh xy dng Vit Nam

S dng vn mt cch c hiu qu trong vic sn xut, kinh doanh vt liu xy dng v cc ngnh ngh khc nhm mc tiu nng cao li nhun, to vic lm n nh cho ngi lao ng, ng gp cho ngn sch nh nc v ngy cng pht trin cng ty.

1.2.2. Ngnh ngh kinh doanh :

Theo giy chng nhn ng k doanh nghip cng ty c phn ca s k hoch v u t TP. Nng cp ngy 21 thng 10 nm 2011, cng ty c phn ca s UK c cp php kinh doanh cc ngnh ngh sau:

Bng 1.1: Ngnh kinh doanh cng ty c phn UK

STT

Tn ngnh

M ngnh

1

Sn xut sn phm t Plastic

Chi tit: Gia cng v lp t ca nha (a im: T 13 Phng Ha Hip Nam, Qun Lin Chiu, TP. Nng)

2220

(chnh)

2

Hon thin cng trnh xy dng

4330

3

Bn bun vt liu, thit b lp t khc trong xy dng trong cc ca hng chuyn doanh.

4663

4

Bn l ng kim, sn, knh v thit b lp t khc trong xy dng trong cc ca hng chuyn doanh.

4752

5

Sn xut sn phm khc bng kim loi cha c phn vo u

Chi tit: Gia cng v lp t ca nhm(a im: t 13, Phng Ha Hip Nam, Qun Lin Chiu, TP. Nng)

2599

6

Vn ti hng ha bng ng b

4933

(Ngun: Phng kinh doanh)

1.2.3. Gii thiu hng ha:

CA NHM CAO CP PMI:

Ca s m trt

Ca s m ht

Ca s m quay v lt

Ca i 1 cnh

Ca i 2 cnh

Ca i 4 cnh v 6 cnh

Ca i m trt

Ca i xp trt

CA NHA U-PVC

Ca s m quay v lt

Ca s m trt

Ca s m ht ra ngoi

Ca s m quay ra ngoi

Ca i 1 cnh

Ca i m trt

Ca i 2 cnh

Ca i 4 cnh v 6 cnh

MT DNG

TNG KNH

CNG NGH MI HN UK WINDOW

PH KIN KIM KH

1.3. B my t chc v qun l ca cng ty:

1.3.1. M hnh tt chc c cu b my qun l:

S 1.1: C cu b my t chc qun l

(Ngun: Phng k ton)

Ch thch : Quan h trc tuyn.

Quan h chc nng.

1.3.2. Chc nng ca tng b phn:

Ch tch HQT kim Tng gim c: L ngi qun l, iu hnh, chu trch nhim kim tra, kim sot cc hot ng sn xut kinh doanh, hot ng u t pht trin, cc hot ng ti chnh trong cng ty. a ra cc quyt nh phng hng, k hoch, d n sn xut - kinh doanh v cc ch trng ln ca Cng ty, vic hp tc u t, lin doanh kinh t, cc vn v t chc b my iu hnh m bo hiu qu cao, phn chia li nhun, phn phi li nhun vo cc qu ca Cng ty.Ph chun quyt ton ca cc n v trc thuc v duyt tng quyt ton ca Cng ty. Quyt nh v vic chuyn nhng, mua bn, cm cc loi ti sn chung ca Cng ty theo quy nh ca Nh nc, v vic thnh lp mi, sp nhp, gii th cc n v s nghip, sn xut - kinh doanh thuc ngun vn u t ca Cng ty, c Ph Gim c, K ton trng Cng ty, b nhim, bi min Trng, Ph Phng Cng ty v cc chc danh lnh o ca cc n v trc thuc.Quyt nh v k hoch o to cn b, c cn b ca Cng ty i nc ngoi, cc bin php bo v mi trng trong sn xut kinh doanh. T chc thanh tra v x l cc vi phm iu l Cng ty. Bo co kt qu kinh doanh ca cng ty.

Gim c iu hnh: L ngi iu hnh cc hot ng kinh doanh hng ngy ca doanh nghip, chu trch nhim trc hi ng thnh vin v cc quyn v ngha v ca mnh.

Phng ti chnh tin lng: Chc nng ch yu ca phng ti chnh tin lng l hoch nh k hoch thu chi ti chnh hng nm ca cng ty tham mu cho gim c trnh HTV ph duyt lm c s thc hin. Tham mu gip gim c phn b chi tiu, k hoch ti chnh cho cc n v trc thuc. Phn tch tnh hnh ti chnh, cn i ngun vn, cng n.. trong Cng ty v bo co nh k hoc t xut theo yu cu ca Gim c. Hoch nh mc lng, thng hng nm, hnh thc tr cng, trch bo him

Phng Kinh doanh: Thc hin chc nng bn hng, tnh gi thnh, lp k hoch bn hng t ch tiu doanh s. Nghin cu v xut cc chin lc marketing kch thch tiu dng.

Phng k ton: Chc nng ch yu ca phng k ton l lp cc bo co ni b theo quy nh ca cng ty v cc bo co theo yu cu ca ban iu hnh. Thc hin chc nng thanh ton chuyn tin phc v khch hng. Tng hp s liu k ton, lp bng cn i k ton, bo co ti chnh, bo co thu theo qui nh ch ti chnh hin hnh ca Nh nc phn nh trung thc kt qu hot ng kinh doanh ca cng ty.

Phng k hoch k thut: Lp cc k hoch sn xut kinh doanh cho cc n v. xut cc bin php thc hin sn xut kinh doanh v cc ch tiu kinh t k thut ca n v. Lp cc k hoch ngn, trung v di hn pht trin th trng. Qun l cc h thng cng ngh k thut sn xut. Nghin cu xut cc gii php cng ngh k thut ph hp cc d n kinh doanh khc nhau. Thit k m hnh, bn v k thut cho cc d n kinh doanh

Xng sn xut:

BP lp t: a sn phm lp t cc cng trnh, bo m ng tin v cht lng.

BP sn xut: Sn xut, lp rp sn phm, bo m ng qui trnh v cht lng.

BP kho: Nhp, bo qun nguyn vt liu sn xut. Nhp, bo qun, xut thnh phm ra vo kho. Lp cc phiu bn hng, ha n

1.4. c im sn phm v quy trnh cng ngh sn xut:

Nh my ca UK window c trang b dy chuyn sn xut tin tin, hin i, t ng ha cao, c nhp khu t cc nc chu u nh : c, Italy, Nng lc sn xut 180,000 m2/ nm.

Ngun nguyn liu phc v cho sn xut ca UK window c nhp khu hon ton t cc nc chu u v mt s nc chu . Cc h uPVC profile, h ph kin kim kh ng b c nhp khu t cc hng ni ting trn th gii nh : VEKA, SHIDE, ROTO, GU, XINGFA, HUYNDAI

S u t c h thng t y chuyn thit b, tuyn chn nguyn liu cho n quy trnh kim tra cht lng sn phm ca UK window to ra c nhng sn phm c tnh nng vt tri nh sau : siu bn di mi thi tit, cch m, cch nhit, chng bn chy, chng thm tuyt i. c bit to ra c nhng sn phm c kiu dng sang trng, hin i v thn thin vi mi trng.

S 1.2: Quy trnh sn xut sn phm ca nhm, ca nha u-PVC

Vn chuyn & phn phi

Sn tnh in

Sn gi g

Xi b mt

Kim tra chc nng vt l

(Ngun: Phng k thut k hoch)

Bc 1. Nhp v nguyn vt liu: nha, nhm gia cng

Bc 2. Gia cng lp rp: gia cng nguyn vt liu, lp rp cc phi nhm, nha, knh thnh cc thnh phm c th s dng c cho cc cng trnh. Sau khi hon thnh lp rp cn kim tra cc chc nng vt l nh chu lc, cch m, chng thm v.v

Bc 3. X l b mt : Xi b mt, sn tnh in, sn gi g, to kiu dng cho cc thnh phm.

Bc 4. Kim tra cht lng : Kim tra ln cui cc thng s k thut nh kch thc, b dy v cc tnh nng khc.

Bc 5. ng gi, nhp kho : a thnh phm vo kho lu tr v bo qun. Sau khi c n bn hng th xut kho vn chuyn v phn phi i ni khc.

