Visual Merchandising Kamila Tomaszewska

Windows !

Windows are like business cards, they need to grab your attention and lead you inside to spend money!

Implementing window scheme you need to have an artistic flair and great attention to detail,You need to be confident in installing the company’s guideline to your specific window which sometimes means adding or removing things from generic guideline.Window styling is not only placing product behind the glass - it need to be treated with respect,you need to remember about lighting, POS and general clean look of the window - this is the first thing customer will see, and you need to wow them !

Fixtures!

Keys to a great clothing presentation on flat surface like table are accessories. Adding trays and stands help us stay away from flatness of the presentation, by adding accessories we not only creating full outfit but also a story that goes with our table presentation.Below : the same stock on the same fixture with two different presentations.

Alongside with creative flair and attention to detail Visual Merchandiser have to have a commercial approach!In this role you need to make things look different and interesting for customers, especially if the same product stays in the same place for a long time.Please see below our SPA range that stayed at the front of the shop for 5 weeks in row.Even a small change in presentation will make customers feel like that’s a completely new product.