8/16/2019 RMK - rerangka konseptual
1/4
Namav : AGUS REZA PAHLEVI
NIM : F1314126
RERANGKA KONSEPTUAL
Rerangka Kn!e"#$a% FAS& mer$"akan k$%m'na!' (ar' $"a)a*$"a)a !e+e%$mn)a %e,
+er+aga' "',ak +a(an (an km'#e m$%a' (ar' Km'#e Ek!ek$#'- AAA !am"a' Km'#e
.r$e&%(/ Km"nen*km"nen #er!e+$# +erka'#an !e0ara %g'! (an k,eren !er#a
menggam+arkan #a,a"an "r!e! "ereka)a!aan "e%a"ran ke$angan/ RK FAS& mem$a# em"a#
km"nen kn!e" $#ama )a'#$:
1 .$$an Pe%a"ran Ke$angan &'!n'! (an Nn &'!n'!
.$$an mer$"akan km"nen $#ama RK/Ke"$#$!an 'nve!#a!' (an kre('# a(a%a, ke"$#$!an
)ang 'ng'n ('%a)an' %e, "en)e('aan 'n-rma!' me%a%$' "e%a"ran ke$angan/ .$$an
"e%a"ran ke$angan +'!n'! #er('r' (ar':
a Pe%a"ran ke$angan ,ar$! men)e('akan 'n-rma!' )ang +erman-aa# +ag' "ara 'nve!#r
(an kre('#r (an "emaka' %a'n/
+ Pe%a"ran ke$angan ,ar$! men)e('akan 'n-rma!' $n#$k mem+an#$ "ara 'nve!#r (an
kre('#r (a%am men'%a' $m%a, !aa# #era(' (an ke#'(akk"a!#'an "ener'maan ka!
men(a#ang/
0 Pe%a"ran ke$angan ,ar$! men)e('akan 'n-rma!' #en#ang !$m+er*!$m+er (a)a
eknm'k k%a'm #er,a(a" !$m+er*!$m+er #er!e+$#/
Un#$k rgan'!a!' nn+'!n'! #$$an "e%a"ran a(a%a, me%a)an' +er+aga' ke"$#$!an
ra!'na% #en#ang a%ka!' (ana ke rgan'!a!' nn+'!n'!/
2 Karak#er'!#'k k$a%'#a#'- 'n-rma!'
.$$an "e%a"ran menen#$kan karak#er'!#'k k$a%'#a#'- 'n-rma!' Pr'mer $#ama )ang
,ar$! ('!e('kan/ Agar +erman-aa# 'n-rma!' ak$n#an!' ,ar$! +er"a$# (engan ke"$#$!an
re%evan (an #eran(a%kan re%'a+'%'#a!/
a Ke+er"a$#an Re%evan a(a%a, kemam"$an 'n-rma!' $n#$k mem+an#$ "emaka'(a%am mem+e(akan +e+era"a a%#erna#'ve ke"$#$!an !e,'ngga "emaka' (a"a# (engan
m$(a, menen#$kan "'%',an/ &'%a (',$+$ngkan (engan #$$an "e%a"ran ke+er"a$#an
a(a%a, kemam"$an 'n-rma!' $n#$k mem+an#$ (a%am:
• N'%a' Pre('k!'
• N'%a' &a%'kan Fee(+a0k Va%$e
• Ke#e"a#5ak#$an .'me%'ne!!
8/16/2019 RMK - rerangka konseptual
2/4
+ Ke#eran(a%an Re%'a+'%'#a! a(a%a, kemam"$an 'n-rma!' $n#$k mem+er ke)ak'nan
+a,5a 'n-rma!' #er!e+$# +enar a#a$ va%'(/ Ke#eran(a%an #er+ag' mena(':
• Ke#e"a#an Pen)'m+%an Re"re!en#a#'na% Fa'#,-$%ne!!
•Ke#er$'an ver'-'a+'%'#a!
• Ne#ra%
Ke+er"a$#an (an Ke#eran(a%an mer$"akan k$a%'#a! )ang ,ar$! a(a (an me%eka# "a(a #'a"
'n-rma!'/ .er(a"a# !a%'ng*kr+an an#ara ke($a k$a%'#a! #er!e+$# #e#a"' "enekanan "a(a
!a%a, !a#$ k$a%'#a! #'(ak +erar#' men'a(akan k$a%'#a! )ang %a'n/ Karak#er'!#'k k$a%'#a#'-
mer$"akan !$a#$ ,'erark' )ang mena(' (a!ar $n#$k menen#$kan a"aka, !$a#$ 'n-rma!'
akan ('!a'kan me%a%$' !#a#emen ke$angan a#a$ me('a "e%a"rann %a'nn)a/
.er(a"a# karak#er'!#'k k$a%'#a#'- 'n-rma!' !ek$n(er )a'#$:
a Ke#er+an('ngan m"ara+'%'#a!
