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UNIVERSUM OPISKELIJATUTKIMUS 2014 AALTO YLIOPISTO, TEKNIIKAN ALAT

Kemian tekniikan korkeakoulu

Insinööritekniikan korkeakoulu

Sähkötekniikan korkeakoulu

Perustieteiden korkeakoulu

VERRATTUNA KAIKKI OPISKELIJAT (ei AMK): Tekniikka, IT, luonnontieteet

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About the Universum Student Survey | Finnish Edition

2014 | Finland | Students | Engineering/Natural Sciences/IT

METHODOLOGY

THE QUESTIONNAIRE Created based on 25 years of experience,

extensive research within HR, focus groups and communication with both our clients and students.

Global perspective - local insight.

DATA COLLECTIONConducted via an online survey, distributed via university contacts, the Universum Panel and local partners.

WEIGHTINGIn order to provide our clients with reliable data we set targets per main field of study and educational institution to reflect the actual distribution of students. Weighting is used to compensate for discrepancies from the targets.

Note that only data based on all students or on all students within a main field of study is weighted. Breakdowns like gender, high achievers or other more specific target groups are not weighted.

FIELD PERIODNovember 2013 to March 2014

11 Educational institutions

3

• University reports can be based on the total number of respondents from all main fields of study, or may be specific to a main field of study. This particular report is specific to: Engineering/Natural Sciences/IT.

Groups in this report


Global

2 712

Your university

Finland

The comparisons in this report are based on: Engineering/Natural Sciences/IT

Respondents from School of Chemical Technology

Participating students from 11 educational institutions in Finland. Throughout the report, this group is referred to as “All universities”. Excluding university of applied sciences.

Students participate annually in Universum’s global career research.

~600 000

147Respondents from School of Engineering

Respondents from School of Electrical Engineering

Respondents from School of Science

142175185

4

67%

Students’ profile and summary of preferences


Average age (years):

23,6

33%

Top 3 most used communication channels:

• Employer websites• Career magazines for students• Job boards

Top 3 industries:• Technology Hardware & Equipment• Energy• Engineering and Manufacturing

Top 5 most attractive attributes:• Variety of assignments (Job Characteristics)

• A friendly work environment (People & Culture)

• A creative and dynamic work environment (People & Culture)

• Leaders who will support my development (People & Culture)

• Competitive base salary (Remuneration & Advancement Opportunities)

Top 3 career goals:• To have work/life balance• To be dedicated to a cause or to feel that I am

serving a greater good• To be competitively or intellectually challenged

Top 3 career profiles:• Leader• Entrepreneur• Harmoniser

Average expected monthly salary:

Average reportedacademic performance7,3

Aalto University

Year of graduation:

3 271 EUR

4%7%13%19%26%30%

1%

2019 orlater

201820172016201520142013

5

Summary of preferences

School of Chemical Technology

School of Science

School of Electrical Engineering

School of Engineering

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• Which of these career goals are most important to you? Please select in order of preference, where '1' is most important. • ‘Career goals’ refer to what students want from employment in the long term, whereas ‘attributes’ refer to things sought by students from their first employer.

Career goals


Aalto University

First choice

Second choice

Third choice

24%

24%

17%

14%

8%

4%

4%

4%

2%

22%

14%

17%

14%

15%

6%

6%

4%

2%

18%

13%

12%

12%

16%

9%

7%

9%

3%

63%

52%

46%

39%

38%

19%

17%

17%

7%

To have work/life balance

To be dedicated to a cause or to feelthat I am serving a greater good

To be competitively or intellectually challenged

To be a technical or functional expert

To be secure or stable in my job

To be a leader or manager of people

To have an international career

To be entrepreneurial or creative/innovative

To be autonomous or independent

7

All universities

• Which of these career goals are most important to you? Please select in order of preference, where '1' is most important. • The graph shows career goals chosen as first, second or third choice in 2014.

• The alternatives in the legend are sorted according to importance in 2014. Thus, the most important career goal in 2014 is at the top of the legend.