1.5. Khi qut kt qu v hiu qu kinh doanh ca cng ty:

1.5.1. Phn tch khi qut tnh hnh ti chnh:

1.5.1.1. Phn tch khi qut s bin ng ti sn v ngun vn:

Bng 1.2: Bng c cu ti sn v ngun vn ca cng ty qua cc nm

(VT : ng )

Cc ch tiu

2012

2013

Chnh lch

+/-

%

I. Ti sn ngn hn

21,481,361,328

20,181,744,939

1. Tin mt

670,235,158

877,692,332

207,457,174

31

2. Tin gi ngn hng

2,026,736,460

304,148,158

-1,722,588,302

-85

3. u t ngn hn

-

-

-

-

4. Phi thu khch hng

12,285,130,984

6,095,612,632

-6,189,518,352

-50

5. Thu GTGT c khu tr

100,965,822

0

-100,965,822

-100

6. Phi thu khc

-

-

-

-

7. CP tr trc ngn hn

0

2,236,946,174

2,236,946,174

8. Nguyn vt liu

1,727,528,815

6,455,057,630

4,727,528,815

274

9. CP sn xut kinh doanh d dang

3,259,579,853

4,212,288,013

952,708,160

29

10. ng trc cho ngi bn

1,411,184,236

1,411,184,236

II. Ti sn c nh

6,692,846,158

18,816,691,306

12,123,845,148

181

1. TSC hu hnh

6,603,756,028

17,188,721,390

10,584,965,362

160

2. Hao mn TSC

(612,318,994)

(2,370,943,580)

(1,758,624,586)

287

3. Xy dng c bn d dang

-

-

-

-

4. CP tr trc di hn

701,409,124

3,998,913,496

3,297,504,372

470

TNG TI SN

28,174,207,486

38,998,436,245

10,824,228,759

38

III. N phi tr

6,933,378,882

8,981,125,184

2,047,746,302

30

1. Vay ngn hn

4,639,000,000

3,748,539,034

-890,460,966

-19

2. Phi tr cho ngi bn

2,193,413,030

4,859,145,544

2,665,732,514

122

3. Thu v cc khon phi np cho Nh nc

365,579,622

365,679,622

4. Phi tr ngi lao ng

-

-

-

-

5. Phi tr, phi np khc

100,965,852

7,860,984

-93,104,868

-92

IV. Ngun vn CSH

21,240,828,604

30,017,311,061

8,776,482,457

41

1. Ngun vn kinh doanh

15,000,000,000

15,000,000,000

0

2. Li nhun cha phn phi

6,240,828,604

15,017,311,061

8,776,482,457

141

TNG NGUN VN

28,174,207,486

38,998,436,245

10,824,228,759

38

(Ngun: phng k ton)

TI SN:

+ Theo di bng cn i k ton, nhn chung TNG TI SN doanh nghip t nm 2012 n nm 2013 tng 10,824,228,759 tng ng tc c tng 38,42%. ng ti xt theo chiu dc, c cu ti sn thay i theo hng gim t trng ti sn ngn hn v tng t trng ti sn di hn.

+ Trong nm 2012, TSNH chim t trng 76.24% trn tng ti sn sang nm 2013 gim xung xung cn 51.75%, trong :

Tin mt nm 2012 c gi tr 670,235,158 ng chim t trng 2.38% trong tng ti sn, qua nm 2013 l 877,692,332 ng chin t trng 2.25% trong tng ti sn. Nh vy khon mc ny tng 207,457,174 tng ng tc tng 30,95% tuy nhin t trng li gim 0,13%.

Tin gi ngn hng nm 2012 c gi tr 2,026,736,460 ng, qua nm 2013 khon mc ny gim mnh cn 304,148,158 ng, mc gim 1,722,588,302 ng tng ng tc gim 84,99%

Phi thu khch hng gim t 12,285,130,984 ng (chim t trng 43.60% trn tng ti sn) xung cn 6,095,612,632 ng (chim t trng 15,63% trn tng ti sn) tng ng tc gim 50.38%. Doanh nghip p dng chnh sch thanh ton sau cho khch hng, qua nm 2013 thu c hn na s phi thu, tuy nhin cc khon phi thu > 10% trn tng ti sn l vn cn cao.

Chi ph nguyn vt liu nm 2012 c gi tr 1,727,528,815 ng sang nm 2013 tng ln n 6,455,057,630 ng, mc tng 4,727,528,815 ng tng ng tc tng 273,66% . Qua 2 nm chi ph nguyn vt liu tng ln gn gp 3 ln.

+ Ti sn di hn chim t trng 23.76% vo nm 2012 nm 2013 ln n 48.25% trong tng ti sn. Trong :

Ti sn c nh hu hnh c tc tng nhanh qua 2 nm tng t 6,603,756,028 ng (t trng 23,44% tng ti sn) ln n 17,188,721,390 ng (t trng 44.08% tng ti sn), mc tng 10,584,965,362 ng tng ng tc c tng 160.29% .

Chi ph tr trc di hn c s thay i ng k, t 701,409,124 ng tng ln n 3,998,913,496 ng , tng ng mc tng 3,297,504,372 ng , tc tng 470.13%.

Phn tch c cu ti sn ca cng ty c phn UK c th nhn thy xu hng u t thm m rng hot ng sn xut kinh doanh nhm thu c li nhun nhiu hn trong tng lai, iu ny lm cho lng tin gi ngn hng gim xung ng thi ti sn c nh, khu hao v cc chi ph tr trc di hn tng mnh. S tng ln ch yu l do mua sn mi v xy dng hon thnh nh ca, vt kin trc, my mc thit b iu ny hon ton ph hp vi nh hng chin lc pht trin cng ty.

NGUN VN:

+ C th nhn thy, ngun vn ca Cng ty ch yu l ngun vn ch s hu, cc khon mc ny chim mt t trng ln trong c cu ngun vn ca cng ty. y c th xem l chnh sch ti chnh an ton ca cng ty, trnh ri ro nu c bin ng mi trng.

N phi tr trong bng cn i nm 2011 c gi tr 6,933,378,882 ng chim t trng 24.61% tng ngun vn , sang nm 2013 tng ln 8,981,125,184 chim t trng 23,03% . Trong ch yu do s tng ln ca khon mc phi tr ngi bn v nm 2013 doanh nghip np thu cho nh nc 365,579,662 ng.

Vn ch s hu : chim phn ln trong tng ngun vn nm 2013 c xu hng tng ln so vi thi im nm 2012. Ti thi im nm 2013 vn ch s hu ca cng ty c phn ca s UK t mc 30,017,311,061 thay v mc 21,240,828,604 ng thi im 2012, tng 8,776,482,457 t ng tng ng vi tc tng 41.32%. S tng ln vn ch s hu do li nhun cha phn phi tng ng k vi tc tng 141% ti u t, trong tng lai c th s tng vn c phn.

1.5.1.2. Phn tch tnh hnh doanh thu v li nhun:

Bng 1.3: Bng bo co kt qu kinh doanh cng ty qua cc nm

(VT: ng)

Ch tiu

Kt qu kinh doanh

T l %

Nm 2011

Nm 2012

Nm 2013

Nm 2012/2011

Nm 2013/2012

1. Doanh thu bn hng

5,024,649,302

58,365,364,856

82,052,682,360

1062%

41%

2. Cc khon gim tr

0

0

0

3. Doanh thu thun

5,024,649,302

58,365,364,856

82,052,682,360

1062%

41%

4. Gi vn hng bn

3,715,758,343

36,658,364,850

50,231,609,416

887%

37%

5. Li nhun gp

1,308,890,959

21,707,000,006

31,821,072,944

1558%

47%

6. Doanh thu hot ng ti chnh

3,356,513

21,882,101

62,535,624

552%

186%

7. Chi ph ti chnh

6,721,253

1,026,068,847

474,384,430

15166%

-54%

8. Chi ph bn hng

412,225,504

3,710,070,441

11,548,263,250

800%

211%

9. Chi ph qun l DN

736,575,642

5,557,298,414

8,256,356,982

654%

49%

10. Li nhun thun t HKD

156,725,073

11,435,444,405

11,604,603,906

7196%

1%

11. Thu nhp khc

12. Chi ph khc

13. Li nhun khc

0

0

0

14. Tng LN trc thu

156,725,073

11,435,444,405

11,604,603,906

7196%

1%

15. Thu thu nhp DN (25%)

39,181,268

2,858,861,101

2,901,150,977

7196%

1%

16. LN sau thu

117,543,805

8,576,583,304

8,703,452,930

7196%

1%

(Ngun: phng k ton)

Biu 1.1: Tnh hnh doanh thu ca cng ty giai on 2011-2013

(VT: ng)

(Ngun : phng k ton)

Nhn t bng bo co kt qu kinh doanh c th thy Doanh thu qua 3 nm hot ng m cng ty t c nm sau cao hn nm trc: c bit nm 2011 qua nm 2012 doanh thu c s tng ln ang k v y l giai on doanh nghip u t c s h tng, m rng qui m kinh doanh, t 5,024,649,302 ng tng ln n 58,365,364,856 ng, tng ng mc tng 53,340,715,554 ng nh vy mc tng hn 10 ln trong vng 2 nm cho thy s u t m rng qui m sn xut tng doanh thu hiu qu ca cng ty. Gi vn hng bn theo cng tng ln ng k t 3,715,758,343 ng ln n 36,658,364,850 ng tng mc tng 32,942,606,507 ng cng tng hn 10 ln trong vng 2 nm. Li nhun gp tng t 1,308,890,959 ng nm 2011 ln n 21,707,000,006 ng trong nm 2012, tng ng vi mc tng 20,398,109,047 ng tng hn 15 ln qua 1 nm hot ng.

