1. CLIENTLOGO vs TV 2013:

2. 3. . . . -> -> 4. 5. 1 6. 17,6 20-45 + 20-45 24-45 + 6 .- 67% 65% 82% 2012Source: TNS 2012(2+3), InMind, CCS by Aegis Media, 2012 7. 2 ? 8. - 3,9 2,6 1,3 1,2 0,3 Source: All-Ukrainian Advertising Coalition, digital estimation Aegis Media/GMG 9. 3 10. CCS69 % 77% 44 % 79% CCS CCS - 34 %55% CCS - Source: CCS by Aegis Media, 2012, avg weighted by country Internet penetration CzechJapanRussia USA Australia Germany Italy Spain UkraineSlovakia Poland TaiwanRepublic 11. 4 12. Digital CPTs1712,7 11,5 4Source: Aegis Media/GMG 13. 5 14. URL site-centric user-centric content-centric Gemius&InMindmonitoringpanel monitoring 20052009 2010 2011 2012 15. 6 - 16. : 17. - CPA - : GA, Gemius, InMind KPIs 18. 7 19. , 20. 8 . , , , , 21. - 5 20072012 Source: TNS 2007, 2012(2+3) 22. vs. * Source: TNS 2012(2+3) 18-35 23. 24. 25. ?TV-centric media Digital-centric mediamix mix 26. ? 27. 28. , 29. 30. --! 31. Skype : 2 32. 2013 2013 - 33. 2012 -70-90% 27% - Youtube , 22% 34. 1000 15002000 25003000 35004000 45005000 00:00-1:001:00-2:002:00-3:003:00-4:004:00-5:005:00-6:006:00-7:00Source: TNS 2007, 2012(2+3)7:00-8:008:00-9:00 9:00-10:0010:00-11:0011:00-12:0012:00-13:0013:00-14:00 -14:00-15:0015:00-16:0016:00-17:0017:00-18:0018:00-19:0019:00-20:0020:00-21:0021:00-22:0022:00-23:0023:00-24:00 : 2007 2012100001200016000180002000014000 2000 4000 6000 80000 00:00-1:001:00-2:002:00-3:003:00-4:004:00-5:005:00-6:006:00-7:007:00-8:008:00-9:00 9:00-10:0010:00-11:0011:00-12:0012:00-13:0013:00-14:0014:00-15:0015:00-16:0016:00-17:0017:00-18:0018:00-19:0019:00-20:0020:00-21:0021:00-22:0022:00-23:0023:00-24:0020122007 35. : 36. ! Deputy Director Adpro Adpro