Career goals across time


1

2

3

4

5

6

7

8

9

2009 2010 2011 2012 2013 2014

To have work/life balance

To be dedicated to a cause or to feel that I am servinga greater good

To be secure or stable in my job

To be competitively or intellectually challenged

To be a technical or functional expert

To have an international career

To be a leader or manager of people

To be entrepreneurial or creative/innovative

To be autonomous or independent

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Summary of your University Brand Perception


Employability & Advancement Opportunities1. Good reference for future career

and/or education2. Target school for employers in my

field3. High employment among graduates

University/College Culture & Student Life1. Secure campus environment2. Social and recreational activities3. Heritage and tradition

Educational Offering1. Attractive/exciting programs and

fields of study2. Challenging curriculum3. Study abroad program

University/College Reputation & Image1. Highly-ranked within its field2. Prestige3. Innovative

ASSOCIATIONS BASED ON THE UNIVERSUM DRIVERS OF UNIVERSITY ATTRACTIVENESS

TOP OF MIND ASSOCIATIONS

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• This is an extract from a University Report based on the results of the Universum Student Survey 2014. Please visit www.universumglobal.com for more information about Universum and our global research.

Summary of your University Brand Perception


Percentage of students who would choose to study at their current university if they could make the choice again:

Would your students recommend Aalto University to a friend or family member?

(1-10, 1= not at all, 10= extemely likely):

All universities

8,27,9

All universities

56%60%

Aalto University Aalto University

7,2

School of Chemical

Technology

7,7 54%



74%

School of Science

School of Science

8,58,1 64%

School of Electrical

Engineering

School of Electrical

Engineering

46%

School of Chemical

Technology

10

• What is your expected salary before tax at your first employment after graduation, excluding commission and bonus?

Expected monthly salary


3 106 EURSchool of Chemical

Technology

3 082 EURAll universities

3 274 EURSchool of Engineering

3 220 EURSchool of Electrical

Engineering

3 487 EURSchool of Science

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All universities

• How important are each of the aspects below to you? Please divide 100 points between the alternatives, depending on how important they are to you. The total must equal 100 to move to the next question.

• Which of these attributes are most important to you? (Max. 3)

Driver attractiveness across time

Employer Reputation & Image

People & Culture

Job Characteristics

Remuneration & Advancement Opportunities


15

20

25

30

35

2009 2010 2011 2012 2013 2014

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• How important are each of the aspects below to you? Please divide 100 points between the alternatives, depending on how important they are to you. The total must equal 100 to move to the next question.

• Which of these attributes are most important to you? (Max. 3)

• This table shows the most attractive of the 40 attributes, taking into account the overall importance of the driver categories to the students. This analysis gives a summarised 360 degree view of what influences employer attractiveness.

Students’ overall top 10 preferences


All universitiesAalto University

Employer Reputation & Image

People & Culture

Job Characteristics

Remuneration & Advancement Opportunities

Variety of assignments1. Variety of assignments

A friendly work environment2. A friendly work environment

A creative and dynamic work environment3. A creative and dynamic work environment

Leaders who will support my development4. Leaders who will support my development

Competitive base salary5. Competitive base salary

Respect for its people6. Respect for its people

Good reference for future career7. Good reference for future career

Secure employment8. Secure employment

Professional training and development9. Professional training and development

Flexible working conditions10. Flexible working conditions

Variety of assignments1. Variety of assignments

A friendly work environment2. A friendly work environment

Respect for its people3. Respect for its people

Secure employment4. Secure employment

Competitive base salary5. Competitive base salary

Leaders who will support my development6. Leaders who will support my development

A creative and dynamic work environment7. A creative and dynamic work environment

Good reference for future career8. Good reference for future career

Flexible working conditions9. Flexible working conditions

Professional training and development10. Professional training and development

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Most preferred industries (1-10)


75%

42%

24%

22%

21%

18%

12%

11%

6%

5%

10%

13%

23%

20%

21%

7%

23%

6%

7%

12%

Chemicals

Pharmaceuticals and Biotechnology

Energy

Educational and Scientific Institutions

Engineering and Manufacturing

Forestry, Pulp and Paper

Technology Hardware & Equipment

Industrial Metals and Mining

Utilities

Public Sector and Governmental AgenciesSchool of Chemical Technology

All universities

31%

29%

27%

22%

20%

13%

13%

11%

11%

11%

23%

21%

6%

23%

7%

4%

2%

6%

20%

12%

Energy


Construction


Utilities

Automobiles and Parts

Real Estate

Aerospace and Defence


Public Sector and Governmental AgenciesSchool of Engineering

All universities

41%

31%

24%

22%

22%

21%

21%

19%

11%

5%

23%

21%

13%

4%

4%

23%

21%

11%

20%

3%




Consumer Electronics and HouseholdAppliances

Health Care Equipment

Energy

Software and Computer Services

Telecommunication and Networks


Health Care ServicesSchool of Electrical Engineering

All universities

40%

39%

22%

20%

18%

16%

16%

14%

14%

10%

21%

10%

23%

23%

5%

4%

20%

21%

13%

3%

Software and Computer Services

Management and Strategy Consulting

Energy


Media and Advertising

Banks




Health Care ServicesSchool of Science

All universities

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• Now choose the 5 employers you most want to work for, your 5 Ideal Employers.

