CROWDFUNDING CHECKLIST
Lauri Pitkänen – @lauripit
• R&E – Researcher & Entrepreneur – Making Phd. about Crowdfunding: “Crea&ng presales for new innova&ons” @TSE
– Fellow @FundedByMe, consulGng crowdfunding markeGng
– Teaching markeGng @TSE – Joukkorahoitus 2.0 (FB & Blog)
LAURI PITKÄNEN – R&E
Forms of crowdfunding
Succeeding is hard!
CF-‐PROJECT VS TRADITIONAL MKTG
Planning/preparaGons
Planning/preparaGons
Campaign
Campaign
3 Months Rule
100 DAYS BEFORE YOUR LAUNCH!
100: You have your pitch and website ready.
100 DAYS BEFORE YOUR LAUNCH!
80: You know all related forums online and offline and how people discuss there.
100 DAYS BEFORE YOUR LAUNCH!
60: You’ve started posGng and gained followers and people on waiGng list. Also, contacted media and bloggers.
100 DAYS BEFORE YOUR LAUNCH!
40: You’ve idenGfied the most influenGal people and met or skyped with them in person.
100 DAYS BEFORE YOUR LAUNCH!
20: Based on the feedback you created opGmal campaign.
100 DAYS BEFORE YOUR LAUNCH!
0: You’ve been busy answering all the e-‐mails and last PR messages.
Campaign held 11-‐12/2013!
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