Giai on t nm 2012-2013 doanh thu tng t 58,365,364,856 ng ln 82,052,682,360 ng, mc tng 23,687,317,504 ng tng ng tc tng 41%, so vi giai on 2011-2012 tc tng ca doanh thu gim nhiu nguyn nhn UK window bc u i vo qu trnh sn xut kinh doanh n nh hon thnh u t ban u. Gi vn hng bn tng t 36,658,364,850 ng ln n 50,231,609,416 ng trong nm 2013 tng ng mc tng 13,573,244,566 ng, tc tng 37%. Li nhun gp trong giai on 2012-2013 tng t 21,707,000,006 ng ln n 31,821,072,944 ng, mc tng 10,114,072,938 ng vi tc 47%.

Biu 1.2: Tnh hnh li nhun ca cng ty giai on 2011-2013

(VT: ng)

(Ngun : phng k ton)

Li nhun sau thu giai on nm 2011- 2012 cng tng mnh do qu trnh m rng qui m sn xut ca cng ty, nm 2011 c gi tr 117,543,805 ng qua nm 2012 tng ln n 8,576,583,304 ng tng ng mc tng 8,459,039,499 ng, nh vy tng gn 72 ln sau 1 nm hot ng.

Qu trnh nm 2012-2013 li nhun sau thu tng t 8,576,583,304 ng ln n 8,703,452,930 ng tng ng mc tng 126,869,625, tc tng 1%. c th thy tc tng ca li nhun sau thu giai on ny thp khng cao nguyn nhn l do nm 2013 chi ph bn hng tng 211% do thc hin cc hot ng xc tin bn, m rng knh phn phi ti khp c nc.

1.5.2. T sut li nhun ca doanh nghip:

Bng 1.4: T sut sinh li ca Cng ty

(n v tnh: ng)

Ch tiu

Nm 2011

Nm 2012

Nm 2013

Li nhun sau thu

117,543,805

8,576,583,304

8,703,452,930

Vn ch s hu

13,000,000,000

21,240,828,604

30,017,311,061

Vn ch s hu bnh qun

13,000,000,000

17,120,414,302

25,629,069,833

Tng ti sn

13,000,000,000

28,174,207,486

38,998,436,245

Tng ti sn bnh qun

13,000,000,000

20,587,103,743

33,586,321,866

Doanh thu thun

5,024,649,302

58,365,364,856

82,052,682,360

ROA (%)

0.90

41.66

25.91

ROE (%)

0.90

50.10

33.96

DLDT (%)

2.34

14.69

10.61

(Ngun: phng k ton)

Cng thc tnh:

T sut sinh li trn tng ti sn :

T sut sinh li trn vn ch s hu :

Doanh li doanh thu

Nhn xt : nhn chung cc t s v kh nng sinh li ca doanh nghip u ln hn 0 chng t doanh nghip lm n c li.

T s ROA cho bit trong 100 ng vn b ra u t to ra c bao nhiu ng li nhun sau thu. Nm 2011 t s ROA gn bng 1% tc l vi 100 ng vn b ra s thu c 1 ng li nhun sau thu. n nm 2012 t s ny tng ln 41.66% tc l 100 ng vn b ra s thu c 41.66 ng li nhun sau thu, con s ny tng vt nm 2012 bi s gia tng ca vn ch s hu v m rng qui m sn xut cung cp sn phm nhiu hn do hiu qu s dng vn tng ng k. Nm 2013, t s ROA t 25.91% gim so vi nm 2012, hiu qu s dng vn gim do cng ty ang thc hin k hoch m rng phm vi hot ng, a thng hiu UK window thm nhp trn th trng c nc do tn chi ph hot ng v bn hng nhng ngun thu ch yu t cc th trng mi cha cao do ngun vn u t to li nhun gim. Tuy nhin, trong tng lai khi nhn hiu c mt trn khp c nc th ROA d kin s tng v c s n nh lu di.

T s ROE o lng mc li nhun trn mc u t ca cc ch s hu. Cn c vo tnh hnh thc t cng ty ta nhn thy vo nm 2011 bnh qun 100 ng vn ch s hu em li 0,9 ng sau thu; n nm 2012 bnh qun 100 ng vn ch s hu em li 50.10 ng li nhun sau thu v nm 2013 li nhun sau thu em li t 100 ng vn gim xung 33.96 ng. Nh vy hot ng ti chnh ca cng ty nm 2012 cao hn nm 2011 v gim vo nm 2013.

T s doanh li doanh thu phn nh t l li nhun sau thu mang li trn doanh thu thun ca cng ty. Nm 2011 t l ny l 2.34% tc l c 100 ng doanh thu thun th s c 2.34 ng li nhun. Nm 2012 l 14.69% tc li nhun thu c l 14.69 trn 100 ng doanh thu thun. Nm 2013 100 ng doanh thu thun ch em li 10.61 ng li nhun. Doanh li doanh thu nm 2012 cao hn nm 2011 gn 7 ln chng t hiu qu kinh doanh nm 2012 cao hn nm 2011 sau khi m rng qui m sn xut , qua nm 2013 t l ny gim bo hiu t trng chi ph trong doanh thu thun tng.

1.5.3. Tnh hnh thc hin ngha v i vi Nh nc:

Bng 1.5: Thc hin ngha v i vi nh nc

(VT: ng)

STT

Ch tiu

2011

2012

2013

1

Thu VAT

365,579,622

365,679,622

3

Thu thu nhp DN

39,181,268

2,858,861,101

2,901,150,977

Tng thu

39,181,268

3,224,440,723

3,266,830,599

(Ngun : Phng k ton)

C th thy cng ty hon thnh tt ngha v i vi Nh nc, l ngha v ng thu. Hng nm, cng ty ng mt lng ln thu cho nh nc gm cc loi thu VAT, thu thu nhp doanh nghip. Tng thu nm 2011 l 39,181,268 ng v tng ln 3,224,440,723 ng vo nm 2012, qua nm 2013 tip tc tng ln 3,266,830,599 ng. Trong cc loi thu m doanh nghip ng gp cho nh nc, chim t trng ln l l thu thu nhp doanh nghip v qua 3 nm. iu cho thy cng ty sn xut kinh doanh c hiu qu v li nhun ca cng ty ngy cng tng qua cc nm.

PHN 2:

PHN TCH CC HOT NG TI

CNG TY C PHN CA S UK

2.1. Phn tch hot ng tiu th sn phm v cng tc marketing:

2.1.1. Tnh hnh tiu th sn phm ca doanh nghip:

Cng ty c phn ca s UK ch yu sn xut cc loi ca i v vch ng t cc loi nguyn liu khc nhau nh nhm, u-PVC Tuy nhin ca s, ca i bng nha cng u-pvc c a chung v s dng cho bn cao, an ton, tit kim v kiu dng trang nh.

Bng 2.1: Sn lng tiu th sn phm ca nha ca UK window

Sn phm

2012

2013

S lng

(m2)

Thnh tin (ng)

S lng

(m2)

Thnh tin (ng)

Ca nha u-PVC

35120

53,318,299,120

47701

71,060,227,401

Vch ng knh

4737

6,047,065,736

8750

10,992,454,959

Tng

58,365,364,856

82,052,682,360

(Ngun : phng k ton)

* nh gi kt qu tiu th:

Qua 2 nm giai on 2012-2013 l giai on tng trng ca doanh nghip ta c th thy sn lng bn ca doanh nghip tng cao: nm 2013sn lng ca nha u-PVC tng 12581 m2 ca tng ng tc tng 35,82%, vch ng knh tng 4013 m2 tng ng tc tng 84,71%. Doanh nghip vi s m rng qui m sn xut doanh s tng trng vi tc cao, qua cho thy s c gng n lc ca cng ty, khc phc nhng kh khn t nhng bin ng th trng, s tng gi ngun nguyn vt liu v vn n pht trin.