Ideal Employer Ranking | Top 20 2014 | Finland | Students | Engineering/Natural Sciences/IT

Employer Rank Percent Employer Rank Percent

Kemira 1 46,94% UPM 10 14,97%

Neste Oil 2 44,22% Suomen ympäristökeskus (SYKE) 12 12,93%

Orion 3 34,69% Pfizer 13 10,88%

Neste Jacobs 4 29,25% Fazer 14 10,20%

VTT 5 27,21% Arla Ingman 15 8,16%

Outotec 6 19,73% Fortum 15 8,16%

Bayer 7 19,05% GSK (GlaxoSmithKline) 17 7,48%

Borealis Polymers 8 17,69% Metsä Group 17 7,48%

Valio 8 17,69% Stora Enso 19 6,12%

Pöyry 10 14,97% Tikkurila 19 6,12%



KONE 1 23,74% Helsingin Energia 11 11,51%

Ramboll 2 18,71% Konecranes 12 10,07%

Fortum 3 17,27% Neste Oil 12 10,07%

YIT 3 17,27% Patria 12 10,07%

Pöyry 5 16,55% Suomen ympäristökeskus (SYKE) 12 10,07%

ABB 6 15,83% Sweco 12 10,07%

Wärtsilä 7 14,39% VTT 12 10,07%

Helsingin kaupunki 8 12,95% Espoon kaupunki 18 8,63%

NCC 8 12,95% Puolustusvoimat 19 7,91%

Skanska 10 12,23% FCG Finnish Consulting Group 20 7,19%

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• Now choose the 5 employers you most want to work for, your 5 Ideal Employers.

Ideal Employer Ranking | Top 20 2014 | Finland | Students | Engineering/Natural Sciences/IT


KONE 1 35,65% VTT 11 14,78%

McKinsey & Company 2 26,96% ABB 12 10,43%

Fortum 3 26,09% Capgemini 12 10,43%

Rovio Entertainment 4 21,74% GE Healthcare 12 10,43%

The Boston Consulting Group (BCG) 5 20,00% Suunto 12 10,43%

Vaisala 6 19,13% Fazer 16 8,70%

Accenture 7 17,39% Fiskars 17 7,83%

Neste Oil 7 17,39% Orion 17 7,83%

Microsoft 9 16,52% Tieto 17 7,83%

Nokia 10 15,65% Tekes 20 6,96%

School of Science



ABB 1 37,50% Rovio Entertainment 11 13,75%

GE Healthcare 2 30,00% Ericsson 12 13,13%

Planmeca 3 26,25% Vaisala 12 13,13%

Nokia 4 20,63% Accenture 14 12,50%

Siemens 5 20,00% Fingrid 14 12,50%

KONE 6 17,50% Orion 14 12,50%

Microsoft 6 17,50% Suunto 14 12,50%

Fortum 8 14,38% Helsingin Energia 18 10,63%

Murata Electronics 8 14,38% Polar Electro 19 9,38%

VTT 8 14,38% Vacon 19 9,38%

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Top of mind associations with Ideal Employers



School of Science



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• This framework has been developed by Universum in cooperation with universities.

The Universum Drivers of University Attractiveness

Various aspects of the education provided by the university.• Quality and variety of courses• Attractive/exciting programs and fields of study• Challenging curriculum• Unique or particular programs• Exceptional professors/lecturers• Practical aspects within the curriculum• International focus• Strong student support (e.g. Tutors, advisors, etc.)• Study abroad program

Long-term opportunities the university provides for students.• Supports and develops entrepreneurship• Good reference for future career and/or education• Launching pad for international career• High employment among graduates• Opportunities to network with employers• Strong ties with industry• Teaches transferable and practical skills employers

are looking for• Target school for employers in my field• Focus on professional development

Refers to the university as a whole.• Tradition of academic excellence• State-of-the-art facilities• Successful alumni• Internationally acclaimed• Prestige• Low costs (e.g. accommodation, tuition,

living expenses, etc.)• Availability of financial aid and scholarships• Highly-ranked within its field• Recommended by friends/family

UNIVERSITY/COLLEGE REPUTATION & IMAGE EDUCATIONAL OFFERING

EMPLOYABILITY & ADVANCEMENT OPPORTUNITIES

Social environment on- and off-campus.• International student body• Creative and dynamic atmosphere• Social and recreational activities • Friendly and open environment • Attractive geographic location• Acceptance towards minorities• Support for gender equality• Secure campus environment• Heritage and tradition

UNIVERSITY/COLLEGE CULTURE & STUDENT LIFE


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School of ScienceSchool of

EngineeringSchool of Electrical

Engineering

Most attractive attributes

Aallon opiskelijoille on tärkeää, että korkeakoulu on alallaan arvostettu. Sähkötekniikan opiskelijat arvostavat myös hyviä fasiliteetteja ja perustieteet menestyneitä alumneja.

