Blue Ocean Leadership

Yenpei Chen (1651186)

Vin Son Nguyen Dinh (1681262)

JungHoon Sung (1650304)

Leadership Plus (MADS6618)

Phyllis MacIntyre

Blue Ocean Leadership

From Blue Ocean Strategy to Blue Ocean Leadership

The Four Pillars of Blue Ocean Leadership

How to Institutionalizes Your New Blue Ocean Leadership Practices

How to See Your Current Leadership Reality

How to Develop and Select Your New Leadership Profiles

Authors of Blue Ocean Strategy

W. Chan Kim

Born in 1952

Professors of

Strategy and

Management at

INSEAD

Renée Mauborgne

The INSEAD

Distinguished Fellow

and a professor of

strategy at INSEAD

From Blue Ocean Strategy to Blue Ocean Leadership

The same way that blue ocean strategy can create

uncontested market space, blue ocean leadership can

unleash oceans of untapped talent and employee

potential in organization

Blue Ocean Leadership

Blue ocean leadership rapidly brings about a step change in

leadership strength. It’s distinct from traditional leadership

development approaches in several overarching ways.

Focus on acts and activities.

Connect closely to market realities.

Distribute leadership across all management levels.

Pursue high impact leadership acts and activities at low cost

Pillar 1: Focus on acts and activities

Blue ocean leadership focuses on what leaders need to do, not on who they need to be.

Pillar 2: Connect leadership to market realities by engaging people who confront them

Leadership that is connected to

market realities gets great feedback

from employees and helps them

contribute more energy.

Pillar 3: Distribute leadership across different management levels

• Successful organization has empowered leaders at every level.

• Distribute leadership at senior, middle and frontline levels.

• Unlock the ocean of unemployed talent and energy in organization

Pillar 4: Pursue high impact leadership acts and activities at low cost

Focus on what acts and activities leaders need

to eliminate and reduce and what they need

to raise and create to unlock the talent and

energy.

The Four Pillars of Blue Ocean Leadership

Focus on acts and activities

Connect leadership to

market realities by engaging

people who confront

them

Distribute leadership

across different

management levels

Pursue high impact

leadership acts and

activities at low cost

Institutionalise Blue Ocean Leadership practices

• Broadly share and explain the collectively agreed To-Be

Leadership Profiles.

• Have leaders take accountability to change.

• Achieve a leap in leadership strength and performance.

• The process must be built based on three principles:

engagement, explanation and expectation clarity.

The As-Is Leadership Canvas (Sapporo’s Middle Management)

Far above average

Above average

Average expectations

Below average

Far belowaverage

Non-existent

Tim

e &

Eff

ort

Key Leadership Activities

As-Is Leadership Profile

The Blue Ocean Leadership Grid

What acts and activities do leaders invest their

time and intelligence in that should be

eliminated?

ELIMINATE

What acts and activities do leaders invest their

time and intelligence in that should be raised well above their current level?

RAISE

What acts and activities should leaders invest their

time and intelligence in that they currently don’t

undertake?

CREATE

What acts and activities do leaders invest their

time and intelligence in that should be reduced well below their current

level?

REDUCE

The Blue Ocean Leadership Grid

ELIMINATE RAISE

CREATEREDUCE

New Value Curve

The To-Be Leadership Canvas (Sapporo’s Middle Management)

Far above average

Above average

Average expectations

Below average

Far belowaverage

Non-existent

Tim

e &

Eff

ort

Key Leadership Activities

ELIMINATE REDUCE RAISE CREATE

To-Be Leadership Profile

As-Is Leadership Profile

Conclusion

Organizations Leaders

Organizations can use blue ocean

leadership system to reset employees

behavior.

Organizations can motivate employees

to devote themselves to their job

Leaders can use Blue Ocean Leadership

management to reorganize their working

time and then upgrade efficiency of work.

References

Kim, W. K. & Mauborgne. R. (2004). Blue Ocean Strategy. Harvard Business Review. Retrieved from hbr.org

Kim, W. K. & Mauborgne. R. (2014). From Blue Ocean Strategy to Blue Ocean Leadership. Blueoceanstrategy.com.

Kim, W. K. & Mauborgne. R. (2014). The Four Pillars of Blue Ocean Leadership. Blueoceanstrategy.com.

Kim, W. K. & Mauborgne. R. (2014). How to See Your Current Leadership Reality. Blueoceanstrategy.com.

Kim, W. K. & Mauborgne. R. (2014). How to Develop and Select Your New Leadership Profiles. Blueoceanstrategy.com.

Kim, W. K. & Mauborgne. R. (2014). How to Institutionalise Your New Blue Ocean Leadership Practices. Blueoceanstrategy.com.

Thank You