2.1.2. Chin lc marketing:

tn ti v pht trin, mi doanh nghip cn phi c mc tiu v c gng t c mc tiu . Khi vic qun l v iu hnh cng vic da trn nhng kinh nghim, trc gic khng m bo s thnh cng ca doanh nghip th vic lp k hoch chin lc cho ton b hot ng ca doanh nghip l iu cn thit. K hoch chin lc s gip cho doanh nghip thy r hn mc tiu cn vn ti ca mnh v ch o s phi hp cc hot ng hon ho hn. ng thi k hoch chin lc cng gip cho nh qun tr suy ngh c h thng nhng vn kinh doanh nhm em li nhng chuyn bin tt p hn.

Nm trong chin lc chung ca doanh nghip, chin lc marketing l nn tng cho vic xy dng nhng chin lc khc ca cng ty nh chin lc sn xut, chin lc ti chnh, gip doanh nghip nh hng hot ng kinh doanh ca mnh t mc tiu ra.

i vi cng ty c phn ca s UK cha c b phn marketing vic xy dng cc chin lc marketing do phng kinh doanh m nhn thc hin.

2.1.3. Phng chm kinh doanh:

S mnh:

UK window khng ch l nh cung cp ca uPVC uy tn, m cn l nh cung cp tng th v ca vi cht lng sn phm v phong cch phc v khng ngng c nng cao, gn li ch ca doanh nghip vi li ch chung ca x hi, v gp phn bo v mi trng.

Cam kt cung cp cc sn phm c cht lng m bo v c kiu dng trang nh.

Mc tiu ca cng ty:

Cng ty tip tc u t mua sm thit b my mc, phng tin vn ti hp l ha dy chuyn, tng nng lc sn xut, tng kh nng cnh tranh nhm cng c v nng cao v th hin c ca cng ty.

Xy dng mi quan h hp tc cht ch vi cc i tc v i l nhm cung cp, phn phi cc sn phm n tay khch hng nhanh chng v kp thi.

Thc hin ch trng pht trin nn kinh t a thnh phn ca ng, nh nc v a phng, gp phn to ra sn phm cho x hi v thc hin cc mc tiu kinh t khc.

Nng lc ct li:

Lun tng cng v pht trin vng chc v ti chnh, nng lc thit b cng ngh v lc lng lao ng. Lun m bo cht lng sn phm, to c s tn nhim trong lng khch hg trn c nc.

2.1.4. Phn tch mi trng:

2.1.4.1. Phn tch mi trng vi m:

Cng ty: V tr a l t ti TP Nng l trung tm ca khu vc ng bng duyn hi min Trung v Ty Nguyn ni ring v c nc ni chung, l v tr chin lc thun li cho vic vn chuyn v phn phi i cc knh phn phi trong khu vc v trn c nc.

C i ng nhn vin tr, giu nhit huyt vi cng vic, trnh cao. Sn phm ca cng ty c cht lng cao, mu m, kiu dng trang nh theo phong cch Chu u ph hp vi nhu cu hin nay ca ngi tiu dng.

Nh cung ng: Nh cung ng ca cng ty l cc tp on t Chu u v mt s nc Chu . Cc h uPVC profile, h alu profile, h ph kin kim kh ng b c nhp khu t cc hng ni ting trn th gii nh : VEKA, SHIDE, ROTO, GU, XINGFA, HUYNDAI

Khch hng: Khch hng ca UK window bao gm c cc cng trnh dn dng, cc nh hng khch sn v cc h gia nh. Cc d n ln, cng trnh dn dng la chn UK window bi cht lng ca cc sn phm m UK window mang n. Cc h gia nh nht l nhng ngi tng chu u a thch tnh trang nh phong cch chu u ca UK window cng khng ngn ngi khi la chn sn phm. Khi i sng ca ngi dn ngy cng c nng cao, h c nhu cu s dng nhng sn phm cao cp, c cht lng v UK window lm c iu . Hin nay cc nh thit k tr Nng cng quen thuc vi sn phm ca UK window, sn phm UK window cng nhn c nhiu s u i ca cc cng trnh ln nh : tr s cc n v trc thuc s ti nguyn mi trng ti Nng, Khu thng mi Lanexang Arcade Lo, Trng Trung cp k thut cng nng nghip Qung Bnh

i th cnh tranh: Hin nay c nhiu cc cng ty sn xut ca nha v ca nhm ln nh c hnh thnh. iu phn no to p lc cho s pht trin ca cng ty, i hi cng ty phi khng ngng tip thu nhng cng ngh mi, hin i, nng cao trnh qun l, trnh tay ngh sn xut lp rp xy dng nhng cng trnh mi p ng tt nht nhu cu ca Khch hng. Mt s i th cnh tranh ca cng ty nh: EUROwindow, HaiHawindow, Hanowindow, QA Thacons, Tungshin

Sn phm thay th: Hin nay c cc loi sn phm thay th nh ca g t nhin, ca st, ca g HDF

2.1.4.2. Mi trng v m :

Mi trng kinh t:

Nn kinh t ngy cng pht trin.

Thu nhp ngi dn ngy cng tng ln.

T gi ng USD so ng VND c xu hng tng.

Mi trng t nhin: S bin i kh hu din ra ngy cng phc tp, mi trng b nhim trm trng, c bit thi tit din bin khng theo qui lut, thin tai bo l xy ra ngy cng dy c i hi nhng vt liu c kh nng chng chu cao vi thi tit, c bn vi thi gian.

Mi trng nhn khu x hi : Trnh dn tr ngy cng tng, thc v cht lng v thm m ngy cng thay i theo xu hng hin i.

Mi trng cng ngh : Khoa hc ngy cng pht trin, cc tin b khoa hc k thut rt ngn thi gian lao ng cho nng sut cao hn v cht lng tt hn.

Mi trng chnh tr - php lut : Nc ta c nn chnh tr n nh, chnh ph c chnh sch u i u t

2.1.5. Phn tch ma trn SWOT:

Bng 2.2: Phn tch SWOT

Nhn t bn trong

im mnh (Strengths)

im yu (Weaknesses)

C uy tn i vi khch hng v cht lng.

i ng nhn vin tr, nhit tnh, tm huyt vi cng ty.

S lng my mc thit b y phc v cho qu trnh sn xut.

Nguyn liu c cht lng cao c nhp t cc tp on ln c uy tn.

Trnh tay ngh nhn vin cha ng b, mt s cha ch ng trong cng vic.

Cha c i ng chuyn bit nghin cu th trng v hoch nh chin lc cho cng ty.

Dy chuyn sn xut cn nhp t nc ngoi.

L doanh nghip mi cn non tr, cn tm kim th trng ca mnh.

Cng tc marketing cha c ch trng cha p ng tt yu cu i hi ca khch hng

Nhn t bn ngoi

C hi (Opportunities)

Thch thc (Threats)

Cng ngh pht trin nhanh rt ngn thi gian lao ng, tng nng sut v tng cht lng sn phm.

Nn kinh t trong giai on hin nay ang phc hi v dn pht trin.

Pht hin nhiu th trng mi nh cc th trng nng thn, min ni

Chnh sch khuyn khch pht trin kinh t ca nh nc,

Xu th ton cu ha to iu kin giao thoa gia cc nn vn ha.

Chi ph chuyn giao cng ngh cn cao.

Lm pht cn cao.

p lc t cc i th cnh tranh cng ngnh v cc i th cnh tranh sn phm thay th.

S thay i kh lng ca mi trng t nhin, nhng ri ro thi trng khng lng trc.

Nhn xt:

Qua vic phn tch SWOT, cng ty c th hiu r hn im mnh, im yu cng nh c hi, thch thc. Qua , c th tn dng c im mnh hn ch im yu, tn dng c hi th trng m pht trin, trnh bt nguy c xu trong cng ty.

Cng ty c phn ca s UK ang ch n cht lng v ngun nguyn liu u vo v dy chuyn cng ngh nhp t chu u vi thit k trang nh, hin i. Khng ngng trau di tri thc khoa hc cng ngh, pht trin sn phm.

Sau khi phn tch cc yu t, cng ty vch ra mc tiu marketing l xm nhp th trng v m rng th phn.

