Niklas Myhr, Ph.D. The Social Media Professor | Chapman University
@NiklasMyhr | NiklasMyhr.com
Är du redo för…
KNTNT & MiG Frukost, Göteborg, 23 januari 2015
Sociala Medier & Digital Marknadsföring:
Trendspaning
Vem är jag?
Undervisat i digital (social) marknadsföring 15 år – Tulane University, American University, Chapman University
Ph.D. i Marknadsföring – Darden School, University of Virginia
Internationell Talare
Google’s #1: Social Media Professor
4 Uses of Social Media
Listen Connect Engage Create
Social Media & Digital Marketing Strategies | TSMP.me
Effektiv Marknadsföring?
@NiklasMyhr | NiklasMyhr.com
Strategi Målgrupp Taktik:
4P
@NiklasMyhr | NiklasMyhr.com
Brian Halligan, CEO, HubSpot
Inbound Marketing
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• Kunder initierar kontakter • Relationer > Transaktioner
Säljare Köpare
Ansoffs Tillväxtsmatris
@NiklasMyhr | NiklasMyhr.com
@NiklasMyhr | NiklasMyhr.com
Har du rätt kunder?
Har kunden alltid rätt?
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• Inte ens rätt kund har alltid rätt! • Rätt kund kan ha rätt…
Mintzberg on adaptation
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“Pivoting” / “Fail Fast”
David O. Sacks, Yammer / “The PayPal Mafia”
Social Media & Digital Marketing Strategies | TSMP.me
Plan some more?
Social Media & Digital Marketing Strategies | TSMP.me
Experiment more!
• Ideas overrated • Test, analyze, reevaluate
Social Media & Digital Marketing Strategies | TSMP.me
Experiment more!
Social Media & Digital Marketing Strategies | TSMP.me
How Long is your Tail?
NiklasMyhr.com
X
@NiklasMyhr | NiklasMyhr.com
asdf • x
• y
Evolution vs. Revolution?
1936 2009 Social Media & Digital Marketing Strategies | TSMP.me
Den Gyllene Regeln
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Trust
Social Media & Digital Marketing Strategies | TSMP.me
Trust
Competence trust
Goodwill trust Social Media & Digital Marketing Strategies | TSMP.me
Hur många vänner har du?
Dunbar’s Law: max 150
Social Media & Digital Marketing Strategies | TSMP.me
Give and Take or “Pay it forward”
Social Media & Digital Marketing Strategies | TSMP.me
Trade-off Between Richness and Reach
Information Richness
Reach
“Blown to Bits”
(Evans & Wurster)
Social Media & Digital Marketing Strategies | TSMP.me
Face-to-Face Online?
Social Media & Digital Marketing Strategies | TSMP.me
Sudda Bort Din Sura Min?
@NiklasMyhr | NiklasMyhr.com
The Freaks Shall Inherit the Earth
@NiklasMyhr | NiklasMyhr.com
@NiklasMyhr | NiklasMyhr.com | DetGodaTramset.se
@NiklasMyhr | NiklasMyhr.com | DetGodaTramset.se
Välj Din Plattform
Social Media & Digital Marketing Strategies | TSMP.me
Social Media & Digital Marketing Strategies | TSMP.me
Hyr du din plattform?
@NiklasMyhr | NiklasMyhr.com
Eller äger du din plattform?
@NiklasMyhr | NiklasMyhr.com
@NiklasMyhr | NiklasMyhr.com
Mobile Marketing
@NiklasMyhr | NiklasMyhr.com
• Smartphones
• App marketing
• Marketing Automation • Location • Context
• Permission-based marketing on Steroids
Multimedia
@NiklasMyhr | NiklasMyhr.com
Text • Blogg, Medium, Twitter, Facebook
Bild • Instagram, Pinterest Ljud • Podcast!
Video • YouTube, Facebook, Vimeo, Wistia?
Revenge of the journalists
Social Media & Digital Marketing Strategies | TSMP.me
En komiker till Cisco?
Social Media & Digital Marketing Strategies | TSMP.me
Rules of B2B Content Marketing (Tim Washer)
Social Media & Digital Marketing Strategies | TSMP.me
Rules of B2B Content Marketing (Tim Washer)
No. 1: "If you don't have an interesting story to tell, show pictures of sharks”
Social Media & Digital Marketing Strategies | TSMP.me
Rules of B2B Content Marketing (Tim Washer)
@NiklasMyhr | NiklasMyhr.com
No. 1: "If you don't have an interesting story to tell, show pictures of sharks”
Bilder
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Ekaterina Walter
Bygg Ditt Varumärke
Audio
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Podcasting
Audio
@NiklasMyhr | NiklasMyhr.com
KNTNT Podden
Content Marketing
Social Media & Digital Marketing Strategies | TSMP.me
Content Marketing
Social Media & Digital Marketing Strategies | TSMP.me
Mark Schaefer
Social Media & Digital Marketing Strategies | TSMP.me
Marcus Sheridan, River Pools & Spas
Social Media & Digital Marketing Strategies | TSMP.me
Marcus Sheridan,
River Pools & Spas
Social Media & Digital Marketing Strategies | TSMP.me
Hur Ford bygger relationer
Social Media & Digital Marketing Strategies | TSMP.me
Hur Ford bygger relationer
Social Media & Digital Marketing Strategies | TSMP.me
Hur Ford bygger relationer
Social Media & Digital Marketing Strategies | TSMP.me
Hur Ford bygger relationer
Social Media & Digital Marketing Strategies | TSMP.me
Viral Marketing
@NiklasMyhr | NiklasMyhr.com
Contagious by Jonah Berger
• Social Currency
• Triggers
• Emotion
• Public
• Practical Value
• Stories
DIGITAL MARKETING = FREEDOM
Automate & Outsource
Men hur ska jag hinna?
Fokusera!
@NiklasMyhr | NiklasMyhr.com
@NiklasMyhr | NiklasMyhr.com
Outsourcing
3 lists of freedom: • What do you hate to do? • What can’t you do? • What shouldn’t you be doing? (Chris Ducker, Virtual Freedom)
Social Media & Digital Marketing Strategies | TSMP.me
Välkomna till Kalifornien!
Tack! NiklasMyhr.com