ULLA JONES Born: August 3 1977 Kaskenkaatajantie 5 D 50 02100 Espoo, Finland Tel. + 358 50 551 6630 Skype:UllaLJones ulla@ullajones.com LinkedIn: linkedin.com/in/ullajones Twitter: UllaJones EDUCATION/TRAINING § Service Design

Specialization Studies, Lahti Institute of Art and Design, 2011-2012

§ International Design Business Management (IDBM) diploma, Helsinki School of Economics, 2006-2007

§ Consumer Economy Masters level, Helsinki University, 2006-

§ Landscape Architect, MSc., Helsinki University of Technology (TKK), 1997-2005

§ Finnish Matriculation Examination Helsinki Visual Arts High School, 1996

EXPERTISE & SKILLS § Service Design § Service Leadership § Front End Innovation § Human Centered Design § Concept Creation § Digital Communication & PR LANGUGE § Native Speaker Finnish § Native level English § Good Swedish § Modest French and German REFERENCES § Hanna Lauren, Director of

Public Affairs, Finnair § Kati Sulin, CEO, HeadOffice

Finland § Tuula Antola, Director of

Economy and Business Development, City of Espoo

CV Consumer Engagement (Senior) Manager, Arla Oy August 2013 – Current I am part of Arla’s SWAT team, assembled to reposition the brand and it’s image in the Finnish market. I lead change in Arla's consumer services and consumer communications, that manifest in both digital channels and real life encounters. I am also involved in a change management projects aiming to turn Arla into consumer centric business. POSITION HIGHLIGHTS RETHINKING CONSUMER SERVICES- Transforming consumer services into brand communications channel. ARLA BRAND EARNED LOVE - I both develop and manage Arla's always-on presence and aim to earn the love of our consumers. ARLAIDEA - Creating the New Arla Together With Our Consumers – Changing the innovation culture to trust intuition and hunches instead of yesterday’s data. Skills Applied/Acquired: Service Leadership and Management, Change Management, Front-end Innovation, Co-Creation, Business Planning, Brand Repositioning

Communication Consultant, Hill+Knowlton Strategies March 2010 – July 2013 POSITION HIGHLIGHTS OMASAIRAALA - service concept and translated the service concept into real-life/digital touch points VUODEN HUIPPU 2012 SERVICE DESIGN AWARD WINNER, FAZER - Fazer’s service channels, analysis and improvement plan, METSÄ PUHUU – an omnichannel communication concepts to build awareness of career opportunities in the forest industry. Skills Applied/Acquired: Service Design, Concept Design, Project Leadership, Online Dialogue, Brand Communications, Communication Strategy Work, User-Centered Design

Business Intelligence & Consumer Insight Manager, Mozo Finland // September 2008 – January 2009 Skills Applied/Acquired: Trends analysis, Forecasting, Strategic Business Development, Human Centered Design

Online Community Manager, Society for Word of Mouth Canada & Finland // February 2008 – November 2008 Skills Applies/Acquired: Community Dynamics, Online Behavior, Word-of mouth Marketing

Research Associate, Innospa International Canada & Finland // September 2006 – September 2008 Skills Applied/Acquired: Project Management, Scenario Work, Signal Mapping, Play Behavior, Online Behavior, Digital Ecosystems

Graphic Designer and Visual Manager Mittaviiva Finland // May 06-June 07 Skills Applied/Acquired: Project Management, Visual Communications, Creating Publications

OTHER WORK EXPERIENCE: Landscape architect - private and public sectors