2.1.6. Mc tiu chin lc marketing:

Cn c vo thc trng cng ty v mi trng bn ngoi, mc tiu marketing nm 2014 l:

Doanh s t 120 t ng tng 46% so vi nm 2013

Tng sn lng tiu th t 80,000 m2 ca cc loi tng 41.716% so vi nm 2013

2.1.7. Phn on th trng v nh v th trng:

Vic phn on th trng v la chn th trng mc tiu l cn thit i vi bt k doanh nghip no, bi ngun lc ca mi doanh nghip l c hn trong khi nhu cu i hi ca Khch hng l v hn. La chn th trng mc tiu gip cng ty phc v, p ng khch hng ca mnh tt hn. Vic phn on th trng mc tiu c th da vo cc tiu thc khc nhau: a l, tui, gii tnh

Phn on th trng:

Hin ti cng ty ang s dng phng php phn on th trng theo v tr a l bi mi khu vc th th hiu v yu cu v sn phm l khc nhau , i hi phi chia th trng thnh tng khu vc a l khc nhau nh : Bc b, Trung Trung B, Nam Trung B , Nam b, Nc ngoi.

La chn th trng mc tiu:

Qua qu trnh phn on th trng th cng ty la chn t trng mc tiu ca mnh l cc tnh t Qung Bnh n TP. H Ch Minh. S d cng ty la chn th trng ny v UK window nhn thy th mnh ca mnh khi khai thc khu vc ny l cng ty c nhng cn b ch cht l nhng ngi n t cc khu vc ny nn am hiu phong tc tp qun cng nh nm bt c th hiu v cch thc la chn sn phm nhng ni ny v chi ph vn chuyn hng ha t cng ty ti cc i l ca hng cng nh.

nh v th trng:

khng nh v tr ca mnh trong tm tr ca khch hng mc tiu th trc ht cng ty cung cp cho khch hng nhng sn phm c cht lng tt c chng nhn tiu chun TCVN 7451:2004 ca s v ca i bng khung nha cng u-PVC, nng sut cao, mu m phong ph, gi c phi chng. Cng ty xy dng cho mnh mt h thng phn phi rng khp p ng nhu cu ca ngi tiu dng mt cch nhanh nht c th.

2.1.8. Cc chnh sch Marketing:

2.1.8.1. Chnh sch v gi

Trong qu trnh kinh doanh Cng ty tin hnh nh gi, iu chnh gi v thay i gi cho ph hp vi yu cu ca th trng.

Mc tiu ca Cng ty l mang li hiu qu kinh doanh, m bo b p cc chi ph ng thi tha mn nhu cu ca khch hng vi mc gi hp l.

Phng php nh gi:

Cng ty hin nay ang p dng phng php nh gi da vo chi ph sn xut kinh doanh cng thm t l li nhun l : 4 6%

P = G x ( 1+ r)

Trong : P : Gi bn sn phm

G = gi vn hng bn + CP bn hng, qun l DN

r : t l li nhun

Bo co thc tp tng hpGVHD: Ths. ng Th Thanh Loan

SVTH: PHM VIT THNGTrang 52

Bng 2.3: Bng gi hin ti ca mt s mt hng tiu biu

STT

Tn SP

Kch thc (mm)

Din tch

n gi ( VN/m2)

Rng

Cao

Cao thong

Cao cnh(H)

m2

5mm

8mm

Knh an ton

Knh an ton

Knh an ton

Knh an ton

Knh an ton

(W)

(H)

(H)

6.38mm

8.38mm

10.38mm

10 mm

(5+10+5) mm

(VND/m2)

(VND/m2)

(VND/m2)

(VND/m2)

(VND/m2)

1

CA S 2 CNH M TRT

1,600

1,600

2.56

1,097,928

1,180,193

1,290,281

1,324,457

1,383,232

1,383,232

1,841,694

2

1,500

1,600

2.40

1,123,363

1,204,440

1,313,341

1,346,924

1,404,973

1,404,973

1,867,947

3

1,500

1,550

2.33

1,131,248

1,211,890

1,320,300

1,353,680

1,411,446

1,411,446

1,862,252

4

1,450

1,500

2.18

1,154,985

1,234,516

1,341,752

1,374,591

1,431,659

1,431,659

1,877,155

5

1,400

1,450

2.03

1,178,470

1,256,819

1,362,807

1,395,072

1,451,398

1,451,398

1,891,243

6

1,300

1,400

1.82

1,222,707

1,299,005

1,402,866

1,434,124

1,489,173

1,489,173

1,919,322

7

1,200

1,250

1.50

1,296,313

1,369,085

1,469,158

1,498,719

1,511,533

1,511,533

1,964,647

8

1,100

1,200

1.32

1,355,135

1,425,188

1,522,426

1,550,656

1,601,773

1,601,773

2,001,992

9

1,100

1,100

1.21

1,386,215

1,454,772

1,550,279

1,577,820

1,627,951

1,627,951

2,020,598

10

1,000

1,000

1.00

1,475,046

1,539,470

1,630,528

1,656,081

1,703,589

1,703,589

2,076,243

STT

Tn SP

Kch thc (mm)

Din tch

n gi ( VN/m2)

Rng

Cao

Cao thong

Cao cnh(H)

m2

5mm

8mm

Knh an ton

Knh an ton

Knh an ton

Knh an ton

Knh an ton

(W)

(H)

(H)

6.38mm

8.38mm

10.38mm

10 mm

(5+10+5) mm

(VND/m2)

(VND/m2)

(VND/m2)

(VND/m2)

(VND/m2)

1

CA I 1 CNH M QUAY TRN DI PANO

1,000

2,350

800

2.35

1,325,246

1,321,475

1,325,246

1,321,475

1,321,475

1,321,475

1,325,246

2

1,000

2,300

800

2.30

1,335,570

1,331,783

1,335,570

1,331,783

1,331,783

1,331,783

1,335,570

3

950

2,250

800

2.14

1,372,828

1,368,968

1,372,828

1,368,968

1,368,968

1,368,968

1,372,828

4

900

2,200

800

1.98

1,413,746

1,409,809

1,413,746

1,409,809

1,409,809

1,409,809

1,413,736

5

850

2,150

800

1.83

1,459,237

1,455,222

1,459,237

1,455,222

1,455,222

1,455,222

1,459,237

6

800

2,100

800

1.68

1,508,576

1,504,481

1,508,576

1,504,481

1,504,481

1,504,481

1,508,576

7

750

2,050

800

1.54

1,561,708

1,557,531

1,561,708

1,557,531

1,557,531

1,557,531

1,561,708

8

700

2,000

800

1.40

1,622,246

1,617,985

1,622,246

1,617,985

1,617,985

1,617,985

1,622,246

9

650

1,950

800

1.27

1,691,056

1,686,710

1,691,056

1,686,710

1,686,710

1,686,710

1,691,056

10

600

1,900

800

1.14

1,766,930

1,762,500

1,766,930

1,762,500

1,762,500

1,762,500

1,766,930

STT

Tn SP

Kch thc (mm)

Din tch

n gi ( VN/m2)

Rng

Cao

Cao thong

Cao cnh(H)

m2

5mm

8mm

Knh an ton

Knh an ton

Knh an ton

Knh an ton

Knh an ton

(W)

(H)

(H)

6.38mm

8.38mm

10.38mm

10 mm

(5+10+5) mm

(VND/m2)

(VND/m2)

(VND/m2)

(VND/m2)

(VND/m2)

1

H VCH KNH C 2 NGANG

1,000

2,800

930

2.80

876,660

970,900

1,101,946

1,139,864

1,208,702

1,208,702

1,747,768

2

1,000

2,750

930

2.75

879,832

973,903

1,104,853

1,142,669

1,211,425

1,211,425

1,749,916

3

950

2,700

900

2.57

895,890

989,153

1,119,523

1,156,878

1,225,210

1,225,210

1,760,608

4

900

2,650

880

2.39

914,209

1,006,590

1,136,324

1,173,176

1,241,045

1,241,045

1,773,005

5

850

2,600

870

2.21

933,723

1,025,135

1,154,167

1,190,468

1,257,826

1,257,826

1,786,107

6

800

2,550

850

2.04

956,062

1,046,403

1,174,654

1,210,348

1,277,140

1,277,140

1,801,288

7

750

2,500

830

1.88

981,325

1,070,475

1,197,853

1,232,870

1,299,032

1,299,032

1,818,566

8

700

2,450

820

1.72

1,007,968

1,095,779

1,222,173

1,256,433

1,321,885

1,321,885

1,836,228

9

650

2,400

800

1.56

1,039,215

1,125,511

1,250,783

1,284,187

1,348,833

1,348,833

1,857,279

10

600

2,350

780

1.41

1,075,142

1,159,703

1,283,683

1,316,108

1,379,829

1,379,829

1,881,501

(Ngun: Phng k thut k hoch)

2.1.8.2. Chnh sch sn phm :

Sn phm ca cng ty ca s UK c mt s c im ch yu l :

Tnh cch m cch nhit:

Ca UK window l tp hp ng b ca cc linh kin nh khung nha nh hnh, hp knh, giong c thit k nhm mc ch t hiu qu cch m, cch nhit cao nht, vt xa cc loi ca lm t nhng vt liu truyn thng nh g, nhm. i km vi kh nng cch m gip nng cao cht lng cuc sng, ca s UK window cn c kh nng chu nhit gp 2 4 ln so vi cc loi ca thng thng, gip si m v lm mt cn phng trong nhiu iu kin mi trng khc nhau, do cn mang li hiu qu kinh t cho ngi tiu dng.

