Why can Pizza Hut be successful?
One of the Authors: 張耀仁 wingBlogger: http://autekroy.blogspot.tw/Email: [email protected]
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English Presentationteam 5
Group member:會計 102 楊 瀞資工 102 張耀仁資工 102 林政勳資工 102 吳易倫
11039%
10336%
7025%
number of stores
Pizza hut
Domino’s
Naples
STRUCTURE
Pizza hut
history
competitor
Way to sale
locally
HISTORY
1.Who estabilsh?2.Name?
1.Emphasis on communication and mutual
support
2. funny work environment
3. the spirit of innovation and change
4. customers’ satisfaction is first
Operating statics
5. staff development and recognition
6. pursuit of customers, shareholders,
employees win-win-win( 三贏 ) situation
7. As a company citizenship
Operating statics
1.target consumers 2. position( 定位 ): In the form of dinner( 正餐 ) , instead of the other fast food from.
target consumers and position
MARKETING MANAGEMENT1. Products
2. price
3. location
4. Delivery service
5. Promotions
Products
a. Meet the needs of many
consumers
b. Happy bar( 歡樂吧 )
pricea.Higher than the same
industry a little
b.60% consumers think
the products are
consistent with the price.
a.many branches
b.setting in the important
c.convenience
location
delivery service a.Many industry-leading system
b.Internet ordering pizza in whole
province“( 全省網路訂購比薩 )
c.hot burning package( 熱燒包 )
d.hot burning vehicles( 燒包機車 )
Promotionsa.Different product mix,
b.Attractive prices, save a lot of money
c. Cooperation with other industry
occasionally
達美樂Domino’s Pizza
拿坡里Napoli
Prime Competitors
Strength Weakness
ThreatOpportunity
Compared with its competitors
a. better locationb. better popularityc. stable source of customers
a. expensive than fast food b. Not very different from the market share of Domino’s Pizza
a. marketing approach(TV Ads or Posters)b. developing dining areas
a. Napoli’s low priceb. fifty-dollar pizza storesc. Sluggish domestic economy
( 市占率 )
( 蕭條的 )
Brand positioning1.concept of casual dinning
2.divides the boundary with fast food 3.avoiding from friction and competition.
Feature1.highlight casual atmosphere(ex: Western-style murals, fireplace-like cake table, small kitchen toys)2.tailor a lot of games for the young white-collar workers2.an elegance and playful world3.Customers can put down heavy burden in life
( 壁畫 )
Local tactic
1. Local material2. Local product3. Local management
Pizza-Hut in Taiwan
Pizza-Hut in Taiwan
Pizza-Hut in China
Pizza-Hut in China
Pizza-Hut in Hong Kong
Pizza-Hut in Japan
Pizza-Hut in Japan
Pizza-Hut in Japan
Pizza-Hut in AmericaP'ZONEPIZZA
Stuffed Pizza Rollers
Cheesesticks
Breadsticks
Cinnamon Sticks
Conclusion1. marketing management(3p)2. Logo3. Locally
Q&AThank you
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