+ Kn!'!#en!'
3 E%emen !#a#emen ke$angan
E%emen S#a#emen ke$angan a(a%a, makna mean'ng a#a$ kn!#r$k )ang !engaa
('#en#$kan $n#$k mere"re!en#a!' rea%'#a! keg'a#an "er$!a,aan !e,'ngga rang (a"a#
mem+a)angkan rea%'#a! #er!e+$# #an"a ,ar$! men)ak!'kan !en('r' !e0ara -'!'! keg'a#an
#er!e+$#/
E%emen*e%emen !#a#emen ke$angan mem$a# 'n-rma!' !eman#'0 )ang +er"a$# (enganke"$#$!an 'nve!#a!' (an kre('# )a'#$: 1 P!'!' Ke$angan 2 kemam"$an me%a+a 3
k'nera manaemen (an 4 "er#angg$nga5a+an manaemen/ E%emen*e%emen !"e!'-'k
!e+aga' +er'k$#:
a A!e#
+ Ke5a'+an
0 Ek$'#a! a#a$ A!e# &er!',
( Inve!#a!' %e, Pem'%'k
e 7'!#r'+$!' ke Pem'%'k
- La+a Km"re,en!'-
g Pen(a"a#an
, &'a)a
' Un#$ng
R$g'
k A%'ran Ka! (ar' Keg'a#an 8"era!'
% A%'ran Ka! (ar' Keg'a#an Inve!#a!'
m A%'ran Ka! (an Keg'a#an Pen(anaan/
A!e# ke5a'+an (an ek$'#a! !e+aga' e%emen "!'!' ke$angan (a"a# +er$+a, ak+a# #'ga ,a%
)a'#$:
a Kea('an Even#
8/16/2019 RMK - rerangka konseptual
3/4
+ Kea(aan 'r0$m!#an0e!/
0 .ran!ak!'
4 Peng$k$ran (an Pengak$an #erma!$k "engg$naan n'%a' !ekarang
E%emen*e%emen !#a#emen ke$angan ,ar$! ('$k$r $n#$k mem+en#$k 'n-rma!' !eman#'0
)a'#$ 1 e%emen +e0# 2 $k$ran !'9e (an 3 ,$+$ngan re%a#'n!,'"/
FAS& meng'(en#'-'ka!' a#r'+$# "eng$k$ran )ang !ekarang ('#era"kan (an ma!', (a"a#
('%an$#kan "engg$naan)a )a'#$:
a K! H'!#r'! a#a$ Per%e,an Ka! H'!#r'! H'!#r'0a% !#
+ K! Sekarang $rren# !#
0 NI%a' Pa!ar Sekarang $rren# marke# va%$e
( N'%a' #erea%'!a!'"en$%a!an ne# ne# rea%'9a+%e!e##%emen# va%$e
e N'%a' !ekarang a#a$ ('!kn a%'ran ka! ma!a (a#ang "re!en# r ('!0$n#e( va%$e -
-$#$re 0a!, -%5!
Em"a# 0r'#er'a "engak$an $#ama -$n(amen#a% a(a%a, 1 7e-'n'!' 2 Ke#er$k$ran 3
Ke+er"a$#an (an 4 Ke#eran(a%an (a%am %'ngk$" k$a%'#a! 'n-rma!' +a#a! a#a! +ene-'# ;
k! (an +a#a! +a5a, ma#er'a%'#a!/
KONSEP DASAR
Kn!e" (a!ar mer$"akan a+!#rak!' a#a$ kn!e"#$a%'!a!' karak#er'!#'k %'ngk$ngan ak$n#an!'/
Kn!e" (a!ar +er!'-a# a!$m!' )ang va%'('#a!n)a #'(ak !e%a%$ (a"a# ('$' #e#a"' !e+aga' +a!'!
"ena%aran/ Kn!e" (a!ar )ang ('kem$kakan P
8/16/2019 RMK - rerangka konseptual
4/4
5. Pengen(a%'an In#erna% Menam'n Ke#eran(a%an 7a#a