Tnh n nh cao khng cong vnh, co ngt:

Khc vi cc loi ca g thng thng hay b cong vnh co ngt hoc cc ca st b n dn n kt ca trong iu kin kh hu nhit i ca Vit Nam nht l kh hu nng min Nam, sn phm ca UK window lun gi c chun xc ca cu trc v v p ban u trong sut qung thi gian s dng. S n khp gia khun v cnh ca lun m bo kn, kht, gi nhit cho cn phng ca bn m v ma ng v mt vo ma h. c bit khng b bc mu, gi mu sc ti sng.

An ton chy:

Kin trc v phn b nh khng theo quy hoch thng nht l c th ca th Vit Nam. Thc t gy nn tnh trng bt li i vi cng tc phng chy cha chy. Do vy, vn la chn vt liu xy dng chng chy l yu cu v cng l mc tiu cn phi t c. Gp phn vo vic thc hin mc tiu , ca UK window c sn xut bng ngun vt liu polimer v ph gia chng chy khng b phn hy thnh cc thnh phn d chy ngay c trong iu kin nhit cao.

Vt liu u-PVC di la n kh nhit 10000C ch bin dng m khng bn chy, loi qu trnh ngn la pht tn qua ca.

Hiu qu kinh t s dng:

Trong thi k xy dng, ngn sch dnh cho ca s chim phn khng nh trong tng chi ph vt liu. Vi ngn sch ny, hon ton c th hon ton c th la chn phng n ca lm t vt liu u-PVC cao cp vi nhng u th m g cng nh nhm khng th so snh c: cch m, cch nhit, chng chu vi s bin i mi trng t nhin vn gi c trng thi ban u. Hn th na, hn ch tht thot ng ngha vi vit tit kim in nng nu c s dng my iu ha.

So vi ca nhm, tuy chi ph ban u s cao hn, song theo thi gian, hiu qu kinh t mang li nh tit kim chi ph pht sinh trong qu trnh s dng m ca nha mang li s ngy cng c th hin r rt.

a dng kch thc, mu sc, kiu dng hin i:

Sn phm ca UK window c th ng dng rng ri ph hp vi mi kin trc: ta nh vn phng, khch sn, chung c hay bit th.

Vi slogan cht lng hn, phong cch hn ca s UK window cn mang li v p sang trng, kiu dng hin i phong cch Chu u cho nhng cng trnh, ph hp vi xu th mi trong xy dng hin nay.

2.1.8.3. Chnh sch phn phi:

Phn phi l qu trnh a hng ha t ni sn xut n ni tiu dng qua hai dng: Cc knh phn phi v phn phi trc tip. Knh phn phi l mt phn rt quan trng trong nhng n lc tip cn th trng ca doanh nghip. Knh phn phi c th l knh trc tip (bn thng n ngi s dng sau cng) hoc gin tip (bn thng qua trung gian, nh phn phi, nh bn bun s n bn l) hoc chuyn ngnh (bn thng qua knh ring bit chuyn ngnh cng cc sn phm dch v khc)

Cng ty s dng c knh phn phi trc tip v gin tip qua 1 trung gian cp 1. Bi v c im ca cng ty l phc v theo n t hng. Knh phn phi trc tip gip cng ty tip cn c trc tip vi khch hng, hiu c tm t nguyn vng ca khch hng, tit kim thi gian v chi ph trung gian.

S 2.1: Knh phn phi ca cng ty

Ghi ch : Phn phi trc tip

(Ngun : phng kinh doanh )

Hin nay cng ty c h thng vn phng i din tri di t Qung Bnh n TP.H Ch Minh:

+ Qung Bnh: 332 Trn Hng o, Tp. ng Hi.

+ Hu: 51 Hai B Trng, Tp. Hu

+ Qung Nam: 319 L Thng Kit, Tp. Tam K

+ Quy Nhn: 388 Nguyn Thi Hc, Tp. Qui Nhn

+ Lm ng: 1D Hai B Trng, Tp. Lt

+ Nha Trang: 21 Trn Qu Cp, Tp. Nha Trang

+ Ph Yn: 303 Nguyn Hu, Tp. Tuy Ha

+ Tp H Ch Minh: 47 in Bin Ph, Q.Bnh Thnh, Tp.HCM

2.1.8.4. Chnh sch xc tin hn hp:

thc y nhanh qu trnh tiu th sn phm, tng th phn v tng sc cnh tranh trn th trng th cng ty c phn ca s UK s dng mt s hnh thc xc tin bn nh sau:

Khuyn mi nhn dp cc ngy l ln: vo cc thi im c nhng ngy l ln, cng ty thng c nhng chng trnh khuyn mi ngn hn nh gim gi hng bn, tng ph kin km theo sn phm chnh Ngy 30/4/2014 cho mng ngy gii phng hon ton min Nam thng nht t nc, cng ty c chng trnh khuyn mi gim gi 10% cho tt c cc sn phm ca UK window.

Qung co trn cc phng tin thng tin i chng: vi s pht trin ca cng ngh thng tin hin nay UK window s dng cng c mng internet qung co cho cc sn phm, vi chi ph thp v d dng tip cn vi ngi s dng. Doanh nghip xy dng trang web ring qung b sn phm.

Quan h cng chng : 25-27/5/2012 UK window Ph Yn ti tr cho event Gii Bi-Da kin trc tnh Ph Yn, qua gii thiu hnh nh UK window rng ri hn.

2.1.9. Nhn xt v cng tc lp k hoch Marketing:

Cng tc marketing em li mt s li ch cho cng ty:

Cc vn phng di din c mt hu ht cc khu vc th trng mc tiu ca doanh nghip gip tip cn vi khch hng hiu qu hn. Trin khai khai thc cc vng th trng mi tng th phn trong tng lai.

Sn phm ca cng ty ngy cng c ch ng trn th trng v xy dng thng hiu uy tn, tin cy ca cc n v xy dng.

Uy tn ca cng ty ngy cng c cng c.

Tuy nhin nhn chung cng tc marketing cha c cng ty quan tm u t ng mc, cha c b phn chuyn trch lp k hoch v nghin cu th trng. Trong tng lai khi m rng thm qui m kinh doanh v tng th phn cng ty cn c b phn ny nh hng hot ng hiu qu hn v pht trin bn vng.

2.2. Phn tch cng tc lao ng, tin lng :

2.2.1. C cu lao ng:

qu trnh hot ng sn xut kinh doanh c tin hnh lin tc v c hiu qu th doanh nghip phi bit s dng v khai thc trit cc ngun lc sn c ca mnh. Trong nhng ngun lc th lao ng l mt yu t cc k quan trng, n l mt trong bn yu t u vo quan trng trong qu trnh sn xut, mi loi hnh doanh nghip v ngnh ngh kinh doanh khc nhau s yu cu mt c cu ngun nhn lc khc nhau. Cng ty c phn ca s UK c c cu lao ng phn theo trnh nh sau:

Bng 2.4: C cu lao ng theo trnh

Trnh hc vn

Nm 2010

Nm 2011

Nm 2012

Sngi

T l(%)

Sngi

T l(%)

S ngi

T l(%)

i hc

34

52.31

43

44.33

46

46

Cao ng

11

16.92

14

14.43

14

14

Trung cp

8

12.31

18

18.56

18

18

Ph thng

12

18.46

22

22.68

22

22

Tng

65

100

97

100

100

100

(Ngun: phng ti chnh-tin lng)

Biu 2.1: C cu lao ng theo trnh

Qua bng ta thy tng ngun lao ng t 2011 qua nm 2012 tng mnh v qu trnh m rng qui m sn xut kinh doanh. Lao ng trnh i hc chim t trng cao nht trong tng s lao ng c xu hng tng qua cc nm, chng t cng ty c xu hng nng cao trnh ngun nhn lc, a cng ty pht trin ngy cng vng mnh.