Opiskelijat arvostavat avointa, ystävällistä ilmapiiriä ja sosiaalisia aktiviteetteja.

Tärkeää on myös hyvä työllistyminen ja oppia taitoja ja tietoa mitä työnantajat etsivät. Insinööritieteen opiskelijat toivovat ammatillista kehitystä ja perustieteiden opiskelijoille on tärkeää, että se on alan työnantajien kohdekoulu.

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What students consider attractive vs. what they associate with you

Average attractiveness of the attributes within the driver

Important areas where your university rates low -

consider whether to adapt communication

Important areas where your university rates

highly - continue communicating

Less important areas where your university

rates low - monitor / no action

Less important areas where your university

rates highly - keep as is

Average association for your university

Attractiveness of the

attributes

Attributes that your students associate with your

university


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YOUR STUDENTS

• Which of the following attributes do you associate with each institution? Please select as many as applicable.• Which of these attributes are most important to you? (Max. 3)

University/College Reputation & Image | Attractiveness vs. Associations


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YOUR STUDENTS


Educational Offering | Attractiveness vs. Associations


22

YOUR STUDENTS


University/College Culture & Student Life | Attractiveness vs. Associations


23

YOUR STUDENTS


Employability & Advancement Opportunities | Attractiveness vs. Associations


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Aalto University | Internal Identity vs. External Image


1. Highly-ranked within its field2. Prestige3. Innovative

UNIVERSITY/COLLEGE REPUTATION & IMAGE

1. Prestige2. Internationally acclaimed3. Highly-ranked within its field

UNIVERSITY/COLLEGE REPUTATION & IMAGE

1. Attractive/exciting programs and fields of study2. Challenging curriculum3. Study abroad program

EDUCATIONAL OFFERING

1. Attractive/exciting programs and fields of study2. Quality and variety of courses3. Challenging curriculum

EDUCATIONAL OFFERING

1. Secure campus environment2. Social and recreational activities3. Heritage and tradition


1. International student body2. Creative and dynamic atmosphere3. Attractive geographic location


1. Good reference for future career and/or education2. Target school for employers in my field3. High employment among graduates


1. Good reference for future career and/or education2. Launching pad for international career3. Strong ties with industry


INTERNAL IDENTITY EXTERNAL IMAGE

Aallon tekniikan korkeakoulut koetaan sisäisesti innovatiiviksi, kansainvälisiksi ja erinomaiseksi aluksi uralle ja työantajien kohdekouluksi. Ulkoa Aallon korkeakoulut koetaan kansainvälisesti arvostetuiksi, jossa on hyvät siteet yrityksiin ja työnantajiin ja dynaaminen ilmapiiri.

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Top of mind associations with Aalto University



School of Science



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• What is the first word that comes to mind when you think of your preferred educational institution? • These are answers written in by students • Spelling mistakes might occur.• Attracted students are respondents who answered

that if they were to begin their studies again, they would choose your university.

Top of mind associations with Aalto University


ATTRACTED STUDENTS

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• Which of these career services have you used at your educational institution? Please select as many as applicable.• Which of these are most important to you? Please select a maximum of three alternatives.

Evaluation of career services offered by Aalto University


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• How would you rate the career services offered at your educational institution?

Rating of career services

Aalto tekniikan alan korkeakoulut

is the average score for all universities


6,6 6,4

Poor ExcellentAalto University All universities

2%

7%

22%24%

18%

14%

6%

3%2%2%

3%

8%

25%25%

16%

11%

4%3%

3%1%

10987654321

Aalto-yliopisto, kauppakorkeakoulu

7,7

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WWW.UNIVERSUMGLOBAL.COM

KIITOS!

30

• Which educational institution do you attend?

Educational institutions (1/1)


University Total University Total

Aalto University 24% University of Tampere 4%

Tampere University of Technology 21% University of Turku 4%

Lappeenranta University of Technology 18% University of Vaasa 3%

University of Helsinki 14% University of Eastern Finland 1%

University of Oulu 6% Åbo Akademi University 1%

University of Jyväskylä 4%

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