Member:

Lê Thanh Tùng

Bùi Duy Tấn

Nguyễn Anh Dũng

Nguyễn An Thư

Nguyễn Thị Thanh Thảo

INTRODUCE

PRODUCTS

COMPETITORMARKETING

CONCLUSION

INTRODUCE ABOUT TRUNG NGUYEN CORPORATION

• It launch in 1996

• In 2003 G7 was born and export G7 to many country in the world

• Within ten years, TN coffee has become a powerful corporation with range product G7

Diamond Collection

PRODUCTS

PRODUCTS

Weasel

PRODUCTS

G7 3 in 1

PRODUCTS

G7 Hazelnut

COMPETITORS

• In VN, this is a potential market with 1/3 of total consumer demand for coffee in the country

COMPETITORS

• Before 2003, Nescafe 56%, Vinacafe 38.4% and 5.6%  for other brands.

• In2004, Nescafe only 39%, Vinacafe 31% and 27% for G7, 3% for other brands.

• In 2003, TN launched G7

MARKETING

All of Trung Nguyen Product are accepted by the customers.

“We want to increase the competitiveness of Vietnamese coffee products on the world market and promote G7 as a brand name that comes from Vietnam, the second largest coffee exporter in the world”, Dang Le Nguyen Vu, Trung Nguyen’s General Director, said.

Dang Le Nguyen Vu

MARKETING

• Trung Nguyen has a nationwide distribution network of 400 retail coffee shops.

• The company exports its coffee products in 16 countries, including the US, Germany and Russia.

TRUNG NGUYEN CORPORATION

After 16 years of development, Trung Nguyen has become a corporation specializing in coffee products with high quality coffee roasters, modern and traditional Trung Nguyen brands, instant coffee and the G7, and other products, system franchise offers more depth because of the special culture of specific products.

Thanks for listening!