2.2.2. Tuyn dng lao ng:

S 2.2: Qui trnh tuyn dng nhn s

NHU CU

NGUN BN TRONG

NGUN BN NGOI

S TUYN

PHNG VN

TUYN CHN

- ng tuyn t cc b phn.

- Xt nng lc, h s cc CBNV

- Phng tin thng tin i chng

- Trung tm gii thiu vic lm

`

(Ngun: Phng k ton)

u im: Tuyn dng kp thi ngun nhn lc khi cn thit cho doanh nghip, t tn chi ph.

Nhc im: Tuyn dng khng qua khu thi tuyn chn, cha c b phn chuyn bit v nhn s nn vic tuyn dng mt c nhn cn mang kin ch quan ca ngi tuyn dng.

2.2.3. Lng, thng v phc li khc:

- m bo s dng lao ng c hiu qu, cc doanh nghip lun lun quan tm n tin lng ca ngi lao ng. Bi v, mc lng ng n v hp l s c ngha cc k to ln i vi vic khai thc tim nng lao ng, n khng ch em li hiu qu v sc cnh tranh cho doanh nghip m cn em li li ch kinh t v tinh thn to ln cho ngi lao ng. V th vic xy dng qu tin lng hp l l v cng quan trng.

- Cng ty c phn ca s UK tr lng cho nhn vin vo ng thi hn vo ngy 10 15 hng thng, m bo cho nhn vin c cuc sng n inh.

- Phng php xc nh lng ca Cng ty da vo 2 cn c:

Mc lng tha thun gia Gim c v ngi lao ng.

Cn c vo nng sut m tng nhn vin t c.

Bng 2.5: Bng tng qu tin lng ca Cng ty

(n v tnh: ng)

Ch tiu

Nm 2012

Nm 2013

Tng qu lng

4,291,015,472

8,253,256,423

(Ngun: Phng Ti chnh Tin lng)

- Cng ty xy dng h thng lng nh sau :

Nhn vin vn phng : tr cng theo thi gian ( mc lng tha thun )

Nhn vin kinh doanh : tr lng theo doanh thu

1,500,000 ng trong 2 thng u

Sau 2 thng hng Doanh thu (khon doanh thu)

Nhn vin sn xut + lp t : tr lng theo sn phm ( 20,000 ng 35,000 ng / 1 sn phm hon chnh t yu cu).

- Ch BHXH v BHYT c cng ty thc hin y ng theo quy nh.

2.3. Phn tch cng tc qun l sn xut:

2.3.1. Hnh thc t chc sn xut:

Cng ty c phn ca s UK window t chc sn xut theo hnh thc chuyn mn ha theo sn phm

2.3.2. K hoch sn xut tng th:

K hoch sn xut ca cng ty cn c vo:

V cng ty sn xut theo n t hng nn k hoch sn xut ca cng ty ph thuc vo n hng m cng ty c c.

Cc bc thc hin:

Bc 1: Kho st cng trnh

Bc 2: V k thut

Bc 3: Rp bo gi

Bc 4: Sn xut hng lot v lp t cho khch hng.

2.3.3. Ni dung c bn k hoch sn xut

2.3.3.1. K hoch nng lc sn xut:

Sn phm ca cng ty phc thuc vo nhu cu xy dng, trang tr, thay lp cc sn phm ca nn chu nh hng bi yu t ma v

Mc s dng nng lc sn xut v vic lm ca ngi lao ng khng n nh:

Vo nhng thng cao im, nhu cu tng cao buc phi sn xut tng ca v lm thm gi.

Vo nhng thng nhu cu gim, nh my c th gin cng.

2.3.3.2. K hoch nhn cng trong phn xng sn xut:

S nhn cng lao ng trc tip: 40 ngi

Thi gian lao ng: vic s dng thi gian lao ng cng ty khng ch ph thuc vo mc ch ca cng ty m cn phi thc hin ng theo qui nh ca nh nc v ch lm vic cho ngi lao ng. Qun trin ng ni dung trn, cng ty c phn ca s UK v ang thc hin cng tc qun l thi gian lao ng nh sau: i vi cng nhn trc tip sn xut th t chc theo ca : 1 ngy 8 ting.

Ngoi ra vo cc ngy l theo qui nh ca nh nc th cng nhn vin c ngh theo quy nh.

Hnh thc tr lng: theo sn phm

2.3.3.3. K hoch ch o sn xut:

Vo nhng giai on v ma sn xut, cn b qun l ch o, n c cc phn xng x nghip hon thnh ng tin . Ln k hoch tng ca nu cn thit.

Nhng giai on nhu cu thp, b tr dn cng, m bo vic lm cho cng nhn

Ty theo tng giai on trong nm m cng ty b tr thi gian lm vic ca cng nhn ph hp nhm t ng tin ca cng trnh.

2.3.3.4. K hoch nhu cu sn xut:

nh mc nguyn vt liu:

Xc nh nh mc NVL l lng NVL ti a sn xut mt n v sn phm hoc hon thnh mt cng vic no trong nhng iu kin t chc v k thut nht nh ca thi k k hoch. Theo thng k kinh nghim trong qu trnh sn xut qua cc nm, tnh ton thng s yu cu k thut, Cng ty rt ra c nh mc tiu hao NVL

+ i vi sn phm c nh mc: S lng sn phm x nh mc tiu hao cho mt loi sn phm

+ i vi cc loi sn phm cha c inh mc th dng phng php gin tip: mc tiu hao NVL k trc x h s tng sn lng k k hoch.

+ Cng ty sn xut nhiu loi sn phm, mi loi sn phm c nh mc tiu hao NVL khc nhau.

H thng thu mua tn kho:

+ phc v cho qu trnh sn xut kinh doanh, doanh nghip s dng nhiu loi NVL khc nhau.

+ Khi c n t hng, cng ty mi gi n mua hng n cc cng ty i tc theo ng s lng yu cu.

2.3.3.5. K hoch tin sn xut:

Sau khi xc nh nhu cu ca khch hng v s lng v kt cu, c tnh ca mt hng , phng k thut tnh ton lng nguyn vt liu cn dng da trn nh mc nguyn vt liu sn xut, sau khi c ph duyt tin hnh a cho b phn k ton kim tra s lng NVL tn kho sau tin hnh mua NVL cho sn xut

Qun c phn xng b tr lch trnh sn xut ti u nht nhm tit kim chi ph v giao hng ng hn.

Mi sn phm khc nhau c qui trnh lp rp v gia cng khc nhau tin sn xut khc nhau.

Bng 2.6: K hoch tin sn xut 1 sn phm ca u-PVC

TT

Hng mc cng vic

Thi gian hon thnh cng on

1

Ct

30 giy

2

Ct rnh

37 giy/ 1rnh

3

Khoan l

12 giy/ 1l

4

Bt li thp

10 giy

5

Lp rp

5 pht

6

Gia cng b mt

45 giy

(Ngun: Phng k thut- k hoch)

2.3.4. Nhn xt chung v cng tc lp k hoch sn xut:

Vi i ng lao ng lnh ngh, my mc hin i nhp t Chu u ton b cc thao tc c t ng ha v chnh xc, rt ngn thi gian sn xut, tng cht lng mang li doanh thu v li nhun ln cho cng ty. K hoch sn xut ca cng ty kh tt, gip cng ty m bo giao hng ng thi hn v t cht lng cao.

2.4. Phn tch cng tc k ton ti cng ty:

2.4.1. C cu t chc b my k ton:

B my t chc k ton c t chc theo kiu trc tuyn chc nng, k ton trng iu hnh trc tip cc nhn vin khng thng qua trung gian. Ton b cng tc k ton c thc hin tp trung ti phng k ton ca cng ty. Hnh thc t chc cng tc ny thun tin cho vic ch o nghip v v m bo s lnh o trung thng nht ca ban lnh o cng ty.

S 2.3: C cu b my k ton

Ch thch : Quan h trc tuyn.

Quan h chc nng.

( Ngun: phng k ton)

K ton trng: Ch o thc hin ton b cng tc t chc thng k, thng tin kinh t, hch ton cng ty.K tontrng l ngi phn tch cc kt qu kinh doanh v gip gim c la chn cc phng n kinh doanh v u t t hiu qu cao, phn cng nhim v cho tng b phnk ton mi b phn t chu trch nhim vi nhim v ca mnh m iu l t chck ton ban hnh.

K ton tng hp: Sau khi nhn c cc bo co v sn xut kinh doanh, cui k k ton tng hp kim tra, xem xt li tt c cc ch tiu, xc nh kt qu kinh doanh v h tr k ton trng lp bo co ti chnh

K ton kho: Cn c vo chng t nhp/xut kho t th kho chuyn ln v cc chng t lin quan khc (nh: ha n, lnh xut kho, lnh sn xut...) hch ton vo cc s sch chi tit theo tng i tng s dng.

Th kho: Theo di, ghi chp vo s sch mi khi c hng nhp kho, xut kho thc t chi tit theo tng vt t, hng ha v tng i tng s dng (khng quan tm n vic hch ton k ton nh th no). Chng t nhp/xut kho sau khi c lp s c chuyn ln cho k ton kho (hoc k ton mua hng) dng lm cn c hch ton vo cc s sch k ton lin quan.

2.4.2. Chng t v s sch k ton:

Cn c vo quy m v c im kinh doanh, yu cu qun l, trnh nghip v ca cn b k ton, iu kin trang b k thut tnh ton, cng ty UK window la chn phng thc ghi s: hnh thc nht k chung.

Cc loi s:

S nht k chung, S nht k c bit

S ci

Cc s, th k ton chi tit.

Trnh t ghi s k ton theo hnh thc nht k chung:

S 2.4: Trnh t ghi s k ton theo hnh thc nht k chung

(Ngun: Phng k ton)

Ghi ch : Ghi hng ngy

Ghi cui thng

i chiu s liu

Nhn vo s trn, c th thy trnh t ghi s k ton theo hnh thc Nht k chung c thc hin theo cc bc sau:

Hng ngy: Cn c vo cc chng t kim tra c dng lm cn c ghi s, trc ht ghi nghip v pht sinh vo s Nht k chung, sau cn c s liu ghi trn s Nht k chung ghi vo S Ci theo cc ti khon k ton ph hp. Nu n v c m s, th k ton chi tit th ng thi vi vic ghi s Nht k chung, cc nghip v pht sinh c ghi vo cc s, th k ton chi tit lin quan.

Trng hp n v m cc s Nht k c bit th hng ngy, cn c vo cc chng t c dng lm cn c ghi s, ghi nghip v pht sinh vo s Nht k c bit lin quan. nh k (3, 5, 10... ngy) hoc cui thng, tu khi lng nghip v pht sinh, tng hp tng s Nht k c bit, ly s liu ghi vo cc ti khon ph hp trn S Ci, sau khi loi tr s trng lp do mt nghip v c ghi ng thi vo nhiu s Nht k c bit (nu c).

Cui thng, cui qu, cui nm: Cng s liu trn S Ci, lp Bng cn i s pht sinh. Sau khi kim tra i chiu khp, ng s liu ghi trn S Ci v bng tng hp chi tit (c lp t cc s, th k ton chi tit) c dng lp cc Bo co ti chnh.V nguyn tc, Tng s pht sinh N v Tng s pht sinh C trn Bng cn i s pht sinh phi bng Tng s pht sinh N v Tng s pht sinh C trn s Nht k chung (hoc s Nht k chung v cc s Nht k c bit sau khi loi tr s trng lp trn cc s Nht k c bit) cng k.

2.4.3. Phn loi chi ph doanh nghip:

Cng ty ca s UK phn loi chi ph theo cng dng kinh t (theo khon mc) , theo cch phn loi ny chi ph doanh nghip bao gm:

Chi ph nguyn vt liu trc tip: gm cc chi ph u vo v nguyn liu s dng trc tip ch to lp rp sn phm nh thp gia cng , nha u-pvc,

Chi ph nhn cng trc tip: gm c tin cng, tin n ca, tin tng gi ca cng nhn trc tip sn xut.

Chi ph sn xut chung: cc chi ph s dng cho cc hot ng sn xut ngoi 2 loi chi ph trn c th k n l: chi ph khu hao, chi ph in nc phn xng, chi ph khc bng tin pht sinh ti phn xng

* Chi ph sn xut chung phn b theo chi ph nguyn vt liu trc tip.

Chi ph qun l doanh nghip: Chi ph cho b my qun l doanh nghip.

Chi ph bn hng: Cc chi ph lin quan tiu th sn phm

PHN 3

NH GI CHUNG V CC XUT HON THIN

3.1. nh gi chung:

Cng ty c phn ca s UK mc d l mt cng ty mi thnh lp nhng Cng ty hot ng c s phn cng nhim v, cng vic r rng gia cc phng ban, trnh chng cho cc cng vic. Cng ty bc u i hot ng n nh v c xu hng tng trng trong tng lai.

3.1.1. Nhng u im:

Sn phm ca cng ty t cht lng cao, kiu dng p, trang nh. Cng ty c s u t v my mc thit b v ngun nguyn vt liu u vo cht lng bo m cung cp n tay khch hng nhng sn phm p ng y cc tiu ch m khch hng ra.

Doanh thu ca cng ty nm sau cao hn nm trc, chng t cng ty hot ng kinh doanh t hiu qu, s dng ngun vn hp l, t l li nhun sinh ra trn vn u t cao.

Cng ty c cung cch lm vic chuyn nghip, phc v khch hng tn tnh, chu o. C cc u i cho khch hng thn thit v chit khu i vi khch hng mua s lng ln cho cc d n, cng trnh ln.

3.1.2. Nhng hn ch:

Bn cnh nhng u im, cng ty cn c nhng hn ch cn khc phc trong tng lai pht trin bn vng v lu di:

Cng tc marketing : Cng ty cha c phng marketing, do cng tc lp k hoch th trng u t v m rng th trng cn hn ch, vic thu ht khch hng, p ng nhu cu ca khch hng cn cha c quan tm ng mc. Cc chnh sch marketing cha thc s thu ht khch hng, khch hng l h gia nh cha bit n UK window mt cch rng ri.

Cc cng tc lp k hoch sn xut vn cn s si, cha tp trung lp mt cch bi bn, sau ny khi qui m m rng, mc tiu th cao s gy bt li trong cng tc qun l.

V mt ti chnh, t trng chi ph trong doanh thu thun vn cn cao dn n li nhun sau thu doanh nghip cn hn ch.

3.2. Cc xut hon thin:

Hin nay cng ty ang trn pht trin, m rng th phn, c chin lc m rng qui m sn xut kinh doanh trong tng lai, do nn c nhng chin lc chuyn nghip ha hn na b my hot ng ca cng ty. Nn thnh lp b phn chuyn bit v marketing nghin cu th trng v c k hoch phn phi sn phm ti u.

Tm nhng ngun nguyn liu trong nc nhng vn t cht lng tng ng hoc c th tt hn gim bt chi ph.

Tng cng cc cng tc qung b hnh nh cng ty rng ri mi ngi c th bit n v s dng sn phm ca UK window.

KT LUN

Vi nhng tn hiu kh quan trong nm 2013 trong sn xut ca ngnh ngnh Xy dng ( tng 7% so vi nm 2012 ) v nhng chnh sch tho g kh khn trong sn xut kinh doanh, h tr th trng, gii quyt n xu ca Chnh ph trong nm 2014 ang m ra nhng c hi mi i vi cng ty c phn ca s UK trong vic tng th phn v m rng th trng ca mnh. Bn cnh cng c khng t nhng thch thc n t nhng i th cnh tranh trc tip cng ngnh v nhng bin ng khng lng trc ca nn kinh t v m ca nc ta i hi UK window cn phi c nhng chin lc kinh doanh hiu qu hn trong thi gian ti, cn phi k hoch ha cng tc sn xut, chuyn mn ha cc cng tc ti chnh cng nh cng tc marketing to c ch ng vng chc trn th trng tiu dng trong nc.

Qua thi gian thc tp ti cng ty c phn ca s UK c quan st thc t cch lm vic trong cng ty, tip xc vi mi trng lm vic cng s v qui trnh lm vic phn xng phn no lm r thm nhng ni dung kin thc c hc trng i hc.

Do thi gian thc tp c hn v nhn thc thc tin cn hn ch, bo co thc tp tng hp ca em khng th trnh khi nhng sai st, bt cp. Em rt mong n nhn s gp , b sung, chnh sa qu bo t c ng Th Thanh Loan ring, v cc thy c gio ni chung cng cc cn b cng ty c phn ca s UK bo co ca em c hon thin hn.

GIM C IU HNH

P.Ti chnh - tin lng

P. Kinh doanh

P. K ton

P. K thut - k hoch

Xng sn xut

Ch tch HQT kim TNG GIM C

BP lp t

BP Kho

BP sn xut

Nguyn vt liu u vo: Nha pvc, thp gia cng ...

X l b mt

Gia cng, lp rp

Kim tra cht lng

ng gi v nhp kho

cng ty

Khch hng

showroom

Khch hng

K ton trng

K ton tng hp

Th kho

K ton kho

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